The Iced Coffee Hour - Buying A $250 Million Mega-Mansion | Confronting Enes Yilmazer

Episode Date: June 8, 2021

Lock in your best rate today and get your family covered with Ladder at https://ladderlife.com/icedcoffee This week Enes Yilmazer explains how he built his YouTube Channel to nearly 1 million subscribers by touring ultra luxury homes. We discuss how he got started, some of the finances behind running this business, and his history before he started the channel. Subscribe to Enes: https://youtube.com/c/EnesYilmazer Add us on Instagram:  https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Official Clips Channel: https://www.youtube.com/channel/UCeBQ... GET YOUR FREE STOCK WORTH UP TO $70 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham  The YouTube Creator Academy - LIMITED $200 OFF DISCOUNT WITH CODE: 200OFF  Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://the-real-estate-agent-academy... Get 2 FREE STOCKS ON WEBULL when you deposit $100 (Valued up to $2300): https://act.webull.com/k/Vowbik9Tm5he... Join the WEEKLY mentorship group and chat with us: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Rode NT1, Rodecaster Pro For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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We're also going to be posting some fun behind the scenes and exclusive content on there. So make sure, if you haven't done it already, down below in the description, subscribe. Hi, everyone. Welcome back to the 56th ever episode of the Ice Coffee Hour podcast. My name is NSU Mazur, and so far, channel has made $68,718.74 cents. We did it. Jack, was that the best one yet? Dare I say it?

I think that was the best introduction we've ever had on the ice coffee hour. Thank you guys so much. Here's your phone. Thank you. Thank you so much. Yeah, really, thank you so much for driving all the way to Las Vegas so we could do this today. Now, for those that are not aware, you have a YouTube channel where you tour the most expensive, luxury, ultra-high-net-worth houses in the planet, pretty much.

You see the best of the best. Now you're touring like $100 million boats. You're getting to see what it's like to be. ultra-rich to have hundreds of millions or billions of dollars and get an inside look into how these people live and how they spend their money. And your YouTube channel is getting very close to, by the way, a million subscribers. So we're going to link your channel down below in the description because I've got to say, your home tour videos are absolutely incredible. It's like, it's watching like a cinematic movie of like this $75 million house. Thank you. Thank you, man. We work really

hard and yeah we were very fortunate to be able to tour these homes how did you get into this um you actually know the part of the story i know the story but they don't know the story i'll give a quick recap so two and a half years ago i moved to l a i used to flip homes in texas prior to that i was a student at texas a&m i was an athlete back then so i graduated there got into flipping kind of like investing in real estate around 2015-2016, 2016 heavily, flipped about 30-40 homes back in Texas. And after that, I was like, you have money, you know, you always wanted to move to L.A. Why don't you just take the leap of fate and just move there? And initially, I wasn't sure what I wanted to do in L.A. I was like, maybe I developed properties. Maybe I learned the real estate market a little bit. So 2 and a half

years ago, I moved to L.A., got my real estate license and got into the business. And the way I grew the business was really simple. I actually took your course, real estate course. That's awesome. Both courses. Real estate and YouTube. I mean, link down below in the description. Actually, now that I think, just speaking out loud, you had a huge influence on how I kind of built my business in general. And three months in, going to brokers open, seeing the homes. And, you know, me coming from a contracting background, I was like, why nobody's talking about these homes? And we have Mikey right around the corner. I called Mikey probably two to three months being into real estate agent.

I was like, Mikey, I'm not making any money. I don't know much, you know, I don't know many people here, but these brokers opens are amazing. Why don't you move to L.A.? You can sleep on my couch. And on like the side, we'll start shooting some videos. And I watched your YouTube Academy. I was like, seem simple enough.

And we just started shooting homes. And here we are. Explain that more. You didn't just start shooting homes. and then we're here. Fair enough. And then you woke up one morning, a million subscribers. Yeah, okay, fair enough.

So how did this happen? We started shooting, and it sucked at the beginning. I mean, it was like, we were getting like 100 to 200 views. We were basically touring brokers open. And I remember, wait, was this with your GoPro or what? You were touring with a GoPro. I remember watching your early videos when you first, you first reached out and we'll talk about that and it's like, because that's a crazy story.

Yeah. Watching these videos. And yeah, it's just a GoPro. Just kind of walking around these like five to $10 million houses in Beverly Hills or Bel Air. That's really no commenter. You see people like getting out of your ways. You're walking out.

The houses are packed. You know why we were using GoPro? Number one, obviously it was easy to use. Number two, we were so small. Nobody knew us. We were kind of embarrassed almost what we were doing. We were like, let's just use a GoPro. Let's just stay low-key.

And me and Mikey were just touring these homes, getting sound bites. I was talking about details here and there. And I think maybe I could be wrong on this. We made like 12 to 15 videos, and we were at like 300 subscribers. Like it was a grind. Like it wasn't moving. We weren't really getting any progress. And I remember at that time, we watched your academy probably twice at that point.

I was like, we got to find a way to meet Graham. Now, I haven't told you this, but I've emailed you before moving to L.A. I've emailed you probably two to three weeks after moving to L.A. And I've never heard back, which now I truly don't blame you the amount of emails and DMs we get. Hundreds. Hundreds. Hundreds per day. It's impossible.

It's impossible. We will sort through all the titles, but even like the title, we miss emails so much. So we got to work on that. Now like no hard feelings. Like I totally get it. And then I saw this listing that hit the market

and you were either a co-listing agent or you were a listing agent on it. I told Mikey about it. I was like, Mikey, Graham listed a property because at the time it was hard to find you. You weren't really fully into real estate. This was like probably little less than two years ago. and then uh yeah this is just by the way as i was phasing out yeah i was focusing more time on

youtube and a client called me from youtube believe it or not okay saw my youtube video and said uh i forget how she reached out i think she found one of one of my other email addresses reached out to me saying that she had a five and a half million dollar home in west hollywood okay and i was scaling back but this was like right up the street from my office i spoke with jason to make sure listing yeah it was a great listing um right up the street from the office five and a half million dollars view of the entire city. And Jason says, listen, don't worry about it. If you're not able to make a showing,

I'll make this showing. So we're able to make it work. But that's how I got the listing is from YouTube. There you go. That's amazing. And I remember seeing the listing, I was like, Mikey Graham is listing your property. And then I saw the brokers open.

I was like, Graham is going to be there. Mikey was like, ah, you know, we reached out to him. He never got back. I don't know. Maybe we shouldn't like push this anymore further. I was like, I don't want to hesitate. this let's just go so we literally came to that open house just to see you and i remember really well

because after meeting you micha was like you came in really hot like you're like hey guys welcome to my listing i was like we're not here for you listening we just came to meet you like i almost came off too bold but uh that was the time we met you and you gave us like some really good advice i remember so well i think i was editing by the way in that open house i had my computer open because it was a slow open house. Yeah. Because what happens in Los Angeles is that when you list a house like that, the first weekend is packed.

All the agents and people go and see the brand new listing. After the first week, it really settles down. So you really had that beginning, the momentum. I think you came in like the second or third week, I think. Possible. On a Sunday. It was a slow Sunday I was editing. Yeah, possible.

And then, like, I remember one of the first things, I'm sure Mike he remembers it too. We were doing like vlog number 11, 12. We were like, no one cares. No one cares about the number. He's like, title these videos was like, wait, wait, what, like, no one cares? Like, what do you mean? Like, I couldn't even comprehend what that meant at the time. We were so, like, I guess, not educated enough about YouTube and platform.

But that's how we kind of met you for the first time. And you had 300 subscribers back then. And from there, your channel started to grow and develop. And you started to get more bold with touring some of these houses. When did you leave the GoPro and start going with like a nicer camera? I would say after meeting you, kind of me and Mikey, sitting on this thing for a couple of months at that time, I think a couple of things started Click.

And I just kind of started to look at the videos as like a hole. I'm like, you know, we're not clear what we're doing. No one knows who we are. So let's make it simpler. Let's make it about just one home, right? Start to finish. And then from there, listening feedback of the viewers, kind of understanding why they comment the way they comment,

optimizing it. And I feel like four to five months later, me and Mikey's gears were like shifting in the right way and then from there we're like let's use a better camera let's use a better lens let's be a little bit more careful on how we walk these homes let's get a little bit better listings and one of our GoPro videos it was like this $49 million home in Bel Air one morning I can't remember the exact number but uh me and Mikey woke up we were like are you seeing what's happening we got like 10,000 views and then that video just went viral had like, I can't remember the numbers, but like, it was a lot of views for the time.

So that was the first relief of we can do this. Like, it's possible. And from there, we just articulated our thoughts, make better videos, brought in like Sony cameras, brought in more help. And the channel just kind of grew. Did you ever get any agents complaining about that GoPro footage? Like you touring their house without their permission? Like the Bell Air House, I would imagine the listing agent eventually gets wind of this. Hey, we see this video.

I didn't know you were filming. Take the video down. Every single one of those homes, we actually asked the agents. We're like, we're shooting this small GoPro vlog. Are you okay with it? Because no one knows that. They're like, yeah, sure, whatever. Do whatever you want.

And we're actually really good friends now with the listing agent of that property. Really? In fact, his name is Marco Nagar. He's with Aaron Kerman. Sure. Aaron Kerman is awesome, by the way. I have to say. Yeah, he gets...

Nothing but Aaron Kerman is like one of the Los Angeles best agent. Yeah, he's big, without a doubt. And Marco was the listing agent on a $110 million ranch that we shot recently. So we're actually really good friends with him now. That's so cool. And then you reached out to me again, I think when you had, what was it, like 40, 50,000 subscribers. And we met at a like a coffee shop, got avocado toast. That's right. And talked about strategy to grow the channel. And it's incredible to see how it's grown from there. And the properties that you're able to get access to right now are truly one of a. So what's something that when people see these houses, what's it like for you, by the way, to walk through a house? It's like $50 million or $65 million. What stands out?

But first, I want to thank our sponsor, Ladder. Recently, I've been looking to buy a new home in Las Vegas so I can finally move out of Grams. I'm just so tired of Graham bursting in my room and asking me to smash the like button on all of his videos every time he posts. Ideally, I'd love an amazing view of the mountains so I can really enjoy what life has to offer.

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That's Ladder, L-A-D-D-E-R-Live.com slash iced coffee. Ladder. Thank you so much Ladder for sponsoring this episode and back to the podcast. So like at this point, both myself and the whole team, Mikey, we're kind of really trained. We're almost like, okay, we go on, what do we talk about? It's almost hard for me to be really, really impressed because I've seen so many good homes, right? But we're at a price point now, like every home we tour is actually somewhat different. You know, when you start touring homes at like $40, $50 million, you have to make them different.

That's what people are looking to see. You know, you cannot kind of copy the formula that all the developers are copying. Generally, the things that I look for are just like scale proportions. I'm really big in sizes of rooms. Like, if you cannot get your proportions right, I feel like houses always sits weird. I always look at the architectural details, how an architect designed the home,

how it takes advantage of the view corridors, how well the lot is utilized. As you know, a lot of the homes in L.A. are hillside. So it's always kind of amazing to see how they utilize these properties and make the best out of them. And we really look forward to travel outside of California and outside of the country to really see different stuff.

Yeah. what's been your favorite house? What features to use shocks you? We haven't released this video yet, but a few days ago we shot this home in Hollywood Hills. We were actually reached out by the owner because owner was a really good friend of another friend of ours who was a developer,

and he was like, you have to let these guys shoot your home. And it's this beautiful modern architecture right on Collingwood. And it's a stunning property, $54,950,000. It has these bifold shades that automatically retracts to the roof. So you can put these metal shades up front. It's like sits on a promontory.

The whole house was just sick. Like, I'm so impressed with that house. Without a doubt, that's my favorite home here in L.A. And hopefully that episode will be out in like, by like mid-June. What's the most unusual feature you've seen in the house? Like this one weird thing that we saw I was like that's interesting

We saw this guy installed a black toilet That lifts up like a Lambeau door And he had black toilet paper I was like This black toilet paper I thought it was cool I was like that's interesting Wow

It seems impractical It does To have black toilet paper Yeah But I mean like Talking about attention to detail I was like good for you Like that's kind of awesome

A lot of these drop-down TV's Hidden Features Honestly that house Again we haven't released that video but it has these like bifold shades, like metal shapes, that sits outside of the home. It's like a railing that protects the home. And with a click over button,

it bifolds and like stacks to the roof and sits like a candle lever. Actually, this guy was like obsessed with utilizing the outdoor spaces. He puts space heaters everywhere that comes down from candle levers and motorizes down. So it sits two feet above you. So I thought that house probably has some of the coolest features. going and seeing all of these 40, 50 million

homes, is that something that you would want to achieve at some point in your life? And if so, which home that you've toured is the home that you would prefer to live in? Like, your favorite home for you to live in? So I have a confession to make. I used to be really, really inspired by these homes in terms of like, oh, I would love to live in one of these.

And don't get me wrong, they're amazing. But they're so big. They're so expensive. And when you think about the running costs, the utilities, and like, the overall liability of owning a home like that and kind of the stress it causes on you. I'm not going to lie. I'm almost a little bit turned off on having these kind of luxuries.

Like I would almost want like a two-bedroom house in Hollywood Hills. That's simple. That gets a good view and has an open living room. That would be good enough for me. It's something about these really mega mansions. It's just, it's kind of overwhelming. It's a lot of people don't know this. It's amazing to see them.

It's amazing to hang out of them and all that. Would I want to have them as my home and spend like, I don't know, like a million bucks a year on property taxes. It's been insane. Yeah. So which home that you've toured is the home that you'd prefer to live in? It would be this, again, same home or Forest Null. You know Forest Null?

That home with three different... Barnes. Barn roofs, yeah. Without a doubt, those are my two favorite homes in L.A. One of them is viewpoint. I think it's $28 million now. It's one of our popular videos. It has like 2.5 million views, I believe.

That home and the last one, and we toured, those would be my two favorite. What are the owners like of these properties? Can you talk about like, because I feel like once, to buy a house, it's $50 million, most likely they're worth anywhere between, I would say, $100 billion on the very low end to probably realistically about $500 million to a billion. What are they like? So it's interesting.

Every single one of them, like, it's like different personalities. A lot of times we deal with developers. they're kind of like it's an investment for them it's a risk every once in a while we meet these owners with such unique backgrounds like I won't give the exact names of it one of them was a film producer and he's also a investment banker the other one is like which we are going to release a video he's a developer from Russia and he used to be a bachelor's like of Russia

he's really famous in actually Ukraine and Russia and he develops these like sick homes and Hidden Hills Hollywood Hills he's a totally different personality um like sometimes we tour these development companies listings that are like big firms with like 50 other investment it really depends a lot of the times we either deal with the realtors or the developers because a lot of the homes we try to avoid touring homes that has personal

furniture just for liability and we don't want to expose their like personal life so a lot of the homes we tour are like staged all polished up so we end up dealing with, for the most part, with developers. Have you ever filmed and, like, released a video? And then after the fact, you know, either, let's say, like, the buyer or something, wanted you to take the video down and you had to remove it. Happened a couple times, and we try to honor it. And not from a point of view of, like, we shot it, we owned that content.

It's more so, I mean, I don't want to have the feeling of, like, knowing that someone is living in that house and they're uncomfortable to have the video up. I just like I don't want to put that kind of karma out on our channel and just it's personally not worth it for us. We just kind of like fine. Like that's why like we tried to not showcase the home from exterior that much on the street level. And I kind of keep it private because we want to keep these episodes. They're super hard to make. We spend so much time.

I mean, it's mind boggling the amount of hours we put into making one video. So we try to keep them. But if you have to take him out, we take him out. Yeah, there's one video that Jack and I did a while back. where we traveled to go and tour this house. And shortly afterwards, she sold the house and wanted the video down. And we know that by taking a video down, it affects the algorithm. And by removing, even if it doesn't get any views, by removing an old video, it tends to drop the entire channel.

And my concern was that by removing this video, this could potentially cost us tens of thousands of dollars, potentially even $100,000 or $200,000 over the course of, you know, who knows how long, if this drops our views from removing a video. So we ultimately were able to work it out where we kept the video up. But that became a major concern for us moving forward with house tours. Is that if someone buys the house, they don't want anything on there on the MLS, especially in that price point. It becomes a tough one. It is a tough one.

It's one of those challenges we deal on a daily basis. And I just kind of look at it as like it's another difficulty that most people would struggle to deal with and we'll figure out a way to do it. What was the most expensive home you've been through? 110 million dollars Santa Barbara 3,600 acre ranch with like 3 mega homes plus like 10 other like staff homes

It took us three days to shoot this property Yeah, we almost died trying to make this video happen Like it's a 49 minute video And we're a little bit reserved And I like that about us like meaning we don't really expose What we do that much We kind of stay quiet and we just focus on our work That video almost killed us

Like the amount of work that we put and shooting. We were shooting like 12 hours a day for three days. We had a car from Beverly Hills come in. They were so separated from each other. So we all had to work remotely. It was a huge challenge. And we made it happen.

It has like 1.1 million views, I believe, in like 30 days. Who reached out to you for that? Was it the owner, agent, or developer? Agent reached out to us to kind of discuss the idea. And you can imagine when someone gives you $110 million asset, it's a big responsibility. and there were so many things to talk about that house. I was almost exhausted trying to remember everything about it because these owners are counting on me to make sure we highlight these features.

You know, there's a lot of pride and ownership goes into $110 million home. So that was just a lot of pressure. But the agent reached out and we kind of put this plan together. We're like, this is how we can shoot it. Because it's such an overwhelming property to show in person. Each showing is like six hours. So we were like, how can we make this a video where someone can watch it for 40 minutes and really understand fundamentals about the property and if they're interested, they can go see it?

We almost wanted to create like a virtual link for the real estate agent. So even with so much plan, it still ended up being like 50 minutes. It was insane. It's funny you mentioned a six hour showing. There was, what was the property? I'm blanking on the name. It was on the market 250 million. Like Bruce McCoskey's.

Yes. Yeah, yeah. Yeah. He was explaining, because he gave a tour to all of us at the Oppenheim group. Okay. And explained that every showing that they do was like $15,000 just to bring in a buyer. Because every time you go in, there are perfectly fresh flowers throughout the entire thing. So everything, and they don't keep them overnight.

Yeah. Like this is just for the time the buyer walks through. It's like $15,000. And the agent, by the way, was paying for this. So, and this was a request. of the owner. So every showing, yeah. They had to have fresh flowers. They also had to have, I think, the staff there to meet the prospective buyers so they could meet each other face to face. They also had, I think it was food. And they also had, I think, of Ace of Spades

Champagne. So by the time you walked up, you were given like the full treatment and you were able to meet the staff. So just imagine like, and he was even explaining, by the way, that they've had showings where they've been fully ready and the buyer cancels. Oh my God. Like, imagine that. Just the buyer like last minute, sorry, can't make it. Honestly. 15 grand is gone.

I totally get it. And it's actually the right call because anybody's spending money at that level, logic is off the table. It's fully writing an emotion. Like you go in there, you smell the house. You get the feeling. You're like, this is how I want to feel. I want to own this place.

And wherever buys a $200, $200 million home, it's an emotional purchase. I mean, it's a tough one to justify it. Just like, hey, I can afford it. And I would like to have this house. So I'm just going to have it. You know, so I think it's the right call. And every showing is so important. Pretty much anybody that you get through the door at that price point, they're billionaires.

Yeah. Yeah. That to me was probably the craziest house I've ever seen. Not so much for the price point, but just because when you hear the story behind every little bit, every item, every corner has a story behind. And that's crazy. behind it. Like it was the powder room sink was worth $400,000 for just the sink in the guest bathroom

because of like it came from a castle. Every piece of art was like hand curated. They had onyx on the outside of the house that was just like you nobody puts onyx as as an exterior wall of the house. It's so expensive. Yeah, everything. Even the movie theater like the equipment alone was like a million dollars just for the equipment. it was just insane.

I mean, I feel like that home and the home next sorted out in Bel Air, those were a really experimental project for Los Angeles. Even selling it at $88 million, I think broke like a new layer of like what's possible. My only two points on those two homes were, I think at that price point, people look for land. And they seem to lack a little bit of land. I think especially Bruce's home was like well executed in terms of like what kind of unique things you get in a home like that, I just felt like they were not big enough in terms of properties. And I don't care how cool your home is, people at that price point look for land.

Look for like, they go in and they're like, this is my backyard. I can have thousands of people here. And because they don't see these homes as just homes. They're like assets where you like leverage off to like get the right people through the door, that kind of stuff. What I've noticed is that those buyers are sometimes the most like stringent when it comes to budgets. And they'll basically just in their mind walk through the home and be like, okay, that's a million, that's a million, it's a billion. And they'll come up with the cost of like how much it'll be to build that house. Plus the cost of the land, plus the cost of carrying cost, plus the cost of the guy's time, they'll make an offer based on the profit they think the owner should be making. I've seen that

so much. They're like, hey, listen, you're in this house. I'm just going to guess $60 million. You're in this. Okay, your time is worth, you know, six million a year. We're going to offer this. And that, you know, regardless of what the asking price is, That's what I've seen most of the time. And I don't blame them. I mean, every house we go back, it's not that hard for me to, like, roughly estimate how much they put in, you know? Even if it's the hillside where engineering and foundation and casons can be quite variable, it's not that difficult to calculate. So a lot of these people at that price point, they have resources or people, they can literally hire two engineers and a good contractor to be like, give me a rough estimate how much these people are in.

Yeah. And they can just sit down. They can see the purchase price for the land. the time that they hold the property. I would like to think, if I do a one to two day research, I can probably guess the cost of a property to a 95% accuracy. Yeah.

So, yeah, I remember too, Jason Oppenheim had the listing. I think it was $44 million in Hollywood. Yeah. And the guy... It's on the hillside, right? Yeah. And the guy spent, I think it was just over a million dollars removing the few power poles in front of the view.

Welcome to Lai. At like, I think it was $100 or $150,000 each to put the power. Power pole underground. Yeah. In the Hollywood Hill. So that way, when you look at your view, you don't see a wire going across the city. That could be a $5 million swing. Yeah.

On the sales price, having the pole versus not pool. I can't tell you how many homes I've sold in the $3 to $6 million price point where the reason they didn't buy the house was because right by the bedroom on that second floor, the third floor. You hear the buzzing of this big power pole. And they feel like, oh, I don't want to be next. to that? What if it gives off some sort of radiation? People just hate it. Yeah, I know. But it doesn't make sense. You can't remove it at that price because you never get your money back. But above like 30 million bucks, people demand a higher caliber of home.

Without a doubt. I totally agree. You know, these luxury homes, they're a little overwhelming sometimes, but it's almost interesting to me to see that like most of them sits empty. It's kind of because people that can afford these homes, they're so like wealthy that they probably are running big businesses. They can't even enjoy it. We toured one home. Owner was like, he owned a home for two years.

This is not a joke. He's like, I'm never swimming in that pool. Me and Mike, you were like looking at each other. I was like, what? He's never swimming in the pool?

Yeah. That reminds me of someone. Yeah, I relate to the guy. Yeah. Yeah. So, yeah, that's on a smaller scale. Yep. Jeez.

Yeah, we've, I am always surprised at the level of, of just the wealth that's out there that yet these houses just sit up empty. They don't care. There was another property that we had a listing of this is many years ago in Beverly Hills.

I think that the property was anywhere from like, it was over $15 million. And the owner bought it and tended to move in and just decided he wanted something else instead. That was it. Nothing wrong with the house. Just bought the house. You know what?

We actually saw something a little bit nicer. bought the other house instead. Now, thank the market. It went up, so we ended up selling it for a profit. So he bought this house, made money on it. But to buy a house, like that expensive and be, oh, this other house, I'm going to buy that instead. Just doesn't care. We toured another house.

And then, like, owners, I mean, they were technically living in it. They're like, yeah, their kid is going to UCLA. So they bought this house. And it's like a $20 million in Bel Air. I'm like, what? You know, so that's the world we live in. Yeah, there was somebody I met at a car meet. who was, I think he was a little bit younger than me,

but his family bought, it must have been a $20 to a $40 million house in Bel Air, right by UCLA because he was going to UCLA. And that was it, that was the only, and their logic behind it was, well, we'll be able to sell it for more money because it's like a prime property. I actually, I don't know if I could say,

I think I should be able to say it was one of like the Walt Disney estates in Bel Air. There's some sort of Disney estate that was there, that they purchased. Wow. And Holby Hills. But it has underground tunnels, by the way. That's crazy. The connect to like an adjacent property.

It was wild. We recently toured the Godfather State. Oh, yeah, Beverly Hills. Yeah. $90 million. That was a pretty crazy one. Like they had a nightclub where they took Hugh Hefner's old nightclubs like furnishings and all that.

So they replicated the club after it was closed and brought all the furnishings to this home. So they have a nightclub that looks like exact. I think it was called Touch. It was Hugh Heffner's. knows Beverly Hills Nightclub. So that was really interesting. Wow. Amazon presents Jeff versus Taco Truck Salsa,

whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Habaniero? Oh, more like habanier. Save the Everyday with Amazon. What do you think of the one? It's really big.

Now, let's explain this. This is the most expensive property in, is it in the world? It's the world. No, it's not in the world. I've seen the Antilia or whatever. Listen, but that's like a commercial apartment building. It's a home. It's a home.

It's an apartment building. You're buying a skyscraper. It's a home. That's a skyscraper. It's a skyscraper. What do you think? Do you think it's a home? Is that a house?

You know the one at the time. It's not big. I know. I mean, unfortunately, I would say it's technically a home. I mean, he's crazy enough to build it the way he did. I get it. It is a skyscraper. I feel like that's cheating.

That's like, you know, I'm buying like a big Walmart. Really? I don't know. But once you're building a house so big, wouldn't it make sense to start building up? We were touring this penthouse in New York. And during the, when we were shooting it, listing agents were showing it to someone else, someone's representative.

They're like, yeah, they're interested in buying the top two floors and the bottom two floors and doing like a five-story penthouse. Each one of these penthouses were like $50 million.

Like, are they just casually talking about dumping $200 million just so they can have like top five floors? People do that stuff. So I'm actually not that surprised about that home. I mean, people are crazy.

Okay. So we'll call it a home. Yeah. Fine. Fine. He looks so happy. Of course he looks happy. but okay so we'll call it it it's the second one of the most of what are your thoughts on that um

i mean i think without a doubt the land that it sits on there's got to be one of the best piece of property in the you know in los angeles if not in the country yeah describe what makes it well it's this really high promontory but you know a lot of times promontories are nice but if they're set back and they're low a lot of people look into it so i don't like that it sits high enough and kind of pulled back in Bel Air that is somewhat private considering the elevation. So I like that about it.

Number two, it's just like he owns the whole hilltop. It's not just like he owns the edge of it, right? Like you just go to the elevation and it's that property and that's it. In terms of the architecture, I mean, it's McLean. It's a good home.

McLean is an amazing architect. You know, he does so many projects in L.A. Where I would compliment on is, I mean, it's so big. You know, I'm really trying to understand and who would be the end user and why it would make sense

for them to have that much score footage. I'll be lying if I say I'm educated enough to understand and comprehend that. We actually been in that property about two, two and a half months ago. Me and Mikey went there to check it out. We met one of the

project managers. And to our site, at the time, they were about 90% done. It wasn't fully finished already. I mean, it's a good home. It's a different take. It's kind of like that Bruce McCoskey home. Like it's a bold approach and he sold it. You know, granted he started with $250 million. It ended up selling for 88. What would happen with this? I don't know. You know, you saw the Niles video. He has some bold perspective on that house. Maybe they

would do something like that. I don't know. It's a, it's a tough one for me to make a comment on. Yeah. They're asking $500 million for the record. Well, I thought it was $250. No. They're like, didn't they go down to like $380,000? Maybe. Maybe $300 million. $250 was the other house that we were talking about. The Bruce Mikowski house with the $400,000. It's on Bellar Road.

$400,000 for this house. It started $500 million. It started $500 million. Lowered now, they're having a Memorial Day sale. We know what we should do a Memorial Day sale on the YouTube Creator Academy, $200 off. And the mentorship group. Okay. Okay.

Perfect. You know what? Okay. How about this? Well, Jack and I will come up. with the discount on the mentorship group and the YouTube Creator Academy, YouTube Creator Academy, $200 off. I'll testify for that. It works.

But, okay, so anyway, so it's reduced to $3.80. And what do you, what do you think it's going to sell for? I mean, you've seen probably more $50 plus million houses than almost anybody I would know. That's such a tough question to answer. I would say maybe somewhere around 1,500 to 1,800 to 1,800 a square foot. that would bring it to 160 to like 210 to 20-ish maybe and that's just a basic appraisal of new construction pricing right

the only issue is this house has 110,000 square feet of interior square foot so that's a lot but it's one of a kind no one will ever be able to recreate it I mean there's like a whole story on like how we pulled a permit on that property where it was almost like overlooked by accident so like he got approved by the same mega home that no one can ever build. Like you can never recreate a home that size.

And yeah, it's going to be interesting to see what's going to happen. A little, yeah, side tangent for that. When I first started selling real estate, this is Beverly Hills 2008, they had just passed what's called a mansionization ordinance, just past it. And before this, you were given these like five to six thousand square foot lots where you were able to build a 4,500 square foot. house. Insane.

Yeah. So basically, imagine the entire lot is a huge mansion with a backyard like the size of like a little strip. Yeah. A little strip is a backyard. They, Beverly Hills did not like that all of these houses were huge. Developers were maxing it out. So they passed a mansionization ordinance that says, now you could only build.

It was like 60% plus 1,500 square feet. It was, or something like that, 40% plus 1,500 square feet of whatever the lot size. And that was the selling point was that this is pre-manchinization. You're getting a bigger house, you can't build this anymore. And so far, they've only gotten more strict. They're scaling back on what you could build. Without a lot.

So, yeah, so that's a good point there that you can't build that anymore. And I don't know what kind of commercial applications they could have, but I can't imagine anything up there in a residential area. Well, I can see maybe an embassy for UAE. I don't know. I'm just like thinking, you know, Just wild thoughts.

Yeah. What would, like, who would have to be the buyer of a home like that? I mean, what would the net worth of that person have to be? My gut will tell me without a dog is going to be a foreigner. And it's going to be maybe someone from Middle East, someone from Asia. Yeah. Because it's an easy asset to park a lot of money on. So, like, you can literally put $200 million in ground in another country where they would have to go through different jurisdictions to be able to touch that asset.

A lot of these people like to spit out their wealth. So they could literally be like we can just dump 200 million there. It's in the United States. They wouldn't even live there. I doubt it. They wouldn't have the staff maintain it. They would go in for three days and they would be not there for like another six months kind of house. Yeah.

I've seen so many houses like that, especially from Asia. They want to bring money to the United States and park it anywhere they can. And in 2009, 2009 and 10, they were buying up the majority of Beverly Hills. every single property that would come on the market, that either myself or someone in my team would list, we'd get an offer automatically. Just sight unseen. It was a low offer.

So imagine if we list a place for five. They'll say we'll pay 3.8 right now cash, site unseen, no contingencies, sign the deal as done, will wire the money the next day. They just didn't care. But they lowball everything. Most of the time they didn't get taken seriously.

But they're doing this enough so that it's a numbers game. Like they make 20 offers. They'll get one. And there was a listing. Oh, geez, we had a listing on Don, I think it was Don Hill Drive, Beverly Hills. And I think the listing at the time was like $10 million. They offered like $6.5 or something like that. And I couldn't believe it.

I was like, just to start on scene. But yeah. Oh, and then what's even crazier is that they would have these home tours. They would all go together as a group of investors, like 15 to 20, and rent a, like a bus, and then go from property to property to property, to property, lining up. like 30 to 40 homes over a weekend, and they would all be sitting there writing offers on houses. They'd all, as a group.

As an investment to let the house sit. Yep. And they would pretty much write an offer on everything, just at a price for them where there's enough upside. But I guarantee, whatever they bought back then has probably doubled or tripled. They probably made money on it. Oh, yeah. Probably double or tripled.

And if someone decides to buy this, like, the one, they lose all privacy, right? Because, like, there's no way that you can go undiscovered if you're buying. a property. Yes, you can. So it's buying a property. I think it's, you buy it within, like, uh, it's called a blind trust. So you're, there's a very complicated way of doing this where you buy it in an LLC held by a trust, held by another trust with some like beneficiary being, uh, a lawyer whose offices is, you know, in New York. That's what I saw. Yeah. Like anytime like celebrity doesn't on a show that they own the home,

somehow their lawyer's name on the online website. That's what they're going to do probably for this property. That's what I've seen done. Because we've represented a few celebrities that do exactly that. The LLC blinds, that everyone signs NDAs. Usually it slips. Usually someone slips.

What ends up happening is that some of these people are followed around. And so if they see a moving truck, like I won't mention who it is, but this one actress that I represented, she was moving. Can you say it? And we'll bleep it out. Oh, okay.

Yeah, but she was moving. But they had the paparazzi. See the moving truck? And they followed the moving truck to the new house. Wait, but how would they know it was that actress? Because they knew where she lived from neighbors. Yeah. Dude, it's tough to be a celebrity.

And then here's the other thing, too, is they'll get mail records. You can't have anything in your name that gets sent to the property. Like, you think, oh, me. Why? That's illegal to go through someone's man. They have ins. they have ins, they know. If you even sign up for a magazine

to go to the property with your name on it, 100% that name gets sold and leaked. You can't have anything. I didn't realize this. But yeah, utilities, that's not in your name. Cable, not in your name. Nothing is in your name. It's all done through a lawyer.

Everything. Yeah. And then even like you do everything perfectly, but then you know the neighbor, and the neighbor somehow tells somebody who tells somebody and they trace it back to you, it's over. So, yeah, for that level of privacy,

it would be really tough. Honestly, yeah, it's tough. And LA's not a cheap place. Even a lot of celebrities struggle to get that privacy. Yeah. Because it's just expensive. Yeah, and think of it, too. Let's say this house sells.

All it takes is for a few people to park outside of the house and just sit there with cameras. Guaranteed they'd be able to get a shot. Even if you're driving in and, like, you know, a completely blacked out escalate. You'd be able to get a picture from the front

or sometimes people are like with drones and like she call the police but like by then it's too late all it takes is one telescope figure out who it is track it I agree yeah there's no way of true privacy like that yeah it's nuts

it's tough everybody wants privacy but it's tough to get it in LA unless you have a lot of money yeah wow so what do you think the land is worth of the one because he bought it for I think a blowout price what was it like 18 million dollars you bought it like that back in 2011

I mean, I can easily see trading. Like, you see, what I would have done is, it's four acres. I would have built a 30,000 square foot spec home. Ask $120 million. And it would have sold. Yeah. That's what I would have done. Yeah.

I mean, that's like my automatic initial gut instinct. I would have had a sick backyard, just 150 feet pool, just all out with the outdoor space. And let the outdoor space be the focus and priority rather than like this mega home. And he would have easily gone 120 on like a sick, 30, 40. thousand square foot. But the issue that I see with that is that the reason why developers build so much square footage, as you know, is it's cheap to add that extra few square feet. The ones you're building it, adding in that little extra bit, isn't it high ROI?

Yes and no. Like at a scale of like between 25,000 to 30,000, sure. But when you go 100 plus, like the mass of weight that you hold there, now your case sounds, I feel like his oversized probably add up so much. much in the engineering. Now you have to run multiple breakers. It's not just like you have a little bit more. It's like then you've got to design the whole thing. Then you have flaws. You have now a huge roof that you want to make sure it doesn't leak and it's flat. I don't know. I don't know if it's worth it. To me, like I said, for the price he's gone. I think it's a bargain. I can see that land

trading for like 50 million. Easy right now, 60 million even. Just a land alone. I would have just put 35,000 square foot modern something timeless, get it beautifully designed. Ask 150, 150, 140. You know it would do well as just a very

sustainable house up there. Like honestly, if he could have designed something that was completely off the grid. Off the grid. Or, you know, it's not like off the grid,

but it could be. If you wanted to be off the grid, something eco-friendly with a whole bunch of trees. Like really create like a forest because that doesn't exist. Something unique almost. Yeah.

Speaking of which, the one house, house that I saw online recently is Ashton Coucher's house. Have you seen it? Yeah, it's pretty cool. We got to throw up pictures of this. Yeah. It is, in my opinion, one of my favorite properties ever that I've ever seen. It's built as a barn. It's very cool. But it's like a modern barn with privacy, surrounded by greenery and nature and it's open, but it's, but it's contemporary. Like it feels like something that they've built today, but it has that charm of something that's like a hundred years old. I've never seen anything like it. I saw it too. I was like,

oh, maybe we get lucky. We get a chance to twere it. But no, it's a pretty nice home. Right. No doubt. So what do you think the developer's cost is on the one? I want you to estimate you. Wait, wait, wait.

Um, gosh. Because you know what? I'm going to write down a number. Yeah, yeah. And then we'll compare. Yeah. All right. I'll guess too.

Okay, cool. Let's say we can't say any numbers here. So I have a number and I have it on my phone. Okay. who wants to, Jack, I want you to go first, Jack. All right, $175 million is how much I think it cost to build the one. And we're talking about just cost. Cost of the property, not the land, just to build.

Not the land as well? I'm just saying all in, like developers cost. No. Land is around 18 million, so you can come up with like your exact number on how much do you think it costs? Okay, 157 then. Okay, one. Wait, wait, 157 is your cost to build the house. That's what we're talking about.

Wait, the house, but what about like the trees and the grass and all of that? Well, that's included. That's like, that's improvements. Yeah. Yeah. Not the land. Okay. So just that.

Okay. 157 million. Okay. 55. No, one. Just, sorry, sir, just 55 million. Oh, you think it's 55 million? Without a doubt.

At lowest, he's at $900 a square foot, which would be about 95 million. I say this because it took over eight years, seven, eight years for this property to be built up. Just the carrying costs and being able to, maintain the property up there, it should build up. Oh, we're not talking about carrying cost. So I did $600 a square foot. No. $600 a square foot because of how much square footage there was.

I'll be really curious if this information one day leaks. I would say without a doubt minimum $900 a square foot, $95 million. I can see it as high as $1,300 a foot. $140 million. No, you've seen it. I've only seen the video of it. You know why? Because it's just like not even like the finishes thing,

but when scale changes, he has these huge marble walls. Those are full slaps. I have a feeling they got big cranes up there. The trees he got, those are not just brought by trucks. You know, like you add these little things up, that movie theater, that's not just a movie theater. He must have spent ridiculous amount of money, and he has custom stuff in there. So I would like the movie theater alone would be $5, $6 million. Exactly.

Minimum. He has that, like, second floor roof. That means the whole thing is probably still cantilever. I don't know. My gut tells me the lowest 90 million highs, 140 for the construction cost at the land. Wow. That's insane. So you don't think he's going to make much money on this,

considering how much time he's put in and how much he's spent? Because right now he's in foreclosure, right? He's behind his payment. There has been that article. And I think, like, he actually talked about it in the video that producer Michael did, that he's behind his payments. I honestly don't know. And it's one of those things that

because I'm not involved in it I don't want to make that many comments on it. I would like just to kind of stay out of it but it's just an interesting bold take. That's kind of all I have. How do you finance a home like that? Like to be able to borrow that much money? Investors.

And partially bank, but not all of it. That's such a spec home that I have a feeling bank wouldn't finance at all. I'd be like, we'll throw in some. What rate do you think that? I thought the bank did finance it for him. Because he has a track. record of building these houses.

I thought a bank did. I thought there's one thing. I don't know if they financed at all. Yeah. I have a feeling big chunk of it is probably the bank. But again, who knows? Yeah, you know what's funny? That's saying where it's like, if you are the bank a million dollars, that's your

problem. If you have the bank $100 million, that's their problem. Yeah. It's true. Yeah. And now Nile is the one who could call the shots. Because if that property gets foreclosed, it's losing 30% value. Like you can't foreclose on that house.

You have to work with him. You don't have a choice. Like you literally have to hire a few people to manage that foreclosure as an asset because it's so expensive. We're like, imagine trying to figure out the electronics on that thing. Yeah. Out of the blue. It's crazy.

Yep. So we should probably swing the conversation into like YouTube success. Okay. So what do you think set you apart from other, you know, YouTubers that tour these homes? Why did your channel blow up so quickly instead of theirs? So that's a, the way, I mean, there's so many things to talk about that. But number one thing I would say is we really try to showcase these homes in a way that honors the property, right?

Like, I want to make sure owners are happy with the end product. Developers are proud. And, you know, I felt like a lot of these homes that are 20, 30 million in L.A., people are like, these are just ridiculously priced. I'm like, well, nobody knows how to talk about it, man. They're not easy to develop. They take years to develop. Permitting processes is insane. And some of these details look so simple, but they're not easy to execute on.

So we just try to cover those things. And I think people appreciate understanding why they are $30 million, right? And we explain it from a point of view of not being a realtor. Like, it's like, hey, this is how it works. And let me explain it to you. So I don't like salesmanship. I'm not a good salesman. I don't think when I was a realtor,

I was probably not the best realtor from a point of view. Like, I wasn't pushy. I was like you. You weren't pushy either. You were like, hey, work with me if you like me. I'm kind of that way. And I think people like that. And on top of that, the whole production side of things.

We really take pride in what we do. And I think we put mind-boggling amounts of hours in the videos. How many hours would you say each video takes? You're talking about like the post-production side of things? I'm just talking about, like, start to finish. Before even like getting the house. From the time I see it and somehow I get introduced to the owner or like I reach out or they reach out to me meeting, preparing for the house, planning, shooting, editing. It's got to be 120 to 140 hours.

Easily man hours. Easily. And that's like between me, Mikey and the rest of the team. Like easily. One video and we do it every week. That's honestly the most challenging part of it. keeping the quality and raising the bar while maintaining this

with the type of homes and the type of style we shoot them this is one of the most difficult puzzles we've ever had to put like I lose my hair over this every day and you were bringing up all of your expenses like your equipment yeah what are your expenses on this I mean for the production gear

you gotta be probably around 100,000 if not more no yeah two iMacs wow hard drive after hard drive small hard drives, multiple Sony cameras, audio equipment, shotgun mics, multiple drones,

big drone. We have Inspire, memory cards, lenses, I believe our expensive drone, the lens set alone on that, the lens kit with like multiple lenses,

is like 12 grand. Wow. And you know what? I guarantee people are at home watching your video. That's easy. Look at that. Two cameras,

walks through for an hour. John. Here's NS walking with his friend acting. Yeah. Oh yeah. Gets to see cool houses all day. It's a big challenge that we put together. You know, where it becomes really difficult is with your videos or what you guys do,

you guys can control the product, like the video core itself. With us, the product that we make the video off of is someone else's. That's such a delicate balance to manage and be able to make the content around their product we're on board and you still manage to pull off your vision on it. You know, we don't get the freedom

that you guys have where you can take the conversation wherever you want. You can make fun of it or not, we can't. So it's a really difficult balance that we deal with every day. So how is it for you to see

all of our equipment over here in our setup with our lights and our towel light diffusers? What do you think of all of this? Do you think it would be in our best interest to upgrade some of our equipment?

I feel like Jack is really putting gram on a tough spot here. So here's where I'm at. Tell me a way to improve a content or whatever we were doing better as long as I can get behind the cost of it I'll spend whatever money it takes.

I literally were talking to Mike. I was like, you have a good idea that you can express to me and justify it. I'll invest half a million dollars tomorrow without a blink of an eye. I'll empty my stock account and I will just invest it. It's all about to me business, I take my emotions out.

It's about, is this worth the investment? And it's not just from a money point of view. I look at things as, for example, we buy an equipment. How much time do we have to spend on this equipment? What kind of returns we're going to get? How are footage is going to improve? Is that worth it? Is that going to make our videos better where we get more views or like our overall

quality is going to go up? If you can justify it to me, I will spend any money needed. I'm kind of unbolded. I take bold risk. See, I feel like there's diminishing returns. Like to go from no camera to an iPhone, boom, big, big upside there. Big upside. To go from an iPhone to a DSLR, boom, big upside.

To go from a DSLR to 4K, okay, maybe 5%. To go from 4K to then getting all these fancy lights, maybe another few percent, better audio, you know, or to go from like a shotgun to a wireless mic, yeah, that's going to do well, but to go from the wireless mic to a road, it starts tapering off in terms of what you could accomplish. And I at least feel for my videos, the real magic is in the planning and the story behind what I'm talking about and less than, like, fancy equipment.

And I love the homegrown nature of the channel. I started in my garage making videos, and I'm still kind of in a garage making videos. That isn't changing. I like the fact that it's like, it's me doing it myself. and it's not like some big corporation or anything. So I like the fact that I'm using the same camera as I did four years ago

that I bought used on eBay because it was cheaper. I feel like that's the organic nature of the content. And honestly, for you and what you guys are trying to do, I get it. For us, without a doubt, we want to become the most versatile and the best team in the world. like I'll stay just out loud in the world to shoot these homes globally and some of these other expensive assets. So for us to get to that level, if there's a way we can improve the content by 0.01%, you have my attention. Let's talk. That's how I see it.

So I'm brutal when it comes to this stuff. Where I kind of hold it back is I want it to be like whatever improvement we're doing, it needs to be practically applied. Or we need to have a plan in place to integrate. just because $100,000 camera is better. Yeah, but do we know how to shoot with that? Do we know how to process that? If you don't, that to me is actually not a good investment. No.

But you tell me how we can integrate that into our operation. I'll go by tomorrow. What was it about to say? Do you ever worry about running out of houses or not having one lined up for a week? How far in advance do you film these videos? Right now we do four to five week ahead. That's smart. Yeah.

That's the only way we can deal with the fluctuations because last minute it rains, last minute owner changes their mind. It's too much. I wish people can understand the amount of abuse and, like, stress we go through trying to produce these videos. And we have a laid-back personality, me and Mikey, where we're like kind of easy about this stuff, but it's crazy of logistics that we deal on the back end,

putting this together, but we shoot in advance. I would like to say our second channel, we probably have always four to five videos in inventory. We may not be able to edit them right away, but we have them. We do the same thing on ours. We always like to be a week ahead on the podcast. I'm always one to two videos ahead at any given point on the main channel. We're always about one to three videos ahead on the second channel.

And the podcast is week by week. Gotcha. So that's the most up-to-date stuff. Nice. Well, I mean, yeah, to us, in order to run it at the level we want, we need to be ahead. That's just the bottom line. some of these agents reach out to me. They're like, can we have it by next week?

I'm like, yeah, and that's just the price. Like, you want to be ahead with us? You need to let me know two months in advance, and I'll schedule accordingly, and I'll book you a slot. What if they paid you? What if they said, hey, we want this video to be up next week. We'll give you $30,000. Can you make it?

Will you? I could probably sweet talk to the other owners and, like, push it. I may be able to make it work. Obviously, any pay helps to, up our operation and all that. But I tried to, like, I don't sell the services, meaning if you don't like it, I don't care how much they pay us.

I won't say the name, but a big builder reached out to us, and I wasn't feeling their property. They offered us a really good money. I was like, no chance. Can you tell us how much? You don't have to say what it is, but... $12,000.

And I was like, no chance. For one video? Yeah. Okay. Yeah. Were they trying to sell the listing, or what was... I don't like their product.

And, yeah, I would like... I can't go there and be like, their houses are great. No chance. But from their perspective, did they hope that you would be like, this is an amazing house, here's how cool it is, it would get all these things. Well, they wanted us to do exactly what we do, but I genuinely wasn't stoked about the house.

I turned down like 30 homes a week. If I don't feel like my enthusiasm is not going to be there or it's a good representation of what we do, I politely say no. What percentage of sellers pay you to make the videos on their homes? decent amount and it really depends like if it's an easy video to make and if you're going to get a ton of views like I just know it's going to be no brainer we don't necessarily have to get paid or like I'm worried about getting paid but some of these videos are just expensive to produce I mean like our videos are nothing cheap to produce so then I will put a budget together or like this is how I can do this at a level that this property deserves like you cannot tour a 30, 600 acre ranch and produce it in one day.

Like no chance. You got to spend three days there. You got to run the whole crew. So I put budgets together based on the shoots where they are. Sometimes people want to fly us out. I'll be like, you got to cover all these and we got to have our fee in there. And that's how it makes sense for us to stop everything we're doing in L.A., pack all this stuff. Come to where you're at.

Shoot it and go back and edit it and deliver it at a timely fashion. Can you share, unless you have a question? Oh, I just wanted to talk about YouTube revenue. That's what I wanted to talk about. We're on the same page. Can you talk about? Can you show us your analytics? I can show the analytics, but in terms of revenue, we're like, let's see, anywhere from

50 to 100,000 on a good month. For YouTube ad revenue. For YouTube ad revenue. Considering the views we get, which is... Okay, wait, so I was going to say 90. I was going to say 80. Really? Usually Jack and I are pretty close on this.

You know how it works. I'm going to see it. Can I screen record? Yeah, sure. Okay, so you have a million real-time views, which is incredible. And it's super consistent. Your watchtime, man.

Incredible watch. So I've never seen watchtime as high as yours. Really? 1,650,000 hours of watch time. I'm honored. That's a big compliment. The only thing I don't like, man, your revenue should be double.

And I think that's just because you're not putting enough mid-roll ads in the video. We don't want to upset the audience. We're like too gentle. You know? No. How many mid-rills do you put in your videos? If it's like a 30 to 35-minute video, we'll put like four or five maybe.

Five mid-rolls and then a pre-roll post rule? Yeah. And do you do non-skippables? Yeah. Our CPMs are not that high guys. Why are they so low? I don't know. I mean, we garner a big international audience.

You know what's crazy? The average view duration, I have a feeling. It's weird. The average view duration, you're getting is the same as our second channel, Jack. It's under 10 minutes for a 30 minute video. But I have a feeling it's because your videos get recommended so much. So much.

People click on it, watch a minute you click off, but those people that watch all the way through that they give you. It could be because his audience is not very heavily based in the United States. It's like a 25%. We have a huge international. Oh, United States. Yeah. Yeah.

See, ours is about 80. No, it's like 80% U.S. I bet that plays a big role. Big role. India, 10% India. We have a big Indian audience, too, on the main channel. A lot of people watch them India. Nope. Yeah, you know what?

That's what it is. It's just your audience. Yeah. Is only 26%? I bet that 26% from the U.S. United Kingdom is great. But it's such a small percentage here. Yeah, 26% United States.

That's probably driving 80% of your revenue. Yeah. It has upside and downside. Upside, like that our audience is international. That gives great exposure to these listings, you know. But downside is CPM is low. But, you know, we make it work. And we're lucky enough to be able to cover our operations and run the team and keep everybody happy.

So you have great analytics. Thank you. Yeah. They're very consistent. Coming from you guys, it means a lot. You know why it's so consistent? It's so consistent. Thank you.

But you know why? It's because everything. video is an evergreen video that you push. Yes. Every single thing. It doesn't matter when you watch it. Like with our videos, they usually die after a few days because like nobody cares about what happened to the stock market on a Tuesday three months ago.

Your videos, you could come back in a few years. That's the good thing about what you're doing. You could literally walk away today and forever your videos would still generate. Probably five to $12,000 a month. Yeah. If you just decide, I'm done. five to $12,000 a month. Just keep the channel up.

Doing nothing. I'm shocked how impressed you guys are with the analysts. It's just so consistent. And surprising, what surprised me also was that the top search term was your name. And I figure that the top search term would be like mansion tour. But people are searching for your name. I guess I honestly haven't even looked at that. I noticed that too.

Yeah. Yeah. And your last name. I have a tough last name to even spell it right too. Yeah. But here's the thing. YouTube auto recommends. So like everything.

time, if you type in just Ennis, it automatically populates. It was like, okay, that's it. Yeah, like, if you do E and E, like, we're already up there. That's awesome. What was my recommendation to you for the channel name? Because you asked me about this. I did. So, uh, I forgot what I told you.

So you were like, look, your name is tough. You're like, I would consider something that's a little bit easier to remember or like something that like you read it and it kind of would make sense. Like something like mansion tours. Like you were like, this isn't the ideal scenario. And Mikey was kind of on the same boat. And my thing was like, and I still believe that concept to this day, if content is good, people don't care about anything else. Like content has to be good.

And my thing was like, my name is so odd, but I have a very simple first name, people will just like remember it. Like, it'll be all right. And my problem with these like mansion tours or these things, as soon as you put like these generic names, it becomes like a, almost like a TV. I wanted to be about me in a sense of like a personality from there will build a different channels. It's like we started NS Plus, and the logic behind NS Plus was like, it has just enough connotation that it has to do with me, but it's plus. It's everything else. It's the team.

It's the vlogs. It's us touring the RV. It's Mikey being on camera. It's like featuring other people down the road. So I knew that model would work. And I just kind of stick to my guns. I was like, if you want to build the name to scale and then do businesses and endorsements and that kind of stuff, it has to be on the name.

So I just kind of stuck with it. It's worked. I think my recommendation would have been to shorten your last name or do something that would be easier to spell that way people just type an NAA because your first name is easy. Easy, yeah. And a lot of people just call my first name. I'm not one of those people.

They can call it wrong. Like, I have no problem. We should talk a little bit more about your past because I heard you, what did you do before you did these mansion tours and real estate work? So born and raised in Turkey, age of 17, moved to Texas, got a scholarship about Texas, A&M.

When I moved to U.S., couldn't speak a word of English. Like, I would have to grab other Turkish kids, but be like, talk to the teacher. This is what I need. Like, I sucked at it. It's super lonely. Like, my first two years in the U.S. is, like, no friendships. Like, I sucked at the language. And then graduated from Texas A&M at the age of 22.

At the time, applied for a green card because I was, between the ages of 13 to 26, I was a professional windsurfer. for 12 years, seven sponsors traveled across the country around the world, over 35 countries. I was flying 200,000 miles a year. Wow. Another cool fact, I was sponsored by Turkish Airlines for seven years. For seven years straight, I flew nothing but business class everywhere around the world. And I had 200 kilos, so that's like about, I had 900 pounds worth of free luggage allowance for me to carry all my windsurfing gear around the world.

I had the weirdest life. That is like, that's like a dream if you're 22 years old. Yeah, did that get the ladies? I feel like I'm a professional winservable. You know what? I was never the craziest or like the best about ladies. I feel like you would be like the ultimate bachelor, you know? Like the most swab, sweet talking, you know.

That really evolved after like 23, 24. I really found my way and I was like, oh, this is actually pretty easy. I just have to say the right things kind of thing. I was honestly workaholic my whole life Like when I was windsurfing I was practicing 12, 14 hours a day Like I just enjoy working I just love improving

I love progress I'm addicted to progress It's like Progress turns me on It's like tell me a way to make things better Let's talk Like it's I'm excited about I don't know what it is

It's not even like we need that much progress But windsurfing career Shaped really who I am Work ethic It's such an abusive sport Like I'm so used to competing in like tough conditions. I always tell,

now we wear suits, shoots home, like what are you talking? I sit on a desk all day, talk to people like, this is easy, like easy. So wind surfing really shaped who I am,

got me a green card. I have EB-1, extraordinary ability green card. That's how I became U.S. citizen. In fact, I'm currently in my application right now to get my password, like fully become a U.S. citizen.

My dad has the same thing. Really? He's Canadian. Yeah. Really? Extraordinary ability? Yeah. They call it EB-1.

So you prove the U.S. government that whatever profession you're in, you're in the top 5%. I had three world titles in windsurfing. Yeah. Three world. So that means you were the best windsurfer in the world. In the world, yeah. For three years. Wow.

That really shaped who I am. And age of 21 in Texas, right after like the 2008 crisis, I saved up quite a bit of money. I bought myself a house. and it was a flip that the owners couldn't finish. It was like 85% done. And it was like $200,000. No, it was $170,000. I spent all my savings on it.

I was really frugal. I was kind of like you. And I bought this house. I was like, oh my God, I have to finish the remaining because I have no money left. And me and my dad for 40 days straight fixed up the house. It was the greatest 40 days of my life.

I was like, whatever, whenever wind surfing ends, real estate is my next path. And any money I made from wintering, I started buying land. Any off time I had, I was at project sites, learning about real estate, talking to developers. I became addicted with it. Over the course of between 2011 to 2018, I bought over 40 pieces of land in Texas, which I still own to this day. I invested all my money in land. and I started getting involved with people's projects, development.

And age of 26, right at when I turned 26, I retired from windsurfing, and I went in all in on flipping properties. Like I'm talking about construction belt on, running crews, 12 to 16 hours a day, hands-on building, thus where my knowledge from about homes comes from. Like I learned how to sewer line an entire house. I learned how to run water lines and water heater from the city tap to water heater to distributing it to fixtures.

I learned how to plumb an entire house by myself. I learned how to frame additions. I can literally, genuinely, build a house from ground up. I have every skill set, wiring an entire room, running panels, troubleshooting, installing fixtures, roofing, staining seam metal roofs, building block, laying brick. I learned it all

and that gave me it was such an humbling experience like imagine you're at age of 26 you were a three-time world champion with surfers sponsored by Turkish Air Alliance making really good money for that kind of job How much were you could you say? I was making around like $200,000 a year

which is a lot. That's more than I thought. That's a lot. And I quit that just so like literally I had this moment I have to tell you guys this story I took on this huge project this house was partially

burned down. No one wanted to buy it. I was crazy enough to be like, I'll finish this. It's one of my biggest flips. I got a plumbing bed to do the sewer line and water line. It was $14,000. I was like, you're kidding, right? He's like, yeah, dude, this is my rate. I was like, okay, I know how to do all this. This is an insane project to manage. I can run the cruise. Generally, I have about 8 to 12 guys at the house at a time, and I can on the side do this myself over a two-week period, since I know how to do it. I had to do pex lines and PVC sewer line the whole place because it was an old home.

It was all cast iron. And it was a pier and beam home. So it was about two fit above the ground. I remember this moment. It's like 10 p.m. at night because I'm behind, so I catch up working late. And I'm replacing a sewer line. And literally partial sewer was like sitting.

And it like leaked all over my body. I'm like, what are you doing, dude? Like you're, you have money. Like you're like, but. when I put my mind into something, I get so dedicated, I've zero lined the entire house myself, and it cost me 1,200 in material.

I saved like $12,000 while running the crew. Because material cost was nothing. It was all labor. That's worth it then. It was worth it, but like that kind of humbling experience, so now I go into these houses and I talk about them,

it's not like I have a fluff language. I genuinely know. So that gave me, like our channel's core knowledge comes from the fact that I ate shit for like last two to three years. flipping homes, I flipped homes, I flipped, I mean, the amount of concrete I broke with a jackhammer with my own hands, it's got to be over like 20,000 square feet.

Wow. I'm not joking. So that three intense years of like nonstop work and flipping homes gave me a huge upside and like knowledge and understanding flips and understanding developments. So when I came to LA, when I started touring these homes, I would meet with developers. I would make like four or five comments. They're like, who are you? How do you know these things?

I would come in, I'll be like right in the center of your living room. You have a half-inch dip. He's like, no, I don't. I was like, put the laser up. I was like, I level so many homes. I was like, you have a half-inch dip right there. They will put a level up. It would be like half inch to three quarters.

They're like, holy crap. I'll be like, I told you. You have no idea how many foundations I corrected in Texas. So it's weird backgrounds all accumulated to this point with the YouTube channel. Do you share that on your channel? Never. Why not? do it on the second channel

Eventually we'll do it on a second channel Like it's fun to talk about it when people ask But it just like I don't know I'm kind of a guy that's like We'll just do good work And then people will recognize it I like staying Loki like that

Where did you get that work ethic from? I think I'm really competitive And it's not like a competitive Of like I'm going to beat this guy I just don't know how to stop Like when I was flipping homes more than half the homes I flipped, still to this day, no one has been those prices.

Like I tell this all the time, I get appraisers, call me to this day. They're like, how the hell you sold this home for this price in this neighborhood? I've hacked the whole flipping procedure. I would go find like really nice cabinetry stores and buy the open boxes, have it in the inventory. When the right flip hits,

I would put a $1,000 vanity on a home that's $140,000. My homes were so standalone, so good, that I broke every single neighborhood record that I was in. And that just comes from the fact that I was like, I could have made money. I was like, I could make better. I can put a half a million dollar home cabinetry in a $200,000 home.

And I love that challenge. And I love overgiving the value. Same thing with these tours. We can get away with doing less. We can do more. And do people see it. The best compliment is where your work speaks for you. So this kind of stuff, it's almost like,

why don't we just shut up and do good work? and we just let the people dictate. What about growing up? Did your parents have a similar work ethic? Or is just something? My dad is one of the hardest working person. And my dad will never complain about anything. That's what I learned.

Like, you know, like look at my hands. I have cut after cut building the van. Just shut up and build it. Yeah. Like I know how to do it. What am I going to do? Hire someone and like get a plan design. I was like, okay, we work a lot.

We're shooting all this content to get ahead. I'm like, if I can get my assistance, help me. Mikey will help me a little bit. I'll stay to like 11 or 12. We built the van. So it's just like you take pride in it and I don't know. I'm just competitive and I appreciate progress.

Yeah. This van that you're building. You want to talk a little bit about that? Oh yeah. Explain the van. You're stopping here on a trip. Yes. Yeah.

So this has been me and Mikey's goal for a while that like we want to drive across the country and like shoot cool content, especially now that we have the second channel where we can kind of. I don't have shoot anything, really. And then, uh, Mikey, in fact, do you want to come out here? Like, give your thoughts on this? So for those not aware, Mikey, you're the, uh, the voice and the, the camera behind the scenes. I love your little, sometimes you'll, you'll throw in like a little comment or, like,

go get a close over there. It's, it's this, it's this cool little catchphrase that, that people know you through your voice. So some people may have heard you, but they have no idea what you look like. So now it's, now here you are. Yeah, it's weird to have people, like, recognize my voice. I was telling you yesterday I got on an Uber a few weeks ago. And they were listening to a song from our channel.

And I started talking to them and they're like, your voice sounds really familiar. Are you in this is cameraman? And I was like, this is weird. Bizarre. So, yeah, it's weird sitting in front of cameras now, though. Yeah. But coming back to the trip question,

we wanted to do this across the country trip. And flying is difficult. We got a ton of camera gear. And like, we have some. many different skillsets. I mean, we have this like $14,000 rat and jet board that we wanted to use it around the country. And then we wanted to shoot at this stuff. We were like, well, we like our production to be high. So how are we going to carry all this stuff? We were like, let's rent a suburban. But that doesn't solve it. We have so much stuff. We need like a trailer to. Yeah, we were like, maybe we take like, I was literally, I have an S class. I was like, maybe I sell my S class, get it. I escalate in a trailer. You know, because of my contracted background, I have two cars. So I have my rent. So I have my rent. business car like my Mercedes and then I have this transit van that like I was literally running my contracting business in Texas. I brought it to LA because I genuinely didn't know what I was going to do in LA full of still with my construction tools. I was like in this stop delaying this dude. This

van is probably perfect. The problem is the cargo van. It's super loud. It's metal to metal. So we spent probably 100 hours roughly first demo and the whole thing, rebuilding the decking, installing a backseat so the rest of the team can ride with us, putting this metal rack, like a garage shelf rack, and retrofitting it into the van,

sound-emining the whole thing, covering the inside with the foam. So it's the sick now travel production van that we built, and we literally have all of our camera gear. We can ride up to five people. Also, it's a good starting point because it'll get better, but it's like over time the van will

improve and improve and improve. It's like right now. Right now it's like stage one of the van. It's like the van's first life. You got to get something on the side of it. Something is a joke. It's just like I think a plumbing company or like something like that. Doge logo.

Yeah. Oh, yeah. Oh my God. Dynamics fans on the back. Yeah, that would be cool on our way to the moon. Yeah. Yeah. It's never been nice.

Total to the moon. Yeah. So that's the story behind it. I think people like our friendship between me and Mikey. they like that we're not a big shot. And I wear a suit because I respect my job and I address what I'm about to say appropriately to the house. You're touring a $50 million home.

You better put a suit on that is sharp. You need to own up to that job and you need to deliver the information in the right way. This is not something to be joked about. So I think people respect how we carry ourselves a lot and we get these comments so many times. Literally our last week's video, someone made a comment.

It's like one of the most popular comments underneath Ryan Serhan's comment. We toured this home that Ryan toured. Ryan comment was like, I quit because the views they've gone in two weeks, we've gotten in less than one day. And we just passed by them. And the second comment was like,

let's talk about something that is unspoken. These guys and Ennis started this trend of like detail walkthroughs and everybody else pretty much copied it. And it had like the most liked comment. Just to clarify, There was a few people out there filming homes. Yeah. But they're like, this is a view.

Or like, this is $100 million home. And it's like two. Like, here we have. Like, eight minute video. Like, this is where the kitchen is. But you know what's interesting is that Ryan Sirhantz is more about him and his personality. Yeah. Less about the house.

Producer Michael, I feel like it's more about what he's going to say and what he's wearing on his watch than it is about the house. The house is more of a backdrop. You know, a more for Michael. With yours, you really focus on the. property. And by doing that, we actually have more personality in my opinion because we set ourselves so distinctly apart and kind of goes back to like, good luck copying it. I genuinely look forward to someone tackling a challenge as big as what we tackled on a weekly basis and tried to truly

compete with us at both on knowledge and production. I've been a three-time world champion win server. I tackle a lot of big challenges. This is without a doubt one of the most difficult things we've ever had to work around and like truly run it and figure out a way to do it efficiently. It's refreshing to hear you, Jack, like how you get it, right? Like being around Graham or being able to work with him and learn and observe and do stuff around Graham would be an opportunity of a lifetime.

I'll do it in a heartbeat. And, you know, when we're hiring, I'm like, I would kill to be around people like me, people like Mikey. I want to tell this story how I got into L.A., which is really interesting. you will get a really good kick out of it. So I started flipping homes in Texas, quit being a wind surfer. And anytime I could see like three, four days of opening where I could take a vacation,

I was obsessed with a million dollar listing. I watched every episode, this is not a joke, more than 20, 30 times. Like, I'm not joking. And I was just obsessed with LA. I don't know what it is. It's like the architecture, the fanciness. You know, a million dollar listing made it look really good. They glamorized.

Now that I'm in it, oh my God. It's totally the opposite. but it's like it's almost funny. I remember you were kind of heartbroken when you realized how fake that show was or how produced it was. Oh, heartbroken is understating. I thought the two agents

would really meet each other in the car off of the freeway side by side negotiating back and forth rolling down the window. I thought that's what it was like. Throwing offers back and forth. Now you see these mean emails who are like, we need a response by 12 p.m.

Anyway, so I would come to L.A., not knowing a single person, I'll just drive around, look proper. I would just hope for a glimpse of like inspiration or like something that I'm like, that's my end, right? So my third time coming to LA, literally coming and just like driving around, I didn't even have friends here.

I was following literally everyone on million dollar listing and like anybody that I saw on the show or a big list agent in LA. And I was following Sam Real. And I know you know Sam, right? I booked the ticket three months in advance to go to L.A. And it was the night I was packing. the next day I was going to leave to LA and send me the post on Instagram

he's like I'm going to pick two of you guys to come and shout out of me for a day all you have to do is follow me you know like leave the comment and share my post something like that like something random where he was trying to grow his audience I was like wow what an opportunity I was like

I would kill to hang out with this guy then of course I've like made the comment and shared and all that and like within an hour he had like 150 people I was like I'm not going to win this I was like, what can I do to win this? I was obsessed. I was like, this opportunity is killer.

And I really want to give Sam credit for this because Sam is the reason I made my move to L.A. quicker than I normally would have. So I was like, I grabbed my camera last minute. I landed in L.A. I landed to L.A. around like 3 a.m. the next morning. I slept like two hours. I went up to Hollywood Hills, put my tripod, set the camera. I had like a really nice view.

not knowingly I had two of Sam's listings right behind me on that backdrop I didn't even knew it wow his two upcoming listings and I shot a bunch of takes on like who I am what I do why he should chose me how much like this really means to me I went down to Beverly Hills edited it all day and I made him a 10 minute reel of who I am why he should chose me and I was like I was like I'm just going to drop it off at nest seekers I went there I'm like what if he doesn't see it like this would kill me I spent I was there for like three days I was there for like three days I burned my first full day trying to make this video. I was like, I'm just going to dress nice and go there.

Be like, I'm a client. I want to talk to Sam Rale. So I went over there. Like, I'm like, can I talk to Sam there? Like, wait a minute. And his assistant at the time came down, which I'm really good friends with now. And he was like, hey, man, what's up? How can I help you?

I'm like, dude, this is embarrassing. I really wanted to win this giveaway. And I made this video. I'm so afraid he may not see it. But now that I know you're having it, can you show it to him? Like, I really want to win this. He goes, you made a video for that Instagram post? He's like, I made that post as a, like, fine, like, Will Groves said.

You made a full video? I'm like, yeah, like, I spent the whole day on it. It's really good. Like, please make sure Sam sees it. He goes, no, no, no, no. He's like, Sam is coming in an hour. You want to pitch it in person? So, hour later, I'm in the office with Sam.

And Sam is like, you made, like, he curses a lot. in a good way. He's like, you made a video? I'm like, dude, this would mean a lot that like, I'm trying to like figure out my way to L.A. He's like, you're nuts. He watched the video. He couldn't stop smiling the whole time.

He goes, he goes, what are you doing tonight? I was like, I don't. And you know what? I had such gut instincts. I brought a suit with me. I was like, I'm going to make this work. Like, this is going to work. I knew it.

I brought a suit with me. He goes, million dollar listing, season eight premier party is tonight. You want to meet the whole cast? He's like, I'm going to take. Thank you. That very night I met Sam. Sam took me the million dollars in Los Angeles party. I met Josh. I met everybody. I'm like, oh my God. How did this happen in the last 24 hours? This is insane. Right there, I was like, this is the city you need to be in. Your craziness works here. You can pull stuff. It does. Like, it works. These ideas of like, almost of like, you're ridiculous actually works in L.A. after hanging out that night I was like I couldn't believe the whole night

I was so happy I have a photo with Sam if you go to my Instagram you can pull the photo and then Sam was like he's like screw shadowing me for a day he goes what are you doing in December he's like why don't I give you a desk here I went back home Texas I worked nonstop for like 50 days

finished two of my flips I came to LA in December this is like three years ago and I spent two full weeks helping Sam out running errands with him for free and it was the greatest two weeks I've ever spent and at that point it clicked me I was like if these are if these agents can make it in LA I'll figure it out I went back to LA I went back to Texas five months I sold my home I finished the other couple projects I had I'd done like 15 garage sales I liquidated my whole life and what I built in Texas in the last nine years I packed my van to the

with my construction tools, my desk, and my TV. I ship my Mercedes. Technically, I pack your van. And then literally Mikey helped me packing that van. Like, not a joke. Like, he was the last person I saw packing the van, and I moved to L.A. And that's the story. So, yeah, I wanted to say this because, like, partially I'm bummed out with a new generation

and, like, how little initiative they take. It's kind of refreshing to hear, Jack, and how he understands the opportunity and sees it and respects it. And respects it. But did you do Sam's laundry? I have not done Sam's laundry, but I have. Without a doubt in a heartbeat. It's not a bit.

Here's the thing. Jack, do you do Graves laundry? No, but I would have. Okay, cool. In a heartbeat. Here's the thing. That's unspoken. I mean, you don't have to be told to do Sam's laundry.

You would have just done it. And I think that's a quality that you can't ask of somebody. It's just, it's already there. Yeah. So that, Jack and I made the mistake. of saying like we want these qualities in somebody to be willing to do this and everyone's I can't believe you would you would assume that I would do lot but but that's that's the sort of stuff you can't describe Graham is referencing when we were going through the hiring so yeah

so Innes and I are hiring an assistant for for the channel like I need an assistant editor yeah we saw we saw your we saw your video and how you found um Alex Alex and we were like this is great let's do this exact same thing you know so even in the video we're like we're copying Graham yeah we like say that. We film the whole thing. We like, we like do it in one take. All our requirements. We like wrote down bullet points, you know, what we're paying all this stuff. We were inspired by you guys. Yeah. And it's, we're starting to get submissions now, but it really didn't work out as well as it did for you. Number one, I think, because our channel is not as personality based. It's more about the

houses. People don't know us that well. We don't have as big of a core audience, you know. And it was a smaller position. Basically, we were looking for a paid intern, really. Maybe we had a bad way of articulating it. We didn't articulate it well enough and we really got destroyed on how much we were paying. How much are you paying? $15 an hour, but we're looking for like an 18, 19 year old kid who lives with his parents who wants to learn how to edit or something like that. You can't describe that.

That's what Jack and I learned. You can't describe it. We were saying like you got to be willing to like do laundry, pick up Bailey's poop. And Jack was like it's not going to be glamorous by any means. Graham, I didn't disagree with you. I thought it was smart. And I'm like, you know why? Because you guys need that person that has care.

guys are lean and mean team and that person cannot be like okay i'm going to come in and put 50 hours no like you guys needed that edge yes you guys might have gone bash on the comments but realistically that's the person you guys are looking for you guys were just brutally honest and if they have a problem i mean this is such an amazing group of team of people to be around you guys are literally moving and shaking things you got some great submissions though i watched like 15 We recommend that if, by the way, if you're watching this, if you're looking to hire anybody, type in Graham-Steff an interview, go down the list of people who, uh, and, and poach those people.

Because I want to say we had five or six that we wanted to hire. It's just, we could, I mean, obviously, we could only pick one. And there are so many other variables of just like, we would feel bad if you quit. Like, there were people making like six figures who were willing to quit their job and move across the country to do Jack's Laundry, pick a basis, and we're just like, we would feel bad if that didn't work out because that's too big of a risk or, you know, moving a big family across the country. It's like stuff like that. It was, it was tough. But there are people in there in that list who, like, in the future, we're going to go back through that list and I think we're going to

pick another. Yeah, we're going to pick more people. Yeah, another thing we're working on. We're partnered up with two companies so far. One of them is Top App. It's a real estate database, analytics platform. Basically, you know how we in real estate look at like 20 different websites to gather all the information? And so one website gathers all that information, puts it into a beautiful interface. You can look

at how lot of a neighborhood is or like how many people in your neighborhood has a pool. And when they pull their permit to getting AI to give you a calculated comparables, price per square foot, tax analysis, so many other aspects.

A mind-blowing amount of data points. Mind-blowing. And their point was like, let's say, you want to invest in a certain part of California. Without leaving your home, in an hour or two, looking at the right databases, you should be able to educate yourself as good as a realtor who works in that field. And then you can simply go back and then make your decisions accordingly. It's a really efficient, kind of like an investing in database platform in regards to real estate. And the second company we're working with is Picasso. So that's a really unique concept.

A lot of people associate that with time. share but they go and they buy the property they stage the whole thing they fix anything that needs to be done and then from there they set up the management LLC on it uh put the property manager maintenance and all that stuff and they divide it to one fourth or one eight of ownership so you say you buy to one fourth quarter of the time over a year you own uh the staying rights in the property they have a beautiful app they you go in you type in the dates you want like a hotel they book the place for you everything is ready when you come in and you own one-fourth of the home.

So as the property appreciates, you get the upside on that. They can finance it for you. They handle older transactions. You can use a realtor of your choice to sell it. And they were just evaluated at $1 billion. The fastest to get to a billion, right? Yeah, one of the fastest companies to get to a billion-dollar evaluation. Co-founders of Dot Loop and Zillow is back in the company.

So it's a pretty exciting project for us. it's us and the Altman brothers that are kind of like the brand partners, brand ambassadors for the company. That's very cool. Congratulations. Thank you. Thank you.

We're really excited about it. Cool. Well, thank you guys so much both for coming here. This has been a really fun episode. I've really enjoyed this. Hearing some of your stories, I had no idea from some of this. So it's really cool hearing this from you.

Thank you guys so much for having us. Thank you for having us. I can't imagine when we jumped on that open house when you were there two years ago that we would be on your podcast, two years of now. It's pretty crazy. A lot could happen in, what, two years.

Two years. Be sure to watch Graham's YouTube course. Yeah. Oh, yes. And that's right. $200 off for the next seven days. And then it's done. That's it.

It's well worth it. And mentorship group. And subscribe to the channel. And smash the like button. Bye. Step very up. Jesus. You're good.

No worries. Yeah, I'm probably moving it, right? I'm so used to moving in the videos.