The Iced Coffee Hour - Confronting Carter Sharer | How He Spends $100,000 PER MONTH
Episode Date: December 10, 2020Today we bring on Carter Sharer and discuss how he quit his job and turned his YouTube channel into a full-time 7 figure business, why he doesn't invest, and we go over his massive car collection. Ca...rters Socials: https://www.youtube.com/user/cjsharer https://www.instagram.com/cartersharer Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Send any voice submissions to Grahamstephanpodcast@gmail.com (10-15 seconds max) can be about anything- and we will respond in the next podcast! Get 2 Free Stocks on Webull when you deposit $100: https://tinyurl.com/yd9slfax Join the 2x weekly mentorship group: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact GrahamStephanPodcast@gmail.com *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
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I'm just going to let you know I'm throwing this in right in the beginning.
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What's up, guys?
Welcome back to the iced coffee episode.
This is good.
Hey, we can just leave it.
Yeah, we're good.
So this is the 28th episode ever, $18,600.
I'm Carter's share.
You guys are watching the iced coffee.
Hour.
Hour.
It was a lot harder than I thought.
Well, you know what?
We've had a few guests, though.
It's a late hour, I think, too.
Only two out of, like, probably 20 guests have actually got it.
Really?
I mean, the first try.
The first try was really close.
I didn't know you wanted that ever.
The ever is.
We have a format that works here, and the 28th ever episode is part of it.
Yeah.
Okay.
So it was very important.
But we did fine.
We did fine.
But welcome to the iced coffee hour.
This is really exciting.
You're on YouTube.
For those that don't know, your main,
channel has, what, seven,
is it eight million subscribers now, seven million?
It's seven something, yeah, not eight yet.
Almost eight million subscribers.
You have a few channels than you as well as.
So you do, what would you categorize your main channel as?
Like the type of content that they make,
like viral content based on like YouTube.
So we make content for younger demographics.
So like kids, basically, like high school and younger.
We do challenges, we do pranks.
We do social experiments.
And I'm getting a lot more into like building.
crazy stuff, like building the
giant 28 foot Lego yacht and then try to
float it in my pool. So just totally
ran, like every episode is just so different.
We did like Last to Leave Lion Cage
and we did it for real. We were in there for
four hours with a real full grown lion.
What? That line was
tamed. It was a very tame line
that says the only line in the country you could ever do this with.
It was still frightening? Yeah, it was
crazy. It was so big.
Very quick. How was this one so tame?
Yeah, because the owner found
it as a cub and she raises them.
them from and like handles them every single day that's how you would like tame a large cat and there's
something special about this one and so this one appears in a lot of different movies as like a line
um and uh so it's like four years old and like this one's just as they say a very special line
did you feel safe in there yeah until like something would happen and then it's like then you realize
there's no way you're getting out in time if something were to happen like it would get up and
you would get you size or you just read like it reaches its paw you just realize how
fast and his paws were like this big.
Like they were the size of your face.
I mean, it was really wild.
Did you have like safety measures?
Not really.
No paramedics on site or anything like that.
You know, we had the owner in there.
That was one thing.
She had to be in the cage with us at all times.
And she wasn't there.
Then it would be a different vibe, I think, for the line.
Okay.
Say the cage is a square.
Were you just in the exact opposite side of like the line?
Sort of, yes.
And then, I mean, you could leave any time.
The gate wasn't locked.
but it was, you know, like you open the latch and you just walk out.
But if you leave, you lose.
It's last to leave wins.
But then we did challenges as it progressed.
They had to go up and, like, touch the line.
Isn't that just provoking it?
It's just like, you play until someone gets...
You have to pull the lion's tail afterwards.
Yeah.
You have to anchor the lion.
Then we brought in raw meat and we had to feed the lion.
Oh, no.
Yeah.
That was the last challenge.
Did you win?
No, I did not win.
It's scary.
Yeah.
No, it was terrifying.
The teeth, like, everything about it was pretty well.
How much does that cost?
We paid, I think, like, $4,500.
So it's a little bit over $1,000 now.
To rent a line for a day.
It took us, like, four hours, and the hot sun was very hot that day to film.
And I think the check was like $4,500, something like that.
But how do you want up that?
Because I've seen a lot of your videos, it kind of builds on one another.
Like, you can't go down.
Like, once you do a lion, you can't go and do, like, a chimpanzee.
You got to do, like, now a bear.
or an alligator
or something more vicious.
So in the actual video
to determine one of the winners
at the end since we all left
kind of like at around like the four hour mark
we did like a tiebreaker around
with a grizzly bear
and that thing was even bigger
and very aggressive.
So it was through the cage
and it was actually one of the owner's ideas
that get some of this like fruit
and put it on your cheek
and then put your cheek up against the fence
and he'll lick it.
So we're doing that right
so I'm kind of doing it scary.
I mean this thing is going to
fast. So now I was standing ready, getting ready for the cameras, and he reaches under and
almost grabs my shoe to try to pull me under. And so the lady's like, oh, step out. And like,
I stepped out and he almost grabbed me and pulled me into the fence. And so I asked her,
I was like, what's he trying to do? Like, what if you open that gate? Says if you open that gate
or you go in that cage, he will kill you immediately. That's what he's trying to do. And I'm like,
so why are you suggesting to let it lick our faces? It was the whole thing. Who insures this? Do you,
do you check with an insurance company beforehand? Yeah. Because it's,
this is a special thing it's like if i were kaiser i'd say no you put yourself in danger you put
yourself in a tiger in a lion's cage we're not going to cover that you must have some sort of
special insurance like athletes have this insurance like stunt people have this insurance like right
uh we're working on it yeah it's a process it's a process uh we so we did try to do this one
where we were going to jump off the roof into like a big crash pad i thought that would be fun
for a video and we could not get insurance for that we talked to
to a few places and they were saying no
just like we don't insure that kind of stuff
but you get insurance for all of the stunts that you do
they're working on it
I mean most of it is my own
personal harm it's very rarely
are there are like big
risks for other people and we have
general liability insurance for you know someone
tripping at the house or whatever like that
but that one was a very special occasion
to like invite my friends
into the lion cage normally it's just like myself
and I'm not going to sue myself but having insurance
for myself would be good you know what I mean
But that's definitely a frontier that we're continuing to expand into.
It's like being smarter with like insurance and safety
and having like paramedics on site and things like that.
So you intend to keep like pushing the limits here with some of the videos?
Because to have paramedics on sites for videos made for like high school and under,
is that necessary?
To go crazy for content.
To go that crazy.
Well, it's not that like I feel like I need to to get views.
Yeah.
I just really wanted to do that video.
and everyone else was so down.
Like I wasn't like begging anyone to do it.
It was very willing.
Everyone was very excited for it and everything.
So, I mean, there are some other videos I felt like I needed to go big to, you know, get views.
But it's really not about that.
It's also not really about one-upping.
It's just about making just interesting, entertaining content.
Yeah.
Would you do the bear licking the face?
Yeah.
You would do it.
I would probably do that.
Yeah.
I think that it's just like a once in a lifetime opportunity, you know,
and if something bad happens, something bad happens,
but like dying in that way would be kind of, like, not cool, but like,
I think risk of death is low, but I think risk of like getting like cut or grab.
Yeah, do some sort of cost benefit analysis, you know.
Obviously the cost is very high in the event something happens,
but at the same time, it's like very low chance.
I would probably do it.
Yeah.
I mean, would you do that?
I don't think I would.
I just, I don't think I would.
Yeah.
Honestly, it's probably a smart answer.
Just because it's a once in a lifetime opportunity doesn't mean you need to put yourself at risk.
But there's a one and a hundred chance.
Yeah, I mean, if there's a one in 100 chance.
I'd rather just not do it.
I'd rather just play it safe.
Yeah, I mean, playing it safe would be to not do it.
I mean, like, to give a step back, like, the whole holistic thing.
Like, we did approach this very, like, we're not, like, stupid jumping into this thing.
Like, we thought about it.
We talked with people and all that kind of stuff.
And we proceeded with caution.
We made sure, like, even, like,
Like I said, one of the challenges was to feed it raw chicken, like raw meat, like, you know,
feet, like a hand feed at while we're in the cage with this lion.
Sounds crazy.
Why would you, like, put bait in the water with sharks?
Well, we asked the lady, like, all these things, and she says, I'm not going to increase the risk.
Like, just because you're feeding it, like, we made sure, like, walk through all the steps.
But, of course, there is, you know, general risk.
And we don't do animals often.
We do, like, little puppies.
And that's my level.
Yeah.
We don't, I don't know if I would do it again.
That video was crazy.
You know, so I'm not, like, being into, like, wild animals because, you know, very unpredictable.
So you tend to go for the virality aspect.
Like, what other stuff do you think is worth mentioning?
Like, what's the, what would you say is the craziest video you've done?
The craziest video?
I don't know.
What would you say is the hardest to organize video?
Like, the most difficult to get put together to, I don't know.
To coordinate the whole thing.
Yeah, right, because you did, like, the Lego video where you,
where you created like a whole Lego ship and put it in your pool.
Yeah,
that one took a little bit of logistical planning,
but big logistics.
And we'd done stuff with like rental cars.
We had like multiple lambos and we were driving those around.
We did.
I ordered 10,000 rubber chickens from China and then got those delivered.
And I filled like a swimming pool four of them.
We got to jump into them and like swim and stuff.
What do you do with those afterwards?
Like where did they all go?
We gave those away.
Okay.
So we gave them away for,
free on our website, which was really cool.
A lot of the fan, they sold out like day of.
Is it, they have to pay for shipping?
They cover the cost of shipping.
Okay.
Which was like three bucks or something, you know, but then you get like this rubber
chicken, which is probably 15 bucks on Amazon or whatever.
Who comes up with that?
Who came up with that idea?
I think it was probably either me or Phil.
We were probably hanging out.
And so Phil, if you guys don't know, also shout out to Phil.
He loves watching all your content.
Oh, cool.
He runs our merchandising in Timurr.com.
And so he has a whole supply chain from China that manufactures custom like apparel hats,
like this hat, for example, and then ships them into LA and then we distribute it from there.
Speaking of which, we're going to turn off the cameras for a second.
We'll come right back on.
One sec, Jack.
I got a surprise for you.
Oh, yeah.
This is awesome.
Which one's the large one?
All right, guys, I have the Team Rar hoodie on right now.
I just got to say, very, very cozy.
I think that it is very comfortable.
This has got to come down.
You squeezed into it.
Yeah.
I think you're probably normally medium or large.
Yeah, medium or large, definitely.
There we go.
I don't know if that's going to look interesting,
just to have a weird angle like that.
What do you think?
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That's R-A-K-U-T-E-N.
I mean, we probably need better lighting, like, from the side.
Oh, well.
You know what?
It'll be all mysterious.
Let's just try it.
All right, so the review of the hoodie.
It's actually one of, I will say it is one of the most comfortable hoodies that I've ever worn.
It is so soft on the inside.
It is incredibly soft.
It fits you, perfect.
Perfectly.
Really?
Yeah, it does.
I'm sure if I could fit.
Stood up, because my butt, torso is kind of...
And I think if you did this, it'd be like up to here.
All my height is in my torso.
So...
I know, I think you're fine.
Thanks, Graham.
Well, it looks good.
You got the green one.
Thank you.
I like the green.
Yeah, it's nice.
I like the bright colors now.
So we got to get an understanding of what exactly Team RAR is.
Okay.
Okay.
What does that stand for?
How did you get the idea to make something like that?
And also, hopefully, go into a little bit of your backstory, because I watched a video today on you.
I honestly, I'm going to be honest, I haven't seen a lot of your content.
I've heard of you and I've seen you on like, you know, trending or whatever, plenty of times.
But I watched this video where it was like 10 years of your life.
Yeah.
That was a good video.
Thank you.
And you actually really surprised me like in those 10 years.
It's not what I expected.
You're very, very, very smart.
And not that I wasn't expecting that.
I was not that I wasn't expecting.
That's something that, yeah, yeah, I wouldn't expect it either for someone to hang in a lion's cage.
Well, like all the, all the robotic stuff and like mechanics.
and stuff like that. You're very good with all that. And you like went to and studied like physics and
stuff like that and then changed out to like computer science or whatever. Yeah. So first off,
let's get on to the team rar. How did you come to, or we can go chronologically.
Just go chronologically. Yeah, yeah. Yeah, so I was born. I mean, I don't go that.
So yeah, I went to Carnegie Mellon University after high school. And I went in to study physics.
So I was going to be a physics major freshman year. And then I got all the way to like quantum
mechanics and I just thought at that point it's just like too much it's just too crazy I can't imagine like
if I'm only here I guess it was sophomore year taking quantum mechanics the math is just insane
super fascinating stuff still love physics so after quantum I was like you know what like I can't imagine
what I'm going to do for a living if this is a sophomore year what do I do after senior year like it's
going to be so deep so I did a career change and then I started getting more interested in discovering
that Carnegie Mohn is really good at computer science and robotics it's like number
roll in the country for those kind of things, which is awesome because I've always been fascinated
with robots.
And throughout high school, you know, I got into legged locomotion, which are like mechanical
linkage systems that, like, you turn rotary cranks into, like, legs that'll walk across
the ground and you can, like, have self-propelled things.
It's really tough to describe.
You'd have to see it.
Sure.
So I guess I'm kind of going backwards, but I can throw some B-roll or something.
Yeah.
From the 10-year.
Like, I built, like, a 12-legged, essentially wheelchair that has.
legs instead of wheels and they like walk across the ground and either hand-powered. I've built
full-size mechanical horses that you can ride like bicycles and like you literally climb up. It's like
tall. So yeah, so I got in, you know, so throughout school, studied, just took all the classes
I could with robotics and computer science and kind of picked and choose the stuff I wanted to learn.
And so I actually ended up creating my own self-defined major. And then after that, I went to UPenn
and we did an incubator program with my friend Phil,
he was the guy who does the TeamRR.com and merchandising.
And then while I was there,
I was doing self-driving cars and working in the embedded systems laboratory,
doing like microcontrollers and sensors
and developing like software and hardware for self-driving cars,
and then that's when I got into YouTube.
How?
There's no connection there.
There is no connection there.
I mean, a little bit in a sense.
Like, I started discovering like there's more than,
just PewDiePie
that's like a professional
YouTuber
but never really thought
about it
like always watch
YouTube growing up
and so as we started
getting into it
posting videos
and I mean
I guess initially
it was just kind of the research
so I just switched my focus
of like trying to like
figure out how to make a car
drive itself
let's just figure out how to post
a video that gets views
and there's an algorithm
involved, there's an audience
so I just started doing research
on that
and kind of reverse engineered
how to make a video
that somebody would watch
and that YouTube would promote
you know
that has to be the right thumbnail
the right title
all the right packaging, the right upload time, the right upload day, the right upload frequency,
the right way you create your content, the way you like speak into a camera. And so I just started
working on all those skills, just video by video. And then went viral like a few months later,
didn't even make it six months into that first job. Had to find a sub-lease for that
apartment that I had. And then I moved into my parents' house. And then, you know, three years later,
now I'm in Bel Air.
What does that first video make?
How much were you making back then to be like,
I'm going to quit my job and just move in with parents and do YouTube?
Like the first video that actually did something
versus all the ones that made no money at all.
I remember early on we had,
and this was me and my brother working together on this first channel,
we hit like, I was only making like $12 an hour as a research assistant.
Love the job, was still learning so much.
but that was like kind of my reference point
it's like you know 1250
we did like three grand in a month
which was like a non-zero number
I think that was the first like non-zero
like 200 bucks doesn't mean anything to me
right but we made like three grand
I was like wow three grand is like
that's like a real chunk of money
like that's something like let's keep trying this
like let's keep going
maybe I think that was the point
I was like all right I'll come home every weekend
to make content and we'll just grind
we did like 14 hour days
and we try to make enough content in two days
and edit the videos so we could post you out the week for my next weekend to come home.
And then we had a couple videos that like hit a million or did well or something.
And then I remember we hit like 20 grand in one month.
And I'm like, whoa, 20 grand about about two people, still 10 grand, which is still more.
It's way more than I'm making now.
And it's also more than my dream job in Silicon Valley, which will pay like 114 or something like that.
So I'm like, wow.
and then we're just getting started.
Also, we have 10K subs.
I know you can do 100K subs.
You can also do a million subs.
The amount of growth ahead of us is tremendous,
and we're already making, like, a decent amount.
And so I remember having to talk with my professor, like,
yo, I know you just hired me, but I want to quit.
And so I showed him like that.
He's like, dude, that's just a glitch.
Like, that's noise.
Like, it's not going to happen.
I'm like, dude, no, I believe we can keep this going up.
And so I quit.
And then we just went full force.
That's so smart.
I hate when people say that.
Lingo, you don't know, you don't know.
You stick with this.
But yeah, you go to, have you talked to the professor since then?
Not really.
I think, like, a couple months later before I moved out to California,
he, like, reached out because I needed to, like, bring someone up to speed
that was taking my spot to, like, run a lab or, like, figure out some questions about the code that I wrote for,
I made, like, a self-balancing robot lab for this grad program.
They were, like, trying to figure it out.
So it was like that.
But it wasn't, like, checking in, like,
oh man I doubted you
never any of that
never any like closure like that
it was always just like
he actually told me this
when I was sitting in his office
so nervous because I was so thankful
for the opportunity he gave me
and I'm learning a tremendous amount
but he said something after I tried quitting
well one he said why don't you try going part time
I'm like no full time like I need to hit this hard
he goes like wow I'm disappointed
like you're you're meant for so much greater
you know you're meant for so much
than playing on Photoshop and making
you know Nerf videos or whatever
doing like Nerf videos
No. I mean, it's a little bit, like, rude, but also, like, I get what he's saying.
Like, you're meant for so much more. You're going to develop, like, the cure for cancer or, like, some, like, you're going to make the, like, Tesla's self-driving cars. You're going to be the head of it, you know, like, something big.
Yeah. Is what it was kind of meaning by it as opposed to, like, this is silly. Like, you're meant for more. But I knew what I was doing that he didn't understand was so much more.
You know what I mean? Like, I knew where I could take it or I believe that it could be something huge.
I would love Frida to have a follow up with him.
Yeah.
Film it on the channel.
I think that would be such great content to come full circle and come back.
Invite him over to your place in Bel Air.
You got this mansion, man.
It's insane.
This house is more bedrooms than I could count.
It's mad.
We'll talk about that soon.
But I think that would be so much fun.
You bring them by and you give them a drive in the Lamborghini.
Yeah, pick them up from the airport and the inventor.
Yeah.
You should do that.
Give them the full.
Stay. Let them stay in the place. No hotel. You'll pay for it. I think that would be fun.
That would be fun. Yeah. Sometimes I do like kind of lay in bed thinking about like the people like that in my life.
That like either didn't believe or like we're negative in some kind of way and thinking about like, you know, talking to them now and kind of checking in.
Checking in. Yeah. Like, you know, worked hard, made it work. You know, you didn't believe in me, you know.
How did you make $20,000 in a month with 10,000 subscribers?
we had a couple of videos that hit big.
And they didn't grow your sub count a ton with the videos?
No, I mean, we were growing fast.
And so I'm not, you know, this has got off of memory.
You know, this is like late 2016, early 2017.
So, you know, three years ago.
And so I'm trying to remember specifically what it is.
But it was something like that.
Like we were probably like under 50K for sure and made like three grand and then like the 10 grand.
I think what it was actually, this is a milestone that I already.
member very specifically. If we could hit 100,000 subscribers, I'll quit my job. So we were at 100K,
and that was also the same time I remember showing my boss to like prove, I was so excited. Like, yeah,
like I made 20 grand. Like, that's awesome. That might have been like the month before. But before I
talked to him and before I can move out, we were already at 200K. Oh my gosh. We like doubled that fast.
And then like before you knew it, I think like a month and a half later, we had a million.
So we had like tremendous exponential growth because we were riding trends.
And the algorithm was simpler back then.
I mean, I wouldn't say it's any more complicated.
It's just different.
And I just, like, figured it out.
And so I knew how to make content win and how to combine trends
and how to merge audiences to just win.
Like, if you typed in fidget spinner, I would come up first.
Back when, like, fidget spinners were, like, a big trend.
Like, if you type in Nerf, I'm probably ranked, like, third.
Like, if you just go on Google and Nerf, like, I would be there.
Like, I was, like, maxing out all the SEO on all the topics, like, Nerf, Slime, Prank,
fidget spinners, hoverboard.
backflip, that stuff, and just maxed out on it all.
Were you doing a lot of networking at the time?
No, zero.
No collabed, nothing.
That's incredible.
Did it all without ever meeting a YouTuber until we were like, I don't know,
one and a half million or more, and he was a car channel and had 500K, but like, not like a big channel.
Who's the car channel?
J.R. Garage.
Oh, yeah, those guys.
Jeff.
Yeah.
Don't they comment on?
I do.
Yeah.
Shout us to J.R. Garage you guys are watching.
I haven't seen those guys in a long time, but yeah, we filmed a few.
really cool videos actually so what we wanted to do with um and my brother stephen was friends with those
guys that's how i met them so they had they were like in high school it's the craziest thing so they
were high schoolers i think he was 17 uh jr was 17 and had a Lamborghini living in you know i thought
was a viper well he had a viper too he did a viper first yeah we had a viper at all the same time but
what was the car he drove to high school a lamba guillardo how did they do that how do you do that at 17
That was a Viper.
I'm telling you, he has so many cars, it's crazy.
And this is back in 2017.
No, this is it.
This is it.
Driving, this is his initial video was driving my Dodge Viper to high school at 17.
And then he had this one posted later,
driving my Lamborghini to high school at 17.
Funny supercar reaction.
Three years ago, that's around the time that we met him and his brother.
And they roll up to my house with a Tesla Model X, P90D or whatever,
the maxed one is, you know, and then a
garado and a viper. They rolled up like that.
That is so cool. And we had
content plans. So, again, this is back
when I was like, top of my
analytics strategy game. And
we wanted to combine fidget spinners, which were
like mega hot with Lamborghini,
which is, according to my research,
super hot. So we were going to do like a Lamborghini
fidget spinners by making a giant
Lamborghini and putting it like on the wheels
as like a spinners, you know? Oh, wow.
So he just let us hot glue it to the
rim. We like made this spray paint
It was super cool.
It looked like a giant fidget spinner out of cardboard.
And then we put like a bearing in the middle from a fidget spinner.
And then just like literally just glued it with hot glued it.
It was a Lamborghini room.
So you drive around, you have these like, you know, like spinners.
But they were like, it was a cool thing.
It went viral.
You know, multi-million views.
So it was just crazy.
Yeah.
That's incredible.
I feel like the algorithm used to be so much more simple back then.
Like three years ago, it was honestly, you put like for us,
you put passive income in the title, 100K views.
Easy.
Which back then for a fun.
finance channel. That's like, that's the equivalent of million views now. So I'll do views now.
Passive income, million views. Talk about a Lamborghini. Have a Lamborghini in the background?
500,000 views. I bought a Lamborghini a million views. Now that doesn't work anymore. Now you can't
do that. That's boring. That's actually literally what we did. Lambany was so hot that we went out and we
bought a Lamborghini and we made more money because we bought that Lamborghini than if we didn't
buy the Lamborghini. That doesn't work so well today. No, it does not. Because everyone has
Lamos now.
That's like the new
baseline, you know?
You gotta get a private jet next.
Okay, that's the next step.
But no, but see, you have to appeal to like
25 and under.
25 and under, they don't care about private jets.
No, they don't.
They don't have any posters of it on their wall.
It's not in music videos as much as like LAMBO is just such a brand.
What do kids like now?
Because I feel like, even just a few years ago, it was Lamborghini.
What is it now?
I think it's still a LAMBO in a lot of senses.
There's more, everyone has a LAMBO, so there's more competition for content.
I thought it was Tesla.
worked for me. Tesla worked for me.
$78 Tesla Model 3.
But I don't know if it's kids. I think it's a little bit older
people that are very into...
I'm into Tesla. There's a lot of my friends my age, you know,
as opposed to like, you know, you ask a six-year, what's the coolest car?
They're probably not saying Tesla.
I mean, they're very cool cars, but they're probably saying some kind of fancy sports car.
You know, more colors and stuff like that.
Let's talk about that Lambo that you bought
because in that video that I watched of yours,
You said that you spent everything to get this Lambo.
Like you literally had like zero dollars after this transaction.
What was that like?
And how long did it take for you to like save up for the Lambo?
And did you go into it with 100% confidence that it would pay for itself?
No, we didn't go 100% confidence.
So we had, so we were shopping for a Lambo.
And I think we paid like for this one like $150,000.
It was a-
Lerato, right?
Lembergini Guy around in 2000.
12, so it's only a few years old, very low miles.
We got like the green, like this color green.
Ferday, Ithaca.
Ferday, Ithaca.
And so we found, we went all over.
We did find one.
And so we like flew up or drove up to like Ohio or something like that.
And we like saw it.
We told the guy like, this is it.
Don't we negotiate?
We bought the car handshake.
And then, you know, like before we're like officially signing papers and transferring money,
we had to like wait for our next ad sense to come in just so we could pay it.
We didn't even have the money.
We knew what we were going to get paid because they'd tell you estimated.
Yeah.
But you had to wait a month for it to come.
So we had to wait for a day.
So we're like making up excuses of like what's happening because he's like,
where's my money?
Like I thought I was going to get paid Monday.
We didn't get paid until like Thursday that week.
So we had to like wait.
So it finally hit the bank and then we turned around and shot it and we was like zeroed.
We had like a couple thousand bucks left.
You didn't want to get a loan or anything?
We didn't even thought of it.
We didn't even know.
No clue what a loan was.
I mean, I did.
But like we didn't like consider those things.
No, we just paid cash.
And we paid all the cash we had.
And, you know, we're only like a few months into YouTube.
So we made that money fast.
A few months into YouTube?
Yeah.
Buying a Lamborghini.
Yeah.
Wow.
Yeah.
So living in my parents' house, we bought a, buy a Lamborghini before we decided
to move out.
How much of that was like you liking the Lambo versus how much of that was like a calculated
risk to.
Yeah.
I mean, I'd be lying if I said that we weren't like super high.
Naturally.
Right.
Yeah.
Yeah.
You know, being the only like kids in Virginia.
Hold for you?
Uh, just graduated college.
So it's 20, yeah, 2016.
So yeah, that was cool.
But, you know, in hindsight, it was such an incredible investment.
We made a lot of videos with it.
It's more than paid itself off multiple times over.
We used it for branding for a music video, Shared a Love,
which was the first piece of music I've ever written.
I never played any instrument or anything.
We write this song and it's over 120 million views now.
Really?
I listen to it.
How much did, you know, how much did,
How much does that make?
$120 million?
Can you tell us?
I don't have access to that anymore,
but it's definitely over $100,000.
So even just that single video alone
is probably closer to 200K.
Wow.
Revenue, it's very low CPM because it's just short.
You only get one ad.
You're not going to put an ad
in the middle of a music video
when people are listening to it.
That would be funny.
That would be funny.
My music video guys would have an ad every other minute.
We should do that.
That would be fun.
It's like right as the chorus is
on the nom.
It's like,
Tim,
Ty Lopez showing up.
Yeah,
but it's crazy,
you know,
because like that video,
a platinum record
is 150 million,
like plays or whatever
is different metrics
that equate to different things.
So if that video hits 150 million,
which it's on track to,
it gets like a million or two a month
every month for since we made it.
Wow.
It's going to go platinum.
And so I'll be like a platinum record artist,
which is like a weird concept to me
because it's,
you know,
it's like a song for a young audience.
and it did like beyond well
but again we had like SEO behind it
and branding behind it
the Lambo behind it back when Lambo is big
and it's just solidified itself
and that's on the YouTube that just keeps on chugging on it.
So you've then transformed that Gaiardo
into now you have an Eventador S
and you got a Kuntosh.
When did you get the Kuntash?
I got that one
I don't know
almost a year ago
How much was that?
That's got to be like $300,250.
It would be, but I got it for under $100,000.
Wait, how?
It's because it's a replica.
Is it really?
Yeah.
Can we say that?
Is that?
Or do you not want to know?
I mean, I don't really, like, say that.
Okay.
We can mute it.
Yeah.
Do you want us to mute it?
We can mute it.
It's up to you, man.
I don't want to put you on the spot for anything you don't want out there.
No, I mean, I'm open with my stuff.
Okay.
I mean, I don't advertise certain things, but it's not that I'm not open about it.
Okay.
But, yeah, I mean, that one's, I had no idea.
Yeah.
one. So it's actually the second one that I've bought.
Wow.
And the first one, I think the kuntoshes are amazing.
And knowing my use case for a kuntash, I couldn't do it with the real one.
Yeah, because you never drive.
Yeah.
I just, you know, like I use my stuff.
Yeah.
I use my cars and I'm not going to use like that much money on a kuntash.
Wow.
It looked great.
Jack, you should put some B-roll of this car here.
It looks so good.
Now, I couldn't tell in the interior.
It looked like a Pontiac Fierro in the interior.
I'm not sure if that's just...
No, it's not.
That's just how they are.
It's perfect.
Inside and out.
It's just the engine?
It's got more real Kuntash parts in it than not...
Wow.
So...
It's a very high, like...
Yeah, it's crazy.
That's got to...
For $100, that's got to be the real dimensions of the car.
It's the perfect dimension.
Same horsepower.
Same...
It's got Kuntash wheels, Kuntash emblems and interior and seatbelts and radio,
steering wheel.
It's crazy.
I don't know who built this thing, but it's got like more Kuntash on.
than probably some kuntash is it still very quick like is it's fast yeah do you know what kind of
engine it has it's got like a like a Chevy something in there like a V8 it's not like a V12
I think they usually at 350 engines 350 is probably what it is yeah because I believe I know a lot
about this because I kid you not I was like 18 years old I wanted a kuntash replica really
badly because think of it like I had just gotten out of high school and I wanted a Lamborghini
but obviously they don't have the money for a Lamborghini
so I felt like well
for 40 grand if I could say him 40 grand
I could get a Kuntosh like this
or they had Diablo replicas
I knew someone who had a Diablo replica
it looks awesome yeah you couldn't even tell
but now for something like a Kuntash I love
those cars but they're like 250 to like 400 grand
and you never want to drive it
because of how rare it is every mile that you put on that
car I don't know how much value you lose on that
with a risk
Yeah. So to get a replica like that for 100 grand and just drive the snod out of it, that would be kind of cool. Makes me almost want one now. Well, I might be selling mine if you want it. Really? Because it's not very drivable. Why? Because you can't see out of it, which is the same for, again, it's the same dimensions and seats and everything. You just can't see the shape and how low. You saw a low it is. It's so low. The windows are on an angle like this, like all windows. I want to drive it.
You can, but it takes three two by fours to get it in and out of the driveway.
Okay.
Because it's, you know, kind of steep.
It doesn't have a front lift.
Like, as you pull down, you come at an angle and I'll shove one, two by four.
I'll tell you to pull up.
I put another one.
No joke.
Yeah.
Like literally, it takes three pieces of wood to get it in and out of the driveway.
And you've had a positive ROI in the car?
Well, so this is the second one that I've owned.
The first one I owned, I got like a real junker, but it looked clean, which is all I really
wanted for, you know, content.
So I got that one, and I paid 30 for it.
had it for like a few months and then sold it for 47.
Nice.
I made 17 on it and made content on it and drove it around and have fun with it, which was awesome.
And then I turned around to buy this one for like some like 80 something I paid, I think.
And then again, I made content on it, but it's just not, they're just so hard to drive.
Like even like the Evendor, like awesome car that does have a front lift.
So some more modern features.
It's in it like riding a roller coaster.
Would you ride a roller coaster every day?
No
No but you'll ride it like
You know a couple times this weekend
And then not for two months
And then be excited to go back to the theme park
Right
It's like that
But the kuntash is like the scariest one
And it's so like it's just so hard to see
It's just so inconvenient in every way
It's actually a good like tester to see if you'd actually
Appreciate and drive a real one
That's true
Which is higher risk but the same shape
Same horsepower same you know
No power steering in the front all that kind of stuff
It drives very so much.
Sometimes they could be good to do that to get it out of your system.
Like, I really wanted this Rolex.
It was a rose gold Rolex with an olive dial.
And it was beautiful.
And I really wanted this watch bat is like 40 grand.
Oh my gosh.
So I got a replica version of the same watch for like $350.
Yeah.
And got it out of my system within a weekend.
Yeah.
See, that's what I mean.
Perfect.
Yeah, now I'm good.
Now I know what it's like.
I don't need that.
I saved a lot of money.
Yeah.
Why are you laughing?
No, it's smart.
That's very smart.
I think it's cool.
Yeah, it's good money.
I think it's very smart.
Yeah, it's good.
I should wear it on the podcast at some point.
Why don't you?
It's right over there.
All right.
I'll grab it.
It's a cool watch.
I'll show you the watch.
Whoops.
Oh, thank you.
Yeah, this is the Rolex.
So obviously the weight is really off.
The weight is off?
The weight is really, it's really light for what it is.
If that were real gold, it would be a very heavy watch.
Okay.
But that's it.
like visually, you wouldn't, you wouldn't see any difference just until you feel it.
And you're like, wow, this is obviously not gold.
Yeah.
I would never probably spend money on a watch.
Really?
Yeah.
I love them.
See, something like this, I feel like is a work of art.
At least I'm not into it.
Like, I mean, your audience probably based on things I'm saying, things probably, I spend
like crazy money and I'm like crazy with my money and stuff.
I think about it.
And like even for the Evendator S, which is outrageous, it's a $495,000 sticker
price but I didn't buy it brand new.
Do you buy it or you leased it?
No, I bought it. You bought it?
Yeah. Why not lease that car? That's an easy right-off to lease.
Okay, it's an easy right-off to lease, but here, here's my justification.
I actually was going to make like a whole video, kind of like your Tesla video on it.
So it's a $500,000 car. I got it. I'm a second owner, so it's slightly used.
I spent $350 or something on it, or $340, or whatever.
something like that. So because it's three years old, two, three years old, it's already
lower on its depreciation curve and that curve is flattening out. And depending on how things go,
I could own this car for three years and only, like, I'm only really paying the delta,
the difference between when I buy it and to when I sell it. That's really the number that matters.
Obviously, there's more risk. Sales tax. There's sales tax and stuff too, which I didn't really
kind of consider.
But anyways,
there's lots of examples
just like that other,
the first Kuntash I bought,
I bought it and sold it for 17 grand more
like four months later.
You know what I mean?
So like there's possibilities for this S
either increasing in value,
holding its value, or decreasing in value.
But even if it decreases, it's not going to be by much.
I could probably own this Lambo
for just a few thousand dollars, maybe
20 grand, 30 grand, over the course
of six months to a year
to like a year and a half, depending on
what I do with it, all the while,
generate revenue with it by making videos content,
have it elevate the brand and photos and, you know,
being an owner of a crazy,
Aventor S,
also personal enjoyment.
All these things factor in.
And then when I go to sell it,
even if I, like, smashed it,
it would still be worth, like, $150,000.
Like, literally just completely wrecked the front of the car.
It'd probably be worth almost $200,000.
I think that's smart.
I respect that.
Because if you lease it, you know how much you're paying in a monthly lease,
like $5.50, yeah, $5,600.
Yeah.
$6,000 a month and your,
And you have to put like 30 grand down.
That's probably true to.
And they limit your miles to 2,500 miles a year.
And it's like $4 a mile if you go above per mile.
Or something crazy.
I've already put a few thousand miles on my car.
I've only had it for a few months because I use it for content,
enjoyment and don't have to pay a dollar per mile.
I got myself in a corner on this one.
I can't spend any amount of money without people getting very upset at me.
I can't do that.
If I got a Lamborghini like that,
people immediately turn their back like Graham
you've taught us to save our money and now
you go and buy a Lamborghini. I can't do that.
Yeah. I don't think it would be too
bad anymore. I think it would. I mean
yeah there would be like a little bit of backlash but I don't think it would
last a long amount of time. I don't know. Graham has this like
argument in his head all the time and he thinks that like
people would really be affected if he were to go and do something like that.
I think on the other hand as long as he could justify it the way that you did
whereas like I mean to be completely honest you would get personal
enjoyment out of it you know and there is a dollar amount that
you could put on that.
I don't see you enjoying a Lambo very much, though.
Why?
I feel like for you, I mean, it's a lot.
It's like even for me, like I kind of question, like, should I, is it time to get
rid of this thing?
You know, should I, like, get my money back on it?
Or should I keep it?
I kind of go back and forth because it's a ton of money to be locked up in a car.
Also, the decision between financing and just paying cash for it was also something that
I thought of too for it too.
And because like taxes were the same.
If I finance it, I'll just be paying more interest.
But because of the different cash flow circumstances I was in,
it was just better just to pay it off since I don't have use for that money currently at the moment.
So it would be cheaper to avoid interest and just pay it off.
Okay.
The interest is a write off, though.
I view it as the interest to write off and you just invest the difference.
Okay.
Well, I'm learning more about finances.
But, you know, I put some thought as opposed to going and buying, you know, just random stuff.
and I always try to have whatever I do invest my money and be a positive return.
And I think for the most part, I do pretty well.
What about the Hummer?
The Hummer, okay.
Yeah, same kind of idea.
That was like $100,000.
I don't plan on ever selling that car.
I love that thing.
And so I just use it for personal enjoyment and for content.
And I wouldn't necessarily say it's paid itself off.
It's hard to track that kind of thing.
But we've done videos that have done 10 million plus.
And actually, it's 100% paid itself off.
Probably four times over.
Now I'm starting to think of the content we've done.
We've done videos that have 22 million views on it,
and it was last to leave the Hummer.
And we just put my friends in the Hummer,
and the last to leave, it's got 22 million views.
And that's more than...
What do they win?
It's 10 grand.
10 grand.
10 grand.
Hmm.
It's pretty good.
Good deal.
Not bad, yeah.
Could you go over each car that you have right now, currently?
Yeah.
What do you have?
Okay, so it's a 2004 Hummer H-H-1.
I got the,
the Lamborghini Adventor S, the Kuntosh.
I just bought a limo.
That's cool. That's cool. I'm going to pick my friend up tonight at the airport.
It's cheap, right?
22 grand.
22 grand for a limousine, man.
We did a lot of research.
I actually have a video that kind of shows a little bit of that.
We drove all over.
We were in Palm Desert, you know, looking for one.
We were somewhere around here.
Then we drove all the way to Fresno for this.
So I found such a great example.
It's a really great vehicle.
Very well taken care of.
So very happy about that one.
We're going to get some fun use out of that.
And we're going to be last leave limo.
It's probably going to, hopefully we'll do well.
Okay, so I have a smart car, which is awesome.
I really like that one too.
I actually drive that one probably the most.
A little tiny two-door smart car.
That's fun.
It's like a little go-cart.
It's just fun.
It just feels like you're driving a go-car on the road.
Another one of my favorites is a 1964 Volkswagen Doom Buggy.
That one is, again, like I don't plan on ever selling it.
I love that car.
It's so fun.
It's basically an old Volkswagen Beetle that's been converted
I have a Lincoln Navigator
That one's a lease
That's kind of more like a work truck
You know we use it to haul people
And super fancy
Super nice
I have a Porsche McCann S
We just wrapped pink
Super cool ways outside right now
Oh that's what you drove
Okay we'll check it out
It's like bubble gum pink
And diamond white
And we painted the rims powder coated black
And it looks really fresh
Just got it back today
Cool
So that was a surprise for Liz.
That's her car.
Oh, cool.
I wonder if I'm forgetting anything.
That's going to be a nice problem to have.
I don't know if I'm forgetting anything.
How old are you?
I just turned 27.
Okay.
That's awesome.
What's your net worth?
Are you going to say?
I don't know.
I'm not even sure.
So all,
is it like what's in my bank account network?
Because I think it's more than that.
No, it would be so, yeah.
So I say that kind of like jokingly to everybody in the podcast.
Yeah.
Because it's like my thing is what's your credit score?
How many credit score?
If you Google it, I'll tell you what happens if you Google it.
Oh.
Google said.
Actually, it's like Google said.
Let's see.
Let's see how accurate this is and we'll go over it.
Because they'll probably be other answers.
So scroll through the top few results and we'll kind of average it maybe.
Do you think people are out there like trying to calculate what your net worth is?
I bet you's going to be lower than what it is.
It's going to be lower.
I don't know.
It's actually pretty good.
Three and a half million is what Google says.
Google says three and a half million.
I could say three and a half.
I don't know, man.
Because I don't know about your investments.
I don't know.
about you, I'm going to say, I don't want to, I'm going to go and say,
Google says your net worth is six and a half.
What is, okay, can we just define the definition?
So, okay, so net worth would be all of your assets minus whatever liabilities you have.
But is an asset count as like my YouTube channel, which just currently, no, no, we're
not going to count that.
It would be like your cars minus any debt that you have on them.
Like if I died today in my channel, like everything dies today.
We're not counting your channel.
Yeah.
Okay.
So it would be whatever cash you have in the bank, whatever,
investments you have, whatever the values of your cars are. Do you have any loans for anything?
No. So it would be the value of the cash in the bank, the cars, investments.
And then anything else that you may have that has value aside from like a YouTube channel
or your social. Because I don't think it's so fair to not count the YouTube channel because I
could sell it tomorrow for a decent chunk of change.
Well, we could do, we could do too. Let's exclude that. But we can exclude a channel. And then we'll
include it at the end. Okay. And so, wait, so you're asking me what?
I don't know.
I'd have to add it all up, but...
I'm sure you have an estimate.
I mean, it's more than a million.
We have all night.
We have all night.
It's just putting you in a weird position or something?
No, but I'm up.
So I started investing.
Yeah, and I'm up.
Okay, cool.
Just in the past few months, I'm up like 40% on my e-trade.
Nice.
Crazy.
Killing it right now.
What investment?
Well, Tesla is going crazy.
I think I made 10 grand today on Tesla.
Good.
Crazy.
Yeah, so you need a hundred and something thousand dollars in
How many shares of Tesla?
No, I don't think I have 100,000.
Yeah, you do.
To make 10,000 because it was up 10% today.
I'd have to see how much I put in.
I don't know if it's 100, though.
Do you have like, what, like 40 grand to Tesla?
I would say closer to like, yeah, like 40, 30.
40,000?
100 shares?
You can sell covered calls on Tesla?
I think I put 10 grand in Tesla last night before bed.
And then today it went up big.
So I threw a little bit in it bump up again.
Yeah, I think today's up 10%.
Pretty sure.
I watch this.
This is what I do all day.
I can see.
I can check.
I'll see.
I'm curious to know.
All day.
Yep, 10%.
10.2.
I was 0.2% off today.
Wow, Graham.
But look at this.
Gosh, you know what's crazy?
I bought in right after the announcement, too,
of it hitting the S&P 500.
And even then, I'm like,
I'm buying high, but I'm just going to hold it.
And it went up again.
And I'm up,
uh,
30 something, $35 a share on that.
Tessa is remarkable.
Name one person that.
you know is actually down on Tesla.
Okay, from holding Tesla.
Jack?
Jack.
Yeah, I know someone.
Or no.
Me.
Jack?
Me.
I'm down on Tesla.
Even after it went up today.
Yeah.
I'm not like a short-term holder.
Like, I've had it for months, right?
I bought it because it was going up a lot right after the split, and I bought right at the
peak.
My average cost per share is like, it's like 500 bucks post-split, which is like.
I did not tell you to do that, by the way.
No, you didn't.
I need to absolve my own.
I went against everything that I've learned in investing.
You know, it just kept going up and I figured, well, it's going to keep going up, right?
No, it doesn't.
You bought at the peak.
Like, as soon as you bought it, the whole stock market was like,
so you wrote it down.
You wrote it down.
Yeah, so I only put in two grand, but somehow, like two days later, I was down $400.
I literally at one point was down like $700 on a $2,000 investment.
And that was like a couple weeks later on Tesla.
That's fast.
I've, you know, road Tesla for a long time now.
And now I'm only down 50 bucks.
You've road Tesla.
You've rode Tesla.
I have road Tesla.
Everyone go get road NT ones.
These are great mics.
So I do have a decent chunk in Tesla.
All right.
Yeah.
It's over 100 grand.
Yeah.
Over 100 grand.
Yeah.
Yeah.
Yeah.
That's awesome.
You're stoked.
So it's doing well.
Yeah, I made like, I said 116 today.
That's pretty wild.
That's like the first like, I'm just barely getting into stock market.
Yeah.
So where else are you investing?
because we had a brief talk about this before,
and you were saying that your biggest investment
has been back on the channel trying to make more money.
Are you starting to diversify away from that?
I mean, a little bit, in a sense,
like I want to get into real estate.
I want to buy another property,
but it's kind of like a content location property.
It's like a lakehouse, right?
So, I mean, personal use,
I would love to have it also,
but amazing content I could film there.
So that's sort of an investment.
That's diversified.
little bit, but it's still very content focused.
Yeah.
But that's the thing that you like, the more I spend on videos, you know, the more that they
make, you know, it's some kind of correlation.
At the same time, though, as you're making so much money, I think, I'm sure, I'm sure you
know this.
Stowing away a lot, you know, would be really good.
My, yeah, I'm so, I'm so paranoid.
It's like the algorithm just has a little switch and it's like switches off for a little bit
and it's like, oh, there it goes.
goes how long is that going to take to switch back on it seems like you definitely know
exactly what you're doing I mean you've been doing this for years now you know I think it's
definitely calculated you know my approach to things definitely but I agree like if it goes weird
tomorrow like you know it's things change fast and so that's why I mean I've always been doing
like SEP IRA stuff from day one always trying to do the best I can for like setting up my
retirement and you know I've had some good people that you know my team along the
way and I just slowly try to learn and absorb as much as I can about like taxes and investing and
you know now I'm looking into like real estate so I'm learning about like loans and you know there's
all so many different kinds of everything and so you know really working on being better financially
to set me up for long term especially through like road bumps and you know stuff like that yeah I mean
I would even take for you like 20% of your income and just pretend it doesn't exist that'll set
you'll be set for life.
Yeah.
Because I'm just, like I said, I'm just paranoid about the algorithm.
So far the algorithm's good.
All hail the algorithm.
But, oh, man, it sometimes just takes one or two bad videos in a row.
I would say 20% depending on your spending and depending on your income.
So if you like, if all of your spending is really crucial to the business, by all means,
I think obviously you're going to get way better ROI.
And right now is the time to keep going on that.
But would you say, would you say you have any like unnecessary
spending in any area.
Let's talk a little bit about frugality and spending.
I'm pretty frugal.
I don't buy a lot of stuff.
I mean, I buy cars.
I love my cars.
But, you know, apart from, like, the Lambo and stuff, they're pretty, you know,
they're not the most expensive cars in the world.
But yeah, I don't really buy a lot of stuff for myself.
Like, you know, like the shoes and stuff that I wear generally, like, the ones I got
for my birthday, like, last year and they're all, like, dirty and stuff like that.
Like, I don't, I never.
I never go shopping for myself.
I never like get clothes and stuff like that.
Like this was a good.
This was like a fancy shirt, you know?
It's like the one off white shirt that I own.
And it was a Christmas present last year.
I wear it all the time.
You know, so I'm pretty frugal when it comes to that stuff.
I spend most of my money.
Like I just love projects.
And each video is like a project.
I love to build stuff like growing up, you know,
like I taught myself to weld at 12.
You know, my parents got me a welder for my 12th birthday.
And just did that every day.
Just would cut.
metal, build things. It would build go-carts and mini-bikes. I built a, uh, restored a Jeep
before I had my driver's license before I was 16. We still have it. Um, you know, stuff like that.
Like, I just, that's what I love to do. Like, I'm kind of like a, didn't really grow up on a farm,
but I'm kind of like, kind of like a farm boy like that. Do you watch Michael Reeves?
Yeah. Okay. So it reminds me of his robotics building videos. Yeah. I think, I can see there's a lot in
common between us. He's definitely taking the robotic stuff that that's a lot that I learned
throughout school to the very high level. He's very talented. So I have a huge appreciation for
the stuff that he does because I understand all the disciplines that he gets into. And it's
very impressive to do all those different languages and combine all those different systems together
to make YouTube video. Also, his directing and editing skills are outstanding. Yeah. Yeah. His videos
are just put together so well. Start to finish. Start to finish. Awesome. You know, a huge respect.
You guys are very opposite to in the swearing.
You don't swear.
I don't swear.
Every other word out of his mouth is a bad, is a naughty word?
Edding a video that Graham and him did together.
It was a gnarly.
I had to cut some of these things mid-sentence and try to like mesh them together
so it didn't sound like I was bleeping anything.
Like in his natural language, like sitting here talking.
So much.
So much.
I know.
Every other word was like the F word.
Yeah.
It was funny.
Like it was interesting to see because I, you know, you know,
Even on a personal level, I don't know whaty that's like that.
That's interesting.
It's funny, though.
It's really funny.
And I ask, it's like, why don't you just not swear on your videos?
And your videos would do, like, so much better.
And it's just like, no, but it's just him.
That's it.
So does he have low CPM?
Yes.
Yeah, all of his income is pretty much sponsorships.
Yeah.
That's a bummer.
But that's what I say.
It's a sacrifice that you make.
Right.
But my thing was, yeah.
That turned off, Graham.
It ran out of battery space, or not battery space, storage space.
I got to delete.
some other stuff on there.
I mean, it's up to you.
Do you want to roll with it or what?
I think we say we just roll with it.
Okay.
Yeah.
But yeah, but I asked him, just don't swear.
No.
But it makes sense.
Part of his appeal, I think, is just in his vocabulary.
And it makes it really, it's just, it's fun.
It's funny.
It is definitely part of his, like, his humor and his brand, which I think helps him
set apart, you know, but at the loss of, like, low CPM or not monetized, that's a, that's a,
it's a big tradeoff.
Right.
So he's got to have great relations.
relationships with sponsorships. I couldn't I couldn't function only on sponsors. I really don't do a lot of brand deals. I'm getting more into it now and the last couple months have been awesome. Liz on the other hand crushes brand deals, but like I couldn't function. My primary income definitely comes from AdSense for sure. Yeah, huge part. So do you go out of your way then to make sure you don't swear? Is it pretty natural that you just don't know? No, it's pretty natural. I mean, I don't, I haven't sweared once being here and I'm not like, oh, catching myself, you know? Right? Like I just, uh,
I don't, I mean, I, a little bit here and there.
Just like in my normal life.
So on videos, like, if I stub my toe, like, I might kind of have a little bit more of a tendency to want to.
But, you know, I just have made so many videos that, you know, it's easy.
Yeah.
Like, I don't think it's necessary at all.
I don't think it enhances the viewing experience, but it certainly can decrease it for some audience members.
Do you cut it out if you do end up swing?
We'll just do another take or.
Stub your toe again.
Yeah.
Yeah.
Go fall again.
Yeah.
We'll work around it.
I mean, it's so infrequent and it's so minor when it does happen.
Or if a guest does, that maybe is a less where, like, we like to keep it clean.
And that's our brand.
And people really appreciate that, especially parents of younger audience members.
They love to know, like, hey, you know, your content is super clean.
I don't to worry about you guys like cursing and stuff.
Yeah.
Jack has to constantly hold back all the time.
That's not true.
Do I have a potty mouth graham?
No.
No, not at all.
I'm very clean.
Believe you know, my early videos had a lot of swearing in them.
Yeah.
Like a lot of swearing.
Oh, geez.
I just thought it was fun.
And it got people's attention.
It does.
And it was so different from everything else on YouTube because you'd had these very serious finance people that were so uptight.
And then I'd come on like, what's up you guys?
You know, this, this, F this.
And it just made all these jokes.
And people loved it in the beginning.
But you cut it out.
The video you filmed with them, you cut it all out and made it clean?
No.
So I privated some of the earlier videos that had an obscene.
amount of swearing in them. And then I turned things around about six months in. And it was because
the YouTube channel started getting more views. And I was still making my primary income as a
real estate agent. And I didn't want that to impact my business as a real estate agent. People
saw me on YouTube just going and like swearing and making kind of like potty jokes. I didn't
want that to impact me on that side. So I just stopped it all together. And then I've gotten
such a habit now of that where I just naturally just don't swear anymore. It's good though.
I saw a comment because we used to have like a placard, like a nameplate on Graham's desk that said do epic S word.
Okay.
And we ended up removing that.
And then I saw a comment on the video that we changed the placard out.
And it said it was like, thank you so much.
You don't know how important this is to me because now I can put on these videos when my kid is in the room.
And I'm just like, wow.
Like seeing a comment like that.
And it doesn't take a lot watch it with their kids.
That's huge.
That was my original complaints.
when I first started making videos,
a lot of people were telling me,
like, I can't play,
or like my 12-year-old was watching your thing,
and then I heard the F word,
and I had to have him take it off,
which is a shame because I like the information,
but please stop swearing.
Or give us a heads up that, like,
there's going to be bad languages.
I had the video playing in front of, like, my family.
And I can imagine the reaction,
hey, let's see how this guy makes passive income.
And it's just like a whole bunch of swearing.
Right.
But, yeah, stop swearing.
Didn't really change the videos much.
enjoyed it. Same with the nameplate. The nameplate
I kept for years.
And it was changed because the algorithm
decided to demonetize a video
because of that little word on the
screen. And I figured, well,
it's not worth it. Let's go and change it to something
else. And the new sign is just as good.
No difference.
That's interesting. So it actually registered
like that. I'd never expected
that. I never had that before. And I was
so upset because I had a 100%
rating accuracy for my
monetization. And I said
this video is suitable for all advertisers
and then a manual review
found it not to be. And they docked
me on that. And so I don't have a
100% accuracy rating anymore. I was
really upset about that.
Well, that's why, you know, don't curse.
It's a good lesson for you guys.
But I didn't think on a little nameplate
because I didn't curse. It's just a word
on the screen in a nameplate.
Right. Yeah.
No, it's interesting. Well, YouTube's getting smarter.
Yeah. You know, it's
YouTube is successful as a platform because they have great relationships with brands.
So when brands get upset, then YouTube has less like, you know, ad sentence and money to pay.
And so, and then creators will make less content.
And so they need to be very tight with all the brands.
And so they need to be very strict on, like, cursing and things that the brands don't want their ads to play over.
Yeah.
I think one of the big things that happened for the adpocalypse early on was, like, people would make, like,
videos or something and then there would be like a honeynut cheerio commercial that would come up or whatever so i know
like walmart pulled out coca cola pulled out and i don't know how much of that though was to say
face for those companies versus their actual concern over those matters i have a feeling a lot of it
people were looking at the companies like hey do you endorse this and obviously they got well no we don't
endorse this so we got to pull out what's the brand association in a way is that what you're saying yeah how much
is
how did I word this?
I just blanked on this.
Are you listening, Jack?
Yeah.
Jack was tuning out.
No, I'm listening.
No, it's the brand.
So it's like, you know,
it's subliminal, I guess,
but like if you see like a crazy video
and then like an ad comes up,
it seems like they're kind of related
to being sponsored by that.
But I'm weird like that,
but like I never put the two and two together.
I, like, if I watch Nelk, for instance,
whatever ads I see on Nelk's channel,
if we see any anymore.
I never think that like, oh, they're endorsing Nelk.
I just, I see that as just like that's an ad.
It's like an ad read or like an actual sponsorship.
Because in certain sponsors, like they want to make sure that in the video,
it doesn't contain some sort of like illicit material.
I don't know.
But I just wouldn't see that as an endorsement.
I would just see that as the same thing.
It's the exact same thing.
Think about the opposite way where they pay an actor to say a certain thing in their commercial.
You know, they get like a football, you know, NFL player or something to like push the Cheerios or whatever.
see that. That obviously is a brand association. Okay, so what if it appears on his video and it's
just the ad, but it's on his video, then it's connected. It's essentially this. Exactly.
I think they're worried about it. Maybe maybe not for you as an individual, but maybe as a
population or demographics are more like prone to like, oh, I don't know why this is supporting, or
vice versa, why Honey Nut Cheerios is supporting. That's weird. Maybe cut out the ad. Okay, so this might be
a little abstract, but one thing that really fascinates me,
is the character of different content creators
and how, like, what character traits they have used
to help them get to where they are today.
Because, like, every time that I meet someone
that's, like, successful on YouTube,
they always, their personal character is so different
than anyone I know in my own life.
Like, say I know, like, 30 people, I have 30 friends.
All of their characters are, like, somewhat similar.
But, like, every time I meet someone
who has, like, a successful YouTube channel,
it's so different.
Like, Graham was...
I'm not saying you're different than what I thought of you,
but just you're, like,
I haven't met,
many people at all that are just like like you, you know?
And same goes for a lot of the other.
Wait, so you're saying I was different from YouTube or no?
No, not from what I expected.
Just like in person, like you, you just, your character is just different than from what
a lot of people I've met.
And same goes for you.
Like, like, it seems like, I'm just fascinated what like your character, how that has
allowed for you, you think, to get to where you are today.
Like my personal character?
Your traits, personality.
As me or as like on camera?
Because I feel like there's also, you know, some people are little, like, I'm not as
Not as what's on camera.
I think it's huge.
I think it's really big.
I've always felt unique.
I always just felt like different than all my friends and stuff.
I always just kind of felt that.
I don't know.
And so I've always been very largely creative.
And then in college I was diagnosed with like learning disabilities,
which is something that I never really knew about.
So I'm like dyslexic, ADD and like, you know, some decoding things.
So I've, like, really bad at reading.
And I never, like, I always just struggled through it.
And it wasn't so bad that's like, yo, this kid can't read.
So I was just, like, struggled in school.
But I always found that I think it's because of those things.
I'm very creative because my brain just works differently.
And I've always noticed that from a very young age.
I've been very, like, ADD, for example,
I feel like it's very misunderstood, but I'm like,
I can get super obsessive and hyperfocus.
So if I'm, like, filming a video or just get into YouTube,
I'll just, like, obsess over it and nothing else in my life exists except for YouTube.
And I'll just go, like, 100 miles an hour on it.
So I feel like I'm very good at, like, getting stuff done that way when I'm focused.
And then being, like, dyslexic and, like, seeing things backwards and stuff, I am very creative.
And I think I get that from my mom, and she's an artist.
And so I can come up with, like, really interesting ideas that people, like, wouldn't come up with.
I feel like a lot of, like, as, like, a population and lots of people are very similar.
I'm like one more kind of like on the outlier just being a unique different kind of like cognitive
process I guess the way like I think through stuff so I think that's made me a unique person and
had interesting perspectives to things and I think that's absolutely helped me take a unique approach
to content and stuff like that and so you saying that like I am different like I believe that
you know yeah I appreciate that I like to be different I strive to be different I think like
being normal and fitting in is like, I don't like that, you know, to some extent, you know,
for some things.
But so I think it's huge, definitely.
Yeah, it's just, it was fascinating because the way that you think and from the video that
I watched of you, it's like, like, you come off as like having such like a laser focus
on certain things.
And then like even like talking to you right now, it seems like, you know, you could have
some sort of laser focus, but at the same time, the type of content you create, like,
I feel like that requires a little bit of a, like, sporadic mindset.
Oh, definitely very sporadic, yeah
Which I think is also a little bit
Very descriptive of my mindset
Like I'll bounce and I'll be obsessed with this car
For like three weeks
I won't sleep because I'm so obsessed
With like researching like for the Kuntash
I probably lost like three weeks of sleep
Couldn't think
I couldn't barely even film videos
I was just so obsessed
I was like financially worth it
No it's not
It's dangerous so I'm working on like
Taming that but I just get so crazy obsessed
I'll stay up to like 4 a.m.
Just doing stuff
you know um and so part of my decision was you know just buy this car so you can stop thinking about it
and move get back to making videos like at least you now well i made money on the first one and i sold
it so like it wasn't that good this one's more expensive but like part of it was like yo i don't think
it's a great idea but then the other part and talking my friend's like do just go buy that car just buy it
today i think liz was like just buy the car like you can afford it we'll make videos worst
case, you'll sell it for something lesser than you bought it for, but we'll make as much
content to try to fix it, but at least you get back into the office and you can make content.
So stuff like that.
But also even within content, I'll have like, you know, building the Lego yacht and then
I'll do some like something completely like a prank thing, like just bouncing around like this,
you know.
Did I just turn off?
Yeah, that's fascinating.
Well, I guess another, here's another thought I just had is like, I can't focus on
anything unless I obsess on it.
that's an ADD thing
that's an ADD thing I think right
like you can't just like
give me like something normal
and just give me 10
I need to like
really obsessed on it
so one thing I'm actually excited about
is I'm starting to get like
obsessive with like investing in stock markets
which is something I've been putting off
since the start of my career
I'd just been like sitting money in the bank
losing a depreciation
not working for me which I know is bad
but I'm like okay I don't have time to think about
I don't have time to think about
but now I'm like getting into it
and I'm hoping that continues
so I can really like set myself up.
Like there's definitely a balance.
I'm sure for you, your time is probably best spent
just creating content, just being in face of like the carter share.
But I can't just have like, you know,
the money that I may just sit there and lose.
Like I had to like at least put it in the money market,
which I haven't even done.
You have a financial advisor and stuff?
No.
Not yet.
Oh.
I mean, honestly you don't even need one.
But do you pay like one percent for that?
You don't.
Oh gosh, one percent.
No, you don't even need that.
I mean, yeah, realistically you don't need it.
Just put like 80 percent index fund.
Yep.
and then like 20% you can play around with on Robin Hood or something.
Maybe like a few percent and like bomb.
It's easy.
It's easy.
Make a Fidelity account and just do one of their fidelity free index funds.
You have any questions?
We can answer them right here.
We can answer them after the podcast whenever you want.
Yeah, you wanted to set up my full portfolio and just get me set for life.
We literally will.
We literally will.
All right.
I brought all my paperwork.
How much you want to invest?
It should be a set percentage out of your income that you.
Like I have a lot of like money in the bank that I just don't.
need.
How much?
A lot.
Seven fingers or six?
Seven.
Oh, geez, man.
Yeah.
Why didn't you invest this sooner?
Well, because I, well, I guess you missed that, but like, I just haven't gotten to.
Okay, so I would say, of this, did you already pay your taxes for this year?
Okay, so.
For this year, I don't know.
You pay quarterly?
Yeah.
Okay.
Okay.
So what I would say is, invest half of it.
I think your other half, keep.
It's scary to invest in the best half in cash.
Dollar cost average it.
For you, dollar cost average it.
That's kind of what I'm doing.
I'm also doing it just to kind of like ease myself into trusting, putting it somewhere versus somewhere where I know it'll sit.
Yeah.
So what I would do is take $50,000 a month or $100,000 a month of that and just index fund it.
A total stock market index fund.
Which is what?
Fidelity.
It's going to be everything.
So yeah.
Like QQQQ is a little bit more targeted towards tech.
VUG is a lot of.
But Fidelity has one.
It's just a total stock market index fund.
It covers everything in the stock market.
And just throw $50 to $100,000 a month in that fund.
On a set day.
Don't even look at it.
So you're not trying to like time the market and be like,
oh, it's down extra today.
Let me throw them more.
Just consistently on the first of the month,
the third of the month, whatever,
just consistently buying that fund.
Keep the other half of it in cash
because if you want to buy real estate or a good deal comes along
or something where you need cash.
So you are suggesting keeps a good jump in cash.
Yeah, I would.
especially if you want to buy real estate
that leaves you with enough leftover
that gives you some mobility on that.
You're going to be totally fine.
You're going to have six months worth
of your expenses in the bank.
And I think that would be fine.
Okay, that's cool.
But invest half of it.
I'm working on that, yeah.
I think for right now,
like, figure out what price point
you're looking for in real estate
and kind of set aside probably like,
you know, whatever, like 30%, 40% of that.
And then aside from that,
I would say don't do like 100K a month
because if you're sitting on seven figures,
it could take you like, I mean, I'm sure your income is still going to be contributing to your bank account.
So you're literally, like I would say like, you should like a weekly basis maybe.
Like I need to catch up first.
Yeah, yeah.
Like start up a little faster.
Like 50K a week is what I would say.
You could do that honestly.
It's like 200k a month.
Because at this rate, if you're doing like $100,000 a month, I'm sure you're probably making way more than that.
So you're just throwing that in your bank account and you're going to be investing like way less.
Yeah.
And that's the thing too, this cash, if you're talking about investing some of the money that you're making,
this cash is just going to stay the same fin of anything.
Exactly.
It's not going to be able to deplete that money fast enough.
It's going to keep piling up.
Yeah.
So you had to put in more.
Do you like 50K, maybe even 75K a week or something like that.
And then kind of start slowing down as your funds start, like, getting lower.
That's sort of what I've been doing is like, I've been, anytime I put something in, it's usually around like 10K.
It's not enough.
But I've been trying to do that like every day or twice a day.
Every time I'm on the app, I'm just kind of slowly getting in because I'm just scared that I put my money in, let's say all of it or a big chunk of it.
The stock market goes down 10%.
And then that's also the same moment that this house project
opens up and I'm ready for a down payment, but I'm down.
And then when that money goes away, I can't let it grow back up.
Well, keep a good solid 30%.
You're going to probably want to take a mortgage out on that house.
So you're not going to need like a huge amount of money.
Right.
So like a solid 30% or so for a down payment, whatever price point you're looking for.
And then aside from that, just to catch up a little bit.
Yeah.
So I got pre-approved for a mortgage for $2.
2.75%.
Amazing.
That's a really,
I got 2.875.
So you're getting a really good deal.
Yeah.
And I think,
and that was a few months ago.
For a house I was going to buy
and it fell through an escrow.
So now I'm looking at another one
that we're working on.
So I'm wondering if our interest rates
better than like three months ago?
They've gone up a little bit.
They've gone up.
They've gone down.
And then the last like two weeks has gone up.
I wonder if I'm still like locked in for that.
I might.
No.
Usually if you, if you,
If you do a rate lock, most of those rate locks are for 45 to 60 days.
Sometimes you can get up to 90 days if you pay extra and you tell them in writing you want to rate lock extend it.
But even...
But even then, no, no, no, no, you would get...
You'd get a good rate.
You'd get a good rate, but they would have to redo it on today's interest rates.
Which could be different.
Which could be different.
But it's not significantly, but...
No.
I'm talking, yeah, below three.
I mean, you would be...
If you got 275 back then, you'd probably be at 2.8 to 295.
So we're talking very good rate.
Okay.
So it wasn't a big missed up anything.
You're fine.
You might be able to get the same rate, by the way.
So I'm just saying, but rates have gone up a little bit.
Yeah, because I think that's going to be like the cheapest money.
Yeah.
What are you looking in?
What do you mean?
Area, like to buy the real estate.
This is a lake house.
Is it here in California?
Mm-hmm.
Yeah.
Yeah, it's in Bakersfield.
It's like a very unique property.
Yeah.
Trying to get you to move.
move to Vegas.
Vegas.
Okay,
yes,
it's in Vegas.
We should change
Vegas to go to
Vegas and no one
else tries to look at
this property.
Yeah, yeah, yeah,
yeah, yeah,
it's in Vegas, everyone.
Yeah.
You should move to Vegas.
But that,
buy other properties
in Vegas.
Yeah.
Yeah.
Vegas, California.
A hot market.
It's in Vegas,
California.
You should,
you should go to Vegas at some point.
I'm going to convert you.
To live in Vegas.
To live in Vegas.
Well,
you'd save a lot of money.
I would love to have
my residency there,
but then just be here,
which is very,
hard, I think.
It's hard once you're already here.
If you were from another state
and you come in here and you're not
a full-time resident, you come and visit, make some
videos go back, you're not in their system.
But the fact that you've been living here
filing tax returns here, you're on
the radar now and they expect you to keep
doing that. Yep. They want their money.
I want their money. But I'm good, you know, like
California. That's fair enough.
You had more time here.
You know, like you grew up in San Marca.
I did. So you've been here for
many, many years. I'm only been, this is only my second year.
So how much importance do you put on having like a lot of money in 10, 20, 30 years?
Like is that really important to you? I think so. And I'm not like, you know, some like money hungry
person. I think it's just like it's opportunity. It's comfort of living. But so yeah,
I would like to be well off. I think my idea of retirement is to have enough money being
paid either passively or through investments or something where I'm making a considerable amount
but not doing anything.
Do you have any idea of what amount?
Because we could just tell you how much.
I'd like to do like 100 grand a month.
100 grand a month?
Just passively, just coming in the door.
So you're going to need a lot.
Yeah, I wait, 100 grand a month.
So you would need about 20 million.
Okay.
So $15 and $20 million.
Then I'll work until I get there, I guess.
I'd say about $20 million.
You can build up to that.
As long as you have compound interest, index funds, working,
your favor. You can build up to that. It's very, very awesome. Actually, maybe more like 30 million.
30 million. It depends how long you want that the last two for. Probably about 30 million
would be a little bit safer. What do you mean by last? Like saying that it depletes? Yes, exactly.
So if you want just that amount passive income that you could spend no matter what,
for basically the rest of your life, depends how long you're going to live for. Well, if you had
$10 million, let's say, and you made what's like the average stock market return?
Let's say 8%.
Well, really it's more, well, more like six and a half to seven after inflation.
Say 7%.
Okay, 7%.
That would be $700,000 a year to buy 12 months.
That's $58,000 coming in the door every month.
Pretty, on average.
So, you know, some months higher than others.
But if you have enough sitting to kind of like buffer that for the slow months.
But here's the thing.
You're never supposed to spend all of it.
Because you also want it to be growing at the same time.
Okay.
So you usually want to use five.
Because sometimes they have 20-year stock market returns where they don't do 7%
or maybe the return is more like 3%.
3.5%. And then you have some years where it's 15%.
So the simulation is called the Trinity Study, and they studied every 20-year rolling
period of the S&P 500 ever in history.
And they calculated that on average, yes, it's been about 7% after inflation.
But the best years were like 13%.
And the worst years were, I think it was a half a percent.
with inflation was the worst 20-year period ever.
So they want to be conservative on that
and make sure that over 20, 30 years,
you'll guarantee you to have money left over.
So usually for that, they recommend like 4%.
That's how much you could actually spend without...
In retirement, it's very important to be conservative.
Right.
So 4% is how much you could realistically spend
without worrying about running out of money,
even during a bad stock market.
The best case scenario, you have a surplus of money.
Yeah.
Okay, so maybe the better way to do it is have some.
in the stock market that, you know, chugs along,
but then have other things like businesses that are set up.
They're fully automated and self-running.
With real estate, you wouldn't need $20 million
because you could leverage a little bit of your money.
But it's still, I mean, $20 million is a good amount to shoot for.
$15 million would be pretty, if you have $15 million sitting, like,
not liquid, but like basically like...
Of assets or...
Of net worth.
Of net worth.
Yeah.
But a lot of net worth doesn't do any work for you.
Invested.
As in like, net worth as in, like, assets minus any...
debt that you may owe.
It would be $50 million in a car, for instance.
Yeah, that's not good.
But like $15 million invested.
Yeah, $15 million invested.
Okay, well, how would it invests?
Like, how would owning houses?
I guess you would charge right and then have cash flow.
Exactly.
Yeah, rental property.
And it would be good because then you would need less money
because you could always put a down payment, like 20 or so percent on a house
and then be half.
Yeah, I don't know.
I mean, those are fun numbers to kind of think about.
I guess at the end of the day, like retirement, I would love to have
myself set up.
I love Malibu, so I'm ultimately going to try to find a place out there.
But, like, buy it and have it paid off.
So then my, I'm just paying, I guess, property tax.
You don't want to pay it off, though.
You want to have that loan.
It's a tax ride off.
Yeah, it's free money.
I guess that's sort of what I mean.
That's what I mean.
It's like, have, okay.
So maybe, okay, or I'm learning.
You always want to take loans.
Yeah, those are great.
Yeah.
Take a loan because on a mortgage, you're getting, let's say, call it even 3%.
inflation is probably going to be about 2%.
That means you're only paying 1% interest on that money
before tax write-offs.
That's really cheap versus investing that money,
even if you get 3% somewhere else.
4%, you get the profit of the difference.
So you're making money by keeping the loan.
So could you just get a loan just to like put in the stock market and stuff?
You, I mean, you could.
You can borrow money in the market, but it's more dangerous.
Here's what I do.
I put as little down in real estate as possible.
So on the Vegas place, I put 15% down.
I got the biggest loan I can,
so I have more money left over to invest in the stock market.
So I'm not borrowing money directly to invest in stocks,
but I'm putting as little money down in real estate as possible,
so I have more money left over.
Same with this.
I don't ever pay extra towards the principal.
I just pay the bare minimum, 30-year fixed,
invest a difference, put as little money down as possible.
Yeah.
If you wanted to borrow money to put into the stock market,
it's a little bit more aggressive,
but since you are young,
I don't think it's like the worst idea.
You could use a different brokerage.
Like M1 Finance,
I know it's really good.
But then you get issues with margin calls.
Right.
But if that's in the event.
Yeah.
It's usually prime rates plus like a little bit.
Sometimes they'll offer discounts.
They'll do two percent right now.
That's M1 Finance.
We'll do 2%.
On 33% of your portfolio.
So if you have, if you have 10 million or,
I mean, I guess like 12 million invested,
then that's of the equivalent of like,
15 million. It's risky. I personally wouldn't. I don't know. I think I'm not strictly advising you to do
it. I'm just saying if you wanted to get more action out of your money, you know, your income is very,
very strong. So I would just be worried about a margin call on that. Just like just in case the markets
drop like 50% something crazy happens and all of a sudden they're not going to, hey, we need our loan
back. It's very aggressive. It's like, okay, so I got pre-approved for the 2.75 for like a $2 million loan or
something for a house, right? But if I had got that same to, let's say, put in the stock market,
it's not that hard to beat two and a half percent. You won't get that loan for the stock. You'll get
that for real estate because real estate is a safe investment. And no matter what happens,
they have that land and they have the structure to go after. So they use that house as collateral,
just like they would use your stocks as collateral if they gave you a loan on that. Real estate is very
safe and that's why they can give you a 30-year fixed rate loan at such a low interest rate.
Okay, that makes sense.
Okay.
With stocks.
If it goes down.
If it goes down, they have the right to say, hey, you get pretty low, going.
We need some cash right now to hedge our position.
Real estate, they're not going to do that.
Real estate, that house could drop 90% in value.
They're never going to call that loan.
Yeah, that's interesting.
I guess that makes sense of why that would be such a low interest, right?
So if I were you, I put as little down in real estate as possible, invest more.
all you need to do. It's just invest more of your money. Invest more, yeah.
Just getting it happened to do it. The scariest part is just in the beginning.
Yeah, that's right. And once you get into it, like give it two months, it's not going to seem like
a big, yeah, yeah, as the graphs kind of start to average over the deal. Right. Yeah. I mean,
I understand the principle, like, you know, my best friend went to Wharton. So he, you know,
loves finances and investing and stuff like that. So, like, I get the high level stuff. I understand
principles and how it works. It's just scary when it's like I worked so hard and sacrificed everything
to be where I'm at and here's the chunk of change I have. I don't want to put it in and have it
go down 50%. Statistically, you have a 66% chance of doing what's called lump sum investing.
We take all the money and just invest it all at once. 66% of the time, you'll make more money
doing that than dollar cost averaging. Really? Why is that? Because on average, the stock market goes
up every year. You'll have more green days than red.
So more often than not, the sooner you get in, the more profitable it'll be.
Overall. That's how it works mathematically. Right. So you have a 33% chance of, hey,
you put all your money in and bad timing.
Next year is down a lot. But for odds like that, like if you go to a casino and they say,
hey, 66% of the time you bet on this, you're going to make money. Overall, that's pretty smart
to take that bet. And you wouldn't just be investing once and never again.
realistically what you do, you have a big lump sum,
you dump it in the market,
and you make it a consistent habit every single month or every week.
But then it kind of starts going to cost averaging or cost-dollar averaging.
But that's the point of investing.
Right now you have a big amount that's sitting in your cash.
It's what to do with that big amount.
Yeah.
So overall, it's not going to make that big of a deal,
whether you dump it all in at once or you dollar cost average,
because long term, you're going to be investing for the next 20 years anyway.
So it's not going to make a huge difference.
That makes sense.
what helps me is knowing that like I have full faith in like an understanding that on average the stocks just will go up it's just a matter of time of like how long it will take to make a profit and if you understand that like regardless of whatever happens as long as you hold for a long time you will be up you know what I mean I'm obviously not I will never give a 100% guarantee but like I can give the jack guarantee you know you'll be good and to have the jack guarantee on something like that and to have an understanding and
full faith in that. It just makes it a lot easier.
Okay, well, now that I'd have the jack guarantee,
so I'll dump it all in, lump sum, and I'll call you guys tomorrow if I'm up or down.
Yeah.
What makes it easier for me is that I know, even if the market does go down,
you'll keep making money, and that's your chance to reinvest at a lower price.
So even though initially you might not have gotten the best deal,
you'll end up making more money long.
Like, I remember when I was buying into the S&P when it was like 35,
and I bought big chunks at 35, and then it went down to like,
33. I bought bigger chunks at 33 and now it's 36 something. So yeah, I mean, it goes up and down.
So even when it was at three, I was buying big, that's when I did those $50,000 increments on
for YouTube videos. And I remember hitting three and be like, ah, that's, that's, maybe it's going to
go down. But it doesn't matter. Back then people were worried about it going down. The most important
thing is just like consistent investing. Yeah. That'll do you well. What is the secret to the stock
market that consistency consistency yeah um being diligent not pulling out when it goes down never pull out
yeah sometimes well you never okay so you never said what you thought my network what
oh yeah um i'm gonna guess i guess two and a half i'm gonna guess as well i have to think about it
for one second i'm gonna say i'm gonna say it's probably around
3.2.
What did Google say?
4.5.
Oh, I said 4.5?
No channel.
The channel, we could, we could, yeah.
I don't, I don't know the actual answer.
You would basically take the amount of cash you have in the bank,
the amount of cash you have invested, the value of the cars,
you don't have any debt, whatever your cash and asset value are,
that's what it would be.
Yeah, I mean, it's probably like three plus.
Okay.
Yeah.
So you're closer, Jack.
Congrats.
What do I win?
A dollar?
I'll give you a dollar.
Thanks, man.
I'll give you a dollar.
I paid him so many dollars.
We make all these bets and I always
I always lose.
He wins and it's always a dollar.
This wasn't even a bet, though.
If it were a bet, I would have placed a lot more.
You don't know me a dollar.
I would have had a lot more thought on this answer.
I think the way Google probably did it is looked at my total channel views
and multiplied it by an average CPM of like 2.175 or three or something like that.
That's pretty good.
That's pretty accurate for Google.
That's also like pre-tax.
That is true.
And pre-expense.
You know, there's expenses and then taxes are huge.
So I guess it's like, that would be like,
they're really saying half that also minus expenses
or minus expenses first and then half that.
Right.
Because your videos could be expensive.
What's the average cost you would say for one of your videos?
It's pretty low.
I don't spend a lot of money.
I guess for me it's a lot.
I hear $4,000
Lego sets and oh wow, 4 grand.
Not as much as Arak.
Yeah, it's true.
Yeah, I'd like to talk to him about that.
But yeah, like the $4,000 Lego.
I just,
initially for the first set of these giant Legos that we got
and they're so cool, they're just literally giant Legos
and you can build huge things and climb on them and stuff.
We probably spend around like $4,000, you know, from China.
A great deal.
Way cheaper than if you got something similar in the U.S.
But then we've, I mean, we probably made our very,
I think Phil knows the number is more,
but over a thousand percent return,
maybe 2,000 percent return,
just an excessive amount.
Like, we've done so many videos
that have gone so viral
with that same set of Legos.
You know, so yeah,
I spent 4,000 on the first video,
and that probably broke even or something,
and then the next one,
then Liz filmed a few,
those went viral,
those probably doubled the, you know,
100% return, and then 200%
and then we hit, like, one that hits, like,
22 million views,
and that probably more than 10x is the return alone in just that one video.
Wow. You know, and then it just keeps going. We just keep using them.
And so I do a lot of investments where I'll buy something for like a few thousand dollars or, you know, sometimes like a new car or equipment or cameras, but then we'll just use it all the time.
It's better than the stock market returns.
That's true.
It definitely is. Actually, so I was talking with financial advisors because I knew I wanted one.
Ended up not feeling comfortable.
You know, so I feel like I had to kind of do it myself.
But they were, you know, and tell them about like, yeah, like, how much you spend.
So I told him I'd spend this and this is how much that video would make.
Dude, that's more than I could do in the stock market in a year.
Yeah.
You know, significantly more.
And I'm like, so I started kind of thinking more about it.
And some of the investors that I was interviewing to work with were kind of saying that.
Like, dude, your biggest return is like you need to spend more on your videos because
every time you invest into one of your videos, it returns so much more.
And when I don't spend money on like new props and things,
there's less to film with
or less whatever
you know and so it ends up
I just think it's diversifying
it's that you have something to fall back on
should something happen you have something a little different than YouTube
yes and even if you invest
20 it's just 20% of your income just to invest it
spend 80% back on YouTube again
you'd be set yeah that's all it takes
yeah I feel like I've just been so hyper focused on everything
and now I'm finally growing the team enough
to be able to do
to offboard a lot of the tasks that I normally do every day
so I have more time in my life
to kind of think about the next thing.
Like, hey, do I want to buy a duplex
and rent it out or some kind of real estate,
which I find very interesting real estate
or maybe some other venture that comes around?
But I totally agree.
Like, if YouTube goes down,
how do I diversify?
So right now I'm trying to diversify
within the platform.
So if YouTube goes down, I could be like,
hey, over here on TikTok,
this is what happened, here's the update,
people, like I'm not radio silent.
Instagram, Twitter, stuff like that.
I'm trying to work on those platforms.
But then even outside of all the social media,
I feel like I need, like, something too.
I mean, it's smart.
Start a financial YouTube channel now.
Yeah.
You could do some crazy investing, like, stunts.
Like, I've wanted to do stunts like that
where you give everyone five grand
and just, like, see how much money
they can make on Robin Hood.
I think stuff like that would be kind of fun.
I just wouldn't do it.
But you could start doing crazy financial stunts.
Who could increase you
Yeah, who could get the most credit cards in 24 hours wins
Yeah
We've done who can make the most money
Really?
Yeah
That's fun
And it was like 24 hours
Or some number of hours we did
Yeah
Who made the most money?
I think
Oh you know it?
It was Liz
Okay
Yeah
How much do you make?
So Stove and I
I don't think I was a part of the challenge
Or we teamed up or something
So I was helping him
We went down to like Hollywood
You're like dancing
And a costume trying to get
We made like 20 bucks
Because fans recognized
us. We made like, I don't know, 40 bucks or something.
It was pretty surprising.
So all Liz did was opened up YouTube or Instagram and live streamed and made like, I don't know,
$400 in an hour from live streaming from donations.
And so she just sat there.
Why can't Instagram do that with donations?
How much?
$800.
$800.
In an hour?
In like an hour and a half, $800.
Sitting there on YouTube live streaming.
Or was it YouTube?
Yeah, YouTube live streaming.
You donate.
Oh, you donated it, yeah.
Oh, yeah, yeah.
But still, like, without that, then it would have been $650.
You know what I mean?
They're like a little push for the other stuff.
Sure. That's crazy.
Yeah, I mean, we're out there.
We drove.
We had to spend money on gas.
We have a costume.
We're embarrassing ourselves.
We got recognized by fans, which is always tough to navigate when you're, like,
filming and trying to get content done in the crunch.
And then you're trying to take time for photos.
All kinds of stuff, you know, like bumping into people, you know.
It was crazy that day.
You know, we come home with, like,
42 bucks and 20 of them I donated to Stowe.
You know what I mean?
So I think Ryan literally made no money.
So it's just, yeah, it's crazy.
Wow.
It's very interesting.
And so that's why, you know, it's hard to not put a lot of emphasis and focus on, you know, YouTube and the stuff that we do because it's very lucrative.
I can spend all this trying to like do some other side gig.
And well, now I'm making less over here because of the lack of attention.
And over here, maybe I'm lucky to make a thousand bucks a month.
you know, so it's really tough to diversify when the main is just,
it's just like cranking hard.
Yeah.
And, you know, may not crank hard forever, but doing the best we kind of keep going, you know.
How do you not get burnt out?
I think I'm probably burned out right now.
Really?
Yeah.
Yeah, I'm battling that.
So how do you push through?
Do you do it anyway?
Yeah, I kind of do it anyway.
That's not the solution.
Yeah.
And it will catch up to you.
So I'm navigating that.
So I'm trying to take, so right now I'm offloading.
I'm bringing you more people.
I literally just hired three people like a few days ago.
To just start doing less because I need to have other people.
Like that's kind of what the burnout is, right?
You're doing things that you just like are exhausted to do
or you're doing too much or both.
Do you think you're burnt out because it's not a challenge anymore
to do something viral to do these crazy stunts?
I think a little bit in that vein,
but it's more like I'm just so tired of all the needs.
nitty-gritty that nobody knows about behind the scenes.
I mean, you know, because you're a YouTuber and stuff.
And I'm just so excited to get onto the next stuff.
But I have all this, like now that it's grown into such an operation.
So much baggage.
So much of a business to run, which I like, but it's hard to be a business and the talent
at the same time.
But before when we started, it was just my iPhone and then I would go and film it had
nothing else.
No other responsibilities, nothing to think about.
And now I have like a legal team.
We have a CPA team.
We have all these employees.
we have a house, we have rent,
we have all these logistics,
we have all these channels and schedule.
That's got to be like $100,000 a month to run that?
Yeah, probably.
Gosh, I mean, I would just,
I would get stressed.
So stressed knowing that like every day
you have to bring in a certain amount.
Maybe I'm making the problem worse.
Yeah, I mean, it's...
That's got to be stressful, man, every day you know.
I would like it.
I think that's cool.
It is cool.
Like, I mean, having the stress is something that to keep you going.
And at the same time, you live a very dynamic life.
You know what I mean?
I do a lot of crazy stuff.
But what's crazy is I am dying to just lay on the couch and do nothing all day.
So, like, when I get like a day off because my job is to do crazy stuff all the time and be excited and love that, it's so fun.
You know, what do you like to do outside of content?
It's like, I'll lay on the couch and not move for 12 hours two days in a row.
And it's still not enough for before Monday.
I get antsy.
If I don't do things for a day, I start getting like, oh, there's so much stuff I got to do.
Yeah, I mean, I'm kind of like that, too.
I'm not normally like the one that wants to lay there.
But, you know, where I'm at now, being like just exhausted of, you know, kind of feeling burned out and stuff.
You know, otherwise we'll just spend the whole weekend in Malibu.
Liz just bought a condo in Malibu.
And it's amazing.
So we'll go there on the weekends as often as we can and just enjoy.
Like, it's kind of like a different vibe out there than where we are.
It's only 20 minutes.
But, you know, the ocean.
that stuff is so nice.
So we just try to do that and try to disconnect, you know, our minds from work.
So we come back, we can feel more like energized and, you know, excited to push through
all the tremendous amount of stuff we have to do in a week.
Yeah.
I feel at least for me, some of the burnout comes with feeling like it's repetitive after a while.
And every now and then when I get a topic, I'm really excited about talking about,
it's just that's when I love it.
When there's a new topic that comes out, like I'm so excited to get my thoughts about
it. And that's when the burnout disappears. But then I feel burnt out. It's like, oh, side hustle
some one quick question. How many hours a week would you say you work? When we first started,
we worked. If we weren't sleeping, we were working. And that was for, I don't know, two years.
And then we had the great idea of, you know, what if we took like weekends off from work?
So we started doing that. And that was tough to like not work. And like, what do we do on a Saturday?
It was weird. So we ended up just kind of working like half anyways. Why did you, why did you decide
take weekends off.
Because we realize that we need, like, to be more normal, like, Google.
Because it's, you know, it's a marathon, not a sprint.
And we're sprinting, and that was great because we blew up and we established.
We felt good.
And now we feel like we can kind of be a little bit more sustainability is the mindset as
opposed to how fast we can run everything.
And then also, you know, growing the team and stuff.
There's other people that come in.
They have their own lives and all places living, like, girlfriends and stuff.
So they, like, need to, you know, like work-life balance is like a thing.
I see Graham smirking out of the side of his face and so, yeah, I don't know.
You guys are working every day maybe.
No, we are, but it's just funny because like.
Now taking Saturdays off.
Yeah.
Yeah.
I mean, so even still this day, so the day I started, I haven't taken like vacation apart from like,
I took a two and a half day vacation a couple, about a month and a half ago for the first time.
That was huge for me.
And so I'm dying just to like get out of the office.
But even when I'm out in the couple of vacations I've been on,
I'm still having to, you know, open the laptop.
Everyone's out having a good time, chilling and stuff.
And I got to, like, sneak off to my room and work for a few hours.
Do you like doing that or you don't like doing that?
I mean, I love what I do.
But, like, you got to be able to, like, have some times where you just, like, don't bring the computer.
Or, you know what I mean?
Like, just check out mentally.
That's the refresh that combats the burnout.
I really believe.
And so I'm itching for a vacation.
So I have one planned, but it's also stressful because I have to make sure I get everything done.
and then usually when I'm gone, I'm getting phone calls and text message.
And there's like all, like from all these different disciplines that I work with,
through the finances, CPAs, to the team, to other creators, to networking, to like all this stuff.
And so it's usually really hard to turn off, very, very difficult.
And I think that's what I need for like to come back super fresh.
See, I find it enjoyable sometimes to be like always feeling like I'm doing something productive.
So it's hard for me not to do anything productive.
I'm the same way.
Yeah.
That's why I'm in my position.
But now that I'm here long enough, and I do think things are feeling a little bit repetitive and kind of automated in a way.
So it's maybe less challenging or exciting or maybe I'm just more used to it.
I'm feeling more burned out, you know.
But I don't know.
I think it's the ebbs and flows.
I feel like I need to get out and then come back and then do that periodically.
I think it's just at least what I need, I think.
But yeah.
I mean, I love to work.
And I think that's part of why, you know, I am here because I just.
you know, found something that I love to work on, like, and I just obsess on it and just go and work.
And I'll just make any excuse to not go to, like, a party or like an event and just work and work and work and work and work.
It's, like, awesome.
I get that.
Should be ended on.
What positive note do you want to end on, Jack?
I haven't thought of a positive note, but I have one more quick question.
Would you consider yourself an introvert or an extrovert?
I'm very introverted when it comes to people I don't know or, like, parties and stuff.
I don't really enjoy them as much.
It's a lot for me.
But within my own friend group, I feel like I'm more extrovert, if that makes sense.
That makes sense.
So I don't know if a lot of people are kind of different on situations.
I would agree with that.
Yeah, I would consider myself the same.
I think, like, in new groups of people, it's a little weird to, I don't want to, like, make a big, I'll kind of be a wallflower, you know?
But within my friend group, they would all consider me, like, huge extroverts.
Yeah.
So I don't know if that's really not answering the question.
I wonder if that's, like, everyone, though.
No, it means you're probably.
I think that is everyone.
I mean, I don't know.
There definitely are certain people that are just wildly extroverted or introverted, you know,
the people that just stay inside all day, every single day.
I have friends like that.
Yeah, that's how I like to just stay at home and not.
Don't do that.
Sorry.
Like, for me, I just like to stay at home.
Like, I don't, like, if I'm at the grocery store by myself, I'm very intro.
I'm not like, hey, what's up, cashier.
Hey, what's up?
Person shopping, like bouncing around and stuff.
I'm kind of just like, don't talk to me.
Like, I'm doing my own thing.
Like, just quiet voices in my head.
Just, you know?
Voices in the head.
Or not like, not schizophrenic, I guess.
But, you know, I'm just kind of thinking to myself, just, you know,
living my life just internally, you know.
But then with friends, it's, you know, the opposite.
Yeah.
It's very interesting.
I think, you know, to sum it up nicely, this has been a nice episode.
It's been very nice meeting you.
Yeah, I really enjoyed.
Yeah, thanks so much for coming on.
This is cool.
Thank you.
Yeah.
You would hit me up months ago wanting to network, talk business, talk YouTube.
We weren't able to make it happen until, like, a week ago.
You gave me a house to.
Yeah.
Insane house in Bel Air.
I don't know.
How many square feet is that?
20,000 square feet?
Yeah, I think it's 15,000.
Nine bedrooms, something like that.
Yeah, I think it's 10 bedrooms, 15 bathrooms.
That is crazy.
And only you live there, right?
Yeah, I mean, sort of.
I have, like, friends that stay all the time, but no, like, business people.
God.
That is incredible.
Wow.
Yeah.
But, again, we used to all live in the same house.
Yeah.
Regardless of size, it's the work-life thing.
that we've really discovered, you know, having people, like, go home to their own spot that
they're responsible for and that stuff versus, like, every time I open the fridge, like,
where's the eggs?
I bought them last night, you know, and then you just, it's the whole thing.
It's really fascinating.
You know what would be fun?
I just thought of this, because I was starting to think, like, who are we going to have
for the next week's podcast?
I remember you and I had talked about somebody, and I can't remember who that was.
But what would be fun is if you gave us a recommendation of someone to have on the next
podcast and then that person gives us another recommendation of someone to have on the podcast.
And then every episode is just a recommendation from the last person and just see who we meet.
I think that might be kind of cool.
I don't know if that's something you're interested.
I just thought of that.
I just thought of that.
Would you know of anyone that you think the episode would do well?
It would be interesting.
Yeah.
I mean, I think I had to understand like what kind of guests do well on your podcast.
like people that are like popular like famous people or people like finance i've noticed people that
like finance but at the same time obviously it would be easier if they were popular if they
aren't they it's got to be something that sets them apart yeah like super interesting right
Joe Roganesque you know with a hint of finance right okay yeah I know some people okay some guys
on phase clan that I think it would be really cool okay we can get rug I think that would be great
phase rug would be cool um I think someone
I think phase K, if you're familiar with him,
he's really into, like, finances and investing, like, obsessive about it.
We would love to have anybody on that you can.
That would be interesting because usually with the podcast,
like I've talked with people before.
It's never really just a cold introduction on a podcast.
Never just, so that would be cool to meet somebody who have, like,
haven't met before, if that makes sense.
Yeah.
Well, I think Frazier would be awesome.
You know, we talk a little.
little bit about, you know, he's got all these businesses and things that he's investing in.
Also, he just, are you familiar with Spotter?
No.
It's a very fascinating business model.
They'll pay you up front today for your future monetization earnings on your channel.
How much are they pay?
Jeez.
Like, big money.
I'm just curious.
I'm just curious. I want to see how much they'd offer.
They'll offer millions of dollars depending on the size of potential future performance of your
back catalog.
What's to say I just don't stop uploading?
they will have like upload minimums for the term like five years five years yeah so they'll pay you
today cash a check okay for every video they've uploaded up until the first of the month yeah uh and they'll
essentially just copyright strike all those or claim them so that that money doesn't go to you it goes
to them for five years and then they just turn it off i can't tell you who did that somebody else
i talked to did that at 99% sure it was the same thing uh and they sold
the rights to all of their previous videos
for one big, a big lump sum
that they then used to reinvest back in the channel.
Here's the thing, it's a licensing thing.
They're not selling it.
Right.
That's what I meant.
I meant to say, yeah.
Well, it makes a big difference.
I think also with taxes
and how you file it and stuff like that.
But yeah, super interesting.
I looked into it.
And I know a lot of people
that have done it
and have taken massive seven,
eight figure checks.
I just want to see how much they'd offer me.
I'm so curious.
I can give you an idea
Yeah, you could hit them up and they'll calculate something.
I could also like...
Can you give me an idea?
I mean, I don't know if you've seen my...
Seen my analytics, but you could check that out.
And you could go to the revenue and just sort by whatever.
I'm just curious what they would offer.
Yeah.
It's hard to say, like, do your old videos do well?
Yeah.
So, like, a lot of your top earners will be...
I would say...
It's probably under 20 videos that will come.
consistently bring views, right?
Right.
It's about 20 or so videos that he's posted in the past
that will consistently do well, rank well.
Yeah, I don't know.
I would say maybe...
Like the tail of your videos.
Yeah, 70% of the revenue, I would say.
Maybe 70% of the revenue comes within the last 30 days.
And then 30% of it is just old videos.
It's hard to say because this is different
than what my channel looks like.
Yeah, yours I've noticed.
they just will continually get views
because every video is kind of like a standalone.
Some mine is news.
So like some of those videos that you're clicking on
within a week they're irrelevant.
Yeah.
So that's the biggest part of their calculation.
And I have a really good idea
at how their model works.
They have an exponential decay model
that all videos will follow essentially.
You know, you post it like really high
and then it just kind of starts to decay.
So they have a model where they figured
if they just get enough YouTube videos from enough different disciplines, just like stocks,
you can average it and hedge money on that and put, make a business model about paying it
and try to make some sort of percent return.
You know, with those risks, some channels will win, some will lose.
But on average, given this mathematical model they developed, they'll make money.
So it looks like a lot of your videos don't have like huge long-term performance, you know, like in a month.
Yeah, what is that?
So you could say it outland, $18.
That video made $18
last month.
It's an old video.
You probably uploaded this
months ago.
Right.
But yeah,
18 bucks.
Whereas, like,
if I had,
I'll pull one up just to kind of compare.
I'll just scroll back
similar amount.
Could you take any sort of screenshot anything
so I can throw it up in that?
Sure.
Here's like a good one.
So maybe it's not really apples to apples.
But this one is
and I'll screenshot this one.
So this is in the last 28 days,
$2,000.
Wow.
And this is an old video that I filmed over six, seven months ago.
Wow.
And so it's still doing $2,000 a month.
It's like a rental property.
It's good.
Speaking of rental property, man.
This is my favorite one of my most profitable videos is how to buy your first rental property step by step.
It has consistently made about $2,200 a month for like three years now.
Is that what is that now?
Yeah.
That's awesome.
This is an old video, too.
See, that's what you want.
Look at that consistency.
Almost $100 a day on a video I made three years ago.
Yeah, see, that's what I love about YouTube because you can make these videos.
Oh, man.
I haven't looked at these analytics.
Yeah, it doesn't make sense.
That's crazy.
Like, that's what I think is so cool is you can make a YouTube video.
I consider them as digital assets.
It's like, you know, we have a production company where a startup or small, but the product
that we produce is are these free digital assets that we post on YouTube.
And these assets can continue to bring.
bring in revenue day after day, month after month.
Some of them kind of exponentially decay, but others will just sit.
And then just kind of cruise just like that, $100 a day for a year is,
can I say that number?
Yeah, yeah.
Like $26,000 in a year.
But what did you do for that in the last year?
Nothing for that particular video.
I mean, you're keeping the brand going and stuff.
But that's just happening, kind of like passive income.
I think that's amazing.
Yeah.
And so that's the kind of content that I try to produce this stuff that I think is going to do that.
And I think that's also a great sign of content that also coincides with being highly entertaining, highly clickable, and people love that video.
And so he keeps getting watching.
It's not like annoying.
It's not a virus.
It's not annoying people.
People are enjoying it and they're watching it.
And here it is $100 a day for, I don't know, not forever, but for a long period.
So what do you think they would offer on my channel?
From what I saw, it looks like a lot of your videos really kind of decay.
Right.
I would say there's maybe 30 to 40 videos.
it bringing a consistent amount from a long time ago?
Well, here's the number that will determine everything.
Given how much money you're making a month, how many, like the last, so if you pulled
that up in the last 28 days, you made X amount, how much, you can say it.
Yeah, you can say it.
A 170, I think.
Okay, so $170,000.
How much of that $170,000 came from videos you posted in the last month or the last 28 days?
Probably 70% of it.
So 70% came from those new videos and 30% as you're old.
So, one 70, 30%, so that's 51,000.
So that's almost backwards for me.
Okay.
Mine is like whatever I made that month, 80% is old videos.
Wow.
Like 60, 70% is old videos.
Wow.
Chugging along.
So for your channel, I really, it's so hard to say.
I thought it was going to be a little bit more similar,
and I could kind of work it that way.
So I really don't know.
Can you say how much they offered you?
I don't want to say.
What if we look?
Because it's still on the table.
tell you guys personally.
I'll blur it.
Okay.
They offered me for my full catalog up until the start of the month that I was
negotiating.
You'd have to pay tax and all that up front, wouldn't you?
Unless you'd spend it.
But the thing is the only thing that I pay is whatever those videos will generate,
the old videos.
And again, they'd start to decay.
They don't touch the new stuff.
But it seems like you guys get how that works.
So I was saying, okay, well, what about like just everything that I posted January 1, 2020
and older.
like 2019 and older.
And they offered, I think,
which seems a little bit better
because those videos already older.
But then if you look back,
they just chug and chug and chug.
You can do the math yourself.
Oh, yeah, exactly.
It makes sense.
So I didn't do it.
Now that I'm kind of burned out
all the way here, I was talking.
I was like, I don't kind of think about Spotter.
I don't believe in it because it pays back so fast.
You know, it's not like it's a loan
and you pay it back slowly over 30 years.
No, you take this loan in a way
and you start paying it back the most month one,
month two, like the way you pay it starts to decay.
Right.
So they say,
say it's a five-year term, it's really not.
They basically make most of their investment back at the end of like year one and a half or two.
I believe those investment guys are so smart, they're so calculated.
They would not make you an offer that they knew would not be in their favor in terms of
their risk and reward.
I mean, they might be off every now and then, but I think they build up enough of a margin
in every person to ensure that they're making enough money from everybody.
Okay, but in Spotter's defense, I do agree.
They're very smart, and whoever is running their models is leaps and bounds above the
little that I did to try to crunch my own numbers. However, I think this is a really smart thing
for some creators in some circumstances, which I think actually ends up being a lot, is that
opportunity cost of that money today is so amazing, regardless of whatever the technical
interest would boil down to. That's true. And so I think it is a very smart fee,
very smart for some people, but for me who already has a ton of working capital that I haven't even
invested yet, and I believe in my future success and growth, and I feel from my analytical
background, I have more confidence and control over my future of stability.
It didn't make sense for me.
That's how I approached it.
Now that I'm burning out, I'm kind of thinking maybe I should have taken and I cash out
and go sit on a beach.
But, you know, I just need that vacation and I'm going to be back.
Because I do inherently just love to create crazy content and have massive dreams
for the future.
Cool.
I'd say it's a good point to end off at.
What do you think?
I think two hours and long after.
I'm sure that offer will stay there.
Like Spotter won't be.
And they might recalculate.
Yeah, they can recalculate.
Maybe it's a little bit lower, but you would be, I feel like maybe probably way happier.
Sorry, way more upset to take it and then regret it than to not take it.
I just figure, like, look, like, what I'm doing is great.
It's working.
I've never taken a loan or an investment from any investor before.
And it's going awesome.
I couldn't have dreamed to be in the position I am and have as much success and be doing what I'm doing.
You know, it's amazing.
I could never even dream of it.
So why kind of mess with it?
It's not broken.
Why mess with it?
Yeah.
You know, like if I'm, like, in a weird position or desperate,
I think that's when it starts to look a little bit more,
at least in my current position,
it would look more appetizing.
I agree.
But, you know, things are great.
I don't want to, don't jinx it, you know.
Yeah.
Cool.
I'd say we wrap up.
Yeah.
So what that said, you guys.
Oh, yeah.
Let me see you, my answer.
Okay.
So with that said, you guys,
thank you so much for watching.
I really appreciate it.
And Carter, thank you so much for coming by.
You got to tell them, though, really quick,
before they click out to destroy the like button for the YouTube algorithm.
Absolutely destroy it.
And don't forget about the subscribe button if you haven't already, too.
And the notification bell.
We're going to link our Instagrams down below in the description.
And don't forget, Weble is now offering four free stocks.
That's right.
It's crazy.
They said their offer was ending for three free stocks.
And everyone's like, oh, they're going to go down.
They just made it better.
Four free stocks, until the end of the month.
So if you want four free stocks, use that link down below in the description.
Enjoy.
Let us know which four you get.
Thank you so much for watching.
And until next time.
See you guys.
Subscribe to Carter.
Thank you.
It says on the sticker.
Okay.
Grab one of these.
Online.
Timrar.com.
Yeah.
Yeah.
We'll give you a review real quick.
Yeah, let me know what your honest opinion is.
I don't know if that one's going to fit you.
That's an adult small.
It's all good.
I'm pretty skinny.
It might be a...
Dude, this is really soft.
Let me just try it from this angle.
see what that. It's definitely a bit
small, but you're kind of squeezing in.
Is that still filming? The triple one, Graham?
Yeah. Okay. So we always
have our guests introduce themselves, or introduce the podcast.
So you're going to say, welcome to the
28th ever episode of the iced coffee hour.
Ice coffee hour. Ice coffee hour.
How much is the podcast made so far?
18,6. 18,000. Yeah, the podcast
has made so far 18,000.
$600. And that's going to be our introduction.
186. Welcome to our 28th
ever episode of the iced coffee hour.
My name is Carter. So far, the podcast has made $18,600.
So just 186.
I mean, if you butcher it, it's not a whole piece together.
And which camera do I address?
That one is right on you. If you want to look directly to the audience, that one,
this is going to be the main angle for all of us. That's going to be a me.
You could actually do it in that one.
Yeah, just to start.
Cool.
So this is the iced coffee hour episode 28.
Right.
and then 186.
Yep.
What's up, guys?
Welcome back to the iced coffee hour.
I'm Carter's Share.
This is episode 28,
and this podcast has made $18,600 so far.
You could do it again.
28th ever.
28th ever.
Oh my gosh.
Good, good catch.
Yeah, of course.
What's up, guys?
Welcome to the iced coffee hour.
I'm Carter's Share.
And this is...
Take three.
You should do the little thing that boop.
Yeah.
Yeah.
That'd be funny.
