The Good Tech Companies - Is Web3 Advertising Finally Solving Its Targeting Problem? Addressable & Sevio Expand Web3 Ads Reach

Episode Date: March 24, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/is-web3-advertising-finally-solving-its-targeting-problem-addressable-and-sevio-expand-web3-ads-reach. A new partnership between Addressable and Sevio will enable programmatic display ads on major crypto platforms, making web3 target more efficient. Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #addressable, #sevio, #sevio-news, #blockchain, #cryptocurrency, #good-company, #addressable-announcement, and more. This story was written by: @ishanpandey. Learn more about this writer by checking @ishanpandey's about page, and for more stories, please visit hackernoon.com. A new partnership between Addressable and Sevio will enable programmatic display ads on major crypto platforms. The partnership will integrate premium display ads with AI-powered wallet-aware targeting. Traditional display ads in Web3 have struggled with fragmentation, ineffective targeting, and weak attribution.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Is Web3 advertising finally solving its targeting problem? Addressable and Sevio expand Web3 ads reach, by Aishan Pandey. For years, Web3 advertisers faced challenges in running display ads on major crypto platforms. Fragmented providers, multiple dashboards, and limited targeting made ad placements inefficient. The latest partnership between Addressable and Sevio aims to change that by integrating premium display ads with eye-powered wallet-aware targeting. Addressable and SEVIO Expand WEB3 advertising reach Addressable, a Web3 actionable intelligence

platform, has partnered with Sevio to Enable Programmatic Display Ads across major blockchain platforms, including blockchain.com, Solscan, Etherscan, Dextools, PolygonScan, Coinilize, BaseScan, and more. This partnership allows advertisers to reach high-intent crypto users with seamless campaign management and on-chain attribution. I powered WEB3AD tar getting through this integration. Web3 advertisers can access premium programmatic ad inventory on high traffic crypto sites such as blockchain.com, Dex Tools, PolygonScan, Solscan, Watcher,

Guru, Coinalyze, and BaseScan. Utilize Addressable's audience builder to target wallet owners instead of broad traffic. Leverage Web2-Web3 attribution to track cost per wallet, CPW, and optimize for real on-chain engagement. Achieve CPW benchmarks ranging from $2 to $8 per wallet-aware visitor. Manage and optimize campaigns from a single platform, eliminating the need for multiple ad providers. Redefining WEB3 display advertising Traditional display ads in Web3 have struggled with fragmentation, ineffective targeting, and weak attribution.

By integrating Sevio's premium ad network with addressable's eye-driven attribution, advertisers can now measure real engagement instead of just impressions. With this expansion, advertisers can now run display ads across leading crypto websites with wallet-aware targeting and real-time optimization," said Robin Froy, CEO of Sevio. This collaboration enhances programmatic ad performance by ensuring campaigns reach high-value users who are more likely to engage and transact on-chain. Tomer Schlomo, co-founder and CTO of Addressable, added, Programmatic advertising in Web3 has been limited by broad targeting and weak attribution. By integrating Sevio's premium placements with Addressable's eye-driven insights,

we're enabling crypto-marketers to finally connect display ads spent to actual and chain behavior. Don't forget to like and share the story. Tip Vested Interest Disclosure This author is an independent contributor publishing via our business blogging program. Hacker Noon has reviewed the report for quality, but the claims herein belong to the author. Hashtag dyo Thank you for listening to this Hacker Noon story, read by Artificial Intelligence. Visit hackernoon.com to read, write, learn and publish.