The I Love CVille Show With Jerry Miller! - The Kyle Miller Show: Lainie Gratz Of Lainie Multimedia Design Joined Kyle Miller

Episode Date: March 21, 2024

Lainie Gratz, Owner of Lainie Multimedia Design, joined Kyle Miller live on The Kyle Miller Show! The Kyle Miller Show airs live Thursday from 2:15 pm – 3 pm on The I Love CVille Network. Watch an...d listen to The Kyle Miller Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible and iLoveCVille.com.

Transcript
Discussion (0)
Starting point is 00:00:00 Welcome, ladies and gentlemen, to the show. I'm your host, Kyle Miller. Thanks for joining us today. I'm on a mission to bring you guys stories and insights from individuals doing extraordinary things. People have paved their own path to success, making their life the way they want, and standing on their own two feet and making it happen. So that's my goal here with this show, and I'm here to bring you today our guest is Lainey Grotz. I appreciate you coming on to the show.
Starting point is 00:00:42 I appreciate being here. This is fantastic. Thanks for having me. Absolutely. Absolutely. Now, Lainey, you do, you're specific in what you do in helping businesses. You're a business, you're a B2B, right? That helps businesses get their image out in the marketplace, websites, designs. Tell me a little bit more about kind of like what you, what you do. Yeah, I definitely, you know, as a multimedia designer, I have to help people either figure out their brand, if they have their brand overcome, putting it online, creating websites, also through social media, putting the word out there, newsletters. Yeah, really anywhere there has been a block or barrier to entry with regards to branding and marketing with their business. So a lot of business owners, you know, you probably get this, why do I need to be online? I got plenty of business. I got this, I got that,
Starting point is 00:01:40 right? Or most of my business is from referrals. I hear a lot, because I'm in the real estate world, I hear a lot, all my businesses from referrals. Great. That's good that you have a good business. But my thought is, and it's maybe not everybody's thought, but my thought is, you want to grow this business. You want to continue to build on this. You need new clients. You need to bring in those customers from somewhere else. And I always say it's nice to understand if you're paying for leads and you know that conversion because then you can just rack it up and you know exactly what you're going to convert at, you're going to exactly know what your acquisition cost is going to be, and then you can continue doing business.
Starting point is 00:02:22 And then you're going to get more referrals because you've just done more business with more people. And so the business, it just stacks and stacks and stacks. But with you, with web design, book editing, like the image, right? That's the first thing people see. Yeah. And so what do you think is the hardest part
Starting point is 00:02:41 as far as pulling businesses that want to get online and go about that and be visible? What's the hardest part and how do you think is the hardest part as far as pulling businesses that want to get online and go about that and be visible? What's the hardest part and how do you overcome that? I think it can be really overwhelming. I mean, when you're coming up with a business or you have your business and want to expand, you have so much going on. And so, you know, you're trying to make the thing. You're trying to manage other people. You're trying to come up with just holding
Starting point is 00:03:07 it all together. So I can understand where people get stuck when it comes to branding, when it comes to getting online, getting on a website, jumping into social media, jumping into Instagram, TikTok, things like that. So that's the biggest thing. It's like overwhelmed, not really knowing who to go to, where to find the work. And then also I think that, you know, budget, people have budget problems. Often they'll go to something like Fiverr and think that they can sort of cut corners. The problem with branding and visual identity is that usually you need multiple kind of hands for various different jobs. So a logo, the website, the social media, the newsletter, you know, and on our videos or a book or what have you. And you can't just get that from one, you know, cheap website, right?
Starting point is 00:04:01 Like Fiverr, right? You know, the 100% agree 100 agree with you i i um obviously i didn't know you when i designed my my one website and i went to a professional here in the states and she gave me um color palette she gave me design what do you call them i forget like a design packet yep yep branding packet yep yeah a. Yeah. Yeah. She gave me everything. She gave me logo. She gave me font style. She, she built out the whole thing and I paid for it. Right. And from there it was like, perfect. Cause then I can use it on anything else. Now I have a bunch of virtual assistants that work for me and I'm able to take that instead of just calling you up and say hey I need this
Starting point is 00:04:46 done you know this little thing I've done on my website boom you've got it I've I've already got you've already got it the package yeah but that whole process was really like I had to sit down I had to go through I had to answer questions what's this brand about what's this about yes that's not something you can get off of Fiverr. No, it's not. And actually that's, you know, a little bit of the other barrier is time. Right. So it's not a, it's not like you hire this person and it's just going to get done. You do need to sit down and give them some direction or give them some ideas or let them know what you're going for in order to get there. So once we get there, once you have that branding packet,
Starting point is 00:05:27 and that's where you always start so that you can move, and especially the logo, so that you can take that and then build out the website, then build out everything else. Because really it always starts with the colors and the fonts. I was so surprised about how many questions. I mean, I think, I forget how many questions it was. It was over 50 questions. What's your goal? Who's your competitors? What websites do you like? What's the font styles that you like? What's this? What's that? And so it's like things that I never
Starting point is 00:05:53 even thought about. I was like, I just want a website, you know, and you probably get that. I just want a website. I want it to look cool. What does cool look like? Right. You know? Oh my gosh, that could look like a thousand different things to different people, right? Right. And the whole point of that process really is to save time. I know it's kind of frustrating for people who want to just get the thing done and they don't have time, but it is to save time. If you just do a little work up front, usually with my process, once I get those questions answered, I will build out, say build out the website, and start with just a foundation. It's just kind of a template to get the feel of where things are supposed to be. Is this going to be in a banner? Is this section going to have testimonials? Kind of
Starting point is 00:06:38 lay it out, and then pass it on back to them so that we can sit down and think about images, think about copy, and what needs to change from there. Because they'll come back and say, oh, I like this. Oh, maybe we tweak that. Right. Or I like, oh, I love it. Thank you. Let's go. Usually that's not the case. Right. There's going to be some adjusting. Yeah. And that's the hard part about just business and trying to pull stuff out of people's head on what they really want. Yep. Because if you really go and ask anybody, what do you really want?
Starting point is 00:07:10 That's a question that most people can't answer. What do you really want? Well, I want to have a successful business. What does that mean? Well, I want to make good money. What is good money? $100,000 a year. Okay.
Starting point is 00:07:22 All right. Now we're starting to get concrete stuff. Let's build it out and let's go backwards. But that creative process is even more difficult because you're like, what do you like? What style? Man, congrats to you to be able to build a business on that because that, I mean, you're almost like a psychologist in pulling that out. Truly. And, you know, the crossover there is a lot of people tend to have obstacles with this process. There's the feeling of not knowing or being creative enough to know exactly what they want. There's that. But also once they start pulling in images and doing the copy and doing
Starting point is 00:08:00 the writing, you tend to sometimes hit some walls. Either they get busy, they come up with certain things, they get busy, they get hurt, they get, you know, things come into their life, and it creates this like stall. And so part of what my job is as like that psychologist is to reel them back in. And a lot of people too have anxiety around this because there is a certain level of success or failure or fear of failure or fear of success that has to be overcome. And I can sort of see when it happens. It's usually towards the end or when there's a stall. So it's a matter of like letting people know it's not going to be a big deal.
Starting point is 00:08:40 You know, this looks so good and show them some example. Just be like encouraging and enthusiastic so that's another reason why I think going to a professional in general is helpful especially someone who knows how to like get handhold through those obstacles right they'll come up because what I found and because I've done this just with myself is that when you hire somebody on the creative side for me I need somebody who can really reel me in I I'm a hundred miles an hour I want I want it done I want it done but then there's all the all these detailed questions that I got to ask so and I and I've tried to do this with virtual assistants off of Fiverr, off of Upwork, where I go and I feel like I've given a pretty detailed account. But there's so many holes in there.
Starting point is 00:09:32 And then I'm always going to come back to the email. And email for me is not the greatest. I'm not a good communicator through email, and I'll just admit that. But I'm really good as far as texting. Like if you text me, I'm on it. I'll do voice memos. I'll go back and forth with that. And then setting appointments and meetings to do like Zoom. So I'm very visual and I like to see things. If I'm reading it, I create pictures in my head. And so that's how I see things. Yeah, that's important to know and to pull out of people because my job, I have to be super versatile in all of those ways.
Starting point is 00:10:13 So if you're the type that is only going to use Google Docs and does not like to email, I have to adjust. I cannot force a particular type or way of doing things. So I think one of my strong suits, I guess, is like problem solving and then just do like catering to whatever that is. Yeah. And I need to be held accountable because if you're just sitting there waiting on me, it's like, I got, oh, I got to get that done. I got to get that done. I don't know. It's just how I operate. Yeah. No, have some teenagers and you know how to hold people accountable I'm getting there I'm getting there um so how did you even get into this
Starting point is 00:10:51 um I have always done art I've always been an artist ever since I was young and you know eventually I guess I had to pay the bills but But I went to school for art and found myself loving design, any of the design classes. So it was just like I loved doing this online digitally. So that was part of it, just really appreciating it. Another part is just knowing I'm naturally good at problem solving, like just knowing what you're good at. And it leads you into these different places.
Starting point is 00:11:27 I would do websites for my family members, things like that, where people would just ask for help, and I was interested enough to learn, and so I found ways to do it. Okay. And then it just kind of kept building and building and building. And, yeah, I mean, I don't want to be a starving artist, so this makes a lot more sense to me right that's that's definitely one way but I enjoy helping people and I enjoy helping people
Starting point is 00:11:53 find their brand find their visual identity getting it out there that really excites me because it it is like the biggest barrier from your idea like say you have an idea for a business right to putting it out there which that's like a you know that's so exciting it that's that's everything about the idea and it really is part of the creative process so I'm really just continuing to create in that way so you were able to take that love of art that love of of and then filtering it into you started working with family and then filtering it into a full-time business where you could actually get paid yeah more than artist yes i mean i would obviously love to get paid as an artist too but you know we we have realities and and i don't know it just i've i've like i said i've found myself doing this
Starting point is 00:12:47 and really being excited about the aspect of just helping others and that keeps me in it you know well that's exciting it's rewarding yeah put it that way i'm sure it is and there was just a calling too i just followed a calling you know what i mean right i'm sure you were called to do this podcast and i was followed it i wanted to meet more people and I was like how do I meet more people yes I would like to actually get out from behind my computer and do more work with people um I think moving forward you know I do freelance and things like that now I would love to work for a bigger company that needs me to do more of that so that I can have more access to people and help them in that way so the because I've looked on your website it's pretty cool looking I like how
Starting point is 00:13:32 thank you it's very I don't know I like it I like the style I like how you wrote your name with the upside down eye at the very at the yeah you know um where did you you like to travel i do and do you do you find getting a lot of inspiration from when you travel yeah definitely i mean i've done um i've actually we were talking about this earlier i've hiked the camino de santiago and in spain a couple of times i went with my mom last year and um traveled south out west up, up north, other countries. It's so easy to get inspired because you have to become really present. And the minute you become present, you, like, I feel like it comes in. You know what I mean?
Starting point is 00:14:18 And then also being able to, like, let go of responsibilities. There's something about, like, I'm not near the dishwasher, so I can now focus on creating, you know? So travel is definitely part of it. Yeah, I would love to be able to combine the two, actually. If I could become a digital nomad, which I think there's a visa in Spain for digital nomads now. Like you don't have to have a visa just to stay for 30 days. I think it's a two-year visa. That would be optimal.
Starting point is 00:14:51 That's one great thing. If anybody's looking about getting into web design, graphic design, or multimedia design, you can really do it from anywhere. It's optimal to be with your clients, be able to have access to your clients, but that's what we have Zoom for.
Starting point is 00:15:07 So if you're called to travel, you should do both. It's just another opportunity. And I wholeheartedly second the traveling lets your mind, lets your brain kind of like separate itself from all the daily tasks that you do and really focus on the now. But then I love to ski. That's my favorite thing to do. I love skiing. So anywhere I can go skiing, but when I'm out there on the mountain, I'm thinking I'm going and doing the runs and I like, I like steep and deep. That's what I like I like I like it and so when I'm out there
Starting point is 00:15:46 like things just come to me yes oh maybe I should do that it's like when you let that mind go yep and you don't put that stress on it and you you're just kind of free and and I guess this is what artists talk about when they're in the zones yeah yeah that's me or out there doing that and I'm like I'm just it's free thinking i don't talk a lot i don't listen to music when i'm out there i'm just like just in the moment and just things start coming to me yep which is wild what you're also talking about is just basically what happens during meditation and a lot of people actually like art or cleaning or anything where you get into the zone yeah is a meditation form or type of meditation i didn't know this but you can do that sitting you can just sit you don't
Starting point is 00:16:32 have to travel anywhere and you will get the same similar like pause you just have to pause yeah for long enough and let go of all the thoughts but that's what happens when you ski it like forces you to let go of the thoughts because you have to's what happens when you ski. It forces you to let go of the thoughts because you have to be so present with where you're going, not hitting a tree. And then all of a sudden you get these downloads. Oh, that's interesting. So I'm basically meditating out there when I'm skiing. Exactly. And people are meditating out in the woods when they're taking pictures of birds or you know you can walk and meditate it's it's it's when you put focus on something like very extremely so actual meditation you're focusing on your breath right and so that helps to like get the thoughts out and so the
Starting point is 00:17:18 insight can come in but when you're skiing you're focusing focusing on that skiing. And so it does the same type of thing. I need to do more meditating. You do. You do. You can go to Yoga Bell. I need to sell my wife on this. Hopefully she's listening. Y'all go to Yoga Bell.
Starting point is 00:17:33 We'll teach you. I was thinking more of just skiing. Yeah, or go skiing. Yeah, sailing, any of those things. Oh, that's interesting. That's pretty wild. So what's your experience with the meditation and helping and expanding the mind? It's funny you ask that. I just came off of a 10 day, 10 hour a day meditation retreat.
Starting point is 00:17:55 So it's called a Vipassana and it's based in Buddhism. And it's kind of the hardcore version because it just gives you a major reset. And when you sit that long, I guess it allows you to really know what's important and what's not important in your life. Some people go down to Peru and do this with ayahuasca. It's the same type of thing or medicinal mushrooms or things like that.
Starting point is 00:18:26 It's just, I just feel like I'm more in control. And yeah, so Vipassana retreat, or just if you find a local meditation group, I think Unity has one. So I try to keep up at home with it, maybe 30 minutes or an hour a day. And it's a practice like anything else but i do feel inspired by it i do feel less anxious from it there's just there's so many good benefits for sure i've heard about the benefits um maybe this is what skiing does for me yes because i i really enjoy it i love how it just sets me free yes about anything but that and you know and the feeling you get in your body oh yeah because it releases you release like a lot of i don't know toxins it's just all the way around it's good stuff for sure and i think actually that's given me a lot of patience because
Starting point is 00:19:18 sometimes in this field working behind computers people that are stressed out um you have to have also a certain level of patience right and so i think it's just necessary to to move forward you know and to well i can imagine um because obviously with my real estate um we've done a couple houses where we sell them before we're we're done yeah right and we give them options to come in and pick different colors, different things. And it's hard for them. Yeah. You know, it's hard for them to come in and make decisions and make, well, I want this. Because there's so many different options out there.
Starting point is 00:19:57 Right. There are. And so it's like, hey, we kind of narrow it down for them. But it's a lot of hand-holding. It's a lot of changing minds. Oh, I don't's changing minds i don't like this or i like this can we do this can we do that and so there's a lot of back and forth on that stuff and it's very difficult so that's where the patience comes in yeah there's been millions of times that um this is another reason why certain pricing comes up in web design people are like why would that cost that much?
Starting point is 00:20:25 And it's because this process of going back and forth, the client saying that they want one thing, and you spend a lot of time doing that, and then all of a sudden they completely change their mind. So you have to do it all over again. So I like to price like a flat rate, knowing, building that in. And I try to be really fair. I try to price like a flat rate knowing, building that in. Right.
Starting point is 00:20:46 And I try to be really fair. I try to be really accessible because not everybody needs a $5,000, $10,000 website. You know what I'm saying? Right. So that's why, though. That's why the pricing. And, you know, there's also hourly for other little things that get added on. Or making room for add-ons is really important.
Starting point is 00:21:06 Anybody else who's also getting into this, make sure when you're pricing or potential clients, make sure you know that the job's going to just change. And so you've got to leave room for add-ons and extra work if things get changed. Right. It's not going to be that 15 hours to get this website done and that's it. And it's done. It could take a month. It could take two months. And usually it's something that the client
Starting point is 00:21:34 still needs to do. And so, again, that goes back to, then it's my job to make sure, gently hand-hold, or it depends. Some people need more like consistent reaching out to you know it just kind of depends on each person so yeah it's a matter of reading them what would you say if somebody's coming to you and wanting a website done um what would you
Starting point is 00:21:59 say the things that they need to to look at things they need to think about, you know, before getting this project moving? Okay. So I would first say, think about their audience, you know, who are they trying to sell to? So actually it goes all back to the logo and the colors and the fonts that all has to be done first. If that's not done, that's the first thing you have to do. If you have all of those things, start looking at other websites that you really like. I do more creative websites that are a little more surprising, unexpected. Just like I like artful websites.
Starting point is 00:22:38 So I tend to attract those types of clients. But I can really do anything. So if you need just a simple website, I can do that as well. So knowing kind of what style based on your brand of website that you're looking for, and then looking at other websites, kind of comparing, being like, this is what I'm feeling. And then also being flexible, knowing it's all going to change, not being too caught up in that original idea or image. And then we sit down.
Starting point is 00:23:09 We usually meet for about an hour, sit down, kind of roughly go over what the needs are of the client. I will ask for copy and photos, so it'll be like an About Us page, descriptions, a bio, services. Things like that are all real important because that sometimes I'll put in, you know, just like lorem ipsum fake copy cat pictures so that, you know, something's there. Right.
Starting point is 00:23:38 But those are really important things to start gathering for a website. So if you know you have a services page and you have three services you offer, start going on to different stock photo pages, finding those photos for those services and save them in a file. If you have ideas of what you want to say about what your service is, start writing it down and keep it somewhere because that's going to be a question that comes.
Starting point is 00:24:02 Right. So this is not building a website out in 15 days and having this whole creative process. Obviously, that's not going to happen, right? It can happen. If they are rebranding or just trying to update a website, which means they already have all the copy, already have all the photos, want the website,
Starting point is 00:24:23 maybe they want to switch over to Squarespace, which is what I focus on. And what is Squarespace? Squarespace is a website platform, just like WordPress or Wix. Squarespace is super user-friendly. Okay. I think that it's easier for me to build a website on Squarespace, and then if they want to upkeep it, I can consult them on that and somebody can learn how to do it themselves. Okay. Or people can just get on
Starting point is 00:24:50 Squarespace and actually build their own website. Usually there's sort of a learning curve and need some help, but I can even just consult on that if somebody is like close enough, you know? Right. So Squarespace is just really user friendly and looks nice. And then so what I was saying is if somebody just wants to update their website then that could take 15 days. I've done something in two weeks because it was all
Starting point is 00:25:17 there. All I had to do was rebuild it. Right. But starting from scratch isn't going to happen. Starting from scratch, no. What would you say starting from scratch, a good expectation realistic to happen? I would say, I would say two months,
Starting point is 00:25:37 but it can be done in one month if it's just small. Right. And it can be done in launch and then take a little more time to tweak right so it really depends like if you have a deadline of a month yeah of course you can get something done right and then tweak later but i would give time because usually the time is not up to me it's up to the client because they are the ones that need to get me the information that that's the process for me it was just like it did how long did yours take like 45 to 60 days yeah is what it took me somewhere in there I don't know the exact I know it went on I was like man this is
Starting point is 00:26:15 longer than what you thought yeah like the guy who built the website had the website framed out in like two weeks. Exactly. That doesn't take long. So that part was done. But then I had to fill the daggone thing up. I had to put the pictures on, I had to get the wording right. And I was like, good. It definitely was a lot longer than what I anticipated it being. I thought I could give the brand, the pictures and the. Right? I thought I could give the brand the pictures and the brand design. Yeah. I thought I could give them that. Here's the website I want. Make it happen.
Starting point is 00:26:51 Done. No, it wasn't like that at all. And, you know, part of this too is if you're finding stuck on, if you're finding yourself getting stuck on pictures or copy, you know, the wording, you can hire a copywriter. You can hire, usually the web designer
Starting point is 00:27:06 will also find, like I can find pictures for people. I can add that as a, but typically because that's something that clients like to pick themselves or want to know themselves, it has to come from the client. And did you hear the person who is helping you with your site, did you ever hear them say, you know what? We can tweak this as we go. We can get it launched. It doesn't have to be perfect. Right. Yeah.
Starting point is 00:27:32 Yeah. They did say that. I don't like it. It's all right. We can make this happen. We can change it. Let's be real. If you're just getting a brand new website on it,
Starting point is 00:27:40 nobody's going to see it the first day. They're not. You know? And actually, that launching is what it takes for the client to like get the final things in it's it's that step right yeah putting it out on the internet and putting it out on the on so where people can see it that's that that you're crossing that imaginary line that okay i did it yeah you know crossing there's so many people that stop right at that barrier
Starting point is 00:28:06 and get scared and like, oh, it's not right. Well, they come up with that excuse. You know, whatever it is, some people have gotten sick. I've seen like, not, you know, it's subconscious. It can be so subtle
Starting point is 00:28:19 and it can be so obvious. You know what I mean saying? So launching it and then actually also thinking about all these other ways so social media right newsletter uh printing out a um newsletter form and putting it around or wherever to one place that you know you're going to get a lot of people signing up right hanging up flyers really hitting really hitting it at all different angles, not just focusing on one thing. That's another thing a lot of people ask is, you know, how much
Starting point is 00:28:51 traffic am I going to get from this? Well, are you promoting it? Are you marketing it? Now, that's a whole other step, right? You can build the website and you can get it out there and you can put it out on the web. But if you're not running traffic to it, then why do you even have it? Or you've got to do some sort of advertising to get people to go to that website. Yeah, so make sure you have a budget for marketing on wherever, whatever platforms, on Facebook, you can put stuff on Instagram. A lot of people have fear of putting themselves out there on Instagram, and that is kind of an art in itself as well. So if there's a fear of doing that, you can hire people to do that,
Starting point is 00:29:32 and they'll help you with that branding, with that image on Instagram. But also consistency. I find what helps a lot on social media, on Instagram, and newsletters and things like that, is giving something, teaching something, more than what you're asking. Right. More than what you're selling. Yeah.
Starting point is 00:29:54 So getting on lots of different groups that have to do with your brand and help answer questions. You know, if you're into, like i just started leading an astrology study group okay and um one of the things i've done is gotten on a ton of astrology groups on facebook right and going on and answering questions that people are asking about their charts and then um or forwarding to those like say we'll list something about the moon that we're talking about, certain moon phase right now, I will forward that from our group to another group, but it's educational. But they'll see my group. And then if they're like, oh, I'm in Richmond, I'll go do that astrology study group. So really the more you give, the more you get. And that's, I mean, I think that's with everything,
Starting point is 00:30:42 with any business. And the whole thing with social media, I think people are, people like to see how things work. And they like to be educated. So if you're teaching them, like realtors, if you're out there, like show them the process through a mortgage. Yeah. Show them the process through a closing. Exactly. You're going to get more people to actually like follow you and want to be with you because you're actually educating them in that process. Yep.
Starting point is 00:31:08 If you're just showing houses, just walking, look at this house. Okay, great. I can do that on Zillow. Yeah. But if you teach them how to go through that process and the different things that you can come up with, hey, on this inspection, look, we just came across XYZ. This is how we're handling it XYZ. This is how we're handling it. This is why we handle it this way. Same thing with any other service industry, anything like that. People like to see the insides of how things work and why they work.
Starting point is 00:31:37 I went on a cruise and my favorite thing about the cruise was I went underneath and saw all the mechanical stuff work. That was my favorite thing of the cruise. That's cool. Because I went, how does this thing work? Did you get to meet the captain? I did. That's a big deal. We went up on the bridge.
Starting point is 00:31:55 My favorite was the mechanical room because it was just like, this is insane as far as engineering and everything that goes on in those things. But that's what excited me. I was like, how does this thing work? We paid extra for this tour, right? And I think... They should share that. They should share that tour on social media
Starting point is 00:32:16 and be like, hey, if you come on this cruise, you get to learn. You know what I mean? Things like that. And actually the aspect of it that I think that is so good for people is that it empowers them. Yeah.
Starting point is 00:32:26 It makes them feel empowered in the process. And there's something you can do with your business, actually, is you can go on to something like ChatGPT, actually, and you can ask for this business. Yeah. What's a good example? A pickle bar. Yeah. Somebody wants to make a pickle bar. If I want to make a pickle bar, I saw one of these at Burning Man, so I just, like, loved it.
Starting point is 00:32:52 That was my watering hole. You know, what are the top ten questions that an audience or people who love to come to a pickle bar want to know about a pickle bar? And it will spit out 10 major questions. Like, you know, what types of pickles are served? How do you make your pickle drinks? Pickled okra drinks or whatever. And then you use those questions and that information to then go on and teach people.
Starting point is 00:33:23 See what I'm saying? 100%. And it works, like you said, in every industry, you know? to then go on and teach people. See what I'm saying? 100%. And it works, like you said, in every industry. Somebody's going to be interested in learning how things work, right? Yeah. And I just think if you do that and you're genuine with the business, and then this is where you use that. Hey, if you want to learn more, go to my website, click on this.
Starting point is 00:33:44 Exactly. You've got to use that to drive traffic back to your website. Exactly. If you're just trying to sell the thing, it's like, uh, here we go again, another sales commercial, you know? Exactly. Yeah, exactly. Be educative, teach them. Like if they learn something great, if they want to buy something from you, tell them where to buy it. Yeah. You know, because that's who I like to buy stuff from people that I'm like, oh man, I really like that guy. He's doing good work. I'll support him.
Starting point is 00:34:07 I want to buy his stuff. Yeah. And also, I think that helps people who are afraid of getting on social media to overcome that because you're helping people. Yeah. So it's like rewarding. One of the things that's kind of helped me in this process as well is instead of saying this is the way to do it because anybody and everybody
Starting point is 00:34:25 can tell you that's not right right they can say oh you don't do it that way do it this way that's the best way yeah everybody's going to have a comment but if you say this is the way i do it yeah right it's one small little change one thing that you can do that's not necessarily you're not alienating anybody you're not telling anybody else that they're wrong. But this is how I do it, right? Totally. I do it this way and it works for me. Yeah. Right? I mean, and you've gotten inspired, right?
Starting point is 00:34:51 Right. You've gotten inspired to say that. So who are you not to share that? Right. So I think that's important for sure. Not to hold back. Yeah. We can't do that in social media.
Starting point is 00:35:03 We can't do that in business. We have to let everybody know that we are in business, right? Yeah. We can't do that in social media. We can't do that in business. We have to let everybody know that we are in business, right? And that's why you're going to use those videos and push those back to your website, social media, ads, all of that stuff. And do you help with ads as well or no? I do. I create ads, put ads out there. You do the creative on it? Yep. Okay. Yep. All across the board, actually. That goes back to the problem solving. I've learned a lot of this just from over the years, people needing different things. Right. Right. Yeah. Well, Lainey, how do people get a hold of you?
Starting point is 00:35:34 How do people get in touch with you and possibly work with you and go through this process? So you are welcome to check out my website. It's laineygrotz.com and I'm sure you'll have a link, Kyle. You can give me a call directly and email me laneygrotz at gmail.com and really just all the outlets are there. If you need help with
Starting point is 00:35:57 anything, if you need like I said, visual identity, all the way up to social media, content management or websites, videos, video editing, all the way up to social media, content management, or websites, videos, video editing, any of this stuff, I can help you out. So I look forward to hearing from your guests, and I look forward to being here. I mean, I look forward to, like, I've really enjoyed being here, so I appreciate it. I'm glad you came. I'm glad you appreciate everything that you said. I'm sure some people learned a lot about this, educating them.
Starting point is 00:36:28 I looked on your website. Anything that I have now, I'm going to reach out to you because it's pretty cool. I liked it a lot. I appreciate that. Guys, go check her out. Thank you for showing up today, listening to this show. Check out Lainey. Again, LaineyGratz.com.
Starting point is 00:36:43 LaineyGratz.com. Is the website. It's pretty cool. But until next week, business owners, people that are making their way in the marketplace, in life, paving their own paths, that's who we're talking to and enjoying every conversation that we do. Thanks. Until next week.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.