The Good Tech Companies - Inside BTCC: What 14 Years of Crypto Taught BTCC, and What Comes Next
Episode Date: May 26, 2025This story was originally published on HackerNoon at: https://hackernoon.com/inside-btcc-what-14-years-of-crypto-taught-btcc-and-what-comes-next. BTCC CEO Dan Liu on AI,... trust, and scaling one of crypto’s oldest exchanges for a regulated, data-driven future. Check more stories related to tech-stories at: https://hackernoon.com/c/tech-stories. You can also check exclusive content about #btcc, #btcc-news, #blockchain, #dlt, #cryptocurrency, #good-company, #crypto-exchange, #dan-liu, and more. This story was written by: @ishanpandey. Learn more about this writer by checking @ishanpandey's about page, and for more stories, please visit hackernoon.com. BTCC CEO Dan Liu on AI, trust, and scaling one of crypto’s oldest exchanges for a regulated, data-driven future.
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Inside BTCC What 14 years of crypto taught BTCC, and what comes next, by Ashan Pandey
BTCC, founded in 2011, is one of the oldest cryptocurrency exchanges still operating today.
With 14 years of history, it has weathered bull runs, bear markets, regulatory battles,
and the rise and fall of several major competitors. With 14 years of history, it has weathered bull runs, bear markets, regulatory battles,
and the rise and fall of several major competitors.
As the company approaches its 14th anniversary, Dan Lu steps in as CEO with deep experience
in research, risk strategy, and global finance.
A veteran in the crypto industry since 2013, Dan previously served as BTCC's chief research
officer.
In this exclusive interview with Hacker Noon's Behind the Exchange series, we sit down with
Dan Lu to discuss BTCC's longevity, user-first innovation, response at OFTX-era skepticism,
and how the company is preparing for AI, global regulation, and a decade of crypto maturity.
Ashant Pondy, hi Dan, welcome to Hacker Noon's, Behind the Exchange, series.
Tobagin, tell us about your personal journey, from early involvement in finance and crypto
to your recent appointment as CEO of BTCC.
Dan Lu.
My crypto journey began before my graduate studies in finance and investments back in
2013.
What drew me to crypto wasn't just the technology, but the potential to democratize financial
access globally.
I joined BTCC in 2019 as chief research officer during our 8th anniversary.
The timing was pivotal, we witnessed explosive growth during the pandemic as millions of
new users entered the crypto space.
As Crow, my focus was on anticipating market trends and positioning BTCC to serve this
expanding user base, particularly through features like copy trading for beginners who
wanted exposure to crypto but lacked trading expertise.
When I stepped into the CEO role, I inherited more than just a position, I inherited 14
years of history, trust, and responsibility.
What convinced me that BTCC could weather any storm was how we navigated the 2018-2019
crypto winter.
While many platforms scaled back or failed, we chose to invest counter-cyclically, strengthening
our risk management, rebuilding our system architecture, and expanding our global compliance
framework.
That's when I realized BTCCC wasn't just a trading platform,
but an institution preparing forth next decade.
Aashan Pandey, having worked closely on product development
and research at BTCC,
how do you plan to bring a research-driven approach
to strategic decision-making ASCEO?
Dan Lu, research isn't just about market analysis.
It's about understanding our users' evolving needs and staying ahead of industry trends.
We maintain continuous dialogue with our community across 100-plus countries through regular surveys and feedback.
This ground-up intelligence directly informs our strategic roadmap.
Our copy trading feature is a perfect example of this approach.
Our research revealed that while many users were eager to enter crypto, they felt overwhelmed by complexity. Rather than just adding another trading tool,
we created an entire ecosystem that connects experienced traders with beginners,
allowing them access to sophisticated trading strategies. Moving forward,
we're leveraging data analytics and user behavior insights to anticipate market needs
before they become obvious. This research first approach insurers were not just reacting to trends, but creating them.
A'Shawn Pondy. Centralized exchanges face rising skepticism post-FTX.
From a product and trust standpoint, how does BTCC plan to rebuild and maintain long-term
credibility in this climate? Dan Lu. The FTX collapse was a watershed
moment for our industry, but it also highlighted why BTCC's approach has always been different.
True longevity in crypto comes from trust, transparent processes, and long-term vision,
not short-term gains. Our success metric has never been how much we earn during bull markets,
but how well we protect our users during bear markets.
This counter-cyclical resilience is what defines sustainable operations in crypto. We're implementing comprehensive transparency measures including proof of reserves,
regular third-party audits, and clear segregation of user funds.
But beyond compliance, we're building institutional-grade security infrastructure
while maintaining the accessibility that retail users expect.
Trust isn't rebuilt overnight, it's earned through consistent actions over time.
With 14 years of operational history, we have the track record to demonstrate our commitment
to user protection across multiple market cycles.
Aashan Pandey, BTCC has survived multiple market cycles.
What operational or governance principles
do you believe contributed most to that resilience, and how are they evolving under your leadership?
Dan Lu. In an industry filled with new players trying to move fast and break things,
BTCC's survival comes from our ability to see beyond the immediate horizon.
We don't just follow trends, we anticipate the infrastructure needs of the next decade.
Our resilience stems from several core principles.
First, we've always maintained conservative risk management, even when it meant slower
short-term growth.
Second, we've consistently invested in human capital, recruiting elite talent from both
traditional finance and Web3.
Third, we've proven our ability to pivot and adapt, from
operating one of the world's largest bitcoin mining pools to pioneering copy trading features.
Under my leadership, we're evolving these principles for the next phase of crypto adoption.
We're not just building for today's crypto natives, but for the billions of users who
will enter this space over the next decade. This means creating bridges between traditional finance and DeFi, between institutions and retail users, between complexity and accessibility.
Ashant Pandey How is BTCC preparing for the intersection
of AI and crypto trading infrastructure? Do you see automation, prediction models, or
AI governance impacting exchange-level innovation? Dan Lu
AI represents a transformative opportunity
for the crypto trading experience,
and we're approaching it strategically
to enhance user value.
We're already leveraging AI to deliver personalized content
and market analysis to our users
based on their interests and trading patterns.
This allows us to prove more relevant insights
that help users make better informed decisions.
Looking ahead, we see AI's role expanding across multiple dimensions of our platform,
from enhancing user experience through intelligent recommendations
to improving risk management and operational efficiency.
However, our philosophy remains consistent.
AI should augment human decision-making, not replace it.
A'Shaan Pondy. Regulatory Out outlooks in Asia, North America and Europe are diverging.
How do you plan to future-proof BTCC's operations in anticipation of cross-jurisdiction compliance
pressure?
Dan Lu.
Regulation isn't a constraint for BTCC.
It's the foundation that enables sustainable growth.
We view compliance as a competitive advantage that all-ows us to build deeper relationships with users and enter new markets with confidence.
We are actively pursuing compliance licenses across global jurisdictions and advancing our
worldwide regulatory compliance process. Beyond just meeting current requirements,
we're building our compliance infrastructure to be adaptable and scalable. This includes implementing
proof of reserves, conducting regular third-party audits, and
maintaining transparent reporting standards practices we've consistently maintained throughout
our operations.
The regulatory landscape will continue evolving, but our principle remains constant – operate
with the highest standards of transparency and user protection.
A'Shawn Pondy
Lastly, as you look ahead to the next chapter
of BTCC, what leadership principles or philosophies are guiding your approach to scaling the company
and community?
Dan Lu My vision for BTCC is rooted in the belief
that cryptocurrency shouldn't exist as an isolated ecosystem, but as a bridge connecting
different worlds, traditional finance with DeFi, institutions with retail users,
beginners with experts. We're not just building a trading platform, we're creating pathways
for mass adoption. This means using technology to reduce complexity, education to increase
confidence and community to foster belonging. Under my leadership, BTCC will focus on three
pillars. First, infrastructure that scales globally
while remaining locally relevant. Second, education that empowers users to make informed
decisions rather than just reactive trades. Third, innovation that serves real user needs
rather than chasing the latest trends. The next chapter of crypto adoption won't be
driven by those who build the most complex products, but by those who make sophisticated financial tools accessible to everyone.
That's the future BTCC is building toward.
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