The I Love CVille Show With Jerry Miller! - Erica Cavanaugh And Matthias John Joined Alex Urpí & Michael Urpí On "Today y Mañana!"
Episode Date: August 21, 2025Erica Cavanaugh of Honeysuckle Creek Farm and Matthias John of Matthias John Realty joined Alex Urpí & Michael Urpí On “Today y Mañana!” “Today y Mañana” airs the first & third Thursday o...f the month at 10:15 am on The I Love CVille Network! “Today y Mañana” is presented by Emergent Financial Services, LLC, Charlottesville Opera and Matthias John Realty, with Forward Adelante.
Transcript
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Good morning, everyone and welcome to today and manana.
I'm Alex. This is Michael. We're very excited to have you joining us on a little bit of a chilly,
a rainy morning.
A cloudy, rainy, disgusted morning.
I'd be honest, it was tough to get
out of bed this morning.
You wake up and you're looking at the clock
and you're like, no, no, why is that?
My little Maria, she woke up at
sits on the dot.
Yeah.
Well, babies don't feel that way
the same way we go by the track of the way.
Well, the room was dark anyway.
Well, she just waits up hungry.
Yeah.
And I went to look out the window
and I'm like, oh, no, the sun's not even up yet.
You're like, don't you want to sleep a little more?
I think you want to sleep a little more, right?
I told Elizabeth while Maria was going to do feed, I said, just wait me in half an hour.
Yeah.
I mean, there's nothing I can do between now and then.
I know.
I still see the little skinny eyes you got right now.
Yeah.
You look like you woke up.
That just means it's a beautiful morning, right?
Exactly.
Grab your tafeito and letche, get to your cozy place, and watch them today, mania.
Exactly.
You know, we will bring some sunshine because we have two great guests that will bring some sunshine to our audience today.
We're going to be joined shortly in the show by Erica Kavanaugh of Honeysuckle Creek Farm.
and then later on in the show
by it's our monthly meetup with Matthias
who always brings a smile to our face
and everyone's very interesting.
It's funny about the monthly meet up with
Matias, I was just thinking
about two October's coming soon
for like a couple months.
Oh, you're hoping for a redux of October
I don't want to put the pressure
in Matthias, but I won't mind, you know,
we'll be bringing some German beer,
you know, he comes in his leader hose
and something like that.
You wish.
You ever know?
You never know?
So it's a great one lined up.
Be sure to send us any comments, any questions.
Be sure to like and share.
I see Connie Sylvester liked in the show this morning.
Who else we got?
I'm getting back into the swing of seeing how many people are liking the show.
I have to find.
I said, oh, yeah, yeah, that's where I go to find out where people like the show.
So if you are just liking it, I will find you.
I will put your comments.
But not in the Liam Newsom taken away.
Yeah, I'm not fighting that way.
A positive. I will read your comment nicely on air.
There we go.
Kind of way.
Exactly.
Exactly.
So be sure to like, share, send us questions, comments.
Love having them.
Love the audience engagement.
And, yeah, as always, of course,
big thank you to our presenter, Emergent Financial Services,
and our awesome partners, Matiasion Realty,
Sharitzville, Opera, Fort Adelante.
We love all our fantastic partners.
Yeah.
one of our favorite things is to work with them.
And always be sure to like, share, and subscribe.
I got to do Xavier's a little line.
He almost forgot last week.
It's, you know.
Terrible.
He always gets two or three.
You'll be like, like, like, like, like, and share.
And I'm like, subscribe and share.
And I'm like, and like, and like, and like.
You know, he gets two out of three every time.
I mean, two and three is not bad.
If you've added six, 67 and baseball, you'd be the, the player, whoever lived.
That is true.
Yeah.
But if he was doing a driving test, he'd fail, 6, 6, 16th.
Baseball, not driving.
There you go. I don't know about you, but I'm excited to jump in for a day.
Let's do it.
All right, let's do it.
So we are excited to welcome to the show this morning.
Erica Kavanaugh, founder, manager, all hats at Honey Sutter Treat Farm.
Erica, thanks so much for coming on this morning.
Good morning.
Thank you for having me this morning.
It's great to have you.
So, I mean, for those who haven't met you yet, maybe you just start off telling us a little bit about yourself
and maybe how you first became interested in farming and growing and in agriculture.
culture. Yeah. So I've been in the Charlottesville area for about 20 years now, about two years
shy of 20. I did my undergrad at UVA, but my dad's side of the family is from here. So my
grandfather lives in Fluvana. He's on about 75 acres. And he has been growing a small
garden for himself for years and years and years. About six years ago, I started going out to
help him. And we realized that we put down so much that we're giving produce away left and
right. And so we decided to let's just try to see what that looks like, trying to sell it to the
public. It was a little bit of a rocky start at first. We made some adjustments and we realized
that our bread and butter is value-added products and not selling items fresh. So instead of
selling the produce, we use the produce to make other products and sell that instead.
And we're farming on about two acres right now out of the 75.
It's a full family affair.
So four generations from my grandfather to my daughter and my nephews.
Oh, my goodness.
Four generations.
That is special.
Lots of helping, little helping working hands, huh?
They help as much as they can.
There have been times where they'll plant a broccoli plant,
and then they'll stand up and step on it as they reach for another one.
I'm saying, okay.
Here's your section.
It's fine.
Also, they love to help with the potato harvest.
So we make it a game.
Everybody gets a bucket and say, go.
Go.
Go.
And they love it.
You always a great idea to mix the fun with the work, you know?
I noticed when we were going up to it was the same thing.
It was like I felt like my dad would complain.
It's like, you worked for 10 minutes.
And then the other 15 minutes you played around.
I'm like, well, it's how it works, you know?
You know, if you can mix it together, maybe you'll get a little better mix of work and buy it.
It's definitely a healthy competition between them.
Absolutely.
Exactly.
And so I just,
you started growing and to use for others.
And then eventually how did you decide to say,
okay,
let's create Honey,
Subur Creek farms as a brand,
as a business?
Yeah, so we were just growing so much.
It was just giving away like buckets of tomatoes,
cucumbers.
I remember one year,
it was my daughter's second birthday.
I brought home a cooler full of cucumbers.
My mom gave me a side eye.
like cucumber salad for the birthday party?
And then we even handed out cucumbers as party favorites.
Like, it's just too many.
So it got to the point,
well, let's just see what this looks like.
Like, how can we look at potentially creating generational wealth?
Establishing a framework here.
I mean, we've been here for years, and my family is from here.
And so we started at the Seville Market,
did okay, expanded over to the X art park,
which is where we've been for the last.
three years. And it's just been kind of like trial and error. There have been moments where we all
kind of wanted to give up and quit. And now everybody is full blown into it. And so what is some of
the kind of like different products kind of like that you offer when you're at the market? Yeah. So right
now we're heavily on the on the pickling right now. So pickled green tomatoes, bread and butter
pickles, spicy dill pickles, pickled watermelon rind, and then pickled jalapinos. So pretty much
looking at anything that we can do something else with. We'll also do seasoning blends, herbal tea
blends, getting into the cocktail scene, so looking at cocktail kits, cocktail syrups. Those
have been a huge hit. My favorite of the cocktail syrups is a honeysuckle syrup.
A lavender and butterfly pea flower one.
It's a beautiful color.
I call it Mystic Bloom.
It's like a purple pink color.
So we have a few variety of options.
And then also looking at, we were doing edible flowers.
While the flowers are great, they serve the purpose for pollinators.
We can sell them as fresh flowers.
But now my mom has also been making resin jewelry from the flowers.
So we have earrings made out of the flowers that we grow in the farm.
So how does that work?
Like you take like the peasant?
Or something like that?
A mix.
We'll either do the whole flower.
We'll pull flowers apart and just use individual petals.
Sometimes we'll mix up different flowers,
maybe add a little bit of glitter and glam into it.
So my mom is real creative.
She's very arts and crafty.
She's loving the side of it.
And she's the one who also handles all of our pickling jellies and jams.
Oh, okay.
That's a lot of work for pickling.
Is it pickling when you have to kind of like boil,
you have to boil like the cans beforehand,
or am I thinking of something else?
Yeah, so we do it over the stove.
So we'll boil the jars ahead of time to sterilize them,
then go ahead and do like a vinegar bath with them,
some seasoning, get the product in there,
and then seal it overheat, like in a hot water bath.
There are other ways to kind of can a little bit as well,
but all of our stuff right now is over a hot water bath.
Hot water bath.
Wow.
I mean, that all sounds really good.
I mean, I've never had picked.
I don't know if I've had pickled green onions.
I've had fried green onions, but not pickled,
but definitely never the pickled watermelon rye.
Yeah, so we have watermelon coming in like crazy right now,
and my philosophy is I want to be able to grow something
that we can do more than one thing with.
So the watermelon, we look at watermelon jelly,
the pickled watermelon rine,
and then also I'll dehydrate it, turn it into a powder,
mix it with sugar and make sugar blocks out of it.
So you have watermelon sugar,
sugar blocks that we then use into the cocktail kits.
Wow.
That is so creative.
I would never think the dehydrate water melt.
It's a process.
But we do it with the peaches.
So we're building out the fruit orchard.
So we'll do it with peaches.
Once we get our blueberries and strawberries in, we'll do the same thing and start
expanding that way.
That's really good.
And so, yeah, so clever to use.
And I think the movement into cocktail also makes true.
I think people are kind of craving.
I mean, cato syrups have been, I don't know, a huge thing for so long.
But you basically, like, your only choice is, like, the chemical ones that are like, yeah,
I mean, I have no clue what's in this thing, right?
So it's so nice, like, yeah, I know what's in this because it was grown here.
Yes, and it's, I mean, I keep it pretty simple.
I do add a small amount of preservatives, so citric acid and sodium potassium sorbate.
But otherwise, we keep it pretty simple.
and the nice thing about it is that you don't have to just use it for cocktails.
I'll bake with some of them.
So I'll put them in like a buttercream frosting to flavor the frosting.
I've made brownies with rosemary and hibiscus syrup.
I know some people are into mottails or they don't drink at all, which is great.
They can put it inside of like bubbly, like soda water.
So there's different ways that people can use them.
It doesn't just have to strictly be the cocktails.
Yeah, that's fantastic.
And so when it's like watermelon or pizza, it really is.
It's like that's what's really in it.
That's fantastic.
So at this point, what are some of the things you're cultivates?
So it sounds like you've got food orchards, you've got herbs, you've got flowers.
Yeah, so we do what's called companion planting.
So we are on a small space, but we're growing a lot in a small space.
So if you were to be on the property and look at the row for tomatoes, you'd see a row.
with not just tomatoes, but basil.
Oh, I just drew a blank.
Basel and marigold, sorry.
The marigold are everywhere.
I don't know how I forgot that one.
I also interplant a little bit of lemon grass
to help control the mosquitoes,
so I'm not getting bitten too much.
Our row with cucumbers also has string beans
growing along the bottom,
and then we have the cucumbers growing up vertically.
So we're like utilizing as much space as possible,
but also by campaigning,
planting, we're not spraying.
So we have very few pests because the
marigold and the basil for the tomatoes
help keep away those pests.
The one thing we get is hornworms
and I just know to keep an eye out for them
and pick them off. Is that the fat little
green one? Yeah, they can terrorize
a garden. Those are the
scariest things I've ever seen.
They're huge. And I hate
that when you kill them like they're green
inside. I'm like, how are they green?
It's like it's alien.
I don't know. I hate them too.
because the worst part two is I'm sure you've had this experience like you'll suddenly see the tomato plans of why there's so many leaves missing like on the top and then suddenly you see wait second there's bites like someone ate the tomato and then you're like this thing's going to be huge and you're looking and then as you're getting closer to the plane you'll look at the inside of your face yes
I hate those things oh man bringing up nightmares thank you we'll pull them off and move them away and it's like okay you go to that side of the property like no
exactly stay away here and the worst part
too, so my dad would have to guard. My dad's, my mom's eyesight's terrible. So they'd be like,
oh, we got a worm. They'd be like, Mikey, come out. You got to go find the worm. I'm like, do I
have to? Like, I got to do this plant to find the worm. We need your eyesight.
I didn't know. But that's so neat. So, so the planting things together
isn't just for space. It, depending on what you put nearby, it deters. They're beneficial to
each other.
They're beneficial to each other. That would have otherwise attacked. Yeah. And it's not
just pests, like string beans or any beans. They, they
are natural nitrogen fixators.
So they'll naturally put nitrogen
back into the soil, which helps
the plants grow as well.
So we'll enter plant beans throughout
where we're growing all of our produce.
I had red kidney beans down,
figured, hey, they can just do their own
thing. I'm going to let them dry out. And potentially
we'll do like soup kits
with the red kidney beans down the road.
But the whole time, they're also helping
to provide additional nutrients into the soil.
That is really neat.
I like that idea.
Is that what people refer to when they call
like was a regenerative farming
or am I thinking of something else?
A little bit but it's also
that also goes into things like cover cropping
making sure that you're
not putting too much external
nutrients into the ground
you're using natural resources
even in the off season
to grow something
that's going to be beneficial for the ground later.
So you'll see farmers throw down
a variety of cover crops
let it grow throughout the winter, early spring, and then go ahead and put down cardboard or
tarp or something to kind of naturally suppress it down and then work that, like work the debris
into the soil again. And so as those plants break down, it's natural organic matter and it'll
help to regenerate the soil. Wow. That's a great process. Wow. Yeah, using the earth
to heal itself. Well, so many things you learn about that.
you didn't even realize I would just been like
no you just take out the tomato
place and next year you're throwing back on again like
it's just dirt yeah
exactly
I mean so you obviously
experienced this desire to
to you know
utilize this land grow on it
have you seen in your time at the
first city and now at X market
like an interest from
the people you encounter there in
a renewed interest or greater interest
in like local farming like I want
to get things from you locally?
Yeah, and I wouldn't even say renewed interests.
Ever since I've been at the market, it's been a very strong support.
And over the last few years, definitely building up a customer base where people know that,
no, I'm going to get my seasoning from this individual.
They know that we have the pickled watermelon, rind, and green tomatoes,
so they tend to ask, like, oh, where is she?
I also will grow microgreens, so I sell those to botanical fair.
and when I grow too much or I just have an excess,
I'll dehydrate them, turn them into a powder,
and now you have a healthy green, microgreen powder
that you can mix into soup, stews, whatever.
So I've had people that are asking, like, the market staff,
hey, is she here today?
Because I'm not there every weekend,
and they're looking for particular products.
So there's definitely been a huge interest and a huge support here.
But I wouldn't say it's renewed.
I would say that the people who live here
have always been really strong support
as of locally grown and local products.
That's awesome, yeah.
It's so important and so key
to, you know, for your own help,
I mean, for like the community,
but also like for your own health, you know,
and the health of our families.
And Erica, you also mentioned some tea mixes.
Can you kind of go into that?
Because I'm always trying to monitor the tea market
because I have two sister-in-law's,
and tea's always a good little birthday.
Yeah. So I actually started the teas as our first value-added product, and it was more of a personal reason. I started doing it at home because I have an autoimmune disease, so I was looking at ways to help reduce inflammation naturally. And so now we have about 10 different tea blends. One is a honeysuckle bloom, so there is honey supple in it, as well as some bachelor button flowers, bee pollen. And so I like to bring that one out around the springtime because a few.
you have ever heard about getting
the natural honey for allergies,
bee pollen has the same benefits.
So that's one I like to bring out early
in the spring, especially
as we're pulling a honeysuckle a little bit later
in the spring and keep that one going
for a bit. We have one called Dreamweaver.
It is like a sleep aid, so it has
rose petals on it, but also
Valerian root. So
the nice thing about our tea blends is at least
one thing that we grow is mixed
into each batch, and then we will supplement
with some wholesale products.
But we are very good about making sure they're grown in a way that we support,
so organic as much as possible.
And so our wholesaler has been absolutely amazing.
I've actually done tea events, so in Haymarket, Virginia, or with – sorry, it's now root-to-table.
I've done some events with them and have done like a lavender honeybush tea.
um there is uh there's two dessert teas one is a dark chocolate mint and then another one is an apricot
cinnamon and that one i've also blended in um marigold flowers oh okay so you're using everything
yes is there anyone that's like your most popular if you have to say like ah this is like the one
that kind of flies off the shelf the most the lavender honey bush and the hybiscous charm um and so
some people get a little hesitant with lavender
because if it's too much, it's very soapy
and overpowering. The nice
thing about the lavender honey bush, it's more
honeybush than lavender, and the honey bush gives
you natural honey notes. Yes.
And then the hybiscous charm is lavender
and hybiscous together.
And they kind of cancel each other out, so it's not too
tart, it's not too, like,
flowery soapy, it's a very nice
balance. So those have been the two
most popular.
That's nice. Keep in the back of my mind.
It's had to keep it track.
Exactly.
Keep a track there.
What's it like, obviously, you've got one of the things, you know, about kind of being
an entrepreneur is you've got your, okay, this is my farming hat.
But then you've got all these other hats.
What's it been like by being an entrepreneur as well now?
It is a balance, and it's not always an easy balance.
I am fortunate enough to work from home.
So that makes things a little bit easier when I'm in the middle of something with web development.
Maybe I'm running a process in the background.
And I can take a moment and say, all right, let me go check on this product and go ahead and get this going.
Maybe the dehydrator needs to be run or take things out of the dehydrator.
So I can give myself a 10-minute break, jump over, do that, and then come back and go back to my 9 to 5.
it also does help that with me working from home I'm not commuting into work that gives me a little bit more time where I can then head out to the property do something really quick and come right back so it's it's a little rough there are some really really late nights and a lot of times I'm up until one o'clock in the morning prepping especially before a market if I haven't had time to do certain things but now that we've been going for a
while. We definitely have a rhythm. I've had some people come in to help, which has been
fantastic. And so now with the helpers coming in, they know where everything is in the house.
This is where all the dried products are, like all the dried ingredients are. Here's the recipe book.
Here are all the containers. This is what we need done. And they will knock it out in a heartbeat.
And that way I can focus on my actual 9 to 5 job instead. So the help has been.
that beautiful delegation growth phase
I do not have to do all of this myself anymore
no it's definitely it's a real thing
but it's just reminding the audience
that like entrepreneurship isn't
like it's not this like how do I put it
kind of fairy tale thing where it's like oh yeah you know I worked a couple hours
here and a couple hours there
That translates into, I'm up at 1 a.m. before someone has to do it.
It has to, and, you know, the butt stops with the entrepreneur, right?
You know, you're not, the help will go home before 1 a.m.
Yes.
And my daughter even tries to help at the house, so she's six.
She's like, Mom, can I help with anything?
I was like, you know what, not this time.
But one thing you can help with is just giving Mommy about 15 minutes.
I'll get this set up, and then we can go do what we need.
to, and once you're in bed, I will finish
that because it'll be done, and I can bottle it up,
and everything's great. So she
is a real trooper about it.
That's awesome. That's awesome.
Yeah, well, and little by little, right?
Well, now you can do this.
Oh, exactly.
So, well, now that you ask,
I have some ideas.
Oh, that's wonderful.
That's wonderful. So this has been
an absolute pleasure. I've learned a whole
bunch, and just it's so
glad to know that you're here, that you're at
It's for sure.
Yes.
But where else should people, if they want to know more, find you guys, know the schedule, where should they go?
Yeah.
So we're at the Ix Art Park every other Saturday.
So we'll be back there next Saturday, not this upcoming Saturday.
We will be at an event on this upcoming Sunday at Eastwood Farm and Winery.
Yes.
They are doing a sangria event.
So they're going to use a couple of our syrups with their wines to make some sangrias on
So I will be there selling some of the cocktail syrups.
But then next Saturday I will be at the farmer's market with our full list.
And then we'll do every other Saturday from there.
We do have a website, honeysuckle Creek Farm VA.com.
Sorry, honeysuckle Creek Farm.com.
Instagram is Honeycuckle Creek Farm VA.
I do try to update the website, but I will admit that gets the, that's kind of the last thing on the list.
So it's been neglected.
It is not updated, but we're working on it.
But there is an email subscription for email marketing, these letters to go out.
And then there was a law change for the state of Virginia last year, which allows us to sell at more events.
So this past year, we were at the Hanover Tomato Festival.
So I grew up in Hanover County, Virginia.
My dad's side is from Alba Marl Fluvana.
So it was kind of like going home for me.
And then we had the pickle green tomatoes, and people were.
we're loving it. It's fantastic.
So we'll probably do that again next year.
And then looking for other events,
but it is one of those that we're not
trying to do it every weekend.
We would like to live our lives
a little bit, so trying to keep it down
to every other as far as selling as much as
possible.
You know the cadence. So if you're
out there, every other Saturday.
So set your
calendar for not this
Saturday, but the following one, and then
just every two weeks. Put that thing on the day on.
You could get Erica at Eastwood Farm and Vineyard, yeah.
Yep.
Get a little Sanria.
It's never a bad way to spend a Sunday.
No, no.
I don't know that anybody would complain about that, especially now that we've heard of the flavors of these syrups, I'm like, oh.
Yes.
Well, Eric, it's been an absolute pleasure.
Thanks so much for coming on.
It was so great being here.
Thank you for having me.
No, thank you.
So as we made a swap here, be sure, to check out.
It's a beautiful website.
at Honeysledbroreetfarm.com.
Yes.
And you know that details.
And from there, you can all the way
at the top right,
just click that little Instagram button.
Yeah, I mean, I was going through it
like a products tab
and you could kind of go through
all the stuff that Erica, you know.
Oh, yeah.
It has the seasoning blends,
the herbal teasers.
I mean, it's a beautiful website.
So be sure to be sure to check that out.
And next Saturday at Itch's.
I mean, there's always,
we've had on a number of people from Itts.
So it's never a bad reason to go.
There's so many great entrepreneurs
at the farmer's market.
that's one of the best parts of actually going to the farm
and the farm. You get to see these little
farms, these little pop-ups, kind of do
doing their own thing. We've had
bakers, we've had
farm folks, we've had
other people who kind of do like little jewelry and stuff
like that. Jewelry, like
culinary, like, you know, some treats
and so forth. Everything.
I even see people who sell like these gourmet
dog treats. Yeah, I know.
It feels like they make a killing. So many people
get in the gourmet dog treats.
How many dog treats?
So there you know.
People love their dogs.
They treat their dogs better than they
part treat themselves.
Like, I won't get my dog or gourmet.
You eat what I eat.
I mean, I'll all.
I'm not going to, you know.
Well, because you have this gourmet dog treat.
It's like, it feels like it's more than a blueberry muffin.
I'm kind of like, you know, wait a second.
I'll just get the blueberry muffin and give it to the dogs.
But it's, yeah, so it's always a good reason to go to the ips.
And shout up.
of Park Hill watching the show this morning
one of our favorite audience members. The Queen of
Earlysville is right? I think that's what I think
that's Jerry's nickname for her.
The Queen of Orleansville. So thanks so much for
tuning in this morning.
And I mean from one great guests
to another. I mean
he needs no introduction
but I will introduce him anyway. It's the
one and only Matthias Yon
here for our monthly meet up with
Matthias. Matias, it's been a while for me
too. I've missed you as well so
to be here when you're here.
always glad to be here. And you're right, Alex. It's been a few months that you, you know,
had the pleasure of sitting at that chair, right? It was usually Michael and then your dad.
Matthias got tired of seeing me and Xavier. He's like, where's Alex? I don't want to come on the show unless Alex is he.
I made very specific requests this time, but no one listened. And here we are again.
It's great to be here on with you and just
It's always always good especially because I know
It's funny, I was so glad Eric was on first
Because I know one of the things that's always on your heart
You know, in areas is just all the amenities and good things that we have around the area
One of which is like the farmer's market, the surrounding countryside
I know it's something that you bring up often on the show
Yeah and I did not know Erica's farm
at all.
You know, we have many farms in our area
and they probably all go
to the X-Park, to the
farmer's market or here downtown.
But I'm always interested
in learning what they offer.
And sometimes it's very creative
and something I haven't seen before.
I was just listening to Erica talk about her
tea blends and
they do
spices and herbs.
It's not the first thing that comes to mind when I
think of a farm, right?
I always think of fruits and produce, but yeah, it's true.
Over the years, the X farmers market has developed into a large and rather into a market
with a lot of variety if you think about it.
Do you ever go there?
I do.
I do sometimes.
It's amazing what you can find.
It's true so much more than just the produce.
I mean, I would say, I mean, this is just speaking from when I've been there.
a lot of times I would say
at least half the people there
are not even there looking for produce
like they're there
because I want to eat something
it's an activity yes
that's the thing like I would say one third of the markets
produce people one third is just people
selling treats and baked goods
and then the other third is just people
kind of sell on trinkets like there's even someone there
who does like a little poetry thing
like where it's like you go up to them
and they'll write like a little poem
you know so it's like the creativity
that comes from the markets
is very it's designed to be a family
activity. Saturday morning
most people have time to
leisurely walk there and
as you said it's not just to get
your produce it's also to spend time there
I see people go there and little groups
as families
you can drink wine there
you can eat lunch you can have breakfast
coffee shops you can buy
books and postcards and poetry
that's right it's always
funny to see and the other day
the other Saturday I went to the Ix
park to that set
farmer's market and then notice that
there is a bit of a
hype around very
particular farms or vendors
there's one farm
that would have a huge
line of people waiting
even though the vendor next
the next booth has
pretty much the same variety
to offer let's say berries
but for
whatever reason this one farm had
a huge following and
so sometimes I wonder is it
is it because they have a good
social media marketing
where they're able to create a
TikTok around their berries
I know that's
I think one of sometimes too
it's also word of mouth like people have gone to that
gotten fruit from a certain stand but like oh it's
really good so someone's like oh I'm going to go there
I mean because I know because a couple of times
there's a certain farm that's had eggplants and
now a couple of times my brother Nick
when he won an eggplant said can you get those eggplants
because we got on once in it was delicious
so every once in a while even just last week he wanted
went to that particular farm where they had the little stand and got those eggplants because
he knows that they're good. Now, there's other little setups that are other little forms that
have eggplants, but we go to that one because you know it's good. You know, you have the experience
with itself. That sounds like Nick. Yeah. He wants his food from a very particular place, and
he makes sure he gets it. Yeah, exactly. And he would be the diet and says, yeah, I know an eggplant
die. I know an eggplant die. That's the eggplant died. That's the eggplant from him.
Nick is
Nick is an Italian old man
Oh yes
Yes
And I mean this in a very positive
You know
Italian shirt
Forget about it
Absolutely absolutely
I mean do you
Have you found
Are things like that
I've always wondered
Are things like that
Something that ever comes up
When people want to like
Consider
Would we replace such a child
I like
Does anybody ask you ever
Like you know
Are there things like
Farmers markets
And local food
Or is it
kind of like more like at the bottom of a list of wants?
Well, I think many people have that on their mind
because it's part of the appeal for them, right?
When selecting our area, whether it's Central Virginia
or Charlottesville in particular,
it is their aspects are just interesting and appealing to people
when they move here unless it's job-related
than the farmer's market or the restaurant.
scene is probably secondary. But sure. I mean, let's remember why retirees move here, for example.
Why are climate refugees from Florida moving? And it's, you know, the area offers a variety
of amenities that we are all so happy to have that we are proud to have access to. Right.
and in fact
the lifestyle aspect
is a big one
right
let's look at
the different reasons
people have to live in our area
to stay here to move here
to refuse to move away
and we are facing challenges
so it's not that everything is perfect
and just
easy and inconvenient to live
here affordability is a big problem
problem, right? And so that's the challenge not only Charlesville but the surrounding counties that are part of that trend are facing right now. And so you're absolutely right to ask what is it that people are looking for when they consider moving here and the lifestyle amenities are a big one. We have plenty of them. But that popularity also leads to that
that never-ending question of, you know,
how can we maintain that balance?
And in fact, let me tell you about that,
in particular, as a real-time part of Carr, right?
And that's the association of us real estate professionals
here in the area.
And so I'm involved in a few boards there.
And so what we are doing right now is we are interviewing
candidates of the surrounding
counties that are applying for the Board of Supervisors, right?
So in particular, that's Green County, that is, Louisa, Fluevana, and Nelson.
All those counties are part of the car footprint.
And the reason why we are interviewing them is because we want to find out
who are the candidates that align with our values as car.
For example, who is advocating for affordable housing,
who is interested in working with VDOT on safe and accessible infrastructure,
and so on.
And then we can decide on whether we as car want to endorse them
and how we end up doing that.
And it's a great opportunity for me and others
to really learn how those candidates want to support.
policies and initiatives that support those initiatives and, frankly, align with the values of the community and the needs and the demands and so on.
Otherwise, we just have, you know, media, but this is first-hand interaction with them.
Very interesting.
And so what we are learning, what I'm taking away from that is that all the counties struggle with,
that balance, right? You just
asked me what are the amenities.
All those counties have
advantages or have amenities
that people
care about. That might be the reason they want to move
there, right? And so
as we are experiencing
growth, whether it's in Charlottesville
or in, let's say, Louisa County,
there's always
this challenge of
of maintaining what is there,
what has been attractive for people in the first place,
like to residents that grew up here or that moved here,
and how do we grow in a sustainable manner?
In a way that doesn't take away from why people move there in the first place.
Yes, and so there are specific mechanisms in place
that help regulate that, and there are smart people that work on that,
and then also people that don't do that good of a job, right?
That's why we always have that discussion, of course.
And one of those mechanisms is, of course, zoning, right?
And on a very local level, here in Charlottesville,
we are currently experiencing the controversy around that.
And so it shows me that that's on everyone's mind,
maintaining that balance.
We want to remain attractive,
and we want to support those local businesses and amenities,
whether it's a brewery or a tourist site in Nelson County,
whether it's the agrar tourism or the historic aspect of Chattlesville
that makes the place so special.
All that need to be maintained at the same time.
We want to grow because we are in a popular area.
and so how do you do that right that's the that's the question that charleswell is facing but
all the surrounding counties as well that's what what is they're impacted by right as the more
attractive chargeville alpemarle becomes sooner or later right there are so many people that no
longer fit and so where where do you where do you go next is it well okay right i wanted to move in this
area, I no
longer want to maybe be in charge for Alamo
or I can't afford to be there. Okay, well
who's right next door
where I can get
some of what I want?
Who knows? I mean, depending
what amenities they want, they may say I get
more of what I want by being in one of the
surrounding counties. Exactly.
So, in that particular
example, you know, affordability
residents
or being priced out of Charlottesville.
We can say that. That's
That's a true statement.
And so those end up living in Augusta County or Waynesboro, for example, right?
So those counties are opening up for those commuters,
but also for people that like to live in the area and can work from home.
They don't mind the drive, even though the drive is not long anyway.
It's about half an hour.
So, you know, that's what Augusta County opened up for.
we have a lot of
new development
in the Wainsborough,
Stewart's Drive, Fisher'sville area
and that's great because people are
being priced out of Alvoma County and Charlottesville.
But then we also have
buyers that
move here for a lifestyle
and I always consider Nelson
County to be for those
seeking a specific
lifestyle
because you still have
a lot of nature there, you have a different pace of life, which also means you won't have
major subdivisions in Nelson County, even though they're discussing this right now too,
and they have their comprehensive plans looking into the future and what change needs
to be made.
But as we are interviewing those candidates for BOS, we also learned that many of the candidates
they want a slower, sustainable growth, whatever that means for them, but it usually means no big developments, please.
And in some areas, it's simply not feasible.
But, yeah, speaking about growth, Louisa County, have you heard about the data center controversy?
Yes.
And isn't it a good example?
For example, on the one hand, it makes so much sense because it's a huge tax revenue driver.
The data centers two are already there.
They put money back into the pocket of the county.
And so that serves everyone who lives in the county, you would say, in theory.
For example, it's basically free infrastructure for the county.
But it also has downsides because it forever changes.
changes the nature of the county and in particular with the data centers the concern is what about the water right a lot of residents are concerned those data centers need a lot of water do we have enough so what's the it's the downside for those that live there and so you have those pros and cons and it's you know it's difficult for for those in charge to decide on that because they have to weigh in on the pros and
cons and it's not
all
just positive
and residents have mixed feelings
about it and that's a good example of
you know data centers
it's not a topic in every county but it's a
good example for
this challenge of maintaining
a balance that
that serves everyone
well it's a good example I think of what
what growth
looks like in other words
it's not always like okay you just grow
because more people show up
and nothing changes and
more people show up and nothing changes
and you just did more money coming in.
It said, no, growth
looks like, okay,
this will come.
It will bring maybe some jobs.
It will bring some infrastructure, for sure.
It will bring some revenue.
But it will change
X, Y, and C. It will change the appearance
of something, right? Or even
something like, okay, a bunch of people want to move
because you have all these amenities,
you have a lot of green space.
Well, if they all come and move,
do we build a development?
Development means they can all come,
enjoy the green space with us,
but if you build too many developments,
there's less green space.
I remember my mother-in-law from Germany,
one of her, you know, one of her bit things with you came,
is, oh, it's so nice that it reminds me of Germany
because there's all this green space like in Bavaria.
And of course, what, and our thinking was,
because I had been venting the little and saying,
yeah, I mean, it's obviously,
because they don't let you in a lot of areas put any developments or build or split up land,
you know, it means that it's an affordability issue, right?
And then you said, yes, but at the same time, that means you to keep the green space.
In the words, if it's all one-bit farm and you can't change it, then it stays green.
And I say, well, you know, that's true.
I mean, if you want to look out and see a whole bunch of mountains, you can't fill it up with things.
So it's keeping that balance because at the same time, you don't want to.
to make a place where it says, well, no one to never afford to live here because
it's so expensive.
And we will never build again.
And that's how you end up with scenarios that we kind of experienced in 2020
time from which is like, man, there's nothing.
You can't find a house anywhere.
And if one shows up, everybody's bidding in three days, right?
Because there just wasn't, there wasn't inventory.
So it's finding that balance and growth kind of looks more like,
that. It's a little bit messy, good people to disagree, and you have to make trade-offs.
It's ironic, right? We always want two things at the same time. We want growth, but also don't
change anything. And I'm not, you know, I'm guilty of that too. I'm a resident of the area
for 11 years, and there's always this voice in me that says, oh, stop building that. You know,
don't cut this tree down. Because I want to...
things to stay the way
they were when I moved here and fell in love
with the area in the first place.
At the same time, I'm part of
and I work
in real estate, so I
see development and I
see the need for
more housing.
So how do we combine those things?
My
wife, she was born
and raised in Albemar County.
She still remembers when Crosay was
just starting to get developed
when old trail was still a farm
that makes her sound like
she's very old, she's not
but old trail, how old is it
20, 25 years old?
And so
all of this is
recent. Well I remember when
Crozé, like literally the only thing I heard
there was like a Crozé pizza that sometimes
people go to, but you never heard of anyone actually
like going to Crozay or hanging out in Croixie or even
like living in a Croze. It was just like
no, there's only like croze pizza out there
but now it's like, it's a
busy area.
Yeah.
I know a couple people live there now.
Yeah, exactly.
You know some of those dang people
that they keep moving into those developments
in truth in Rosé, you know,
but of which I'm guilty, you know,
but then you appreciate that it was there
because it was affordable.
And then right next to Old Trail,
you see the houses of
those that live there,
you know, for two,
three generations.
They're not too happy about the tax increase.
Exactly.
But at the same time, they benefit from other amenities that have been created.
Physicians, schools, it's one of the best school districts in the state.
So it's always a up and down, throwing con scenario.
Have you heard of the Spanish people in the tourist areas that are now on the barricades and their...
Oh, and spring people?
They marched through the streets?
they want less tourism
even though it helped their local
economy for a long time
but it's just
it's too much because that balance is not
there anymore or in Italy
on the Amalfi Coast or the
Mallorca
and there's so many examples
I saw a
video of a
like a travel guide
a travel expert and he was going through
Sorrento on the Amalfi Coast and saying
all the little shop
that were once privately owned, selling what they made, like ceramic and so forth.
They've all been replaced by cheap Chinese knockoffs and things like that.
Because what happens?
The people who worked those shops lived above them.
When the places above them got turned into Airbnbs for tourists and they got kicked out,
they don't live in Sorrento anymore.
They had to go and live out in the culture.
So they can't keep the shop.
I can't keep the shop.
I can't keep the shop if I have to drive in every day.
I didn't have a car.
So their shop is now out in the countryside somewhere where they make the ceramic
and who moved in underneath is some big company that says,
yeah, I'd buy all my stuff, my little cheap, you know, things that,
all my little cheap lemons, my cheap plastic lemons from China,
I put them in this shop and I sell them to tourists.
That's the only people that are there anymore.
And so you feel sad, but you say, well, there was somewhere in there was a balance
and they lost it.
And so you see there what's happening and then you say, okay, how do we make sure that you want tourism, obviously in Charlottesville and Alamemarle, but how do you make sure that it doesn't become, what do they call Venice, like an outdoor theme park where it's not real anymore. No one actually lives there except people for tourists. So you want to bring people in for the wineries and the market. But you want to make.
sure also that like the people that are there also actually living here not just that we're the only
people that live here sell to tourists that's it so but it's it's hard because in the meantime there's
the enticement of well you know tourism revenue is great because they don't use up any amenities right
they just show up spend money pay the meals tax pay the hospitality tax and leave you know but
it's it's finding that balance and and oftentimes
the business is moving into the area
whether it's a data center or
a vineyard
they promise a lot of things
and to be fair some of those
opportunities are being created but
not always
for example people expected the data centers to bring
hundreds of jobs
as we know no
that's not the case
most of them live somewhere else and
moved here with the company
yes right
and so
the challenge is
to be realistic and
we throw this word around
a lot today but balance
right and that's a challenge itself
but this is one people
understand because it's what
it sounds like from what you're describing it's one of the
reasons people move here
in the first place that they themselves are
looking for balance
as if all you wanted to do was work
and
go and have a nightlife
then you would just live in D.C.
D.C.
Richmond, North Virginia area.
Like you come here because you're trying to balance that with something else, with the lifestyle,
with maybe the slower pace of Nelson or something like that, right?
And so you don't move here, say, I want to move to charge of it so I can work all day long.
And then, you know, work until 8 p.m.
That's typically not why you would move here.
So they themselves are looking for a balance.
And the community is just, I think, reflecting what they themselves are looking for.
Yes, and I personally think we need to make sure that everyone that lives here or that is part of that larger community benefits from it, right?
Not only a select view and I always say when those that those people that make the area are enjoyable, safe, accessible space can no longer afford to live here, then we have a problem, right?
And again, everyone's talking about it.
It's not new, but I'm actively following this
because that's what I'm generally concerned about.
There's no Charlesville police officer that lives in childhood school.
I was just a great.
It's a good example.
But yeah, you're right.
There are lots of aspects that make people want to move here.
For me, it was a relationship 11 years ago,
but there are lots of things
that discovered about Central Virginia
that made me stay.
They made you stay.
That made this place
home for me
and for so many of my clients.
Your perspective is a little different
because you grew up here.
You were born and raised here.
And you just see the influx.
We came a little before you,
but we came in 2008.
Oh, that's right.
So not even you.
You were not born here either.
I was born in California.
I see.
Okay.
But, I mean, it is where were your class, it came for UVA,
stayed for Charlottesville kind of person, which I think is extremely common.
Yes.
You know, or even I've often heard come for UVA leave.
And then come back.
Then come back.
Then come back, which I'm sure you probably did some of.
That's true.
Or even those that have a temporary assignment here in a professional way.
four or five years and then end up staying.
Exactly.
They never, they never, just it has, again, it has that balance.
Because it just, as someone who lived, maybe because we lived, so we never, I have no
memories of living in New York City in Brooklyn, but were you born there?
I was born in Manhattan, technically, but we moved when I was three.
But the family was there.
So we would go back to up to New York City frequently.
So we've got a lot of experience of what that looked.
light and then we grew up in a town that basically in California had like 4,000 people
did it and so we know what that looks like and it's amazing that you see we as soon as we
moved here we saw reflect probably even beforehand as well drew us to it reflected kind of the
balance of those things says the town of 4,000 there was a symphony but like your closest
sports is two hours away in San Francisco your closest big symphony is two hours away in
San Francisco.
Your, you know, your peers with a lot of restaurants and things like that,
maybe a couple, like, 30 minutes away, but the best stuff is two hours away.
It was a place more for retirees, so, of course, it was all about the nature and quiet,
and probably there wasn't one restaurant that opened past 8 o'clock, so there's no such thing as a nightlife, you know?
And then obviously, in New York City, you have all the, like, things to do amenities,
endless restaurants, endless bars, endless, bars.
24 hours a day.
You have a bunch of sports teams, right?
But, I mean, you have a nice big green patch in the middle of Manhattan, and then the
rest is a trouble, what is in the concrete jungle.
And if you want to get anywhere, you, okay, I want to go eight miles, I'll be prepared,
you're going to be in the car for two hours, right?
And Shortsville, it combines the pulse.
You see the appeal that you don't feel often like you're in a big city, but you have a lot
of the things that you would look for
in a big city. Well, think
about it. Like, when you go on the 29, there's like
a 10-minute stretch where it's like, you know,
stores and restaurants
and, you know, car dealerships
and, and bowling alleys,
whatever. Like, you feel like you're kind of like in a big
city. But you go 10 minutes outside
either way of the 29, and you're
in the country. Wineries.
Yeah, you've got mountains, you've got
the green fields like Monica would mention,
you know what I'm saying? Either way, whether
you're going towards Rockerville, you're going towards Ivy.
It's either way.
So it's pretty incredible.
Last weekend I was in Richmond with a client.
I don't usually work in Richmond.
It's not my area of expertise, but I was doing my personal favor.
And so spent the entire day, we were looking at different business locations.
And I realized, again, that Richmond is too big of a city for me.
And, you know, I've lived in Cologne, Munich, Berlin,
lots of big cities in my life, and a city of 200,000 people is what Richmond has currently,
I think, is too large for me. That's just where I am in my life. I'm 40 years old now. I have
a family. Charlesville is the perfect size. And even here, I sometimes complain about the traffic
Yeah, as New Yorkers, that's our, whenever people would say, there used to be a really
big hold up on 29 by the, all the, no, all the chicken stores, the chicken alley, over there, right?
The cock block.
Yeah, they don't.
And people would be like, oh man, I sat for like 10 minutes in that thing.
And my dad, you would chuckle.
You said 10 minutes at a light.
in New York City you sit
an hour and you're like
I have not moved in an hour
but it's just so funny
but then that's
that's why we like being here because
you only sit for ten minutes at life
but it's
it's just
it makes you appreciate why
when you go out it makes you appreciate what we have
here. It
really does
yeah and sometimes it's worth
remembering that when I
sit in my
10-minute traffic jam and complain
about it, right?
Exactly. It's all relative.
This has been, it's
amazing how quickly
almost a half an hour passes
by.
Right? Well, we'll cover the next part
in a month.
Oh, exactly. Exactly.
And as Michael said, it'll be
September and almost
time for our October fest.
Yeah, I mean, well, and I think
it was, I think it was
a monitor who told me that
in a lot of places,
they start Octoberfest in September.
Oh, so we could just do two October
festivals. They start some of the harvest
at that point. They always start
end of September leading into the
first week of October, but the name is
Octoberfest, yeah. But yes,
our small
German-American association, we
will have our
October fest again. I'm not sure yet where,
but yeah. Oh, yeah, you joined
us last year. I was there last week. That was so much
fun. That was a whole bunch of fun.
Yeah, come again.
did not speak German.
It was still a lot.
But I knew.
I met someone there,
but of all things,
was like,
Liv was born 20 minutes away,
or lived 20 minutes from my wife's home,
well,
my wife's family's hometown,
which only has,
like, 800 people then.
And I'm like,
what are the odds?
What are the odds?
You're all halfway across the world.
And he's like,
I know that town.
I live 20 minutes and I'm like,
how, how?
But that's,
that's what happens.
And you go to the Stomtish, is what it's called, right?
Yeah, that's our monthly get-together.
The monthly get-together, okay.
That's right.
Yeah, that was a lot of fun.
Well, then bring your wife and your baby.
We'll do.
We'll do this time.
I don't think she quite fits in the durnal yet, but we'll try.
But, Matthias, this has been a blast, as always.
Good to be here.
Thanks for having me.
Always a pleasure for having this.
Listening to me.
No, we love.
We love the conversation.
I always learn new things.
You're also a little feed for me
about what's going on.
Yeah, yeah, yeah, yeah, I remember hearing about that,
but Batiaz knows more details than I do.
It's a monthly update with Matisse.
Exactly, exactly.
This has been fun.
Thanks, thanks everyone for tuning in.
Abe Garcia, thanks for tuning in.
For get free, if I'm pronouncing wrong,
Habibola Amadi, thanks for tuning in this morning.
Neil Williamson, thanks for like to the show this morning.
thanks everyone for your for your lights and shares always appreciate everyone next week
well two weeks from now we'll be having on um from from german to Spanish we're going to be
having on Andrea Jacobs from Siebel Sabroso festival yes that's coming in September so
that's our classic Latino festival here in in Charlottesville so be sure to check that out
Alex is going to wear his uh was it sombrero well sombrero would be I don't know with
Cuban sombrero obviously his classic Mexican you know the way
wide-rimmed hat.
Spain, it would be
Sombrero de Trespitos, but
I don't know what it would be called in Cuban.
Maybe also just sombrero.
So, the error just means hats.
Yeah. So it might just be the same thing.
That is true.
In Cuba.
Yeah. We'll see.
Maybe Xavier can you give a second?
Exactly. He'll know.
He'll know the answer.
But be sure to check that out. Of course, be sure to check out.
Matiasio in Realty, of course.
We love that.
And Honeycuckle Creek Farm,
be sure to check that out.
you can find, of course, on our
Today Maniana Facebook page, all
are fantastic interviews, a bunch of whole bunch of
just speaking of things to do and people who are here
making this a better place, be sure to
check that out all their interviews are on there.
It was great being on with you.
Happy to have you back, Alex.
The chair was cold and empty and in the field.
I'm glad to warm it up. I'm glad to warm it up.
I don't know, Jerry will be glad I warmed it up, but I'm glad to
warm it up. But, of course, love
Georgeville Opera that they, you know, they
were a great partner of ours through their season.
they'll have another
they're always doing new things
so be sure to check them out
Merger Financial Services
love being on the I Love Segal Network set
Love Judah Woodcaro
behind the camera
making us all look good
Alex loves everybody today
I love everybody today
I'm just glad to be back
I love you the audience
thanks so much for tuning in today
we look forward to seeing you
in a couple weeks
but until that time
as we'd like to close it out on the show
Asta mania
Hello, boys.