The Iced Coffee Hour - Making Millions from Dropshipping | Jordan Welch

Episode Date: August 6, 2023

NEW: Join us at http://www.icedcoffeehour.club for premium content - Enjoy! Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_photography Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: [e-mail] GET YOUR FREE STOCK WORTH UP TO $1000 WITH OUR SPONSOR PUBLIC - USE CODE GRAHAM: http://www.public.com/graham MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Shure SM7B mics, cloud lifters, rodecaster pro audio interface The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The ride that steals the spotlight every time it hits the road, that's the Volkswagen Tiguan. Its sleek exterior makes a first impression you can't ignore. Step inside to find available full leather seats and wood accents. Under the hood, the available 201 turbocharged horsepower engine gives it a fun to drive edge. The refined Tiguan, you deserve more style. Visit vw.ca to learn more. SuvW, German engineered for all. So that was kind of like a breaking point for me in my life,

and I promised myself that I was going to do something bigger. That year, I ended up finishing the year at $750,000 in revenue. Jordan Welch has tried practically every way to make money online until eventually he struck it big, and today his business brings in over $300,000 a month at 25 years old. So tune into here's incredible life story, the worst and the most profitable side hustles that you can start right now and the best ways that you can start earning a lot more money.

On this episode of Hit the like button and subscribe if you haven't done that already. Helps out tremendously. And now what that said, let's get to the podcast. Welcome back to the Ice Coffee Hour. My name is Jordan Welch.

And so far, this podcast has made $386,000. Wow. Very close. That's incredible. It's been a while since we've done this. Where are we at?

I didn't even know. So for the last three years, because we started, I think, in May of 2020, made $400,7702. Wow. So that was incredibly close. because we haven't said this number in a while in the podcast.

So good job. You know, that's what I do. I know AdSense a little bit. Thank you so much for coming on the ice coffee art. This means a lot. You just mentioned, I had no idea. You came to Las Vegas for the show.

Yeah, absolutely. This is one of my favorite shows. I watch a lot of the episodes. This is like a weird, like, fourth wall break moment. I'm looking at you guys and I'm at the table, so we're here. That's cool.

Thank you, man. You know, it's funny. I think Jordan and I have a picture together like five years ago, maybe even six years ago. Yeah, we met a long... At the Santa Monica Pier. You're kidding. Did you see him?

Did he see you? Who recognized who here? No, no, it wasn't through that. It was through Vincent, right? Yeah, one of my best friends, Vince. He hosted like a dinner, and Graham was there. And at the time, how many subscribers did you have? Do you remember?

Maybe like 200K? 300K? I don't think it was much. Yeah, so I was definitely one of those subscribers. And I was really excited to meet Graham and we hung out. And you treated me with nothing but respect, man. Like, for real. And we end up meeting up a couple more times in the future.

You came to the mastermind that me and Vince hosted over in Los Feliz. And since then, you've always been like a mentor and a good friend to me. That's cool. Yeah, man. I'm glad I wasn't an asshole. Imagine that. Imagine I was just like, who are you?

No, you were cool, man. Before we get into it, I wanted to give you a gift, actually. Oh, gosh. You know, it's nothing crazy, right? But I know you are a lover of music and a lover of coffee. So yesterday, I saw this and I said, Graham has to have this. You're always good with the gifts. I've noticed in a lot of your.

videos do gifts i don't know if you uh god i don't know if you'll like it but oh that is cool that is really cool dude that is awesome that is awesome yes thank you man i think you would be proud because it's a very affordable gift you know i didn't i appreciate that so yeah thanks man i really got you got you thank you so much ice coffee all we had to do it so what a gracious guest sorry jack i i got nothing don't know just you being here is by far enough all right i appreciate it yeah So, just to come on the iced coffee hour, you've done some fantastic things, okay, over the past couple of years. We're excited to talk about it. You had a business that you sold.

And now you're blowing up on YouTube, talking with a bunch of billionaires and like, uber successful people, asking about what sets them apart from the average person. Yeah, I would say. So that's kind of my path. The past so far. Yeah. Plan to deviate? Well, right now I'm really focused on YouTube, and I'm having a lot of fun with it. I get to travel.

I get to make videos. I get to meet cool people and I'm making okay money doing it as well. I also have a software business called Viral Vault. It's like a product research software. So that's like my two focuses right now. Yeah. So when did the entrepreneurial spirit start in you? Was it was it at a young age? Have you always had this? No, I don't think it started like at a super, super young age. Growing up, I didn't know any entrepreneurs. My mom grew up by just me and her like my dad. He wasn't really around. So my mom worked a job, worked hard, waking up six in the morning. morning, taking me to school, getting us ready, coming back home, 6 p.m., cooking dinner, just to make

like 18 and 5 a year, you know? And that's what I saw, and that's what I saw as hard work. And when I was around, I would say, like, eight years old, we had put our house into foreclosure. So this house that we had worked all these years to get into, we lost the house. And I remember seeing the pain in my mom's heart and my sister and everybody. And I actually had to leave my mom at that time. I had to go move to a completely different city to live with my stepdad. And I think it was around that time in my life that I knew like I didn't want to work a job. Like I wanted to like do something different in the world because I saw that if I work a job, that's what I'm going to get.

You know, if I worked so hard, that's what I'm going to get. So I think that's where it started when I was like 10, 9 years old. What was she doing for 185? It's like a front desk like admin, like you know, just the hard work, you know, entering the phone, setting appointments, like an assistant, you know? Gosh. Yeah. What year was that that you lost the house to foreclosure?

Was that during like the housing crisis? It was around that time. I couldn't tell you the exact year because I was so young. But again, I was around like eight or nine years old. So I was young. And the memories are super blurry from back then. But I just remember being so sad the day that I had to leave my mom. Like, yeah, I was like crying the whole car ride to my stepdad's house.

So I think, you know, that pain, like you guys all have pain, right? I feel like that kind of like ignites something inside of a kid to want to go on and be successful. It can do that or it can do the exact opposite. Yeah. It just makes you resent the world and you're like, okay, like I want to lash back and then go down the other route. So props to you for using that as like a silver lining and like using that as a driving force for the positive. Yeah, I mean, after that I kind of went on this whole path of like how can I make money without getting a job, right? So I started seeing all these kids on YouTube that were making money.

So I said, okay, let me get this camera that my stepdad has and just filmed some little videos with me and my friends. Not trying to make money out of it, just trying to do something different. And we just are posting a bunch of videos all throughout middle school. I was doing basketball videos and comedy skits and any video idea you could think of, I tried to create it, you know? And then I went to high school and I started a clothing brand. I just learned how to do Photoshop and I would design these little T-shirts and go to a local screen printer and try to sell them to my friends. I tried to make money through video editing. I mean, man, any like hustle you could think of in my young years, I tried a lot of them.

What made the most money from that? Like, what was the most successful? I would say the way I made my first $1,000 back. then, which I thought was a million, was from reselling sneakers. Really? So I made pretty good money back then. I would camp out for shoes. I would get the new releases.

I would flip them. And then I would go on Facebook groups and I would find shoes that people were selling for a bargain, order them, take nicer photos and sell them for a profit. The game has changed it a lot. It's not something I would do today. But that's how I made my first thousand. I even made a monopoly in my city, actually, in the sneaker market. How do you do that?

I created a Facebook group specifically for buying and selling and trading shoes. And because I created the group, I kind of positioned myself as like the sneaker plug. So I basically was getting shoes from other people. And then I would post them in my group and I would sell them for a pretty good profit. And I used that money to actually host a conference like a sneaker trading convention. And that's kind of like my roots in business. Like when I was young, like 16, 14, 15, those are the things that I was doing to get my feet wet into this game. But nothing made me more money than my friends that were working at Wendy's and the grocery store.

You know, I was still broke. I was still broker than all those guys. So what is camping outside of a sneaker thing as a young kid look like? Just me and my friend, like just sitting out there laughing, hanging out, meeting other people. It actually wasn't bad. So you had the dates that the shoes would be released. And then what time with the story open? Usually it would open like in the morning.

So we would stay there, like show up super like late in the middle of the night and then be the first ones to go through the door. I only did this a couple times though. The way that I really made the money was from having the group. Right. Because then I could buy shoes from anywhere and then I could flip them. What would you look for in shoes? Like how do you know what's going to resell at a higher price? Just like how I am with YouTube now and any business I've ever been to, I just became obsessed with it.

You know, just like how you are with real estate. Like after a certain point in time, you know what shoes people want. You know when something has room for you to improve on it, maybe some better photos. But yeah, I never made a bunch of money with shoes. That was just how I got started, you know? And then what did you do with that $1,000? Yeah, so that's what I used to host the sneaker convention. And this was like my big break as an entrepreneur.

So I was 16 years old. I took this money and I rented out the largest convention center in my hometown of Fort Myers, Florida. And this is a gigantic place. I went there with my mom and they didn't even think I was serious when I said I wanted to rent it out. But she was like, no, he really wants to do it. So we rented it out. I promoted this thing everywhere. Flyers on my Facebook group on school.

I would put stickers everywhere. I got in trouble for that. And we had a couple hundred people show up that day. I remember I pulled up that morning. There was like a line outside the door. A couple hundred. Yeah, we had like 250 people there. And there was all paid.

Like everybody paid for their tickets. So I'm pulling up like, like, okay. Like we're getting paid today. How much of tickets? Tickets was like $20. And then we sold a VIP table. So for $100 you could set up a table and put your shoes on the table. So people walking by could see your collection.

We sold all of our tables and all of our tickets. But the sad truth is that when everything was said and done, when I counted all my money up and I paid for, for all these little expenditures that I had accrued, I didn't make any profit. I actually like lost a little bit of money on this whole thing. And it was kind of like another moment of pain in my career because I put all this effort in,

all this money had saved up into this thing, and it flopped, you know? How did you even know to like structure it where you're setting up tables where you're 16 years old, charging for admission, rent out? Like where did that huge? It's advanced stuff. I don't even think I can.

Graham wouldn't even do it today. I mean like, yeah, that's thinking big. You definitely could. I just copied it from somebody else. Like, I just looked at where are the biggest sneaker events doing in the world. Let me just go ahead and do my own twist on that. The only thing that I was adding to the table was that they didn't have that in my city. So let me just copy the formula of what's already working and apply it to this untapped market,

which I feel like is what I've done my whole career. That's what I've done with e-commerce. That's what I've done with YouTube. Like, I'm a firm believer in this idea that, like, nothing is 100% original. Like, we find inspiration from things. we add our own unique touch to it, and that's how creativity is formed, you know? And you know what?

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by kind of breaking even on $1,000? I think it just hurt me in that moment, but it taught me an important lesson and that you have to take else in this world of business to actually move forward. But it hurt me so bad that I quit doing business. I was 16 at the time. And for the next two years, I didn't start any other businesses. I was just messing around doing YouTube videos like gaming and short films. And I would do film festivals from my school. I was playing basketball. I was just being a high school kid. I never went and worked a job. So I didn't have money like my friends. So I would walk to school every single day. And by the time I was 18, my mom was like, Mr. businessman. You ain't got no money. You ain't got a car. You're graduating high school. What are you

going to do? And I was like, well, I'm not really sure. So she actually got me a job. And me and her had arguments because I was always like, I never want to work a job. I never want to have a job. I was really firm on that. But one day she's like, you got a job now and I had to go actually to the job. So that was kind of like a breaking point for me in my life. As stupid as that sounds, I had this image of myself that that's not something I wanted to do. So I went to work as a busboy, had like this super nice restaurant and my job lasted for one week. Why did it only last a week? You can't leave us hanging like that.

Well, it lasts one weeks. I worked as a bus boy for nearly two years, man. Respect. Thank you. It's a hard job. It's a hard job. But that's not why I left. It's just because I knew in the back of my mind that I had made money from all these other

things that I had so much bigger potential. And I said, if I stick with this, it's going to keep me locked in. Because I was making good money. But like around my fifth day of working there, I had this embarrassing thing happen to me. I was carrying like a tray of wine glasses. And I tried to like open the door with my shoulder. And I just dropped all of them.

And everybody in the restaurant looks at me and it felt like the music stopped and everything kind of slowed down. And yeah, man, I just remember getting a car that day. I had this uniform on, which I spent my last dollars to get the uniform, by the way, in the shoes. And I'm just like looking at myself, like, what happened? Like you were supposed to be the young, successful business guy. and now you're here in this car, not even my car, all dirty. So I never went back to the job that day.

And I promised myself that I was going to do something bigger. But I just didn't know what at that time. So you just left without telling them or you just like stop showing up? I just told the guy, I was like, look, like, I don't know if I'm going to keep working here. He's like, okay, no problem. He had no problem after you lost all the money on the glasses. No, like written termination. Just like, all right, if we don't see you tomorrow.

Yeah, it was kind of like a friend. Like my mom got the job to her friend. So, you know, and I wasn't clearly the best employees. Yeah, was your mom pissed? Nah, she was cool. My mom's actually always been like a huge supporter of me, especially in this whole business thing. Yeah.

So she understood it, but she's like, you got to do something. You can't just sit on my couch and try to start a little online business. You got to do something. So I end up going to college for a year. And during that year, I worked really hard trying to be a good student and stuff like that. And I ended the year with like perfect GPA 4.0. And I was like, that was the biggest waste of time I've ever done on anything in my life.

Like, I would study all night. do my homework, show up to class early, massive waste of time. So during that summer, I had money. I had a little bit of money from a refund check because I did student loans. So I got a college, it had like $2,000. And I said, I'm going to use this money, and I'm going to flip this money. And this is going to be the thing that sets me on the right path. And I just spent that next three months of summer working every single day on starting an online

business. I actually started an e-commerce business. And, yeah, that was a crazy summer. How do you pick e-commerce? I did a bunch of research on different business models, right? Like I looked at marketing agency. I looked at like actual physical labor businesses, like car detailing. But e-commerce stuck out to me because I knew how to edit videos.

I knew how to make websites. I had learned about marketing from flipping the shoes and from promoting the events. So I was like, I could do this business. And I kept seeing people that were like 20 years old or like 18 years old that were actually making money from this. Like I was talking with them and I was saying, okay, if these guys can do it, I know I can make this happen too. So I just picked that path and I didn't have a plan B and I just put all of my money into this thing.

I ran out of the $2,000 very quickly from trying to learn how to run Facebook ads. It goes away quick. It's expensive. Yeah, it goes away quick. So then I just started scraping up money any way I could. I sold all the stuff I had, ran out of that money. But I was making progress, right? I would get like $100 a day in sales, $200 a day in sales.

And then there was one day where I had $500 a day in sales. And I was like, this is the business. I remember showing my mom, she didn't believe me. She thought it was like some fake thing or something like that. So I had a problem now. With Stripe and with Shopify, maybe you guys are familiar, but they like hold your money. And I didn't have any money to continue running this business because they were holding like 40% of the money that I had. So again, I'm at zero, but I have this business that's making like $500 a day.

So I went to one of my closest friends. And I said, look, bro, he had no money. He worked at Best Buy. I said, look, if you could just let me borrow $500, I'm telling you, I got something crazy here. He's like, oh, yeah, yeah, yeah, sure, no problem. He gave me the $500. And no joke, that money is what I used to scale and have my first product that made me $10,000

a month in profit. And from that moment, I never looked back on the e-commerce game. Like, that year, I ended up finishing the year at $750,000 in revenue. $750,000? In revenue. What were you selling? So back then, I had a general store. So it's like a...

Wait, when was this? It was 2017. Okay. So I had a general store, so I don't recommend this method at all anymore, but back then I was what was hot. You have a store selling any and everything, you know, from home goods to gadgets to beauty to tools. What I was selling that made me that much money in the first year, I was selling like a sandblasting

gun so you could remove rust from cars and other things. I was selling this like portable lunchbox container for like moms to go to work. I had sold like a legend of Zelda, Acha Rune. I had a whole variety of products that I was making money with. But the Sandblaster was a big one. We made a bunch of money off of that. So how did the business model work on that? Did they place an order through you and then you go to someone else and place the order with

them and then they ship it to the customer directly? Yeah, it's good old drop shipping. Everybody that's following this show knows about drop shipping. So, you know, there's some negative press about dropsharing whatever, but it changed my life. And that was the business that allowed me to drop out of college and focus full time on this entrepreneurship thing. How much were you making profit on that? that. That first year in December, we had a month where I did around 50,000 in profit. And that was the

first time I remember looking at my bank account. I was like, wait, I like have a little bit of money now, you know? And I finished that year of 2017 with almost $100,000 to my name. And I had started that year like zero. Like I had nothing. I was in debt because I had the student loans. So that was a huge transformational year for me. But it kind of came crashing down after that in the next couple years. Why? Facebook ads? No, not Facebook ads. It's my own ego got the best of me. So in the end of 2017, a lot of my friends and my family members were asking me, like, what are you doing? Like, how are you making this money? Because I would show on Instagram certain things that I was doing. You'd flaunt a little bit of your money on Instagram? A little bit, but I wasn't like super like,

oh, look at me. I was just showing people because I was so proud of what I had built. Like I would show my store and the sales I was doing. People see sales. So screenshots of how much money you were making. Yeah, exactly. I was like, this business has finally worked. I had no followers. Like, I had like, it's like your friends and your family. Yeah, I had like 500 followers. So my friends were asking me like, what is this? So if you go to my channel and look on YouTube, like I posted my first video and the video is just showing people, hey guys, this is my first video on YouTube. I just want to show you guys how I'm making money. So I broke down the whole business model and exactly what I was doing. And I started posting videos over the next like three months and I got like a thousand

subscribers and people started reaching out to me for like coaching and they want to get consulting. So I started doing that as well. And in 2018, I focused heavily on coaching because it felt more profitable for me. It felt like it was a better use of my time. And I let the dropsharing thing kind of slip away. I also moved to Los Angeles in 2018. That was I think the year that we met. Probably. Yeah. So I was making decent money from coaching, but my drop streaming business was going like this. The dropsharing business was the thing that got me to where I was today. But it was still a general store or did you ever like change that? I never had turned it into a brand, which is what I did later in the last couple years of my life,

which was the thing I wish I did years ago. But with the general store, the problem is the product is hot and then it kind of dies off. And because you didn't build a brand, you don't have any type of equity. Well, also you have nothing that differentiates you from selling that product as well as all the other people. And if you're talking to other people online saying, this is the product I'm selling or whatever, or this is how I create a store. It's kind of like incentivizing them to do exactly what you're doing. And then there's nothing that sets you apart from them.

Exactly. Yeah, I mean, and then in 2018, I just, I spent all the money that I made. Long story short, right? I moved to L.A. I got this stupid, fancy apartment in downtown paying like $3,500 a month in rent. I at least a car that I didn't even really like that much just to kind of fit in. What was the car? A Lexus I-S-300.

It was nice, but it wasn't like... I'm thinking you were about to say like a G-Wagon or something like. No, no, but like, you know, it just was, I didn't even like Lexuses. I just wanted to have like a nice car, you know. I picked up bad habits. Like I started smoking and stuff like that. I started drinking more. And I just started spending money.

And as a result, by the end of 2018, I had a lot less money. I had like $20,000 to my name. And my expenses were like $10,000. And my drop-fitting store was done out of there. So I was really starting to panic at that point. And that's what led me to really focusing on YouTube again and starting another business, which is actually the business I still run to this day. But you sold also, you had another e-commerce story in between that, right, that you built up afterwards?

So after all of that, there's a little gap in between it. And I'll fill it in for you real quick. But I did sell my business last year. But there's a gap in between it. So in 2019 and 2020, I was trying to get my software business off the ground. But little did I know, software is a very expensive industry to get into. And I was spending the last of all the money I had to keep my life in L.A. and to build this software company.

And it got so bad that I had to get lines of credit from Wells Fargo. I maxed out my American Express to the point where they, like, charged off all my accounts. And I was, like, just miserable living in Los Angeles. And at the end of 2019, I was, like, horribly broke. Like, I had $0 in my bank account. I think I had, like, $2. I had all this debt accrued and my business was making no money. So I said, I got to leave L.A.

Like, I can't keep doing this. So I end up moving back to my mom's house. At that point, stacked up debt, no money. The drop shipping business done. My software business not making any money. I was like, I need to start something fresh. So let me go back to my roots. I'm at my mom's house.

I'm back on my mom's couch. I'm back to zero. Let me start with the thing that got me here today. So I started doing e-commerce again. But this time, with all that experience I had. accrued over the years and I cut out the bad habits I had so I quit smoking I stopped drinking I started eating better and within the first 30 days of moving back to my mom's house I had built a shopify store that was doing over $10,000 a month in profit like that and I and I started

documenting it again on YouTube so it's all there like all this has been yeah what were you selling again how do you find a winning product like that okay so in this case right I found this product out of necessity. So when I moved back to my mom's house, I was sleeping in my little brother's room, and he kind of snores loud at night. So I went on Amazon, and I saw this product. It was like a headband with headphones inside of it, so you could like sleep comfortably and block out noises. And I was like, this thing is genius. And then I saw on Facebook ads, somebody was running this product, and they had like millions of views, but the ad was horrible. So I said, as long as I can make a better advertisement than this and a better looking store, I could capitalize on this. People want it.

It's clearly selling. I want it. And that's what I did. And the way to find a winning product is just looking at something that adds value to people's lives and also looking at something that is already going viral and already succeeding and just asking yourself, how can you add your own unique touch to it? That's how I found that product. So I feel like every single time I hear from somebody who does drop shipping, like I hear from you, I hear from Biaheza, all of these other like YouTubers, they're like, this is the easiest way to make 10K a month or to make six figures in a year if you're a young unskilled person. Would you agree with that? You think drop shipping is the way? And it still is the way. Well, it's not easy. It's definitely not easy. If I was looking for an easy way to make money,

I would probably just go work a fast food restaurant or something like that. If you want to really build a business, it's one of the better options out there for sure, especially if you have an inkling to like creating content and learning how to build websites. But for some people, man, just learning how to do sales will like get you off the ground and actually get some money in your pocket. Like I stand for dropshipping because it changed my life, but I'm not going to be the one that's like everybody needs to start a drop shipping store because I mean over the thousands and thousands of people I've talked to over the years, I've learned that it's not for everybody. You know, like some of these people are way older. They don't know how to build a website.

They don't want to learn how to edit videos. So why do you have to edit videos if you're doing drop shipping? Well, it's really content-based, right? Because nobody knows your brand and nobody ever heard of you before. So you have to be able to make content that attracts people to come and purchase your item. It's so heavily based on the content, actually. A lot of people think it's like a winning product or a magical website design. But if you know how to make viral content, you can crush it with drop shipping. You know, that's really one of the most important skills.

But would you say it's the easiest way to make 100,000 a year? Because I get making money. Yeah, just take any job that's an easy way to make money. But like, what about 100,000 a year? year? The easiest way? No. But if you have the right skill set and you're ready to focus and learn over the next six to 12 months, I say it's worth it. I know how it changed my life. And then I've impacted thousands of people that I reach out to or have reached out to me personally. So I know that it works. And I've seen it worked countless times. But no, it's not the easiest way. I'm sure there's easier ways,

you know. I think it's window washing is the easiest way. Yeah, probably, you know. But then you got to sit out there. I live in Florida. You know, I'd be sweating like crazy. Um, so, look, Look, I would say it's the easiest way if you're ready to learn how to create content and build websites. But if you're like completely computer illiterate, I would never touch drop shipping with a 10-foot pole, you know, like go do sales or something. What was the most you'd made in a month from drop shipping? The most I ever made in a month in revenue was like 170,000. It was really profitable.

We did around like 80,000 in profit that month. But the most I ever made in a day was like 17,000. And what product was that? It was the sleep band. The sleep headphones, yeah, the ones that I told you about. So the difference this time compared to the last time was instead of let's do a store with a bunch of products, let's have a store where we have a variety of products. And then when we find one that works, let's quadruple down on that product.

And let's become the number one retailer for that product. And that strategy is what allowed me to scale this business as high as I did. And it's what allowed me to actually build equity and sell the business. And that's the new meta for drop shipping, correct? is like a one item businesses. I always say for beginners not to start with just one product on the store because usually that first product that you test is not going to be the one that hits. It's good to have a store with a variety of products, tests, see which ones perform the best,

and then you take that product and build a brand with it. But yes, that is the new meta. The general store thing is out. I would never do that. Yeah, because I tried drop shipping. I did it for a while. I did for like four to five months maybe. I had a general store.

I did that just by myself. I don't think I got a single sale. But I bought like the domain. I was running ads and everything. And then after that, I did what was the meta during the time where I was doing? It was like, you have a store that has a general idea. So ours was called the Better Brow Shop. I was partnered with a friend.

And it was about like a bunch of makeup and glamour and stuff like that. Our main product was an eyebrow epilator. So we would try to, it like basically cleans up your eyebrows. You'd be using it. I'd never use it. No, no. Or do you like see if it was cool. But like I never used it.

Just to order it. Yeah. I swear I don't use it. No, but we had basically, it was a bunch of makeup and like beauty products, but we had like a main one that we were pushing out. And that was kind of like the meta during the time where it was like a, not a general store

where we're selling like leaf blowers as well as, you know, eyebrow stuff and makeup, but like a general, a genre. Yeah, that's exactly what I recommend people to do now. Call it a hybrid store. Okay. So you have a store maybe like the home goods niche where you could sell so many different type of products

or the beauty niche or the outdoors niche where like you said it's like a genre. but it still feels like a brand. And then when you find that product that's really hitting, you could double down on that product. That's what worked for me. But how do you build something then that you could sell? Why sell a business like that?

If it's making money, isn't it better just keep it? Two questions there. First question is how do you build a product into actually becoming a brand? And I think it really comes down to having actual quality products or working with the suppliers over in China to get your product better than whatever everybody else is drop shipping. And that's what I did. I literally worked with them. I changed the speakers. I changed the fabric. I changed the packaging. I put my logo on everything. We added extra bonuses in there. Like we gave everybody a free book or ebook with a bunch of sounds. Also having a team in place. So it got to the point where I wasn't running the ads anymore. And we were running ads on Facebook, on YouTube, on Google. So essentially, this business was passively. I don't really believe in the whole passive thing. But passively making me over $1,000 a day in profit. The reason why I sold the business, is because last year at that time, I was really going hard on YouTube and I was having a lot of fun doing it.

And I was losing the love for this e-commerce business. Even though I had a team running it, I still had to use my mental bandwidth to keep the business going. And I didn't necessarily want to keep focusing on that. I wanted to clear my space to focus on this thing that I loved. I've been doing YouTube since I was literally 11 years old. So it's like if I could do that full time, I'm going to do that. So I started working with a broker and they got me evaluation. the company, they start pitching the business to a couple people in their contacts.

And it took around like four months until, maybe like six months until I actually got the business sold. That's crazy. Who buys it? Who's out there buying these businesses? So the guy, he's private, but he bought it because he had another sleep business and he wanted to combine it into his own existing portfolio. And his skill set is literally buy, inject capital, inject his resources and team, and just grow the business even further. So I'm not even in contact with him anymore, but he like merged it inside of his sleep entity. And how is it doing now? Are you able to say? I don't really keep up with it. I haven't even checked on it in a long time.

You wouldn't be curious? Like, I feel like that's my child. What if he turns into like a tens of millions of dollars business? You're like, okay, you know. I don't really know what's going on with it. It's not under the same brand name. It's like, it's totally become something different now. So it's not even like my thing anyway. What did he buy for me? He bought the product that we developed, which wasn't even patented, but he just wanted to have access to that and skip all those steps. He bought. bought the team that we had and he bought all this content and marketing materials that I've accrued over the years and access to the ad accounts as well. That's really what he was buying. Be interesting to see where it is now. Yeah. Like how it's doing, how much money he's made.

Maybe I'll do like a video following up with this guy one day. But I don't, I don't really keep in touch with him. We did the deal. He kind of went away and that was that. So you sold this drop shipping website that you had. Yeah. And then you also had this other, what was the other company that you were running at the same time, the software one? Yeah, you remember that business that made me go broke in Los Angeles. software business. Well, I never forgot about it. But it just wasn't able to stay alive when I was at my low moment. I had in 2020 started it back up again once I started documenting my journey of doing e-commerce on YouTube. And as my YouTube channel started growing around that time, the software started to get some life in it as well because I was getting views. Finally, I was stuck at 30,000

subscribers for literally two years. I didn't grow at all for two years. Where did those initial 30,000 come from. So when I moved to LA, like I said, I was doing coaching. And every single week, I was posting three videos on my channel. This was when I met you. I was grinding on YouTube, man. I was posting three videos super niche down about drop shipping every single week. I thought that was the way to do YouTube. Looking back on it, it was not the way. Amazon presents Jeff versus Taco Truck Salsa, whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flame thrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk.

Habaniero, more like habanier, yes. Save the everyday with Amazon. I would get like a thousand views of video, five thousand views of video, and just keep grinding them out, you know? So that's how I got my 30,000 subscribers. And then from there, like you were saying, the way I went from 30,000 to 100,000 subscribers, was by actually taking YouTube seriously, studying titles, studying thumbnails, and studying how to make a video

that people actually want to watch. Because before, I was just posting as many videos as I possibly could, and I was stuck at 30,000 subscribers for years. Some people dream about 30,000 subscribers, but I hate that number. But used to bother me. I used to just look at my channel

and it just wouldn't move, you know? So from doing that and just authentically documenting my journey of building this e-commerce business, I grew my channel past 100,000 subscribers. I was posting a video every single Friday, and I would show a live update of my store every single week. And people got down with that because so many people on YouTube are talking about e-commerce, but it's just like, yo, guys, I'm going to show you the 10 best products to sell. But I was actually showing people live, I'm building this business, and let me show you what I'm doing every single week.

And that's kind of what got my channel off the ground and ignited this passion for YouTube. Yeah. We'll get more into the YouTube success, but I also wanted to know this other software business. What is it? What was the business? Yeah. So why'd you pick it back up? It's called Viral Vault.

It's a product research software for e-commerce store owners. And we also have training and a community inside of there. So if you want to start your store, it's a good starting place. And it died because I didn't have any people that were following me that wanted to start a store. But once I started documenting my journey and people saw that I was really making money with this, they were like, okay, let me check out his product. Let me check out his software. And that business went from the gutter.

It was making like $0. We were losing money with payroll every single month. to by the middle of 2021, I was doing over $100,000 a month with this business. Like, it totally flipped on its head. And this business was way more profitable than my drop-sharming stuff because all I had to do is pay my overhead of my employees. But what I did was, instead of taking that money out and using it for a lifestyle, I was living in Miami and my rent, you would be happy about this.

It was like $1,900 a month in Miami. And I would just use all the little AdSense money I made and pay for my rent and just keep keeping the money inside of the software business, hiring more people. people building a better product. And now last month, this business did like $350,000. It was like the biggest month we had with the business. So it's been like this like a turbulent ride with the software business, but it's moving in the right direction. So let's say you're someone that wants to start e-com. What does the value this software business? Like from what stage of wanting to start a store? What would it provide? It's totally tailored for beginners. So I personally curate

products. I have a team that does product research and then I manually go through and review the products that I like the best. And we upload those into our platform. Each product comes with supplier information, competitor data, ad copy, description, video ad, everything that you would need to put it on your store and test it. We have a training program inside of there, which I teach. And I also got my friends who are way smarter than me to help me teach it. So we teach TikTok, Facebook, TikTok organic. And then I have a community with coaches. So it's kind of like an all in one toolkit for somebody that wants to start their own online store. And what is the fee? Is it a flat rate or is it a percentage that the store generates?

It's super cheap. It's 60 bucks a month. So wait, so how did you generate $350,000 from this store? A lot of people. I have like a million subscribers and people just, you know, like on YouTube. So I like even dropsharing videos that I made a year ago are still popping up and getting views. Like even to this day, I still have one of the top ranked drop shipping videos on YouTube that I made like months and months ago. So people funnel in through there. We also come out with some new offerings. Like I did a $1 product and that was basically just a case study of how I took my business from zero to selling it in two years. And that thing just went crazy. I remember that. You put that in one of your videos. Yeah, in the My Story video. And that day I had made like $50,000 that day. From selling a $1 item.

Yeah. So you have 50,000 people signing up from that. Yeah. Well, we have like upsells and stuff in there too. but yeah that was crazy i posted the video and then like yeah it was it was a good day so of the people that are of the viral vault like the the clients of that what is the most successful story there's so many um so i just did this subscribers meetup i was the first time i ever did like a public meetup of my subscribers literally last weekend and i had people that flew in from all around the world like netherlands Canada all parts of the united states this kid drove nine hours just to come to the event. But the most successful person that I can think of in recent times was this kid that came to me at the event. And he's like, bro, I've been following your videos. I joined your viral vault program.

And right now, last month, I did $180,000 in revenue. He surpassed my highest month in revenue. And he took a product from our platform. He followed the training and followed the systems that I teach on YouTube. And he did it. And this isn't even like a sales pitch. Like these are real people. Like they call it to me all the time. But the meetup was cool. I got to see like a concentrated group of people that I've made some type of impact on. And that's like the biggest blessing in the world to me. Why do you think that one guy was so successful? Like what sets him apart? So I asked him a bunch of questions because I was curious about that as well. And I think this holds true in any field. He stuck with it the longest and he didn't have a plan B. He knew he wanted to do this two years

ago and he stayed with it over the course of two years. And in the first six months, he lost a bunch of money and he ran into some issues. Then six months later, he started to make some money. And and started to learn. Then the following year, he finally started making money, but it's ups and downs, and you have to stay consistent throughout that. I mean, I could have quit my YouTube channel at 30,000 subscribers because it wasn't working, right? So it's what I think it is. I think that's the common trade amongst people that I see that are super successful, is that they just stayed resilient through like the hardest, you know? And why don't you just create the stories yourselves if you're doing basically all of the work? Like, you're finding the product, you're running the ads,

you have all of the expertise, but instead you're picking people and training them. Like, wouldn't it be wouldn't it be more profitable if you just created that store yourself that this kid had? The thing about training versus building my own store is that it actually is more profitable. I'm not going to sit here and put up a front and be like it's not more profitable. Because with building my own store, I can make it make me a lot of money. But considering my situation where I have millions of views coming in a month, millions of followers, it's more profitable for me to leverage that as opposed to just start another drop shipping store.

The drop shipping store is what got my name out there. and what established me as an entrepreneur, but at this stage of my career, that's what I get the most value out of. And also, it is an impact that we're making at this company. You know, many people have started their first successful business from what we teach. So for me, that means more than me, you know,

finding a cool product and turning into a brand, you know. Maybe I'll go full circle and start another brand in the future, but at this stage I'm not really- So you're not running any drop shipping stores at the moment? No. But you're surrounding yourself now with some really wealthy people,

like that one billionaire? Yeah. You just interviewed. How do you meet these people? Well, everybody's different, right? But the way I met Thomas Pederfy, who's like the richest man in Florida, was a cold email. I literally just sent him an email. My girlfriend did it saying that we wanted to do a video with him.

And he responded in the most gangster way possible. He said, okay. And then he sent a calendar invite with his address. And we just pulled up. There's no way. How do you get his email? That must be the best cold email of all time. First of all, how do you get his email?

What do you say in an email? Well, she did all to work. My girlfriend, she tracked down, found his private. private email, sent him a nice message, sharing my brand and what I'm all about. And we got the okay. And we pulled it up to his house. He has this $100 million mansion in Palm Beach, which is like the more and the most expensive zip codes in the world. This guy has a house and then he has just gigantic lot right next to the house. And we got there. There was a butler there. He shook my hand. He greeted me. He's like, Mr. Pederfe, we'll see you soon. Please go sit over there. And five

minutes later, this guy comes out, treats me with nothing but respect, by the way. Like you expect a billionaire to kind of be like stuck up. No, total respect. And we had a great conversation. We hung out with him for like almost an hour. And what, what do you think set him apart? Was there anything meeting him that you noticed that was different about a billionaire than somebody not a billionaire? What I would say was he moved with respect. And I know that that made an impact on his career because he has a massive team. So if he was an asshole, his team wouldn't really be putting that work in to get the company to billions of dollars. That was something that really stood out to me that I wasn't expecting. Also, the way that he moved with his time, I've never seen anybody like that. The Butler told us he was going to come out at 10 a.m.

Yeah. He came outside no later than 10 a.m. When the interview was over, it wasn't, come on, guys, you want to come in for a coffee? He was like, nice to meet you. Thank you guys for coming. Walked inside of his house. Disappeared like a ghost, you know. Have you heard from him since you shot this video with him? No, but I heard from a lot of people on his team. And I know he saw my video and I know he really liked it. The view about hit a million views. Yeah. I loved it. Yeah. I thought it was really well done. I stole your title. Oh, what?

Meet the, yeah. Dude, everyone, everyone has used that title now. You know what the crazy thing is? It doesn't even work anymore. Now we use it on our own videos and it's so saturated that we can't do it. It's not special. Everyone says, meet the blank man. It's the principle that I shared before that worked with me with drops me.

It's like, look at what's working and say, how can I add something to that? You had the $100 million, but I said, okay, this guy is like $300 billion. So even though it's the same, it's like different in that way, you know? I like the videos where you go to different events and you ask people what they do for a living. Yeah. Like what was the one? Was it F1? I did F1 as like a short, but my favorite videos like that I ever did.

I did one on Wall Street. I went to the New York Stock Exchange. I went to the Bitcoin conference. I snuck backstage and interviewed Kevin O'Leary. We did one at the YouTube vid summit conference. And yeah, I like those videos. The thing about those is like people come to me. They're like, oh, you're that guy that asked people what they do for a living.

I'm like, well, I mean, not necessarily, but all right, cool, let's drop with it, you know. Yeah. But I do like those videos. They're very fun for me. It sucks because they're so basic that that's what people generally remember because they get so many views and they're so simple. It's just, hey, you know, how much money do you make and what do you do for a living? Yeah, I let one slip. I forgot. One of my most recent videos was asking black millionaires how they got rich. And that video is about to hit a million in a month, which for my channel is like a top performer. So we're going to do more of those because I do like them, and they're inspiring for people because my goal on YouTube is to inspire, right? I want to inspire people through my story and through my business that I'm building,

and also through all these other stories that I get the opportunity to share. Do you ever wonder if some of these people are lying to you when you ask them how much money you make, do you ever get to say, but you don't say anything? I am very, like, particular about the people I put on my channel, and I do a disgusting amount of research on them because if I give somebody a platform and they come out as a scammer or something down the line, I'm the one that gets pinned with that. So I always make sure people are legit

before I bring them on my channel. And a lot of times, I'm the guy that's going to be like, yo, pull up your phone real quick. Let's show the camera what you're making. And like people in the moment might get a little uncomfortable, but they don't realize that it makes the viewer respect them even much more because they know that they're legit. So I do that for people.

I don't mind. And how about walking on Wall Street? What type of professions would you see people having there? And how much would they be making? They looked miserable out there. I'm not going to lie. It's like, I don't know, everybody was just in a rush, and everybody was feel like they're wearing just the same outfits,

and, like, I could never work over there. But most everybody was like bankers or the assistants of the banker or the assistant to the assistant to the banker. Like, I don't know, just MPC jobs. Like, it was like, it was like not really a place that I would ever want to be involved in. But we did get the opportunity to actually go inside the stock exchange, and that was cool. But it was way different than I expected.

How did you get in there? There was a guy that I, knew that worked inside of there. And one of my friends knew him very well. So I just bugged the crap out of him to say, I want to do a video inside there. I want to do a video inside of there. And he made it happen.

But that took a huge left turn. Like, okay, I'm not going to put the guy's name out there because I really don't want to give him any publicity whatsoever. But he invited us inside of there. Cameras rolling. Gave us the full tour, like talking to the camera. Like, everything's all good and everything's great. Thanks for coming by.

We did a full interview with him. then I get home I edit my video I put it out I didn't post it but I put it on listed and I sent it to him he goes now we can't use this what are you talking about he's like if you guys post this video I'm gonna come after you like his whole demeanor like shifted like this and I was like I don't understand you invited us he's like no this video is bad because it shows that anybody can come into wall street and I was like you're talking crazy right now so what I did was I was gonna scrap the whole video but I got creative and I had my friend who's an animator. I animated the interview. I cut out this dude's face.

I warped his voice. And nobody ever knows if I really went in there or not. Wow. Yeah. I heard it's extremely difficult to get in. That's why I was kind of surprised that you got in because what I've heard is that you need so much clearance and even once you're inside, you're not really supposed to take any video.

Pictures, I think, are kind of monitored. I hear they're very, like, tight on security there. I walk right in. But, like, it was because I was with the guy, you know? For sure, yeah. And he was acting like the head honcho, you know, but then he got a boss or somebody. Yeah, it sounds like he kind of talked himself up a little bit, gotten over his head. And then when it came to it, it was like, oh, crap, I can't actually do this.

Yeah, because I started the video on the street interviewing people and I worked my way up into the stock exchange. That was the storyline of the video. So he's like, this just shows that anybody can come into the stock. I'm like, whatever, bro. So where do you take the YouTube thing? Well, you know, continuing to share my story and document my journey. is something that I'm really passionate about. But also now I have so many people reaching out

that want me to share their stories and give them a platform. Again, I'm very picky about who I want to do that with. But there are some amazing people. Like, I have an interview lined up with the richest black landlord in America. In Miami, we're going to be doing that video soon. How did you get in contact with this person? What do they do?

Yeah, his name is Don Peebles. He basically started out in Washington, D.C., went to school in, like, the political field, and he just worked his way up. He ended up getting a job at the Tax Advisory Board in Washington, D.C., and from that, he was able to get in on some properties out there. And he started working his way up. He bought a property in Washington, D.C. for the government. As for his whole story, I have to actually sit with him and talk with him. But what I know is that this man started in D.C., coming up from a lower-class family, worked his way up, and ended up now having a portfolio of $8 billion of real estate.

He owns two hotels in Miami, on Miami Beach. He owns like a private country club resort in Miami. Like, he was loaded. What I found is that these billionaires or even multi, multi-millionaires that are older, they love this stuff because they get to provide inspiration to the next generation. I feel like when you're 90 years old and you got a bunch of money, that's all that you have left to do is philanthropy and sharing what you've learned with the world. So you guys, you got to share the secrets of what was in that email.

Like what was so good about that email that the guy said, okay? I'm so curious. What we included in that email was just the fact that this is an opportunity to inspire people and share your story on a large platform. And then I sent my videos. And also too, having a library of cool videos helps. Like I send them another example of an interview and they're like, oh, this is cool. So you guys, you know.

And one thing is like I bet for a billionaire, a lot of people solicit his email with like, I got this business opportunity. You can make a lot of money, 10% return in a month on this. And they're like, okay, like I have been through. through this so many times. I've already been through it so many times. I'm 24 and I'm like 0.0.0.01% as successful as someone like that and people solicit stuff like that. But if it's something like, oh, you can share your message, you can be inspiring to young people, that's a lot more enticing than just like some sort of business solicitation. Yeah, that's my whole thing. On those videos,

I don't pitch anything. I don't promote anything. It's really just to share their story. Yeah. So, you know. So on a more personal level, can you talk about how you balance a relationship with everything that you're doing and traveling and yeah i mean the relationship has actually helped me a lot um for me having somebody that you can call on and be there in your corner every single time something's going on whether it's good or bad has elevated me like crazy in life because i was single for pretty much my whole adult life i've been together with my girlfriend now for about a year and a half and recently she even like started helping me out in my business with with certain things so really it's it's helped me a lot you know how do you guys meet oh we actually met at this restaurant

I used to go to this vegan restaurant like almost every single day. And I had seen her working in there. You know, I was like, okay, she looked kind of good. But then one day, they were actually filming a commercial for their restaurant. And they wanted me to be in the commercial and she was filming it. So we ended up talking that day after we were done filming and we got connected. We went on a date like the same day. And the same day?

I think it was the day after. It was like, it was like we were ready. How do you cross that line of interest where it's like, okay, like I think you're interested in me. I'm definitely interested in you. How do you cross that to like, hey, let's go on a date, like a romantic date? It wasn't even like romantic. I was just like, let's hang out. Like, so then we just went for a walk.

Let's hang out. Yeah. On the beach at sunset. So, wait, wait, wait. So you just said, like, you're talking to her, right, casually because she's near you when you want to strike a conversation. And then you just say, hey, like, we should go hang out sometime. Yeah, Jack, if she's into you, you can do anything.

You can go anywhere you want. You know, you don't have to, in fact, if you do it like super fancy, like, it might actually like, play against your face. We were like, you know, just casual. Just casual, you know. Okay. Like, we went to a restaurant right by my house. We sat there on, like, the bar, and then we just went for a little walk.

And, yeah, it worked. The thing is, some of my friends, like, from back home, these guys have no money. They pull straight tens and they get whatever girl they want. That's what I'm saying. I don't think it makes that big of difference. The money thing will add some swag to you as a man. It'll make you more secure sometimes. But it's deeper than money.

And girls, a lot of times, like, the ones that keep. care about money are the ones that you really don't even want. And the ones that don't care about money is like it gives you a chance to actually show your character, you know? And that's how you really build a relationship. So you said it's deeper than that. Explain that. Like what is it about? I feel like a woman is more attracted to like a man's aura of like confidence. Like does he take care of himself? Is it hygiene good? Does he have something in life that he's like working towards? Does you have good friends? Like the money is like a bonus, you know? But it levels you up for sure. Like it adds you on a higher bracket.

If you're broke, you're kind of on a lower level. So I would agree with that. I think it's like somewhat, it's not, I would say it's somewhat important, right? Like a girl would probably take that into account. We can't also generalize talk about women either because it's like every woman got their own kind of preferences, you know?

Of course. Yeah, yeah, of course. But I do agree. I think it has to do with your general aura or like vibe, not to use cliche words, but it's about like, okay, are you a competent person?

Can you strike good conversation? Are you confident? Yeah, you know, Alex, Hormozia on your show, he said something that I really liked. He's like the two dichotomies of a relationship is like the cheerleader and the person that's on your team. I think that's a good way to look at it. And those are like the two ones that actually work. Like the guy's out there. He's doing his thing in his career and his woman is in his corner,

helping him out. Or they're in it together. They're both working on the business together. They're both building this thing as a unit. Those are the two that I've seen work that's how my mom and my stepdad. They're married. That's how they work. But then on the flip side, I've seen her previous relationships not work because the whole But not to say that it still can't work out if, let's say, like, the woman in the relationships out on the field, like, and the guys the cheerleader, it just represents a very statistically small percentage of successful relationships. Yeah, definitely.

And what about being vegan? You brought this up earlier. You met your girlfriend at a vegan restaurant. You said both of you guys are true vegans. Well, I would say, like, plant-based, like, because, like, my car got leather seats and, you know, I probably buy some, like, shoes. But I eat plant-based, like, foods only. I don't eat meat or drink dairy products.

And what's the reason behind that? I just started to do a bunch of research on how like all this meat is produced in the world and it totally changed my perspective on it and it made it not appetizing for me anymore. And then I said, okay, let me try to live without it. Let me try to eat a diet without having these foods in my system. And I felt just fine. I even felt a little bit better than I did before. I was still in the gym.

I was still putting up the weights I was putting up. I felt more energy. So I just stuck with it. I haven't had meat in five years. So you made your own personal decision to do that. Was there any other like influences on you that were saying, how you should become vegan? One of my best friends, actually, at the time,

we were working out together every single day. And we were broke. We would always go to Chipotle after the gym, and we would get a bowl, and we would split it. And we would just eat the chicken bowl every single time. And we go one time, and he's like, I don't want chicken this time. He's like, we're talking about, bro.

We get the same thing every time. He's like, no, I don't want it. I'm done eating meat. And I thought he was crazy. I thought he was insane. But then over the next two weeks, he just starts educating me on all these things he's learning. He starts sharing all these resources with me.

And I was like, we're still working on. He's still killing it. biggest influences that led me to doing that. And he's still plant base to this day. And he's actually one of the healthiest and most shredded people I know. He does Jiu-Jitsu, Muay, the man can lift crazy. So I don't knock anybody for what they choose to eat, but this is what I choose. But why no fish?

I never used to like fish. I never ate fish. Growing up, my mom didn't like it, so we didn't eat it in the house. So I don't have like an appetite for it. I actually don't even, I hate like anything that has that taste like seaweed or anything like that. I hate it. The salty kind of ocean-y taste.

taste. That's like, oh, man, yeah. I respect that. I love the fact that you made your opinion for yourself and you just, like, made the decision. Totally cool. More palat. Yeah, I get a lot of feedback from my friends, you know, because I'm friends with a lot of these entrepreneur, biohacker type of cats. And they always be, oh, you need to eat grass fed steak and drink raw milk from the cows. And like, I hear you, bro, but like, I'm doing my thing. I'm doing just fine. I think it's a big problem that everybody is now an expert. And they're just like, you got to do this. This will fix you. This will fix that. And everyone's an ideologue that wants to share their ideas and try to force their

ideology on other people. I think it's just a super yeah so I respect the fact you made your decision for yourself you're not forcing on anybody and you're just living your own and within your own line I think all it is is just eight hours of sleep don't drink don't smoke get some exercise 30 minutes a day I think it's that simple and drink a lot of water drink good water too you know that's a big change that I made in my life over last year like drinking a lot a lot water and making sure the quality of the water is on point that has made a what do you look for in water I just don't drink water at the top anymore What? No.

Graham. I hear the tap water is better than most bottled water. I just get spring water. I buy glass bottles of spring water. They ship it to my house every single week. You still drink tap water? Yeah, I do. Cram, you're so rich.

No. The tap water is better quality. Los Angeles, Las Vegas, tap water is phenomenal. The testing that they have to do. Sponsored by the city of Los Angeles. I heard the testing that they do on water is more strict than the testing on bottled water. I saw a study a while ago. Like the top page of Reddit where they went through and tested waters and they found that tap water was actually better for you.

I think there are studies that would go against that and argue that as well. For me, I just feel the difference. I used to drink the every day, like out of the refrigerator, like the filter in there. Compared to me actually drinking out the bottles most of the time and drinking much more of it, I feel better. I used to wake up super tired every day too. And that change actually made me feel a little bit more awake and one. What if someone switched your water? Yeah.

I mean, like that I agree too. Someone switched your water. I don't know, man. Miami, just think about all the stuff that goes through those pipes and all those systems. I actually believe that it makes a difference. Maybe I'm tripping, maybe it's placebo, but I've seen a difference in my life. So for the veganism, it's due to the ethics or is it the environment? What is it more specifically?

It started just learning about what it takes to produce meat and it changed my whole perspective on it and also understanding the impact that had on the environment. Now there's arguments as well on the plant-based side for farming, vegetables and fruits on how that impacts the environment. But that was what led me to starting it. You ever watched videos of like animals getting like tortured in a factory? Yeah, yeah. Like you ever saw like these like boxed in factories where the cows are like this close to each

other and their heads stick out of the thing and they're getting whipped all day? Yeah. You ever saw how they make milk? No. Like it's not like a farmer in an outfit with smiling pulling it. There's like a metal thing that they attach to the bottom of the cow that like yokes the bottom of their udders and like blood comes out of there, pus comes out of there.

And then they run it through the filter and then they give you the finished product with a guy smiling with the cowlake. So, okay, so I saw one of those videos for milk and I stopped drinking milk after that. But I never was like a big milk person anyway. But when I saw that, I stopped altogether. So milk is one of the biggest scams

in American history. Because if you look at the marketing campaign that they ran for milk, it was one of the biggest marketing campaigns of all time. Got milk, LeBron, James, Michael Jordan, Tiger Woods, Serena Williams. if it was so good, why are we trying to push this to everybody? Why does every child from the age of six years old get served milk in school instead of water?

Because they want you to build up the habit of drinking the milk. It's not because it's so much healthier for you to drink this every single day. I thought as a kid it was like calcium. Like, yo, you get your good calcium drinking milk. Build your bones. Build your bones. Get them strong. Yeah.

Think about the quality of the school milk that you're getting. You think you're actually getting good quality milk. You're probably getting the bottom of the barrel lowest thing ever. I used to drink strawberry milk every single thing. I love that. That's really good. Man, the nest quick. I'd mix that in.

Yeah, I used to like it too. I used to like it too. But the school lunch that they feed kids is terrible, but that's a whole other topic. So you're very into nutrition. I mean, I try because that's like the final frontier. Like, look, I know I'm going to make more money in my life, right? But what is it worth if by the time I'm 50 and I got a billion dollars that I'm completely out of shape and I can't enjoy it, you know? So I guess you could say I'm big on nutrition.

I think everybody should be, you know. Is that your goal, 50, when Bill? I don't really look at it like that. I had this big realization last year because I had set a goal for myself to accomplish a certain number of subscribers on YouTube and right on December 31st, I hit that exact number.

So I said, okay, what if I could have put a bigger number on the board? Maybe I would have did better. So I changed my perspective this year and it's actually been working like way better for me to just say, okay, let's just do the very best that I can do every single day. let's not put a cap in what we think is possible and just let's see what can happen.

And as a result, I mean, I've had my biggest month of subscribers. I've had my biggest month of income. I feel like less of like a shot clock pressure of like, oh, I got to hit this target by this time. So were you investing it? What are you doing with that money? So I have a lot of my money in cash. I have maybe only like 30% of it invested. I have money in a couple of stocks that I like.

I have a bunch of money in index funds on the Fidelity Index funds. I have Bitcoin. I have Ethereum. I have watches. I have the car. That's kind of where my money is scattered. But really, the majority of my money is in cash because I still have trauma from when I ran out of all my money.

So I kind of like having it. But I realize that that's kind of a mistake. Yeah. Usually like keep one, like for you, even like two years of expenses in cash. Yeah. I have like many, many years of expenses in cash. You got to think logically. It's like if you were to invest it, let's just say the worst stock market crash ever, you lose 60% of your money.

How long will that realistically last you? Usually crashes like that take about four to 10 years to recover, assuming from the peak. So it's like, can that last you the four to 10 years while you're also continuing to make money? So like when you think of those things logically, like even the worst case scenario, you'll still be fine. Right. You'll still end up on top at the end. Right. Yeah, it's true.

I need to be a little bit more aggressive with it. And I do kind of aggressively invest back into my business. Like we spend a lot to do videos and travel. And I've never been paid to do a video ever. Like I never did an interview with somebody as a paycheck or anything. We pay for everything out of pocket. I have a big team that I work with on YouTube and Vivalvalt. So I guess that's probably the biggest investment, you know, is back into my business.

But you're right. I do need to get rid of some of my cash because it does nothing. Yeah. You know, that's why I tried to do that savings account just like to get some money accruing, because in the Chase account, just kind of dead in there. You treasuries. I do have... I do have...

I do have... $5.3. I saw your video about Trades and I bought some on Treasury Direct, so... Yeah, it's complicated to figure that out. Yeah, I know. It wasn't so bad, though. It was a horrible website, though. Yeah.

If they just made it easier, you know, just... Well, they have their best product. They don't even need to optimize it. You know, they just... It makes me think that they don't even want people to buy these things because they just don't make it that, like, friendly. Like, imagine somebody who's, like, 70 years old, wanting to go figure out how to do this. It's a...

It's hard. It is super hard. I just looked it up on YouTube, just like how I learned everything in my life. So YouTube University, baby. I'm always watching YouTube, you know. I watch my boy Graham, too, of course. There we go.

Yes. Did you watch my window washing video? I saw the thumbnail. You're going to watch it. Yeah, you got to watch it. I want to turn that into a new series. So you actually went with somebody that does window washing? That's why I was saying, like, we're talking about the easiest way to make $100

a year. I'm like, dude, window washing. Okay. I didn't know you actually went with somebody. I thought you were just telling people. No, no. That's why you got to click on the video. Because my whole thing is I want to do like an undercover jobs where I go through with other people and they teach me how to do what they do.

Yes. And I want to focus on like young people making really good money and weird careers that you wouldn't think of. And window washing was one of them. So you were out there washing windows? Yeah. So I met this guy because he came up to the house and a neighbor said that he was going door to door doing window washing and gave me his business card. I was just curious because the guy came up and like was kind of looking through the windows. I'm like, he's trying to rob the places.

I don't know because he just like peered through the windows. That's kind of weird. So I looked them up on Instagram and I see that he was 19 years old, wife, a kid, and is going door to door, washing windows. I'm like, dude, like you've got to help out this person. And so I'm like, hey, I'll just want to send you $100 just for free. No strings attached. I just want to support an entrepreneur and like, you know, give a thumbs up.

Yeah, like keep doing that. That's great. Some encouragement. And he was like, no, I don't even want the $100. Just give me like a 10-minute phone call with you. And that's it. And so on the phone call, he's like, yeah, I really want to buy a house. And I'm like, dude, how much money are you making?

Well, you know, anywhere $20,000 a month. I was like, what? Washing windows at 19 years old? He's like, yeah, it's really good. And he walked me through his old business. It sat with me for a while. And so I came up with this idea. I'm like, how cool would it be just to shadow him for a day?

And just see what happens. And I did. And so my goal for the day was to make $500 washing windows. And we pull up in this area. and we just start door knocking. And it's horrible. And we did like three to five houses of just like, you know, knocking on doors being told no.

Have you ever done door-to-door sales before? I did door-to-door, like door-knocking is a real estate agent for a while, and Mark Vista hated it. Yeah. And so I did a week of that, and I decided I'd rather quit door-knocking than have to do this ever again. So I stopped.

I hated it. But it was actually the first house we knocked on was the president of the HOA in this community. she was not happy. He was like, how did, how did you get in here? And we're like, you know, we gave her a bit of a story. And she's like, you can't be like horrible. And I'm like, dude, should we get going?

He's like, no, don't worry about it. We'll just go over here instead. I like this guy. So we went over there. And like the fifth house was this, was this older lady. We just talked to me. She was so nice. And she like haggled us down a little bit, but we got a $250 job.

Wow. Washing windows. And so he's like, yeah, you know, we did pretty good so far. But we ended up making a. $1,000 that day going door to door. We really started door knocking at like 8 a.m. And we finished at like 6. But from an 8 to 6, making $1,000 in a day was insane. Yeah, that's incredible. And it just goes to show that you don't need to start some crazy business to make a bunch of money. She did it work. And you need to pick a skill that you can

focus on. Bro was obviously really good at washing windows. Yeah, he was good to wash the windows. He was better with people. So he was really good at handling objection because he would turn these situations around I'm like, I couldn't do that. They would say, oh, no, I'm not interested. But you know what? It's a really good price. How about this? How about I just take a look around and I'll give you a quote.

No, I'm not really interested. Well, how about this? It's $100 off right now only because I did to drop down the street. How much is it? This price and we'll throw in this for you. I don't really want it. We'll throw in this if you say yes right now. Yeah.

And he'll get yeses. Yeah, it's a good way to make money. My big brother also, he's kind of like me in the way he didn't work a job. Yeah. He made his first money for. from doing mobile detailing. So same thing. Door to door, going to houses,

saying, hey, we'll clean your car. It's super dirty. I'll do it. Check it out. You pay me after. And he did this for a long time. Now he's in the real estate game, but he really made his first money

just from doing mobile detailing. Yeah, so that's the next one that I'm doing. That's why I was bringing that up. It's such a wholesome story, but I got a letter in the mail to the PO box from a high school student who says, hey, I'm washing cars on the weekend. I've been saving all of my money.

I bought a mobile detailing truck with all the money that I made on weekends and I'd like to wash your car for free as a thank you. Good kid. And so I met him. He washed the car for free. Did such a good job. It's such a good job. And then we kept in touch and I think I did like an Instagram shout out and then he started cleaning Ryan Paneda's car. And from Ryan, he started like cleaning all these other people's cars. And now he's cleaning like all the YouTube cars. You changed his life. And so yeah, but well no, he was already doing that like way before. You helped him a lot. He was doing it way before. He was doing it way before. So now I want to showcase him and go along with the day.

And he's like, dude, show up on this day. It'll be a good day. We'll wash cars together. I love this series for you. I think it's great. And it shows people what it really looks like to get out there and make money. And I think it's probably fun for you too. You probably get bored of being in here doing talking videos all the time.

Yeah. It's tough for me because I look at it from a business perspective. And I'm like, where can I get the most value for my time? And we spent such a long time on that window cleaning video, like such a long time. It was a whole day of filming. Alex spent three days editing the video. We spent a whole day reviewing it. And I was exhausted.

That's not like that much time. But doing that one day, I have to tell you, I could have made two to three normal sit down videos in that time. Yeah. Because not only was it physically exhausting, mentally it was exhausting, the rejection that you get all the time. It takes a toll.

But talk about the dopamine rush when it was all set and done. You made $1,000. Like it probably was higher than you ever feeling after you finished. I mean, he made the thousand. I'm not taking any money from that. But it's the win of the story, you know. Yeah. But it's hard for me because,

when I look the ad revenue video is substantially lower than when I make like a federal reserve update video so it's like for me those videos probably make a fifth of what I could do just in the office so it's tough same for me I mean when I when I pivoted out of dropsharing videos and started broadening it up a little bit my CPM cut into a third yeah but I fell in love with the videos that I was creating I didn't really love making these dropsharing tutorials as much as I did actually being outside filming using music that I like telling stories editing putting funny putting funny stuff in there that I never would put in there normally. People see in my personality.

And that's when I was like, it doesn't matter. If I just keep doing this, the money is going to come back around. And it has, you know? That's where I'm at. I'd love to do one of those a week and just do that. You mentioned like staying away from things that might like pull you down. What are those things? For me, it's like sleeping super late, being lazy, acting like I'm retired or something.

Just eating crappy foods, playing video games. I do love video games, but I try to limit that these days, you know. Um, alcohol. I like to drink occasionally, but I, I, I, I really keep that to a minimum. Sure. Just the standard stuff, the stuff that you know in your heart, you shouldn't be doing, you know, but we do it anyway sometimes. How do you make sure you don't get complacent? I see where you are right now.

I just like, ah, I don't, I'm fine. Well, you know, I actually tried to retire before. And, uh, how was that? It was so boring. Like, um, the first time I ever, like, looked at all my money and added everything up and I had like a million or whatever. I was like, okay, I'm going to retire now. Just like, chill out for like a month and do.

nothing. That was like the most depressing month of my life. Like I was bored. Nothing was happy for me. Like the first day was cool because I was like free and then your brain needs something. You have to have something that you're striving towards. Like you have to have some type of goal. Like that's why I feel like when people retire at like 60 and they do nothing, they like die internally, you know. So I don't get complacent because I realize that it's boring and it's like not fun. I like creating stuff. So what happened in that month when you didn't have that main driving factor of working. Did you just have a slow regression into like,

okay, I'll skip the gym today. I'll eat a little bit worse today. And was it just like every day was getting worse and worse? Yeah, I just became lazy and I got bored and I wasn't working hard. I wasn't making videos. I wasn't running the business. I would check in with my team. But it was just a complete, like, let me just try to step away from everything and see

how that goes. Hated it. Yeah, hated it. And what's the goal now for the future? Like, I know that we previously discussed a billion dollars. 50 years old, but like where do you see this going in a decade, 30 years, etc? I don't know. I just want to keep trying my best and do as much as I can on a daily basis. And I think the potential for this is like truly limitless. I never would have thought I would have had a million

subscribers right now. Just like last year in January, I had like literally 200,000 subscribers. And that took me 10 years to get that. And to go from 200,000 to a million in one year, it's kind of like a testament to the fact that we don't know how big this thing. can actually be. So for me, what's the goal is just to try to become the best version of myself and inspire other people through that journey and also travel around the world and meet cool people like you guys and share y'all stories with the world because there are so many amazing people that don't have that platform and hopefully can inspire the next generation and this this current one as well. What's your advice for people watching? I would say people should take less advice. I would say that

you should just follow what you know in your heart that you should be doing because a lot of times, your intuition is kind of guiding you in the right direction. But if I was going to give any piece of advice, I would say pick one person that really stands out to you and somebody that you really want to emulate and just study them. Because if you try to go ahead and study every single person in the world and try to do what they're doing and do what they're doing, I found it's not going to work. I would rather have one mentor that is doing the exact thing that I want to do and just shadow him and learn from him as much as I possibly could. So that's been my truths thus far. I agree. I think there's like a honeymoon period of starting a new endeavor and you really like it for three months and then you hit your failure and then you try maybe a little bit more and you hit another failure and then you never get actually past the hump of like making money, being profitable and enjoying it.

And same goes with the gym. It's like you kind of like that honeymoon period and I've been through this phase so many times where I hit the gym and I love it for a month and then I stop because I'm not seeing progress and I go back six months later. You just got to keep pushing through that. Yeah, absolutely. And then the only other thing I would say is that like you should not. compare yourself to me or to Graham or to Jack because it's like I used to do that and I sometimes still find myself doing that. The reality is we all come from completely different backgrounds and you should look at somebody else's success as a testament to the fact that you can do it too. Not they did it. So now I can't do it. It's they did it. So I can definitely do it and maybe bigger than they did.

So we should celebrate the success of other people and we should not look to other people with jealousy or envy or comparison because that is going to hold you back so. much and it has in my life. And once I started living life and kind of like this mindset of like, yo, if he's winning, that's a good thing. It's possible. I started becoming way more successful. So that would maybe be another thing I would say. And generally speaking, what do you think of some of the biggest problems in the world right now? I think what we feed and educate, what we feed our children mentally and physically is going to become a massive problem. I have a little brother and I have nieces that are like six and two years old. So I see what it's like growing up as a young kid

and today going to a public school. I think that does not scale very well at all. I think we have some crazy bubbling issues with the economy, as I learned from studying my boy Graham right here, that will come with a cost eventually. Even when I was with a billionaire, he told me, like, this next market crash is going to be bad. He's like, some of the stocks that you own will not be here when you come back around, you know? Like, what are you owning? No, he was saying like, this was a general, this was a general statement. That's because you bought Peloton or something.

He's like, he went like this with his hand. He said, Neo. He said, the stocks that you own will be worthless. This man got real serious on me, like talking about it's going to be one of the worst crashes ever. So that scares me. And also, I think the fact that we spend so much time on social media, especially the children, will scale out pretty badly.

but what I found is that if you focus on all these external factors, it only holds you down in life. So if you can focus on yourself and being the best version of yourself, that is truly the only way that you can make an impact on the people around you in the world. So you can't consume yourself with the news so much. I agree. I think people are way too distracted nowadays. Like everything is distracting your phone, billboards, advertisements, this, that YouTube gurus and TikTok, everything is just distracting people, pulling them away from solitude where they can actually think and work through their own problem. Overstimulation, you know?

Yes, absolutely. Yeah. Well, that's why you delete TikTok. And subscribe to the ice coffee hour. Except our TikTok, obviously. Yeah, our TikTok is good. Right, we teach, educate. Only stay on that one.

Now, I think this type of format of content is good for people because it actually makes you use your attention and not sit there and watch a five second video. You know, you actually have to listen. Our clips drive a lot of traffic to the long form. Yeah, very good, yes. It's the clips that get you in, and then hopefully you watch the whole video.

But, man, those clips, though. Yeah, I've had some go crazy. I had one get 13 million views. That's like the biggest thing I've ever posted. Jeez. Yeah. I had one on my second channel. I got 50 million views.

Which one with Mr. Beast? No. Uh-uh. It was a random clip I did on a video that bombed. It was a Judge Von to B clip on child support. Uh-huh. Josh took it, clipped it up, posted it on TikTok.

And I think he got like 7 million views on TikTok. And he's like, do you got a post it on YouTube. And I did. I got 50 million views on YouTube. That's amazing. And it's just a stupid clip on a video that bombed. And I don't know why it did so well. But YouTube was just like, hey, we're going to promote this video.

I mean, it was interesting. You know why? Because it was so divisive. The comments was probably fighting each other. Yeah, you know what I think it was? The husband wanted child support from the ex-wife. She was making like $100 grand a year. But because she didn't want to pay child support,

she quit her job and got a job at like 7-11. and then claim that I can't pay child support because I'm not making the money anymore. You would be funny on like a judge show. If you were to judge, I would watch that show. I would love to judge money and relationships. I think it would be so much fun. It had like a couple.

Here's a money problem. Let's solve it together. You ever thought about doing a series like that on YouTube? We tried it on the Graham Steffen show. We did. Oh, we did. Yeah. Oh, man.

Yeah, we had people call in that had financial issues and Graham was like the coach between them. Yeah. Oh, there were some wild ones. I like that format for you. I would watch that. Especially if they were actually there. That's the thing.

They were all like over the phone. Yeah. And you don't quite get the grasp of it. Got to get the emotions of like, oh man, there was one caller that I'll never forget. He called me asking if you should break up with his girlfriend because he spends a hundred dollars a month on her. And he's like, I can save the money. This is when Graham was promoting like being as frugal as possible. And then his fans were just like, oh my God.

Did you say yes? No. Even I was like, yeah, that's extreme. Yeah. I'm like, how often do you see her? He's like, you know, once a month. And I'm like, once a month. There's bigger problems.

Yeah, he's like, well, we're long distance, but when she comes down, I have to spend $100. I'm like, is there anything you could do for free? He's like, yeah, but, you know, we'll spend money on that. I told him he was a little crazy. It's the average Graham Steffen fan. They got a penny pinch, man. Nope, no. But you know what?

I also told him that if he's questioning a relationship over $100 a month, it's probably not going to work out. He should probably just cut it. Yeah, I agree. probably not, you know, if that's, if that's a question, probably not a good sign. Yeah, I spend money freely on my people. I think that's the craziest thing I spend money on is like when it comes to my family and my girl and my friends, like, we go to dinner. I pay for everything.

We go to travel. Let's go to dinner. Yeah, yeah, come on, girl. That's perfect. Where do you want to go, Jack? It's on me, man. Unless I leave my wallet in the car, then you might have to get it. See, I leave my wallet at the house all the time.

No, I could learn a lot from you, though, because I feel like I don't spend like crazy but I'm definitely not the most frugal guy you know but I'm not like the craziest either with money like I have friends in Miami they just they just blow money I hear that's a Miami thing I hear Miami is like very much different from the rest of the United States yeah it's like um you know it's like a swinging contest you know of everybody trying to show that they got it and I stopped playing that game a long time ago because I realized that nobody actually cares really so we had uh fresh and fit on and they're from Miami and they explained everything is like the watch the car, the penthouse, like all those things you got to have in Miami and the clubs.

Yeah, but the real big dogs. The real big dogs don't really respect those guys like that. So they're like appealing to like the crowd of flashiness. Yeah. So it depends on what game you want to play. When I went to the billionaire's house, he'd give a shit about what watch I got on or what type of car I drive. No, he respects my character and my integrity and how I move as a man.

And that goes for all these people that are really successful in my network. It's only the little boys that make their first couple hundred thousand dollars that actually care about like a penthouse in Miami that they're renting, you know, and they share it with their homeboy. Like, it's lame to me. Like after living in L.A. and after living in Miami, I've seen so much of this rented fake lifestyle that none of it impresses me anymore. Like the Lamborghini doesn't impress me anymore. The Rolex doesn't impress me anymore. I don't care. Like what are you building? How are you as a person and how do you treat the people around you? That to me is what is impressive. You know what I'm seeing now?

It's getting promoted is that old money thing. Have you seen this? Oh, I've seen that. Okay, so what's so funny is that I was scrolling, I think it was Instagram, and it's like old money versus new money. And it's like shows old money is like, you know, no logos on shirts and stuff like that, understated like the preppy sort of East Coast style. And then it shows the new money of just like the flashy car.

Yeah, like Valenciaga. Isn't that? And for some reason, I'm like, how does this? get so many millions of views and I just keep seeing it get recommended then be a hesa made a video talking about how he profited from a trend of right now it's old money like that's the style and the trend and like Abercrombie was kind of marketing towards that so he was like if if Abercrombie's you know I'm gonna buy calls on Abercrombie and make money and he did and that that switched it for me as like oh shit this is a

trend right now yeah so I think we're going towards that like understated kind of vibe where people aren't flashing things a little more I think we're going towards that right now. Yeah, you can thank Andrew Tay and Imang Ghazi for that one for sure. They're kind of, I feel like leaders of that type of movement, you know? These guys are like, oh, don't wear any logos. You got to be fresh and fly, you know. I think they're, I think they're kind of leading that.

Because I see, I see people that just like clone those guys, like one-of-one clones, like the way they dress, how they act. Yeah, absolutely. You know, I could see the dressing, but not so much like the watches and the cars. But you can't clone Imon's watch collection. That thing is ridiculous. Yeah, but I'm saying, but even Andrew Tate's watch collection. It was usually like a Richard Mill.

Yeah. Or something of like a... He's flashy. They're both flashy, but in a very tasteful way. Sure. And that's how I like to do it too. You know, I don't like to be super flexy. This is maybe the flashiest thing that I own.

But other than that, you never see me wearing a shirt with like big brands on or nothing like that. I try to keep it clean. Yeah. Yeah. So any other questions you have for us? Anything we can answer for you? When you look at my YouTube channel now, now that I have a million subs, you've probably seen some of my videos.

I've seen them all. Damn. Yeah. Well, thank you. how do I double down and take this even further? What would you do if you were me right now? I personally think most YouTube channels have a lifespan of two to seven years, two to five years. I think what you're doing now is on the cutting edge of what is good.

But I worry that it's hard to cement your name on that long term. Daniel Mack did a really good job at that with cars, really good. And now you could see he's expanding and he's expanded his business a lot. I'd find a way that you can make this sustainable for just like three years and how you could be the best at it because it'll get really saturated. From the sense of a repeatable style that anyone could say, this works, I showcase this, I do a house tour, I do an interview. It's this formula now that's doing really well. I don't know how long it's going to do well for. I'd probably give it a year, maybe two years.

So I think how you could roll with it today to make it as best as you can for the next three to five years. Yeah, we'll keep doing that. I feel like the differentiator is like trying to get the highest caliber of people that I can that other people can't get. And the actual production of the video itself. So it actually like stands out as like, oh wow, like that was its own. That's very much the Ennis approach because we were just with Ennis. Yes. And Ennis has kind of set himself apart as far as the house tours go.

Yeah. Because he says he has this very precise attention to detail. He goes, you know, he'll do an extra 30 hours of work for extra 0.01% improvement in the video. I'm the same way. And he says that he thinks that's what sets him apart from all of the other competitors. And the people that you want to attract, like the billionaires, or the really, you know, the interesting people that you want to highlight on your channel, those are the types of people that will notice a difference.

Yeah, they pay attention. You're not doing it for the fans. You're doing it. I think it's difficult because that doesn't always yield the largest audience all the time. It's like that 0.01%. Like some people appreciate that for sure. But sometimes I see the weirdest house tour is just take off. Yeah.

either the person behind the camera is interesting. The house is unique. There was a really cool Airbnb. The tour was good, but it was an Airbnb built into the side of a rock that was just so unique. It was filmed well, not in the level of,

you know, what Inez would be doing, but, oh, man, but it got like 10 million views on this. And I'm seeing a lot, like Eric Conover is doing, you know,

similar videos to NES, but... The last thing I want to add to this is that I think the way, that I can keep doing this for a long time is making people connected to me. Yes.

So it's like they come to the show to see me and who I'm meeting, not always just to see who the new guest is. And that is really the challenge. As I look at this question you asked me earlier, what am I struggling with? That is the challenge for me now. It's like I know how to get millions of views on YouTube consistently. But now how can I convert these people

into like a real diehard fan base? And I have that because when I did my meetup and I saw the turnout, I was like, damn. But how can I do it even more? Yeah, I think sharing more of your story and more of your opinion, I think that'll help. Like the video that got me the most was your story. Like that one video where you did the $1 thing at the end, like that one sticks with me. And I think for me, the one video that I built a huge audience from really cared about me was the video, the video why quit my 9 to 5 job?

It was like a 30 minute long video. But people who watch that video all the way through, like they're not going to forget that story. Yeah. They might get less views in the moment, but you build a strong connection. Yes. Yeah. So I think interweaving that within your content, I think would help a lot. I will.

Thank you. Yeah. Thank you. So you're making $350,000 a month from your, from your viral. What is it? What is it called? Viral Vault. Is it a month?

I made $350 last month. Oh, shit. Okay. But that's from viral vault and from YouTube. Oh, that's everything together. Yeah. Okay. So there's our title.

We'll also run the title with them, No, By You. That's fine. You'd like. So how much are you doing off YouTube? now. I think last month it was like 55,000, something like that, 58,000. So it's like 50 to 70 a month in AdSense. And then you did 300,000 with the viral vault last month. Yeah. And I also, it was like, yeah, because I have also Shopify affiliate that pays me. I have like a partnership with a, I got a couple different streams of income, but those are the two main ones. And how is your

time spread to all of these different revenue drivers? I really just check on my team for viral vault and I make sure everything's moving, but the majority of my time on a daily basis is spent on YouTube. So coming up with ideas, working on our new video that we're filming or editing, and I'm like, I'm a YouTuber. Right. You know, like, I'm a business guy, but like, if you ask me what I do every single day, YouTube, I'm really working on my YouTube channel. See, I would say, like, oh, you got to focus more on viral vault because it's the real

revenue driver of, you know, your entire production. But at the same time, YouTube is kind of funneling into viral. So it makes sense that you would focus on YouTube, even though the actual, like, number Avenue, the ad revenue is not going to be like super significant relative to viral vault. Yeah, when the YouTube grows, everything else grows. It's kind of like the pulse, you know. I agree with that. Yeah.

So thank you so much for coming all the way to Vegas and doing this. But one thing that would mean the world to me, though, just I have to ask. Okay. If you smash the like button for the YouTube algorithm, it helps up substantially. It really does make a huge difference. I've tested now across. various videos where I really talk about just hitting the like button, it does actually make a difference in the number of views a video gets.

Just hit the like button. That's it and subscribe. And on top of that, all of Jordan's information will be linked down below. Thank you so much for coming on the podcast. It really means a lot. And until next time, see ya. Yeah, thank you guys.

If you press the stagina, I got out.