The Iced Coffee Hour - The AI Billionaire: Now Is Your Last Chance To Build GENERATIONAL Wealth | Paul Allen
Episode Date: December 18, 2025Morgan & Morgan: If you’re ever injured in an accident, you can check out Morgan & Morgan. You can submit a claim in 8 clicks or less without having to leave your couch. To start your claim, visit: ...https://forthepeople.com/ICED Ekster: Ekster is having a Christmas Sale (from Dec 8 → Dec 26) with up to 54% off. Use code ICED for an extra 10% off on existing offers, getting up to 64% off ! https://partner.ekster.com/ICED Everyday Dose: Get 61% off Coffee+, a free Peppermint Mocha Creamer+, and over $100 in free gifts at https://EverydayDose.com/ICH OR use code ICH at checkout. Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: tmatsradio@gmail.com For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:02:11 - Any regrets selling the company? 00:05:31 - Earnings from selling Ancestry 00:06:45 - Why people care about genealogy 00:09:08 - Why tracking ancestry matters 00:11:12 - Identifying personal strengths 00:12:29 - Nature vs nurture beliefs 00:16:29 - Sponsor - Ekster 00:23:19 - Personality tests explained 00:24:30 - Biggest lie about identity 00:26:29 - Most shocking lineage discovery 00:30:42 - Genetic testing at birth 00:32:36 - Taking the company public 00:34:55 - Is there an AI bubble? 00:37:31 - Sponsor - Morgan & Morgan 00:38:30 - Sponsor - Everyday Dose 00:39:56 - Is it easier to start a business today? 00:41:01 - Can anyone become successful? 00:43:03 - Are we too reliant on AI? 00:46:44 - Government’s role in AI 00:49:21 - Biggest risk of AI 00:54:49 - Most dramatic AI prediction 01:01:09 - What people misunderstand about AI 01:13:52 - Advice for young entrepreneurs 01:14:43 - Starting over with nothing at 22 01:17:18 - Traits needed for success *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
Okay, when I sell my business, I want the best tax and investment advice.
I want to help my kids, and I want to give back to the community.
Ooh, then it's the vacation of a lifetime.
I wonder if my head of office has a forever setting.
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What was it like watching your company go public?
My lifelong childhood friend, he said to me,
what's it like to be worth $100 million?
We launched Ancestry and got multiple millions of users a month
before LinkedIn, Facebook, or Google even existed.
We had to get really creative with marketing.
Why is it important to understand your family history and genealogy?
Two things that all human beings need to know is,
one, your family stories, because that's part of your identity.
But then individually, you have God-given talents,
that are unique to you.
So do you think it's easier today to start a business
than it was back in 2000?
Way easier.
10 times, 100 times easier.
Especially with the rise of AI.
What took us months and months to accomplish
when we launched Ancestry.com
could now be achieved by someone
sitting in their bedroom in less than an hour.
What do you think is the biggest risk to AI?
The biggest risk.
So Paul Allen, co-founder of Microsoft,
net worth of $20 billion.
Yeah, you're a most famous guest so far.
How often do you get confused with that other Paul Allen?
When he was alive, it was a fantastic cheat code for me.
When I lived in Silicon Valley, everybody returned my calls, everyone returned my emails.
It was awesome.
When he passed away, then that doesn't lend to that confusion anymore.
But for about 10 years, I was nicknamed in the venture capital community,
Paul Allen, the lesser.
Because people would talk about me.
I mean, I started Ancestry with my best friend, and so I was something a little bit in the entrepreneur world, but I wasn't the Paul Allen. So I actually blogged under the name Paul Allen the lesser for about 15 years. Did you ever meet Paul Allen? I did not. I wanted to so badly. I read his autobiography, Paul Allen, Idea Man. I think his sister is named Jody or Judy, and I hope to meet her someday, but he's one of my heroes. He's an idea generator. And his whole life mission was to ask the question, what should a guy?
exist and then make it happen, either build it or fund it. So I love his life story. I love what
he created, so many cool things, and I regret that I never met him. So you, Paul Allen, founded
Ancestry.com back in the 90s. It then went public in 2009 at a valuation of $700 million.
It then went private again back in 2012 and was bought by a private equity company for $1.6 billion.
and then once again, it was bought by another private equity company back in 2020 for $4.7 billion.
Do you wish you held on to the company for longer?
When the company was acquired in 2006, pre-IPO, by a private equity fund, I heard about it from Dave Moon, the chairman.
My first thing was to call him and say, I want to hold on to my shares till the IPO.
But the answer was, you can't.
The private equity fund is buying 100% of the shares.
So I regret having raised venture capital on terms that I didn't understand that gave other people board control within the first few years of Ancestry.com.
I was a first time entrepreneur, well, raising venture capital for the first time, and I didn't know the small print at all.
So what was the mistake that you made?
Well, I made many mistakes along the way.
But the biggest one was this.
Ancestry.com was cash flow positive with me and my co-founder owning 97% of it in 19.
1998, July of 98, cash flow positive, multimillion dollar MRR, ARR, we owned 97%.
We didn't have to raise venture capital because you're cash flow positive and you're growing like crazy.
But we knew that we needed to raise tons of money to digitize all the world's genealogy records
because it was kind of a race. There were other companies in the space. So, but I think the biggest
mistake was this. When we couldn't raise venture capital for Ancestry.com, we went to
Sand Hill Road, nobody was interested. It was a topic, a hobby that no young VC money would be
interested in. It's really an older person's hobby. The average genealogist was 52, 60% women.
So the young 20 and 30-year-old VCs in Silicon Valley just did not get it at all. But when we
were struggling to raise capital, I had a dream one night that we built an intranet for every
family in the world to connect people to their living relatives. And what was born out of that dream
was MyFamily.com. So in December of 98, we launched MyFamily.com. We raised $13 million because of
myfamily.com. And then $33 million the next year and $30 million the next year. So we raised $75 million
on the MyFamily.com idea. But what those investors got was Ancestry and MyFamily. We changed the name of
Ancestry to MyFamily.com in early 2000. We were going to be a family. We were going to
to go public. And we had our Merrill Lynch, we had our S-1, it was going to be a billion dollar
valuation with a 50% IPO pop to 1.5 billion. But looking back, we didn't know that the bubble would
burst in the time that it did. When it did, it was disastrous for almost everybody. We survived it,
but it was really hard. But the biggest mistake I made, I think, with my co-founder was,
why did we raise venture capital for Ancestry.com? Why didn't we just raise venture capital for
my family dot com and keep a 97% ownership?
in a dot com that was scaling.
We didn't have to put him into one company.
So I think that was the biggest mistake.
How much did you walk away with
by doing those rounds of funding?
Well, I'm not going to disclose
the final amount that I ended up with,
but it was a lot lower than what we started out with.
My lifelong childhood friend, Darren Thane,
was the CTO of Ancestry.
We went to elementary school together.
And I remember sitting in a company meeting
in 2000,
And he said to me, what's it like to be worth $100 million?
Because my equity was worth $100 million.
And I said, I don't know.
It hasn't sunk in.
So we ended up with a lot less than that after the bubble burst,
after the preferred were converted to common.
Our Series E came in.
Our Series E funding round was at a $20 million valuation.
The Series C funding round was at a $300 million valuation.
So the dot-com bubble bursting, a lot of companies went out of business.
grateful that we didn't go out of business. We survived. We shut down our San Francisco
headquarters. We moved back to Utah. We got cash flow positive with me as chief marketing
officer before I left the company. So I feel very good about founding it, almost losing it,
getting it into a great financial spot before leaving the company. And then, sadly, I had to sell
my shares in 2006. What gave you faith that people would want to track their genealogy? Because back
then, that was a pretty novel concept, right? Well, if you'd been alive in the night, you guys
are so young. You guys... I would have been like eight years old. I admire both of you. You guys are
doing incredible things. You're having a huge impact, but I just turned 60 the other day. But I grew up
in the 70s. There was a television show for several nights in a row called Roots. And it was the most
popular watched television show in the in U.S. history. Alex Haley had written a book called Roots.
And then this turned into a series of episodes, I don't know, five, six, seven episodes. But it was a
epic show about a family from Africa,
multi-generational history.
Kuntikente was this heroic figure in this story.
But Alex Haley had 100 million people
learning about the importance of family history,
the importance of genealogy in the 70s.
And there were already thousands of genealogy societies
all around the world.
So it wasn't something we stumbled into.
It was an established thing that older people
are driven.
Alex Haley said that there's a deep hunger in each of us,
marrow deep, to know our heritage
and to find our family stories.
So we just tapped into that.
And as a religious person, growing up in Utah,
my genealogy had been tracked hundreds of years back
by my pioneer ancestors.
And so I inherited, you know, thousands of family names.
It's a pretty big deal in Judaism
and in the Church of Jesus Christ of Latterty Saints.
that tracking genealogy is almost a theological necessity.
So I kind of grew up in that,
but I was never interested in it, per se.
When we built ancestry,
it was so cool to watch millions of people flocked to the site.
It was so early in the internet's history,
I tell entrepreneurs all the time,
we launched ancestry and got multiple millions of users a month
before LinkedIn, Facebook, or Google even existed.
We had to get really creative
and do guerrilla marketing tactics of all kinds.
hearing a few years ago that 41% of venture capital raised today goes to pay for Google ads,
LinkedIn ads, and Facebook ads. Because you can buy audience. What are you do in the mid to late
90s before Google, before LinkedIn, before Facebook? We had to get really creative with marketing.
So in the simplest way possible, why is it important to understand your family history and
genealogy? So there's an Emory psychology study from 2001 that proved that the number one
predictor of resilience in children is how much they know about their family's stories.
Because you're not a human being isolated or detached from other human beings. You have parents,
you have grandparents, you have aunts and uncles and cousins, and you are part of that family.
And so the stories of up and down, high and low, the stories of overcoming depression, you know,
the losing your farm in the depression and rebuilding, that becomes part of your personal identity.
You know, families can say, we can get through hard things. We always have. So there's something
powerful about stories that you internalize, and it builds resilience in children and gives them
strength they wouldn't have otherwise. So you're saying that there's a sense of pride in knowing
what your family has gone through, that you can only get from understanding your family history
and not get this sense of pride from other areas of their life. Well, I think pride is one way to characterize
it, but I think resilience is probably what the psychology study said.
My five years at Gallup in Washington, D.C., where I evangelized the Clifton Strengths Finder
talent assessment, led me to believe that two things that all human beings need to know is,
one, your family's stories, because that's part of your identity, and that'll help you get through
hard times, and you can draw from stories and lessons learned from your parents and your,
it's just really part of your identity. But then individually, you have God-given talents
that are unique to you, that weren't necessarily inherited. You were born with
talents and Don Clifton studied talent more than any other psychologist in history. He came up with
a taxonomy of 400 talents and his little assessment will help you find your top five greatest
individual strengths. So I used to give keynotes all around about your family stories bring you
strength and your personal talents are a roadmap to success in your own life. So what's the best way
to be able to identify your personal strengths? So Don Clifton's assessment is like $20, $25 and it takes about a half an
hour to answer 177 questions. These were not lightly chosen. Don Clifton for over 50 years studied
top performers in hundreds of occupations, and he would interview them for 90 minutes to find out
what made them tick. That's how he built the taxonomy. And then when he came up with these questions,
they're kind of counterintuitive questions, and you only have 20 seconds to answer each question.
And what it does is it reveals to you your naturally recurring patterns of thinking, feeling, and
behaving. So you answer those 177 questions off the top of your head, and now he'll repeat back to you
in language of strengths, what your top patterns, recurring patterns that you could utilize to be
successful. Here's your top five. So I think the best way is to take that assessment for 25 bucks
and then talk to a strengths coach to help you unpack, well, what does that mean? How do I use that?
What does that mean for my job? What does that mean for my relationships? So I'm a huge,
believer that everyone needs to take the assessment and then go through coaching conversations
so that you really deeply understand how you're wired and what your best path is to personal success.
After seeing all this, what do you believe now between nature and nurture?
I actually don't know if I believe anything about nature and nurture. I think it's part nature, part nurture. I think it's part individual choice that kind of comes after the nature and nurture. Like, you can't personally rewire your brain, but your decisions stack up with
over time. And the scientists at Gallup might have a better answer than that, but they also say that
if you have a traumatic life-changing experience, you should take the assessment again. Because sometimes
your patterns of thinking, feeling, behaving might change as a result of some major experience, a death,
a trauma, or maybe a great success, or maybe a new relationship. So I've only taken it once,
and I never want to take it again
because I love my top five strengths
that Don Clifton told me that I have.
What did it say your number one strength?
Learner.
So what does that mean?
I just have to order books on Amazon
every single day.
Like I have to learn something new
or lots of things.
Every college class I took,
I wanted to major in that subject.
So I'm a learning machine.
All humans are learning machines,
but some people love it enough
to do it all the time.
My second strength is called input.
And it's kind of funny
to think about a word input
as being a strength or a talent.
No one ever told me
in high school or college, Paul, you've got great input. You should build a company to gather
all the world's genealogy records and make them available to people. So input people gather
and dispense. And every input person, everyone who has input, is gathering something. It could be
recipes. It could be collecting cars. It could be data or information or books. But the thing is,
Don identified these incredible patterns and talents
that most people don't even know are a talent.
And most people go through life probably thinking
they have almost no talent.
Are there any toxic traits that this is able to reveal?
This is a positive psychology assessment.
It only highlights the 34 most positive traits
that you have that can be productively applied.
There are many other assessments that reveal
the dark side of human nature.
There is a character assessment called Via,
the values inventory,
assessment, and it has cataloged 24 virtues that are identified in world religions and in world
literature, and it reveals what percentile you are on each of those 24 virtues. And I got really
high scores on certain things, and then I got 3 percent on one trait, and it really pissed me off.
What was that great?
Team work. Local news is in decline across Canada, and this is bad news for all of us. With less local news,
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So you're not going to teamwork.
Apparently, I'm a three percentile for teamwork.
And it made me mad because I'm like,
well, what am I supposed to do with that?
Don Clifton's assessment tells me five good, well, yes.
As a leader, you should be leading the way, not necessarily collaborating.
I disagree with that.
Yes.
I feel like you have a good vision.
I feel like the essence of a good entrepreneur is someone who can build teams.
You need to be able to outsource.
That's just the way that you grow.
You can't be doing everything and you need to find the right person for the right job
and make sure there's a good culture and make sure your teams are being productive.
Oh, I think it's a being three percentile in being a team player,
or I think it was team player, might have been team work, is not a good thing.
But the assessment from VIA was created by Marty Seligman.
He used to be the president of the American Psychological Association.
Don Clifton started working with him on building the VIA character assessment,
and then they parted ways, and Marty ended up building that.
Don's assessment is kind of tracing your immutable traits that you have,
and they're not something you learned.
According to the via character assessment, I shouldn't react negatively if I got three percentile
because I can choose to become a better team player.
That's the via character assessment invites you to get 100 percentile in all 24 virtues.
I just haven't started down that path yet.
I'm not a big user of that assessment.
I'm such a big believer in Strengths Finder.
Now, really quick, I just want to say that we've been traveling a lot to bring you these guests
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Thank you so much and enjoy.
Okay, so all of these assessments are going over my head.
I need to know the top three things the average person should be doing if they want to understand either their family history or they want to be going online, taking assessments that are backed by tons of science, tons of data.
What would the top three things be if someone wants to try to learn about themselves, learn about their family and improve as a person?
Well, Ancestry.com is not that expensive and it's a thousand times easier to get hundreds of names in your family tree today than it was 30 years ago.
Are you still affiliated with Ancestry.com?
I'm not affiliated with HACSR.
So this is a true organic.
It's like, okay.
Oh, yeah.
But there's even a better free version that will never cost you any money.
It's subsidized by the Church of Jesus Christ for Lottery Saints.
It's called FamilySearch.org.
They have about 20 billion records.
It's free.
It'll always be free.
They have a very good mobile app.
Go to family search.org.
Type in the parents' names, the grandparents' name.
It'll start suggesting hints.
And within a few hours, you've got hundreds of names in your family tree.
With stories and photos submitted by your distant cousins,
distant cousins that you didn't even know you had. But how can you be so sure that it's accurate
information? You can't 100% know, but if you learn some genealogy skills like checking sources,
there are people that in the 50s, everyone wanted to be famous related to royalty in England.
So professional genealogists in the United States in the 50s would kind of fudge things and do
research and say, you're related to this Windsor family. And everyone would pay them money because
they were excited. So there is bogus genealogy out there. But most of the genealogy software platforms,
including ancestry and family search.org, have citations and sources that you can look up,
like census records, birth, marriage, death records. And so you can validate it. It's unlikely
that the first 100 or 200 years of your ancestors will be bogus because legitimate people are
doing research all the time and connecting those puzzle pieces. On the personal talents and strengths,
my father taught at university for like 45 years.
And he started, before I discovered Don Clifton's work,
he started telling his students,
ask your family members, your boyfriend or your girlfriend,
what your talents are and your strengths are.
Just have people tell you what they think you're good at.
Because most of us, when you're born with a talent,
you've always had it, you think nothing of it,
and you think everybody has it.
That's just a common reaction.
But if you have input, or if you're really good at organizing
or delegating or something,
people have to tell you that a few times before you start to believe it. I still think the
Strengths finder assessment is worth it, but you can also ask everyone you admire or knows you well,
what do you think I'm really good at? And how can you, what evidence do you have that I'm good at that?
So you can learn from other people what your talents are? So Graham, what do you think I'm really good at?
Delegating. Delegating? Yeah. Okay. And let me see. What do I think you're really good at? Oh, man.
So much. We're going to be a start.
Oh, man, yeah. Let's see here. What do I think you're really good at? I think you have really, really good sustained deep focus.
Great.
And I'm envious.
I'm envious of that.
He's able to sit down.
And you know how certain activities either energize someone or drain someone?
For example, for me, I am more of an extrovert, so I'm generally energized by being around people.
Like, it actually increases my battery, whereas Graham just immediately depletes as soon as he's around more than two other people.
When he's working, it like fully gives him energy.
Like, we will be after a 12-hour day, two back-to-back podcast in Florida.
I'm exhausted off a horrible night of sleep.
We'll be flying all the way back to Vegas,
six-hour flight,
and Graham is like super tired,
then he gets into the plane
and locks in and works.
Because it gives him energy.
I don't get it.
Do you like Cal Newport's Deep Work book?
Have you heard that?
I never heard of that before.
Okay. So, yeah, he's famous for his book, Deep Work.
But Focus is one of the 34 strengths
that Don Cliffton has identified.
And it's my 14th.
Hmm.
So I've got 10 strengths that are always on,
and then I've got 11, 12, 13, 14, 14,
that I think I can intentionally dial up.
Like, I can occasionally focus.
But I have ideation number three,
and that's kind of the opposite of focus.
That's like every new idea gets my attention,
and it gives me energy.
So this is a really good conversation.
And if I'm low at being a team player,
maybe the best solution for me,
and I'm doing this with all my 50 employees,
is deeply understand their strengths
and try to make sure the tasks they're given
and the projects they're assigned play to their strengths.
Because imagine if you give someone a task
that's going to drain them for the next.
week or month. And it's natural that you don't always know what people love and what they don't
love. But if you could delegate the right tasks to the right people and energize everybody,
everybody wins. That's really interesting because I feel like Graham and I are exactly the opposite.
I think I'm much more of a teamworker. I love building teams. I love being around people,
doing things with people. And I'm much more of like an ideator. I love coming up with new ideas.
Oh, let's do this shiny object syndrome. And Graham is like, work alone, work intensely.
But that's why you make great partners.
Seriously, complementary strengths are so helpful.
When everyone's the same, like, that's not going to be very good.
Or you've got to have some balanced strengths on the team.
So if you're opposite, that's a really good thing.
So what do you think about other popular tests like Myers-Briggs test or Jordan Peterson's
Understand Myself.com test?
Have you ever taken any of these?
I love Jordan Peterson.
I've listened to hundreds of hours and all of his books.
I haven't taken his assessment, but I would trust it because I think that guy is a genius.
Myers-Briggs, not so much.
I had one, my son's friend had a great experience with Myers-Briggs, so I don't want to
fully discount Myers-Briggs.
He was struggling with his self-confidence and trying to figure out what to do in life.
He took Myers-Briggs, and it breaks down the 16 types, and he found out he had the same
personality type as Elon and Steve Jobs.
That fact alone decided, gave him courage to go into his.
to tech and to say, I could be really good at tech.
He's now a coder for Microsoft.
He has had a great tech career so far.
But if an assessment can give you a boost of confidence that you can be something, that's a good thing.
It's not as rigorous and it's not as scientifically validated.
The test retest reliability is a lot lower.
I like Strengths Finder because I've seen it used by thousands of people with huge positive
outcomes.
But there are thousands of psychological tests, and I'm sure there's many good ones.
Yeah.
Now, after looking at lineage for decades, what's the biggest lie people tell themselves about identity?
Wow, that is a huge question.
Okay, well, so I would say and answer that question, less from studying heritage and lineage
and more about being immersed in the world of strength psychology, positive psychology, coaching,
leadership, all the things that I've learned the last 20 years.
I think the biggest lie people tell themselves is that they don't have talent, that they're not a talented person.
and that lie starts when you're very young,
when you've got athletic talent in high school, musical talent,
you've got performance talent,
and most people don't think of themselves
as having that level of talent.
If you're not a quarterback, if you're not a dancer or a singer,
you don't think you have talent.
Don Clifton's vocabulary of 34 talents
with 400 total in his taxonomy
expands the view
so that nobody has to tell a lie to themselves
that you don't have talent.
you might have a talent called empathy or developer.
And those are extremely powerful human building,
connecting, and growing other people talents.
And most people just never know they have talent.
So I think that's the biggest lie that people tell themselves
is they're not talented.
How much of that talent is genetic?
Like, let's just say your parents are great singers.
It seems like they have children who are great singers
or artists or athletes or they're these specific traits
that their kids overwhelmingly seem to inherit.
I think the musical and the athletic talent
probably is largely heritable.
I do think you see that in lots of families
that it passes down over time.
And those are not the talents
that Don Clifton was identifying his
were patterns of thinking, feeling, and behaving.
I would say a percentage of your natural strengths
are inherited, and then some percentage is nurtured,
and then some percentage is developed through choice
of how you spend your time.
I would say the majority is nurture.
And what's the most shocking thing that you've discovered
from looking at so much DNA and lineage?
I haven't seen very many crazy stories.
When I've traveled the world and given a lot of keynotes
over the past 10 years,
inevitably I'll be talking about entrepreneurship
or Strength Finder.
And the audience members come up,
lots of them line up to meet me,
and many of them have tears in their eyes
because they want to tell me their story,
their family story,
about meeting a sister they didn't know they had.
I get a story.
that I'll tell you, speaking of exactly that, I found out, well, I guess my mom found out,
and then she told me, she had a half-brother. She had no idea about her entire life, and she found out
in her late 60s. And apparently, my grandpa went off to war in the, I think it was late 1930s,
early 1940s, he was stationed somewhere in England at the time, had a relationship, and then went
back. Or something happened. He was pulled immediately.
had to go back to the United States.
Something happened.
Turned out he had a child with the person
that he was in a relationship with in England.
He had no idea that she had a child.
She thought that he had died in the war.
And my mom did one of those tests,
found that she was related to this person.
And she showed me a picture of him.
He looked exactly like my grandpa,
like a spitting image.
Like, only shit, this is the same guy.
Did she ever meet him?
Yes.
Oh, that's fantastic.
Great guy. Great guy and they're close and they email and call all the time. But like this never would have happened if not for that.
One of my very best friends has a brother who's never married. And as he got past 60, he kind of started feeling like life was meaningless. And he got a email from someone and someone had done a DNA test and said, I think we might be related. Turns out he had had a relationship in college 40 years earlier, didn't know that she got pregnant.
had a child.
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and now he's really close with his biological son.
It gave him a new lease on life.
Like, I have a son that I've never been married.
I didn't know I had a son,
but they have so many things in common
and they're very close,
and it just brought new meaning to his life.
I just thought that was an incredible story.
That's so cool.
Now, I have now just rethought your question
about weird things.
And so as I left Ancestry.com,
I started an internet marketing agency
called 10X marketing.
I wanted to help people 10x their
revenue. If you double your traffic, double your sales conversion rate, and double your average
price per sale, that's eight times. And so I thought we could 10x almost anybody's revenue.
So one of my clients was a paternity DNA testing company in San Jose. And they were not insurance
paid paternity DNA tests, but there are millions of people in inner cities around the
United States that don't know who their father is. And so this was a first internet order the
DNA test, take it, send it in, and find out who your father is. And I started doing marketing and
assistance for them and then analyzing all their emails, the support emails and the reactions. And
there was a lot of tragedy in that, a lot of people being shocked that they weren't the father
of somebody that they thought they were the father of. Someone shocked that the person they thought
was their father, was not their father. And so a lot of family issues.
came to a head, and it wasn't a good thing.
How common was that that you do a paternity test and the kid's not yours?
Very common.
Very common.
Well, not necessarily with married families, but if you think about people hooking up in cities
all the time and just like a kind of an unrestrained, you know, whatever, however many
sexual partners you have, then if someone gets pregnant and has a child and keeps the child,
there's a lot of people that could be the father.
So I just think in a lot of cities or a lot of locations,
there's a majority of people who don't live with their father.
And so knowing who your father is, you know,
can be a really powerful, good thing,
or can be a shocking thing that you didn't know.
I was always because why they don't mandate genetic testing at birth at the hospital, right?
Who the government mandate that?
For what purpose?
So that you would know who the parents were?
Yeah, right.
I mean, I guess that could be legislated somewhere,
but I don't know.
I think the large percentage of people probably know who the father is.
And so that might be just an expense burden on most people.
I'm also thinking how many kids get switched at birth and you just have no idea.
Well, they do have these tagging systems now.
When my wife and I started having kids in 88 and the hospital situation was a lot less lockdown.
Today, oh my gosh, they have.
How do they prevent that?
Oh, they have all kinds of preventions.
They have doors that lock and passwords to go in and see the child.
And I don't know, they have a lot more cameras and a lot more security.
But it was, I think they have, you know, code read or something if, if, but I'm sure it's happened occasionally in history.
But I don't think it's very common that babies get switched.
It's possible.
Technically, it's probably happened.
When you look at the odds.
I am willing to bet that it's happened many times, actually.
Yeah.
Yeah.
just truly just a random
Well, and then there's the other thing. So adoptive
parents or
you know, step parents
or whatever, I believe that their
ability to love a child, even if it's not
their biological child, is extraordinary.
So I think the
family ties that we develop,
someone that's our mom or our dad,
by birth or by nurture,
I think those are profoundly
powerful. So even if there is switching
or even if the paternity
isn't clear,
love inside of families is real, and parents will do anything for their children's happiness and welfare. And so
I think I've known people who were adopted, and I think their loving ties are just as strong as natural.
Now, going back for a moment, I'm curious, what was it like watching your company go public?
Well, it was 2009. I had been bought out in 2006, and the 20 people on the stand ringing the bell, only one of them was
familiar to me. So it wasn't a pleasant experience. It was, it was like, that should have happened
with all of us early folks, you know, ringing the bell. I have friends who run Angel Studios who just
went public, I think a month or two ago, and it was just all the top employees there, key investors,
and spouses of the founders. And they were all there ringing the bell. And I'm like, that's the proper
celebration of an IPO. It's the people who built the company. Not the late investors who bought the
company and then took it public. So I was dissatisfied with that experience. So explain this. You were
forced to sell because you raised capital to other people and your shares got diluted to the point
where they wanted to then sell the company and you were just like, well, I don't really have a
choice here. Correct. It happens a lot. So, but how did you not see that giving up that much equity
to other people that you may not be super familiar with would want to take the company in a different
direction? I didn't understand preferred shares versus common shares.
I'd never studied business before.
I'd never taken a technology class.
I was a Russian major in college.
I was a humanities major,
and I started a master's degree in library science.
So I was all into academia and books and learning.
So explain preferred shares and common shares?
So when a venture capitalist writes a check for your company,
they want preferred shares.
And the founders usually get common shares.
And so preferred shares have rights and privileges
that common shares don't have.
such as if there's a liquidation and the company sells for $10 million, the venture capitalists,
the preferred shareholders get paid back first. And if there's any leftover, it gets split
among the common shareholders. So it's like a tranching. It's like the waterfall effect. If there's
any leftover, the common shareholders get what's left. Now, if there's a big IPO and it's all
successful, then the preferred convert to common and everybody's treated alike. So there are some
scenarios where the upside is unfairly weighted towards the preferred, but many times they end up
being the same class of stock at the end of the day. So successfully scaling a company before the dot-com
bubble, during the dot-com bubble, and then after the dot-com bubble, do you see any similarities
between that and right now with AI? Because a lot of people are speculating, we could be in an AI
bubble. It's easy to raise a lot of capital when you just have AI somewhere in the name of your
company. Do you see any similarities there? So I see
possibly a huge bubble in terms of valuations, but in the long run, I think the value created by
AI will dwarf anything that the Internet ever did in terms of value creation. Now, Elon and
others are taking the view that the few foundational model companies will end up creating all
the value, that it's going to be concentrated in the hands of GROC and OpenAI and, you know,
met as Lama and Google's Gemini. And it's, there's one argument that says,
these huge LLMs that spend billions of dollars to, you know, train on every single word ever written or spoken, they're going to start building applications to fill all the needs and that the application companies will all be put out of business. Then there's the opposite point of view that there's going to be so many niches and so many application companies that millions of AI companies will prosper. And I don't know what the answer is. I'm just betting that this wave is so much bigger than any previous technology wave that I want to play in it and be a partner and,
and have as many AI horses in the race as possible.
So as someone that was like really in the weeds during the dot-com bubble,
what do you see are the primary similarities then to that and now?
Well, venture capital is still concentrated in San Francisco and maybe Boston and in a few other places.
But the cool thing about 2016 is that the U.S. crowdfunding,
the Jobs Act in 2012, led to,
crowdfunding in 2015, 2016. Five billion dollars has been raised by startup companies from non-accredited
investors who are buying equity or options or whatever. And so there's a way to raise capital today
that didn't exist 25 years ago. You had venture capitalists, angel investors. You didn't have crowdfunding
until 2016. So that's one of the things that's different about today versus decades ago,
is that anybody can start a company, get an audience,
sell shares to that audience,
and get funding and keep control of their company
without necessarily giving up control to the investor class.
So do you think it's easier today to start a business
than it was back in 2000?
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So do you think it's easier today to start a business than it was back in 2000?
I do.
Way easier.
10 times, 100 times easier.
You can vibe code an incredible application in 24 hours now.
Explain vibe coding.
So vibe coding is if you don't know how to program, but you know
what you want your application to do.
You speak to the AI or write the instructions in plain English,
and then it writes the software code and compiles it and builds the app and ships the app,
and you've actually built a finished product without even knowing how to write a line of code.
If you can speak English, you can vibe code.
And there are dozens of tools now that are super popular with vibe coders,
lovable and many others, and they have, you know, tens of millions of ARR or hundreds of millions of ARR.
So it's cool that we live in a day where computers now understand language.
And anyone who can speak or write can command a computer, an AI, to go do stuff for them.
And so vibe coding is just speaking things into existence or typing some instructions and having an application built for you.
So do you then think that anybody can be successful and build a big business in 2025, 2025,
or also as someone who studied genealogy
or is familiar with genealogy and big genealogy data,
are there certain genes that will prevent people,
regardless of the environment from becoming successful?
Like actually genetic predisposition to failure?
Sure, yeah.
I don't believe that.
I believe...
So you think that anybody now?
No, I'm not saying just because of now,
and I'm not saying everyone will.
But Don Clifton felt that anybody could be better than 10,000 other people at something.
Okay.
So he studied human potential and human talent, and he knew that if people would identify their talents and develop them, they could be the best public school teacher in a city of 10,000 people.
And so everyone could be better than others at something.
Now, in the world of AI, you've got great coders, great marketers, you've got great podcast interviewers, you've got great podcast interviewers, you've got
people that can build product, build audience. I'm not saying everybody can do that. But I do think
that AI will enable anyone who takes a little bit of time to learn how to vibe code or vibe market
or learn how to use AI to create agents to do things for you when you're sleeping. That in the
coming years, when people learn those skills, they'll have an extraordinary life. You could have 10 AI
agents that are helping you with your financial planning and to save money. And every time you spend
money and it's reported to the AI, they could say you could have saved, you know, 80% on that coffee,
you could have done this instead of that. Like, you could have a bunch of AI aimed at helping
you live healthy, helping you be financially well off, helping you have better relationships with
family and friends, helping you learn skills that are aligned with your natural talents.
I just think AI opens up a whole new universe of opportunity for humans to develop, and I don't
think anyone is genetically predisposed to failure.
Do you think with everything that you just said that we're becoming too reliant on AI and that we lose our critical thinking skills by having this just kind of tell us what to do?
100%.
100%.
The studies that are coming out on brain function and the cognitive demise of people who outsource essay writing to chat GBT, we completely could dumb down ourselves by letting AI do the things for.
us like do our homework or write our essays or do our blog posts. So I'm not a fan of outsourcing your
cognitive thinking. To use it as a research tool and it's indexed, you know, billions of pages of,
and you can ask it any question. I think we can use it in a very powerful way that keeps us
in the driver's seat or we can just offload the things we don't want to do and we will get
dumber and dumber. So I think there's definitely a dark side to AI if we over-rely on it. Or if the
companies that got us hooked on dopamine with social media, with shares and likes and followers
and all those counts that are artificial that give us all this addiction to social media,
if the same companies build AI tools and companions that are designed to get us using them
three, four, five, six, seven, eight hours a day instead of living real life, then those are
dangerous slopes.
Why wouldn't they do that?
They will.
They will.
They will do that.
But there will be alternatives that are aimed at.
to uplift humanity by giving you a limited amount of intelligence during the day so you can live
your best life. Yeah, but that doesn't make money, though. Oh, sure, it can. But not as much money
is keeping you glued to it for eight hours. Well, the hundreds of billions of dollars in advertising
revenue versus the subscription revenue that a good company would take to build a system that's designed
to help you live your best life. That's what we're hoping to be one of the participants in,
is uplifting humanity,
helping every individual reach their full potential
with a limited amount of use of AI.
Now, Google, when it started,
Larry and Sergei were geniuses
and they built this incredible search engine
built on hypertext links,
and I wrote their paper called
Anatomy of a large-scale hypertext search engine.
It was a brilliant thing,
and their key metric for success early on
was how little time you spent on their site.
If you came to the early Googles
and did a search,
and five seconds later you left and didn't come back,
they knew they had the right answer for you.
That was the early days of Google
when they were, don't be evil.
And now, like most corporations,
they're kind of monopolistic
and they use their force in the marketplace
to, you know, they get fined by the EU all the time.
They've been in antitrust investigations in the United States.
So big companies that are worth trillions of dollars
are going to hire the smartest, most ambitious people they can,
and they might not don't be evil for very long.
So I'm putting my faith in young startups or emerging companies
that really do care about humanity.
They care about individuals.
They care about building a better world.
And they'll design tools and systems that are healthy in small doses
and brilliantly allow you to navigate life.
Like a GPS for your life, you're not looking at your GPS all the time you're driving.
You might check in at every five minutes to make sure you're on track.
But there could be a light-touch AI that helps you use superintelligence to make really good choices and to have all kinds of thriving and prosperity without being dependent on it, without using it all the time as a crutch or as a companion or as a friend because you don't have any real friends.
What do you think the government's role should be in AI? Because it seems like they are really supporting AI at the moment and we're in, from what I've been told, somewhat in a race with other.
countries to get super intelligence first and that you don't want to lose this race.
That's always an argument that people use. I actually really like David Sacks. He's the AIsar.
I've met him in person. We've had several good conversations. He launched a genealogy company
before he launched Yammer. It was called Jeannie. And he once told me that I was a fantastic
entrepreneur because my family link app on Facebook got way more users than Jeannie did. And we were kind of
going head to head. He was not on Facebook. I was on Facebook. And so he kind of admitted that
you crushed us. Like, you're a really good entrepreneur. Well, a year later, he sells Yammer for a
billion dollars. So he, he like leapfrog me by like a thousandfold. But I really like David Sacks
and his All In podcast is very good. So U.S. has to be very friendly towards AI development and
competition. My biggest thing is that government should encourage open source AI as much as possible
and that individuals should have access to open source software and open source AI so that we're not locked into these closed systems.
The government will award huge contracts to the open AIs and the Googles of the world and the Microsofts, and that's fine.
But I think the government should take a really hard look at open source, like Linux and Apache and the world, the web, you know, WordPress, the world's Internet started out being very open and not being very locked down commercial.
and these trillion-dollar companies just can't help but try to be monopolies and can't help
but try to rig the system and get regulations in their favor that hurt all the non-incumments,
the new companies. So I think we the people should elect representatives who know something
about technology. We don't tend to do that very often. Most of our representatives in the United States
are attorneys. And they know very little about how the
financial system works, how health care works, or how technology runs the world. So I think we've
voted for lots of persuasive people that are lawmakers and policymakers, but they don't know that the
internet is not a series of tubes. They don't know that Facebook's business model is selling advertising,
and that was like 10 or 20 years ago. But my point is, we the people need to elect better
tech-savvy representatives who have our long-term well-being in mind.
What do you think is the biggest risk to AI?
The biggest risk, well, it's been hallucination
where you don't know that it's hallucinating.
Like, people putting too much trust in it
is a really big risk.
Think about medical doctors
who start relying on AI to diagnose or to treat,
and if it hallucinates, they lose a patient.
Now, it doesn't mean that doctors without AI
won't lose patients,
but I think hallucination has been
kind of the Achilles heel of the chat GBTs
and the LLMs of the world.
I don't think it will remain the biggest issue.
My own company has a portfolio of companies,
and we like to build AI that is more like a perfectly knowledgeable librarian
that can quote people and cite the sources rather than a creative writer that can go off the rails and hallucinate.
So we view our search engine background, which I worked in search engines for decades.
Search engines retrieve exact quotes from people and exact clips and present them to you.
AI, the way the LLMs currently work is the generative AI,
is a probability engine.
It doesn't even know what it's going to tell you
when it starts talking, and it predicts, calculated,
what word can follow this word,
and so it's all statistics and probability,
it's all stochastic, and so it often hallucinates.
Now, retrieval augmented generation is a technical term
that a lot of computer scientists are using now,
and OpenAI bought a rag company,
and lots of people are doing rag.
Rag is more like retrieve an exact quote,
cite the source, and then give a little bit of background to it
instead of just making up the answer out of whole cloth.
So I think many of the problems with AI are being tackled by the smartest people.
And I actually think there's a very, very bright future for AI that can assist us.
My biggest fear is that humans become super dependent on it
and let it make choices for them.
And they kind of give up their own personal freedom
to choose and they become dependent on the algorithm or the recommendation engine, even more than social media.
I've had so many mistakes with ChatGBT, UBT, when it came to helping me organize my financial
statements and uploading documents. My gosh, the amount of time, it just, it doesn't calculate
the numbers properly, or there's something that's obviously an expense and it counts it in.
And then I only realize that when someone else puts that through Excel and says, no, this doesn't add up.
Even last night I was pissed.
I had a GFCI breaker that went out in the house,
and I spent hours trying to track this thing down
because I thought it was like an upstream GFCI that tripped
and it tripped another one.
And I'm chaggy-beating this and I'm like, here's the breaker box.
And it would walk me through like what to look for.
And then I couldn't find where this breaker tripped.
And so I says, I have this box on the side of the house.
Could it be in here?
This is the outside electrical box.
to the house. No, that's going to be where your electric panels are wired and, you know,
looking in that won't be able to tell you unless you're an electrician. So I never look in there.
Turns out it was that. Had I just opened that damn box and flipped that breaker on the outside
to that panel of the house, I would have fixed it. But Chad JBT sent me on a runner.
I live in Missouri and rural Missouri and farming country and I don't get into guns much, but I bought
a BB gun. And I didn't know how to load the BBs into the cartridge.
I was like, there's two places that I thought.
I took photos of it.
I sent it to chat GBT.
It kept telling me, oh, you did it right, you did it right.
The thing wouldn't fire.
About an hour later, after trying several queries on different AIs,
I finally realized, I need a CO2 cartridge to fire this thing.
And I put the BBs where the CO2 cartridge was supposed to be.
And I felt like a total idiot.
But AI doesn't know everything yet.
But just think how miraculous it is that AI understands language
and can index all the photos and all the videos.
So I'm pretty bullish about the future of AI.
If humans can start being a little bit wise about which platforms we choose to use,
what are the ultimate designs of the companies building these things?
I actually think there's some things I can't announce right now
that some of our strategic partners are going to announce soon
that will allow any individual human to install your own LLM on your own device
and have your own context for finances, for health,
for education, for career, for friends, for family,
on your own device,
and you won't even need to use these cloud-based behemoth monopoly AI systems.
You'll have an open source remote on your device
that knows the context that you give it
to help you live your best life without selling your soul to the...
Then I feel like Apple would just do that directly within the iPhone,
and then they could sell their iPhone for $3,000
because now you don't have to do a $50 membership
or whatever month.
Well, I think Apple and I think smartphone manufacturers
are positioned best to take advantage of this.
But there could easily be other hardware platforms
that emerge that allow an alternative
that might be more...
Now, Apple seems to be a pretty good player
in terms of privacy and caring about you.
They're less ad-driven.
than most other companies.
And so, but yeah, I think we haven't even started to see in five or ten years we'll be shocked
at how many options there are for AI that we don't even imagine today.
What is your most dramatic prediction for AI in the next five years?
I will predict that in the next five to ten years, one of the most important decisions
each individual human makes is which AI platforms to believe in and plug into.
because I think the difference between AI that runs your life and monetizes your time and attention
and sells your time and attention to the highest bidder, there will be very powerful systems that
are used by billions of people that don't have your personal well-being in mind. They're going to monetize
you. They're going to know everything about you. And I'm worried about people that go down that
path. But I think there will be many, many options that wise people will choose. Sometimes you
might vibe code something yourself instead of outsource your application needs to a known player.
But I think humans are so ingenious and so creative. And young people that are learning how
to vibe code entire suites of applications in a day or two, I just think the proliferation
of unique applications will shock all.
of us in the next five to ten years. Now, the wisdom that we're going to need to know which ones
to trust, you know, do you remember there used to be in the 90s, late 90s, there were
ratings sites like E-Pinions, and then there was Yelp and now there's, you know, all these ratings
things. I remember Hot or Not. Hot or Not, okay, yes, I remember that too.
You don't remember Hot or Not? Jack was too young.
No, when was that?
It was a website that you would go to Hot or Not.com and you would see a picture come up and
you would rate, is this person hot or not? And you click like, yes or no?
Was it of like models or was it just like you could upload a picture? Everyone could
upload pictures and then if they wanted to be rated, they could do it or someone could.
So you have like a percentage then that you're assigned? Yep. That's a lot less useful than
rate my professor.com. I actually met the U.S. professor who was the highest rated professor in the
country on rate my professor.com. He was actually my neighbor. And I found out that the first day of
class. He had already memorized 400 people's names. He was funny, but he memorized the names of every one of his
students. It blew my mom. Seems like he's just farming his rate my professor. Well, I don't know. He did that
before. Rate my professor even came out. But by the time it came out, I'm sure he was pretty proud of that.
What's the benefit of being top rated on rate my professor? Well, because he will select your class.
And also it's, you just have more authority. More clouds? More clout. Yeah, around other teachers with like
the higher ups and the school. Do they discuss scores?
with each other.
Probably.
And I also, I've seen videos online of people saying like,
this is why you're a two on rate my professor,
like screaming at their professor.
Use it as a weapon.
Yeah, you just like don't respect the teachers
that are lower on rate my professor.
You just like, you walk in already having
a preconceived notion of what they're gonna be like.
So have you ever been to g2.com or captara.com?
Have you heard of those two sites?
Okay.
So never buy a software application or subscribe to any SaaS
without first going to G2.
G2.com and CAPTERRA. They have thousands of ratings, very well-submitted ratings by actual customers,
of all the pros and cons of every application, how easy it is to use, how expensive it is.
G2.com has helped me make hundreds of really good decisions on software to buy or not to buy.
I think that the world of AI is going to need trustworthy rating systems more than any
previous technology that we've ever had. Because if you start using a system and you don't get the
results or the outcome you want, it could be very damaging if that scales up to millions or billions
of users. So my hope is that collectively humans can evaluate the good and the bad that's out there
and we can migrate ourselves and our loved ones to the good. And then human thriving and prosperity
could be unprecedented in world history. We've already seen the elimination of mass poverty
in most of the world over the past 100 or 200 years, the agricultural revolution,
the Industrial Revolution, the Green Revolution in India.
There's a lot less sickness and early death in the world than there was.
We obviously have some chaos and geopolitical issues and stuff like that,
so the world's not in a great place yet.
But AI and robotics offer unprecedented productivity gains
that hopefully we can harness and have widespread benefits for billions of people.
That's why I am so optimistic for emerging,
markets around the world and up-and-coming countries that are developing. Yes, but I just think
it creates so much opportunity and part of me feels like them going from like one to five
is much more dramatic than us going from like an eight to a nine, for example. Can you imagine?
So when Chad GPT came out and I started buying all these URLs because I was going to build
building things on top of large language models, so like Citizen Portal.
has now transcribed almost two million videos from government meetings.
And we've published four million articles this year.
We have millions of people learning about local, state, and federal government through citizen portal.
So that's out there.
And I think next year you'll have tens of millions of users.
Family portal, faith portal, founder portal, we have all these portals.
But I actually, I don't know if I bought gardening portal.
But I went to chat, GPT, and I said, I live in this part of Missouri.
This is my zip code.
Tell me about my soil.
Tell me about the vegetable gardens that I could...
Amazon presents Jeff versus Taco Truck Salsa.
Whether it's Verde, Roja, or the orange one.
For Jeff, trying any salsa is like playing Russian roulette with a flamethrower.
Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk.
Habaniero?
Bro, more like Habinier, yes. Save the Everyday with Amazon.
Grow, the best things I should plant, and what about trees and fruit trees?
And within about a minute, it had told me based on the weather, the soil, the lat launch,
and like, it could totally tell me what to grow in that area.
Now, if you think about the developing world, think about how little knowledge they have about
agriculture, irrigation, mechanical things, machines, energy, and imagine leapfrogging.
Imagine billions of people being able to talk to a device in their language and have it teach them
or coach them.
What do you say to the people who believe that AI is not going to create jobs, it's just going to
redistribute them to fewer people?
I believe that humans have always been very creative and very adaptable.
If you think about all the historical waves of change that we've seen in the past few hundreds or thousands of years.
So my belief is that humans will figure out how to create billions of new jobs.
If AI and robots become super productive and they do a lot of the manual labor and they provide us with subsistence living,
maybe we'll find a lot more time for personal connection, for creative work in the arts or in the,
in other fields that we personally love.
So I do think there will be disruption and displacement,
and it will be a painful phase to go through.
And I do think there's a role for individuals
and nonprofits and charities and faith groups
and possibly even the government
to provide some transition to people that are affected by that.
But I'm not a big fan of government handouts
and central planning and socialism.
I'm a big fan of unleash human creativity,
help people find their talents
and find ways to develop those
into value-creating skills
that people will pay for.
My thought is that
we're going to become so reliant on AI, though,
that if someone loses their job,
the first thing they're going to do
is go to AI and say,
what job should I do?
And the AI is going to pick something.
But is that a bad thing?
It might not be a bad thing.
Yeah, but the thing you're relying
on the AI
to tell you what you should be doing all day.
Realistically, tell me if I'm wrong.
I feel like 90,
5% of people would it be better off if they let AI make most of their decisions.
I'm probably one of those people.
Genuinely.
Like, you're like, okay, well, what should I do today?
Like, go to the gym.
Go do this.
Go study something.
Read a book.
It's like, otherwise, what are these people going to be?
Okay, but then you're trusting it to have your best interest.
But imagine if a company is out there who's like, hey, listen, we make more money if you're
on for an extra five minutes.
Yeah, but that's not the reality of what's happening, at least right now.
Oh, but why wouldn't it?
Why wouldn't it?
Well, it could at some point in the future, but that's also speculating.
I'm just saying, no, I don't think it's speculation.
I think it's guaranteed they're going to keep you on whatever platform for as long as possible.
So what do you think it's going to give you like a runaround, like tell you one thing and then you start leaning into that?
And it's like, well, what about this?
And to tell you the other thing?
It's going to be so beyond what I could even comprehend because it's so.
Because that's a low ball.
I'm just saying for you, Jack, it would be different than me.
It would know you so well that it knows how to keep you on a little longer or to click a link or like, hey, listen, before you go to the gym, you need a new tonic.
and this is really going to energize you at the gym
so you can have a better workout.
And then the next time, it's like, hey, by the way,
you might need this creatine.
Like, wouldn't that be so easy to see through?
No, because people are dumb and they're going to see this creatine.
So if people are dumb, then they probably need some sort of like
cognitive assistance like AI to help them make decisions.
And maybe the AI will lead them to buy nothing of your tonic,
but is that really such a bad thing?
It's pretty good.
I do like the tonic.
You know, it is interesting that you say 95% of us could make decisions better with
AI, and that may be true, because a lot of people make a lot of bad decisions right now for all kinds
of reasons. Like, there's such clear-cut, objectively wrong decisions. Oh, tons of them. I'm going to go out
buy a pack of Marlboro Reds. Should I do it? AI's like, probably not. Like, okay. But here's a
vape that is 85% better than the cigarettes. There you go. I mean, and here's a link.
I just, I think it could prevent disastrous decisions being made. And also, if you have a freckle that's
been moving on your body and you want to take a picture of it and upload it to chat
GPT, that's easier than going to the doctor and schedule an appointment.
You don't know what's going to happen.
Then it'll recommend you to a doctor where chat GPT will get a kickback for a referral fee.
There's so many ways to make money.
You know how the world works.
Yeah.
No, it's pretty scary.
I'm just talking in terms of right now.
That's all speculation.
See, I like to speculate as much as you want.
Jack likes to think like a few steps back.
I mean, it's very healthy conversation.
I think billions of people need to have these open conversations.
about what could go wrong, about what could go right, because we're only going to get the future that we design and choose. Like, um, the best way to predict the future is by inventing it. That's why I'm an entrepreneur. I want to build stuff that I want to use and that I want other people to be able to use. But there are also people out there that maybe are bad actors who just don't have human thriving as their primary motive. And they are going to do anything they can to get you hooked on social media addiction, gambling, marijuana, whatever.
just to kind of hook you, and now they've got, you know,
some of the industries that have people at an early age
that might end up making hundreds of thousands
or millions of dollars during their lifetime.
Like, that's real.
The tobacco industry really did live for decades about the science.
And then the tobacco companies bought the groceries,
the food companies, like Kraft and others,
and they started putting sugar in all the foods.
And so 80% of the store-bought food
has added sugar that is so,
super unhealthy, which is why we have an obesity epidemic. So there are a lot of bad people
subtly doing things that harm us at scale. Big pharma, big tech, big food. And so we have to be
very careful. If AI just keeps us in those tracks, we'll all live unhealthy short lives. But if we can
have AI systems designed by people who are truth-seeking and who are looking for human thriving at
the end of the day, like that's the goal of their platform. And if we choose those platforms, we can have
abundance and thriving at scale.
But that assumes that people have self-control.
And if they're making bad decisions from the get-go,
they don't have self-control.
And so assuming they don't have self-controlled,
then the AI is just going to take them over.
Well, if you think about it,
I think that the erosion of the family
as the fundamental unit of society,
policies that, so I think you've credited being raised
by parents in a stable family
as part of your path
success. I was in the same boat. My mom was a stay-at-home mom. She had eight kids. My dad was a
professor. She was an elementary school teacher before that. But I'm sure that my life would not
be where it is today without my mom and dad and a stable family. And so AI, of course, is powerful
and always present. It'll never take the place of loving parents and faith leaders and friends
that are good influence on young people. So we can't abandon the traditional elements,
ingredients that helped people live a good life, an honest, moral, upstanding life. And that's
really influences from people that love us. And AI will never substitute for that or take its place.
And I don't know if the pendulum will swing backwards towards, you know, people marrying and having
children and enjoying family life, or if it will continue to have lower marriage rates, lower fertility
rates. Elon talks about
civilizational decline
because of population erosion.
Now, I live in the Midwest,
so I've done the math. The Amish
people have seven children per family.
They've doubled their population in the last 22 years.
And I will predict, this is my shocking prediction,
by 2,200 AD there will be 100 million
Amish people in the United States.
Wow. We're going to get a lot of construction done.
A lot of great furniture, and we're going to have some really nice
houses. And very little technology.
Yeah. It reminds me, though, at your point where you tend to swing a pendulum, I think when we go in the direction that AI and focus is just kind of going out the window, I think you're going to have apps of the opposite direction or products of the opposite tend to do really well. And that reminded me of Hank Green's Focus app. Have you seen this? He made this incredible app, and it became like top five on the App Store recently. All it was was an app that helps you focus. You have this little character.
within the app that knits.
And the longer you focus and don't touch your phone,
the more it could knit.
And it could trade those knittings
for things that make this little character,
like this little kitty happy.
And as soon as you go and pick up your phone
or open your phone, it drops what it was knitting.
And it has to start over, and it's sad.
That's all it is.
And you use it?
Macy uses it all the time.
But it was, for her, it was staying off her phone
and getting like solid work.
done. But she became very
into these characters, like, making sure I can't touch
my phone because it's got to knit, and
if I, if I disturb it,
it's going to drop the knitting.
But what if you're just, like, chilling on the couch watching
television and your phone, does it, like,
how does it monitor that you're actually working?
It doesn't, but you set a timer. You could set, like, an hour.
I'm going to, an hour without using my phone.
So,
gamification is a technique that could help us if we don't have
self-discipline to get more, like, I think there's all kinds of
things we could try. Duolingo has
this streaks thing that's just got billions of people using it,
but they don't really help you learn to speak a language.
Like, there's AI tools that are 10 times better
at helping you learn to speak Spanish
because it can listen to you, it can correct you.
It's actually conversational AI,
and they'll probably get there too.
But sometimes the streaks start having a life of their own,
and they end up backfiring.
Like, I know people that are so stressed out
by their duolingo streak that it's actually not a net good for them.
It's actually stressful.
They can't lose their streak.
And so they're kind of now...
But again, it keeps you on the app.
Yeah, it does. It does. They've now taken over.
Yeah. Now, with screens versus ambient, versus augmented reality, versus rings, versus whatever,
we're going to have a variety of technologies that are not as intrusive as a screen.
And it'll be really interesting to see how humans adopt those and use them for good to navigate the world,
to make better choices, but not to be beholden to them and subject to all their whims.
Speaking of things when you said that there's so much opportunity going forward and that more things will be invented in the future than in the past, I've actually been working with someone from the index about a, we actually have it. It's operational, mostly, pointpal.aI.
And what that does is you're able to search for flights based off credit card points and you're able to put in what points you have.
and it'll tell you faster than any other site
how much each flight is with points
and how to redeem those points.
And so I just booked a trip to New York recently
using that and I got Round Trip,
I think it was like 18,000 points with Amex.
Wow.
Round trip to New York.
18,000?
Yeah.
That's really good.
18,000 Amex points for Round trip?
Round trip.
$90 there and back?
Yeah.
And it was, I believe,
$90 there.
Yeah, it was through Air Canada.
And so I made an Air Canada account, transferred my Amex points to that, and booked a specific
day.
Wow.
When it comes to thinking about, is everything been built that should be built, so do you
remember Robert Allen, who wrote nothing down real estate?
It was the most famous author in real estate in the 90s.
I think he sold two and a half million copies.
I ended up doing some internet marketing for him.
And he had a book that came out called One Minute Millionaire.
And it was like 24 chapters that had the money.
mindset, like one minute a day to adopt the mindset of a millionaire. It was really good book.
And one of the things in one of those chapters was look at every physical object around you.
Every single physical object that you see started out as an idea in the mind of somebody.
They had to think of it. They had to design it. They had to build it. They had to sell it.
And someone has to support it. So literally every physical thing in the world is the result of somebody's
creativity. Now, if you think about in the future, what I love about Paul Allen is,
idea man, the real Paul Allen, was that he asked that question, what should exist? And then he set about
to fund it or build it, and he did dozens or hundreds of amazing projects. So I would take that
22-year-old you're talking about who doesn't really know what to do and say, what should exist?
What talents do you have? What do you wish was different about the world? Go make it happen.
And see if other people need that same solution that you've envisioned, because the whole world is
filled with the creations of humans who saw a problem and solved it. And there's a lot more
problems in the future to solve than there are right now. I agree. Cool. And AI can help you.
Yeah. Yeah. So what would be your advice to someone who's young today who wants to start a business,
but they feel like everything's already been done? Wow. That's interesting. Almost nothing has been done.
like there will be way more done in the future than has ever been done in the past so it's just what
we've done in the past is the tip of the iceberg and what a i enables you to do if you go follow my
friend john cheney on lincoln john cheney teaches courses of 20 or 30 people every week to launch a
business using ai vibe coding in 24 hours he's had hundreds and hundreds of people launch full blown
companies this year he's actually tony robin's chief ai officer now and so john cheney and
and lots of people like him are out there teaching you
how to learn the tools that will help you be 10 times more productive
than you are today.
So I would start there.
And if you were 22 years old today,
starting over with no connections,
how would you use AI to get ahead and build wealth?
Well, John teaches that too.
So not only does he teach you how to vibe code,
he teaches you dozens of tools that are already built
that you can start using and deploying.
I would say that, as I mentioned, g2.com,
that don't make an enterprise sales software purchase
without checking the reviews and reading
and extensively to make sure your decision's good,
all of us are going to have to find a way to evaluate
more tools, more apps, more AI systems,
because there will probably be a Dave Ramsey AI
that could help 100 million people avoid debt,
live smartly with cash,
and not everybody loves what he teaches,
but he's helped a lot of people rip up their credit cards
and get out of debt,
and then start purchasing things with cash.
So I think we just have to be super careful
to find the tools and apps and AI systems
that will help us get where we want to go
faster than any other way.
Well, it seems like you're very optimistic
about turning people into AI
and basically uploading their information
so that people could talk to it.
Yeah.
Who's liable if that AI gives bad advice?
Like, let's just say Dave Ramsey's AI says,
hey, I'm pretty bullish on bonds these next 10 years,
and they just underperform or something like that.
Can you go and like Sue Dave Ramsey for what the AI said?
That's the whole area of legislation and litigation is so brand new.
I actually don't know how we the people and our government will navigate that.
There will be lots of case law.
There will be lots of lawmakers that have opinions.
I think humans should be treated as like adult decision makers.
if you choose to use a Dave Ramsey AI system
or if you choose to listen to him in person,
what are you going to do if he gives you bad advice
and you follow it and it doesn't,
you know, you don't sue him
because you lost 10% of your portfolio last year.
Like, we're all adults.
We all can assume that there's no perfect crystal ball.
And so, but again, being careful with who are the experts,
what tools will you adopt,
and how much confidence do you have
that they're going to give you good advice?
I mean, that's a personal decision
for all of us to make.
So when you talk about the focus out from Hank Green,
like, it's really cool how we spread good things through word of mouth.
And if there could be spread good AI programs through word of mouth,
but also online with directories and with rating systems,
there's a good chance that most people will adopt tools that are positive, not negative.
Yeah.
So being someone that studied genealogy and traits,
what would you say that the top three traits or mindsets that someone should have
if they want to be successful in business or entrepreneurship?
What are the three things that they should refine?
I've come to believe in the last few years
that one of the greatest human traits
for every part of life, especially entrepreneurs,
but at any age and in any part of life, is gratitude.
If you don't wake up with an overwhelming sense
that you should be grateful for your parents,
for the world, for the talents you have,
for the physical body you have, for the health you have,
for the financial well-being that you have.
Like gratitude is to me the best virtue to nurture
so that you can be happy and content.
When you're feeling awe and wonder
about the fact that you are a human being
out of 8 billion humans,
you actually are unique and you live
and you have a chance to do amazing things every day
and learn and grow and form relationships
and have friendships and enjoy music and poetry
and athletics.
I think what an incredible thing to be alive.
And so I think gratitude and kind of awe and wonder
is like a really important one.
But then I would say being hungry and being humble.
Like just realize you don't know very much.
There's a lot more to learn and be very eager to learn as much as you can
and do as much as you can.
So being hungry and being humble is the BYU football team's mantra this year
with Coach Kalani Sataki.
And I really like that.
It resonates.
but I also think the primary virtue that I wish all humans could encourage or inculcate in themselves
is deep gratitude for their creator, for their parents, for their friends, for their family,
for their co-workers, for life itself.
Just be in awe that you are alive and you get to be you.
It's funny you say that because that is on my phone.
I had to check that it's there, but it's one of these little notes on my phones focus on gratitude.
Just every time I check my phone, I see it.
That's cool.
I like that.
It's funny to see it.
Gratitude is amazing.
Like, I remember I used to journal every day.
And now, still to this day, I practice gratitude in a different way.
But back when I was journaling, I would daily log.
And then at the very end, I would write three things down that I'm very grateful for.
And those three things that I tried to write down, I would try to make sure that they were things that would not change.
like I'm grateful that I have, you know, like 10 fingers.
Or I'm grateful that, you know, and it's not like I'm grateful that we had a really good
month on the podcast.
We made a lot of money or whatever.
It was things that like would not change and I could practice for an extended period
of time.
So I think gratitude is very important.
But also one thing I always love mentioning to my friends is their relationship with
failure because I think a lot of people, whenever they fail, they get really down on
themselves.
And it ends up hindering them for the next, you know, long period of time.
They're kind of bogged down by their failures.
But I think if they could then learn from a failure, it ends up becoming a success.
So then you have your actual successes that remain to be successes.
And you also have your failures that you then transform into successes because you learned
and adapted from that.
So it's like, how can you ever fail if you are successful from your failures and you're also
successful from your successes?
I love that.
That's a fantastic mindset.
I remember teaching entrepreneurship about 20 years ago at Utah Valley University.
And my co-teacher was a guy named Rick Farr.
he was about 20 years older than me,
and he had been very successful,
had huge exits, but he also had had some failures,
and he taught all of us,
failure is overrated,
it doesn't last very long.
Success is also overrated, it doesn't last very long.
Like, there's no reason to think
there is a thing where you're successful
and then it never changes.
Like, that's not reality.
So he just tried to say,
don't worry about the deep successes
or the deep failures,
because just live life.
Like, live it within a narrower band.
But I think the way you framed, successes are successes and failures framed properly are lessons
learned that lead to success.
That's fantastic.
That's very wise.
Paul Allen, thank you so much for coming on the ice coffee hour.
We really appreciate it.
And thank you guys.
We'll link to all your info down below in the description for anyone who wants to follow all of
your upcoming plans, businesses.
Awesome.
Thanks for coming.
Thank you, Graham.
My very first investor in Sour was Graham Weston.
No way.
And my youngest daughter just told me she's going to name her son, Jack.
So I like both of your names
And I'm really grateful that you guys had me on the podcast
Why Jack?
I don't know.
It's a phenomenal name.
It's a great.
Why not Graham?
Because that's a cracker.
Okay.
And no one wants to name their child a cracker.
Thank you guys so much for watching.
Until next time.
Thank you, Graham.
Until next time.
