The Iced Coffee Hour - Confronting Shelby Church | Exposing Her $20,000/Mo Real Estate Portfolio
Episode Date: May 2, 2022Get your first 3 months of active investment management for FREE at https://titan.com/ich SUBSCRIBE TO SHELBY CHURCH: https://www.youtube.com/c/ShelbyChurch Add us on Instagram: https://www.insta...gram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_p... Official Clips Channel: https://www.youtube.com/channel/UCeBQ... For sponsorships or business inquiries reach out to: icedcoffeehour@creatorsagency.co DOWNLOAD MY NEW FINANCIAL APP: https://hungrybull.page.link/graham GET YOUR FREE STOCK WORTH UP TO $1000 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ Join the 2x weekly mentorship group: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Rode NT1, Rodecaster Pro The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact GrahamStephanPodcast@gmail.com *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
Welcome back to the iced coffee hour.
I'm Shelby Church.
And so far, the podcast has made $250,000.
Very close.
199.
Yeah.
199.
Yeah, we were trying to throw you off.
Okay.
Had you said, too, you would have been the closest so far of anybody.
Yeah.
Oh, really?
Okay.
It's almost cheating because I watched an episode or I listened to one in the car not long ago,
so I knew it would be around that range.
Great guess.
Which episode do you watch?
I don't remember.
Because I'll, like, click on them if I'm on, like, a road trip kind of thing.
Okay.
I don't know.
Let me see.
I swear I did.
You're like, ah, that's not.
It was my last episode.
Just making small talk.
It's so funny.
Oh, I listened to the tech lead one.
Oh, man, the drama.
Yeah.
Yeah.
Yeah.
So, I don't know if we get right into the juicy drama with tech lead right now.
Or maybe you should introduce yourself for a second.
How about you introduce yourself and then we'll talk about what happened with tech lead.
We'll keep everyone on the toes.
Okay, well, I'm Shelby Church.
I'm a YouTuber.
I make all kinds of videos.
Don't really ever stick to any specific niche.
So everything from like sometimes real estate stuff.
I have an Airbnb in Palm Springs.
So videos about home renovations, travel, all that.
But yeah, I do YouTube and have an Airbnb.
And also you two have had a long lasting relationship of you reacting to her videos.
And starting some drama because he would, so you had a gripe with Graham because Graham would make a little sometimes.
Oh yeah, no, you make more off my videos than I make on my videos.
I know and I feel terrible.
I feel so bad.
I do.
I don't know about that, Graham.
I've linked, first of all, Shelby's name, your name, talking like you're not here.
Your name is in every single one of my titles.
You're, uh, every single time like go and subscribe to Shelby Church.
The link is in the description.
It's at the very top.
Every single time I do feel bad.
It's all good.
Yeah.
It's really a YouTube thing.
It's not like you're somehow able to like choose that.
But it's just crazy because I'm like, oh, I put so much work into it.
I know.
And that's one of the things.
When I watch your videos every single time I compliment them because I'm like the amount
of B-roll that you do in for every video is mind-blowing of just how much planning goes into these videos
and how much research you did.
Like I loved the 3D printed home tour video you did.
That was a great video.
It was really good.
We should react to it.
We should react to it.
They wouldn't tell me how much that cost.
though and I really wanted to know. I feel like it'd be a lot. Yeah, I think so. Because they were building it not as like, this is what you could have. Really. It was more of like a showcase of like this is the nicest one. They got a really good architect in Texas to make it. So they were trying to make it like almost like their model S, you know, and then they'll have model threes that they'll like roll out. So that makes sense. You toured a 3D printed house. So they actually had like this weird crane looking thing that could like lay whatever material was. Yeah, it looked like toothpaste. Yeah, it looked like toothpaste.
and it created an actual house.
Yeah, it's a mix of concrete and something else.
So they call it lava crete.
And they're making like, I forget what they even call it.
It's like a Martian habitat thing at a NASA center.
They're doing all kinds of stuff.
Like not just houses.
It's crazy.
And do you think that there's actually like sustainability in that or there's like longevity in that?
Will that keep going?
I think so because they're already building a hundred like a community of a hundred of them in Austin.
because it saves time, like, the labor of, like, building the walls and stuff.
But I guess it's a little misleading because people think, like, oh, you 3D print the whole house.
But you can't 3D print, like, plumbing.
You can't 3D print, like, doing electrical work.
Like, there's so much you still have to do.
Like, you can't 3D print anything about a kitchen, you know?
But it saves some labor in time, and then maybe they can figure out the other stuff later.
But I don't know.
I think it's cool.
I think it's a step in making home building automated.
which I think is so interesting.
Like prefab houses, all that stuff.
I love researching.
Prefabs are, I don't like them though because they're a lot, very boxy, very square.
But with this one, you could do like, you know, cool corners.
Yeah, it was very neat.
But I have a feeling it's so expensive for them because this is like brand new and it's like,
here's what we could do.
And it's more like a showcase.
They say that it's 10 to 30% cheaper, but it's like, I don't know that for sure.
Because I don't have the numbers.
Yeah.
But how long does it take you to plan out of video like that?
That one didn't take that long.
I just found the house.
Emiled them, like, talk to, actually, a subscriber message me about it.
They're like, you should check this out because I think they knew I was going to be in Austin for South by Southwest.
And so it's like a bit of time coordinating.
Okay, when can I go check it out?
I shot there for maybe two hours, not that long.
Ideally, I would longer, but it was kind of busy because it was South by Southwest,
so they, like, had stuff to do.
So I was like, get as much as I could in that time.
And then I took a long time to edit it, actually, because I have a new camera that it just requires more steps to stabilize all the footage.
And I don't know, color correct it.
I shot on two different cameras.
So, like, trying to make them look similar because one, it shoots very flat and cinematic.
And then the Sony one I have shoots just more, I guess, digital looking.
So, I don't know.
It's probably like a day and a half or two days to edit, maybe more.
It's a while.
Yeah.
Wow.
She's how long to take you to edit one of your videos, Graham?
Uh, four hours usually, four to five hours.
Yeah.
Yeah, I would love to speed up.
I want to find an editor, but I've realized it needs to be like a really like a producer,
like collaborator because there's so much voiceover and all of that.
Like I don't think I can send it away.
There's so much footage, first of all.
It'll be like 50 gigabytes of footage.
If I were to upload that and send it to someone, that would just take like two days to even send.
So I got to find someone just in Seattle or something.
You got to do what we do.
Alex set up a server.
I've never seen this before.
You upload direct to, like, I could upload from my computer.
It goes directly to Alex's computer.
And normally, I was uploading Dropbox.
The thing would take like one to two hours.
For this, I upload the entire video.
So more footage.
And it's like 20 minutes.
And can you get on it when you're like in a different state?
Yeah.
Yep.
Yeah.
The biggest limiter is your internet speed.
But if you live in a newer type house,
you know, people are having.
having fiber in the houses now.
And so, yeah, if you have fiber in both locations, it could be super fast.
Yeah, wait a second.
You left California, right?
Wow.
Okay, I think we got the title here.
Why Shelby Church left California?
What she hates about California.
When did you leave?
When was this?
I left in October because my lease was up and I toured a bunch of places and I just
didn't really like any of them because everything was kind of taken at that time.
It was like a weird time.
It still is, I think, trying to find a place to rent.
So I would go tour places and they'd be like, we have one unit left in this whole building.
And it would be on the bottom floor, terrible lighting.
Like, it would be fine if you didn't do YouTube.
But I was just like, this just isn't going to work.
And the prices were also a lot more than they used to be.
I just wasn't excited about it.
I was like, maybe I should just put my stuff in storage and go try somewhere else because I lived in L.A. for eight years.
So that's what I ended up doing.
I went to New York for a month, and then I've kind of bounced around.
I did another month in L.A.
Because it was, I mean, in February, it's kind of cold most places.
And I think it's helpful if you're making videos to be somewhere that's sunny.
Like, I shoot a lot of stuff outside.
And I just prefer it personally.
Like, I just like nice weather.
So I left.
And now I just got a place in Seattle because it's going to be nicer in the summer.
But I've even considered, like, still having a place in California in the winter maybe would be nice.
Yeah.
Because I still like California.
Like there are things I definitely don't like about it, especially when I went to New York for a month.
I was like, whoa, L.A., there are a lot of things that I don't like that I just didn't even think about.
Like what?
Mostly traffic and how it's not walkable.
Like you have to drive everywhere.
And I just realized I hate driving, kind of.
Like I actually just, it makes me feel like drained and tired.
And I like.
Even in the Tesla, which drives for you?
Okay.
What I realized though is I need my windows tint.
because it's like the sun beating down on you.
But yeah, I don't know something about it.
I just don't like it.
I even, I like taking the subway and stuff.
I know some people really don't like it,
but I was like, this is amazing.
After being somewhere where you have to drive and park and all that,
it was nice to be able to walk and just like hop on and like do stuff on your phone.
I like that a lot.
Yeah.
Did taxes play a role in that or no?
It did in my final decision of where to live because I did want to live in New York,
but it's even higher of taxes than L.A.
And the rent is higher and everything.
And I really just looked at like,
where do I want to be in five years?
Like I don't really want to build a life in New York.
I think it's worth it if you want to live there forever.
Like, then yeah, might as well do it.
But I would probably live there for like two years, have fun,
and then go either to California or Seattle or wherever.
And it's just a huge cost to do that when I could probably,
like I like New York,
but I think I would get sick of it.
bit, especially in the winter.
And yeah, you pay, I think it's like 14% total taxes, state taxes there.
I thought California was the highest.
California is the highest.
Is there some sort of like city tax there as well?
It would be.
Yeah.
So it ends up being a lot.
And the rent is just even more than California.
And what's the state tax in Seattle?
None.
Really?
Yeah, there's none in Washington.
Yeah.
You know what?
Actually, we're going to be going to Seattle.
Well, we'll have to talk about this.
Probably in the next like two weeks.
Oh, really?
A day trip?
Oh yeah, day trip.
Yeah.
What's it for again?
Just for a day?
The Tesla thing.
Oh, yeah.
Oh, wait, what's the Tesla thing?
I got a Tesla roadster, but like the original one.
Yeah.
So I'm not picking it up, but I'm meeting the guy in Seattle, Washington.
We're going to do a podcast with him.
Oh, that's cool.
Yeah.
So his name is Carl Medlock, and he's known as the Tesla Whisperer because he keeps all of the original
roadsters alive.
That's like this guy.
He owns, I think, multiple Tesla roadsters.
So I bought one of his.
I've seen.
one once, an original one. And I saw it like plugged in and everything. But it just looked like
it was charging a lot slower. But that would be cool to have. Yeah. So just imagine like you've,
you make the Tesla Model 3 content and that blows up. What's a roadster going to do? It's either
going to bomb or it's going to do really well. Yeah. I'm excited to see. Definitely when the new
roadsters come out. Like that's yeah, that's insanely well whenever that does. And the cyber truck.
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Thank you so much, Titan.
And back to the podcast.
We need more Tesla content from you.
I mean.
And more income videos.
Yeah.
Well, I'm going to have more Palm Springs income updates.
Okay.
Like Airbnb.
I like that video a lot.
Thanks.
Yeah.
So yeah, you'll have stuff to react to there.
Ooh, good, good, good.
How is the Palm Springs place going?
It's good.
Yeah.
It's awesome.
Yeah.
So we put it live on Airbnb and J.
January. And the first couple days, we didn't get any bookings. And I was like, should we lower our
price? What was your price? $700 a night. Oh my gosh. $700. Yeah, it's like a lot. So my property
manager recommended that because she manages like a bunch of Airbnb. She was like, trust me, this is
the going rate for this kind of house. So it's like, okay. And then it really did fill up. Like
March ended up being 26 out of 31 nights booked. And April was probably like,
20 because I blocked off like a few days to go myself.
And two of those were Coachella weekends.
And hopefully no one has rented it for stagecoach, but I'm hoping for that.
But yeah, it's been really awesome because for so long it just felt like a money pit that I was like working on.
And like there would just be small headaches all the time.
I was like, is this going to be worth it?
And now actually making money from it is so crazy because you know YouTube, it's like passive income kind of,
but not really.
Like you really have to be making videos all the time, I think.
With this, it's just insane because I get paid for it.
And I'm like, I didn't even think about it, barely.
Like, I actually didn't really do much for it.
Because my property manager handles most of, like, dealing with guests and everything.
And then she'll let me know if we need, like, we had someone come out and fix some electrical thing.
Sure.
Yeah.
But that's like, she handles even that.
She'll just tell me, like, okay, is it cool if we charge for this?
I'm like, yeah. Or I'll order stuff on Amazon.
Someone broke the nest, so I just ordered one.
How they break it?
It fell off.
Like, they were trying to reset it.
And those things, they can, like, pop off.
Like, you can take it off.
So I think it, like, shattered.
But I just, like, mentally prepared myself.
Like, things are going to break.
Like, little things like that.
Like, it's fine.
Like, that will happen.
Yeah.
So have you found it to be really profitable?
Yeah.
Definitely.
So our, I guess, I forget what I said in the video.
the one that was going over March.
But that one, I think it ended up being,
after our property manager, after her fees,
we made $12,000 for that month.
And then the mortgage and all the expenses is like four to five.
So after that was like seven, I guess.
But I feel like it paying the mortgage and everything is still a little bit.
Like in my mind, that's still like equity into it.
So I was really happy with that.
I think April is going to be a bit more because of Coachella.
Yeah.
So I'm happy with that with just like I can go for free.
It's like I don't really have to put much time into it.
What was your all in on that?
Like the total cost with renovation?
Because I saw you did a lot of the renovation.
Like you did a lot of that yourself and like you were there a lot, right?
Yeah.
But we hired people to do like a lot of it.
We pretty much painted the ceilings ourselves and then like knocked out a wall.
And then little things like we put in the.
door knobs and like stuff like that stuff that you would do in an apartment even um i forget like
the down payment ended up being like 250 or something like that because of the limit like the loan
limit in riverside county at that time now it's higher i think it's like 700 000 now but then it was
like 500 000 so we put down more than 20% which everyone's always like oh i think it's fine yeah um
and then the renovations i think it was like 150 000 into renovations so
maybe a little more than that.
But yeah, I think that somebody who is really good with like home construction could do this whole thing a lot cheaper.
But we definitely did stuff just because we like want it as a second vacation type of house too.
So we're like, let's get this title.
I like it.
We're not going to go with the cheapest thing.
Like you would, maybe a flip.
Yeah.
So yeah, it ended up being a lot.
But now I'm like, it's so nice getting that passive income.
Yeah.
So what was the total cash on that?
How much down?
250.
I think it was.
So you're in it four.
400,000.
And you're making probably what,
60,000 a year net back?
Like if you averaged?
Probably.
So you make it about 12% cash return on your money
plus paying down the equity,
plus the appreciation.
Yeah.
It appreciated so much.
I was like,
what do you think it's worth now?
Like 1.1.2 or 30.
Yeah.
Wow.
Yeah.
And we bought it for 750.
God.
Gosh, the mark.
It's crazy.
I'm like,
how's that even real?
I kind of like that because it's obviously it's cool,
but it then makes it harder to buy anything else.
Yeah.
Palm Springs has become really trendy,
though,
with Coachella.
Like now people are catching on to it
is like this cool,
like vacation spot.
Mm-hmm.
Because you can go golfing.
There's like really cool restaurants there.
There's like a lot of stuff you can do.
I think people just like to go have a house with a pool.
Yeah.
And like chill,
relax.
grill do that kind of thing.
Needs a casino there.
There is one.
There is?
Yeah.
I haven't been to it, but I think my sister went once.
How is that legal?
Because there's Indian land.
So basically like every other like plot of land is Indian land.
And so some houses are on leased land.
But ours is on I really didn't want that.
I'm like, I know you can renegotiate your lease.
But like imagine that ends in 30 years.
What if they're just like, no?
There's always a possibility.
They're like, no, we want to put a casino in there.
Yeah.
I'm like, just get rid of your house.
Like, that would suck.
So I avoided that.
Yeah.
There's significant parts of Marina del Rey, believe it or not, that are on land leases.
What?
Yeah.
Who owns it?
I think it's the state.
I could be totally wrong, but all those big high-rise condo buildings are land leases.
Not all of them, but a significant portion of Marina Del Rey.
I didn't know that.
Yeah.
And so they expire, I think a big chunk of them expire on like 20-fif.
2040.
So they're starting to negotiate them now.
Just like you got to get ahead of it.
Because imagine 30 years from now, it's like, well, sorry, we really don't want to.
What do you do?
We're going to tear them down.
You're out of luck.
So crazy.
Yeah.
I don't like the idea of Leasteland at all.
Right.
That's great.
I'm glad it's going well.
Do you ever have subscribers stay there just because it's yours?
They saw it online.
They're like, I want to stay there.
I don't think so yet.
I think it's really just been people on Airbnb.
that find it because it's like a significant amount of money like we do a four night minimum so to
stay there you need to like be willing to pay like a couple thousand dollars at least it accommodates
six people though so it's usually groups going they all split it and then it's like cheaper than a
hotel there yeah um so i think it's like it's not that easy for subscribers to coordinate or like
want to pay that much which is understandable that would be a good video though wouldn't
I know right.
I reviewed Shelby Church's Airbnb.
If you're going to stay there anyway.
Yeah.
It's like,
and it's a write-off because you're doing it for the video purposes.
I know.
I think that would be cool.
But no one so far has said that.
Like maybe someone did and they just didn't tell us.
But I think it's just,
it's really been people who are like,
oh, I go to Palm Springs every year to escape the winter in Chicago or whatever.
So I don't think it's subscribers,
but who knows?
Yeah, I think the best time of year is like right now.
Like I was just there before this and it's hot enough that you want to get in the pool and you don't even have to heat you don't have to pay to heat the pool quite as much as when it's like 60 degrees out. It's so expensive to heat.
Yeah.
That's like our biggest expense is heating the pool.
Didn't you say in your video that you charge the tenants now or it's like a fee now to heat the pool?
But we still eat a lot of the cost.
Like we charge them I think like $60 a night, but it's actually like $150 a day to heat.
Really?
Yeah.
But it's not as much when it's like back-to-back bookings because it takes two days to get it up to that temperature.
And then you can kind of leave it there.
It's not as expensive.
Those days are probably like $80 a day.
Like I looked on the SoCal Gas website.
So if you have people booked back-to-back, it's a little more efficient, I guess.
Then if you had one booking for a week and then nothing for a week and then one more,
you'd be having to heat it for more than 14 days.
It'd be more like 16 because you have to be.
to have those two days to get it up.
Yeah.
Yeah.
Yeah.
So that's the one thing.
I'm like,
there are solar pool heating stuff.
Like,
our pool equipment is new.
Like,
I don't want to buy another one yet.
Are you looking to buy more real estate or what are you doing?
Yeah.
For a while,
I was kind of looking in Seattle,
but even there,
I was just like,
I don't,
I don't know.
I just,
I really wanted a place after,
like, traveling for a while.
I was like,
I just need to, like,
get a spot rather than,
like,
I guess it's just you want to wait for the right place to buy, you know, and I'm fine with like renting for a year.
But I bought a piece of land in Joshua Tree.
And so me and you know Rob built that YouTuber?
Yes.
He does all the homes there, right?
Yes.
Yeah.
So we're collaborating on a build out there, like an Airbnb.
That's cool.
In Joshua Tree.
Yeah.
Now, he does those communities, right?
Because I subscribe to him back when we met him on the boat a while ago.
Yeah.
And he does the big communities.
rents out everything.
Yeah.
And he has, I stayed in his tiny house in Joshua Tree once too and made a video about it.
And it was just like really cool.
Like it's very unique.
It does really well on Airbnb.
And it's awesome because he knows everything really about the area.
Like contractors in the area, who to call to set up like the percolation test to get a septic tank installed.
Like all these things that would be like.
so much harder if I was just doing it on my own.
But I can more freely go to it.
Like, he has a ton of projects going on.
And I'm always going to Palm Springs.
I can just drive over once construction starts and, like, check on it more.
That's a great way to make money.
So I stayed in Yosemite over this last weekend.
Jack, you got to hear this.
It's incredible.
So I went to this.
It's called Auto Camp Yosemite.
Oh, I've heard of these.
Yeah.
Like an airstream?
Yeah.
So you drive in this place.
They have 85 air streams.
that are just set up like back to back to back to back and in between them they have these like
kind of like modular homes that are a little bit bigger but they all rent between like 250 on the low end
to like 500.
Airstreams?
Yeah.
It's a luxury airstream.
And in airstream, a renovated one like that is like $150,000.
It's not like.
No, I thought less than that.
Yeah, it should be less.
But I've heard of they can get up to that if it's like really tricked out.
Yeah.
I know. I mean, this, the artist was nice. Like, you walk in and there's just like a little mini
refrigerator, a sink, a bathroom on one side, a bed on the other, windows all around it.
And the behind is like just a few chairs and a fire pit. And so I'm sitting there wondering,
how much money are these people making? And so I added up, I'm like, okay, average three something,
it's $3.50. And the middle of it all is like this convenience store. It's like a clubhouse where
They have like Wi-Fi, the fire pit, a convenience store, an upper level for stuff.
And I calculated that they're probably pulling in about $8 to $9 million a year.
Gross.
And then what's their expense?
It's like, you know, cleanings.
There's someone at the front desk at all times parking around.
So I'm guessing they're probably making about $5.5 million a year.
From this one community of 85 air streams.
And it's not even in Yosemite, by the way.
It says on-camp Yosemite.
It's 30 minutes outside.
of Yosemite and the place was
booked like every single
one of them was taken they had nothing
that makes me think it's like what if I just bought a
house with RV parking got a
cheap trailer and rented it for like a hundred
or something probably you that bucks a night yeah
I mean depending on
land and zoning but I mean
the area that they developed
was specific for this so they
took a big plot of land they tiered it
so they kind of leveled off certain areas
and then in the middle of it all was like this big
it was man made uh
man-made lake in the middle of it all.
Whoa, that's so cool.
Fish in it and like you could go fishing there if you wanted to.
That's crazy.
I'm thinking like, oh my, how amazing would that be?
And it probably, I'm guessing this probably would have cost them.
Like, I'm going to say $10 million to $13 million to build this, like from start to finish.
So you make your money back within about two years, three years.
Graham was so excited about this because I know, because he texted me.
Yeah.
He's like, by the way, Alex, how much should we pay for the airstream?
And I texted him back.
And then like literally five minutes later, he's like,
so I've calculated that they're making about this much.
I'm like,
that's how you know, Graham.
Like, I knew his eyes let up.
I loved it.
I absolutely loved this idea.
That's, I love the idea too.
I love the, like the idea of Airbnb.
Airbnb is so easy.
It is so easy.
And I want to keep doing it,
but I just hate having people stay in that.
Now, what's interesting, though,
is Yosemite has so many regulations about Airbnb.
And they're very strict about Airbnb.
So it makes sense that this is, this is like 30,
It's outside.
It's Mariposa County.
It's right by Oakhurst.
So they don't have the strict regulation.
Las Vegas has very strict regulations in Airbnb.
Yeah.
It takes away from the hotels.
So if you could find like a cool community somewhere on here,
like I wouldn't love that.
What about where we went to that Pokemon event?
Like,
but I bet they're Airbnb being those air streams out.
They are.
It didn't.
I didn't like it.
I didn't like it.
It seemed kind of cheap to me.
I think,
It was like how it was done.
Yeah, we saw it because there's a little community here in Vegas, but it was in a really
not good part of town, kind of like downtown Las Vegas that had maybe 15 of them.
Surrounding like this pool that looked like it was from the 60s.
I'm not a fan of it, but this place in Yosem, like, it's cool.
Yeah, by Yosemite was incredible.
Like I, and I always loved getting home, I would have stayed there an extra week.
Like, I loved it.
And I never said, yeah, I loved it.
Jack, if you're looking for a place to go, seriously, for,
like a weekend get away. Wait, why did you like it so much?
It was nice. It was just like the fresh air.
You work a lot?
No, not really. I had to do like thumbnails
and stuff like that now, but it wanted to.
You wanted to work more?
Yeah. I mean, I had a great time not working.
But it was so just like nice
and just like the air stream.
It was really nice. I'm happy for you, man.
It helped me motivate.
And I think it's good. Like, I bet the air that you were breathing
over there was like so proud.
So, probably.
All the trees.
It just rains.
Yeah.
Would you ever get an air stream?
Yes.
That's what he wants to do.
That's his dream is to like travel.
Yeah, across the United States.
Yeah, it's a trailer stream.
Air streams are interesting because you,
there's one kind, I think, that you can drive,
but usually you have to tow it.
But if you set it up somewhere,
it can do so well on Airbnb.
But Joshua trees like crack down on stuff like that
because they're not permitted structures.
So those tents, those like glamping things,
a lot of the airstreams have been shut down there.
but a lot of places you can still do that.
It's stupid.
Not a permitted structure.
It's a tent.
Yeah, I don't know why they do that.
Yeah.
I don't really know.
So that would do well too.
I think the glamping is going to only be more popular.
It's going to be really trendy.
Because I saw that too.
The big huge teepees and they had like two beds set up with a heater and like it was
really nice.
I've stayed in a glamping thing once and it was fun.
Yeah.
Like I would do it again.
So I don't know why they're cracking down on a good thing.
That's interesting.
Now you got me thinking.
I want to buy a plot of land here now.
I wanted to do that.
And just like throw some trailers on it.
Airstream shirt.
Yeah.
I mean,
it kind of reminded me of like Brandon Turner's talking about
for Bigger Pockets, mobile home parks.
You could take one of those
and or develop something similar with those airstream.
But, you know,
obviously we got to figure out of good air.
I would love the idea.
I would do that.
My sister has a gutted airstream that,
still waiting to see what will happen.
She's trying to sell it.
Yeah.
I don't think so.
I think he's still.
convinced that she'll eventually do something with it.
But yeah, because there are companies you can just take it to and have them renovated rather
than, because they're tricky to do yourself because of like the weight and everything.
Like you have to use a certain type of tile and whatever.
So that you can still haul it.
But I think that they're really cool.
Hopefully they'll be done.
If anyone is watching this who's done this before or knows how to do it, reach out to info.
What is it?
Info at Alexandernava.
Reach out to info at alexandernava.
dot com or follow me.
So at Alex underscore
Nava underscore photography.
Seriously.
Seriously increase only.
If you have one for sale,
message me.
No,
no,
not if you have one for sale.
If you could develop a community
like that of 100 air streams.
Oh.
I would invest in that.
I would seriously,
I'd fund it if someone else knows
what they're doing and can run it.
I think I know what I'm doing.
Wow.
Yeah.
No, seriously.
Like this is something I would love.
And then I was thinking,
how do you kickstart it?
Because you can't just spend like,
you know,
$10 million dollars creating this community.
and it's like, well, now we wait.
Kickstart it with YouTube.
Wow, I didn't know you were so into it.
No, not mention, no, no, no, no, but like to get reviews.
Yeah, yeah, yeah.
Right.
Yeah, because then you could fill it up pretty easily from people who want to review it.
And, you know, that helps get the ratings and you could boost up on Airbnb.
Yeah.
And once you're at the top, you know.
Wow.
Foolproof.
Yeah, it is.
So if anyone's done this before.
Yeah.
Or even, like, AutoCamp isn't even probably on.
Airbnb, right?
Like, they just, like, have their own website.
Alex, I don't know.
Are they?
Yeah, we just got, we booked it directly through the website.
So they could be on Airbnb.
I'm not sure.
But the reason why Graham was there is also another reason they're making a ton of money.
And Graham went for a wedding.
Oh, gosh.
Yeah.
I mean, they rented the whole thing, right?
No, no, no, no.
I mean, out of 85, probably the wedding reception was maybe like 15 of the units.
Oh, wow.
20 max.
But yeah, but they host like weddings there.
They had this like, this grassy area and they can,
but like little events and stuff like that.
But that's extra cash, right?
That's extra cash.
Yeah, weddings.
Like anything having to do with weddings makes like three times more than what you
normally would.
Yeah.
Like wedding videographers, wedding like dresses or whatever.
Yeah.
I'm not too.
I shot some weddings.
You have?
Yeah.
Kind of for fun.
But like people have paid me and Monica too.
Because it's, it's sort of fun, but it's a very long day.
Like every time.
time after I do it, I'm like, I'm never doing that again.
Yeah.
But it's fun.
The footage looks nice.
It's fun to shoot like just a very beautiful area because they're always like made up really nice.
So it's like satisfying.
Like I always love the footage.
How many weddings would be done?
Probably like five.
Has there ever been a couple that you saw and you're like now that's not going to last?
It's not where I thought that question was going.
Me too.
Who asked that, Graham?
I don't know.
What do you think?
That's not the direction.
I thought the question is going.
No, it's great question.
I like it.
Yeah, yeah.
There's been a couple that I've been like,
hmm, they seem a little stressed for this day.
But like I feel like I've gotten a lot of insights on weddings
because you're like recording the people getting ready and all of that.
And people that have the bigger weddings are always so much more stressed out than the smaller ones.
They seem like they enjoy the day more because it is just more of a production when there's like 300 people there or whatever.
I mean statistically three of those.
are not going to make it.
Yeah.
Jack,
you don't have to be so negative.
Statistically, yeah.
Divorcerically, yeah. Divorce rates are over 50%.
No, apparently,
apparently, though, it's,
so it's less if you're,
so the 50% is a broad range
includes second and third marriages.
Third and fourth.
So that skews it.
But if you look at the first marriage
for people over a certain age
with like a college degree,
like you start whittling it down,
it's more like 25, 28%.
Yeah, but you were whittling it down.
Yeah, but if you look at like, okay, you're not on your third marriage.
Sure, even eliminating that, what about just the average Joe?
About one and three.
One and three?
30%.
Not as maybe just one or two.
Yeah, I never knew it was like those, that data is going to be.
But the other thing, though, is that, which might skew it back up, is that if they look at millennials, let's say, they just got married after like,
Oh, that's a good point.
You know, can you see that through 30 years and say like, okay, what about 35 years from now?
Does that count?
Maybe just not enough time has passed?
Yeah.
Yeah, that's a good point.
They don't even update it.
But yeah, we could just assume, Jack, half.
We can't just throw that out there.
Let's say half.
I've had two cancellations that were friends that have booked weddings.
I have no clue how to handle that.
They canceled on you?
Yes, they canceled because they,
called off the wedding.
Oh,
wow.
And it was awkward because they're like either friends or acquaintances.
And so usually what I'll tell them is I'll be like, well, you know, I'd say like,
you know, give it a week or two, you know, like I'll give you your money back.
But like just I was like, you know, because sometimes they get in fights and I've seen
it all the time, brides and grooms get in fights before their wedding and then they're,
they cancel, but then they call you back and they're like, oh, you know, we figure it out.
We'd like to not cancel.
So it gets crazy out there.
I would be, I'd ask like, what happened?
I know.
Okay, so the person, no, no.
Yeah, the person in me wants to ask, but the, you know, the business in me is like, well, that's none of my business.
Yeah, like the professional side of it.
Or acquaintances.
Just like a friend of a friend, yeah.
I'm just so scared.
Like, you know, what happened?
Let's talk it through.
I'll give you my opinion on it.
Yeah.
You didn't ask for it.
Graham's like, you want to come on the podcast.
We'll, we'll fix it.
That's another thing that I would love to do.
So we tried something new here and we had people pitch us their investments or their like business ideas.
I loved it.
We had, um, uh, this, uh, Evan and Reed from, uh, Evan and Reed came on, right?
From, yes, uh, ketchup please.
Yeah, so I was about to say ketchup.
Yeah.
So, how old were they?
19.
Yeah, they're like 19.
19 in college.
And they pitched us their product called ketchup please, which is a really healthy ketchup.
And it was delicious.
Like so smart, so ambitious.
It just, it was really, it's really hard to grow in the condiment because people don't like
buy condiments that often.
Oh, right.
But I would love to be like.
Relationship advice?
Yes.
Same.
But, but financial related.
So I want to see a couple like just getting into it over finances and, uh, and just
unsolicited advice.
Like, hey, you want to come on.
I'll help you out.
Alex, are you going to say, are you giving me permission to, to find people?
Yes.
All right.
So if you're watching this, but you got to weed a.
out, Alex. You've got to make sure it's
There's actual trouble. We don't want to be
a Jerry Springer. We want tech
screenshots from before we talked about
this. Exactly. Of arguments.
If you've had a financial argument
and you're in Las Vegas or don't
mind traveling here to be
on the show, I'd be happy
to talk to you and give you my opinion.
What do you think about that, Shelby? I think it's interesting.
I almost think of it as like a whole separate show
though. Probably, realistically
it should not be on the ice coffee hour, but
We just throw, you know, our standards have just come so low now.
But is it harder to get guests not being in L.A.
Or there's still like a ton of people always coming to Vegas?
A ton of people.
It's harder.
Definitely like not be, yeah, it's harder not being in L.A.
Because you had all the, any influencer in L.A.
I feel like it's, I'd noticed no difference.
Really?
Really?
I've noticed a little bit of a difference between L.A. in here.
I wouldn't say it's particularly challenging here still.
But I think it was easier in L.A.
Yeah.
I know.
Just more people were in L.
I think it's easier here.
Everyone at some point comes to Vegas for something, and they don't mind traveling here.
Because there's something to do.
Like, L.A., it's like, oh, it's kind of expensive.
But at least Vegas, it's like, oh, it's a weekend trip to Vegas.
Totally.
What brought you out here, Vegas?
Me and Sam went to the, it's like this company View Studios.
They opened a new studio and had an event.
And so he really wanted to go to it.
And we're in Orange County area.
So we're like, oh, let's go.
We flew here for the weekend.
Kind of just for fun and to go to that.
And I was like, oh, come on here.
So I was like, when will I be able to do that?
So, yeah, just random trip.
Nothing like too crazy.
Although I know NAB is going on.
So that's why view that company.
They're basically like a virtual production stage.
It's like really crazy that they could shoot like movie or commercial scenes on.
So for that event pretty much.
Yeah.
Now, I think if you did Van Life, I tell this to just about everyone.
I think you've told this to her before.
Have I?
Have I told you this before?
I think both times we had her on in the past.
I've been meaning to do a video doing it for like a weekend.
But I don't know if I'd do it like forever.
I would give it a week or two.
Give it like two weeks.
Try it out.
I think you could probably like triple views by doing Van Life.
Yeah.
Yeah, I do think that would be good.
Everywhere you go, you could pick destinations to travel to and then make a video not
about that destination, but like weird things.
in that destiny.
Like, I like Ryan Treyhan did like the world's largest potato.
I'm not saying you have to do like the largest potato.
But like every area is going to have something unique or like some bomb shelter.
Like just something you'd be able to do and just strategically plan it out in advance.
Just road trip around for a week like that.
Yeah.
Now, if you did that in a Tesla Model X, I think you, because then you attract the Tesla crowd too.
Yeah.
And you have one of those like little mattresses in the back of the car and like what that's like to live in a Tesla.
I know.
I know.
I slept in one.
once and I was like oh I never want to do it again because in the model X you know how the like the falcon
doors make it so the middle goes down kind of a lot and I felt like weirdly claustrophobic in it I actually
felt like the model three was felt a little bit roomier because it just like arcs over you like that
so a week in a model X I'd be like oh my gosh that's tough but a van that has like the whole setup
with like a mini kitchen and a bathroom air stream yeah an airstream
be cool i think if you did that or a luxury rv try it yeah i think that would yeah wouldn't be hard
but driving it's a little like you have to get a whole separate license for some of those right
no no i had a buddy who rented one and just drove it i think if it i think if it's under like 45
feet i mean it's pretty generous in terms of what you could do yeah okay it's a good idea yeah
i would do that i'll try that over the summer yeah yeah now can we talk income we don't have to
talk too many specifics, but you've made the income breakdown videos in the past.
Sure.
You've not seen an income breakdown video for me to react to.
I haven't done one in a while.
Because my ad sense doesn't make as much.
I make more of brand deals now.
I don't know what it is maybe like after COVID.
There's just more brands that are, I think, I see it everywhere.
Like almost every video I watch on YouTube has like a one minute ad break.
Do you find that?
Yes.
Yeah.
Which I'm like good for creators, of course, because those are pretty easy to do.
Yeah.
So I make more off of that than ads, but still like a solid amount.
Like I'll make like 10,000 a month off of ads on my main channel.
And then like depending on how much I upload on my vlog channel, two to eight.
That's pretty good.
Yeah.
Yeah.
And now I get our, yeah, I get brand deals on my vlog channel now too, which I never expected.
I was like, what?
This is crazy.
That's fantastic.
Yeah.
Yeah.
Yeah, I've noticed ad rates are down 20 to 30 percent, sometimes a little bit more.
But I think with the brand deals, not only are they more aggressive now because like two years ago, I was working with these two companies.
And they would pitch brand deals and, you know, it was every now and then.
But now they're just like, boom, boom, boom.
I've never gotten so many offers for companies that in the past, I never would have imagined.
I mean, legitimate companies.
But now they're more like mainstream companies are reaching out.
Like I did one for a zip recruiter.
And like that's a company.
Like what?
Zip recruiter.
Okay.
Great.
Yeah, that's cool.
But I feel like they never would have done that in the past.
But then also YouTube is cracking down on that that does it include paid promotion?
Oh, you have to check the box.
Yes.
Yeah.
So no one was doing that before because in the very beginning it would show like this video includes paid promotion.
And especially in finance, you'd question the entire video because like, wait a second.
Does this mean the whole video is like, you know, it might be financially biased towards one thing or another.
So they started cracking down and then it made you have to select.
And obviously you're not going to lie on that.
So now everyone has to check.
Is it paid or not?
If it is, now people just are a little bit more aware of it.
Yeah.
Now when I click on a video, I don't mind if it has a paid promotion.
I expect it.
Oh, yeah.
Like even if it doesn't say that because I know like most big YouTubers, they're going
to have like Hello Fresh in there or something, you know.
Yeah.
It's never bothered me.
And that's why sometimes I don't get why people would be upset.
It's just like you watch TV and it's commercial
No one would ever be like oh my TV show is interrupted by a commercial
It's just like I think YouTube ads are worse than like in sponsorship
Because you could just like tap the screen and skip past it but if you have like an unskippable ad that
You know YouTube provides it's like oh you got to watch the whole thing
You've got to make their money too of course they do of course somebody on Reddit
And I've started seeing it every now and they've got three unskippable ads
Like they you know like 15 second one no yeah in a row it's like
They'll get like a five second one or like a ten second, a ten second another five second or so like something like it.
It's still under 30 seconds, but it's still like.
And still when compared to like, you know, television, it's still nothing.
You know, television, you have like, you know, eight minutes of content and then three minutes of commercials.
Yeah.
So much more.
Yeah.
I think the people that do get annoyed of sponsorships, I could see it if you're not paying for the premium version of YouTube.
So if you like just watch their an ad and then they do a sponsorship and then there's like an,
another ad, like that would be kind of annoying.
But when you pay for like premium YouTube,
it's really not, I feel like I'm like, oh,
because I just never see ads on YouTube.
But I don't think that many people actually pay for it.
You know what it is? It's those darn kids.
What?
It's the kids.
They're spoiled.
Yeah, they don't know what it was like.
Meddling kids. They don't know what it was like to watch Nickelodeon.
You get 14 minutes and then you get like four minutes of commercial.
And then like, that's your time.
You go make a hot pocket.
Yeah.
the bathroom.
You got a rush to get back.
They don't know what it's like.
They don't know.
And so,
Netflix is,
have you seen Netflix?
Yeah,
they're gonna add,
maybe add ads to like a cheaper subscription.
Wait,
they are?
Yeah.
Because they're losing subscribers.
And so they're like,
oh,
maybe we'll make like a cheaper one
with ads.
No way.
Are they just losing it to YouTube?
Just,
I think,
to the other streaming platforms.
Wow.
To like,
HBO Max has a lot of good shows.
Yeah, that's true.
Amazon.
So people might be like,
oh.
Yeah.
It's reverting back to cable.
It's weird.
Like, we went from cable to Netflix.
Like, everything you need is on Netflix.
And now it's like you need Netflix.
Disney Plus, Hulu, like you mentioned, HBO Max.
Now there's four of them.
And so now you're paying, still less than cable,
but you could be paying like $100 a month
for all the different streaming services
to get the shows that you want.
Wow.
It's a lot, yeah.
But I still just watch YouTube the most.
Same.
Yeah.
But YouTube is losing people to TikTok.
I know.
I've noticed even I go on TikTok more now.
Do you post on TikTok?
I never used to.
Oh.
little not a lot I kind of want to more just because it's like it's kind of fun but I
overthink every TikTok like I think of it like a YouTube video like it needs to be good
but it doesn't really you can just make it kind of quick yeah the thing about TikToks is you can
lack so much context in TikToks like you don't have to tell the full story yeah like for example
like if we're clipping up one of Graham's videos you should really be condensing Graham's entire
14 minute video down in like 30 seconds and just remove all of the context of everything and
just have like the facts and that's the only way that you can
be successful on TikTok.
Sometimes I don't want to, though, like, say I'm making a full YouTube video about, like,
how much my Airbnb made in April.
I could make it a TikTok, but then I feel like no one's going to watch the YouTube video.
Different audience.
Oh, really?
Yes.
Oh, okay, okay.
Okay.
Totally different.
Yeah, your 3D printed home video would get millions of views on TikTok.
And that's the perfect video to clip up.
I'm going to make one after this.
Do that.
All you need to do, I wouldn't even show your face.
Just voice over.
This is a 3D printed home.
It just.
Yeah.
You make sure you add titles, though.
Oh, yeah.
That's very important.
Like a lot of people when they clip stuff up for TikTok,
they make the entire thing like captioned.
Do you guys have a goal with posting on TikTok or just to like.
Brain awareness.
Yeah.
Like we realized also like, like he said, like the audiences have nothing to do with one
another.
For example, we posted a TikTok and it was getting 100,000 views an hour for probably
15 or 16 straight hours.
It was probably at one and a half million views.
I noticed the difference in views we were getting on YouTube, like that were
linked to that episode,
were about 20 per hour, 20 views an hour,
on something that was getting 100,000 views an hour on TikTok.
There's no conversions from TikTok to YouTube.
It's pure brand awareness.
Even shorts.
I am shocked.
When we do shorts, the people that hit that video are unlikely to watch, like, the long-form content.
The people who like shorts, like the long-form videos.
They like the long-form.
Yeah.
It's interesting.
We posted a YouTube short that it's at like 500,000, 400,000 views, the Michael Reeves one.
And 90% of the viewers were unique viewers.
So people that had never seen the channel before.
And still,
disproportionately did provide us with more subscribers
than it would compared to a normal podcast
that we would post with the same amount of views.
But still, like, it's just completely different audience.
Yeah, they're not really going to watch, like, regular videos.
Yeah.
The other thing I've noticed, too,
is that some of the TikToks we post is do well on TikTok
don't do well on YouTube.
Yeah.
And then others do well on YouTube, but not TikTok.
I think it's kind of random on that.
Yeah.
I feel like TikTok is so crazy how like you could get a million views and then the next one could get like five that like very few.
It's wild.
That's why if I were a brand that was like sponsoring someone, I'd be a little nervous about TikTok because I'd be like is this going to be the one that blows up?
They pay a lot less on TikTok.
Oh, a lot less.
Yeah.
Yeah.
It makes sense because it's like a shorter video.
Although I've seen people make tons of money through affiliates on TikTok.
Yeah.
And when people release products.
and they make TikToks on it, they can make so much money just by selling a product,
like that they can demo really well.
Yeah.
I worry what it's going to do to people's like, I don't want to say mental health, but yeah,
it's just like that's scrolling and scrolling and scrolling and it.
I think that's where we're going.
It's just like that that quick attention span of like, hey, if you don't have 30 seconds,
then you're done.
I feel like it's bad though.
Like maybe since TikTok, I don't know, but sometimes I'll even be like, I feel like I can't
even brush my teeth without looking at my phone or something.
I'm like, this is horrible.
Yeah.
Or like wait in line for 10 seconds.
Look at my phone.
Yep.
It's so.
I'm on the same way.
Like this is, oh.
So now when I was in Seattle recently, I was like strictly like I'm reading before I go to
sleep.
Like I'm not getting on my phone because I'll scroll for like another hour.
Yeah.
We should expose ourselves right now.
What are you guys as screen times?
I like this.
Let's do this.
I have two.
I have two phones.
You're going to have to check both of them.
I'll check the one with the social media on it.
How do you...
No, you have to check both of them,
because we've got to see how much time you're spending on your phone,
Graham.
Oh my God.
You know, it's funny, the amount of people who send me two cents on Venmo.
Do they?
Yes.
Yeah, I got one just now.
But I've gotten probably a few dozen of them.
And everyone's like, two cents for, uh, I want to get your two cents.
Oh, turn on screen.
You had it turned off.
Oh, my gosh.
I've never, I've never, I've never, sure.
It's my phone.
I've never turned it on.
No.
It says daily.
Daily average says an hour and 40 minutes or is that so far today?
No, that's your daily average.
That's really good.
Yeah, that's really good.
I will say I broke my phone working on my aquarium.
I had a bunch of water, salt water leak onto it.
And I was without my phone immediately after my phone broke.
My first thought was, how am I going to get a new one as fast as possible?
Yeah.
That's how bad I was.
It's so bad.
My phone was stolen last summer and I was like so irritated like the next day because I didn't have it to do things.
I was like, this is so bad.
I'm like addicted to it.
That's why you got to get two phones.
You see, you're living in the future.
The same.
He literally uses them for the exact same numbers.
Okay.
So you know you can double sim a phone.
You really should.
Yeah.
You know that.
It's not.
They're both.
You can double sim a phone.
Yeah.
Yeah.
He just has one.
Tony uses more.
Yeah, I could double sim a phone and then you could double sim a phone and then you could disable one of the sims when you don't want to use it.
Like, why are you kidding around two phones if that's the only reason?
I'm just used to it now.
You always text me so like randomly on your other number.
You have different names for each phone and it confuses me and then I get back to you on the wrong number.
Now, I see them both, but sometimes it's because I'm on the old phone and I'll be scrolling and I just text you because I know you have the number.
See, that's the thing.
You know that I'm going to get back to you.
That's okay.
Wait, so Jack, what was your screen?
Screen time.
Oh, it's bad, man.
I'll show you mine.
I'll show you mine.
Five hours, 40 minutes.
Okay.
No, no, that's not bad look.
Broken up by, oh, 30 minutes on TikTok.
Oh, you can't tee that.
Okay.
Five hours and five minutes is my daily average.
This is up 41% from last week, though.
Oh, so it's more than normal.
Yeah, like it's usually, what, three hours then?
Mine's down 56%.
So mine's normally more.
It's normally like three hours?
Yeah.
They were about the same.
I just happen to have a hefty week last week.
And also like two and half of it.
is messages.
Oh,
yeah.
Which a lot of it is work correspondence.
That's surprising because you never get back to me.
If you're talking to distractions,
it's only 30 minutes on TikTok.
Yeah,
that's not that bad.
And 30 minutes is Google Maps.
So it's like,
yeah,
it's not bad.
I think that's fine.
Yeah.
But it's concerning to me
just how addictive,
I think,
TikTok is so many people
and just how quick time goes by
when you're on it.
And they know what they're doing.
It's the algorithm.
Yeah.
It's crazy.
There's so much content
they could pick and shoot.
just like that best little bits
and within 30 minutes it knows you
and it knows by location too
yeah so when we traveled
sure enough you're getting Yosemite Texan it's like instantly
it's nuts yeah yeah
which I kind of like I'm like oh whoa I want to know
I don't mind it yeah yeah I wouldn't be surprised
if it knows like what you're doing on other apps too
oh I'm sure and it sees you text be like I'm going to buy dog foods
like show dogs show dogs show dogs I was working on a video
where you know how people
do the like buy stuff on olibaba and like make a website for it and sell it i was like working on a
video where i tried that so i made a website and was like making a tictock ad for this product and
they were like you have to put on your website if you're going to advertise on ticot this privacy
policy because they basically like they make you say like it's a copy and paste thing i think from
ticot but it basically just is because ticot is looking at more stuff i think is what it is
Wow.
And so you have to like disclose that or they won't even like show your ad.
That's crazy.
That would be another great video for you to do is to get a brand new phone,
brand new like like not traced to you just like with a burn or sim card or whatever.
Yeah.
See if your phone listens to you into what degree.
Oh yeah.
Be like I'm going to travel to a new location.
Let's just see what happens.
And you know, I'm going to say these words here.
Okay.
Now I'm going to send a few texts and like keep going down the rabbit hole until pretty soon it knows like where you are,
what you like, what you're doing, how old you are.
I think that would be pretty cool.
Yeah.
All the ads.
Yes.
She just like just how well it gets in.
Yeah.
That would be interesting.
Yeah.
You will try that.
You know what?
I got a run really quick, Jack.
Do you mind taking over?
I got something really important.
Yeah, yeah, go for it.
There's a like button that needs to be hit.
Yeah.
What will this be like a minute or two?
Something like that.
All right.
I'll be right back.
All right.
So you guys may notice something looks a little off here.
Yes, Graham.
What did you do?
He got a haircut.
Got a haircut.
Yeah.
So he looks like this now.
No, I'm just kidding, guys.
This is Alex.
Graham's actually on a flight here.
And we're in a bit of a time crunch because Shelby, our guest right here, she has to leave.
Where are you going?
I'm going to Maui.
And the flight's at 540.
So we're like trying to make it work.
Yeah, your flight leaves in like an hour or so.
And Graham's flying into Vegas.
So he's a bit late to the podcast due to some flight delays.
So we're just recording this before Graham arrives.
but we'll throw it in on the second half of the podcast.
Yeah, we'll still make it work.
We will make it work.
So thanks for making all this happen.
Yeah, thanks for having me again.
I was excited to come back.
The one thing I do want to talk about, I have a question.
And I'm going to look so stupid if Shelby's not the one who did this.
Probably not.
I'm sorry, Shelly.
Did you do the runt out your pool?
Was that you?
Oh, I did a video where I tried it.
Yeah, yeah, yeah.
Okay.
Swimply.
Yeah.
So before you did that, I've been telling Graham that he,
that he should let me, his assistant, rent out his pool and let me make some income.
Yeah, people make a lot on it.
Like, I rented one.
I rented two for that video, I think.
Maybe one more, I can't remember.
But I rented one and I talked to the host because I was like explaining how I was making
a video about it.
He was like, yeah, it pays like quite a bit.
I forget exactly how much he said.
But a lot of them are like $100 an hour.
But the thing is, it's pretty expensive to heat a pool.
Oh, it has to be heat.
Yeah, people want it heated.
But I guess it's like if it's already like pretty hot out, it's not as expensive to heat a pool.
Like if it's 90 degrees every day, it's really not as much.
So it could be worth it.
I mean, if people are renting it every day, then it could be.
I forget, though, how much.
It seemed worth it if so many people are on the platform renting their pools.
That's pretty crazy.
$100 an hour.
Yeah.
That's insane.
of the types of people that rent these pools because I could never imagine myself going.
I'm like, oh, I'm going to rent a pool for $300.
Imagine you get together with your friends and you want like a private pool that you can
like, it's not, it's in someone's back.
No, yeah, but at least it's not like, you know, you're not at a hotel with like a bunch
of randoms, you know, you're renting the pool.
So I think those are the types of people.
But I think that you should try that Jack because Jack's been experimenting with renting out
a room in his bedroom on Airbnb.
We do have a pool too.
I do.
And he has a pool.
You should rent it out and see.
And make a video.
So I rented out my room.
I was planning on talking about this when Graham was here, but he already knows all the stories.
Yeah, so you're in the Airbnb game.
I tried it and I had five people, like five nights, three people, five nights.
It was fine.
I was really surprised at how easy it was to get on Airbnb.
Right.
Like I don't know if the qualifications are different if it's a separate house versus if it's a room because I was just doing a room.
But it was very easy.
All right.
I'm going to go pick up Graham.
Yeah, yeah.
This is all the time I got guys.
Thanks, Alex.
Yeah.
Thank you.
Yeah.
Thank you guys.
Appreciate you. No, I will be picking up Graham. You guys continue the conversation.
And I will be right back. Thanks, Alex. A lot of people are worried with Swimply, like the liability, of course.
Like, what if somebody drowns in your pool? I'm worried about Airbnb and the liability.
Yeah, it definitely, I have insurance for that. Just liability insurance. You have to in the city of Palm Springs. They make you.
So there's a lot more rules in Palm Springs than probably here or most places, really.
So actually setting up the Airbnb listing is so easy and simple, but if you are somewhere that has, like the city has regulations, then your listing is illegal.
But I bet here there aren't really any.
Yeah.
I don't know.
Okay.
So actually technically Airbnb isn't even legal in Las Vegas.
Oh, really?
I think it's going to be passed and it will be made legal in like a couple months.
But they're also not because the entire economy in Las Vegas revolves around like hotels and like visitors.
So like they probably are trying to lobby.
Yeah, absolutely. So Airbnb is going to be legal in a couple of months. But when they do make it legal, I heard what it's going to happen is you're only going to be able to have five listings.
That's kind of a lot.
It is a lot. But I was also wondering, it's like if you're doing rooms, then five rooms isn't that much. But I heard it was just five listings in total.
So whether that be a room, whether that be like a guest unit or a full house, it's like you can only have five.
Which is also like not super motivating if I was planning on getting into the Airbnb game knowing that like I'm capped at five.
Yeah. I mean, you could always.
get one or two here and then get some in other places.
Yeah, true.
I kind of like that idea because then you could have a like a mountain.
Yeah, your own place to stay as well.
Yeah.
Yeah.
I like the idea of that.
Like having, I mean, I think it would be really cool to have five different Airbnbs.
Like one where you can go skiing, one near a beach, the desert one.
It's hard to get them in major cities though because that's a good idea.
That's where you run into all the rules.
Yeah.
I actually like that idea a lot.
Right?
It'd be cool.
Because then you get travel for free.
Yeah.
I found I actually spend a lot less money too on like a vacation because I just go to Palm Springs out and the house is free essentially for me.
So that's kind of a nice perk to it.
It's like if you already own a bunch of Airbnb's, you're not really going to care as much to go travel somewhere else.
Like you probably will a little bit, but you don't like have that craving as much.
See, that sounds lovely.
When I was renting out a room in my house, I was like having random people come and stay with me.
me yeah what was like i wasn't a huge fan i i really i gotta be honest i hated it yeah like people
coming and staying that was fine and the people were really nice and amicable and we got along just
fine but the second people that stayed uh like they requested early check-in and late checkout and i
granted it to them you know but like at the same time i was like okay this is not a good sign
and then between the time of checkout and late checkout the extra hour or two that i gave them this
girl brought over her ex-boyfriend and he smoked a cigarette in my room oh what and i was like
Your room.
They went in your room.
No, no, not my room.
Oh, okay.
No, in their room.
Yeah, yeah.
Yeah, that's still weird though.
Yeah, I know.
And it was in between the like extra time that I gave them.
It was in that hour.
So I was like, oh my gosh.
And then after that I was like, okay, I don't want to rent to anyone else.
And I was, I tried to turn off instant book.
Apparently I didn't and I got instant booked like the next day.
Yeah.
And then that person recognized me.
Oh, that made the whole situation a little unique.
You know what I mean?
Because obviously you have to watch what you say and do, like around any people.
like around anybody if they're you know just like I don't know staying at your house but especially if
they know who you are then you're like okay I really have to like you know get my best behavior yeah
oh my gosh yeah I would be nervous to rent out just a room yeah I had an old roommate who said that
she did that when she was in college and it paid for her whole rent like she did it when one of her
roommates moved out early and then she just rented a room and most of people were fine but it was
on rare occasion you get someone that's just like crazy yeah
I think that's true.
Like I haven't had any terrible Airbnb guests, but there was one kind of difficult one.
And I feel like that's just sort of bound to happen.
And so it's way more invasive if it's like your own house.
Like for the Palm Springs house, if something breaks in it, I'm kind of like detached.
Like it's fine.
We'll just get something else.
Yeah.
You have a property manager and everything.
Yeah.
Yeah.
And it feels like a business.
Like it doesn't feel like my personal stuff.
Like it's something really bad happening.
And so I'd just be like, well, it's fine.
We'll just get another.
So.
Hmm.
I want to talk about the Airbnb stuff more, but I'm like, I'm just thinking like,
Graham will want some of the conversation.
I know.
Yeah, that's like.
I'll ask you random, uh, random questions.
Okay.
Okay.
Cool.
Who are your biggest mentors in your life?
Like the people that you idolized and what were your biggest takeaways from them?
Hmm.
This is a tough one.
Because I feel like I haven't had a lot of like, uh, traditional like, oh,
this my mentor or whatever.
I guess maybe with...
You could say idols, people that just you learned a lot from.
It could even be like a random YouTuber that taught you a lot.
I'll always have a few channels where I'm like,
whoa, I really like their editing or like...
So that's a lot of what you take away when you consume YouTube is like the style of post-production.
Yeah. Or even just like the fonts people use, whatever.
And have you seen Johnny Harris's videos?
They're so good.
The editing, it's like he was a journalist for Vox.
And so they're just very professional.
And I feel like I've accidentally stumbled into like almost making like journalistic style videos like documentary style.
So I saw his and I just thought it was really cool that he's like an actual journalist YouTuber because we haven't really been much of that.
It's like people making videos but they wouldn't be considered actual journalists.
And I think that he actually is like you would consider him one.
So his videos are really cool.
I'm trying to think, I mean when I was.
It doesn't have to be YouTube really.
Yeah. I guess just like coaches that I had doing gymnastics and stuff growing up. My brother, also I have an older brother and he's always had just a very strong work ethic that inspired me to work harder probably than if I didn't have a brother. Like I feel like he'd be very much like get good grades. And my parents are kind of chill about it. Like they're like, you know, it's fine. But my brother would be like, you should really like try in school. You should try. Give it a good effort. Yeah. So yeah, I would.
say that.
Yeah, I'm trying to think.
Or even I went to Orange Coast
College when I first moved to California
and the teachers there were
very like
I guess
they just like were very helpful
because the classes are really small. It's a community
college and they could have easily
been sort of, I don't know,
go the traditional film route like
transferred to Chapman or USC or one of those film schools
but they were like, what you're doing is great.
like really were pushing for YouTube because they were seeing the future of it back in like 2014
when a lot of people thought, what is this still?
Like, is this really a job?
And so that was really helpful because they taught me a lot about how to actually shoot better
and edit better and all of that.
And we're just really encouraging rather than being like this stuff isn't good.
Like they, I don't know.
I thought going into it, they would think YouTube was kind of silly and like not that good.
but they were like the biggest hype people.
That's crazy,
especially back in 2014,
like you said,
when like everyone,
there was a huge stigma on YouTube.
And I mean,
there still is.
It's like,
oh,
you can make money off of that.
That's still what everyone says.
But at the same time,
it's like especially back then.
Right.
And I don't know.
I just thought it would seem like
embarrassing to like a more legit like film thing,
but they were all about it.
So that was really cool.
And like some of them are like,
oh,
I remember one teacher connected me to someone to try and get a job at like CBS or
or something like that.
that. It was CBS, yeah. But obviously I just do YouTube. So that has worked out. I've never done
like a regular job. Never. Never. You've never like worked at a restaurant. You've never.
I really wanted to when I was younger. I really wanted to work at Starbucks like up the street.
But your parents didn't let you or what? Well, I was 14 so you couldn't yet. And I just started
making videos then. So by the time I was the age where you could get a normal job. It would have been like
a pay cut from YouTube.
Like it would have been less.
That's crazy.
Right?
Do you feel like there's a part of you that's like missing since you never got to experience
like kind of like a nine to five or something like that?
Yeah.
And a lot of people are like, trust me, you don't want to, but I kind of wish I knew for myself.
Yeah.
I thought about doing a video.
It's just a life experience at the end of the day.
Yeah.
Totally.
And I like having structure and all of that.
Like I kind of liked being in school when I was in school.
Like I wasn't one of those people who really hated it.
But I do prefer kind of just doing my own.
own thing. I think there is like a reason a lot of nine to five jobs are the way that they are because
it kind of works, right? You know how a lot of people want to work for themselves so that they
don't have to work as much or can work weird hours? But then you find when you do work for yourself,
you probably work more or you stick to nine to five hours anyway. Like I kind of stick to that
because if you don't, you're still going to get emails or whatever it is when you're not working or
whatever. So it just gets like confusing if you don't stick to it, I think. It's just so silly.
It's like when I was working at like an actual job, like I was a bus boy at a restaurant, it's like I
would do anything to be like an entrepreneur working my own schedule like, you know, doing whatever I
want with all my free time. But now it's like, you know, I've been doing it for like two,
three years now and now I'm just like, oh my gosh. Like I just want like a structured like nine to five
even. Like that sounds amazing right now. As silly as that seems like clocking in and
clocking out.
Yes.
Sometimes it does seem nice to be able to go somewhere and then just.
Do you want what you can't have?
Yeah.
That's exactly what it is.
Yeah.
So I don't know.
People are probably watching and they're like,
shut up like YouTube.
I know.
I probably sound so ridiculous saying that,
but it's just so hard to stay structured.
It is.
Like for example,
like five comes around.
A big part of it is like knowing how to turn off the work brain.
And it's like five comes around and it's like things always come up after five.
And it's like,
you know,
seven.
Say you want a hard deadline at seven.
Yeah.
comes around at eight. Grand will text me at nine, hey, what do you think about this thumbnail?
And then I spend, you know, some time thinking about the thumbnail or whatever.
Yeah, little things like that. Yeah. I always try to like when the sun is down, I really don't
want to work on anything because I feel like, yeah. So like in the winter, it's a little earlier.
But it's like actually just the way that I work, I find I'm not even like my brain is not fresh
anymore. I'm not even doing a good job at things once I'm kind of tired. Like I'm very much a
morning person. So I'd rather wake up early and get everything.
done and then have the afternoon to chill or work out or whatever. That makes sense. How's your like
work life balance right now? How many hours do you work per week? What's your team like? Lately, it's my
work life balance has been a lot more life than work. I would say. Yeah, because basically I've been like
sort of a nomad. Like I put all my stuff in storage. Yeah. And then I've done a couple month long
Airbnbs. And whenever I do that, I'm able to like get in a routine and work on a lot of videos. But
this last week has been more of just like bouncing around. So I get a good amount of editing done,
but anytime you have to go to the airport and like do all of that, you end up wasting so many
hours just like in the car, walking through the airport. And it's kind of exhausting too. Like once
you get there, I just want to like rest a little bit. So I haven't been working as much, but I have
so much stuff still to edit. And I feel like I've still had the same output somehow. Um, but,
I actually just signed a lease for an apartment.
And so I think once I get back into a routine, it'll be much more structured.
So I really don't even know how many hours I would consider I've worked, honestly,
but not as probably half as much as I usually do in the last month, just from like traveling around.
Yeah, but you're still maintaining.
Yeah.
That's the thing that I've realized is it's like, it's very easy to maintain.
And it's very easy just to like keep whatever you have been doing going forever.
And like you can do, let's say, 90% of what you usually do with like, you know, 30% of the time allocation.
Yeah.
It's just like there's so much time that's wasted.
It's like Parkinson's law kind of.
It's like the job will take as long as the amount of time that you give to do the job.
Yeah.
I know I've thought a lot about that because I do go the extra mile when I have more time or when I'm in a routine.
But also sometimes it just doesn't matter that much.
Going the extra mile can take like, you know, 200% of the amount.
a time you wanted it to take and then all of a sudden it's like is it really worth it yeah i know i've
thought about that because it'll be like for one shot yeah and if you have to drive 20 minutes to go get
it and whatever yeah so i used to do that a lot more but lately i've been like okay i can repurpose an
old shot like it doesn't really matter um yeah do that kind of thing but you have your own youtube
channel now right hardly yeah i do not i mean i have i have two videos posted i have two videos in the
works right now. There's been this one video that was a complete monster to edit. It was like seven
hours of rough, nearly eight actually hours of rough wage. So I walked to St. George, Utah for a
Tinder date. Oh my God. Yeah. And I walked straight into the Tinder date after like, you know,
five days of walking. Yeah. I mean, that's like a Mr. Beast type of title. I feel like. Yeah.
I feel like, you know, it's kind of an exciting thing. But it's, it's so hard to edit that style of video when I'm so
used to like editing other types of videos such as reaction videos and like random stuff like that it's just
it's very technical i'm not a great technical editor but i'm good at keeping rhythm and keeping pacing and
stuff like that but like it's always nice to have a video where you know all you really have to do is
cut out the dead space and add some music and titles yeah like those are sort of fun to edit whenever
i edit my main channel videos i'm like oh my god it's like doing a puzzle yeah so i'm like okay
where should i put this i end up changing everything
So sometimes it's like I'd rather just edit a vlog because they're so easy.
Those are actually really fun to edit.
Yeah.
But main channel stuff unless I just shot footage that I'm like so excited to use because it turned out really good.
Yeah.
Then I can be a little bit like daunted with that.
Yeah, I feel that.
This entire project has been so daunting.
Like I filmed it like nearly two months ago and I've just been sitting on it.
And I've edited like a decent amount of it.
Like we brought down the eight hours to 40 minutes or 35 minutes.
But at the same time it's just like oh my every time I over.
open up the timeline. I just look at it. I'm just like, this is going to be like six hours and I'll get
a minute done. I know. That's, I mean, that's how I felt with that. I showed you guys that only
fan's documentary. Yeah. And I still haven't posted that because it's the same thing. So much footage.
You don't even go to start. That's the thing. I'm asking myself the same question. So it's not,
you know what I mean? I know. I mean, I have a cut that's pretty much done. But I need to like go
add little things, but every time I go to open it, it takes like literally 20 minutes to even open
the file. Oh, just to render it? Yeah, because it'll have missing clips, so I have to relink everything.
And that whole process takes a while. So it's not something I'm going to like real quick, like open my
laptop and get a little bit of editing then. It's like, you know you're going to need like a four hour
block to work on this. And then with like every, I've just found this year, there's been so many like
brand stuff, like things that just come up. And I end up not prioritizing it when.
I don't know. I really want to get it out there.
Yeah.
That's been the exact same story with me and the, the Tinder video.
It's just so much.
Yeah, it's hard.
Because you still, I mean, you work on the podcast.
Do you still work with Graham?
Yeah, I mean, pretty much like, I will say a lot of my responsibility is the podcast.
And then I hired out a lot of the stuff that I was doing.
So Graham still, like, sources his work or like the, you know, the production of certain channels through me.
But then I just source that through someone else.
And I kind of like am quality control making sure that like the standards are still hit.
The deadlines are still hit.
And it's actually I found it more profitable for us.
I mean, Graham's costs have stayed the exact same.
I have like so much more time on my hands and I'm able to allocate, you know, to other things where it's like I'm not editing.
Let's say where like maybe my my time value is like, you know, a wage like 30 bucks an hour, 40 bucks an hour or something like that.
And I can go do something that, you know, find another sponsor or try to scale on TikTok or something like that.
Yeah.
What do you do with now the more free time?
Honestly, play ping pong.
I play a lot of ping pong.
Yeah, it's bad.
Yeah, it's fun.
I love it.
I'm having a great time.
I'm just critiqued by Graham a lot.
Okay, I'm very pro having hobbies.
I feel like people don't have as many hobbies because everyone's like working all the time.
Yeah.
But now that I found I can even like I feel like I could work like very few hours in a week and it be fine.
But then I do like get excited about a video and I want to more.
Yeah.
But it's just not that fulfilling if you are constantly working.
you just like have nothing else.
Like I feel like you end up getting bored of whatever.
And you get better at working when you work less.
Yeah.
It's like if you work less, I found a positive ROI on that.
As silly as it may seem.
But like the time that I do now spend working,
it's like I'm getting done like five times as much work as I was in an hour now
than I was back in the day when I was doing all that stuff.
So and this is like a big quam or gripe that Graham and I have with each other.
It's like Graham's like, yeah, you got to work more.
And it's like, I've been in the trenches.
And I've done the thing where like you work.
work like ridiculous amount of hours every week for, you know, a year too straight. And I hated it. And I
wasn't getting that much done. And it's a personality type that can do it that can like work all the time.
And like they really do actually love it. But I feel like that's not everyone. It's not a lot of
people probably. But like I still feel guilty if I'm not working like a lot. Just because it's kind of
how our society is. So like working all the time. But yeah, I don't know. I feel like it can be helpful to
not a little bit. There's a lot of pressure to just work a lot. And I'm not like anti-work at all,
like at all. I love working, but especially being in this environment when you're around like
people that are like, I'm building this new vertical. I'm coming out with my own chocolate bar and
stuff like that. And it's like, oh my God, like everyone's doing so much. And then you look at yourself
and you're like, well, I have another podcast episode. Two more sponsors. And you're just doing
the same thing and you're maintaining. It's kind of like, it's disheartening, you know.
I try to keep the perspective that like, you know, working right now and gaining money and wealth or
whatever. It's like that's all it means to an end. So it's like you have to remember that like are you
working to get more money to have more free time? You know what I mean? It's like what if you can have a
good balance right now? What if you can enjoy your, you know, your money right now or your free time right now?
So right. I know. I think a lot. I feel like a lot of people can but don't let themselves.
Certainly. Sometimes for good reason to like maybe you're really working to like set up yourself later.
But there are people who like they have more than enough for the rest of their life even and they're
just working like so much.
Some people just, they just like working, you know.
Some people like entrepreneurship and stuff like that.
I love entrepreneurship and I like working a lot.
But I like working when I feel like the time that I am spending working is like actually
doing something.
And I don't want to add more work on when I feel like it's just redundant work or it's
work that isn't important.
I want to try to find something first that I feel like, okay, I have an impact with this work.
And then I can go head first into that.
But I'm not going to try to force it and just work to no reason.
Just doing it for the sake of staying busy.
Yeah, I've totally done that before.
It's just been like, I should be doing something productive right now.
And then you don't do anything productive.
Yeah, it's just like kind of, I don't know.
It would be more productive to sit and to think and just to go for a walk and enjoy your time.
Yeah.
Actually going for walks, I come up with the, like, I think a lot of good ideas doing that.
But it's easy to forget to because like in a lot of cities you don't, you have to like intentionally go walk.
Like I think the only maybe, I'm sure there's more.
But like if you're in New York, you're walking all.
the time. And I feel like it gives me more energy and I think of more ideas. I just kind of enjoy it.
Like that's something I've realized. Yeah. I love walking. That was, I mean, that was a huge
portion of like the whole walking to Utah thing because like you already like it. I love walking.
Yeah. And I thought, oh, well, I can combine walking and film a video about it and it has to be
clickable. So I'll walk into a Tinder date. And I'm like, well, it all works out. But I'm with you
on that. And there's also a study that was done that shows that forward momentum that you create when
you're walking. It creates like forward thinking.
It's weird. So like if you're moving forward, then your brain can think in some, I don't know, more effective way or something like that.
And there were studies that were done on that. So that's what Graham and I used to do. When we lived in Santa Monica together, we would go for walks every single day. And we would be thinking about like video ideas, topics, like how we can grow and skill the business and stuff like that while we were walking because it was more effective that way.
I know. I've heard of, I forget who it is, but different like successful people that do walking meetings only. Walking meetings. Yeah, it's like instead of meeting.
for coffee, like they'll go on a walk with someone.
That's smart.
That's like the meeting.
Yeah.
Because I feel like it kind of gets her brain thinking differently.
How does it make you feel when you see another video titled Millionaire Reacts, Shelby
Church, something, something, something, money?
Because we've done like, at this point, 10 of them, maybe.
Oh, really?
Okay.
I've seen some where I'm like, wait, that video wasn't even new.
Like, you guys must have found it and you're like, oh, we should react to this one.
I'm like, that one's so old.
Okay.
I mean, the first time I ever saw one, I was like, what the heck?
Like, what did he say?
You know, like, I thought we're just used to it.
Yeah.
And then, yeah, but watching it, he never says anything like that mean.
Yeah.
What does you say that is mean, though?
I don't remember because I haven't watched one a long time.
That's good.
I should react to his reaction or whatever.
Should you?
I think I was, I recorded that a long time ago, but I never uploaded it.
Yeah.
I think sometimes the thumbnails are out of hand.
I think I told him that once.
I was like, they actually crack me up.
I'm like, how do you guys even think of this?
Yeah.
His head exploding.
But sometimes it's like, well, really click baity, but it does work.
Yeah.
See, that's the thing.
Graham likes to take a positive situation and in the packaging of the video, spin it in a bad way.
Which like it works.
Unfortunately, that's what gets the clicks.
People like always click on like fear stuff.
Yeah.
Well, that's because it's a very easy emotion to trigger.
Yeah.
It's like one of the reasons.
I feel like Shane Dawson's whole like docu-series did well is because like they were all rooted in like being
scary and like it's such an easy emotion to elicit and for an audience and for creator one of the
most powerful things you can do is to get the viewer feel some sort of like actual emotion whether
that be like rage even towards yourself to the creator rage or sadness or fear and it's just like
yeah yeah I mean his thumbnails do get me because I'm like wait like the housing market is gonna
first yeah and then you click on it it's like the housing market's doing super well guys
Make sure you dollar cost average in.
Yeah.
Yeah.
Yeah.
It's not like total clickbait where you click on the video and it's about something totally different.
Sometimes it does.
Yeah.
We really try to border that, you know.
I feel like people still get something out of it though.
Yeah.
If they are interested in personal finance.
Yeah.
It's not like, yeah.
I think it would be totally different if the content didn't deliver.
He was just like pushing like sketchy tactics.
That's exactly my logic behind it too.
It's like, well, if you have to click bait, it's fine because we're teaching people good things.
I think so too.
I think it's like a net positive.
Yeah.
What you're doing.
Yeah.
Yeah.
Yeah.
Does he run out of video ideas?
All the time.
Okay.
Yeah.
Like literally to the point of being like, all right, Jack, I have no idea what to talk
about.
There's nothing going on in the markets.
I've checked every single website.
I've looked at Reddit, CNN, like everything.
I can't find anything.
And I'm like, well, let's just think.
And then we just think sometimes.
Not too much as, you know, as much as we used to when we live together.
But like, yeah, we would just think.
like, well, can you make a video about this?
I've already done that four times.
All right, let's go to the next one.
He comes up to a new idea.
It's hard to just be like, okay, I'm just going to think of ideas.
I feel like I come up with like 10 bad ones and then maybe one good one.
I'm like, okay.
Yeah.
Maybe work.
That's what Mr.
Beast does.
He has like.
Oh, he just like sits and forces himself.
So I think I heard somewhere.
I don't remember exactly where it was from.
But like people will provide Mr.
Beast with like a list of maybe, let's just say, you know, I'm not, I'm not getting the numbers right.
but like a hundred or so video ideas.
And he just goes through every single one of them and then circles like five of them.
And then from those five, they weed it down to like, you know, one or two.
Wow.
I actually did a video where I hired someone on Fiverr to like write the video idea for me.
And I hired a few different people.
So I hired one person to come up with video ideas for me.
And it was really interesting to see what they came up with.
And they would have reasons for it.
They're like, this is pretty searchable.
But it was really random stuff like how to make a campfire.
Like things that were.
were just like, wait, I don't think that would fit on my channel.
Yeah.
But it's helpful, I think, to have someone have a fresh set of eyes and look at it.
Me and my friend were talking about how we want to do like a creator retreat.
Like everyone goes and stays at a cool Airbnb or something.
And we're assigned to think of like five video ideas for each person's channel and then present them one night.
So everyone can hopefully come away with some cool ideas.
That would be awesome.
Right?
I think it would be helpful.
and like productive.
Yeah.
That would be fantastic.
Yeah, something like that.
But I hate organizing that stuff.
Yeah, that's always the worst.
Do you strictly budget?
No.
Not at all.
I mean, I probably should, but I really don't.
Because I just, I don't know,
I spend definitely less, like much less than I'm making.
But I don't really budget it out like that crazy.
I'm a firm believer in like budgets are generally good
for people, but at the same time, it's like the best budget that you can potentially have
is just to not have expensive taste.
So it's like I don't budget for myself because I know that like, I know that sounds so
ridiculous.
I got this for free.
This one right here.
It looks like an expensive shirt.
I got it for free.
The watch was an investment, but I don't have expensive taste.
So it's really easy for me to like not have a budget and not be in a whole, you know.
Like I've always been more of a saver than a spender.
Yeah.
And so I trust that I'm never really like.
going over that because I'll still be like weirdly cheap about things that where it doesn't
even make sense sometimes like adding avocado to something that I won't do it either yeah yeah sometimes
I won't but a lot of times I will but like it's like a two dollar add on and then I won't link about
like hiring someone to get like footage for three hundred dollars whatever yeah yeah but it's different
it's hard to budget to when you're making videos and you have all these business expenses like
I don't know, sometimes I'll be shooting and I'll buy lunch for whoever's helping me shoot.
But I feel like that's just reasonable thing to do.
Yeah.
So.
Yeah, that whole avocado thing is so funny because I was out, I was out at a, it was actually
during the walk where we swung by a subway.
It was me and, um, my brand manager.
And, uh, and I didn't add avocado.
And he was like, Jack, why didn't you have an avocado?
Like, I know you like it.
And I said, well, you know, it was extra dollar.
And he's all, why did you get the sandwich that you got?
And I was like, it was the cheapest in.
Which on like the menu.
Yeah.
And like it's so silly because like for $2 extra, I could have got avocado or maybe I could
have got a better sandwich.
But it's like those expenses are the hardest ones.
But like other random stuff, I totally agree with you.
It's like I don't know.
Stuff for the house.
It's like I'll spend, you know, a grand on random stuff.
Like I just spent a thousand dollars for speakers for my car.
Yeah.
It's like it doesn't work, you know.
I don't know why those tiny expenses are so challenging.
I know, but then, yeah, I know.
I feel the same thing.
Like, I spent so much on the Palm Springs Airbnb that it almost made me feel like,
oh, it's okay to spend this much.
I'm like, wait, no, no.
This is like for something.
Yeah.
And it will pay off, but yeah, it's, I don't know.
I feel like budgeting is, yeah, obviously good if you need to, but it's kind of like,
I don't, I just, I'm like, I don't like it.
I don't want to, like, live my life that way.
It also takes a lot of time.
Yeah.
Yeah.
And it just makes it not fun.
So what do you spend your money on?
Is it mostly experiences or is it material things?
Lately it's just a lot of travel.
Like a lot of Airbnb's airplane tickets like going out to dinner, that kind of thing.
I like never buy clothes because I can't.
I'm like living out of a suitcase the last six months.
So like occasionally I will.
But I just, it makes me not want to buy clothes because I don't want to have to deal with them.
Like I just only have so much space.
which I think it's kind of a good thing
but I definitely spend a lot of money
just on things for videos
or like a lens
like I recently bought a lens
that was like $1,000 and that was a thing where
I just was like oh I need this
like I didn't even think twice about it
but obviously way more expensive than like a $2
add-on avocado
but because it's for a video it feels
just justified
so yeah I feel like it's a lot
on travel
more on experiences
Yeah.
Or like setting up the Airbnb.
That was definitely like what I spent the most money on.
So furniture, stuff like that, which was kind of a fun way to like satisfy wanting to buy material things.
Yeah.
Justifying it by a business.
Yeah.
Like it still was fun and it felt like I guess, yeah, it's still technically like my stuff.
But it made it so I didn't.
You don't have the attachment to it.
Yeah.
Yeah.
So I feel like putting all my stuff in storage.
made me have like a lot less attachments to things in general because I thought I would even
like miss having my own bed but once it's like in storage I didn't even think about it I was like
oh I'm actually better sleeping all over the place than I was before so why are I'm confused so you're
just traveling all over the place do you don't have it like a technically like a residence
right now basically I well now I do I like have an apartment in Seattle but I have to go set it up
when I get back from this next trip because I'm because I'm kind of sick of it honestly but
I my like lease was up in L.A.
and I was looking at other places and they just didn't even feel worth it.
Like it was when all the rents were going up probably like 20% from what they were the previous year because all the COVID deals they like want to make their money back from that.
So I would tour these places and be like I just am not excited to pay $3,000 a month for this.
Like it just doesn't even feel worth it.
And I had been in L.A. for like eight years.
but I didn't really know where I wanted to go.
So I like was able to get like a storage company to let me store my stuff for free for four months.
So I was like, why not try this?
Just putting it in a video.
Oh.
So yeah, I was like, why not try it?
One of my friends was going to be in New York for a month anyway.
I'll start there and go for the month.
And it was really fun.
Like I really wanted to move to New York after that.
But then touring places in New York, I was like, this is like, it feels like a sense.
scam. Oh, is it that expensive? Yeah, like the amount you pay. I just posted a video touring some
places. So these were like prime locations. This broker showed me. So you can find a nice place in like
Brooklyn or like the financial district places that are maybe a little less inconvenient,
but still pretty cool. But he showed me like the prime location. So of course they're going to be like
way more expensive. And it was like $5,000 a month. No washer and dryer in the unit. Like they weren't even
really that nice.
The inside wasn't that nice either.
No, like it was fine.
It was still like kind of nice, but not compared to what you can get literally anywhere
else.
And that's like a mortgage of like a million dollar house.
When you think about it like that, you're like, this is crazy.
And then also in New York, you pay way more in taxes, right?
And so that together, I was like, whoa, why do people do this?
Yeah.
Like I get it.
It's like a really amazing city.
but when you really look at like exactly how much you're paying to live there, it's crazy.
I'm like, I don't know.
I'd rather just visit, I guess.
So you landed on Seattle?
Yeah.
Why Seattle?
Because I'm from there and I haven't lived there since I like moved eight years ago.
I've never really lived in the city.
I lived in a suburb when I grew up there.
And so I think it'll be cool.
It's way cheaper.
There's no state income tax there.
I found an apartment that I actually made.
excited about and that's like nice. So that was part of it. It's just being like, okay, this is a place
I actually want and I feel worth paying for than ever else. But I feel like I'm going to miss
the good weather of California. So I'm like, I don't know, I'll try Seattle. Maybe it'll be fine
because I can go to Palm Springs from time to time. Yeah. Yeah, just try it out for a little bit.
Right. My brother lives in Seattle. He likes it. Oh yeah. And Idubs is moving to Seattle. Oh, really?
Yeah. Cool. It's very nice in the summer. So it's like going into the summer will be awesome.
But I think the winter I might be like okay.
I don't know.
Yeah.
I don't know about this.
Yeah.
And that wraps up Jack Chat.
Thank you guys so much for tuning in.
Thank you, Shelby, for being my first ever guest to Jack Chat.
And yeah, get your free stock down below in the description using Graham's affiliate link.
Sign up for the mentorship group.
Shelby, shout out what you want to shout out.
Tell people what's up.
You can go check out my main channel, Shelby Church.
If you've never seen it, go check it out.
So thank you so much for coming on, Shelby.
It's great seeing you.
It's the third time you've been on the podcast.
We appreciate it.
I also appreciate you getting your free stock down below in the description
when you sent up from help using the code grant
because that's worth all the way to $2,000.
Yes.
Get that.
Yeah.
That's good.
Awesome.
Thank you.
Sweet.
I appreciate it.
Yeah.
Thanks for making it work.
