The Iced Coffee Hour - How Much Money Colin and Samir Make on YouTube | EP. 13 Ft. Colin and Samir

Episode Date: August 16, 2020

Colin and Samir's YouTube Channel: https://www.youtube.com/channel/UCamL... Today we bring on Colin and Samir and discuss how to grow on YouTube, how we network with other creators, and the hardships of dating & money. Enjoy! Add us on Instagram:  https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/colinandsamir Send any voice submissions to [e-mail]  (10-15 seconds max) can be about anything- and we will respond in the next podcast! Get 2 Free Stocks on Webull when you deposit $100: https://tinyurl.com/yd9slfax Join the 2x weekly mentorship group: https://tinyurl.com/yaexko4o The Equipment used: https://tinyurl.com/y78py5g2 The YouTube Creator Academy:   Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF TIMESTAMPS: 0:00 Start here 0:04 How much we have made on the podcast  0:16 Introducing the guests! 1:13 How Graham met Samir 2:27 How Colin and Samir got started 9:21 How Colin and Samir met Mr. Beast 16:16 Meeting David Dobrik 20:23 Colin and Samir on Graham's Content 23:30 Graham is the love doctor 24:19 Revealing EXACTLY how to make 1m/year 26:28 Samir's Dating Advice 27:56 Is Graham playing a character? 40:59 Good try Graham 42:52 How much Colin and Samir make on YouTube 49:00 Total amount Colin and Samir have made on YouTube 50:00 How Graham and Jack divide work 51:32 Graham's biggest expense 51:53 Samir on drinking coffee 56:42 The changes in college 1:01:08 Graham's experience selling courses 1:07:06 Graham's goals with YouTube 1:09:38 Colin and Samir's deep dive on Graham 1:17:46 How can we improve the podcast 1:19:57 Jack's Tinder Date 1:22:51 "ask the duck question" 1:24:52 Intro Colin and Samir 1:25:01 Don't start here For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to the 13th ever episode of the iced coffee hour. At this point, we have gained $2,359. Gained? Earned? I think we're, yeah, that means we're averaging about $30 a day. That's pretty good. That's really good. Yeah, and we were able to secure some guests for this week.

Really excited about these guests today. Really excited. So why don't we welcome them to the show? Welcome, Graham and Jack. Come on in. It's just great to have you. Thank you so much. I think you're a better host than we are

if you ever need to take over That's our goal was to come in and just take over You have no idea how many takes sometimes we'll have to do in the beginning And Jack say welcome Yeah, that's like That takes us four times to go and say that And usually Jack's like we just got to do it

We're warmed up, we've been filming all day Yeah, we're warmed up and we've also been hosting content together for 10 years So it's uh It's kind of like we can tell That's just what we do You could tell when I said gained We had to roll with it things

Yeah, you had to just improv at that point, you know. It's beautiful. It's an art. It is. So welcome to the iced coffee hour. We're super excited to have you guys on. I mean, we're really excited to be on.

I did not know that you were a local creator. Yeah. And I think I mentioned to you when we ran it. We ran into each other on Saturday. This was like a couple days ago. That's how this came to be outside of a coffee shop. Yeah, which was amazing. I also was in a hat, sunglasses and had a scarf around my neck, which was uncharacteristic for me.

And I had no idea how. First, I saw you. and I was like, I think that's Graham Stephen. And I was like, act cool, be chill. And I told my fiance, I was like, I think I know that guy. And then I turned around and you were staring at me. I was like, all right, I know that guy. Yeah, because you looked familiar.

It's weird. I've been recognized when I wear the mask and everything. I'm like, how did you know? There's no way. But then I saw you and I'm like, it looked familiar. Yeah, yeah, yeah. It's funny. There's that look, both from, like, creator to audience member or creator to fan and fan to

creator and then creator to creator. I think where it's just like, wait a second. Yeah, but I'm a fan of your content. I really like it. You guys are too good. Now, really quick, we should do a background, like some backstory here of who you are on your channel. Sure. You tell us, actually, okay. How did this start? You're making some really good videos right now on YouTube. It's too good, I think. Like, the quality, I think, is too much, too high of quality. I really appreciate that. Really appreciate it. Yeah, that means a lot. Our history dates back to 10 years ago, or about 10 years ago, in 2011, we started making YouTube content.

I had just graduated college. I grew up here in Los Angeles, and I played lacrosse, which was a very foreign sport to play in Los Angeles. I had this idea coming out of high school and going into college that there should be a network for the sport, like there should be the NFL network for lacrosse. And when I graduated college, it was unlikely that that was. going to end up on television, but I still wanted to do the idea. And so just took to YouTube to start making content about lacrosse. And at the same time, during that exact same,

you know, two months span of us starting this network, myself and a friend, Colin was making content about his lacrosse team in Colorado. There was only two people making lacrosse content on the internet, and it was us in L.A. and Colin in Colorado. And so it was like... Small community. Yeah, it was a small community. So connected very quickly. I uploaded and I think 30 minutes later I hadn't. email. Yeah. So it's so cool. And we were really viewing it as like a network. So we wanted to acquire content. And he was making like a docu series. It was a very good filmmaking, very good storytelling. We wanted to acquire his series. So that's how we met, convinced him to move out to

L.A. for a three-month internship. Yeah. And then he stayed for nine years now. It's been making content together ever since. We had a we had a really great ride with that company. It's called the La Crosse Network. We built it from 2011 to 2014, and we ended up selling the company to a New York-based media group called Whistle Sports. At the time, they had just brought on Dude Perfect as their primary partner to go into YouTube.

And we then became, you know, we brought on our company and our goal was to build that brand, but then also join the team and help build out athlete and sports content across social platforms. I gotta know, how long does it take you to make a video? the amount of work that I bet you put in, it's mind-blowing to me.

Because I know, like, as a creator, it's not that easy. People always think you just turn on the camera. It's like, well, derp-de-durp, and there's like, there's a viral video. It's never like that. It's really funny as a creator, because, like, when I first started watching your videos,

I thought the same thing. I was like, how long, like, what's the workflow here? What's the process? Yeah, it's like, how long are you researching? What does your, like, script look like? I'm so curious about that. You tell me yours. I'll tell you mine.

It varies. We're actually in this ever-evolving process of trying to pin down and balance between letting your creativity flow, but then also being efficient and making sure that you're getting enough videos out to support yourself as a company. And for us, we oscillate between some of our videos take 10 days because they have interviews. They have a ton of different pieces of B-roll. They have writing sessions, rewrite. writing sessions. Colin, you know, totally leads on that process. And he from day one since the day I met him,

he's just like super intensive on storytelling. And if the story doesn't make sense, it doesn't go out. And that means like every frame builds on top of each other. And if it doesn't, we're going to lose people's attention. We're going to not, you know, create something that's conversational at all. And so now we're starting to work into spaces where when we started talking about ourselves, like we made a video that you commented on called How Much YouTube Pays Us, which is kind of like a... I see anything money related. I comment on that. I loved it.

Very on brand for you. But that video took less time because the storytelling of it was like personal and we were able to tell our own story. And doing that, it was a lot easier to flip that video around. So we're trying to balance now and understand what are the videos that are the big swings? Like, you know, the video we made with Mr. Beast. Obviously, that's a big swing. I love that video. That's going to cross a million views.

probably in the next week or 10 days. And that was a big swing. That's worthy of spending a ton of time on. Now, we also need the frequency of building a community and having a conversation with our audience. So we have to tear off our videos and say, this is a Tier 1 video that is a big swing. And here's a Tier 2 video that's probably in the,

we're aiming for 100,000 people to watch it. And Tier 1 most likely involves us interviewing someone. You look at the Mr. Beast video. There are three different interviews incorporated in that video, each of which were about an hour long that we recorded. So the process of going through and sifting through it, finding which parts of that interview you want, and then putting them into a story,

and then filming our hosted, that's what really makes the process longer, trying to figure out the story when you have so many different sources that you're using. Again, like when it's just us, it's much more linear. Yeah. Why does it take 10 days? But our goal now, even if we have a video

that's going to take 10 days, is to make sure that we have multiple other videos going on at the same time that are potentially lighter, videos so that on 10 days go by we're not just sitting with one YouTube video we have a couple more in the works right I found that really interesting when you said you have tier one in tier two videos because something I wanted to ask you guys is that it's so clear like when you post a video at least when I see it

I'm like okay this video is gonna be a banger yeah and tons of people are gonna watch it's gonna blow up like the David Dober video like there's a reason why you guys have done like more than one of those because they just they blow up immediately but at the same time I I feel like you guys are there's something in you guys that are trying to like post videos maybe that don't totally blow up, such as like a day in quarantine. You know, like I feel like like you guys would see that and think like maybe this video isn't going to blow up. Yeah. You kind of know in making it that it's not going to blow up. Maybe it's a

filler or it's a, you guys go into it. No, it's a tier two. It's not necessarily a filler, but I think we've moved away from that a bit. But that comes from just the inherent creative desire to make other things. Okay. And not be like in a box. But I would say we're very different even then from that time putting out, you know, a day in the life video. I don't think we would ever do that and that was two months, three months ago. Yeah, yeah. We've evolved quite a bit over the past couple months. But yeah, I wouldn't even consider that now on the chart of something that we would consider anymore.

But, yeah, that, the past, we've had this channel for over three years and it's been so much experimentation around from when we started the channel where you remember the days of Casey and I said daily vlogging and people just making cool. stuff about their life. We tried that. We tried to tell stories about our life and it just wasn't interesting and it was just very hard for us to do. And it was really surprising because it was like we're very confident in our video making ability, but we couldn't find a way to tell stories about our life that was interesting. But then once we shifted that to the conversations we were having about the creator industry and just made that the topic, it like immediately was able to find an audience.

How do you know everybody? Like, how do you get Mr. Beast for an interview like that? Yeah. It seems like you know a lot of people in the space. It's like you are the one who's interconnected. I think we've always, I've personally always prided myself on networking. I think somehow it just happens. Coffee shops.

Yeah, coffee shops. Just walk around the streets. But also, we've used videos as networking tools. We made a video about Will Smith two years ago. and within an hour we got an email from his management company and then we were able to connect with them and work with them. You got to put Will Smith in the title of his video featuring Will Smith. What?

But yeah. How is that? How is that? Sometimes like that one about Will Smith was sort of almost free consulting because Will Smith had just joined YouTube at the time. And we thought, well, let's give him our take on what he's doing on YouTube. Right? So his management company is going to be on that immediately because that's their world.

It's almost like the real audience for that video. even though it hit maybe 300,000 views, was actually the five people in the Will Smith management office. That's who it was directed at. So they got it immediately. Even like you said, you'll see anything about money. So there was a purpose. You knew going into it that that was your intention.

That was just a better version of cold outreach in an email. Okay, but what about Mr. Beast? Because you had him in the video. How did that happen? Beast came from, I, so we also met yes theory in that way. We made a video about them and that's how we met them. We became very close with them. Yes Theory ended up doing a video with Mr. Beast.

We made a video about Mr. Beast. He saw it, didn't reach out to us. And then I had one of the Yes Theory guys on my podcast talking about the experience of working with Mr. Beast. And right after he DM'd us and he was just like, hey guys, I really like your videos. Can I call you? And I gave my number. And since then, he's just been a super close connection. A guy who's like an amazing mentor.

I think he's a great person to be who he is on our platform because of who he is. And he just has a very vested interest in creators growing, and he's taken an interest in us. And that's awesome. Like, super cool. And so it's very, it's very cool to have someone like that to be able to reach out to and connect with. And so that's, over time, we've built a relationship to the point where I can send him a text and say, hey, when your finger on the app game is done, can we hop on a, on a Zoom call

for our video? and he's like, yeah. And that was really cool and really special. That is so cool. Congratulations. I think it's just the quality that you put in reminds me a bit of that Casey Nystatt style. Yeah, 100%.

Of just, it's, but I almost do, like, I tell you, like, it's too good. It's too good for YouTube. Like, this is like movie quality stuff that you're putting on YouTube. Yeah, I appreciate that. Yeah, I appreciate that. I think a lot of that comes, though, from us having to work. Like, so in the early days when we, When we first started the lacrosse network, I always had this vision of working with Nike.

I was like, I want to work with Nike. You've got to make a video about them now. Yeah. Well, when Colin came in, that was the goal. Like that was our North Star as a business was we have to build something that's elite enough and premiere enough that a brand like Nike would want to advertise with us. And again, this is such an early stage in YouTube that it was really hard to convince anyone that YouTube was worthy.

So we had to make sure that our stuff looked like stuff that Nike would want to put their name on. And eventually Nike did work with us. And when we did work with them, we wanted to use the money to level up and make ourselves look like a TV network. So we always viewed YouTube as just like the Democratic television channel. It wasn't like, I don't think I fully understood

exactly what it was in the beginning. I just always viewed it as that. And so working with brands, working with athletes, you had to have a certain standard of production and filmmaking and storytelling for them to feel excited about who you were. Otherwise, they thought you were showing up with like a flip camera and like saying, hey, we're doing a YouTube video with these guys felt so low budget. Yeah. We made up for it in storytelling and film makes.

Do you ever feel like that works against you though, that you put like 10 days of work into a video and like all of this time? And it just maybe doesn't do as well versus you see some of these guys with like, what's the guy I'm going to? And it's just like 20 minutes of zero editing and a million views. I mean, we talk about that all the time. there are commentary channels that talk about similar topics to what we talk about, and they're just sitting down with a lo-fi webcam, basically, and it'll be a 30-minute video with a few cuts, their thoughts on a topic,

and they'll get exponentially more views than we did on a video where we decided to tackle that topic. So it's definitely something that we talk about. I think we're really interested, though, in finding that middle ground, I think, of where our brand sets apart. and it is unique and someone can look at it and say, wow, that's really dialed.

That feels like a show. But it also doesn't take as long as a TV show it would take to make. Yeah, I'll tell you my perspective. I liked your channel and it caught my attention because you were making videos like you had millions of subscribers, but I think I found you at them like 30 or 40K or something like that. And I was like, why is it so good? I really believe.

And it's like it's too good. And from my perspective, too, like some of these video topics that I do, we'll talk about the stimulus briefly. I will spend like five, six hours compiling like weeks' worth of information talking about the upcoming stimulus package. Meet Kevin goes on his computer for 20 minutes and just talks for eight minutes.

His videos will double my views. Which is, and with no editing whatsoever, it's just him talking to a camera. And I'm putting so much thought into this to make it very concise. Sometimes it doesn't make a difference. And so like you said, there is that fine balance between just

how much work do you want to put in it, How much risk do you want to put in one video potentially not doing well versus really well? So, like growing an audience online, like your goal is you're basically aggregating a bunch of people to point them in a certain direction. And your ability to point them in that direction determines the value of you as a creator. And even if you're getting a million people to watch you, if you don't have that ability, it doesn't matter. And so I think our style, our quality, like we made a video about sports, about, the NFL and about Cam Newton that didn't do well. But it caught the attention of Cam's team. And we were able to get a meeting, get some opportunities, get in the room with them. So you start

to redefine what does it mean to do well. Same thing is like we've talked about our networking ability has come from our ability to make videos and make videos that have a certain quality about them that it catches the eye of people. And they have the same reaction that you have of like, hmm, there's something to these guys that's different. Yes, this video. didn't get a million views, but there's something about these guys that I want to, I want to engage with. Did you meet David Dobrick? We have met David in person, but not after that video. It was prior. And after that, though, he did. So the interesting thing about that video, why David Dobrick laughed so much, is that he pumped that video as if it was a brand deal. He did a swipe up on Snapchat. He did a swipe up on

Instagram. He commented on the video. He promoted it like he was promoting a brand deal. He was promoting a brand deal. I've never seen a video explode like that video. Yeah, and it exploded. And I was telling Colin, like, brands pay, would pay a lot of money for what he just did for our brand, which is really cool. And so again, it's like that the amount of effort that we put into the videos, we've seen like high returns on the investment. But we are trying to find the balance to make sure that we can be more frequent because

that is a part of the YouTube. The algorithm. Yeah. We got a shrine over here above the investment. fireplace. It's for the algorithm. So before we leave, we need to chant you know, smash like button, smash like, but 10 times. The algorithm,

that's good luck. There's two things I wanted to bring up. One was that we do intentionally also film in our car because it feels very like, I watch your video on it. Yeah, and like, it did start because it was just like, okay, this sounds really good in here. But I do feel like that grounds us a little bit in our ability to not feel so distant in our because our editing is very like intricate

and it's important to feel close to your audience and being in that car setting feels so relatable. Now, the second thing is, one thing I really love about what you do is you're talking about such complex topics that to me, like when I'm watching your videos, there's so much value. And I think value goes way beyond production value.

It's the value to the audience is what the true value of the video is. And in your last video, I told Colin about this this morning. I loved that you keep these Easter eggs that are just so YouTube where you said, I think you said, what's up, Graham, it's guys? Yeah.

And I was like, that is YouTube. And that's what I love about YouTube is, you're just catching someone for a moment, and then you go down to the comments, and you're like, did everyone else see that? And it's like, it's just such an awesome thing that I think is just not something that someone on television who talks about money would ever,

they would be like, what are you talking about? Don't do that. It's weird. But it's so good. And it's so relatable. And it's so like, it builds that connection and again that ability to point your audience in a direction because now I'm like it's to save money yeah that's not that's the whole direction save money

hit a light button right those are the two things I say in every video don't spend money guys I think your channel though very recently has pushed us to try and offer more value and get more specific yeah in all of our videos if you've been following lately like we went into the specifics of an influencer marketing deal I don't think we would have done that before watching your channel heavily I just try to appeal to the biggest audience possible, which is a little bit difficult because then you start regurgitating the same information over again.

But my thing is like, what could every 20-something take away from this video that's a little bit different from the last video I did? And here's the thing, too, no one goes and watches my old videos. Very rarely. So I could have said something a year ago. No one watches it because it's not new. So I just repeat myself sometimes, really?

I looked up how many views you're doing in a month and I was pretty impressed. People are watching your library. Not really. I would say probably 80% of the views are from the last 30 days. And then the other 20% is from previous videos. And honestly, I would say there may be 10 videos or 15 videos out of 500 on the main channel. They just consistently get views every single month, no matter what happens. And those are usually the biggest viewed videos.

Everything else, like, I have videos from two years ago that I spent so much time on. There's so much value. But they'll do like 12 views a day. Are they like really topical to that time? No, those are. Those are videos that did really well at the time. It's just that curve that strikes up and then it dies down and then no one goes back

and watches all the videos. So I could remake the same video every year and it's new for those people who never go back and see the old videos. I think what's interesting about your channel, Colin and I always talk about transformative storytelling and how things that suggest transformation and that's why Mr. Beast does so well

is because from the start of his video to the end something amazing happens, right? There's some sort of transformation that you're watching. But your videos are on the topic of money, which is arguably the most transformative thing there is in the world. Like me going from not having money to having money or saving money or like just an increase in money is the most transformational thing that a person could go through, which is what makes your videos so immediate, I think, from a click-through rate perspective. Just like, yes, I'm going to click on that. It is the universal language. Yes.

Everybody needs money. That's something I didn't realize. That's something I didn't realize until I started making videos is like this applies or can apply to anybody. Yeah. Even if you don't think you're into money, like you got to pay the bills. It's also a good topic for, I think actually maybe you could tell us, but I think it's a good topic for YouTube because people who talk about money, there's a lot higher CPMs for them. And there's a lot more people who want to engage with them if you're giving advice to people about or talking about money. Yes, it's hard to stay relevant in that because mostly the principles for, say,

money, personal finance investing are really basic. Only so many times they could say the same thing of invest in an index fund, do that consistently hold long term, build up your credit score. I could summarize everything in a 20-minute video, but then you have to spice things up, especially posting three times a week. Yeah, that's super impressive. The topic, though, that doesn't hurt to be reminded about as an audience member, though, multiple times a week.

There's a feeling of bettering yourself after watching one of your videos, like taking, feeling a little bit more financially secure, even if you have yet to actually take an action after watching your videos. I've noticed, at least for myself, because I went through the same curve of, like, for a few years you're really into like personal finance. Like I would go and Reddit every single day and read like the financial independent subreddit and the investing subreddit and be so into it. After a few years, you're like, ah, it's all kind of the same stuff now and you just stop

checking it and you kind of grow through that phase. But this is something for me, I'm trying to like throw in entertainment too. So you can keep those people engaged to, know at all, but they keep coming back because maybe there's something else or maybe he'll tell a joke. Maybe he'll say, what's up? Graham, it's guys here. And like that keeps me, so, like, stuff like that. Yeah, I think that's the most dynamic thing is when the personality becomes bigger than the topic, then you can talk about anything. And I think Casey did that, right? Casey was just like, Casey can still to this day talk about anything and I'll watch it. And I think that's where,

in my opinion, when you're starting to, when you're starting to catch like onto the algorithm, YouTube and like people are just there willing to watch you but they're there for a specific topic I think the opportunity is to start to build in things into your show like that like what's a gram it skies and like funny moments that happen more often than you talking about the topic yeah so over time basically your personality takes up more of the time on screen than the topic yeah and you lock in a certain group of the audience that will be there no matter what I've been trying to expand I gave relationship advice thanks to Jack Jack Jack set me up

crazy story You want to explain this? I gave this is exciting Marriage advice I don't know if you've seen this video Yeah it was a phone call

interview where a woman was going to divorce her husband Okay Because like High stakes Yeah the husband said And they were like

We need grants The husband literally said He was like Okay so I don't want to marry A woman Who's making less than 20% Of what I make in a year And then they ended up

getting married anyways And then she started making like five times the amount he was making. Wow, tables turned. So she was making like 80k a month. Okay. So he was making 150 a year. Okay. She was making like 20. She was making 20 year. Now she's making 80 a month. So like a million years. And by the way, a lot of people felt that like that story was fake or something. Okay. But completely real. We can't we can't disclose exactly what the business is. It's a very niche business. I would have no idea that this even exists to be honest. Play off camp. Or you know, I'll tell you and just bleep it out.

Yeah. That's really exciting. Yeah. She sells like, You guys couldn't hear that, but what he just said was the most unexpected thing you could have heard. No one would guess it. Hold on. Yeah. 80. A mill a year. Yeah.

Yes. Wow. What are we doing? We're in the wrong business. I know. You would never think. It's just like neatly packaged together. But that's kind of like slime, right?

Yes. Like slime. Like people are making so much money on something. Right. It's like an audience for irrational. It's like there's an audience for everything. Oh, you just kind of. gave them a hint that it's irrational.

Slime's rational. Yeah. Yeah. Yeah. And she started making it a crazy amount. And now of the sudden she's wondering if they should get a divorce. Because the tables of turns. Because the tables are saying, listen buddy, you're making under 20% of what?

Yeah. But the plot also thickens because there's no pre-nup involved. No pre-up. And they got married after knowing each other for three months. Interesting. Yes. So, oh, we'll get your take on this. Yeah, yeah, interesting. He married her, knowing that he was making $150, $1.70 a year. She was making $20. He did not ask for a pre-nup.

Okay. Out of good faith, he says. Now that she's making all this money, she was concerned that, like, I'm making all this money, and he might take half of my business and half my money, and then I brought him on the call, and I said, what do you think about this? Wow, Graham, what show is this? It's not the Graham Steffin Show. Okay. The second channel, the Graham Steffin Show, yeah. Jeff versus Taco Truck Salsa, whether it's Verde, Roja, or the orange one.

For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Haboniero? More like Habinier, yes. Save the everyday with Amazon. beyond. Grab stuff and shove. So I brought him on. I said, what was the thinking behind this?

And he was saying, well, listen, like, in good faith, I married her knowing that if we got divorced, I would owe her as per, you know, whatever the California judge rules. But now that she's making more money, she wants me to sign a post-nuptial agreement, how is that fair?

And so there's a lot, I think they already filed for divorce. I did. I got in too late. I could have saved this marriage. I had gotten it a little sooner. I would have recommended, I think just investing some of the money into marriage counseling

and trying to explore that. And then also I would probably recommend to people who are listening out there. If that's a thought that's crossing your mind before you get married, re-evaluate it. You don't want to base your marriage like it's based on your revenue and her revenue. I hate to interrupt.

I brought that up to him. And I said, like, who says that? He said it was done in just like a joking manner. And she said it wasn't. She shined in. said it wasn't. But he also said that he wanted to, I gotta watch this.

He wanted to marry someone. It was one of the most viewed phone calls that we got on that second channel. Have you guys clipped that out and like put it on TikTok? I feel like that would like so interesting. We'll have to make like 10, 10 parts of it. But he said he wanted to be able to marry someone

who was self-sufficient, who could at least provide for themselves. I kind of got that. That like you don't want someone who necessarily relies on you for everything and at least can, you know, pave their own way. So I kind of get that too.

If he did say it as a joke, the joke is now on him. What can you do? It's not a funny joke. It's not something where you say that everyone is laughing. I can't imagine saying that at dinner with my fiance and her laughing. Yeah. It just super uncomfortable. So funny.

Such a jokester. Wow. Weird. But I totally agree with you when you say it's really important to market yourself and maybe not like the content that you're putting out, but just you as a person as a brand. And that's exactly what we've been trying to do with Graham, right? Like we created a podcast so we could talk about things that weren't so finance related and people could see more raw Graham because on his main channel it's heavily like cut and stuff like that.

Right. That's that's Graham playing a character. Graham. Yeah. To a certain extent. I know, I know. I would say that the main channel, the Graham Stephan channel, is like 95% accurate to me. Obviously I'm hyped up for the camera.

Like no one is that energetic and all the time. second channel is more myself just exaggerated a little bit for comedic effect the podcast is just whatever podcast is right yeah I think you have like a different responsibility to each audience

on the different channels like your main channel actually has a pretty serious responsibility at this point to deliver the information like the information is the most important part is it correct is it easy to understand and as you get to the Graham Stefan show

obviously it's like it's entertainment it just goes downhill from that yeah you're so in debt yeah Your responsibility declines. But that was our purpose of the Graham Stefan show as well because, you know, we started doing reactionary content and as well as the phone calls where a lot of, you know, on occasion we'll have phone call people that aren't really even about finance.

Like the, you know, the dating or the marriage one. And then we also had one where a guy was going to break up with his girlfriend because she cost too much money. And it was $100 a month. Yeah. The title was, should I break up with my girlfriend? Or like, what was it? What do you mean?

She costs in a hundred, yeah. Like going on dates? Yeah. So he's going on a date with her every month, one date a month. Once a month. Yeah. And it would cost on average about $100 a month. Okay.

And then Graham, these are real people, by the way. He's like Dr. Phil on these phone calls. And he sorts it out. And then that's, yeah. This sounds like a dream show for me, by the way. Yeah. This sounds like a blast. I want to have our own time.

What I really envision for Graham on the second channel is to have something like, like Maury. Like, you know, Mory phoenix? Yeah. Of course, yeah. Okay, first of all, it's great entertainment, great trauma. I grew up in the Mory era where you stayed home from school to watch more. And Jerry Springer.

Yeah. Those are my favorites. My mom hated it, though. She hated that show. My dad would be watching. Mori was really good. Yeah. You get like a boyfriend and a girlfriend or something, and they have financial troubles.

They disagree on some, I don't know, their finances or whatever. And Graham would sort it out. I think it's great. I mean, money's one of the biggest problems that. People are relationships. I'm hearing about it. Everyone. No one hates hearing about money.

That's an interesting point that we could do is like, not like marriage counsel. Sure. I'm not qualified. Put it on your website. But like financial matters. Yeah. Some of people think that I'm qualified to talk about this. I'm not.

But that's what we're trying to go. I love it. It's great. It's funny. Like branding Graham more so as a person rather than as like a source of news. You know, where you can see. Oh, I agree. But I think after I started watching your videos again, I was like,

I'm comfortable listening to you give me information. And like over time, it's like you start to develop a relationship with this person that you're like, yeah, you could, you could like, even if I'm tangentially interested in the topic, I'm like,

but I enjoy listening to Graham. Oh, do you know what I mean? Like, so that, that I think is what we're trying to get to you on our channel where we have to get to a point where people are, like what you mentioned,

the day in the life video, it doesn't work unless people are just generally interested in Colin and Samir. And right now, we might be building towards that, but we're, we're quite a ways away from people just being like, throw me anything with these two guys in it and I'll watch it, you know? And that's, it also is kind of like a cruise ship. It takes a really long time to move your audience. Now we've found a format. We're going to stick to this thing for, you know, a lot. What about challenges that you guys can do together? Yeah. Can you see those guys on TikTok where they take a top comment and then they do that thing? Like you go to subway. The cheeky boys.

Yeah, yeah. They're managed by, uh, by, uh, uh, a guy out in Venice. Really? They were just there, yeah, they were just in Venice. Wow. I'm telling you, man, Venice is campus. It's a college campus of creators. Yeah.

Oh, introduce us. Jeez. I don't know. Yeah, we do actually know a lot of people in the creator space, which is really cool. I think also because it becomes very relatable to have conversations with other creators. I think that's so important. So you can empathize with each other and kind of like understand what other people are going through.

Everyone's the same I've noticed. It's all very similar. Did a video with Poceman. Yeah. That was a great video. I sent it in our Slack to some of the people who help out with our video saying, this is what I want to graduate to. The next time we do a video with Beast,

I want to be actually on campus with him. It was a nightmare to do that video. You said something about that, didn't you? The amount of work that went into that video and just the pressure and the stress, that morning I was just like so nervous. It was hard. I also think it was because that's not the type of content that we're used to producing.

So since it was different, required a lot more. You know what I loved about that? You guys did like a breakdown of her staff in that and it was so well articulated and that was one of yeah. Yeah. That was one of the most. It was your idea, right? Yeah. Yeah. Yeah, that was Jack's idea to come up with that and then I sat in Photoshop and just did like the jankiest thing. But you know what's crazy? So you did that. Yeah. Yourself. Yes. See, that's one thing that I'm always interested in is like how much of the process are, you know, creator like yourself who I think is like like you're delivering like expert knowledge in a certain space. You know, I don't necessarily consider you on first glance as like a video editor or like someone who's like proficient in Photoshop, but it's interesting to hear that you're like sitting in photo, like I'm sure a large portion of your audience is not imagining you sitting in Photoshop making those graphics. It's a unique part of the process.

I actually think something that would be really fun as if in certain videos you like the animation's going on and you like pull out of the frame and show yourself actually creating it. I should be doing it. Because like it'll create a really deep connection where it's like, wait a second. Graham's not outsourcing this part of the process. It would humanize you. Yeah, it would change the audience's relationship with you

to know that when I'm watching a graphic, it's Graham who made that. And then you can make that a bit. Like how was my graphic rated? You know, have that be a conversation. We certainly have a bit like that that we're starting to add to our kids.

That's fun. Yeah, that's the reason why I never wanted like a big team or anything like that because it's just been me. And Jack is only now recently full time. Only now. Wow. Welcome Jack to our podcast.

That was 12th ever. 13th ever. 13th. Yeah. But that news was delivered in 12th episode, correct? Yes. That's true. Yeah, yeah.

The main channel I still do pretty much everything myself. Jack and I will deliberate over titles and thumbnails. And we'll sit there for an hour being like, do you think this title? No. Because sometimes you will have an idea for a title on a thumbnail and you'll do it and then we'll show it to Jack. I don't like it. Interesting. So it's crazy.

It's crazy. We now are pretty strict and we won't even make the video if we can't. Title it. Same with me. And thumbnail it. Sometimes, I mean, we have a video that we're making that we want to talk to you about. I mentioned it to you about education that we've already made the thumbnail and it's probably going to come out in three weeks.

So, like we will craft the thumbnail long before. Like literally go out, take a photo, Photoshop it, take a look at it and be like, would people click on this or no? I found the thumbnail is always something you'd do later. For me, it's always a title. Because I will come up with the title first, and then make the video around that title. Got it.

Like, one of the ones that took me a while. Like, I wasn't even going to make the video until I came up with the title, was I finished my duplex renovation, and I was trying to think of a title because I knew this had to be, like, a before and after renovation video, and it was not going to be big unless it had a big title to it.

So I came up with the title after hours of thinking about it, and I thought we thought of a thumbnail. But that was one of those videos. It ended up doing really well just because of the title. And I crafted the intention. entire video around that title. Yeah. Most videos will have to come up with title first.

Yeah. I mean, do you look at metrics on your, like on your videos? Like, do you track? Oh, my. Like, don't, yes. Okay. All right. Yeah.

We know that if it doesn't get a certain amount of views in the first minute, we got to change something. So what we do, our whole strategy is, uh, first five minutes, we'll just see how the video does. Because sometimes they don't send it notifications in the first, like, minute. And it'll be, you know, three minutes in, fine. After five minutes, if we don't see a high enough click-through rate from the notification, we know it's a title. So we'll change the title.

Wow. If we get a big spike, then all of a sudden it starts dropping, we know it's a thumbnail. Because people clicked on the title from the notification, but now they're not clicking through to the video afterwards. It's thumbnail. So we'll play with the thumbnail, and sometimes it's both. Sometimes we'll get just, like, people won't click on the video and they don't watch the video. Well, that's the most stressful part because you have a live video. It's already posted.

You can't do anything to it. And you have to scramble. You have like maybe 30 minutes to nail this. Otherwise the video is done. And sometimes change the thumbnail and it works. We've had a lot of success. And then sometimes you change the thumbnail and title and nothing happens. Right.

I think what's interesting, we were talking to Thomas from Yes Theory yesterday about the ranking system that the YouTube creator studio has. Why don't you explain that to everybody? Okay. So the ranking system basically, when you put out a new video, YouTube ranks where it stands over the amount of time that it's been out against your other videos that you've put out. Last 10 videos. So basically like we

recently put out a video. I think right now it came out two days ago or yesterday. Yesterday and right now it's three out of ten. Good. And what's, it's a really interesting thing because over time it shifts based on how your videos have performed, you know, five days. When your videos live for five days, it'll say in five days and 30 minutes this has X amount of views which ranks it number four out of your last 10 videos in five days and 30 minutes. So it's become this very, they know what they're doing, but you compete so much with yourself. And like, I've been so hooked, we've had a couple

that have hit number one, number one, number one, and then you're like number three, what the hell? Like, just obsessive. It's, yeah, and I have an agreement where if we get a number one, we go get happy hour sushi. Oh, that's great. Seriously, that's our celebration. Hanashi sushi.

Oh, yeah, nice. Graham feels like physically ill if we get a 10. Right. Oh, yeah. Me too, man. Of course. If you start, you don't know who you are as a person. You're like, what is going on?

I seriously believe, like, my channel's done. I'm just, no one watches me anymore. No one cares. There's no future. I literally have to tell them. I'm like, Graham, it's okay. I had one video turnaround, though. I will tell you, there is hope.

So, like, I felt, I posted a Tesla video. Like, the Tesla, what is it, Tesla Model 3? Like, my regrets of buying a Tesla Model 3. That was a 10 by far. I mean, that was how. half the views of like the nine. Right. And I remember that Friday night,

I think we went, we went to a Mexican spot down the street. And I remember being so sad that night. Like my whole night was ruined. I told Macy, I'm like, listen, heads up. I'm not going to be like,

seriously, you think it's a joke. She knows. It's true. But she knows. If I get a 10, I tell her up front, like, listen,

if I'm not myself tonight, it's not you, it's the 10, it's the algorithm, it's not good. And it just, that was a night. The next day,

Okay, now that video is one of the most viewed videos on my channel. It just, the algorithm decided like, you know what, Graham, we know you, we had a bad night. I'm going to make it up to you next week. Yeah, I mean, as a frame of reference right now, our video's been out for two days and, you know, X amount of hours. It's number three. Our Mr. Beast video is number five on this list right now. Wow. And that has 900,000 views.

Right. So that kicked up like five days later. Yeah, the Mr. Beast video. was disappointing when we first released it out and we were like, huh, I guess no one cares. I remember thinking like, well, that's, that's as much as we can possibly do. Yeah. This is the biggest YouTube on the platform.

And we really went for it. Like we gave it a full 14 minutes, a good title. He workshopped the thumbnail with us. Yeah. It was a really interesting experience. And it was just like, wow, if that doesn't work, I don't know what's going to work. And then it just picked up five days later and then just went on a rocket chip. And everything was okay with the world.

Whoa. Yeah. It's probably watch time. Or I'm guessing, what's your retention read on that video? The average reiteration was really good. good. In the beginning, I watched all the way through, and I rarely watched the video all the way through. Nine minutes originally. Wow. Yeah, but now it's a little less. Let me look. Now it's six minutes. Not as good now, but that's across, you know, the past 700,000 views. So, wow.

Originally, it was pretty high, which was, which was great. Should we talk revenue? Do you want to talk revenue? Let's talk revenue, yeah. Okay. How much money do you guys make? What's your household, what does Dave Ramsey say? Household and income. He doesn't say that. What does he say? What is Dave Ramsey's? I'm blanking. A average gross income. That's your household. I forget what he says. Geez, never mind, guys, ignore that joke. Was that a joke? Is this? I was supposed to imitate Dave Ramsey. It didn't go over a while. Edit that part out. Yeah, I think people were really surprised in our how much money YouTube pays this video when we talked about our expenses. I had a couple people text me being like, yo,

why are your expenses so high? Because we said our expenses are in the hundreds of thousands which I'm saying like our total operating expenses like they includes our salaries includes our team our new space that we have.

So you know the reality is like we're now at a point finally where we're able to like actually do this full time as YouTube creators which was not the case over the past three years. We've been operating as like a creative agency we've been like doing

projects for other people that don't have anything to do with our YouTube channel is even a point where we made videos for a real estate company about a building which was super interesting and yeah now we're doing YouTube full-time

YouTube like from an AdSense perspective it's pretty small like I think... Can I see it? Yeah, let's see I mean I got out of $3 in the past let's see this how many people do you have

of working with you. So we have a full-time editor named Jesse. Shout out to Jesse. I know his wife watches this show. Do you know what? Edding software Jesse uses? Yeah, yeah, of course. Yeah, we all use Premiere.

You all use Premiere? Yeah, we all use Premiere. I'm trying to choose what I'm in. Like, transition to. Here's our revenue over the past four weeks. And then you can go to Lifetime. How? How did you?

Look at that. How is how? So do you mind if I say it? No, please say. Yeah, I don't care about this. Let's round it up. 1.4 million views in 28 days, $2,800. That doesn't make any sense.

No, it doesn't make any sense. Can we see the... But it's our CPM. What is the CPM? Our CPM is probably somewhere around $4, maybe $5? Why is it so low? Let's check the podcast. But that's what I was saying, Graham,

is that you talk about money. And money has trades at a really high CPM. But our iced coffee hour is not. Like here. Yeah. Like here, here's the iced coffee hour. Literally,

130,000 views, $1,000. Yeah. And what, what CPM are you guys at? Revenue. Got it. Australia.

Hey guys from Australia. You guys are trading at over double RCPM, almost triple. Yeah, but even then, that doesn't make sense. I think,

even double. Why? Are you, you know why? I think it is? You're not putting mid-roll ads in your videos. We're blasting mid-rolls.

And we just, you are? Yeah. Okay. You just started. Why isn't your ad revenue going up? What? Do you see?

We're not built for. Because even double. Because even double. Well, the monetized playbacks are, what's there? Because they got about a million. Yeah, but they got nine times what we have. Even if we're double, they should be four times. We have videos that also trade at like a $2 CPM.

See, if I show you our CPMs, you'll be really interested in our video called how much money YouTube pays us. Yeah. is a $10 CPM. Our Mr. Beast video is a $4 CPM. So we range in CPMs because basically YouTube's saying how much, like what type of advertiser should go on this? When you look at your channel, like I get a lot of Amazon FBA ads on your channel.

I love this guys. And you're generating like significant revenue on, on those ads because they're paying a higher premium. I don't get it. I don't get it. I don't understand that. You need to be paid. way more. Well, from our, from our beginning days on YouTube, we always said we never, ever,

ever will base any part of our business. We will never attribute AdSense revenue to any part of our business. Like we will never say AdSense covers our rent. AdSense allows us to hire a new employee because it's two variable. So we'll never do that. I would disagree with that because AdSense, I think, my theory is that that is going to be correlated to the algorithm. I think YouTube is a business, obviously, and I think they're going to be promoting content that not only makes them look good, but is also good for advertisers.

So I think if you make monetizable content that also happens to pay well, the algorithm is going to see this and be like, ooh, we can make a little bit more money from this. That's how I see it. And the algorithm is just as variable. Yes, it is. And so that's what I'm saying is that I think that we've never,

we haven't seen it yet. Granted, we're friends with a lot of creators who, I mean, do super well on ads. And I'm sure your main channel is pretty significant. from an AdSense perspective, we've never experienced it, where AdSense is significant. It doesn't matter if we do a couple million views in a month. It doesn't matter if, you know, it's like, again,

we make some videos that do pretty well, and it's just like, huh, not that significant. We've made more money in AdSense this month, even though it's not much than we've ever made more money this month than ever. And part of that I think has to do with the fact that three out of our last five videos have to do specifically with money.

Right. Yeah. So I think that's one thing, but you know, we're lucky to have, a very significant brand partnership with Samsung and that really changes the way that we operate. We also have long-term partnerships with story blocks and a couple other brands and so that allows us to have recurring revenue that then bases like how we're operating as a business and lets us experiment. We've just moved into the direct-to-consumer space with our paid educational course. What is that? It's not sponsored.

Yeah, it's an I'm gonna plug it every time I get but it's a it's a online storytelling course, it's about our process of coming up with ideas and filmmaking and how we basically brainstorm and craft an idea before we turn on a camera. So it's a very extensive process, an hour and a half of content, we're adding to it throughout this year. That is selling at $100 price point. It's been out for a week, and we've been able to convert 265 people to purchase that course in the past week.

And so for us, that's a really interesting model. I think that's where we fit in more naturally. we feel like we are kind of educators. We feel like we're building a relationship with our audience where they are willing to pay to learn from us and to be a part of our community and to workshop ideas. And we see ourselves as being able to turn into

kind of a modern day film school and a modern day media academy. And I think that's where when I look at our revenue, I definitely think we'll have brand partners like a Samsung that's just like we're with them. They're like our ambassador brand or we're ambassadors for them. But I don't see the content that we're making being that advertiser, like ad supported or advertising based.

I think we'll probably move into direct-to-consumer content. So you really want to make this then eventually about yourselves, like where you have your own audience where people follow you for you. Yeah. Well, I think always within the context of, you know, our mission, the mission statement that we have is to educate and empower the next generation of storytellers. And so for us, whenever we're talking about it, ourselves is in the context of helping others become creators as well. So like when we talk about

how much YouTube pays us, the goal of that video is to educate people on how we view creator businesses and how you could diversify a creator business and how you should be looking at it if you are an aspiring creator. And after we made that video, the interesting thing was we had a ton of outreach from career creators, creators with millions of subscribers reaching out about consulting and saying, could you guys maybe consulting? Something I actually talked to Jack about earlier today. Yeah. So that was a really interesting experience

to be like, oh, okay, maybe we do view this space a little different and maybe we do have experiences that are valuable to career creators. Even if they don't result in the best titles and thumbnails for the masses. I mean, to close the loop on like money, like, you know, I think in total now

we've made $12,000 on YouTube ad cents. Okay. Which is obviously not enough to pair of bills. So our brand deal is, are really what we can't say exactly how much of those pay us but you know again our our expenses are in the in the hundreds of thousands of dollars and we're able to I would say you got to post more yeah that's my thing twice a week maybe even three times that's overwhelming to think about that is that is important we're trying to um you know road the the company that has all these mics is

sending us podcast gear and so we're trying to sort out like how can we have a more frequent But the thing is every video has to be a banger for the algorithm. You can't throw in like a crappy episode in the middle of the week because I don't screw up the next video. Totally. Yeah. I'm really impressed with your output. Are you constantly making episodes or do you have days where you're like, I'm going to shoot three today and then we're going to. No, almost never. You shoot every day. Yeah. Wow. Yeah. So we got a new video posting every single day between three channels. And it's just me and Jack. Main channel is just me. We collaborate on titles thumbnails. Second channel, Jack edits. So you edit the main channel? too? Yeah. Wow. Oh yeah and I was editing the second channel until just recently. Start to finish with the first channel. How long does a video? About 12 hours.

The video. So you got to think, but 12. And that includes days where it's just like you just feel like crap and you don't feel like doing anything and you're frustrated and like five hours goes by and there's nothing to talk about. And you're like, it's 11 a.m. now. I've wasted all this time. What am I doing with my life? Should I take the day off? No, I can't afford to do that. Let's keep going. So that includes a lot of downtime like that. But yeah, about 12 hours from start to, like once they hit on the topic from research, planning, filming, editing, title, thumbnail, answering comments, about 12 hours, a video. Reaction videos are easy.

That's Jack usually finding a video. Watch it. That's about 40 minutes. Those are also really fun to watch. I know you did one with a Shelby Church video that I really liked. That one did so. That was great, that was great, because Shelby's awesome. It was just like all in all, a very cool video.

Oh, yeah. I like the, like, the weirder videos like that. Like, that was a bit like living on a boat for $600 a month. Like, I like those over the millennial money episodes. Now, at this point, I like millennial money when they were bad. Right. And in a bad sense, like, people were blown money left and right. Like, really cover someone who's making like $70,000 a year in Los Angeles, spending 80.

Like, that's the person I want to see. Right, right, right. You know, going to the clubs. She's like, yeah, every Friday night, like, I don't know, $100 on drinks, 50 on food, Uber back. That's what I like saying. What do you spend the most money on? Probably food at this point. And even that, well, are we not telling, like, housing?

Yeah, I think just like in day to day. Just day to day? Yeah. Food. I would say. But even that's like like, Macy and I got the cheesecake factory the other night. But what we do is we'll get like a big thing and then split it.

So that was like $30. Yeah, I think food and coffee is just, coffee for me is like I love going out for coffee. That's like my number one. It's not for you. No. You make it.

Yeah. Wow. Interesting. Because you don't like the experience? I think it's a waste of money. That's what I honestly is. But that's why I bring it up because I think about it every time I buy a coffee. I'm like, I don't, wow, this is, like I did the calculation of, how often you do it?

How often you go out and get a cup coffee? Every day. How much is it cost you? You go to groundwork, I'm guessing, right? Don't go to groundwork. But I do go to, uh, Manadis, which is, which I love when intelligentsia was open. I went to intelligence. Yeah. Intelligency was expensive. Yeah, man. That's, that's, that's what I'm saying. Are you working from there? You just go there for coffee. Well, when I was, I would, but like, I, that is a part of my ritual that I'm not really willing to compromise on and I've just like baked that into my expenses where I'm just like I can't I can't not do that it's so easy to not but I'm like that's something I love I can't do I used to go five days a week but it was a mistake like I stopped oh yeah yeah a lot of that though had to do with

quarantine and yeah so I think it's a good thing though because yeah I just started having cold brew at home and now I save that money and it's great the only reason now I spend so much on food and I would say at this point maybe I don't know a hundred bucks a week do you think maybe but how much do you spend yeah maybe maybe maybe maybe maybe maybe $80 to $100 a week just going out to eat is because when everything is shut down and like you're working from home all day long you don't really leave the house like that is your treat to be like okay I'll go out to dinner and we can like you know have a meal yeah so that that's my like my thing yeah is doing that but otherwise like for coffee I just think it's a waste of money

yeah I don't see the experience of it unless you're going to work there or unless you're going to meet somebody and it's like a hangout spot fine but also I believe for a lot of people I'm not accusing you of anything, but for a lot of people... Feels accused of it. Yeah, yeah. I think you're about to accuse me. But for a lot of people in this area, no, I'm kidding. No, for a lot of people, when they spend money on coffee and they just figure, you know, it's what's five bucks, six dollars every now and then.

Usually they let that spill over into other areas because it's never usually just the coffee. Interesting, Graham. It's the coffee in the biscuit, or it's the coffee and something else. Or I went to coffee. Let's spend a little money over here. here and you go and you get one of those little food things. Ramsey, please. Wow.

I didn't think I was there. I thought there was someone outside. I can't see rattling the door and I was like, oh my God, guys, what are we about to go through together? Oh my God. Is Graham doing like a prank for us right now? This cat is just, he's, oh, hey, Macy, it's fine, we're going to open it. This is Macy.

I'm Macy. I think we met on Saturday, yeah. So anyway, so back to my point. What I'm saying is this. It's same thing with when you just go and like you buy a new shirt. It's never just you go and buy a new shirt. It's you go and buy a pair of pants with it. You go and buy a new car.

It's never just a new car. Then it's like, oh, let me get some of the upgrades. You buy a new house. It's like, let's buy a new furniture. It starts with the coffee and then it's always little things here. That's usually how it is. I had that feeling when we first scoped out renting this new studio.

Like, as I was financially planning for it, I was like, all right, we're going to sign a year-long lease, so I have to be prepared for that. But then additionally, when you get a new space, you have to get things in that space. And additionally, when you're video creators, we also want to make the sound as good as possible, the lighting as good as possible. And so I think a lot of times when I was younger, I overlooked that, that, okay, I'm renting a new space and that's the cost, is the rent every month for the next 12 months. But then you start to recognize, like, there are so many costs associated with having this new studio. that you actually have to plan for in advance. And I think that is, yeah, that's just something that happens.

And I never thought about that with coffee, like where if I'm going out for coffee every day, I'm like out and about, which means I'm probably more likely to then make another purchase. And, you know, if I'm comfortable spending five bucks a day, what's another three, what's another five, what's another six? And then it adds up. That's super interesting.

That's why I like the home office so much. So I'll show you my studio after this. But it's just that room right there. And then this. That's it. And in my previous place, it was the garage. I just transformed the whole garage into a studio. It was awesome.

It just saves a lot of money doing stuff like that. Yeah. Well, I have a question for you. If we can ask you a couple of questions. You can ask me whatever you want. Great. So speaking of saving money, we just watched your video today about you not going to college.

Oh, that was an old video. Yeah, watching the old. Yeah, yeah, yeah, yeah. Watching the deep tracks. And curious, about your position on like what's happening with college now. Obviously it's a very different situation. A lot of this college is Zoom based, but tuitions are kind of staying similar.

So what is your position on or like what do you think about? I think it's stupid. But now I'm very biased on college because I just, I was, I always had an aversion towards school. I hated school. I just didn't get the point. For me, my mind works like very practically. It's like, how was this going to help me?

get my end goal, whatever that might be. And if this doesn't help me do that, I'm just don't see the point in it. Uh, so for me, it's college seems like it's a waste of time, it's a waste of money. That's how I felt. And a lot of what you learn, at least, for me, it was online. It's like watching YouTube videos, like reading the internet. If there's something you want to know, just Google. You could Google whatever you want to know, and there are people talking about it. You want to network with people who are doing exactly what you want to do. Biggerpockets.com for real real estate investing. There's stock market forms out there. Whatever you want to do, there's a community around it online. I feel like you could learn.

anything you want to through these people. But that's what I think. I think college is a waste of money. And I think especially right now, people are realizing like, wait a second, I can learn everything I need to online. It can help in certain industries. I think if you want to be a doctor or a lawyer or you have an end goal where a college degree just opens a door for you. But I think for most people, if your goal is just, I want to make money or I want to

be my own boss and I want to do my own thing, I don't think it's necessary. Jack might have a different opinion on this, though. Yeah, I think that college I obviously like plays it with a little. a little bit higher of like on the important scale like I think college is is very important for a lot of people and I think if you don't necessarily know what you want to do college has like benefits and it also and maybe it doesn't make sense but I think that like overall even if you're not learning material that's necessarily applicable and like a specific job having a degree shows an employer that you have some sort of discipline and you have like maybe you're like you have good enough work ethic and

obviously if you graduated from like a better college, then they say, oh, this guy's worked hard consistently throughout their entire life. You know, maybe they're very reliable in the workforce. I think, yeah, like, I think college is a fairly important thing. I mean, yeah, I had a blast in college. So, but I'm very intrigued now or I wasn't that great of it. I was actually, I was not a good student. I couldn't do well in the classroom, but I liked being, I liked the social setting of college a lot. And like my ability to just like make friends, and network and like a lot of those people I'm still really close with. So that was a really fun part.

But for me, now when I look at it, I think I would have taken a gap year probably and re-evaluated and like given myself one year to evaluate if I should go to college or not, which I think probably will start to happen more now. I think you'll start to see more people take a gap year, especially after this. I want to see YouTube make a YouTube academy. If you want a skill set, what YouTube should do is create a whole course on it. Like you want to be a plumber, for instance. You could watch these videos at the end of every video.

There's going to be a test. At the end of that, there's going to be like a whole, you know, something you could do maybe in person to prevent cheating, like the real estate exam. Like it's all done online. And then you have one state test, which is monitored. Google could seriously, like, pump out their own, like, graduates if they really wanted to. For coding us, but, like, anything. I think that's something that we'll actually see is, like, the partnering of, like, Google with universities.

And Scott Galloway has talked about this. But about, like, Google, partnership. with MIT to offer remote online certifications. Granted, it's not going to be for probably like plumbing. But they can just scale their business that way. But here's what I did. I'd never understood too. Like, let's say a professor.

He's giving a lecture to 70 people. He could do the same thing online and 200,000 people can watch him. Jordan Peterson was one of the people that mentioned this. He just, he was a professor, right? And he was giving lectures and realized that all of a sudden he can make videos on these topics and reach hundreds of thousands or millions. millions of people with his video. And it got to a certain point where he just,

there wasn't enough value to give in person because his time was wasted instead of putting himself online. But the challenge there is that like a lot of educators aren't entertainers and a lot of entertainers aren't educators. So I think bridging that gap, the few, the select few who can do that well, I think can win.

So here's what I'm going to say. To educate, you need to entertain. Because otherwise people are going to zone out. I think even the best professors. Yeah, that's true. That's true. Oh yeah. Of course.

it. Do you consider, have you ever thought, because you're essentially a personal finance professor, have you ever thought about offering a course behind a paywall? I do, I have two. Oh, you do? Yeah, so we have the YouTube Creator Academy down below in the description guys. And the Real Estate Agent Academy. I'm glad you asked about it. There was a layup. Yeah, that was a layup. Oh, and we have the mentorship program, link down below in the description where you could talk to Jack and I twice a week. Jack three times a week. Link down below. If you're going through a divorce, all these guys. Marriage counseling, too, whatever you need. When did you start doing that? Oh, geez, that was the scariest thing. I waited until I

had 100,000 subscribers before I monetized a single thing. I was running ads on the videos, but I chose purposely never to sell anything until I had 100,000. Because I wanted to prove that, like, I wanted to do this on my own, get to 100K. Shortly after 100,000, I came out with the YouTube, no, not the YouTube, the Real Estate Agent Academy. And that was a program that would teach people how to become a real estate agent and grow their business. And that was the scariest thing because I made fun of people who sold programs on YouTube. Like that was my thing as like, I'm not going to be that guy who sells programs. And I would poke fun at them. And I'd like, you know, call them out. And then I realized like, wait a second, it's not all scammy. I paint,

I put myself in a corner now where like it makes sense. People are asking for more content that just doesn't make sense for me to put on YouTube. That's too niche. I'm spending all this time doing this. So I spent six months creating this thing. And the amount of work that went into that was a nightmare. It went live. So I got an email list. So what I did, created an email list from Mailship. And I said, for anyone who's interested in this, just put your email address down below.

I think I got like 800 people who signed up in like a day. And I sent out this email blast. I priced it $497. And I think I offered $150 offer, like something like that for the people in the first 24 hours. Guess how many sales I got out of 7,800 people? 650. 650 people? Yeah.

No. That'd be a crazy hacking version. 300? One. Wow. One person. Why do you think that is? Do you think the price point was too high?

Price point was too high, and I didn't understand what I was doing. So the discount was not enough. The email list, about half the people even opened the email to begin with. It was really no urge. Like, I made so many mistakes with this program that I fixed them on the next one. But yeah, even to this day, the Real Estate Agent Academy, was probably the most intensive thing I've done in terms of information and content.

But it's too niche. And there's just not that many people want to be a real estate agent. And I just missed the mark on marketing and just everything that I then fixed on the YouTube Creator Academy. So the Creator Academy is the most successful offering you have. And where do you sell that through?

Is it through your website? Oh, that's your teachable. That's your teachable. Yeah, 99 bucks a month on Teachable. 99 bucks a month? Yeah, for Teachable. Oh, wait, for the students? No, no, that's what I do.

That's my overhead. What's the cost for the students? Or like, what's the price? So it ranges. 397 if there's no sales. I like to do a sale every now and then on like a major holiday. And I'll do, I think it's $200 off. So we'll get it $197 on like, those are usually like the Black Friday sales Christmas.

Have you ever thought about like a membership where it's like recurring? Yes. That's why we have the mentorship group down below in the description. Another layout. Yeah, that was another layout. So that's something, so that's something too that I read. realized is that I was doing these, like the YouTube Creator Academy, the Real Estate Agency Academy, typically what most marketers would tell you is that you have like a low costing

like under $500. Yep. To get people in. And then I'm supposed to have an upsell after that where they buy the $397, let's just say. That's the biscuit with the coffee. Right. And then I'm supposed to offer something at $15 to $2,000, like some premium package. And then that's a funnel to get people to spend $20,000. Spend $50,000. So far, I've just been against that. Usually I find that just be a little sketchy. And from what I've seen a lot of people, it's just, I don't feel good. I want to offer like, here's the price you pay.

It's everything you need to know. There's not going to be like, ooh, no, now, do you learn more. You need this. Yeah. So, and because I didn't have anything else on the back end that I was supposed to have, created the mentorship program, or at least it's recurring. But that's also a lot of time that goes into that too, because it's a community of people.

Oh, that was a Zoom call I did right before you came here when I said. I had the live show at the 6thal 6th. That's every Thursday for 5 to 6 p.m. and every Sunday from 9 to 10 a. No matter what, I'm always doing this. And how many people are on those? It depends usually. Like worst case, 20, most 40.

Wow. That's a lot of people. Yeah. That's cool. That's awesome, man. It's a fun community. And it's just like, now you become friends with everybody because you see them like twice a week

since the beginning of the years when he started this up. So, like, you have to think twice a week since, I don't know, seven months ago. You get to know these people. And like, you start to become friends with them. Very cool. And is, do you see? see like direct to consumer content offerings as a big path for you in the future? I don't know.

Because it's a lot of time to create something. People have asked me to make like a house hacking course or like a real estate investing course. I just don't have the energy to do it. I was so burnt out from the last one. I mean, yeah. Yeah. It's like making a movie.

Yeah, it is. It's like making feature film. Yeah. It's really difficult. Well, for my YouTube one, it's about nine hours of content. Oh my God. And it's a similar format to like my YouTube videos. So imagine me.

making like nine hours of YouTube videos. At the same time as you're making YouTube videos and planning it out and having it be good because my biggest fear is that people buy is like this shock. I was terrified the night before we went on life. I was terrified. I was so relieved to see someone be like, this was awesome.

I was like, oh, thank God. Oh, yeah. Thank God. Someone thought it was good. Oh, yeah. But I've always felt like if they buy it that let's say 300 bucks, you have to give $600 worth of value.

I agree. Because if they get what they pay for, they're going to be like, because they know what to expect. But if you exceed their expectations, patients, that's when they're like, this was really good. Right. So, yeah, I've burnt out on that. Maybe at some point I might do it, but I just physically,

I can't put myself mentally, I would go nuts. What are your, like, maybe you've said this on your channel, but I'm just curious, what are your goals with YouTube? Like, where do you want to figure it out? I don't know. I want to not burn out. It's number one. I want to keep, I want to keep this going as long as I can. And I look at people like Kevin O'Leary, or like Mark Cuban, who would become, like, these personalities, just them.

So I really like that. but I also want to do more than just be in front of a camera all the time. Like, I think at some point I'd want to start a business. I don't know what. Something about saving money or like credit cards or something like that. I just don't know what it is yet.

Financial Freedom. What's financial freedom? Oh, you know, that was Jake. Oh, yeah. Sorry, that was a bad joke. It was a very YouTube specific joke. Anyway, didn't land.

My Dave Ramsey joke didn't Landy, so we're even, though. That's all right, we're even. Yeah. I don't know. I feel like a business would be the next vertical to go to because now it's like, you have an audience, and there's no marketing expense on that. And if I could create

something that saves people money in some way or another, like it's a no-brainer. Like, I look at the honey app, for instance. Oh, yeah. And I'm like, that saves money. I want to make a honey app. And you look at the amount of work. And my other thing is, too, I hate being, like, really stressed out. So I like, like, my current schedule,

I'm a little bit of stress, but it's manageable. Right. But I like just being laid back and just like casual. Me too, man. That's something we've been talking about. Like we obviously there's so many directions we can take what we're doing right now and there's been a lot of people who have contacted us and want to do something. And you just have to evaluate the lifestyle.

Yeah. Because it's a tradeoff. Like at the core of it, yes, money is a currency. But time is also the actually the most significant currency. Because you can never get it back. You can always make more money. Right. You can't make more time.

Yeah. Yeah. I think it's more important. now for me is this personal fulfillment and feeling like I'm at least doing something that when I'm gone people would remember like oh they grant step and yeah I save some money and you know

because of his advice yeah that's what I want you know but it's doing something a little bit more significant at some point in the future but right now it's like I just want to keep going and expanding and growing I don't feel like I'm done growing yet on that to move on to something else quite yet right how are we doing on

are we missing anything we're at 1.30 on time which is fine. How many mid-roll ads have played at this point? We honestly, we don't load these up with ads too much. So one thing that I really like about your guys' content is how you do deep dives on specific creators and why they're so successful in their space. What would you guys say about Graham?

Why exactly you think he does so well in the finance community? And if you guys could give Graham any advice on how he could better market himself or grow his channel brand. Cool. Love that. It's fun. Yeah, I think to start the success comes from the value that's in each video and you've stuck to a similar audience each time. And like Samir said before, it's so transformational.

There's nothing more transformational than money and having more of it. And so I think that's where I would start with with you with why it's so successful. It's because there's so much value and it has to do with a topic that's so transformational for so many people. I also think when it comes to the content that you're, like when you're making a video, one thing that we talk about is like you want stakes to rise over time and so when I'm watching one of your videos I don't want to click off because I'm there for the long haul I'm there to hear every bit of information that you're telling me and it typically culminates in the

piece of information that I was there for but that might come 17 minutes later and because of that your AVD is high and when your average view duration is high you're I mean like people are sitting there listening to you talk potentially look at at the screen and like looking into your eyes and hearing you talk for 20 minutes, that develops a relationship that is different from a lot of personal relationships. It's pretty rare outside of the context of us. We've been sitting here for an hour and a half talking to each other. But outside of that, there's only a few people in your life that you listen to.

That's true. For 20 minutes and look into their eyes. And that develops a very intimate relationship with an audience, different from a channel like ours that's like heavy editing and you know you're getting a very edited version of kind of us and our storytelling you're getting a pretty raw version of you and I think that keeps people coming back and then when you pair that with the concept of the value that you're delivering and the fact that you can change my life when I come to your channel if I watch your channel over time like you said if you save me money you've just changed my life so I'm actually investing time in watching gram

and coming out on the other side a better version of myself it's the most transformation Right, a sales pitch for this. Jeez. So I think when you look at the value prop of watching your channel, it's all there. Right. And I think that's what's so dynamic about why you've amassed millions of people watching you, of course, is because of all those things. I think your next frontier is understanding that people are sitting with you for 20 minutes

and pushing the limits of your own personality and your own personal touch into the videos. In what way? I think just adding a little bit more about, like we talked about before, of like making yourself bigger than the topic over time. And that's not immediate, but I think there's a world where people start to get, like where you can, like these types of podcasts and stuff,

having this format is really smart because you can have a raw version of gram. And then as you add in more of your personality into your main channel, it's going to convert audience members over to this channel who just want more gram. Yeah. Because once I'm used to having like that 20 minute dose of gram three times a week,

you're delivering me topics about finance, about how I can save money. But over time, if I'm less concerned about you saving me money and more like I want gram five times a week, then you're going to convert more of those audience members over to the other channels. That's interesting. And so that's what I would say is going to be the X factor of converting, having three channels that are all like significant at the same scale as your main channel is when your personality outgrows the topics. That was really well said. Jeez. Yeah,

seems like you like recited that. Yeah, you plan that out, I wish I could talk like that. Did you touch on relationship advice? No, that is also another thing that's great. As much relationship advice.

I think that's the other thing because I think money and relationships are probably the things that everybody will go through at some point. And I think those are the biggest talk. That's why people watch Jerry Springer

and Lori and Dr. Phil and they love to be like that fly on the wall. Be like, look how disfewing. functional this is. I think I kind of want to see you go through more experiences too as an audience member. Like I love me personally. I thought the Pockeman video was so cool because I got to see you outside of your normal environment. And you were going through an experience. I think watching you go through an experience like it's why I don't know like it's why like cooking content is fun to watch because you're watching someone take something from nothing to something. Yeah. And it's why like some of those

videos pop off on YouTube like turning $1 into $1,000 or something like that. When you mean experiences, What do you, what do you? That's kind of what I mean. Like, new types of content? Like, can you, can you, you're giving me a lot of information. Yeah. But can I watch you discover new information,

which then allows me to discover that new information? Right. So when you went into Pokemon's house, I'm discovering new information at the same pace as you discovering that new information. You're the vehicle for me to discover new information. Okay. That is an example of an experience.

So if you could do that more with, like if you pick a topic and you're like, okay, this is a topic where, I could sit and tell you this, or this is a topic where I could go through the experience and show it to you. That's cool. That's where I think, like, if you add that format in, then I'm getting to know you better because naturally, you know, when you're interacting with Pokemon, I'm getting to know you through that experience because I'm watching you interact with someone else. That's well said. Yeah.

Well, we plan to do more like that. That's exactly one of the reasons why we did the Pokeyane thing is because it was totally out of the ordinary for Graham's type of content. And we wanted to... traffic, I mean, yeah, yeah, totally different than any money related thing. We wanted to just introduce Graham's, like, finance-heavy audience into a different kind of video and see if they liked it. And if they did, then that's great because that means that Graham can do what he wants, and he'll still get views because he's Graham.

Totally. Not necessarily because he's consistently putting up the same, like, informative videos. You ever watch The Prophet, Marcus Lemos, his video? No. I called it a video. It's a television show. But anyway, it's basically like he goes into, struggling businesses and helps them turn things around.

But he gets into like the nitty gritty of like their P&L sheets and like how it all works. It's a really fun video to watch. All right, video again, it's a really fun show to watch. My fiance is not interested in business in the least, but she's grown to love Marcus Limonis and we'll watch him turn around any business, anything. Kind of like Gordon Ramsey with his business or Mike Rowe with their jobs. Exactly. It's just like when that host becomes bigger than the subject of the video, then it's like

Myth Busters. The audience gets interested in whatever the host is doing. Yeah. And that's like a really interesting turning point. Yeah. So, yeah. All right. Well, that's what's next, I guess.

That would be a good segue. That would be a good transition into whatever's after that. Yeah. Like if you could, if you could, I think a really cool series, it would be really tough to develop and you'd have to have people who are really interested in it. But if you came in and helped, you know, creators or a person save up for something. And it was a series that happened over time. We want to invite random people where I could go over their finance.

and just roast them. Like, I want to be Judge Judy. But like help them. But then. No, no, no, no. Roast them first. That sounds like a second channel. Roast them first and then help them out.

But if episode one, yeah, if episode one is roasting them and then you set financial goals and then you track those with them over time and you get them to the point where they're saved enough to do something amazing, like that's going to connect me to you times 10, right? Because it's like, whoa, I just watched Graham go through this experience. I saw his how he interacts with people. I saw him at his, you know, when he's angry, when he's. sad when he's like once you get those human elements added in then it's like well i'm really connected to gram now got to start a daily vlog yes that's i mean you probably could do it we can't do

that that's so boring for us yeah it's really hard it's me sitting in a computer for like every day all right guys now i'm gonna sit yeah yeah be interesting just to live stream that 20 like not 24 hours a day obviously but like nine hours a day yeah i just have a camera just always going totally yeah to make the podcast better. Nice coffee hour? Yeah, this. Yeah, I would recommend, similar to what Samir's talking about

for your YouTube videos, but coming up with some structure and some format around them that make the format of the show itself almost more valuable than the episode, if that makes sense. So that, like, the audience has an idea of what to expect from each show,

whether, like, you know, at this point, we know we're at the halfway point and at the end we always answer this one question from a viewer or something like that. Like just having a better understanding of where it's going to go with some branded moments

so that as an audience member I know where I am. It could be something like you guys are mentioning how much money the show has made if you let the guest invest in like 10% of how much you've made in something and they get to choose. I don't know, just like fun things

and like the audience. And maybe save that amount towards the end. We could invest that in something. Yeah. Really speculative. Because that's interesting if you invest it and then week over week you're tracking something. And like the audience can actually play the game too. They can look at how the stock's doing.

I would do that. I think that's really fun. And if the guest can chime in and do something with it, I think that's really interesting. So like those interactive segments where there's three people or there's three groups involved in the podcast. There's the guest, there's the host and there's the audience. So how does the audience get involved in what we're doing? Do they submit questions in advance? Do they get to chime in on where the investment goes?

Do they get to guess how much money every week? Like, what is that element of... It's just like building more IP around the show. Right. Yeah. So that even if you have the biggest guest in the world, they still are here to fit into your show. Right.

Yeah, I've been wanting to throw in some recurring segments. Exactly. It might have been pretty weak. Like, for example, every single week, we do an update on, you know, how much money the podcast is made. And then I also do an update on how my options trading has been going because I started doing options trading at the beginning,

which is kind of investing. at the beginning of the podcast, and then I give updates every week, which, by the way, guys, I'm seven for seven. So I haven't lost money on the, yeah, seven trades,

all seven trades that I've done. So we had an idea. Every week, I think it would be fun that Jack brings on a tender date. That's a great idea. There's an idea. Or you get to pick his date for the week

or the audience, I don't know, something fun like that. That would be, yeah, we're joking about that. Yeah. Yeah.

Graham gets to pick your date for the week. Yeah, that would be interesting. Yeah, or Graham gets to, or the, Or the guest gets to respond to, you know, gets to go into your Tinder and. Have them ask questions.

You have to ask the Tinder date. That would be super fun. Like, awkward. People are going to be brutal. Whatever the questions are, you guys have to tell. Yeah, or like you hand us your phone and we respond. We operate as Jack for the hour that we're on the show. Then there's a double narrative happening where we're operating Jack's Tinder and he doesn't

know what's going on until we give him the phone back. And then he has to recap. I think it would be funny. That's right. For me, I would think it's really funny to watch like a Tinder date meet in person. Yeah, like we're sitting here and she just will walk me in the door and sit down like, hey, how's it going? Like I'm Jack, nice to meet you.

But then again, like one thing I've thought about this, right? Like one thing, once Graham brought it up, one thing that I'm worried about is when Graham and I do, Oh, you always does this in the most pivotal parts. Tension is rising, yeah. Oh, I was saying that I'm just worried, like, I think that would be a really funny concept. Maybe even like talk finance with the Tinder Day, which is the most cringy thing to do. But I think it would be really funny and just weird for the viewers.

But I'm so scared that, you know, like if we do go out of our normal kind of content here, maybe people will tune out because a lot of people are like finance diehards. Like they really, really come for the finance and that's it. I remember in the beginning when we first started posting podcasts, a lot of people were saying like, oh, we just want to hear more about investing and stuff like that. Like, that was a pretty common critique of our podcast. And I'm scared if we do stray away from finance that maybe people won't, you know, they'll tune out. Like, I know it's a good idea, but at the same time, I have this doubt, you know?

Yeah, people really like finance. Yeah. They really, yeah. In this business that we're all in, there is a reality also that the audience is right. You're right, but the audience is also right. And you have to find a bit of a middle ground, but the audience typically wins if it's a product, right? Yes, I agree. and if it's a business.

So if you have a channel, like if this channel for you is like, this is where I get to just be myself, I really enjoy this, then it's one thing. But if you are trying to say, hey, we want to make, you know, we want to make this into a product that's monetizable, then you do have to listen to the audience a bit and say, okay, let's root it in finance, like those things that we talked about where top of the show, you announce how much money there is, you evaluate which stock you're going to invest it in or how your stocks are doing

that you did invest it in. This one's not important. There we go. Oh, wow. You know what? Let's finish up on this one. Yeah, so that's what I would say.

It's like if you root it in finance, then you can build on top of that. Yeah. Yeah. Ask the duck, duck question, duck horse question will end up there. Oh, yeah.

We used to do this every podcast. Would you rather fight a hundred duck-sized horses or one-horse-sized duck? Mm-hmm. I would go 100 duck-sized horses. Yeah, I agree a hundred duck-sized. Everyone is. So we've got to find a new question. Everybody is saying.

How many could you take? I think I'd think. would just be able to go for a while, you know? Like I would recognize that that's going to take a long time. Like 100,000. It's also a horse, which are pretty beefy. Right, right. Yeah, but it's, it is muscular, but it's like,

it's duck-sized. It's a lot of time of horses. Maybe I'll go duck, because I feel like I could like just focus in on it, run away, get a little bit more strategic because I only have one enemy. Yeah, but horses are massive. Right, right.

It's a big duck. All right, well, that's it for the 13th ever episode. of the iced coffee hour. Thanks for joining us. Our guest is Jack and what was your name again? Graham. Graham. And Graham, thanks for coming on the show.

Tell them about the two free stocks that they could get down below in the description when they deposit $100 on a Weeble because one of the stocks is worth $1,400. Up to. Check out the description to see what Graham just said. And they could join the mentorship group. You could join the mentorship group.

You can do all kinds of things in the description. You just hang out there for a bit. Click some links. see what happens. So with that said you guys, smash the like button, subscribe, add us on Instagram, social platforms and everything. Oh yeah, just tell them to smash the like button. Smash the like button. Smash the like button. Yes. For the YouTube algorithm. Yes, for the algorithm. Algorithm. Yeah. Cool. Thanks guys. See ya. Till next time. Oh, we gotta work on a thumbnail really quickly. Oh yeah, yeah.

Yeah, yeah. Would you mind clicking off a... Is this the first time we've had four people? This is. Yeah. Exciting. All right, I'll figure out how now this works. There we go. Cool. Oh, what I wanted to do is you guys intro, the iced coffee out. Sure.

You guys, please? So wait, we should, Graham, like, we're out. Oh, we're out? Yeah.