The I Love CVille Show With Jerry Miller! - Tourism Accounts For $91M In Nelson Co In 2023; Three Notch'd Brewing To DC Area (Clarendon)

Episode Date: October 21, 2024

The I Love CVille Show headlines: Tourism Accounts For $91M In Nelson Co In 2023 Three Notch’d Brewing To DC Area (Clarendon) Will UVA AD Need To Hire Football & BBall Coach? Food Review: Pi Napo Pizzeria In Fry’s Spring Chick-fil-A Launching Kids’ Content/Podcasting App Read Viewer & Listener Comments Live On-Air The I Love CVille Show airs live Monday – Friday from 12:30 pm – 1:30 pm on The I Love CVille Network. Watch and listen to The I Love CVille Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible, Rumble and iLoveCVille.com.

Good Monday afternoon, guys. I'm Jerry Miller. Thank you kindly for joining us on the I Love Seville Show. It's great to connect with you through our network, every social media and podcasting platform, this show and content upon. We appreciate you, the viewer and listener, joining us with the discussion, the topics of the day, and helping shape the show by offering your perspective in the comments on whatever platform you're watching upon. We will relay those comments live on air. On today's program, we'll talk about a local brewery expanding to Clarendon and the D.C. area with a 10,000 square foot newly signed lease. brewery three notch brewing company they are doing a lot of things absolutely right and they are expanding the brand through building strategically

placed tap rooms and and and tasting rooms across the commonwealth and and and the mid-atlantic and i think they're now in the dc market the clarendon market and that'slantic, and I think they're now in the D.C. market, the Clarendon market, and that's a competitive market, and I think they're going to have a lot of success. We'll talk about that today. We'll talk Nelson County and tourism. Ladies and gentlemen, beer and wine tourism and the Central Virginia market are absolutely recovered and rebounded from COVID and the pandemic. Nelson County, an article in the Daily Progress,

$91 million in 2023 associated with tourism. A quiet little county in the mountains of the Blue Ridge, $91 million tied to hiking, tied to lodging, tied to beer, tied to wine. I want to unpack that today. Unlike Alamaro County, where the tourism dollars are creating potentially a housing problem, Nelson County is very much set up to accommodate this kind of demand. We'll unpack that today. I'm going to ask you this question. Carla Williams, the athletic director at the University of Virginia, is she on the cusp

of having to fill her two most prominent head coaching positions in her athletic department? The football program is at a precarious position. The head coach, Tony Elliott, three wins in each of his first two seasons. He just got hammered by Clemson. And a lot of folks are looking at the schedule and asking, where's the next victory going to come from? Could it come on Saturday against the North Carolina Tar Heels, a high noon kickoff? And if Virginia does beat North Carolina and does not win any more games on the schedule, because they're certainly not favored to win anymore, if Coach Elliott finishes with five wins in 2024, does Carla Williams have the difficult question of doing a national search for the football program at the same time she's doing a national search for the basketball program. Yes, Ron Sanchez

is the heir apparent for Tony Bennett with the basketball team. However, Carla Williams has said this is an interim title, and we will do a national search for this men's basketball coaching position. Could Ron Sanchez keep the job if he has a fantastic 2024-2025 campaign? Absolutely he could. If it's a mediocre campaign, or they don hear from a lot of legacy media as this storyline unfolds. Other topics I want to cover on the program today, my family had a fantastic dinner yesterday. We went to Pie Nappo Pizzeria in Fry Spring Station. We were joined there by another close family of ours. We went to Jack Fest at Foxfields. And then from Jack Fest, we headed to this pizzeria that is the new flagship of dining in the Fry Springs neighborhood because of its location, the provenance of the real estate. And I want to relay firsthand what this experience was like to you, the viewer and listener. We'll also talk on today's program, Chick-fil-A launching an app, an app geared for children that's going to focus on new shows and podcasting.

I can't believe I'm saying a fast food restaurant is getting into the content creation space, but that's exactly what is happening. Chick-fil-A understands that content is currency, and ladies and gentlemen, it's an app that's going to potentially rival Netflix and Prime and YouTube with offerings for kids. Chick-fil-A, a trusted brand that parents can say, hey, son or daughter, we don't mind if you're on this app while you're on our phone while we have some time to kill. Because we have a lot of confidence and trust in what the Chick-fil-A brand is about. A lot we're going to cover on the Monday edition of the show. We'll give some props to Mexicali Restaurant on West Main Street.

They have 50 parking spots on site in the building called The Flats. So parking is easy peasy, Sunday breezy. And what you get with Mexicali Restaurant is a street art museum hybrid with a craft cocktail bar, with a music venue, with Latin fusion cuisine. Johnny Rinalis and River Hawkins at Mexicali Restaurant have built a fantastic food and beverage and dieting experience. I truly suggest you try Mexicali Restaurant on West Main Street because I think you're going to be very impressed with the experience, the food, the drink, the ambiance, you name it. Bravo to those fellows for Mexicali Restaurant.

We'll go to Judah Wickhauer on a two-shot. I ask him the same question. I start every program, no surprise. Judah Wickhauer, which headline is most compelling to you and why on the Monday edition of our Fine and Fair talk show? As I said before, I think it's awesome that the good people at Three Notch Brewery are expanding their services to areas outside our own and I wish them nothing but the best luck.

What are your thoughts on the Clarendon market? Why Clarendon? Why D.C. area? 10,000 square feet. What do you make of 10,000 square feet in a tasting room and tap room experience? Is this good for the brand? Give us some thought that's not surface. I think it's definitely good for the brand? Give us some thought that's not surface.

I think it's definitely good for the brand. I think they're a brand that could easily go national and I think this is a big step in getting there. I think DC is a place that will help them

get their brand, their image out to a wider audience. Let's get the lower third on screen. I'm going to push back on that. I don't think 3Notch wants to go national. I think 3Notch wants to keep this a regional brand with deep market share. I'll give the who, what, when, where, why. I think this is going to get legacy media cycle attention. 3Notch has at least about 10,000 square feet, a ground floor space in a location now occupied by Barnes & Noble.

It's in 2800 Clarendon Boulevard. This is a location in the D.C. area that Three Notch has been targeting for some time. Clarendon is a very densely populated area. It's got high-profile invisibility. Citizen Burger Bar, a friend of the program, a client of the program, had a spot in Clarendon for a number of years. As Andy McClure looked to expand the Citizen brand,

he did close the Citizen Burger Bar in Clarendon. Mr. McClure did. Three Notch opening in the Clarendon market is promising. I recently, with my wife and our two boys, we went to the old Wild Wolf Brewing Company that is a headquarters now for Three Notch. It was excellent. Beer was good.

The food was good. The ambiance was good. I think Three Notch has done a good job of figuring out good beer and good food at reasonable prices. And one of their strategies, which is very clear, is to expand the brand by creating tasting rooms in markets with close proximity to each other, a few hours, two to three hours apart. You see what Three Notch is doing in Virginia Beach. You see what they've done in Ix Park. You see what they've done in the

Shenandoah Valley, now in the Clarendon Market. They understand the concept of building tap rooms to get brand awareness out in neighboring markets, so it creates a ripple or momentum effect. The Clarendon Market is expensive, it's competitive, and it's no easy task finding labor in the food and beverage game. But I do think this ownership group has figured out how to do it. They have a model that they're clearly trying to replicate. And maybe this is a concept with three-notch, where if you continue to get mid-Atlantic or East Coast market share, you can find a potential exit with one of the parent companies of note that acquire brands like 3Notch. But as they stay with their plan of building regional tap rooms and tasting rooms and getting the brand through high profit margin, $8, $9, $7 pints poured at a tap room, then their consumer says, oh, I had that Minute Man at the tap room.

Why don't I purchase that Minute Man at the grocery store or at the gas station? Then they get the retail piece. Remember, the margins for retail with beer are slim to none. You're not making a lot of money in a retail component unless you're doing high volume. Your true profit center is at the tap room, the $7, $8, $9 pint. So I like this plan of attack, and I wish them nothing but success. Anybody that starts a business in a local market that continues to have success locally while growing it outside the market, I'm going to champion. And I think these guys are doing a hell of a job. Back to Judah Wickauer.

Your favorite beer from Three Notch, Judah Wickauer. That's a tough one, but I probably would go with the brown. I'm trying to think of the name. They've got a great brown. They've got a series of Gozas that are seasonal. I like pretty much all of those.

Can't go wrong with any of those. And other than that, I mean, this place has a massive number of just great beers. I know you like a lot of the IPAs. Jack's Java is a great beer. That's your beer choice over there? I don't think there's one beer that I would choose there. Minuteman for me, Emperor of Clouds for me, all day, every day, and twice on Sunday.

My wife would say, as she's watching the program, Hey, Jerry, you like Three Notch. You better say to the owners, where's the ghost? I miss the ghost the ghost has been seems to be pulled from the the portfolio of offerings she'll say Jerry let's see if we can get the ghost back but for me it's the emperor and the minute man all day every day if you're just tuning into the program 10,000 square feet a pretty significant position at 2800 Clarendon Boulevard for Three Notch Brewing Company into now the DC market.

Job well done for a brand that I have tried to support since day one. You remember day one where they were located, Judah Wickower? No, I don't think I do. McGrady's. Preston Avenue. Really? Where Cho's used to be where Dairy Market currently is

they had a tiny little tap room right there an idea hatched over pints at McGrady's Irish Pub that was where I first tried their so you do remember Preston Avenue, the initial location of Three Notch Brewing Company a tiny little tap room

and brewing setup that has now expanded to Commonwealth-wide, Mid-Atlantic-wide. Pretty impressive story right here. Yeah, that was a comfortable little spot. I liked it. Olivia Branch, Rob Neal, thank you for watching the program.

Logan Wells-Klela, we appreciate you watching the show. I think, and speaking of beer, this is a natural segue to the Nelson County news. $91 million in 2023 associated with tourism in Nelson County. $91 million. The market that is Nelson County, the market that is Albemarle County and Charlottesville City, depending on who you speak to, have absolutely recovered from the pandemic. Nelson County certainly has. 5.2% more in tourism dollars in Nelson County in 2023 versus 2022. Now, if you talk to some about the Charlottesville market and the downtown mall,

they'll point to foot traffic in downtown Charlottesville being about a million visitors down 2017 versus 2023. That's data from Friends of Seville, partner of the I Love Seville Network. The first Thursday of every month, Friends of Seville does a showcase, a downtown mall showcase right here on the I Love Seville Network. That data is based on IP addresses associated with cell phones. They say, hey, over this period of time, 2017 to 2023, we're a million visitors down. Nelson County is on record saying, look at how much our tourism is contributing to the vitality of the county. The Nelson County, 91 million, 38.9% spent on lodging, 22.4% spent on food and beverage, and 14.7% spent on recreation.

This according to a Nelson County statement from the Virginia Tourism Corporation. This is a substantial amount of revenue for a tiny county like Nelson, $91 million. This contributes to 850 jobs. Roughly 22% of the jobs in Nelson County are tied to tourism. This is a different story than the jobs created with tourism in Charlottesville and Almar County. And here's why. The jobs created with tourism in Charlottesville and Almar County are $15 an hour, $17 an hour, $20 an hour, $22.50 an hour jobs. Those types of jobs, frontline jobs, will have a difficult time finding housing or affording the cost of housing in Charlottesville and Alamaro County.

Nelson County, it's a different story. The housing is much more affordable. Yes, there is less housing stock, but the housing stock that is out there is considerably more affordable than the stock in Charlottesville and Alamaro County. So 22%, close to one in four jobs in Nelson is now supported by the tourism industry. That is a fantastic number for Nelson County,

an absolutely fantastic number. Tourism injected $5 million in taxes into Nelson County, according to the Virginia Tourism Corporation numbers. Judah, what do you make of this story here? I mean, it's great news for Virginia. Virginia is doing better. They're, like you said, getting back to pre-pandemic levels. They're surpassed pre-pandemic numbers. Surpassed, not getting back to it, exceeded.

Virginia visitors are driving $2. billion in state and local tax revenue. That's over 9% more than 2022. I think it's great that Nelson is a big part of that. Favorite brewery to go to? Favorite spot to go to in Nelson County for Judah Wickauer? I guess that would have to be one of our friend realtor's houses. I've been to very many places in Nelson County. One of our friend's realtor's houses? Yeah. What do you mean? I don't know.

I genuinely don't follow what that means. You don't remember the invitation you got to his house? Favorite place as a consumer to support in Nelson County. As part of the tourism story we're talking here? I haven't been to any place.

No Blue Mountain Brewery? No Devil's Backbone? Not in a long, long time. No? Okay. No Three Notch? You haven't been to Three Notch? No Todd Rath and Blue Toad Hard Cider?

I've been to Three Notch here in town. That's about it. You should take a road, a drive down 151. Support Nelson County. Hop in the car, bring a friend, go to Brewery Hop Down 151. It's fantastic. It's beautiful. You've got the mountains. You've got breweries in close

proximity to each other. Wineries. How about Bold Rock? You ever been to Bold Rock? No, I've never been to Bold Rock. Oh my goodness gracious. Oh my goodness gracious. I would encourage you to do this. I would encourage you to start from Devil's Backbone in the Wintergreen area and then

backtrack from there. You can go Devil's Backbone, you go to Three Notch, you can go to Bold Rock, Blue Toad Hard Cider, Blue Mountain Brewery, and you would have a fantastic time. Get a little food at each place to pace yourself. Make sure you're drinking some water.

150 fun, man. You would love it. And you have not been to any of the breweries or wineries on 151? Not in a while. I've been to them. I've been to Blue Mountain. I've been to Wild Wolf back when it was still around. It's just been a long time. Okay. That would be something a long time. Okay.

That would be something I think you would enjoy. The story, $91 million in tourism dollars in 2023. Absolutely unbelievable. An unbelievable number that shows the county has recovered since the pandemic. Props to Virginia as a whole. Virginia is a tourism epicenter, ladies and gentlemen. I think the next headline is a storyline that we're going to see in legacy media soon. If you could put the Carla Williams, the UVA athletic director headline up, you very well could see Carla Williams, the athletic

director at the University of Virginia, conducting national searches for its two most prominent positions at the exact same time. If Tony Elliott finishes with four or five wins in 2024, he won three games his first year, three games his second year. He's in the middle of his third year. If he finishes with, he's got four wins right now. If he wins one more against North Carolina, that would be five. He's not favored to win any of these games, ladies and gentlemen. Let's say he gets one to finish the season and finishes with five in 2024. That means in his first three years on the job, he will have a total of 11 wins. You will have some in the fan base saying, hey, we need a change at the coaching position with football. A program that's losing over a million hey, we need a change at the coaching position with football.

A program that's losing over a million dollars, more than a million dollars per home game, Virginia football is losing. Jerry Ratcliffe has made that comment multiple times on the Jerry and Jerry show. He made that comment on the Friday edition of the I Love Seville show when we talked to Tony Bennett. North Carolina comes to Scott Stadium on Saturday for a 12 o'clock kick. The last game on the schedule that Virginia is going to be favored in.

This game against the Tar Heels. It's basically a pick-em. You get three for playing at home. UVA is a four-and-a-half point favorite right now. This is the question I think you're going to start seeing percolating around the department and around Wahoo Nation. Could the athletic director have to conduct two national coaching search campaigns for her two most prominent teams in her department, men's basketball and football, the money makers for the athletic department as a whole?

Ron Sanchez is coaching on an interim tag. He will be given an opportunity, Ron Sanchez, to on an interim tag. He will be given an opportunity, Ron Sanchez, to have the interim tag removed. But if that's going to be the case, Ron Sanchez and this program are going to have to not only make the big dance, but I've been told show that they can win in the NCAA tournament, have a strong ACC regular season,

and make a deep push into the ACC basketball tournament. Carla Williams at Tony Bennett's retirement press conference said a national search will be done regardless for this position. She has already indicated there will be a national search that is underway right now for the head coaching job with the basketball team. If the football team doesn't start getting, I would say, at least bowl eligible in 2024, could she be in a position where she's doing two national coaching searches for the two most important teams in the athletic department,

and importance is defined by revenue generating? That's a storyline to follow, and one I will ask Jerry Hootie Ratcliffe about on tomorrow's program at 10.15 a.m. I think that's a storyline that you're going to see gain much momentum with Wahoo Nation. North Carolina on the docket Saturday. Right now, the Wahoo is a four-and-a-half-point favorite. Four-and-a-half-point favorite. Bill McChesney says Blue Mountain is in Nelson County.

He was there about a month ago, and he suggests you go to that one, J-Dubs. Nice. Thank you, Mayor of McIntyre. Next headline I want to put on screen due to WIC hour is one that you can join us in the conversation with, the Chick-fil-A launching a kids' content app, a streaming podcasting content app. I saw this on CNBC today, and I was absolutely taken aback by it, and then it made perfect sense to me. Chick-fil-A has got the third most market share in fast food nationally. Do you know what number one is? What's ahead of Chick-fil-A, do you think, Judah? I'd say maybe McDonald's. McDonald's? What's in the other slot?

Probably Starbucks. McDonald's and Starbucks. I had a Chick-fil-A in the market share with fast food. What do you make of Chick-fil-A launching an app where kids can watch shows, stream podcasts, do puzzles, riddles. They're getting into the content game. What do you make of this? I think it's interesting. I think it is a byproduct of the end of the pandemic,

but places like McDonald's and Chick-fil-A probably getting rid of things like playgrounds for whatever reason, whether it's safety, whether it's health. And I think Chick-fil-A has got the business, the money to back up a move like this? You're saying the app is the 2024 version of the playground at the fast food restaurant? Sadly, I think it is. Interesting. That's an interesting take.

This is my take on this. Content is currency. Content drives eyeballs. Eyeballs are attention. And attention can be monetized. And how Chick-fil-A is going to monetize this attention is being front and center with children and screens. Parents are going to say this.

I trust the Chick-fil-A brand because I know what the food is about and what the brand is about. I know that Chick-fil-A is closed on Sundays. I know that Chick-fil-A has healthy ingredients with its chicken. I know that Chick-fil-A has friendly service. I know that Chick-fil-A gets the food to me really quickly. I trust Chick-fil-A.

And because of that trust, I'm going to give my kid my phone or my iPad or let them stream stuff, stream content on the Chick-fil-A. And because of that trust, I'm going to give my kid my phone or my iPad or let them stream stuff, stream content on the Chick-fil-A app. And that content it streams on the Chick-fil-A app is going to be a commercial for Chick-fil-A. It's going to keep the brand Chick-fil-A front and center with kids. And then kids are going to pester their parents to go to Chick-fil-A for nuggets or sandwiches or shakes or waffle fries.

This is a genius move for three in the category Chick-fil-A as they try to claw back share from McDonald's, as they try to improve their position. One of the things you've noticed in the fast food wars, you've seen Burger King. You've seen McDonald's. You've seen Wendy's offer discounts in value, dollar menu, combining items. You don't see Chick-fil-A do that. You don't see Chick-fil-A discount price. Think about all the fast food spots. McDonald's offers discounts and value menus. Burger King, Wendy's, they all do. Chick-fil-A doesn't. Another argument, of all the fast food places, which one's the most expensive of the big four? I'll take Starbucks slightly out of it because it's more of a coffee play. Chick-fil-A, McDonald's, Burger King, Wendy's. The price point on Chick-fil-A, the highest, and

it's not even close. Really? Have you tried it? When's the last time you've been to Chick-fil-A? Wasn't too long ago. Oh yeah, that was on the short list of things you had not tried, and you tried it, right? You've been once, right? Yeah, I've been once right yeah i've been there okay that right there chick-fil-a they do not fight the price wars they said this is who we are this is the price we're going to charge it's going to be a premium we're not going to be open on sundays we're going to serve you really good food at top line prices you're going to love it or you're going to hate it, and folks love it. Think about it. Compare it to a local brand or a local F&B.

Who has a similar mindset? Best ingredients possible, top price points possible. You're either going to love it or you're not, but we're not going to change off our mission. Jack Brown's. I wouldn't say Jack Brown's. I wouldn't say Jack Brown's. I would say that fits perfectly. I'd say a Citizen Burger bar is way more expensive than Jack Brown's. How much is a burger?

We talked about this the other day. The Jack Brown's burger is what? 13, 15 bucks? Yeah. The Citizen Burger bar ain't that. What's the Steakhouse Burger at Citizen Burger? Steakhouse Burger is the most expensive burger. I don't think that's the most expensive burger at all.

I got the menu here in front of me. I know that's not the most expensive burger because I go there and I'm definitely not getting the most expensive burger. Let's see what it is. We got the menu going on. Jack Brown's tries to compete with Citizen on price. Let's see what it is. We've got the menu going on. Jack Brown's tries to compete with Citizen on price. Let's see here. You've got the executive is $28 at Citizen. The steakhouse is $18. The executive is $10 more than the steakhouse. The most expensive burger at Citizen is the executive. You have three at $18, the Southern the Steakhouse, and the Wild Mushroom in Swiss. Then you have the Citizen Burger Bar at 17, the Hotness at 17, and the American Classic at 16.

Jack Brown, do you know the prices of the burgers? What are the burger prices? They're about 13. Yeah, so substantially less. Jack Brown's playing the price game to try to win customers. And it's also a smaller burger, too. All right.

I would say Jack Brown's is playing the price game to gain market share, where Citizen is saying, we're going to charge for top-line prices, and people are going to pay it or they're not going to pay it. I would say, if anything, Citizen is more aligned

with what Chick-fil-A is doing than what Jack Brown's is doing. Jack Brown's, I love both Jack Brown's and Citizen. I think Jack Brown's is more in line with we're going to beat you on price. Okay. Just my two cents.

Yeah, deep throat. Jack Brown's is a bargain relative to Citizen. But Happy Hour at Fitzroy was the best value I found for a burger. I think the best value for a burger. Have you had the burger at the C&O bar? Late night? Not recently.

You should try it. Have you been to C&O bar? Yep. Okay, what's your favorite item at the C&O to get? Oh, man, I think the last time I was there, I had an old-fashioned. Okay. Try the late-night burger at the C&O bar downstairs.

That's one of the best values you're going to find in Charlottesville. Not even close. The burger is off the chain. Chick-fil-A getting into the content space, that's genius. That keeps you top of mind with kids. There was a time where you could buy commercials in Rugrats, in Doug, in Saved by the Bell, in California Dreams, during Saturday morning cartoons, or on Nickelodeon. And you would stay top of mind with kids by buying ad space with Mark Summers.

What was Double Dare? Mark Summers? On Nickelodeon? I think that was a little after my time. How old are you? How old am I? Older than you. Older than me, okay.

I'm almost 50. Playing it close to the vest over there I remember a lot of the Nickelodeon shows what's the Nickelodeon shows you remember watching? oh man I mean the big one was was it Double Dare? is that what it was called?

it's the one with the green slime maybe I do remember that you can't do that on television? That's right. Mark Summers. Double Dare. The Green Slime. Yeah. Double Dare. Maybe I do remember that. You can't do that on television? That's the one that I remember. Yeah. That's the one that I remember. Not Double Dare. Was that like a game show?

That was a game show. Okay. Yeah. I don't think I caught that. There was a time where you could buy ad space in these shows, on these time slots, and be in front of kids. Yeah. Now you have to be in the content game.

And that's what Chick-fil-A is doing. I would not be surprised if you see others do this. Time will tell. Last topic of the show for today. This is another place you should have been to. Have you been to Pineapple Pizzeria in Fry Springs? No, I haven't checked it out yet. You would love this. Guys, Pineapple Pizzeria in Fry Springs? No, I haven't checked it out yet. You would love this. Guys, Pineapple Pizzeria

in Fry Springs. We went, my family and I, our two boys, to Jackfest where Foxfields is located now. Always been located there. We enjoyed Jackfest. They had bounce houses for kids. They had a beer truck.

They had food trucks. they had food trucks they had touch trucks our sons got in uh fire trucks they got in police cruisers they got on atvs and golf carts they got in dump trucks they got an ambulance they jumped in multiple bounce houses mom and dad had beers from the uh random row beer tent, spent a couple hours there under the sun getting the willies out, and then our friends and I and our family, we went to Pineapple Pizzeria and Fry Spring Station. We got three pizzas. We got the hot pepperoni, spicy pepperoni, a pepperoni, an Italian sausage. We got peronis for the parents, waters for the kids, and we finished with five gelatos for everyone there. I think the tag was

like 140 bucks for all that stuff. It was absolutely fantastic. The pizza is light. It's airy. It goes down easy. I have a slice for lunch after this show is over, the hot pepperoni with the peppers that come on it. This place was dynamite. It was absolutely dynamite. And I would say this. What Johnny Rinalis has done with Guadalajara, with Pineapple Pizzeria, with those barcos.

Have you tried the New Jersey cake donuts in Fry Spring Station yet? The Marie Bette offshoot? No. You would love that. You've got to get out there. You would love that. The cake donuts from New Jersey are fantastic as well. That Fry Springs Quarter is a culinary destination.

And Pineapple Pizzeria exceeded my expectations. Well, that's great. So it's a good... It's a good... What's the word I'm looking for? Now that the fifth... What is it? Sorry.

Now that the pizza place on the corner is gone, we have a suitable replacement. What pizza place on the corner is gone, we have a suitable replacement. What pizza place on the corner? What was it called? I've drawn a blank. Which corner? Down there by where... Isn't Pineapple on...

You're talking about Anna's? No. Anna's Pizza on Maury Avenue? No. You're talking about Fry Spring Station? Yeah, that's what I was talking about. Yeah, Pineapple Pizzeria is the new Fry Spring Station. Oh, is that in the same spot? It literally is in the same spot.

It replaced Fry Spring Station. I didn't realize it was that spot. It's the exact same spot. Nice. The exact same spot. John Blair, Chick-fil-A's move is brilliant. This is a play for families and to distinguish them from McDonald's, Burger King, and Wendy's. Who eats the most fast food? Kids do. Do you suspect we will see a

copycat effort from the other three? Absolutely. I absolutely do. Carly Wagner says, they often have special movies and such for Christmas that I assume were produced or endorsed by Chick-fil-A. So future Chick-fil-A characters like the Hamburglar. This is basically like the Hamburglar. She's 100% right. Or Big Bird. Is it Big Bird with McDonald's? No, that was not McDonald's.

What was the guy? It was McDonald's, right? That would come to you. I remember having a birthday party when I was a kid at McDonald's and Ronald McDonald came out to the birthday party. Do you remember when we were kids we would have birthday parties at the playgrounds?

My parents either rented it out, knowing my parents, they didn't rent it out. They just told us, they just told my family, my friends and their parents to meet us at McDonald's and they didn't pay the rent out fee. Maybe they did because Ronald McDonald definitely came out and partied with us. We had cheeseburgers, we had nuggets,

we had french fries, we had sodas, and we played at the McDonald's playground. That was birthday parties multiple times for my brother and I. This is the 2024 version of that. It is absolutely brilliant. And I will bet you, my son is going to find out about this

probably from watching Blippi on YouTube, and he's going to say, I'm going to see what the Chick-fil-A app is all about, and my mom's going to be like, I trust, my wife is going to be like, I trust Chick-fil-A, download the app, you can watch this in the car. And then he's going to want more nuggets. It's a brilliant idea. You're going to be telling us all about the new shows. Well, our son is going to be pestering us with the new shows. And that's going to be how more Chick-fil-A is purchased in the Miller House. It's absolutely brilliant. Any closing thoughts, Judah Wicara?

You know, I think Chick-fil-A is smart. I think I'd like to see what they come up with and the fact that it's a Christian-based company tells me that it's going to be an easy sell for parents who may be worried about what their kids are getting into on apps like YouTube. Bob Shotta, what's the new place for Pineapple Pizzeria for parking? Fry Spring Station was so hard to find for parking. It's a great question. That's the tough play for that pizzeria, Shotta. But I would say Bob Shotta, the mayor of Birdwood,

one of the princes of a Bocce restaurant. I would say that Fry Springs, the neighborhood, has become more walkable than when Fry Springs first was there. I would also say the disposable income in the Fry Springs neighborhood now versus the disposable income where Fry Springs Pizza was five years ago, the disposable income is even greater now in the Fry Springs neighborhood. And because the neighborhood is more focused on walking and the neighborhood has more disposable income, I think today is a stronger spot to be in if you're one of the restaurants in the Fry Springs neighborhood than in 2019 or 2018 or when Robert Sarver, the manager of the Downtown Grill, one of the key guys at the Downtown Grill, partnered with the Stephen Perry Group out of Lynchburg to launch Fry Springs Station, what, 10 or 15 years ago.

Remember, Fry Springs Station was launched initially by a restaurant group out of Lynchburg to launch Fry Spring Station what, 10 or 15 years ago. Remember, Fry Spring Station was launched initially by a restaurant group out of Lynchburg. The Steve Perry group. And then it transitioned from that to P.K. Kamath and his team taking over Fry Spring Station and now it's a

I was so impressed by the pizzeria and its current iteration the Monday edition of the talk show Judah Wickauer, Jerry Miller thank you kindly for joining us so long everybody Thank you.