The Good Tech Companies - From Newsroom to AI: Why Press Releases Matter More Than Ever

Episode Date: January 1, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/from-newsroom-to-ai-why-press-releases-matter-more-than-ever. Learn why press releases are key for AI-driven search engines like ChatGPT, offering businesses trusted visibility and instant exposure. Check more stories related to tech-stories at: https://hackernoon.com/c/tech-stories. You can also check exclusive content about #why-press-releases-matter, #business-visibility, #press-release, #ai-search, #search-engine, #press-release-ai-search, #generate-ai-tools, #good-company, and more. This story was written by: @rankinggap. Learn more about this writer by checking @rankinggap's about page, and for more stories, please visit hackernoon.com. Generative AI tools like ChatGPT are changing how businesses gain visibility. Press releases, with their structured, factual content, are now being pulled directly into AI-generated answers, offering brands instant exposure. By crafting clear, credible, and timely releases, businesses can build trust, gain a competitive edge, and ensure their visibility in the AI-driven search era.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. From newsroom to AI, why press releases matter more than ever, by ranking gap. Generative AI tools like ChadGPT are changing how people find information. Instead of scrolling through pages of search results to find what you need, users now ask AI for answers, and get responses in seconds. Convenient? Absolutely. But for businesses, it raises a big question. How do you stay visible when AI is doing the searching? The answer might be simpler than you think. While some marketers are scrambling to figure out how to

outsmart AI, there's one tried and true tool that's quietly making its way into the AI era, the humble press release. That's right, a well-written press release isn't just for journalists anymore. In fact, AI platforms are already relying on them as a source of structured, factual information. Take this example. No need to scroll through endless results, just clear, structured answers pulled directly from a trusted source. For businesses, this represents a critical opportunity to stay relevant and credible in an AI-driven world. Let's unpack why press releases work so well in this landscape and how you can use them to your advantage. How AI search engines work Unlike traditional search engines that rank webpages by keywords, AI-powered search engines

process vast amounts of data, identify relevant information, and piece it together to respond directly to your question. How does that actually work? AI search engines don't crawl the web in real-time like Google. Instead, they rely on two things sad face. One, the information they've been trained on, datasets like books, articles, and, yes, press releases. Two, fresh data from trusted sources, including traditional search engines for more timely queries. When you ask a question, these tools analyze your query and generate an answer based on what they've learned so far. And trusted, structured content like press releases is often pulled directly into AI-generated answers because AI tools depend on clear,

factual sources to deliver accurate responses. In fact, in the past few months, I've worked on press releases for a few clients, and these are the results. These examples show how press releases are being directly referenced in AI-generated answers. So, why do press releases work so well for AI search? Other than the fact that they usually rank very well on SERP, it comes down to a few key factors I've noticed when crafting and distributing press releases for clients. First, press releases follow a predictable format. Every press release I've worked on followed the same reliable format, headline, summary, and key details. This structure makes it easy for AI tools to extract important information. Second, press releases are inherently credible.

Distributing press releases through trusted platforms like Yahoo Finance and Business Insider made all the difference. I knew AI tools tend to trust content from established sources, so publishing on these platforms helped the releases stand out. And then there's timing. Whether it was a product launch, milestone, or major announcement, I made sure each press release was tied to something current. iTools prioritized fresh content, so this approach ensured the releases were more likely to surface in real-time queries compared to a general blog post that might feel outdated. Finally, press releases are fact-driven. I kept every press release factual and straightforward,

covering the who, what, when, where, and why. This aligns perfectly with how AI processes data, making the content more likely to be referenced. Having seen these factors work time and again, I've developed a process that ensures every press release I craft meets these criteria and aligns with what ITools prioritize. 1. Focusing on clear, concise content I models thrive on clarity, so I made sure every press release was easy to read, with short paragraphs and direct, factual sentences. Are they doing enough to support your visibility in this eye-driven era? If not, now is the perfect time to rethink your approach

and make press releases work harder for your business. AI is reshaping how information is found. Let's make sure your business is ready to meet the moment. Thank you for listening to this Hackernoon story, read by Artificial Intelligence. Visit hackernoon.com to read, write, learn and publish.