The Good Tech Companies - Measuring Content Performance: Beyond Page Views and Shares

Episode Date: September 7, 2024

This story was originally published on HackerNoon at: https://hackernoon.com/measuring-content-performance-beyond-page-views-and-shares. Discover how to effectively measure content performance beyond page views and shares by exploring key performance indicators. Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #content-marketing, #content-strategy, #content-marketing-hacks, #seo-content-writing, #content-performance-metrics, #content-marketing-kpis, #bounce-rate-analysis, #good-company, and more. This story was written by: @nadeem-raza. Learn more about this writer by checking @nadeem-raza's about page, and for more stories, please visit hackernoon.com. In the digital age, content is king—but not all content reigns supreme. Traditional metrics like page views and social media shares tell only part of the story. To truly understand how our content performs and drives value, we need to dig deeper. This blog post will examine key performance indicators (KPIs) beyond surface-level statistics.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Measuring Content Performance. Beyond Page Views and Shares, by Nadeem Raza. In the digital age, content is king, but not all content reigns supreme. As marketers, content creators, and business owners, we often fixate on traditional metrics like page views and social media shares. While these metrics glimpse audience engagement, they tell only part of the story. To truly understand how our content performs and drives value, we need to dig deeper and explore a multitude of different metrics. This blog post will examine key performance indicators, KPIs, beyond surface-level statistics, enabling us to

measure content performance more effectively. The limitations of page views and shares. Page views and shares have been the two most preferred and path-breaking metrics for measuring content performance for years. While a share indicates the popularity and reach of content across social networks, page views indicate how many people have watched a particular content. But then again, they can be misused and misinterpreted as they were meant to. Lack of context. A high number of page views doesn't equate to a high level of engagement. Even if an article has gained a lot of traffic, some users may have just clicked on the headline and expected to be amazed, only to find nothing further and leave in seconds. Quality versus quantity. Such values reflect share distribution for various influencers. However, one share from a top influencer could withstand a couple of hundred

of those from less relevant users which are irrelevant. Ignoring conversion metrics. In other situations, without conversion tracking, it is impossible to feel the effectiveness of consumed content when counting metrics associated with business activities like lead generation or sales. By doing so, we discover a way to detail the different deficiencies that can affect the assessment of content's performance. Essential indicators for the evaluation of content outputs. Engagement rate Engagement rate is a percentage that evaluates the interaction of users with your content in active terms. Comments, likes, shares and the time spent on a page can clinch a higher engagement rate. A high engagement percentage triggers further action and indicates content alignment with

your audience. How to calculate? Engagement rate equals total engagements, total impressions times 100 time on page. This metric indicates how long a user stays on a piece of content. The longer the page time, the more the user perceives the content as useful or interesting. 100 time on page this metric indicates how long a user stays on a piece of content. The longer the page time, the more the user perceives the content as useful or interesting. Conversely, if people spend a short time on the page, it can be questionable if content lives up to their expectations. Bounce rate The bounce rate is calculated as the number of visitors who open a page and leave it without viewing any other page, divided by the page's visiting audience. An elevated bounce rate may indicate that your content does not effectively capture users' interest or that users do not find what they expected. Conversion rate most content is strategized to perform one objective. To drive conversions, which could be any of the following,

signing up for a newsletter, taking some resource to download, or money exchange. By examining the results of conversion rate optimization, you can measure how compelling your content is to your target audience. How to calculate. Conversion rate equals total conversions, total visitors times 100 backlinks and domain authority. The number of backlinks your content pulls indicates its relevance to the industry. More backlinks might mean better SEO and more organic reach. Moz RankChecker is a great tool for estimating the amount and quality of backlinks pointing to your content. Social listening metric social listening is listening for mentions of your brand, product, or content through social media channels. It helps understand

the audience's perception of the brand and also helps understand what issues or topics would be of interest to the audience. Feedback from users and business ETHICS asking for feedback from your audience is the best way to get feedback, but sometimes, the way to solicit input might need to be revised. Surveys and PulseArray traditional instruments for assessing satisfaction and looking for improvement opportunities. Putting it all together, in determining the performance of content, combining several metrics rather than looking for one number indicative of performance trend is essential. Here's a practical approach. Be specific. Set measurement criteria for every piece of content produced. Is it brand recognition, generating leads, or keeping customers engaged with the products,

services offered, adopt a hybrid approach, report quantitative and qualitative measures to derive performance outcomes. Systematic updates and tweaks. Content performance ought to be monitored periodically. Analyze the results and implement revisions to improve content effectiveness, targeting future revisions. Take risks as well as opportunities for new trends. In other words, be flexible in the form or the manner of content distribution. Conduct a, b testing of different content ideas or their distribution channels and see which ones are winning in the competition. Summary, determining the content performance is a

complex task that cannot be trivialized to the number of likes, shares, or views. It is possible to see how well Oni's content works online by looking at a wider spectrum of factors, such as engagement rates, time spent on the page, conversion rates, or links chewback links. The end outcome is the result-oriented content that not only garners attention but also prompts actions that lead to conversions. Celebrate the symmetrics, and you will be on your way to optimizing your content strategy for better results. Thank you for listening to this HackerNoon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.