The Good Tech Companies - Floki Scores Pitchside Ad Campaign In Rugby Super League

Episode Date: January 21, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/floki-scores-pitchside-ad-campaign-in-rugby-super-league. Floki is the people’s cryptocurr...ency and utility token of the Floki Ecosystem. Focused on utility, community, philanthropy, and strategic marketing, Floki is wo Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #floki, #chainwire, #press-release, #floki-announcement, #memecoin, #crypto-exchange, #good-company, and more. This story was written by: @chainwire. Learn more about this writer by checking @chainwire's about page, and for more stories, please visit hackernoon.com. Floki has launched an ambitious pitch side LED advertising campaign in the Rugby Super League. The campaign will feature 150 minutes of LED ads across the 2025 season. Rugby League fans often align with the profile of potential crypto investors.

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Starting point is 00:00:00 This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Floki Scores Pitch Side Ad Campaign in Rugby Super League by Chainwire Miami, Florida, January 21, 2025, Chainwire, asterisk Floki has launched an ambitious pitch-side LED advertising campaign in the Rugby Super League, the premier competition of the British Rugby League. The campaign will feature 150 minutes of LED ads across the 2025 season, with an estimated 110 million impressions in the UK alone. These figures exclude BBC-broadcasted matches, which typically see even higher viewership, as well as international audiences. Rugby League fans often align with the profile of potential
Starting point is 00:00:43 crypto investors. They are typically well-off, brand-conscious, and community-oriented. In the UK, Sky Sports remains the primary broadcaster for the Super League and has increased its live game coverage to 170 matches for the 2025 season. The BB adds to this with 15 live matches a year, plus highlights and regional coverage, increasing its reach in the UK. Internationally, the Super League's reach continues to grow. For the 2024 season, broadcasting agreements were announced in key regions such as Australia, Canada, Asia, and Africa. Channels like Fox Sports, NITV, Rogers Media, Premier Sports Asia, and ESPN Africa are helping expand the league's global footprint.
Starting point is 00:01:26 Floki's campaign will appear in approximately 50 matches throughout the Super League season, starting with major fixtures like Wigan Warriors vs. Lee Leopards on February 13 and concluding with marquee games such as Wigan Warriors vs. Warrington Wolves in Las Vegas on March 1. Domestic TV audiences for Super League games can reach up to 600,000 viewers per match. An untapped space unlike other sports saturated with crypto sponsorships, Rugby League offers a relatively untapped space, allowing Floki to stand out and forge stronger connections with fans. This lack of competition in the crypto advertising space provides Floki with the opportunity to create impactful brand
Starting point is 00:02:05 associations. With the Super League's growing global reach and dedicated fanbase, this campaign positions Floki to increase its visibility and strengthen its presence in both the sports and crypto sectors. About Floki Floki is the people's cryptocurrency and utility token of the Floki ecosystem. Focused on utility, community, philanthropy, and strategic marketing, Floki is working toward becoming the world's most recognized and used cryptocurrency. With over 490,000 holders globally, Floki has already established a strong brand presence. Learn more at floki.com. Website YouTube Telegram Instagram TikTok Discord Facebook Reddit http://www.reddit.com/.r/.Flokey/.Closing parenthesis TwitchVal Halicontact Community Relations Officer Pedro Vidal Flokey Marketing at Flokey.com
Starting point is 00:02:59 Tip This story was distributed as a release by Chainwire under HackerNoon's business blogging program. Learn more about the program here. And thank you for listening to this HackerNoon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.

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