The Iced Coffee Hour - Meet The Man Who Makes Millions From His iPhone | Doug DeMuro

Episode Date: February 28, 2022

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This is the iced coffee hour. Welcome back. My name is Doug. And so far, I think it has made $65,000. That's the first one in a while. It's been lower. That was, yes. Everyone, it's funny.

Everyone says higher. Higher. Keep going. No, no. $166,230. Wow. Why don't I have a podcast? You got to do it.

It's a lot of work, you know. It's not, though. It's so much fun. See, this is relaxing to me. just filmed a main channel video before and the entire time I was panicking. Because not only do I go in nervous, like to meet you because I've watched you since 2014 with those Ferrari videos. I was like, nervous going into it, but I'm more nervous about like something doesn't work.

The audio's going to mess up. The camera's going to mess up. You feel like this is more casual. Yeah. Well, because if it messes up, it's on Jack. True. Very true. It's stressful for me.

You're main channel. I was, ah, it'll be okay. So then I get angry at chat. Well, it's Jack's fault. So I could just relax. That is interesting. Man, I should have a podcast. The problem is I got a lot of stuff going on.

Yeah. But I do think sometimes that I should have done a podcast instead of cars and bids would have made life a lot easier. But then you've got to get guests. Yeah. And you got to talk about stuff. That is a challenging thing. Right. Like booking guests.

Yeah. Yeah. In the beginning, it was very interesting and very easy because everyone was new. And it's so simple to call of, hey, Andre you want to come on the podcast be over in 15 minutes Jeremy what do you up to you do to that come on over so simple yeah I would say the first I would say the first I maybe the first like 10 to 15 were I thought simple but then after that you have to really think strategically about like is this a guest that once you build an audience do they do they care about this person how could it be interesting how could you spin it and there's some people that we want to have on

it's just we don't know how to how to integrate that within the existing audience in a way that people want to Yeah, that makes sense. That makes sense. And plus, probably some people aren't interesting enough for a full podcast, I imagine. Like, they have a thing they can talk about. And that's the thing. Not to, but sometimes, yeah, like we do cut episodes short or we can put two people in one episode, you know. So tell us for your audience, for the audience that isn't familiar with you. I have to say you're one of the few people who I've been so excited to meet. Oh, thank you. Really. I appreciate that. Because I've been into cars since it was when I saw Lotus Elise. It was 2005 or 2006. I saw Lotus Elise for the first time in Phantom Black.

And I thought, that's the Batman car. Yeah. And I was blown away by, and the owner's son gave me a ride in the car. It drove me home one day. And ever since then, I've been obsessed. And you had a Lotus Elise. I did. I had on a lease.

I bought a 2006 chrome orange in San Jose in 2012. and I lived in Atlanta, and I drove it home. And it was the worst week of my entire life, driving from the Bay Area to Atlanta across the country in that car. Yeah. You can imagine. You know what's weird is that I bought a chrome orange 2006, also in San Jose. No way.

You're kidding. I kid you not. But it was 2009 when I bought mine. No way. What a crazy coincidence. I wonder how many there were. I loved that car. It was cool, but it was pretty compromised.

How did you fit? How tall are you? And it was fine, but it wasn't good. Yeah. So, like, you know, you're driving through Kansas and you're like, damn. Yeah, you have to be 6'4, right? You're not, you're at 6.6.6.6.4. And, like, it was, it was tough.

It was a tough week that week. Yeah. You obviously, you had the top on. Right. So getting in this car. I had to have the hard top on because that was the only way, you know, it didn't fit in the car. So, yeah, I mean, I did the whole trip. And my mom joined me. She drove with me from Vegas to Denver where she lives.

And, like, in retrospect, I'm like, why did that happen? Like, shoot, it must have been so miserable for her on a terrible experience. But I did it, and that was formative. And honest, that was before I did on YouTube. I just did that for fun. Yeah. And it was not fun. And especially because there was always a fear it was going to break.

And, I mean, it was a disaster in that whole thing. But the car was fine. I mean, it was cool. But you know, I mean, car's pretty fragile. It's, you're always a little worried about it. The shell is like one big piece. And if you damage it, it's a whole thing. And I don't know.

Yeah, they call it, you have the front clam and the back clam. It's like two big pieces. It's like that's it. It's not like cars that have like panels where if you damage one, they replace it. That was like the body. Yeah, there's no bumper. Right. So if you scrape the front of the car, you basically have to replace the entire front of the car in one piece.

Which happens like often. Like people get in minor. I had a buddy who like someone backed into him in a parking lot with one of those toe hitchers or something. And that was it. Yeah. That's the clam. Yeah. Well, that's why they, that's why there's so many salvaged lotuses out there.

Yeah. You would actually be able to get a good deal. Would I? Oh, we got to tell you about. car that he just bought. We'll make the announcement here. Oh, wow. Okay. I just bought a sports car. Oh, wow. He did. Yeah. As a compliment to the 2005 Lexus RX-330.

There we go. Yeah. Well, we have the mom car, right, that I can take, like, grocery shopping. Right, right, right. Then I have the date car. Okay. 2000 Mazda MX-5 S-E. Oh, nice. That's great. That's awesome. Mass. A meata. Yeah. It's a mea-old. Yeah. It's a mea-old. You know, MX-5-S-E, you know. M-X-5-X-X-X-E. great. That's a great. What color? It's the, it's like the purple one. That I see, I think only comes in one color. What, uh, manual? Yes, six speed. Nice. That's awesome. It's a great car. It's got

some big dense in it, but we're, we're smoothing it out right now. The whole point of the car like that is that you can park it and, you know, you don't have to worry. Every time, you get, you start getting expensive cars as you start really getting nervous. I always told you the greatest luxury car in the world is a relatively inexpensive car because you don't have enough to think about it. I don't worry about it. I kind of drive it like a maniac sometimes. But, but, you just, but, But I'm safe. I'm very safe. Yeah.

And it's a great time. Yeah. So have you ever taken out a luxury car and made a mistake and scratched it up? No. Never. I worry about it a lot. And it's interesting because my own daily driver car, I have a brand new Land Rover Defender, which is a really cool car.

It was expensive, $75,000. And it's scratched and dent it to hell already. Even if I've only had it 18 months. I drove it across the country four times already. I've done all sorts of crazy offroading with it. And I feel like that's the one car that I don't have to worry about. I love that because my entire life is spent worrying, whether it's my own cars or like the cars that I review of people's that are usually very valuable and special. And so it's really nice.

The ability to not care is just so nice. And I've been richly rewarded because the market is insane and that car is probably worth what I paid even though I've got some of miles on it and stuff. It's all worked out pretty well. I know. I know. Yeah, the markup on those cars right now, if you walk into a dealership, they'll be like, well, you could buy one of these, but. Because so many other people want to buy them, 20 grand more.

Yeah, my dealer told me they're asking 25 over. 25. I paid sticker. Because when I bought mine, it was kind of a lull. It was the end of 20. This chip shortage thing wasn't a thing. COVID was kind of slowing down. Everybody was like, okay, this is over.

They were starting to get to dealers. I paid sticker. And I had a couple buddies that were like, honestly, you shouldn't negotiate it. And now it's like, yeah. You can't do it. You can't do it at all. So for those that aren't familiar with your channel,

what would you say you do? If you're in an Uber and they say, what do you do, Doug? If I'm an Uber, I lie. I'm an attorney. I'm not going to get data processing. Data entry. I'm not going to get a single follow-up question. But if I'm telling one of my wife's friends, I make YouTube video, I may review cars.

Don't you? You lie, right? I do. I do. I do. Well, it depends who it is. If it's someone I'm going to see often, I tell them the truth. But I never want to say that I'm, I, what do you do?

I make YouTube videos. Because everyone they, they do. think pranks or the most common thing is you make money doing that right the you make money your full-time job right that's so funny all of that but yeah i um so anyway i review cars on youtube i have a i most of new cars but like 80% new cars and 20% old weird cars and um i kind of take people on thorough tours of the quirks and features of the cars that's my thing um but yeah god that's that's the one thing i really really do not like is that conversation it has it has i don't want to say that has a reputation like that, but anybody over the age of even like 35, I would say,

35 starts teetering. When you say YouTube, they don't get it. Yeah, absolutely. It's fascinating. You guys have very different experiences with that than I do because I'm younger. I just turned 20 or I didn't just, but everybody wants 23. And I say, oh yeah, like if I tell someone I do YouTube, they don't, I never have gotten a follow up.

Oh, you can make money doing that. Because my generation, like everyone knows, you know, that's what a lot of people do want to be. But that's just fascinating. You guys get like, oh, you can make money. Yeah. I live in a neighborhood of like mostly older people. And I tell them what I do and they're all like lawyers.

And it's like, oh, the questions are unreal. Like, where can I find your writing? They just assume, oh, I can review cars. Oh, like in a magazine? No, because nobody does that anymore. Of course not. No, it's a blog. Right.

I just like, it's an interesting thing. I actually prefer meeting people. The interactions with people, random people on the street is always an interesting thing. they recognize I'm sure you get this all the time. And that's always, it's always, I prefer those vastly to the people who don't know and you have to explain it because every explanation is the same and it is like great thing. Like to be like, yeah, I make videos.

Yeah, here's how it makes money. YouTube, Google has ads and it's just a whole thing. But it's always interesting to meet normal people who fans and things like that. It's interesting in real estate because going through, now it's less of an issue. But when I first started making like a decent amount from YouTube, and you're going and explaining to mortgage brokers or the underwriter at a bank, how do you make money?

They don't get it. And I remember trying to explain this to Bank of America. Their underwriter just truly didn't understand. When you were getting a home loan, you mean? Yes. When I was getting a home loan, I was getting a mortgage, and I was showing that the money was coming in from Google.

And so you work for Google. I'm like, no, I don't work for Google. I had to do the exact same comment? I never forget. The question they asked was, do you have a contract? Yes, they asked me the same thing. Let me see your employment contract.

It doesn't exist. They're like, but they pay you? How much do they pay it? Well, it depends on many views. Well, show us the contract that says they'll pay you this much for that much views. Like, it doesn't exist. It depends on the ad rates. Like, some months are higher than others.

That was the heart of the hardest things I've ever done in my entire way. Getting a mortgage with this being my career. Fortunately, now I've got a few years of income. You can kind of show and they're like, okay, I get it. Yes. But even still, explaining it is like a complete disaster. That's funny, they asked you for a contract. I thought, like, maybe it was a one-off thing.

They don't deal with it that. I mean, I think that when they see a 1099 person, they assume that you have a contract because you're a contractor. And so they, but like, I just don't get how they don't get it. Like, of course, I think that, because this is my world. And I'm like, how could you not know?

But a lot of people don't know. My parents still don't understand it. Same when I come back to L.A. Every now and then it'll visit the old real estate office, not the Oppenheim group, but before that, a cold old banker. And a lot of those agents were like 50s and 60s. And they kind of, some of them knew about YouTube.

Some of them didn't. But every now and they, then when I do see them, they'll ask something along the lines of, you're still making videos? Is that still? You're still doing that vlog thing? Yeah, like, as though it's like some passing thing. It's like, oh yeah, no, I'm over that. There's a question for you.

Yeah. People come up to me all the time in the street and ask for car advice. Or tell me they bought a car because of me or whatever. Do people go up to you and ask for financial advice? All the time. Really? All the time. What is the conversation to be like?

I am shocked how quickly people open up about, yeah, within 10 seconds, I know, know their net worth, how much they're making, what their credit score is, what they're invested in. I mean, they will tell me their entire financial life, 10 seconds. And I get a good idea of, like, what's going on. But because it's so personal, it'll, they'll open up to so many other things as well. Like, you know, I quit my job at this. I'm doing this thing right now. My net worth went up 30% because I was invested in this. I'm doing this right now. What do you recommend? What do you recommend? What do you recommend? These are conversations you have on the street, like in the airport. Yes.

You tell people. It's buying home. It's usually buying a whole. Yeah, yeah. You don't be, you don't say like, entertainment purposes only, granted.

Right, but yes. Yeah, yeah. You don't say like, this is an insane conversation. Like, that's what I would think. No, I'm so used to it.

No, I'm into it. It's weird for me. And sometimes Macy's, my girlfriend has to pull me back sometimes because like, I'll be introduced and I'll be like,

yeah, so how much you make last year? And I'll be like, so how much of that, Did you save? And sometimes it just comes up like, so what's your net worth? And it's so common for me because everyone that I talk to. You can't do that socially. You can't just ask people that you're meeting.

Everybody that I talk to is like, oh yeah, no, no. It's, yeah, my net worth is right now is 5.4. But that's what I'm interested. I'm really curious about that. It's not, you know, there's nothing other than just genuine curiosity. So for me, it's normal and I appreciate it. Because it's what I would want to know. Yeah.

But it's not normal. Right, right. Another pretty common occurrence, like if you meet a fan, is that for Graham, like, they'll just go up and open up their wallet and show Graham all of their credit cards. Just like, what do you think about this? I have this one that does this, this one that does this.

Makes you so proud. They always pull out the Discover it's secured. They're like, this is my first credit card. Because I watched her video four years ago, and I got it. I still used it today. And then they pull out the city double cash. They're like, then I use this one on it

and then it'll pull out the Amex, be like, I booked a, you know, plane ticket on this. So it's cool. It's amazing. It's nice to be able to have that effect. And I have people every day, I had a guy this morning Cars and Coffee Company and say, you know, I bought whatever it was because of you.

Now it's becoming, I bought whatever it was on cars and bids. Like I literally bought the car on your site, which is there's some pride. Then you're like, okay, I hope you had a good experience. But there's some pride there. Like, I get it. It's like kind of a cool thing. Yeah. It is weird.

The few times I've had to do fine, that I've done finance videos, like the comments. I think that the car community and the finance community are not necessarily hand in hand. I think if you're into cars and into finance, you are in that space. But a lot of car people just like, have like no financial sense at all.

I did a video about how in today's market, with interest rates being what they are. I saw it. You should finance instead of pay cash, which is like, to me, a no-brainer. Automakers are offering, you know, 1% loan. I mean, it's insane. Of course you should.

Every rational person would want. And oh my God, the comments. You read the comments? People are like, some people are like, I would never buy a car, finance a car. When I pay cash, one of the comments that had like 400 thumbs up

so it's like, when I pay cash, it feels realer. And I'm like When it's time to scale your business It's time for Shopify Get everything you need to grow the way you want Like all the way Stack more sales with the best converting checkout on the planet

Track your cha-chings from every channel Right in one spot And turn real-time reporting Into big-time opportunities Take your business to a whole new level Switch to Shopify Start your free trial today it's difficult because there's a big psychological aspect of that of like yeah it's a

it's a psychological thing and I but I try to explain to people that's not necessarily the best decision and I think people get like angry that's too nuanced yeah so sometimes in in stuff like that you have to go with the majority of when you buy a car like that you should just pay it off in cash because it's easier for people to understand unless people could get hurt right and that's the thing I was careful in the video to be like yeah only work if you can have access to really low interest rates and if you have the money and you're not stretching and all that.

And I think that a lot of people realize that they might get into trouble if they just started going out and financing stuff. I know. The video was intended to be about if you can pay with cash, that's probably when you shouldn't, you know? But boy, did that.

It's, yeah, and finance like that is so, one of my most viewed videos was whether or not you should get a 15 or 30-year mortgage and that was one of my first videos that I made. and I've never seen people so divisive on 30 versus 15. And there are some people who were just so adamant that, no, you want to pay it off in 15 years because then you're paying a smaller amount of interest, even though the interest is over 30 years. And mathematically, it makes sense take the 30 years.

But sometimes you just have to feed into the psychological aspect that people like having something paid off. And if that's how they feel, then I guess that's what they should do. because if they're simply not going to be convinced, and if the psychological aspect plays that much of the thing, and if they won't be able to sleep at night, such as life. Yeah, when I bought the 4GT, I paid for that in cash. And that was one thing.

That was a year ago. Okay. A year ago, I paid cash for it. But the reason was I inquired to one person to get a loan or one company to get a loan, and they wanted so much documentation. I was like, it's just, I don't want to go through that loan process. Yeah. It's horrible.

Yeah. So, yeah. I recently bought a house, and it was such a hellish process that I now, like, for a long time, why would anybody pay cash for a house with interest rates that they are? After that, I now kind of realize, like, if you can, and if it's, if you're worth $50 million and a $2 million house, you just write a check, maybe it makes some sense. You just don't have to go through all that crap. And when did you buy a house?

I bought a house here in San Diego in 19. Wow. Okay, so good time in hindsight, actually. It turned out to be a good time, but it's interesting because we bought the house. We paid the highest price per square foot in the neighborhood, and everybody thought we were nuts. No, they're not thinking that right now. When in 2019, do you need a beginning, like the start of the year? Okay.

That was a good time to buy because 2018, the Fed started raising rates. Yep. And the real estate market softened a little bit. And that was one of the few times where things started going down just barely. And we were under contract on the same house in 2018 for more money. And we ended up buying the house for less money when it went back on the market in 19. So it worked out well. And most importantly, obviously things have gone nuts.

And San Diego is one of the markets where they've, especially gone nuts. It's absolutely, I've been out of control. It's one of the highest increases. And poise and insane. But it's insane everywhere. Yeah.

Yeah, you're probably up 25%. I was just going to ask, is that your only property? Yeah. It is. But yeah, I think 25%,

yeah, which is insane. Did it? We thought it was inflated then. And everybody else did too. All of our neighbors like this is insane. Nobody should pay this.

Did you worry when COVID hit that like you had just bought a house, you had a business that was online, reviewing people's cars. Because I remember, I remember when I bought a house the month before COVID, it was the most expensive. I went from an 800 square foot duplex to a $2 million house in Santa Monica.

And the month after COVID hit. And I remember I had sponsors all of a sudden in March, started backing out and say, we want to see what happens, see how this plays out, ad revenue drops substantially. I was like, oh, crap. I got in just terrible timing.

I was like, you know what, what can I do? You got to. Yeah. I think that the key is, and you know this, and you'd probably advocate for this. You've got to spend less than you can, you know, in case stuff goes bad. And that was my big thing.

No, I wasn't that concern. But yeah, when COVID hit, it was tough just generally. I mean, you just didn't know what was going to happen. And I was really worried because we were trying to get pregnant throughout all of 20. We had a couple of miscarriages. And we were pregnant when COVID hit. And the outcome for women who were pregnant with COVID was not known.

And since it has become known, it actually turns out not to be all that good. And so we've always been more cautious than we, than I want to be. And so like I don't want to go to car like dealerships, which are like the most conservative organizations. Like those guys are like no mask policy, no masks. And I was nervous about all that for sure. And so that aspect was the thing that that worried me the most like doing these videos with people.

Like this video here would not have been even conceivable during the start of COVID. Like no. We were we were washing pairs with individual wet wipes. Like you remember that world? Like everyone was terrified of every delivery. Oh yeah. Yeah. Leaving the packages.

inside for like two days just to just to bring it inside because you didn't know well you didn't know at the time right exactly and so I was scared more less about the channel because I kind of thought it would come back and honestly I could I could get a big drop in ad red than still be okay I was more worried about like physically going to dudes houses and like meeting them and that whole yeah um when you make content though how much of a backlog do you have it depends I we spend every summer on the east coast and I don't film and so you got to get a backlog to do that like like a serious. So by the time the summer rolls around like in June,

I usually have like 25 videos. Wow. Which for me, because I only put up two main videos every week, that's two and a half months. But you've got to have it. If you want to do that. That's the one problem with YouTube.

You can't really take a vacation. Like there's no breaks. Wow. So you do, you must have a similar. Yeah, so I'm always two videos ahead on the main channel. Okay.

I'm usually a week ahead on the second channel. Wow. The I, this podcast for what, three weeks ahead? Right now we're three weeks ahead. Don't you usually? it's like one week to just current. And then vlogs are just...

Those are easy. I'll spend 20. I'll spend 20 minutes to try on a vlog. What do you do when you take vacations? I don't. You don't take vacations. You can't. I took the first vacation in five years to Hawaii for five days. And it took me a week. A week of working probably 12 to 14 hour days to get five days off. But first, I want to think our sponsor, Huell. Alex, I'm so hungry, but I don't have the time to make a healthy meal. I guess it's fast food again.

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So recently I've been working out more, as you can probably tell, and I've been drinking Hewle Black Edition, which has way more protein and way fewer carbs to help me get these insane gains. Huel also has hot and savory meals, which include mac and cheese, Thai green chili, and a few others you have to try. Heel is proof that fast food can be good food. I love it, and I know you will too. And right now you can get free shipping on your first order,

plus a shaker and a free t-shirt when you go to Huel. com slash I-C-H. That's h-u-e-l-com slash icch for free shipping, a shaker, and a T-shirt. Thank you so much, Hugh, and back to the podcast. Do you think that there should be some sort of vacation compensation from YouTube? I thought about this a lot. Like, I didn't get paternity leave, you know? Like, in a job, you would.

And there's no, like, advocate for YouTubers. Because, like, they were making all this money. They're stupid. Yeah. Like, and so, like, but I sit here and think, like, is there, something to be said for maybe having you to be like, look, you can take two weeks a year, we'll give you the average of your last two weeks rad rev. Like, again, obviously, why they don't do it.

And if you do that, they start to run into some legal issues because of your employee at that point. But by not doing it, think about that. You don't have to take a vacation in five years, except when you did one five day one, it took that much work. Like, there's a middle ground that should have. I think it's more so algorithm-based. Like, I don't care about the finances at all. It's purely just, will I come back?

Is the algorithm going to be the same? I've spent five years working to perfect the algorithm is taking a week off going to ruin that. And I wish if there was like a pause button where they could be like, you could pause this and come back in 30 days and your algorithm will be exactly the same. That's an interesting point. I would do that. Yeah. I would love to do that.

Right. Right. But it's always that worry when you come back. Is it going to be there? Yeah. And also with the content that I do on the main channel, a lot of it is news-based. So it's like whatever happened the day before, I have to talk about the next day.

And I know some days where something will happen, and unless I talk about that specific thing, no matter what I post is going to bomb. And then it's going to throw off the next video. Interesting. So I have to, certain days, I'm like, if I don't talk about this, I cannot. It's better for me not to post.

Interesting. So I'll have to talk about that one thing. Huh. How about that? Yeah. I guess that makes sense. But it's a grind. It's fascinated to me because your videos,

the production quality doesn't seem to be like something out of this world. It's very simple. Like you said, you shoot on your iPhone and you use, I think you said, a camcorder. Yeah. So, and also the editing isn't that crazy either. Right. So what's, how much time lapses between shooting the video and then the video being ready to post? It depends on the car.

The brand new cars, you got to get them up, like, immediately. And sometimes you have to get them up immediately because there's a press embargo. But for older car videos, it takes longer. They're not relevant. You've got to get the new ones up while it's hot. It's the same reason you want to post news content. Like, you've got to get it up while people are interested in it. like Ford Bronco Raptor has got to go up right away.

And I got videos I shot over a year ago that are still waiting to go up because they're cars from the 80s. And if I post it today or if I post it in a year, it's not going to get more or less views. So you just hold those. And how much time is demanded for each process of making a YouTube video, whether that be filming, editing, traveling, random stuff like that. And also it's a couple hours to, it's a couple hours to research the car and write the script. Yeah. Filming is about four or five hours. And then the editing process thing takes Nick about four hours.

And then there's travel. So like I flew to Michigan to shoot this Bronco Raptor. That's long. Yeah. You've got to be in Michigan and a winter, you know. And do you generally do multiple takes per shot? Or is it pretty like seamless and flow? It depends like the mood I'm in and like food I had that.

You know, like how I'm feeling. I'm sure this is the same way with me. Some days I wake up and I know this is a good film and day. For whatever reason, I'm like I say everything perfectly. It goes so smoothly. My energy's there. Other days, I mispronounce everything. And then you got to start it.

Yeah. It's interesting. I don't know why that is. I don't get that. But there are days where you just know. Even before you start, like this is going to be two hours. I'll get a whole video film. And sometimes it's like, well, I've been here six hours.

I've still not through this. But yeah, that's an odd one. I wonder why. How do you keep so? It seems like you're very just calm, relaxed, easygoing. Have you always been like that? Yeah, I guess. Really?

I don't know. I think. Yeah. You get stressed? Uh, yeah, yeah, there's a lot. What do you, what stresses you out? Yeah. When you got, this is the benefit of having the channel with no employees.

You don't, you're not beholden to anybody, but now I got like, the cars and bids. I got like 14, 15 people depending on my continued success. Yeah. And that's stressful. So don't you think? Like having employees is like a stressful thing. I mean, I obviously, I like Jack and Alex, but I can't imagine having more people. Right.

And I've always just been the. or I would just do everything myself. Yeah. So, yeah. There's benefit to it. And also you don't, you're not like behold, like knowing that people with families are like depending on you.

That's like some. Jack is, I view it differently. Jack is the opposite. I'm not the opposite. You are. I do believe in outsourcing things that don't necessarily need to be done. And also,

I do think if you're constantly doing things that you don't like to do, it's going to make your work. That's true. A lot more difficult. And it's going to be like a sprint instead of a marathon. That's exactly right. I'm so glad I outsourced editing. Yeah.

That exact result. Think about it this way. The way I like to view it is a lot of the times what makes people nervous about editing or hiring more people is the fact that you have to find people that are perfect fits and train them up and stuff like that. But think about it this way. If you could hire someone because you said your editor is fantastic, right? And they were as diligent and responsible and as much of a go-getter as your editor.

Would you hire another person if they were just like that person but they wanted to help out in another way? It's impossible to find those people because those people are. already employed and doing great things. Right. I'm stuck with, it's very difficult to find those people. But if you could, would you? Oh yeah, yeah, yeah, sure.

And you said during your interview with Graham for the main channel that you thought it was impossible to outsource your editing, right? Yeah. But then how many people did it go, did you have to go through to find this person? Just the guy. Just the one dude. Just the first person, right? Okay, you make an interesting point.

At this point, I don't really need anybody else. But that's what we did with cars and bids. There were so many things I did not want to give up. I was like, no, I'm going to set all the reserves. Well, that became stupid. We get 80 cars submitted a day. I'm not going to sell the reserves. Like, I want to be the final word on what the, I want to edit every listing.

That was for the first couple weeks. That's not real. That became unfeasible. And so I've learned over the last year that, like, yes, it can be useful to outsource some of the stuff. And I also am a big, big, big believer in specializing. And so, like, my thing is, like, I'm good at making the videos. I should make the videos. And other people are good at other stuff.

And that's probably what I should. Like, I got a guy who does my job. grass, you know, my garden, I want. He's good at that. If you feel like you're balanced and you're at a point where you could do this for 15, 20 years, that's totally fine. And you probably have ample employees and you're good to go. Yeah. But I'm not like

the type that's like, oh yeah, hire aimlessly. Just start hiring and bring a board. Jack got an intern. So Jack has... An intern. It's his assistant. Jack has you, two... I'm paying him. Jack has two people working underneath him. Nice. Yeah. So it is, it has improved

my work-life balance. Yeah. Dramatically. I think that what a lot of people don't understand is that there is a benefit to the work life balance is a I've learned this as I've gotten older. Initially, my whole goal was making money and like succeeding and excelling. I didn't come from a lot of money. I never was in a situation where I had any money truthfully. I mean, we were comfortable, but my, we never like were, I didn't know anybody with super car.

Like that wasn't a thing. And it was nice to do that. And then I started to realize what would also be nice is to enjoy some of it and to take a vacation and, you know. And outsourcing, I think, was a smart decision. And honestly, now things have equalized to the point. We've hired enough of cars and bids. I could take back the editing if I wanted to and probably still be okay. But I'm not going to.

Because I'd have a kid. And it's kind of cool. And I have noodle. And I have like my cars. I want to drive and my friends. And there's something to that. It's worth spending whatever the editor costs every year to have to be a proper work-like balance and to be able to continue to do however you're doing for the next 10 years.

But you mentioned the vacation thing. I don't know. For me, it feels like work. is the vacation. Like, I enjoy, like, to me, like, this would be the vacation. That's great. That's a great, that's a great position to be in. I feel the same about both work and actual vacations,

but that's the best position of being because you enjoy what you do. You never work a day of your life, right? That's like the stupid meme, but it's kind of true. Yeah. And there are a lot of people who have jobs that suck. Yeah. But Jack outsourced, I'm just going to say, you're, say it. Oh, boy.

Jack outsourced is Tinder. Okay. Well, that's, that is, I didn't know, you're going to say that. What did you think it was going to say? I thought you were going to say, I don't know, like cleaning or something like that. But yeah, so, well, I guess I have to elaborate now. But yeah, I hired a personal assistant and this person's basically here to just relieve me of the certain things that I have to do on a day-to-day basis. And obviously, I, not obviously, but I bought a house back in October with the house. There were a lot of things wrong with it and I have to talk with contractors and I want to put solar on, replace an AC unit, do all of this stuff. But I realized if I have a lot of stuff going on, like a lot of small. tasks, it takes my mind away from the big stuff I should be focusing on. So I figured it was worth it. Tinder took about worth life balance. That's life. That's it. No, I did not hire. I did not hire someone out to swipe for me on Tinder. I still swipe for myself on Tinder. And if I've matched with anyone watching this right now, it is me talking to you. It is me. But no, I, I, uh, basically, I lost my

Tinder account and, uh, when I changed phones and I got him to submit a ticket for me and basically I was sitting there thinking you got you like told the dude all right look I like this type of person No no no I still find that's like if you could create a bot though that does facial recognition that knows like generally your preference and will automatically That would be incredible though like it's not just the face like the bot would also have to like no corny jokes in the profile you know Yeah that sort of thing but uh yeah that would actually be interesting to outsource your tinder my friends I'm just talking the other day. There is a race series with Ferraris that you call the Ferrari Challenge series where you buy a Ferrari challenge car. And then you drive, there's like every weekend basically throughout the summer.

There's like a race series where you race your challenge car against other people who have these cars. And obviously it's very wealthy people who do this. And now some of the guys who do this have hired a driver. So they're not even racing the car themselves because they want to win so bad. And that's like the ultimate like CEO move is to outsource your leisure. time. You're not even getting the enjoyment of using the challenge car. They're literally watching someone else use it so I can win. And that is a good example of this, I guess. Oh, my gosh. So how much free time would you say you have now? Nights and weekends tend to be pretty free. I do a little bit more

traveling for work than I would like to at the current moment, and I don't think that's going to stop. And so sometimes as a Saturday I'll be gone for that or a night. I'll be away. But I've tried to focus really on kind of combining everything into typical workday, which is longer than most people. I guess I work from like six to six. But that's it. There's no night. Like evenings I have with my family and weekends,

I generally hang out. Have you been surprised with the growth of the channel so far? Yeah. I've been surprised since day one. I don't understand. Do you? Oh, yeah, yeah, yeah. Well, with the other channels, not so much now.

But yeah, no, the main channel is the one that, yeah. I never would imagine. I don't get why, yeah, it is surprising, and it's surprising me that you can do this. I remember when I was in college, I'm curious to hear your original thoughts about YouTube before you started doing this, because when I was in college,

you heard about this guy, PewDie Pye, who made a lot of money on YouTube, and it was like this, okay, but I'm going to get a job and have like a life, a normal life. And then, like, it started happening, and it's like, I can't believe this is something that's happening, especially to me, and probably to you, because, like,

some of our colleagues, like, wanted to be YouTubers and have always been kind of dramatic or fashionable or whatever. And so this is a rational next step for them. But like, isn't it weird when you think about what you do based on like your background or your, like, that this is my career? Yeah. I don't know. It's just what I've enjoyed talking about, though.

Yeah. So from, but when I started, there was no one else really talking about personal finance. I mean, it was weird to be like, I'm talking about credit cards today, guys. But what really said it for me was when, do you remember, you probably maybe watch him, Rob Dom. Yeah. Yeah, he had a yellow Lamborghini Diablo. And right around that time, I think that was like 2011, 2012, he posted a how he was able to afford a Lamborghini Diablo.

And I watched that video and I thought it's so inspiring. I wanted to be like Rob Dom and he was filming in his garage and like, if I could be able to do that, that was it. I just knew it. And I messaged Rob Dom on Facebook. And I was just like, I didn't know what to say. So I was like, oh, what camera do you use? Like, this is like the normal stuff just to strike a conversation. And he got back to me.

And I was like, I think at the time he had maybe 15,000 subscribers. And I was like, oh, like this was a big deal for me to see his response. And we went back and forth on, on Facebook. And I asked him, I said, hey, listen, I think if you just, if you continue giving business advice like this, you're going to blow up. because no one else is doing this. And if you just gave business advice and practical advice on how to buy a car like that,

and you just keep doing that, it's a huge industry. No one else is doing it. And he got back to me and he said, no, I'm just doing it for fun and I just enjoy talking about the car every now. And then I don't want to keep doing this. It's just a one-off kind of thing.

Which is just remain true for him. Like he seems to do it as like a pop-bee purely. Yeah. And so you saw this opportunity. Yes. Yeah. As soon as he did that, I was like,

well, if he's not doing it, I wanted to do it. But that was 2011 or 12. And I never had the courage. I'm like, well, he has a Lamborghini. I don't have a Lamborghini. Like, why would someone care about what I have to say? Right.

So I just didn't. It's not to be perfect timing though for you because like personal finance and taking control of budgeting and that sort of thing has become like a really hot in the less, especially in the last few years. I feel like maybe it was when I was a kid and I just wasn't aware of it. But I feel like the internet has given rise to like this huge culture of investing personal finance kind of thing. Yeah, I'm trying to figure out if, like, where was the catalyst to that?

Because I remember when I started in 2017, I was late 2016, it wasn't a thing. Yeah. And part of me thinks that maybe it was a bit of the Chase Sapphire Reserve came out. And that's what I kind of noticed that everyone was like, get the Chase Sapphire Reserve, we're going to get the points, we're going to get free stuff. Maybe that got people into it. Or maybe it was the fact that, you know, you know, You know, we had a recession.

Yeah. People coming of age after graduating were like now trying to figure out their finances and maybe that was like a shift. Yeah. But for me, I just always was into it. And I didn't have friends in person that I could talk to about credit cards and personal finance. So I'd spend hours on Reddit. Yeah. And the financial independent subreddit and personal finance.

Yeah. Just answering questions and just going back and forth. So I thought that like, oh, maybe if I could talk about this on YouTube, someone might find it interesting. but no one else was really doing it. Yeah. Are there a bunch of people now doing it? Oh, gosh. Yeah.

There's, there's, it's weird because in the beginning, it was maybe five of us. And there's a channel, beat the bush. We actually were fortunate enough to have him come on. And he was very so he doesn't do any collapse. This was the first time he's ever done a podcast. But he was the one that I looked to back then. Yeah. Because he was making videos about financial independence and retiring early.

And I remember back then he'd get like 5,000 views. So I thought, well, if he could get 5,000 views, I know that at least there's 5,000 people out there who would want to hear it. That's good enough for me. So it came from that when very few people were doing it. 5,000. That was the number. Yeah, if I get 5,000 views, there was another guy.

His name was Brian Casella. He had 10, 10,000 or 15,000 subscribers giving advice as a real estate agent. And so I looked at him and I said, well, if he's giving advice as an agent, I know I could probably get 15,000 subscribers if I did the content. as good as his or better. And so that was kind of how I viewed that. It made me feel comfortable about jumping in because at least I'm not the only one

and there's a few other people doing it too. It's amazing to think back. That it was like the frontier. It was. But it's interesting because now it seems like, oh, in hindsight, yeah, it would have been easy. But it's weird because it's shifting back to niche topics. Like back then you couldn't really do niche topics

because no one would care. But then now as I've grown bigger, you have to be more broad in general. And so now it's the niche channels that are coming back up. Interesting. The people who talk about... So many people are now watching this

that if you have something that directed that no one else is talking about, you can. Yeah. Like I couldn't make a video breaking down, I don't know, Tesla stock. There's too much. Yeah, exactly. It's too niche and it just,

it wouldn't appeal to a mass audience. Yeah. So there's a huge demographic out there who just wants Tesla stock. Yeah. Or just wants the analysis on one type of... How interesting. Yeah. So it's kind of shifting back.

And those are the channels now that are kind of growing a little bit more. Interesting. Same with cryptocurrency. Yeah. Yeah. Crypto is everything right now. Yeah. Do you own any crypto?

No, but I totally think it's a reasonable thing. And I probably should have a long time ago done it. Three years ago, I would have said it was like the stupidest scam BS in the world. But some people who I take seriously take crypto seriously. And so to me it's like a fairly reasonable thing. I assume you do. Yes, I do. So I was the exact same as you.

I thought crypto was the biggest waste of money. I was like, you can't value it. And so I'm like, well, the value is only in what someone else is willing to pay for it. I don't want to put my money in that. But over time, same as you. The more people took it seriously, the more I was like, well, maybe I should give this a chance. And once I jumped in, I was like, I saw the appeal. Yeah.

So right now I think crypto's down. So I think I'm about 5% to 6% of my entire portfolio is crypto. Yeah. So yeah, that seems like a healthy I would do it. Not financial advice absolutely, but but for good entertainment you should buy you should buy one Bitcoin and 10

Ethereum for a lot of fun and just that's it just put it to the side don't look at it yeah one Bitcoin 10 Ethereum I just I'm more of a traditional guy but Bitcoin is rapid or crypto in general is rapidly becoming more traditional than I ever would have expected five years ago some people were way out ahead of that and I wish I

had been, of course, like every investment. But I've been out ahead of some other stuff. The cars have all done incredibly well. So that's like, again, specializing. Like, I kind of knew what I thought would go up in value and look what happened. You know, it all worked out. Would you be comfortable talking about different percentages and how like different asset classes reflect your portfolio?

Yeah. You don't have to disclose numbers, but just percentages. And I don't quite know as much. But I feel like I have a good, I have probably more than I ought to in the, in the market. just mostly in index funds and stuff. And I think that the, I say more than I ought to, even though it's probably half of maybe a little more. But I graduated college in 10.

And nobody who graduated college in 10, trust the stock market. It just doesn't occur. Like everybody thinks that, look, we all lived through that. I remember sitting there watching in college, I was a senior or a junior, and like Bear Stearns is collapsing and Lehman is collapsing.

And I'm sitting there thinking, the market is not safe. I'm never going to get a job. I'm screwed. And so, like, even still, to this day. I remember back then that cash was a big deal.

If you had cash in 09, you were king. Yeah. And I thought ever since then, like, I still need to hold some cash. And I have it probably more, which is funny because I'm over here thinking that Stradman's insane for doing it, and I probably hold more than I should. But if there's ever another 09,

I want to be able to buy an F40. Yeah. The problem is you won't. When it happens, you're scared. Yeah. that's what happened at the start of 20. Like everything went down and I was like, you freeze.

I was like, I've got the cash. I could do something. Yeah. And instead I was like, I'm not buying anything in this market. Yeah. It was interesting, Jack. Actually, I think you and I went for,

we used to, because Jack lived with, he lived in the guest house right when COVID hit. And I think it was March or April. We were taking a run. And I had a whole bunch of cash sitting on the sidelines, a whole bunch.

Now, I didn't sell out of anything. It's just I was saving up to buy a property. And when the stock market fell, I was telling you, man, should I just dump it all in the markets? And I couldn't, I mean, that would have been the right thing to do. But I dollar cost averaged, I think, beginning late March, early April. Which is probably not as smart, but in retrospect, but it could have been.

Because in 08, in 08, there was a drop like that. And you could have dumped everything in. And there was a lot more drop to come. And that's, that was my fear. And that's why, in order to actually capitalize when the market is down, you gotta have. You gotta be willing to take some risk. Yeah.

And I'm just, I'm not like there anymore mentally. And if I never own an F40, even if it gets cheap again, then so be it. Yeah. Like in that. That's why it's so much easier,

at least for me, just to keep buying. Yeah. And so I have a routine every single morning. I wake up now and I check my accounts and I buy it before I get out of bed. Yeah.

And I buy the same amount every single day. And then I scrolls through the individual stocks. I'm like, if one is down or one looks like really good that day, buy a little bit for fun. Yeah. But the majority. of it is just S&P and then I'm buying 10

to 20% sometimes international depending on how that's doing. How much is it per day that you buy? 6,000 probably. 6,000 a day. When do you cash out? This is what I started to think about. We've been thinking about

adding an addition to our house and I don't want to sell anything at least time. No, I'm not. Yeah. But at the same time it's like, isn't this what I'm investing for? Like isn't this kind of thing what I'm investing for? And I don't know what to do about that. And you could make the same market with cars. Like, I wouldn't mind another cool car, but I'm not going to sell. But at the same time, it's like, what if I died and was like,

damn, I have this money in the market like an idiot. You know? Right now I'm starting to come to terms more with that. Initially, it was like, I need to get some investments like 10 years ago. And now it's like, okay, I have them. Now what? Like, what do I do? Yeah. I look at the dividends. So it's funny. I don't look at the overall return. I just go on mine, there's like a little thing that you could go to at scrolls to show your estimated revenue with dividends. And so I only like, look at that. I'm like, well, you know, regardless of what the stocks are going to be doing, I know I'm going to be getting about that. Yeah. So that's kind of what I think of mentally. Yeah, that makes sense. Yeah. And so it's fun because every day you invest, you watch that number

go up just a little bit. And I'm like, wow, you know, today I got an extra 20 bucks. Yeah. I love that feeling. Even if it's like $10, I'm like, what can I buy with $10? Well, if I know, over two days, that's sushi. Right. So like every other day, now I get an extra sushi. Right. So I find that fun. You actually reinvest the dividends. I reinvest them. Right. It doesn't matter. It doesn't matter. It doesn't matter. But I could choose not to. I mean, there's a little check of a button you choose not to. But no, I reinvest all of that.

Right, right. I don't know. It's an interesting thing. I also, I feel the same way. And I invest not every day, but I have a number every month or whatever it is and put in. And I always have. But at some point, I'm just like, am I missing out on stuff I should be doing like on a day-to-day level? Because I've, crypto cost average so much, apparently.

But like stuff I should be buying, travel I should be doing or whatever, because I've put so much money to the market. Like this year, I told my wife was like, I don't know if I want to do this house edition. I'd rather invest. And she's like, what? We kind of live. I was like, yeah, but, you know, it's pretty nice. You could always create like a fund on the side and say, okay, well, 5% is going into this fund and when we have enough money, then we're going to do that house remodel. The numbers for what tens of, $10,000, $5,000, whatever put in is in when we're 60.

Yes. It's just so hard not to. It's so hard not to. That's why I've really prioritized, like saving and investing now, because the, you know, the opportunity cost before 40 is a lot. Okay, but here's a question. You love work. Yeah.

So, like, isn't it kind of BS? Like, you're not, you're going to want to work forever. Yeah, but the end of the day, even when you're 60 and it's a lot of money, still going to want to. I think about this a lot. I love my job. I would work as long as I could. And so I'm thinking, like, yeah, it's going to end up being a lot, but like, I want

to still be working. A lot of people, when they do this, their goal is to retire early at 50 or 40 or whatever. But like you and I, we enjoy what we do so much. I don't have that goal. And so that's an interesting thing that kind of changes the game for me a little. Yeah, but I think, I think, at least for me, it's, you don't know how long something is going to last. So that when it's working, you may as well double down on it. Because I'd never want to look back 10 years from now and be like, well, you know, it's not working the same as it did back then.

The audience, something happened. And I didn't make the most of it back then. They can capitalize on it. Right. That's right. Because I always looked at it. And it's funny. you mentioned like a highly paid athlete on YouTube,

but I always went into it thinking the average YouTuber that I used to watch, they last between five and seven years. And then either they voluntarily step back, the audience goes bored of them, they're not able to keep relevant, and they just kind of go different way. So I've always seen it five to seven years, and I hit five years. So I'm like, well, in my mind,

I'm at that kind of peak point where, you know, I love for it to continue, but I just don't know. Don't you think that we're kind of in uncharted territory? Yeah. Like a lot of the guys before lasted five to seven years, some of them maybe. But even before was only like five years ago. Yes. Who knows?

That's been my biggest fear is that like even if it lasts 10, you just, you're clueless. This is one of the things I try to point out whenever people are like, oh, makes a lot of money from YouTube, whatever. It's like, yeah, but like if you're an attorney or a doctor, you can have a pretty good idea that you're going to have a career that's going to span for X amount of time. You're going to earn throughout your career and you'll make partner and you'll do this or that. Yeah. It's not quite as easy when you're in YouTube and like you'd make a lot in a very concentrated period of time and it could end tomorrow and that's the scary thing. How much did you pay for your GT? 306.

Wow. So, yeah. And it just so happened to be one of the most affordable ones on Bring a Trailer for the mileage. Because all the other ones and I was, I was meticulous about these numbers when I went in because I, you're bidding against other people. And I was so concerned about getting caught up in the moment and be like, oh, it's another thousand. another thing. Or, yeah, it was, I think, $1,000 increments. And so it's easy to be like, well, I'm not going to lose it just for $1,000.

And it's easy to get carried away. So I looked at all the numbers of these cars. I think it was like 310 to 312 was my upper limit from what I'd feel comfortable spending so that if, for whatever reason, I sold the car, I wouldn't take a big loss on it. Yeah. And so, in fact, how I won it was very interesting. We have a friend, Anthony, and he's a poker player. And one of the things that he would do to three.

throw people off, he would throw in a bid with an odd number. So instead of betting, like, here's $100. He'd be like $237. Right. And he said, sometimes when you throw in like a weird number like that, it's going to throw them off enough where it catches them off that they're less likely to call. And he's like, it works. I've been doing this for years. And so I was thinking when I'm bidding, I'm like, what if I did that? Most bizarre pieces of advice I've ever heard. But that's how I won the auction. It's interesting. The one time I threw in, so I was bidding in $1,000 increments, and that just came up in my mind. And I thought, well, I'm going to bid $1,238 instead of the usual, because everyone's coming up $1,000, and that was the one that one.

So technically it was like 306-138 or whatever. Why did you choose the GT? Love the car. I thought it was a car that people would see that not only, so first of all, from an investment standpoint, I'm like, there's very few cars that are that good for value. So I knew I had to get a car that was going to hold its value or increase. And I felt like these should be half a million dollars. So I kind of thought for an investment, it works. Mechanically, I liked the fact that it was Ford.

And you could go and get parts. So I wasn't worried about like, oh man, like we have to wait for stuff to be shipped from Italy. Yep. And I also felt like if I wanted to incorporate it in some way in the channels. So I wanted something in the backdrop. And I felt, well, a Lamborghini is going to be two over the top. Yeah. Unless they get a Diablo or, you know, a.

cool gated mercilago or a kuntosh. But the maintenance is going to be so crazy on that. And if anything were to happen, I couldn't justify spending that. Yeah. You know, one of the things that I found about the car, mine,

is that it is the least divisive exotic car. Yeah. Everyone loves it. Yeah. People, some guys like Ferrari, some people like Porsche, some people like Lamborghini,

but everyone agrees on the Ford GT. Yeah. Somehow. It's because of the history behind the car, and it's seen as like a car- enthusiast car. Yeah, that's right. If you're into cars.

Yeah. The analog, totally. I feel the same way. I love that car so much. I paid $2.25 for mine, which was insane. How many miles? Now it has $38,000. It's time it had 30.

So it was a mild car. It was been driven. But still, there are no more at $2.25. If there were, I'd buy them. I love the car so much. And I think it's really, really special. You know, in 09 during the worst of it. There were some that sold for under 100.

Amazon presents. Jeff versus Taco Truck salsa, whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower.

Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Habaniero? More like habanier, yes. Save the everyday with Amazon. Yeah, I remember in 2010,

because this is 2009, no, Yeah, 2010 and 2011, I think when I started to buy real estate, there was a Lamborghini Diablo that was for sale on eBay, and it was $65,000. You know, there's all these, you go back and you wish you could. F40s got to 400, 300, 9. I mean, cars 2 and a half now. Would have been a good play. Yeah. But you just never know. And like we were saying before, you don't necessarily have, I mean, I didn't have the money at the time.

I'm younger. I didn't have any money for cars like that back then. but also you just didn't necessarily want to take the risk because it could have gone lower. Right. And because maybe you didn't want to type your cash. Yeah. Who knew what would have? Yeah.

Everyone was getting rid of those cars. Yeah. No one. Yeah. Yeah. No one. And a lot of people needed to sell. Yeah.

It was a tough. And I remember the Ferrari 360s. We're hitting the $50,000 range for a Ferrari 360. And even those are double that now. Yes. Those aren't even that great. Right. One of those.

It was not that great of a car. 60's about what it's worth. No offense to the. Ferrari 60 crowd out there. No, I like that car, but it's not. It's crazy that everything has gone up in value. Even cars that aren't really all that great. Everything in life, property.

Yeah. What are your thoughts in the car market right now? Just that it is, it's over-inflated for the new cars and the recent used cars, the chip shortage stuff. But I really do believe that, like, some of these really special cars, I think, will never come back down. And I think there's people holding out saying, oh, when this bubble bursts, I'll pick up a Ford GT at 200 again. They'll come back down. I think some of those cars are gone. You know, I've heard as far as a bubble is concerned,

some companies are giving loans on cars and people are going to be underwater from what they own the car versus what the car is worth. What are your thoughts on a bubble popping in the sense that people are underwater on the cars? Well, I wonder, like, I have been curious about how people are financing some new cars where dealers are getting 20, 30,000 over sticker.

And 100% financing. Right. So are banks really loaning three? 30 grand over, 20 grand over. G-Wagons, a new G-63 is $100,000 over right now. If you're lucky, some deals are charged in 150 over, okay? 150. The bet, isn't that double?

They got really expensive. Are you serious? I'm not, like, 190 now. No. But people are paying 300 for G-63s, and not some people. Every single new G-63 transacting right now is going 100, 150 over. Okay, every single one. You drive around, you see a new G-63.

That dude paid $300,000 to that car. I'm not exact. Or he got really lucky and did it before, and he, this happened and even then they were asking 50 over. So then I'm sitting here thinking, are banks financing a hundred over? What are people doing? Like, how is this happening?

They would. Are they taking out home equity? Like, what is happening? Yeah, because that's interesting. I actually never thought of that because with a house, banks will get an appraisal. And so they'll know, based on the comps of all the other properties, it's worth this and you have to put down, you know,

10 to 25%. and then cover the difference. If you're paying more than what the home is worth, that comes out of your pocket, but with cars, what appraisal is there? There's not. The bank assumes that the price you agree on with the dealership is roughly the market price,

because cars are relatively common, and that should be the case. But like, in today's market, there's all these cars selling. Defender, we were talking, Defender's 20 over, 25 over. That's insane. And what happens when the chip shortage clears those up, and suddenly they're now depreciating like normal? I mean, the Delta is already pretty bad

when you finance a car that depreciates quickly, you already get underwater sometimes, but now it's going to be wild. Now, not everybody is buying cars that are, I think that the saving grace here is not everybody's buying cars that are 20 over, but a lot of people are. This market is totally crazy. What was it the average price for a Toyota Camry now

is like $40,000, could you believe that? The average price of my car is now like almost 50. Something in, like, 40. I remember when it hit 30 when I was like 18 and it was a huge deal. Look at us now. I still think of new cars, and I think like in the 20s

because I remember like a Honda Accord like new like 24, 25 and like that's my threshold. So I think 40. Right. Which shows that we're out of touch with that segment. But like a civic is now,

24 doesn't even buy you like a nice civic anymore. It's like a base civic. Like the cheapest new car is like 15 and that has, that's a disaster. That's like a Chevy Sonic. It's a disaster. Oh my gosh. That could be an issue.

I never thought of it. Now the people buying G-wagons necessarily are not too. Too concerned. But aren't you, but there's still an aspect of this whole, like flexing and overfining, like there was an 08. I don't think it's going to be, there are a lot of people think the bubble will burst and it'll be like 08 and we'll be in another recession. I don't feel that way. But there is some crazy stuff going on. The NFTs is a, come on.

Yeah. Come on. Come on. What are your thoughts on NFTs? Speaking of NFTs. I think that's insane. I do. I don't get it.

Okay. What do you think? I think it's one of the craziest things I've ever seen in my life. I think that that gives us a fine. a fantastic proof that we're in a bubble. If you want a proof that we're in a bubble in some situations, I don't think for all,

I don't think we're gonna have another recession. I don't think any of that. But if you want a proof that we're like crazy stuff is going down, look at NFTs. Are you an NFTs? No. No, I think the digital art,

I'm completely against that. I love how you can use it as like a digital certificate of authenticity. I think that's valid. And I like the use case of it, but I don't like the whole digital art. Who's buying these NFTs? You hear some crazy stuff.

People paid 400. thousand dollars for this or that oh that's cheap now yeah depending on the nft right yeah like who it's not like you usually when you hear somebody paid two million dollars for a piece of art you assume it's some very old person who just has a ton of money and wanted it but like that's not think that's not people buying rich old people buy in it i know i think that market's going to crash really hard like 99% and it could go up it could triple from here and then you know i look like i look stupid until eventually it'll happen but there's no way there's that there's that there's a thing that What do they call them?

I'm going to sound so old. It's like the doodle. Like the NFT is they're called doodles. You can just get a doodle. Yeah. And they're selling for ridiculous amounts of money. Like you could buy a Porsche or you could buy a doodle. Right.

I don't, how is this a thing? Is it just people have so much money? The problem is everybody has gotten so much money over the last 18 months because their stock market investments have absolutely gone crazy. Their home has gone crazy. People are like flush with. There was government money that came in, especially to private business owners

that they didn't maybe necessarily need, but were forgiven. I think it's all just, it's speculative. It's just people thinking that, okay, well, crypto punks have gone up. Yeah, bored apes are really expensive now. And it's like, well, this whole NFT space is new. And what if they come out with this metaverse

or the central end or the sandbox? Yeah. And so if I buy this, well, chances are all these other people want to get into. And the crazy thing is that, that most people don't think about is that it is difficult to buy an an NFT now. Like think of it. If you want to buy an NFT, where do you go? Most people have no clue. And when it gets to the point

where you could go online and buy an NFT like you can on Amazon, that's the point I think the whole market is going to blow up. It's going to go so crazy for a few months and then it's just the whole thing's going to pop. That's an interesting point. That's interesting point. But you're right. That's a good, There's a lot of investments right now probably that are being fueled by a sense of having missed out. Yes. The car world, it's very clear. Yeah.

Like, people are paying crazy money for stuff that just, you're like. But part of me is like, this is what things cost now. I think that people as they age have a difficult time. You talk to older people about some of the cars when they were younger and they're like, I remember when that was a $6,000 used car. And it's like, well, things change. And I think it's difficult sometimes for people to realize that that change just happen. Like, this is permanent.

this is what it is now. Yeah. And so maybe we're wrong and this is just what things cost now. It could be. I think it's getting to the point where you're seeing like friends or seeing other people make a lot of money and you're thinking, well, if they're doing it. Yeah. Maybe I should do it. Our friend Andre Jick got, I think he spent $15,000 on a Spider-Man NFT.

It's worth $100,000 now a few weeks later. And it's worth in the sense that he's sold it for that? No. How do you value this thing? What other Spider-Man NFTs is? have sold for us. So it's like same with the car. It's like if you bought the car, well, another 4 GT sold at this. So that makes mine worth that now.

Interesting. And there's similar enough that you can value them in that way? Yes. Huh. Yeah. So within a few weeks, 15 to 100. And I'm thinking, well, you know, if he's doing that in a few weeks, maybe, you know, man, I should buy one. Maybe I try us firemen. It's like dumping six grand in the market.

Yeah. Yeah. Exactly. But when you start having those thoughts, usually that's the time where it's a terrible time to buy. Exactly. But I wouldn't have bought it. for 15 to begin with. This is one of the reasons, though, why I think that people should largely invest in what they know and why I've put up

more money in cars than I should, but it's worked out because I know. I knew what cars were going to go up, in my opinion. I knew, this is smart, this is what's going to be good, and it has worked out. It has worked out handsomely. And if you do the NFT thing

because other people are doing it, maybe you're not as sophisticated. Yes. I would agree with that. If you didn't get the GT, what would you have gotten? I really, back then, that's all I wanted. I don't know why.

The whole thing's weird. I don't know why I have that. I'm not like a supercar guy. Like, I don't get into cars like that. But I love that one. I don't know what I would have gotten. I wasn't looking to just spend a ton of money. I just thought it would be cool.

And I didn't think I'd have it long. And it's been now almost four years, and I'm not selling. But there's other cars that I kind of want or wanted before things went crazy. And I really wanted a Porsche Courage. And I screwed that up, I think. But I couldn't have afforded. There was no point where I could have comfortably afforded it. When I was close enough, I maybe could have bought a $300,000 or $400,000 car comfortably, and they were still $700.

And I guess I should have stretched because now they're two. Yeah. What do you mean by you're not a super car guy? I just like weird car. Like I have this convertible G-wagon. I have this Audi station wagon that's kind of got a weird backstory. I don't like drive, like, McLaren's. when I see that, I think, like, that's so gauche.

Like, I don't, I wouldn't, it's loud and it shouts to everybody. I don't, I like, am very, very, like, subtle and understated when it comes to, like, showing. I really, I, like, feel like a New Englander when it comes to, like, showing off. I, like, don't do that. I, like, don't believe in, like, huge displays of wealth and all that stuff. It's not my thing. And so, it's a very odd thing for me to have a supercar because, like, my, it doesn't match my personality.

But that car is special. What would it be in a car that would appeal to you? Um, like, what would I get? What? Yeah, like, what in a car appeals to you? I like to buy iconic, I really like to buy cars that I view as iconic or is like very special and unusual. The Audi station wagon is iconic because it was the first Audi RS car, which has become this like vaunted brand and because also it was built by Porsche and Porsche's factory and those are cool things. And that's sort of like geekiness appeals to me.

I don't like the cars where you're at the gas station and a dude in a minivan walks up and says, do you want to trade? Like those aren't my cars. I like the cars where I'm driving that Audi and like one, I've owned that car 18 months and one guy has come up to be. me and be like, holy crap, I cannot believe this is here. And that is the kind of conversation I'll have for an hour on the side of the road. Did that person know who you were? Yeah, which kind of, that's the whole thing. Because, like, I really just want to.

And it was fine. He still just wanted to talk about the car, which was cool. But, like, I would love, I, I, I, once a year I get a conversation about cars where the person has no clue who I am. And I savour the hell of it. It's a fun one to have to, like, hear perspectives where they're not changed by the fact that they know who they're talking. Yeah. That's. Yeah.

That's interesting about the want to trade. I've gotten that before. Oh, yeah. All the time. What do you want to trade? You want to trade. What kind of gas mileage you get? How fast do you had it?

Yeah. I just want to be like, and I answer it. I'm very polite, but at the same time I'm thinking you're not a car enthusiast. And I didn't buy this car to like have these conversations. Yeah. Like I bought it because I'm really into it. And so like the cars that I'm that I really into, it's fun to have conversations with other people who are into it. That's interesting.

See, I've, because I rarely take out the GT and it's been a while since I've driven the Lotus. But it's been so long since someone says, how. fast have you taken it. But now I remember that was one of the most common questions and people were disappointed when I said the speed limit. And that was kind of the real answer. Because I don't, I get so worked up about speeding. I just get nervous. And I'm like, is it worth the ticket? No. I have just as much fun at 75 as I imagine I would have at 1.30. Yeah, yeah, yeah. So I just, I, oh, God, I, those are tough ones. And they're so cliche. I hate any sort of cliche conversation. I can't do those. It's not my thing.

and so that those are hard. And that car inspires it. And that's the thing I don't like about it. And I don't like that people are taking camera phone. Honestly, truthfully, truthfully, truthfully, when I bought that car, I thought it would be kind of subtle. It's a Ford. It's dark colored. I didn't realize what would happen, which is people go nuts.

And especially because that car has, its iconic status has increased in the last few years, in part because of the movie. Yes. And in part because the values have gone up and people kind of are aware of that. And the new one came out, which I think helped it too. And so the reaction is wild. taking that car out. People really go crazy.

What do you think of the new one selling for a million dollars? Because what are they selling for? MSRP is 500, 550, depending on what you got like 600? Yeah, 5 to 650 depending on the version. Got it. And all of themselves is a floor of a million dollars to buy that. Yeah.

I think people are buying it because it's very scarce and it's very special and that they know that. I don't think it's to be diplomatic, I don't think it's a better car than ours. I love ours. It's a stick. It's got way more room. The Ford dealers will work on it. People will work on it.

The new Ford GT, you know who's the happiest about new Ford GTs right now? It's Ford because they're running out of warranty. And Ford doesn't have to put up with this crap anymore. Those cars are incredibly complex. They were built in a very complex factory in a very complex way. And I don't want to be stuck with that thing in 10 years. And also, it's like a race car. Have you been in one of those?

It's tight. And you're sitting this. This is the space you have between the dude next to you. It's a couple inches. And it's like tight and it's loud and it's rough and it's not like ours. Ours are like a drivable supercar, which is the coolest thing about it. Like you said, it's Ford. The new one isn't like that.

And so I don't know, people are spending the million dollars not to drive them. It's not for that. It's not because it offers some amazing experience. You can't get somewhere else. Ford has said they benchmarked the McLaren 675 LT when they made a car. That's not that valuable the car. The special thing about that car is how rare it is. Right.

And I just million bucks a lot. Do you think the floor is going to stay at a million? I don't think the car is desirable, but I don't think it's insane. It's not a career GT. It's not like a true icon car. When you look at the performance numbers and everything, I don't think it's going to be, I don't think it's going to go down as like a $5, $10 million car one day.

And I think serviceability is going to be a big part of that, honestly. Got it. What cars do you think will become a car like the Career GT today? Because I think we missed the Lexus LFA. When those are selling for like $3.50. LFA, I think, is the most overrated car. Really? This is a very controversial.

Uh-oh. Okay. It's an automatic Lexus. The transmission is bad, and I don't think the car looks that good. And I swear to God, I swear to God, that if you didn't know that it was worth 600 grand and you saw one, like if my wife saw one, you would have no clue. You'd be like, this is just a car. The LC, which is Lexus's current sports car, sporty car, 70, 80 grand, whatever, looks better.

The LFA has a bad transmission. It has average looks. And I think it just went up like everything went up, and people think it sounds good, and they know it's rare, and everything rare is expensive. But I think that's the most overvalued car. So what is going to go up? All right. I don't know.

It's an interesting question. I mean, it's really tough to figure that on. I think the 4GTs still have a little bit of ways to go. I think Lamborghini, Mercilagos, especially certain versions of them, are going to go up. The SV. The SVs, yeah. But even just the regular LP640s, I think. Just some cars, it's just, it's tough to know, of course,

but anything that's special now will only become more. and more special. And the cool thing that the Ford GT has and the career GT has is being an analog manual transmission car, you didn't know at the time,

but that went away. And I think as hybrids and electric cars start to show up, even just having a gas engine will be sort of thought of like a manual transmission. What other cars do you find overvalued or overhyped?

Oh yeah, we want to dig into this. The LFA, the LFA Nurbergring Edition, the LFA Track. I like the LFSA. I like the LFTA. It's 600 or whatever.

It's insane. You know, Lexus, when that car came out, Lexus hired a full-time employee to go around the country trying to get people to buy it. He took it to dealers. He took it to events. Wow.

Desperate. They were desperate. When that car came out, Lexus would only let you lease it because they didn't want people to buy it and flip it and make money. So you could only lease it.

And then after a while, they would let you buy it. And it was laughable. Because nobody was speculating on that car. They were 500 sticker. They were worth instantly $250. Nobody gave. And anyway, now here we are.

and they're way more expensive now and they shouldn't be. Other cars that I think are overvalued. I think new 4GT, frankly, is a little overvalued. Or even just overrated. Like, people make them up to be something better than what they are. That's a good question. I think, I don't know, I'd have to think about that. If you look at virtually every exotic car,

every special car that was passed up at its time, I had a whole list to these the other day with my friends that I was kind of going through that I found interesting. Actually, a good example is the prior NSX. The last generation, NSX, it lasted all the way through 2005. By the end, no one wanted them. They were sitting in showrooms.

It was a disaster. And now those ones are the most desirable. And they are selling for huge money. $200,000 is actually not a bad example as well. That car, they had trouble selling them in 06. 05, they sold them to whoever was buying them. By 06, people paid it was a lot of money for a Ford. People were, nobody really wanted them.

They had to cut production early. Career GT was the same way. They cut production in that car early, which is insane to imagine now. And here we are. And I think there's a lot of these. But in terms of other overvalued cars and overhyped cars, the best example is air-cold Porsches. There's no question. 80s and 90s Porsches.

People are now paying 100 grand for a regular one. It's a joke. Cars are not that great. It's not reliable. It's not particularly exciting. There's a million of them. You can't go to a car show without seeing 25 air-cold Porsches. They've all been well-preserved.

They're just, I don't think they're that special. And I think that some of these prices are just stupid. People, whenever a car sells, you know, a two-mile Honda Civic sells for big money in 80s 1 people freak out how could someone pay for 30 grand for a honda civic no way i'm freaking out like how could someone pay a hundred for an 80s regular 80s 9-11 like that's crazy to me talk about about i'd rather buy an nfts oh and that says a lot yeah geez what else uh what are there is the four gt your only special car no so i have a lotus of aura oh you have oh really yeah i've i've yet actually this first time i've mentioned it maybe i think we showed it off on the

It's the family before. Barely. I've, well, we could keep this in there. But I haven't told anybody about buying this car because I didn't want to make a deal of it. And I don't want to get, because the thing is it's chrome purple. I bought it. So I bought it from our friend Anthony,

he was the poker guy. And he didn't have enough room in his garage for his cars. So he was like, can I park this in your garage? I didn't mind. And it sat there for months. And he was like, do you want to buy it? And he offered it to me at a price where it was, like I would be stupid for turning it down.

He's like, either I'm going to turn it into, I'm just going to basically just give it into the dealer or whatever. They're going to give me this price, but if you give me this, I'll sell it to you. It's like, I may as well do it. I've had so much fun with that car. Do you feel as though your finances are scrutinized extra by people? Like if you were to announce that you got like...

Yeah. See, people don't understand. If they, and I don't want to say how much I paid for it, but it was at a price where it's like, it would be impossible to lose money on this car. I'm making money if I were to sell it, but I wouldn't sell it. But it's just the color, the aggression of the car, the orange calipers and the little thing.

It's just, yes, people would immediately think that's a waste of money. Right. So do you have, do you feel like you have some anxiety about showing things like that? Like, do you have other stuff that you don't show people because you don't want? I don't talk about prices of certain things. Like the piano was something I could justify. So I got this piano. It was $80,000.

new in 1980. So it was like this crazy piano. I paid $16,000 for it, used. But the pianos are like cars. Certain ones will either appreciate in value or they stay the same. This is a piano that's 16, I could sell it for 16.

I could sell it, maybe 17. But certain stuff like that, people would be like, you spent so much money in a piano. But it's like a savings account. So everything I buy is a savings account. The only one thing that I've spent money on that loses money is the aquarium.

That's the one thing. That's my one thing. I feel the same way. I don't buy anything unless I feel like it's either going to stay the same or make money. I've made an exception for my normal everyday car just because I knew I'd be putting a lot of miles on it and I didn't think I could get away with that. And plus I also feel like having like a lot of safety features and stuff is really important. I want to buy a new car or a pretty new car. But I agree.

I generally would prefer to do that. But you're not holding any secrets out here where you're like, oh, you know what? There's one thing I didn't. Well, I guess we did it on this to family. Usually when I mean like talking about it's like you. usually a main channel sort of thing, but I bought a protect Philippe, a watch. And I thought, you know, it was a big milestone kind of watch for me. But it was a good value.

And that's a watch that I got at a price. Federico hooked it up from Federico Talks Watches. He gave me his like rock bottom price. It's like not a wholesale price, but, you know, but I didn't want to be like, hey, guys, I got this watch. Right. So, oh, you know what, I did hide the, the house I bought for a while.

Yeah. But that was, I closed on it a month and a half before COVID hit and I was planning to do a house tour and I thought it would be in really bad taste. Yeah, yeah, yeah. To be like, hey, guys, just bought this new house. Yeah. Everything is shut down.

You're not worried about privacy? No. You don't worry people going to show up and start breaking in and kill you? Knock on wood. No, I mean, kidnapped. Nothing's ever happened. No. Nothing's ever happened until it does. Gosh. I mean, here's the thing is that, first of all,

we have cameras everywhere. So if you approach, like, everything's being recorded everywhere. So it's impossible that someone can show up and we not have it on camera. But everyone that I've met, and first of all, no one's shown up, but everyone... One person. But he was a neighbor. No. Well, it was someone that was looking at, like, the model homes.

And I, like, was getting out of the car. And I think that they kind of came probably with some ulterior motive, like, you know, seeing if they could see us in the front yard. He was like, it jacked as I was, like, walking into the house. Oh, interesting. said hello. Yeah. But it wasn't anything bad. It was like a kid in his mom.

It was like totally. Right, but what if it is somebody? I've never had a bad experience. So the one person that did show up, they knocked on the front door, and the guy pulled up in a McLaren. And he wanted to introduce himself because he lived down the street. And like, I'd prefer nobody knock on the door. Yeah.

But because he lived down the street, I could, I could justify it, but I could justify it, but I didn't like it because it wasn't like I wanted to introduce myself as a neighbor it was, hey, I saw you bought the house and, you know,

it wasn't a neighborly story. He's not doing this with all the neighbors. But still, he's just with me. There and so you want to be friendly and I could justify it. He didn't drive in from Glendale to.

No. Right. No. But everyone that I've met otherwise has been so nice. And it's weird. You don't know who's watching. There's crazy.

But it's finance. And it's weird that increases it because you're saying, oh, I have this much money. I have this much money. and this and that.

The people that, first of all, the people that watch the channel know that the things, I have very few things of value. Almost, I'm so frugal in so many aspects. They're not, that piano. They're not, good luck.

If you're trying to steal a seven foot grand piano, I mean, of all things to do. And we have cameras on the inside, too. So, like, everything would be recorded. But, I mean, people know how frugal I am. The aquarium's worth more than anything else I have. No one is stealing an aquarium or taking a piece of coral.

But everyone in finance has been so nice. I think it's a more mature audience. They understand the aspects of like saving money. And it's different because I was talking with James about this, Stradman. And he was saying how often he'd have people show up to his front door. He films every video in front of his house. I mean, at some point, you're just kind of asking for like something to happen.

Like it's one thing to be like insane. And it's when you're doing that and you're not living in a gated community, It's just kind of like the way it's going to go. Right. Well, Vegas is gated. And so is the place in L.A. So, I mean, both of them are gated, but I'm not so much worried about it. But you're right.

I probably should be more careful. Right. But I've had nothing but good experiences. Same. I've had, you know, countless thousands of people come to me in, every single interaction has been nice, but you just never quite now, you know? Yes. You know, have you ever had anybody not be great when they're?

meet you randomly? No. Have we? No. I don't think so. Everyone's been really good. Yeah. Only thing that would be an issue, but it's not even that big of an issue is sometimes

they take a lot of time. Yeah. So it's not just like, hey, you know, I really appreciate what you're doing. Like, they'll be there for like, you know, 10, 15 minutes. They keep going 20. Like, they just kind of push it. The polite people are the ones who met you decide. Because sometimes I got 10 minutes.

I'm like, or if they say something interesting about like I have a cool, some, okay, I want to hear more about that. but sometimes it's just in passing and then it kind of takes you know you're away somewhere or something like that. Yeah. You can never really be in a hurry

when you're just kind of walking around in public. Right, right. But everyone has really good intentions. And sometimes it's like, you know, even if they do take a lot of time and I'm like, I kind of try to make myself like I'm going to walk this way now and they'll kind of walk with you.

The thing that I always think about is like this is a highlight for the other day of their mood. And the other day I was like, sometimes when you're not in a good mood, it's really tough. If someone comes up to you and you just want to go to the grocery store and buy something and go home and just like sit, you're like sad or whatever, that's when it's hardest because you've got to like kind of put on a show for them because this is a special thing for them.

And that's like, those are the worst ones. And that happens sometimes. How often do you get seen in like the GT? What's the reaction you get in this? I would flip. If I saw you on the freeway, first of all, I'd see a GT and I'd be like, oh my, that, Dr. DeMira, I'd lose it. I maybe made a mistake being too open about the cars

because people now know, it's not just like, oh, I'm seeing a convertible G-wagon. It's like, oh, that's Doug, and I know,

and some people follow you, and I don't love that, because I don't know how that's going to turn out and run to stop. I don't really want people to follow me home, whatever. But, yeah, the car,

people recognize me in the cars pretty often. With the GT, that itself inspires so much of reaction that it's hard to know, is it me or is it the car? Yeah. But the other cars, yeah,

know and they get excited and I don't know you you just hope they don't crash when they're driving trying to take a picture right yeah yeah which sometimes a little sketching it yeah it does seem like the car audience is so much bigger though yeah with finance it's like if you're into saving money you kind of

know of the channel or you've seen a few videos plus it's a large audience like you said right my audience tends to be a little more mature than most car people because I'm doing reviews stradman is out there like vlogging his life and I think that that insights he gets a huge audience but I think that To some extent, there's just people kind of watching for entertainment, whatever.

A lot more of my viewers are like just people looking for a car. I would say the difference with James is that people watch him for his personality. And that's the big selling point. Personally, and I watch his videos, I don't care what car he buys. I think that's cool. That's the backdrop. It's just a backdrop prop for him. Yeah.

But I think people watch him for him. I think even if it weren't cars, if it were bicycles, he would have the same sort of attraction. Yeah. And people feel like, They know him from those videos because he shows so much of himself. Yeah, I think that that's true. And I think doing car reviews, it's a little bit less like that. People are just here.

They need to get a car. And so I'm not that concerned. People are generally relatively mature and that kind of thing. But you just open yourself up to like the wholesale public. And there's something that's like, yeah. But I'm always just worried. I guess my biggest concern is sometimes we'll have a very private conversation. And the person next to us will be listening.

Yeah. And I remember having it once where I, where I never thought of it as an issue, but I was having a talk with somebody else who worked for somebody else. And it was a very private conversation. And after he got up or he was leaving and the lady next to us listened to the entire thing. And she's not to me, to the other guy. By the way, I want to say, I love your work.

I didn't want to bother you guys because I knew you're in a conversation, but like I really enjoy it. I just want to say hi. But it was like, wow, like what did this person? I mean, it was nothing bad. Just private. You do have to be more careful. It is interesting.

You can't yell at the Comcast people. You know, you never know who knows you and who might, you know. I, yeah. You have to be like super, at any given moment, you have to assume that whatever you say might go viral. The ride that steals the spotlight every time it hits the road, that's the Volkswagen TIG one. Its sleek exterior makes a first impression you can't ignore. Step inside to find available full leather seats. and wood accents.

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Visit vw.ca to learn more. Suvw, German engineered for all. Yeah, I want to, yeah, I do want to mention this, but I don't want to give enough details because I know this person's watching. But I had a,

uh, I got something. And the other person, I was not happy with the other person. person. And I thought about like leaving a bad review or something because I thought this, I don't want to say what it was, but I wasn't happy with it. At the end, I got the, I'm a huge fan of your channel. Yeah. I watch all the videos. I mean a lot to me if I could just get a picture. Yeah. Like anything. And that was almost like, oh yeah. No, absolutely. But I'm so glad that I was just like, you know, just bit my tongue and. Yep. Yeah. Yep. It's exactly right. I did. My wife.

and I went on our honeymoon, we went to New Zealand, and we did a glacier, a helicopter to a glacier to do an ice hike. And the dude gives us the whole tour of the glacier. It was really cool. One of the coolest things I've ever done, land on the glacier and the helicopter, and we do all the stuff and we have the little ice shoes and everything. And it was like two hours. And at the very end of it, the dude was like, by the way, I'm like, I didn't want to say anything,

but I'm a huge fan. And I was like, I'm so glad that I was like, nice. Yeah. He never know. Yeah, it makes it worse to find out after the fact. I'd rather just know up front. What if I'd done? What have I said?

I would much rather know up front. And that's like, you know, Uber drivers. He was really nice to because he knew that if he had said something, maybe the conversation turns to cars. My wife is there and she just wants to see them out, you know, a glacier. And like, I get it. And so that was a cool way to do it. But at the same time, it puts a lot of pressure on you.

Like, oh, crap. What did I do? Gosh. I am curious about income sources. Yeah. How would you say they're broken down on your channel? because I noticed I don't see any sponsorships. Yeah.

My channel is an interesting thing because I feel like as a car reviewer, I feel like I'm more of a journalist than a entertainer. And so I don't feel too comfortable doing sponsorships. Because I start to feel like if you're getting paid, then your objectivity gets questioned and the quality, the truth to what you say, your veracity is just all kind of getting questioned. I've always wondered if that was the right move because everybody else does sponsorships.

but I kind of feel like the numbers have proved me right. Like the fact that my channel has always stayed so big and that people are always watching and I've always believed that I'm truthful and I'm like the guy they can trust. I think that over time the numbers have proved me right that like I was right not to do sponsors, I think. I do a few here and there, but it's really rare. And for that reason.

I'll tell you from our experience. Jack, I'll actually let you answer this one. Were you about to say something? I was just going to ask if car making. have ever paid you or offered to pay you to review. This is one of my biggest annoyance topics about the car journalist industry. I don't know if you guys know how car reviews are done, but the way a car review is done, the automaker sends you an email and says, hey, guess what?

We're launching a new car. Subaru Legacy, I'll give you as an example. And the way it's going to work is you can fly out with your spouse, to Big Sur to this beautiful hotel property. You get your own little hut villa thing on this beautiful hotel. You can use the spa. While we're doing the product briefing, your wife, spouse can use the spa, can get a massage, can enjoy the property. Then you go drive the car on this beautiful drive down Highway 1.

You park at the end of the day. We feed you a fantastic dinner. And then we look forward to your objective review. And by the way, the automaker paid for all of this. and not only do I not accept literal cash from the automakers, but I am the only car reviewer currently in existence who doesn't take those trips. So they reach out and they say,

hey, we're doing this big sir thing. And I say to them, great. I'm going to book a room at the Comfort Inn in Pasa Robles, and you tell me when I have to be at the event to drive the car and I'll be at the event. I don't get dinner paid. I don't get flights paid. I don't get hotels paid.

And I really think that that's the correct way to do it. And none of my rivals do that. Now, they will sit there and say, we don't take money from automakers, but you kind of do. Because that trip to Big Sur is kind of an experience that's, it's not free. Like, they didn't pay you for your,

they didn't get you that room to have an objective review of a car. They got you that room because they wanted to butter you up so you would say these things. And so directly, no, an automaker has never offered a payment. I've never taken payment. But indirectly, I think they're all paid. And you should look very skeptically,

when you see car reviews, especially when car reviews all go up on the same day, and you notice that all the pictures are in the same place. That's because they all went to some five-star hotel in some special place and got some crazy perks to give an objective review of the car, and it ain't an objective at all, ever. Gosh, that reminds us of the channel. We've received so many requests from people who want to pay to be featured. Yeah.

And some of them, I've got to say, are so tempting. Yeah. Because it's a lot of money. Yeah. But we've never done it. Because don't you think your audience, like I feel like that's, that's, you, the lot of money comes in that day. But long term, your audience is like, he's getting paid. Yeah.

Well, I just like saying we've never paid. We've never been paid to have a guest on. And you can't say that if one of them, even if you do 500 episodes, if one was paid, then you can't say we've never done that. Yeah. And you can maintain this air of like being kind of high and mighty. And I'm kind of holier than now about this, but I can be. because I've never taken, I've never done this. And that gives me, I think, an objectivity that a lot of my rivals don't have.

And I think it's an objectivity that a lot of the viewers appreciate. And I suspect the same is true for you. But I do think for sponsorships, I don't think anybody would mind. Yeah, I probably need to do more. And I've been thinking about that this year. And I would just be careful about the sponsors you pick. Yeah, but I think, not cars, not car brands. Right.

But I think if you did a good sponsorship with a great brand to integrate. That's right. I would like to do more with, especially products that I like believe in and that I know are good. Yeah. So I think you could do that really well. Even what it was, the Raycon headphones or something like that. I think would be, yeah, or audible. Something that you could do, you know, if you want to listen to an audio book and you want to have a headphone in when you're driving.

Yeah. Yeah. No, that's probably true. I probably should do more and I think I should do more in that space. And honestly, even just within the last few weeks, I've reached out to a couple people that I hadn't in the past asking about that. I would pursue it. I think for the amount of value that you provide in a video, a 20, 25 minute long video,

I think halfway through having a sponsor, no one would bat an eye. Yeah. Especially because everyone else, literally everyone else has it. It's gotten so confident. The other thing is you could negotiate because you have so much leverage

to put it at the very end of a video where you'll get paid half, but it's there. It's at the very end. I didn't know that was even on the table. Yeah, so Drew. You can negotiate anything. sponsor. I didn't think a sponsor would even want, like, go for that.

Drew Gooden always does it. Yeah, he's another channel. Because if he did integrations in the middle, it'll kind of throw off the flow of the video. And that's my biggest thing. I don't mind doing sponsors now. My biggest worry is, will it throw off the flow of a video? If it will, I won't do a sponsor because I'm, I care more about the video itself. But if it won't, if there's no harm in it, then, then I'd like to do that. Yeah. Yeah, that makes sense. That makes sense. And automotive is rife with this. I mean, this is a big deal in automotive because it's not quite the same as finance, but our viewers are also pretty wealthy, pretty in the world of buying. Obviously, if you're watching car reviews, you probably have some money,

et cetera. It's not like, you know, some stupid vlog about whatever. And so the sponsors pay pretty well. Yeah. I would do that. I think you would be shocked. Yeah. How different the income would look when you take new account sponsors. Yeah. Yeah. That's probably true. Like, I thought here the ad revenue was, uh, was the main, you know, Crem de la Crem. Crem, but as you, as you begin expanding, you realize it's only a portion of it. Yeah. Yeah. Yeah.

But how is your income broken down in the sense of like ad revenue, cars and bids? Could you talk like a percentage? Um, I'm not pulling much money out of cars and bids yet. Um, so as a result, YouTube ad revenue is like the absolute primary driver. Almost all of my income comes from that. And it has for a long time. Now, part of the reason that I'm not pulling money out of cars and bids yet is because it's still growing and we're trying to reinvest in that sort of thing. And I could if I wanted to.

But, and I see that as hopefully a long term, a more long term, like the income play like we've discussed. But yeah, I mean, ad revenue has just been, it's been fantastic. It's been consistent. And that's been, that's like my huge driver. Yeah. Have you thought about offering anything other than cars and bids, like maybe something you're more involved in, whether it be like a, I don't know. For us, we have like programs, do a course.

Yeah. Is there something like that? Yeah, I thought about it. And I think that's probably a future thing. Honestly, the thing about cars and bids is like right now it's my thing and I'm doing it. But I think it's almost, you're almost at that point, like with your kid learn how to ride a bike where you kind of can push it and let it kind of do its thing without quite as much of my involvement. And so then the question is, what do you do next? Now, what I've been telling everybody is, I don't want to do any more of this.

It's a lot of work. Starting the channel and getting to where I got has been a lot of work. and then launching this business was a lot of work. And so I think I do want to do something like, yeah, or like a podcast where it's not like building a business quite necessarily. I don't want to, I'm good. Like I'm just good. You know what I would do?

Doug DeMiro too, the second channel, more Doug DeMiro. I'd start posting on their weekly with sponsors. Yeah. That's what I would do. That way the main channel stays intact. You keep all of that to yourself. Yeah. But I think more Doug DeMiro.

Yeah, that might make sense. Once a week. I took all the more Doug videos, not off, but since about March, I've been posting the more Doug videos on my main channel on Sundays. Maybe it would make sense to go back and do sponsors on the other. I like the sit down talks in your garage. Same. I love them too, and they're easy.

Yes. But I think you have to be a certain type of, like, interested person to, like, appreciate them. They certainly don't get as many years. You have enough interested people. I do. Yeah. Surprisingly. Yeah.

I can't believe how many. Like, your interested audience is my entire main channel on an average video is your interested audience. It's nuts. because I'm looking at the views on your second channel, they're really, really, really high. They're good. So that's what I would do.

And they've become even better. So I moved those, I started doing those videos last March on my main channel on Sundays, and they're even better now. Yeah. And it's like, because I'm surprised

in some of the videos that you post on it. I would think this is main channel worthy. Yeah. But it's like, yeah. In retrospect, I wish that I had done some things a little different. Like the Rolls-Royce one.

I was like, how is that on the air? The problem with the second channel was, I was always feeling like, if I did, deviated it all on the main channel that it would screw up my algorithm on the main channel. And over time, I have discovered that the algorithm is a little bit more sophisticated than that. And you can post a stupid video on a Sunday that only gets a couple hundred thousand views and then go back to getting a million views on Tuesdays and Thursdays where I normally post.

And it actually is capable of handling that. I don't think it always was. I have a theory that it wasn't at some point. I have a theory based on some other people's performance that they started posting some kind of second rate stuff and it took sort of slid the whole channel. But I think now it's capable of realizing, okay, Sunday is he posts, it's less good. So, I mean it's going to hurt.

My experience is always, the YouTube algorithm is forgiving of two bad videos in a row. That's it. So if I have one bad video, it's like, okay, the pressure's on. I have one more mess. If I mess up that second video,

if the third is not a banger, it takes months to recover from that. That's been my experience. You know, I will tell you, though, one benefit I have with car reviews is at least once or twice a month, I can get an insane video because new cars come out to a level. So, like, Lucid Air, Rivian, I knew those videos would blow up. They did blow up. And you can be pretty strategic about where you can put them. If you have a couple bad videos, three or four even, you can put a Rivian up next.

And everything is all smoothed over at that point. And you probably don't have quite the same ability to, like, snap your fingers and say, this is going to blow up. It is interesting. but one good video. I've noticed YouTube puts you in a tier and you'll get views within a certain range. Yeah. And you need one video that blows those metrics that will boost you into the next tier.

And then that next video afterwards is going to be pushed in that tier. But if you're not able to sustain that on your own, then you get boosted or you get dropped back down, you know, back to the average. Like I don't know any of the other car YouTubers really except a text. They all kind of view me as like the grandfather of car YouTube.

and so they all kind of reach out for advice periodically. Yeah. But like I don't generally have like other people who are in the YouTube space, partially because I find a lot of other YouTubers to be kind of difficult to deal with. That's true because that's all who we talk. Like every single one of my friends, everyone who I see on a daily basis is another YouTuber. And almost all of them are in the finance space.

I live next door to Jeremy. Yeah. Who's another financial YouTuber. Well, finance YouTubers I could imagine being more because you're starting from kind of a higher baseline. But like some of my car YouTube colleagues, I don't know how much of this you watch. There's some interesting characters out there. Yeah.

There's some unusual guys. But see, for us, this is the same thing as being like, you know, introduced. Hey, what's your net worth? Yeah, what do you make last month? Oh, yeah, how many high people? Oh, yeah, you should fire some people. You should get that cost down. Margins are too thin because that's what we talk about.

So it's interesting to see other people's like it. Because to me, it's normal. And all of us, like a few weeks ago, we're like, hey, is your ad revenue down 30% this month? Yeah, mine too. Let me text a few more people and find out. Yeah, that. There's this down as well.

Something's going on. Interesting. So all of us are in it. Interesting. And we all compare analytics. You know, I wonder, how long have you been doing it? Five years. I've got so much past analytics that like when the ad rates go down a little for the seasonally or whatever, I'm not all that surprise.

I'm not, I don't really get that surprise anymore for that sort of thing. But this January is substantially worse than every other January drop. Interesting. Have you noticed that? No, actually, surprisingly, this was my best January ever. Is that because, no, but is that because ad revenue is up? or is that being? The ad rate was not as high as I thought would be,

but for some reason, the views were way up and so. Yes, so I'm talking about ad rates. So when you look at the CPM, I'm not sure what the- The ad rate this year for my January was about the same as last year, which is unusual because in all prior years, almost every month over month, it's always been improving. And so I actually have started in my mind wondering, like, have we hit a, are we at a point? That's interesting.

Yeah, because everyone that I've talked to says it's down 20 to 30%. Over last January? No, this is the biggest drop we've ever seen from December to January. Okay. Yeah. And that includes other channels. But you're the first one. My situation is a little bit.

I had a big drop from December. I always do. I don't really look at December versus January, though, because I don't really find it relevant since they're so different. And I also, I kind of goose December. I have this thing called Doug Sember, where I put up insane content. I like start shooting it in June. And I, like, put up insane content specifically in December because I know the rate's going to be so high. So I tend to make

December's double for me I make double the money On an average other month In December And so December is like a really big deal for me So like Lucid Air Rivian The Mercedes EQS has been a big deal

A lot of like really big cards Yeah That video blew up And that was I put that on Black Friday I have no shame I have no shame in admitting what I did there That's a big day And it did well

How many mid rolls do you put in a video? A bunch? Three, I think four, something like that. Oh, you could do more than that. I probably could. I probably could, but I just wanted to start in the end, too. Yes. So, you know.

The only time I, I don't mind mid rolls on the phone. I do mind them on the TV. That's the only time when I'm watching a video on the TV because it's hard to like, yeah, you've got to find the remote and click it off. And people get upset and annoy. Although my view is like, get premium. It is insane to me that people will spend as much time complaining as they do. went for whatever premium costs like $11 a month or something.

15. Like, come on. Yeah. I got premium. I hadn't had premium for years. It never even occurred to me for some reason. And one of my friends was like, you don't have premium? And I got it like six months ago and I haven't seen an ad sense. And people like, I have this ad blocker and that ad blocker and I do this and then it's like, just pay the money. It's so easy. I do that to download videos and then you could also close your phone and listen to the video. And that's so important. Yeah, that's the best. So that's why I pay for premium. Yeah. Yeah. So. But that is interesting. I know. No, January so far as January was fine.

Okay. But it's always a, but it's always a significantly enhanced drop for me because I like really goose November, December and because I actually intentionally thus put up videos I know aren't going to do as well in January. Why burn good videos when the ad rate is so bad? I agree. But those, some of my January videos are some of my favorites because it's like the weird stuff that I can't do when the ad rates are good because it won't get enough views.

So actually my January favorite content tends to be like some of the more fun videos. But see, the sponsorships are good because it's, it's, it's, It's more stable. Yeah. Sometimes you'll sign a year-long contract. Yeah. And so your December is going to be the same as January as the same as June. Yeah, that makes sense.

And it's just, it's that stability that I really appreciate it. Yeah, that makes sense. What do you think you could work on that could make your videos better? And how do you plan on that? Shorts. You think so? No, I don't know. I probably I will do some sponsors.

But other than that, like, I don't know. It's tough when you're, like, look at all the other car review channels. Like, I'm still number one. I'm ahead of them all. I don't know, like, how else to grow this dramatically other than, and kind of what I've been doing. I'm going to tell you the two. Honestly,

and we just talked about them, I think sponsors, I think if you sprinkle them in every now and then, I think all you need is three good brands. Yeah. That you could work with consistently, and you have three every month with the same brands, and your audience is going to appreciate the consistency.

Yeah. Because they know you're not going to be promoting something, you know, some crappy product or whatever. Right. Right. Good product. And you could charge a premium because you don't do it. Yeah.

You could use that. I think also shorts. I've experimented with shorts now. The short audience is totally, different from the long-form audience. And I was not expecting that. But every time I posted shorts, you see like the new viewers and returning viewers, the new viewers spikes way higher than the return. Huh. Interesting. Yeah. So it's getting pushed to a new audience. And I think for 60 seconds, you could come up with the best quirks and features. And I think it would complement what you're

already doing. The thing, the reason I haven't done it is because I'm worried that doing something like that has a negative effect on the other video. Yes. I'm sorry. I'm sorry. I'm still testing it out. From what I've seen, the shorts have no impact on main channel, like on the normal videos. Which kind of has to be true in order to, for people to justify what to do that. I mean, if anything, YouTube would be wanting people to post. I thought the same thing. I'm like, if I post a short, is this going to affect my click-through rate? Yeah. Are they, you know, if someone skims past that, does that screw everything up? Or is the watch time going to mess it? No. Um, interesting. So from what I've seen. Because I'm really conservative about new features. Yeah. I would try it. Be

cautious about it. I'm still testing it out myself, but I've had nothing but a positive experience. The one thing I have noticed, which is interesting, is that I had one short that was doing really, really, really, really well, and I thought, well, it's been a week since I posted a short. I'm going to post a new short now. The new short posted, the previous one completely cut off that very minute. So I saw the views basically drop and the other short went up. But the new short wasn't doing as well as the previous one. So you wish you would just not. So YouTube, is more likely to push a new short than an old one. Even if the old one is more.

Even if the old one's better. And if the new one's better, YouTube, I think, analyzes that one is not being the newest. So it's not going to promote the new one because it's not good, even though the old one is better. Yeah. So I think there's still something they're working around there. Interesting.

We've also seen it in the past where YouTube has an interest in pushing out, like their newer feature, such as the community posts when you do that. Like, remember how that would blow up your channel. Oh, yeah, the polls. Exactly. But it's the same as what I've known. notice with a long form video, when I post a new video, that takes priority for the recommended. So I think same thing with shorts, but the two are separate at least.

Interesting. I would do it. That's good to know. So how is your time allocated and walk us through very briefly an average day in the life of Doug Demer? It depends on whether I'm like filming that day or not. If I'm filming, that's like a lot of the day. I would say the majority of the day, like wake up, go.

Sometimes I'm driving two, three hours up to LA, film a video, drive two, three hours home. It's kind of a disaster. When I'm not doing that, a lot of the people, time is spent on cars and bids. I do a lot of the reserve setting on cars and bids, which is interesting. Because you can imagine, people have different opinions about the value their car as we do. Sometimes it gets kind of funny.

And I just do a lot of supporting of my team there. I edit every single listing in the end. I have an editor who does it, but I like give it one final look over and then I write my little take on each one, so that takes some time. So a day can kind of depend. It can kind of depend on exactly what's being done that day. Sometimes my entire day is filming and I can't look at a thing on cars and bids, and I trust my staff does it. And sometimes it's like a purely Cars and Bids day where I don't have any real

videoing to do. And where do you generally start working and when do you cut it off? I like wake up at 5.30 or 6 now and I can't seem to stop that. I came from the East Coast and I used to wake up at 9 and I moved with the time difference annoyingly. And so I start working almost right away. I'm really fresh in the morning. I can do stuff really, really well in the morning. I hate afternoons more than anything in the world. I like like to nap.

I hate like the time between like one and four. Any questions for us? No. I don't think so. What did you think of Stradman? I liked him a lot. He's awesome. He was the nicest guy.

He was the genuine person. Yeah, it's crazy. He is exactly the same. And I could say the same thing about you. Exactly the same on camera is off. And it's incredible with him how easy it is for him to film. Like, he'll just whip out the camera one take with like perfect energy. And it'll just be right back.

Huh. It's like, how did you do that? I would have taken 20 takes to you. You ever meet some people where you're like, wow. They're different? No, like they suck. Oh. Like you obviously are meeting a lot of people to space.

Obviously you don't have to name names. But you ever meet anybody you're like, I don't want to be a part of this person. There were two. One was someone who I really looked up to. And it's not Kevin O'Leary, by the way. Kevin O'Leary, by the way, I was shot. I came in, I came in, like, so nerd, I thought he was just going to be like, just pure, get in, get out. And he hung out with us afterwards.

And he showed up alone, which I was like, I thought he was like, Yeah, he just walked in. Yeah, so we were friends already. Oh, that's cool. Kevin Lee was amazing. The one which I kind of get now was a, it was just a busy person. And basically just told me, all right, we have 45 minutes and just showed up. I was kind of setting up

had no interest in any conversation filmed, perfect, and then immediately after just was like, all right, I'll see it. It was it. And so it was just a bit disappointing because it's like you'd like to kind of hang out. I don't expect it,

but it would just be kind of nice. Because otherwise I just feel like, well, then it's just for the YouTube and, you know. And then the other one was just I traveled to see this person, and then, you know, I made some commitments of what was expected from me. And immediately after showing up, I was like, I want to get out. I just, it was, it was not for me.

It was not what I expected. And so, so I cut ties. Yeah. Yeah. Interesting. But everyone else was good. I'll tell you after filming. But, but, yeah.

But no, everyone else was fantastic. Yeah. And everyone has become a friend. Everyone that we've had on the podcast, we keep in touch with. Oh, that's fine. Interesting. It would be fun, by the way, to get, like, oh, once a year, this is never going to happen. A once a year, we rent out like a warehouse like this, invite everyone on the podcast.

And one place one time, I would love to do it. I would love to do it. That's like a thing that would be a thing. That is coffee at all convention. I would do it. I would love to do it. I would love to do it. I'll pay to help rent out a thing.

I would do it. Okay. People just have to get their own accommodations, but we'll provide, we'll provide, we'll provide, Punch and pie. Sure. Okay. Pizza and pie. Okay, time, cool.

Yeah, people are generally very nice in this space. At least the people that I've met, I've had great experiences with them all. Yeah, that's good. It's good to know. Because you know, you always wonder, you know? Yeah. How was it with us, by the way?

Because I was really nervous. I had planned out the trip perfectly, but the charging took a little bit too long and there was traffic. Five minutes late. I felt so bad. No, no. I was late. And I was great.

I'm blown away by your setup in the same. that my setup is a disaster in comparison. I'm always shocked at how much year people have. That's like the biggest thing that always surprises me. Because I just don't. Yeah. And I'm always surprised like, oh, this is what a real team does. This is how it's supposed to look.

I don't think so. See, I really envy the way you run everything. I like the fact that it's so simple. It's a special thing to be able to do it that easily. But it would be also nice to, you know, know what. I don't even know what I do this stuff. Yes. You should see our actual setup.

Like our actual studio, it's a room where you just sit down and press the button and we have a switchboard. Yeah. And we have lights everywhere. It's amazing. Yeah. Yeah. I mean, it always blows me what I was saying before we were on camera, this, I did this film as commercial with Audi. And like, I just can't believe how much goes into this kind of stuff.

Like, obviously with movies, I know, you see the trucks around and you know it's insane. They shot off streets and all that. But like, we did a commercial. It took, it was a minute of screen time. I mean, there were truly a hundred people there. There were trailers as if there were actors on set. Like, it was wild. I just can't believe at some of the stuff.

And everybody, everything, like, I press the button. I, like, listen to the sound all in myself. They have a guy for every single one of these jobs. And it just, like, blows me away. Like, I've seen them filming with Netflix for selling sunset. And the amount of people just to be in a room for filming one thing, you're right. There's a person like monitoring the audio and a person monitoring that person

and a person checking the lighting and a person watching behind the scene and like five people giving their, it's nuts. It's nuts. It's just crazy. I cannot believe some of the setups. This is nothing in comparison.

I know. I know. But no, I like your approach and that's what I've done for my channel as well. Yeah. It's one camera. We don't even have lights on these.

We don't even have tells on the lights. People care about the content. And that's what I always tell people. I still get people coming to me and being like, I'm going to make the best car channel ever with 4K drones. And I'm going to do all this.

stuff. And like I'm always encouraging of people who say this to me, but like you're not going to see a return forever. And it sounds like you're going to spend a lot of money to not see a return. And also, I just don't think that's what people are looking for necessarily. I think that people want content. None of that stuff matter. If that stuff, if you have content and that stuff, it's great. But like, that will not get you anywhere. You need to have something that people want to see. That's where it all starts to me. And if you want to pad it after that with some of that stuff, then that's something, I guess. I'd say that it's good. It's, it's. It's, It's good to end it there unless you had a little.

Thank you, Doug. Oh, no. Nice to meet you. Yeah, nice to meet you guys. Thank you so much for doing this. Yeah. I've been looking forward to this since we first got in touch when I bought the GT. Yeah.

And I can't believe today is the day. I know. I can't believe my God. I'm so glad. We did it. We did it. Thank you. I'm glad.

I'm happy to be here. I'm excited for this to post. Guys, we'll link to your channel down below in the description. I'm sure everyone, you don't need an introduction. But anyway, all your info is down below in the description. you guys got to subscribe you have to do it and hit the like button get a free stock down below

and until next time thank you guys thank you