The Good Tech Companies - Is Product Hunt Dead - What Results Can You Expect From Product Hunt Launch?

Episode Date: October 24, 2024

This story was originally published on HackerNoon at: https://hackernoon.com/is-product-hunt-dead-what-results-can-you-expect-from-product-hunt-launch. Is Product Hunt Dead or What Results Can You Expect from Product Hunt Launch? Check more stories related to product-management at: https://hackernoon.com/c/product-management. You can also check exclusive content about #product-launch, #producthunt-launch, #product-hunt-tips, #product-hunt-tips-and-tricks, #product-hunt-growth-hacking, #is-product-hunt-worth-it, #launching-on-product-hunt, #good-company, and more. This story was written by: @mysignature. Learn more about this writer by checking @mysignature's about page, and for more stories, please visit hackernoon.com. Product Hunt is the go-to platform for startups looking to make a splash. Some founders find the experience frustrating, while others are 100% satisfied with their results. We surveyed dozens of services launched on PH this year and secured a spot in the top 10 products of the day.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Is Product Hunt dead? What results can you expect from Product Hunt launch? By my signature, Product Hunt is the go-to platform for startups looking to make a splash. However, recently, we've seen a lot of controversial feedback about launching on PH. Some founders find the experience frustrating, while others are 100% satisfied with their results. Launching on Product Hunt has become more challenging recently, as makers have noticed. In response, Product Hunt CEO Rajiv Iyengar shared that they've raised the bar for what gets featured on the homepage. Greater than our job is to be a site where the most interesting,

impactful, creative greater-than products rise to the top. We can't just feature everyone's AI wrapper. This is part of our commitment to highlighting only the most innovative and impactful products. That's why my signature, IO decided to conduct a small investigation to find out if it is still worth launching on PH in 2024-2025 and what realistic results can be expected. We surveyed dozens of services launched on PH this year and secured a spot in the top 10 products of the day. First of all, why do users launch on PH? Are they looking for traffic, leads, sales, links for SEO, or simply to get a PH badge for their homepage? What motivates users to launch on Product Hunt? According to our findings, 80% of users seek exposure and visibility for their products, 62% want to attract new users, 50% aim to earn the

PH badge, looks great on your homepage and makes you feel like a tech superstar, and interestingly, in fourth place is aiming to get feedback and validation. Nothing surprising, right? Most users want to showcase their products and gain valuable feedback. How many visitors can you expect from Product Hunt? One of the most valuable insights from our survey is the amount of traffic a launch can generate. So, how many visitors can you expect from the Product Hunt platform? According to a MySignature.io survey, 26.5% of launches attract 501,000 users from PH. Another 22.4% saw even more success, gaining 1,000 to 2,000 users. Meanwhile, 24.5% managed to get only 100 to 500 users. Only 10.2% of the luckiest launches can boast about attracting 2,000 to 5,000 users. The real

question is, does this surge in pH traffic actually turn into meaningful results? Leads in sales? Could Product Hunt be the growth catalyst you're hoping for or just another short-lived traffic spike? Will Product Hunt users register on your website after launch? Generally, yes. 50% of founders report seeing some increase in registrations after launching on Product Hunt. 30% experience a significant increase in registrations, while 16% don't notice any spikes. Alexander Balagabov, founder of Indy Merger, says that the conversion rate of Product Hunt traffic varies significantly from product to product. For some, IT can be 20-30% higher than expected, while for others, it may be almost

50% lower. This variation largely depends on factors such as the product's ideal customer profile, ICP, how well it resonates with the product hunt audience, and the overall market fit. What can we conclude about sales? Product hunt isn't primarily designed to drive sales or registrations. Yes, many successful launches enjoy these benefits, users, sales, and recognition. Some even attract investment, however, we've observed that product hunt is best used for generating traffic and gathering feedback. 42% saw some sales increase after the launch, while for 14%, sales were not a goal. Alexander Buratinsky, a founder of T-Travel,

me, says that Product Hunt provides one of the most valuable resources for any startup. Early adopters and social proof, which you can showcase on your website. Beyond that, you can reach out to users who upvote your product, ask for their feedback, and even offer them exclusive discounts, fostering deeper connections and driving growth. Does Product Hunt help find new partners and investors? Yes, 54% of services that launched on Product Hunt were able to establish valuable partnerships or connections within the tech industry. Victor, the founder of Buzzabout, regarding his results after the Product Hunt he launched

greater than we've gained over 2,000 new users, received hundreds of emails from people who greater than love your product, and dozens of collaboration requests or investment offers. Greater than and then it hits you, that was just the first curve on your journey. Does product hunt help get featured in mass media? Usually not, 56% of launches don't receive media coverage or press mentions after their product hunt debut. What is the best day to launch on product hunt? It depends on your goal, whether you want the most visibility or the best chance of getting the number 1 to 3 spots. We analyzed the number

of upvotes needed to secure the number 1 to 3 positions. Tuesday, Monday, and Thursday are the most competitive days, requiring the highest number of upvotes. These days are also likely to have the most traffic, which means launching on them can give you greater visibility but also more competition. If your goal is to get the pH budget or link for SEO, consider Saturday and Sunday as the days of your launch. Time spent versus results. Is product hunt worth it? Getting 000 or even 10 000 users after launch is impressive but would you still consider the launch a success if your team spent 250 hours preparing for it we didn't specifically ask respondents about the roi of their product hunty launch but we did ask two typical nps questions one how would you rate your overall

experience with launching on product hunt backslash.2 How likely will you recommend launching on Product Hunt to other startups or product creators? Backslash.56% of respondents rated their experience as very satisfied, and 61% said they would definitely recommend launching on Product Hunt. Maria Ivoshchishin from New Old Stamp greater than launching on product hunt the right way requires a lot of preparation. And if greater than you do it honestly, there's an 80% chance you'll get overshadowed by those who greater than pay bots and farms to boost their votes and comments. Final thoughts. Overall, our respondents say a product hunt launch is usually worth it. Product hunt is great for building brand awareness, but don't expect a

ton of signups. Think of it as a chance to create some buzz and get noticed. Plus, you'll snag a valuable link for SEO, who doesn't want a little extra boost for their rankings. Greater than given that big companies like OpenAI and Miro are launching on Product Hunt, greater than Google will consider links and traffic from PH to be very reliable for your greater than SEO. Alexander Buratinsky, founder of ttravel.me, the Ukrainian PH local greater than community. That said, keep in mind the time and resources you'll need to invest. Even if you don't expect a lot of traffic and sales from Product Hunt, it's important to consider these factors when planning your launch strategy. Have you launched on Product Hunt recently? What is your experience?

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