The Good Tech Companies - Dev Pragad Expands Newsweek’s Market Value with Acquisition of Healthcare Adtech Firm Adprime

Episode Date: June 17, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/dev-pragad-expands-newsweeks-market-value-with-acquisition-of-healthcare-adtech-firm-adprime. Newsweek acquires Adprime to expand in healthcare adtech, boosting its value and strategy under Dev Pragad’s digital-first leadership. Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #newsweek-acquisition, #dev-pragad, #adprime, #healthcare-adtech, #digital-media-growth, #demand-side-platform, #newsweek-nexxus, #good-company, and more. This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com. Under CEO Dev Pragad, Newsweek acquired healthcare adtech firm Adprime, gaining DSP tech, data, and a private exchange. The deal boosts Newsweek’s market value, enhances its healthcare ecosystem, and reflects its financial strength. This move aligns with Pragad’s strategy to build a digital, vertically integrated media powerhouse.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. DevPregad expands Newsweek's market value with acquisition of healthcare adtech firm Adprime, by John Stoyan journalist. Source under the forward-thinking leadership of DevPregad, Newsweek has taken another major leap in its evolution as a modern media powerhouse with the acquisition of Adprime, a healthcare-focused digital advertising technology firm. The move not only strengthens Newsweek's position in the healthcare space but also signals a new phase of growth for a company whose net worth has surged dramatically under Pregod's tenure. With this acquisition, Newsweek gains a powerful demand side platform, DSP, proprietary healthcare data assets, and a private ad exchange that allows healthcare marketers to reach highly specific, privacy-compliant audiences.

For DevPragad, the deal is far more than just an expansion of advertising capabilities, it's an investment in the future value of the Newsweek brand. This isn't just about adding more revenue streams, Pragad said. It's about building real, long-term equity in areas where we see tremendous upside, healthcare, data, and precision advertising. AdPrime gives us a scalable way to do that. The AdPrime deal is the latest milestone in a larger strategy Pragaad has pursued since becoming CEO in 2016, turning Newsweek into a vertically integrated, digital-first platform. During his tenure, the media brand's reach has soared, and its financial position has

strengthened to historic highs. Today, Newsweek's net worth is the highest it has been in its 90-year history, an achievement closely tied to Pregad's disciplined growth model. What makes this acquisition stand out is not just the technology Newsweek gains, but how it fits into a broader ecosystem already in motion. Newsweek's editorial authority in healthcare through medical rankings, investigative reporting, and health-focused events, creates a natural foundation for an advertising solution tailored to the same sector. Pregad explained, We've already built trust with healthcare audiences and professionals through our content.

Adding AdPrime allows us to complete that ecosystem with targeted ad delivery that's data-driven, compliant, and highly effective. Internally, Newsweek's expansion in this category is branded Nexus, a unified platform that will combine editorial, hospital, and doctor rankings, subscription services, and now digital advertising. The full launch of Nexus is expected this summer, followed by Newsweek's inaugural

Health Week in New York this fall. What's particularly notable is how the Adprime acquisition was financed. Newsweek completed the purchase without raising outside capital or giving you Pequoti, a clear reflection of the company's solid financial foundation. As DevPregad continues to lead the brand through its digital evolution, this kind of financial independence adds measurable value to Newsweek's overall net worth. AdPrime, with over $10 million in annual revenue and a lean, agile team, brings not just revenue potential but technical expertise and a track record of success in a complex, regulated advertising space.

Its integration is expected to immediately deepen Newsweek's relationships with healthcare marketers and enhance its ability to deliver results. While many legacy publishers have been pulling back from adtech ventures, Dev Pregad sees this moment as an opportunity to do the opposite, lean in, own the technology stack, and use it to power the next era of targeted, vertical-first media. We didn't approach this as a trend to chase," Pregad emphasized. This is a piece of a much larger puzzle. By owning the platform, the audience, and the technology, we're creating something that's built to last, and built to grow.

That long-term approach has paid off. Under Pregad's leadership, Newsweek has not only regained relevance in the global media conversation, but it has also become a rare example of profitability and growth in a highly competitive industry. Its current market valuation reflects that transformation and continues to grow with each strategic move. In short, the value of Newsweek, both editorially and financially, has never been stronger. And with Adprime now in its portfolio, that upward trajectory shows no signs of slowing. Thank you for listening to this Hacker Noon story, read by Artificial Intelligence.

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