The I Love CVille Show With Jerry Miller! - The Kyle Miller Show: Max Mohr Of Gig Strategic Joined Kyle Miller

Episode Date: April 25, 2024

Max Mohr, Director of Client Development at Gig Strategic, joined Kyle Miller live on The Kyle Miller Show! The Kyle Miller Show airs live Thursday from 2:15 pm – 3 pm on The I Love CVille Network. Watch and listen to The Kyle Miller Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible and iLoveCVille.com.

Welcome everyone to the show. I'm your host Kyle Miller and we welcome you all today. Today we are here to bring stories of people who are on extraordinary missions change careers, just give you the confidence to make something like that happen. With that, with today, our guest is the Director of Client Development over at Gig Strategic. That's an SEO company. Max, welcome to the show. Thank you. Great to be here. Hey, man.

I appreciate you coming on the show today. My pleasure. Sharing kind of your story, how you got into SEO. And it's such a, you know, everybody knows the word SEO or the acronym, right? Everybody knows what SEO means, but not everybody knows how to do it. It's like that, oh, you've got to hire somebody to come out there and help you do it.

So tell us, man. Tell us a little bit about what you guys are doing over there at Gig Strategic. Absolutely. Yeah, so I've been with Gig Strategic for over three and a half years now. We are a dedicated digital marketing company right here in Charlottesville.

We work with a lot of local business owners to help them best understand, manage, and benefit from their online presence. SEO is a big part of what we do. We have other services as well, and I can kind of paint a picture of how that all fits together. I joined the company shortly after the founder, James Burton.

He's a great man. He's been around town many years. I was the first full-time employee of the company, so I've kind of been growing it up with him ever since. And he had a vision because he had worked at big digital marketing company like RKG, Merkle in the past. He'd worked at Monticello Media doing some radio. And he saw this gap in the market for trustworthy, accessible digital marketing

for local business owners, something that everybody needs. Everybody needs to be able to show up online. But business owners got their hands full. They know it's important. It's not something they can always execute themselves. Sometimes it seems like they have the choice of, like, oh, maybe my cousin or my nephew who says he knows how to do a website, I'll have him help me out, but I thought it was reliable.

Or they get some big company that sells them a package from a different city they don't understand, and then they're just kind of left like, oh, what's actually going on here? So we need to be a friendly local face for digital marketing, someone you can meet with in person and explain your results. Cool. So you guys are located in Charlottesville. Yes.

And you talk to a lot of different business owners and help them grow, plan, strategically implement their search engine optimization, getting in front of clients. So what's the steps for something like that? What's the steps for, say I'm a business owner and I want to come to you. I'm not online, and I really want to figure this out and get online.

How do you take that client and explain to them everything that you guys are going to do? Definitely. So we have kind of a three-step approach that goes through presence, marketing, and advertising, as we call it. So first, when somebody comes to us, if they have nothing, we need to establish your presence first. We don't want to just start blasting advertising out there if you don't have a website, for example, because people are going to come back and look at you. You need to prepare the party before you send out the invitations.

So, yeah, presence, what goes into your presence, that is simply having a website, having a Google business profile. That's huge. You see these all the time. Even if you don't know the term, that is like any time you look on the local maps and look at a restaurant and see their reviews and their menu. That's a Google business profile. Any kind of business can have a Google business profile.

Getting reviews on the profile and social media profiles. That's everything we put under the presence bucket. From there, we move on to marketing. So marketing is where you're not spending ad dollars yet. This is still kind of in the organic phase. So you're building up more content around your brand, building more roads for people to get there. This could be your social media strategy, regular posts or videos. And we put SEO here as well. So SEO, it is something you pay for, but it's not advertising. It's something that, you know, clarification we make a lot because you're paying resources to build up infrastructure

for your website online. Look at the things on your website and off your website, on page and off page. All to show up for your target keywords in your area. That's what's most important. What are you going for? Where's your clients at? Where are your

customers, where are they searching you from? So if you have a massive company What are you going for? Where's your clients at? Where are your customers? Where are they searching you from? So if you have a massive company that's not just locally, then they're searching all over, right? But if you say, hey, I only want to, you know, you have a pet store, right? And you're not really shipping out cross-country. You're just having it here in town. You guys specialize just in those local markets? 100%. Okay.

Yeah. And we can do bigger SEO projects as well. But yeah, we find bite-sized. For local business owners, a bite-sized SEO plan just to show up in your local market. That can be really all you need. And then you can get lifted up and start appearing in larger searches as well. Yeah, SEO is a long-term game, and it's kind of like investing.

You're always building up your presence. If you continue to build links that point back to your website, your website will just keep growing and growing over time, just kind of slow and steady wins the race kind of approach. Right. What do you feel like most business owners that come to you and want to talk about SEO, what do you think is the number one thing that is holding them back?

Why haven't they jumped on and got online, and why haven't they moved forward? That's a great question. I would say sometimes it's understanding the topic. It's a technical topic. And there are pieces of it still that I haven't completely wrapped my head around. And it's kind of ethereal. It seems like, oh, they're doing something with my website.

I don't know exactly what. So it's a little bit ethereal. It's a little bit hard to understand sometimes. And maybe they've been burned by a company in the past. There are a lot of fly-by little bit hard to understand sometimes. Maybe they've been burned by a company in the past. There are a lot of fly-by-night operations out there sometimes. That's why we aim to be a trusted partner who can explain everything, meet face-to-face, go over the details

of SEO, and help make sure you get on the first page of Google for your keywords. When you're looking at a business like that, and you've mapped it out, right? You said, and I love the analogy, plan the party before. Yeah, you've got to have the party ready before you invite people.

Yeah, plan the party before you start putting out that SEO stuff, what's like, what are some of the things that you're looking for to like show that the business owner, Hey, this is actually working. Cause that's, I mean, let's face it. Everybody's like, okay, am I spending, you know, these are marketing dollars, right? Are these marketing dollars giving me any return? So how do you kind of show and justify how it works? Definitely. So we do keep concrete track of your keyword rankings in Google. When we take a client, well, Google, Bing, and Yahoo, all the major search engines. When a client comes on, we'll take a benchmark ranking and say,

hey, you were past the fifth page or the tenth page of Google. You weren't even showing up for your keywords. Let's say, like, you know, home contractor in Charlottesville. You could have all kinds of keywords. You're looking at home contractor, new house construction, home repairs, home renovation. Right. A lot of keywords we're looking at. Right. So we look at where they are when they started, and we keep track every month. We have a detailed report that we send them that show the increase in the keyword rankings. Yeah. And the search engines. Yeah. We can also detailed report that we send them that show the increase in the keyword rankings in the search engines. We can also measure website traffic as well. So we'll be measuring website traffic to key pages.

And usually we'll see an increase in traffic over time as you increase in the search rankings. This is, like you said, it's a long-term game, right? It's not a, hey, I'm going to put it in here and then I'm going to get all these customers tomorrow. What you're doing is setting yourself up. You're building that foundation. Yes. Right. And so in six, seven, eight months down the road, you're seeing consistent traffic that's coming in and it should be. So what would you say people should budget for something like this to kind of start out?

And I know each business is different with, you know, you've got to build a website and stuff like that. But why don't we say this? Why don't we say you should budget, you should plan on budgeting for X amount of months. Is that a better scenario? So whatever that budget may be, if it's $2,000, if it's $4,000, is that what they should be doing for six, seven,

eight months? How long is the long game until you start seeing real major shifts in traffic? Yep, that's a great way to go about it. Usually, we'll see results within about three months, usually like the first pop of results, and then continue to build up from there. And it is a little bit of a forever game game too because your competitors, if they're savvy, they're going to be continuing to invest in SEO as well. Right. And people can, if you kind of let your foot off the gas, people might build up more content and then hop ahead of you. So you always have to be constantly vigilant. Constantly vigilant is something we emphasize in digital marketing. When you say build up more content, what do

you mean by that? So if we look at a website with one page of content versus 10 pages of content, the website with 10 pages that details, I'm going to use the home service example again. Right. If they have a page dedicated to each of the areas, the company helps with home service, renovations, kitchens, decks, basements. That's a lot of content for Google to look at and figure out, oh, these are all the things that this company does and things for consumers to read to find out about what they do. So the ten page website is going to rank higher than the one page website just because there's more information on it. Google will evaluate

it as a more trustworthy resource. Interesting. All right. So the more information that you're putting out there, the more pages that you have, that's going to rank better for the search engine optimization. Yeah. Okay. Because ultimately, you know, Google and search engines want to deliver high quality sites to consumers. That's what keeps them using Google and trusting it as a resource. Right.

So the best quality websites are going to get to the top. There aren't really any shortcuts anymore. You just kind of have to put the best practices in and roll a plan out over time i mean it's kind of like building a house you can't just put a roof on it without framing anything so you got to start from the bottom build the foundation all the way up and then keep keep putting it in there because if it's working why would you ever quit exactly one of the things that i talk talk to when i talk to individuals who run smaller businesses um and they haven't got into the paid marketing game, right? They say, well, all my business is referral-based.

That's all fine and good, but you're missing a ton of opportunity out there to grow your business and to do more and to help more families. And the other side of that is, well, I don't need that money or I'm doing fine as I am. That's fine. That's great. And that's, that's okay. If that's the type of business that you want to run, but some people, you know, to have more impact on families, to have more impact on people, um, and knowing that if you're doing, if you do it best anyway, then why aren't you sharing that with everybody else? And so I find that a lot of, uh, a lot of people, they don't, they don't get the pay to, you know, I'm going to say pay to play, but you're paying for marketing, you're paying for advertising dollars, and you're doing way more business.

Way more business. And I just wish some people would just, they have to get that in their head, you know. Because they'll put a sign on their car, they'll put whatever. I put out flyers. That's still marketing. But the majority, it's like everybody's online. And so the majority of people that you want to get in front of are going to be online. So find out where they are and then go market to them. Right. A hundred percent.

Um, I, it kills me. I drive around and I see all these like little businesses, little shops, little storefronts and stuff. And, um, it'd be out in the middle of nowhere and they, I'm trying not to be specific about a business that I just recently was seeing, but I told my wife and I told my kids, I said that business does not last three months. And one, because the market is not a very big market. And then when you're in a small town, your market's even smaller. And it's just a storefront. And so they're relying on foot traffic.

And so the amount of foot traffic that's going by that, there's no way on God's green earth that there's enough foot traffic to go into that store to be able to keep that store alive. But you start SEO searching and maybe you move your business online for this business that I'm specifically thinking about. And you do it that way. Then you can niche down and find the people that are looking for that product. And they're all over the country, right? Exactly. Yeah. And so that's what the SEO, That's with the marketing in the websites. That's what I feel like. That's your storefront. Yeah, exactly.

We talk about that all the time. Your website is your digital storefront. Sometimes it's even more important than your regular storefront in this day and age because people are looking online to see places they want to go and shop even before they're out there driving around. I mean, it's like don't judge a book by its cover, but we all judge.

We all judge. Like I'm looking at mini cows, you know, those little mini. Mini cows. Mini cows, miniature cows. Everybody knows I have Texas Longhorns at the house. But I was looking at these mini cows and looking at seeing what type of market it was for that. And I was going on and I was looking at different websites and seeing what they were advertising.

I clicked on this website and they're saying, hey, we're the best. We do this, X, Y, Z. But their website looked like crap. And I was just like, I don't know about that. Right? If you're the best, you'd have some cool photos. And I think it just

would have looked better. And so I went to the different website. I didn't even stay on that one. Right, exactly. And so, like, that whole thing's got to be congruent with your message, with your marketing, with what you stand for, all of it. Right? 100%. And you've kind of, yeah, you've described our philosophy,

which I haven't said these words yet, but kind of our catchphrase is be there and be sticky online, which is exactly what you're talking about. Be there, you've got to have a presence, number one, and then be sticky. It needs to represent you well, be memorable, be eye-catching, be easy to use, easy to navigate. Right, it can't look old nowadays. Like you have to be, it has to look good, right?

I do a lot with real estate. The old houses sell, but they don't sell as fast as the new, nice, really pretty, done-up ones with nice backsplashes, tile, everything. They don't sell nearly as quick. It's that visual component that I think has a lot to do with it as well. Do you market with some of the businesses that you're doing? Do you also work in with like LinkedIn? I mean, not LinkedIn, but like Instagram, Facebook advertising, that type of stuff as well?

We do some things there. We are not, I would say, SEO, online presence, Google Ads are kind of our specialties. We do some with social media. We're not as much of a custom in-house social media agency as I would like us to be.

That's tough to do. It's tough to do in scale to be able to create custom content for folks. It is, because it is custom content on every single piece. It's not something that's repeatable and you have complete control over all the time. It's different. And also to answer the question,

we do do social media plans for folks with posting across Facebook, Instagram, LinkedIn, Google Business Profile. If they have a library of photos, we can put a simple plan together where it's like, hey, we're posting two times a week for you. It's better than if they have nothing going on right now. Like, hey, we just need to get something out there, even if it's not mind-blowing at an affordable rate. We definitely do that for people. How did you get into this, man? That's a bit of a roundabout story.

So I studied. I'm from Virginia, from northern Virginia, Prince William County originally. Went to school at William & Mary. Studied linguistics there. That's the study of languages overall. Right after that, I went to South Korea for two years to teach English. And this does loop back to digital marketing. So I went to South Korea for two years to teach English.

That was an amazing journey. Really loved that. Came back to the US. Ended up settling in Charlottesville because I like the music scene here. And I'm also a musician. So I was looking for a place to build up my music presence. And found this job just through an Indeed listing.

I was interested in going into the digital marketing field. I'd done some stuff with my personal Instagram and blogging while I was traveling. So I really liked getting myself outlined in that sense. And that was enough to get my foot in the door. And I saw the potential for every local business needs digital marketing. So that's a great thing to be in the business of. And it's a field that, you know, there are people who study marketing degrees.

You can get a marketing degree in college. But it's changing so quickly, and the tools and the techniques we use, you really just learn on the job anyway, so it's a great field to get into for somebody from any kind of background. I love that you just said that. I absolutely love that you just said that,

because there are so many people that I talk to, well, we're going to go to school for marketing. Who's teaching you marketing? The professor who's been there 30 years right who hasn't marketed and marketing's changed so much it changes every day right so i was i had this conversation discussion with my wife um and with my kids as well it's like college is almost becoming obsolete if you want to do uh you want a specialty like doctor, lawyer that stuff where you

actually need to go through that type of education but if you want to do anything else YouTube University is probably it has everything that you need on there and it's I think people sleep on it people have built million

dollar businesses off of YouTube, learning how to do X, Y, and Z from this person, that person, plugging it, putting it all together, and then expand it on it. And with the way that marketing changes every day, with new algorithms that come out, you've got to adjust. You've got to do this. You've got to do that. I tell my kids, I said, listen, I don't even care if you go to college.

That's where I'm at. I said, you're going to be able to learn anything you want to learn. If you put your mind to it, you'll be able to find it. It's crazy to what the world's... The amount of information that's out there, that, free. You literally could probably do brain surgery off of YouTube.

Not that you want to, but I mean, if somebody's in a pinch. But also, you've got to understand that that may not be the best use of time for somebody as well so if you're already running a business no use to go spend time you know learning this whole new thing that other people have spent 10 years doing right right go to somebody who's already doing that leverage their knowledge and time with money, right? And then you get their experience. Definitely.

That's actually one thing we've seen, sometimes a choke point with businesses that we worked with in the past, is that the people who can go the farthest are the ones who know how to delegate. Right. And that's tough for business owners, especially if they've been doing it for themselves for a while, building up to a certain point

with their knowledge and their system. That can only get you so far. At some point, you do have to start to delegate to other people who are experts in their craft. Right. And delegation is so key. In business ownership, you can't do everything. And I love, nobody can do it as good as me, right? I hear that all the time, especially in the construction trade. Nobody can do it as good as me. Or every contractor you bring over to a house, it always says, oh, they shouldn't have done it this way. They should have done it that way. It doesn't matter what it is. They all say that. And, um, this person didn't know what they were doing. Yeah. To, to my point, it's just kind of like,

you know, whatever, but a lot of the guys can't delegate anything. They have to have their hands on it. They're control freaks. They do it and it just stifles their growth so much. I'm a little guilty of that too, I'm sure, as we all are. I like to put my personal touch on everything and make sure I can see it through exactly the way I like. So it's something we're all working with. I had one of the girls on my team today she was talking to me and she was asking me how do you want me to do this? How do you want me to do that?

And I'm like man that's just another decision I need to make. I said I don't care. This is the outcome I want. You figure it out. That's the outcome I want. You figure it out. And so that's a form of delegating. Just you got to get it off your plate. Hand it to somebody else to do.

And so it's pretty cool. You're also in a band though, right? Yes. You're a band solo guy too as well? Yeah, I do a lot of stuff. Not entrepreneur, but solo, what would you call it? Yeah, solo musician. Performing musician around the area.

Yeah. Yeah, so with that, I perform under my name, Max Mandu. Full name, Max Moore. Stage name, Max Mandu. And I can explain that in a sec, too. But I play acoustic guitar, sing, harmonica, piano. Play a lot of the vineyards and breweries, venues around here. Yeah.

Been doing that for several years. That's been great. It's one of the great areas to be a solo musician. And I play crowd pleasers, everything people like to hear in those kind of situations. So classics, modern pop rock alternative. I hear Tom Petty, Beatles, Coldplay, Mumford and Sons, Bastille, Foo Fighters in a set of mine, something like that. And my own originals as well. So that's great performing as Max Mandu. That name comes from ‑‑ so Mandu means dumpling in

Korean and a little name I picked up when I was over there. At the time I was building up my music persona, trying to think, okay, I need a new name that can be catchy. I was thinking about this. We were out to dinner with my friends and we were eating mandu, Korean dumplings, and my friend said, hey, Max, mandu? And I was like, wait, I like the sound of that. So I wanted something that could appeal to Koreans while I was there, and then also that I could take with me, and that just sounded fun. Yeah. Cool, and I got back. So that's where that came from.

I play around the area. Playing at Common House. What's today? Today's Thursday. Yeah, I'm playing at Common House tomorrow evening, Friday, the 26th. Okay. 8 to 10 p.m. And you don't have to be a member to go to that show.

You can swing by and just come to see me. Okay. So that's one I have coming up.m. And you don't have to be a member to go to that show. You can swing by and come to see me. Okay. So that's one I have coming up. Man, and you traveled. Like, what was interesting, I want to go back. You said a little earlier, too, that you traveled to South Korea for, like, right out of school, right? Yes. What was that like?

That was really cool. Probably the biggest adventure that I've had in my life. I was looking for something different to do, something unorthodox. I knew that the world, you know, this day and age, the world is so different for people to take different paths, and you don't always have to get locked into a career right away, right after college. Right. I like languages. I had studied abroad in Argentina for about three months in college. Really liked that experience of living abroad and learning a new language from the ground up.

So I decided to do it again in Korea. I wanted to challenge myself because Korean is a very different language than English or Spanish. And they actually have a lot of good job opportunities for English teachers. Really good market. They paid for my flight to get over there. They paid for my apartment while I was there.

They have a pretty good system set up where they plug you into academies and where they just want you to, you don't even have to speak Korean. You just be an English teacher. They want the kids to work with a native English speaker, so they're forced to speak English with them so it was great, it was a lot of fun, the kids were great

good students, very full of life so how because I've heard this a couple times I had a buddy from college go he went to I want to say he went to China and did it. When you go as an English teacher, right,

and you don't even know Korean, how do you go in and start teaching that? Yeah, thankfully, a lot of the classes, like we did have some kindergarten classes, and then you do have to start from scratch. But thankfully, a lot of the classes, starting in second or third grade, they already have a a little bit of a base vocabulary something to work with um that they've already been learning so you can at least you know do the format um with some kids it is really tough if they don't know anything it's

like how do you how do you start if they you don't have any words in common you're like hey this is how do you even teach the letter a you know like hello a for apple but they don't know that apple sounds like that. It's a totally different word for them. So it's a lot of repetition. A lot of, you know, apple, apple, apple, apple. Sit down, sit down, sit down, sit down. Like this, sit down.

So a lot of repetition, but they do learn fast at that age when they're young, and their brains are like a sponge. They learn quickly. And we had Korean teachers there to help us as well. Sometimes that would explain in Korean. We do English. We kind of work together. Okay. It was funny. You think, okay, some of these

kids, kind of the troublemakers, if we could just understand each other, if they could just understand what I was trying to tell them, get along so much better, they behave so much better. But the first couple months go by and they start to speak English, and the first things they say is, no, I don't want to.

It's like, do your homework. No. I mean, just taking that and having that experience and pushing out there and doing that, I think there's so many people who like to take that safe route. I mean, that's an unorthodox route.

That's a route that gives you experiences in life. And I think that's what life is kind of all about is the experiences that we have, right? And it shapes the way we think, it shapes the way we act, all of it. And so if you can experience other cultures and see how they live and see how we're not all that different. Really not at the end of the day. There's some different things that we do, but we're not all that different. We all care about family. We all generally want to be happy and want to help people.

Exactly. And so, yeah, anyway. Yeah, 100%. I definitely saw that when I was over there. It's like sometimes you're like, oh, the cultural differences, and they do things this way, or they use chopsticks, and we don't. And they talk like this, we talk like this. But yeah, at the end of the day, everyone wants to have a good time with their friends,

have a good job, have a family. We're all the same. Yeah, absolutely. Absolutely. Well, going back to the seo stuff because i think you know the life is pretty cool but the seo stuff is um it is it's pretty wild um like where do you see this thing going with seo like where do you see the internet i mean because you're in this market this market. You look at this all the time with chat GPT,

with all the AI that's coming. Where do you see the internet being in 10, 15 years? I had a loaded question. It's all going to be in VR goggles. We're going to be experiencing the internet all around us as we walk around. Maybe. Who knows? Maybe. In the short term, AI, we're already seeing it. We've integrated it into some of our tools. Some people might say, okay, we're just going to totally spam AI, create pages and pages of content, and just post on our website, slap it on the website to try to rank higher. Google's already rolling out protections against

that because they want to see authentic content, authentic, engaging content that users like is still going to be king. Using AI to help is going to be fine and we have ways to do that as well. As long as you're putting your own voice and your own experience behind the

AI, behind maybe a prompt that you give the AI. 10 to 15 years, I mean, we're still going to have the Internet. It's still going to be relevant. I mean, we still have radio advertising and TV advertising now, even though that's 50 years old. So SEO is not going to go away. Google profiles are not going to go away.

Needing to have websites is not going to go away. Maybe we'll get into a spot where you also have your AR storefront, too, in the metaverse. I don't know. The metaverse, it seemed like that was going to be big a few years ago, and then it kind of fizzled out. It's like people didn't really like it.

I don't know. It was a little too... Too much? Yeah. It's like, what's that one movie where they were walking, like they just lay in there with their thing on, and they just walk around, and that's the whole movie.

I'm like, that to me, like you experience, they say you experience, your mind can give you the same experience if you actually physically experienced it, right? Through the goggles, visually. But to me, I don't know. I'm not a big gamer, or I don't play a lot of video games. I like to go out and do that. I like to be outside and do that kind of stuff.

Be in the world. And I think we might even see kind of a pendulum swing against some of that stuff of people wanting to return to a more normal life or to a less technological, constantly influenced life. I think that too. I mean, some people are going to stay on it and just keep, that's going to be their life. But I think, I was talking to a buddy a couple years back, right?

And he was explaining to us a rubber band, right? You know, here's our core nucleus family, everything. And then we're going to get stretched, stretched, stretched, stretched, stretched out, and we're going to have all these things. And then it's just going to come back to that. And he's like, that's what he thought, um, was going to be happening because of all of all the stuff people are actually going to miss those relationships. People are going to miss having that connection and being able to talk. We do our best with the kids, but that's the world that they live in. One of the cool things that they do get to experience is when they play on their video games,

they're with their cousins, and their cousins are down in North Carolina. But they talk. They're growing up to be best friends because they're playing games, they're doing stuff all together, and they're 400 miles apart. Yeah, that's super cool. That part is cool, being able to do the video.

But with the AI, it's unfathomable to me. It's like, how far could this go? What is even AI going to be doing? We're going to build these robots that are going to... I don't know. I can't even think that. It's weird what we see now. I've seen some kind of jokes online of AI starting to do our writing and our art and our graphic design and things like that.

And we're stuck doing... We still need to do the physical and our art and our graphic design and things like that and we're stuck doing we still need to do the physical labor jobs this is backwards this is backwards from the future we were supposed to have right? you just never know what's going to happen I don't know

this AI stuff even these robots that they're coming out with they're making them you see the videos of them. I mean, literally, they have them where they have, like, a real face, can talk to you, can have the conversations, can do anything. Yeah, it's pretty creepy. Like, it just reminds me of Terminator.

That's all it does. That's all it ever does to me. You know? Like, where are we going? So, Max, how do you... What would you say the people that you

could help best with the SEO stuff? So, definitely local and regional business owners who need to have a strong footprint for their kind of target area and their location. their target niche and their location. Do you specialize in any companies that you work with, different types of companies? Like, hey, we're really good at, you know, property management companies, or we're really good at

whatever, restaurants. We can help a lot of people. We've ended up kind of in certain lanes just because of the volume there and the need for local traffic. So home contractors and home service businesses tends to be a really good one because there's always, they need to pop up in the local searches for a window company near me or a plumber near me. Medical offices, we've done a decent amount with lawyers and legal offices and retail shops as well. Anyone who really needs a strong local footprint. Yeah. And you're with Gig Strategic. Where are you guys located at?

We're here in town. We have an office off Rio Road, but we also work remote some days, so I'm frequently popping around downtown and like to be part of the community. You might find me in a coffee shop or a common house. And we do a lot with the chamber as well, so we go to chamber meetings and I try to stay plugged into other

entrepreneurial communities around town too. Like, like CBIC has a lot of really cool stuff going on. Charleston business innovation council. Okay. So go to some of their events too. The, and you like,

do you come in and sit down and have that conversation with the business owner and, and kind of explain that to them or, and that's, that's what you do. A hundred percent. It's yeah. We like to invite folks to our office for those first round consultations

because then we have our screen set up. We can look at a lot of stuff online, project what we see on the computer because a lot of it is on the computer that we need to show the context of what we're doing and why it's important. Right. Yeah, but we meet in coffee shops and stuff as well.

Okay, cool. What do they look up to find you? Gig Strategic, G-I-G, Strategic. That's our company. And actually, if you look up digital marketing company in Charlottesville, we should be number one. We like to put our money where our mouth is with SEO. Usually, it can change a little bit depending on from where around town you're searching, but we are number one with our own SEO for a lot of digital marketing company Charlottesville keywords. Okay. Yeah, fill out the contact form on our website. Super easy, super simple. You can also contact me,

Max Moore. I'm on a lot of platforms. Facebook, Max Moore, M-A-X-M-O-H-R. My Instagram is Max Mandu, M-A-X-M-A-N-D-U. There's some music stuff there, but I can also receive inquiries there. Or shoot me an email at max

at gigstrategic.com. G-I-G strategic dot com. Cool. Cool. Max, man, I appreciate you coming in and kind of sharing what you guys are doing over there and helping businesses in town and how you're just helping them grow. I mean, it's pretty cool to be around individuals that are helping other individuals help grow what they have built. Right?

Yeah. Essentially, it's the tide rises all boats. Right? Exactly. So you're helping them. They're helping you. Everybody's growing. Everybody's doing more business.

And everybody's a little bit more happier. Oh, yeah. That's what we love to see. Well, Max, man, thanks for coming in. Thanks so much. My pleasure. I went fast. That was great.'d love to see. Well, Max, man, thanks for coming in. Thanks so much. My pleasure. I went fast. That was great.

Yeah, time flies. Guys, next week we will see you on Thursday at 2 o'clock. Until then, have a great week. Thanks. Thank you.