The Good Tech Companies - Nexo Unveils Strategic Rebrand As a Premier Digital Assets Wealth Platform

Episode Date: October 31, 2024

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This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Nexo unveils strategic rebrand as a premier digital assets wealth platform. By Chainwire, Vilnius, Lithuania, October 31, 2024, Chainwire, Nexo redesigns its innovative solutions for long-term digital wealth building with 24-7 advanced client care on Bitcoin White Paper Day. Nexo, a leading digital assets institution, today announced its major rebrand and platform redesign, marking its evolution from a crypto lending pioneer to the first comprehensive and compliant digital assets wealth platform. Unveiled on Bitcoin White Paper Day, this step reflects Nexo's growth

and broader strategic vision for empowering forward-thinking investors to grow, preserve, and utilize their wealth. Following 20 months of client research across 5,000 users in 23 countries, Nexo's revamped platform, with a new logo, website, and enhanced user interface responds to the growing demand for sophisticated, yet flexible digital assetso solution. This evolution aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value, as Nexo continues on its mission to drive the next generation of wealth. Nexo evolves with the maturing crypto landscape greater than our wealth-forward philosophy positions us as the first major crypto greater than company to make a strategic move to a comprehensive digital asset wealth greater than platform. We focus on providing independent, savvy investors with smarter and

greater than more flexible ways to grow and access their wealth in the digital asset greater than space, said Kostya Kantchev, co-founder and executive chairman of Nexo. The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, underscored by the approval of Bitcoin spot ETFs. This momentum is reflected in the growing interest in digital assets. 65% of institutional investors are ready to enter the market while 72% of retail investors view digital assets as essential for wealth building. Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has earned the trust of both retail and institutional investors across more than 200 Jew jurisdiction. Its impressive track record, over $320 billion in processed

transactions, $8 billion in crypto credit issued, and $945 million in interest paid out, cements its new direction, shaping the next generation of wealth. A new look for a new Iranexo's new brand and visual identity reflect its mature, focused direction, namely, driving the next generation of wealth, in line with the http://www.youtube.com.embed.yifsrjb6tsy The revamped identity integrates movement and precision, symbolizing nexus commitment to client prosperity and forward-thinking solutions. Central to the upward-flowing logo pattern are two key concepts, human resilience, represented by a spiral, nods to the perseverance and adaptability inherent in human DNA, and exponential growth, captured by mathematically precise diagonals, shows the

boundless opportunities of digital assets. Inspired by the modern, active lifestyle of Nexo's clients, the new identity blends soft grays and beiges with energetic greens to capture today's opportunities. Flowing patterns and precise elements convey both flexibility and security, resonating with Nexo's clientele which demands innovation and reliability in managing their wealth. Greater than, our new visual identity mirrors Nexo's evolution into a sophisticated digital greater-than-assets wealth platform, said Elit Sataskova, CPO of Nexo. Greater than, going forward, we are focusing on hyper-personalized, white-glove service, greater than offering autonomy and flexibility within an intuitive product suite with the greater-than tools and expertise to help you thrive. As digital assets merge with greater-than

traditional investments, Nexo stands ready to guide you, providing compliant greater-than opportunities for growth and long-term value. Platform Evolution investments, Nexo stands ready to guide you, providing compliant greater-than-opportunities for growth and long-term value. Platform Evolution A suite for the forward-thinking investor after 20 months of client research, Nexo's survey of 5,000 users across 23 countries revealed that 67.9% of high-net-worth individuals view digital assets as long-term wealth solutions, while 69% of Bitcoin holders see it as a durable store of value. This reflects a significant shift in how sophisticated investors approach wealth, increasingly favoring digital-first tools and a seamless, omnichannel

ecosystem for 24-7 access. Nexo's 360° product suite aligns perfectly with these demands and offers savings growth, flexible and fixed-term yield options, including dual investment, are accessible 24-7 across all devices. Advanced crypto tools, crypto-backed credit lines, 1,500 market pairs, crypto futures, target price swaps, and advanced analytics enable alternative growth opportunities. Global access, liquidity and seamless spending options, ensuring access to funds via the Nexo card. In addition, the Nexo platform empowers its clientele with tiered loyalty rewards and bespoke services for high net worth clients with 24-7 client care teams. Looking ahead, Nexo is evolving its suite of

digital asset wealth tools with a strong focus on compliance and security systems built for long-term stability. The company continues to pursue strategic partnerships and international expansion, solidifying its position as the world's leading digital assets wealth platform. For more information about Nexo's wealth-forward strategy, users can visit https://nexo.com. Brand About Nexo Nexo is a premier digital assets wealth platform empowering clients to grow, manage, and preserve their crypto holdings. Our mission is to drive the next generation

of wealth by prioritizing customer prosperity and delivering tailored solutions for building long-term value, supported by 24-7 client care. Since 2018, Nexo has been delivering unmatched opportunities to forward-thinking clients across more than 200 jurisdictions. Our all-in-one platform combines scutting-edge technology with a client-centric approach, offering high yields on flexible and fixed-term savings, crypto-backed loans, advanced trading tools, and liquidity solutions through the first debit-credit crypto card. Backed by deep industry expertise, a sustainable business model, robust infrastructure, security, and global licensing,

Nexo champions innovation and long-lasting prosperity. Official website, Nexo, com note. Some of the products and services are unavailable to citizens or residents of certain jurisdictions, including where restrictions may apply. Contact Nexo Communications Team Nexoper at Nexo, Com. Tip This story was distributed as a release by Chainwire under HackerNoon's business blogging program. Learn more about the program here. Thank you for listening to this Hackernoon story, read by Artificial Intelligence. Visit hackernoon.com to read, write, learn and publish.