The Iced Coffee Hour - How MrBeast Spends $200,000 Per Day | UNCUT INTERVIEW

Episode Date: October 5, 2022

Try Epidemic Sound (Free For 30 Days): https://creatorsagency.co/ICH-Epidemic  USE CODE: TICH50 for 50% off Check out the Patreon! https://www.patreon.com/icedcoffeehour  Add us on Instagram:  https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_p... Official Clips Channel: https://www.youtube.com/channel/UCeBQ... For sponsorships or business inquiries reach out to: [e-mail] GET YOUR FREE STOCK WORTH UP TO $1000 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham  MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Shure SM7B mics, cloud lifters, rodecaster pro audio interface The YouTube Creator Academy:   Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF  For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Need a vehicle that isn't afraid to make a splash? That's the Volkswagen Taos. Capable and confident, the Volkswagen Taos is fit for everyday life. Nimble in traffic, agile and tight spots, and still spacious enough for weekend getaways. While available 4-motion all-wheel drive gives confidence in rain and snow. The capable Taos, you deserve more confidence. Visit vw.ca to learn more. SuvW, German engineered for all.

Probably spending like $7 or $8 million. I want to give 100 people $100,000. They go, you're crazy. I can't keep going. I don't recommend you guys try this. Jimmy Donaldson, aka Mr. Beast, is by far the most dominant YouTuber on the planet. And somehow we got him to come on the iced coffee hour for a one hour exclusive interview where he reveals unbelievable details on his business that have never been shared before.

Beasburger has done over $100 million in sales. The main channel now probably like $3 or $4 million a month. So if you're interested in this and want to see more episodes like this... Hey, you should subscribe right now. Because we have episodes coming out every single Sunday here on the Ice Coffee Hour. Thank you so much and on to the episode. But first, we have to thank our sponsor of this episode, Epidemic Sound, the best tool for all creators to soundtrack their content.

We use it, Mr. Beast uses it, and so many of your favorite creators do too. Epidemic is hands down the best tool for video creators to soundtrack and monetize their videos without receiving copyright strikes or worrying about takedowns. After all, if you want to make the best content, you have to have the best content. tools and Epidemic Sounds has the best music and sound effects for your videos. We personally have been using Epidemic Sound for nearly two years now. If you don't believe us, go back to the second video we ever posted on this to Family, and check out the intro.

And we've been using Epidemic Sound at almost every video since then because they've seriously been that good. And considering Epidemic's massive library of over 35,000 tracks and 90,000 sound effects, that's not just copyright-free, but actually good. It's no surprise to us and so many other creators why it's the go-to music tool in video creation. All tracks are professionally produced by a diverse group of artists and exclusive to epidemic sound, meaning you can't get them anywhere else. Their personal plan is ideal for content creators as it covers most platforms including YouTube, Facebook, Instagram, Twitch, and podcasts. And for all

of you entrepreneurs out there, they also offer a commercial plan. So the perfect choice for businesses, freelancers, and agencies to soundtrack their content. So be sure to check them out using the link down below in the description and additionally use the code T-I-C-H-50 to receive a 30-day trial plus 50% off your next two months when signing up for a personal plan. I really believe you guys you're going to enjoy it. And now that said,

let's get back to the podcast. Welcome back to Ice Coffee. I'm your host, Mr. Bees. These are some guests I brought on and I'm going to be interviewing them to see how much money they make. How's it going, guys? Good.

I guess how much we've made. On this channel? Yes. How many views? What is it? 33 million views. And what's the average length of the video? An hour and a half.

Okay. Last question. How many mid rolls do you do? Graham likes to do one every like three, four minutes. Okay, three, four minutes. Yeah, no, we change it to like one every ten. And it's categorized as a finance channel. Yes, education.

Okay, so 30, I would say probably $11 RPM, so three, I'll say $300,000. That's so, that is so close. It's the most analytical answer we've ever seen. Yeah, 252. There we go. Great answer. Yeah, what do people normally go? Some of those views are shorts.

So actually, if we take out the shorts, you would have been fond. I was lied to. So it is around a $10 RPM? That's pretty much exactly what it is. Is it actually a change? Yeah. Yeah. That's very good.

Yeah. Because like if you put like stock or like SMP 500, you can get like 20 or 25 dollars, but I assume not every title is like perfect keywords. So some could be like six, but your better ones could be 12 in like the median. Yeah. I've seen for Shopify and Amazon FBA, it's about $30 to $40. Exactly. It's freaking crazy.

It's insane. Some of the credit card videos I've done have been about that. Yeah. 100%. Like, I gave, uh, whatever, like, all 10 people, credit cards and then, like, check back six months later to see who has higher credit score, like, things like that. Um, but I never ended up doing it because I was like, yeah. You were about to say who has the most debt. Yeah. What just weird things like that, like applying our format to finance because it was like,

I had that realization one day. I was like, I could make like eight times the money for the same views if I just revolved it around finance stuff. So what excites you the most for YouTube? What excites me the most? Oh gosh, just blanket. it YouTube? Yeah. Everything. I mean, what doesn't? You know, uploading videos, the creator economy and just is growing, YouTube's growing, everything's growing. I mean, every part of it is great, like the freedom you have to do whatever. YouTube is, like, name a better industry right now. Like, YouTube is just growing so much that I don't think it's going to slow down. What excites you about it the most? So not necessarily YouTube, with the process of making

videos. Like, what do you get from it? It's going to sound weird because I just say, said this but yeah i mean like everything like if money make videos fame make videos happiness make videos um kind of like everything in my life currently that i want to improve kind of just revolves around just making videos so the answer really is kind of everything for me you know what i mean uh i don't know if that's a cop out that's good how do you stay focused for me it's never really that's never really been a thing i just it's almost for the problem i'm having right now is I struggle to wind down at night because I just work and work and I'll lay in bed and I'll think of ideas and I'll think of just like, you know, what we could have done better, how we could edit a video better

or finances or whatever. So it's actually not even staying. I'm a little too focused right now, which is something I always have to correct myself because I usually go to bed at like 4 a.m. Even though I get in bed at like 10 p.m., I'll sit there for like six hours on average right now. So I'm trying to like actually find ways to like pull back a little bit and so I sleep a little bit better. When is the moment that you realized that you could turn this into a business? Oh, gosh.

That's a good question. So probably when I started making around $20,000, $30,000 a month is when it kind of clicked in my head that, you know, I could hire someone for a couple grand and basically double my output. Because I was doing everything, right? I was like building whatever. Like if I wanted to buy 5,000 plates and like throw it off a building and break them all, I'd have to order them all and I'd have to set them up, unpack them all and like building contraption. enough editing camera I was doing it all I did that for first thousand videos and I kind of clicked in my head I couldn't tell you which video maybe it was like how rolls a duct tape does it take to stop a car or whatever but I was just like wait a

minute I just had a helper I could do this two times faster I could upload twice as much and if I'm doing you know 20 30 grand a month in revenue and one person would double it and you know I could hire a person for like four or five grand it's kind of a no-brainer and so then I just brought on a guy to help me move boxes and just help with the simple stuff and I was like oh well now let me go hire an editor. And that was game changer. Because although that took a very long time, like a year plus to train because it's very

hard to find someone who understands your style. And then I got a cameraman and then just kind of snowballed from there. And then I just basically hired someone every month for the last like six years. What's been the most difficult part to outsource? The most difficult part to outsource? Everything. The channel is still my creative vision. It's like I'm the one who spent my entire life obsessing and building the brand and studying this.

and like, so, like, even editing, I still do, like, 10 revisions and I have a big hand in it, and the writing of the videos and, like, how the videos. I mean, almost, nothing's, like, truly outsource, because, like, you can't just, like, go, here's my band, here's kind of the videos I want, just give me a video every week. Like, if, you know, because they haven't spent their entire labs obsessing over this. They don't know as much, so basically everything. Have you ever had to fire anybody before? Of course, yeah.

It's never fun. But, you know, usually what happens is like you bring them on for something you think you need. And it's like, oh, we're going this path and we're going to do videos where we, I don't know, like donate the Twitch streamers or easier runs. And then next thing, you know, you're doing squid game level videos. And those, you know, are a little bit outside their skill set or whatever because we're just changing so much. It's kind of hard to predict what we need. But, I mean, turnover happens everywhere. It's just kind of part of it.

Have you personally fired people? And how does that process go? Do you have someone else doing it? Well, now we have HR, so obviously I don't have to handle it. But yeah, back in the day, usually it's, I like to see it more as helping them transition to other companies. Like sometimes, you know, we had one person

who we moved out here and it didn't end up working out. And so, you know, I was just like, what do you wanna go do? Is there a different YouTuber you wanna work for? And I just DM'd a bunch of other YouTubers helped him get a job. It just kind of depends. Sometimes I wanna go work for other YouTubers and I help them or sometimes, what was it?

One guy, he wanted to go work for Tyler the Creator. And so I was like, I tried. I tried to get Tyler to Creator. So you'd be like, hey, this guy, I vouch, he's pretty good. So I like to see more as helping them transition to whatever, their next career. Because there's no hard feelings. Whether you're here or somewhere else, I want them to be happy.

So I try to set them up for success and just do whatever I can to, you know, pay them back for what they invest in my company. That's cool. How many hours do you work in a day? Depends what you classify is work. The answer could be every hour I'm awake if just laying in bed thinking about YouTube is work. You know what I mean? Like, or every... So just about...

I would say since I was 11 years old, almost every waking hour of the day, I'm thinking of YouTube in some form of capacity, basically. Why do you think you have such that level of focus? Just because that's what I love. I feel like it was almost like baked in my DNA. Like it just flows in my blood, the innate urge to create videos and to build a YouTube channel and build businesses. That's just what I do.

And if I try to take time off, I just get depressed and I feel like I lose my sanity. But I also feel like I lose my sanity because we've cranked the treadmill so much on creating videos. So it's like weird. But if I'm not creating, then I don't feel fulfilled. I don't feel like I'm progressing. Then I feel like I'm wasting my time. And like, am I allowed to swear? Yeah.

Yeah, I just kind of feel like a waste of space, like a piece of shit if I'm not like making videos. You know what I mean? That's interesting. I feel the exact same way. Not necessarily with the making videos, but if I'm not working towards something or working on something, I feel terrible. Exactly. Like I have low energy. I just want to sleep.

I don't want to do anything. I feel sad. But when you're in the zone, what do they call it? When you're in the zone. Yeah. Oh, it's being in the flow state. When you're in that state where time seems as though it's stopped entirely and like a day went by. That's what I love.

And there's something about that that opens up like some sort of creativity that most people don't get until they're in that place. Agreed. Do you know how many income sources you have? That's an interesting one. Well, let's see. We have Beast Burger, Feastables. We have a company where we dubbed channels, which runs our Mr. Beast Español and stuff like that. We do that for other people. We have Mr. Beast, Mr. Beast, Gaming, Beast reacts. I mean, would you count Mr. Beast Español? Okay, well, then Mr. Beast Español, Mr. Beast.

How many languages are there? A lot. To summarize all the languages. Okay, well, they're all the languages, which is like 20 of those. And then they're starting to do more views than my English channels, which is crazy. Wow, yeah. And what else do we have going on? I feel like. Yeah, merch as another one.

It's kind of hard. I kind of forget the stuff we're doing. Honestly, I'd have to, like, open my bank account, look through it. Because, like, there's also, like, sub opportunities. Like, we occasionally do things where, like, we built this app where we had people put their finger on the app. Yeah, yeah. So, we're building other apps in the future. So probably somewhere around 10.

What would you say your main source of income is if you're to pick one thing? Oh, gosh. But, see, the problem is, like, what does income even mean? I don't really make money. I just reinvest it all. So it's like which one? And also are we talking gross or are we talking profits? Because if it's gross, it's Beasburger. Beesburger is absolutely crushing it, but it's food. So the margins aren't as good. You know what I mean? Whereas like feastables, the margins are a lot better, especially because we do a lot of sales DTC online. So it's just higher. Merch, the best margins, but you know, it's, you just like a burger or whatever, you know,

it's something someone can order multiple times a week. Merch, someone will only going to buy like twice a year. You know what I mean? Oh, yeah, and sponsorships. Oh, gosh. Yeah, those have gotten crazy recently. Well, I would say, so again, gross or profit? I think we don't even read the profit. I think we should discuss both in all issues. So gross, I guess, would be Beesberger. I mean, yeah, Bsburger. Here, I recently tweeted, so I'll say this because I tweet it. You can throw it up that Biesburger has done over $100 million in sales. Wow.

And obviously that number has grown a lot bigger since then. So like, but again, it's because it's something people can repeatedly buy. And then, but actual money, I guess, would be brand deal slash ad revenue. Well, if you include all the channels, then, yeah, it's definitely ad revenue. Can you walk us through a normal day? Like, from wake up, like, what does a day look like for you? There's no such thing as a normal day, but I can pick some random days in the last month. So, like, or actually here's some of our days coming up. So one of our videos coming up, we're going to spend a night in a $1 hotel,

and then like a $1,000, $1,000, $10,000, $50,000, $100,000, $200,000, $200,000. up to a million so for example next week i'm going to be flying to india to stay in like a one dollar hotel and then like a 10 000 hotel in the maldives and then we're going to like uh just whatever we're going to be traveling all over the world i'm going to be doing that for two weeks and then when i get back well that means gaming and reacts all behind so i'm going to have to do a whole day of catching up on our reacts videos i'm going to have to do a day or two catching up on our gaming videos and that i've been gone so now i got to spend a whole day catching up on the creative and all our other main channel videos and then the video after that we're going to do like the

world's largest experiments. Like we're trying to make the world's largest balloon, one's largest paper airplane. So then go work on that and I'm probably going to film a couple of those and then come back and, you know, and then you know, and then you, Beastburger and Feastables are probably going to want my head on a platter because I just spent two weeks traveling, filming that video, and I haven't been talking to them as much. And then probably those meetings will probably fly into town. And then we have other companies. So it's kind of ebbs and flow. The main channel is the priority. And then around the main channel schedule, the rest of my life kind of like forms with all the other businesses. Do you have any sort of daily

routine now, like every morning. I mean, like, I'm going to be gone for two weeks. And then when I get back, I'm, like, I'm doing the experiments and we're, you know, and then I got to play makeup on all the other companies. And then after that, I got to go to the, I can't say where, because it might spoil it. Like, I go somewhere else for a video. And then it's just different. And then next thing, you know, I'm bearing myself alive for 100 hours or whatever.

And that throws off it. And, you know, sometimes I sleep here. Sometimes if I'm on the other side of the time working at the other studio, I sleep at that studio, it's, like, kind of hard. You know what I mean? Yeah. Who keeps track of your schedule? Steel, you met him.

Yeah. Yeah. So I basically, I tell every, whenever I want to do something, I'm like, hey, I need to meet with so and so tomorrow, I need to do this. He compiles it and then every day just makes a prior list and then he just, we like to call it like block calling. Like if I have calls, like so today if I have like six calls, instead of doing a call at one, I call it three, I call it like five or call it eight, I like to just do them

back to back to back. So like do a call at one and then have the other four on standby and the second I finish that one, I want to jump on the next one at like 115 and then I jump on the next one, 135 and so then it's much easier if the calls are stacked like that instead of like oh I got a call in 10 minutes and then waiting for the call and that kind of stuff so I don't even know where I'm going with it but I basically wake up and he has I dump all my stuff I need to do and then he just kind of schedules and priles it on whatever is most important for the business and then I just wake up and do what he tells me how far ahead are you planned on that uh let's see

I mean my calendar is out till the end of the year but what are you doing three weeks from today We're gonna be making the world's largest burger. That's crazy, you have it planned out like that. Yeah, I know everything, every video we're filming on the main channel between now and the end of the year we have. Because they're a big project. So if we're gonna film a video in December, we gotta start working on it now. So we're very far ahead. Where would you say you spend most of your time?

Is it filming, planning, scripting? That's the problem, man. And that's why I wouldn't recommend someone do what I do, because it's stressful. It just depends. You know, if we do a gaming video where I survive 100 days of Minecraft, that's, what is that? 30 hours in real time. Because like a Minecraft day is 20 minutes. So like I could spend 30 hours playing

Minecraft and then, you know, the next week I'm building the world's largest firework and I have to spend a week on that and the next, you know, I got to go network or go to a conference. It is so sporadic and random, I couldn't tell you. But I guess for the most part it's filming main channel videos. But those are just, they're different. Everyone's different.

I'm either in a submarine or climbing Mount Everest or putting 100 people in a circle and see who leaves last. I've been so curious. Could you walk us through the process of creating a video from start to finish. How do you think of ideas? What does that start? Amazon presents Jeff versus Taco Truck Salsa,

whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Habaniero? more like Habinier, yes. Save the Everyday with Amazon. So I work very well off of inspiration.

So I used to just like flip through a dictionary. I've told these stories before random word generators, blah, blah, blah. Recently, I hired a bunch of people to just come up with interesting things or find things to inspire me. Like, let's say in Japan, there's this like yellow fruit that if you ate it just like made you jump 10 feet tall. right you don't know that exists let's say it does exist but you don't know so you couldn't come up with a video idea around eating that fruit because you don't know it's a thing and so I think a big part of coming up with ideas which again this I could give you the five-hour explanation of how to do we do our videos or like the shorter ones so I'm giving you a mile

high but for starters I need as much and I need to I call it like an information diet might be a little cringe to call that but like my well of knowledge needs to constantly be expanding so I have more things to draw inspiration from from our ideas. If not, you're going to get the same ideas over and over again. So it happens for a lot of creators. That's why their videos are repetitive and always the same thing, because if you're not constantly learning new things, then your ideas are just limited to what's in your head, and eventually you're going to drain it. That's how I've seen it. It's not so linear. The point is, I need to always be in taking things. So I have a team of people who are just helping just

dump and beat new things in my head so I can get inspired. We do that. We come up with a good idea. And then from there, we, oh gosh, well, then now we've got to write the video, so I'll usually work with Tyler. Have you found a process for scripting that you think, like, this format works? No. The problem is our videos aren't scripted, and B, every video's different. So, like, we'll do the hotel one. Problem with hotel one, you can't really, like, plan what you're going to do or plan shots

because you don't know what the hotels are. So then, you know, you kind of have to go then basically scrape every hotel in the world above a certain price point. So, like, we know we want to do $1 versus a million. So, you know, well, $1 hotel. It's very hard to find. So it's not like there's a website, you can't just Google it.

So we had to basically search all these hotels and like, you know, Airbnbs and house. There's like shared housing where you could get it down, which time we got it. And then you got to find every $100 hotel and find the coolest one in the world and then all the $10,000 ones.

And now you have them all. And then now you can go look at it creatively and camera wise. And then you're like, oh, these aren't cool enough, these aren't cool enough. And it's like a lot of back and forth. And then, you know,

you kind of plan it out. That makes any sense. And then, oh, well, we need to film this two-week window, but five of these aren't available. Now you've got to go back to the drawing board and find all new ones and then map out of path so you can fly around the world

and it doesn't take like a month, you know what I mean? Stuff like that. And then what about the filming process going to editing? Yes. Well, that's where it's crazy because, so you're using three cameras here. Well, I'll use boys versus girls, for example.

I think we put 100 boys in a circle, 100 girls in a circle. I think we use 60 cameras on that video, which was wild. So we had 60 cameras running. for 100 hours because it was a 100 hour challenge. Because we had to have cameras monitoring the red lines every inch of it.

Or if someone stepped out, we can show it, like 10 wides and then all the free-rumbing ones. And so we have a DIT who kind of labels them all, like this camera, and then we take nodes while we're filming. So I see something funny. I'll be like, hey, this time, because you can look look at the time code, like this happened, and this happened during this time lapse.

Like one time we had like someone standing the trash can and then it fell over and they touched the line and got out. Well, because we have so many cameras and so much time lapse and the editor can't watch every footage, every minute of footage, you have to like write that down so they can like go look at the time lapse, find that and put it in, or it'll just get lost in the abyss, you know what I mean? Yeah. How many hours would you say it takes to edit the average video? Hours? So our 100 million subscriber special, I think we were just doing the math. I think it was like collectively like 1,700 hours across all the editors. But that was really, really

big video. But because we had to pull in a lot of firepower for that video. We used a lot of cameras and I was very particular on how I wanted it. So we did so many revisions. Like the thing is like I'm not the easiest to work with in that regard. Like I really want to make the video as good as possible. And so sometimes, you know, we'll edit a video a certain way and then, you know, we'll just be like, well, what if we try this? And so we'll have to like basically re-edit the video to see if this other way produces a better story and if it flows better. And then we'll be like, oh, that's not as good. And then you go back to this one. And then we try this. It's a lot of testing. So we usually edit a video like, you know, five or seven

times. How many eyeballs look at that video before you get to see it? Because I'd imagine they show you a version that's close maybe to what's going to post. Well, close to done. And then I see it and it's not close to done. But yeah, so it's usually just whichever person's editing it. And then Mario, the guy, the retention guy who just, this is kind of the obvious stuff. Because Like, there are a lot of, the thing is, you know, we've done tons of videos, especially across all the channels, like thousands of videos at this point.

There are just a lot of things, like, I just don't want to have to keep repeating myself with like certain, like, obviously, you know, this wasn't fast enough or this didn't flow well, or like kind of the obvious stuff. When I give notes, I want to, and work on the edit, I want to actually do high level things and not be like, oh, just the color here was off

for obvious things like that, it's just kind of a waste of time. You know what I mean? How many hours go into a title thumbnail? That's something that for me, I could sometimes spend day on a title and thumbnail well once we pick it not as many but it's all in the front end like picking the idea is like brutal and I mean I can tell you hundreds

probably and then here let me show you this so every thumbnail we do we actually do like seven versions of it's like this is for boys versus girls or 100 boys or 100 girls this is like our upcoming video like two different ones this is for the hundred million subscriber video So the thumbnail we ended up going with was A1, but these were our backup options. Wow. Now A2, is that just a storyboard to kind of give the idea? Because that doesn't look like it would be the final thing, right?

Yeah, these are all storyboards. Oh, wow. Like this was a storyboard for the final product. I mean, and if we went with the house, because there was a house on the island, we would have just gone there, shot source and recreated it. And then we had an idea of me, like, being in a boat driving away from the island. as the thumbnail. This might sound silly. Do you take the same picture and reuse it, or do you take a new thumbnail every time? Of my face? Yeah. Oh, we have probably a thousand different photos

of my face. Yeah. The interesting thing is I recently cut my hair very short in a video because I failed a challenge. And then we went to make a thumbnail the next video and it just didn't look like me. Like, because a lot of people just recognize me for having bangs. So even though I have short hair, my thumbnails still have me with long hair because more people recognize. it. And I thought that was funny. I think that's cool. Do you ever take days off? Yeah, of course. The thing, so the way I like to work, and I don't recommend you guys try this. So schedules don't really work well for me. I like, I'm in the zone and I like to go hard. I'm very obsessive. I don't, I like to just give in to my net. A lot of people will work five days

a week and they won't work weekends and ambitious people will try to like restrain themselves and be like, you know, this is a schedule. Can't work Saturday. Can't work Sunday. I uh that just never works for me i always end up caving so i found giving into my natural instinct works best so i just work every day every hour of the day um until i just burn out so like i'll work all day monday tuesday wednesday friday saturday sunday and i'll keep going and then usually around day 10 i'll wake up and i'm just like burns i'm like i can't keep going it's too much i can't keep doing these like 12 15 hours of days and then i'll take like half a day or maybe a day depending on how severe it is and i'll just chill and i'll just kind of like nuke my calendar

And then by the next day, I'm fired up and I'm ready to go. And then I just do it again. And so it's weird, but that's what works really, really well for me. Anytime I try to stick to a schedule, it just doesn't work. Because there are certain Saturdays I'm just fired up. And God himself couldn't stop me from going and working on a video. And then there are other Saturdays the way I'm burnt out. And so, yeah, I just kind of give in to my emotions and just work when I want to,

which is usually like seven to ten days in a row and then just like take a little break until I'm ready, which is usually like half a day or a day. That's really cool. How many people work for you? Oof, loaded question. Do we count the people working in the Beasburger restaurants or no? No. Okay.

I would say just here, because it seems like I met a lot of people from your team. Yeah, well, that number is a little classified. So involved. It's getting big. It's definitely getting big. I'd say in general, right, between festivals and all the stuff we're doing, like full-time salary, probably 150 people, maybe, maybe 200, just kind of depends. So a lot of like part-time jobs and secondhand jobs that are spot off,

and that's where it gets into like the hundreds. But yeah. Would you be able to draw a flow chart for us in terms of you at the top, controlling everything? Who's underneath you? Who's underneath them? The only problem is if I did that, there are tons of people that just copy everything I'm doing on YouTube apparently. Like I breathe and like 30 other channels try to do it.

And I don't want, and I say this about ideas, don't copy me, but they do it anyways. If I did that, all these YouTubers would start trying to clone it, and then they're just going to become mini-meas. And it's like, a lot of people, for some reason, have stopped taking inspiration and doing their own twist. And they just literally flat out copy what I do. And so that's why I'm like, say, when you ask about people or some of that, I try not to say too much because I know hundreds of creators are just going to be like, that's it. That's what I'm doing. I need 50 people. I would have built it like this.

I'm going to do what Mr. Bees does, you know. But you would employ a lot of people that way. If all of a sudden the unemployment rate goes to like 1% because everyone's hiring. Yeah, true. But the big thing is you need a production department to make the ideas happen. You need creative people to think on it,

obviously camera and editing. You know, those are your big four. How do you think the money is best spent for the channel in terms of growth? Yes. Okay. How do I think it's best spent? Just making the best YouTube video.

There's more to life than find the perfect car. But finding the perfect car can help you get the most out of life. Like the SUV that handles everything from drop off to off road, and the car that hulls groceries and hockey teams, or the van that's gone from just practical

to practically family. Whatever you want, wherever you're going, start your search at ototrater.ca. Canada's car marketplace. It was possible. I mean, if we want to sell, more feasible bars or merch or get better brand deals. It all literally just stems around, you know,

people watching the videos, which is... Does that go back then to more idea creation? Or do you think it's higher retention, so better specialists or... No, it's not involved. Yeah, okay. It's more... Like, those things help, but it's not...

Like, at the end of day, like, it's a... You know, we put 100 girls in a circle versus 100 boys, half a million dollar cash prize, build these crazy sets, all the effort. That's a big part of why it doesn't. well right sure we can tweak a little bit here and there and remove a pee joke so it's a little bit more watchable and and do this little thing but at the end of the day it's like that's not why people are coming back and that's not what makes it great that's just a little icing on top

you know what i mean yeah so like the money is best spent and like just doing grander things that i find interesting that are unique original and like people just how i would put it can't find anywhere else so you can't find what we do for the most part some videos here and there but for the most part you can't find what we do anywhere else not at the scale we do and i think I think it's like that is where I want to put the money in, because then that's what gets people coming back, they enjoy it, and then everything else benefits. Do you know how much it costs in terms of running

your overall business every month? Just like a ballpark number. Oh gosh, yes. So what, it's just a Mr. Beast Channel, Gaming React, Feastables, Beesquery. Everything under the umbrella. Oh, gosh. I mean...

Who? Be a round number. Yeah, because like, even like, so like Feastables is about to go into retail and like, even just that, Like, we just filled, like, a $4 million purchase order so we can buy enough bars to fill retail. So you want me to slap that on there, too? Slap it on.

I mean, bro, who's calling me? This is, like, the intense moment. Eric's calling. Bro, hey, we're talking YouTube money. Go away. What are you talking about? Eric, I'm, yo, not right now, man. How's it going?

We're filming. It's Graham. It's Graham. Oh, Graham. What's up, man? Can you ask Jimmy a question? What's the question? Can you ask it worked out today?

The answer is we're playing soccer right after this interview. More importantly, Eric, Eric, tell them to subscribe. Eric, Eric, how much money do you make a year this making in the video? How many money, wait, you hold on, what did you say? How much money do you make a year?

Oh, my gosh. Wow. What a rich, snobby guy. Wow. I'm so abundantly grateful for all of my fans. It's to build the world. He's exposed. He's a millionaire.

He just wants to use it to make his pizza. A lot. Okay. Well, I would say it, but now if I sit on the back and it, it's not like I'm trying to be a dick. Okay. You've got a comment. Yeah, I mean,

tens of millions or something like that. Forbes said I made $54 million last year. Okay, I got to go. Later. All right, bye, bye. Gosh, she's calling it the most crucial part. I know. So, how much do we spend a year?

Or in a month. Yeah, or sorry, in a month. So the main channel, let me see. The main channel is probably, like, on the gaming channel, we probably are spending, like, I don't know, depends, like a couple hundred thousand a month, reacts to a couple hundred thousand a month. The main channel now probably like three or four million a month.

Like Feastables is spending probably a million or so a month. Beasburger, same thing. I mean, if you're including marketing and stuff, a couple million a month. And then, yeah, I mean, we're probably spending. I haven't even done this math in a while, but frankly, it's probably $7 or $8 million. I mean, even like our Beast Philanthropy, our charity, you know, I put a lot of money into that so we can have food and stuff like that.

So, yeah, it's getting pretty crazy. Who manages that? Well, if you go over there up those stairs, you'll see a little accounting team that I walk in and I go, I want to give $100 people $100,000. They go, you're crazy. And I'm like, good luck. Do they make sure that money is like put aside just for you, like just in case something had no? What?

The thing is we have 100 million subscribers. People have been saying that since I had a million subscribers. And I always just, like, what's the, I don't want to say what's the worst that happened? I guess I get hit by a car, but I mean, the videos give views even if I don't upload. So like if I really wanted to, I could just stop spending and just live off the money the views make. You know what I mean? Are you investing any of your own money? separate from everything else.

Like, do you take any of it for yourself, put it off to the side and invest it? I'd reinvest everything. I wanna just literally all I wanna do is make the best food as possible. That's why I live in the studio right over there. So I don't, like I'm not worried about paying for a mansion. I don't drive a Lamborghini.

I purposely have a really like dumbed down lifestyle. So when, because it gives you freedom. Like, you know, most people can't reinvest in the business because when they get to this level, they're worried about their $10 million mansion. They're like four or five cars and insurance keeping up with that, and then their second home and all these other things, I just cut it all out. I have no, like, personal debt or, like, things, you know, that I have to pay for, so I can

just go all in on the business because it's like, it doesn't even matter, you know what I mean? Can you talk about maybe investing in NFTs or crypto if you want to talk about that? No, I mean, literally all I do is I invest in my videos right now, so I actually don't even do any investing on the side. Back in the day, you know, I bought a little bit of Bitcoin. and did pretty good, but then I ended up just dumping it back into the videos. Do you have a credit card? You would have to ask the team over there. I know I mentioned opening up my bank account earlier, but I don't even know the login to it.

I don't know. I see the YouTube check come in, and then at the end of the month, they just go, here's how much money you have, you're poor. And they're like, stop spending so much. And I go, okay, okay. So if we looked at your personal bank account, would there be just like a few hundred bucks in there? No, no, it's not that bad. The thing is, you know, it's my YouTube channel.

If I want to, I can just pull money out. So if, you know, if I needed, let's say we went to Vegas, like Ludwig invites me to a poker game. Like obviously, in the buy-in, I think, was like 50 grand. Like, obviously, I'm just gonna pull 50 grand out and go play in it. So it's not like I don't have access to capital

if I need it, you know what I mean? I just, you know, like, in the last probably 20 days, I've only left this studio once. I just live here. Like, I don't really need money for other things, you know? Cool. These are the more interesting questions that I'm personally interested in.

How do you plan to expand the business? Ooh, that's where it gets fun. Oh, boy. Well, I think for starters, you know, I just want to keep making the best videos possible. I have to reiterate, I'm going to sound like a broken record, but everything I do stems from that. Because if I stop making the best videos, people stop watching, and then Feastables is irrelevant, Beasburger is irrelevant. All the companies are just literally irrelevant.

So that, and then stimming off on that, next I really want to get into making mobile games. I think that would be a lot of fun because we have a gaming channel that gets like 20 million views of video. we did the Finger on the App Challenge. We had 2 million concurrent players, and I didn't even mention it in a video. I was just like on Twitter and Instagram. I think Jack tried it. Yeah. Yeah.

Yeah. So that was kind of a case study. I can get millions of people to play a game. So I want to build mobile games. I think that would be a lot of fun. And then I really want to scale up Feastables, launch new products. We're going to launch cookies. And the next I want to do, like,

well, I don't want to say what's after that. But it'll be a great product. And then Beastburger, we're getting into building physical locations. So in two weeks, we open our first physical Biesburger. We have 2,000 virtual. We're building that. And then based on how that goes, I want to build 10,

and then 50, then 100 physical locations, and just keep leveraging the brand. Do you think there could be a work-life balance? Yes, well, not if you want to grow as quick as we are, no. I mean, because at the end of day, if I stop filming on the main channel, the video stop going up. If I stop filming on React, the video stop going up. Beesville Lanzvi, they stop going up.

TikTok, they stop going up. You know what I mean? All that centers around me, and then all the side businesses center around me. But yeah, if I wanted to, I could just not build a snack brand. I could just not do a restaurant, and I could just not do a mobile game company, and I could just not do gaming channel, and a React channel, and I could just do my main channel.

I'd probably be probably way happier and have way more free time. But that's just not who I am. And it sounds weird, but it's just ingrained to me. Those are the things that get me up and get me out of bed. And when I don't do them, I'm depressed. I like pushing myself, and I see it as a sport, and going hard in business and building them, even though it's stressful and it's very difficult.

And sometimes I'm like, you know, you have a mental breakdown. You're like, why am I doing this? Why do I push myself so hard? But then when you're not doing it, you're just depressed. So it's like a weird system, a weird situation, but I love it. But sometimes I don't. And here I am. Do you ever get anxious randomly or just worried about like?

Oh, all the time. Yeah. Because you're just like, oh, should I be working on this business? Is this the best use of my time? Should I be doing this? Blah, blah, blah, blah, blah, that. 100%. Yeah.

How do you deal with that? I just keep on working. I'm not the best for advice like this. You guys should actually get advice from someone that's not a 24-year-old idiot that's only done built businesses his entire life with no social skills. Do you think eventually you want a family and kids? That's an interesting question.

Family and kids. So here's the thing. Elon has kids. Steve Jobs. Nine of them. Yes, he does. Steve Jobs says kids, Bill Gates says kids. All these ultra-successful people.

Not that I want to be them or whatever, but in general, I just like view building business as a video game, and, you know, it's kind of fun. And so all these really successful people have kids. So I used to, in the past, be like, heck no, they're wasted time. But then you see all these people who, you know, times worth more money than anyone else of the world an hour of their time. But they justify it. And, you know, they stay even the most obsessed people you can find.

still say it's, you know, having kids brings them the most joy in their life. So, yeah, it's just like the thought of devoting that much time to someone for at least 18 years. It's like so scary. And it's like opportunity cost to life, not optimal. But all these other successful people do it and they don't regret it. Like, I can't really find anyone who really has. So I don't know. I'm kind of like in that weird area where I'm still trying to figure out, like, would it make me fulfilled?

And would that be the one thing where it takes me away from the business? like if I'm raising someone and investing my life in a mini version of me and programming its brain to be a little genius, is that something I would enjoy enough where I wouldn't mind basically setting aside 18 years of my life from the business, you know? What do you worry about? Is there anything that goes through your mind where... No, I'm not really that kind of person. Anything that's out of your control, it's kind of a waste of your time to worry about, you know what I mean? So it was in your control, fix it.

If not, make a mental note and move on. This is an interesting one. what's your biggest insecurity? Biggest insecurity. Well, right now, we're putting all these monies into these videos, and I would say, like,

storytelling, I love storytelling, but, like, our videos are very fast-paced, and so sometimes you do have to give up a little bit of the story in order to keep the videos moving. And I feel like I'm a pretty good storyteller, but I've always taken pride in that,

but especially more recently, like a lot of people say, like, oh, the videos are too quick, or Mr. Bees just isn't a great storyteller. He's just good at making things move fast and spending money. And, you know, that stuff, I ignore it. So it doesn't matter. But I guess of anything, it would be that. Like, a lot of people think the only reason we get views is because I just throw money at it.

And they don't realize that, you know, we spent a decade just studying what does well, you know, studying, figuring out our own style, figuring out our own way to do things. And the amount of hours I put it into, like, just expanding the inspiration of my brain, just so I can come up with original ideas. And the months on months we spend building the sets and working on it, and the weeks we spend editing and all this. And then, you know, they're just like, oh, he just spent money.

That's it. There's nothing special. You know what I mean? Is there anything that you think that I didn't ask that you think the audience would want to hear or that you want to share? Because this is more finance, business-oriented. Of course.

And so it's a different audience that I feel like you could share something that maybe they're not, that they didn't think of or that you feel like more people should know. YouTube, I've said this before, but maybe, because your audience might not have listened to me before. I think YouTube is only going to grow bigger and bigger because it comes pre-installed on Android. You know, Google funnels people to it. Alphabet owns all this.

So almost every area of the Internet points to YouTube. So I think YouTube's going to keep growing. And at least, like, the next five to ten years. I think it's going to, like, in ten years, YouTube's going to be bigger than television ever was for culture, in America, at least, in my opinion. And so I think a lot of people underestimate that and people, I don't think people really understand just how, like, to be one of the top creators on the biggest social media platform. And that will also be the biggest in 10 years during that whole time, like the amount of value and how crazy that is. Like you don't need a network. You don't need, you know, to go through people.

You just are. And you can do whatever you want and you can influence people how you want. It's just wild. It's mind-blowing. And you can leverage that to build businesses or, you know, like, you can do. do things like beast philanthropy or whatever I think like people don't realize just how crazy it is that you have I don't even know where I'm going with it but like you know how much influence the top YouTube channels have like for us we have a

hundred million people on average that watch almost everything we put up you know if you include non-English in English everything we do a hundred million people will watch when when has someone else ever had that kind of power without having to go through a network or anything I just upload whatever I want I could upload a black screen you know what I mean yeah and hit tens of millions of people It's crazy. Does that ever worry you that you have that much influence on so many people? No.

I think we're, you know, we did Team Trees, we did Team C's. Typically our stuff centers around doing good and not actually it excites me because, especially like on our Peace Philanthropy channel, so we started a food pantry, a charity 501c and we make videos around it and we use the money from those videos to fund the charity. And I cover all the costs of the videos, so it's 100% profit that goes into the charity, which is a nonprofit, which is a huge cash thing. But that channel alone, like, I've had hundreds of parents, probably even a thousand at this point,

that I meet in a Walmart or I meet out or whatever, just tell me stories of like their kids watch that, and then when they get tooth fairy money, they want to go donate to charity. Or like their little 12-year-old kid wants to go volunteer because they watch a piece philanthropy video, et cetera. And I see thousands of tweets, maybe not thousands, hundreds of tweets like that a day.

And so, no, I feel like we're doing a good job in inspiring people to care. and, you know, maybe it could be perfect, but in general, I feel like compared to other stuff, we're doing a pretty good job. Who do you look up to the most?

Who do I look up to the most? I mean, I think Elon Musk's, Steve Jobs, Bill Gates. Yeah, the thing is, you got to do a caveat with them. Sure. Because Steve, you know, as inspiring as he is, was a little bit of an asshole. Yeah.

And so I think this is the thing that I don't think everyone understands. You can look up to someone without idolizing everything they do. There's never been a perfect human on the surf. Anyway, I don't care. You can pick anyone you look up to, someone could find something wrong and be like, Graham,

why do you look up to them? One time they lied. You know what I mean? Anyone, it doesn't matter who they are. So I do look up to Steve, but I actually think, like, if he was nicer, I think he would have been more successful, to be honest. I don't think him being mean to his employees and so ruthless is why he was so successful. So that out the way, yes, it's definitely Steve Jobs. His just unrelenting passion with making the best product ever. This is the number one product in the history of mankind.

There's never been a higher grossing product ever that's created by someone, the iPhone. Billions, right, have been sold. It's wild. And so, yeah, yeah, it's just his unrelenting focus on an obsession of making the best product possible, not conceding, quality. I love that he also left Apple,

became a billionaire at Pixar and, you know, was just such a creative genius that he could make, help, obviously he didn't do it all, but help make Toy Story and all those other films. And that's actually how he became a billionaire. And then Apple had to buy next just to bring him back and you literally can see it right when he comes back it takes off obviously he had the secret sauce and he knew what he was doing and the fact that when he came back he cut all the products so inspiring just the laser like focus and obsession is just kind of what i aim to like implement in our videos because it's yeah it's just beautiful to see how do i get people to subscribe who are watching this right now how do i convince them well the easiest thing is just to tell them right if you upload a video let's say that gets a million views and you don't say to subscribe you might

on average get a couple thousand. But if you go, hey, you should subscribe right now, that, you know, a lot of people who wouldn't have done it because they just didn't think of it, are now thinking about it and it will convert to like 10 or 20,000. So literally just say it and you're good. Jack, I think, has a few things he wants to ask you.

Okay, so you always say you want to make the best video possible. But by best, what exactly do you mean? Do you mean strictly just views? No, it's literally just whatever makes the audience happiest. You could interchange it. Whatever makes the viewer happy. When you click on a video, I want to give you whatever emotion we're trying to convey,

if it's like helping people and we're trying to make you be like, oh, or like intensity when I'm running from the FBI, whatever that is, I just want to make it as good a bit of viewing experience as possible. Now, question for you, what if you could reach 500 million people that see that video that are moderately happy, or you get 50 million people who are really happy who watch that video. Oh, gosh. I've never had someone asking you that before. Reach smaller dedicated 500. I mean, the thing is if you're reaching 500 million people, naturally there's going to be a 10% subsection of it that is really happy.

So I would just pick the 500 million. So the larger number assuming that of the larger number is smaller. Of course, because you don't get the larger numbers without building dedicated fan base. But yeah, no matter what, like if you get a million views of video, not all million are hardcore fans, but there are going to be hardcore fans as a subsection. And the bigger the gross number, assuming the content doesn't suck, the bigger the dedicated. Would you ever do a vlog? of just behind the scenes

I kind of did when I didn't eat for 30 days yeah yeah that was kind of it obviously I cut out a lot of my life but yeah I've noticed by the way

I think that was the only video that didn't go on trending I didn't even notice but you're right it did I check every single one of your videos because I notice always within six to 12 hours it's number one on trending

when you posted that video I was like oh crap how is YouTube going to respond to that do you know how much number one trend oh gosh well YouTube hate you do you know how much number one trending for a day Very little.

How many? Wait, how many, in terms of a percentage? So like, if you get number trending on YouTube and it sits there for like half a day, how many views do you think will get? I was number two once and I noticed the view changed by about 10%. Okay. It wasn't much. Well, I can tell you, because I mean, we've had hundreds of videos on it, like what the

median view is. Yeah. It's around a million views. That's the change? Yeah, that's just what you'll get. From when you go on trending to when you fall off, if you get up to number one, it's like a million views. But for you, I mean, that would be.

It's not one and a half percent, two percent. Yeah, but the thing is that's great, and this is why I do like it, please keep giving me it or whoever, is it's a lot of new viewers. So it's not your typical people who've seen it. So what you'll see is they come in, they watch a video, and then you can search their username like two hours later. So they'll be like, oh, I've never seen your channel before. I just found it untrending. And then like two, three hours later, search their name again. And they'll be like, I just watched 20 videos.

I didn't know this existed. Like, how do you give away this? What is this channel? This is crazy. And so that's why I like things, like even your audience, like doing this. Not that this is why I'm doing it. You're just a cool guy and it's fun to hang out with you. But like you'll bring people over.

And a viewer from you is like better than like 10 of my viewers coming back because your guy hasn't seen our channel before. So he might go watch 100 videos. Whereas the 10 coming back might only watch one or two because they've seen the rest. Does that make sense? I love that video by the way. But when I saw it, I was so worried that YouTube wouldn't want to recommend it. Because they would be worried about people imitating.

that and be like, well, I'm not going to eat now for 31 days. We had tons of disclaimers and we had a doctor throughout it. So, yeah, I don't know. I mean, honestly, the retention on it wasn't as good as normal. So the video's not doing it as well, but I think I just didn't. I had never done a long blog like that. And the problem is after like day nine, I just stopped filming as much because I was so hungry and I just was so tired that like day nine to like 14, there was no footage. And like even like day six, I just didn't record. I was just like, good morning. And I was like, all I. had. So that, if I could do it over again, I would have just vlogged better, and I think I could have made the video.

Blogging is really difficult. We wanted to vlog some of the trip, and we vlog the first night, like, really well. You just forget. Yeah, exactly. There's other stuff that goes on. Yeah, but I don't want to film in the moment. Like when you're in there, you don't go, oh wait, really quick. Take it in your phone, it just, it ruins it. So I get that. But I think if you were to do some sort of personal vlog, just from your own standpoint, no one else around, is you holding a camera. Yep. People would love that and get to know you behind that.

Oh, I'm 100% agreed. My only problem is then I'd show the behind the scenes of this operation a lot. And I think we talked about this on the main channel video we did for you is people just copy everything I do. And I'm like, I don't, I'm trying to like tell these other people who, like people call Mr. Bees clones, like take inspiration but don't just copy. And people would, to a T, just do what I do every day. And there'd just be like 30 of me running around, little me's that just don't put as much time in or money in because they just think fast cuts is all we do. and, you know. Do you ever worry about, I watched a video,

it's called the Mr. Beastification of YouTube. Did you see this video? Yeah, actually, I reached out to him and talked to him. Yeah, he was really cool. It was so entertaining. It was a 40-minute-long video, and I love this guy's the analytics of how he broke it down. Do you ever worry that it's going to get too saturated?

Now, I know you could always one-up, and you could always make the videos better, but do you worry that that style is, I don't want to say outplayed, but too many people are doing it, it's becoming too common, and now you have to change to adapt. The only thing is no one's doing it at our scale with our creativity, our originality, our effort.

Like most of these people, they literally think, the only thing that makes my video as good is that I just cut, cut them quick. And they're just like, cut, cut, cut, cut, cut, cut. And they think that's why we get 100 million views of video. They don't, you know, they don't spend months, you know, thinking of ideas. And like I talked about before, like, you know,

studying new things so you can get better inspiration, so you can come up with more original ideas. and sometimes we work on videos for six to eight months and all that time and effort we put into it and our average video is around $1.2 million right now and so the money and then we usually sometimes like the hotel video we're going to be filming for two weeks straight so all that production time all that money all that effort all the time in the front end with the originality and then we spend weeks editing it across you know seven to 10 revisions like that's why the videos do well not because we just go cut cut cut and I just throw money you know what I mean and so no because

the mystery beastification, which by the way, I love the video. And he was actually really nice. I reached out to him. He's a really great guy. But none of them do it right. Like, they usually copy, like, one or two aspects, but we're still the only place where you can get the full picture. You know what I mean? Yeah.

So. Do you think that the current style of content that you're producing right now is going to be able to last forever, like the massive spectacle type content? Because YouTube kind of goes through the ebb and flow of like maybe this style of content's performing well and now this style. Do you think that the current style is going to last a long time? No, I don't think like just what we're currently doing is going to be relevant forever. But that's the beauty because we just adapt and innovate. I'm not hard set on anything. I just love creating, you know what I mean?

So, like, I used to do these videos where I donate to Twitch streamers. I would just go open up their random Twitch streams. I donate 10 grand and say nothing and then just watch them freak out. People loved it. We did like 12 of those. They all went super viral. Like they were getting tons of views. People were begging for more.

But, you know, I was like 12's enough. There's plenty. That's like two hours of content. Like, you don't really need that much. anymore and so I pivoted and I stopped doing them even though people want to them and then I started doing last leaves people love that and they're like oh never mind forget the Twitch stuff this is cool and we did a bunch of those and now I occasionally do them when I come up with a really big idea and you know and then we the thing is like you the getting hunted by FBI did you see

that one in the bounty hunter and stuff and then I pivoted and did that you just always pivot and change it up I'm not hard set on anything the content I'll be making in five years is different than the content I'm making now and the content I'm making now is different than the content I made a year ago and a year ago and it's always going to change I think that's how you stay relevant You know what I mean? I think Ryan Trahan really threw a curveball with YouTube and his 30-day penny series. I started watching, I think, around day 12. Yeah.

Never watched it before in my life, but starting day 12, I watched every single video. I couldn't tell you what was so special about it, but just seeing his first-hand experience. And him spending no money. And I think I appreciated that, that, like, anybody could do this if they really wanted to. 100%. 100%. So two things in that. There are tons of viral ideas that people can do that don't require money.

It does not require money to go viral. Like, at one point, one of my most few videos was, like, spending 24 hours in a desert. We just grabbed a tent and some stuff, and we went in the desert. And it got, like, 60, 70 million views. I have so many videos where we spent hardly any money, like the no food one, or I'd have to pull up the channel and go through it. That have gotten tens of millions of views, and they would have gotten 10-plus million views even on a small channel.

So people who say, oh, well, I could be misdemean if I had money. Well, A, I didn't start off of money. I was poor. I had no money and it took me like seven years just to buy a camera saving up from YouTube and B, some of our most few videos literally like anyone can do like, you know, maybe spend a little bit less on a tent but still it's not that expensive. But back to the Ryan thing, I agree. I think what Ryan did was like, remember there used to be like the Logan Pauls and the Casey's and all these vloggers but vlogging died because it was repetitive, boring and to be honest,

like there's only so much interesting stuff you can do in a 24-hour period and if you have to do that every day, it's just like almost impossible to like make it interesting. So that kind of died off. And then you kind of have the rise of what we have and like spectacles and and just cool things that people go, oh my gosh, that's crazy. And so he kind of blended it together. He was the first person I've ever seen that made what I call modern vlogging. Like he took the old format of vlogging that people used to love.

Like Casey would get millions of views of video. Logan would get millions of views video. Jake, you know, Romanette would go down the list. So clearly there's innate reason we like vlogging before it got stale. So he found the way to do vlogging, but with an overarching goal that makes it interesting. So now, and then like the great reset, you don't know if next video he's going to get started back to zero. You know, he has to literally make the money to buy the plane ticket to then make money to live off of and sleep. And so it's also very interesting,

engaging. So there's like an overarching through story. It's like each video is interesting. You don't know if he's going to restart, if he's going to be able to feed himself, and there's a giant payoff at the end. There's an incentive to keep watching him coming here and surprising me. So that is what I would call modern blogging. And he's the first person. to kind of crack the code. The only thing is, I don't know, which is why I'm excited to see his next series, and this next one. I don't know how you keep like, I'm, you know,

keep doing that over and over again. A big part of it is very taxing on him, it revolved around him, and I'm super curious to see what the next one is. How strategic is it for you to bring on your friends? Ooh, like Chris, Chandler, Carl, and them? Yeah. This is Jack's, Jack's credit for this, or Jack brought that up, like, oh, wow, that is interesting.

I was just curious because in the beginning, it was mainly just you, and then, you know, obviously, like, brought on Chris. And then from there you went to just basically your own friend group. And then from there, now you're just doing a bunch of random people. Is there any reason from this, like, gradual change from just you into like a group of people that you don't even know? Well, it depends. So are you talking about, like, the core boys that are in every video?

Or are you talking about the contestants? I feel like a lot of the time the videos now, they include the contestants. They're just like a lot of other people. Yes. But the thing is, the people, the only people that are consistent in every video are Nolan, Carl, Chris, Chandler. And like, so those guys are there just because we're friends. And because we, the sheer, like the hotels, we're about to be flying around the world for two weeks. Like, we would go crazy, you know.

So it's like the, we don't cast and, you know, churned through a thousand different people and blah, blah, blah. It's literally just like, if Chris went out and got a new best friend today, they'd probably start popping in the videos. It's just kind of how it works. Assuming they also get along well with Carl and Chandler and me. So, like, it was just me and Chris at the start. And then, who was, and then Chandler was our, J. janitor and chris and chanler just occasionally hung out and like uh and so then i was like okay chanler's his friends we put chanler in the fans loved them and he you know um and he got along

well with us and there you go now it's me chris and chanler and then carl was one of our editors and then uh chris and him just became inseparable that's funny that's how chris is the hardest person to find friends for so if someone hits it off with chris and they actually like like hanging out then i'm like yes we struck gold because it's pretty easy for everyone else to like them and so they started becoming friends and so then we're just like Chris just didn't want to film unless Carl was holding the camera and eventually I was just like okay we just put him on camera and it was great the audience loved him turned out well and then Nolan's just been a friend of mine for like five years like as long as they're friends with everyone I think that natural camaraderity and just

flow just shows on camera and I think that's the most important thing because you can't fake friendship you know what I mean if that makes sense yeah I know you spoke a lot about scrapping your videos You said this on a lot of different podcasts. And I was wondering, are there any recent video ideas that you've scrapped? Oh, boy. The problem is, our videos are getting so expensive, and I reinvest so much of the money that I can't afford scraps like I used to. There's a lot of easier to scrap a $100,000 video than a $2,000 to $3 million video.

Yeah, yeah. But like the island video, for example, we went out there, did, like, got the 100 contestants down there, terraformed the island, went to film it. It was just terrible. Like, there's a lot of bottlenecks. you know importing stuff to the Bahamas there was problems there the pier got ripped away because of waves I didn't like the way certain parts of the islands we had to move a couple hundred trees so it looked better on the beach scene and so we ended up

not filming it but we spent like two million dollars like doing it all and then yeah and then we ended up going back a month later because we just needed way more time to terraform the island so usually now the videos are so big that if I scrap it we just refilm it later but most of the money it sucks because most of the money you don't really recoup so it's like whatever. I'm trying to really get it down because it's brutal, like losing a million or two million dollars. Wow. And all of the videos that you have scrapped in the past, do you think that there would be any good reason to post those on YouTube, even if it's on a different channel so you don't want to post it on any channel? Yeah, Ludwig's show that. It's Lovewick's most few videos.

I was on the expect. I was watching his video. I was like, wait, what? That is cool. Yeah. Because it's like a little Easter. If I scrap a video in the future, I'll probably just auction it off. Or upload it on someone else's channel. I mean, yeah, I could upload it on Mr. Beast too and make a little money, but I don't know. I feel like it's funnier to upload it on Ludwig's channel. I thought that was hilarious. I enjoyed it. I watched it.

I mean, I lost a million dollars, but hey, at least we got a funny joke. Gosh, that's cool. Do you ever feel imposter syndrome with all of your success? Sometimes, like, maybe you weren't deserving of it or anything? Uh-huh. Imposter syndrome. So I think I did at one point. Like, it's still, if I walk in a Walmart and like 30 people follow me around, I'm like, oh, I feel it.

The weird, when I feel that, actually, the only time I really feel it is like when we get a make a wish, because now that we're really starting to get big, we get those quite a bit. And I'm like, all the people on the planet. Like, why me? You know what I mean? And so I tell them, like, don't give them their wish back. Like, I'll send them a video saying hi and, you know, talking to them or whatever. But don't waste their fucking wish on me.

That makes me feel horrible. So I guess in that sense, I kind of feel it. to get your advice from me. I feel like I've kind of tapped out in terms of what I could do on YouTube. I know there's something bigger. I don't know what it is yet, but YouTube is going so well with everything that I don't want to stop what I'm currently doing. Yep. But I don't feel the same passion as I did three years ago. But it's going so well. So when you look at the numbers, everything is the best it's been. But I feel like there's something else. I don't know what that is. And I'm having trouble finding now.

So your flame's going out a little bit. It is, but I want to continue with the same path that I have. Well, I mean, the answer is you just got to take risk, like, whatever it is that. You got to take calculated risks that you're confident in. Just like, you know, for me, like the analogy I said before, when we did all those Twitch donation videos, it was getting tons of views, but I just knew, like, this will get stale. I'm going to jump shit before it gets stale and I'm just going to do the next best thing. I mean, you just, you have to be a little bit of a visionary and figure out what's the next evolution of it.

I think you should do something where, like, I think we talked about this like a year ago. You should like get $100,000. from me and then like invest it and then we do a video together in a year to see if you made me money or not. That would be interesting. Or, you know, maybe you get a bunch of other financial channels together and you each like take a hundred grand, you all invest it,

and then you lock it, and then you see who made the most in a year and you all get together. That would be like a next level Super Bowl type collab. You know what I mean? If you and the five other biggest financial channels did that, it was like a competition. And whoever made the most got all the money.

Like that's the kind of stuff you would probably enjoy. Your audience would love. It'd get tons of people talking, cross-promotion, every way. It's probably a win. Could you imagine if you did that? I'm worried that the audience really cares about up-to-date news and quick stuff, that they wouldn't have the attention span to watch. I think you're crazy.

I think you got you and the four other biggest, or maybe three other biggest financial YouTubers, you each made a video on your channels. You're like, okay, you have the cash. We're each taking $100,000. We're going to invest in whatever we want, and then we're going to get the, we're gonna, whoever investment is worth the most in a year gets the, all the money from everyone. And then you each made videos on it and you made a public website where people could track the portfolios of all four of you. And then in a year, you all make follow-up videos about your

portfolios and who won. Bro, tell me that's not good. Is that not good? It sucks because, I also told him to do in real life monopoly with the other finance craze. He didn't want to do that either. In my real life monopoly, I don't know if that will hit. But I think what's slow? Well, it's just like, it's a little childish. And that I could see like, it's like, it's, like, A 50-year-old dad watching your channel wouldn't care about that.

I invested $100 grand with a stock-picking monkey who picked stocks randomly. It was my worst performing video. Let me see this thumbnail. Oh, no, you're not going to like it. We spent a lot of time on this thumbnail. He's going to hate it. Shred it apart, man.

Type in grown stuff and stock-picking monkey. You're probably going to hate it. Picking monkey. Monkey. I'm worried. We spent so long on this thumbnail and it bombed. And by the way, on that, I changed the title thumbnail multiple times, and everything I did failed.

Everything. Yeah, I mean, I think, um, I spent $100,000 on a stock-picking monkey, that just doesn't even make sense, right? Like, if I say I built the world's largest fireworks, or I launched the world's largest fireworks, you can envision that. I don't even, like, I spend $100,000 on a stock,

what is the stock-picking monkey? It's not clear. We, yeah, we don't get it either. We were trying so hard to win-go, it didn't even make sense. How would you do that? I would title it instead, like, I would have done it, but it starts with the idea.

You just fucked yourself. You just picked an idea that's hard to convey in a title and thumbnail. Correct. I would have done something like, I blindfolded myself and picked, I invested a million dollars in random companies or something like blindfolding myself and picking investments with darts, right? Or something like that. You know what I mean?

I would have to think on it for a couple weeks, but I could come up with something. But if you could convey to the viewer that you blindfolded yourself and threw darts and investments and you put a million dollars in those investments, they would click. I'll tell you my idea that I really want to do at some point, it's what we did today. I think that's the next thing. I don't know if I want this included because I know everyone would copy it. Interviewing other creators.

But this. What I did with Pockeman, Stradman, Michael Reeves, Kevin O'Leary, all of those videos got at least a million views. And people loved them. And did you see the studio tour I did with Mr. Who's the Boss? I did.

Yeah. I think the demand for that kind of content is crazy. Truth be told, I told Colin and Samir the same thing. What we're doing here is what I'm telling Colin and Samir they should be doing with all other creators. So I would agree. a no-brainer. Basically the top 100 creators, like no one really interviews them. I think that or just business people. Like Kevin O'Leary was so interesting in terms of how he invests and like stuff

like that, but like a 15 minute deep time. If you got one with Andrew Tate where you just asked him what he invested. Oh gosh. That's what I've been telling him. He doesn't want to have Andrew. He offered to come on the podcast, but Graham didn't want to. We have to go to Croatia. I thought it was too risky and I didn't want him to say something that a brand might not like. Just cut it. But then where's the, that's, I feel like, what's, what's, people want to see it. Bro, if you just went on there and you were like, Andrew, how do you make your money and you just let him talk?

That would have popped. It's not you that's saying the things. I know, but I'm worried that I'm giving him a platform while I says something that might reflect poorly. Pivot from Andrew Tate, pick anyone, like LeBron. If you could get LeBron in a room, Shaq, and you're just, you're just, you're just, Like, how do you make money? What are your investments?

Banger. Like those, what is it, GQ or whatever? Yeah. My first million. Yeah. Do that, but just do their investment portfolios. Huge series. You already know the answer.

Yes, obviously, those are bangers. No one's doing them. Yeah. 100%. All right. Thank you guys for coming out to the ice coffee. Don't forget to... Subscribe and like.

And why like? Likes are irrelevant. I don't know. I think it helps to be... If he ever says like again, tweet out of them and tell them to stop. No. Thanks for watching. Goodbye.

I got a like the video. Cool. Thanks, man. No problem. That's good.