The Good Tech Companies - Maximizing Event ROI With Engagement Organization Software: In The Room

Episode Date: October 6, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/maximizing-event-roi-with-engagement-organization-software-in-the-room. In The Room helps event organizers track real-time attendee engagement, uncover hidden revenue, and boost ROI with actionable data and monetization insights. Check more stories related to programming at: https://hackernoon.com/c/programming. You can also check exclusive content about #in-the-room-software, #event-roi-optimization, #live-event-engagement, #attendee-tracking-software, #event-monetization-tools, #funnel-hacking-live-roi, #real-time-event-data, #good-company, and more. This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com. In The Room, founded by Bill Allen, Blaze Faillaci, and Taylor Harry, boosts event ROI by tracking real-time attendee engagement and identifying “invisible disengagement.” Used at events like Funnel Hacking Live, it uncovered $2.8M in missed sales by re-targeting absent attendees. With live tracking, lead capture, and actionable insights, the platform is reshaping event monetization strategies.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Maximizing event ROI with engagement organization software. In the Room by John Stoyn Journalist, Byeline. Ethan M. Stone event management is stressful, mainly because it comprises many smaller, independent operations that require close supervision. Ensuring this interconnected weave of services goes as planned as often quite taxing, making it difficult to focus on organizing a functional event and maximizing ROISI multaneously. Fortunately, there are solutions to this balancing act conundrum. Engagement organization software in the room provides event organizers with the real-time data they need to improve event ROI. This data, built on standard information from attendees,

helps form actionable insights to boost conversations, engagement, and revenue. Why in the room was built? Founders Bill Allen, Blaise Falachi, and developer Taylor Harry formed the basis of In the Room as part of a practical challenge during Flip Hacking Live. Their task was to develop software to help event organizers track who bought Bud didn't hear the offer. The team gained valuable insights from this project, eventually serving as the foundation of In the Room's function and mission. Alan, Falachi, and Harry realized standard event organization software frequently overlooked a key revenue opportunity. Invisible Disengagement. In essence, invisible disengagement refers to the attendees who purchased offers a TAN event. Still, it may not have been present when

those offers were made, meaning they wouldn't have heard key pitches that could lead to greater revenue. We knew who bought, but we didn't know who never heard the offer, Allen states. That blind spot was costing us millions. In the room can track attendance in real time by linking attendee presence to these key pitch moments, supporting better monetization strategies, features and functions. In the room has tools to track crucial real-time attendees. data and formulate actionable plans to boost ROI. This information starts with live event data tracking, which details who is in the room during key sessions, allowing for targeted follow-up and pitch optimization. Falachi points out that live events are one of the most powerful sales

environments, but only if you know who's in the room. Sponsors and post-event campaigns find in the room's event lead capture software particularly useful. It helps capture, retrieve, and analyze attendee behavior and interest. Meanwhile, workshops and major conferences benefit from the platform's smooth integration into live tracking and attendee check-in programs. Impacts on ROI and monetization. With promises of improved ROI and more monetization opportunities, in the room may sound too good to be true. This may be because the software has already proven its value at several significant events. One notable example is in the room's use at Russell Brunson's funnel hacking live. Here, the platform helped increase sales by $2.8 million by identifying and retargeting attendees who had missed

the initial pitch. This revenue opportunity would have otherwise gone unnoticed, as standard tracking software typically only notes who attended the event. By detailing the full attendee journey, in the room can offer insights in top precise and targeted ways of making money from events. Harry says, we're not just tracking people. We're tracking opportunity. Shaking an industry, Despite its relatively recent arrival on the event organization platform scene, In the Room has attracted industry leaders like Pace Morby's squad up summit, signaling strong adoption across high conversion events. In the Room makes every seat count, a mission its founders have and will continue to pursue

as they pursue their long-term vision of becoming the industry standard for event data collection. Unlike many other options for organization platforms, in the room provides strategies, not just tools when powerful technology meets monetization in the room's software may be sophisticated but its plug-and-play hardware makes it easy to set up use and break down as needed combined with its ability to ensure a smooth experience for attendees and real-time feedback for organizers it's no wonder that in the room is a clear example of what can happen when clever technology meets monetization in the live events industry thank you for listening to this hackernoon story read by artificial intelligence. Visit hackernoon.com to read, write, learn and publish.