The Good Tech Companies - Micro Wellness partners with UP Yoddhas for Pro Kabaddi League Season 12, strengthening its sports-l

Episode Date: September 3, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/micro-wellness-partners-with-up-yoddhas-for-pro-kabaddi-league-season-12-strengthening-its-sports-l. Micro Wellness partners with UP Yoddhas in PKL Season 12, positioning DOLO as the official pain relief partner while boosting its sports-led marketing reach. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #micro-wellness-partnership, #micro-labs, #dolo, #wellness, #up-yoddhas-pro-kabaddi, #dolo-pain-relief-brand, #sports-marketing-india, #good-company, and more. This story was written by: @kashvipandey. Learn more about this writer by checking @kashvipandey's about page, and for more stories, please visit hackernoon.com. Micro Wellness, the OTC division of Micro Labs, has partnered with UP Yoddhas for Pro Kabaddi League Season 12. DOLO is named the official pain relief partner, aligning with the sport’s high-intensity nature. The move strengthens Micro Wellness’ sports-led marketing strategy and expands brand visibility in India’s growing USD 156B health and wellness market.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Micro- Wellness Partners with Up Yadas for Pro-Kabadi League season 12, strengthening its sports by Kushvi-Pondi. Bengaluru, the 3rd of September 2025 Micro Wellness, the over-the-counter, OTC, Division of Micro Labs, announced its partnership with Up Yadas for season 12 of the Pro Kabati League, PKL. The association, unveiled during the team's jersey launch event last week in Vasakapot. marked a significant step in micro-wellness strategy to connect with consumers through India's most popular sporting platforms. The new season of P.KL kicked off on National Sports Day, August 29,

2025, and Vizakaputnam, with a grand opening ceremony graced by icons such as Puleleila Gopekand, Danraj Pili, Pardip Narwal, and Vibov Surivanshi. The UP Yadas, under new Captain Sumit Sanguan, began their campaign on a high note with a victory against Telugu Titans on August 30. 2025. As part of this association, Dolo from Micro Labs has been named the official pain relief partner of Up Yadas. Leveraging the high energy and physically demanding nature of Kabati, this partnership reinforces the brand's positioning as a trusted solution for quick and effective pain relief, both on and off the mat. Speaking on the partnership, Diazirana, head of strategy and digital initiatives at Micro Labs, said, Micro has been a big supporter of sports in India.

through our CSR programs, we have consistently extended sponsorships to-butting sportspersons, especially those from rural areas, schools, and colleges, who go on to represent India at national and international levels. This association with Upyadas was a natural extension of our commitment to Indian sports, while also helping us connect with today's health-conscious consumers through a dynamic platform like Kabati. The wellness segment in India represents a substantial multi-billion dollar opportunity. The India Health and Wellness Market is estimated at 156 billion United States dollars in 2024 and is projected to reach 256.9 billion United States dollars by 2030. Growing auto-compound annual growth rate, Cagr, of approximately 5.3% between 2025 and 2033,

one. Commenting on this, Dilip sura, CMD, microlabs, said, the OTC and wellness market in India is on a strong growth trajectory, with demand accelerating inbath metros and smaller towns. Our strategy is to build trusted brands that consumers can rely on for everyday wellness needs, and partnerships like this create meaningful visibility and engagement. Kabati, with its Pan-India appeal, provided the perfect stage to take our wellness message forward. This story was distributed as a release by Kushvi Pondi under Hackernoons Business Blogging Program. Thank you for listening to this Hackernoon story, read by Artificial Intelligence. Visit hackernoon.com to read, write, learn and publish.