The Iced Coffee Hour - Jake Paul Breaks Silence on Getting Sued, Going Broke, & Making $40,000,000 Per Year

Episode Date: June 16, 2025

OpusClip: Enter the contest and get free credits at https://www.opus.pro/clip-the-future NetSuite: Take advantage of NetSuite’s Flexible Financing Program: https://www.netsuite.com/ICED Shopify: Si...gn up for a $1 per month trial period at https://shopify.com/ich ZocDoc: Go to https://www.zocdoc.com/ICED and download the Zocdoc App for FREE Follow Jake Paul : On Youtube - https://youtube.com/@UCcgVECVN4OKV6DH1jLkqmcA On Instagram - https://www.instagram.com/jakepaul Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: tmatsradio@gmail.com For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:19 - First real paycheck 00:03:24 - Competitive nature 00:04:45 - Split household pros/cons 00:07:48 - Learning management 00:08:37 - Who gives you advice 00:09:52 - First viral moment 00:13:32 - Fallout from fame 00:16:20 - Sibling rivalry 00:16:27 - Sponsor - OpusClip 00:20:00 - YouTubers going mainstream 00:21:32 - Disney earnings/drama 00:25:58 - Legal trouble 00:28:55 - Content that went too far 00:31:25 - Spending money at 20 00:34:20 - Time for a change 00:37:41 - Sponsor - NetSuite 00:38:50 - “Everyday Bro” money 00:40:44 - Business lessons 00:43:14 - Always being relevant 00:47:14 - Lowest point 00:50:08 - Boxing criticism 00:53:05 - Investing in boxing 00:54:18 - Boxing earnings 00:58:07 - Boxing plans 00:59:50 - UFC pay controversy 01:02:39 - Promotion company 01:06:12 - Best & worst boxing moments 01:06:17 - Sponsor - Shopify 01:07:43 - Sponsor - Zocdoc 01:10:29 - Tyson fight payday 01:14:28 - Fighting Logan? 01:16:21 - Diss tracks 01:19:24 - His motivation 01:20:50 - Billionaire goal 01:23:49 - Sports betting 01:25:39 - Health risks 01:27:26 - Learning Meditation 01:29:41 - Hardest part of fame 01:31:17 - Going out in disguise 01:32:15 - Public relationships 01:34:37 - Keep money, lose fame? 01:35:06 - Mental experience 01:41:40 - Unfair criticisms 01:43:55 - Tyson’s fight IQ 01:44:56 - Tyson's wardrobe malfunction 01:45:28 - New business projects 01:47:51 - Best way to spend money 01:49:12 - Private jet 01:49:48 - Investments 01:50:09 - His biggest waste of money 01:51:40 - Rapid fire *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 Okay, when I sell my business, I want the best tax and investment advice. I want to help my kids, and I want to give back to the community. Ooh, then it's the vacation of a lifetime. I wonder if my out of office has a forever setting. An IG Private Wealth advisor creates the clarity you need with plans that harmonize your business, your family, and your dreams. Get financial advice that puts you at the center. Find your advisor at IG Private Wealth.com.
Starting point is 00:00:30 Looking back in hindsight, it's absolutely insane. What I'm 19, 20, making millions of dollars, getting millions of views, attention. You feel invincible and like, oh, I can do anything and whatever. And it took me a long time to realize how wrong I was. When did you realize that you needed to make a change? Do you think that people doubted you more as a boxer? Everyone said, no way can this kid box and beat someone up? And like, he's just like a Disney princess.
Starting point is 00:01:12 I take everything I do very, very seriously and I'm very competitive. So when I went into boxing, it was no different. I have two main goals, definitely becoming world champion. And I want to exit a company for $1 billion. I feel like in terms of upping the stakes with boxing, are you ever going to fight Logan? I haven't really announced it yet, But Jake, thank you so much for coming on the ice coffee hour.
Starting point is 00:01:45 Really, really appreciate it. Of course, yeah, thank you for having me. I appreciate it. So I'm curious, what was your first big paycheck that made you realize that you've made it? That's good. Well, honestly, the one that comes to mind is I made like $400 when I was 16 off of a vine post. they like paid me $400 for this app to promote this game it was called like bubble jump or something and to me $400 for like making a six second video i thought i was like the richest person ever
Starting point is 00:02:23 went right to the mall bought some lebron christmas uh edition shoes and then this like big watch and didn't have any money after that i was down to zero yeah it was like bigger the watch the more expensive it is it was like this diesel i I don't know if you know this brand diesel. Yeah. At the mall, right? Yeah, at the mall. And I was like, dude, I'm bawling.
Starting point is 00:02:45 But that was, that was like the first one where I was like, I can't believe I just made. Because I was, I was landscaping for $10 an hour, you know, and only on the weekends or something. Like, so I could only get like two jobs in and make like $100 or whatever. But this was, this was definitely memorable. But I would say after that, like a actual big paycheck, I think. think was after I started selling merch while I was daily vlogging, I think the first month I sold merch, I made like $400,000 or something, and I just couldn't believe it after that. How did that compare to YouTube ad revenue at the time? It was exponentially bigger. I think my channel
Starting point is 00:03:29 never had a good CPM just because I was doing crazy stuff. And so I think they limited the ads that were being run on my channel. I think the most I ever made in a month off of YouTube was 400,000, but I was getting 400 million views in a month. So it's like a $1 CPM basically. Now, you're extremely competitive, I've noticed. Do you think that's something you're born with,
Starting point is 00:03:58 or were you raised that way? I think there's a little bit of nature and a little bit of nurture for sure in that. I mean, definitely my mom is super competitive and watching her and her family. And they were, you know, all athletes. My great grandpa was the NFL quarterback. And it's funny, I was like going to fight Mike Tyson. They bring us to the locker room.
Starting point is 00:04:25 He played for the Dallas Cowboys. And I'm like looking around the locker room. And I forgot that he played for the Cowboys. And I see my great grandpa on the locker room. like right before i'm about to fight mike tyson which was crazy but we had a whole family of athletes and i think seeing my mom and how competitive she was playing tennis really rubbed off on me and then having an older brother that you're always beefing with and oh i'm doing this better i'm doing that better my dad was always pushing us in football but i also do feel in my soul that
Starting point is 00:05:01 the way I was born, whatever I am, whoever I was, my soul is, I think, wanted to achieve more and do big things. So I think there's a little bit of both of nature and nurture. You've been vocal about humble beginnings being raised in a split household. What would you say are some of the positive and negative things that you learned from each parent that you still use today? Yeah, I mean, the positive from my dad, first off, is hard work. he still works incredibly hard it's just who he is and he genuinely enjoys it and he instilled that and me and my brother we genuinely enjoy hard work which i think is very rare i love completing a task i love having a big task in front of me it started with you know cleaning out a hoarder's house
Starting point is 00:05:53 roofing odd jobs landscaping painting houses just helping our dad do his like blue collar work. And we just loved the process of it. And it was very rewarding to complete a task. And then I would say my mom isn't, she was a nurse for, you know, 30, 40 years. And she's very caring and giving an empathetic and loves helping people. So I would say that is something that I learned from her.
Starting point is 00:06:28 and I love just being there for my friends, my fiance, whatever it is. I would say those are probably the two positive traits. And then I guess you asked about the negative. There's any negative. I mean, I would say when you, my dad was in the army. And so he has that like militant style of parenting. And I would say that comes. into my life where like I sometimes forget to smell the flowers and enjoy life.
Starting point is 00:07:02 Like everything is like next test, next test, next test, get this done. Work, work, work, work. And I think that can like take emotions out of your life and like you're just a human doing and not a human being. And so I think that is something that I've had to shed and to not be. I treat myself like in that militant manner, which is brought a ton of success. but I think also it can void emotions sometimes. So I've had to like shed that skin and just be proud of myself,
Starting point is 00:07:35 learn to love myself more. And then to also treat people on my team. Sometimes I notice if I'm like tired and hunger, I'll start to like turn into my dad with like yelling. I'm like, bro, what the, I can't do that. I can't do that. But it's it's my default settings. And so, and by the way, so to be a CEO, entrepreneur,
Starting point is 00:07:56 or have multiple businesses, you kind of have to have that not care to hurt people's feelings side, but there is a better way to go about it. I mean, you kind of do have to be, it's a fine line. Like, how do you be the leader, keep everyone intact, but still be nice? It's a hard, tightrope to walk. How do you learn those skills? Is it just trial and error? I think trial and error. I'm still learning, you know, and I'm young, too. So it's like, like having to figure that out. And just, you know, just feeling it within yourself like, dang, was I too mean? Was I to this?
Starting point is 00:08:36 Whatever. And then also seeing how people respond, but definitely just years and years of experience is really, really the only way. And it's definitely hard sometimes because I also care. I'm friends with a lot of the people I work with, like best friends, family that, it's really a family at this point. So it's kind of hard to play both sides sometimes, like everything's mixed into one because we just are always together training, filming, traveling, all of these things.
Starting point is 00:09:07 Who do you go to for advice outside of your family? I don't have somebody. You know, I thought about this the other day. I've never had, like, a mentor. I don't know. I just don't like to ask for help. Do you watch YouTube videos? How do you learn about, like, what to do if you're stuck at a crossroad in business?
Starting point is 00:09:25 I guess I've just done it myself and like figured it out. I do have, you know, my, my business partner and manager, Nikisa, and then also I would say my business partner and my fun Jeff Wu, those, those are two of the smartest people I know. And so I guess I do have those conversations with them, but I've never had like some sort of, of mentor or something. I just, I think what I'm doing is so new and different. There's like no one who can really give me advice on it. Like I feel like I'm the best person to talk to this new age of digital marketing,
Starting point is 00:10:11 social media, content, creativity, building businesses, promoting boxing, selling fights, like all of this whole world is still like the Wild West. So I don't know. You've definitely managed pretty much any platform you decided to go on and like really mastered it. Even on vine, what was the first vine you did that really blew up? And then what made you want to continue growing it? Yeah, I think...
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Starting point is 00:10:50 19 plus to wager, Ontario only. Please play responsibly. If you have questions or concerns about your gambling or someone close to you, Please contact Connix Ontario at 1866-531-2,600 to speak to an advisor free of charge. BenMGGM operates pursuant to an operating agreement with iGaming Ontario. Me and my brother had a YouTube channel, and so we just filmed videos for fun. It was like a hobby. We loved it, enjoyed it, did it for a couple of years, and then Vine came out.
Starting point is 00:11:17 And so naturally, I just started making vines because I enjoyed video editing and creating and coming up with the ideas and all of that stuff. and then the first video we if you remember on Vine you had to touch the screen to record and so we used the assistive touch bubble thing to like touch the screen and made it seem like the phone dropped down the stairs but then like we were the ones to catch it so we were like how did you record this without touching the screen
Starting point is 00:11:49 and that's what made it go viral and then we got a little bit of taste of like the quality or the level of video had to be for it to go viral and that kind of unlocked like okay we need to go harder we need to try more at this but I think Logan gained like 6,000 followers I gained like 3,000 and we're like you dude we're famous like this is it
Starting point is 00:12:15 like we're the coolest people in the world. Did people start treating you differently at school? At first everyone loved it like my high school was supportive of it until it got bigger and bigger and bigger and bigger. And then like that's when the jealousy of the peers came in. But I think we realized we were good at it. And then it was fun. And then we went viral. So it was like our first time going viral.
Starting point is 00:12:44 And that was like a dopamine rush. And we were like, this is really cool. We can keep on doing this. and really just never stopped since that day. How did the jealousy portray itself? Like, what did you start noticing? Oh, man. Dude, it was crazy.
Starting point is 00:13:03 Like, people were tweeting all the time, just talking, saying things about me, saying my videos are cringe. There was like this anonymous account that would just go off on me every single day. day. And, you know, in high school, if you get like one or two favorites on a tweet, that's like normal. Anytime someone would tweet about me, it would get like 30, 40, 50 favorites. Some of them would get like 100. So the whole school was like turning against me. These girls like made another fake count about about me and in person. People were like saying. And then just like
Starting point is 00:13:49 ostracizing me Facebook pages like all all sorts of and it got to a point where like my I showed my mom one of the tweets from like someone who I thought was my friend and she like called up their mom was like what the is wrong with your kid like we go to lunches together like she was friends with the mom
Starting point is 00:14:10 and like these kids were just these kids were just ripping me apart which you know like I I don't know it was it was just like weird to, weird to go through, especially because at first they were supportive and wanted to be in the videos. And then it just turned into this whole like Jake Paul train, essentially. And how does it change your mindset? Like being a teenager and having to go through that. I feel like you would either shut down or you would like be discouraged from trying more or that might hold you back. It, um, made me like want to go harder. And once I,
Starting point is 00:14:48 I, once people found out I was going to L.A., I remember one kid said to me, he was like, you're never going to make it in L.A. Like, you're going to go there, try to be like auditioning, and then you're going to end up back here. And I was like, what does that say about you? Like, you're already just back here. So like, why can't I, why can't I, like, even if I go and try and fail, we're going to be ending up in the same spot. And also my teachers were a part of it, which is why I like, I, I, I have beef with teachers. But my principal was ganged up against me. He was like, you trying to get me to not film vines anymore and like delete my account.
Starting point is 00:15:35 And he hated me and was trying to like figure out ways to suspend me. My teachers would like gang up on me and talk and basically like torment me and say that like, I'm never going to do anything with this career and that I shouldn't drop out and what is it that you're doing. Who are your biggest believers, though? Who was on your side, like rooting for you? Was a single teacher on your side? Not a single teacher, no. My parents were on my side.
Starting point is 00:16:02 Logan was on my side. And Logan was experiencing the same at Ohio University. So the frats wouldn't let him into parties. Like, he was going through the same thing. So at least we could, like, relate in that sense. And I had about seven to eight friends in high school that were still on my side that like helped me film all my videos. So shout out to those those people. But it was like us against the rest of the school.
Starting point is 00:16:34 Like we would sit at a table and we basically like created our own our own squad. But it is pretty bizarre, you know, like thinking back. Like I don't, I think mostly for the same. the teachers i understand the kids hating and being jealous and they're just my age they're not emotionally mature they don't know the impact they're having but i think it's that's why i just don't understand like teachers trying to block a kid's dream and ripping them down and all this stuff um but that whole school is just a show of a school to be honest like it's crazy as happened there.
Starting point is 00:17:20 How important was your competitive nature with your brother at the time? Would you say that was one of the main things that kind of kept you and kept him going? Now really quick, before we go into that, I just want to say, if it hasn't been evidence so far, short-form content has been one of the biggest drivers of growth for the iced coffee hour. After every episode, like this one with Jake Paul, we take the best moments and turn them into clips for YouTube, Instagram, and TikTok. But let's be honest, it takes a lot of time to do it correctly. That's why tools like our sponsor OpusClip are a game changer.
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Starting point is 00:18:36 You can just click it there. So worth it, guys. I highly recommend it. Thank you so much to Opus Clip for sponsoring this episode. I would say we didn't really become competitive until I was like 19 and he was like 21. I think like right around when we both started YouTube was when the competitiveness really came out of us for whatever reason. We both started vlogging and we were both growing really fast. and I think we both wanted to be the biggest vlogger.
Starting point is 00:19:12 And so I think in that whole ecosystem, we are getting older, I think trying to prove ourselves, and that's when things got kind of crazy. That was a really special time on YouTube. I just have to say, when you and Logan were doing the daily vlogs, Casey Nystad was doing the vlogs, like 2016, that's when I started. And there was something really cool about it still feeling new. in a sense.
Starting point is 00:19:38 When did you realize that YouTube was going to be the next big opportunity? Yeah, man, I miss those days. That was the peak internet, man. Things kind of suck nowadays. But I think the whole, I was super passionate about Team 10. And I think influencers and that whole world
Starting point is 00:20:03 was starting to be recognized by the rest of the world. and so you could feel this energy where influencers were like kind of the new celebrities or people who have the most attention and it felt like it was just starting to blow up then and TikTok was kind of also starting to go crazy or musically it was still at the time
Starting point is 00:20:26 but you could just feel we were doing something different and something special and no one had ever garnered the amount of views that me and my brother were getting as vloggers. And so I just knew it was this big movement. I guess just one thing led to another. And, you know, just going from platform to platform, just because as a creator, you had to adapt.
Starting point is 00:20:51 And the new wave was to go to YouTube. It was Vine, then Facebook. Then it was like Snapchat for a little bit. And then everyone started vlogging. And then that's where things really took off. I do remember that was the time when things really started to go mainstream. and then you had a bizarred vark,
Starting point is 00:21:07 like a side quest going on at the same time. That opportunity to come from YouTube, and what was it like going from like traditional media there to doing a vlog channel? Yeah, so I had been auditioning in Los Angeles basically since when I moved there. And so I had agents and stuff who would send me auditions, and I got the opportunity to audition for this Disney show.
Starting point is 00:21:34 show. It was basically a show about social media, like kind of like an I Carly spin-off. And as soon as I auditioned, they pretty much immediately loved me for it. I had to audition a couple more times, but eventually got the role. And that was always the goal moving to Los Angeles. One part of it was, okay, all these creators are in LA. We're going to go there, collaborate with them, grow our brands, do more brand deals. And then the other part of it was traditional entertainment. Like we want to be actors. We want to do business growing our careers in general.
Starting point is 00:22:15 And so it was definitely felt like a big accomplishment to be in mainstream media on Disney Channel. I think it's one of the craziest moments in my life. And I think it validated what I was doing and why I was there. And it definitely put my career on another. level. So was it pretty lucrative? Like would you get paid a lot per episode? No, not at all. We would get paid like 10,000 an episode. Okay. Well, that's that's not bad. Like, how long would it take for you to film an episode? It would take six days and like 10, 12 hours a day. Oh, really? So it's a week. It's a week's worth of work. Yeah. Full-time work. Yeah.
Starting point is 00:22:56 You're doing like 15 episodes in a row. Um, I mean, yeah, it just, depends how you like, you know, look at money, but like if you're, if you're living in California and you're getting 10,000 episode and then that's like 5,000 after taxes. And, you know, so, and then I'm, I'm making more money on, on YouTube doing brand deals and stuff. So that is part of the reason why in the long run, it just didn't work out. I was spending so much time there. I didn't, I didn't want to really be there anymore. And it would have been multiple seasons of filming and, I didn't feel like valued or anything and I was still making the same amount of money and I was just kind of like, I'm making, you know, my whole season's worth of Disney Channel like selling merch in a couple of days. What was the real reason why you got fired from the Disney Channel?
Starting point is 00:23:50 I just started to be a little bit too much for them in terms of their image. Like, I think the Everyday Bro song was kind of the start of that. and I just would ask them like why I needed to be on set for so long to film one scene. Like, why can't we just film it right now? And I can just go home and they would make me like sit there for six, seven, eight hours. And I eventually realized like they needed to like film my hands for some scene and they needed me to like stay there for like six hours. So they could film my hands grabbing it. I'm like, just film someone else's hands.
Starting point is 00:24:27 I'm going home. And I just like left. So I just started to, you know, I just started. to do my own thing and it just wasn't working. I was filming kind of crazy stuff in my vlogs. And I was growing up and exploding stuff in my backyard. I just didn't fit the Disney brand. Did that help the ratings of the show?
Starting point is 00:24:50 Like, I would imagine a lot of people find you. And then like, oh, wow, he's on the Disney channel. Let me want, did that help viewership? I don't know. I feel like it was almost two separate audiences because I have people. come up to me now that are like 14 and they're like I watched you on Bazaar vark so I think at the time they were probably like six or seven and I feel like my YouTube audience was like 15 to 25 more so so I felt like it was kind of two different audiences now I remember on YouTube it seemed very chaotic like lighting a mattress on fire in the backyard by the pool holes in the wall like how much of that was calculated Not a lot. Like, imagine you're just, you just start on a treadmill, you know, and you're just running.
Starting point is 00:25:38 And like every day, just the speed goes up like point one, point one, point one. And eventually you're just going a thousand miles per hour and things are just happening. And everyone's sort of in this collective energy of chaos and all this stuff. And at the time, dude, you're, what I'm 19, 20, making millions of dollars getting millions of views attention you you feel invincible and like oh i can do anything and whatever and and rightfully so you're living in a house there's no supervision around there's no one to tell you like hey this might be a bad idea or whatever and so looking back in hindsight it's it's absolutely insane that i moved to los angeles made me
Starting point is 00:26:31 millions of dollars started a company with creators all moved into a house creating insane content every single day um so it was definitely very crazy but you you know you you filmed the video and then your mindset is just like great upload like what's next it was like in this never-ending treadmill essentially. Did you ever have any real life consequences to the shenanigans that you got up to on your YouTube channel? Like neighbors, I know that was a bit of an issue for some time or something where there was like a lawsuit and you were just like, okay, I'm done. Like I actually regret the decision there or was it always just like thinking about growth the next video at all costs? I mean, so much lawsuits, legal happened that I just basically like couldn't film videos anymore. I was banned from
Starting point is 00:27:27 filming in L.A. County for two years. So I literally had to like, Los Angeles. For what? They were like threatening the arson charges and stuff over me for my friend actually is the one who like lit the mattress technically in the backyard. So they were like holding these arson charges over my head to try to get me to stop filming, which is why I moved to Calabasas because that was outside of L.A. County. so I mean lawsuits the so many things landlord suing uh neighbors I don't know I don't even remember like all the different lawsuits but basically it's sucked of the fun out of everything you know and filming just wasn't fun anymore I couldn't do any like of the creative ideas because I would basically have this um lawyer essentially watch every video before I posted it and then we would like have to take out any little thing that people could pick apart and so like filming just didn't just wasn't fun anymore and even now it's like okay cool like i jake paul jumped on a news van like and said what are those to the news guy you know like people forgot about seriously hating me for that and when i look at it
Starting point is 00:28:55 it's like what people didn't realize about me and even still to this day i i like put entertainment as number one so this episode is brought to you by defender with its 626 horsepower twin turbo v8 engine the defender octa is taking on the decar rally the ultimate offroad challenge learn more at land rover dot ca if everyone can joke and laugh and get a kick out of it like i'm an entertainer and that's where I think people have a lack of respect and like me being dedicated to the game like if you hate me that's fine but like I'm going to choose the route and path of entertainment I look back at the news clip and I'm like that's hilarious still to this day I thought it was hilarious I like you yeah I thought it was funny the water knows yeah exactly it's like
Starting point is 00:29:50 why are people so mad who who is most mad at you was a certain community was it people's because they're like, this guy is a bad influence on my child? Is it the local media? I don't think it was parents. I think it was, like, 35-year-olds or so. And maybe older people who, like, didn't understand it. To me, it's, like, still funny. I'm curious, what did you cut out?
Starting point is 00:30:17 Like, what did you want to film that the lawyer said, you can't do that? Every day, it would pretty much be, like, one thing that would seem, like, so silly. but it would come down to I would be in the car filming and like vlogging call and I would call my
Starting point is 00:30:36 friend you know to see what's going on at the house like whatever bit we were filming and it's like no you can't be on a call while you're driving like it got that serious um all this little
Starting point is 00:30:52 you know I would drive my Lambo like fast down a street and it's like oh you were going 70 in a 35 like you can't put that in the video it just it just became a headache to the point where I just got sick of just my whole world and life and I was like this isn't even fun anymore I'm just getting sued everyone's so sensitive YouTube was demonetizing like half my videos because they were becoming more you know progressive and all their advertisers would be like,
Starting point is 00:31:29 we can't have this, you know, so. Do you think that was ever sustainable? Because you talk about like amping it up point one, like every day. And I understand that perfectly. I posted three videos a week, every week for like six years. And every video I thought had to be a little better than the one prior. I knew it was unsustainable. Yeah.
Starting point is 00:31:49 So like how long do you think someone or you could push through that? Yeah, no. I at the time like while I was in the heat of it I was like this is going to go on for years but as it sort of went on and I had to move and couldn't film in LA County and the the whole business of like team 10 just didn't work out being like teenagers living together and filming there's too much pride ego emotions parents other managers pulling people away so eventually I knew I wouldn't be daily vlogging anymore. And that was probably about like six or seven or eight months before I stopped. But deep down, you know, like I knew I was good at YouTube and I definitely liked it, but I knew it wasn't what I wanted to do forever. When you were making crazy money at a young age, what were you doing with it? Were you spending it, investing it?
Starting point is 00:32:51 Did you have people telling you what to do with your money? No, man. Like I had to figure it out on my own. I think a lot of it would be like put back into the videos. Like I would spend maybe two to three grand a day just coming up with different things. And then obviously buying like the Team 10 mansion. But there was a point where a lot of people behind the scenes that were supposed to be good people were stealing my money and figuring out ways to like funnel it into different areas and that's just the
Starting point is 00:33:30 nature of being in Los Angeles, the managers, the lawyers, lawsuits, all sorts of stuff. So I pretty much spent all my money on like they, it was getting stolen lawsuits, legal stuff. and then California taxes so basically like that was it I mean a couple of nice cars and a house
Starting point is 00:33:54 Did you have savings at the time or was most of it coming in and then reinvested? Most of it was coming in and being reinvested but man like each lawsuit back then was probably like a million dollars
Starting point is 00:34:09 maybe a million five and I was probably in like eight lawsuits that sounds like the lawyers were kind of did you have No, for sure. No, they were, they were, like, charging me more per hour.
Starting point is 00:34:19 Yeah. I had, I can't, like, say the names, but there was, there's, like, a firm who has stolen a bunch of money from, uh, celebrities in Los Angeles and athletes. And I was, and I was, say the name because you're probably going to get sued. No, yeah. No, it's another million dollars. I'm probably going to sue them one day. Um. Do a class action.
Starting point is 00:34:41 Yeah. Yeah. Yeah. Because, because I know other people who've gotten a lot of their. money stolen from them as well. It's just insane. This is why just over billing? Is that how we're doing that?
Starting point is 00:34:52 Yeah. So basically they're, you sign up to go with them and then they hire 10 people to watch your account. And then these 10 people are getting like 50, 60, $75 an hour. And then they're just saying that they're like working on it a ton. And back then I was filming every, I would basically wake up eight o'clock, start filming. at nine, done filming at like six or seven p.m. I would go to the gym until like nine 30,
Starting point is 00:35:23 come home, and then I was asleep at like 11. And that was just like on repeat. And so I didn't have I didn't, I was just like, oh, I have the best people in L.A. watching my money. I have the best lawyers. I have a good man. And then everyone's just stealing it. When did you realize that you needed to make a change. There was a point where I stopped YouTube and I was like, I'm just not doing this anymore because I need, I need something to be different and I want to like go into a different career breath or do something else. I forget what year that was. I think it was, I think it was right when I like signed up to fight Dejy for my first like amateur fight. Because, I just couldn't sustain training and filming every day.
Starting point is 00:36:17 And then I was also like on tour. And I think after the tour, I like got back and was exhausted. And everyone on the tour like made money because I paid them. And then I realized like I lost like a couple hundred thousand dollars doing the tour. And so I was just like, dude, like this is just a lot of work. Everyone else is like gaining from this. and I'm kind of just, I'm the one taking the heat, doing the calls, being all stressed. And I was just like, dude, this sucks.
Starting point is 00:36:50 And then I, like, was training for the first fight against DeGy. And I think it was at that point where I, like, put down the camera and sort of just, like, started living life for the first time after filming for two and a half years, basically. Did you have less money than you thought you had, though, because of all of, like, the phantom drain, the money going into... Oh, for. Sure. And so like when did you realize, oh my gosh, I have way less than I expected? It was like around that time. And then that was probably a big stressor among like taking these calls and the time suck.
Starting point is 00:37:24 And you're like, okay, I got to. Yeah, I was like basically I did all this work for the past however many years for like to basically have nothing essentially. Um, so it, it's just, it just was like, depressing to be honest like I was just like oh this and and all the stress like still had lawsuits still had all these random things going on so I was just like dude this is like not what I need to be doing what's your advice to young people today who are coming into money like that how do they prevent that situation from happening um live in Texas or Florida and uh or Vegas and uh Nah, but you just have to be very careful who you trust.
Starting point is 00:38:16 I didn't have like a good read on people. You know, I was just like a 19, 20 year old kid from Ohio and just thought everyone was nice. Go slow. And yeah, live below your means. I mean, if you could have your family involved somehow, like people that you really trust to monitor things. think that is helpful. And make sure you're looking at your finances, like everything that's going out,
Starting point is 00:38:51 all your payables, all your receipts, all your credit card charges, all that stuff. One thing I'm curious about slightly off topic, but in the same vein as this, everyday bro, how much did you make from that? Now, you might be asking yourself, what does the future hold for business? Because if you ask nine different experts,
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Starting point is 00:40:18 Definitely probably like two, three million. It's not as, it's not as much as you think. Didn't it go platinum? Yeah, it's a platinum record. Do you ever expect that? But also, you know, like I split the money up with whatever. There's like six people on the, or something.
Starting point is 00:40:37 And then, again, it has like 200, 300 million views. But if you have like a $1 CPM, it's like 300K, 400K. Yeah, not a lot of money in music, I guess. I don't know. Were you making any money from Team 10? I, not personally. No, I actually had to, like, invest my own money into Team 10 to keep it afloat. Just because it's not a sustainable business model.
Starting point is 00:41:05 Like, okay, let's say I get whatever twins or this person or that person making $2 million a year. And then we're taking 20% of that. But then all of a sudden, they're like, why the fuck are you taking 20%? Well, I made you famous. Like, no, no, no, like my parents think you should be getting 10%. Okay, you know, I'm the nice guy. Sure. We'll take 10%.
Starting point is 00:41:32 Okay, you made $2 million. Okay, that's $200,000. like that's one you know executive level employee and then for a creator to make two million dollars a year consistently is like nearly impossible so then the next year they make a million then also you know it's just like and now you're underwater on it yeah and it's just like all these things and employees and expenses and margins and merchandise whatever it is it's just like at the end of the day it just wasn't sustainable. What did you learn going from just managing yourself and treating your own social media as though it's a business to then running like a real business like team 10 where you probably
Starting point is 00:42:15 have like administrators you have the employees you have it's like a full thing. I learned a lot I learned people suck mostly and no one like will work as hard for your vision as you um working with talent is terrible it's still a nightmare like till this day it's they just egos and laziness and it's just it's just bad so i i learned that um from very early on people don't have gratitude humans are naturally like parasitic right like that's how we are in nature is always take more take more take more take more so people forget where they came from and i don't know all of it was just kind of a shit experience. And then I just got blamed and, like, made the bad guy from everything just because
Starting point is 00:43:09 group, you know, they all group together and, like, knew that they could make me look bad. Like, once one person left, they were like, all right, well, he already has that. So, like, now I can make up some shit and say it. And everyone's going to believe it. So it was just bad. And, like, it, it, if it was, if it was mad. managed properly. And I, like, had a senior person and people who understood social media.
Starting point is 00:43:40 But back in that time, it was all still so new. And no one really knew what was going on and all that stuff. But you definitely learn more from your failures and mistakes. So I think it definitely sharpened my blade in terms of just like execution, having the right team, management, working with investors. all of that stuff I had to learn a lot about and go through the fire
Starting point is 00:44:08 so it definitely in the long run it's paid off for sure It's interesting back in the day when it's every day bro came out and like that whole era I wasn't even on social media yet so I was just like a random kid in Southern California watching
Starting point is 00:44:22 you know YouTube I was aware of what was going on my finger was on the pulse I would see like the Paul brothers just consistently succeed and then fail and then succeed and then publicly fail massively and then succeed and then fail.
Starting point is 00:44:37 How have you been able to throughout your entire career continue to be on the top? It makes note, like we haven't seen a single influencer do what you guys have done. Yeah, I guess it's a lot to unpack the question. But I think you, you know, as Mike Tyson once said, you only lose when you quit. so the only people that are can stop you as you i truly believe that and just the resilience and
Starting point is 00:45:08 knowing who i can only speak for myself like knowing who i was as a person and i think i got looped into a bunch of things like even in hindsight it's like why did everyone hate jake paul you know like i i look back at that and it's like oh he jumped on a news van oh he did or people like left team 10 uh like for me i kind of got wrapped up into a lot of logan's things yeah i remember that he he you know did some a lot um and so i kind of just got grouped into the like the paul's thing because of the serious that he was getting himself into um but i think at the end of the day man it's like when you're doing something different when you're succeeding when you're being a disruptor we are polarizing like i'll say my
Starting point is 00:46:07 opinion i'm loud mouth whatever sometimes ego whatever all of these things um that's going to rub people the wrong way and i think 50% of the people would see me jump in on the news van and be like that's hilarious and then 50% of the people would be like this kid he's a rich douchebag like how is he making this money he's annoying cringe and i see both sides of it um so i get it but at the end of the day have that 50% of people that rock with you like you can't really be stopped do you think you need to be hated in order to be loved or do you think that you can be all one hand in hand i i think for so long i tried to be the good guy and like no no no guys like trust me all those people like leaving team 10 they're all lying like
Starting point is 00:47:04 i didn't do these things or like whatever people were canceling me for or whatever was going on back in the day i'd be like no like no like i'm a good guy like but like people don't want to hear that they're not going to believe you like it's it's it's it's it's it's it's worthless and i had nobody to come out and like back me so at some point i just embraced being the villain i was like all right you guys want me to be the bad guy like fine i'm going to do it and as soon as i did that a i felt more free be all the hate pretty much stopped because people like realize i didn't care and that i was using it to my advantage and so like people would still secretly hate and secretly say things but it wasn't nearly as bad and so when i embraced the villain role um there was such a big
Starting point is 00:47:54 shift and it made my life a lot better so that was years and years ago but now now I just am I don't care about anything like I'm happy I love boxing I love my life and I'm just me you know there's different sides of me like I can be the entertainer we could sit here and talk about venture capital business all of these things like whatever there's so many different sides I mean so certain people see different sides and they still like make a judgment um but at the end of the day i'm just being me yeah you seem really well-rounded now and i'm curious i'm sure those failures were really important for the development but what was the biggest failure and the lowest low and then what was the main thing that pulled you out of that
Starting point is 00:48:50 like how did you get out of it the there was like that that point where i was just like was depressed didn't have anything to show for all my hard work was being sued all my friends and people had left the house and i was just in this like big mansion i was just like felt so empty and there was definitely points where i was when i was like really hated my life demonetized off for YouTube because of like Logan's whole scandal and just everything that could have went wrong, went wrong. And I think the only thing in that moment was really like boxing came into my life, which is why I feel like I owe everything to the sport of boxing because it gave me purpose. I had to focus on the fight. I didn't have time to like feel.
Starting point is 00:49:49 like a victim or oh look at all these bad things happening to me i just had to win and i was surrounded by people on the same mission so like the team and love aspect came back in and i like felt like i had a group of people around me and it also like healed the relationship with my brother slowly because instead of us fighting it was like no we're on a team fighting these brothers And all of this basically sort of like slowly brought me back to life. And so really like, I think that's why I say it. Like people hate on it, but it's like I would be dead in jail if it wasn't for boxing. It's so interesting because right here in our notes, we have it.
Starting point is 00:50:37 By your early 20s, it seems like you had it all. Millions of dollars, millions of fans, a strong legacy, why pivot to boxing? But you're saying it was essentially the exact opposite. Like you felt like you were lacking in all of those categories and boxing was kind of the thing that pulled you out of that that saved you yeah 100% and i didn't feel um like i was living up to my fullest potential like being a YouTuber running around doing these things and i feel like i could do more or do better in life or or be respected more for my talents and my abilities i don't think people like really saw the ingenuity behind
Starting point is 00:51:19 everything that I was doing. And so I just felt like, yeah, I felt lost and all this stuff and boxing everything sort of started to click. Do you think that people doubted you more as a boxer or when you were getting into YouTube? I think people doubted me more as a boxer. Just because I had already like been successful
Starting point is 00:51:41 on social media, so I don't think anyone really doubted me as like a YouTuber. But it was like no way can this kid box and beat someone up and like he's just like a Disney princess. It seemed like you really treated it though almost like a startup. Like you really invested heavily in yourself,
Starting point is 00:51:57 trainers, diet, nutrition. Yeah, I mean, anything I do, I try to maximize the systems to make it the most prosperous. I mean, that's what I did in YouTube is I saw what was working online, which was like MagCon, all of these like friend groups getting together.
Starting point is 00:52:17 And that's essentially where I was like, all right, team 10, everyone's going to move into a house. So I would just always maximize like the best systems and create these different characters for people to follow along with. And editors filming storylines. I would literally like write out storylines like a reality show for YouTube. And all of these things would would go behind the scenes. And I take everything I do very, very seriously and I'm very competitive. So when I went into boxing, I mean, it was no different than YouTube essentially.
Starting point is 00:52:50 I'm going to have the best recovery, the best food, the best trainers. I'm going to do it every day like I do with YouTube. And it actually brought me back to my roots of being an athlete as a kid in Ohio. So how did you justify spending so much money on it when it was an unproven method? Well, it was less money. than I was spending doing YouTube, so I was kind of like whatever. But I definitely still had a lot to learn,
Starting point is 00:53:26 but I just knew that, I guess that's just the nature of a successful part. Like if you go into a new thing, you're just going to go as hard as you can at it. How did you make sure you weren't going to get ripped off? Like you do an event and you don't get paid? Or like some lawyers like, oh, well, actually you sign this contract
Starting point is 00:53:45 than the UOS $50,000. How do you make sure it's profitable? Yeah, at that point in time, I think there started to become more trustworthy people around me, and I had the experience of being screwed over a bunch of times. And so I could just decipher things better. I think I got like a good, really good, like trustworthy lawyer at that time. So I just felt more comfortable in that.
Starting point is 00:54:18 And I wasn't really focused on the money for the boxing match. It was more like, I'm just going to win and beat this kid's... But you still took somewhat of a financial gamble. I mean, it was, you were fighting against the stigma of being like a YouTube boxer versus like a real boxer. Do you think you had to put in some groundwork and kind of financially support it in the beginning to take some lower paid stuff? And when did it start to actually financial?
Starting point is 00:54:45 make sense for you no for sure i mean the first fight um yeah i was i was basically like losing money on fighting uh for the first couple of fights just with all the money i was investing into it in the camps and the coaches and all that stuff and even even now it's like some fights you'll take you're just like breaking it like not every fight is a mass money fight that's people just always like see that um as you know the headlines whatever and all of these things so but you know when i go and fight ryan borland or andre august like i'm making money but it's like not it's you're doing it because i need i'm going to become world champion and i have to stay active how true are some of the headlines like i saw one it was in 2021 that said
Starting point is 00:55:43 you made $40 million from three fights. Where do they pull those... Like three... Three matches. 40 million from three of them. That's true. Yeah. Yeah, I've...
Starting point is 00:55:54 I've roughly been averaging like around $40 million a year for the past four years in boxing. The first, like, year and a half of boxing, I didn't make much. But that's, I guess what your question was. I was definitely at a loss in the first year of boxing. How does that change your perspective on money? And do you ever think like, oh man, why did I do this sooner? No, I think everything worked out perfectly, right?
Starting point is 00:56:26 Like, if I didn't have my YouTube persona and following and everyone doubting me to become a boxer and people hating me from everything that happened in that world, I don't think I would be making as much. Like, in boxing, the villain makes more. So, I mean, that's why I purposely make people hate me and, like, play that role. be the bad guys because what are you going to pay more you want to you want to pay for the pay pay per view or tune in the Netflix to see the guy get knocked out that you hate that fear and hate is a more powerful emotion oftentimes in people um so that's what I draw out of it but
Starting point is 00:57:05 it's a lot of money and box it's like I'm I'm definitely blessed and grateful and all this stuff but it feels like every bit of it was earned like I I've worked my ass off for 12 years straight every single day. And then finally, you know, everything clicks overnight and then eight, nine years into it is when I like start feeling like I'm finally making what I deserve. So I feel like every single thing, every penny that I've made, I actually deserve more because of the amount of hard work that I've put in. And I think my biggest paydays are still to come for sure in the sport of boxing, but also in business. because every day I lay the foundation and that's where people don't understand is like nothing is an overnight success and the people who are billionaires and all this stuff,
Starting point is 00:57:58 they earned that. They truly earned that. Yeah, it seemed like a lot of hard work and it was really cool to observe the change from you seemingly being like a YouTube boxer to like over time as a couple years of past. People were like, no, he's like, he's like a real boxer. I remember I was at a bar watching your fight with Mike Tyson and some guys, random older guys, right next to me we were talking. They're like, yeah, Tyson's just going to show this kid. Like, what's up? He's going to destroy him.
Starting point is 00:58:24 And then the guy he was talking to was like, no, I'm pretty sure he's like a real boxer now. And he's like, no, no, it's not going to happen. Yeah, and it was like on all of the screens in a, I think it was a red rock casino in Vegas. That was cool to see. It's funny, too, because I don't watch any sports whatsoever, but I've seen all of your matches. Thank you, man. Part of it, I don't know is it. Because there's like a YouTube camaraderie where it's like I want to see you fight.
Starting point is 00:58:47 I appreciate it. But also, it seems like everyone I know is interested in your fights. The Tyson fight was massive. I probably had 15, 20 people over at the house watching it. No, that was like a different level and a different scale. But I think because of my story and the uniqueness of it, more people besides the boxing audience are actually interested in the fighting and my story. and to see how I'm going to do it, how am I going to perform?
Starting point is 00:59:15 And it's just continued to grow and grow. And so I think that's the differentiator and why a lot more people are interested in boxing now and this new path that I've taken. And with boxing, is it going to be similar to YouTube or like every time you have to amp it up a little more, a little more, a little more, a little more?
Starting point is 00:59:35 Like, where do you see the trajectory going? It's different, man. It really is. I think... Boxing is more patience. You can take your time. I can choose whoever I want to fight. And I'm more in control of my destiny.
Starting point is 01:00:00 There's not like YouTube or any of these. I don't have to worry about 15 different creators in my house and all their problems. Like I can just actually focus on on me. and I've been boxing for five years, right? Which is already double the amount of time that I daily vlogged. So it is interesting that some people don't even know that I was a YouTuber, like genuinely that they haven't even watched my videos,
Starting point is 01:00:27 but they've watched me fight. So I think I'm more known as a boxer now, which is pretty crazy. But I definitely want to amp it up and do bigger, fights and challenge myself and become world champions. So naturally, I've set that as my goal. And I think it'll create such a crazy sports story where I go from zero, not knowing jabs and hooks and body shots and all these things, walking into a gym, and then six to seven years later becoming the best in the world. I want to do that just to inspire kids that they can go after something against all odds and accomplish it.
Starting point is 01:01:12 What was the deal with a controversy about boxer pay? I remember this a few years ago and you criticized Dana White and the UFC for not paying their boxers enough. What was that about? I started being around boxers and MMA fighters and all this stuff and would always hear how underpaid they were. And I obviously know that these are the hardest sports in the world. you're getting bashed in the head like three days a week right early in the morning sparring and
Starting point is 01:01:43 i met amanda serrano she was getting paid like four thousand dollars a fight and she's one of the best fighters to ever live and i just couldn't believe it i was like how is this possible and so i started to just hear more about all these stories and i started talking about how these fighters weren't getting paid enough and weren't getting paid a lot once i did that everyone started to reporting me and basically backing me and encouraging me to talk more about it. And UFC fighters were coming to me behind the scenes like, we don't get paid this, we're taking advantage of.
Starting point is 01:02:21 And I started to learn more about it. And I was like, this is insane. And so I basically accidentally became a spokesperson for like women's fighters and for MMA fighters who are getting paid basically. and I found out that the UFC only pays its fighters like 10% of its income whereas like in the NBA and NFL the athletes get paid 50 50% of the total income so like this is a massive discrepancy they don't have health insurance all of these things and so I just started simply speaking on it and it became this massive thing between me and Dana White where we just constantly were beefing back and forth
Starting point is 01:03:09 for years, but genuinely I was just like, hey man, you're paying these fighters a minimum of $12,000 for a fight. They're risking their lives. Why not just increase it to $50,000? You're going to make the sport better because they're going to take it more seriously. They won't have to work other jobs.
Starting point is 01:03:28 And it's just going to be better for the whole ecosystem. And that was my only, like requests. What was his reasoning? He just doesn't have to. I mean, it's just capitalism at the end of the day, right? Like he has these fighters under contract regardless. He can pay them whatever he wants essentially or they won't fight. So it's it's really essentially a monopoly of sorts and he doesn't have to listen to anyone or pay them more. And he and he's not. So why did you start your own promotions company? Yeah. I mean, I guess it was just like a. natural progression, right?
Starting point is 01:04:06 Like from Team 10, just bring it back into boxing. No, but... Can't get away from it now. I know. But truly, imagine the world of boxing as, like, taxi, and it's just these old, outdated promoters. No one knows what they're doing. None of them are good at marketing.
Starting point is 01:04:27 They're signing these fighters to, like, 10 fight deals where they're taking advantage of them. dirty business, shelving fighter, all these egos and weird things wrapped up into the sport. And me and my business partner
Starting point is 01:04:42 Akisa were like, we could do this so much better with just a few changes. And we put fighters first. Everyone wanted to be with us all the sudden overnight. We're doing better marketing, more viral fights,
Starting point is 01:04:58 being more creative, and instantly basically was a success and everywhere we went people were like you guys are the best to work with you guys are the best to work with you guys are the best to work with and so it's been three and a half years now and we've we threw the biggest fight in boxing history and continue to do more the next fight with amanda serrano and katie taylor on netflix we've made amanda serrano the highest paid at female athlete for a single event ever and it's just been really successful and there's still so much more to do how are the finances broken down behind the scenes because you know hosting an event like that could be
Starting point is 01:05:38 millions of dollars each each fight is different but essentially you're getting paid um from the broadcasting so whether that's like pay-per-view or Netflix or to zone or whatever and then there's like the ticket sales of like the in person and you work out an agreement where the fighters are going to get this much this fighters are going to get this much and us as the promotion is taking the risk essentially but after a certain amount of money like any of the profit will get split up depending um between the two main event fighters and then the promotional company um and so you can lose money on events but
Starting point is 01:06:27 you know knock on wood or whatever but we've been we've been doing pretty well and events can profit millions and millions
Starting point is 01:06:37 of dollars what's your thought on creator clash I thought it was super entertaining I watched all of them really I was in the first one yeah I saw you fight
Starting point is 01:06:45 but Michael Reeves when um pro I think that stuff is it had its era right I think like
Starting point is 01:06:53 influencer boxing was cool for a bit, but then once the influencers didn't get any better, people didn't want to fight each other, and everything was kind of like sloppy fights, then it kind of like died out. I think it was the novelty of it. Yeah, kind of went away.
Starting point is 01:07:14 Exactly. So it kind of just got old. But actually, one of the people who helped, with Creator Clash, like, works for MVP now. But he's like a wizard and just understands the marketing and the differentiation and disrupting and just being different in the sport.
Starting point is 01:07:35 What do you think is your highest high and lowest low so far in your boxing career? Really quick, I just want to say that when Jack and I first started the podcast, we had to figure out practically everything ourselves from the best equipment to use, how to edit, how to book guests, you name it. That's why if you're starting out your own business, Today's sponsor is incredibly relevant, and that would be Shopify. Shopify is basically your all-in-one business partner. They power millions of businesses worldwide, like Mattel and Jim Shark, to entrepreneurs just getting started.
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Starting point is 01:09:01 Thanks again to our sponsor Shopify, and now let's get back to the podcast. I got a question for you. When's the last time you needed to see a doctor? But you pushed it off. You made the excuse. I'm too busy. It'll heal on its own. Or I don't even know which doctor to go to.
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Starting point is 01:11:03 That's a tough one actually. I would say, I mean, the Mike Tyson moment, but also I think winning knockout of the year against Woodley was a great feeling. And then the lowest, it's easy to point to, the Tommy Fury loss, but also I would say this year has just been very annoying with multiple massive fights falling through. And it's just so tiring. And the politics of boxing just get old and dealing with people not actually wanting to fight and making fights happen in negotiations just is getting tiring. How much work goes in behind the scenes before something gets announced? much, dude. I mean,
Starting point is 01:11:53 we're on calls basically every day for months to make fights happen. And mostly Nikisa, so I feel bad for him, but my manager and business partner in MVP. But,
Starting point is 01:12:09 you know, he even has to call me and ask, like, okay, what, like, what size ring? What size gloves? They want this. They want the fight here. We the fight there the judge needs to be this the ref needs to be that they want this much money are you willing to take you know this much less to give them that much more and i'm like no and then he has to go
Starting point is 01:12:32 convince them and then dude it and all it's a lot bro it's a lot what was the final number that you won in the tyson fight it was like low 30s low 30 million did you do anything with that money immediately afterwards when the wire hit your account i i haven't really announced it yet but But I guess people kind of know or kind of don't know. But I bought a ranch, a pretty expensive ranch. It wasn't like right away after the Tyson fight, whatever, but I've been wanting to buy a ranch for the past 15 years. It's kind of been like my dream and why I work so hard.
Starting point is 01:13:13 And I think it's just I love everything to do with hunting, just skiing, ATV, fishing, horses, cows, all that stuff. I grew up going to a cabin a lot with my dad. And so I've always just wanted to go back to that. And so I've been working towards buying a ranch for a long time. How much did it cost? It costs $39 million.
Starting point is 01:13:42 Wow. Yeah. Yeah, pretty much. It costs about a fight. Yeah, about a fight. A couple of rounds there. How big is it? It's 5,700 acres.
Starting point is 01:13:54 Oh, my God. It's massive. It's a little bit bigger than I wanted. But when I got there, I was like, I have to buy this place. How do you, okay, so what are the logistics of buying a ranch like that? Do you find a broker? And, like, how do you even find that much land for sale? Is this?
Starting point is 01:14:11 Yeah, it's pretty rare for that big of a plot to be for sale, like, all in one area. And, yeah, we had a realtor shot out of. to Walter Hatchet and John Kohler But yeah, I just started, I was looking at a bunch of properties And I was looking online for years. And every year that I would look, I wouldn't really find many properties
Starting point is 01:14:35 to even go look at. But then I started finding some that popped up on the market because I had all these specifications. Like, I needed to be able to wake surf and hunt and I want to build a racetrack on it. So I want to be able to do all of these things. and also be able to like, yeah. Do you have your own lake on it?
Starting point is 01:14:55 Yeah, it has multiple lakes. How big are the lakes? And do you have to stock fish in them? Yeah, so it was stocked like a couple of years ago, but you have to stock it pretty much like every five years you drain the lake and then put it back and then restock it. But the one lake is 20 acres. The other one's 30 and then there's like a four acre one.
Starting point is 01:15:21 it's insane. I feel like that's everyone's dream. Every guy's dream is to have a ranch. You can go there with your friends. You have dirt bikes. You have like, it's like the Danny Duncan life. It's like the Whistling Diesel kind of life.
Starting point is 01:15:33 Just going around and messing around. Exactly. And also being able to like raise your kids in nature and teach them about animals and all of that stuff. And that's how I was raised. And I think, you know, we're in the iPad kid generation.
Starting point is 01:15:48 Like I'm not letting my kids have iPads. Like they're going to be. real and social and it's just amazing like even the city that it's in everyone there is so mature and nice and smart all the kids like there's literally like kids running a whole coffee shop there by themselves and they're like 15 14 years old or 12 years old so i just wanted to be like in that environment and is that going to be self-sustaining where you could theoretically just live off the grid yeah no it it it it it is It will be eventually, for sure.
Starting point is 01:16:24 That's the goal is to have our own steaks and plants and vegetables and anything we want to do there is a possibility. I feel like in terms of upping the stakes with boxing, are you ever going to fight Logan? Man, I don't think so. I really don't think we will fight. That would be one of the most anticipated events. That's the only reason why I think we maybe would is just because, like, we do everything that no one else does, right? Like, no other boxing brothers in history have fought. The clitch goes, the charlowe's.
Starting point is 01:17:10 I mean, the list goes on and on. But we could be the first, I mean, idiots to just say. Do you think? I think it would be better in MMA because in boxing, like, I would, I would beat him pretty easily. And so I think if... You think it won't even be close. No. What would he say to that?
Starting point is 01:17:30 I think he would probably agree, but I think he would think it would be closer. He would last, like, two rounds with me in boxing, maybe three. And, but in MMA, I think he would actually have the advantage because he's... The wrestling? He's really good at wrestling. and he can do like the splits so I'm pretty sure he could kick me in the head like he can kick highs
Starting point is 01:17:56 Would your parents not like that? No, they've always said no They've always said if you do it Like we're going to disown you type Do they think it would impact your relationship together Like if one of you wins It's the other one is going to be maybe a little resentful over that For sure
Starting point is 01:18:13 For sure But we've made It's really. I think. I think disc tracks were worse than us fighting. Really? Yeah. But those, I saw those and I was like, there's no way this is real. That was real. Those were real. I agree. I was with JAG. I'm like, there's no way. That's so funny. So we always, as an audience, only ever had the wrong idea of what was going on.
Starting point is 01:18:37 I think so. I think so. So what was like, what was the realist moment? Like, did you see a notification on your phone? It was like, distrack. And you're like, oh, no. Yeah, watching it, I was just like this. Oh, fuck. He wouldn't even send it to you first. Like, no one would send it to you before it was posted live. No, we wouldn't even talk. We didn't even talk back then.
Starting point is 01:18:58 So that was the worst relationship that you had with Logan. Yeah, that was like the worst time for sure. But, I mean... Was there a bar in that this track or in any of the disc tracks that, like, really made you angry? I think the one... The thing that made me the most angry was, uh... he said does your
Starting point is 01:19:19 or do your investors no team 10's not making any money I was like bro fuck I was like bro I'm working so hard on this company and it's just not working
Starting point is 01:19:32 I was like that really hurt me it really hurt and then how do you take that and then like dis it back to him like do you ever feel like maybe you've crossed a line or at that point he was like oh yeah you mentioned team 10 house that's going with this um i forget what happened after that to be honest but i think it honestly like
Starting point is 01:19:58 even even though i was like this is insane and like this is going about like everything at that point in time was like adding to the hype so i just saw everything as like a net positive i was like this is great now i can go i think i would like go then show up at his house and like then we pranked them and then my video got like 20 million views so like i really i really didn't care you know like we were on this rampage but i think what people don't realize about logan and i is that it's actually rooted in in us wanting like freedom and i think more so around like financial freedom for our families and i think at the time we were just like this is making money and more so around like financial freedom for our families and i think it at the time we were just like this
Starting point is 01:20:43 is making money and money is a tool and people say like money doesn't buy happiness is and it buys freedom which is like the number one of the number one things in the world that everyone is actually secretly striving for and it and it buys you time to spend with loved ones and your family and being there for your kids so it's actually it does buy you love and happiness and all of these things and um and not buying you love in terms of like your partner but like it buys you more time to create love and memories and moments with your with your family so i think that's where we've been like hell bent and like super driven to make money and i think that that that was really especially then back in the day what keeps you going most now then is it still the pursuit of money is it like
Starting point is 01:21:37 the pursuit to be the best boxer in the world no number one right now is definitely becoming world champion in boxing. And I think for me, I've always challenged myself with wanting to exit a company for $1 billion since I was a kid. I went to Silicon Valley when I was like 17 and fell in love with investing startup world, creating the future, creating like a cutting edge company. company and I was meeting all these billionaires when I was a young kid and I was like these guys are impressive but I think I can do what they're doing and so I think I still have those two goals
Starting point is 01:22:25 like one become world champion and two exit a billion dollar company not the financial part of it's great yeah I love money everyone loves money if you can't admit that then you're a liar but because of the intricacies and the challenge it takes to get there, it's like a real life game of monopoly. And I think that's always just been a challenge for myself because there's only 3,000 billionaires in the world. And I want to challenge myself to see if I can play the game of life at the highest level. How far away are you from hitting a billionaire status?
Starting point is 01:23:03 I'm far. Yeah. It's once you start working towards it, it's like way, way, way harder than you think. And that's a billion dollars liquid. Like if I looked at my, if I looked at my net worth, I'm not as far as I think. But having a billion dollars liquid is like way different than having a billion dollar net worth for sure. It's like two very, very different. Interesting.
Starting point is 01:23:28 We were talking to Papa John. He got over a billion dollars liquid. Yeah. He talks about just putting it in dividend stocks, earning, Five percent. Yeah, you make 50 million years. And that's it. That's $136,000 a day off of 5%.
Starting point is 01:23:41 It's insane. Is this how you break it down like by the day in terms of income? Because I would do the same thing and I put a time for every hour of the day. And then I would calculate, is this worth my time to do this certain thing or like take an afternoon off? Because I would be losing out on that amount of money if I wasn't working. Yeah, that's interesting. I think the focus is. is boxing where I'm making the most amount of money like liquid right now.
Starting point is 01:24:10 So for me, it's more so just like framing it around like my fights and working towards a fight and trying to set up the biggest fights possible. But also I'm fighting Chavez, you know, June 28th. And that's not necessarily the biggest fight ever, but it's a challenging fight. He's a former world champion. And then the WBA and the WBC, which are the same. Manctioning bodies are planning to rank me, depending on how I do in the fight. And based off of that ranking, I'll then be able to go fight for a world championship. What about fighting Canello?
Starting point is 01:24:47 Yeah, it almost happened. I mean, we were on the one-yard line letter of intent signed, and then his other business deal, he had a three-fight deal that he signed. But he was able to fight one time before that. and once these people figured out that he was going to fight me before his three-fight deal, they threatened to pool his three-fight deal, which was like $300 million. So, of course, he was like, I can't fight you. Why would they pull? I feel like it would be good.
Starting point is 01:25:19 They don't want him to fight me because I have people who dislike me in the sport who don't want to see me succeed and win and be the biggest name in the sport. How much do you think you would have won in that fight? Like, how much would I have made? Yeah. Like 100 million. Are you serious? Yeah.
Starting point is 01:25:42 Do you get more or less if you win or lose? Or does it not matter? No, no. It doesn't matter. Some, like, very rarely in this sport, do you ever see that? It's very rare. This might be a stupid question, but can close friends and friends, family bet on you to win?
Starting point is 01:26:02 Like direct friends and family? Or is that not allowed? They can. I just am not allowed to know about it. Okay. So they, and that like rule changed, I think, like last year. Like three years ago that they could bet on me and I could know about it. And then for some reason, like a year ago, I think they changed the rules where I can't know about it or something.
Starting point is 01:26:25 Can you bet on yourself? I can bet on myself. Do you bet on yourself? I was going to bet against Canello, I was going to bet like $2 million on myself. Did you bet against yourself on the Tyson fight? Did I bet on myself? No, no. Just because of the odds, like, it really, like, wasn't worth it.
Starting point is 01:26:45 Because I was the favorite. But with Canello, I would have been probably like a plus 1,000 underdog. So whatever the math on that is, if I would have bet 2 mil, I probably would have made, like, I think the math is like 20 or something like that. So I'm just curious to wrap up the, because everyone wants to know, like, the Jake and the Logan fight, who do you think wants it less then? Like, what's the main obstacle? And how much do you think it would make?
Starting point is 01:27:11 I think if Logan and I fought, it would, we'd probably both make like 70 to 100 mil. But it would break records. Yeah, I think so. I think so. Who wants it less? I would say we both really don't. Really?
Starting point is 01:27:30 Yeah. Yeah. He's so focused on WWE, and I have, like, seven people on a list waiting to fight me. And there's plenty of other ways to make big moments and do big things than fighting my brother. What about the health risks of, like, eventually one day, imagine you have a family and children, and there's a serious risk, or you just get hit the wrong way, and something happens? Yeah, I mean, it's scary. I think, you know, ESPN did a study where they ranked the hardest sports in the world. They had like 70 professional analysts vote on the hardest sports in the world. And boxing was ranked number one for its danger and just how hard it is and the dedication and all that stuff and the cardio, the conditioning. It's a sprint and a marathon at the same time. But I feel great. So I don't know.
Starting point is 01:28:29 after five years of doing it, I'm healthier than ever mentally doing amazing. So I'm just always thinking of the positive. And even in sparring, I've never been knocked down or knocked out or anything. So I've just yet to experience any like... Have you ever been knocked out? No, never. Oh, I was meditating once.
Starting point is 01:28:55 That's how my nose is crooked. people think my nose is crooked from boxing but i was meditating once it's the only time i've ever passed out and and i got knocked out but i i like was sitting on this higher chair thing meditating breathing in and i think i had like low blood sugar or something and it was early in the morning earlier than i normally woke up and i just fell forward straight into the concrete and it broke my nose and I was like knocked out for like five, six seconds. But that's the only time I've ever passed out and got knocked out all in one go. How often do you meditate? I remember you speaking about visualizing the wind and like really getting in that state. I meditate every morning for about five,
Starting point is 01:29:45 10 minutes. I figure, I like doing it more consistently for shorter versus like trying to like catch up on it but i just have so much going on in my life that if i don't take that moment in the morning to like think through my day have gratitude you know think of how i want to attack the day all the things i want to do um i'll just like lose myself in in just the madness of everything going on but yeah we so the manifestation thing and visualizing the fight you're actually like preparing your brain to create that moment and when it's there and when you're in the moment, your brain is actually going to react quicker and know what's going on if you're visualizing it time in and time again. And then I vocally say what's going to happen out loud. We live in a vibrational
Starting point is 01:30:40 world of frequencies. We're electrical beings on like these different frequencies. And so you're actually just creating the sound and creating the frequency. into the world of what you want to happen. And it's worked for me. I think you have to truly believe it and truly believe in magic. Otherwise, it doesn't work for a lot of people. We were talking to Michelle Carr,
Starting point is 01:31:09 and she said that one of the things she was doing to prepare is that she would listen every morning to crowd cheering, just to get used to when she walks in the ring, that she would hear the crowd cheering. And then she visualized that that was for her. yeah i uh i i spar in the last two weeks of camp i spar in the gym we have like super loud speakers i spar with the crowd noise like and the speakers cranked all the way up because it's a different environment you want to simulate the environment you're in and not being able to hear your coaches
Starting point is 01:31:43 over the crowd sometimes and so i do all of these things to just mimic the fight night and the pressure and all that. What would you say is truly the most difficult aspect of fame and success? I guess the fame, I don't think there's a difficult aspect of success. Like, besides, besides, you know, the sacrifice and like, you have to give up a lot of things to work hard. But fame has, I think the fame has way more benefits than it does any, like, down. sides um and i feel i feel blessed like i i think i'm lucky and have worked to be in the position i'm in um but you know there is times where i'm like want to just like go to the grocery store or like like i went to walmart um the other night in like a full disguise and it was just nice like i guess just
Starting point is 01:32:46 doing normal things right like michael jackson once hired actors and like shut down a grocery store and had them be in there acting like they were shopping just so he could like walk around and go to a grocery store. So I think like when you're eating and you know, you're with your fiance and like people are coming up and there's food in my mouth and they're like shoving cameras in your face. It's just like little moments like that. But I want to make all my fans happy. And so I do want to take pictures with everyone and be nice to everyone. And if I can make their day, that makes me happy as well.
Starting point is 01:33:26 So you put on a disguise just to go to Walmart? What's the disguise? How do you do this? Yeah, like pants, long sleeves, like sweatshirt. And then I wear hat and sunglasses and then I put the hoodie up. So really the COVID mask. I feel like that would. Yeah, sometimes I do the COVID mask.
Starting point is 01:33:46 but then it's like I can't breathe. But that's if it's in a super crowded place. I went to Walmart late at night, so there wasn't a lot of people there. What'd you go there to buy? I was at my new ranch, and so I was just like picking up just like all sorts of random new stuff. Did you get recognized by anyone?
Starting point is 01:34:06 Yeah, one guy. One guy still? Yeah. How? Did he hear your voice? No, I was like in the back and I was like overheating from the, disguise and so I took my sunglasses off and the hoodie off and then you just saw me
Starting point is 01:34:23 that is mine is it difficult to maintain relationships being so public I don't know that's never really I don't think that's ever been an issue for me I think a lot of people have issues with it because they like get so wrapped up in I guess like their fans and how their fans care about the relationship. But I've just always been able to, like, really disconnect from social media and, like, distance myself from comments or highs or lows or whatever people are saying. You have a tattoo that says, I wish I could explain. Yeah.
Starting point is 01:35:03 What do you mean by that? Yeah, it has, I wish I could explain. It has, you know, you can't, like, ever judge someone until you've actually been in their shoes, right? like i i find myself sometimes like being mad at people or not understanding people but then i realize if i had lived their life and experienced everything that they experienced and i had their genetics i would be that exact same person and so that like really removes a lot of judgment and there was a point where like when i got this tattoo where i just like fell I felt super misunderstood by the world.
Starting point is 01:35:50 And I truly felt that if I walked into a bar with my biggest hater, anyone who truly didn't like me, we would at least leave the bar with a mutual understanding and respect and a little bit of love for each other. And I think that frustration of not being able to sit down with every single person in the world and have a conversation with them and come to some sort of middle ground of knowing that we're just all flawed humans trying to do our best was frustrating because I feel like I wish I could explain to these people my situation
Starting point is 01:36:41 and circumstances and why they necessarily shouldn't have certain judgment. of me. So if you could snap your fingers and you'd keep all the money but you'd lose the fame, you would not do that. It depends what day you asked me. But I would say, I would say I would keep it how it is just because I feel as if I can do good things to inspire and to help the world with my platform currently more than I could do if I was like just wealthy. Yeah. How did Ayahuasca change perspective. I think I used to be pretty like sadistic and I think didn't have a relationship with God. And I was like just lost. And I got into meditation and breathwork. And that's when I like felt the presence of God. And then I did shrooms and I was like, whoa, this world is crazy. And I felt like all
Starting point is 01:37:42 these emotions and self-identity and ego death and like all these crazy things and energies and this different conscious world and it opened my eyes up to a lot and so i just went down this path of self-improvement self-learning um how my actions affect the rest of the world etc and all of these things were i think slowly bringing me closer to a relationship with god and then through ayahuasca just experience so many magical things looking yourself in the mirror which is also like really hard to do it shows you all your flaws where you can improve but also shows you how amazing you are and where your superpowers lie and what things you're already doing that are great and it's like this motherly figure mother ayahuasca and i believe she is a god
Starting point is 01:38:44 I think there's multiple different gods and entities, but feeling that love and that connection to that spirit and that God is just super, super powerful. And after I did like, Toad and Iahuasca, I was like, all right, like, God is certain, God is real. There's not a shadow of doubt in my mind. And since then that relationship with God and praying and talking to him and having that guiding figure and that guiding light has just, like, improved my life.
Starting point is 01:39:14 in all aspects. Were you nervous going into that? Like, this might change me for the worst, or I might not like who I become afterwards? No, no, not really. I didn't know what to expect, and I think that's what made me nervous. But with psychedelics, I've, like, heard horror stories
Starting point is 01:39:35 of people, like, changing and stuff and all that, but I never had any of those experiences with breathwork or shrooms, which is where I started. and I'm pretty strong-minded and so I just looked at it as a tool to help uncover things
Starting point is 01:39:52 and I didn't think it was and I wasn't going through like an identity crisis where a lot of people do ayahuasca and then like shave their head and change their names and stuff like I didn't need the like meaning or searching for like a group or like I'm just going to become a hippie
Starting point is 01:40:08 I know I know what I was going into it with and my intentions, and I know the path I'm on. And so I think if, and I'm pretty self-aware. I think when people, like, aren't self-aware and they take ayahuasca, then they're going to hate it. And it's going to be too much for them, and that could be mentally damaging.
Starting point is 01:40:34 But I think I was doing pretty good as is and then dove into that world. Would you take it again? Yeah, I've taken it like six times now. Oh my God. Yeah, yeah, yeah. No, I think everyone should take it and everyone needs it. And I think if we all did ayahuasca, the world will be a much, much better place. There would be less judgment. And it's like being in the gym, right?
Starting point is 01:40:58 People think you go to take ayahuasca once and your life is complete and you're going to figure everything out. It's not the case at all. It's a look into like what could be. but you have to integrate. You have to actually make the changes, and that's where a lot of people struggle and fail. And, you know, I've seen a lot of things where it's like improve here,
Starting point is 01:41:18 improve there, and I do good for a little bit, and then I, like, go back to my default settings. So it's a constant work for self-improvement and for psychedelics and ayahuasca and all these things. So you really need to stay at it, unless you are super content with who you are and all these things,
Starting point is 01:41:38 but I always always, want to be better and i know i can be better and i think sometimes you need those reminders of what areas you're lacking in you know you've said before that you want to have higher quality thoughts how do you go about doing that it's hard what sort of thoughts are we talking about yeah it's hard i had my friend marcel like come in um hypnotize me recently and we did this like hour and a half long session and he's like yelling at you and like going deep and like making you think of all those bad thoughts and traumas and things and then like basically trying to like erase it from the hard drive like a computer we are we are computers and
Starting point is 01:42:22 like we're programmed like computers and our thoughts and subconscious and all of these things and we're electrical beings so we're literally computers and so essentially you have to clear up that junk space you have to get rid of any viruses anything that is in there and that's the best way to explain it But since then, I've noticed a really big improvement. And it's like any time something negative comes up or, oh, this is going to be hard or, oh, I don't want to do this today or whatever it might be or anything, the positive thought, you have to train yourself for it to come in. Things are feeling a little less human these days, aren't they? but isn't the whole point of progress to make things more human?
Starting point is 01:43:11 That's why at TD, when we design a product, whether it's an app for making trading easier or monitoring your account for fraud, we ask one simple question. How does this help people? That's how we're making banking more simple, more seamless, and more intuitive. But most importantly, that's how TD is making banking more human.
Starting point is 01:43:34 Take care of the negative thought and focus and prioritize the positive one. And it's every, again, it's like going to the gym. It's like reps, you know. And for me, a lot of times, a lot of the negative thoughts and stuff come in the morning. Like right when I wake up, it's like, oh, God, I have to do this today and all these things. I'm all stressed out. And it's like, no, calm down.
Starting point is 01:43:56 I'm going to take care of my responsibilities today with ease. I got this. This is what I'm good at. I'm not worried. I'm excited to box and train. excited to do these calls and interviews and filming today and changing some of those ways of thinking but it takes time that's interesting that you just say just like any muscle or any skill it just takes reps and you can get good at it i'm curious what is your least deserving criticism
Starting point is 01:44:23 that people give you that you think people are completely misguided on yeah rigged fights and like steroids i think is probably the most ludicrous ones which which dana white started both of those rumors um yeah the like after i beat mike tyson the amount of people saying like this is rigged and they like showed this clip of mike tyson like going to swing at me with a left hook and like he like stopped doing it but the average person doesn't understand boxing and saw i had like my right hand up so he would have like swung like this i catch it and shoot he's leaning forward like i could have knocked him out so that's why he stopped throwing it and it's like they play this one clip and it has literally 50 million views on ticto and twitter of like
Starting point is 01:45:17 and twitter of like this is a rigged fight so that's definitely number one but um it's interesting i remember seeing that on twitter yeah people are like Tyson was gonna knock you out of him but he could because it was in the contract and everyone was like wow it's in the contract i had no idea Yeah, it's rich. And it's people's make sure of it. It pissed off Netflix so much that they that people think that Netflix would allow that to be in the contract, first of all. Like Netflix wanted like one of us to die for sure for the entertainment purposes. But in the next, in my next fight on Netflix, there's a like multi-million dollar knockout bonus for.
Starting point is 01:46:05 if someone gets knocked out. So just to combat that narrative of like the rigged fights, which is crazy. The winner would get more in a fight like this. And then that way it would financially incentivize people that like really just. There's sometimes knockout bonuses. I think for Amanda Serrano and Katie Taylor, I don't know if we can, I don't know if it's announced,
Starting point is 01:46:28 but I think there's like a $500,000 knockout bonus. but it's just like rare kind of. When you're fighting Mike Tyson, are there certain subtleties in the way that he fights that you don't see in any other fighters? You're like, okay, you've studied the game. You've fought for so long. You're fighting IQ in the same way, an NBA player,
Starting point is 01:46:48 like someone who's been in the league for a long time, they have high NBA IQ. Or is every fighter that steps into that professional ring, like, ready? Everyone's ready. I think what was surprising about Mike Tyson is like how hard it was to hit him. Like his movement and getting out of the way of punches, he's like lightning fast, even, even at his age. So I got to see and understand like his, what made him an icon was that style where he like just disappears out of nowhere.
Starting point is 01:47:19 And that was definitely shocking. But I think every fighter has that one attribute that stands out, you know, even if you're, you're whipping their ass, they're still a fighter. They're still good. you're still in there with someone who can knock you out. So you definitely always have to be cautious. I'm curious, what was up with the locker room scene where he just turned around? Yeah.
Starting point is 01:47:43 Was any of that planned? No, not planned. I was watching that too. I thought it was the funniest ever. We paused it. We're like, no way, no way. We have to go back. I guess he doesn't wear underwear, like under his cup.
Starting point is 01:47:56 So, and I think he just like wasn't thinking. I don't know. didn't care. Yeah. Listen, when you're Mike Tyson, you could afford just not to care. Yeah, you can do whatever you want when you're Mike Tyson.
Starting point is 01:48:07 This is very true. Let's talk about some of these companies you're building. First of all, better. You raised recently at a $375 million dollar valuation. What is your role in vision with this company? I'm really, like, one of the heads of marketing
Starting point is 01:48:21 and, like, the social media side and growing out the media team. But the vision for the company was all of the, sports gambling companies are very hard to use they're ran by older people their marketing is all like very traditional they're not like good at digital marketing or building a brand for themselves and we wanted to make the best app easiest to use and connect with the next generation of sports fans um and really that's been the alpha and what has worked and me and the CEO, Joey Levy, are the youngest two people in the United States with a gaming license.
Starting point is 01:49:08 So we just have that understanding of the next generation and how to access these people and explain the product to them in an easy to understand way. Also with W, that was a really interesting pivot that I noticed, like getting into hygiene. Yeah. I thought. Like what's the main? goal there. What was the gap in the market that you wanted to fill? Well, I mean, most people don't switch their deodorants. Like, even still, people are probably like using like Ax or Old Spice or like dove or degree maybe. And these products like just aren't good for you, hormone disruptors
Starting point is 01:49:47 made with things that mess with your body, phallates, artificial dyes, um, sulfates. The, the list goes on. I personally think some of the brands are like corny. And it was for something new and a better product that stood for something, waking up and choosing to be a winner, getting W's, working hard. And that's where the brand idea came from and being a better option and a better brand that the next generation can identify with and not being like still using axe. Yeah, yeah. You should be using. If you're using X, get W. Reconsider. Yeah. Make the switch. I'm curious, what are the best uses of money that you've found so far? The best things to buy.
Starting point is 01:50:37 Venture capital investments. I mean, I've done great there. I've done great in crypto. I've done great in real estate. Like, I got this house for 15.7. I could sell this for, like, overnight. Like, a buyer would buy this in, like, for 25 tomorrow. So real estate.
Starting point is 01:50:58 What about luxuries that you just like for yourself? Like I noticed you were saying you got a private jet. I got it. Well, I was going to say a plane because it's like it's time. It's access. It's, um, it's, it's health, honestly, like going, going to airports and all the people around sicknesses going around the refiltered air. Like if you're, if I'm sick for five days and I'm training for a fight, like how does that, how does that affect me? So all of these things that that go into it and just the freedom to be able to.
Starting point is 01:51:31 to do what you want, business meetings, people hopping on the plane, being able to send the plane for other people to come do something, whatever it might be. So I think that's another really nice tool and lifesaver. Because I like can't go to airports again unless I have like a full disguise on.
Starting point is 01:51:53 How often do you use the private jet? I'm probably flying like 30020 hours. a year, which is a lot, I think. It's a pretty good amount. I flew on my first private jet just a few days ago. Oh, yeah, really? Ben Mala in Florida took us on his plane to go to Atlanta. And it was like having a time. It was sweet. Yeah, it's the best. And you're doing business, you're, you're, you know, being creative. Your whole team is there. You can get things done. And we have some of our best conversations and best hangouts on a plane. So do you invest in stocks? Yeah, I have. I have, I mean, I'm with Morgan Stanley, and they do, like, all my traditional money management, and they've done a great job.
Starting point is 01:52:42 So I have a diversified portfolio. Stock, crypto, venture capital, real estate, all the above. What would you say have been the biggest waste of money you've spent your money on? Also, private blame. It's like, it's like you just like flat. flushing money down the toilet but i mean it's worth it it's but it is one of those things where it's like do you ever have any anxiety about spending money yeah for sure for sure just because i've been in that place where i have the PTSD from like making a done and then it all basically going
Starting point is 01:53:20 down the drain so i i still for sure um have anxiety and i hate it and i also and like very tight with it Like if I can, if I notice an expense, I look at all my expenses. So if I notice something and it's like a $200 difference or thing that I think looks too expensive or some vendor charged me maybe a little bit more, I'm like, no. And I put my team on it and we'll like shave off literally like dollars. And I look at every expense and like all that. So I think you have to. You have to.
Starting point is 01:53:58 And people, you know, it's funny, like when you have money like this, like people just are like, well, you can spend it. You can do this. And it's like, no, the way you build money is by being stingy with it. So, um, some things I don't give a fuck about. And I'm like, sure. But other areas we like cut cut a lot of costs as much as possible. We got some rapid fire questions right here to wrap this up. Would you rather invest in stocks or real estate? Right now, stocks. Who's more responsible with money, you or Logan? I would say it's pretty even, actually. Who's better at making money, you or Logan? I'm better at making money right now,
Starting point is 01:54:39 but once he sells prime for a couple billion, then he's going to take the crown. Why did you do an interview with a rooster on your head? I'm Al-Gaiio de Dorado, is my given nickname here in the Puerto Rican tree, so I had to represent. Who would win in a fight? You or 100 grams
Starting point is 01:55:00 Oh man It's a hundred of me man It's climbing up you You gotta shake them off I honestly think I I think I would still win Bro I'm not gonna lie bro I'm not gonna lie
Starting point is 01:55:16 I'm not gonna lie Yeah but I would Once I knocked out like six I could kind of build like a pile And like fight behind the pile And then people would like start Yeah that's done No seriously
Starting point is 01:55:26 Seriously I could be choking them out and then you guys like couldn't i don't know it'd be close be close what's more difficult getting rich or staying relevant oh man i i think getting rich you know the island boys are still out there cooking man what's something that is truly surprising i mean that's true he's not wrong actually yeah that's that's very true what's something that's truly surprising how lucrative it is i think like self improvement and like being on a journey of of meditation and like that whole world and the things that you uncover from that are pretty game changing what is a splurge that you have yet to buy i feel like i've bought almost everything
Starting point is 01:56:13 i've bought everything i feel like maybe i i definitely haven't gone and like drop i think at some point i'll probably go and buy like a a whole i have a watch collection but like i'll probably go and buy like 10 watches at some point. What's the most you've ever spent in one night? I think technically it's like my, the payment I made on the ranch or this house I bought in cash. That both of those were expensive. Who had the best of verse in It's Everyday, bro? Um, I would say, I would say Nick Crompton.
Starting point is 01:56:54 What's the best bar in It's Everyday, bro? A lot of people don't know this, but I wrote Tessa Brooks verse. And I think I think the best was, yeah, smell good. Is that your boys colom? That was a good part of the song. English. Well, so actually, I wrote Nick's verse too. Of course you did.
Starting point is 01:57:21 Actually. Yeah. So, and bro, I swear to God, like I dropped out of high school. and I didn't know that England was a country and I thought England was the city like actually was he fine he was like oh yeah sure no he thought I was joking and that I genuinely like didn't know but I'd never been there like knew I thought I just didn't know
Starting point is 01:57:42 bro and no I was we did all of this in 30 minutes so I'm like boom boom boom boom boom oh yeah that's fire boom boom boom and so I hand it to him and he thought I knew that England wasn't a city and that it was just funny and so he still said it and then it just like turned into this whole thing dude I don't think you realize the impact that had on my life I played that song probably
Starting point is 01:58:05 probably 10 times a day for a year straight maybe with my friends I would get my friends together and I would play it and I would put on like compilations where you're playing for hours and my friends would be like that's hilarious
Starting point is 01:58:15 and Nick Crompton's verse I think is just find me something better it's amazing it was an era bro it really was an era And I really, I hope his collar is still popping. That's the one thing.
Starting point is 01:58:29 It is. Okay, good. It is. Jake, thank you so much for coming on the show. This means a lot. Of course, thanks for having. Beautiful house. Thank you, man.
Starting point is 01:58:37 It's gorgeous. Thank you, guys. I appreciate it. Anytime you want a roommate. Yeah, just let us know. There's room up here. Thank you guys for watching. There's plenty of room.
Starting point is 01:58:46 Until next time.

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