The Iced Coffee Hour - Revealing The Dark Secrets Of The ULTRA RICH | Daniel Mac

Episode Date: June 27, 2022

Daniel Mac is a famous tik-tok star who pioneered the "what do you do for a living" trend. Well today it's our turn to ask him his famous question and not just ask what, but how, this famous tik-toker runs such a successful business. EXCLUSIVE NordVPN deal - Try For FREE: https://www.nordvpn.com/icedcoffee Check out the Patreon! https://www.patreon.com/icedcoffeehour  FOLLOW DANIEL MAC: https://www.youtube.com/c/Itsdanielmac GET YOUR FREE STOCK WORTH UP TO $1000 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham  Add us on Instagram:  https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_p... Official Clips Channel: https://www.youtube.com/channel/UCeBQ... For sponsorships or business inquiries reach out to: [e-mail] MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ Audio Equipment Used In Podcast: Rode NT1, Rodecaster Pro The YouTube Creator Academy:   Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF  For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome back to the Ice Coffee Hour. This is Daniel Mack. So far, this podcast, I would say has made $50,000, not including sponsors. No, wow. That's under. Yeah, that's very rare we get under guesses. Significantly under. Oh, significant. Well, I wouldn't. $225,000, $851.59. Okay. Because the brand sponsors, I feel like, are what, pull a lot of it. Is that not true? It is true. Yeah, the brands definitely help us out a lot. Thank you, brands. But yeah, thank you so much for coming on, Daniel. We really appreciate it. You guys, I'm sure if you're on TikTok, you've seen Daniel. anywhere. Gosh, you show up everywhere. Like, you can't get rid of you, man. I'm on Facebook, I'll scroll, YouTube shorts, I'll scroll, Instagram, I'll scroll. You come up for me every like 10 TikToks. There's one of you. Oh gosh, I hope that's a good thing. I hope so.

What do you do for a living? What do you do? And then they give off an answer. How did you get started doing this? And how many views and followers did you get so far from doing this? Like across the platform? It's got to be more than 10 million. monthly view count across all platforms. I don't know. I mean, it's got to be crazy.

It's got to be crazy. So on YouTube, I just crossed a billion views. Oh my. That's YouTube alone. Gosh. TikTok's a couple billion. And now,

though, I'd say I think I have like 17 or 18 million followers across all platforms. So it's really crazy because, I mean, I was working in finance prior. I graduated college, freshly out of college. And I moved to Dallas, Texas to do a job in finance,

like financial advising for Charles Schwab, the brokerage firm. And I had never done content before. I wasn't trying to be a content creator. I was like content creation is out for me. I was going to work like a desk job in finance for the rest of my life and be happy doing that. But then I just filmed a video because I had an idea over the summer.

I was like, where, like, how are these people getting these cars? And I wasn't even the biggest car guy is the thing. People assume I'm like the wizard of all things cars and now I'm really good. But at the time, I was just kind of a moderate fan that you'd say. So I filmed the video and it went crazy. My first post ever on TikTok had like 20 million views in a day. And then I had a million followers. on TikTok within a week.

Explain what that video was. Where was it filmed? Okay, so it was in Dallas, Texas. I was with my friend Grant, and we were in, like, kind of a fancy hotel area, literally hunting for cars because we came up with the concept,

and I saw a Ferrari just pulled up at a hotel. So I asked the guy, hey, what do you do for a living? And he says, I don't even remember now, something like, I'm a doctor or something like that. And then we see another guy, he's in an Audi R8, and he just drops, you know,

some general life advice. But then we see a guy in a Lamborghini Huracon, and he looks really, like, fancy or just interesting. So he pulls out of the hotel and we start tracking him down the road and go like eight blocks. We roll up to his window

and he looks over us with shades on after I asked the question. He's like, I sell drugs. And that was the video that like popped it off and I didn't even expect it at the time but I post that and it just went absolutely crazy. I had no idea. I was refreshing my screen.

Like what the hell? And all my friends and family didn't even know it was me for like a month or two because I never showed my face. How did you evolve from that? So you obviously knew pretty quickly like immediately you had a good concept.

So what did you do after? You're just like, let's keep repeating this. Yeah, I mean, people say like find your niche on TikTok, which I think is really true. But I'm like basically I was surprised that I thought I had like two or three videos with it. You know, I thought like after, you know, one or two people would stop caring. But I think people are always going to be interested in like how to get wealthy, obviously. But I started branching out into other stuff. So I started doing yacht content.

Like I'd go to Miami. I'd like break into these yacht yards in Miami like where you're not allowed to be with some of these like really, really rich people. and I'd ask them on their ships like hey what do you do for a living and sometimes they invite me on and we go like on a yacht party or something like that like Miami's crazy like that but uh we started doing like cribs like cribs like mtiv cribs and we'd go check out people's like 40 or 50 million dollar mansions and I'd ask them what they do and um they'd tell me and we'd check out their cool collections and interviewing people it's such a broad like phrase like what do you do for a living that now I can sit down with like people that are in various fields and I can ask them how do you get wealthy and it just keeps keeps on evolving essentially yeah That's incredible. Now, how often is it that you get like a really negative reaction? It's funny. I just posted a video of all the negative reactions I've ever gotten. Yeah, that one's funny.

I'd say it's rare though. Like it's every, I don't know, one in ten, maybe less, like maybe one to five percent of the time. It's normally not at like a car show. I'll go to car shows and everyone's like, they know that I'm going to be there or like they're in the car community so they want to show off their stuff. But I'll go to like rodeo drive in Beverly Hills and you'll get some wonky characters out there. But sometimes people just like yell at me.

And I used to not like it, but now I love it because it's even better content. Right. Yeah. What's some of the best advice you've gotten from these people? Well, I mean, and you probably love this one, but real estate, number one. I mean, people ask me, like, what's the most common job that people are in? And it's always real estate. Commercial real estate for the real ballers out there that, like, have, you know, like yachts and whatnot.

They're always in, like, huge properties. But in general, real estate, get into that, it's never too early to buy a property, regardless of what the market's doing. People tell me that all the time. A lot of people are in various industries like tech. That's kind of where you see like the new money. McLaren drivers, not to stereotype certain car owners, but tech for sure.

And then you get like the basic like follow your dreams, kind of people that don't really know what to say. But I'd say investing is obviously number one. And I kind of knew that with my background a little bit, but everyone invests that has this kind of money. Like you literally can't be wealthy by just having like a salary is what I've learned. And then also owning your own business is the other big one.

So I'd say like real estate, own your own business. Because there's only so much money you can make, like as a doctor even. Like you're capped out at what, like 300k a year or something like that? Three to five depending on it. Or if you private practice. Yeah. Yeah. So how long did you do the financial advisory stuff until you decided to quit that and do

TikTok and like content creation full time? So I was doing it for nine months, I think. So I wasn't like a master or anything like that. I've been fascinated with finance my whole life. So I was always interested in it. but I was doing that job for like nine months. And it was awful when I was doing it because not because of the job itself. I was really interested in it.

And people would be like, hey, like, good thing you got out of that desk job. I actually really liked it. I thought it was cool. And I'm interested in the stock market and stuff like that. But I was basically from the start of the job also simultaneously doing TikToks and whatnot. So like I'd finish work. I'd do like a normal nine to five. And then right after work, I would immediately jet on over to like some populated like

wealthy area like a mall or whatnot. And then on the weekends, I would fly out to L.A. because I didn't live there yet. So I would basically be working like 100-hour weeks because after work I would be editing or reaching out to people or doing like brand-deal stuff. And then on the weekends, I was filming non-stop while also doing the regular 9-to-5. So it was quite the grind. And at some point, I remember I was filming with Parris Hilton in L.A. while still doing this normal job. And I woke up that morning and was just like, I'm quitting my day job. Like I was just with Parrisilton. I got back at 8 a. or late in the night. and I just woke up and was like, this is it.

I'm putting in my two weeks, which was really scary. Were you making more money on TikTok at that point? Yes, yeah. I was pretty conservative with it. A lot of people are like, hey, like, you know, it's pretty stupid to move out to L.A., and it's like the city of broken dreams, essentially. Like, people go out there to do acting and whatnot and they fail.

But I was making, like, I think, double my annual income at the time. And I had like seven or eight million followers on TikTok at the time. So I really could have quit earlier, I think, but I didn't want to be that guy that, like, moves out there. and then has to move back or, you know, what's the job? What did your coworkers think about this? They know. Yeah, they knew.

Yeah, I kind of had to keep it under wraps a little at the beginning. You had to declare the income to your job, but I was like a little late on that. And they were just like gobsmacked. Like they, a lot of people didn't know it was me because I didn't, I didn't show my face and videos for like six months. So even my fan, like friends basically were like, I see this Daniel Mac name popping up here and it matches your voice. Like, is this you? And I just had to be like, yeah, it's me. And then I started showing my face a little.

more of it. Everyone was shocked. Do they, now, did Schwab have, have an issue with you having, like, a presence outside of them? Couldn't that be a liability if you did something and then they're like, well, he worked at Trowell Schwab? No, definitely. Yeah. I mean, it was, they were really good with it, though. I had a really great boss at the time. I think it could have gone way differently in any other circumstance, but they knew about it, but it was getting, like, hairy at the end there. So, which office was it? It was over, and it was north of Dallas. So, the Frisco or now Plano office. Okay, got it. Okay.

But at the time, we were worked from home. So I never actually went into the brand new facility ever. Can you say about how much you were making right at the time of quitting from both sources? Yeah, yeah. For the first, it was a two-year program. So it's like you're getting your brokerage licenses and whatnot. So you weren't making a lot at the start until you actually became a full-fledged advisor. But I think it was around 55 or 50.

So like just kind of standard out of college job. It would have amped up, though. So the thing is I always want to do advising. That's why it was kind of a difficult decision. And I think out of like once you're two years out or so with your own book, you'd be making like around six figures or maybe you're slightly under at the start. So that was something I considered. I was like, well, this is what I want to do long term for 40 years. What's a little payoff here quitting my job for a couple of years potentially?

But on TikTok, I think I was making, well, what really happened actually was I got my first Snapchat check in the mail. And that was $20,000 just off of two videos. It was probably my highest, one of my highest paid videos at the time. but at the time, I just expected it to be like a couple thousand, like $2,000. I remember getting the email. I was sitting in my apartment on the phone with my mom, actually, just talking about my job and whatnot. I open up the Snapchat email and I see like an invoice or whatever to me for $20,200, something

along those lines. And I just was like, this is a mistake. Like this can't be accurate. So I reread it. And that was with a 50% cut from Snapchat. So originally it was like 40,000. I generated them in ad revenue. And then after this, it was 20.

And I was like, oh, like, I've done two videos this month and it did this much in revenue. I'm quitting my job. And then I went to Vegas or LA the next week. And that was Snapchat Spotlight. That wasn't like the actual tiles. No, it was my show on Snapchat, not Spotlight. I missed the train on that. Oh, wow.

Yeah. People could have made a killing on there. I know. Yeah. People were reposting my videos on Spotlight and making like millions of dollars. And I didn't even know at the time. Yeah. So for those that don't know, Snapchat launched this program to try to like have a TikTok

type competitor where it was like a feed and you could post on there and they had a budget it was one million dollars was it per week per day at the beginning oh my yeah a million dollars per day that they were allocating towards the the highest viewed creators so people were repurposing your content and then making like crazy yeah slimy yeah people made millions like cam casey's um yeah he's like their case study essentially i think he made like three million dollars off of like 10 videos or something on spotlight how do you go from filming on your phone to then meeting all these celebrities I mean, it's DMs on Instagram is how I started out. So, like, I, there were a couple people that were really cool at the start when I had, like, low follower account, like low, but like a couple million on TikTok.

So, like, I would just DM them out of the blue. And this is for, like, later in the game when I was doing more skits. So I originally was running up to people, like on Rodeo Drive, like Janis, like the NBA player, I just got him in a random video. Jason DeRullo, I just literally got him out of gas station. When that was random, I thought that was planned. No, not Jason DeRule. So some of the skits are like, I want to do that. I want people to know their skits with some of these celebrities.

I'll literally put like hashtag skit and people will be like, this is fake. And I'm like, yeah, they're playing a part here. But some of the beginning ones that we're doing were all legit with the celebrities. Yeah, that Jason Derulo one, it's like, who just sees Jason DeRulo at a gas station? Yeah. But did he know you from TikTok? I assume so.

Yeah, I mean, he was in Tarzana when we filmed it. And we were out there shooting kind of like a real estate like crib style video. We pull over to get gas and Jason DeRullo was like his house is by there. And he was in a green hurricane. So like we pulled off, you know, essentially to go. check it out and Jason DeRullo is just chilling there but he must have known I think he's just chilling but let's say but how nerve-wracking was that for you to go up to Jason Darula and say hey what do you do for a living dude I didn't even know but was him at the

very start but it was crazy with some of these celebrities I've met like I've done what do you say he said I'm Jason DeRuel for a living that you're serious yeah yeah I'm Jason DeRuehlo yeah that's a boss man when you just say your name you're like oh okay I get it he's one of the coolest guys we We filmed another follow-up, like, skit with him in Saudi Arabia. And the man is probably one of the most genuine, like, A-lister's you can ever meet. Like, he's also really tuned in with, like, finance. He is.

Investing and all that kind of stuff. Yeah. Yeah, we communicated briefly. Actually, it was like 20 minutes where he wanted, he wanted to do something in the finance space online. And one of my opinion on that. I was like, the entire time, Starstruck, just to be like, he's calling. I dropped everything. Oh, he called you?

Yeah, he called me. Oh, okay. Yeah, I was like, he's calling right now. Oh, wow. Yeah. Yeah. So, so nervous. Yeah.

It's like, we've done like Helen Mirren for a brand deal and like Richard Branson, like Logan Paul, like people like that and you're just like, okay, like, don't be nervous. Are people reaching out to you at this point being like, hey, do a video or I'm trying to promote something? Yeah. I mean, all the time. It's just like a fine line between letting people know. Like I don't want people, I don't want to do too many of them because I don't want

people to think that my videos are like all fake and stuff like that. So like, that's why I'm like, I make it apparent where I'm like, if we're doing something with a celebrity. I want people to know it's like a skit. But then sometimes you just run into them, you know, out of the blue, especially in L.A. It's crazy. Do you worry that you might have challenges long term with the same format? Oh, definitely. Yeah. I mean, people are like, do you think you can do this forever? I don't, I'm not like stupid. I feel like there's no way that the trend could keep up for years and years. I'm surprised it's kept up this long. I think people are just genuinely fascinated with like how to acquire wealth. But I think it's obviously I need to adapt and change and do

different stuff, kind of like what I've been saying with like houses, cars, all things luxury essentially, but I also want to move more into the investing sphere as well and really like sit down with people and find out like really like what do you do for a living and like how did you get this car, this house in a way that like a TikTok can't actually encapsulate like 20 seconds. So your TikToks are mostly entertainment value. Like you go up to people that are driving these expensive cars, ask them what they do for a living. And that doesn't really provide like how much insight as so as to like how they got to where they are.

Right. But didn't, aren't you starting something where you can go more long form with some of the people you're asking? And you can talk about like the actual process of becoming an anesthesiologist or like a singer. Yeah, yeah, exactly. It's more long form, I call it kind of midform content. I don't know if that's a real word, but like five to six minute video and podcast style like audio video. I have it on my Snapchat show essentially where I sit down with people. Sometimes I've been more lewd, you know, we've had like an only fans model on there.

But it is interesting stuff. Like the only fan. industry in general is like there's managers going on and there's like a lot of stuff on the back on the background that people wouldn't expect yeah um and it's kind of like a you know just a monster empire that people don't really realize so just cool interesting occupations that you wouldn't expect but then also anesthesiologist doctor like really what is your path to getting to this point that's what I want to do more of is the more of the long form you would do so well if you asked somebody what do you do for a living and then doctor can you give me five minutes of you

your time just to talk about this. And just like an impromptu interview on the street. I don't think like a fancy podcast set up or anything like that. Just on the street with a mic just back and forth five minutes. I think we do so well. Or in the car with them. Yeah. Of you driving in the car with them and they're just telling you their life story.

I think that would do so well because it's like you're picking a random person off the street and hearing their story. Yeah. It's not like filtered. It's just like whatever they say. It's like raw. Yeah. Right.

We've thought about doing that with people in in cars and whatnot. I mean, it's kind of like comedians in cars getting coffee, but like the actual like more serious version of that. Like I'm in their Lambo. I got them in a video maybe previously or whatnot. Like let's drive around in their car that you saw them originally in. And let's find out like the real like details on what they did. But I think that's a really good idea.

Yeah. Just I'm outside of hospital and someone's in like scrubs. And I'm like, give me the real like. I think he did so well. You know what? Who did that? Did it great was Dead Mouse. Where it was, what was it?

He took people in his McLaren and would go and get coffee with them or go to McDonald's with And just him having a conversation as they drive to McDonald's or it was like a fast food player, or Tim Hortons, because they were in Canada and then they drive back. It was so good and they were like 30 minutes. And it was just him just unfiltered. You see the guy getting in the car and they just drive. It's really cool. I think if you did something like that, it would do incredibly well.

It sounds like a really good idea. Yeah. Also another thing to consider is, do you know like the TikTok salary transparent street? Yes, yes. They came out and they exploded. Like in the past month, I don't even know how many followers are having more. It's like 800K or so, 750. But every single video that they put.

post just pops off and it's basically this girl that travels to different places and she goes up to people what do you do for a living and how much money do you make and she just does it over and over and over again and people just like eat it up on ticot and i think if you could somehow incorporate also like revealing people's incomes like for example you see someone like a benty bentley and you go up to them oh what do you do you do oh i'm a doctor how much do you make and then i'll have to do people lie i think a lot of people have seen the videos and they have like these because some of the responses are insane like and people are like okay this is like there's no way they actually do that i think a lot of them are expecting like me to maybe come up to them at some point. I mean, people will be driving around

in like L.A. and they say that they've had like 30 people walk up to them and ask them the question. So that's why people go, oh, you're the guy or like, are you the guy? Because I don't show my face always. So they're like, is this another person coming up to me or is it like the real person that started it? So yeah, and it's happened to me before. Like I've been driving. I've had like rental cars in Miami or L.A. for the day. And I'll be driving and I'll be like at a stoplight and people will roll down like their windows and be like hey what do you do for a living and I'm like I'm the one that does that thing and they're like what the hell it's it's pretty cool yeah so what do you drive I drive right now a Tesla model three kind of anger some car people but I just ordered a

Porsche GT4 great car it'll be here in September looking forward to bringing it out on some canyons how much of that cost you you getting at it sticker I think so yeah from Porsche Dallas shout out Porsche Dallas but um they basically it was like a seven month wait or like 50k over like 100k over to get it from anywhere else. But I think they're pulling for me essentially if I do some kind of promo and show it off and whatnot. But yeah, I mean, I wanted to get a car because I kind of, you know,

I feel like me and you are pretty similar in that front where I didn't want to get something that was like crazy out of reach at the moment, but I still needed to get something that I could bring around to like car shows. And as like the car guy... It's a respectable car. Yeah, it's like an investment too

to get a car like that. I feel like I can't be driving around like a Model 3 forever as like the guy that's filming all these videos with cars. And you could daily it. If you really want to, wanted to drive it, you could drive that thing, like 30,000 miles, no problems at all.

Yeah. What's your favorite car that you have? The Tesla Roadster. Oh. Yeah. That's your favorite car? Favorite car. You drive like bar.

What? I thought you were going to say the GT? No. No, no, no, the Tesla roads. I'll take the Tesla out way more than I'll ever take the GT out. Really? Yeah. Oh, my gosh.

It's the original? That one is the 2010. Oh, okay. I mean, Tesla's just drive, like, they get a lot of hate because people are just love them so much because they won't stop talking about them, but it's because they're so good. like I'm obsessed with my model three. I noticed you're also wearing that watch. Now,

I remember seeing like when that video came out, you went up to a guy in a fancy car. Do you remember what car it was? It was a Audi R8 and red. Yeah. And you went up to him, you're like, all right,

I have a watch dealership or something, right? Yes. And then he brings you to the dealership that he owns and he gives you a watch. Yes. It's one of my best stories, actually. I'll tell you it.

So it's this guy, Timepiece gentleman. He's in Dallas and he's like a watch broker, basically. I think he lives in L.A. now. I get him in a video. It's like my fourth video I've ever filmed or maybe third, like one of my first initial shots.

And I just say, hey, what do you do for a living? He's like, I'm a watch broker. And then he shouts out his Instagram. And normally now I wouldn't add that portion with the shoutout because people would think it's like a paid post. Like today I probably wouldn't have done it. But back then, I remember I get on the phone with my roommate and he's like, yeah, just leave it in. Like, maybe something cool will happen to you. And I was like, okay, fine.

And then I post the video and a day later I get like tagged in a bunch of stuff. And I still don't have like really any followers. This is on Instagram. So I had like no followers on it. Instagram at the time. And everyone's like pointing me to go to his page. And on his page is him holding a Rolex bag. And it's like everyone get Daniel's attention. I want him to give him a gift for shouting me out. So I'm like, okay, there's no way this man's about to give me a free Rolex for just shouting him out in a video. And the video did decent. It got a couple million views, which is

solid marketing. But I'm like, okay, let's find out what's happening. So the next day I meet up with this guy after work, he gives me a roll at this Rolex. It's a date just. Can I see it? Yeah, take a look. 41 millimeter, I think they go for like 12,000 now or so. Jubilee, band, all that kind of stuff. Want to go electric without sacrificing fun? That's the Volkswagen ID4. All-electric and thoughtfully designed to elevate your modern lifestyle. The Volkswagen ID4 is fun to drive with instant acceleration

that makes city streets feel like open roads. Plus a refined interior with innovative technology always at your fingertips. The all-electric ID4, you deserve more fun. Visit vw.ca to learn more. S-UvW, German-engineered for all. Great color. Oh, I like, you know what's funny? I got the, uh, almost the same thing.

Oh, really? Yeah, it's a different, uh, different dial. Oh, got the same size? I think mine's a little bit smaller. Yeah, mine is the different bracelet. Yeah, yeah, yours is a smaller. Yeah. So the jubilee, man, yeah.

It's even more expensive, too. So I'm surprised he, like, because the, the bezel, it's like a fluted bezel. Yeah, it's a white gold. Yeah. Yeah. go, Jack. He bawled out on it. Wow. And then he filmed the video and he posted it and it got him so much more business by posting it. Like, this guy's like a genius that he said he sold like 100 watches because of the video. Wow. I believe it though. Yeah. When did you post the video? What year? This was,

giving me like a rough. It was literally like two weeks after my first video. So it was like mid-September of 2020, 2020. Yeah. Okay. So the watch market was going crazy then. And so you posted it at the right time just as the market was taking off and everyone was buying watches like that. And he was in the right spot at the right time. It's a genius. Combined with your promotion in a way, just not even thinking about it. Yeah. I had no clue. I was just like, oh, let me post this video. Yeah. But first, we got to thank our sponsor, NordVPN. Graham, I was at the airport recently and it looked like my laptop got this cool new feature. I got all these ads that started popping up and it said someone was collecting all my data for me. That's not a cool feature, Jack. You really got to make sure to secure your network

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Have you seen much, like, external benefit from approaching a bunch of really wealthy people and asking what they do? I mean, just crazy connections. Like, every single person I interact with is wealthy, like, because they're all just driving these crazy cars. Some of them, I mean, I don't know. A couple of them are rentals, probably. I've asked people, and they've been like, yeah, this is a rental. So they're honest in that fashion. But just like the crazy connections, like I'll go to, I'll believe, like, I know people in every city now.

Like, if I go to Miami, like, there's people there that have yachts and they're like, come hang out and do this thing. I'd like if I started a business, I would have a lot of, like, wealthy people that could maybe help pool me money or I could work with. I don't see myself going back to like a nine to five anytime soon. It'd probably be like my own business with people that I've met that are wealthy. I'm curious if you could put a price tag on your connections. Like when you think of your network and how much that's worth.

worth, gosh, what do you think? Man, if you were to like buy that network, someone who's a 10 million bucks, $20 million, like it, the people that you know at this point are worth more than you would probably ever make, just having those connections and having those friendships. It's crazy.

Yeah. I mean, like, it's, I got to do something with it, though. People tell me that all the time. Yeah. Oh, you have all these crazy connections. I'm like, I don't know what to do with them yet. Not like, you know, I use friends or whatnot as like connections only. But yeah, I feel like in the next, you know,

couple years or something. Some of these people I've met will come to like be really cool, either business partners or life advice people or whatnot getting into fields. Do you plan on doing something like that, like creating a new vertical or do you plan on continuing going in the content creation route and building up a social platform like that? I think maybe both at the same time. Like I'll do the content creation as long as it's still making me a lot of money. But because I mean, people like you can make so much money doing content way more than people would expect, honestly, but I think also at the same time while using my platform, I would start a business and build it up, but it's not as easy as people think. I mean, like, to even promote like a merch line and

stuff like that, people see like, oh, you have 1.7 mil or so on Instagram. Like, if even 1% of your audience were to buy a shirt, then, but it's not always that simple. So yeah, I think it just depends. Yeah. Yeah. Now, you were mentioning earlier about like car stereotypes. Can you share any of those. It's like the tech people go for, uh, you know, McLaren's and then flashy people go for the Lambos. Have you noticed something between cars that? Can you share that? Yeah. Okay. What have you noticed? Yeah. Well, I mean, you got the, the classics, like Rolls-Royce people. I never can even get them in videos because their windows are always up. It's always a miracle if I can film that. But Bentley, especially Rolls-Royce, you got the old crusty people every time. Like they're crusty,

they're old, they don't really want to talk. Sometimes they're spirited old fellas, but uh, for the most part, it's like crusty white man in the Rolls Royce. Or like, yeah, they have a driver or whatnot. And then you have like Bentley people. They're kind of usually like older as well. They're like 60, 70. That's pretty standard. Usually kind of friendly, but also kind of alongside the Rolls-Royce train.

And then you have Aston Martin people more like fancy. They're not really like flashy. So a lot of the times the Aston Martin people won't want to tell me exactly what they do. But a lot of them are like lawyers. I don't know why. Yeah, I can see that. I know a lawyer within Austin. Yeah, me too.

I know a couple. Yeah, it makes sense. And they're, yeah, they're kind of private normally or like businessy, like in some kind of business. Then you have the McLaren people and they're like young, new money. Like they're usually in tech. They love getting the crazy colors on them and they love whipping around rodeo drive with their windows down. Ferrari is harder to kind of get a hand on.

Ferrari is difficult with like who they give cars out to. Like they'll sue people all the time. you can't modify them. So you normally get like an older crowd. And Ferrari won't even sell you a brand new Ferrari. You have to like go through there many hoops of ownership and weird rules and signing the life away. And then Lambo people are also kind of like McLaren people. They're usually like younger money, kind of anti-Ferrari.

So you usually be younger than Ferrari people. The Bugatti people are never responding to me. Like I've literally gotten like maybe one or two like Bugatti Shirons or something like that in a video. Anything above like a million or so, they're private people. I don't know why they come out to these car shows because people can see what they look like, but it's usually a never, they just won't do it. Usually I've noticed it's royalty,

or sometimes it's something illegal. There was one, there was a big issue years back, this must have been almost 10 years ago, where there was a guy who disappeared with the Bugatti, and he apparently had ties to like the Malaysian mob or mafia or like some ties like that, and he came to the U.S., brought all this money over and betrayed one of them,

and then he just disappeared. Oh, really? Yeah. It was a big thing in the car community back then. Oh, wow. And this was in Beverly Hills. Oh, really? Yeah, or he was, he was offed.

Oh. And like, oh, maybe that was it. I think he was offed. And people were like, and then all the rumors started to speculate that he was involved in something he shouldn't have. Oh, I mean. But there's some, like, crazy,

usually go in, like, that sort of space. Yeah. For the crazy ones. It's happened to me. Like, I've gotten, I guess this is public info now. I don't really always talk about it out loud. I don't, I think I'm fine. But basically I got some guy in a video in a Ferrari and he's with this like girl who's like an Israeli citizen and he's from Syria or his dad was from Syria.

He's like on the FBI's most wanted list and he's like banned from America essentially. But I get him, the son in America. I post the video. They're acting kind of weird. They're like we're students or I'm a student and I'm like student driving a Ferrari must be a really, you know, I don't even know what you say to that. Like you're a student. And then everything seems fine. So I post the video and then I get like.

hit up by all these organizations, like, and they're like, we'd like to interview about this person that you interacted with. And then I finally get a link to an article because it's trending on YouTube. It gets like 5 million views on YouTube this video. I think it may be gone now, actually,

so I don't know what happened there, but it's like Playboy billionaire son of Syrian FPI most wanted, spotted in Rodeo Drive with Israeli girlfriend, like press, like Vice News or like Forbes or something, make an article. And I'm like, oh my gosh, I didn't know. So I don't know who else I've got

You had him, man He was right there Yeah So I think he's all good I think it's his dad Oh my Do you feel nervous about like your own safety Or anything from that

Or were you fine I mean I don't I feel like it's like a genuine I don't know That's why I said I haven't really talked about it much So you guys might be some I think you're fine

But yeah Yeah it's not like he got the guy Like the fugitive himself No And the video's already out It's not malicious So like I would feel like

If you were out there To try to expose them Then you could be in danger But the fact that it's a one thing and like you're doing it to everybody. I don't think you're at risk. There's a bad place, you know, to film, wrong place, wrong time for him, I guess you could say. A lot of really wealthy families, by the way, will come here and they'll take like one class at UCLA and they're a student. Yeah. And so they've seen a lot. A lot of people from like Dubai, Saudi Arabia, I'll get like

the ballers that are on rodeo drive and they're driving every single time I see them. They're in a new car and it's like a lot of royalty. So yeah, that's like, that's probably like five percent of the people I get on rodeo. Yeah, I rented a house to a guy like that, and it was $50,000 a month, but it was just for his friends to stay there because he rented out the Beverly Hills Hotel and, like, an entire floor for him and his family and the assistants and, like, you know, all of that, but this house was next to the Beverly Hills Hotel for his buddies. Really?

It was insane. And what they'll do is they'll take their cars and they'll fly them down. And then they'll be able to park them on Rodeo drive or outside of the Beverly Wilshire Hotel. Wow. And they, like, cargo, like, fly them? Yes. Whoa. Okay.

They'll just show up one day. And the thing is, they'll have, like, multiple people just to drive these cars around so they could park them all outside of the hotel. Oh, my gosh. And then they just walk out and they'll pick which car they want to drive. It's insane. I was just there at the Beverly Hills Hotel, like, two days ago. And I'm just looking at all the cars that are there. And it's, like, 50 super cars.

Yeah. What's the other one that's really good? The Peninsula Hotel. There's basically all those hotels there, you go to the valet and guarantee there's something worth a million dollars there. Yeah. Nutty. It's crazy. I'm just the amount of wealth. And I've gone to a bunch of different cities, like Miami, Vegas, LA are like kind of like the hotspots. But like L.A., you get like the people that are like really truly wealthy and they're just there, you know, Beverly Hills style.

And then Miami you'll get like the people that are like the Bitcoin ballers out there. I call them. Like they're like the new, it's like the Bitcoin city now. Like when I go there, you got a 50% chance of running into like a crypto bro in Miami. So it's super interesting. Oh no. Now they're trading in their Ferraris. Speaking about crypto, have you ever tried to ask like people in normal cars? Because we know somebody that Dogecoin millionaire and he drives like this very unsuspecting car. So have you ever for a day tried like, you know, the corollas or the preys? Just to see like what you would get.

People have told me to do it. People say do it with bad cars. So that's one thing. And I was going to do it at the beginning. But now I feel like that would come off like really bad. But I think that's an interesting idea with like just regular people. like regular people, like regular cars, just kind of getting like their life advice and whatnot.

The thing is you'd have to ask them how much money they make. Yeah. Because you could find somebody and be like, I own my own business, but you don't know if it's like, you know, $20,000 a year business or $20 million a year. If you ask how much they make and they're driving a carola, how much you make $5 million a year?

Yeah. Driving this? Yep. You have the buffets out there. Yeah. Why waste money on a depreciating asset? Yeah. That's what you would need if you could just ask them.

How much money do you make? Yeah. Yeah. It's like salary transparency. Right. And that's also a good way that you could always transition instead of what do you do for living. How money do you make? Yeah, yeah. And I just, I think it depends on who you get. Some people might be like get out of my face, very rude. But some people love it. No, literally. People say I'm like an undercover IRS operative. I don't know if I've ever exposed. I bet you have. I'm sure. Like, okay, you're being audited. Well, you were in this viral video of you driving a Lamborghini. Like where to get this one? And you claim your job. Yeah, exactly. Yeah. But are you tax returns? It's $10,000 a year. I've ruined thousands of life. Yeah.

You could have so how have you been able to turn this into a business? Because I'm seeing some people off camera here. And how much is involved behind the scenes to do this? I mean, there's a couple layers. I keep it. So I have my agent, Steven. He's over here. Shout to Steven.

He helps me do brand deals. So anytime I, so I guess I'm like my own manager, Steven's the agent. So a lot of like TikTok people will have like their own manager completely and they'll handle like their email, like their day to day, stuff like that. So I'll still get like inbound emails to my email. I'll take a look at it. whatever. I'll pass it along to Stephen. He will do all the negotiating. And forgive me if I butcher some of what you do. But he's the negotiation man. Like before when I was without Stephen,

who works at CAA, they're one of the biggest firms in the world. They're the biggest, maybe, I think. Yeah. They, I would be negotiating myself and I'd be like, oh, you know, way undercutting myself. Like my first couple brand deals I was doing was like $5,000, $15,000 or like $10, stuff like that. And it was like just was way low. This is right when I was first starting out. like with my account, so I had a couple million, but still like getting sizable view amounts. So then Stephen will like negotiate with, you know, the brand. You know, basically try to up it to whatever we're comfortable with. A lot of the legal on the background is huge.

All the fine tuning of documents and redlining and stuff like that. It's back and forth for like sometimes up to months and whatnot. And meeting with the people, you know, your FaceTiming with them or WebExing, excuse me. Setting up with the video idea will be making a script. So sometimes I'll jump in there. and once the deal's been set and all the other stuff I'm forgetting about is done, then I'll make a script, and then that'll go through redlining and approval. And then once that's done, then you finally can shoot.

And then there's the edits after the shooting, and there's always a million of them. And Blake over here is my producer, and basically once you shoot the video, and we think it's good, we always think it's good and we make it our style. Brands have certain tastes, and they want it to be perfect to what they want to do for their marketing. So we'll go back and forth, sometimes like five or six times, you know, a different edit. And then that's when the video is posted. Yeah. Give us an example of a brand.

How do you integrate a brand and what do you do for a living? I mean, it's nice because it's such a broad topic. So, like, what do you do for a living? Could be associated with, like, any brand. Like, I could go up to someone in a car and they could be a representative of the brand. Or like, I've gone up to, like, BMW, for example, I did a video with. And they had a brand new electric car that we shot with. And they have a professional BMW driver in the car.

He's like, get in, man. Like, let me show you the car. I'm a race car driver. So you can, like, you can use a, pretty much any occupation. It's so broad, and I didn't realize how good it was when I made it. I just, you know, essentially filmed the video, but it works for pretty much any situation. That's true.

I didn't think about that. Yeah. And I've seen those videos. Yeah. That's interesting. That's a good spin on it. I really like that. It's just so broad.

It's like I didn't realize how good it was for how broad it is. Yeah. Yeah, I got lucky with it. I guess you could say. And walk us through like an average day. How many hours do you work? What do you work on? I work more than people would expect.

I think people with TikTokers, like they say, you know, you're not just doing the dances in front of the camera. Like I hopefully will never have to do a dance in my life. But I'll wake up in the morning normally. I'm a night owl though. So sometimes people will be like, oh, you wake up at 10.30. Like you're lazy. But I stay up until like three or four sometimes like working.

So my whole schedule is a little shifted. But usually I'll wake up like 10, 10, 30 or so. I'll check my email normally first. So now Steven and I will hop on a call and we'll be discussing like what a brand wants or, you know, we'll be reaching out to brands or they'll be reaching out to us. I'll usually start filming something during the day. Like weekends are my film days, so I'll go out to like a car show, go to Rodeo, wait around for like six hours for something interesting to happen.

If I'm not filming like an ad or doing, tracking people down like literally on the street, then we'll be like editing videos or, you know, posting is really what takes up all my time. Like I've managed five platforms and I do, I post everything myself. So like I'll wake up in the morning and say I have one video. I'll basically stack the videos in order of what makes you most. money. So Snapchat will be first. Like you'll see everything on Snapchat a week prior to anything else. And then Facebook. I got to do that, Jack. Hear that? Yeah. Snapchat, Snapchat's where it's at. And I don't want people to see it on TikTok and then skip away from Snapchat. So it's kind of like

a funnel of Snapchat, Facebook Reels, which is newer. And then YouTube and TikTok and then Instagram, because they don't have me in their Reels Fund. So thanks a lot of Instagram. You know, in the Reels Fund? No, I know. I'm even in the Reels Fund. I, they don't like it. I haven't posted Reels. That's the crazy thing. They just, they never invited me. I think because I post every day, they're like, why give them money? So it's super screwed up. I don't have an Instagram rep. But, um, so Instagram's on the bottom. And then basically all day long, I'll be like, I'll go through all five of those and sometimes I'll post five posts a day. So you're getting the captions, you're replying to people to get engagement up, um, and all that stuff promoting it on your stories.

That's what takes up like 40% of my day is just getting all these posts on and then monitoring them, commenting to them, um, and making the thumbnails and all that stuff. So you've got this down to a science now, like what to post. Do the captions matter that much? I'd say so. Oh, captions on screen. Yeah. Oh, for sure. No, no, I mean the captions on like, like below an Instagram poster with a description. Oh, like the actual caption. Yeah, I'd say so. I think it's, I think it's important, you know, but I wouldn't say it's like the end all be all. I think hashtags also aren't that important. I don't know if it helps too much with like, I don't know. I mean, I feel like you know for YouTube more than me, but my number one recommendation to people is captions on

screen that aren't auto generated, but like moving around to keep it, you stimulated and fast cuts. Yeah. Can you share how much money you're making? I can give you like a rough estimate. Okay. I'd say it depends on what's going on with like brand deals and stuff like that. But in some months are different than others, but like on Snapchat, and that's my primary

income source, some months can be like 15,000 only. Some months can be like 60,000 per month. And then Reels has a new Facebook Reels fund where you can cap out at 35,000. a month. So I can't get that now. Like they used to make it like 50 million views would be the cap. And now it's like 150 or 200 million views. So that was good for like a month or two while it lasted. But reals I can make like roughly, well, it just depends now. But you know, around 10,000, 10,000, I'd say now. And then brand deals can be, you know, I don't want to give too much info on that. But they're just a rough estimate around that front. So yeah. So what would you expect over the course of a year? Just like an average year. What do you think

that would equate to through everything? I'd say it depends. Because the thing is last year was the big blowout year for me. And this year's different. You know, it's like more money in different areas. But as far as like ad revenue goes, it's kind of been going down a little bit. It goes through like phases. But definitely, you know, mid six figures, I'd say is probably standard for like a year to year basis.

Yeah. That's fantastic. Yeah. I think you need to be expanding this. Yeah. Yeah. I get so worried. But I'm so, like, pessimistic.

when it comes to like all things social media for me it's like last month i gotta make it good i worry that like beyond another year or two you got to figure out a shift i think the podcast man gonna make you so much money yeah yeah five to ten minutes enough where you get because uh didn't tictock have like the ten minute limit now uh yeah 10 minutes yeah but i think you did like five 10 minute interviews yeah not a full podcast like this five 10 minutes post on facebook too where like i'm curious where so Well, YouTube for sure. Yeah, YouTube. TikTok, if they do, or TikTok, you even just do three minutes.

The Snapchat tiles would be good as well. Yeah, that and Facebook. Yeah, yeah. I think just repurposing it ever. Do you film vertical for all that in vertical and horizontal? You probably have to, right? Yeah. Yeah, you would have to.

I wish they'd make a phone. I've been telling Apple, you know, not really, my direct line to, you know, Mr. Apple. But why don't they have a phone that has the ability to record in vertical and horizontal at the same time? It would be great. That's a, you know what's not. Good idea.

Why is that not a thing? What that? What? Like that's something for me. That's a problem everyone has had. It's insane. I don't know why it's not a thing. And I don't even know if people, I'm sure people have thought of it.

That's a genius idea. I'm like, yeah. That's one of those ideas where it's just like, why didn't I think of that? You could do a Patreon. Yeah. You could do a Patreon and then release early on Patreon or you can release the interviews on the Patreon. You could have only fans, girls on the YouTube. You could have only fans, girls on there.

What do you do for a living? Let me show you. Yeah. Only on Patreon. What? I don't know. The Patreon, people have told me to do it, and they reached out to me, like, Patreon specifically, and they're like, why don't you have one?

But I don't know. I just, I hate promoting it. I don't know. I hate promoting a lot of stuff, and I feel like I should just get better at doing it. You got to get better at it. I just, like, I, so crint, to me, like, I was just kind of shy starting out with my account, so I didn't show my face. Something to me just with getting, like, what up, y'all?

Subscribe to my Patreon. I know, like, everyone does it. I just got to get better at doing it. And people don't want to support you. Would be happy to do it. Yeah. I would say probably 90% of people don't care. 8% of people will do it.

Mutually beneficial. It's like you're providing value to these people in the same way that they're providing value to you. Okay. That's an interesting way of looking at it. Yeah. I mean, it makes sense, you know, early access to video. Yeah.

If I really liked someone, I would be like, sure, I'll pay for that. If you already tapped out in how much you can work, you can hire someone else out. That's overhead and the Patreon can help pay for that. And you can produce more with the Patreon as well, which is also. Yeah. Let's talk about different platforms and where you think the most valuable platform. Like, which one is it? And if you were to rank them on having a presence, how would you go from like number one to like number five?

Amazon presents Jeff versus Taco Truck Salsa, whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff's saved with Amazon. and stocked up on antacids, ginger tea, and milk. Habaniero? More like habanier, yes. Save the everyday with Amazon. Well, it depends on what kind of content you make.

So, like, if you make short-form content, and I know it's different for you, you do long-form content. So, like, at least on YouTube. We do clips on TikTok. Okay, yeah. So TikTok pays, I'll tell you exactly how much TikTok pays. I mean, you guys probably know, too, but $20 to $30 per million views, which is awful.

Like you'll literally have a video with 10 million views and an ad revenue, you know, you're making nothing. So I'd say as far as like money, but then you're getting all the brand deals as well. So like TikTok to me is if it were, if I weren't getting brand deals through TikTok and it wasn't my biggest platform, I would be like screw TikTok. It's on the bottom. I'm posting it last. So it's all about the brand deals. So I keep that in mind because Instagram I'm doing brand deals as well. And they don't pay me anything, but I still beef it up and post on there as well. But as far as like Snapchat to me is the best platform, but I post like compilation videos. And I don't think, I don't see it being around though forever.

Like, it's already, could be dying. So I don't know where to rate it there, but I'd say YouTube has their stuff together. They're kind of ahead of the game on the shorts field of stuff. You know, like they're competing with TikTok now, much better. And now they have a bonus fund as well. So I think YouTube's obviously going to be there forever to stay. Facebook's the sleeper pick, though, I'd say. Like, people in America, at least, like globally, everyone uses Facebook.

Two billion users a year, a day or a month or whatever. and people at least, you know, that I talk to are like, why would you get a Facebook? But that's where you make so much money. Like people like Super Carblani, for example. Yeah, she's huge on Facebook. Yeah. I was talking to her. She's like, this is by far our biggest platform to make money on.

And they, you know, you post three to four minute videos. You can do two ads on a four minute video or so. And no one is thinking about it. I mean, obviously people internationally are. But for some reason, in my generation, at least, it's like Facebook's dead. But like, money-wise, Facebook is not dead. And I was late to it anyways, too. The thing is, I think,

the people with money to spend are on Facebook because they tend to be a little bit older and they have the discretionary income versus some of the other platforms are so young that it's harder to target them for ads. Yeah, Facebook's the best apparently for ad targeting. I mean, it's caused

a little bit of problems. I just tried doing Facebook again, by the way. Remember I was doing that? I did it for six months. You're not doing it yourself, are you? No, no. There's another company you did it. But yeah, so I did Facebook, reposting my videos from the main channel and like little compilation clips and whatnot on Facebook for six months did nothing at all.

Yeah, but your videos were like 10 to 12 minutes, right? No, no, no, no, they cut them down. They cut them down? They cut them. Yeah, they fully edited the videos. And we had a talk and we were both very honest. They said, we just don't think your content is working for this. You know, Facebook tends to be an older demographic.

A lot of it is international and your videos are very focused to younger U.S. audience. And it turned out Then I stopped in January Turns out that just like Out of nowhere it started getting traction And it was getting like 10 to 20,000 views a day On Facebook Just randomly

So starting it back up Yeah see what happens Huh Yeah It was so weird Like I've heard good things about Facebook Yeah I have a big international Like international is huge for me

I think America's only like 20% of my audience Or 25 It's barely the majority And then older too Like my demographics like my top demographic is like 25 to 35 and then 35 to 45 or so is almost the same as 18 to 25 which is really interesting but I think it's because older people are into cars too I can see that and also your content is watchable just no matter where you are in the world do you do different

languages uh yeah oh like as far as like sub sub yeah so either subtitles or voice service like Mr. Beast is doing like Mr. Beast is doing like Mr. Beast and Spanish and like have you thought about doing that. You could just repurpose everything. There are companies that do that. Yeah. We've talked to a couple. Some of them are really sketchy. Like, they were really always sketchy. The one. So we need to find like a legit one because I brought it up and I've been like, well, they do it all for you. But it's like the messages are sketchy. They want like your payment. But it's just. I know a legit one. Okay. Yes. All right. You got it. You got to hook it up after this. Yeah. We could do that for our podcast too. Just do everything in a different line.

That would be so difficult. Imagine transcribing that. Oh my God. Finding him for the entire podcast. I think he always. I think he always. So, believe it or not, has like a company or something, or he has a partnership with a company that does that as well. Oh, yeah. I think so. I don't call me on that, but yeah. He was talking to Joe Rogan or something like that about that.

Yeah, I was listening to it. Yeah, I was listening to that podcast like two days ago. He makes so much money doing that too. It's like, why didn't other people do that? But I guess he's kind of leading the turn there. Yeah, that's something I would never even think of. But now that he's doing, it makes sense. Yeah.

It's so easy too. Yeah. You really don't do anything. Right. Yeah. So one other thing I want to talk about is it seems like you're a master at getting on every platform and blowing up on every platform. What are some of the strategies or things that you've changed in your own content creation

style that have like tremendously affected your trajectory? Yeah, I mean, some of them are like kind of basic that you would expect. Like I would say obviously number one. And especially for short form, I'd say I'm like the master of short form. Long form, I still haven't mastered completely. We need to look to you guys on that one. But for short form, I mean, if you just watch someone on TikTok, like watch them scroll. people say you have three seconds to hook someone you have like literally point two seconds

hook someone like it needs to be in the so on my videos like to ching pops up you're like it's like stimulating the captions are bouncing on the screen and moving around like i would not use like auto generated text at least for short form and i'm going to speak to tictock as i would to like youtube shorts and all that it's kind of all the same but um essentially yeah you got to hook them like faster than you'd expect like there can't even be any lag time is what i call it between any portions of the video on any short form. I used to when I started out, I think it was because it was a new trend. I had like more leeway and in pauses and whatnot. But now when I shoot videos, like this, if someone just says like, um, that's chop now, it's really like boom, boom, boom, like so stimulating.

Like we call it like crack video is what like can I call. I'm like, make it more cracked. Yeah, and we'll be like, okay, this is cracked now. So that's how you know a video is like going to do well as if it's like crazy stimulating or you cut it early. And then as far as I just tell everyone to post on all platforms. Like people are like, I'm not on Facebook because. And I'm like, why? Like get your same short form video posted on shorts, posted on reels, post it on Snapchat.

And then be consistent as well. Like people say to do that a lot, but I post every single day or every other day. And I wouldn't have more than like a week or so break and, you know, maybe take a break for whatnot. But I'll schedule stuff in advance. So there isn't a big gap. Does that worry you about people's attention spans being like just turned to mush?

Yeah. Yeah. It's already happening, I think, because of TikTok. I can't, people can't barely sit through long-form videos a lot of the times now in some circumstances because they're like, I need, I need more simulation. We're a dying breed, Jack. Yeah. Seriously, we could, we, I have a feeling we're a dying breed. The podcast?

You know what, the attention spans, I don't know. I, I'm actually extremely bullish on podcasts in the same way. Only because you could clip them up. Yeah, that's exactly. No, it's because, because, it's like, competitors are music because it's, it's, like, competitors are music. because it's for people that are in the gym, they're driving to work or they're like, you know, traveling.

That's when you listen to podcasts and we're not competing with YouTube videos or TikTok and stuff like that. You can't do it. When you're driving, you literally can't watch something. Like, you can't watch it. I don't sit down and watch podcasts.

The only time I listen to podcasts quite often, but it's when I'm driving or when I'm working out. And there's, I'm not going to be scrolling on TikTok when I'm driving. You know, be funny.

Comment. Comment if you guys are at the gym right now watching this. Seriously, just comment and be like, yep, Graham, I'm at the gym now don't comment if you're driving no just pull over on the side over right now and say i'm driving right now you're right yeah because i only listen to podcasts when i'm driving around

an airplane so we're not competing with like tic talk and stuff which that that's the reason why i'm super bullish on podcasts yeah that makes total sense yeah but here's the thing is that uh you know people are getting older gen z is coming up right now yeah and their attention spans are like a minute you know so like self-driving cars so eventually so eventually that minute is going to take over. It's going to be just everything you watch. It could be like minute, minute, minute, minute, minute, everything. You're going to go on TV or not even watch TV,

but your TV is basically going to be like three second clips. It's like Rick and Morty style. Yeah. Have you seen the videos going over like the TikTok conspiracies of like, you know, how it is here versus like overseas? Have you seen some of those? No, I don't think so. Okay.

Pull me in. Yeah, apparently. Oh, and this is a, what, Jack? I'm going. I didn't say anything. Yeah, go and watch any of the videos to say, like, TikTok is the most evil app ever. Now, I like, listen, I'm going with an open mind, but apparently they show different content here than they do elsewhere. Oh, they try to dumb us down.

Yeah, they're learning about how to create, you know, structures. Very, like, very inspirational, uplifting stories. And here we get, like, lip-sinking dances. Yeah. Just like, just, yeah, like, nothing. Muck bands. I have heard about that. Yeah.

That's what we gave. They're educating them. It's like only educational content is like praised over there. And over here it's like shut down. Yeah. They're getting very strict by the way in China about influencers.

They ran a story in CNBC. I think it was last night. It says now influencers have to have proven qualifications if they are to talk about certain subjects. No gurus. No gurus anymore. So if, so I would not have a career there.

But yeah, they want you to be licensed with the proper credentials to be able to talk about certain topics. And with that also, they said that they did not want any flashing of luxury goods, a luxury lifestyle, or anything that was extravagant or wasteful. Including, by the way, wasting food was something that they specified in that. Wow. It was very interesting.

This was done by, like, the government. Yeah. Yeah. And then it was also no live streaming after 10 p.m. It was like no watching live streams until after 10 p.m. Well, live streams to me or, at least if you've been on the TikTok live stream, it is like a nightmare. It's way worse than Snapchat Discover page. Dumbails go.

It's like you're seeing the bottom of society essentially on purpose though. Like it sounds bad. They're literally like, it sounds bad. Basically these people are like, they're doing the weirdest stuff on purpose just to keep you watching. Oh, do you remember when they used to have like a bowl of worms and they'd be like they'd spoon the worms and this is on the live streams because you'd see it. And they'd be like, all right, I'm going to eat. eat it and then they do that for 30 minutes and they wouldn't eat it. And people like, one more donation and I'll eat it.

And then people go in and out and they don't say, oh, you're not eating it. Or some people will. Oh, because they tune out. You just clicked on it and you're like, oh, this guy's just about to take a bite of these bars. But he just leaves it there and you would never eat it. And I remember, dude, there was this one time. How long were you on there, Jack?

How much did you donate? How much? How much? The actual eat? Yeah. No, no, no, no. I was on this one guys for 20 minutes. And I'm not kidding because I was like getting ready for bed.

So I was like brushing my teeth. you know, do my thing. And, um, and he just kept saying he was going to eat it, but he wasn't. And he had like lots of years, like 10,000 views at that time.

Making money to. And then all of a sudden, out of nowhere, the live ended. So, so he didn't eat the worms. And I remember I commented on his latest, um,

this is actually really bad. I commented on his latest TikTok after he went off of live. And I was like, I was like, um, I said something like, like, like, you're a sham.

Like, like you'll never find love. No, something like basically I was just like hating on him. You know, like, like, I was like, why would you do what you do?

Like, you're taking people's attention for your own monetary gain and providing no value whatsoever. That's TikTok, though. I mean, let's be real. I mean, like, more of the bottom of TikTok, though. Like, they're peeling eggs that go on forever. Sometimes they're on loops. Oh, the egg peeling. Yeah.

Oh, my gosh. Insane. Yes, I've watched that way too much. But to end the story, the guy got back to me. Because he said, he saw the comment and he got back to me. He was like, what did I do to you? And I said, you know what you did. And then that was where it was.

What if he doesn't? He could change his whole. What if his wife fire? No, his entire thing was the worm eating thing. Jack, what if his Wi-Fi cut out the moment he took a bite? And he's like, oh, damn, he all cut out. He's just like innocent. He needs to change careers.

Yeah. You could talk to him. Maybe, yeah, change him. Yeah. My issue is that the algorithm, I think, is very dangerous. And it gets you into this echo chamber where it'll, it could lead you in a direction where all of a sudden that's all you get. And that's your only viewpoint is just based on that.

And the algorithm is so good at. figuring out what that is, that within like three minutes, they already knows so much about you and what to show you. Yeah, that's why TikTok thinks so well. Yeah. I mean, people think just because you like a video, that's the only way to do it, but like they're measuring watchtime. Interactions, obviously, you go to the comments more. And that's why TikTok killed the game.

Like, their algorithm. I had zero followers when I first made my account, obviously. And on YouTube, at least at the time before Schwartz existed, if you had zero subscribers, you wouldn't be able to just post a long form. And it could, like, it wouldn't get any views. Yeah. But, like, TikTok killed. it at the beginning because I had one and they got shown to like three people or so I think probably

a certain percentage liked it like one or two percent then it just snowballed and now they're all doing it as well but it kind of changed the game like they you know like them or not they definitely changed it all so what would you do if someone is starting off today like what would your advice be to them I think you need to try I think you need to find a niche and it's super important honestly like you can get viral by doing a lot of like cool ideas and whatnot but like you need to have like your demographic and like niche of people that come for your just your of video. So mine's like cars and luxury and whatnot, like finance, like stuff like that. But I'd say like throwing stuff at the wall until you see something that you're experimenting with

that works. And then, you know, just literally doing that again and again is the best way to at least blow up. And then you've got to obviously evolve or people, you know, you could just be a trend, but you got to try a bunch of different ideas and just keep posting them. Eventually, maybe something will work. And then you just run with that idea. But hopefully it's not just like a trend. You want to find like some type of video that isn't just a trend that will last for a week. Is there a topic that you want to do that you haven't done yet? Topic. Or something that you're not going to do, but you know it's a good idea.

I mean, that one we mentioned earlier, I would like to go out to people in really bad cars. Like really beaten down cars. So that's definitely one of them. But that would get me a lot of flack, I think, like brands and whatnot. And then there's some sketches that we've done that we've decided are probably not brand, friendly because you always got to kind of keep up you know you don't want to be doing some crazy stuff but there's some sketches and stuff that I'd like to do they're a little off the wall because what my sense of humor is just like really screwed up so like some of the video ideas

I have are just like it wouldn't fly um I mean just for TikTok for example like hyperviolence like but it's a sketch like where you're just like I was that I was thinking he'd be like only fans sort of like I thought we're going in that direction oh no no not like obsessed with violence either but just like sketches where you're just like doing ridiculous stuff you can't have like a gun and I take a video. Buy a car going like a hundred miles. Yeah. Like that.

Yes, exactly. Yeah. I get like run over in a video or something like that. It's happening. Some guy hit me and ran while I was filming a video one time, actually. Did you post it? No. Was he in a nice car?

He was, well, no. I was filming a video in Miami and I was running into the road. I like risked my life all the time. You know, risk my life. But basically I'm like, if I see a Bugatti,

I'm weaving through traffic to go get this thing. But one car in Miami, Nick to me basically was going like 70 past me and just like completely decided to like swerve around me. Hit me, like, just lightly on the back. But, like, if I was this much further back, would have been, like, dead. And then they run their plates because we call the police. We're, like, this guy hit, you know, hit and ran.

Turns out it was a stolen vehicle, and this person was, like, on the run. So, luckily I didn't, you know, actually get hit. Holy cow. But, yeah. But, yeah, I'd say, to your point, some, like, stuff like that in the only fan sphere and stuff like that. We try to stay away from it now. Yeah.

You know, there's only so many only fans that you can run up to in L.A. as well. It's kind of like, people are tired of that. Yeah. Do you have anyone signing a release? No, I usually get permission though.

Like, I mean, or it's like accepted. Like once I'm done, I'm like, hey man, thanks so much. And they're like,

after I cut, you know, I'll cut the videos early and they'll be like, oh, no problem. Like, yeah, and that is kind of an issue.

You should film it when they say it's fine. You should. Oh, I have it. Yeah. So I'll cut the videos on TikTok. Oh, yeah. Or, you know, the short form,

you know, crack or whatnot. But, exactly. I feel like someone at some point could it's a whole weird thing though like in public I can film someone I talk to my lawyers and they're like yeah you can film if you're profiting off of it it's you know yeah all about that

I don't all it's going to take those one viral video with someone who's like a public figure who is maybe running from the law or like something like that or maybe like you're going to catch them with like a mistress or something like that in the car it's going to go viral that's happened yeah one guy

this is a short story one guy in Dallas my first couple times filming. He was getting in a car with some like good looking woman and he was in a suit. I got him in a video and on camera he goes, you're the guy that, and then he just completely changed character and he's like, dude man, like I'll let you drive my Ferrari.

I'll let you do whatever. Please don't post the video. I'm not supposed to be here. And I'm like, oh God. And he's like, dude, you can do whatever. You can drive my car. He's like begging me. And I was like, oh gosh, okay, I won't post the video.

And you just assumed it was because of a mistress. Yeah, well, he was with another woman next to him. So, I mean, come on. You know. It could be in some legal trouble as well. Maybe, yeah. There could be a multitude of things on it. I don't think it has to just be that.

I'd say that it's a 50-50 on that, but it doesn't have to. Yeah, yeah. But I have a feeling it's going to be a situation like that where they don't think anything of it. They probably don't know who you are. And they're like, oh, some kid is just coming up to me. It goes viral and they're like, well, I didn't consent to that. Yeah. I would highly recommend if you don't already have media insurance, do you?

No. Get it. Media insurance. Immediately. What does that do? So what it does is it protects you in the event of a lawsuit. And especially, normally I'm like, you never need media insurance, but for you, I'd highly recommend it. Okay.

In the event, someone sues you for something. You will be covered. And it basically, yeah. So, like, I have, you know, I have one that I just feel, just gives me peace of mind. It's worth it. It's probably going to cost you $20 grand a year, $25 grand a year. But that is going to pay for even a lawyer, lawyer's retainer, like right off the bat. if something were to happen.

With the amount of views that you're getting, it's probably going to be fine, but like one case, especially with people with money, they could afford to basically just bankrupt you. Okay. Yeah, just to,

you do any damage to them. You know, even unintentional, they could sue you for damage. Okay. Even if they won't win. But like a whole, like,

yeah, lawsuit essentially? You could, you could, you could, you could be like, I want to be covered up to $5 million or $10 million or $15 million. Oh,

so you get that much of potential coverage. Wow. Wow. My worry is that you do something to somebody and they just want to run you to the ground. Like let's say you caught someone with the mistress or you catch someone smoking, let's just say. And like that's bad for their image. And they lose a whole bunch of business. They don't think anything of it comes down. They lose a deal and they come to you and say, I'm going to sue you.

Let's just say they have no grounds to do that. But if they have money, they could just say, well, you know what, fight me in court. And then it's a battle of who has more money. Oh, interesting. And you'll lose to, you know. Or even if you win, then you have to counter sue. And you have to spend even more money to get your money back. It's a nightmare.

So I think just be insured. I think that's media insurance. I think you're right, Tom. Like, that's something I need. It's good peace of mind and it's a ride-off. Hopefully you will never need it. Okay. But I have the same thing and it's worth it.

It's just peace of mind. That's all. Okay. What questions do you have for us? We could turn this around if you want to. If you have any questions for Jack and I. Well, I'm curious on, I'll go revenue on you guys too, actually. How much do you make Graham, Stefan, for the whole year?

This year is going to be between probably four and six. Okay. Are you investing all that money in the market right now? Pretty much. I mean, the default is always a save it. So it's... No, not necessarily, because I like to keep cash on hand for opportunities to come up. If there's a good opportunity, it helps to have the cash on hand.

So you're buying right now into the... Oh, yeah. Oh, absolutely. Yeah, every day. Okay. Yeah. I've been doing that for over two years now. So just like every day, I just buy into the market. Yeah, on a regular basis. So are you, at what point, I just want to take a guess here. What do you, and no one can know, obviously, but where do you think the market's going to bottom out here, S&P 500 percentage-wise? I have no clue. I mean, everyone's calling for like, I don't know, as a guess.

Yeah. Man, uh, it's going to be a coin toss. I mean, my guess, I would not be surprised if the S&P gets to like 3,000. in, maybe 32, like somewhere around there. Okay. Wouldn't be surprised. I think it's possible, but I think it's also possible that inflation starts coming down and they stop raising rates as much.

Are you invest in two? Yeah. Generally in like the... You don't want to know about it. Okay. What is your portfolio looking like? Like as far as like assets? Yeah.

Well, crypto was probably 10%. Now it's probably like one. What were you in? Were you in like some shit coins? No, no. It's just like Bitcoin. Ethereum, but it's probably not one anymore, but the sick conservative of crypto. Jackpotting.

Like 4,000 Ethereum. My average cost for everything was just so hot. Well, like 55K for like, no, no, actually Bitcoin wasn't that bad. My average cost on Bitcoin was probably like 40 or like 30. No, it was probably like 30, 35. It's kind of similar too, yeah. Yeah. And then as far as like the market, I actually had pretty good average cost before

December because in December, I like just piled everything in. And I was like, you know what? It's the end of the year. too, like a bunch of change. So I just went all in. Terrible, terrible, terrible mistake.

But we live and learn, you know, dollar cost averaging is the way to go, apparently. Well, I don't know. I've read about lump sum. That's supposed to be. You get lucky or you don't.

And the thing is for me, I put in so much money in the market between November and right up to the very first of the year. Literally me too. I was like, I have a lot of money now. And I was like, here we go.

Very conservative. Like, S&B 500. Like, and then like Apple Google. Like, you know, like I wasn't buying any.

I bought like, if I buy like a bad stock what I consider to be like a, you know, not fancy stock, like lucid motors or something like that, a little bit of a gamble. It's like a couple thousand. But I was like, oh, I'm good. So I'm not selling. So I know it'll be fine. But December, me too. I had literally no money.

I had no money. That's so funny. Yeah, it completely obliterated. But you know, we live and we learn. Yeah. We'll be fine. But I was also probably a little bit more speculative than you were. Like I had a portfolio of my Robin Hood portfolio.

And I think my principal in that was like 20 grand or something like that. And I brought it all the way up to 75 because I was investing like pretty early. And then once it hit 75, it was probably at right around 65 actually. I just went all in a margin. Oh, because like most of the margin though that I bought was like it was like Apple stock. It was like pretty safe margin. It wasn't like sketchy stuff. What's the rate on that for your margin?

No, it's probably less. I don't know what Robin Hood is, maybe three and a half four. Yeah, I don't know what it is. At the time that you were borrowing, I think it was at like 2.9. Okay. What's it at now? Like, Yeah, I don't know.

But I got completely obliterated. Like that, but then again, you know, they do the whole margin call thing. You know, that whole thing happens. But that was doing the people on the phone. No, you weren't. Margin call. Yeah. Were you really?

The Schwab. Yeah. Margin call people all the time. I mean, you notify them. It's horrifying for them. It's kind of sad. But also you're like, whoa. Like, look this person's crazy risk bet that they just did.

And now what do you see on that? Like, do you look at their, you obviously see. their investments. Do you see stupid things that they're going on there? I mean, well, and at the beginning, you're kind of just like a phone slave when you're first starting out in this program. You know, but basically, they'd call in and you get some people on like on the line that would just be so rude and really rich. And some of them would have crazy like 90% in one stock. They'd be like, like, have a million dollar portfolio. And it's like all in lucid or like all in Tesla, which worked out for them maybe at the time. But a lot of Tesla people like literally like

of 40% of their portfolio is in Tesla and you're just like, whoa, what are you doing? But they're just all doing it themselves. I don't know. Hey, Ontario. Come on down to Bed MGM Casino and check out our newest exclusive. The Price is Right Fortune Pick.

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please contact Connix Ontario at 1-866, 5. 531, 2,600 to speak to an advisor free of charge. BenMGEM operates pursuant to an operating agreement with Eye Gaming, Ontario. The Robin Hood did not call me. They just sent me a little thing. I're in a margin call. We're selling your shares automatically. So it wasn't as official.

I don't know exactly what it was like. I know you do notifications and whatnot, but you have to be a broker to actually call in and like, or be discussing directly with them what I was doing because I wasn't, I didn't get all my set. I didn't get my seven basically in my series seven. So I literally left right before I was about to take it. So like I'd basically be interacting with people that would like call it and be like, hey, what's going on with this?

Why do I have a margin call? And I'd be like, oh, it's not good, but here's a broker, do this or whatever. Yeah, yeah. What do you think of Tesla stock? I think it's overvalued. Like, I think it's way overvalued. But I was tired. It's kind of like Bitcoin.

I was tired of just it going up. I don't see it as like at this buying point as something that I would maybe long term, you know. But I think it was I knew it was going to correct. And I don't think it's correction now as as far as it could go. just based off of like it's market cap for the amount that they're selling, it's worth more than all of the other automakers combined. It's insane. Like it doesn't matter if you believe that they're going to do other stuff.

And I'm sure they're, you know, they're doing other stuff that isn't just cars. I know they are. But like it's still overvalued, I think. So I think if it hasn't happened completely yet, it'll go down, still go up, but not. Yeah. When I bought the Roadster, I sold off a decent chunk of my Tesla stock at $1,028 a share.

Whoa. Wow. Yeah. I'm so thankful on that. And then I sold shortly after it, because once you start selling, you're like, well, I'll sell more. So I sold off all but 100 grand in my Tesla stock. Oh, wow. Okay. Well, yeah, that's great.

So we'll see. We'll see what happens. What's up? You're a little swing trader. No, that's not me. I've held on to that for three years. Long swing. Yeah, three and a half years.

You're not a buy and hold. No, no. But I'm also going to be selling some losing positions to offset that. So I'm not going to own any tax on that. And then I took the money and I just put it. in the S&P and an international index fund. Okay. Can you only write off 3,000 in a loss?

No, but that's against personal income. So you could offset, let's say, long-term capital gains against losses. So let's say say say, I make $100 grand in Tesla stock, but I lost $100 grand in, let's just say, coin base. Now, I don't have to pay any tax

because I've used the gain to offset, or I've used the loss to offset the gain. Now, if I didn't have any gains to offset, you could write off up to $3,000 a year against your personal income. Okay. So that, yeah. So if you're double U2, you're making $100,000, you could write off $3,000 of that.

Okay, gotcha. Per year. I want to make sure I did that right. Yeah, per year, or you spread it across. But it doesn't make any sense to me because that number should be adjusted for inflation and I think it should be higher. Yeah, for sure. I mean, what is that useful for at all?

I mean, I guess unless, I don't know, it depends on your income level, but like three grand in the, in the scheme of things, like, depending on if you're doing like a wash sale and stuff like that, it's just like, I don't think they need to make it higher. Some people are losing big. I know. Well, thank you so much for coming on. really appreciate it.

The one thing I would recommend you do is to get your free stock down below in the description. When you send up for public using the code, Graham, it's worth all the way of $2,000. And you could add JLS Selby on Instagram. Oh, that's a good point. And we can close out the podcast underscore Nava. That's it. Yeah.

Thanks, guys. Oh, we have a tier on Patreon. It's $500 a month. But what that gets is twice a year we're going to be hosting a private event where this person could come down. We'll be hosting, you know, food, drinks, all the good stuff. They could come down and just hang with us for the night and just chat. Just have a good time.

Hey, Rick, you are on the podcast with myself, Graham, Jack, Daniel Mack, and Alex. How's it going? Hey, it was good. So, okay, so first of all, we just wanted to call, and thank you for the Patreon. We just put this up. And Jack was like, dude, we got someone. You're the first person. We got one.

We got one. And so I wanted to personally call and thank you and see what made you do it. Well, yeah. I mean, I've kind of like mentioned on the message. Like I found you guys probably like the beginning of this year. And I've been an avid listener. I've listened to pretty much all your podcasts since then. And I've just enjoyed the show.

I was like, heck, might as well. Oh my gosh. Well, thank you so much, man. I really appreciate it. Do you want to shout anything out really quick? We'll give you a free shout out. No. Like an Instagram.

There's got to be something. No, I don't even have an Instagram. Rick, Tom to shout me out. Tom to follow me on Instagram. Rick, we're excited to meet you in person. I have just started a company working to Pure Rare Diseases called Everloom Bio. So I'll shout that out. You're saying.

Oh, my gosh, man. Come on, man. Well, here's a deal. This is, you have my cell phone number. This is it. If there's anything you need, just feel free to shoot a text. I get a lot of text, so if you don't get a response back, just maybe text again. But anyway, we're looking forward to meeting you.

We'll keep you updated probably in the next few months on hosting some event in Las Vegas, but I really appreciate it. And are you cool if we include this in the podcast? Yeah, yeah, totally do it. Cool. All right. Well, thank you. so much, man. I really appreciate it.

And you're on the contacts now. All right. Cool. All right. I'll see you. Bye. All right. What a cool.

Look at that. That is so cool. It's like, oh, you got something that I do. Yeah. So if you guys want to be like Rick, meet us in person. Get a shout out. And also meet Rick.

Because you got, you don't want to meet Rick now. He'll be at the event. If you want to be like Rick, our Patreon is down below in the description. Thank you guys. much for watching and until next time we had the best part of the very end for calling