The Good Tech Companies - Giorgi Shonia: “Crypto Platforms Need an Overhaul. Here’s How We Do It”

Episode Date: March 26, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/giorgi-shonia-crypto-platforms-need-an-overhaul-heres-how-we-do-it. As the crypto space expands, exchanges struggle to balance their professional capabilities with accessibility. Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #giorgi-shonia, #crypto-market, #crypto-market-trends, #nordom-exchange, #nordom-exchange-founder, #nordom-exchange-review, #good-company, and more. This story was written by: @veronikafurs. Learn more about this writer by checking @veronikafurs's about page, and for more stories, please visit hackernoon.com. As the crypto space expands, exchanges struggle to balance their professional capabilities with accessibility.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Georgie Shonia, Crypto platforms need an overhaul. Here's how we do it. By Veronica Fers, The cryptocurrency market has had quite a meteoric growth in the last decade, yet a persistent challenge remains. There's a stark disconnect between what trading platforms offer and the ever-evolving traders' needs. As the crypto space expands, exchanges struggle to balance their profession out capabilities with accessibility. Often this results in alienating newcomers and causes frustrations among experienced traders. This fundamental disconnect has become increasingly apparent as the market for

digital assets continues to grow. The current landscape of cryptocurrency exchanges has become somewhat of a paradox. The platforms claim they aim to propel the widespread adoption of digital assets, yet their complex interfaces and opaque fee structures often achieve the opposite effect. Many new crypto traders abandon their trading journey within the first few months, often due to platform complexity. Georgi Shonia, founder of Nordam Exchange, has spoken about these challenges before and believes that reimagining crypto exchanges to be more accessible is

necessary if the industry plans to sustain growth. Georgie Shonia plans to make crypto trading better for newbies. Traditional crypto exchanges have long pretended that complexity equals credibility. This mindset has spawned many a platform that prides itself on advanced features while neglecting the basic user experience. Now it's a significant barrier to entry for newcomers and an unnecessary complication for experienced traders. The industry's tendency to prioritize feature abundance over usability has led to even seasoned traders struggling with being able to execute efficient trading strategies, not to mention newbies who often drop the idea of crypto before even making their first trade.

Despite interest in cryptocurrency investment steadily growing, the actual number of crypto exchange users actively trading is rather small than the market's full potential. The primary concerns preventing greater participation include complex platform interfaces and insufficient support. There's no denying there's a critical gap in the market. And according to Shonia, that gap is precisely what Nordam Exchange aims to address. The space can certainly use some innovation, and more platforms taking unexpected turns and exploring unique approaches to user engagement could only be a boon at the stage. If the rise of Telegram crypto games has taught us anything,

it's that users are eager to engage with cryptocurrency. Interest is there, accessibility is the issue. Alternative approaches to user engagement have shown that simplicity can be vital for user attention and satisfaction, suggesting that while adopting similar user-centric strategies may pose a risk for traditional exchanges, it is a risk worth taking. Can we redefine exchange accessibility without compromising security? When someone proposes changes in how things are done, the cryptocurrency industry always raises a fuss about possible security risks. It's understandable, with the amount of cyber attacks the exchanges face on the regular. However, if we continue putting emphasis on security at the expense of usability only hinders the industry instead of helping it develop. We

need balance, and balance is precisely what many current platforms struggle to achieve. Recent security breaches have proven that robust protection measures are a necessity, not a luxury, but they've also demonstrated that complex security protocols don't necessarily translate to better protection for users' assets. What we do know is that users consistently rank clear communication and transparent fee structures among their top priorities when choosing a crypto exchange. This insight puts the traditional notion that traders primarily seek advanced features and complex trading tools into a rather stark perspective.

It seems we've underestimated the role trust building elements like transparent pricing, reliable customer support, and intuitive interfaces play in user attention. The industry's slow response to user preferences for transparency and user-focused design is one of the reasons Nordam Exchange was even conceived in the first place. Integrating educational resources within trading platforms is another necessary step the exchange platforms should focus on. While

traditional platforms often treat education as an afterthought, modern approaches recognize that informed traders who feel secure in their decisions are more likely to become long-term users. If we follow this perspective further, the future of crypto trading depends not just on providing tools, but on ensuring users understand how TO effectively engage them. Educational resources are increasingly important as the crypto trading instruments grow more complex. If a platform wants to be successful, the team behind it must recognize that users need to be guided through their trading journey. If crypto is to survive and thrive, industry trendmakers

must understand that it's not just about adding new features or simplifying platform interfaces it's about fundamentally rethinking how these platforms can better serve the arousers while promoting broader adoption of digital assets. As the industry evolves and there's more competition, the platforms that recognize the importance of intuitive and comfortable user experience alongside sophisticated trading capabilities will be the ones that thrive. Cryptocurrency trading needs to become accessible to all while maintaining the security and reliability that experienced traders look for. The next generation of crypto exchanges needs to focus not just on trading itself,

but on creating an ecosystem that supports the trader community, for both the new and old members alike. Tip This story was distributed as a release by PR News. IO under Hacker Noon's Business Blogging Program. Learn more about the program here. Thank you for listening to this Hacker Noon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.