The Iced Coffee Hour - “I Lost $700,000” – Why Mike Majlak Is Single, Won’t Buy Real Estate, & Can’t Leave California

Episode Date: June 22, 2025

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Starting point is 00:00:00 This episode is brought to you by Tellus Online Security. Oh, tax season is the worst. You mean hack season? Sorry, what? Yeah, cybercriminals love tax forms. But I've got Tellus Online Security. It helps protect against identity theft and financial fraud so I can stress less during tax season or any season.
Starting point is 00:00:20 Plans start at just $12 a month. Learn more at tellus.com slash online security. No one can prevent all cybercrime or identity theft. Conditions apply. I remember having to, like, put two bucks and gas into my gas tank. And so I see money as security. I know that I have gas for the next 20 years. I never thought I was going to have anything, bro.
Starting point is 00:00:42 Take your keys, mom. You have a brand new car. I think people really expect stuff to just happen, and they don't see the work it takes to get there. Well, obviously, you're very successful. Would you have become successful regardless? A thousand percent. Everything that I do in life to an extent is,
Starting point is 00:01:00 finesse based. That has always been my forte. So as far as like the combo of me and Logan is concerned, he's always been the strategic mind. He's always been the pull and I'm the handshaker. My true wealth is in network and access. How does someone get started networking like that, assuming they have no connections, no podcast? They just want to meet great people who are levels above them. I think there's two things you have to do. I think one is you have to understand. And welcome to the podcast. Really appreciate it. We had a bit of a back and forth online I saw. You lost $700,000 on a house. I reacted to it. Then you reacted to my reaction. What happened with the house? It was a dream purchase of mine. And I saw all the videos, obviously. And I'm trying to remember, like, what things you were right about and what things you were just like making assumption on. Because you're usually pretty spot on. I think I broke down your income. I tried to based on what your monthly mortgage payment would be, assuming you like, 25% DTI.
Starting point is 00:02:03 I worked backwards to try to figure out what you were making. What was the number that you came up with? I think it was like $2 million a year, give or take. No, it was $3 million. It was $3 million. Oh, because of taxes. That's assuming that you maxed out the house purchase based off of your income. You also could have bought something, you know, lower.
Starting point is 00:02:21 I could, yeah, I could, uh, it's, your, that assumption is probably at the time was probably pretty accurate. Yeah, I listen, I went into a peak. out LA market. I wanted to make a purchase. I had the means to make a purchase. I, I, you guys have never seen me buy a Lamborghini, although you do like the car that's outside. We can talk about it after, but what do you, what do you drive? I got an RSQA and I did a build out with a opt performance from Germany. So it's an RSQA R. It's like a one of one hundred. I love it. It's gorgeous. I could hear it pull in. It's really, it's great. But still, I mean, I just haven't made a lot of those
Starting point is 00:02:53 big purchases. And I, you know, at my age, I try to be a little bit more safe with, with the stupid that I buy. So when I went into the market in 2021, 2021 to try to buy a house, I kind of came out looking for like a $2 million house. And if you're watching this right now from like a non-L.A. market, you would think like, wow, that would get you like a pretty nice, like that doesn't get you in the door anywhere in L.A. Like it will put you into something that you, I just didn't really want to be in. So the budget just kept going up, up and up. And I found that house. And I ended up getting into like a bidding war with like, I know Stasi was like bidding on it, like a bunch of other like creators. It was just this really beautiful like Canyons view. And I mean, dude, that's a $3.5,
Starting point is 00:03:40 $3.6 million house. And by the time my realtors were like, you got to come in with a strong offer. Like we want to go in at 4.1,25. And I was like, dude, whatever, man. Like, let's do it. And so I get it. And it was, I realized pretty immediately like, I was like, dude, I'm going to get rinsed on this. Dude. I just bought at the height of the market. It things started to correct right after I bought it. And some things happened that forced me out of the house in a time that, you know, I would have liked to have continued holding it and letting equity grow in it. And I was, I was kind of forced to get out of the house quickly. And I got just rinsed on, you know, on the sales.
Starting point is 00:04:20 The agent fees, basically. And also, we should clarify. Yeah. You should clarify. Yeah. You didn't. He's an ex-realist. agent. But you, you didn't clarify
Starting point is 00:04:30 that this is not anything that you did that then got you kicked out. Correct. Because people are going to assume that like something went wrong with a neighborly dispute or no financial thing. I mean, I'll put it like this. Okay. When I sell my business, I want the best tax and investment advice.
Starting point is 00:04:48 I want to help my kids and I want to give back to the community. Then it's the vacation of a lifetime. I wonder if my out of office has a forever. First center. An IG private wealth advisor creates the clarity you need with plans that harmonize your business, your family, and your dreams.
Starting point is 00:05:07 Get financial advice that puts you at the center. Find your advisor at IGPrivatewealth.com. At some point, I'll get a little bit more granular on it, but it became a little bit of like a security risk. If you don't know about what goes on in L.A., like if you're going to be a creator or a celebrity or an athlete that lives in like a non-gated neighborhood, you probably need like some pretty heavy security at the house. And even though I'm somebody who has nothing to steal, I don't, you know, this is my watch. You know what I'm saying? Like, do you want my rubber van?
Starting point is 00:05:40 Like, it's, you just, you need to be cautious. And I wasn't as cautious as I could have been about how the home was purchased and how I shot around it and stuff like that. And it became a bit of an issue and at some point maybe I'll be able to tell those stories a little bit more clearly, but I was basically forced out because of the conditions of the city and just the culture out here and how things happen. And so, yeah, for security, is there anything you would have done differently in the future? You know, there's like a whole like play out of, of how you're supposed to like defend a home. And like there's like deterrence, there's, you know, monitoring.
Starting point is 00:06:22 there's, you know, acute safety measures. And a lot of those, I did to the best of my ability, but I just, I just, there's just only so much you can do. You know what I'm saying? And it's like, it's like you, in other states, you know, there's a little bit more response and a little bit more penalty. And L.A. is just really the Wild West. I don't know how much time you guys spend here,
Starting point is 00:06:47 but you guys see what's going on at this current time. And it's our, we've got a, we've got an extremely weak, um, government and an extremely weak, uh, police force as a result of that government, you know, they're kind of handcuffed. And it actually sucks to watch it. I'm talking about it here in California, not as a whole. Um, it actually sucks to see it because a lot of the cops can't really even do their job. They're, they're handcuffed. I mean, we've had, we've had a number of, um, over the years security issues, whether it be me,
Starting point is 00:07:19 Logan, you know, even when I was dating Lana, like there was just always like problems here. And the reaction time is just, is just insanely slow. I mean, you might have someone in your house with a and you might wait like 30, 40 minutes for a cop to get there. It's pretty bad. That's one of the things about California is that you can't use force on someone who breaks into your house unless your life is in immediate danger. And sometimes you don't know if someone breaks through your front door and they're not armed. how do you know that if it's at three o'clock in the morning and they seem deranged how do you make those decisions of whether or not you defend yourself and if you do then there's so many
Starting point is 00:07:58 risks that come with that as well so like as someone who who obviously has had to like study that playbook like in and out and was very very fluent in it in my last living arrangement if if someone uses some level of significant force to enter your home in the middle of the night I think even in California that they have that they have produced enough for an assumption of bodily harm so if if someone I don't know smashes through your back door and has a mask on and you don't know what's in their hand I believe and some legal person will check this out for me, that you have justified a capability to use force on them at that time, whether or not they have a weapon, because they've used force entry to get in your home, you have reasonable assumption of risk. Now, the difference in California is, man, if that dude
Starting point is 00:08:59 does a quick turn and you get them in the back, it's, you're in a major, you have a major problem. And so that's a, that's really where the issue in, um, non-stander, ground states, right? It is like, dude, if you, if somebody can even make an attempt at saying that they were trying to flee or retreat, it's the legal term, you're, you're in trouble, you know, so. Yeah. And then the problem is a lot of, I mean, virtually everybody doesn't know that small nuance when they have their homebroken into and they're being flooded with those emotions. They can't make that call in that second, like, oh, they're turning around, you know, or this or that. It's just like, this person's in my house, you know, and they just stomped on my cat.
Starting point is 00:09:41 Yeah. to do something. Exactly. And so for me now, man, I'm a, you know, upstairs multiple layers of like key fob security protocol type of guy. I just don't, I just don't want to. There's beautiful apartments all over the country. You know what's funny is I always thought when I, so I live in a house right now with four other guys. And I always think if an intruder were to come in, would I be the first room that they anger? And in the house that I grew up in, I was in the bedroom that was closest to the front door. And it always freak. to me out that like if there were something like going on they'd probably go the first line of defense yeah
Starting point is 00:10:16 i will say generally speaking the front door is not the most utilized option for break ins okay it's it's it's not usually they're they're more glass guys out there um but but uh you know just from my past in general you know whether you want to think it was this past house or from my days as a you know dealer and over the the history of my life there's really no adrenaline dump like having that wake-up call. I mean, it is, it is, I would encourage every person that's watching this to have, whether you are a firearm owner or not to have a real drill and a real protocol for those type of events, because if you think you're going to be relying on your ability
Starting point is 00:11:01 to make decisions and come, and strategize at 2.30 in the morning with, you know, 30 milliseconds of time to come up with something, you're wrong. You should have a full-on fail-proof drill that you've run through a million times that includes, you know, safe harboring for family members that includes, you know, your own firearms handling and what that looks like. And whether you live in the safest state in the world or not, you know, I mean, if you live in Dubai and you're watching this, like just having good safety protocol for all these types of scenarios, I think is important, whether it's nuclear attack, zombies, or break. So what's your advice for homeowners who have a place that they don't want broken into?
Starting point is 00:11:43 How would you prevent that from happening? It just, once again, I think it just depends on where you are and to an extent the likelihoodness of that type of thing happening. I mean, and everybody has their own, you know, comfort levels and has their own idea of how likely it is to happen. But, I mean, all the way up to like, they make great shields for glass. that you can put down at night. They make,
Starting point is 00:12:14 the scum is going to drive me crazy right now. They make armor tape. So, like, dude, like, I've been through all of this. Like, this year, I went all the way up to, like, 24-hour armed security at $50 an hour. Like, just imagine the cost of that type of activity. Run that through your annual income, calculate. I am.
Starting point is 00:12:37 I'm already doing that now. It's a lot. It's a lot. But, you know, they make armor tape. I think, first and foremost, how are you keeping people out of your yard? Next is how are you keeping people out of your actual quarters? And then after that, it turns into like, hey, be ready to go, you know? And dude, those moments are, you'll remember them for the rest of your life.
Starting point is 00:13:00 You'll remember, you know, being at 90% on the trigger and just waiting for a target. It's, there's, you know, for anybody who's ever done a tour or anything like that, it's watching this. There's no adrenaline dump like that. I mean, it's, it's a mind-blowing, mind-blowing thing to deal with. And certainly for anybody watching it that's been through it, it's a trauma-inducing event. How long does it take you to go back to sleep after an event like that? Like, just spend another night in your house? Never.
Starting point is 00:13:31 I mean, I would assume never, you know? I mean, I just don't think you ever really do, you know? It's just, it's, I mean, I've been through so much of it. it in my life. I've been through so many, you know, of those adrenaline moments of like car accidents, police chases, stabbings, you know, ICU, organ removals, felony arrests, you know, like organ removed. Yeah, I got my spleen removed in 1999. And it's just, for me, like, it's all just too common. I mean, it's a reason why, you know,
Starting point is 00:14:04 I have a bestselling book. It's one of the best reads you'll, you'll ever read if you're into really graphic recounts and it just got optioned out for a movie actually for a full motion picture, which is insane because if I can be the first creator with a full motion picture with a, you know, 15, 20 million dollar budget, that's pretty awesome. Thank you, thank you.
Starting point is 00:14:23 We'll see what happens if it gets developed. But it's, I mean, dude, those type of moments in life are, they're harrowing. You know, they change your, they change your perception. And how do those moments in life compare to losing $700 grand on a house? Would you say that that was just as harrowing Or do you think that that was like, yeah, you know, it's not that big of the other?
Starting point is 00:14:41 Yeah. How do you stomach that? That's a pretty big amount. It's horrible. I mean, it's horrible. But you want to know really the sense I made of it? I think that like having as a, you know, mid-level or macro with who gets to a point where they're blessed enough to say, I've been doing this for five to 10 years, everybody has their loss story. You know, Logan and Jake and Aiden and banks and all these people that I'm with all the time,
Starting point is 00:15:13 like, they've got multiple, right? I mean, Jake probably has more than anyone, I would assume. And so for me, I had almost felt like it comes with the territory of like it's a very unfortunate situation. Shout out to the accountant. You know, I'm sure there's going to be some creativity as it pertains to how that plays out. But, you know, like, was that the biggest loss you've ever had? Yeah, for sure. Because keep in mind, because keep in mind, it was a 700K loss on the sale.
Starting point is 00:15:42 So I bought 4.125. I'll get completely transparent with you. I bought 4.125. The 1.125 of that, you could check your math now, was the down payment. So it was a, I think it ended up being like, yes, it went for a jumbo non-interest, not interest, or sorry, interest only loan, right, at three point. like 3.4% for how long 10 years i was really i got a really good loan i was the last tranche before the rate hike right so so when i got the check back for the house sale i think i got
Starting point is 00:16:22 back like 3.4 7 or 3 like somewhere in the 3.4s and so the rest of it was completely washed out so So it was like 700 plus thousand. And then on top of that, as you were talking about the video, the monthly flow plus tax on that house was about 20K, if not more a month, 20 to 25K a month. So it was like times 36 months. It's like another. So to be in that house for three years, almost exactly three years cost me like a million and a half. I mean, you could say, listen, very fortunate to be able to say that you were able to lose that amount of money.
Starting point is 00:17:02 And still be smiling on your podcast. Yeah, for sure. Extremely fortunate, extremely grateful for it. But just. So you, keep in mind, too. I don't think you're grateful for that. No, not for that, but just to be here.
Starting point is 00:17:16 But like, keep in mind, too, my, the worst part of the story always is when you really keep in mind what you had to make in Los Angeles to lose one point four. Because I'm taxed 53%, the highest tax rate in the country, right? So it Think about that. Like I had to make over three million. I had to lose,
Starting point is 00:17:36 I lost basically three million dollars worth of work money. No, there's no way that you could write that off or find some. There's creative means for sure. There's creative means for sure. It was,
Starting point is 00:17:45 it had become an investment property. It was rented out. So there's a whole bunch of creativity that can go into it for sure. Have you made money on real estate previous? Absolutely not. I've never made money on anything except for work.
Starting point is 00:17:59 And like, like really like brand revenue like that is my an ad revenue that's my you're infuriating graham with that and we're going to get on to that yeah yeah that's because that is i'm sure it's it's here's a thing man i like to say that and i'm probably wrong about this but i like to say that i've probably done more brand deals than anyone in the space like really i'm i'm 500 episodes of impulsive deep and i'm you know seven years years of weekly night shift episodes. And I have had a sponsor in every single one of those, you know, episodes with the, with the exception of a few. So if there's, I'm sure there's another
Starting point is 00:18:40 creator out there who has done 700 plus brand deals, but like, dude, I put Bluetooth on the map. You know what I'm saying? Like, I was one of the first creators. I was one of the first creators to work with prize picks. I'm going to, you're probably going to have to believe some of these for your sake, but I don't care. You know, I've worked with every single brand that runs the circuit manscapes and all these brands. I was with them at inception for a lot of these creator programs because I understand creator programs because that's where I come from. And that is where my money comes from sponsorships. My money comes from clothing. My money comes from book sales. but as far as passive and strategic investments are concerned,
Starting point is 00:19:23 I've done a terrible job. Yeah. Well, obviously, you're very successful. Would you have become successful regardless? Like, no matter what life throws your way, do you think you would have found a way to make things work? Now, really quick, it might have noticed that short-form content has become one of the biggest drivers of growth for the iced coffee hour.
Starting point is 00:19:42 After every episode, like this one with Mike Malak, we turn the best moments into short-form clips that we could then post. throughout TikTok, Instagram, YouTube, and more. But let's be honest, it takes a lot of time to do it correctly. That's why tools like our sponsor OpusClip are a game changer. OpusClip isn't just a clipping tool anymore, though. It's a full AI-powered video editor built for creators. It can automatically pull in your long-form YouTube videos,
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Starting point is 00:20:46 easy to click that link. If you want to make content, this is the easiest way that you can get so much volume at a very cheap cost, and it's also really good stuff. So thank you so much to Opus for sponsoring this episode and back to the podcast. No matter what life throws your way, do you think you would have found a way to make things work? A thousand percent, because, I mean, first and foremost, like before I, before the term influencer existed, I was running social media strategy at LoveSack for a furniture company. You know, I joined them when they were doing, I don't know, 50 million annual. I, everything that I do in life to an extent is finesse-based.
Starting point is 00:21:23 I mean, I'm an East Coast guy. I've got to gift a gab. I've got great energy. I can walk into a room and make people laugh and make people happy and excited. And my friend Andrew Flanagan's father told me when I was, or told him when I was a kid, he's like, that Maylack, he's going to fall ass over feet into money for the rest of his life. And you're going to have to work your ass off, but he's not.
Starting point is 00:21:42 And, like, I try to remain. extremely positive always and bring a really positive vibe to every scenario and in a world where we're extremely anemic on positivity it's refreshing and so i had this job at lovesack i had a 401k i had stock ownership and this is coming with no incredible background in marketing completely fake until you make it like busted my way through the door there um by way of sean nelson the CEO and um i was good there you know what i'm saying i mean i was just about to creep over six-figure income there i had stock ownership of 401k retirement you know um and that's how and that's when i was introduced to logan we started back and forth i joined him on the business side first and then we started the podcast
Starting point is 00:22:29 together in 2018 so you still have your 401k now no i rolled it over i do have in i do have money managers like i'm not like completely like an idiot like i've got teams that manage my cash But as far as like, you know, like, oh, you know, I bought this in Houston, this, you know, two family in Houston in 99 and that's, you know, tripled by money. Never, never, dude. It's more like, oh, I lost 20K in Vegas this weekend. Where do you get this level of confidence from? Like, you're obviously very, very, very good with people and with words. Yeah.
Starting point is 00:23:05 You know, it's, it's something I've kind of always had. I've always had it. It's, it's to an extent, like, sometimes kind of... non-credible and just created. But I think as you start to make credible, take credible actions in life and create an inventory of work, that's when your confidence really goes crazy. Like, if I'd come and sat down here with you guys like five years ago,
Starting point is 00:23:28 like, you know, my vibe might be a little bit different. But, you know, you start to put together a catalog of work and successes and best-selling books and podcasts with presidents and, you know, numerous things. And all of a sudden, that will boost your confidence. And that's why it's important that people that don't have confidence do fake it, right? And find a way to immerse themselves in activities that scare them. Because that wading into the resistance is what will create confidence for you if you don't already have it.
Starting point is 00:24:03 I tell people all the time, the resistance is where you want to be, you know, as yesterday would say seek discomfort, right? Like, that is where you want to live. Whatever is saying, like, you're not ready for. this, whatever is saying, like, you, you can't do this or might not be able to do this, and it scares you, you feel your nerves, and you sit down and you turn a camera on and you start sweating and stumbling over words you normally wouldn't. That's exactly, you're doing exactly what you need to be doing to create confidence. But how do you rationalize that confidence when in the beginning of the podcast, or even maybe it was before we started filming? You were like, yeah, I have like horrible
Starting point is 00:24:33 anxiety and like, I snap this, you know, bracelet on my wrist. It's been a, a tremendous undertaking. I mean, my mental health is, is, uh, it's probably, it's probably the reason why, it took as long as it took for us to get the show done. I mean, as much as I show up for my audience, I'll go non-external shows for months at a time if I'm going through a really rough time. You know, I struggle a lot with my mind. I always have.
Starting point is 00:25:02 It's part of the reason why I went to substances in the first place and spent, you know, almost 10 years as a... And all the things that I used to do. do because I have to take steps every single day to cope with those situations. And so I guess that's kind of the answer to the question is like, that's my first job every day. I clock into that job before you get a text back, before I do any of my brand discussions, before I talk about 1010 Burger, before I talk about any of the new companies we're launching
Starting point is 00:25:36 or set up, you know, new gas for impulsive. It's my first job, which is get up, re-rearrowing. range my narrative that's in my mind that might not be one that is beneficial it's go to the gym for an hour and sweat and continue to work on my body and drink water and do all these things that you know you at least i and people like me have to do just to show up to job number two which is this you know and so um i write a lot about this i talk a lot about this um i talk a lot about this um i I just, it's just something I've always dealt with, you know. And, and you can see it in some of the first shows.
Starting point is 00:26:19 You know, I walked off set multiple times, having panic attacks and haven't had panic attacks as much anymore. But, but even a few months ago, you know, if I, anytime I go through a major life trauma, which I've, has never ended, I've been through so many, and they just kind of continue, uh, I will, I'll be more prone to have those type of panic attacks and, uh, mental health emerges.
Starting point is 00:26:44 Has making more money helped boost your confidence? Is there any correlation? It's funny because like the confidence in the mental health, ironically, like don't play as much together as you would think. Like, I don't know how to describe it. It's more of like just like, because like I said, like I've always been super confident. Like I will look back at, you know, the girls that I was dating when I was 15 years old or when I was 100 pounds overweight after I got like I always had a hot girl friend.
Starting point is 00:27:12 I always had a bunch of great friends. I always was doing something that people were like, how was he doing this? You know what I'm saying? Like, why is, why is, you know, he doing a show with this person? Or how did he get connected to the president? Or why, like, that kind of stuff is always just, I've always been able to make that stuff happen.
Starting point is 00:27:26 So from a confidence standpoint, yeah, money surely helps fuel that, but it doesn't help with mental health. It does, I mean, it just, it's, that whole, like, money is going to fix everything. It's like, dude, there's a reason why the, the problem doesn't go away for Anthony Bourdain or for Robin Williams or for, you know, other people who have endless amounts of money, who, by the way, are also some of the most beloved. They're not, these are people who are, like, not even really criticized.
Starting point is 00:27:56 They're, like, people that are just universally adored and loved people. Because it's, if it's just something that, unfortunately, is, you got to work on it all the time, you know. And it, and it unfortunately continues to become more and more. prevalent because of the phones and social media and everything that we have nowadays. So at what point in your life, though, would you say that you got rich? And what in your life did improve then, if not for more mental health and, like, clarity and stuff like that? The one thing, like, that really improves the most about your mental health is, like, when you get to a point where I remember having to, like, put two bucks and gas into my gas tank, you know what I'm
Starting point is 00:28:36 saying, to go to the methadone clinic. Like, I remember it. And I had a Ford, this, like, little Ford SUV that the catalytic converter was like broken on and it would smoke on the highway and like I would have to like I remember those days and so when you when when I see money I look at like I see money as security. I don't look at it as like oh I could get a bigger house or I could get this like I look at it as like I can't I know that I have gas for the next 20 years you know what I'm saying and like I think I think like that is the biggest blessing you could ever have like yo if I don't really really. really fuck this up in a meaningful way. Like there's a chance that I might not have to worry about that.
Starting point is 00:29:17 You know what I'm saying? And like that's what so many people out there, you know, have to think about when they wake up in the morning. It's like, how am I going to eat today? How am I going to, how am I going to pay my rent? And being able to kind of like put that away and to not have to think about that the second you wake up every day is, is the gratitude that does keep you sane when you don't always feel sane,
Starting point is 00:29:42 because you just can't help but feel so thankful for that ability in life to not have to worry about how you're going to eat that day and how you're going to put gas in your car. You know what I'm saying? And so many people have to worry about that. And so that's definitely one of the biggest changes. And then after that, it just,
Starting point is 00:30:01 it opens you up to explore and to try new things and to create new mediums and to evolve where if you're a nine to five or you really, really have to like hustle. And I did that. Like I remember when I, when I first went over to work with Logan at Maverick after Tokyo, um,
Starting point is 00:30:20 I, I talk a lot about risk in the book and about calculated risk, not gambling. And so when I, when I was going to go over to Maverick and start working with, with Logan on the business side, I, I made sure that I took Lovezac with me.
Starting point is 00:30:34 So I consulted to Lovezac for a monthly rate as a consultant, because I wanted to make sure that like, hey, like, you know, you just did Tokyo and then you tase that rat and like, what are you going to do next? Like, what if Maverick, even though it's doing $50 million a year in revenue right now in 2018, by the way, what's going to happen? Or sorry, 2017, major difference in 2017 and 2018 for that organization. What happens if something worse happens, right? So for me, I'm a Shradler.
Starting point is 00:31:05 I'm a big believer in diversified income, diversified revenue streams. and everybody needs to get into that habit. Like you need multiple verticals of revenue to really feel that security because things happened. And at what point would you say you became rich? Honestly, like a lot of my, a lot of my like realizations about money have come from losses, which is funny
Starting point is 00:31:29 because I remember those days more. I'll always remember like, you know, when I first started getting, like six six figure wires like i'll i'll remember that and like okay like wow i just got a you know check for 260 000 like that's insane you know what i'm saying like it just and it just hits your account you wake up and you're eventually gets to a moment where you're just like it just goes in with the rest of the money and maybe it doesn't even hit you the same but i the days i remember the most are it may be like my the first year i had to pay seven figure taxes oh was probably like i i remember
Starting point is 00:32:08 the day like it was yesterday in my account and called and shot at Alex and he was like um hey we just you know revised all your numbers and we have your final figure and i i think in my mind i was like you know 560 720 like where's it gonna where's it gonna land this when i really first started making money and he was like he was like uh by next monday you got to wire out like 1.2 3 million to the and i was like I was like, what? And I remember my Bank of America, I looked at my account and the number. And the number for the wire had to go down to another line. So like, so like, you know how it's all lines of your spends and and debits and credits in your account?
Starting point is 00:32:56 It had to go down to the next line. So it was like one comma two three zero like and then zero. You know what I'm saying? Like it went down. another line and I was like, bro, this is, this is horrible. And now I look back and I'm like, obviously it was a blessing to have made that much money and, and to, to, I guess, feel to contribute to fix that many pot holes. But like, just when you start sending those, and I remember there was the Drake lyric before I ever even made that much money. And it was like,
Starting point is 00:33:27 nowadays it's six figures when they tax me. And I would always hear him say that before I even started making money. And then when by the time it came, to me it was seven figures and I was like oh my god and now I've done that multiple times obviously and it's just been you know when you start when you start moving and in those levels it's you know that's kind of when you start having the realization it's like okay like I've I've made some money here but for me but for me the difference with me dude and the difference with me and every other creator and I really like maybe with the exception of like maybe banks to an extent is like my true, like, wealth is in network and access.
Starting point is 00:34:07 Like, I just have finest and, like, created a network that is like... I'm just, I'm so curious. Who is the most famous person in your phone? Bro, you couldn't even believe it. I mean, we can... I mean, whoever you want. And whoever you want. We can get on FaceTime with Dave Chappelle right now.
Starting point is 00:34:27 I mean, we can... Are you serious? I spend nights out in Dave Chappelle, with Dave Chappelle in Australia and Brisbane. I remember I was in I was in Gold Coast on this trip and we had done shows with UFC with Perth but I split off after and I went to Gold Coast and I was at the Langham and I was getting into the elevator and I see somebody walked by me with security I was like wonder who that was and he turns around I turn around and he goes he goes Mike and I was like Dave what the hell he goes what you doing here man like I usually could do a better accent but he's like I got this show
Starting point is 00:35:00 tonight in Brisbane he's like uh and I was with these two Australian girls. He was like, bring him up, bring him up to my show. You know, Brisbane tonight. And so I go up there and he does this like sold out arena show. And his manager text me, he's like, Dave, want you to come back to his red room. Because he has no green room as a red room. I go back there.
Starting point is 00:35:20 He's got a giant speaker. He's just sitting back there with like tequila and joints. And it's just me, him. These two Aussie, like, you know, Instagram models or whatever. and he's talking to me all night about like what you guys are doing in the podcast and what those brothers are doing for the sport of boxing is you gotta let me tell that story and you know and I'm like dude do you eat by any chance I was like do you want to like should we go get dinner so we go out to dinner and he's he's wheeling this uh this portable speaker with
Starting point is 00:35:53 him and he keeps playing the same radio head song over he's just as a collect as you would imagine he's planned unreleased podcast, Tim Talib Kuali, Bill Murray, Kanye, like podcasts. Holy shit. I don't even think you've ever even heard, seen the light of day potentially, but we go out, we go to dinner, this restaurant, Brisbane, hooks us up,
Starting point is 00:36:12 Bris Vegas, as they call it, Australia, all this Australian wagyu. We go to this club after. And I remember I had a, I had a, one of the most embarrassing moments for me of all of this, like, fame and, and is, I was in this, club in Australia
Starting point is 00:36:29 and it's me and Dave Schbel literally just standing by ourselves two of us his buddies DJ and this Aussie like 17 year old Aussie kid or maybe a little bit older comes up to me in front of Dave and goes hey can I get a picture with you because he's a
Starting point is 00:36:45 new age YouTube and I just I wanted to say dude do you know who you're in front of right now this is the greatest comic of all time potentially like are you And I think I did. I think I pulled him around and said that to him. But, dude, it's, it's, that has always been my forte.
Starting point is 00:37:03 So, so as far as, like, the, the combo of me and Logan is concerned, he's always been the business side. He's always been the strategic mind. He's always been the pull. And I'm the handshaker. And truthfully, like, there's a bunch of, there's a bunch of comparatives and complimentaries. He's like, you know, you've got fanatics with Michael Rubin. He's got a right hand named Will Macrius, who is incredible at, at handshakes.
Starting point is 00:37:27 and room work. That is my bread and butter. That is what I do. If I told you how many of the guests that were on impulsive, that were relationships of mine that were brought on because I had spent, you know, three days with them in Vegas and out every night at excess and, you know, or, you know, they were going to fly into Saudi Arabia.
Starting point is 00:37:47 And I said, okay, I have the plug in Riyadh or in Jeddah. And I connect them with, you know, Faisal, shout out Faisal. And, you know, I've worked every country on this planet and have the plug everywhere. Like when I go to Copenhagen in two weeks and I want to go to a beach town in Sweden, you know, in a car, like the car will be ready. You know, like, that's what I do. For me, I'm just like a big relationships guy and I truly care about people and that goes from all the way from, you know, Chappelle and those type of people all the way down to my audience, you know, like not down to, but like across to my audience. Like even how I said, it's not what I've neat.
Starting point is 00:38:22 Do you have to like networking to be good at it? A hundred percent. You do. 100% dude because also like they're like you can't fake this i'm just saying like for the audience let's just say there's someone out there who doesn't know anybody but they want graham doesn't like networking i hate network so does logan you you couldn't drag him to anything he just doesn't do it and uh and so what so what does it take i mean and how do you do it once again it's it's it's definitely uh making conscious decision to to go swim in the water and to go towards the resistance the idea like dude, I can't tell you how many times I've gone out in, I was at the box in London with Alex from the chain smokers. These are all just random nights that just pop up in my mind and like a
Starting point is 00:39:08 couple business guys, maybe like two months ago. And they'll hang out there. But at some point in the night, you know, it was like four in the morning. I make a decision where I'm just like, I think there's more to see tonight. And I'll just go explore. Like I'll just go out and depending on where I am, maybe security, maybe not whatever. And I'll go and I'll go and. And I ran into a group of young Macedonian dudes. And they were like, let's go to the casino. And I'm like, let's go. And all of a sudden, those are my, that's my new crew for the night.
Starting point is 00:39:37 Like, it's not just Chappelle. It's like, dude, I will hang out with anyone. To your point, love meeting people. And I don't care what you do. I'll sit and talk at the bus stop and talk to a person at the bus stop for 20 minutes. How do you keep in touch with everybody, though? Because I can only handle maybe 10 people. If you even saw.
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Starting point is 00:41:52 Like look at those are just from while we sat down. No. That's just since we. we sat down those blue dots. Dude, this is every like few minutes. No, not even. It's like, oh my gosh. It's like every minute you're getting a new 10.
Starting point is 00:42:05 358, 346, 339, 38, 36, 32, 32, 27, 18, 17, 12, 309. That's all in the last. Yeah, and I don't know. I mean, if you see any name, there's might be some names that you know in there, but it's, you know, it's usually like there's business stuff, there's travel planning. There's, you know, it's like, it's, it's, it just never really ends. Holy. That is hilarious.
Starting point is 00:42:30 It's not. So how often are you just leaving people on red and just like, all the time? Yeah. The classic story that everybody always talks about is, uh, one of Jimmy's, favorite thing to do is to call creators when he goes for walks. Yeah. Everybody knows this, right? And he has brought it up like multiple times on shows.
Starting point is 00:42:48 He's like, the only person that doesn't answer my call on it is Mike. Doesn't answer my call. Doesn't respond to my time. I'm like, dude, I, the greatest mind in our generation like in our group in our creative set jimmy is a genius an actual genius but i just i don't i don't always see it like i won't see it it'll get mixed up with you know the guy at the bus stop literally or like the bottle girls from atlanta like a jo or or whoever right and it's just i think like a certain level of of the networking thing is just is just priority control which obviously
Starting point is 00:43:22 even in certain cases, like, beast is a failure on my part, but like, you know, managing the alligator closest to the boat. How does someone get started networking like that, assuming they have no connections, no podcast? They just want to meet great people who are levels above them. I think every city has players. They're not our, they're not us, right? But like every, like in Orange, Connecticut, you know, which is like a city of probably 20,000 people, there's, they're, they're someone there that is connected to someone above them. It's a it's it's to an extent like I hate to use a term but like they call ladder climbing and you know what I'm saying like one room just is simply going to put you in the next one and the first room is not going to be attractive it's not it wasn't for me
Starting point is 00:44:11 my first room might have been an a meeting like the first person that ever gave me a chance was this lady named Denise who was doing freelance work with aOL and she was like I just like your energy I think you're I think you're a good person and I want to give you a chance taking pictures and writing about local businesses. You know what I'm saying? And now the room is Mar-a-Lago. You know what I'm saying? Or it's somewhere in Abu Dhabi.
Starting point is 00:44:32 You know what I'm saying? Or I've got deals now in Dubai. I've done a ton of work with Saudi. I've, you know, like it's wild how some creative application could bring you to places that you never thought of it, especially in 2025, especially in 2025. A couple of things. That's funny you're using that chapstick
Starting point is 00:44:48 because I went on Amazon and I sorted by the cheapest, per chapstick because they tell you by unit by unit that's the cheapest one so this shirt was sent to me
Starting point is 00:44:59 by Culture Kings I did not pay for it this hat was sent to me by a guy named Aug 11 is his company uh he sends these to me for free these shoes
Starting point is 00:45:10 these travises I got as a brand deal with a clothing store I'm I'm so cheap dude like I and it's I really really I'm just such a I like I don't like spending money on I just don't I just don't I get offended by it I've always been around like reckless spenders that like just make me like cringe a little bit
Starting point is 00:45:31 and Logan it was always kind of an example of that because he has just different habits than I do but now it's like Aiden is like watching Aiden is just I've never seen anything like well we got I'm curious what about Aiden I mean dude he'll he'll just he'll book of LA no sorry he'll book of Miami to Vegas to L.A. to San Diego to Vegas to L.A. to San Diego to Vegas to Miami jet. Like, as opposed to normal people who would book a private jet, like normal people, normal rich people who will book a private jet based on their legs that they know what they're doing. Then, like, he'll be like, no, I'm not going on that anymore. And the jet's like, well, I mean, you know you paid in the cruise here and you're paying for this, right?
Starting point is 00:46:14 He's, he, Aiden's like. Is he paying that out of pocket or does he have, like, sponsors? He's paying out of pocket. Yeah, it's out of pocket. But he has money. So how much is something like that going to cost? 20, 30 grand, probably. Well, for the one leg.
Starting point is 00:46:26 For one way. It depends on the leg. I mean, hundreds of thousands of dollars, just like that. I just am always shocked when he does like that. Because I've donated now for like, you know, a good several years. And we lived obviously together in the Clybourne House with banks. And he's just, he just, the one thing I will say about him is he just doesn't understand real life because he was like,
Starting point is 00:46:49 what, like, you know, 18 or 19 when he started making absurd amounts of money, so he never had to put two bucks in his gas tank. Have you ever tried to talk to him and say, hey, man, maybe we should dial back 20%? Yeah. Yeah, about something that I'm not even going to begin to talk about, but he's got some stuff coming up that is, I tried. Just to everyone know I tried. I tried my absolute best.
Starting point is 00:47:15 I love, I love Aiden. He's, he's incredible. And Tav manages them now, and that's my best friend. And Tav has done a good job of keeping them within reason. But he just, I guess, I don't know, I guess some people, I see you outside of the industry all the time. I mean, you get some of these people that have just levels of money that doesn't make sense. And they'll... I joke that if someone pays me $100 grand a year, I will save them $10.X that.
Starting point is 00:47:40 As long as they just call me before and I approve or disallow spending. The thing is, some of them don't want it, dude. Like I remember I had this guy Fly us from L.A. to Miami for F1 And this was several years ago and you know G, 650 and you know the whole nine And there's like seven of us on the jet and he's like, hey, He's like, you know, there's these three girls in Vegas
Starting point is 00:48:07 I want to fly out here. I was like, okay, like sick, what are you going to do? You're going to, you know, book him tickets on the flight or whatever? He sent a 550 to just grab them. Like they treat from the jets like taxis. and that's in a 550 Vegas to Miami's 80 grand yeah something like that maybe because it's such a it's such a great jet but like gosh some of these people don't want your they don't want your advice and by the way they'll be mad at you like I've gotten had people be like if you're their guest
Starting point is 00:48:33 especially like if I'm in you know if I'm in Saudi or in one of these countries that that their culture is to take care of you like I've had times where I've just been like dude I don't need that. I don't need that. Like I like you don't need to send a a Mayback to pick me up at the like and I have so many random stories that when you ask me questions I just think of them like I remember my ex got um she got like remember when those floods were in Dubai yeah she got diverted to Abu Dhabi she was flying through Qatar and a QSui on on Qatar airways and she got to diverted to Abu Dhabi and she was going to have to wait like some like very manageable amount of time
Starting point is 00:49:17 to like take like a hop over from Abu D Dubai to Dubai or whatever or from Qatar to Dubai, whatever. She got stuck at one of those airports and they were just like we'll pick her up and drive like across an entire country in this like extended range rover autobiography. Like they just
Starting point is 00:49:35 in certain places it's of the Arab culture is extremely hospitable. It's part of their culture. Like you cannot say no to these people. You can't. They won't allow it. I've had them come up to me at restaurants and be like, you're not eating here tonight. You're eating at my home.
Starting point is 00:49:50 And one time I said no, and they'll pull on your beard. It's like a sign of like, we don't accept your answer. And like I'll just, and like I said, like I'll do anything. So I'll just go to their house and eat with their family. Like I'm a really like adventures first. Have you ever seen money change people for the worse? It's not often that you're around for moment of inception as well. the timeline it takes to see that type of change occur.
Starting point is 00:50:18 I don't know, dude. I'm around, I'm like, truthfully, like, I'm around great people. Like, I really,
Starting point is 00:50:26 I really cherish. I think, I think because of how I curate my, my circle and how I, how I, how I think about my network and the people I spend time with, like, I love all the people that I'm around.
Starting point is 00:50:37 And I, and so what that means is, they're the ones leaving the big tips at the tables. They're the ones. one's like always saying thank you always saying like you know being appreciative of their teams of the of the service of the people that we work alongside like you know some of it has been learned and some of it had to be instructed or or you know didn't come intuitive to a 18 or 19 or 20 year old with millions of dollars but like I don't know I I've been very blessed
Starting point is 00:51:06 to not really witness these these nasty people that that you know or people that are affected by money like that. You know, I see a lot of giving. I see a lot of Steve will do it. I see a lot of Aden does, Aden employs probably 40 people. I mean, he, he's friend, every one of his friends is on payroll. You know, I mean, it's, it's like, I see a lot of, I see a lot of good and a lot of people that get a lot, that get bad names. I'm curious, what separates that from a lot of the people who feel like they're stuck in a victim mindset? That is the separation. It's because they're not doing that, right? Like, maybe at one point they were, but it's just, it's such a, it's just, that strategy is just not it's just not going to bring you anywhere in life. It's just not. I mean, do you guys think that,
Starting point is 00:51:49 like, how would you describe that? You know, like, they get into this, like, whoa, of me, state of mind and they just kind of live there. Yeah, exactly. Like, it seems like in your life, you've really seen an optimized for opportunity and that you see the positive in just about anything. And, and the sky has opened up for you in a sense because you're able to see what so many people don't. And I think when you're in that mindset of just, like, I can't do it. Everything I do fails. But it's not everything I do fails.
Starting point is 00:52:18 It's like everything around me fails me. That's more of the victim mindset. It's like I tried this and then this person cheated me out of this money. Or like I was just walking and then I tripped and I fell or like I was, I was, it's a stupid one. Like I was driving and, you know, a brick fell out of the car in front of me and smash my windshield and I have to put it on credit because I don't have the cash. How am I supposed to start my own business when I have this? I'm tripping and falling everywhere I go. Life is hard, dude.
Starting point is 00:52:43 and I don't I don't even really fault those people because and I want them to not be like that and I certainly had points in my life where I was like that but I think I think I think there's two things you have to do I think one is you have to understand and and these are so clear both of these things are so cliche you have to understand the how how long this whole thing hopefully if you're blessed and and and and and and and and things work out for you in life, how long this thing is, this life is. I think people really expect stuff to just happen, you know, and they don't, and they don't see the failures. I mean, I mean, dude, I spent a really, really good chunk of my life just fighting every single day to survive. Like, you look at me now and, you know, and if you didn't know my backstory, and luckily I've been so vocal about it that, like, the majority of people do, but you don't know my backstory. You just see someone who got who it everything kind of happened for you know like it kind of kind of just was in the right place at the right time i'm sure that's how his life's always been you know they didn't see the state
Starting point is 00:53:51 sponsored detox they didn't see me paying for bread with an eBT card they didn't see me trying to find a couch to sleep on they didn't see me asking someone at the gas station for a dollar so that i can get to the clinic they didn't see that stuff you know what i'm saying and and so when you when you when you are constantly comparing yourself to people that are doing great in that exact moment, you're going to, you're going to, you're going to,
Starting point is 00:54:18 think to yourself, well, why I'm trying my best, why is it all work? But you're not seeing their, they're zoomed out life. And so I think, like, one of the most important things
Starting point is 00:54:28 is just patience, is really just patience, patience and calculated risk. And knowing that you sometimes just have to zoom out and really just be appreciative of the things that are going right in your life. Because,
Starting point is 00:54:39 because if you're breathing, watching this episode right now, something's going right for you. I don't care how bad the rest of your life is. Something is going right for you because you're here. You're still here. You're watching this episode. You woke up this morning. You have opportunity to put one foot in front of the other and to take one step to this room, to meet this person, to do this thing and then build off of that and build off of that. There's no, this isn't a lotto ticket. You know what I'm saying? For me, it was Denise and AA. it was Patsy and trading penny stocks.
Starting point is 00:55:13 It was Craigslist ads to meet Sean Nelson. It was working for him in a closet at Lovesack. Then it was a desk. Then it was an intro to Logan Paul. Then it was, you know, 80,000 a year with Maverick. Then it was starting a podcast. Then it was my own show. Then it was businesses.
Starting point is 00:55:29 It's all stepping stones. It's not, you know, there's no, there's no, today's this, tomorrow's that. So it's not worse. That's number one is patience and zooming out. And number two is, I think Gary, this is a Gary V structure, but I've always loved it so much, is trying your best to find an intersection of what you love and what you're good at. And like really finding a sweet spot there.
Starting point is 00:55:52 Because if you love painting, but you are awful at it, you can keep doing it if you want, but like just understand and be realistic about the outcome, about the potential outcomes. You know what I'm saying? Like really dig deep and think of what, you're good at. Like, what are you good at? You are good at money management and the discussion of money and real estate. And you said, okay, wow, there's this intersection between creator and the desire
Starting point is 00:56:22 to be educated and made aware of money and also an intrigue and a curiosity about the finances of the rich and famous. Wow. Look at that beautiful intersection and that wonderful vertical that's been created, right? So you saw that. You saw that before anybody else did. You got into it and you became the guy at it, right? So it's like, it's, you just got to understand your strengths. And for me, my strengths have always been what they are, which is, which is positivity, the ability to talk, the ability to disarm people and make them feel comfortable in conversation, which is extremely important for podcasting and networking. Okay, hey, it's me. Let's crack a smile, laugh. Let's, let's link, right? So I'm curious.
Starting point is 00:57:07 You said that Mr. Beast calls you all the time. Not anymore. I think this was back when I was getting more views. Okay. Mr. Beast calls you and you don't answer. You have probably very famous people reaching out to you all the time, calling you and you don't answer. Who is someone that when they call you, you always pick up?
Starting point is 00:57:24 My mom, number one, number one. My mom, my family, my friends, manager Jeff, for sure. Jeff Wittick, people that I know that need me. If you're my friend, you can count on me. That's a family member you can count on me. I'm back to Connecticut, which means L-A-X to JFK and a two-and-a-half-th, 300-hour, two-and-a-half-hour, three-hundred-hour Uber ride to Connecticut once every month or two months.
Starting point is 00:57:48 I am obsessed with my family. They're the reason I'm still alive. My mother's the reason why I'm still here. Like, I'm always answering the phone for my family, like number one. Then, like, yeah, it extends out obviously to a Logan who, you know, obviously gave me opportunities that, you know, have changed my life. And we obviously do a tremendous amount of business together. But certainly Jeff.
Starting point is 00:58:12 Jeff is like, manager Jeff is like kind of my guy here in L.A. And me and him have beyond just the business, I'd really had created a friendship together. In terms of your relationship, both business and personal with Logan, do you ever feel like sometimes you're not able to go and branch off on your own as much? because a lot of it might be linked to Logan and his brand, his image. There's so much misconception
Starting point is 00:58:38 and, like, misinterpretation of mine and Logan's relationship. It's, it's wild. Like, I can do anything I want. I can do anything. If I wanted to start a podcast tomorrow and called Impulsivo and do us, he would be, like, great.
Starting point is 00:58:52 Anything I'm not doing is simply a result of my own lack of desire to evolve or insecurities or anxieties. He is, wanted me to succeed in my own lane more than anybody in the world. Like literally, loves Ten Ten Burger, loves the night shift, loves all the stuff I do on the side when I commentate for karate combat, when I, any of the things that I do, my book, he was the bit, he bought me a billboard. Like he is, he is, he's always been the biggest promoter of,
Starting point is 00:59:20 um, of me as a brand. Um, and so, you know, I don't, I don't think as far as relationships go in, in, in the space, it's like who, you know, who has a, more story to relate. I mean, dude, we've done so much together. We've, we've built entities together. And there's always been so much speculation about how our dynamic is, you know, on show, off show, business side. And I mean, people just never seem to get it right. It's always like, you know, like almost like Logan, some sort of boss. And certainly there were times when he was in 2018, 2019. But I mean, him and I have been, have been, you know, complementaries to each other for a number of years. Now he calls for advice. I call him for advice. We talk.
Starting point is 01:00:01 through strategies and guests and conversations and and he's been extremely gracious in terms of like my ownership on the show like he didn't I certainly don't have to have as much as I have or didn't have to and so he's been a you know he's been a great he's been an incredible partner and and it's just so miss it's just crazy how miss the misconceptions about him as a person and I think over the next couple years a lot of the stories that have wronged them and a lot of the big you know commentaries that have gone on around him around certain topics will be right-sized and reversed and and you know him and i have had to swim through that for a long time and you know it's funny because as much as i've reaped the benefits of having him as a friend i've also had
Starting point is 01:00:50 to go through all of the landslides and pitfalls too and i've lost brand deals and and had things pulled because of the relationship as well. But, you know, who do you think are some of the most misunderstood celebrities? Logan and Jake number one. I mean, Logan and Jake number one. I mean, it's, I think they, because of their own doing, don't get me wrong. Like, obviously the stuff that they did at the beginning of their career. Right.
Starting point is 01:01:16 And like, I agree with that. But the why they did it, the age involved, the maturity levels and the shifts in who they are as people. People decided we hate these guys. We hate Logan and Jake, and we will never unhate them. It does not matter what they do. And there's certainly a massive, massive community of people that just simply don't like them. And so I would say that they certainly, you know, are probably at the top of that, at the top of that bucket.
Starting point is 01:01:50 And I've been so blessed me personally because I've never really had to deal with a lot of that. because I came out and just said, hey, like, listen, like, I used to love crack and, you know, I like, stars and like, you know, like, I never said, like, hey, kids, like, buy my candy. You know what I'm saying? Like, like, watch my content to learn how to do building blocks. Like, I'm, I was a piece of shit. I try every day to be less of a piece of shit than I was the day before. And that's like, you know.
Starting point is 01:02:18 So people don't expect it out of, no. I mean, I think I, I think I try to speak to a community of people who struggle, community of people who struggle with substance and with mental health problems and relationships and and need a voice from somebody who perseveres and continues to struggle, you know, every day. And so it kind of makes your job easy. When you put out a book that talks about the stuff
Starting point is 01:02:43 that I talked about in the Fifth Vital, you know, it's like, okay, we know this guy and who he is. He's not pretending, you know, so. And to round out the finance, and like money business conversation. I'm just curious, where is the money coming from on your end? Up until this year, the majority of it has been sponsorships on my YouTube channel. So on the night shift, like every week since, I mean, I'll just throw some stuff out there
Starting point is 01:03:13 because this isn't the case anymore because I've been a little bit not as consistent and brand spend is in kind of a weird place right now, to be honest with you. from about 2018 until call it like last year right or into last year every video that I put out and then I should generally had like a between like 30 and 70,000 dollar sponsor in it so like yeah so like for a long time and I have had great brand sponsorship connections and it's it's been sponsorship's been great my merch did well when I did it but I said it. Stop doing that. Add revenue on YouTube.
Starting point is 01:03:56 Snapchat revenue, which you know about, right? Snapchat revenue. I was one of the first creators in the creator program as a Snapstar. When the program first started, it was a dramatic amount of money. Like, I mean, disgusting amounts of money. Like, the amount of money people, oh, my God. I mean, it was like, it was like, I mean, I was having personally like $40,000 $50,000 a month.
Starting point is 01:04:19 Like, it was a lot of money. And now I'm talking about not a ton of. posts like I would post here and there but there's Are we talking about the stories? Yeah, where the last photo is like some bikini or something like that. Yeah, yeah, yeah. There are girls. I won't name them, but they're like, dude, like,
Starting point is 01:04:35 have been having $300,000, $400,000 months on Snapchat for ages. And people don't even know about this, dude. Like, like, and you know who the big dog is on Snapchat's Austin? Believe it or not. Austin has been like, Austin McBrough. Yeah, has been crushing on Snapchat for a long time. I thought David Dobrick was going really heavy. But I mean, he's had so much.
Starting point is 01:04:56 I don't know where he's at now. I know he was doing. I thought he was doing like a mill month. That's what I heard too. Yeah. And I think that's accurate. So Snapchat, YouTube revenue across sponsorship and ads. Then Impulsive, obviously, is a fully separate entity.
Starting point is 01:05:12 So any kind of ad revenue we do there, any across all of the short channels as well. And then any kind of sponsorship activity that we do on Impulsive. And you had a percentage of that? Yeah. And is that a percentage? of sponsorships and ad revenue and it's flat across all of those things? Correct, yeah, yeah, on the impulsive side.
Starting point is 01:05:28 So I'm just like basically called like a co-owner of the show, which has, Logan was very generous. And when Jack and I first started the iced coffee hour, it seemed like we had to figure out everything ourselves from the best cameras to use, how to edit, how to source sponsorships,
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Starting point is 01:06:58 Maybe it could be you. Maybe not. I don't know. Thank you so much Shopify for sponsoring this episode. Why are you still in California? I feel like you would save so much money, just moving to Las Vegas, moving to Puerto Rico. Especially if you're traveling as much as you are.
Starting point is 01:07:11 Dude, the Puerto Rico move alone. I mean, that would be so easy because Logan's there. I don't know. I don't know, man. Is it the network? Yeah, to an extent. I think I'm a creature of habit to an extent. I mean, I certainly have been my whole life when I fall into a habit.
Starting point is 01:07:31 I can stick with it for some time. And, you know, I, we, L.A. and California is just in a terribly sad state of despair outside of the taxes. Okay. Like, forget, because, because one, I'll say this right up to bat. if it was 53% taxes but I loved where I lived and I loved the state and the state of things, you couldn't pay me a percentage back to leave and go somewhere I didn't like. I will not change my location based on money. I just won't do it.
Starting point is 01:08:02 If I was making less or something maybe, but like I just won't do it. I want to, there's nothing more important to your happiness than being happy where you are. And so, like truthfully, like if you, if you're going to have, have 10% more money, but you're going to be somewhere you don't want to be. It just to me, that was just never attractive. It just wasn't to me. And so, and so now that gets into a weird place because California is in a bit of a state of despair. I was introduced to California in 2015. I fell in love with the state. I fell in love with the weather, the hills, how it looks. It's not the California that I fell in love with, but I just, I don't know. I just haven't been able to
Starting point is 01:08:44 pry myself from from the things that I do like about it and the weather being one of them you know there are people here taub and kifa and and who are my best friends manager jeff is still here and you know his house luckily held up in the palisades and and and also keep in mind too one last note on it there are these there are these perceived exodus to Vegas to the big one was Miami. Everybody's going to Miami. The whole world's going there. The Nelk boys, Steve will do it. And a bunch of only fans girls went to Miami.
Starting point is 01:09:18 Okay. Like, don't overdo it. Okay. Like, it's not, and a bunch of TikTokers, right? Like, I walk down in Brickle and it's like every second is like, dude, like, can we do a street interview? The big dogs are still in the two coastal cities.
Starting point is 01:09:34 They just are. Some people move to Texas, but dude, you want to talk about heavy hitters. They're not scared off by the extra 12%. The big, big dogs. Like, I'm talking like, I'm good friends with, really good friends with Rich from Fashionova. He just dropped $141 million on the one.
Starting point is 01:09:54 Like, he didn't say like, oh, I think like, I'll go to, he actually, sorry, he did because he just bought a $30 million house in Miami as well, but he's at a level where he can do that, but he stays here. He can stay anywhere he wants in the world. He can go to Monica. He can go anywhere he wants to he lives here because, no matter what you say, if you're playing in that echelon, you, you own in Brentwood, you own in Palisades or Malibu, because it's, you know, there's people in Miami.
Starting point is 01:10:23 Don't get me wrong. We just did a show with Tom Brady. He's got a great house. And, you know, there's a number of people who have homes there. But the two coastal centers are still New York and L.A. And so as you continue to spend time with these people, you know, you. and network with these people and work those rooms. You're, you know, I go to membership clubs here in New York.
Starting point is 01:10:45 I'm at Zero Bond in New York. I go to living room here and Bird Streets and. Why do you go to these membership clubs? That's where, it's where everybody's kind of hanging out now. We've, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, to be accepted into the club. And certain ones are harder to get into than others. But basically, there's usually a really good restaurant. There's a really good lounge. You could host meetings there. And it's where kind of like the upper echelon of people go. And so like I can give you every city.
Starting point is 01:11:27 Like this is, this is like my world. Right. So I can give you every city. It's, um, L.A. has a place called Bird Streets. There's San Vicente. There's a bunch of like older ones. but right now it's like Bird Streets and a place called Living Room. And Living Room is extremely, extremely selective. Like, I have to go do interviews to try to have a committee vote me in right now. And that's so living room is, I don't even know if I'm supposed to talk about this. I don't care, but maybe it'll be. I'm sure they're fine with it.
Starting point is 01:11:53 But it's like maybe $4,000 for the year, right? Oh, that's not bad. It's not crazy. Yeah. Then you've got, in Vegas, they're opening Zero Bond. We'll be at the win. Zero Bond is a New York-based membership club, but there's one opening in Vegas. Oh, yeah, you should know about this.
Starting point is 01:12:07 I'll connect you to the guys there. How much is that? About the same, maybe 3,000 or 3,500. That'll be at the win, so members only. Do you just go whenever you want or is it scheduled meetings at certain days? No, you can go whenever you want. And what is it just like a hangout? It's a hangout, it's a lounge, but like you're, you know, it's, it's,
Starting point is 01:12:26 Travis Scott is at that table. And then the next one over is, you know, like Michael Rubin. Like Soho House? Yeah, but it's super elevated. Not, not Soho House. Because it is like Soe House, but it's, Whereas the pricing is about the same, they're more selective in their process of accepting people. So it's not just because you can write that you have to be accepted into the place.
Starting point is 01:12:49 Got it. Okay. You have to be usually nominated by or referred by two or more guests. And then you have to be accepted by the committee at the club most of the time. Makes me want to do it. No, they're cool. I want to do the Vegas one. They're cool.
Starting point is 01:13:00 The Vegas one is where you want to be for you. I do. Yeah. And then in New York, you've got Zero Bond is a great one in New York. but then Crane Club is a Tao establishment. So Crane Club's been crushing it in New York. All of it is built off of a very London feel. In London is a very, very membership-heavy city.
Starting point is 01:13:18 And so if you're not at a membership club in London, you're really not doing the right thing. It's not like you're going to, like, clubs and bars. There's, Annabelle is probably the most famous membership club in the world. I mean, you're talking about some people dropping a million to $2 million to get into a special section of Annabelle, which has unguarded Picasso's on the wall, like it's the real deal.
Starting point is 01:13:40 Then there's a place called 22 in London. There's a place called Arts Club. And, you know, they serve some of the best O'Toro and some of, you know, great stakes. And it's just good conversation, good people, protected, secure. Where, you know, I was at Bird Streets a couple weeks ago, and, you know, Taylor and Travis came in, and they're just sitting there and they don't have to worry about
Starting point is 01:14:01 who they're next to, you know what I'm saying? And, I mean, they should in my search. circumstances. It was this idiot. But like, but it's an interesting dynamic. And I don't, I don't, I don't currently belong to any. I'm finally making a, I will get the zero. How are you in there then?
Starting point is 01:14:18 You can go as guess. You can go with anyone who has a membership. So is that the shift from nightlife right now is gone from like clubs and going to like, what was the one, one oak that used to be like really big here? Yeah, oak closed and is now keys. there they're certainly so so first and foremost as far as nightlife is concerned alcohol is in decline alcohol is in rapid permanent decline they're saying yes um there's just a lot of people out there who just don't want to drink alcohol anymore it's very you know it's it's it's very detrimental to
Starting point is 01:14:54 your health to your decision making obviously um and so some people are going towards psychedelics some people are just doing drugs like there's a lot of stuff going on out there, but alcohol has become, it's in decline. And so what you're seeing along with that is you're seeing a lot of very alcohol dependent scenarios also decline. And that means super clubs because there's really no way to want to spend that much time in a club, like a super club, without being under the influence. It's just not a, so I think the trend will continue to push towards lounges, places that you can have conversation, which is great. and of course, like, we live in a world where everybody wants to have,
Starting point is 01:15:39 they want to be in an aspirational scenario. Everybody wants to be at the place that you can't get into. You know what I'm saying? It's just kind of the thing. And right now that's membership clubs, but it is also even behind the rise of Delilah, for example. I mean, Delilah in Vegas, I believe Delilah in Vegas is the number one. producing restaurant on the planet, right?
Starting point is 01:16:05 I could be wrong. This could be completely off, but, and it might not be like, I think a lot of places will list Mila in Miami. I mean, we're talking about $100 million annual establishments at this point. Like, it's insane. And I love Mila in Miami as well. It's a fantastic restaurant, lounge, bar, club, everything.
Starting point is 01:16:28 But it certainly feels like people are moving away from the, from clubs and more tours lounges, speak-eas, and places that played music. You would make a fortune if you started your own. I would love to. I don't think it's outside of my wheelhouse. I think it's... I think it's...
Starting point is 01:16:45 I have burgers there. Dude, that one be... And you're... With your network and who you have behind you? Oh my gosh. I mean, it would be crowded day one. No other influences during that. It's funny you say that because we almost just did one
Starting point is 01:16:58 to house 10-10. They wanted it to be a combo of like barn and 1010 and we didn't do it simply because it was here we didn't like the location um but but certainly and and also like that's that's like the weird situation to be in now is like the access to capital like for creators like at at this level it's just insane because i was excited to come on the show today and it's because like i do see all of the stuff like i see all of the back end that like the world doesn't usually hear about um but like there's a lot of these companies right now that have a ton of funding to like buy perpetual ownership of creators.
Starting point is 01:17:37 Like I'm sure you guys have probably either been offered or no. I've been offered. But the offers are so low when you look at like the payback period, which I understand for a creator could go to zero overnight. So you have to. But what are you talking like 30, 15, 30 years? Are you talking about the length of the payback period or the length of which they own? No, I'm talking about the length of the payback period.
Starting point is 01:17:56 So it's like I would be better off just taking my ad revenue for 12 months. Right. And like take a buyout offer. Yeah. Well, the whole thing is they do it in the event that you need upfront capital. Yeah. And the obstacle they're up against is when they're coming at people that don't have needs for upfront. There's only a few people who spend all of their money on their business.
Starting point is 01:18:19 And truthfully, like, even with Jimmy, like, we'll see where it ends up. You know what I'm saying? Like, we'll see where there's all these people out there that want to count everybody's billion paper billions. You know what I'm saying? Who knows where it goes? who really knows what happens. You know what I'm saying? Now, for Jimmy, it's going to work.
Starting point is 01:18:36 His little experiment will work. But for other people who are just dumping 100% of their revenue into their projects, like, it's, dude, it's not always going to work. You know, and so, you know, welcome aboard via rail. Please sit and enjoy. Please sit and sit. Play. Post.
Starting point is 01:18:57 Taste. Mm. View. And enjoy. Via Rail, Love the Way. There's something else here now. Something new. From, exclusively on Paramount Plus,
Starting point is 01:19:09 it's the series Stephen King calls Scarious Hell. Everything here is impossible, but it's also real. Sci-fi vision calls it the best show streaming right now. We're running out of time and we still don't know the rules. Don't miss what the movie blog calls something you need to watch. Saving those children is how we all go home. from binge all episodes exclusively on Paramount Plus. There's just so much capital out there.
Starting point is 01:19:36 Like that's the one thing that, like, is the easiest thing to get. Like, it's, the hard thing to get is operational acuity, expertise. Like, like, dude,
Starting point is 01:19:46 the reason why prime is prime is not because they had somebody that was willing to put up $20 million. It's because they got operational greatness in their partner. You know what I'm saying? In Congo, like, best in the world. They got world class operational support, manufacture, distribution connections.
Starting point is 01:20:05 Yeah. But it just, it all comes down to who you're working with and, and like the, and like how, how the passion for the project actually works. Ten Ten Burger works because I, it is, it's, I care about that burger, like it's my child. Yeah. It is the best burger. It really is. I am obsessed with it, you know, and Logan is obsessed with Prime. Obsessed with it. He wakes up. It's the only thing he's, thinks about and talks all day about. You know, so it's, it's, that's a part of it. It was cute, by the way. I, I had some gardeners who were redoing my front landscape. And they had their kid with them. And the kid was maybe like five years old, six years old.
Starting point is 01:20:42 And anytime I have someone at the house, I offer them, I say, hey, can I get you waters? And I just have no, do you want waters? I got prime. And the kid, oh my God, his eyes lit up. And the mom was like, you have prime. And I'm like, yeah, I have prime. And the kid was like a big fan of prime. Like, that was his thing. I brought out primes and there was a new flavor that I don't think was in stores yet and I gave that to him. I'd never seen someone so happy. And then I said, do you like feastables? And he's like, Mr. Beast?
Starting point is 01:21:09 I'm like, yeah, Mr. Beast. And I brought out candy for him. They were so excited. Yeah, yeah, yeah. So excited. It's crazy. I remember, you know, that reminds me during Halloween this year, I have a neighborhood that gets thousands of kids. Like, like, we probably bought 4,000 pieces of candy and we ran out with like two hours to spare.
Starting point is 01:21:27 And I remember I had a bunch of prime because I remember. they keep sending it to me as well. I keep sending it. Thank you very much. I remember, I would randomly pick, like, one out of every 20 or 25 kids. Like, all right, come on. What we're going to do is we're going to play a game. We're going to throw a piece of candy off of the top of the staircase.
Starting point is 01:21:42 And if you catch it in your basket, I'll give you a special treat. And it was a prime. And when I gave it to the kids, they would freak out. I was like, you know, like, it's a drink, which is great. But I don't know what it was. But, like, I don't know. And then everyone started talking about it. People would, like, try to sneak back in.
Starting point is 01:21:59 It's lightning in a bottle. I mean, truthfully, like, what happened with Prime is not to be replicated. It's how it worked and it's like it's a combination of things. It's like I said, it's the marketing, acuity, manufacturing capability and distribution connections to get to retail, to do all that stuff and do it right. It's the marketing, the day-to-day marketing, the short-form marketing, the storytelling that Logan and KSI did. But then it's really more than anything else. It's like, have I identified a hole in the marketplace that really has a yearning to be filled? Who knew if that was going to?
Starting point is 01:22:41 I don't think anyone on that team thought that that product was going to do more than $20 million. Like, dude, when they started talking about billions with an S in sales, it's mind-blowing. It is mind blowing to imagine where that product is gone. And it's because all of those three things checked out, there was some sort of desire within the, or ability to disrupt that sports drink or hydration space that they filled. Yeah. But it's such a strong brand that I think especially kids really, really, really resonate with.
Starting point is 01:23:20 Like I remember, speaking of Jack's candy, Jimmy sent us his candy, but it was wrapped in $100 of cash. And he sent it to give it out in Halloween. And so what we did for fun is I took the candy bar out. So it's just the cash. And then you took the money to the blackjack tables. Yeah. And I tripled up.
Starting point is 01:23:42 So in the giant thing of candy, we have a wad of $100 bills for $100 and the candy. And we just let the kid pick. the kids never picked the money. They would pick the Mr. Beast Bar over the $100. Now, I'm talking like they're four years old, five years old, whatever. But there's a few times where the parent was like, are you sure you want that? And I'm like, yeah, and a candy. Are you sure you, they pick the candy over the $100.
Starting point is 01:24:09 Yeah, but then we had some like older trick-or-treaters. They were like, you know, 14, 15. And then we would like hold out the money. They'd like take the money. Yeah, yeah, yeah. But it upset me. Some kid with a mustache came up and I'm like, okay. Like, what do you think?
Starting point is 01:24:21 But you know what did upset me? ungrateful they seem like they would just take the money and then no reaction i think they're in shock is that like they're like there's no way this is real no but they would take a look at it put it in it it back thank you and then it's like that that wasn't just a candy it's a hundred bucks in cash no kids are like i mean dude look it look they're losing track of like it's like i go online nowadays and uh the the the the storylines around how much everybody's making which you see all the time and they're so wrong i mean they are so wrong i like it's like DDG posted this like funny screenshot last week.
Starting point is 01:24:55 That's not real. Not even one-twentyth. He doesn't even make, like, you know what I'm saying? Like, a 12 million dollars a month. He's making $144 million a year in ad revenue. And every kid that read that was like, oh, wow. Like, what a, that's a good month for him? Bro, what, what are you talking about?
Starting point is 01:25:13 I was surprised people believe that. Some people, all the young kids, they lost track of like, not lost track. They never learned what money means or how much. much is realistic or whatever. It's like, you know, like, once again, I'm not going to pocket watch DDG, and he makes, he makes great money, but he doesn't make $12 million a month. I would, I would assume if he has a great month, he might make $400,000, $300,000, $300,000 on a great month on Twitch.
Starting point is 01:25:38 Maybe, maybe. But you know what, is it on kick? But it's good marketing. And he's great. I was just on stream with them last. He's, DGG's great. And he's a great creator. But, but, dude, come on.
Starting point is 01:25:46 They, they're just too young to understand what those numbers mean. And they're too. and they're too brainwashed by those big, deep numbers and contracts that are real. Like when you find out, you know, when you find out the size of a Steph Curry contract, you know, now that type of stuff makes sense. You're like, well, wait, dude.
Starting point is 01:26:09 Like, if Steph Curry has a contract for, you know, $250 million, then certainly, like, you know, DNG is. Neon is making $100 million. Like, they don't understand. like the deviations between how much people are making. I just remember there was a period of time
Starting point is 01:26:27 where it was a few months and I saw like so many Twitch streamers had their revenue leaked like 10 times. Because it's just all. It's a thing. Yeah, it's farming. It's all it is.
Starting point is 01:26:38 It's just farming. So those weren't accurate because some of those they saw and they seemed very believable. Yeah, I think they were accurate. But like there was, I think it happened like five times in one month with like the same creator. He was like, oops.
Starting point is 01:26:50 And he's like screen recording something. clicks on like a browser and then it shows like 400 grand or whatever yeah yeah yeah it's like yeah obviously inspect element and they go and they change the number well that's yeah yeah and you can you can you can usually see it but they don't understand you know but but yeah the product side and the CPG side has gotten crazy and it's like uh you know it's seeing like what happened with alani and and and just all of these these uh creator products is just crazy Were you able to get any percentage ownership of prime? No.
Starting point is 01:27:25 I have a verbal guarantee that I will be made whole. And then I was given equity on Lunchley, which is great. Because Beast is involved. It's a great product. But the prime joke, as it is seen now, wasn't always, I mean, it was a sore spot for me, for sure. It kept me up a lot of nights. And, you know, it's a heavily protected cap table with the, with less people on it than you could ever even imagine.
Starting point is 01:27:54 And it just didn't work for me. It didn't work out, you know? And it wasn't even Logan that said no. You know what I'm saying? It's just an unfortunate situation. And, you know, what do you think being made whole means? I think it means, you know, you have been a part of the journey and you post it whenever you can and you share it and you connect people and you network it for people and you support it.
Starting point is 01:28:18 And most importantly, it's in front of it. of you on every episode of a show that you co-own, you know, and is responsible for probably one quarter of the impressions that have driven the brand. They're going to be fired up. I believe that there will be a retribution there for it. I truly believe that. How do you handle any creative differences like that
Starting point is 01:28:44 between you and Logan? Jack and I have a very similar dynamic where we're partners on this. Yeah, yeah. I would say I'm more of the network like I'm always like hanging out with it who God knows who. And Graham kind of keeps to himself but like does a lot of the operating. How long have you guys been doing this?
Starting point is 01:28:59 Yeah, six years. Six years. Six years. Yeah. Five years on the podcast. Six years working together. Got it. So you probably also have gotten to a point where they're a lot far and fewer between,
Starting point is 01:29:12 I would assume, those those disagreements. I honestly can't even remember the last time Graham and I had a six to a lot. Like we have some guest disagreements. That's really the only disagreement we have. is Jack will suggest a guess that I'm just like, I don't want to talk to this person. I'm willing to have on anyone, you know, and Graham is a little bit more selective.
Starting point is 01:29:28 But it's a push and pull, and it's good that we have that discipline. For sure. Yeah. For sure. So, so, I mean, I mean, dude,
Starting point is 01:29:34 like Logan and I are coming up on about almost 10 years now of friendship, of business, of creative, of navigating some of the most insane PR and real life disasters you could ever imagine. I mean, their book, my second book will at some point come out. And it's just, we've been through so much. It's, you know, globally and just online.
Starting point is 01:30:00 And a lot of those, a lot of that stuff was we, we had some real fights, dude. Like, I mean, real, like, fights that would potentially, or disagreements that potentially can other relationships, like, to a point where, like, dude, like, we had a really, we've had times where we had, didn't talk for months, you know, and had to, like, have third parties come back and like reintrodu. And those, they stopped happening probably maybe like four years ago, I would say. And now we don't disagree. I mean, dude, like, it's, it's so rare for us to have even a slight moment of like,
Starting point is 01:30:35 it's just, we just, if I start a sentence, he finishes it. If he starts that, I finish it. It's, we're just so laser tuned in on, on the things that we do work together on. So then he's got a massive share of stuff that I don't even. even know about, never hear about. But on the stuff that him and I work on together, we are, we're locked in. What do you think you or he had to change in order to affect the relationship like that? Hopefully it's interesting for the viewer, but I mean, dude, it's, I mean, it's a, it's a great question because it's, because like, dude, like, we, we, I think we both had to,
Starting point is 01:31:11 but certainly as an older, as a person who's older and a person who has, has had a tremendous lesson on empathy throughout life and how to work with other people, I certainly came into the relationship with Logan with more experience in that space. I had a little bit of corporate background. I knew how to give, you know, the feedback sandwich of positive, negative positive. Like, I knew how to do all that stuff. And I was the one that had to go and teach him how to, you know, fire someone who had done something terrible or how to give feedback to someone that he had a creative disagreement with. And so a lot of it was like learning that I had to instill in him, but that is always difficult when you're trying to instruct someone how to give feedback on something that you're involved in.
Starting point is 01:32:08 So that's when we would break. I mean, I mean, you know, I got him out of shit with other people a million times. I tell them all the time. I like to think that I had at least some impact on the smoothing over of the relationship with the UK and the sidemen because with all of the, with all of the furious, you know, and just terrible energy between him and KSI that got to a point where it was, I mean, we had security issues.
Starting point is 01:32:38 I mean, all the time. I mean, we would have to travel to Manchester with heavy security. They would have security here. like we what were they afraid of between that like well i can't imagine none of the side men like pulling up on logan no fans probably fans or or yeah or or or i mean dude we we had we remember we um when logan and uh and and and and and and and ks i when that all that beef had first started i mean we we pulled up to yamashiro because i knew ks i was there and we we just me and him pulled up and at logan on them and we and they got each other's faces and it was like really like he did
Starting point is 01:33:14 moments like there was a number of times where that almost happened um outside of the boxing ring right and um and and and so like in that scenario like they hated each other but i was always trying to work with you know bazinga and this person and that person to try to keep the relationship alive and i'd like to imagine that there was that at least represented some level of uh of of smoothing over in the process to get those two back together you know Maybe they would deny that, but I don't know. That's where I'm at. So it's like, you know, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's,
Starting point is 01:33:52 and we started, I think, to see more eye to eye on stuff that we, we might not had, have in the past. And that, and that's now we just are on autopilot. I've heard from people that were in the past that one of the most difficult parts of recovering from, or this or that, is that, is that. is that when you take it's like one of those pleasurable visceral experiences that you can have and then after that life that exists you know you don't have that level of stimulation in anything is this true or is that like not really something that affects it certainly is true for an
Starting point is 01:34:35 early recovery certainly because the good the good news about it and the good news about life in general is that the brain has a miraculous ability to regenerate. It is an incredible organ that that just that just can truly, truly regenerate. And so in early recovery, certainly you are, you are numb to everything. And there's really nothing that's going to, to, you know, feel the same way that it did. But, you will start to find a lot of pleasure in the clarity that you get from being sober and your ability to say and speak into existence and do things that you just never would have had to be. And I mean truly, being truly sober, not on off of everything, getting
Starting point is 01:35:32 to a point where you're just literally just back in the world. Because I had moments where I got down to a few milligrams of. I was on a little bit as it's not. It's not. the same. It's not the same until you get fully clean. But even now, yeah, to an extent, I sometimes do feel that still. I do sometimes feel like whether it's that or any of the other dopamines that I've been to in my life, that without, without that adrenaline and without that spike of or drip of dopamine that I do feel a little bit less enthused about things that other people find massive amounts of enjoyment and and it's been a and it's been a tough uh path to navigate only because it it pushes me away from some of the simpler pleasures of life which is
Starting point is 01:36:28 you know uh which can can can end up being more can create more sadness in the long run i've had trouble in relationships. I've had trouble in finding joy in things that other people watching a sunset or, you know, any of those more, you know, thoughtful activities could usually invoke in people just because I've, I've become so attuned to that adrenaline and to that, that, you know, overstimulation, you know, and that's what I'm trying to fix now. And I think, I think truthfully, like, a full dopamine, I mean, this is like the next layer, like, forget just the drugs, but like real true dopamine detox, meaning like, hey, 20 minutes a day on your phone, 10, you're not responding to any of the text messages. You're really just really living.
Starting point is 01:37:20 And you're not, you're not, you know, you're not having the ice cream. You know what I'm saying? And you're not, for me, you know, I've had my, you know, struggles with on the sex side. Like, you're not doing that. You're not going to Vegas and hooking up with a girl, the bottle girl or this or that person or whatever. You're just not. Because then you start to really reset that receptor and you really start to then potentially get enjoyment from going for a walk with a dog, you know, because you can really, yeah, you can burn your, burn your glands out, you know, I mean, there's only so much,
Starting point is 01:37:56 there's only so much dopamine and serotonin your brain can create before you're, before you deplete it. What would you say you're to now? Right now? Yeah. And it might not be like a substance. It could be like views. It could be.
Starting point is 01:38:11 I'm in a, I'm in a pretty good, the phone for sure. Yeah. That, that for sure. That is not, that might be my only right now.
Starting point is 01:38:20 That one and, and, you know, and, and certainly I still, I'm still, I'm still working through to be completely transparent. I'm still working on the girl stuff a little bit.
Starting point is 01:38:35 I, I certainly just, it's, it, has always been kind of part of my real world brand, my content brand. I love girls. I don't know how else to say that. And so I just had a relationship for a year and a half, and I did great.
Starting point is 01:38:50 And it was wonderful. We just had some compatibility issues that, you know, were not related to that. And so I have it in me. But once you then, once I then get returned to the streets, as I say, you know, It's not something that I, that I am incredibly always incredibly proud of. So, so, but the phone is number one. The phone is number one. I mean, I cannot get the thing out of my hand.
Starting point is 01:39:15 It's, it's, and for someone who understands it and understands coping mechanisms and has learned how to work through things, the idea that some 13 year old is learning about this and dealing with this is, that sucks. Yeah. Because this isn't like, or something like that. this is every single human, with the exception of a few Buddhist monks and some people that maybe can't afford it.
Starting point is 01:39:40 I don't know. Like every kid out there is just walking around and looking at the phone all day, 12 hours, 13 hours, 16 hours. It's not, we were not manufactured, evolved. We did not evolve to this type of activity. When I walk out of here, as you know, and I can give you the phone back again and you could look at the re-up,
Starting point is 01:40:00 which will still be going right now, We, our brains were not trained to interact in some way with a thousand people a day. Yeah. That's just not. It's tough though, because for you, that's also your livelihood of like, that's your network, that's your social media. You got to check your emails. You got to take phone calls.
Starting point is 01:40:18 Same thing for me too. Yeah. It's very difficult to get off of it. But you should, but if as a 40-year-old, I wish that I was, could, could say that I was a little bit more disciplined in not, you know, falling into the doom scroll every once in a while or, you know, like, like, there's only so much stuff that I still like to talk about
Starting point is 01:40:41 because like I've tried to like really provide, to present a better, my DMs, I always have funny DMs from girls and it's a funny thing to just look at. Like you'd never believe so. What do you get? They're just, because of the girls that I've always hung out with
Starting point is 01:40:58 and like I'm not as much anymore, but obviously like I had my pass with with the, old stars and all that. It's like, because it's very forward. So just like, like, what's so give us like a.
Starting point is 01:41:07 Like, like, hey, I just got to LA. Can I like give you a? Like just, are these girls that you've ever talked to before?
Starting point is 01:41:15 No, no, no, no, they're just like random messages. And like, so it's, it's like another thing
Starting point is 01:41:20 that we weren't really designed as humans to. And what does that make you feel when you see something? Nowadays, nothing. Like, it's,
Starting point is 01:41:26 it's, it's, it's, it won't even respond 90% of the time, but it's just like, yeah. Well, no, I'm honestly not that. Like, if you get 10 a day, that means...
Starting point is 01:41:34 No, it's not that many. It's not that many. But it's, it's like, I've just, oh, and that's been that way since I've gotten here just because I'm a fun outgoing person. And like Cindy Lopper said, girls just want to have fun. Like, they love going out and going to the membership club or having dinner or going traveling or whatever, you know, we're doing. And no, more than anything, they just want to laugh. Just want to have a good time, make jokes, like, whatever.
Starting point is 01:41:57 And so it, it's... It's like for me, that's like always something that I've had to like deprioritize from a time standpoint. And that's why I've just been so like lately just wanting to make the relationship side work because it allows me to like take that to really, first of all, build something great with someone and achieve a level of happiness and emotional closeness and like have a friend. you know, at that level that you can be vulnerable with and they're there for you.
Starting point is 01:42:34 But it also, like, allows me to avoid a lot of distraction. But I just, it just hasn't worked out for me, you know. Yeah. It's just like for a lot of other people it hasn't, you know. So how are you so smooth with women? What's the secret? I don't take it. I just don't, like, I just don't care per se.
Starting point is 01:42:55 Like, I think, I think, like, truthfully, like, the more you, the more, the more. effort, you're really, the more you show that you actually, like, are, like, affected by any kind of outcome, like, it shows so much. Like, if you, if, like, I'm not saying to play games, if you're, if you're trying to get into a serious relationship. If you're in a relationship mindset, then it makes sense to be upfront and thorough and, and, and, and say, like, hey, listen, I, I care about you. Like, why don't we do this? And then to fully lock in and not, try to not look like you care like that's your partner be a partner right and i just did that for the past two years um wait so so you're saying in order to get the initial interest you have to act kind of like apathetic towards them
Starting point is 01:43:41 like you're like you're kind of ah you know it is what it is if they do something to try to test you to see if they can get a reaction you're like ah you know it's not a big deal and is that is that stuff that they do that you have to be not affected by or is it just everything in your life you have to be not affected by this is like this i know i hate talking about this i i don't i hate talking about this I'm going to, we're going to talk about it, but I hate talking about this because I don't like people ever feel like I'm, I'm like bragging about stuff. It's like a really big insecurity of mine. I know that. No, I appreciate that. I just, it's a huge insecurity of mine. And like I, I, like, it's one of the reasons why I wear a rubber band and I don't, you know what I'm
Starting point is 01:44:18 saying? Like, I don't wear a watch and I don't, I just. Oh, but you, you have evidence. I mean, you have here that you, you dated the most Googled woman on the internet. Right. Yeah, yeah. So you, You have evidence of being decent with this. Sure. And yeah, definitely. And among many other great women, for sure. Yeah, of course. Yeah.
Starting point is 01:44:41 For sure. But so basically what I say is this, there's just so many, like, cushion pull mechanisms as it pertains to those like initial meetings with women and the early phases. And like for me, it's. it's like with girls that I talk to like I always have like a absolute perfect level like right where oil meets water like a perfect level of mix between compliment and playful banter. And that means like I'm generally like talking a little bit of shit like just messing around but in a way that's making them laugh like and making them feel comfortable. to do the same back to me.
Starting point is 01:45:29 Like, if you watch any of my content with either of my last exes, like, we're usually poking fun at each other in a fun way. So I'm doing that early on. Like, I'm picking out, like, little funny things and you gotta be careful with this. You know, it's never, it's, it's, it's,
Starting point is 01:45:43 you gotta be, you know, like, anyways. But you're not, you're really not trying to appear in the beginning. Like, you don't care. You just really need to kind of not care in the beginning. Like, like, you know, it's a lot of these guys get into a lot of trouble because they they're too quick to text back
Starting point is 01:46:04 because they they just get really excited and there's nothing there's nothing wrong with it you shouldn't feel bad about the fact that you feel strongly and you like someone and and and you know you want to talk to them that's great but but there's just a lot to be said about how a girl reacts to your non-reaction and to your non- you know over desire to like over-stimulate the conversation it's it's a it's a massive massive thing in terms of making a girl feel like
Starting point is 01:46:42 maybe potentially they're not your only option maybe potentially like maybe they they should be interesting and interested in potentially texting you and asking what you're doing that day. You know what I'm saying? And a lot of, of course, comes down to what your value is. Like, what do you bring into the table, right? And for a lot of people, all you need is, is that ability to make them feel comfortable and laugh. I mean, dude, you'll, you'll, you'll see a ton of, you know, people that you wouldn't expect dating way out of their league because they just, they just know how to make a great.
Starting point is 01:47:22 girl have fun, you know? And there's a million ways to skin it, dude. There's other guys that are really, dude, like, the other one that's like a known person here is Banks is, you know, kind of in a similar boat. And he's a bit different than me. He's like a big, like, because I study all the games, these different people.
Starting point is 01:47:42 He's more. So you're saying this is something that you like practice and work on it. It becomes a, it becomes a practice. It's not kind of natural. No, it is. It is. But it's, you certainly just, it's just like anything else in life. you just certainly become better and better and better and better at it.
Starting point is 01:47:55 You know, as you, as you, you know, as the relationships and as the girls you're going after or trying to talk to, go from all the way up now to most Googled on the internet. And now of a sudden you're a conversation with Amrata is like everyday conversation. You know what I'm saying? Because you're just like, okay, like this is a, you know, another Googled girl from the, I've done this stuff. I know it sounds crazy, but like Banks, for example, is like he's just a big, he, turns in, he's like the sweetheart, full on sweetheart.
Starting point is 01:48:25 So he's like, you know, meets a girl. He's already got, he'll, like, go grab flowers from the attendant. And, like, he's just really, like, he's super complimentary. Like, I'm the opposite. I'm like, I'm a little shriek talker and I want to, like, banter. Yeah. And so there's a million different styles. If that's what, listen, don't do any of this, by the way.
Starting point is 01:48:47 Like, my, my real advice is, like, go find a good girl that doesn't need to be, you know, charmed or or or or like game played with and settle down with her and do and if that's what you want and go do that. Like this is not, this is what I was, I'm trying to avoid is just like the idea that that that is an outcome that you even want in life necessarily. I think, I think guys want to experience it. But it's another thing that you can certainly get to. It's another thing that I, I, I've, you know, it's like when you have, I say this, I've, I've,
Starting point is 01:49:22 wrote this in my second book that I, you know, I haven't published obviously or had anybody read anything of, but I said men grow up with this desire to every girl in the world. And for a very, very
Starting point is 01:49:38 select group of people, they, they are dealt the curse of actually having the ability to do so. Because it's, you know, like it, it, it devalues and, and devolve such a beautiful thing,
Starting point is 01:49:55 which is a relationship between a man and a woman, into something that becomes almost gamified. And, you know, it seems very attractive from the outside, but I can assure you it's an empty, it's a very empty thing if you're doing it for that reason. If you're doing it to try to find a partner, then certainly. But hopefully you don't need to play games to do that. How much on average do you spend on a first date?
Starting point is 01:50:20 Probably like seven or a really. hundred bucks. Oh, wow. I got a hotel yesterday so that she could change before Nobu and we didn't stay at it. I'll, if I'm, if I'm going to do it. Yeah, but we just, she, we went there after. She couldn't change in the restroom? I don't know why I did that.
Starting point is 01:50:38 I did it because I wanted to just have a home base and it's Malbu's far. It's so, okay. So you have, it's pretty insane. I'm not going to lie to you. I just, I, if I do dates, I rarely do dates. Most of the time, it's like, yo, come meet me. Barneys or or or what this a visa trip that we're going on there's like 10 girls coming on it and probably like there's probably been like a collective like 150,000 spent on
Starting point is 01:51:06 just that group. What's the most you've ever spent on a first date? Thousands. I mean, I mean, for first dates have sometimes been, have been like meet me at, you know, meet me at Van Nuys, Jet to Vegas, three nights. nights at, you know, encore's tower suites, you know, dinner at Delilah, night out. First, date. How do you know you're going to like her?
Starting point is 01:51:31 Because it's not a date for me. Because that's not how I don't work like that. I'm crazy. I'm actually like actually like not even showing you guys, but like I'm actually like I will talk to a girl online or whatever or meet a girl for five minutes in passing at Airwant or something and be like, yo, like do you? want to go to Vegas. Like it is a first day and like I don't know if I'm going to like them or not.
Starting point is 01:51:56 And by the way, I might not like them. And what do you do? I might get halfway into the trip because I always will be cool with them. It doesn't matter. Well, you just send them away? No, no, no, never, never. But then what if you find a different girl that you do like when you're happened? It happened.
Starting point is 01:52:08 And what happens in that time? It certainly happened. Maybe the girl that I brought to Vegas has their own hotel room and I don't know. Like, it's a hundred percent happened. It actually happens a lot. where the girl that you thought you were going to be interested in has a friend and that always that happens. Have you ever been on a first date and the girl just like orders the nicest bottle of wine and you're like, well, hold on a second. Not really.
Starting point is 01:52:34 No, because I don't, I can spot that before I get to the table. What are the red flags? How they act in conversation, how they, because you get like, how they talk, the things they talk about, the subject of the conversation. how they talk about their friends, how they talk about other people, what they do for work. Like, dude, if you just got off, if you just miraculously came back from Dubai
Starting point is 01:53:00 and I don't know why you were there and you didn't, and you posted a new Hermes bag, I'm probably not going to go to dinner with you. You know what I'm saying? I'm probably not going to be like, hey, let's go on, let's go. Because you got to understand,
Starting point is 01:53:11 once again, I'm not, these aren't dates. I'm like, I'm almost like, I am, I don't have any kind of intent. Like, I don't really, if things, and something happens and there's this or that.
Starting point is 01:53:23 And that is why when I say trying is the worst part, because they know that. They know I'm just trying to curate a good time for myself, my friends and them. Or even just myself and them. Like last night, like, I didn't say, hey, like, you know, I was really nice meeting you. And like, I was just thinking, like, maybe if you're not busy.
Starting point is 01:53:41 Like, I was just like, yo, like, this girl came here for three days. She's from Miami. I was like, have you been a noble Malibu? Like, do you want to go there? We went there. Like it was cool. She left this morning on a flight back to Miami. You know what I'm saying?
Starting point is 01:53:54 Like they're not like dates. They're just like, they're having a great time. Yeah. They're just having a great time connecting, join the network. Maybe I'm going to go to Bangladesh in six months and want to bring a few people to come hang out. And they're all, they all have say to their friends like, I love Mike. He's so much fun.
Starting point is 01:54:09 He's like super just chill about everything. And he just, you know, like. And so for me, it's just always like it's never like it doesn't feel like a date, dude. It just feels like I'm with one of the homies. You know what I'm saying? and it just happens to be a hot girl, you know? So it's, like, different. I don't, I don't know how to explain it to people that live lives that make sense.
Starting point is 01:54:28 You know what I'm saying? And like, mine doesn't. And it never has and might never will. What's the biggest waste of money you've ever spent? Girls. No, I don't know. Cars, cars, for sure. Cars are the worst.
Starting point is 01:54:44 What, what, okay, so how did you, what was the biggest waste of money that you spent money on on a car? They're just, they just, they're just, I don't. I don't. I mean, that car, that could, the R SQA, I'll be up front. I paid, I bought a brand new, 2025, 2025, whatever it was. It was 100, 185,000. And then the, the, the build out for it was another 80. It's one of a kind.
Starting point is 01:55:10 No, not only that, but like, that car weighs 6,500 pounds. Oh, nice. Appreciate it. Yeah. Okay. So, like, so like, everything I do is like, slightly in the vein of being a cheapo. It doesn't even matter, like, when it's an expensive car.
Starting point is 01:55:24 Like, you ain't going to see me into McLaren't because it doesn't hit the curb weight. Do you ever get self-conscious or, like, insecure when you're dating that girl that every other guy wants to get with? For whatever reason, I never do. It's the weirdest thing, dude. I don't know. That's one thing I don't know how to explain. And it goes back to the same rationale, I guess I give for people early on in the relationship. which is like in their mind they're just like dude if if if like if i do something stupid or like make a
Starting point is 01:55:55 mistake of some sort he's just going to take and like as much as he loves me like he i've always had like that type of policy like if you you know if you do something up like i'm just going to like see you know what i'm saying like i'm not doing anything wrong yeah i've never cheated in my life you they every girl i've dated for the past like 10 years has my passcode so so i think it's i think it's reciprocal, right? It's like, it's like they, I, I, I operate under a oath of, of, of, of, of, of, of respect, right? And so like, so like, I'll give you that leash. And I've never, I've never, I've never been bitten on the hand by it. I mean, even, even with Lana who, like, obviously there's so much, like, wild conjecture on, like, how that relationship would work. And obviously, she was retired. But, like, dude, she was, I never had, she would, she would, she would, she would, she would, she would, she would, she would. get messages from DMs from every football player, as you said, most Google person on the internet, girl, every football player, every rapper, every athlete,
Starting point is 01:56:59 every business person you could ever imagine. And as soon as the message she would come in, she would be like, what are we responding? What are we responding? What's our response? Like, like, do you want me to respond to this? Do you want, do you know what I'm saying? Why would she respond to any of them?
Starting point is 01:57:15 Well, like, or no, we would. It's like a business owner. But she simply, no, no, not even. It's simply the fact that she would just show me and be like, like, listen, just so you know this is coming in, like, sometimes I would know the person and be like, dude, like, what are you doing, dude? Like, you know, I'm dating this girl, right? Like. But there's no one that came through where you're like, oh, like. No.
Starting point is 01:57:35 Never, just because I don't know why. I don't know what the rationale is. Like, like, Drake. I mean, maybe he was one of the people. You know what I'm saying? No. But certainly, okay, I'll tell you what. I'll tell you what.
Starting point is 01:57:45 if I'm early stage, like if I'm just talking to a girl that I intend not dating and Drake, there's like a select group of people that certainly I would be like, oh, dude, a hundred percent. But I think, what would you even entertain? What do you mean? Like if Drake DM'd like, hey, what's up? Well, here's the thing. Well, here's a thing. Here's a thing.
Starting point is 01:58:06 There's this like, there's this like social media thing where like, like, every, like for Drake specifically, like every girl's in a relationship. but that can't get DM'd and touched by a guy unless until Drake comes. But truthfully, dude, I'm telling you, and I swear to you, and I truly believe this, it's just, it's just not the case.
Starting point is 01:58:29 Not every guy is a cheater. Not every guy in the world is a cheater. And not every girl in the world is going to, to leave you for a super celebrity. They're just not, I'm telling you, it's just not the case. There's a, the ones that,
Starting point is 01:58:43 the ones that are, to me, that are at risk, are girls that have never been around it. So, like, if you're, if you're, if you live in Memphis and, you know, your girlfriend doesn't even have Instagram and Drake somehow finds a way to see her and she's just so in it. But dude, a lot of these girls like have, even if they haven't hooked up with a lot of the guys, they've seen just how gross and, and, and, and, and, and, and, and, and, demoral, like, this entire space is.
Starting point is 01:59:12 And they're off it now. They don't want it. They don't want to be a part of it anymore. They, like, you tell them that there's a Drake party in the hills. They're not going to that party specifically because of that. Anyways, like I said, this stuff's like, it's fun to talk about, but it's just so, it's just not. It's like, dude, the amount of, like, moral guilt and, like, the moral dilemma. And, like, even for me, like, I'm a Christian.
Starting point is 01:59:35 So, like, the religious dilemma for me has been more pain than it's been good just because it's just, I don't know. It's just hard, dude. It's hard to, it's hard to. It's hard to have that, to have that type of scenario where, where, you know, and it's not, and one last thing on it, the one last funny thing on it. Yeah. Is it's not all money either. That's, that is, that's the, that's like the biggest misconception is that like, is that like you're at risk from somebody who has more money than you.
Starting point is 02:00:06 It's just not that, dude, like, I know a ton of really, really wealthy people that 1,000% wished that they, had the game to be able to do it and cannot do it. They cannot do it. It does not matter. It doesn't matter how much is in their banking account. It doesn't matter if they fly girls out. It does not matter because it's it's a comfort thing. It's a humor thing.
Starting point is 02:00:26 It's a aura thing to use a word for Gen Z. That is just to an extent it's just not teachable. It's not viable. It's not. So if someone does want to get better with women, how do they do that? Because if you just said it's not teachable, you can't buy it. Go into the resistance again. Go into the water.
Starting point is 02:00:44 Get out of it. there talk to girls at the bar talk to girls at the grocery store you know like if you have to manipulate a joke and and and really like practice it then go for that but i mean dude like so like when you if you're if you're if you're if you're wanting to become some sort i'm not once again like promoting it but if you're wanting to become some sort of like casanova like high level at it's it's it's so much deeper than that it's like really being able to think on your feet understand their you know by minute desires like when you've been to at a restaurant too long.
Starting point is 02:01:15 It's time to move vocations. Like, you know, like, I was on a date last night. You know, the, the, the, the, I'm like, I have funny stories. Oh, my God. The, the manager, the GM at Nobu Malibu got swapped out. That was my guy. He, I, he, he, I could sit on the rail at, being on the rail at Nobu Malbo is, that is where you want to do your date.
Starting point is 02:01:41 What is the rail? It means you're on the water. You're literally. sitting table rail waves crashing on the suns setting beach at nobu malibu so you you i had my jem there and i would text me like day of and nobu malibu in itself is a tough phrase but that's even to sit inside then there's tier two which is outside then there's tier three which is like close and there's the rail right and the rails usually you know it's like there's tiesto and there's this person so i get there last night and i had to do it through the gm in newport and he had to set me up and i and i go
Starting point is 02:02:13 inside and they said come oh mike welcome you know like here's your table and it's like tier two and so i'm like okay so now i'm down like i'm still i'm still fine like there's no issue we're still here but like i like to i like to show up as much as possible so you know it's we order some out mama she gets a drink whatever and then i say i got to go to the bathroom i'm not going to the bathroom i'm going to the hostess stand gm hey listen man like i was close with troy like i know We don't know each other on that level yet, but like this is the first day. Five minutes later, waitress comes and say, hey, we're just going to move your stuff. Like, you guys can get up and go to the table on the rail.
Starting point is 02:02:52 We're just going to move your stuff over for you. You know what I'm saying? So, like, it gets to a point where you're doing microcalculations that involve other people on data. So, like, you know, like this, if this girl is impressed by that, then is that a good or a bad? If she's impressed, I don't know. It depends on what you're after. I just got out of a relationship. I don't know what the hell I'm doing at this point.
Starting point is 02:03:12 I'm just, you know, like I wasn't even aiming to have anything happen, like, necessarily. Like, I just was, I like going out and having company and eating good food. And, but I like to do everything by utilizing the relationships that I have the best I can and showing up in the best way I can. And so that's advice, certainly to people who are trying to talk to, like, do the best you can to set up for success. Truthfully, like, people think chivalries, I didn't, I made the mistake. I was paying the valet guy. I forgot to go around and open the door for her. You know, and, and, you know, people like, people go, oh, you're a sim for doing that or whatever.
Starting point is 02:03:49 Dude, wake up. Go around the car and open the door for the girl. You know what I'm saying? If that's all you got, if all you got is that move for the night because you don't have the rail connection or, you know what I'm saying? Or whatever it is, like go bring the shibblery back. You know what I'm saying? Whatever you can do, show up in the best possible way that you can. You know what I'm saying?
Starting point is 02:04:09 That's, that's, I mean, that's a piece of advice. But certainly, like, keep it light. Don't overdo it. Don't. And don't go to the other side of the spectrum either. I can't even tell you how many guys mess things up by renting the Lambo or, or dude, like, it's so, I'm telling you, man, like, if you can just learn a little bit about humor and a little bit about conversation, pick a topic that you think is fun that she's going to be interested in. if you think there's a hot show that girls are watching and you want to talk about, um,
Starting point is 02:04:43 uh, you know, 90 day fiancee love on the spectrum. That's a great one. Bro, go watch a season of that. And I guarantee you that you bring that up at, at,
Starting point is 02:04:51 you know, token Madeira or something or wherever you guys went and you say like, hey, I'm watching this show on Netflix. I'm sure you've never heard of it before. It's called 90 day fiance. Like, if that's the game you got to play,
Starting point is 02:05:00 then do that. You know what I'm saying? But I mean, for me, it's been, it's been like, how can I turn this off? Like,
Starting point is 02:05:09 that's been my desire for the past five years is like I want to I've been much more focused on trying to I'm trying to settle down and and remove that that aspect from my life you know when's last time you got rejected it's hard to say because I can't remember the last time that I was interested in someone I cannot remember dude it it's bro it's been I'll tell you this okay I'll tell you this I've had DMs go unanswered I'm not a huge huge DMer. I'm just not. I do respond to DMs, but I'm just not a huge proactive DMer. I used to
Starting point is 02:05:45 be more, there's been a couple girls, you know, that didn't respond to my DM, and I consider that a rejection to an extent, even though they've probably got a million and maybe might not even seen it, and sometimes they'll respond a year later. You know, I've had that happen to, or they'll be like,
Starting point is 02:06:01 oh, I saw you DM me, I just came across your profile or whatever, but rejected, I don't freaking remember, dude. When's that? So when you get rejected, when you've got rejected and they don't respond, do you feel anything? Or do you just, it's just like whatever? No, nothing.
Starting point is 02:06:18 The only thing that makes me feel anything is when I get to a point in a relationship where I have feelings. And that for me is much later than the average person. I only date girls, date, like truly date girls that I really, really, really like love. other than that, there's no in between. There's no in between. There's, there's that and there's, that's like the homie. You know what I'm saying?
Starting point is 02:06:49 Like we, you know, maybe we mess around. We had, like, but like I'll know within a very, like, with my last girlfriend, like, I knew pretty quickly, like, that I was going to, that I was going to date her. And then everything else shuts down, you know, so it's, it's, I don't know. And then, and then the rest of the time, it's like, it's like, yeah, certainly it's like, I just go out.
Starting point is 02:07:10 have a good time and, and, you know, try to show them a good time. And, like, a lot of them are also creators. And so, like, they have questions. They want to know, they, they want to pick my brain the same way you do on, on any given topic. You know, the girls with last night as a creator, we sat, we had dinner, you know, we, we hung out. And, and, you know, now she knows she can hit me up if she wants to hike or she wants to, you know what I'm saying? A lot of them end up becoming friends. I end up being people that I'm friends with, you know, so, um, but, but I'll know within, you know, the first little while if it's going to be somebody that I'm serious about. And, uh, and then I'll probably usually take about a good year to get out of the relationship, too. And I'll
Starting point is 02:07:51 be pretty sad for a while, just like anybody else, you know. So this, this last one was, was rough. And, uh, even though truthfully it was, it was my doing, um, I just, I just think as you, as you, when you build those relationships, you kind of, no matter whose fault it is, it's painful, you know? And just, it just wasn't working out and lack the compatibility that we needed. But it will work out at some point.
Starting point is 02:08:19 It will. All right. Well, we want to be respectful of your time and we really appreciate it. I just sit with you guys forever. Dude, this is fun. Is there anything, is there anything you want to talk about
Starting point is 02:08:27 that we didn't ask you? Just 10-time, I mean, 10-time burger for sure, but I mean, just, and just briefly, I mean, it's been so conceptual and it's taken so freaking long to get to a point of of of of actual brick and mortar locations and like it's like it's like with CPG like you can you can create X dollars worth of product and you can get the distribution signing leases for actual bricks is a major and and and and and I think I don't know if you
Starting point is 02:08:54 said this or not but you definitely know it the the the service and food space is terrible I mean it's so hard it's like the hardest space to to make money and and to do right. But finally, we've got some good partners. We'll open probably L.A., Miami. Vegas. Vegas for sure.
Starting point is 02:09:14 A great one on the strip. Yep, 100%. If we can find the right location in the near term. Nashville, Cleveland, Austin.
Starting point is 02:09:21 I think our target sites to start. And hopefully soon enough, you'll have, you'll be able to finally have 1010 burger. Right now it's just the festivals, events, food weeks, that type of thing.
Starting point is 02:09:31 I really, really want to try 10, 10, burger. I want to right now. So, Jack is a burger guy. Graham knows.
Starting point is 02:09:36 And all my close friends know. Burgers are like the food that when I was a kid, I mean, even now, if I go to a steakhouse, if I go to any restaurant and they have a burger, I don't even need to look at the menu. I get the burger everywhere. Anywhere I go. If they don't have a burger, I'm cooked. Like I don't know what I'm going to order. Where do you live now?
Starting point is 02:09:53 I live in Vegas now. I grew up in SoCal. Okay. So you know I'm like credibly able to talk about burgers everywhere. Like I know the inventory of every city, like even on the NorCal. side. But for Vegas, you guys finally got some representation there. So, so what, what, are you going right now? Dude, I don't, in and out. I go to in and out. Just because it's easy. It's right next to my house. I'm going to bless you right now. There's a burger in Vegas called
Starting point is 02:10:20 Stay tuned burger. I haven't had it. It's in a bar off the strip. It is phenomenal. It is It is such a great burger. Dude, I think I gave it like a 9-4 or 9-3, which for me, that's like, that's unheard of levels. Like, my highest is like a 9-6 in San Antonio. There's one in Santa Barbara. That's a 9-5 as well. Third Window Brewery. Obviously, LA's got a number of like 9-3s and 9-4s, but I'm telling you, stay-tune burger
Starting point is 02:10:48 is very good. It's in a bar. You have to go in. It's a really strange setup. And there's, you know, it's in like a bar. Yeah. And there's just a window. And it's like almost like the bar is not.
Starting point is 02:10:59 called stay tuned. It's a different name and you go and you get the burger from there. I'm going to get that burger and I'll let you know how it is. I already know how you're going to enjoy it. Like, my rating system is like tried and trude. So and smash burgers are your top. Yeah, but I can, but I have every, I've had every restaurant, luggers and and, and for Charles and what do you think of the habit? Habit is amazing. I think it's better than it. As far as chain is concerned, it's a good burger. And I mean, it's one of the first burgers I ever rated because Nate Schott was a fan. And so we did a, we did a rating of it at the 100 Thieves headquarters like seven years ago or something like that. Have it's a good burger. For me, I always based a lot
Starting point is 02:11:38 of myself on, as far as Shane's is concerned on Shake Shack. And obviously, a smash really came up. But, but, you know, listen, like right now, as far as I know we're oversaturated on Smash burgers, everyone's tired of hearing about them, but truthfully, in a lot of the secondaries, they don't exist. You can't get one. It's Philly. You could get, it's not good. Maybe can't even get one. Nashville's got a place.
Starting point is 02:12:05 I forgot the name of it now. But some of these cities have no smashers, none. Let alone the quality of the first time you ever try to SoCal Smash Burger of like for the win or or Burger or Burger She Row or Heavy Handed Quality where you're just like, my life just changed because of. of how the crispiness of the edges of this burger melted with the American cheese, the potato bun, this sauce. I don't want any other type of burger. People in Detroit haven't had that. So there's a hole in the market, and I intend to fill it.
Starting point is 02:12:42 Have you a dang burger in Santa Barbara? No, but I feel like someone told me, I'm telling you, if you ever get a chance to go to third window brewery in Santa Barbara, once, I think it's only, I don't know if it's every day. They have an American Wagyu smash burger there. That's absolutely insane. but my number one still remains as last place in San Antonio. Mark at last place burger.
Starting point is 02:13:02 Well, I'm excited when you open it up in Vegas. I'll try it. Oh, we're on. We're coming, for sure. They look good.
Starting point is 02:13:07 They look like the kind of burger I mean. I was secretly hoping you would come with like three burgers and... You would think to a business podcast, but I mean, you know, I came without burgers and not think you would be talking about how to pick up chicks. I also actually think that smash burgers are not as saturated as you think. Like,
Starting point is 02:13:24 I think the pub burger is, way too oversaturated. Yeah, yeah. It's just not a great burger. It's a good one, but I think that it's overdone, and they all taste kind of the same. There's definitely so much more room in the market. And, like, you've just got all their stuff going on, like Philip and NADC and Austin, just open to New York as well. And that's not even a smash.
Starting point is 02:13:41 There's people don't nonsense. In my eyes, there's probably always room for more burger places. I had the same experience in life as you did as a kid. I grew up, and it was the only thing I wanted. And it's still pretty much, I just can't all the time now just because from a weight standpoint. So we're going to, yeah, I'm worried that my time's going to come where I can't get a burger probably. You got a lot of metabolism left in that body.
Starting point is 02:14:06 We're going to do rapid fire questions just to round this out, okay? What is your biggest insecurity? Probably my inability to, to, this is such a meta-answer, like find that emotional closeness that I, that I want. I know that's crazy. I just, I don't know. Or also, I don't know, maybe my knees. Your knees?
Starting point is 02:14:27 You got like weird kneecaps or something? No, I just have battered my body so badly that like my body's long part. Like my like true athleticism, maybe I don't know. I got to a point I think as you get older, you just really shed a lot of insecurity. Like they still exist. Don't get me wrong. Yeah. Or like you kind of right size them with other things.
Starting point is 02:14:47 I don't know. But there's nothing that I tremendously like dislike about myself. Right. Like I don't know. I'm actually a pretty big. big fan of who I've become. What is an invalid criticism you get all the time? Probably that
Starting point is 02:15:02 I think that people think that I like, certain people think that I think like extremely like highly of myself to a point that if you ever met me out in person that like I wouldn't be your best friend. You know what I'm saying? And like I really do like
Starting point is 02:15:20 and I hope that someone that watches this show has met me in person before has had a 20-minute conversation where they cried on my shoulder about their family or something like that because I've had so many amazing interactions that like I feel like sometimes my delivery is a little bit askew from who I actually am as a person which is like someone that like really does deeply care about other people. And and I'm definitely imperfect and definitely like misunderstood because of the space that I'm in. but I think like that would be the thing. Like if anybody ever thought that like I just wasn't like a kind person because like I truthfully like believe that that's like my biggest quality is like my ability to care for other people.
Starting point is 02:16:05 What's a valid criticism your mom would give you? Oh my God. She definitely like doesn't like me like think like. Like she definitely thinks I spend too much time. with girls and just like wasting time on shit like that's like not super and and ironically she might say that like she might say that and and this could potentially even be true like she might say that I don't that I that I even she might say that I care too much about myself maybe I don't know maybe she would say that I don't know I called her today and I literally only asked about her the whole time
Starting point is 02:16:47 specifically because one thing my biggest strength dude truthfully is my awareness like I'm super aware of like places where I'm starting to like mess up and like and need to do better in. And that I think is like the great that I think is like the greatest skill you can ever have in life is like being aware of like your shortcomings. You know what I'm saying? And being able to right size them. But she would just say, dude, you're, you are spending too much money. She's not the right girl for you.
Starting point is 02:17:14 And you know, you shouldn't you need to get more sleep and to eat better or like something like that. Moms just stay moms forever. They never stop momming. You know what I'm saying? It doesn't matter what level of success you have in any department. They're gonna moms or gonna mom, you know. Does your fragility ever bother your wealthy friends?
Starting point is 02:17:34 No, no, no. It's their favorite joke. It's an ongoing joke. What is something that you do that's cheap? Like, what are the main things that you cheap out on? I really don't anymore. I think it became a joke. But like, dude, like I'll certainly like, I'm definitely going to be the guy like that if we all get launched together,
Starting point is 02:17:49 I'm probably going to be like, all right, where your cards at? you know what I'm saying like and I mean like some of these lunches are expensive dude like if I mean where are your cards at like dude like the bill comes the bill comes like I'm generally not like okay like I got this it's reasonable yeah that's what I said and these people have money too so like the fact that they think that I should just like pay for or like I don't know like I guess I'm just like I always feel like there should be a fair distribution if that makes sense I've gotten better at that too like sometimes like one personal order a soda and I'm like well they pay a three few dollars extra because they got the soda. For sure. You know, it makes sense. To me, I'm actually, I'm a fan of that. I think a fair distribution is really important. I think so.
Starting point is 02:18:33 Because you're aiming towards an equitable kind of like arrangement. And if you're not, then what are you doing? Well, also, like, it should be, it's sometimes it has to be proportionate. Like, like, like, with Rich from Fashion Ova. But for example, like, he wants to do stuff that like, I can't do. So, like, if you, if he really wants me to come along, like, unfortunately, dude, you have to have a disproportionate, like, like, dude, like, there's no world where that yacht that you're talking about in South of France is on my, is in my budget. Just not, dude.
Starting point is 02:19:06 So, like, I can give you $10,000, maybe. But, like, you have to cover the other $800,000. Like, I can't do it. There's nothing. Is there a ratio, though, or then it just seems, like, petty? Like, if he's like, all right, give me the $10. No, I told him to do it. I told them recently to do it.
Starting point is 02:19:21 Because he has friends that think that way. And they're like, oh, he's got billions. He's worth, he's a deck of billionaire. Like, he should just pay for everything. No. I don't think that's fair either. If he's, it should be proportionate at least, right? So if he's paying, if he's paying X percent of his money, which like, it doesn't matter what he does.
Starting point is 02:19:38 0.0.0. Like, you should probably, at least if that's only $12, you give me $12. You know what I'm saying? Yeah. Like, that's how I feel. I told him that the other night of this house. I think it's reasonable. That's what I understand that.
Starting point is 02:19:51 Yeah. So, I don't know. It's a weird day. It's a point where it's like to give him $10 is not even worth his time. No, he'd rather just not even touch the bill. Exactly. Because he'll get sick. All right, Mike.
Starting point is 02:20:04 Thank you so much for coming on ice coffee. Let's do this again. Let's do this again. Hopefully you guys enjoyed it, watching it from from Grahamstaff and Land and, and ice coffee land. Thank you. Also, big shout to White Glove Estates for giving us their showroom on Sunset Boulevard to film in. We'll link to their info down below in the description.
Starting point is 02:20:24 Any luxury high-end remodels, furniture, staging, you name it, they handle all of it. It's really high-quality stuff. I mean, solid wood. Thank you, guys. Till next time. See ya.

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