The Iced Coffee Hour - The Most Insane Chiropractic Adjustment Ever | Beau Hightower

Episode Date: June 8, 2022

Dr. Beau Hightower is a Chiropractic gone Youtuber, and has amassed 2 millions+ followers across all platforms. Today Beau walks us through his transition from traditional education to a wildly successful entrepreneur. Beau also gives us some advice on fitness and how to maintain a healthy diet/workout routine. Get $20 off your Aura Frame here! https://auraframes.com Check our Beau's content here! https://www.youtube.com/c/DrBeauHight... Add us on Instagram:  https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_p... Official Clips Channel: https://www.youtube.com/channel/UCeBQ... For sponsorships or business inquiries reach out to: [e-mail] GET YOUR FREE STOCK WORTH UP TO $1000 ON PUBLIC & SEE MY STOCK TRADES - USE CODE GRAHAM: http://www.public.com/graham  MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Rode NT1, Rodecaster Pro The YouTube Creator Academy:   Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF  For Podcast Inquiries, please contact [e-mail] *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ow! Oh, my God. Oh. Oh. Oh. Welcome back to the ice coffee hour. I'm Bo Height Tower. And this podcast has made $2.137 million. What a guess.

No. $214,0. Not quite. It's ad revenue. Yeah. Add revenue. Okay. Yeah.

But anyway. Thanks so much for coming on, man. I've been really looking forward to this. So I've watched your content from like three years ago. I hate to say it, but I would just be like, like, like backcracking guy on YouTube and seeing the most incredible videos of just like contorting people and then their whole body cracks in a way that I can't even explain it. It becomes addicting where you want to just keep watching like the ASMR for this.

And I'm thinking, how can I do that? How did you get started doing this? And not only that, but like your content has gone crazy viral over these last like three years has it been? Yeah, roughly. let's see I was born in a cold hospital in 1983 no log story short I was an athlete all the way growing up you know early mid-90s big football fan the 49ers in particular in the Cowboys also they had a team Cairo and it would show up on like the the Fox you know news spots about them like

Jerry Rice and Joe Montana so my dad started taking me to go to one in high school when I was playing football and it made a really big difference for me. So after college, you know, I was a biology major to start with and I was trying to figure out, do I want to continue into biology? Do I want to work for like U.S. fish and wildlife? Because I really enjoyed getting out in nature and doing like, you know, groundwater chemistry and, you know, turbidity readings and things like that. That's cool. Yeah.

It's not really great for your bottom line. Yeah. So I'm like, okay, what am I going to do? My dad is a home builder. So not really interested in that at all. And then his dad sold carpet. So we just have like a lot of different Business interests in the family and so I think there was a like a flyer in the

The profession's office where it was like you know apply to pharmacy school Kairos school P T school so I started shadowing different people and the PTs that I shouted were They were kind of older folks. It just didn't feel like my niche and then I went back to my carer from my youth and he had a bunch of high school athletes on he was playing golf I was like you know that looks like a pretty a pretty good career path for me so went to Cairo school had practices in Dallas, San Antonio, Cincinnati, and then I finally resettled an Albuquerque about 10 years ago. And so I've been working with MMA fighters in an MMA gym for about a little over a decade now.

And basically what had happened was I got banned from Instagram in 2018 for reposting UFC videos. They were really trying to clean up all their content at the time. So they were IP copyright striking everybody in the world. And I got like six in a row on an individual. Instagram so they've completely deleted my accounts. Okay. And that's where I grown like a following first, like fighters promoting me and things like that. So I had, you know, at the time, maybe $250,000 on IG. That's pretty good. So didn't have any on YouTube. And so, you know, I'm used to uploading stuff.

And so I started throwing some of my videos up on YouTube. And the next thing I knew it had like $1.8 million, two million views. And I just got lucky I was on the front edge of the Cairo Tube wave. You know, there was the... I've never heard of that Cairo Tube. There's Finance Tube, right? There's gun tube, and there's chiro tube. Is chiro tube big? It's decreased now, but it's big, yeah. There's several, there's one guy's got over two million subs. Okay.

There's a lot that are over a million. So there's like four or five that were really big of the time that we're posting. And it was kind of like the pimple popping thing. People were just like, whoa, what's that? Like those crunchy sounds and it was just something that really seen a lot before? I've seen that. What is it, the pimple doctor, the pimple popping doctor, whatever it is? She's cute.

On Instagram, it keeps coming up right. And I don't want to watch it, but I have to watch it all the way through it. And she's rich. Yeah. She has a TLC show. Really? Oh, yeah. So it was kind of the same thing.

So I was lucky to be one of those first four or five people that was really popping off. And then algorithmically, I had fighters. So there's UFC fans that are watching it too. Yeah. So it just kind of popped off. And then ever since then, we're like, all right, let's keep this content going. And how do we keep it fresh and interesting? So what do you think makes people enjoy watching content of you cracking people's body and contorting it so much?

What's so special about? I mean, I think what we just talked about in the ASMR era, turns out subconsciously there's a lot of things that psychologically we like, some things we don't like. So if you ever see, have you ever seen the mildly infuriating or mildly infuriating Reddit? Yeah, yeah. Well, I know what you're talking about. Yeah, yeah. Or like they cut the pizza in the wrong slices and they mark outside the lines and they go to break glass but don't actually show the break. Yeah.

So there's something in us where, and somebody has done this too where they start to do the adjustments and they don't do the crack. And it's like infuriating. So there's something subconsciously about a sound being released and completion maybe of a task that we like. And I think like you said, along the lines of pimple popping, it's satisfying to see like a blackhead come out. There's something primal, and nobody really knows, but subconsciously about us watching somebody's body do that and make those kinds of sounds. I'm curious, is it ever dangerous? Because half the times I see like you did the grandma, the Instagram, what is the TikTok grandma? And I think she's in her 80s or 90s, and you're sitting there, like, holding her head, like,

jolting her head. Like, I'm ever worried, is there ever a risk that, like, you snap the wrong way and it just goes horribly wrong? Yeah, there's always a risk to anything, right? There's a risk to driving in the car, drinking coffee. But statistically, we know the relative risk. So as long as you're doing a good screening of the patient's medical history, I mean, you're talking one per 10, 20 million or something like that, which is about the same as

sneezing or coughing or, you know, go to. or jihitsu or boxing or anything like that. So, you know, like boxing, you saw the Puerto Rican fighter that, you know, a few years ago, one hit and has brain damage or whatever. Everything carries a risk. Your medications, your ibuprofen, you know, literally everything. But it's about making sure you're getting the right history and the right person and being able to mitigate those as much as possible.

Got it. So what exactly are you doing when you take someone's neck and you jolt it to the one side and you hear a crack? What's going on beneath that? So what you're looking at, if you looked at a spine, you've got vertebra and then you've got discs. So they kind of space in between and there's a bunch of ligaments and muscles on the side. Well, on the corners, there's these joints called zygopopapaphygions or preset joints. So those joints allow gliding of the spine in different directions.

You know, the middle part allows resistance mostly to compression. So what can happen is those joints on the side get stuck. They basically overlay each other like that. When they get stuck, you won't be able to move very well. You'll get pain in those areas, particularly over the joint line. So when you get a crack, and you don't have to get the crack for the removing, that just is an indicator that you've reached full range of motion is basically that joint stretches far enough to where the gas that's within it dissolves and it basically pops the bubble that's in there

and then that basically is the sound that you're making so essentially by getting the joint to end range you allow that patient to move through their full range of motion so that's super helpful in an acute patient like say your rib is stuck or you have an s high joint that's stuck but by and large that's only one aspect of treatment so now you've got full range but how do you keep it there right If they've been stuck for a while, then they need to make sure they're doing stretches, rehab exercises, so they maintain that range of motion so they don't get locked up again. Yeah. So one morning I woke up a few months ago, I had the worst stiff neck I've ever had in my entire life,

and I literally could not move my head for an entire day. I went on YouTube and I saw that it was more so like muscle stretching. How much of this movement is muscle versus just the spine itself? Yeah, and I don't think you could ever really separate them from each other. So that's what we call tortacolos or rye neck. this is something that spinal manipulation is really good at. There's a lot of things that could cause a spasm. Ligaments strain,

the joint strain, sprain, disc bulges could do it. But typically if you haven't had a trauma, then you know it's probably not like an acute disc herniation or bulge. Like something's landed on your head or... Yeah. So usually when that happens, either you've got a joint that's suck or you've managed to strain one of the ligaments. Then what happens your body tries to protect itself

so it spasms all the muscles. So really what I do is something called neoprapathy. So neopathy is treating ligaments and muscles. but also within that I also went to chiro school as well so I have two doctorates so combining those two things I found gets the best results we loosen up all the muscles we get on the re-break up the tissue and then we make sure the joint has full range of motion then they get their exercises and then what's going on when you take the big pin and take the hammer and you're just like knocking it that that seems painful yeah it's so so you'll see in a in a few minutes what seems painful is actually not and then the opposite is also true so when you see me just like kind of haphazardly touching a trigger point. That's actually significantly more painful. What we're doing there is we're either tricking the muscle and do the spindling. So like if I'm having them turn their head and I'm tapping on the muscle, similar to a vibration plate,

we're tricking the muscle and are not knowing how long it's supposed to be. So it allows you to pass through that in range of motion of what the muscle spindle and the mechanoreceptors think it is. Sometimes like with a pelvis, say I have like a posterior tilt, like your hip bone tilts this way, which is a pretty common thing in PT and Cairo. What we're doing is we're moving the top end forward and the bottom end up. So we're aligning you that way. And then, of course, we go on and loosen the hamstring so that it doesn't pull it back down. So sometimes we're using it to move a bone in a specific direction.

Sometimes we're using it to loosen muscles. That's incredible. I've never been to a chiropractor. Never? Ever. Oh, man. No. I've seen all the videos, but I've never been myself.

Okay. I'm curious, how much did it cost to get yourself through school? Well, I have six college degrees in a postdoc certificate. So probably cumulative somewhere in the 300 to 400,000 range. Wow. Carried death from that? No. That's it.

That seems like a lot. Is the R.O.I. Better to go into chiropractics? Because I would imagine for $400,000 you could become, you know, get into plastic surgery, neuro surgery. Like, there's so many different ways you could go with that that, like, right off the bat, you would get a salary like $400,000. Well, it's super relative.

So, like, Cairo is more like PT or optometry or podiatry, more of the allied fields as opposed to medical. degrees, right? So there's no, there's no specialty as far as your licensing goes in any of those allied fields, pharmacy as well. You can do more things, like you could be a clinical pharmacist or whatever, but basically pharmacy is one degree. Kiro's similar. So like I have 350 hours of postdoc neuroeducation, but that doesn't change my scope of practice, really. So essentially you do four years of undergrad, four years of Kiro school, eight years, and then you'd be a chiropractor. Same when the property. So when med school, you're going to do four years, four years of med school, and then you

have to do residency. So that's what people, when they're looking at all these things, they have to decide, because if you're doing plastic surgery, you're looking at a minimum of five years of residency plus fellowship after that. Yeah. And you're going to be making 60, 70 grand a year during that time, and your debt is accumulating and you're drawing interest on that. Yes, their salary will be significantly higher later on, but they're also much further out as far as opportunity cost. Whereas Cairo is as soon as they graduate, they can practice right away. I think the data, if I looked at the statistics correctly, Cairo is the worst debt to income ratio of any any degree that you can get.

How much do chiropractors usually make? I think the median salary is about 70,75,000. Really? Is that like entry level? I think that's cumulative. I think that's everybody. Wow. Probably a quarter of my class, I think, doesn't practice anymore.

So they're either in farm rep or oil or... Oh, do a lot of people, they go into it and then go into it. Yeah, so it's a big broad, like, umbrella. So, you know, a lot of people that, you know, in certain faiths. So, like, we have a lot of Mormons that were in our chiro school because, you know, they're just not into pharmaceuticals or chemicals. So they find their way into a natural or holistic field. So a lot of people get in this one to do nutrition or supplements or things like that.

But of course, insurance isn't really covering that. And you're not getting to get hired at a hospital on a salary. So you've got to go out there and create a business. So chiro and dentistry are similar in that sense where there's not a whole lot of jobs out there. So you have to be a business owner essentially or start a business. Got it. Where PT, you could get an in-home or an at-home job or salary. It may not be high, but there's always a job.

For Cairo, there's not a lot of jobs. Like in New Mexico, I think there's one at the VA hospital, one at Curtlin Air Force Base, one at UNM, and those are the only three jobs in our entire city that are like a salaried, getting insurance, 401K jobs. Everybody else is either working for another Cairo or they've tried to open their own spot. How did you open up your first place? Is that what you did right after college? So I worked for a corporation in Texas first for a couple of years. And so what I wanted to do was learn the ins and outs of treatment. and I actually worked in middle management too to kind of figure out how the brokers worked on negotiations and things like that, but not on my dollar.

I didn't want to learn on the job on my dollar. So I kind of set up a lot of practices for them. I worked in several family practices, so I worked underneath medical doctors in a lot of offices. Learned how to get referrals from them, learned how to communicate with them. And then after a couple years of that, that's when I opened my spot. So my first job, and so let me rewind that. So obviously flat broke coming out. My parents had saved a decent amount of money for me.

you know, 50, 60,000 for college, I had a scholarship all the way through undergrad so I didn't know anything from there and then they helped apply that towards my grad school. So I didn't know much, like maybe 40 grand, I think. Yeah. This is 12 years ago. It's much higher now, obviously, with...

Inflation. That's... Thanks, Jerome. That's the magic word. Everybody's favorite, Jerome Powell. So I only owed 30 or 40, I think, coming out. So I paid that off in the first years. I just kept living like a student the whole time.

So I had about 30 or 40,000 saved when I went to start, but I didn't work for maybe five months. So when you don't have any income coming in and you're living on, that it goes really quickly. So my first office that I owned, I had a friend that owned a building and I negotiated.

He didn't make me pay the first and last. I was paying $500 a month for a one room suite in the hood in Albuquerque. And then I built everything else myself. I got a table from a guy on eBay. My office equipment was a family friend that had a stroke. And so I bought his office furniture for really cheap, obviously, painted the office myself. And I couldn't afford staff, so I had to build a website.

So I was doing online scheduling 10 years ago. Built the website on Wix. That's cool. Didn't have a phone line because then you have to pay somebody to answer the phones. Worked on wristbands, you know, way back in the day to where it was just linked to the website. So if I was at the gym and somebody was like, hey, you know, I'd be like, boom, here you go. And they could go schedule. So it just really ran super, super lean for, I mean, I still do, but for the very beginning of it.

so I could accumulate my own bank account to where I could buy equipment as we needed. There's more to life than finding the perfect car. But finding the perfect car can help you get the most out of life. Like the SUV that handles everything from drop off to off road and the car that hulls groceries and hockey teams, or the van that's gone from just practical to practically family. Whatever you want, wherever you're going, start your search at autotrater.com.

Canada's car marketplace. So how much were you making back then in those lean days? I think my net probably in my first year was 25 or 30K. Okay. You know, going up about 30K per year until I started hiring other therapists and then getting a percentage of their revenue. So now we have 13 therapists. So essentially their fractional income kind of replaces the volume of patients I used to see

because I don't see new patients and I haven't. for three years or so. So now we've got five clinics. We have one in Vegas, one in Booker-Ratone, three in Albuquerque. And yeah, it's been nice. Social media really propelled us more than anything to where we're not spending money on billboards or, you know, radio ads or anything like that. You know, even when we started, when I would sponsor fighters who were notoriously broke,

you know, we'd say, okay, what is your sponsorship worth? Is it worth eight treatments? Is it worth ten treatments? We'll put us on your shorts. You know, get us on UFC countdown or, you know, those things and we'll call it a trade. And say they have 300,000 on, you know, Instagram or something. Like, what would you pay to reach $300,000? Probably more than $200, you know.

Oh, yeah. So, you know, and you're getting who says so other than you, somebody who's beating up their body more than anybody else. Right. So it was a perfect mix for us, you know, working with MMA fighters because nobody beats their bodies up more than they do. Is that how much it cost is about $200 of treatment? In Nevada, our price points a little higher than New Mexico. So to see one of my neighbor paths here, it's $150 for a new patient. And I think it's 100 for follow-ups.

Each session is about an hour or so. They average about four total sessions until they can resolve most treatments. Is this something you recommend, like, a healthy person get done on a regular basis? Like, if they don't get beat up. So I'll tell you that we don't treat anybody who's not in pain. Okay. So we're not the type that promotes it as like a wellness plan. Sure.

To me, when I look at somebody, if they don't have anything wrong with them, no pain, which is rare. Like, who doesn't have some neck pain or whatever, right? There's only one way you can go, and it's, you can't get better than no pain. So I've had people try to come and I said, no, no, we're not going to treat you. I generally also don't treat people over 65. I don't treat people under 16 or so. Yeah. You know, because there are people in those fields that specialize in geriatrics or pediatrics,

and that's not me. So you have to kind of know what you're good at, what you're not. You know, we treat musculosculative pain at our office, and that's it. We don't do nutrition. We don't sell, you know, supplements. We don't sell pillows. We try to hedgehog principle it, and we try to be really good at one thing, and then we can refer everybody else out of.

Yeah. Now, have you noticed, like, a commonality between people who use certain type of pillows or certain type of mattresses that they have more pain than others? Not really. Really? Yeah. Everybody always asks me that, and I'm like, I don't know. Yeah, what's your pillow recommendation?

Yeah, I don't have one. Like a Casper mattress. I don't have a sponsor right now either, you know? So, you know, generally speaking, most people would do better with less pillow and sleeping on their back as far as, like, neck and shoulder pain. I've been thinking Jack is crazy for doing that. They call me a psychopath. I said, I jokingly said that once, and now I always call Jack a psychopath. Yeah.

I sleep without a pillow. It's fantastic. So it's weird. Do you not like sleep on the side of your head? You just sleep like this, like a zombie? No, well, so recently I've been switching to hands up. And then. What?

No. Are you serious? No, you're actually a psycho. Look at him. He's nodding. See? Wherever people can sleep well, you know, I'm a fan of that. Yeah.

It's strange. Why is that strange? I put a pillow on top of my head. If they're not waking up in pain and they're not getting like blood flow restrictions and that's... Imagine. Imagine a girl comes over. That's what I'm thinking. So you're not getting a line.

That's a plus. And then you're getting a little compressive soft force here, which is... The compression is... Comforting. It feels really nice. Yeah, I love it. So our body's grave compression to a certain extent. That's why everybody likes to use those compression boots and things like that.

You know, the intra-cellular pressure of your body is always kind of pushing outward and the air's matching it, right? Yeah, and this opens you up too. Like, if you're like this, your arms are too close to your legs at your side. Yeah, you know what I got?

This right here. Mesa got me a weighted blanket. Weighted blankets are great. I love it. Yeah. Yeah, I've never been a fan, but even in the heat, yeah, yeah. Even in the heat, though,

I turn on the air conditioning and just so I could put the weighted blanket, it's nice. That's the magic, man. It's so weird. Cold in the room to where you're snuggling with the stuff. Yeah, right.

But even if somebody just kind of holds your arm or compresses your forearm, even just a little bit of pressure, it feels good to us. And, you know, we're social beings. We're, you know, hominids. So we respond to social cues, to facial expressions. We respond specifically to touch. So just having somebody touch you,

studies have shown decreases your serum cortisol. So somebody just holding your hand or touching your forearm or things like that. So we respond to pressure, more so from other humans, but also from, you know, inanimate objects. So I'm a back sleeper. I get one of those, like, body pillows that has a little beads in them,

and I haul it out to where there's not much there. Because if I sleep on, you know, we're at the encore, and I laid on my back on the pillow, and I wake up in my neck hurts because it's pushing my spine forward. Right. So I would tell you what you want is your spine to be lined up. You don't want your head forward or to the side of anywhere in your spine. So if you are a side sleeper, you want enough support to where you're not here or here.

You know, and if you're a back sleeper, you don't want your head pushed forward. Got it. Our spine's pretty good here. If you've ever looked up the window for a long period of time, you know, you're looking at the Grand Canyon or something, and you come back, you're like, oh. Right. Yeah, yeah.

It's pretty easy to strain your neck. So we're more fragile than we probably should be. What about those things that you strap yourself into? I saw the commercials in the 90s where they would invert you. The teeters. The teeter totter. What was it? Something teeter.

The old man that straps them in. Yeah. Teeter hangups. Is that it? Yeah. Yeah, the teeter hangups. So again, same thing. It depends.

You know, like we tell people, if you do well with it, keep doing it. If not, then don't. You know, I'm not somebody who does well with it, but I have a disease called healed Sherman's, so I have no curb in my T-spine. So I have a lot of compression fractures and discrenations at my thoracal lumbar junction. The way that the pressure feels there actually causes me more pain. So when I've thrown my back out in the past or whatever, I'm like, all right, let me jump in there and see. And most of the time for me, it makes me worse.

So you just have to listen to your body. You know, it's like being in the gym. Okay, you throw your back out doing deadlifts multiple times in a row. Maybe that just isn't an exercise for you. Maybe just do something else, modify it. I think a question a lot of people are wondering is, is it bad to crack yourself? Because I've cracked myself since I was like seven years old. I started out my fingers.

I then changed to my wrists. And now I do my neck and my back, you know. So I do everything now. My ankles, my knees. Yeah, we name it. What I would generally say is there is such thing as over manipulation syndrome. So, you know, people that they crack themselves too hard or too often or they go to the chiropractor too often, what happens is when you're getting the end range of motion, right,

there's ligaments to hold it together. If you continue push past your end range of motion, what will happen is ligaments will start to stretch out eventually and they won't be super stable. So that causes instability, which you don't want. You don't want hyper mobility, but you don't want hypomobility either. So you want to make sure that you have full range, but you don't really want to be going beyond full range. That's not exactly healthy.

So when your ligaments aren't stable, that's what happens. So as long as you're not forcing the cracking motion, like a lot, I typically get manipulated or adjusted once every six or eight weeks or so. That's what I found is a good amount for me. When I was in Cairo school or things like that, if I had it any more frequently than that, I would actually feel like I needed it more, and I would actually have more pain as opposed to working on strengthening and stretching. Got it. But first, we got to thank our sponsor, ORA Frames.

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Well, I think, you know, the great thing about the internet, YouTube, there's tons of, like, mobility videos out there for free, tons of stretching videos, yoga, foam rolling. That stuff clears most issues, particularly chronic issues. If you're doing strengthening and stretching and rolling, you know, I get flak from this from the chiro community. I don't think people need to be adjusted that often or it's that important for most people. They might disagree with that.

Maybe that's because of their business model. I'm not here to say either way. I know for me personally, I don't need it that frequently. And I'll say this. Like I said, most people, if they do core strengthening, if they're working, if they have somebody to even assess them, but you can sort of assess yourself. If you're stretching, doing yoga, rolling, getting strength and activity, walking, you're probably going to be okay. The spot where the chiro's come in super, super helpful, like I said, is if you get a rib stuck or if you jam your ass eye joint. We have that really sharp pain here and you're leaning away from it.

And PTs can do manipulation too. Or, you know, in the springtime, like I said, you get a rib stuck and you take a breath and it feels like somebody's stabbing you. There's not much that's more effective than manipulation in those certain circumstances. It can help, of course, if you have that acute neck pain. But yeah, it depends on the person. Like I said, it's finding the right fit for everybody. Like I don't do great with massage. Some people don't do great with manipulation.

So you won't really know until you try, you know, no matter what the therapy is. But it's important to listen to your body and say, yeah, I do feel better. I don't feel better and sort of tailor your life just like you would have anything else, you know? Has anyone ever came to you with a problem that cannot be solved by cracking them? Like what if they came with like a broken bone and they missed something that used to be cracking? The bone was like sticking out of the leg or whatever. Like I said, luckily we have, you know, four years of doctoral education. We pass five or four national board exams and state licensing exams.

We're trained to diagnose and do that exams. So, you know, if you're missing stuff like that, that's sort of on the provider. So say I see 12 people a day. At least one or two of them I'm referring out almost every single day. They come up with an issue. I'm like, I think you need back surgery. I think you need this or that. So we refer to a neurologist or, you know, or we'll send back to their PCP for a bursitis injection where they need cortisone.

So really, you know, we work almost. like a portal of entry for musculoskeletal. A lot of people, I'm like, yeah, you need more strengthening for this and a facility that has better equipment than us. We'll send you over to PT. The chiro thing is actually not all that representative of how our practice typically looks, the cracking stuff. It's a very small part.

In fact, I probably only crack maybe half of my patients at all. But it definitely films well. Yeah. So, you know, so we post, we don't record the boring sessions with no cracking. I think the format of the cracking is so unique. It reminds me kind of like of Jeff's Barbershop. Like I love the scenarios where it's like you're doing something else while talking to the person as like a late night talk show except there's something else. Yeah, like hot ones.

I really love that format. Yeah. And that's sort of what we realized, you know, eventually there's only so many ways you can crack a body. Right. So the audience capture or whatever, they're going to get bored eventually. So we were like, well, we have really interesting clientele and people have interesting stories to tell. So since I do so much muscle work and so I do so much, so when I say massage, what I mean is like, I don't do well with the flu-flu-flu stuff. I do really great with deep tissue massage, tie massage, stuff like that.

Yeah, my muscles are generally tighter than they are loose and everybody's wired differently, right? So it's very rare I need to do more strengthening. I need to stretch more. I need to roll more. I need to get more bodywork. So for me, I do much better with that. And it takes time. It takes 20, 30, 45 minutes.

So during that time, it's either there's music playing or I'm like talking in their ear, but they can't really respond. But what we found is similar to those other things. We get a really honest interview or response out of people because they are feeling, they don't have the programming on. I don't want to say vulnerable, but they don't have their, I'm on TV, I'm on a network. Here's my computer program response. And I think people like that ingenuity out of them. And it feels genuine. And it feels like a format that they're not used to.

And so that's been something that's helped to keep our channel. know, relevant. How do you get so many celebrities on? It seems like in one episode you'll have like five huge people on there. And like they're not even their own episode. And like you package them together with everyone else. Yeah. So I mean, really it started being an MMA gym.

So, you know, Jackson's in particular in Albuquerque and, you know, our partners here at Extreme Kutura, there's going to be at these mega gyms 1520, pretty famous UFC fighters. So that's where we start. And most other athletes enjoy fighting. There's something primal. Dana White talks about this. people like conflict. They like to watch fighting.

They like to watch wrestling. So most other athletes are fans of fighters. And so they see the treatments and they're like, hey, man, I want that. I need that. So mostly they'll reach out to me, probably 80% of them reach out to me. Or when we're doing a plug or an episode, it's somebody that's friends with somebody else. And they're like, hey, they'd be a great guest for you. So that's generally how we've kind of set those up.

It's changed a lot more in the last year or so as our channel's gotten bigger and people want to come on, you know, you know, mutually beneficial collabs. They might have a book to sell, you know, stuff like that. It's now they're coming to me, not necessarily because they need the treatment as much, but because they like the platform as well. So that's fine too, you know. Who is the most unique person that you've cracked? Like a really neat story or someone that really stood out?

Unique? Yeah. Like a change in them or just a unique individual? It's just a unique individual. Both, yeah. So like Brian Shaw is like, he's a world strongest man competitor. He's like six foot nine. How do you crack them?

I didn't, some of them, right? Like, I tried. I couldn't even get my arms around. No. The first guy it's ever been so big that I couldn't even get my arms in and around. So we had to kind of modify that one. So from that aspect, you know, somebody that tall or whatever,

physics matters, you know. And it gives me empathy for like my smaller providers. Yeah. That's how my body feels to them. Sure. You know, like, oh, man, that's rough. You know, we've had some, like I said, we had some characters.

We had the wide neck guy. Oh, you had him? Oh, my God. Yeah. Yeah. So he's a interesting guy We're like, well, I do neck stuff

And he's got the most famous neck That is a match made Did you do long neck? You did him too? Yeah. That's not been published yet though. It's in the archives ready to roll Because usually for us we content farms

So we'll go to L.A. or wherever For a few weeks And then we'll rack up 1020 videos And then I go back to my life And we'll just kind of leak him You know, what at a time? Wow. I have a really juicy question for you.

I, admittedly, watching chiropractic videos are one of my guilty pleasures. And I notice a lot of thumbnails. Let's just say get the attention of a lot of mail. Now, is that on purpose or, you know, does it get better views? I mean, you know, just... Those are the videos that you're getting recommended. So the algorithm works by recommending you content, Alex, that you watch. That you clicked on.

So it sends you more of that, Alex. Yeah, I mean, you know me, man. I just look at something. If I like it, I'll click. Well, I'll say this. Like, you know, my wife, she was... Comment, man of culture, I see. Is that a comment that shows up sometimes?

So my wife was doing like fitness model stuff. seven or eight years ago when we first started dating. So, you know, all of her sponsored like co-workers or whatever always wanted to get adjusted as well. So we're like, let's film it. And obviously those videos get a lot of traction. I mean, you start overlapping. I mean, my demos is probably 95% young males. I mean, YouTube is overwhelming young and male anyway, right? So what are they into? Well, they like giant men. They like men that look like cartoons. And they're like women that sort of look like cartoons as well. So just like Instagram anywhere else, who's popular. It's a 6 foot 9, 420 pound man. It's a girl with, you know, stuff in her lips

or, you know, pink hair or whatever. So stuff that's visually striking. I don't think our thumbnails look different from male to female. I think you seem with the same face. I think even all the other things. But because of the intrinsic bias of the person watching it, it feels different with a female doing it or male doing it. So you're saying I'm biased. I think you might be looking for a certain type of content. Because, you know, we'll have a male model on It's got a six-pack ripped abs and all that other kind of stuff. No shirt in the thumbnail. Yeah, Alex skims around.

The algorithm does that too. The ones that have like the fit females, they're definitely less RPM, CPM than like a bodybuilding female than it's wearing the same clothes or, you know, world's strongest man, female or whatever. I think a lot of that has to do with the audience who's clicking on that video. So maybe that audience is less valuable to advertisers than the other audience. I will say this on the videos that he's talking about. Like we do have an overwhelming. The amount of people coming from India, Pakistan, Indonesia. So I don't know what that means.

But, you know, those videos, and WWE videos also, tons from India. So obviously the CPMRPM is going to be lower from Indian viewers than it is from, you know, New Zealand, Norway, US. So it just depends. You know, we pull from all of those different categories. Most of them are just happening with my wife's friends that want to come on the channel. So that's probably, we probably do one female for every five guests. But yeah, the comment, that's like, that's a comment we get a lot. I'm like, I think you're telling on yourself.

You got to watch my guy. You got to watch my guy. You know, you're right. I tend, the ones that get recommended to me are either those or like Mark Henry, like, world, whatever. He's a big guy. And I love watching those. So, you know, I think you're right.

It's like opposite. So there's a really big, freakish-looking guys tend to get the more clicks, you know, Mark Henry. And obviously the overlap of, you know, even if it's a fighter, a small fighter isn't going to get like physically small fighter, isn't going to get nearly the views of a heavyweight. So if I haven't. gone in one, it's 1.3 million views. If I have like, you know, Cheeto Vera or somebody like that,

then it's 400,000 views. And I have Michelle Waterson on, it's seven million views. That's interesting. How much strategy do you put into the YouTube channel or the content in general? Not a ton. Really? You know, mostly it's like people that we think are interesting as well, that, you know, that we vibe with or whatever. You know, we're starting to learn a little over time. There's certain videos that the interview went so boring. It's just not worth publishing, you know. So we've had a couple of those, but, you know, this is a new problem or a new issue that we run into. And like I said, I still work a regular nine to five, you know, between me treating patients and then running and doing payroll and inventory. So I'm curious, is it worth it for you to do the nine to five at this point,

given just how big the platforms are in your reach? Can you break down a little bit just like how your income is between different formats? Because I would assume at this point you wouldn't be doing any sort of nine to five work anymore. Yeah, I would say, Depending on if we have in ad videos or sponsors, you know, we're probably bringing between great money. Yeah. Great money, but not FU money. Okay.

So probably between YouTube and Facebook, five, six hundred K before taxes. Right. And probably another two or three hundred from my clinics before taxes. Got it. Okay. You know, our gross is high, but I pay my employees a ton. Yeah. So 70% of our income goes back to our team.

Yep. you know, which I don't know any other business that really does that. But to me, we're a provider-based clinic and a patient-based clinic. So how do you keep good staff? You've got to pay them, right? You've got to pay them well and take care of them. So that's what we focus on from that. So it's like I almost feel like my clinic now just pays my taxes for my social media.

Yep. But I'm also scared to death that somebody at YouTube or face just go, bink, and turn you off. That's what I'm always worried about. You know, well, I went all in on this game and, you know, it's just one person found that they didn't like me. and you know and you just never know I don't think it's likely for either of us I don't think either of us are going to get Alex Jones or you know Stephen Crowder

or any of these people to do controversial content because I just don't touch that kind of content obviously but it makes you worried sometimes when you see that happen to certain people or my niche just dries up completely right like it's just like okay we've seen every crack video and that's happened you know my friend Gregory Johnson he was the first carotuber that really broke big probably

you know and he was super viral for a while And, you know, his content, he's just not getting the views that he used to get. He's getting 5, 6K views of video. But do you think he's not innovating like he used to? Probably. I mean, he's 60, 62 years old, and he hit a niche. And he has a, he's a really good provider, and he's got a really unique adjustment. And nobody had seen that before.

But we've seen it now. So what are you doing to modify and stay in it? I'm at a nice intersection age-wise at 38 that, you know, I didn't grow up with a tech, but I'm young enough to have utilized that at a young age, to where I could sort of adapt back and forth. And that's what like, so what you're talking about is us bringing on interesting guests and, you know, whether it's Mark Henry or Goldberg or whatever. And they're also telling you a story as well, which other channels may or may not do. So that's where actually being a social media person as well is a different story than just being a clinician that's content happened to go.

Yeah. It takes a lot of energy to continue to innovate too. I mean, especially if you have a format and you're in your 60s or you just don't have the energy to do it. So it's a lot. I think a lot of people at that point just kind of accept it and we'll move on. It's not worth it to him. You know, for him, he's like, I have five years worth of revenue. Right. And a rabid patient population, people fly from all over the world to go see him. He has a deal with the hotel there. So he puts him up and he sees him like three or four days in a row. So it's really been a boon to his actual brick and mortar business. And he makes a ton of money. He charges, you know, probably three or four times what I do. But if people are willing to pay for it, then that's what it is, right? So he does really, really well from his actual, clinic. And then he's training other providers now that are going to replace him as well.

So, but he didn't put all his eggs in that basket. He never stopped treating, you know, even treating new patients. Yeah. Where I don't do that, you know, you know, you may have experience this where you get stockers and. No, we've been good. Our audience is, uh, no, stalkers. We've, we've, we've never been. No, no, no, honestly. No, I'm, yeah, I'm being serious. I've never, I've never had a single issue. But I think our audience is, it tends to be more finance oriented, you know, into really bettering themselves. They tend to be a little bit older. And I think because of that, like the people we meet are always like, yo, man, check out my credit card. Or I just saved all this money. I just paid off this debt. Or I just bought a property.

Those are the people, I think, are less likely to have the tendencies to become stalkers. I think. I'll knock on wood, you know. Yeah. And I guess that's a good point that I hadn't really thought of is that a lot of people that are watching my content or pain related content are in severe pain or you know are desperate or in whether it's physical or mental or whatever um are looking for something like that and so i had one that was like right down the street for me he lived right there and he would leave notes all over the place and all over town and just you know it's really severely mentally ill i had to get a restraining order and you know it gets weird and then what i do like you can look at my business address like you know where i am you know five days a week so

I'm a sitting duck, a sitting target. So we had people that would come up and they would just drive from North Dakota or wherever and they would show up and wait for me in the parking lot. Oh, It does remind me, I did three years ago have one person. This is back when I was like actively doing real estate. So if, uh, if you were looking for real estate, it was easy back then to just Google my name and see my phone number. It was there. Um, so before I changed that number, I got this one guy who kept calling and calling and he would leave the creepiest voicemails.

Like creepy work. You told me about this guy. Yeah. I think I still have the voicemails. It could be, you know, one o'clock in the morning, three, o'clock in the morning, you know, 10, it didn't matter, but he would call and leave sometimes, like, one to three minute long voicemails, where sometimes the first, like, 30 seconds would just be breathing, and then he'd be like, it's so beautiful. It's so beautiful. Just wait. Just wait. Eventually,

you'll see it. It's amazing. And, but, but, like, do that the entire, but he would mention my name, like, Graham, I'm going to show you. Like, like, stuff like this. I'm like, what is he going to show me? This is, like, but it, but it, but it, but it. But it really freaked me out. It should. Let's see if I still have it. Oh, wait, that's my mom. I want to hear that one.

I think this is it. The contact is crazy person. I think this is it. Hey, Graham. So bleep the name on that. And then here's right afterwards. There's something else here now. Something new.

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I've a great day, Graham. I've deleted some of them, but... What do you have now, 3.3 million subs or something like that? Yeah, no, this is back in the beginning. But think about this. If you're looking at the general public, and I don't know what the numbers are, but say, let's just make up a number right now,

say 4% of people have severe mental illness, right? The end number, the numerical number of people that are watching your content that have imaginary relationships with you, that really know you and you're their entertainment, you're not a person, right? You probably get this at the airports and stuff like that, right?

Where you're eating or you're trying to check in and then people run up and want to take a picture with you. Oh, yeah, yeah. Yeah. And you have to be nice or whatever, but it's like, dude, you're making me late for my flight. Oh, no, I've never, I've never had a bad,

I've never had a bad experience. I'm a person too, you know, like. Yeah. No, the word, the worst experience I've had was, it wasn't even a worst experience. It was just, I remember a guy, I think it was with you, Jack, actually. It was in Santa Monica.

That guy came up really nice, by the way. But he just, he wanted to hang out afterwards. Sure. And he wanted to exchange fun. It was just awkward for me because it was like, you could, you know, maybe an email is best or send me a DM. He's like, but what's your number?

Like I was like, don't get my number. Right. And it just kept like, no, it's okay, but like just give me the number. It's just awkward for me. Just not catching the social cues. Right. But really nice. So like, that was the worst I've ever had.

But it's not that bad. Yeah, and I don't have to be actual bad ones in person. Like people generally sort of know how to get along face to face. But, I mean, there's some that don't, obviously. And, you know, and I've seen it firsthand, too, because I travel with a lot of the fighters and I have for a long time. So, you know, there's levels of real fame. There's, like, YouTube or Internet fame, which is like, yeah.

And then there's, like, you know, UFC fighter, John Jones, Holly Holieholm fame. And then there's, like, actor fame, right? Like Ludacris or Queen Latif or people like that. Or they have to have hired security. They can't go anywhere. And it makes you really, like, it makes you feel for them in a way that they have to be sort of lonely or on guard all the time, that there's really nowhere that they could go and just go shopping without somebody getting a picture

or screaming Luda or, you know, these people that I've met that they just, and if it's happened from a young age, what's their world experience? They're 22 and they become famous. And, you know, it's our fault we put ourselves out there. I can't complain if something happens because nobody made me, you know, have subscribers on the internet than me. Yeah. But when it starts to, like, interfere, you know, and I guess some of these people are so rich that

they can just fly private or they have security. But imagine being somewhere in between where you're really well-known. known but you're not wealthy enough to fly private or you know or whatever and you just have to sit there and coach with everybody who wants to take your picture every single time and you don't have anything to gain from it you're not i would i would almost think it's it's uh a lot of the larger YouTubers would get more attention than a big actor at KSI was the one who was talking about this it was so true he went out to dinner and he was sitting uh close in close proximity to Kiana Reeves who's really famous right everyone was coming up to KSI because he was he's

He was more approachable and people felt like they knew him as a person. Interesting. Then Keanu Reeves, who's like, this big movie star, let me not bother him. But KSI, like I've been watching you for years, it's appropriate that I come up and say hi. Sure. Even for me, I've seen certain people out or like, oh, wow, there's no way I'm going to bother them. But if I see a YouTuber, I'm like, oh, yeah, no, I'm going to go right up and I'm just going to say hi. It's just, it's something different about it.

Well, I'm wondering for you. That's because you view yourself as a peer in that sense, like your YouTuber also. And, you know, you know what each other go through. There's some relation. Maybe. Maybe. I think it depends on demos too. Yeah, sure.

32. So, you know, if you're in an environment that skews younger, then, yeah, that's probably going to be the case. If you're in a upscale restaurant or something like that with older folks, you know, that's not going to be the case, right? Sure. So it just depends on your demos. But, yeah, things can get weird for people.

Yeah. You know, I'll tell Holly Holm, you know, the UFC fighter. Yeah. She stands out big, strong, tall, long blonde hair. You know, she's kind of the pride and joy of Albuquergue, but she would, like, pull up somewhere in her car and some guy would come run up and masturbate in front of her. Or, you know, people would slide pictures under the stalls in the bathroom

to have her try to sign them or interrupt her dinner. And, you know, eventually that's going to wear on somebody like that, you know. So it's, there's levels to it. It depends where you are, where you're not. And then for me, like in Albuquerque, it's like, okay, if I'm at the store and somebody's like, hey, Beau, or whatever. I have to run through my Rolodex. I'm like, is it one of my 20,000 patients that I'm supposed to know?

Or is somebody that's just watched me on Facebook or YouTube or something? So, and then me, the Rolodex may look like I'm not interested in talking to them. So now I'm a jerk or something, you know. And now you've offended somebody who their only interaction with you, their entire life was a negative one. And that's obviously a lot of good thing. I think it's because the beard is so recognizable. That's the thing. How much of this was just purely for the branding?

You know? He got me. Yeah. Is it? A lot. Yeah. Okay. Absolutely.

The all black, you know, you make yourself a meme at some point, right? You're like, hey. I've noticed the same shirt, the beard. The Red Hammer. Yeah. Yeah, he's made himself into a meme. Well, I have a really weak jawline. Okay.

So that was like one of the thing. I'm like, well, if I can get enough, you know, hair growth here, I can make it look like I'm a Disney villain. People are like, you're damn Bolzerian, man. You kind of look like Hormosey, too. You know, Alex Hormosey? You also have the hairline, too. You know?

Yeah. Yeah, you have humaculate airline Formosiate. But he doesn't really have that sort of beard. Right. Yeah, okay. This Jafar chin looking beard. Okay, sure.

Yeah. Hit things with it or something. Yeah, so it definitely stands out. So that is definitely by intent. And then we talk sometimes, we're like, you know, maybe I should just shave clean and shave my head and just the amount of comments

and things, but then you're not recognizable right. Where are you investing? Oh, boy. So I just invested in our version of the Napopathic school. It's coming to, Nevada. So we're going to be opening a school here to teach kind of what we do.

So in a school, which is a unique investment. So that's my most recent and it's, you know, five, 10 year probably. Sure. I did, you know, probably like you had did a lot of short selling early in the 2020 recession in the stock market and just everybody made out like gangbusters. So it wasn't because I was a good investor. It was because I knew it was coming back. Right. We got some crypto, more than I probably should at this. point. Luckily, I wasn't in the Luna boat, but, you know. Would you buy Bitcoin Ethereum?

I'm mostly crazy. I'm mostly I have staked ether for the most part. Staked? A lot of it, yeah. Are you ever worried? Are you ever worried that it might not ever unstake? Yeah. Absolutely.

Yeah. I'm so worried about that. Yes. No, nothing. So for those who don't know, basically. Yeah, so basically with Ethereum, you could stake your Ethereum on the blockchain, and it basically will help facilitate transactions. And in doing so, you'll get paid.

What's the interest rate? Like 6%. It keeps dropping. Yeah. Oh, as more people stake, basically, the less they need to pay out to keep the stakes. I think it's down to like three or something now. Yeah. So, I mean, the mindset for a lot of people is that if you're not planning to sell it anyway,

you may as well stake it and get 3%. Because you weren't planning to sell. But you can't unstake it until Ethereum 2.0 comes out, which has been every single year since like 2018, I believe. Been promised every year. Yeah, I've been promised every year. So I'm in this belief where it's like they said last year, it's like, oh, 2022, the end of 2020, probably by 2023. Like, I get so worried that that money just, you don't know.

I mean, it could be 10 years from now, 15 years, and what if you need the money? And I think there are ways that you could sell, but you lose a significant amount of value in the process. Which makes sense. Yeah. So, yeah, I mean, I'm really with crypto, I'm long-term. investing in at least till the next halving cycle or whatever. So I'm trying to put things in different ranges, right? So like say a school is 10 and some real estate might be 20. So I'm trying to tinker some of my returns over different periods of time. You know, long term, obviously, tax

right up investing in seps and 401Ks is even further than that. So what I've been really trying to do is hit all those single boxes. So yeah, I do real estate, school, crypto stocks. But the number one thing I invest on is my own business. So if I have extra money, it's going to be going into opening a new location, buying new equipment. So there's stuff that can help to, A, make you more money, and B, create more jobs and C, create more people without pain. Yeah. So for the school, how big is a school that you're planning to build?

So what we're, so we're partnering with a medical university here. So I'm not going to say who they are yet because we still need to finalize it. But so the first accredited napropathic school is in Santa Fe, New Mexico. So Nepropathy is only licensed in two states right now. So we're in Illinois in New Mexico. under the Medical Board of New Mexico. And what we're trying to do is take a nationwide all 50 states. So what that requires is money for lobbying.

We've got to get in with the politicians in each and every state. So we're looking to, like I said, license here, hopefully within the next year for Napropaths. And, you know, quite frankly, the school has to pay gross receipts and state income tax in New Mexico. So Nevada seems like a much better place for corporate headquarters for it. It's going to be easier to get students here for it as well in Santa Fe, New Mexico, which is, you know, an hour from the airport.

And in New Mexico, you know, this is the center of everybody comes through Vegas. So we've got, I think, 38 students right now, and the goal would be to get to 200 to 300 within the next five years. And we're also going to expand into Florida next. So the states that, you know, the accreditation allows, because there's a bunch of different processes, right? You have to go through accreditation for federal student loans. You have to go through licensing for schools. Then you have to go through medical licensing so that people can have a practice act. And each one of those things requires a lot of lobbying, a lot of finance.

a lot of lawyers. And so really, like I said, we're trying to go all in and expand it and then create this profession that sort of straddles the in between, between, you know, physical therapy and Cairo and massage and sort of takes the best aspects of all those and then combines them into one. Got it. So you reached out to me like, when was it, about two weeks ago. Yeah. What prompted you to reach out then?

Was it the fight? I think, yeah. The boxing match? Okay. Yeah. Now I'm a pro fighter. So now I could get in that way. There you go.

Yeah. So now we have another pro fighter on our. patient rolls. That's really cool. What's your plan to do with me? Because I've seen the videos. I don't know if you're going to be doing the hammer or like the neck. What did you have in mind?

I was probably going to sell you some crack on the internet. Okay. All right. Jackie, you were looking for that earlier. Yeah, I'll take some two. There we go.

We've got a second, but we got a third. Of course. There it is. Yeah. Yeah, so I was coming back to Vegas and I saw that you've moved here because I definitely watch a lot of your content as well. So I was like that,

that seems like a good fit. Cool. He just got in a box. match I'm assuming his neck is probably pretty tight. It's always tight. It's always. I'm really uptight in my like upper back and then I have flat feet. So my lower back when I stand too much else it hurts.

Did you say you've never been adjusted before? Never been adjusted. Let me tell you the first time my neck was adjusted, it was, I'm so excited to see Graham get adjusted. And I don't know when he's posting the video, but if he posts it, we'll link it down below because it's going to be a sight to see. So I've seen the one where you did the thing and the neck range. You had her, like, move her neck.

And then you cracked it and she could, like, move her neck all the way around, like the exorcist person. Are you going to do that to me? Yeah, probably. Really? Yeah. Wow. Does it make you feel? Nervous and excited.

Sounds like the right time. Yeah. Because I, yeah, I hate pain, obviously. Uh-huh. But, you know, I'm more so. Most of there's some people that don't hate it, obviously. I'm just, like, scared. There's stores for it.

They have, uh. It just seems like, I don't know, probably. Looking at the stores that I'm driving by and I'm like, hmm, wow. I got a funny chiropractor story. So I've never been adjusted, but I have been like rubbed. You know how they like rub your muscles really hard? I had an IT band injury back like junior year of high school. And I went in, I actually went to the emergency room first and I got x-rays because I thought

I broke something. Turns out I didn't. They sent me to the chiropractor and they like rubbed my, my IT band a bunch. One of the most excruciating pains I've ever felt in my entire life. That wasn't an adjustment or anything. Right. But then afterwards, after this huge,

probably took like 20 minutes of rubbing, terrible, they sent me to this other room and they attach these little stickers to my leg from like my hip all the way down to my ankle. And these stickers send electrical impulses to your leg to shock it to stimulate the muscles and to get blood flow. Does it cause it to like seize up?

Yeah, like seizing up and convulsing and stuff like that. And then they wrapped it in this huge like freezing pack wrap so my entire leg was like all cast it up basically from the hip all the way to the ankle and this guy spent let's say like 15 minutes getting it already and then he left the room and immediately once he left the room I looked and it was the wrong leg no no no way it didn't notice it was the wrong leg just the wrong leg no yeah that he set this entire like he rubbed out the right one because it was incredibly painful right but as soon as sent me the room for these wraps and everything just the wrong leg.

Was it a different person doing the wraps or was the same person? No, it was the same person. And I, and I was like, excuse me. Is this in Vegas? No, this is SoCal. Yeah. And I remember I kept trying to call out from like, I was like lying down. My leg was getting shocked.

I was like, excuse me, please. Come back. And they just kept going. Oh, no. And then it was the most awkward thing that I had been deliberating in my head. I'm like, do I tell him so he can do it to the right leg or do I just leave and act like it didn't happen? And then they came in after, I did the whole treatment.

It was like 20 minutes or 15 minutes. minutes or whatever. They came back and excuse me, I'm so sorry, but you did the wrong leg. And it was just like a total faceball moment. It was, yeah, something. So they, they did it. Yeah, they put it on the right leg and through probably four sessions of just like intense

rubbing and everything like that and the shocking. It actually fixed it. Right. Yeah, terribly painful. Right. I did the injury for like two months. So, yeah, it was pretty bad. Yeah, I've had IT band syndrome. It's brutal. Terrible. Not fun. Yeah. Starts out in the upper thigh and then just moves down the knee and that's where it really was. And when I was 5King for a while, I had that and then they had to get in there and break it up.

Mine was, I was a runner too. Yeah. Yeah. Not fun at all, but it works. Yeah. Yeah, it's crazy that you say that. So if anybody's ever, so some of our rotations, we actually go and watch surgeries. And then, you know, I'm friends with a lot of orthopedic surgeons.

So they'll let me sit in because we do cadavers in school, but we don't watch surgeries. So for us to have a better idea of what our surgical friends are doing, it's really cool to be able to go in there and watch orthopedic surgeries and things like that to watch the tissue in real life and in the joint. But every time there's a procedure, I think, I don't know how many have to come in. Several doctors have to come in and mark the leg and they mark it over and over again because obviously this has happened so many times over the history of, you know, surgical procedures. And, you know, shocking the wrong leg is annoying, but it's not the same as like doing an

ACL graft or something on the wrong leg, right? Or, God forbid, an amputation. Yeah, I was about to say, the amputated the wrong foot. Oh, man. Holy cow. Many times, right? So they really go over. board now because of the consequences of that.

The lawsuit would probably should be. Yeah. Yeah. Oh, gosh. Yeah. I mean, yeah, you see the, you know, people, and again, they're humans, right, but, you know, they leave a sponge in or they leave a scissors or something. I mean, it's half. Yeah. Yeah, it's happened, you know.

Yeah, I've seen so many YouTube videos where, like, the mystery illness where they get really sick all of a sudden, they don't know what it is. And, you know, they're at the brink of death. And then it turns out that, like, the doctor left the sponge in 10 years ago. and it got infected over time or it dissolved and like crazy things. There's some I even see where they've left, yeah, like you mentioned, equipment in there. So, you know, so we're supposed to learn from our mistakes.

And so obviously the more time goes on, the more precautionary procedures, the more people come in and check and all those kind of things because they're humans, right? Just like everybody. So they make mistakes. Unfortunately, the consequences, some people you can't just have mistakes, right? Like the gardener, he trimmed the wrong, you know, hedges or something. Like you can't have a pile of. that didn't land the plane.

So depending on the consequences of the procedure, like there's just, you have to double, triple, quadruple check those things. If they make my ice cream Sunday wrong, it's not that serious. No,

this wasn't a big deal. I was just nervous because I didn't want to be, I felt bad because I'm like, oh, you spent all this time wrapping my leg. And you didn't at any point say that's the,

you speak up a little more. Do they copy your visit at least? Just talking. Did they at least copy your visit and give it to you for free? No. No, no,

I still paid. I honestly, like, it wasn't a terrible feeling. It's kind of a unique sensation. I wouldn't call it pleasurable, but like getting shocked and the cold sensation, whatever, it wasn't bad.

So like in our office, like, you know, our motto's results matter. So if there's somebody that we can't help, like I have to send them, like most people I know right away. Like I'm like,

no, man, you need back surgery. Let's link you up with somebody. You know, or wherever we're going to refer them out to. Or if I do a full treatment on them and nothing has changed at all,

it's very rare that I'm going to find something because I spend an hour with everybody, right? That magically I'm going to have a breakthrough on the fourth session or something. So we, If we don't get the changes, at least 50, 75% that we're looking for, we comp the visit. To me, it's like you have a stake and they mess it up, right?

You would expect for it to be free or them to replace it. Yeah. You know, healthcare is the only thing that they can sort of mess it up and then just they'll charge you for it. You know, if the car was damaged, you could take it back or something like that. Right. So it's something that's always bothered me about health care is that if something doesn't work, right, you get a surgical procedure done or a medication or whatever.

Like, why, why am I not getting a problem? my money back. This didn't work. That's good take. No matter what it is. Like, oh, it's a $10,000 stem cell therapy or something. You're like, okay, cool. And then you get it done. You're like, yeah, I don't feel any better. And they're like, tough. You know, there's no other fields that you would, your product would fail on you that you wouldn't, you know, be able to send it back or get a refund or something. And so that's something we've, you know, we've always tried to incorporate is that this is a

customer based and like I said, a provider base. So their feedback is what matters. If they don't think they're better, then they're not. Right. Yeah. So it doesn't matter what I think you know what I absolutely hate about health care not to get into it but um I hate how you can never know what something is going to cost yeah yeah why can't I go in and just yeah why can't I go in and just you know they tell me I need this and then I'm like well how much is it going to cost and then they don't tell you like I don't know why do you I know chiropractic is a little bit different um but do you know why there's there's such a such a fog I guess in the field and in terms of pricing?

So Cairo can be different, and sometimes it's not. It depends on the provider, how much insurance they're taking or, you know, if they're doing personal injury or whatever. There's a couple of components. One is that there's a social stigma about doctors talking and nurses talking about money for their patients. Even though you take enough to do no harm, it also means do no financial harm. So you should always try to find the, you know, the most affordable care for them as well,

unless there's an alternative, right? So they'll just kind of pass you off and you have to deal with the front desk staff whose job is to be the pit bull and to fight for the money. And I just don't think that's an acceptable situation because the front desk person doesn't know the medical procedures. They don't know the terminology. So you're really creating a barrier. And I just think it's a cultural stigma. The doctors don't deal with that kind of stuff. And you can ask a doctor and they'll basically never tell you.

You know, it depends on your insurance will cover. All the front desk will, you know, it's an uncomfortable conversation. And maybe it has to do with the fact that you're dealing with a person's body and you're putting a price on their body parts. I don't need to do that. Like, I need a liver. Well, you know, our liver is $750,000 if you want that. But we have a deal going on right now. If you get the pig liver instead, $150,000 on this one. It's experimental. Or, yeah, it's weird. It's going to go bad soon. Offer expires. You got to see us next five minutes. But I think people deserve that transparency, right? Because the,

fact of the matter is it is a financial decision you are making financial decisions it's the number one cause of bankruptcy right so people are going bankrupt they're getting this huge bill in the back in the mail they can't contact people they're sent to collections and they didn't even know what the procedure would be they don't know what in in network or out of network means they don't know what copays mean you know they're like oh I have insurance and then they assume they're going to be covered and they get a forty fifty thousand dollar bill we need to do better in all of health care so in our business our prices are right

there on the website right there's never going to be an up charge down charge, this is what it is. If you want shockwave therapy, it's $40 for 30 minutes. If you're getting orthotherapy, it's going to be $90 for an hour. That's what it is, period. If you're getting just a spinal alignment, it's $40. So our patients know what the price is. And then, you know, after my first session, whether I charge them or I don't, we say, I think this is going to be about four sessions, five sessions, whatever that's going to be. And then we target that. So we don't obviously take the money up front, but they have an idea if they want to keep going forward what this is going to cost. It's going to be $360 for us to

resolve. Yes. Right. And if along the way, this isn't working for you, then we send you somewhere else. But then they go there and they go to some outpatient PT and turns out their deductible is $6,000 and they get a, you know, a $500 bill on their first visit. That's just an eval. And then they're like, well, why do you send me there? I'm like, well, that's the care you need. But they throw out $500 with no improvement. And it's not the PT's fault necessarily. Maybe it's an organization. But, you know, I think is health care in general, we need to do a much better job with transparency financially for people, especially given what the cost to our economy is financially from health care. Why is so much medical care so expensive, though? Because my understanding is that

they just bill really high, expecting the insurance company to negotiate it down. And like, that's the only reason why. Well, there's a lot of components to that. So the one thing you mentioned right after that, there's a middleman, an intermediary. And they have a lot of salaries to pay for along the way as well. So an insurance company is designed to be profitable, even though they're really not. They're subsidized a lot by the government. But they have a lot of admin they've got to pay. And they've got a lot of people that are making phone calls they've got to pay. So there's a lot of leak in the finances that goes along there as well. That's one component. Right. The other component is you're dealing with, so think about what it would cost to run a hospital. Imagine what the electricity bill is,

you know, your liability insurance just for slip and fall, you're paying your entire staff everywhere. And then you add the litigiousness of the healthcare system as well to where when people sue hospitals or large industries, it's better for them to just settle than to take this all the way to court or damage their public opinion. You know, For small providers like us, we'll just bankrupt the company and start over again. We're not going to deal with that. But if you're a large hospital or something like that, you're just going to basically pay people to go away or shut up and sign an NDA.

So that cost is passed back on as well, whether it should have been settled or it shouldn't. I'm not there to decide that, but that's the cost. They'll argue that R&D is a big part of that as well, that it costs a lot of money to come up with a surgical screw or it costs a lot of money to find the right titanium blend or the cost to develop a drug. So that money should be built back into the equation of well. and I'm not sure they're wrong necessarily. I'm a devoted capitalist in general,

but I think there's a couple places where socialism is a better fit. And to me, I think that's actually for healthcare that people have to have, and I think for education. I don't think that unfettered capitalism in those two areas that make society better is the best idea. That a college could just keep running up the tab and it cost you a million dollars a year with no guarantee that this degree will lead you anywhere.

And then it's just between you and the federal government. I think health care is another thing. that you don't have you're not entitled to somebody else's labor or time which is sort of what healthcare is right these doctors went to school for 12 13 years so they should be compensated but I think this the problem is cyclical so here let me let me rewind this whole way yeah so they're just expanding this now so going back to medical school they can expand more medical students they don't like nurses like they can't get in a nursing school even though we have a shortage um so there's Medicare pays for residency placements they pay salaries for residency placements

Medicare doesn't have a ton of money, right? It's essentially bankrupt. There's not a lot of money there. So they're paying the salaries for the resident doctors that are making 50, 70 grand a year. So they can't expand more spaces even though our population is growing. So these medical students graduate med school and now there's no places for them to match into residency. So because of that, the medical schools don't want a ton of graduates graduating. They can't get placed into residency and sitting there. So they're going to have to cap how many students they're bringing in as well. Well, with inflation and, you know, some of these medical schools are for profit. out there, they're going to jack the tuition up to make up the difference because they're not able to increase the amount of students that they get in. So it's kind of bottlenecked on the far end, you know, from the residency placing programs as well. So now these doctors are coming out with three, four hundred thousand dollars. I think the average is like 300,000, I think, in student loan debt now at what, six point something percentage that they have to start paying even though they're making minimum wage or less essentially as a resident. That's going to influence some people's behaviors. Wow. You know, even kiro.

Like so I refer out for all imaging, but some chiros have an x-ray machine in their office, right? So you have to pay for the machine. You've got to pay for the OSHA. You've got to get lead in the wall, all this other stuff. So if your patient, if you're on the fence of your patient needs an x-ray or not, do you want the bias that you're having to pay for your x-ray machine to be factored into your decision? Because I'm not sure how many humans could completely separate those two things from each other. Yeah. They have medical debt. They have kids in school. You know, I think as much as you'd like to think that every single person would always make the ethical decision, I don't think that's reasonable to be. expect out of every single person. So when you saddle doctors of $400,000 in student loan debt,

like I think that incentivizes certain types of behaviors. I think it pushes them to types of procedures that are cash-based, whether they're Botox or, you know, stuff like that, and away from Medicaid paying for family doctors or for pediatricians or people like that. What's the solution to that? It just seems like maybe the Canadian system is a little bit better where they have higher taxes, but health care is available to anybody on a, you know, first-come, first-served, basis. Is there something that you would suggest that might make it better? I don't know. I think just like anything, if there was an easy solution, we'd have it. Like, is there an easy solution in immigration? No, you could see both sides. So I think, I think for wealthier people, there's no better place in

the world you can get healthier than the United States of America. You know, in Canada, you know, if you want something outside the system, you're going to have to wait a really long time. Yeah. Also, Canada is a significantly much less demographically diverse country, uh, economically and ethnically and religiously. So I think those countries, you know, that have small populations and lots of money, they're able to do things that bigger countries like the United States or Brazil can't do. You know, New Zealand and Canada and some of these places, Norway that we compare. I mean, you're talking about, you know, small countries, low population, homogenous, very wealthy.

You know, you don't see areas like Detroit or New Orleans or Baltimore or even Albuquerque in Norway or New Zealand. You don't have that wealth disparity. There's a lot of people that fall into those categories and how do you take care of them. Again, I don't know. I don't know what the answer is. I think the best innovation and technology and all those things come from the United States for the most part. Some of that is because of capitalism. We incentivize researchers to create, you know, brand new robotic surgeries or medications or things like that

because capitalism is incentive by nature, right? You're going to fight for the best product. But there's a downside to it. What's a better solution? I don't know. Like democracy has problems, right? Do we think that the most amount of people should be making decisions? I mean, that's sort of how the Salem Witch trials happen.

Right. That's how a lot of the horrible things in history have happened because more people said that it was okay. Right. But what's a better system? I don't know. Nobody's come up with a better one. So I don't know.

We need reform. And it could be that you fix one thing and it creates a leak somewhere else. And most things tend to be that way. The best laid plans don't work. I just know that in a country this wealthy, we shouldn't have as many people going bankrupt over their bodies of their health care.

Now, circle back around. You could say, hey, we don't take care. ourselves very well either. So we're, you know, 70% obese. So we're paying a lot of money for lifestyle medicine, for diabetes care, for, you know, people like me that eat a lot of processed food that ended up with ulcer colitis that I have to take a medication every month. You know, we're just, we make a lot of bad decisions and that might be a byproduct of our Americanness of wanting to do what we want, of having lots of money to where we can smoke e-sigs all day or, you know, whatever that is that we know is bad for us, but we still do it,

that we end up having to pay for those lifestyle behaviors and activities down the road. Right. I don't know. Like we should know better, but we still smoke. We still gamble. We, you know, as a society, we still make things and decisions that are harmful for us, that are going to cost us down the line. So then what is it?

We authoritatively don't let people do those things. And if freedom is important too, right? Like freedom to choose what you want to do with your health care, I think is really important. Amazon presents Jeff versus Taco Truck Salsa. whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Habaniero? More like habanier, yes.

Save the everyday with Amazon. You know, in EBM or evidence-based medicine, there's three components. There's literature. there's the clinician's, you know, intent or recommendation, and there's the patient's willingness to be a part of that. So if the patient doesn't want to do it, it's not EBM. So they have to be part of that. They have to buy into the treatment.

They have to buy into whatever it is, which requires freedom. Do we force people to eat certain types of food because we know it saves us money as a country? I think it's a very slippery slope to go down. That's really interesting. That was really well said. I didn't expect that, like, that good of an answer. I agree completely.

I covered everything. Oh, my gosh. Like, what is what is to say? Like, I agree with it. Yeah, like, what can I say? The only follow-up is yes. Yes, I mean, I agree. I do see, though, that we are making progress in that in terms of, like, getting

sodas out of elementary schools or putting water and just healthier, healthier alternatives. I remember it was a huge thing when McDonald's was starting to serve, like, salads and fruits instead of fries and things like that, that I think are at least setting us on the right trajectory. Yeah, but I don't think, so a lot of those things, I think they've pulled back away from over time because they're just not popular. and we incentivize, I mean, even just look at a fast food structure of how they make money. They make money selling large sodas, right?

So they offer you, it doesn't make sense how you could get 10, 15 chicken nuggets for 99 cents. They're losing money there. They have to pay for their real estate. They have to pay for all the people working there, their insurance, the cost that shipped the chicken there, the actual chicken themselves. How would that ever be possible to sell that much food for 99 cents? Well, a couple of things, right? Real estate is their business for one.

And then two, they're making a bunch of money on cheap foods like fries and drinks. That's what the business model is predicated in a lot of those businesses. So either the business folds or that's the food they keep giving. So we have this idea of food deserts and places like that where people, it's expensive to buy a salad. Some of that's caused by the economics of it that wealthier people tend to be skinnier and more health conscious because they can. If you're not working two jobs and taking care of kids by yourself, you have the luxury of spending time. in the gym or spending time, you know, finding healthier foods. So there's an economic component to it as well that we always blame people for being fat or

whatever, but also like... Is it because I've also heard that, and I've seen breakdowns on how healthier foods could actually cost less than eating at fast food restaurants, assuming you're able to buy those foods in bulk and just spend 20 minutes every few days cooking in bulk. Yeah, it makes sense. You should be able to. And I think that, like we just said, like wealthy people are willing to pay more for it. right.

Right. So they can charge more because capitalism will allow that. It's like the argument about like veganism. Like on average, vegans are healthier than non-vegans, correct? Everybody's kind of looked at the data, longevity, heart disease.

Yeah. Is it because they're vegan? Maybe. But also you have to take into account the fact that they're a vegan means they're probably not being processed foods. They're probably not smokers because they're health conscious by nature. They probably exercise a lot. Their BMI's lower.

There's so many other factors that we could just say it was this one thing or this one thing, but everything is multifactoral. So what we're talking about is, demos, income, conditioning, marketing, what's been marketed to you. These companies for sure make food addicting, right? Like it's in their best interest to have colors. Did you see the second, the Super Size Me guy? Oh.

The second one where he made the Healthy Chicken Restaurant. I saw the first Super Size Me. I figured what was his name. Anyway. I can't remember. The second one, basically what he does is he shows you the industry of fooling people into thinking they're getting healthy food. So he would buy free range chickens, which these are all legal terms.

So in this movie, free range just meant that like the end of the container. Oh, it's so BS. Yeah. Had to have like a little thing that got sunlight like 2% of the time. Yeah. And I think a lot of those were like they could turn around in their cage with like that was free range. It's so sad. So he would do.

And people think of them on a farm just like with a one caretaker like. Yeah. It's bad. Yeah. So his whole business is he creates a fried chicken restaurant that is able to market in a way that's healthy. So instead of calling it fried, it's it's like grilled crispy or something like that. And they actually physically put like grill like paint grill marks onto the fried chicken. And then the interior part they put like, you know, pretty green and vegetables everywhere.

But there's actually not any vegetables on the food. Oh my gosh. And they just use all the words and terminology, free arrange organic, da, da, da, da, da. So he gets a lawyer to help him. He's like, oh, yeah, this is organic. That a da da, this and this and this. And no steroids. And it's through a certain time period.

And basically he creates this like really unhealthy food. But it's super easy to trick everybody into thinking it's a healthy food product by using all the. buzzwords. Wait, so for the steroids, when they say it's steroid free, you could technically say it's steroid free if you didn't give it steroids within a certain time frame? I'm not sure about it. Yeah. There was something to do with that, that just like everything. There's a legal definition and you're like, okay, well, that's income, that's not income or whatever, right? So the smartest people are always going to find those loopholes and figure out ways to work around those words. But essentially, almost all health care products are sort of doing that as well. They find words that people associate with health,

which also explains why when you go to a whole foods or something, like the way that people look isn't much different than they do it. I don't know, Kroger or something. Yeah. Like it feels more open and happier and there's produce over here or whatever. But like if you look at the nutritional info on some of these products, it's really not any different. It's just they found a way to market in a way,

which is why I don't think we've made much progress. I mean, if you look at the data, you know, like you were saying, okay, we've got some apples or salads or whatever. It just doesn't, the data doesn't really show. show that over a long time. What do you think it's going to take to move us in that direction? Or do you think it's just people are going to be people? If something tastes good, they're going to do it.

I think you have both, right? I don't think you can legislate your way to behavior overall. I think you could put up blocks in some ways, you know? But I don't know. I mean, the thing is we all say we're going to die, but nobody lives their life that way, right? We sort of know that, but we don't really live that way. It's hard for us because we've always been alive in our own minds. Like, what were you doing before you were born?

I don't know. What are you going to do in your debt? I can't even imagine it. All I know is my worldview, my life experience. It's like imagine a color you've never seen before. Right. You can't. So we just sort of move along through what we call time space.

We're just kind of gliding and things start accumulating. Injuries, health problems and things like that. And then we're always going to get to it. Or, you know, homo sapiens are procrastiners by nature. We're energy preservers. So it seems to me that what we're seeing now is everybody sort of has access to be unhealthy. And they select few people, whether it's neuroticism or, the way they were raised sort of just don't want to be that and they're choosing not to and they're

doing things to not do that. But it's, it's obviously very difficult. If it was easy, everybody would be shredded with a six pack. Um, you know, like when COVID was going out, everybody's like, oh, obesity is killing all these people and da-da-da-da-da-da. And it's like you don't think people that are overweight, no, they're overweight. They're aware. They know that they should lose weight. But what, what can they do to do something about it? They've tried. I promise you they've tried. you know, sometimes it's the early stages. I think a lot of it is as a child. You know, I was pretty lean until I got to college

and then I really started to put on weight to try to play linebacker. And I gained a lot of fat. And I kind of got a set weight of about 220. So I created a bunch of new fat cells. And when you create fat cells, they don't really go away. They fill up or shrink down with fatty assholes. So it takes a lot of energy to create new fat cells.

So if you've never been fat, it takes a lot of energy to get there. But once you've already been heavy, it's very easy to get back to your set weight. So for years, I had stayed under 200 pounds. And all it takes is just eating sort of normal foods that everybody else does. But my body will just take those calories and shove them right back into my fat cells. And I'll gain six to seven pounds back in a week, which you wouldn't think is physically possible.

You definitely couldn't create new fat cells in that amount of time. But your body can reload the cells you already have, which is why, you know, you see people have to get gastric bypass or, you know, fat removal procedures. And for somebody that's never lived that experience, they just like, why can't you do it? Which is why it's important to never do it to begin with, but it's easier stuff than done. If you're an eight-year-old and, you know, like you said, you've got a single parent and this is the food you have and your friends are eating this food, that's all you know. There's a reason why we speak English. There's a reason why people are the religion they are. They were taught that.

That's what they were ingrained with as a child. And by the time you're 14, if you've already had that weight, how were you supposed to overcome that? I mean, it would take the most crazy discipline. And some people are going to do it, but most of us can. Most of us are like this with everything, whether it's finances or health. Like we can go in waves. will be really good for a while, but very few people have the ability

to stay that way all the time. How do you stick with it? If I have the answer, I wouldn't look like this. I've done it. So for me, it's like if I do a bodybuilding show or if I have a photo shoot, I have to have a public embarrassment like thing

or I have to take my shirt off somewhere. There has to be a secondary incentive for me to do it. Okay. So I've done, I've competed in physique a few times. And if I know I have to be on stage or compete, then I will be super rigid. But if not, then I just keep procrastinating.

I'm like, oh, I do need to lose weight. and I'll get after it for a couple weeks and then I'll go on the road and eat again and then it'll just be right back. And this is somebody who's cognitively aware of the habits, the behaviors, I know exactly how to do it. I've done it before and I still don't even do it.

How much does age play a factor in that? I've noticed for myself, like let's say slimming down. A lot. I have just, I've been working out since January, four to five times a week and eating so clean and I still got the belly. It's shrunk a little. little bit, but I remember myself at 25, that would be gone within three months.

Yep. So, I mean, there's a genetic component as well, but obviously the older we get, the less growth hormone, the less testosterone we create. If you're a female, you don't have much of that anyway, so you're leaving less wiggle room. The taller and bigger you are, the more your basal metabolic rate is up, you know, maintain your basal metabolic rate. But those all drop off as well.

So as you've noticed, like, when I was younger and I would exercise, I would just throw a salad in one meal a day and I would drop the weight. That doesn't work at all anymore, you know. That's just to keep me from getting even bigger. So it's big, you know, it's big. And, you know, stomach shrink and grow. And, you know, we even think that there might even be upregulating and downregulating for certain people with insulin and glucagon and things like that through their bodies.

So something their cells will actually crave it. And they'll make you want to get certain types of foods. The truth is nutritional science is really soft. We just don't know. Like the baseline is calories and calories out. But everybody falls on a spectrum somewhere different. Some people who are to gluten. Some people have other types of food allergies.

And what you see, of course, in our social media era, is whatever is the most extreme gets the most clicks. You'll go vegan. You'll go carnivore. You'll go fasting. All those things work temporarily. Like when you only eat meat, you don't have glycogen or water to put into your cells. And so you're going to lose water weight pretty quickly. You'll look better in the short term.

But as soon as you add carbs, they'll shuttle water back into yourselves and you'll blow right back up again. So explain this to be because I've seen this carnivore diet. It seems like it's the new trend for like the last month. Joe Rogan just tried it. Can you explain what that is? I'm not familiar. People are only eating meat and meat products alone. Like no salads, no vegetables, just meat.

Yeah. So it'd be one thing to say, hey, no process carbohydrates or something like that. And their argument, like the Liver King is doing this. And there's a couple of physicians that are doing it too. I think Peter Adia and Saladino maybe or something too. And they're doing things off of an evolutionary basis. They're saying plants are designed to fight you off. Like they're poisonous and they're toxic and they create toxins and things to keep you

from eating them. And they're sort of right in the sense, but like all the vegetables we have now didn't even exist a thousand years ago. Like we bred them ourselves. Like there was no kale, there was no broccoli a thousand years ago. We actually, as humans,

we created food species and types for ourselves to feed masses. So since the age of recorded history, we've been a grain society. Before that, we definitely were just hunter gatherers. We'd eat berries and nuts. But basically since written language, you know, grains were what created civilization,

rice, wheat. They created so much food that people could live in these riverplain systems. and then you can get specialization, right? You'd have bankers and people do it. And with bankers, you need to write things down. So we have language so people can keep track of their finances and who owes, who, what. And then you can get metallurgy and you can get all these other things because you're not just chasing buffaloes all the time.

So we really have eaten grain for at least 5,000 years to a certain extent. That was a bleached flour. Probably not, right. But the vegetables and things we've eaten, well, bell peppers, we've bred those things over the last thousand years. So I would argue that that's not true for those things. Those things have high nutritional content. We've actually, like I said, created them for our usage. You go in the woods, you're not going to find anything edible.

We can't digest cellulose. So we actually have to create our own species. Also, we don't have dairy cows in nature. We don't have these types of chickens. We bred these things, just like our dogs that can't survive in nature. We created our own foods as hominids over the last 5,000 years, especially over the last 200 years. You know, the acceleration of how we breed chickens where they grow so fast and they have all this meat on their pecks. Their feathers don't even keep up with their legs break.

But it's the only way you can feed 9 billion people is by doing it. that. So I guess the long circle back away around, we're obligate omnibores. We have molars. We have canids. We should probably eat some of all those things. We, cholesterol definitely is associated with heart disease. Like, we know that for sure. I know a lot of people want to make that argument, but, you know, it is a factor, just like blood pressure, just like all these other things. You can eat a lot of vegetables with low caloric input. So it can really help people that are hungry. They can eat a ton of vegetables without a lot of calories. Obviously, fats, almonds, things like that are the most calorie dense, followed by fatty meats and carbs.

To me, it seems like, I would say this. I would say a lot of people, they could tinker with a higher propensity of one macro group versus the other and see how their body reacts. But I think what you're seeing from people is they're eating only meat and that's what we're saying. Yes. The carbs bring the water in. Steaks and beef and, yeah. And we don't know the long-term consequences of that.

Like, you know, I guess we'll see in 10 years or so what their lipids look like. But, you know, it seems unhealthy. I don't know why. Like, I've not looked into it at all. It just seems like maybe for a few months you might try. riot. Yeah. And I think it works in the short term. You know, I think you can, you know, drop weight in the short term, but I don't think it's a sustainable diet. Just like veganism isn't really sustainable, honestly. Like you're missing certain, certain micronutrients that you need,

you know, it's finding your balance. I mean, you've seen everything. There's the zone. There's that Kins, you know. I would say one thing for sure that mixes fat is adding, is having carbs and fats together. Like that's probably the worst combination of things that you can have. So, you know a donut cake stuff like that so you have high insulin high high absorption from the sugar and then high calories alcohol also so sugar and alcohol definitely going to add pounds so for people just getting that calories in calories out exercising finding a balanced moderate diet eat real food like the less processed the better it's going to be you know if it comes in a baggy rip open it's probably not the best thing for you but i think the extremism of the you know those diets

Mike, many physicians will say that their concern is there's going to be some serious cardiovascular side effects from having that much saturated fat in your diet. The proponents will say that's not true that really placking only occurs as due to inflammation and because people aren't allergic to meat. And to a certain extent, they're sort of right. You know, we can pretty much eat any kind of meat as a species. We have enzymatic capacity to eat any kind of meat. We can't eat any kind of plant. You can't eat bark. You can't eat, you know, any old tree that you see.

Yeah. So they are right in that sense. did evolve to eat any kind of meat. We can eat clam. We can eat bugs. We can eat cows, cats. In general, eating that will probably have a less inflammatory impact than certain times of plants and grains of things. So their argument is if there's less inflammation, there's less plaque buildup, and there may be something to that. They may be right to a certain extent in that sense. I think Jordan Peterson and his daughter are like carnivore people, right? Yeah, I think so. Yeah. So, you know, I would say what works for every individual matters, but I, I,

I don't think that's a good diet to put in the center of the population. Got it. Wow. I'm learning so much now. That was crazy. Yeah. I did not think you would be so knowledgeable on that. But I'm very impressed.

Yeah, me too. I thought we're going more in the cracking direction. And then we did the... My mind's blown, man. That was insane. If you could pick, like, one diet or one thing to follow... Food pyramid. That you believe is the best.

It doesn't have to scientifically be the best. Just your own philosophy. I'm just curious what that would be. I'm more on the calories in calories out. So, you know, just looking at your age, your size, your lean mass, your basal metabolic rate, and just trying to keep your calories under what you're, you know, calories in less than what you're expending. Cool. So, you know, try to exercise.

And it doesn't, you know, really, to me, the best cardiovascular exercise is just steady state, you know, walking 20, 30 minutes a day. It's sustainable. It's not as hard on your joints is running and jogging, especially if you're a bigger person. and typically people aren't so fatigued and tired that they feel the need to go grab something high caloric. So like me personally, and this is just an anecdote, but like when I've done bodybuilding shows

and I try to do really high intensity cardio, I would be so fatigued both mentally that I wouldn't have the willpower to resist me having something fatty. I would just be like, you know, about to faint. And so then I would eat something that I shouldn't have like a giant scoop of peanut butter and I basically undid all the work I did. So you have to figure out like what's your mental capacity

for exhaustion and tiredness. is because everybody's as different, like what they can handle and figure out where your exercise threshold is for that. So like for me, I do better with steady state. But also I've been doing a little more interval training lately just just for my cardio, like actual cardiovascular health too. So that's just me. I think most people, you know, again, sleep well, try to keep the light out, move, walk,

eat real food, you know, aim for three, four, five somewhere in their meals a day. Try to keep your processed carbs down. try to keep your meats leaner and less red meat than otherwise. And they'll argue that too. They'll say, oh, you know, colorectal, but the studies are there. So, I mean, eating red meat three, four times a day, some people might be okay, but there is a correlation. We look at the data.

Could the correlation be because the people that eat processed meat typically have unhealthy lifestyles as well and smoke and drink? It could be. Yeah. We don't know. We don't have enough data to really say. So I don't think I answer the question. I would say in, calories out.

Yeah, I would say that. Eat any real food. Got it. try to exercise some. Do you have any questions for us? I think I'm saving my questions. Okay. For you.

Cool. So who's your favorite guest on here so far? Bart Kwan. Bart was amazing. I would say Alex Formose. We all say Alex Ramosey or for me, Houston from Royalty Exotics. They were both so good. Houston, I didn't expect him to be as amazing in front of the camera.

Like Houston's someone, where the camera's on him and he just, just lights up and he is so natural. But Hormozi is the same way too. So I would say either one of those. And then I would say Jeanette McCurdy was another. That was a big milestone for us to be able to have someone like that on. And, you know, both of us were nervous. We didn't want to screw it up.

And, you know, it went so well. And she was amazing. So I would say, okay, other than you, what's another finance channel that either you watch or that you would recommend besides your channel? besides mine, there's so many. I would say my favorite all around right now has been clear value tax. And I love, I love his demeanor. I love this.

There's no editing in this video. It's just him with some papers and he talks for 10 minutes. I love it because it's just like no clickbait, just the facts. And I really appreciate that content. I watch all of his videos. So financially, is there an author or something? that motivated you more growing up or was it more familial? I just always had an interest in it.

The book I first ran into, though, my mom had this in her office and I went in there one day and I picked up the book. It's called The Millionaire Next Door. And I read that book at like 10, 11 years old. And that really ingrained to me like, wait a second, millionaires are driving Ford F-150s and Toyota Corolla's and like, that's cool. And so from the beginning, that's what kind of like set me, I think, on that trajectory of just happening to find that book.

But I was interested in personal finance just as a kid. kid just saving things. And so for me, it started with, like, coin collecting. I could save up money and, like, I could buy this rare coin and just, like, keep it. So I already had a tendency that, like, pushed me in that direction. Okay. So what kind of rare, rare currency do you have? Because I have, like, I have a $1,000 bill.

Oh, do you really? A bunch of Confederate money. Yeah. So I have the Confederate money, too. The $1,000 bill is something I've always wanted as a kid. And I thought about buying either, like, a $500 bill or a $1,000 bill and framing it. I think there's a $5,000 bill. There's a very few of them in circulation, but I think they're out there.

They have a $10,000 bill. Could you use that at a normal restaurant? Technically, yes. Because they can't not accept legal tender. Right. You wouldn't want to. Yeah. Because they're worth more than...

Yeah, yeah, of course, yeah, yeah. But technically, yeah, you could go and be like, here's a $500 bill. They would look at you like your... That would make a great video. It's by the most beat up. Just see how they respond. Yeah. But imagine...

Dude, you need to do that. But imagine... My worst fear, what would happen to me is they would look at it. All right. Yeah. Putting in the change, all right, I'll give you hundreds back. And there's the video. Like, you need them to be like, what's this?

It's fake. And be like, you got to go to somewhere where you know they're not keeping enough change to where they could actually break it for sure. But just to get their reactions because they're like, this is fake or whatever. What else do you collect that's? Gosh. Well, cars would be the big one. Watches. Well, yeah, I guess watches.

Yeah, not a huge collection of watches. Pokemon cards, I think, I think everyone has gotten into Pokemon cards at some point. And then the goosebumps books that I was showing you over. there. I thought that was really cool. I would love to get into collecting art one day. I think that would be a lot of fun. My dream would be to get like an original

Keith Herring. Oh, wow. I think it would be really cool. That would be cool. So, not at that point yet where I could, like, because even like a little postcard sizes are like $50,000, $60,000 for like a postcard. Jeez, Louise. Yeah, and some of these are just like literally a pencil sketch. It just, you know, on a blank

piece of paper with his name just like scribbled on it. Oh, there was one. I wanted the bid on. It went way over what I wanted. It was, what was it, the Steve Jobs thing? Oh, it was the letter he wrote to his friend at 18 years old. Wow. And that went up at Bonham's auction.

And I thought, gosh, that some day is going to be worth a million bucks. And I think it's sold for four or five hundred thousand dollars. I mean, I thought for 200 grand, 250, it's worth it. And you could take a risk on that. But like, 500,000. I just see like that sort of memorabilia being worth a lot of money. Right. Makes sense.

Yeah. Oh, you know what else sold? So the other comp to that was Steve Jobs' first job application. Oh. Where he filled out as all of his stuff. Like, you know, I think it was 17 to 20 years old. Hmm. And someone kept it.

Wow. Yeah. Who'd keep that like, I don't know. But, you know, it's out there. Yeah. Then you're like, okay, what do people have of mine just in case, just in case I ever hit a big? Yeah. So stuff like that.

I love Elon Musk's stuff. So, like, I got the Tesla Roadster, but I would love, I don't know. like an early Elon Musk something or other. I think collecting just memorabilia, you know. So what do you think about the Twitter acquisition stuff? That'll be interesting to see. I think he's so smart. The people maybe can't wrap their minds around what he's doing right now.

People are like, oh, he's just manipulating it because he's bored. I don't think so. This is not worth his time. But like him selling off a stake in his Tesla, I believed he wanted an excuse to sell it at the peak. or what he believes would be a really high valuation. And he sold above $1,000 a share. And I think that was genius.

And he used it as like, well, the Twitter poll said, so I'm going to do it. And he sold off a huge chunk looking back at a really good price. And now it's 30% lower than that. So he made out well on that. Twitter, I think it's a weird acquisition for him, but it could mean a lot of influence that could help his narrative. So if he's trying to pass something, I mean, to be able to shape someone's perception of politics or different views could be really powerful.

And so to have someone like that take control of Twitter, it's a big responsibility, but it could benefit him. I just don't know about like, I think he's going to throw the offer, try to negotiate. And if they don't take it, he's going to turn it around on Twitter. It's like, hey, like, I tried to do my best. you know, it's not worth this. It's probably going to be the bots. He's probably going to say they're 10% of the accounts are bots. I didn't know this.

Therefore, I'm adjusting my offer to this. It's a fair offer. It's above what it's currently trading it. And then if they decline that, then they're the bad guys. So do you on Twitter stock? No. No. I remember everyone's like, oh, it's easy.

Easy to buy it now because he's going to buy it at 54. I'm like, so much could happen. We'll see. Yeah. I would be shocked if it closes at 54. 20. I think he would be bad if he didn't negotiate it. We'll see what happens. But also,

I think his Tesla stock has to do better in the short term. The other thing, too, is he could be taking some of his equity in Tesla, which could be overvalued, putting it into Twitter at a time where it could be undervalued. So maybe he's trying to mitigate his risk.

Because I think, not everyone. A lot of people look at Tesla and think, oh, you know, how is that compared to Cisco? It's still trading below what it was. 20 something years ago. Could that happen to Tesla? I think there's a chance of it happening. And that's the unpopular thing to say.

But if Elon sees that or he's concerned about it, it makes sense. Take a little bit and put it over to Twitter. And at least that's a hedge. And he has a lot of influence with Twitter. Want to go electric without sacrificing fun? That's the Volkswagen ID4. All electric and thoughtfully designed

to elevate your modern lifestyle. The Volkswagen ID4 is fun to drive with instant acceleration that makes city streets feel like open roads, plus a refined interior with innovative technology always at your fingertips. The all-electric ID4, you deserve more fun. Visit vw.ca to learn more. SUVW, German engineered for all. Yeah, it's interesting you said that people may not understand him

because obviously the guy has like genius level intellect. And, you know, we were having that conversation with somebody the other day. We were saying, you know, when you look at like a Wexler, stand for an A. IQ, which is a tool, right? It's not the tool for intelligence, but it's a tool. Somebody at 140 IQ is the relative difference to an average person is the average person is to somebody at 60. And 60 is what we consider mentally handicapped. And there are some people like TriZombe 21 or downs that are in that, you know, that range in that upper 50s, 60s. So the average person trying to have a finance conversation with somebody with, you know, a mental disability is

the relative difference between Elon trying to have. a conversation with an average person. They're never going to be able to comprehend the nuance or the level of detail that's being applied or discussed there. And even, I don't know what he is, obviously, or whatever, but I think it's a fair shake to say he's probably smarter than all of us. Yes. So for us to even try to understand, you know, the internal machinations or the long-term

projections, I'm not sure even if he explained it to us that we'd even be able to comprehend it. And there are people that are that far on the spectrum that we just, we can't even keep up. I would agree with that. And I think he's not just this spontaneous person, just doing stupid stuff. I think there's a motive behind everything he does. And some of it I do think is self-amusement. I think he honestly just has fun talking about things that he enjoys.

Dogecoin, probably being one of them. He enjoys the meme. He likes the culture. I think he's a lot of that playing into it and people look for a meaning behind it where there is none. I think Dogecoin is just something fun. Right. I don't think he's sitting back, be like, hey, look, I pumped the price. I don't think he cares.

I think he's just having a great time. He's self-amused, and I don't think there's any more to it. And I think that at some point, if you're at a certain level of wealth or a certain level of influence, I mean, I think some nihilism has to creep into a certain extent because they're like, well, how much further could we even go? I mean, I've reached a point to where I've accomplished everybody's goals and what else is there. I mean, try to live forever, try to leave an impact, clean up the oceans, you know, decrease your carbon footprint.

It has to be something that's like more meta in a way to make you motivated or to interest you. I mean, it's not just a startup company or something like that. The things your dopaminergic response requires so much more stimulation and that's either melting down Twitter or getting in a fight with the SEC or, you know, creating a tunnel company. I mean, so this is like you said, there's some level of amusement and the nihilism, I think, that like you realize, and this happens even at the high IQ levels. People realize that like we're all be dead in 60 years. So really nothing matters at. all and like somebody's going to have to figure things out and so for some people they just check out they're like why would I do anything you know and to other people they go oh there's no pressure

because nothing really matters anyway so I'll just really have a really awesome you know kick-ass life and and then you have everybody else that can't imagine that everything is super important it's like dude like 99.9% of everybody that's ever lived is already dead you know they were having these same conversations about some horrible thing that was happening 800 years ago and it was the end of the world now nobody's even has record of what they were talking about and that's That's where we are in the sphere too. It's important in our lives, but in the grand spectrum, nothing we really do or say sort of matters.

And if that's the case, then, like, let's troll everyone. Let's make memes or whatever. And I feel like when you're at that A level of intellect and B level of wealth, I can't, me having some trolly natures in myself, I can't imagine what I would be like if I was at that level. I think a lot of people would do the exact same thing, especially I think with the... No, real consequences either, right? For him and the SEC, I find that amusing.

I do too. Because he's taunting them. And then, and the fines for him, so what, like 10 million bucks? That would be like a normal person to be like, oh, hey, you got to pay me five cents right now. And, you know, you just pay it just to be able to taunt a little bit. I think he gets a kick out of that. Yeah, I agree. So it's entertaining.

It makes Twitter not as boring as it usually as people just raging at each other about everything. I guess they're raging at him somewhat now, but to have him not raging back is somewhat interesting. I don't know. I put a lot of faith in him. I have a lot of trust in him. Some people don't, but I'm really looking forward to see whatever he does, whether he buys it, if he doesn't. It'll be interesting to see. So do you have Doge?

I have a little bit of Doge that I bought a year ago for a video that's down 80%. It was one of the videos I did on Dogecoin, where I said, if you like the video, for every like the video gets, I will invest 10 cents into Dogecoin. And how many likes it at that? I don't know. Isn't there a cap at $10,000? Oh, maybe, no, maybe it was. Maybe what, oh, there was a cap? Yeah, I bought $10,000.

I mean, so, yeah, so about $10,000. If it gets X likes, I'll buy $10,000 of Doge. Oh, maybe that was it where essentially every like is worth like 10 cents. I did that. So you're hodeling your, yeah. And I said, I'll hold it for a year. The year's probably been up, actually, come to think about it. You're not going to sell, are you?

It's down so much. I mean, at this point, I may as well just keep holding it. You can't harvest crypto losses at the same extent. You can't stocks, correct? I don't know if you could harvest crypto against stocks. You could harvest crypto against crypto. So I could, but I'm basically at my cost basis, or slightly below for Bitcoin.

I'm basically at my cost basis for Ethereum, so there's not a lot to harvest there. So I could probably sell everything and re-buy it back in and at least set everything the same, because I have some lots. I bought way lower, some lots higher. So I can. But if you're going to do that,

move to Puerto Rico before you do it, right? Well, for crypto, sell it and re-buy it? Yeah, well, for crypto, it wouldn't matter. Because if my con-spaces is 30 and some I bought it 40, some I bought it for 20,

it's like, it's going to balance it. It's going to be the same thing. There's no benefit, so. So you're not going to join the Pauls in Puerto Rico? No. Who's the other dude? Mr. Gold. He's always ragging on stocks

and everything, just by gold. Oh, Peter Schiff. Yeah. Oh. Peter Schiff. Yeah. Seems like it would be interesting, but I feel like it would make the podcast, this podcast, you couldn't do it in Puerto Rico.

Like, it's easy to get people in Vegas. Right. Because it's like people travel here naturally. Right. A big community here. Anyone in the U.S., you want to come to Vegas for a weekend, everyone that says yes. Puerto Rico's like, oh, you want to come to Puerto, that's a big trip. That's a big commitment.

And what is there to do there besides come on the podcast? So this business wouldn't exist because of that. So probably better to make money. money here just by having the access. Makes sense. Would you be the guest referee in a Michael Saylor versus Peter Schiff debate? I don't know if I'd be good at that, but yeah, sure. I would say yes.

Who's more right? I don't know. I feel like you're both on such opposite ends of the spectrum. Michael Saylor. You're a vegan and a carnivore? Basically. I think the right is somewhere in between. Peter Schiff, I feel like, is too conservative on a lot of financial measures.

Michael Saylor, I think, has a great long-term vision, but I don't know how realistic a lot of that is. I don't know. Between the two, I'm probably leaning more towards Michael Saylor on the spectrum between the two, but I'd say there's probably more true threat in the middle. So it's funny because we're talking about nutrition, it's the same thing almost with finance, right? We get a Ramsey and what's the name, Rich Ted Poor Dad or whatever? Robbie Cusack, yeah. So everything's extreme. It's like everything on debt or no debt, right? So you see that in every sphere, whether it's nutrition, finance, whatever else, moderate and somewhere in the middle, it's just not exactly. It's not. I know. But it's the most

right. I know. Yeah, it's interesting. You almost have to take an extreme. In politics, I think is the same thing. Like, you have to really like alienate yourself against 50% just to get the support of the other 50% because in the middle, I forget, I think it was Kevin that was actually explaining the metrics of politics to me where in the middle are like where the most right is. There is, you know, right. And we're the most people actually. Right. Right. Those are the people. people less likely to show up at rallies and turn out to vote at all because they don't they're not convicted enough to like to follow through on that they're kind of in the middle but on the extremes you get people who show up to rallies who support who donate who vote who are really into it

uh so you have to take those stances uh if if that's something you want to get into because i always thought before kevin uh tried me kevin ran for governor of california before he did that i thought oh man it would be so cool to run for politics because then you could be like the voice of reason, just be in the middle, because I see stuff on, like, both Republican and Democratic sites that makes sense. And, like, I, and that's why it's so hard for me to ever identify with one or the other, because I'm like, they're right, in my opinion, on these things, but they're right on these things, too, and if we could just merge them together. That's not how it drives the machine, right? Right. But you're going to sell political ad space.

How do you get poor people to donate to rich people so that they can then turn and give it to NBC to sell you ads to make you ship to vote to keep the same thing. Yeah, and that's the thing that, that I realize is that you, like, have to trick. those emotional responses, all the things that make certain demographics upset. I know. And I think the same. I think the same thing applies, I think, on the other person holding that thing away from you. The same thing applies, I think, on YouTube too.

It's like if I did a video title, Stock Market Update Friday, well, S&P is up 2%. Like, no one clicks on that. You have to. Yeah, you have to just. What videos do you click on? Yeah. The good ones. The good one.

Yeah. Great videos, yeah. Whatever that means. But we've done a lot. I mean, we've done over probably at this point, well over 1,200 videos. And we've, and so when people, you know, we'll mention a title, they don't like a title.

We have like 1,200 videos of experience where every video, I sit there and watch the analytics for an hour. I know, it's like, I get it. But when the purpose of the video is to reach a large audience who will hopefully enjoy the video. Particularly a lot of people that may have not seen your content yet. Correct.

You already have your audience captured them. Yeah. Either word notification. Exactly. So how do you appeal to the type of demographic who would benefit from that message that demographic wouldn't click on how to invest in a Roth IRA. They don't know what a Roth IRA is.

So they're going to click on how to be a tax-free millionaire. So yeah, you have to. What you're talking about is what we do as well, right? So in musculoskeletal care, like everything has its place. So surgery has its place, cracking.

Most people need strengthening and exercises. A lot of people need stretching and soft tissue work. Some people need cracking. Some people need surgery. Some people need injections. Right. It's finding the right target

with the right individual. But moderation doesn't get clicks. Right. So we're going to do loud cracking videos. So the goal, of course, even with our clinics, is enough people are interested in this content. You've grabbed their attention in the space. Now you get them in the office. And now you can sit there and drill on the boring stuff. So you have to do these exercises daily, you spend 10 minutes a day. But if I made that YouTube video, if I made that Instagram

or TikTok, it wouldn't get any views at all. And the same thing happens the opposite. So then you make videos saying, oh, like people will make videos saying, oh, chiropractic sucks, or dry-nodeling sucks, or this is why you don't need this or that. And they're reacting to things that people are emotionally attached to. So then the incentive structure is built there for people to be negative about the same thing you're being clickbaity about on. Right. So it's just this whole ecosystem and that, again, what's a better system? I don't know.

Yeah. This is human psychology. I know. It's also interesting how negativity gets way more attention than the positivity between the two. Yep. So I've even noticed lately we have a, like not really a joke. It's more like an insight thing where it's like down days, like negative days in the market,

views are always better. When things are going really well, like you could have negative 3%, the views would be twice. as much as if we're positive 3%. And that's been consistent over five years. And, you know, some of that's due to our evolution, right? Like, this is the nature of pursuing happiness

for all of us. It's a struggle we fight our whole lives. Toddlers do this. They get a thing, and nobody's taught them this. It's in their DNA. Just like lying is in their DNA, right? Nobody taught them out a lie. They just found it was more advantageous for them to say,

no, I don't have the remote in my hand. Right? They haven't learned the consequences of that yet or the consequences of not being intellectually consistent, you know. So, you know, what you're seeing from people is that sort of behavior that when they get something, it's the new shiny thing, right? They wanted it so bad and now they have it. The thing is they already have this.

So this is their next meal. This is their next mate, whatever that is. They don't even think that they could lose this, so they're already on to the next thing. And what that is is that food mentality, that home mentality. You're wired to always get the next thing because if you're ever satisfied, now you're going to die. Right. If you're ever, like I eat food, now I'm never going to eat again. It's not good for you evolutionarily. You always want the next thing, the next thing, the next thing. And that's just wired in us. But do you think that's healthy or do you think there's an element to that that you should just embrace it?

I think I think you can make the argument on all sides. I think, again, I don't think happiness is a constant process for everybody. And I don't think you ever actually find it. And that's what we say we have the pursuit of happiness. And it may be in the pursuit of degrees or in the pursuit of business growth. the pursuit of X amount of subscribers, but as soon as you get the number that was going to make you happy, you're already on to the next thing. It'll never make you happy. And the people, you know, it's like Wall Street. How much is enough? More. Right? It's, yeah. It doesn't matter what it is. And the high achievers are the ones that are least satisfied with whatever it is. And they're just going to keep separating themselves from the pack, whether they're, you know, that's part of the

separation of wealth in this country too, right? It's the people that get more, are willing to risk more, or willing to go further because they're extreme people. And sometimes that means bending the rules. But that's what they see is their pursuit of happiness. Some people, their frequency is at a different level where they're just in survival mode and they can never get out of that. I disagree with the notion that happiness has never reached because that assumes that happiness is objective-based, right?

It's not necessarily. Temporary happiness. I think it's just achieving new milestones. I think it's just pushing yourself. Growing, right? Probably. Yeah. It's different for each person.

But I like to think that someone can live their life being happy throughout. It's a mental state, right? It's a state of being, not necessarily like, do this, be happy, do this, be happy. So we don't disagree because I agree with you 100%. And you could find happiness. And because, like you said, it is a mental state. If instead of focusing on the things you don't have, you were like, man, I live in a country where I have running water and I have a piece of plastic that can get me food anytime I want to. And I'm not in danger of somebody running in from another tribe.

my entire family and taking them away. Having that perspective sure makes you a lot more grateful to be here in a time where you don't scratch your arm on a tree and die from a bacterial infection because we have antibiotics. But it's against our programming on our wiring to think of all the things we have. We always want to think of the things that we don't have, which goes back to the negativity thing that we're talking about. Fair.

Yeah, I guess if we could condition, I don't really know about what we're wired for. So it takes a higher frequency, a higher vibe for an individual to be grateful. It's very difficult to do. And that, I think what you're pointing out is happiness. Isn't that gratitude? Like that's sort of what happens is. Wow, my mom's still alive so she can call me, right? But because you already have her every day, you don't walk around every day thinking I might not have her.

And our brains probably would shut down if we sat around and thought about everything that we could lose. I mean, that's where people have serious anxiety or things like that. So instead, we're always like, how can I make more money? How can I get a nicer car? How can I get a better job? How can I get a better girlfriend? And then as we age, then it's like, how do I hold out of the things I had? How do I keep my hair?

It's generally something that needs to be worked towards. to change your sentiment towards that. 100%. And there's no reason you couldn't find happiness in literally anything or everything. And in fact, some would argue that the high end of the IQ thing almost predisposes you to not be happy.

The lower it is, the more like, wow, chocolate bar, butterfly. You're not focused on the future of the past. That's awesome. Well, thank you so much, man. I really appreciate it. We'll link to your information down below in the description,

along with the, hopefully soon the backcracking video whenever you post it. We'll link that down as well. Yeah. But did you get a free stock down alone in the description when you signed up for public using the code Graham. Also feel free to check out my Instagram and my YouTube. Oh, Jack. You don't want to follow Jack.

You don't want to follow Jack. Don't forget about that. He never posts on Instagram anyway. Until next time. Cool.