The Iced Coffee Hour - Confronting Shelby Church And How She Spends Her Money | Ep. 15

Episode Date: August 31, 2020

This episode we confront YouTuber Shelby Church and discuss important matters such as: YouTube money, bad spending habits, and her investment strategy. Enjoy! Shelby’s Channel: https://www.youtube.com/c/ShelbyChurch Shelby's Email: [e-mail] Add us on Instagram: Https://www.instagram.com/shelbychurch https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Send any voice submissions to [e-mail]  (10-15 seconds max) can be about anything- and we will respond in the next podcast! Get 2 Free Stocks on Webull when you deposit $100: https://tinyurl.com/yd9slfax Join the 2x weekly mentorship group: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 The YouTube Creator Academy:   Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF  For Podcast Inquiries, please contact [e-mail] TIMESTAMPS: 0:00 - Start here. 0:20 - Jack’s option trading record. 1:11 - Exposing Shelby Church. 3:08 - How Shelby got started on YouTube. 4:37 - Shelby’s spending. 8:29 - Trying to buy a new house. 14:25 - Investing advice. 18:33 - Comparing CPM’s. 22:15 - Video creation process. 26:33 - Why Graham doesn’t do real estate anymore. 28:20 - How Jack reached out to Graham. 33:38 - Shelby looking for an editor. 36:08 - Video ideas. 39:13 - Playing the YouTube game. 45:41 - Does Graham take vacations? 48:46 - Shelby’s work schedule. 51:40 - Shelby on the “saturation era”. 57:07 - Advertising on YouTube. 1:00:22 - Don’t start here. *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Amazon presents Laura versus Fruitflies. Swarming your fruit and terrorizing your kitchen, these little freaks multiply at a rate that would make a rabbit say yo. Chill. But Laura shopped on Amazon and saved on cleaning spray, countertop wipes, and fly traps. Hey, fruit flies, your baby boom ends here. Save the Everyday with Amazon. So welcome back to the 15th ever episode of the iced coffee hour with special guest, Shelby Church.

And even more exciting news than that, we have made so far on the podcast, $2,900. Nice. Congratulations, guys. And even better than that, Jack is now eight for eight. Options trading. For his options trading. For a total profit of... $200.

$200. dollars. I don't even know what that means, eight for eight. Probably a good thing. Oh, the eight for eight. That just means I've been successful in the green. Eight trades in a row. He tries to make one percent. He guessed right on that. I wouldn't say it's a guess. I would say it's calculated. So it's basically heads or tails and he's guessed correctly. Yeah, yeah. It's like one in a row. So next time would be like one in ten million. He tries to make one percent on every single trade. Okay. Yeah. I watched a couple of videos on the option stuff and I'm like this one this is a little over my head you can explain that

midway through the video we'll have to explain that I could explain options if we if we're running if we have plenty of time left okay yeah definitely Park notes options okay great but this is gonna be a really exciting episode you don't know this but this is a confronting Shelby church video because you posted a video you posted a video how much you spend in Los Angeles remember that one yeah and then I reacted to that one yes now for those that are not aware you are a YouTuber. Can you tell us for like 30 seconds a little background? Sure. Okay, so I've done YouTube for like 10 years and I do lifestyle tech Tesla videos since

you pretty much convinced me on that. Like I was like yeah maybe you're like get it like it'll pay for itself sure enough. It did. Yeah. So thank you Elon for that. Yeah. So listen to Graham guys. But did you buy Tesla stock or no? I did. But I sold it at like 700. 700? I know. It just seemed crazy.

It just seems. It did. It's unreal. Right? I was like, well, I made like triple when I bought it when I bought the car at 200. Yep. That's what I did. Yeah.

So I was like, what? There's no way it's going to keep going up. As Wall Street bets would say, you have to have diamond hands. Cannot sell. That's one of the stocks that for me I bought in thinking it's either gonna, I'm either gonna be like a multi-millionaire from this stock alone. Really? Or it's zero.

Yeah, I didn't. Did you buy like 20 shares? No, I bought, how much did I buy in like 10 grand worth at like 260, something like that? And then I, oh wow. Yeah, but I kept buying in afterwards, so I bought it a little bit more. But the average buy in I think was like 272, 268, like somewhere on there. But I mean, that's great. Yeah.

Right? Yeah. Right. And then I bought more, I think at 14, about it. more at a thousand. Have you sold any? Not since I sold initially. I sold half of what I had at 9.14. Right. And then you made the video on it. I made the video on it. But anyway, back to back to you Shelley. So you've been doing YouTube for like 10 years. Yeah. Ridiculous amount of time, I think. Because I was like 14 when I started making videos. I was making videos about makeup and stuff and I

like didn't even really know what I was doing. I was just bored. You know, I feel like a lot of people started that way. And now it's, I never would have imagined that it's like as big as it is. So you never went to college. You ever do that? Kind of. I went for a year. I went to Orange Coast College in Orange County.

So when I was in high school, I did a dual enrollment kind of thing. I wanted to go to film school, like Chapman or USC. That's good. Yeah. And I didn't get in there, but I was like, maybe if I transfer. So I went to Orange Coast College for basically a year, like a year and a half. and I pretty much only took the film classes. And then I was like, YouTube's going pretty well.

This is what I want to do anyway, you know, so. And at that time, I just never went back. How many subscribers or how popular were you at the time of dropping out? Probably like 6 or 700,000. That's a decent amount. Yeah, that's a viable. Yeah, that's viable. Yeah, I could live off of it.

Like, when I graduated high school, I could already live off of YouTube, but like in Orange County, probably not in L.A. Wow. It's just cheap. So how much were you making? That's, let me guess, for $4,000 a month. Yeah, I think it was about that. Wow.

Like three or four. That's incredible. Especially when you were like 17, 18 at the time. Yeah, when I was 18, I was like, this is awesome. Wow. Yeah. So back then, what did you spend your money on? Then?

Yeah. Like, after, like, when I moved to California, I guess. Yes. I feel like I spent a lot of money just on camera equipment, just because I thought it was fun to buy new stuff, new life. I guess rent there. I don't know. I feel like I spent less, like so much less than, obviously because I had less, but

like living in LA, I feel like Ubers and brunch, like things that I know you're like. Whole Foods. Yeah. Whole Foods. Sweet greens. We know. We know. Did you see my reaction video to your video?

I watched some of it, but I was like, I was like, I don't know if I should watch. It's not that bad. Yeah. It's not that bad. No, it's not terrible. It's not terrible. Yeah. Seen worse.

He has seen worse. Yeah, yeah. See, I thought, because I had you in the end, I was safe. I wasn't going to get the full reaction. Oh, no one's safe. Nobody is safe. You were safe for like eight months. Right, so I thought, no, it's never going to.

You posted on one of the weeks where I was so busy and there was so many other videos that that one just got lost in the shuffle. And then I realized, like, I came back to that video, being like, wait a second. I missed it. out on this one. And now that's probably one of the most popular. Yeah, so it's like 300,000 plus views, which is huge for the second channel. Yeah. Yeah. Yeah. Most for the second channel are about 150. So this did more than double. Most of the video in the past 24 uploads. Yeah. Yeah. Yeah. How does that feel? Good I guess.

300,000 people care about how much money you spend at Whole Foods. That was the, that was one of my biggest critique. Yeah. See, I didn't get to that part. It was the Whole Foods Postmates was a big one. I thought he'd be Postmates because I'm like, back then I didn't even grocery shop that much. So I felt like Whole Foods was doing something right. No. Trader Joe's. Trader Joe's. Yeah. So much more affordable. Expensive haircut. Oh yeah, the haircut. Four hundred, four hundred and twenty-five

dollars. That's the color. The cut is probably not, probably under a hundred. But the color takes like five hours. Why? I don't know. It just is like to lift that dark color here to this color just takes a long time. Do you just leave the paste on for a really long time? The paste, yes. You could tell Jack gets into hair. He specializes in this when he's not options trading. He's learning about hair. But you couldn't find someone who's just 300 bucks? See, I'm scared. Like, if they mess up your hair... It is part of your image. That is, yeah, like, you have to live with that for a while. Like, if you mess up the color, it will fry it, and I don't want to take the risk.

Okay, fair enough. So how much are you saving now? Can you give us some statistics or some figures or some percentages of how your budget has changed? Did you learn anything from the how much I spend in a week video? When I made it? Yeah. Yeah, I mean, I was like, I definitely spent, like, I didn't really calculate, oh, I spent that much on food and stuff. Like, it really, when you add it up,

I mean, I'm saving more with the quarantine, like gym membership, not really Ubering as much kind of thing, not traveling. Yeah. I don't know. I don't, like, track it as well, but I feel like, like, I don't know a percentage.

I would have to look, I use the Empower app. Okay. I'm not familiar with that app. Yeah, not enough. Yeah, I did a brand-do with them, but I love it. Huh. Yeah. Okay.

It's a good app. Do you think you're saving enough? Or do you wish you do? Yeah, definitely. Yeah, I'm definitely saving way more than I spend, like, a ton more. That's good. That's why I don't track it. Otherwise, if I was, like, worried about it, then I'd be like, okay, like.

Okay. Yeah. What are you saving for? Well, me and my sister are trying to buy a house in Palm Springs. Okay. I think she posted a video on that, right? Probably, yeah. Millennial Life Crisis.

Yes. I think she posted about it. Yeah, so we bought a house in Seattle, actually, like, a year ago-ish. but we want to buy a house in Palm Springs and rent it on Airbnb and then also just use it for fun. I actually interested to know your thoughts on that. Definitely, we'll talk about that.

Yeah. Do you think people, if you publicize it, that they would want to stay there just because it's your spot? And they could be like, I stayed in Shelby's spot. Probably. I mean, even if they don't, I think Airbnb's in Palm Springs do so well.

They do. Yeah, definitely. That it wouldn't really matter. Yeah. But I also think, like, I could do so many videos about it like we've looked at we toured some places and there was one we actually put an offer on this week but it's just so crazy like everyone's like cash offers above

asking how much was it it was 660 and it needed a good amount of work so we're gonna make a bunch of videos like fixing it up and my dad's pretty good at that stuff so you're gonna come so fun fact it's not really fun it's sad but the home renovation videos don't really seem to do that well for some reason. Yeah, shocking. I love that stuff. Consistently, every single time I post a home renovation video, I know, I tell Jack, like, listen, this is gonna be a 10 out of 10.

There's no saving this video, and sure enough, it's a 10 out of 10. It's just not a lot of people are interested in that. But some people are very in love with it. Like, so that's the thing. Yes. So the people who do watch are obsessed with that. Need a vehicle that isn't afraid to make a splash? That's the Volkswagen Touse, capable of

Capable and confident, the Volkswagen Taos is fit for everyday life. Nimble in traffic, agile and tight spots, and still spacious enough for weekend getaways. While available 4-motion all-wheel drive gives confidence in rain and snow. The capable Taos, you deserve more confidence. Visit vW.ca to learn more. S-U-V-W, German-engineered for all. And all they want is, like, I want more update videos. Where's another update?

Like, a week later, like, I want the update video. Like it probably looks horrible still. That takes time. Yeah. But the other thing with renovation videos is that there's not a lot that's done in the beginning, like day to day. Like you could go look at it. It looks the same for weeks on end.

And then the last week, it's like every day it looks different. So you get not a lot of content. It's hard to clickbait unless things go wrong. But you don't want anything. Because nobody cares. Like we're on schedule. We're on budget. We're under budget.

Here it is. They want to see like over budget guys. Like the contractor slipped and fell. Now it's a name. issue. Here's what's going on. Does that happen like every time you're renovating? Like something goes wrong? Yes.

Actually, not honestly not every time most of the time. But minor stuff. It's like you get into the walls and you realize well you may as well upgrade some of these things behind the walls now an extra five grand. Or the floors are out of stock. So now you've got to

pick something $2 a square foot more expensive. Little things like it's not the end of the world. but it adds up. That's what usually ends up happening. And then it's like, people don't show up. That's the other most common thing. What? Like the contractors just don't?

Yeah. Oh. Oh, yeah. You got to be really like a manager in a way. I guess my sister and my dad have had that issue. They're renovating an air stream. In the welder just ghosted. He's just gone.

Yeah. And I just thought that was so weird. Like, that's your job. Yep. Well, the thing is a lot of them are so busy right now. Okay. What they'll do is they'll do is they'll book like three different projects knowing that there's no way that can complete all three but it's

better just to book them and you lock them in and then they could kind of you know just work on whoever's the most urgent at the time yeah so you already paid them or no no usually usually what they'll want is the work like the first few days out of pocket and then they'll demand that you pay them then plus a little bit more to buy materials or whatnot and then they can continue that's usually how it works you never pay anybody up front okay cool yeah because yeah you pay them up front and they you're going to take their time priority list they got no That's what they did with the welder. I'm like, that was a mistake.

Yeah. Yeah. Well, that's exciting. I think buying a house would be a good thing to save towards. Yeah. I mean, we're ready to fully. Like, we've toured a bunch. It's just like waiting for the right one to pop up because we're very specific on the one that we want.

And just when there is one, it's like, it's just they're going for so much more. Then even a couple months ago, we were looking, but we were waiting for our taxes and everything to be. Yeah. Yeah. So. How does that work when you? buy it with your sister. Do you both get your credit run? You're both on the title. You're both on the loan too? Yeah. Okay. And so why don't you buy one in your name and then she buys one and her name?

You can buy a better one together. I don't think so. I think I bet you have enough to qualify easily for a loan in your name because here's what's going to happen. Here's some real estate advice. When you co-sign on a loan, it's you both are equally responsible for that loan. So it doesn't matter if you don't pay or she doesn't pay. The loan's got to get paid. So they count that against both of you. So now when you go and apply for another loan, they're going to look at this one and be like, okay, you have this line.

A chance it's going to make some money. So you could probably show that. But still, for purposes of the loan, it's going to go against both of you. So typically, if you trust each other enough, it would be better. You get one in your name. She gets one in her name.

I mean, I haven't told about it. And you just have an agreement in writing separate from that that you'll split the profits or something. Are you doing it more so for an investment or are you doing it just because it would be fun? More an investment, but I feel like my sister thinks more for fun, and my parents definitely think for fun, because they're like, yes, Seattle sucks in the winter.

We're going to Palm Springs. I'm like, we're going to be renting it out. They're not wrong. Yeah. Yeah, but I feel like it would really come in handy, though, for going for a weekend, maybe festivals, because people trash them for that. I'm like, I don't know.

Oh, yeah. I don't know if I'd rent it out for like Coachella. I've heard some horror stories. Some family friends have a rental there and that just gets crazy then. I bet. Yeah. So where else do you invest besides? I invest in stocks and.

Ooh, okay. Yeah. So I think I talked about this in a podcast. But it's just with a financial advisor. And then I do Robin Hood just for fun. Okay. What are your favorite stocks? Let me take a look.

I don't know if you need the financial advisor. I've always said it's like... I don't think so either actually. For pushing a few buttons. Do you know how much they cost? Is it a percentage or is it fixed? It's like 1% I think. No, that's a lot.

That's an absurd amount. If you're paying 1% that's like the highest of that. Like hedge funds don't even charge 1%. Okay, so this one, I feel like I started this when I was like 20 or 21. And I was just so intimidated by it all. You know, I was like, I don't want to lose money doing this. And it was like a friend's dad's friend who was really good at this stuff.

I don't know. So I was like, okay, I'll just start with that. But I have more recently thought because I've watched so many more videos about it. I'm like, yeah, I don't really think I need a financial advisor. No. Do you know what they're investing in? I've gone on and looked and it's like so many different things. Oh, wow.

Okay. And like some of them are international, whatever, like looked it up and it's, I don't know. I compared it too to the S&P 500, and I was like, I feel like it's just about the same. Yeah. Yeah. Most of the time, all you need to do is just an index fund. Yeah. And that has a management fee of 0.04%.

Some of them are even free. Fidelity. Oh, that's true. 0.03. And Fidelity is free. Just nothing. You just buy into this fund, and that's all you need to do. What's the catch?

The catch is that you bank now with Fidelity. You have your investment with Fidelity, and they hope that you're going to use other services. Now, what Fidelity is doing right now is really smart. They're trying to get millennials in with the 0% index funds, hoping that one day millennials are going to have a lot of money, which I have a feeling at some point they will, and then they're going to be using other services. They're going to go through Fidelity to get loans or anything else like this.

And then they'll make more money in the back end. But it gets the foot in the door. That's really what it's for. Yeah, okay. I feel like I should probably do that. Yeah. I don't think you need a financial advisor. It's simple enough for just one index fund, VT Sachs,

or whatever the fidelity F-R-R-O-X is the F-Z-R-O-X is the ticker-s symbol That's the one to get F-R-R-S-R-S-R-S fund Okay, I'm gonna check that out That's all you need

I feel like I should be paying to go on this podcast We could start charging We could, yeah We may as well start charging I mean, we'll be our sponsorships Today We can always start today, right? Yeah, how much cash do you have on you?

That's the cost Is whatever How much is your vent? your Venmo balance then we'll just we'll just call it even after that that's fine all right well that well that's good what are your favorite stocks so what's on robin hood on robin hood i just really play around on this okay let's see do you do any crypto on it actually yeah but like barely is that a thing for real yeah it is okay i i just bought like the normal bitcoin but like barely any like i really it's like i only put like three thousand dollars into this like

all right can i see it's really just for fun yeah it's right so what do we We got, hey, I kind of want... Tesla, okay, so here, you know, I'll put it right here. Yeah. So you do own... A little tiny, tiny bit. 0.09% of Tesla, okay. I recently did that.

Okay, so you got Delta. Is that Delta? That's Delta, yeah. $500. Right? Yeah. Yeah, that's actually pretty good. All right.

Disney's a great one. Yeah. Uber has been doing crazy. Spotify has been doing crazy. Spotify, yeah. I got that right before it, like, jumped a lot. So I was like, okay. Google.

that's great I think it's really important to invest in the in the company that pays you you're gonna have one share of Apple after the split because you have a quarter of a share oh perfect so you'll have one even yeah Amazon okay look at that you're up 56 bucks today there you go so we've accomplished a lot now yeah that's yeah you'll fire your your financial advice you don't need that buying real estate I wanted to ask about the boat would you live on a boat. God, no. No. You glorified it so much. Yeah. Oh yeah, that was a great. We reacted to. Did you see it? And that was almost a 300,000 view video as well. Yeah. You gotta keep pumping out content like that. It's fun. I just react to your content. It always does well.

Yeah. Fantastic. Yeah. Really? It's probably higher than mine. Probably. We should compare. Okay. Yeah. I mean that. I mean, I can we do it from the phone? I think so. Let's see. We'll compare CPS. I want to know too how long it takes you to edit some of those videos. Too long. So yeah. So, yeah. So, My video, my reaction, 283,000 views. Wow, look at that, a 50% audience retention. That's really good. $2,300. Okay, so I have a 43% audience retention.

People care more... What? Okay, they care more to watch you react than the actual video, okay? It's about a $10 CPM, basically. Oh, really? Oh no, no, that's Based off of your monetized playbacks Right, right like so 280,000 views got

$2,400 Okay The other one I think was is that the boat one or is that the boat one? Okay, boat one Mine got 1.5 million views It made 8,300 Yeah, mine's higher Yeah I think that's your channel just gets like

Oh, this is a finance channel Millionary reacts is in the title Yeah, and then your reaction video three Here's how much I made from you. Tons. Tons. Really? So 356,000 views. This video did so well. And then, I'm just gonna keep this. I'm gonna get $4,200. Yeah, it did so well. So I've made that much. Yeah, so I've made four or five, like almost $7,000. Off of me. Off of you. Oh, you're welcome. That's not bad. Okay, let's see. Seven thousand. So I've made like 1,200. Jack has made some money on that. See, Jack's

made $1,200 now. Okay, mine made. Yours made 4,000. Mine made like just under 4,000. Wow. For 600,000 views. Yeah, and the crazy thing is just the amount of time that I know you spent making that video. I know. I know.

And you just sit there and react. Like, that is what annoys me. I'm like. Why don't you do reaction videos? I just, I don't think me reacting would do that well. Try it. I didn't think, well, I'll honestly react to Graham reacting to you. Oh, yeah.

Seriously, all you got to do is. That would probably have a high. CPM as well. You know what would be funny is title of video My Response to Graham Stephan. I wonder if that would do because it's a bit of a risk with your channel because your audience is used to more of like a lifestyle. I think maybe if you said that

they'd be like, what is this? I don't like this direction. We'll see. We'll have to try that. If you did that, just my response to Graham, 7, go through my reaction video and react to me reacting to you. I think after a while it becomes so ridiculous and then I can make a video responding to Shelby Church. Yeah. And we can

Keep going. Just keep going. Yeah. Just forever. This is why people start like internet beef and stuff like that because it works so well. Yeah. Yeah, we'll just start some beef and both. Yeah.

So respond to me. I'll respond to you. And then you figure out like... We'll do another confronting. Yeah. I'm confronting you. Confronting. Yeah, I like my response to better than confronting.

My response to. Tends to do well, yeah. Yeah. Okay, whatever it is better. I mean, I'll trust you on that. The Tesla thing. I don't know. It weren't.

I feel like you have like the golden touch whatever with YouTube. So I'm like, okay, yeah. For now. We'll see. Yeah. We'll see. But your videos are done really well. Like how long would you spend editing?

Probably 15 to 20 hours editing a video. Wow. Maybe less. I would have to actually time it. Because I feel like I'm a really fast editor. But I just, I add so much. E-roll and random stuff. I'll edit half the video and be like, oh, I should go shoot.

shoot more. And I thought about it. I'm like, you sit and talk and people are like loving it. And I'm spending so much time. It's so inefficient. Yeah. But I like how they turn out. I agree. Do you reuse B-roll shots? I was curious about that. Okay. Yeah. Because there's a few shots that I saw of you like walking down that bridge in Santa Monica and like a few other random stuff. You reuse that? Yeah. If I'm editing and I'm like, oh, I don't want to drive all the way there and get it. Like, if I have something I can use. I will sometimes just as a filler too. And I'll get it later if I have time.

But if I don't and it looks good, I'm like, whatever. Most people haven't seen every video. Right. I actually want to know this. How do you plan out your videos? Do you script it all out of ahead of time? And you know, like, I'm going to do a B-Rill shot here or I'm going to be, like, do you have an outline that you follow like that?

Not really. I have like sort of an outline, but it's not like a script. And I'll have ideas. And I'll shoot about half of it. I'll usually like interview someone or whatever I need to do for it. And then I'll edit it, kind of rough cut it together. And then I always get way more ideas after I see it on a timeline. And then I go shoot more and then I edit more.

That's a lot of work. Yeah. Yeah. Yeah. But it turns out so much better. I plan out everything. And then I figure like which areas I'm going to be filming in. So I'll like do my outline.

And then I go through my outline. I figure like, okay, this is at the desk. This is chair. This is sitting over there. This will be outside. And I figure out from that. And then I just followed the outline. I filmed every segment at once.

And then I just spliced together on I-Movie. But yeah, I found it- Must be nice. It is. It is. It's very nice. But, yeah, it was actually, it was, I don't know if you watch Meet Kevin. Yeah, actually do.

Okay, stimulus updates. I don't watch those ones. But I'll watch him, like, renovating a house and stuff. Okay, okay. Some of the stock ones, too. Okay, so those are the videos that no one watches for him, except that people who really care. stimulus ones are so random. I'm like, what else is it?

Everyone loves the stimulus. Yeah, he'll post, he'll post like a stock market investing video, like a really well-researched video that, like, an expert would be posting. Might get, I don't know, 50,000 views. Stimulus update, 600,000 views. And it seems like he uploads a lot. Yes. Yeah, multiple times a day.

But that was something that I learned recently from Kevin was that, like, he just churns out these videos, no editing, just talking. Clear Value Tax is another guy. doesn't even do a thumbnail. And every video is just stimulus update and news update with the date. 600,000 views of video. That's it. And so I'm thinking, well, does editing really matter that much?

Even for me, it's like, no, I don't always watch the video. I listen to it. So sometimes I feel like I could get more content out there that people want to see just by scaling back a little bit on the editing. Probably for that topic. If it's something people are dying to see, no matter what, I feel like then it doesn't matter. Yeah.

But some of my videos, I'm like, the topic's kind of random. I'm going to have to try really hard to make this interesting. Like really go for it with the B roll and everything. Yeah. So.

Try reactions. That's the golden opportunity. I have like a mental block of like putting that little editing in. I'm like, there's no way people are going to watch. Well, you can throw in little like random things. Yeah.

A reaction is going to be the easiest thing. You're going to be sitting down. Just sit down in a good location with some cool like background. or whatever and just have an honest reaction. That's it. It's all you got to do and just as you're talking, throw in some like some shutterstock images.

That's what we do with the water stamp still on them. Yeah. Like literally there could be like four pixel images. It's like whatever. And you change a scene. It's funny. It's funny. Like sometimes the lower quality is just funnier.

Yeah. Yeah, it's more relatable. Because it's honestly it's like we throw this together in I-movie. Yeah. So do you still do? real estate or just YouTube now? Mostly YouTube. So for real estate, like, as an agent, I mostly refer out all that business to marry in

the office. And someone actually commented. I mentioned that in one of my videos. And someone was like, I can't believe you're giving the deals to marry. Everyone gives the deals to marry. I'm like, wow, you watch the show. But yeah, no, I've been giving them to marry for quite some time. And then as like an investor, I'll just represent myself.

Okay. That's so interesting. So you're just like YouTube more? Yeah, I love it. But not only that, just like for how much money I make on YouTube versus now as a real estate agent. Yeah. It's just like just for your efficiency, I would lose money

if I spent a day selling real estate. It makes sense. It's that way more on YouTube, yeah. Right. But I was even doing a showing the other, it was I think I've been a week ago for a past client. And I was getting anxiety. Really?

Showing houses. Yeah. Because it's just been a while? No. Oh, okay. Because I was just like I have so much work to do. Oh. And it's, you know, traffic getting there, traffic getting back.

Every showing takes a little bit longer than you think. Yeah. And I was getting anxiety. Like, I have so much to do. Like, how am I going to make up this time? And just, it wasn't worth it. It seems like very time-suming just with how me and my sister have looked at houses. And I'm like, that sucks for the real estate agent.

We have to go look like four or five. And maybe we don't like any of them. And then that's, or like, if the market's crazy how it is now, we haven't even gotten one yet. Yeah. So much. Yeah, I have a newfound respect. Like, when you start looking for yourself for the real estate agent, like how much time? Some of them, not all of them.

Some of them are bad. But some of them just really put in the time. And I hate, like, keeping people waiting. So, yeah, that's something for me. Can you talk to us a little bit about the podcast? Yes. Okay, so me and my sister have a podcast, Millennial Life Crisis, off of her vlog channel.

So she had that blog channel when she had like a quarter life crisis. And she had a quarter life crisis? Is that real? Yeah. I mean, not like anything crazy, but just she moved from L.A. back to Seattle and was like thinking about working somewhere instead of doing YouTube when it was already going well. It was just, this was like a few years ago. Okay.

But she was just still going with the name. Okay. And we wanted to do a podcast together and could not. I mean, we were like, that's a good name. We'll go with that. It is a good name. But I'm like, I don't feel like I'm having a millennial life crisis, quarter life crisis. But we do talk to people if they have.

have had that and just kind of, it's like the theme touching on it. But yeah, I feel like the podcast is fun, but I always forget how much time it will take to edit. You don't edit it. That's why I got a jack. I needed a jack. Yeah, you need a jack. Yeah, you should get an editor. 15 to 20 hours is too much time.

Yeah. Find yourself a jack, seriously. I was doing everything myself. And Jack started taking over in the second channel. How did you find Jack? email. I reached out to him. That's gotta be the best because you know like he's gonna actually care. Oh, I got a fun. I'll tell the story. This is like our first date story almost.

Jack sent me like seven emails. He was one of those. I didn't I didn't respond and it's like I know you're still there. There's a response and he's seven times and there was one week or like one night where I was so overwhelmed you got a Facebook group and what what I do is that people have to put in their email address in the Facebook group to get out. access to it and then I just need someone to copy the email address and then let them into the group. That's all. But when you get like thousands of requests, I was doing this all myself. So I'd sit there, watch TV and this like sit there but for hours. And I needed someone to do it. I could not find anybody who would do it. Jackson, it's boring. But I've even offered, I was offering to pay

people in the office. I'm like, hey, if you have spare time, would you do this? And they just never have done it. So Jack emailed me and I saw this email. I'm like, okay, why not? So I think I called you. Yeah, what was that like getting the call? I mean, so you, well, you, you responded to my email. Yeah. And I, I, I, the thing I sent back was just so stupid. I was like, oh my God, my heart skipped a beat. Like, I, something stupid like that. Like, maybe not verbatim that. Yeah. And then he was like, all right, like, I'll call you or whatever, because I sent my phone number. And then he called me. And remember the first thing I said when I picked up the phone, because I didn't have his number yet, he called me and he's like, hey, this is Graham. And I was like, oh my God.

I was like, oh, hello, how are you? And it was just, it was a hectic conversation. But I explained it to Jack what he had to do in this Facebook group. And he's like, don't worry, I'm on it. I don't think that was even paid or anything like that. This was just like a test to see, like, if he's willing to do this. You said I'll pay you. Yeah.

Okay. So Jack did this. And it was a big thing for me because he would have access to that Facebook group and all the people's emails. So, like, I could see that he sent seven emails. seemed like he could string a sentence together. Like, this is so and fine. He did it all that same night. Wow.

Whereas no one else was doing that. So I was like, okay, if you want to keep doing this. And then we met up, I think, for dinner. And we met and what was... Oh, and then that was kind of the birthing of the Graham Steffin show. Yeah. I explained... Yeah, I explained that I wanted to do phone calls,

but I didn't have the time to sift through all the emails and pick the people for the phone calls. and I asked if Jack wanted to do it. Perfect. So we started doing that. He started editing those videos. I taught him how to use Imovie. Did a great job.

And then now recently it's full time. Yeah, so this has been like a while then. Over a year. Over a year. Cool. From emails to this. You got to find a Jack then. Do people not reach out to you?

People do, but sometimes it's like, it's got to be the right person if they're coming to your house and everything, I feel like. Yeah. Sometimes I'm like, I don't know. but yeah I were looking for someone a while ago weren't you?

Did you find anybody or no? I got a bunch of emails I actually did find this girl who was good who I was just in Seattle and she was out of town she goes to USC but they're like online now I'm like perfect

you can come work for me so I think that's what I do okay she's doing that it's interesting if she's in college she edits my vlogs it's not good that she's because Jack was in college and I got Jack to drop out yeah

it's a recent development yeah well that's that's what I got to do. Yeah, you got to find the price for her to drop out of school and just as long as you pay that price, she'll drop out of school. Whoa. Or find someone who just graduated. Yeah. I feel like it's, you got to find someone

who really likes YouTube and like really understands, yeah. If you find someone that's willing to drop out, then you know that they're like going in it. They're not going to quit after a couple months. No. Because I feel like part of it for me was like you can't just work with anybody who's like, all right, I'll edit it

four hours later. People who are really into like filmmaking, the style is different. It just doesn't work. It's got to be YouTube. And they have an ego about it too. They're like, well, the one needs to be. If you want to find somebody who's willing to do a full, because here's the thing, Jack was doing half college online, half this, and it takes time.

I mean, you could explain it, your experience doing that. It was miserable. Like half college, half work. Yeah. Like it was just so much work. Yeah. Yeah. So that's what you did for a while.

And the grandma was like, what? The spring quarter was... Oh, I started by joking about it. I'm like, drop out of school, but I was serious. Yeah. And then when he's like, all right, I got to go to school. I'm like, no, no, no, no. It's can't happen.

He's like, all right, no, you're staying in your buddy. Because I, it was just for me, I got, like, so efficient now, like, what I'm doing. Yeah. Going back, like, something would have to be missed out on. Yeah, and it's hard to... I feel like if you find the perfect person, then it's so worth it. Like if I could have if my sister didn't make videos and just worked for my channel, that'd be perfect. Like I want someone who's better at shooting or editing than I am.

But usually I'm like, not super happy. We could reach out to anybody. If you want, we'll put your email. It's up to you. We can put your email address in the description. You're going to have some. Okay. So for anyone who's interested, do you have to be local?

I think that's really important. No college or willing to drop out. And you could work out whatever payment. Or you just like really slack with college like you're in it. Yeah. Something like that. And who gets YouTube, because everyone who watches the podcast is super into YouTube. Yeah.

They have to be to get to... It's like the most dedicated people that watch podcasting. Especially this far end. Like if you get to this far end, you've already, you've already passed the first test. So already we've weeded out probably, I don't know, 50% of the people up there. Probably about that. So there we go. Special offer.

And an interest in like actually using a camera. Yes. That's good. You'll make more money, too. If you hire it out. I know. Because there's more you could do. I mean, that's really what it comes down to.

Yeah. I just get so like perfectionist-e on my videos. I'm like, I feel like I can't have someone else. Okay, so I admit to that. And on the main channel, I do everything. But for me, I was rushing out the videos on the second channel for the reactions. Because I just didn't have time. So I'm like, I got two hours.

I just got to knock this out. Jack will spend like five hours editing the same video and make it so much better because he puts in all like the cool, like all the zooms and stuff that I'm like, it's not going to make that big of a difference. He'll put in the work to do that, and it does make even a marginal difference, if not on that video, the next video in the video after that. Okay, I can definitely do that for a second channel.

You should do an income breakdown video. Of like my yearly income? Yeah. Your streams of income. Yeah. Why haven't you done that? I've done like AdSense for the year, for last year. No, total.

But sometimes for brand deals, I'm like... You don't have to mention per brand deal. Yeah, you just give a... Blanket and for sponsorship, I always say for sponsor, you can't tell exactly how much it is, but overall it's added up to blank I think you should do that. That would be another hit video for you. Yeah. Yeah. And then you can make a video how much I made saying how much I made. Why? Because like, AdSense, I don't know. It's like less, right? And then brand deals, I feel like people are like, what? I think it's, it depends on how you spin it. If you're like, yo, what's up guys? So I, here's how much money I made. You throw the money down. Yeah. It's different if you do that than like

Here's how I started here's the progression And you show videos of yourself like you know 10 years ago here's how I started here's how I built this up And you're talking about in detail like every source of income And you break it down and then you give the total And you be like this is 10 years worth of work You guys can do it too something like that is it's inspiring to people Yeah I mean I've always had a good response

On the ones that are like this is how much I made I feel like rarely are people Because everyone feels like YouTube they could kind of do it Which is true and so it's not as bad. So maybe I will. I need to like calculate it for the year for 2020. I would count.

Well, do you just do it so far for the last like eight months? But come up and just title of video. I don't know. What was the one that I did? How I created seven sources of income that make generate X a month or whatever it is. Just do something like that I think would do really well. I don't have as many like random streams. You'll think of a whole bunch.

A whole bunch. Oh, true. Okay. Yeah. Once you start getting to the. nitty-gritty like Amazon affiliates? Yeah. Merch? Do you have merch?

No merch. Okay. I don't have a course. I don't do that stuff. All right, so you're going to have a few. How I built five sources of income. How we built one source of income. Four or you'll think of other little things. What about like Patreon?

No Patreon? What about the join button? I haven't. On YouTube? I haven't really. Okay. I've thought about doing a video actually, except now it's not the best time to do it.

where I rent my car out on Turro. Yeah. Because Tesla's do really well in there. Like, before I bought mine, I rented this guy's on Turro. And he was like, oh, this is my second Tesla. I just rent it. And he makes more like renting it or something. That's a great video idea.

Let's do that. No, I'm kidding. I'll do that tomorrow. You wouldn't put your Tesla on. No, I would not. On Turer, though, right? I wouldn't. Yeah, you can get, like, actually.

Yeah, that's so scary. Yeah. I wouldn't actually do it because I would be looking. over that and be like that scratch was not there before where is it going i couldn't do it and isn't it weird like you could see where they are on the app you could see where they took your car i'd rather see it i mean it doesn't no totally but i feel like i'd be worried to be like where are they i'd be checking it non-stop yeah yeah your thumbnails have gotten kind of crazy but i have so we have so much fun on thumbnails we have so much fun i feel like some people think that we do um ironically

but some of them are definitely ironically they're purposely over the top some of them yeah like the blue flame and the red flame but the thing is like it works

it does we have so much fun some of those we're joking we're like we're laughing so hard as we're doing these because it's fun yeah

and I'm like how outrageous is this but let's try it yeah and we try it and then like people some people don't like the thumb but overwhelmingly people do like the thumbnails yeah I think people know

it's like that's YouTube too like everyone's got to play the clickbait game game a little bit. The fire is my favorite. But now everyone's, yeah. It's just like we have a thumbnail all prepared. It's all perfect.

Everything's ready. Grams's like, what do you think about this? And then we like look at each other and we're like, should we add flames? That's like, yeah. Your banner should be like flames. Yeah. A majority of the time we end up adding flames on the floor. It's funny.

It's true though. It's always like maybe we should add flames to this one. But now everybody is doing flames. So the issues that you catch on is something it works. Yeah. everybody starts doing it and then it stops working. Everyone now is like smash the like button. I've noticed that.

And it's annoying. It bothers me because it's everyone's doing it now so now you have to be like you have to take that to the next level. How do you, because now I've been saying like obliterate, destroy the like button, make it, oh, make it turn blue. And then everyone else like make it turn blue. So I got to think of something else. So on today's video, because you have to now like keep pushing it. Today's video is sponsored by the like button. So I said instead of having a segment here sponsored, just hit the like button because that's free.

And that helps with the channel. So there you go. I just saved you 60 seconds. I hate that. Everyone's doing it though. I'm like, I know to press. I don't press it on anyone's videos. You should though.

You are part of the problem though. You are the 90% of people who don't. I'm like, I'll be like, like it if you want. I don't really care. No. Because if you're watching this, I hit the like button. I just feel like it,

I don't think it makes that big of a difference. It does. I think the proof is in the pudding. It makes a big difference on the videos. The more engagement you get the better. Plus, it's like if it helps you, right? It makes a difference in a video. Like I have some videos that have done so well

where I had, I forgot to add tags or something where I'm like. Yeah, I agree. Some of that's random. Things are stuff doesn't matter as much. I don't know. It's like thumbnail and title. Yeah.

I 100% agree with that. Graham. It can't hurt, though, the like button thing. Yeah. Yeah, I agree. But also something that's really funny is like sometimes Graham, when he uploads his videos, like for some reason, YouTube puts on Korean subtitles. And every single time it does it, Graham is just like, are you seriously?

He's like, this is going to throw off the algorithm. It's going to ruin everything. I get upset. I get upset because it's their automatic system. They categorize like every, it's always every time I mention the S&P 500. Every video with the S&P 500. So I think it's something with the S&P 500. that YouTube categorizes it as Korean subtitles.

In my mind, YouTube would be less likely to recommend that video in America because they believe the video is Korean. I mean, I could see that. Yeah. So I've had some videos in the past that did not do well. Some videos did with Korean subtitles, but there's no way to change it.

There's nothing, I can't go in and like, you know, put English and have it. It just automatically. You're like holding up a card, they stop. Yeah. So now my go to, my strategy has been, I put my videos as unlisted, so they go through manual review.

and then usually through manual review they'll make sure it's the correct subtitle. But some of it is just superstition. I don't know if that works. I also have places that I sit for videos posting. That's a bad spot for videos. People were curious in the comments

why this is a bad spot because the Pokeyane incident. The Pockemean incident, it just got demonetized. Yeah, but there's also been a few other videos that I've sat there and just watched the views tank so I don't sit there no more. That's crazy. I mean, I see with the algorithm,

I feel like everyone has their suspicions. Like, I don't schedule videos. Oh, you should. I don't know. I just leave them there, and then I set it public when I want to. No. I think my theory, too, and it's all superstition, is that when you schedule a video for a certain time,

YouTube knows when that video is posting and can better prep your audience. And so, like, sometimes I'll notice as something of my views might increase before a video posts. I don't know if that's actually a thing, but I noticed that. I think if you scheduled your postings, had a consistent schedule where it's like every Saturday.

That's what I do. But every Saturday like 9 a.m. You post. And you monitor the title and thumb in within the first hour. But you got to get a backlog now of videos to see like how a good video does and doesn't do. And if you're out of that range, you got to change the title of thumb now. Okay. You could probably double your views.

I would say in probably 45 days just by making those few changes. But it's going to require you to be on it for the first. hour after every video post. Yeah. And stick a schedule. Stick with a schedule. I can definitely stick with a schedule. I feel like I've done that really well.

But I'm like Saturdays and I was like, yeah, put it up. Go back to sleep. No. Not actually. Oh, no, no. No, no. My heart is racing. After every video that posts, I am like...

Don't post like every day? Yeah. Oh, yeah. My heart races every day. Every day. That's exhausting. No, at 9 a.m. I stop everything I'm doing. And I attend to the video.

3.30. I'll stop whatever I'm doing. I'll make my schedule around the video posting so I could be there for the posting. Yeah, that first hour is a big deal. Do you ever feel like you're running out of ideas? Like every day making videos? Oh yeah, all the time, but somehow

there's always another idea and you just push through it. There's always something else of if you. But yeah. I think that's pretty true. Yeah, there's always something you could say. Yeah. I can maybe do that. Right.

But there are days I just don't want to make a video and I just get upset because I'm just not in the mood. I felt that, but then you kind of start and you're like, this isn't so bad. Yeah. So. Yeah, I forced myself to start. I write it down in my computer notepad. I just say, to do today, plan a video.

And it means I have to make that video. So I don't have a choice. It's just like, and it makes me feel better knowing that at the end of the day, I'm going to have a video planned out. I don't right now, but it's going to get done. So I feel better knowing that something will be done. Do you ever like take a break, like a vacation or not really? No, no, no, no. We don't, we don't got time for that.

No, no, I'll take weekends. Do you have, like, a goal with it? Like, you're like, I want 10 million subscribers or something? That would be neat. 10 million would be really cool. Yeah, I'd say 10 million subscribers. No, I take vacations every now and then. Macy and I would go to Vegas a few times,

so that would happen, like, every other month. I think we're planning something maybe for Labor Day. Maybe Catalina or something would be fun. It's the boat on Saturday. Oh, yeah, yeah, we're going to be at the boat. We're going to be the, but it's hard to take more than, like, three days because I'll have to prep my videos ahead of time and, like, get them all scheduled out. I know what you knew that. I've been, like, contemplating, getting this jaw surgery because my bite has been messed up forever.

And I've never wanted to do it because I'm like, things just come up, you know, like someone's wedding. And then I can't make videos for a month. But now I'm like, the world's kind of shut down. I think I'm going to do it. But I don't know how I'm going to free film. There's never going to be a good time to do it. And you could make it. I would make a video on the surgery.

I'm definitely going to. Because I've watched a ton of them because it's like kind of intense and like I'm scared of it. But the videos helped me feel like, okay, this won't be. Yeah, I would do it and you'll get a lot of support. You can make a video like going into it. And you could even make like a mini series. And then at the end you do a full recap from start to finish. That's how you do with the property.

I introduced it the whole thing. And then very end one video summarizing the whole thing. Yeah. I think I'm going to have to because I like won't be able to make any other videos other than. How much is the surgery? You have to pay that out of pocket, right? I'm guessing, or no? Yeah, most people's insurance covers it because it's medical.

It's not like cosmetic. It's like my bite's just so messed up. But I think because I waited until I think if I got it when I was 18, it would have, or the insurance I had. But it's like 20,000. My dad had that. Oh, really? Was it horrible?

It was about two months for him. Yeah, his bite was not aligned properly. Yeah. And it was something that was giving him headaches. That happens to people. Yeah, the way his teeth were like grinding or chewing or something like that. It was giving headaches. So it was something that he needed to get fixed.

Yeah. Yeah. Mine, I don't really get headaches, but they said, like, later in life I could and you really don't want to get it. Right. Then, because it's way harder to recover. Right. But it's, like, so hard to chew food. When I got my wisdom teeth out, I was like, okay, like, three of my teeth collide.

So this is not ideal. They said it can, like, crack over time if you don't fix it. Like your teeth can crack. I don't know. Get it fixed. Never a good time. You just schedule it, do it. Get it over life and be done.

I have October 16th. So I'm trying to pre-film for that. There we go. That's enough time to do that. Yeah. How many hours would you say that you work per day? Per day? Probably.

I guess it depends on the day. Like, do we count this? Not real. I don't, I mean, well, I count this. It's an obligation. Right? Yeah. I count this end to time.

Yeah. I feel like for me it's fun to go. someone else's so I guess not really. How is your work divided up? Like with hours and how many hours you work per day? I usually start working on things at like nine or ten and then I'll finish at like six or seven unless it's the winter and the sun's going down really early and like the lighting is just really bad.

Sometimes I'll edit. I'm just like I hate working on things when it's dark out. I don't know. Like I will but I'd rather just wake up early and do it. I'll usually wake up and work out and then when I'm like fully ready. So, yeah, it ends up being... I like working nights sometimes.

Well, it depends on the night. I've started an early morning schedule. So 6 a.m. It's usually 6 p.m. I like that. Yeah. But sometimes the mornings from 6 a.m. to 9 a.m.

Sometimes the best hours. I think the morning's definitely the best. Like we'll wake up and start editing while I'm still like drinking coffee. Yeah. So it's like easy to do kind of fun. and then you're awake and like, okay, I can film now. That's how I feel.

Or for me, sometimes it's research and planning in the morning. And I found from 6 a.m. to maybe like 10 a.m., some of the most creative hours. Yeah. I did the 6 a.m. thing, like, before the quarantine, I would wake up. And, like, I just joined Equinox. And so I was like, I'll go to a workout class. But it didn't last because everything shut down.

And then I was like, what? Yeah, they put all memberships on hold. Yeah. Like right after I joined. I got a bench and some free weights in the backyard. It's not the same. I have a crazy setup now. Really?

It's called the tempo. Was that the mirror? It's actually different, but I have the mirror also. Okay. So the tempo, it's like, it's like the mirror, but it's not a mirror. It's like a TV. But it has weights, and it can track your form and everything. That's cool.

But I'm doing a brand deal with it, so I didn't pay for it, but I love it. Oh, cool. Love the tempo. There we go. How much would it be otherwise? It's 2000. Oh, wow. Okay, well, there you go. Even those free weights are like 350, something like that, but those adjustable weights are so

excited. And then when the illness struck, people were reselling these people were reselling 600 bucks. You still don't say it? I still not say it. I say it now. No, no, no. That's another thing. That'll double your views. Just don't. Don't. I don't say it. I'm very superstitious though with everything. Do you find now in your real life, you'll be talking to someone, you'd be like, the pandemic, the illness? And they're like, why are you not saying it? Because I've done Matt and then I'm like, sorry, I mean, you know. You know, all the time. I just, I almost don't say it now in real life.

Yeah. Same with, same with swearing for me. In my early videos, I wouldn't mind swearing, but I stopped swearing for YouTube. And now I never swear. It's rare. Like, for me to say a bad word, I feel just like, it's weird. It feels unnatural now, so. Yeah, I feel like I kind of do in real life, but not like a crazy amount.

But if I'm editing a video and I see myself to them, I'm like, I just don't. Yeah, it doesn't look good. No, no, it doesn't look good. So take it out. Yeah. I wanted to talk about old YouTube because you've been posting for like 10 years. And you used to have a different name than Shelby Church, right? Like when I very first started.

What was the team makeup tips? Oh, yeah. Okay. So when I first started my channel, it was when YouTube was like usernames, not really people's actual names. And my sister was herodynamic. Like all we saw on YouTube was people making beauty videos. And I was 14, so I thought that was fun. and so I did teen makeup tips

because I thought people were probably searching for it. There's more to life than finding the perfect car. But finding the perfect car can help you get the most out of life. Like the SUV that handles everything from drop off to off road and the car that hulls groceries and hockey teams or the van that's gone from just practical to practically family. Whatever you want, wherever you're going.

Start your search at AutoTrader.ca Canada's Car Marketplace Did you immediately find success on YouTube or did it take you a while? It was, I feel like pretty successful for where YouTube was at then. What year was that?

2009. Wow, okay. Yeah. But I would just make searchable videos like how to curl your hair, how to, I don't know, reviewing random stuff, just kind of for fun. The really bad videos, like terrible.

Do you ever watch them? Do you go back and watch those videos? I'm like, I cannot watch. Oh, that would be good, actually. I'll watch from the saturation era, we call it, of the lifestyle YouTubers. There was a time in like 2013 to 16 where everyone would just bump up the saturation

and do the fakesst videos, like DIY, Valentine's Day, decor, like random stuff where it's like people don't make stuff for that. Yeah. They're making it. Like five minute crafts. Yeah. Or like a morning routine.

That's just ridiculous. Okay. I don't know. That stuff worked really well at the time and then it started to not. And I was also like I hate these videos. And I feel like my videos now are way more real. Yeah. They're way more.

I feel like who I have anyway. They're very cinematic and it's like watching a 10 minute movie almost sometimes. Yeah. It's good. It's good. But I look at them and I'm like, that takes so much time. That's all I think about is a time. Yeah.

I actually, I don't feel like it's a waste of time because I don't think if I made videos the way you do, I don't have the knowledge of that stuff. Like, people wouldn't care. I don't think so. I don't know. React. Do one video. Try one. Try one reaction video to me.

Title it, my response to Graham Steffen. And put very little effort. This is something you could knock out. It's going to be a test. Yeah, you could do the whole video from start to finish and maybe six hours. Start to finish. Challenge accepted. Post it.

Seriously. Okay. And just think if you want to make it fancy, just. tell yourself don't and just have a good thumbnail yeah have a good just title it might well you know the title it's just a good thumbnail yeah okay i'm gonna try it and make it look like i'm like upset sad steal one of my thumbnails yeah like where you want to make it look like i did something to you i like you know like a really good thumbnail on the one the recent reaction where i'm holding the nintendo switch i was like that was from a different video that was luck that was luck i went through

your thumbnails i found that i'm like okay that kind of fits I saw that thumbnail. I was like, that was really good. Thanks. Thanks. Now we put a lot of work into the thumbnails. It's worth it. Thank you.

Yeah, yeah. So take one of my thumbnails. Put your own spin on it. Just cut me out. Put me on something else. Make me look like the bad. You want people to think like, what did I do to you?

Okay. Like I did something bad. Yeah, yeah. Oh, yeah, yeah. So what I did, I have a few thumbnails where actually what I've done is I take water and I put them in my eyes so it makes it look like I'm crying. And then in Photoshop, I read my eyes.

I'm like, so it's like, It looks so intense. Hold on one sec. Oh, that one. Yeah. Wow. Yeah. So that was one.

That took me a long time. I did 500,000 views. I put water in my eyes. And that was like 500,000 views a year and a half ago. So, yeah. Good video. That one did well. Good thumbnail.

Yeah. So just do that. Okay. What do you think were some of the best or most game-changing decisions that you've made in your life to put you in this current position that you're in. I really think I've thought about this so much. Getting a Tesla, I feel like I got a whole new audience from that.

It was like before kind of lifestyle videos and trying to do tech stuff. But then when I got that, it was like now I have actually kind of a lot of guy viewers, which I never did before. And they've stuck around for other videos, which is awesome. Did you always envision yourself being an entertainer?

Not really. I envision myself more behind the camera. Like, I wanted to be in the phone. Yeah. I feel like for, since I was like 14, I knew I wanted to do something with video production. It just so happened to turn out to be YouTube. And I feel like people like look at YouTube, they look down on it. But it's so awesome because we can do whatever videos we want.

We don't have to pitch it to someone and have it like the idea totally changed, you know. Yeah. Just do whatever you want. That's what I like. The freedom of YouTube. Yeah. Because even if, like, a network were to come and say, like, hey, we'll give you this deal. It's you wouldn't have that freedom anymore.

You would have to report to somebody. It goes against YouTube. Yeah. Like, I still think it'd be cool to have, like, a documentary series somewhere. But I'm, I'm like, I'm not hating YouTube at all. I love it. You could just do that on YouTube and get more views on YouTube than you could from some TV networks. Yeah.

But I think you could, if you made, like, a really good one, you could probably make more, like, an hour-long documentary. And I don't know. I feel like you might be able to make more, but I don't know. And just out of pure curiosity, how have CPMs changed over time on YouTube? We've gotten so much higher. It was like a dollar when I first started. Maybe 50 cents on some videos. Because I bet advertisers didn't take it seriously until maybe three, four years ago.

And even then, even now, a lot of people just are like, what, YouTube? I can do that on YouTube. Who's watching YouTube? They have no idea. I think it's still really cheap compared to anywhere else. Oh, yeah. Totally. because like some of the videos that will make it's so much effort to at least mind them like putting a whole week's worth of effort making a brand deal but they're getting the production of it and the views when the amount they're paying me they'd probably if they're doing like a commercial they'd have to pay like a million dollars there was some comparison I saw a while ago on YouTube oddly enough that compared the income of a YouTuber with that of a like an a list celebrity like a celebrity that was getting the equivalent amount of views the YouTuber was making like a tent

of what some of these celebrities, like the mainstream TV movie celebrities are making, even though the YouTuber was gaining just as much traction online. So it's still cheap. Yeah, that's kind of, it's like not super surprising, but it's weird. Yeah. Yeah, it's just because they have the, the, what am I, the perspective of basically, like, because he's in a movie, that makes them worth more than the person who's on YouTube doing the same amount of views. Yeah, like people still like that.

Same eyeballs, same everything. It's just, I, so I think there's, there's a way. ways to go for YouTube and just online in general. This could be very stupid, but how many people watch the Super Bowl versus how many people, how many views is like the average Mr. Beast video game? Oh, geez, yeah, exactly. I don't know. It's like, Mr. Beast isn't like, it's not half a million dollars for a 30 second.

Yeah, and you got to think about that too. Well, his demographic, I bet on the Super Bowl is probably worth more. But they're doing the same views. And what, what was it, like $2 million for a 30 second spot? Yeah, yeah. Something like that. It was like half a million at the minimum. No, it was $2 million.

Was it? Yeah. So like $2 million. We could be completely wrong. The Super Bowl could have like way more viewers. I'm just saying like... Probably like $100 million or something crazy. Yeah.

Wow. Okay. A hundred million viewers. Okay. And Mr. Beast will get like $30 million. But I bet you, like he's not making nearly as much. Yeah. Wow.

Okay. $4.5 million for a 30 second slot. Hey, Ramsey. Right. $4.5 million for 30 seconds. So you have to think if you just pass that. Yeah, so that means Mr. Beast's video should be maybe about a million bucks when you think his audience is not as profitable problem.

Yeah, I could see that if someone's getting like 10 million views of video. That should be worth a few hundred thousand dollars, yeah, at minimum. I feel like if it's, if you average a million views of video, I feel like a brand deal should be like 100,000. Yeah, but they're not. Well, it depends, I guess, on the channel. It can be. It depends on channel and video.

Yeah. 100,000 for a million views. is kind of gnarly. I've heard of it. I guess it depends on the product and the channel and what they're doing and how long of a video and what the conversion rate would be. It totally happens with lifestyle channels for sure.

Yeah. Cool. All right, well, yeah, we're pretty good. Do you have anything you wanna say to the people still here? Gosh, I don't think buying Starbucks is that bad. So with that said, you guys, thank you so much for watching. Shelby, I'll link to all of your information

down below in the description where you can get your two free stocks by using the link. One of the stocks, have you done this yet? One of the stocks is worth up to $1,000. On Weble. I have done that. Oh, there you go. So you should do that too.

I'll link to all of your information in the description. Stay tuned for my response. Oh, yeah. Responding to Graham, Stefan. Yeah. And hit the like button. Subscribe if you have not done that already. Yeah.

Yeah. Cool. Thanks for watching. And until next time. Until next time. Oh, you've got to say, yeah, you got to say smash the like button. Smash the like button. If you want to, if you felt.

like this was worth it. Smash it regardless. Okay. He has his like excited spurts. So when he does that... He's like a dog. Yeah, yeah, yeah, exactly. So when he does that, that's usually when we have to stop briefly.

Okay. Okay. Okay. There we go. So welcome... Oh, wait, wait. I'll talk to this one. Okay.

Cool. So what, what episode is it? 15? 15.