The Good Tech Companies - This 30-Year-Old Entrepreneur Wants To Build Southeast Asia's Answer To Hims & Hers

Episode Date: December 25, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/this-30-year-old-entrepreneur-wants-to-build-southeast-asias-answer-to-hims-and-hers. Emil Eriksen’s &you transforms Southeast Asia healthcare with private teleconsultations, discreet delivery, and unicorn ambitions in 3 years. Check more stories related to society at: https://hackernoon.com/c/society. You can also check exclusive content about #digital-health-innovation, #telemedicine-philippines, #consumer-health-unicorn, #kylie-verzosa-healthcare, #hims-and-hers-southeast-asia, #andyou-telehealth, #emil-eriksen, #good-company, and more. This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com. Emil Eriksen, 30, is building &you, Southeast Asia’s answer to Hims & Hers, to modernize healthcare with privacy, convenience, and trust. Partnering with Kylie Verzosa, the platform offers teleconsultations, discreet delivery, and culturally tuned messaging, aiming to scale rapidly in a $22B telehealth market and become the region’s first healthcare unicorn.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. This 30-year-old entrepreneur wants to build Southeast Asia's answer to hymns and hers by John Stoy and journalist. On a Tuesday morning in Manila, patients form a line outside a clinic that has not opened yet. Some have been waiting since dawn. A woman clutches her medical records in a plastic folder. A man scrolls through his phone, searching for answers that never seem to come. For millions of Filipinos, this is what health care looks like, traffic, waiting, and frustration. Emile Erickson, a 30-year-old entrepreneur from Denmark, watched this scene unfold and saw not in efficiency, but opportunity. In the Philippines, people don't lack interest in their health, he says.

They lack time, privacy, and trust. His company, and you, was built to change that. Launched in March 2025, it aims to become Southeast Asia's answer to hymns and hers by making access to care as if Fordless is ordering anything else online. The company connects patients to licensed Filipino doctors for private consultations and discrete home delivery of prescribed treatments. Our goal is to make healthcare feel simple, safe, and human, Erickson says. We want to remove the fear that usually comes with asking for help. The reality and you wants T.O. replace for decades, Southeast Asia's healthcare systems have been shaped by scarcity. Hospitals are crowded, doctors are overworked. Patients often turn to self-medication or online gray markets

rather than face public embarrassment in a clinic. Erickson believes this behavior is rational. People here are not lazy, he says. They just know the system is built to waste their time, and you was designed around that insight. Instead of forcing people into long processes, it gives them speed, privacy, and clarity. Consultations are handled be verified doctors, and medications are fulfilled through licensed pharmacies that deliver directly to to the patient. The tone of the experience feels closer to a trusted consumer brand than a traditional medical provider. A brand built on trust A&D culture to bridge the gap between medicine and modern culture, and you brought in Kylie Verzosa, actress, entrepreneur, and

mental health advocate as partner, investor, and brand director. Her task is to make healthcare conversations feel normal in a country where stigma still lingers. I've seen how shame can stop people from getting better, Verzosa says. What I love about in you is that it turns care into something positive. It feels approachable, not intimidating. Under her direction, and use campaigns look more like wellness or fashion content than clinical ads. The brand's messaging focuses on self-improvement and confidence rather than symptoms or fear. The result is a company that feels distinctly Filipino but modern enough to resonate across Southeast Asia. Betting on a $22 billion market the ambition behind.

and you has caught the attention of investors. Everywhere Ventures, a New York-based venture capital firm known for early bets on consumer startups, led the company's pre-seed round earlier this year. Asia's Consumer Health Wave is only beginning, says Scott Hartley, co-founder of Everywhere Ventures. Markets like the Philippines have all the right ingredients, mobile adoption, affordability, and a population that's ready for digital care. Independent investors like Jeremy Kai, founder of Italic, also joined the round. E-commerce changed how people buy products, Kai says.

Healthcare will go through the same shift. Once people trust that care can be private and efficient, the growth will be exponential. Local backer Roland Rose, co-founder of Kumu, sees the company's strength in ITS cultural fluency. What stands out about and you is how Filipino it feels, he says. They are not importing an American model. They are building something that fits the way people here actually live. Industry analysts project Southeast Asia's telehealth sector to exceed $22 billion by 2030, driven by smartphone adoption, chronic disease, and a generation of consumers who want

health care that feels modern. Building for scale, not just Hyperixen's vision goes beyond quick consultations. The company plans to expand into diagnostic and chronic care within its first year, while staying true to its promise of discretion and user trust. Privacy is central to the company's identity. For our users, privacy is not a niece to have, Erickson says. It's the reason they come to us in the first place. An unexpected growth area has come from overseas Filipinos who use the platform to book consultations for family members back home. It was never part of the initial roadmap, but Erickson sees it as proof that trust and convenience can travel across borders faster than physical infrastructure. The race to a billion

Erickson's goal is clear, to make a new Southeast Asia's first consumer health unicorn. within three years. It is not about valuation alone. It is about proving that empathy can scale. Healthcare in this region is broken at the cultural level, he says. If we can make people feel comfortable taking care of themselves again, we will have Donimore than build a company. We will have started a movement. He pauses for a moment before adding, the next great health care company will not come from Silicon Valley. It will come from here. From the places where people are ready to believe that care can finally feel like it's made for them. Thank you for listening to this Hackernoon story, read by artificial intelligence. Visit hackernoon.com to read, write, learn and

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