The Good Tech Companies - Tunnl Partners With DeepIntent to Reach Healthcare Audiences with Research-Backed Precision

Episode Date: October 7, 2026

This story was originally published on HackerNoon at: https://hackernoon.com/tunnl-partners-with-deepintent-to-reach-healthcare-audiences-with-research-backed-precision. ... The new integration brings differentiated audience solutions to marketers to reach relevant audiences within a category where privacy expectations, regulatory r Check more stories related to undefined at: https://hackernoon.com/c/undefined. You can also check exclusive content about #ai, #ai-in-healthcare, #technologywire, #press-release, #blockchain-development, #crypto-exchange, #crypto-adoption, #good-company, and more. This story was written by: @technology_wire. Learn more about this writer by checking @technology_wire's about page, and for more stories, please visit hackernoon.com. Tunnl, an AI-powered audience intelligence platform, partnered with DeepIntent, a leading healthcare marketing platform, to provide research-backed audience segments to healthcare marketers. This integration brings new dimensions to campaign planning, enabling marketers to understand attitudes, behaviors, and motivations that shape healthcare decisions.

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Starting point is 00:00:00 This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Tunnel partners with deep intent to reach healthcare audiences with research-backed precision, by Technology Wire. Arlington, Virginia, October 7, 2026, Technology Wire, Tunnel, the AI-powered audience intelligence platform, today announced a partnership with deep intent, a letting healthcare marketing platform that enables healthcare marketers to access Dunnell's research-backed audience segments through deep intense healthcare programmatic platform. The new integration brings differentiated audience solutions to marketers
Starting point is 00:00:34 to reach relevant audiences within a category where privacy expectations, regulatory requirements, and sensitive health decisions make patient communication especially complex. Tunnell's audiences draw on the most recent opinion research to understand the attitudes, behaviors, and motivations that shape decisions. For healthcare marketers accustomed to organizing audiences primarily by demographics or condition, This adds new dimensions for campaign planning, hesitancy toward seeking care, attitudes toward risk, openness to digital healthcare services, and the factors that encourage engagement. These insights give marketers more ways to understand how people approach health care decisions
Starting point is 00:01:12 and develop communication that speaks to their priorities and concerns. Understanding what shapes health care decisions patients with similar demographic profiles or health care needs may have very different reasons for taking action or putting it off. One may be hesitant about seeking care, another may require caregiver support to navigate the system, and another may be more comfortable engaging with healthcare services digitally to save time. Demographic and condition-based categories alone do not explain those differences. In a highly regulated advertising environment, healthcare marketers need relevant ways to understand audiences while working within the requirements that govern their campaigns.
Starting point is 00:01:50 Research-backed segmentation adds dimensions such as attitudes, motivations, and engaging preferences to audience planning, opening up more options for patient education, service awareness, and communication around barriers to care. Through deep intent, marketers can move from those research-backed audience insights to activation within a healthcare-focused programmatic ecosystem. Greater than healthcare marketers have to navigate complex advertising requirements while greater than communicating about decisions that are deeply personal. Demographics and greater than conditions provide part of the picture, but they don't fully explain what greater than make someone hesitant to seek care, how they think about risk, or whether greater than
Starting point is 00:02:29 they're comfortable engaging with healthcare services digitally. Our greater than research-backed approach gives marketers more ways to understand those greater than differences. Deep intent helps us put that understanding to work, making our greater than audiences available for campaigns that connect with people around what shapes greater than their healthcare decisions, said Sarah Fagan, CEO and co-founder of Tunnel. Greater than as the healthcare advertising environment becomes increasingly complex, greater than marketers are turning to partners like Deep Intent with access to a wide range greater than of audience solutions that reach the right people. By partnering with audience greater than intelligence providers like Tunnel, Deep Intent is bringing new dimensions
Starting point is 00:03:09 to greater than how healthcare and pharma marketers better understand the audiences they are greater than trying to reach. Tunnell's research-backed audiences add insight into the greater than attitudes, motivations, and behaviors that shape healthcare decisions, greater than enabling our clients to build more effective and relevant campaigns, said greater than Natalie Mancuso, SVP of data partnerships at Deep Intent. Expanding research-backed audiences across categories healthcare is just one application of Tunnell's broader audience intelligence platform. The same research-backed modeling approach supports audiences across consumer, advocacy, media, politics, and other categories. The partnership pairs Tunnell's audience intelligence with Deep Intente's healthcare-focused programmatic infrastructure
Starting point is 00:03:53 and measurement. As Tunnel expands its activation partnerships, marketers can carry research-backed audience insights into campaigns across a wider range of categories and channels with little startup time. About Tunnel Tunnel is an AI-powered audience intelligence platform that connects survey research, insights, audience targeting, insights, activation, and campaign measurement all in one closed loop platform. Founded in 2021 by data and political strategy veterans Sarah Fagan and Brent Seaburn, Tunnel serves Fortune 500 brands, media agencies, trade associations, and advocacy organizations navigating high-stakes communications environments. The company is headquartered in Arlington, Virginia.
Starting point is 00:04:34 For more information about tunnel, users can visit Tunnel data, com about deep intent deep intent is the leading healthcare marketing platform, purpose built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. trusted by the world's top healthcare brands and their agencies, Deep Intent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, Deep Intent's platform delivers measurable audience quality and script lift at scale. Users can learn more at WWW. Deep Intent, com, contact Nishi Shiva Genius PR for Tunnishy at the Parginus.
Starting point is 00:05:17 Com this story was published as a press release by TechnologyWire under Hackernoon Business Blogging Program. Thank you for listening to This Hackernoon story, read by artificial intelligence. Visit hackernoon.com to read, write, learn and publish.

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