The Iced Coffee Hour - Day In The Life Of A Billionaire | Enes Yilmazer

Episode Date: July 30, 2023

NETSUITE Take advantage of NetSuite’s special financing offer at https://www.netsuite.com/ICED DELETEME Protect your privacy with DeleteMe at https://www.joinDeleteMe.com/ICH20 and get 20% off your plan with code ICH20. NEW: Join us at http://www.icedcoffeehour.club for premium content - Enjoy! Add us on Instagram: https://www.instagram.com/jlsselbyhttps://www.instagram.com/gpstephanhttps://www.instagram.com/alex_nava_photography Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: [e-mail] TIMESTAMPS: EU vs US Lifestyle - 00:03:06 Getting Access To $150,000/Week Yachts - 00:05:19 How Enes Got Started - 00:09:54 Touring Michael Jordan's Home - 00:16:55 Byproducts Of The Business - 00:27:15 What Traits Make A Billionaire - 00:33:09 How To Impress A Billionaire - 00:37:34 What Houses Are Worth Enes's Time - 00:44:10 Passion Vs Business - 00:47:48 Enes's Career Flipping Cars - 00:52:46 Discounted Lowe's Career Model - 00:58:41 The Billion Dollar Consultant - 01:04:09 Why NOBODY Can Catch Up To Enes - 01:05:44 Quantity Vs Quality - 01:11:12 GET YOUR FREE STOCK WORTH UP TO $1000 WITH OUR SPONSOR PUBLIC - USE CODE GRAHAM: http://www.public.com/graham MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Shure SM7B mics, cloud lifters, rodecaster pro audio interface The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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We're in a yacht in Croatia hosted by Inez, and it rents for $150,000 a week. And we got it for completely free. They were so gracious to let us stay on this yacht. It is an absolutely incredible experience. Very cool intro, by the way. We're going to be walking all the way up to the top deck to be shooting a podcast with Ennis himself. It's going to be an amazing episode. I mean, we've never done anything like this before on the Ice Coffee Hour.

So make sure to subscribe and hit you. and hit the like button would mean a lot to us. And now let's go see Ennis. But before we go into that, if you're a business owner, I'm sure you know that managing a bunch of different systems, spreadsheets and softwares can be a massive headache. So wouldn't it make sense to have one software instead of 10 that covers all of the back end of your business?

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And now what that said, let's get to the podcast. Enjoy. Funny seeing you here, Ennis. Boys, how's it going? What are you doing here? Just chilling, you know? Hanging around? Just hanging around, you know.

Not doing much. How are you guys? Good, man. So good. Thank you so much. much for having us here. It has been probably the most, definitely the most luxurious experience I've ever had in my entire life. Oh, by far. I love it. Yeah. Our first European vacation, first yacht, first, a lot of things, really. First podcast abroad. Yeah. Pretty cool, too.

Well, I'm really glad to see you guys here. I'm really glad that you guys took this opportunity. I figured you guys would enjoy it, but I was kind of 50-50. I was like, maybe they would find it a little too much to travel to Croatia. Get on a yacht and then stay on board for seven days, but I'm really happy to see you guys here. Easiest sell forever. I got this text from you to Graham and I, and it was like, would you guys like to join us on this experience? I mean, I was just like, yes, without question. So, and here we go. We got some, what is this, a cappuccino or is it, you and I are having espressoes and then I think Graham's having ice coffee. Ice coffee. On brand. Yeah. Thank you so much. Thank you very much. Thank you very much. And the cheese.

That's right. That's right. This is the attention to detail that they have. They know you like to seven of these per day. By the way, that's absolutely. Too much. We got to be saying that you know. When you're in Europe, you gotta have espresso. And life's good around here. It's like I was telling Jack the other day.

It's like simple things in life, a simple way of living in Europe is like what draws me. It's like you don't need to have a crazy coffee with milk and frothing. It's a good old espresso, amazing views. Simple way of living is what I enjoy in Europe. Yeah, people seem way more relaxed here. I've noticed that. Maybe it's just like the tour. foresty locations that we're going to.

They don't have as high income tax, maybe. I'm just kidding. That's got to be. It's zero percent of debt. It's like U.S. United States is an incredible country, but it's always go, go, go. You always have to make money.

Figure out your next paycheck. Lifestyle here is a little bit more laid back. And even like all the way down to talking to the captain yesterday, I'm sure you've kind of gotten that feeling a little bit. It's just kind of like, we were trying to ask him on his finances. And he was like, yeah, just I want to make sure everybody enjoys. and he's like, we make money. Like, that was his answer.

So I enjoyed that about Europe. And I think it's a nice balance that myself and our team gets to experience this. But at the same time, we go back to the U.S., and we know that competitive edge. It kind of gives us a well-rounded perspective no matter where we go. Yeah, I can't tell if he just doesn't know the profit margins or if he's, like, very humble about it, that. Because we're asking him, like, how much is this?

How much is this? Is it a good investment? He's like, it's a good investment. But we want to make sure that everyone is happy. being taken care of like that doesn't like what's like you're like you know how does this compare with like another investment but you know like if you ask this in america they'd be like oh yeah our margins are this we make x amount every single day and we can optimize here and we could you know save a little money over here this was truly all about the experience so i can't tell if maybe just a

passion probably i mean we can dive into it later but this yacht here and the way they charter it has to be one of the most profitable yachting businesses on the planet. You know, how cheap they build these yachts, and I don't want to call them cheap, they're like multiple million dollars, but then how much they can charge for the charter experiences and the amount of bookings they have, combination of it all is one of the most effective yachting charter business models I've ever seen. So I got to know, Ennis, how do you get access to a $120,000 a week yacht in Croatia for completely free? Well, a lot of factors play into that. business, understanding the people that you have on the other side, and putting together plans

that are win-win for everybody is the key, right? So before I even pitch an idea to say, you know what, I want to shoot a one-week charter video. I want to invite Graham, Jack, Shelby here. I go, how can I make this a win-win situation for everyone? Because that's how I like to operate. I always think that there's a way to create win-win scenarios. You don't have to be the winning side to get a great deal. For them, they want to market their asset. They want to showcase how cool creotia is, how hospitable they are with their crew. And at the same time, for us, as creators, we always want freedom, the time to be able to create good content and be able to enjoy our craft. As you guys know, a lot of times, when you get access to these kind

of things, you're limited, you have a day, you have six hours, go do it. And it's still fun, but it kind of puts a little bit of a cap in regards to how much you can enjoy it. And my pitch to them was give us the yacht for a week I know it's a bit of an investment on your end but that will allow us to do really engaging content that will allow us to showcase what it's like to really be on board and like truly get a vacation experience and at the same time because this yacht comes with 14 cabins we got plenty of space invite friends in my friends that can add up to our video while they create their own content and once we started formulating it from that

perspective you guys got involved Shelby got involved and here we are. But on a fundamental basis, it's all about creating win-win-win situations. It's all about understanding the people on the other side and bridging the gap between what you can do, what they like, and finding a nice, harmonious mix in the center. So do you apply this to every single one of your house, Doris? One by one, case by case.

Every single asset we shoot has a different term, has a different catch, hook, timeline. It's all about, you know, There are yachts that we tour, all they want is their yacht to be seen. They don't care about the charter experience. They're trying to sell it. For them, as long as we come and tour it, we put a suit on, we make a nice polished walk through the video, that's good enough for them. Here, it's all about the experience.

Here is what you guys are experiencing right now. The fact that you wake up in the morning, you go for a swim, you get on a jetboard later in the afternoon, you have amazing meals. And like you guys seen, every day, they're like, what time you want to have lunch? What time you want to have dinner? So it's a very curated experience. So just touring this yacht wouldn't do justice to the whole experience. That's why it was a better call to say, let's stay on it, and let's give everybody 100% access.

Got it. It's interesting. You were explaining to me yesterday that you've positioned yourself fantastically. I mean, you basically have all of these super massive luxury companies reaching out to you on a consistent basis, asking, will you come experience this lovely vacation here in Croatia on a yacht so you can make content market for the company and it's a win-win on both ends i mean it's absolutely amazing you've positioned yourself incredibly thank you thank you and it's like we're in it's such a

like you and i had extensive conversations about this it's like we created this business model that is super cool in my opinion gives access to people without putting the burden on them like imagine people that are in their houses right now watching content most people will never have access to the level that we do and I love the fact that we can produce a video that's cinematic high quality extensive in detail and allowing people to experience it for absolutely free one of the things that as a team we take extreme pride on is the fact that we've gone to this point and to this level of access without selling a merch without selling a course without doing any

kind of subscription and it's amazing to me that we managed to create the business model that can work with businesses and help them finance or fund some of our operation in a mutually agreed way and give basically even more value to the viewership and that's what we focus on and because the level of content we produce or because the level we do our business and these assets want to be showcased at that premium level they feel like it's worth an investment on our side they can just trust us with their assets and then we know how to make content and it just works for everyone. So for those that aren't familiar, could you discuss how you got started doing all this?

Where did the idea come from? Long story short, I used to live in Texas. I used to develop properties. So I built a love for real estate over a long period of time. I've invested in a lot of properties. Then I always wanted to move to LA. I moved to LA and then that's where Mikey comes in. I knew Mikey back then from Texas and he was always into photography, videography.

And when I became agent in LA, I was like, well, it would be cool to make some content, as you know, super competitive. To be able to differentiate yourself as a real estate agent in Los Angeles is so difficult. So I called Mike, I was like, why don't you come live with me? On this side, we'll make some content. We'll start a YouTube channel together. It was really based on me building a real estate career or like a name, so to speak. And as we started making the videos, both of us saw the potential and kind of the light in real estate. regards to how big this can be. And both of us were keen to improve whatever we do at the time.

So we were like, look, let's try to get better houses. Let's try to spend a couple more hours. Let's try to make better videos in general. And one thing led to another and the competitive spirit, ambitious spirit, just built it up one step over another. And I think we were very, I don't want to say careful, but we were very articulate about how we use each opportunity to just barely open the next door. So we always aim for a little bit more than we can choose, so to speak. And if we got a $4 million house, we always knew, okay, now we got to get to an $8 million house, $10 million house. And one thing led to another team expanded. Our goals grew. I've totally ditched my real estate career because I was so keen on this. And quite frankly,

I enjoyed it more than real estate too, you know, sales side of it. And here we are. Like, It all happened in the last four years, give or take. And I look back and I'm like, wow, the four years were just so dense. We shot 250 plus homes. We've traveled so many different countries. But in a weird way, it also feels like it was just yesterday. But before we get into that, we just teleported to our studio to discuss something incredibly important in today's day and age, and that would be data privacy.

Hey, my name is Jack Selby. Hi. Why are you putting my name out there? Well, your name and all your information is online already, so I could just pretend to be you now. Oh, you know what's also cool? I could open up credit cards in your name. I could open up bank accounts even. It's going to be fun. Sorry to break it to you, Graham, but I have Delete Me. See, people like Graham are exactly why you need to take precautionary measures to remove all your data online and to be safe. Delete me helps you protect your personal data and keep it

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Yeah, I got to know, how do you guys take it to the next level from here? Because I look at your recent content, and it's like touring the most expensive penitimate. house to ever exist and you're touring stuff like that or touring the most expensive RV, touring the most expensive yacht. It's like where do you take it to the next level? You can't get more expensive than the most expensive. That's a great question and this challenges us as a team all the time, right? YouTube really benefits the title most, biggest, whatever that is. But to me, narrative is so important. To me, how you tell the story is is really when you can differentiate yourself.

I mean, I use this weird analogy, but like, look at David Dobrick. He built this massive following, and he built the people around them to such high level with a camera and sometimes without even a shotgun mic. It's all about the story, it's all about how you put together a video

that engages with people. So obviously we've gotten access to incredible properties and we will going forward. But now we're focusing on making less videos and really going a little bit more in depth. you know, talking with the owner, trying to understand the story. A lot of times we end up asking for a few-day access just because we're like, look, as a team, we want to come.

We want to walk the grounds. We want to see how this place feels. Right. So from a basic outline, if you look at our videos from a year ago and now, you would think that they're 95% different. But the 5% difference that we have versus a year ago, to me, makes the biggest difference because now we're really going into the story. Now we're really going into touring it.

If you look at our tourists between an RV tour and a vacation rental and a yacht, we all have different feel within the video. I dress up differently. The way we shoot is different. Sometimes we shoot a little bit more architectural. Sometimes we should a little bit more vloggy. Sometimes we should a little bit more precise and like to the point and more informative. And curating these kind of videos and really differentiating these experiences is where we are going next.

And I think we are at a point now, and the type of assets we future calls for that, really. And I think this is where we're going to start making videos where we can look back and say, you know what, I don't think anybody is ever going to produce a video like this. I don't think anybody is going to get access to Michael Jordan's home, spend two days there, write voiceovers, get footage from MBA, and put together a video. That's like a legacy video. That's one of the reasons why I, to some aspects, differentiate our, or like separate our business from YouTube a little bit and not be in the mercy of like did we get 20 million views this month you know

I want that to not matter as much I want to be able to look at our team and say you know what how do we create the best video possible that still makes financial sense let's go do that let's be proud of our work and then we'll figure out the rest and maybe it's a twisted way of looking at business because it's so reliant on YouTube but I think there's an appreciation for high quality content there's an appreciation for, wow, even though this video is 40 minutes, it seems like these guys spend a week over there and shot everything. And maybe this voiceover took them a week to do it, but like it was so meaningful. It has so much depth to it. And maybe I'm getting overly passionate about our product and what we do, but like, screw it. Why not?

You know, if we're not going to do it, who's going to do it? And we enjoy doing it. And I think as a team we all appreciate when we push it to that level and the relationships we built and the interactions we get with the homeowners with the properties, it kind of enlines us a little bit too, and personally I get a lot of joy out of that. So walk us through the Michael Jordan deal. It took us little more than a year and a half to get access to that property. Initially, when we reached out, they didn't want to do it.

It's owned by Michael Jordan, and they're always worried about how the property is showcased, but long story short, email after email, email after email, finally they gave us an opportunity to talk, and ask. After a long process of approvals and permits and access, we got to the property I believe six or seven months ago. We shot the video, we didn't tell anyone. We took about two months to edit it and we released it and it's one of our best videos ever.

And personally it was unreal, the fact that we got a chance to tour Michael George's properties. How do you get the contact to begin with on that? I worked my way through the agent. It was initially kind of a tough one for us to get access, but then Compass was the brokerage for the listing. And I've talked to the PR team of Compass. I was like, you guys know us.

The issue is sometimes when we reach out to people, they may not know who we are. And it takes a minute for someone to understand the level of detail we go and how professional we are and how respectful we are to the property. But Compass kind of backed me up. They were like, look, you really have to consider this guy and his team.

Like, they're really good, They're really professional. They'll work with your terms. After that, they really considered us seriously. And it was basically, they were like, look, you'll come and shoot the video, you'll do the video. Once it's complete, you need to send us a draft. This person needs to approve.

This person needs to approve. And at the end, Michael Jordan himself needs to watch it. Once we go through everybody and everybody's happy, then we'll give you the green light. And they were like, at some point, somebody's like, no, this is not good. Like, we need to throw this video away. You need to be okay with that.

And I was just like, dude, this is an opportunity of a lifetime. Yes, I was like, I will take all the risk. Don't worry about it. I want to come and do it. We went there as a team. Over two days, we shot it. And in fact, I can't remember, but I think we were going Europe right before it too. We shot that on like a couple hours of sleep.

Like, we grinded that video. But now looking back, it was all worth it. Did they ask for any edits? Believe it or not, one or two changes. They were really happy with it. So you're saying Michael Jordan knows who you are. He watched your video. How does that feel?

Is that cool? Feels incredible. I was telling this to Mikey. While we were over there, I was just so focused on the task. I was just kind of like, nail this video, you know, do your best job possible. Then we shot the video, we were just so exhausted. And then once cameras were off, I was just walking the grounds. I was like, oh my God, like, how did I end it up here?

It's just like, I'm walking around Michael Jordan's home. Just like seeing the grounds and just realizing that like in a small way we played part in history. Like, this is one of the most internationally recognized individuals on the planet. And I grew up watching Michael Jordan. You know, I used to be a basketball player. I used to play in middle school and high school. And I was just like, it sometimes scares me because I genuinely am so casual about this stuff. Like, in my mind, it is all supposed to work out this way.

Like, when we get access to these individuals, when I was with Tommy, I got nervous a little bit, but I was like, this is so normal. Tommy being Tommy Hilfiger. Tommy being Tommy Hilfiger. I was like, this is normal. Yeah, people are not going to know. Tom boy there. Literally in the video I asked him, I was like,

would you like me to call you Mr. Hilfiger or Tommy? He was like, Tommy. So in some capacity, I kind of forget that this is reality, and it feels so normal to me. But then I get these moments, I'm like, dude, this is Michael Jordan. You just spend 48 hours around this property. We got access to everything.

and it's mind-blown. So it's like these weird highs and weird, like, these calm norms that I go through. But I kind of like it. I like a good challenge. I like a nice environment change. And I like a little pressure in regards to, like, I'm a foreigner. I still can improve the way I talk. I still can learn more about the things we talk about.

So I like that constant challenge, and it's kind of rewarding to see that evolution. Like, go look at our videos a year ago. I mean, three or four years ago. and now they're so different. What surprise do the most about Michael Jordan? I think the property not selling, quite frankly. Even to some aspect, I consider buying it, because I think it's had a great price.

How much was it? How much was it? It's about $14 million. $14 million. It's a massive 40,000 square foot compound, multiple acres. The problem is, what do we do if you live in Chicago? That's the problem. But that was the most interesting aspect.

And again, I think like every once in a while it hits me, I'm like, we toured Michael Jordan's property. How cool is that? So why do you think it hasn't sold? Do you think there's a price where it might make sense? It's just a unique offering. Okay. It's not necessarily in the heart of Chicago. It's a little bit out.

It's a really big property. And to some aspects, it needs a remodel. But then you kind of kill the character of the fact that Michael Jordan lived there. The furniture inside of the house is worth down much alone. But the catch is you can. never take out the furniture and sell it. It either needs to stay in the home or it needs to be like basically burned out. The ride that steals the spotlight every time it hits the road, that's the Volkswagen TIG-1.

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So there's like weird stipulations around the property. Why is that? I think it's just because the IP, Nike being involved. Oh, I see. They don't want someone to leverage that. You cannot Airbnb to house. You cannot have any commercial interest within. So you can't sell Michael Jordan's bed.

Basically. That makes sense. So all of that coming together just makes it a little bit of an interesting offering, where it may not be for everyone. But I'm just shocked that a celebrity didn't buy it yet just so they can say I own Michael Drew and phone. Yeah. It was interesting.

We, I did a review of 50 cents house and I believe it was originally listed more than $10 million. The one in Connecticut, yeah? Yeah, no buy it. And I think it sold for like $3 million. Three, four million. It was something insane.

You know who's... 50,000 square feet, 40,000 square feet. It was insane. You know who previously owned the house? I know. Mike Tyson. So Mike Tyson sold it privately to 50 Cent at his like Panicle.

50 Cent had his whole crew living there with him. Like the whole G unit air. They were like literally deep people like this celebrity MTV Cribs and all that. And we were just at the cusp of being a big channel. This is like that is one of those opportunities. I'm like, I wish I'm a big 50 cent fan. So 50 cent if you're watching this video, like, I would love to tour whatever house you have.

I'm just such a big 50-cent fan. It's one of those homes. I'm like, I wish we got that. I think they're remodeling it right now. My understanding needed a lot of work. But like at $3.5 million, imagine living in $0.50. That, I feel like if I saw that now, I would have probably bought it. Just for the heck of it.

I have a question for you guys. You guys are both in the YouTube space for such a long time. Graham, you played a significant contribution for us to even start a YouTube channel to begin with, yet along our success, when you see us featuring these kind of assets, Michael Jordan, most expensive this, how does it make you feel?

Or, like, what do you think about at all? I'm super excited about it. I'm happy, and I get to now watch as the viewer, and I get to see an inside look into these houses through you guys. So for me, it's incredible to see. It's cool to see to come up, because I feel like so many of us all started around the same time,

and have our journey together from the beginning to now, I think is really neat. Jack, what do you think? I think it's really cool. I love watching your content because not only do I get to see, obviously, like, incredible homes and everything like that, but I also get to feel like I'm also there, because I know you and Mikey, very well now.

So it's nice that I feel like, oh, I get to walk through the most expensive pet house with my two buddies. Like, that's kind of cool. I like how personal you guys are on the camera as well. Like, you're very, like, friendly and, you know, back and forth. And you get to learn a lot about style. Yeah, I get to learn a lot about... We've been having a lot of discussions about style.

Ennis has immaculate style. Like, everything that he wears just blows me away. So that was a nice talking point last night. I'm sure we'll discuss it in this podcast. Yeah, I mean, it's like at this point, the aspects of our videos as a whole has gone really difficult to improve, right? Like, I feel like we're maximizing our DSLR cameras.

At some point, we probably need to up our production gear to new set of cameras. I don't know what that looks like. I know Mikey is cooking few ideas already in his mind. But then I look at it as like I'm always a believer in constant evolution, constant improvement. And to me, I think self-awareness is such an interesting but a rewarding thing. So to me, as we evolve the content, as we've gotten better at what we do, whether it's our videography, shooters, editors, myself, how I present myself, and how I carry myself.

And one of the aspects of that is that as we As we increase the quality as we showcase even better assets I feel like I need to match up to them as well and there's a fine line between Matching that level of luxury wearing a $5,000 suit wearing an expensive watch But then I still want to retain that I am your friend I really don't want you to be intimidated I want you to be able to watch this video you know at your house in your living room comfortable and And I think that's one of the things that differentiate us. No matter how exclusive this content gets,

I still want people to know that it's innocent Mikey. It's two friends, there's no need to be intimidated. Please tag along with us, feel comfortable, watch our videos. And it's one of those things that I feel very happy that like we broke, which is this need of being pretentious or like having to live up to this like high imagery because we represent luxury assets.

In my mind, I want to be like, screw that. Like, we can showcase something so beautifully, and we can still make it look very exquisite, but at the same time, we can be very friendly, and we can be very, like, just open-hearted to people. Yeah. One thing that I was so surprised to learn, I learned a little bit ago about you and your business,

is the amount of, like, amazing byproducts, unknown by-products that your business has. So, like, obviously you go get to spend a couple days with Tommy Hill figure, right? You go, I'm not going to name drop any other people because it's not known publicly. But your phone book is insane. You get to spend time with billionaires all of the time. You get access, like the highest level of access without actually having the wealth, the money that all the other people need in order to access these things.

When did you realize that this was going to be a possibility with the channel? So this is a very interesting topic, and I don't think a lot of people know this, but the different. But the difference with us is, let's say you're a billionaire or a celebrity and we're going to tour your house. Normally when you meet someone, let's go through the projector. You would meet them, go for lunch, dinner, coffee, you get introduced to them. Maybe you hang out with them a couple of times. And then maybe you get the chance to hang out with them intimately at their own house. Have a 101 moment with them.

Well, think about my content, right? They're like, hey, Ennis and the team are coming. They're going to shoot your house. I'm already in the bedrooms of these people. The fortball is already broken. It has to be. These people have to trust me, trust our team, and they're kind of letting us into their intimate space.

And in a weird way, I realize that that immediately breaks the first few steps, and we immediately get to know each other very closely. They have to. Within a few hours on the property, I already have their phone number. I already have their email because we just set up a shoot. So understanding that and being a respectful individual and letting them know that we're here to not only showcase their asset, but we respect who they are. We respect their privacy and we showcase their house in a way that's honorable and matches the style of their home. But at the same time, we want to make it accessible to the masses.

So what I realize is combination of our business and how we meet these individuals, it immediately gets us to level two, three, four. That's why a lot of the individuals that I've talked to you about, I have all, I have their cell phones. I have their emails. And it's like, I'm already kind of in a weird way friends with them. And that is a very important byproduct that we get to benefit from. And it also gives us perspective. Because where we're going now, and I think one of the most valuable IPs we carry, is the fact that not only on a weekly basis, we get to see some of the most exclusive assets on the planet when it comes to design finishes

level of service we also intimately get to interact with the people that are the consumers of these services and assets so that's giving us a wide range of understanding of the luxury world that i quite frankly challenge that even most luxury concierge services and maybe the even the people at this level that operate may not know because the level of frequent we get to do. I have billionaire friends and even they're like Ennis, we don't even get to see quarter of the assets you get to see and like we're actually the people who have the money to buy them and our friends have them. But the level of frequency you get to see them is just insane. It's interesting. You call them assets and not properties. It's assets because it's yachts,

RVs, motorhomes, luxury travel, anything. And to me they're assets and I find that world very interesting. I try to really spend the time to understand it from these people, from these people's perspective. And I think that's also giving us a unique edge when it comes to talking about them. So what do you think you've learned from all of these billionaires? I think the fundamental thing that I learned is the fact that the way these individuals see these assets and what they see, what kind of utility they see out of them are totally different than public assumption and totally different than what we assume. When we look at it, we go, oh, a $40 million a yacht, like, why you need it if you only use it for five, six weeks? Well, what you don't know is the six weeks

they use, the meetings, the interactions they have, the guests they invite, they end up doing $500 worth of business with them. It's so worth it for them to have a $40 million yacht. So they end up doing $500 dollars? $500? $500? $500? What? Oh my gosh. I got a little excited. Leave that in. They lose so much money. There's a few times I wanted to correct in us with that one. I was like, I have to. Yeah, I know, I heard it too. Did I make a bit bad mistake?

I'm kind of like... No, I'm guessing... You say projectory instead of trajectory. Yeah, you said projectory as well. Yeah. Wait, so does that mean $500 million worth of business? Yeah, like the people who have these like $40 million yachts, even though they end up spending only six weeks on their yacht,

when the people that they invite, the people they do business with, they might end up doing 500 million. million worth of business with them because they're such powerful individuals. So it's not basically just like a display of wealth and be like, see, look at you guys. I have this, you know, a million dollar yacht or whatever, 50 million dollar yacht. It's not like trying to live the life of luxury, but a lot of the times it actually has roots in the business. There's more to life than finding the perfect car.

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And when I was with him, like a year ago, he showcased me side of his garage with like all these cars. He goes, and I've never driven any one of these cars. I'm like, then why you have them? He goes, this is all for my friends when they come in town. As soon as any of our business colleagues or like anyone that we hang out with comes in town, they get one of these cars. It's just like the way they operate their business and it's part of their like, I guess,

imagery and how they carry themselves. So one thing I asked Ryan Sir Hitt when we had on our podcast because he's associated with a ton of billionaires. He's got like a crazy phone book, I'm sure, of all of them. What makes them different than the average person? Do they have like a certain, I don't know, style or traits or different mannerisms than the average person that you see on the street? Like, what differentiates them? It's really case by case because they can be so different from each other. But some of the commonalities I've seen, they're very fearless.

Like to them making a $500 million decision is just the same as making a $100,000 decision. They're just so fearless. A lot of them are very focused. Like when they work, when they think about something, like these are. going out. They're just in there. They're shockingly calm. Like sometimes I feel like I'm little too hectic because we just have so much going on and we have such a dynamic company and like so many things have to fall into places for things to just work out. And then I look at them like I'm in the room and I'm like even though I'm there like I'm thinking about a bunch of stuff,

they're across from me. They're just so relaxed as if they don't have thousands of employees and they don't have all this stuff going on for them. So it always shocks. me how calm most of these individuals are and less is more they're just really focused on to their business they they're just like they have a great team and they only work on few things and they do them really well and that's what really makes them successful do they seem happier than the average person 50-50 some of them are kind of so caught up in their lifestyle and who they are I don't know if they're super happy I don't think they're miserable either

some of them are very happy some of them figured out who they are and what really makes them happy even though they have this wealth and they have this image as byproduct of their success they kind of know within that system of what makes them happy and they just go do that and the ones that are really happy are the ones that can detach that high-level persona and just be human and go like I enjoy playing basketball I enjoy doing these kind of vacations and I enjoy being able to hang out with my friends and get drunk every night and like don't really care even the fact that I'm a billionaire and they just go do that. Those are the ones that I see are very happy and I think it's deeply rooted into their like

self-awareness. The fact that they're very self-aware is what allows them to be very happy. I feel like if I picture a billionaire at somebody who's very like stone cold and focus like you mentioned, like I couldn't imagine them like relaxing and like letting loose and cracking jokes and like, I guess, being like jovial in certain ways. Or have you noticed that they could be funny and stuff like that? Funny. No, no sense of it. For me, it just feels so detached.

It's hard to like to see, like, to imagine just what it would be like or what character traits they would have. I know what you mean. And there's definitely consistency throughout their personality and how they enjoy their time versus how they work. But I think the thing that I see with them is like when they do something, they want to do it really well, and they want to really enjoy that moment. So if they're having a dinner with you, like they're having a dinner with you.

Their phones are off. They don't really seem to care about messaging 20 other people during the dinner. Or when they're working, they're working. When they're talking to their designer, like they're in there. So I try to take that quality and then apply to my life as well. Whatever I'm doing, I want to do really good. But I also don't want to overdo it in a sense that like while I'm here on the yacht, I want to do things really well.

But I really don't want to do that extra work. Like if we're going to do social media, I want to do three things, and I want to do them really well. And that's it. If we're going to do a walkthrough, I want to do it really well. And that's it. Like, we have a Turkish channel where we also do, give or take the same thing. This is a big trip, and there are a lot of variables.

We definitely have the time to spin off a Turkish video. I just didn't feel like we could give the attention and the quality where I would be very stoked with the product. I was like, no worries. Let's not do a Turkish video. It is totally fine. I would rather do it really well, then just do it and kind of wing it. You know, now we have to get all the cabins reset back again in order to match to the quality that I feel like would represent us.

There's no need. Let everybody enjoy it. It's okay. We'll do it on the next one, but we'll do it really well. That's kind of like what I see about them. We just want to really do the things that own the moment. What it really interested me was that the fact that impress billionaires are nothing like the things that you would think would impress them.

Like, you were saying that they're not impressed by the most expensive watch. You were explaining that you were considering buying a Richard Mill, which are infamously known as basically the most expensive watch that you can buy. $250K? Yeah, easy. Yeah, can they be in the millions too? Oh, yeah. 100%. Drake owns one. It's like $2, $3 million.

There's one with a samurai that I love. It's like a samurai figure inside of the watch. it's like two and a half million bucks right now. It's insane. I don't understand it either. Okay, but you were actually considering buying one, right? And this was because you thought that it would impress the right people or the people that you need to impress to help out your business, right? Well, like, I think there's an important balance.

Well, at the level that we're operating, I think people look at us, meaning our team, as the people not only creating content, but also individuals who live there. this lifestyle to a certain extent and be able to relate and showcase it in a way that matches the level of the asset, right? So they don't look at us as just like, oh, these guys know how to hold the camera and get really pretty shots. They also look at us as, well, NS hangs out with these billionaires. He can relate to these individuals. He can create the video in a way that YouTube audience can enjoy, but if a billionaire watches it, they also get their value out of it, too. So it's a really fine balance, right? It's a decent percentage affects how we shoot the videos and how we narrated them.

But to me, if I'm going to showcase these assets, I have to live this life to some aspect. That doesn't mean I have to own 20 cars and everything I wear has to be fancy. But if I'm going to wear a suit, maybe it needs to match the level of the asset. So to some degree, I position myself and what I do on my weekly. like, you know, a calendar, who I hang out with, or what kind of dinners I go, what I educate myself on to this aspect of the business. And that also comes with appeal as well. So I have a friend of mine who is a billionaire, and I told him, like, I'm considering buying a Richard Mill. You know, it would kind of match our aesthetic, and like, it would be a good addition to our outlook, right?

I see myself as a representation of the company, so I want to make sure we maximize that as well. And he said something very interesting. He's like, and the people that will recognize the fact that you wear Richard Mill and be impressed by it are kind of impressed by you already, meaning like more of the younger generation, celebrities, rappers, you know, more the people that wear Richard Mill. He goes, I think you should look at us buying a watch that the sophisticated and really like that one person audience may look at it and go, You know what? That's not the most expensive watch, but that's a very curated watch. Only true watch enthusiasts would know. And maybe consider buying that watch.

I was like, hmm, that's a really interesting perspective. Or I can get a custom suit made and really spend the money on the fabric. And even a designer or a billionaire may look and go, this guy's suit is like very tasteful. It's not the most show-offy or the loudest suit. But look at the fabric he has chosen. Look at the fabric he got used for his suit, or look at his designer and how curated the piece looks on him. So I started paying attention to these kind of things

as part of our natural evolution. It's interesting because the price difference between a watch like that, which is obviously still extremely expensive. How much is that watch? Probably like $30,000, $35,000 to $35,000. And a Richard Mill, which you could get for $1,000 to $3 million, that watch is going to impress a billionaire, most billionaires, we could say,

lot more even though it's like obviously a negligible price relative to the price of the other watch that you were potentially considering yeah because like when you think about these individuals whether i have 10 million dollars 50 million dollars or 100 million dollars it really means nothing to them and quite frankly they're not going to be impressed with my wealth they might be impressed with my knowledge or your taste our taste our team our operation how we carry ourselves right so from that perspective this is a not a most this is not the most expensive watch but it's a very tasteful and a simple watch. It's to the point. It speaks their language a little bit more than something that's just expensive for being expensive. Exactly. And it takes a while to understand

that language. I'm still learning it as we go, but I started paying a little bit more attention to that kind of aspect of the business as well. What are some of the things that I, that billionaires enjoy character-wise in other people? Like when you go to them, do you feel, pressure to act like extra enthusiastic or like happy and smiley or like supportive because I feel like they're always surrounded by people that are probably yes men but I'm guessing maybe you have to provide a different perspective or experience for them for them to like enjoy yeah you know what I mean it's a case by case but they always seem to be intrigued by people's knowledge

so if you're knowledgeable if you can offer them a perspective that they don't have on something even if it's something totally unrelated to their business or to their outlook, they seem to really enjoy that. So a lot of times I find myself talking about design, houses, assets around the world, yachts with billionaires just because they don't have the amount of experience we have, seeing them. So they always end up asking really good questions or they're intrigued with our business.

Like, tell me about your YouTube channel. Tell me about your team. Like, how do you guys go on to this point where, like, here you are at my own asset, you know? my $50 million home they're kind of curious how a YouTube channel got to this point but again it's case by case sometimes we go and the owner is a little bit wild they're like have some drinks have shots we're like hey man we're trying to stay sober for your video they're like no no have fun enjoy you know they just like right before we shoot it's like place of food we're like hey we would like

just keep things simple like we want to really focus on the shoot it can get a little bit carried away sometimes. But again, it's case by case. And I think it gives us a tremendous understanding in regards to people that are behind these assets. How do you decide at this point what to tour, what not to tour, like what's worth your time at this point? Like, where do you want to spend your energy? Believe it or not, this is a part that takes a lot of time for us, because you get 400 inquiries. We probably eliminate about 300 of them very easily. It's just not at the price point or level or they don't have like that really unique interesting factor for us to write it out and after that our CEO and the and our operations manager of victoria they kind of

go through it they kind of filter it out obviously we want to have a diverse lineup of assets yachts experiences houses hotels whatever you name it and then from there we look at it case by case does it fit into the schedule is this something unique is this something we haven't done Like, I'll give you a little hint. One of the videos we're considering is the most expensive rehab in the world. Rehab for celebrities. It will be an interesting video. We've never done anything like this.

So we're considering doing that or going to a different country. It all depends case by case. And sometimes we look at a property. We're like, this seems cool. We'll do it. We kind of have the luxury and it kind of keeps it fun, you know? So the agents at this point just reach out to you and say, hey, I got this new listing coming up. Yeah.

I mean, we just get so many inquiries. Where do you draw the line, though? There's got to be like a threshold now or it's like... Well, we politely say we can't do it. We're booked. Quite frankly, we are. I mean, between now, we're in May right now, till September, maybe we have like eight slots available.

The rest is kind of spoken for. Between some of the properties, they're loosely agreed, right? Like, hey, we'll come over there in August. We may not have the exact date, but we know in August we're going to shoot this home or shoot this property, whatever it is. So like between now and like September, maybe eight, maybe 10 new properties we can consider, rest is kind of spoken for. So I just go for like what kind of value we can give to the audience.

And I try to keep things interesting. If anything, what I would ask you guys is like, you guys have seen the evolution of our content. What do you guys think with, what do you guys think in regards to the videos we are choosing or like the ideas we are pursuing? I think they're good. like you kind of mentioned earlier, you can't get more expensive than the most expensive penthouse. So I think that shifting the whole, I guess the criteria of how you would pick a video would probably be a good idea to a little bit more of a story, a little bit more of a narration. I like this because, or the Tommy Hill figure one as well, because there's a whole story.

It's not just because it's expensive. But it's like the whole back end of it. I mean, the Tommy Hill figure one, you got to show you guys on jet skis and stuff like that. And there was kind of like, I would say, like a beginning, middle and end. I like that. I think it's nice. Yeah. Yeah, I think history is a big factor that I think should be considered,

like very historical properties or things with, like I can say it. They just thumb nails so bad. Yeah. It's always a struggle. Celebrity properties would be pretty good because then you can also use their face in the thumbnail, which I feel like would be kind of interesting. Or had them talking about their home with you, I think would be interesting. Yeah.

No, definitely celebrities is an angle that we haven't really explored. it's also like between sequencing the production team scheduling and keeping a nice healthy balance has been so difficult it's probably the most difficult aspect of our business so I almost feel guilty of like oh like if I work with a celebrity as you guys know it's going to be a little bit of a last minute right may come with like surprises where we may schedule the whole thing relying on the fact that we're going to get a one full day access of this asset and they may easily come back to us and be like well you have three hours yeah which we can't make it work but in it ends up compromising the content and that's where it's like it kind of kills me like right but if it is

better and it performs better and it takes you to where you want to go this is that worth it to make that risk well that's that fine line of like leave your passion aside make good business decisions and that's the fine line that I personally sometimes struggle I know Mikey struggles too because like we're so passionate about making it as good as we can it bumps us out as a team knowing that like okay we shot the video like it's gonna be good, but like we all know it could have been so much better. And I will also say, I think that your current audience would also be fine. If you were to maybe, you know how like two chains had the most expensiveest was like his thing? You can do stuff like that too, where you're not even touring

something like a yacht or a house or something like that, but you're doing an experience that not a lot of people like they know about, but they don't get to experience because it's too expensive. I think would be an incredible one. That would be amazing. Yeah, that would be incredible. I mean, I have so many wild ideas as a team we have so many wild ideas and that's actually a good point so like one of the things i feel like we're trying to expand our brand is using social media a little bit more because there are so many cool things that we get invited to just because it doesn't make it 20 minute long YouTube content it doesn't mean they're not cool or interesting that's why we really try to use social media instagram stories to be like for example a RV company reached out they make these like really really

cool 200,000 RVs super techy, extremely well built. They're just not big enough for me to make a YouTube video. But they'll be so cool if you go there, get like 10, 12 stories, one post, and kind of give people a little bit of an intimate access, that iPhone 101 experience of like seeing it. That's why we've been way more active on our social media,

on our Instagram. We're testing it out. Seems like people like it. I don't know if they're seeing it that way, but I'm trying to spread, the variety of things we cover, whether it's a restaurant maybe, but I'm just trying to take it off from YouTube

because I just want our YouTube channels to be very exclusive. A restaurant would be kind of cool. Even the Met Gala would be cool. Like if you got invited to that and you get to tour what it's actually, to set it up and to like the behind the scenes and then just walking through, maybe you go like, I don't know,

to the water fountain and you see like Dwayne the Rock like next year or something, that would be pretty cool. That would be pretty cool too. I mean like, I think analyzing businesses something I always found very interesting like it would for example touring like a big stadium during a soccer game and then like analyzing how that business operates what it takes to maintain a stadium little things like that or like

touring an airport and with intricacies and having the manager show us around and like how many planes in the planes they land I think we have the capability to do it right now we have a good thing going on and it's kind of like we don't want to disturb our organization too much, but as we get more comfortable, as we build the name to a bigger point where we don't have to rely on YouTube and YouTube viewership so much. And when I say YouTube viewership, I'm not saying that we don't want views, but maybe we're not so sensitive to how many views we got.

And then that way, we can really pursue these wild ideas and do things that are even more unique, honestly. Touring a SpaceX rocket would be insane. I mean, that would be so cool. Like I say it on every podcast. Like I'm hoping that it helps me manifest it, but I really want to tour the White House with the president. Yeah. Like I really want to do it.

You were telling me you think you have a good chance to tour the White House. I think so. I do think I have a good chance. And I think it's like it fits what this country represents so much United States. It's like all about opportunities, anything is possible. I really believe in that motto because it's like, I lived it. Like I came here when I was 17 years old. Couldn't speak a word of English.

I don't have a single friend. And I don't come from a world. wealthy family either. And like I've just grinded in it. I just grinded my way out. I've learned the language. I've really gave my focus and attention to the culture. I really wanted to understand this country and its essence. And I really appreciate that. I've really enjoyed. I'm really proud to call myself an American. And over the years, just being able to achieve one thing to another, that leading to another opportunity. And here I am, having access to some of the most successful individuals, some of the most expensive assets in the country, I genuinely believe anything is possible.

As long as you're honest, you work hard and you mean what you say, life will reward you. And I really think at some point it's going to lead us to the White House. I can't wait for that moment. And quite frankly, just like I said earlier, somehow it feels very normal to me. Believe it or not, I have no hesitation that we're going to do it. Like, I just know that it's going to happen. And it's not in any way being cocky. Just like, I just know.

One day, before you know, one or two emails, one or two phone calls, and boom, we're in Washington. Yeah. I did some research into your team, and I got some questions that you're never asked, the juicy and I'm not going to say explicit, but very interesting details that you've never shared publicly before. I'm intrigued. Okay? So I heard that you used to have a car flipping hustle. Okay. Yeah, I did.

Did that work out all right, friend? I used to have a friend in Texas who was a mechanic, and he used to work on my cars, and then he would see me working on houses, doing other stuff. kind of realized that I was a bit of an entrepreneur. He's like, hey man, I always wanted to flip cars. I was like, what is flipping cars? He's like, I'll go buy cars off of Craigs. Or like for sale by owners, do a few repairs, get the things right, and sell it for a little profit.

He's like, would you be interested in funding me? And at that point, he already fixed some of my cars. And I just really like this guy. So I was basically funding him. He would either fix the cars in his backyard or in my backyard. And we flipped about like 10, 15 cars. Really? Was it profitable?

We made money on every single one of them. Are you serious? Why didn't you continue doing it? I just like, it gets a little messy. You have cars around for no reason. Another funny story. So I have a, you guys saw my production van. So my dealer friend gave me an access to an online auction.

And there was this big auction in Houston that they were selling enterprise van fleet. All these vans were like issues. They were selling it. And I always wanted to buy one of these four transit vans. And I got introduced to this dealer through my friend. friend who was flipping the cars. So I go to Houston there are like seven of these vans and I'm kind of like I can buy either one of the five like they're all good to me low mileage. So the first one comes it's not the ideal one I want to buy but it's stopped at like $15,000 or something. I'm like

this is so cheap like this guy's going to buy for $15,000. I raised my hand they're like sold. I was like okay well at least I secured a van things are good. Second one comes stole is at a ridiculous price. I'm looking around. I'm like, I cannot believe this guy's going to buy this one-year-old van for like 12 grand. Raise my hand. Sold. Third one comes to the third or fourth one is the one that I really want. Sold. I called buddy of mine who used to live in Corpus Christi. I'm like, you have to come to Houston ASAP. He goes, what did you do? Dude, I bought three vans. I have three vans. I only need one. Even at that, I made so much money just selling the vans. I just got them fixed up. At some point, I had to

three high roof for transit advance and I ended up keeping the one that I really so cheap what happened dealership auctions that's the move you got to go there if you want to buy some affordable car okay so what do you think about car flipping as a side hustle in general for the average viewer do you think it's viable like it is definitely viable uh and I think there are so many how to do videos on YouTube now you can fix so many of these things on your own with few tools and just like um just even detailing a car fixing the paint job a little bit Like, there are so many of these, like, mobile detailers. You can get a bumper painted for, like, $200.

So there are so many ways to elevate a car. It's kind of a fun hustle. It's like, it's right up there with, like, couch flipping and, like, refurnishing furniture and all that. You've had a lot of side hustles, though. You're kind of a grindy mentality person from what I've figured out. You also, I heard that you're a realtor at the same time driving Uber. Yes.

when I moved to LA you got to understand my whole life I worked ever since I've been 14 I've been making my own money windsurfing investing I've never stopped ever since I'm 14 years old

I've been making money so I moved to LA and I basically followed Graham's real estate course he was just saying like he was preaching doing rentals just so you can get your foot off the door and just like meet people and all that

so but at the beginning it just takes a minute I didn't know anyone in LA. Yes, you hold open houses and you door knock. It's just like, the first few months are kind of like slow. And I just couldn't contain myself. I didn't know what to do. And I didn't want to just go waste money just so I interact with people in L.A.

And I have an S class. I was like, great, I'll sign up for Uber Lux. I'll drive wealthy people around. It would be a fun way to learn the city. Dude, I was going everywhere with a GPS. I didn't know anything about it. So at night, I were doing Uber Lux. And funny enough, I've done it for like a month, month and a half.

Maybe I broke even because I would drive for two weeks and I would hit a pothole. And it will break one of my rims and I would have to spend $1,200 buying a new rim. But it was just fun. It gave me a perspective. It gave me a relatable point. It made me understand Uber in general. So it's like, to me, life is all about what you make with what you have. So even that, I'm appreciative.

Like, I've enjoyed it. I made no money. I'd never earned any clients from it. But I learned a lot about LA. Did you get close to getting any clients? I rented, I think, one property out of it. Really? That was about it, though.

How do you bring it up in conversation? I just feel it out. Some people don't want to be bothered, so they would just sit on the back. I'm like, great, you clearly don't want to talk, and I don't want to bother you. Some people would be way more conversational, and they would just want to engage with you, and I would just build up the conversation, and a lot of people are interested why you do Uber Lux. I'm like, I'm not even a driver. This is like a side thing for me.

I would just say I'm a real estate agent. This is how I meet clients. And a lot of them actually found that very fascinating. Yeah. And that was my two-month Uber career. Wow. I'm sure everybody asks, so how is the market? Yeah, how is the market?

What do you think? Classic. I get that question so many times. I'm like, we live in a different world now. It's so hard to predict the market. There are so many variables. You analyze everything, then a war breaks out. Yeah.

How are you supposed to predict anything? Yeah. You just go along. So I heard you came up with this hack to make all of your house flipping way more profitable than everybody else. What was that hack? So when I was in Texas building and remodeling homes, you got to understand these are 100,000 to $400,000 homes.

So you don't have a lot of wiggle room. You have to kind of copy paste, follow a formula, do what's expected to turn around the property. That really bothered me. I love doing things efficiently, effectively, and I love improving the things that I do. When I was in Texas building, developing, remodeling homes, the price range was anywhere from $100,000 to $400,000. And at that price point, you can only do so much. You're kind of limited to how much you can change the layout of the home and bring quality

finishes. And as I knew how to do the copy paste and the formula that worked, I always looked for ways improving it. So it was like, great, I want to use better materials. They're expensive. So I have to find a way to get them cheaper. The appliances, best thing you can do is go lows one day a week to check out if they have dented appliances.

A lot of times these dents would be on the sides. Well, if you place the appliance to where it needs to go, you don't see the sides. It doesn't matter. So I would give people a $2,000 stove on $150,000 home. Every time we would have realtors looking at properties, they're like, how can you put this stove in this house? I was like, don't worry about it. I became friends with all the employees, appliances, cabinets that are broken on the site. would get like a 36 inch cabinet, I would have a side damage. Well, if you put it on a corner,

you're not going to see the side. Now you have a $600 cabinet that you buy for $50 because it's damaged on the side and you give it to the homeowner. So I learned the frequency and how lows would get appliances. And basically the day or two after that, they will look at it all. And if there are anything damaged, they would immediately put them up for sale on a lower price point. and they would have dates on the bottom. And depending on how long it sits there, every two to three weeks, I forgot the frequency,

they would get the right to discount the price even more. So I would watch an appliance that's like $4,000. And they would say, now it's discounted to $2,500. And I'm like, ah, that's still too high. I would just wait for the week or that turnaround time, and I will show up there the next morning. I'm like, you want to be the first person to see it at the next month.

Exactly. Now I'm offering you $1,500. They would be like, spend three weeks? Yeah, sure. You'll just scratch it up and give it to me for $1,500. So my obsessiveness to improve every little thing I do, gone to that kind of ridiculous level.

And like, there are so many hacks. Another thing I can tell people, let's say you're remodeling your house. Go to Lowe's, go set up a commercial account. Project what you're going to use in the house. Pick the hardware floors. Pick the tile. Pick the fixtures.

Pick everything you're going to use in this house ahead. If you have, I don't want to say the vision, but if you have the capability to see a project that far ahead, interior doors and everything. Let's assume that you're going to order $40,000 worth of finishes. If you order them at once, number one, they will deliver it to you for free, so you don't have to go there one by one pick up all these materials. You would easily get anywhere from 10 to 20% off. Just like that, by literally not even doing anything and still buying the same material. And you can return them any time.

So I've figured it out every nook and cranny to save money. And that's why not only my homes are very profitable, no one could have competed with me. Almost every single home I flipped broke the neighborhood record. They still offer that? Yeah, I'm pretty sure. I haven't been in Lowe's in a while. I did something similar.

Do you remember on the duplex, my washer and dryer that I bought from Lowe's? Yeah. I got paid to get a brand new washer and dryer. How did it happen? I made $50 on this. getting it for free. I bought the floor units, and they were discounted.

And then one of the units had a dent on the side, and so they gave it to me at a really low price. Both of them were efficient. So for the state of California, they offer a rebate back. I bought these,

I got the rebate back. When everything was said and done, I made $50 buying these things. I love America. So I got paid $50 to go and get a washer drive. Now, that would not have been the case had they not bought the floor unit with one of them being damaged.

The dent on the side was only noticeable when you look at it from the side. So if you put something next to it, you don't even see it. It was so minor that didn't affect anything, but I got it for free. I made money. I made money by doing that. So it's possible for the right appliances. There are so many hacks. Understanding how a house is put together and micro breaking it to points where, like,

you'll hire a roofing contract there. $30,000, I'll fix the roof for you. Great. What is roofing? You need to demo it. You need to resheat your house, meaning you need to put a brand new plywood. Then you need to actually waterproof it and then you need to put your finished material. So it's a four-part job. If you individually hire and you're the one managing it, $30,000 roof job goes down to $15,000. So understanding these little things to maximize the value I can give to people who bought these houses was like my motto of my business. That's what I did.

And that's why I no longer want to do it because I'm like, I'm too much of a perfectionist to flip homes. I should be building like $30 million homes so I can go like all out, making perfect and get that premium. Otherwise it's not worth it. You were mentioning to me

that there's a billionaire out there, can't say his name, that you consult with on him building his house. Yes. And that's a way that you fostered this relationship and you've improved it. It's the fact that like you've seen so many hundreds of millions of dollars homes, or tens of millions of dollars homes, that now billionaires

are coming to you to ask what type of appliances and countertops they should be getting in their house. I met with a billionaire who's designing a house in New York, and his folder for inspiration was screenshots from our videos. Like, that's what he showed his architects that are globally known. They were like, I like this couch, it would be an episode. I like this kitchen, it would be an episode. Screenshots. He's like, I watch every episode. And I'm like, You're billionaire. You don't have better things to do, dude? Like, no, like, we watch it every week with my wife. Wow.

I'm like, I wonder if you could go to those billionaires that watch your content and say, if I were to not make videos about house tours, is there anything else that you would like to see? Because chances are, if a billionaire can carve out the time to watch something because they're so excited to watch it, the average person probably knows it. You know what? That's a great question. I should ask that. Like, what if they just say, like, because I saw, like, the most expensive is, like, two chains where he was, like, trying, like, the most expensive water.

Water. That's ever existed or whatever. Something like a luxurious experience that they can afford, but it's just so crazy and foreign that everybody wants to know what it's like. I feel like T-Chains was going for that virality and like almost like that common engagement. Like this is crazy that you pay $2,000 for water. He would almost find these like absurdly expensive things. That's a great question, actually. I'll start asking that.

That's a great point. One thing you always say is that there is nobody that exists on this planet that can catch up to you. How are you so far ahead? And like, and why are you so far ahead? What did you do? So I think it's a combination of a couple of things. Number one, I'm very ambitious and very competitive. I think number two, when I get involved with something, I just don't know how to stop myself.

And I just go through everything. Like, I learn every aspect of it. And number three, I always feel like I'm about 10% not as good as I can be. And I always try to constantly chase that. But to me, it's always 10% missing. I watch a video, I'm like, I could have done this a little bit better. I think that keeps me going and almost gives me this relentless energy. And nothing makes me more happy than seeing a finished product or a work that I've done.

That looks really good. That just makes me overlook all the difficulties of it. Like, it was the same thing with houses. At some point, I would get these big projects that are profitable, but I would take on doing a lot of the work myself, just because I want to do a really good job and I want to use that as a stepping stone and I would spend like 16, 18 hours on construction sites just doing the work and like running the guys

and at the end I would look at the house. I'd be like, okay, I'm happy. I forgot all the painful weeks that led to building this house. So and I genuinely, and I don't want this to come off as bragging, but I genuinely don't know if someone can push it at a level that I do and maintain decency and motivation. So you think you're just that much more competitive than everybody else? This was like this when I was a winter for two.

Everything. We're a professional athlete, which I guess like you kind of have to be this level. I won three world titles. Like the last two world titles I won, I didn't win them. Like there was no competition. Like we would do 10 rounds. I would be nine of them. Like to me, if I won with like a fierce competition, like in my mind,

I was like, I would have been like, I'm not good enough. Like I won by destroying my. competition and later on I lost that competitive edge I got injured and I've done other stuff but like I wasn't happy with it like to me if I win it's like I have to win so far out that people shouldn't mention competition around me as that's almost maybe too obsessive and like in some capacity toxic yeah I just don't know any other way we kind of had a little bit of a debate last night versus output or on output versus effort true which is kind of

of interesting. Go for it. So my thing has always been to increase the frequency of uploading to maximize what you could do right now because I feel like, you know, in many ways you have such a unique opportunity right now and it's up to you to really maximize what you could do with it, even if that means posting a little bit more. You've been talking last night about scaling back. Yeah. It's a tough one for us because we're like 200 plus videos in now at this point.

We've done so many tours. And I think at the beginning there was a huge demand for like these things. tours and we kept pushing the boundaries where we set the standards so high for these tours to go viral that I feel like it had a bad side effect on the competition they're not getting as much of use as as they used to but at the same time same applies to us now we really have to make unique videos then I look at it internally we have a team that I would rather have them be happy and creative then just working because things not it things have to get done and

and I realized for us to be stimulated, we need to make better videos. So on a personal, almost selfish way, I'd rather do less videos but better videos. I think I would personally get a more joy out of it. I know Mikey feels the same way. So on that level, basing our future on that personal decision of our personalities, then we need to look at it and go, well, if you're going to make less videos, how do we maximize them? We raise the stakes. We bring more influence.

We give more depth of the video. We use the social media heavier than we used to. And while we have the personality, maybe we engage with events, consultations and other stuff more. So I kind of looked at it as like, okay, if this is what we want to do, how we can make it sustainable. That's my way of looking at it. And I think there's no wrong side of the argument,

because I think we can do what you're saying. It will be profitable business. Maybe to some aspect, it will be less fulfilling but easier business. but easier business to run. Now we have so much of the stakes, right? Think about it. You're building the entire business or you're basing the entire business

off of 40 videos. That's so dangerous. If five of them goes bad, now you're down to 35. They really have to come through. But I think that's when the confidence and belief in the team comes in. And I have no doubt.

We're really good. I really believe that. We really work hard. Everybody on our team cares so much. I think we have a really unique production team that operates as a professional production team, but it's kind of a family. And it's a weird dynamic to have in this kind of media space.

But I think we can use that, and we've been using that to our advantage. And I think as long as we make something unique, as long as we make something that are hard for people to replicate, there will always be a market for it. And I just believe in that, and I just commit to it. I think that's what really distinguishes you guys is the ability to go 10% more to like basically 99.99% effort on every single video.

If you scaled that back and increase the upload frequency, I think that it would probably just blend you in with all of the competition that you're trying so hard to avoid. So I think that it makes sense to scale back, but to really drive home the videos to make them as good as they can possibly be. Like, I genuinely believe we have the coolest job on Earth. It's up to us, meaning as a team, to optimize our workflow, optimize the way we run our operation

where we can really enjoy that and feel that way on every single shoot. Sometimes it gets really hectic. You guys know the drill. Like you're out there, you're grinding it out, making it happen. Late at night, you're editing.

So my heavy focus is more on like, how do we optimize this? How do we make this more sustainable? Where we are doing our best mentally, but we're loving what we do. And it's a tough formula. I mean, it's easier said than done. But that's something like I'm heavily focused on this year.

to make sure every experience feels amazing, every tour we do teaches us something new. Now, I have a question for you guys. Obviously, reducing the videos down, increasing the quality still takes quite a bit of time, but at the same time allows us to have more free time where we can focus on other stuff. There are a few businesses that I'm considering.

Maybe we make some online courses. How to be a YouTuber, have to be a real estate agent, and showcase some of the best agents on Earth. because we have access to them. I really enjoy fashion and clothing. I'm considering partnering up with some brands for them to produce exclusive clothing for us because it needs to live up to that level. There's another thought that maybe we should get into home goods, our own furniture, that we maybe partner up with a brand. If you guys were in our spot, what would you guys do?

What are some of the venues that you guys would like? I think if you offer like an Airbnb or like you own a yacht like this and you say this is my yacht, I'm renting it out, you're going to get this luxury experience that we curate for you guys. Like I think that would do so well. Interesting. That's a really good idea. I personally think I have no idea how product works, especially with like appliances. But I think something relating to really fancy homes, like nice appliances could probably work out. pretty well because I'm assuming a lot of people watch your content to get inspiration for

what they want to build in their own home. And I know a lot of the people that reach out to you wanting to sponsor your content and like somehow be affiliated with you are companies that create those types of appliances and stuff like that, big sliding doors and windows and stuff like that. So I think if they're reaching out to you, they probably know what they're doing and they probably know that that can convert pretty well. So if you could somehow partner with a company that's already doing luxury appliances and goods and stuff like that and create your own line of it, probably would be pretty

It's going to be tough because you're thinking about like a homeowner is not going to be going and saying, I want to replace my sub-zero refrigerator with the new, you know. Yeah, but I think it's a lot of people that are like looking at what they want to build or what they want to. Like more for a future projection. People are so set and, you know, if they're buying melee and they want something that anybody from around the world, they know sub-zero. They know melee. They know certain appliances, you know. I don't think, I think an experience that people could go to and vacation, I think that would do the best. I think luggage travel suitcases and luggage would also do really well if you partner would put Toomey or something you know

Something like that someone at that level. Yeah and you put your spin on it but then it's only a one-time sale and that's the thing and good luggage is gonna last like decades Decades so that's your problem there but I think a good vacation experience You could tell their friends about it. They might come back every year like a boat like this imagine you make a hundred thousand dollars a week And you talk about it is like your cars and bids.com is your, you know, luxury experience. E-plus charters, whatever. Yeah, and you could, you know, do a yacht like this, but then you could also be so easy to partner

with a rental car company that does luxury cars. Yeah. You know, maybe experiences, where people could go hand gliding or maybe like a jet. Get a taste of like what we get to experience basically. Exactly. And you could offer an affordable experience per person. 30 people want to, you know, go in on that. I think that would be fantastic.

Well, I really appreciate it. that guys. Thank you. You have any other questions? I think I'm good. I'm just really happy to see you guys sitting in front of me in Croatia right now. It's kind of bit unreal, but no, I think that's all I got. I got to thank you so much, Ennis, for making this happen. This has been such an incredible experience. Seriously, Mikey, come over here. Get over here. Show your face to the camera. I want you to wave to the camera. Wave to the camera. Shout out to Mikey, too. If you You guys have made it this far. Please just comment.

Shout out Mikey. Mikey basically created this entire shooting structure here, three cameras. I even brought the cheese plate. He brought the cheese plate. I mean, he's going above and beyond. If you guys could see this setup right here, that's the nicest camera I've probably ever seen in my entire life. And they're just so graciously letting us use all of their equipment on this yacht that they've also sourced.

I mean, it's absolutely amazing. So I couldn't thank you too enough. It's my pleasure. I wouldn't have it any other way. Yeah. Thank you guys for coming. Thank you. Shout on Mikey in the comments.

Thank you guys for making this out. Yeah. We'll link to all of your info in the description. Make sure to subscribe. And Goulets. Goulets is down below in the description. If you guys want to check out this yacht for yourselves. Make sure to subscribe and give it a like.

Until next time. Thanks, guys.