The Good Tech Companies - Your Digital Self Is Not Your Own: How Moca Foundation's New Chain Plans to Give You Back Control

Episode Date: June 26, 2025

This story was originally published on HackerNoon at: https://hackernoon.com/your-digital-self-is-not-your-own-how-moca-foundations-new-chain-plans-to-give-you-back-control. Moca Foundation launches Moca Chain, a Layer 1 blockchain for self-sovereign identity. Learn how it aims to give users control over their data. Check more stories related to web3 at: https://hackernoon.com/c/web3. You can also check exclusive content about #web3, #blockchain, #cryptocurrency, #moca, #moca-news, #good-company, #moca-foundation, #digital-identity, and more. This story was written by: @ishanpandey. Learn more about this writer by checking @ishanpandey's about page, and for more stories, please visit hackernoon.com. Moca Foundation launches Moca Chain, a Layer 1 blockchain for self-sovereign identity. Learn how it aims to give users control over their data.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Your digital self is not your own. How Mocha Foundation's new chain plans to give you back control. By Aashan Pandey. Is your online identity truly yours? Every click, every login, and every piece of data you generate across countless apps and platforms are collected and controlled by centralized entities. Now, the Mocha Foundation is launching a direct challenge to this status quo with the announcement of MochaChain, a new blockchain built from the ground up to restore ownership of your digital life toit's rightful owner, you. The Mocha Foundation unveiled its plans for a Layer 1 blockchain dedicated entirely to

identity and user data. The MochaChain, with its testnet and mainnet slated for launch in the third and fourth quarters of 2025 respectively, aims to create a new infrastructure where individuals, devices, and even AI agents can manage their digital credentials without relying on the corporate platforms that dominate the web today. This initiative is not just about privacy, it is about establishing a new paradigm for how user data is verified, shared, and valued in the digital economy. The core of the Mocha chain's design is to provide a secure and interoperable foundation for digital identity. It will function as a modular, EVM-compatible chain, which means it is designed to work seamlessly with the vast ecosystem of applications

built on Ethereum and other compatible networks. At the heart of this new ecosystem will be the Mocha coin, which will be used for all network activities, including transaction fees, staking by validators, and payments for data storage and verification services. This creates a self-sustaining economy around the management of digital identity. The problem with a centralized digital world and the current web landscape, convenience often comes at the cost of control. Services like Single Sign-On, SSO, which allow you to use one account, like Google or Facebook, to log into multiple applications,

have become ubiquitous. While they simplify the user experience, they also create a significant vulnerability. As Yat Su, the co-founder and executive chairman of Animoca Brands, points out, this model has deep-seated flaws. Billions of users today go online using single sign-on, SSO, which contains the keys to a user's data, services, and digital lives, Su stated. While convenient, SSO represents a centralized point of failure that compromises security while also allowing operators to aggressively extract value from users' digital selves. 863,125,774,270,765.

Embeddable equals true This centralization means that large technology companies hold the keys to our digital kingdoms. Our data is siloed within their, walled gardens, where it is monetized for their benefit. This model not only exposes users to massive scale data breaches but also prevents them from having a unified, portable identity that they can use across different services without compromising their privacy. The fragmentation of our digital identities across numerous platforms also make it difficult to build a comprehensive and verifiable reputation that can be leveraged in

various contexts, from professional networking to accessing financial services. Mocha Chain directly confronts this issue by proposing a decentralized alternative. Mocha Chain seeks to solve this problem by giving USERS decentralized true ownership of their data, ensuring the sovereignty of users' digital identity without a single point of failure, Sue explained. This vision aligns with the broader mission of Animoca brands to champion digital property rights, empowering individuals to not only control their online activities and personal data but also to share more equitably in the value they generate. A new infrastructure for trust so, how does Mocha

chain propose to solve these complex issues? The project is building a multi-faceted infrastructure designed for what it calls, self-sovereign identity. This concept revolves around the idea that individuals should have ultimate control over their own digital identities, just as they do with their physical identification documents. To achieve this, MochaChain will allow both on-chain, data stored on a blockchain, and off-chain, data stored elsewhere, user data to be verified by any application on any blockchain. This is made possible through a combination of decentralized data storage, a cross-chain identity oracle, and advanced cryptographic methods. One of the key technologies Mocha chain will employ is web-proof data generation, specifically

through a method known as ZKTLS. In simple terms, this allows forth verification of data from a web session without revealing the data itself, a powerful application of zero-knowledge proofs. For example, you could prove that you have a certain educational credential from a could be verified without being exposed, to finance, where know-your-customer, KYC, requirements could be met without sensitive documents being shared repeatedly. This technological stack will work in conjunction with the AIRKit, a software development kit, SDK, from Mocha Network, the identity ecosystem of Animoca brands. The Air Kit is already being integrated into a host of consumer applications, including those with massive user bases like SK Planet's OK Cash Bag, with its 28 million verified users, and One Football, which has over 200 million users. Kenneth Sheck, the project lead of Mocha Network, sees this ASA pivotal move to disrupt the current model of data ownership.

Mocha Chain and AIR Kit are a one-of-a-kind infrastructure for verified identity data to empower consumer apps and their users, Sheck said. By adopting Mocha Chain and MOCA Coin, we believe we can disrupt current models of data ownership and break down the dominance of walled garden ecosystems. Returning value to the users will generate it and making ecosystem growth more scalable. Final outlook The launch of Mocha chain represents a significant and ambitious step toward solving one of the most persistent problems of the digital age, the ownership and control of our personal data. The vision articulated by the Mocha Foundation and its partners at Animocha Brands is not merely a technological one, it is fundamentally about rebalancing power in the digital world.

The idea of AUSAR-centric identity layer that is both private and interoperable has been a long-held goal for many in the Web3 space, but the practical implementation has always been the primary hurdle. What makes MochaChain a particularly noteworthy project is its pragmatic approach to adoption. By integrating its AirKit into established Web2 platforms with hundreds of millions of users, it is building a bridge for mainstream adoption rather than expecting users to jump headfirst into a completely new and unfamiliar ecosystem. This strategy of meeting users where they are could be the key to achieving the network effects necessary for a new identity standard Totake hold. However, the path ahead will not be without its challenges. The project will need to navigate a complex regulatory landscape, particularly in sensitive areas like finance and healthcare. Furthermore, it will have to convince both developers and end users that its solution is not only more secure and equitable but also just as convenient

as the centralized systems they are accustomed to. The success of Mocha chain will ultimately depend on its ability to deliver a seamless user experience that makes the benefits of self-sovereign identity tangible to the average person. If it succeeds, it could indeed lay the groundwork for a more equitable and user-empowered internet. Don't forget to like and share the story. Thank you for listening to this Hacker Noon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.