The I Love CVille Show With Jerry Miller! - When Will UVA Sports Implement A Digital Paywall?; Is There A Future For Radio Without UVA Sports?

Episode Date: June 23, 2026

The I Love CVille Show headlines: Lars Tiffany Files $1.4M Lawsuit Against UVA When Will UVA Sports Implement A Digital Paywall? Is There A Future For Radio Without UVA Sports? A Widening Wealth Gap & Its Impacts On CVille Area “Roundabouts” Are In Vogue, Best Spots For Them? The Most Institutional People & Brands In CVille Area 900 Rugby Road Sells For $1.55 Million Do Need To Rent Office Space? Contact Jerry Miller Read Viewer & Listener Comments Live On-Air The I Love CVille Show airs live Monday – Friday from 12:30 pm – 1:30 pm on The I Love CVille Network. Watch and listen to The I Love CVille Show on Facebook, Instagram, Twitter, LinkedIn, iTunes, Apple Podcast, YouTube, Spotify, Fountain, Amazon Music, Audible, Rumble and iLoveCVille.com.

All right. Good Tuesday afternoon, guys. I'm Jerry Miller, and thank you kindly for joining us on the I Love Seville Show. Great to connect with you guys through the water cooler of content and conversation. This, the water cooler of anything and everything Charlottesville, Almarl County, and Central Virginia related. We encourage you, the viewer, and listener to join us in the discussion. Help us shape the show. We want to crowdsource content. I don't want to break the news. I don't want to originate the news. I want to offer commentary and analysis. on news that is important to Charlottesville, Amarral and Central Virginia, with the help of you, the viewer, and listener. Our DMs, our inboxes, our emails,

they're open. Sent us storylines. There's a lot I want to cover on the show. And Bill McChesney's right. That headline is, is there a future for radio without UVA sports? Because William McChesney makes the point that football and men's basketball

are broadcasted on 97-5. Certainly football is 3WV. We're going to lead the show with UVA sports content. Normally that's at the bottom of the show. And we had the Jerry and Jerry show, which is the most watched and listened to UVA sports talk show out there. It's not even close. The most watched and listened to talk show

that's tied to UVA sports is the Tuesday morning show we do right here on the I Love Seville Network, yours truly, and Jerry Rackleft, the Virginia Sports Hall of Famer. One of the talking points from today's show has really gained momentum and traction. And I see a future as someone who makes his living

with content, with media, with relaying information to people. That's one of our businesses. I see a future with the UVA Athletic Department that is more content-centric. It's no secret. Athletic departments may generate a lot of their revenue, through television broadcast deals, through TV deals.

The Atlantic Coast Conference has got a deal with ESPN, and this deal pays each school sizable amounts of money, and it's no secret that athletic departments are right now strapped financially for cash. That's why we need to champion, we need to celebrate, we need to give major props to donors that are contributing to the University of Virginia, for example, friends of the program,

Scott Wagner and Krista Norman. $5 million from Dr. Wagner and Kristen Norman. They're friends. They are one of our early clients with our organization, our firm that started 18 years ago. They do business the right way. And as a result of doing business the right way, the honest way, they've done very well for themselves. We should all champion and celebrate as a community, men and women that are from the community, that are able to launch businesses that are profitable, wildly successful,

that also make the community a better place than when they first arrive. It's called conscious capitalism, social entrepreneurship, running a business that's in the black that drives profits that leaves the community in a better spot before the business when compared to when the business first started. That's what Kristen and Scott have done with their practice. And because of their success, they're giving back five, million dollars. It's these type of donations that are keeping the athletic department afloat,

and it's these type of donations that are taking the athletic department in this new era of fandom, if you may. Frankly, the headwinds for fandom and for the athletic department are pretty well documented. Take this Lars Tiffany story. UVA, Carla Williams, the athletic department, and Lars Tiffany, the Board of Visitors, they're in a now much documented brouhaha. Lars Tiffany is suing the University of Virginia for breach of contract. And here's a man who led the school to two national titles in 2019 and 2021. And right now, he's asking for $1,400,000 and has requested a jury trial. He's filed a civil lawsuit against the school in Almar County.

Online records document this. And according to a copy of the lawsuit, Seville right now is talking about this and they're reporting. Lars Tiffany was offered and accepted a three-year contract extension, which he signed and returned to the university on April 2nd. The university is saying that contract extension, that three-year contract is void because Lars Tiffany, agent had a conversation with the athletic department about adding a fourth year to that three-year extension. And the athletic department now is saying, hey, when you wanted a fourth year and started talking about a fourth year, you reopened the negotiations for this contract so that offer we emailed Coach Tiffany is null and void. We understand you signed it. We understand we sent it to you.

We understand you sent it back to us, but once you started talking about that fourth year, you reopen the negotiation so that three-year contract extension is no longer on the table. Lars Tiffany and his representation is saying, not so fast, my friends, give us that money, and now there's a lawsuit. This is getting ugly. It's ugly because Lars Tiffany is well-documented a good guy. for the most part has done coaching at the University of Virginia, the above board way, and the honest way. He's also won two national titles.

I mean, the year he got fired, this past year, he won the ACC Championship for goodness sakes. Okay? But it's also an indication of how challenging the college sports landscape is. Carla Williams has made it very clear to UVA varsity teams, their head coaches, and their fans, that each program is going to have to be self-financially sufficient in the immediate future. Basically, they're going to have to endow themselves. Go to heavy-hitting donors, get money, collect that money, figure out a way to invest that money strategically where it spews.

Return on investment every year. The base or the principle may not be touched. The return on investment, the interest, the growth piece will be what sustains the program and the athletic department can basically have the, these teams operating under the UVA sports umbrella without really financially supporting these teams. That's how challenging the landscape is. I mean, geez, Louise, Louisville, the University of Louisville has indicated that they are in

a $30 million deficit this past season. $30 million for not quite a blue blood program, but almost a blue blood type of university and athletic department. They operated $30 million in the hole. This has me thinking, I talked about this on the Jerry and Jerry show, and it's resonated with a lot of viewers and listeners, about what the future is for UVA sports and how it applies to fans. Right now, the joint venture, which is well documented, the joint venture is tied to taking content and putting that content on radio stations, and it's 900. Rugby Road, not 990, Judah. So that headline needs to change. Taking that content and broadcasting it on radio stations across the Atlantic Coast Conference landscape.

We see it locally here in the Charlottesville Radio Group. There's a joint venture, there's some kind of ad revenue share agreement that's in play. The media group, the Charlottesville Radio Group, their representatives are selling slots within the the Virginia Sports Radio Network. UVA's sales representatives can sell some slots there. They can sell branding positions at Scott Stadium, branding positions on the marquee, the signage, the scoreboard. Eventually, we'll see branding positions on jerseys.

That'll happen, just like in professional sports. And I'm of the mindset that we will see a world where the athletic department, that's strapped for cash, that's looking for incremental revenue sources, is going to paywall its content. We will see a paywall content landscape. Well, Virginia Sports is going to say the Athletic Department, we are not going to offer access to these radio stations

across the Mid-Atlantic to carry our color commentary, our play-by-play commentary, our game content. We are going to put this on our own platform, And we're going to limit access to this unless the fan pays money to us to access our broadcast. Now, Virginia, it's athletic department, it's going to big time enhance that execution. There'll be video. There'll be robust analytics. There'll be visuals.

It'll be a much more enhanced and robust execution of game day, if you may. eventually the athletic department is going to go to fans and say if you want to watch and listen to our game we are going to if you want the podcast if you want the behind the scenes the pregame the post game if you want all that jazz you're going to pay us X amount of dollars to access our content and that's going to be an incremental revenue source for the athletic department and in that scenario what's going to happen is they're going to make the game day experience much more exclusive, certainly if you're not in person. Well, maybe in person as well because you're going to have to pay more to get inside the stadium. It's going to be,

I hate to say this, the stadium experience, the arena experience, especially for the marquee sports, are going to be for the wealthy. I mean, because, I mean, frankly, it's already for the wealthy, how expensive it is. But the non-in-person experience is going to have a gatekeeper tax as well. And in that scenario, I wonder what the future is for UVA, what the future is for radio. I mean, how much of what's happening in Charlottesville Radio Group right now is tied to having the UVA brand associated with it? I mean, you've seen it, even on the FM dial, look at how many of the institutional names are no longer working there. I mean, Sherry Taylor's out at Z95, Highway John is out over there. Think about the institutional names that have gone missing from other radio groups.

I mean, Joe Thomas is a good example. Vinnie Kice is a good example. That's just off the top of my head. What are some other examples, viewers and listeners, the institutional names and brands that have gone missing from legacy media? Sharon Gregory at NBC29 is a good example. Casey Hot at NBC29. is a good example.

Norm Spouse, albeit he probably retired. Is Steve Rappaport still there at NBC29? Viewers and listeners? I haven't watched NBC29 in the news in a very long time. My point is this. At a time where athletic departments are basically begging influential and wealthy donors for money to float their departments,

they are brainstorming left and right, incremental revenue sources for their departments. And the most obvious one, because they have the color commentator there, they have the play-by-play there, they have the sports information directors there, they have the assistant athletic directors there, they have the interns there, they have the videographers there, they have the photographers there, why not if you're the athletic department at the University of Virginia,

do you say, I'm going to take my contact, my content, and if you, the average Joe or average Jennifer fan wants access to my content, there's going to be a yearly fee of, say, $250 that you will pay us. And for that $250, you will get pregame and post-game coverage, in-game coverage, podcast content, locker room video audio access press conference access box scores and all the other jazz that 250 yearly pass may include a meet and greet with a couple of teams of your choice maybe a UVA jersey or a UVA hat and access to one or two games per season one or two games fall one or two games winter one or two games spring. If they get

150,000 fans to pay them $250,000, they've just created $37,500,000 of incremental revenue. If they get 300,000 fans to pay them $250,

that's $75 million of incremental revenue for the Virginia Athletic Department at a time where it's basically begging for money. I hate to say it, but that's the future here. And this came up on the Jerry and Jerry show this morning. This television deal, this, this, everything is tied to TV contracts and Notre Dame with NBC or the Atlantic Coast Conference with ESPN or the SEC with CBS. The TV contracts aren't nearly as important anymore. You're watching the NFL, forma, it's, it's

in a contractual relationship with Amazon Prime. You're watching the MLS in a contractual relationship with Apple TV. You're watching Netflix stream the biggest fighting, you know, events of the year. I mean, the Jake Paul, the, the, the Mike Tyson, for example, are on Netflix, Paramount Plus is the home for UFC. UFC is no longer a pay-per-view event. It's now on Paramount Plus. It's wild.

You're watching the NBA playoffs on Prime. It's not a broadcast television relationship anymore. It's this new age of media. If my company can invest $75,000 into video broadcasts broadcasting equipment and air a talk show on 27 social media channels at the exact same time, basically creating a media company that is the most watched and listened to media platform in the entire region. What can a university with hundreds of millions of dollars and Buku human talent do?

I mean, think about it. I own one of the most watched and listened to media platforms in the region through a $75,000 investment in some ingenuity and some hard work. What can Carla Williams do with a stable of assistant athletic directors, John Freeman, Corey Alexander, the Magic Man Jimmy Miller, Ahmad Hawkins, Jeff White, and all her sports information directors. and they have a monopoly on the content. If they say to the fan base, it's no longer on FM and AM radio,

you're going to pay us this $250 fee. The fan base is going to be pissed off, but then they will do it because we're passionate fans, and it's a monopoly, and there's no other choice. And when that eventually happens, and I see the athletic department at the University of Virginia watching the show literally right now, as do I see the,

a stable of legacy media watching the pro i literally see them on the phone i'm holding right now watching the show as i speaking charlesville radio group what do they do if they do not have the uva sports contract the uva sports relationship like if you don't have football on 3 wb or you don't have sports on the weekends like what does that do to their their revenue generating potential. Like you see the domino effects of what this ever-changing landscape is doing. And it's unfortunate because if you don't respond quick enough, if you don't innovate quickly enough,

then you're going to be left behind. Look at the Daily Progress. Did you know the Daily Progress has to print its subscribership? How many subscribers it has? I looked recently, the Daily Progress is less than 3,000 subscribers. You can't access the content on DailyProgress.com without being a paying subscriber. Less than 3,000 people are doing it now, ladies and gentlemen. It's a wild time.

And, you know, Virginia's got to protect its brand. That's what it has. And when Lars Tiffany is filing a $1.4 million breach of contract lawsuit, the UVA brand gets dinged. I mean, there's a story at a Raleigh, at a Raleigh, North Carolina, that UVA, and Chris Graham covered this at the Augusta Free Press. There's talk right now that the University of Virginia Athletic Department does not have a contract in place for the season opening game against NC State that was supposed to be held in Brazil. And the third party that was hosting that matchup, UVA and NC State, they could not execute

the contest. It could not be done in Brazil. That's why it's being done in Scott Stadium now to open the 2026 season. The penalty clause with that third party was a millionth, multi-million dollar payout to the University of Virginia. Chris Graham at the Augusta Free Press through Freedom of Information Act requests has discovered that the University of Virginia contract with this third party is nowhere to be found. NC State has the contract. contract. NC State's going to get paid by the third party. Evidently, UVA doesn't have that contract. And it seems to be kind of this like cacophony of contractual contractual screw-ups here, this Lars Tiffany scenario, and now this Brazil season opening conundrum. Anyway, that's the lead of the show here on a Tuesday. I generally save this for the end of the show, but I found this extremely,

fascinating. I want to give some attention to a partner of the show, Charlottesville Sanitary Supply and Charlottesville Swimming Pool Company. Sixty-two years they've been in business, Andrew and John Vermilion. The Vermilions are five generations in Amarro County. Three generations of running the business on East High Street. They have an online portal, an online store, Charlestfulanitary Supply.com, where the product is delivered to your doorstep for free at price points that beat the big box brands. And they're swimming pool company, Charlottesville Swimming Pool Company, is who you contact for anything, swimming pool construction, above ground or in ground, water testing, swimming pool covers,

swimming pool robots for cleaning the pool and swimming pool shade. Charlottesville Swimming Pool Company. James Watson has this question. I'm curious if they're looking into having more concerts at Scott Stadium. I imagine the revenue was pretty high for Luke Bryant. I know there's a lot of cost in managing a concert, but the two big summer concerts at one spring concert could be money generators. The field generally since empty 358 days a year. Great question, James Watson. I'd love seeing the lacrosse Final Four and national championship here in Scott

Stadium. I've been one of the most loud and significant proponents of sports tourism. Why is there no sports tourism in Charlottesville or in the Charlottesville area? Like the youth soccer tournaments, the travel soccer tournaments, travel across. Why is the sports tourism so missing? You know, and you, the viewer, and listener, will you feel nickeled and dined if game day on, that is generally on the radio, is put behind a paywall with the athletic department? How burned will you feel? And then how quickly will you get over that feeling of being nickel and dime?

to opening up your pocketbook or your wallet and paying the $250 yearly fee. It would be like a league pass. Put your comments on the feed. I'll relay them live on air. Judah Wickower. Sports is not your Baileywick, Ballywick? Ballywick is good. Anything you want to add to this, or do you want to get into some of the talking points on the rundown?

I think we can get into some talking points on the rundown. What's the headline and intrigued you the most and why? And welcome, Judah Wickhauer. Thank you. Thank you. Thank you. Hold on a second. There we go. 30 minutes into the program here,

and Judah's now framed his two shot. I framed your shot because you never know how you're going to move. 30 minutes. And I turn towards me. You know, I mean, I... Thank you, Patrick McCadams. There's so much we could say about a widening... Love you, Pat.

But I think roundabouts is a great topic. I think they're gaining some appreciation. in our area for the possibilities. Roundabouts are hopping up everywhere. Zion's Crossroads, Crozet, Whole Foods, Hillsdale, Diamond Interchange, popping up everywhere the roundabout. What are the next great spots for roundabouts? I'm a huge fan of the roundabout.

Initially, I don't know what to do with the roundabout. Initially, I try to ride right over the middle of the roundabout. I don't like to go the circumference of the roundabout. I like to take the radius and make it all the way across, which you wouldn't necessarily make that the radius. But that's generally what I do. The diameter. Then I freak out.

I'm like, oh, I can do this roundabout. This is no problem. You need to go fast enough. You get some air. The Tasty Freeze Roundabout is another example. An orange. Where would you put another roundabout due to what coverage? You get the right lower thirds on screen.

I think my first choice would probably be, would probably be Fifth Street Station. Fifth Street Station where your parents live down that way, around about? How's that going to work? In front of the Wawa? At that T intersection, I think, I mean, the whole thing is just a mess, but I think there's actually, I think there might actually be a map with some plans for something like that out there. It would be interesting.

Let's see. I think the idea for Fifth Street Station is that traffic would have to come down the side one way and go up the other way. So there would be two one ways heading towards getting out onto Fifth Street. So coming down would be a one way and then going up to Wegmans would be a one way. Judah wants to slap roundabouts all over Charlestville and Almore County. Let's do it. Neil Williamson, president of the Free Enterprise Forum, is watching the show. Sports tournaments fill hotels over the weekends. Charlottesville hotels are full in the weekends, weddings, winery, sports.

The need is midweek hotel stays. So he's saying that's one of the headwinds of sports tourism. Vanessa Parkill says she will not pay to engage with UVA sports. I'm sorry. Maybe a one-off for Virginia Tech during football season. I totally understand, and I think a lot of fans would feel that way that they would not pay for a league pass or a Wahoo pass for the entire season. Unfortunately, I think a lot of people would, and we know the athletic department is struggling for money, and if you figure out a way to get 150,000 fans to pay you $250 for a yearly pass, you just made $37.5 million. I mean, Carla Williams, the athletic department is still watching the show right now.

This is an easy way to figure out $40 million of incremental money. I could put this system into play in a calendar year, with a calendar years of hard work. I can figure out a way for you to, minimum, I would bet you, make $40 million. Minimum. James Watson watching the program. The K-Tech and DeLora Belvedere needs a roundabout. The roundabout is such a better execution than the traffic light. Yeah.

Why do you like the roundabout ahead of the traffic like Judah Wickhauer? Because of flow. Because it keeps traffic moving. Because once people get used to it, it's a simple solution. As we've seen on Hillsdale, they can be put up relatively quickly when they want to. And it's just, I think the only issue that we run into is foot traffic. How do you get foot traffic across, around, or through a roundabout? Curtis Shaver watching the program, his photo on screen.

Curtis Shaver, of any viewer and listener that's watching the show, has the best photo on screen. This is like the walk-up music that a wrestler would have. John Cena's walk-up music is fantastic. The Hulkster's walk-up music was fantastic. Curtis Shaver's walk-in music, which is his picture on the show. is the best. Is it on screen? Yep, it's on screen. Keep it up, put it back on screen over there

for Dirty Curtis Shaver. It's on screen. It's got the best one. Curtis Shaver's got a suggestion for the best roundabouts and most in vogue traffic mechanism right now in Charlottesville and Elmore County seems to be the roundabout.

Cardi says the intersection of Ridge, McIntyre, Preston, and Market Street in front of the county building. That's a good spot for it. I was thinking about that. You're talking about the five-way? Is that the five-way? What do you got? You got Preston. What's on the five-way there? Preston. Say that again. Ridge, McIntyre. Ridge, McIntyre, Preston, and Marken Street. That's a four-way. No, that's, yeah, that's the one, that's the one

where the Wendy's is, in the county office building. Yeah, yeah. Right? Yeah, I could see that. That's a roundabout potential. And just down the road, what about, What about Harris and McIntyre? Harris and McIntyre. That's a good spot for a roundabout. Harris and Rackintyre. That's a good spot. I thought Harris is one of the most

underperforming gateways. Is that where Bailey printing is? That's where Interstate used to be located, right? Yeah, yeah. Was on Harris, right? Yeah, just a, yeah, a few hundred feet up. Harris Street, that's right. Bish Bailey, the Bailey family, own a lot of Harris Street.

The Wells family still owns where the interstate location was located. Okay. I've always thought that, is the Wells family watching the program, love the Wells family. I've always thought that Harris was one of the top five most underdeveloped stretches or corridors in the city. it's well documented which ones I think are the most underperforming or have the most upside or potential cherry avenue high street i still think preston is Harris has got to be on that list yeah rose hill is on that list no doubt the upside for rose hill ladies and gentlemen significant upside right there the roundabout is a not only in vogue but you've seen it position in some of the most key stretches of transportation

in our urban ring I mean even Zion's Crossroads is not in the urban ring and look at what it's doing the divergent would you call the roundabout on pantops a roundabout

divergent diamond interchange I wouldn't call that a roundabout that's the second cousin of a roundabout that's the retarded I don't like that word at all I think that's the red-headed stepchild of a roundabout? You don't think that's a version of a roundabout?

Unfortunately, haven't had to go through there in quite a while. I have forever failed to see how that changes anything. Philip Dow watching the program, the mayor of Scottsville, his photo on screen. Even though I graduated from UVA, I will also not put any money into

UVA sports because of the cost for season tickets to get rid of the middle class to support the billionaires. I know, dude, I trust me, my parents got caught up on that. My parents had season tickets to UVA football when we were growing up. And as we were getting older, my brother and I, this is before, while we were still in high school or middle school, my parents lost their season tickets because they were asked to continue to donate money. And my dad said, enough is enough.

The football team stinks. I'm not going to donate thousands of dollars to maintain my season tickets. And it was a bummer because they sat in the same group of same section, knew the same people, and pre-game in Tailgate, did it six or seven times a year, and we all look forward. to it. I get it. I 100% get it, Philip Dow. But Chandler Morris costs $1.3 million to quarterback Virginia football. De Ritter, the Belgian bully, needs millions of dollars to return to Charlottesville instead of turning professional. Grunlow's getting paid. Chances getting paid. The Ritter's getting paid. We have two starting quarterbacks on the football team right now, one that was the quarterback at

Missouri in the southeastern conference and one who opened as the quarterback, the starting quarterback with the pit panthers. The quarterback position now, if Chandler Morris got 1.3 million, how much do you think two starting quarterbacks cost? This is the era we're in of pay-to-play. And if we're going to win in a pay-to-play scenario, it's going to cost more money to run an athletic department. They're going to need to figure out ways to make that money. Conan Owen, the roundabout needed at dairy market. Preston 10th and Grady, what a mess. Definitely.

That is an absolute nightmare right there. And it seems like they try to do the poor man's roundabout right there at Preston and Grady. And I think that's the problem because you hear about people ending up going down the wrong way of a street because they get confused. Conan Owen also says a roundabout should be surrounded by a moat of molten lava. in a molten center.

So people who cannot figure out how to navigate the roundabouts will die. We'll no longer be an issue for the rest of us. Handsome Hank Martin watching the program. As Vida and the city county are so enamored with them, it seems roundabouts would be effective at a hydraulic road, Lams Road, Whitewood Road, and also Route 20 and Route 53, Monticello, Thomas Jefferson Parkway, and US 250 and Peter Jefferson Parkway,

all great suggestions from Handsome, Hank Martin, who continues to make the program better. John Blair has a response to James Watson. To James Watson's point, John Blair says, his photo on screen, why not a Savannah Bananas game at Scott Stadium? Clemson did it with their football field. There's so many ways that the Athletic Department could drive incremental revenue. You know, it's the same thing, dude, I'm going to make an analogy here.

How's this, viewers and listeners, for an analogy for you? The UVA athletic department and how it executes day-to-day operations is akin to Charlottesville government and how it executes day-to-day operations. Charlestville government in City Hall is so reckless with their spending. 6.2 million for 2000 Holiday Drive. The remodeling of Beaufort Middle School. The unwillingness to accept free money from the university. of Virginia and from VDOT for the West Main StreetScape Project a handful of years ago and now considering the West Main StreetScape project when the cost of goods with labor

and every other material cost associated with the project is much more expensive while the contributions from UVA and VDOT are missing. It runs its business inefficiently and as a result the customer is expected to pay more with meals taxes, real estate taxes, and personal property taxes. Same thing with the athletic department. Let's screw up a contract with Lars Tiffany. He takes us to court.

1.4 million. It may not be a full 1.4 million that Lars gets paid, but he's going to get paid. Let's not have a contract in place with this third party and this game, the season opener in Brazil. do they lose on the payout there? I'd love to get some clarity there. The Brian O'Connor scenario.

The Bronco-Medanhall scenario. Right? So many examples. And then the expectation is, oh, don't worry, the fans will cover the float. The fans will cover the mistake. And that's why, I mean, the basketball. program. There's going to be a licensing fee if you want tickets and seats.

You're going to be paying a flat fee up front and then your ticket prices. And if enough people continue to do it, they're going to keep doing it. William McChesney says, yeah, and they're also going to dump a bunch of money into Walker now as well. Is that Walker Upper Bill McChesney? Is that right?

And Williamson, Neil says, is it underperforming on Harris Street? or ideal for an industrial development. And the point he's making right there is we know Charlottesville needs significant industrial warehouse space, for example. Here's another example, is my mentor, Bill Nitchman, saw Bill this morning. Bill Nitchman made a fantastic living as a landlord leasing wet lab space. Try to find wet lab space for,

any of the University of Virginia researchers or technicians or scientists or doctors, any of the biotechnology in the area. It's few and far between. And if you have proper wet lab space, you can charge a premium price per square versus non-wet lab comparable space, comparable square feet. Another example of this, one of our tenants, a client I work with, I've told the story in the passed on the program, significantly behind on rent, a biotechnology lab. As a result, we repoed the equipment. The equipment, my client, what we do is we solve problems for wealthy people, went to me, sell this equipment, figure out how to sell this biotechnology equipment.

We'll do a revenue share on every piece of equipment you sell. You know a lot of people. 95, $97,000 later on the biotechnology equipment. It's taken some time, but $95, $97,000 in equipment cell makes up for a lot of back rent, and it allows a firm like mine to have a sizable infusion of capital on a book of business we never budgeted for at the beginning of the season when doing our modeling.

Just sort of biological safety cabinet, that's in the, where the hell how would you characterize where? In a dungeon on Dale Avenue, in the garage, in the Dale Avenue next to it, there's three biological safety cabinets that retail for I mean, you know the number.

Was it like $6 or $7,000 each? Yeah, probably knew. Six or $7,000 each? I know. That was the used price. I found two buyers for them, sold it to them for $2,500 a piece. Next headline, what do you got, Judah Wickhauer?

at the 115 marker on the water cooler of content and conversation. James Watson says that's a great one, John Blair. I know some folks are saying that hotels are booked during that week, but I don't fully buy it. UVA has at least 800 new hotel rooms now between the Darden Hotel and the new hotel. There had to have been eight other hotels built in the area in recent years so we can support sports tourism, in my opinion, not to mention other college tournaments.

James Watson, I'm with you. Why is there not an opening day round one of the NCAA tournament here. Right? Why are there not showcases where UVA coaches can host individual sports showcases here in Charlottesville?

Have like a lacrosse showcase for high school athletes, a soccer showcase for high school athletes. I see this with these gold tournaments and these JCT tournaments in squash at the Borshead, these silver tournaments where they literally attracting

two, three hundred, kids to a tournament at the Borset. And for Thursday, Friday, Saturday, Sunday, families and their children flock to a state-of-the-art squash epicenter at the Borset, funded by Jeffrey Woodruff, to compete in the highest level of squash, a JCT or a goal tournament, maybe a silver tournament, so they can get national ranking points in their age group, which helps them get noticed by college coaches. At these JCTs and these goal tournaments,

coaches from other programs come here to watch teenagers play. I've seen the impact with squash. Why don't we have similar type of situations with soccer? When I was growing up, soccer was our sport. My brother and I played for the Williamsburg Soccer Club. It was travel soccer, club soccer, pay to play. The best athletes in the age group in Williamsburg on a team. My brother and I were an age apart.

we would go to Memorial Day and Labor Day tournaments in Charlotte, North Carolina, Raleigh, North Carolina all the time. We travel every weekend somewhere to play soccer games, often staying in hotels. Why is something like that these major club soccer tournaments are not happening locally? Pickleball!

You've got a state-of-the-art, newly minted pickleball epicenter at Dart and Tao on taxpayer dollars. Why is it there a major pickleball tournament here? Next headline. What is it, Judah? Sports tourism, people come, they pay, they lodge, they eat, they shop, and they leave without taxing our most expensive, our most important resources, water, schools, and roads.

Next one, what is it, Judah? A widening wealth gap? Dude. The average, the median, excuse me, not average. The median family household income now, according to HUD, and the Charlottesville metro area, Judah is what? Is it up to 136? 140. Call it just 140 for the sake of a conversation. It's 139 and change. Charlottesville, HUD, median family, household income 2026.

139,800 is the exact number. The Charlestville Housing and Urban Development HUD established the median family household income for the Charlottesville metro area 139,800. Let's just utilize 140,000 because it's a clean number moving forward. That number is going to jump even more in 2027. No doubt. And to put it in perspective, it jumped from 125,8205,000, according to HUD, 125, 125,000, 125,000. to 139,800, which is a jump of 14 grand year over year.

Wait till you see what it's going to be by 2028 when AstraZeneca has 600 people working at its new facility in northern Alamara County with a starting salary of 125K. 600 people starting salary, AstraZeneca, 2028, 125K. Keith Smith said on Real Talk this past Friday that his real estate firm is right now showing real estate to the first level executives, the upper executives, the senior executives, the C-suite for AstraZeneca right now. The C-suite and the level right below C-suite is the first to arrive as they're building and setting up the facility, recruiting and basically laying the groundwork of the foundation for what's going to be the world headquarters of a. a global conglomerate. And he's saying, right now we're showing real estate to these folks. These are the people that make way more than the starting salary of 125,000.

So Judah Wickhauer, I ask you, you're a very smart person. The cause and effect, the pros and cons, the impacts and influences of a widening wealth gap in our area. Put them into perspective. Oh, man. I mean, it affects so much. It affects where people live. Once, you know, we've probably talked about this before, but the fact that if there aren't houses that people working for AstraZeneca want to live in,

they'll find places, they'll find houses in places like Fifell and other areas. And that'll bring up the prices of the houses because they're going to, you know, They're going to come in and throw around some money. And people get pushed out, and we end up with problems like we're having now. Where businesses are saying that we can't find people to work because people don't want to travel far enough to, you know, they don't want to live so far out that they're making a 30-month. minute, 45 minute, you know, travel time one way just to get to work, especially if it's not paying enough and nothing's paying enough. Amenity effect, you'll see the businesses we love close because they won't have the staff

to run the businesses. Your beloved brands will close first. You'll see them replaced by businesses that the incoming wealthy drive demand toward. Your institutional brands close, new brands replace them that have no nostalgia or charm

or quirkiness to them, which is what makes Charlottesville great and which separates Charlott's from every Main Street in America. Yeah, wait until we no longer have you know, like a wayside chicken.

My wife and I... And it's replaced with a national brand. My wife on Sunday said, what do you want to do for Father's Day? And I said, in the morning, I want to wake up and sleep in a little bit. She said, done. I come up, I wake up, 8.15, 8.20.

Might have not even been that late. Get into the kitchen, into the living room. my two sons, my wife, have cards, and a Father's Day gift for me, makes bacon, egg and cheese sandwich for me. Open up, I get a bathing suit from Roebuck, which I sorely needed, and had the best cards created by my sons and my wife. It was awesome. She says, what do you want to do next?

I said, I want to go play squash with one of my best friends. Go play squash for a couple hours with one of my best friends. She says, what do you want to do next? I said, how about we go out to lunch? I said, okay. She goes, where do you want to go out to lunch? And I think about it. And I'm like, here's an opportunity for me to pick a lunch place that we would never otherwise do

because it's Father's Day and I get a first pick. And I don't have to cater to my two sons in this circumstance. But I also know as a parent that I got to pick a place where my three-year-old and my eight-year-old with their everyday normal behavior, we go to, they can basically run a muck. We're working on it. We're working on it. So I decide on Dirty Nellys. I go to Dirty Nellies with my wife and our two sons for lunch.

It's daytime. It's completely family-friendly. We sit in the back room where they used to have the arcades. There's still one pinball machine back there. This is where the bathrooms are. It's got a side entrance and exit. We order at Dirty Nellies the massive pretzel, French fries, and a 12-inch Italian sub.

I'm going to tell you right now, that Italian sub that I had from Dirty Nellies, was amazing. It was fully loaded. The bread was as fresh as it got. We cut it into fours. My wife and I shared it. The boys ate the massive pretzel. We all ate the French fries. And I had a couple of beers. And it was as good at lunch as I had in a long time. Then we finished it with some swimming time in the pool and a cookout with the family. Fantastic Father's Day. The Dirty Nellies, the way sides, the spud nuts of the world. These quirky, divey, nostalgic places,

you talk the impacts of a widening wealth gap will be the first to go because those will either not have the staff or they'll have the rents escalated or the staff won't be able to afford to live here to work there. and eventually they will be replaced by what is called the amenity effect, businesses that are demanded by the new influx of wealth local. I want to have a theme this week on the impacts of the winding wealth gap

in the Charlottesville and Almore County area here on the I Love Seville Show. That will be a continued theme where we encourage you, the viewer, and listener, to offer some suggestions as well. So Flutter DMs and our inboxes on that. Next headline, Judah Wiccaro, what do you got? Let's see. We've got most institutional people in brands in Seville. Mack McDonald was put on the list right there.

Interestingly, the former play guy for UVA sports. Ralph Samson is obviously on that list. Dave Matthews is on that list. Jerry Rackleff is on that list. Buster from Riverside has got to be on that list. Frank Wells from Little Johns who's I believe he's passed away. William McChesney, has he passed away?

Is Frank passed away or is he still alive? I remember drinking beers with Frank at St. Martens, the windowless bar 20 years ago. He had a mug hanging from the bar rafters at St. Martens. Who else is on that list, Judah? Hmm. Man. Dave Norse is on that list.

Judah's overthinking in here. Who else is on that list? Ken Elzinga, Larry Sabado. John Castine since passed away is on that list. Would not say Jim Ryan is on that list. Actually, saw him yesterday. Scott Wagner? What?

Scott Wagner. We'll throw Scott Wagner on that list. Judah giving Scott some love over there. $5 million donation certainly doesn't hurt that. Who else is on that list? The Vermilions. John and Andrew Vermillion, getting a tip of the cap from Judah Wickhauer on that list.

I'll give them that. Institutional people and brands. The brands are easy. Riverside. Botoes. Wayside. Mickey Tavern. The Nook.

Yeah. We could say Andy. Andy? Andy. Uh, restaurant tour. I'm drawing a blank on his last. The institutional guy is drawn a blank here. You're talking McClure.

Yes. Andy McClure. Is he not? I mean. He owns a handful of businesses. He, Did draw a blank on his last name from Judah Wickower over there. It's been a while.

We'll talk about that on the list. Pat McAdam says, how about Downtown Athletic? This is a perfect example of what you were talking about. Now it's Dix. At one time, David Dean and the Dean family owned Downtown Athletic. I'll tell you a story about Downtown Athletic. I've been here 26 years. When I first arrived here, you got your sports equipment from Downtown Athletic.

Lou Stevens was stringing rackets and was your racket guy. Dan Fellows was running the operation. David Dean and his family had this store. Was it first on the downtown mall? Viewers and listeners, that was before my time. I know it then eventually ended out. Was that Zan Road? Zan Road's Seminole Square or Almar Square?

Is that Seminole? Seminole Square. Downtown Athletic had the team contract for all the high school sports teams. You didn't buy. uniforms or jerseys from anyone else except for downtown athletic. Then you saw with downtown athletic a competing athletic store. And this is where it kind of started the beginning of the end, the beginning of the end for local athletic stores. Susan and John Turner peeled off and created their own athletic store called Rivana Sports.

That was located in the food line shopping center. on pantops. It was opposite the food line next to the ABC store. And Susan and John Turner went after the high school sports contracts competed with downtown athletic.

And went downtown athletic store, which had institutional memory, institutional ties, started competing with another local store with local ties in the high school team sports sales, the jersey sales for kids,

in high school sports. That's when you started to see both businesses basically kill their base, erode their base, and Dix comes in and dominates, and now we have no local and control completely by Dix. Interestingly, the Deans and the Turner's lived in Glemore. Hop skip and a jump from each other. Downtown athletic is a perfect example.

Similarly, there was an art, supply store over on West Main almost to the university I'm fairly certain that most of the artists in the Charlottesville and Albemarle County area went there

to shop for whatever pencils, paints, brushes, whatnot and when it went out of business what do we have, Michaels. I think Michaels is closed down. Is Michael still open? Michael's still open. I was there not too long ago. Is that Barrett's road?

The only elevator in the city of Charlottesville is at Michael's. Escalator. Escalator. Thank you. And the city of Charlottesville is at Michaels and Barrett Road. James Watson worked at Downtown Athletic for them in college, good family. And yes, Philip Dowell confirms that Downtown Athletic was on the downtown mall. And he graduated with David Dean.

William McChesney, when I was a kid and into the 80s, downtown athletic store was in the downtown in the same block with the Nook. Was it across from the Nock? The A&N was across from the nook, right, Bill McChesney? A&N was where Commonwealth Skybar was, if memory serves. Is that right, Bill? You talk about the widening wealth gap? Philip Dow is right.

Timberlake is an institutional brand. Some would say the oldest restaurant in Charlottesville is Timberlake and its lunch counter. Some would say Timberlake is not actually a restaurant. And the oldest restaurant in Charlestville is the Virginian. The widening wealth gap in Charlottesville meets a perhaps thriving economy, but an economy that's thriving in a way that cannibalizes the yester year that we love so dearly. One other thing we have to take into account is the fact that as inflation pushes the prices up, we're not only paying more on those items. We're also paying more in taxes. Well, and you're getting less for what you pay for more.

Yeah. Shrinflation. Sometimes definitely. You used to buy a Snickers bar for 50 cents. Now that snicker bar costs $2. It's 4x and it's 30% less the size. Yeah. Or how about this new phenomenon?

Everything that you purchase now is branded and packaged as king size. And it's branded and packaged the candy as king size, yet it's the same size of what the regular candy used to be, but it's the king-sized price. Yeah. That's a little bait and switch for you. John Blair. To your point about the price point of sports, plenty of people were outraged at the prices being charged for the World Cup tickets.

So many people predicted half-empty stadiums. Nearly every game has been a sellout. Live event prices are going through the roof because the demand is there. UVA has more demand for its premium seats than for its general admission tickets. They eventually upgrade most seats. have luxury experiences. It's really sad to me. John, here's a perfect example to that. I learned this from Jerry Rackleff. Press Row at the John Paul Jones Arena. Press Row used to be on the court. They valued the media because the media told the story of the brand. Right. Now Press Row is no longer

on the court. It's more in the nosebleeds. Yeah. Because they know UVA sports. They can tell the story of the brand through the staff that they have in the athletic department and through the social media and digital media in today's technology that is able to drive engagement without the media. Yeah. I mean, if UV sports really wanted to do this, they have the audience, that's the fans. Yep. They have the news.

That's the games and the events. Mm-hmm. and they have the staff, the sports information directors, the interns, the assistant athletic directors. Yeah. They have all the makings for a monopolistic sports media company. Like I could go in, you give me 12 months, and I can turn that into, I would not be surprised if I could, I would realistically and genuinely say I can turn that into $100 million of incremental revenue. I could do that in a 12-month period of time.

There was a time, though, where they needed the third party, the print, the radio, and the television. Because they didn't have the distribution channels that exist today. Right. And those distribution channels, Facebook, Instagram, LinkedIn, Twitter, podcasts, live streaming, Snapchat, TikTok, cameras, microphones, microphones, sound boards, technology, equipment. This, studio camera, Judah. Nearly ubiquitous now. Studio camera. Do the studio camera.

This. It's 140. We've gone 70 straight minutes here on the program. Is the last one, 900 Preston Avenue? 900 Rugby Road? Yes. I found this fascinating. I follow the GIS closely and paying subscribers of I Love Seville, $8 a month, get this content. 900 Rugby Road sold.

for $1.5 million. $1.55 million. This is a beautiful home. You got photos you can put on screen? Look at the screen. Look at the screen. Look at the screen. Look at the screen. He's rotating photos on screen.

900 Rugby Road. $1,550,000. Four beds, four baths. 3,814 square feet. 0.4 acres. Is there a more icon? address than Rugby Road in the city of Charlottesville? How many understand this, viewers and listeners?

Is the only more iconic address that is in the city of Charlottesville, is it Park Street? Or would you say that Rugby Road is a more iconic, sexy address than Park Street? Georgia Gilmer, this is right up your alley. Bill McChesney, Philip Dow, Conan Owen, Neil Williamson, James Watson, Janice Boyce, Villain, Chuck Ramey, I got everybody watching. Everyone's watching the show right now. Everyone is watching the show. Hank Martin, what is the most iconic street, like your rodeo?

What is the rodeo drive of Charlottes? Rodeo Drive is not a good example because that's more shopping. What is your most iconic residential street in the city of Charlottesville, folks? I'd say it's Rugby Road. Or do you say it's Park Street, Judah? Or are we missing one? is at Main Street. Look at the photo.

It's a beautiful house. 1,550,000. It's a beautiful house. What is your most iconic one, you? I'm going to go rugby. I'm more inclined to go with you on rugby

than Park. Park definitely has some iconic stretches, but I think rugby and its location near the school just

puts it over. Sally Dubot, the listing agent, Tommy Brannick, the buyer's agent on this. Philip Dowell says, what about Locust Avenue? I'm going to go Rugby Road 1, Park Street 2,

of your most iconic residential streets in the city of Charlottesville. Well, thank partner of the program, Stanley Martin Holmes, being a part of the show. Stanley Martin Holmes, did you know, has built more than 600 homes in the last 24 months in the Charlottesville area, more than 600 homes built by Stanley Martin in the Charlestville area.

Stanley Martin is dedicated to building homes that cater to each person's unique needs and lifestyles. High quality single family homes, townhomes, and condominiums design and constructed with innovative techniques that ensure exceptional efficiency and aesthetic appeal. Stanley Martin Holmes. He's Judah Wickhauer. My name is Jerry Miller and this is the water cooler of content and conversation. We just want 70 straight minutes. You're not getting this anywhere else, viewers and listeners.

Nowhere else. Thank you for watching today.