The Good Tech Companies - How BTCC Scaled from 2 Million to 10 Million Users While Building a Web3 Financial Ecosystem

Starting point is 00:00:00 This audio is presented by Hacker Noon, where anyone can learn anything about any technology. How BTCC scaled from 2 million to 10 million users while building a Web 3 financial ecosystem by Ashan Pondi. Can crypto exchanges grow without compromising security and transparency? BTCC, founded in 2011, tested this question by scaling from 2 million users in 2022 to Ver 10. 16 million by October 2025. The platform's trajectory offers insight in how exchanges compete in an industry where global crypto ownership reached 560 million people in 2025, up 34% from 420 million the previous year. The exchanges growth coincides with a period of consolidation in the crypto market,

Starting point is 00:00:45 where the top 10 exchanges control over one-third of global trading volume and smaller platforms face pressure from regulatory compliance costs and security demands. The why, the how, the numbers behind BTC. BTC's expansion. BTC's third quarter of 2025 demonstrated momentum across trading metrics. The exchange recorded $1.15 trillion in total trading volume, comprising $1.03 trillion from futures and $124 billion from spot trading. This represented a 20% increase from Q2205's $957 billion, while the user base expanded from $9,0.1 million to 10, 16 million in the same period, The platform's reserve position strengthened throughout 2025, moving from 132% in July to 146% by November.

Starting point is 00:01:37 Individual asset reserves showed similar depth, with Bitcoin at 162%, Ethereum at 165%, and Tether at 160%. These figures position BTCC's reserves well above the 100% threshold that indicates full backing of user deposits. The exchange's risk reserve fund grew from over $15 million in Q1, 2025 to Marethin $19 million by Q3, adding $2.4 million during the third quarter alone. BTCC reports this fund has assisted approximately 280,000 users, providing coverage for liquidation protection and user asset security. Trading pair expansion kept pace with user growth. BTCC offered over 400 futures pairs and 460 spot pairs by Q3 2025, up from 300 futures and 100 spot pairs in 2024. The platform listed coins including Aster, MIX, Flock, Linea, and WLFI during Q3, while established pairs like

Starting point is 00:02:39 XRP, Saul, and Doge generated trading volumes exceeding $70 billion, $32 billion, and $20 billion respectively. How BTCC executed strategic realignment under new leadership, Eric Yerjee, head of business development at BTCC, joined around 2022 during what he describes as a strategic shift. In an interview with DL News, Yerji explained that the exchange redirected its approach to user acquisition and partnerships at that time. Yerji noted that the last 12 to 18 months saw the user base climb from 5 million to 10 million. He attributed this acceleration to moving beyond crypto-focused positioning and delivering value to broader markets. The exchange announced plans to triple its headcount to 3,500 within six months, with 1,200 engineers accounting for 35% of the expansion.

Starting point is 00:03:31 Alex Hung, head of operations at BTCC, commented on the Q3 performance. Greater than, this quarter's growth has been impressive. We've crossed 10 million greater than registered users globally, and Bitcoin's rally certainly helped drive that greater than momentum. Bringing on Jaron as our brand ambassador is a big step for us in greater than reaching new audiences. The reference points to BTCC's partnership with NBA All-Star Jaron Jackson Jr., announced in September 2025. Jackson, the 2023 defensive player of the year and a two-time NBA All-Star, serves as the platform's global brand ambassador. Yerji described the partnership's

Starting point is 00:04:09 impact on user behavior. Before the collaboration, new users spent two to three seconds on BTCC's pages before leaving. After the partnership launched, that engagement extended to 20 seconds, followed by sign-ups, deposits, and trading activity. He noted this validated the model for additional athlete or team partnerships. How product evolution from derivatives to Web 3 impacted BTCC's growth. BTC operated solely as a derivatives exchange when Yer G joined in 2022. The platform launched its spot trading team in 2024, which YerG said. has grown to 15 to 25 members with plans to list 30 to 50 new coins weekly. The spot product exited beta testing and now functions alongside the derivatives platform. The exchange introduced Futures

Starting point is 00:04:57 Pro copy trading in November 2025, featuring smart copy trading mode. This system automatically replicates lead trader strategies without manual configuration, matching positions proportionally based in portfolio allocation. If a lead trader allocates 10% of their portfolio to apposition with 5x leverage, copy trader's position scale to the same 10% ratio with matching leverage. Futures pro trading volumes grew from $6 billion in Q2, 2025 to $18.7 billion inches Q32025, Marcus Chen, product manager at BTCC, stated the feature launched based on community feedback and aims to make professional strategies accessible to all users. The copy trading segment showed earlier traction.

Starting point is 00:05:45 In 20204, BTCC had over 600,000 copy trading users, generating over $420 million in profits from 220 million successful trades. The platform supported more than 15,000 lead traders at that time. Yerjee outlined plans for additional Web 3 features in 2026, including staking and yield farming. These products would transform BTCC from a trading platform into what he termed a comprehensive financial tool. His vision includes debit cards and expanded fiat on ramps within 24 to 36 months, allowing users to spend crypto directly rather than off-ramping and paying taxes.

Starting point is 00:06:24 Why regional expansion and localization strategies matter. BTCC's expansion targets Latin America, the Middle East, and other emerging markets. Yerji explained that the exchange's initial influencer and partnership programs focused on English-speaking Western markets. While continuing that work, he acknowledged the platform fell. behind on localization in regions with millions of Portuguese speakers in Brazil and French speakers in Africa and Europe. He projected that matching the English-speaking influencer programs reach in these regions could push BTCC toward 50 million users. The workforce expansion includes

Starting point is 00:07:00 new heads of departments, compliance officers, engineers, and localized business development teams for each region. The exchange participated in multiple events during Q3 2025, including the BTCC Summer Festival 2025 in Tokyo, an MVP night side event at Taipei blockchain week with 250 industry participants, the Red Eagle Foundation's Legend Golf Day featuring Chelsea Legend John Terry and token 2049 Singapore with a poolside sink party. Yerji emphasized measured measured growth over aggressive expansion. He stated that BTCC maintains relationships with regulators and complies when asked not to per it in specific regions. The platform prioritizes user safety and compliance over rapid scaling that could compromise security. The state of Web 3,

Starting point is 00:07:47 industry recognition and competitive positioning in 2025. BTCC received three awards from FX Empire in a 2025 industry analysis for low West fees, best security, and best crypto exchange in the USA. The platform maintained zero security breaches since its 2011 inception. BTCC's 10 million users place it in the second tier of exchanges by size. The exchange's Q32025 trading volume of $1.15 trillion demonstrates growth from Q1's $815 billion, though this represents a fraction of industry leaders like Binance with 250 million users and Coinbase with 120 million. Marcus Chen commented on reserves. Greater than, we've maintained our reserve ratio well above 100% since May 2025. Strong greater than reserves matter most during

Starting point is 00:08:39 market turbulence, they ensure user assets remain greater than fully protected regardless of conditions. The exchange conducts monthly Merkel tree audits to verify sufficient reserves for user deposits, addressing concerns that emerged after the November 22 FTX collapse. Final thoughts, BTCC's 400% user growth since 2022 demonstrates execution during a crypto market recovery period. The exchange faces competition from Binance's scale and Coinbase's regulatory standards. differentiating through its 14-year operational history without security breaches and reserve transparency. Success of the Web 3 transformation depends on execution of staking, yield farming, and Fiat integration products promised for 2026. These features must compete with established

Starting point is 00:09:27 defy protocols offering higher yields. The workforce tripling represents a bet that crypto adoption will continue growing and that BTCC can capture market share in emerging regions, testing whether 10 million users represents a sustainable platform or a milestone toward Yerjee's 50 million user vision. Don't forget to like and share the story. This author is an independent contributor publishing via our business blogging program. Hacker Noon has reviewed the report for quality, but the claims here and belong to the author. Hashtaggyo thank you for listening to this hackernoon story, read by artificial intelligence. Visit hackernoon.com to read, write, learn and publish.

The Good Tech Companies - How BTCC Scaled from 2 Million to 10 Million Users While Building a Web3 Financial Ecosystem

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.