The Good Tech Companies - Tunnl Partners With DeepIntent to Reach Healthcare Audiences with Research-Backed Precision
Episode Date: October 7, 2026This story was originally published on HackerNoon at: https://hackernoon.com/tunnl-partners-with-deepintent-to-reach-healthcare-audiences-with-research-backed-precision. ... The new integration brings differentiated audience solutions to marketers to reach relevant audiences within a category where privacy expectations, regulatory r Check more stories related to undefined at: https://hackernoon.com/c/undefined. You can also check exclusive content about #ai, #ai-in-healthcare, #technologywire, #press-release, #blockchain-development, #crypto-exchange, #crypto-adoption, #good-company, and more. This story was written by: @technology_wire. Learn more about this writer by checking @technology_wire's about page, and for more stories, please visit hackernoon.com. Tunnl, an AI-powered audience intelligence platform, partnered with DeepIntent, a leading healthcare marketing platform, to provide research-backed audience segments to healthcare marketers. This integration brings new dimensions to campaign planning, enabling marketers to understand attitudes, behaviors, and motivations that shape healthcare decisions.
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Tunnel partners with deep intent to reach healthcare audiences with research-backed precision,
by Technology Wire.
Arlington, Virginia, October 7, 2026, Technology Wire, Tunnel, the AI-powered audience intelligence
platform, today announced a partnership with deep intent, a letting healthcare marketing platform
that enables healthcare marketers to access Dunnell's research-backed audience segments
through deep intense healthcare programmatic platform.
The new integration brings differentiated audience solutions to marketers
to reach relevant audiences within a category where privacy expectations,
regulatory requirements, and sensitive health decisions make patient communication especially complex.
Tunnell's audiences draw on the most recent opinion research to understand the attitudes,
behaviors, and motivations that shape decisions.
For healthcare marketers accustomed to organizing audiences primarily by demographics or condition,
This adds new dimensions for campaign planning, hesitancy toward seeking care, attitudes toward risk,
openness to digital healthcare services, and the factors that encourage engagement.
These insights give marketers more ways to understand how people approach health care decisions
and develop communication that speaks to their priorities and concerns.
Understanding what shapes health care decisions patients with similar demographic profiles or
health care needs may have very different reasons for taking action or putting it off.
One may be hesitant about seeking care, another may require caregiver support to navigate the system,
and another may be more comfortable engaging with healthcare services digitally to save time.
Demographic and condition-based categories alone do not explain those differences.
In a highly regulated advertising environment, healthcare marketers need relevant ways to understand audiences
while working within the requirements that govern their campaigns.
Research-backed segmentation adds dimensions such as attitudes, motivations, and engaging
preferences to audience planning, opening up more options for patient education, service awareness,
and communication around barriers to care. Through deep intent, marketers can move from those
research-backed audience insights to activation within a healthcare-focused programmatic ecosystem.
Greater than healthcare marketers have to navigate complex advertising requirements while
greater than communicating about decisions that are deeply personal. Demographics and greater
than conditions provide part of the picture, but they don't fully explain what greater
than make someone hesitant to seek care, how they think about risk, or whether greater than
they're comfortable engaging with healthcare services digitally. Our greater than research-backed approach
gives marketers more ways to understand those greater than differences. Deep intent helps us put
that understanding to work, making our greater than audiences available for campaigns that connect
with people around what shapes greater than their healthcare decisions, said Sarah Fagan,
CEO and co-founder of Tunnel. Greater than as the healthcare advertising environment becomes
increasingly complex, greater than marketers are turning to partners like Deep Intent with access
to a wide range greater than of audience solutions that reach the right people. By partnering
with audience greater than intelligence providers like Tunnel, Deep Intent is bringing new dimensions
to greater than how healthcare and pharma marketers better understand the audiences they are
greater than trying to reach. Tunnell's research-backed audiences add insight into the greater than
attitudes, motivations, and behaviors that shape healthcare decisions, greater than enabling our clients to build
more effective and relevant campaigns, said greater than Natalie Mancuso, SVP of data partnerships
at Deep Intent. Expanding research-backed audiences across categories healthcare is just one application
of Tunnell's broader audience intelligence platform. The same research-backed modeling approach
supports audiences across consumer, advocacy, media, politics, and other categories. The partnership
pairs Tunnell's audience intelligence with Deep Intente's healthcare-focused programmatic infrastructure
and measurement. As Tunnel expands its activation partnerships, marketers can carry research-backed
audience insights into campaigns across a wider range of categories and channels with little
startup time. About Tunnel Tunnel is an AI-powered audience intelligence platform that connects survey
research, insights, audience targeting, insights, activation, and campaign measurement all in one
closed loop platform. Founded in 2021 by data and political strategy veterans Sarah Fagan and Brent Seaburn,
Tunnel serves Fortune 500 brands, media agencies, trade associations, and advocacy organizations
navigating high-stakes communications environments.
The company is headquartered in Arlington, Virginia.
For more information about tunnel, users can visit Tunnel data, com about deep intent deep intent
is the leading healthcare marketing platform, purpose built to help marketers plan,
activate, and optimize data-driven campaigns with speed and precision.
trusted by the world's top healthcare brands and their agencies, Deep Intent uniquely unites media,
identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen.
Backed by patented technology and proven outcomes, Deep Intent's platform delivers measurable
audience quality and script lift at scale. Users can learn more at WWW. Deep Intent,
com, contact Nishi Shiva Genius PR for Tunnishy at the Parginus.
Com this story was published as a press release by TechnologyWire under Hackernoon Business Blogging Program.
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