The Good Tech Companies - The Sandbox Launches Largest LAND Sale To Date On GBM Auctions

Episode Date: July 16, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/the-sandbox-launches-largest-land-sale-to-date-on-gbm-auctions. The Sandbox, the leading social gaming metaverse, is partnering exclusively once again, with GBM Auctions to launch its largest set of auctions for LAND to date Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #the-sandbox, #chainwire, #press-release, #the-sandbox-announcement, #how-to-buy-metaverse-land, #blockchain-development, #good-company, and more. This story was written by: @chainwire. Learn more about this writer by checking @chainwire's about page, and for more stories, please visit hackernoon.com. The Sandbox is partnering exclusively with GBM Auctions to launch its largest set of auctions for LAND to date. The drop includes 110 LANDs (including 4 Estates exclusive to this sale) and 220 branded avatars across 22 IPs. In a first for The Sandbox, auctions will precede its own platform sale, highlighting a shift in how LAND is brought to market.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. The Sandbox launches largest land sale to date on GBM auctions, by Chainwire. London, United Kingdom, July 16, 2025, Chainwire, over 110 lands and 220 avatars go live in the metaverse's most IP-rich auction to date, all powered by GBM's win-win protocol. The Sandbox, the leading social gaming metaverse, icepartnering exclusively once again, with GBM Auctions to launch its largest set of auctions for land to date. The drop includes 110 lands, including 4 estates exclusive to this sale, and 220 branded avatars across 22 IPs, all distributed via GBM Auction's Win-Win Auction protocol.

In a first for the sandbox, Auctions will precede its own platform sale, highlighting a shift in how land is brought to market and underscoring BM's role as the auction layer for Web3 native asset distribution. A fairer and more transparent way to buy land traditional NFT sales often reward speed or capital, using first-come first-serve mechanics or gas wars. GBM's Win-Win model changes the experience by rewarding every participant rather than just the final buyer. With GBM's Win-Win auction model, even outbid participants are rewarded.

Every bid, as fully refunded if outbid, comes with an incentive reward based on auction mechanics. Contributes to true, on-chain price discovery. fully refunded if outbid, comes with an incentive reward based on auction mechanics, contributes to true, on-chain price discovery. The win-win model flips the typical auction dynamic on its head. Instead of punishing latecomers or smaller bidders, it turns participation itself into a value-generating act, transforming auctions from winner takes all battles into high engagement, trustless events where every bid matters and every bidder benefits. Greater Than, we're thrilled to bring this expanded land auction to our community for the Greater Than Training Grounds land sale through GBM. Their win-win auction model offers a greater

than new, gamified way for people to enter the ecosystem and build the metaverse greater than with us. Greater Than Cedric Newman, the Sandbox NFT sales director, this is the biggest land and greater than avatar sale we've hosted with the Sandbox, and a blueprint for how branded greater than assets should be distributed in the open metaverse. Hugo McDonough, co-founder and CEO, GBM What's in the DROP The Auction will feature 80 regular lands, 26 premium lands, and 4 estates, including 3 3x3 plots and 1 6x6 estate. The estates are exclusively available through GBM and not sold on the Sandboxes platform. In addition to Theland, this drop includes 220 avatars from 22 different brands, with

10 avatars per brand available via auction. Participating IPs include well-known names like Cirque du Soleil, with more Toby revealed during the campaign. Timeline and Activation The Sandbox and GBM kicked off proceedings by co-host Alive X Space on 14 July, featuring NFT sales director Cedric Newman, Stream product owner PandaPops, and GBM co-founder Hugo McDonough, who discussed the drop and how the win-win auction model works. Users can check out the recording of the spaces here. The X space was followed by the Sandbox's blog post and email campaign to its whole

community base. Toxins officially went live on 15 July at 2pm UTC and is running for 7 days, closing on 22 July. All auctions are primary listings only. Assets aren't available through open marketplaces or secondary resale during this campaign. Why this drop matters This is the first time the sandbox is leading with auctions before launching the public sale on its own platform, a shift from its typical sales sequence.

Estates included in this drop are also exclusively available via GBM, making them inaccessible through any other marketplace or channel. With avatars and LANDs from more than 20 brands, this is one of the most multi-dimensional and IP-rich activations to date. Powered by GBM's protocol native incentive system, the drop ensures every bidder receives value, not just the final winner. How to join the auction to view and participate in the auctions, once live, users can visit, https://sandbox.gbm.auction All auctions will use GBM's win-win model, ensuring every bid counts, and every participant receives value, even if they're outbid. About GBM Auctions GBM is the auction protocol redefining how value IS distributed on-chain. At the heart of GBM is its innovative win-win

auction model, which rewards every participant, not just the winner. This sets a new standard for price discovery and value alignment across Web3. GBM has powered over $200 million in volume and distributed more than $6 million in rewards to date. About the Sandbox The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The sandbox leverages Web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true

ownership of their assets, creations, and rewards as non-fungible tokens, NFTs. Over 400 partners have joined the sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, users can visit www.sandbox.com, game and follow the regular updates on Twitter, Medium, and Discord. Disclaimer The GBM token is a utility token for participation in the GBM ecosystem. It is not an investment, security, or financial product. Participation in the GBM Eto does not guarantee profits or returns. Contact head of marketing Jake Scott GBM Auctions Jake at GBM

Auction This Story was published as a press release by Chainwire under Hacker Noon's business blogging program. Thank you for listening to this Hacker Noon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.