The Good Tech Companies - STEPN GO And Adidas Launch First-Ever STEPN GO x Adidas Physical Shoe Drop

Episode Date: December 5, 2024

This story was originally published on HackerNoon at: https://hackernoon.com/stepn-go-and-adidas-launch-first-ever-stepn-go-x-adidas-physical-shoe-drop. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of dig Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #stepn, #chainwire, #press-release, #stepn-announcement, #crypto-exchange, #blockchain-development, #good-company, and more. This story was written by: @chainwire. Learn more about this writer by checking @chainwire's about page, and for more stories, please visit hackernoon.com. StepN GO and adidas have launched a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes. This follows a successful year of collaboration between the two brands. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. STEPN Go and Adidas launch first-ever STEPN Go x Adidas physical shoe drop. By Chainwire, Sydney, Australia, December 5, 2024, Chainwire, social lifestyle app STEPN Go is thrilled to announce the next milestone in its ongoing partnership with Adidas. The launch of the first ever stepn go x adidas go branded physical running shoes featuring the stepn go logo this exciting development follows a successful year of collaboration between the two brands which previously saw the release of the stepn go x adidas genesis n sneakers now the partnership

moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical Adidas Ultraboost 5 running shoes. https://www.youtube.com.embed.bu0kz8tkfpm This marks the latest phase of STEPN Go and Adidas' year-long partnership, which begin in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN Go x Adidas Ultra Boost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. Starting December 13, the limited-edition collection of STEPN Go X Adidas Ultra Boost 5 running shoes will be available exclusively on the Muar Marketplace.

This initiative is reserved for holders of STEPN and STEPN GO X Adidas Genesis sneakers, reflecting Adidas' commitment to empowering physical movement and innovation. With only 1,200 Ultra Boost 5 shoes available, this drop combines the cutting-edge performance of Adidas with the active lifestyle ethos of STEPN Go. Greater than, the launch of physical shoes is a defining moment in our partnership with Greater Than Adidas, says Shidi Mangani, CEO of STEPN by FSL. Greater than, we've moved from digital collectibles to tangible products that people can greater than wear, showing just how far the Web3 space has evolved. This collaboration greater

than demonstrates the potential of merging fitness, digital assets, and real-world greater than products. Greater than, we're thrilled to offer a new digital experience for runners at the forefront greater than of this exciting new era, says Erika Weix-Snaid, VP and GM of Adidas, Greater Than Studio. This collaboration not only brings a fresh way to engage with fitness greater than but also introduces rewarding experiences that push the boundaries of what's greater than possible in both the physical and digital worlds. Moreover, since the public beta launch of STEPN Go in September 2024, the platform's house system has become a standout feature.

The house system allows users to lend their sneakers to friends, share energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN Go more accessible to a wider audience and reinforces its focus on community-driven innovation. The raffles for the STEPN Go X Adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN Go X Adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and 2 raffles exclusively open to the alts by Adidas and STEPN apps communities. Winners will be able to claim their shoes between January 6 to January 22, after a three-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited

edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise. The Step'n Go x Adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing Stepn Go's innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN Go, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space. About STEPN STEPN is Web3's leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to

purchase a virtual sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like Adidas, Atletico de Madrid, Steve Aoki, and Asics. About STEPNGO building on the success of STEPN, the pioneering move and earn platform, STEPNGO revolutionizes social fitness in everyday life. Buy, borrow, or lend your sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections.

About Adidas Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurich, Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023. Contact Marketing Manager Emanuel Manik FSL Emanuel at steppen.com. Tip This story was distributed as a release by Chainwire under HackerNoon's business blogging program. Learn more about the program here. Thank you for listening to this HackerNoon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.