The Good Tech Companies - Inside Pudgy Party, How Web3 Could Reach Millions of Mobile Players Globally

Starting point is 00:00:00 This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Inside Puggy Party, how Web 3 could reach millions of mobile players globally, by Ashan Pondi. Can a casual party game with Penguin avatars make blockchain ownership useful for people who do not follow crypto? Pudgy Penguins in mythical games are launching Puggy Party, a mobile party game that will go live on August 29th for iOS and Android. The title introduces Puggy Penguins characters into short multiplayer mini-earnings. games, adding item ownership, trading, and seasonal events through the mythical platform and its marketplace. This collaboration pairs a Web3 native brand with a game studio that has shipped mainstream mobile titles at scale. Mythical runs NFL rivals and FIFA rivals, both built for

Starting point is 00:00:46 casual play on phones. NFL rivals is live on the app store and Google Play, while FIFA rivals launched worldwide in mid-2025 and quickly gathered a user base, which shows mythical's ability to distribute and operate mobile games with live services. For Puggy Penguins, the launch extends an IP that already moved beyond NFTs into retail shelves in the United States. The brand expanded toy distribution from Walmart to Target and other chains in 2024, which indicates the company can reach non-crypto buyers through physical products. The product at a glance, Puggy Party uses familiar party game structure. Players join short rounds, compete in rotating mini-games, and customize characters with outfits andamodes. The game offers both non-tradable items called Nat and tradable

Starting point is 00:01:33 items called La. Players can convert select Nat cosmetics into LE collectibles biasing a talisman. Tradable la items can be upgraded and fused and are meant Toby bought and sold in the mythical marketplace. The launch includes season one, dopamine rush, a month-long slate of events, a global leaderboard, and a brain rot theme that references viral meme culture. The season model is simple. A free track gives basic rewards and a premium pass unlocks more cosmetics and progression. The company says tournaments will run a soap in real-time, round-robin brackets where players compete for prizes and ranking. Tilda Luca Nets, CEO of Puggy Penguins, says, greater than, bringing our beloved, viral characters to life in a mobile multiplayer game greater than is an exciting

Starting point is 00:02:19 step forward in our mission to create joyful, meaningful, greater than experiences for our growing global community. Puggy party is fun, accessible greater than to players of all ages, and designed to bring people together. How ownership works in practice. Ownership flows through mythical's tech stack. Players who mint la items receive tokens on the mythus chain, then list and trade on the mythical marketplace, which runs on iOS and Android inside the rules of the app stores. Mythical use a custodial wallet by default. That means players can hold and trade items without managing seed phrases, while advanced users can connect external wallets when supported. This design is intended to reduce friction for people who have never used crypto. A quick guide for readers who are new to these terms

Starting point is 00:03:04 custodial wallet. The game manages keys for you, so login feels like any other app. You can still buy and sell items in the marketplace. Minting. Turning a game item into a token on a blockchain, so it can be tracked and traded outside a single database. Marketplace on mobile. Mythical runs an in-game marketplace on iOS and Android that allows players to buy and sell digital items, which the company positions as a first in this category. In Puggy Party, the Nattolla flow with talismans is meant to let anyone start with standard cosmetics and later convert select items into tradable versions. A simple example is a player who unlocks a costume through play, later applies a talisman to mint it as an LE, and then lists it for sale. The value of that

Starting point is 00:03:48 item will depend on demand, rarity, and the ongoing strength of the game. Why Mythical is a relevant partner for a mobile launch. Mobile scale is not only about downloads. It is about compliance, payments, live operations, and the ability to adjust content quickly. Mythical runs multiple live titles. NFL rivals has a stable presence on the major app stores and FIFA rivals launched globally in 2025, which shows the partner has recent experience shipping sports and arcade titles under licensing constraints. Tilda John Lyndon, CEO of Mythical Games, explains, Greater Than, we're thrilled to launch Puggy Party with them and bring this playful IP to greater than gamers around the world. This is exactly the kind of project that shows how greater than

Starting point is 00:04:32 Web 3 can deliver fun, value, and accessibility to everyone. Under the hood, Mythical uses the Mythus chain to settle transactions and manage it them ownership. Public materials describe Mythus is a gaming-focused network that emphasizes scalability and low fees, with a DAO that governs token-level decisions. While those claims come from the ecosystem itself and related partners, they are useful context for how Puggy Party expects to move items and payments at scale. For Puggy Penguins, the distribution lesson from toys applies here. The brand-found non-crypto customers through Walmart and Target. If similar reach can be replicated on phones, the next wave of players may never read a white paper. They will down.

Starting point is 00:05:13 Unload a free game, play a few rounds, and only notice the chain when they choose to trade a costume. What success will look like and what to watch? There are three simple tests for this launch. First, does ownership change player behavior? If trading and minting become part of the loop, players will return for reasons beyond cosmetics. Watch Marketplace Liquidity are items selling and at prices that reflect scarcity rather than hype the mythical marketplace reports ongoing activity across titles, and external trackers cover mythus chain volume, but the useful signal will be item turn over inside Puggy Party categories. Second, can the game hold a non-crypto audience? NFL rivals succeeded

Starting point is 00:05:53 with fast matches and cleared progression. FIFA rivals moved quickly out of the gate after launch. Puggy Party will need similar stickiness, since party games rely on a steady flow of new mini-games and events. Seasonal structures and leader boards help, but the content cadence must stay high. Third, do mobile platform rules remain stable? Apple and Google continued tour fine how apps handle crypto and marketplaces. Mythical already operates and an app marketplace that complies with store policies through a custodial approach, which lowers risk, yet policy shifts could still affect fees and flows. Readers should note that this risk is structural for any Web 3 game on mobile. Final outlook, Puggy Party is a clear test of whether Web 3 features can help a casual mobile game

Starting point is 00:06:39 rather than distract it. The design choice to start with free play and NAT items, then let players convert to tradable items with a talisman, keeps the door open for people who do not care about chains on day one. That is the right order of operations. The bigger question is retention. Mythical has shown that licensed arcade-style games can reach scale on mobile. Puggy Penguins has shown that a Web 3 brand cancel toys to non-crypto customers. If Puggy Party combines those strengths and ships mini-games and seasons at a fast clip, the marketplace will feel like a feature, not the headline. If content cadence slows, ownership will not save engagement. I expect the first months to act as a baseline, watch daily active users, item sell through on the marketplace,

Starting point is 00:07:23 and the conversion rate from Nat to La. If those numbers trend up while support tickets for wallet issues stay low, this launch will be a useful data point for Web 3 game design on phones. Don't forget to like and share the story. This all author as an independent contributor publishing via our business blogging program. Hacker Noon has reviewed the report for quality, but the claims here and belong to the author. Hashtag DYO thank you for listening to this hackernoon story, read by artificial intelligence. Visit hackernoon.com to read, write, learn and publish.

The Good Tech Companies - Inside Pudgy Party, How Web3 Could Reach Millions of Mobile Players Globally

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