The Iced Coffee Hour - The Rise and Fall of Tai Lopez: Here In My Garage

Episode Date: December 12, 2022

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Amazon presents Laura versus Fruitflies. Swarming your fruit and terrorizing your kitchen. These little freaks multiply at a rate that would make a rabbit say, yo. Chill. But Laura shopped on Amazon and saved on cleaning spray, countertop wipes, and fly traps. Hey, fruit flies, your baby boom ends here. Save the Everyday with Amazon. Ty Lopez is one of the most prolific marketers of the 2010s gathering billions of views making hundreds of millions of dollars.

Maybe it's made almost a hundred mill. And it all started in his garage with his new Lamborghini here in the Hollywood Hills. Here in my garage, just bought this new Lamborghini here. It's fun to drive up here in the Hollywood Hills. Although out of nowhere, Ty almost completely disappeared from social media. And he's been relatively quiet online until now. We got the opportunity to confront him in person, discuss his experiences selling programs, programs online and get a glimpse in the life of someone who's built a marketing empire from nothing but knowledge. Knowledge. Hearing from other people is one of the best ways to educate ourselves on viewpoints we might not always agree with.

We'd like to allow a place where everyone is able to talk freely with a mindset that you might learn something new. So with that said guys, thank you so much. And before we go into it, a quick message from our sponsor. YouTube is filled with some of the best high quality content on the internet. And for any creator who's looking to grow their brand, YouTube is one of the best resources. resources. But when you spend countless hours making content about knowledge that it took you years to develop, sometimes posting it for free can feel demotivating. Well, thankfully, today's sponsor, U-Sscreen is the perfect solution. Usecreen is an easy-to-use video membership platform that allows creators with large or small followings to get paid the way they want to. They have everything in

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Let's go. This is so cool, man. Thank you so much for coming on. Thanks for having. What brought you to the iced coffee hour? I'm so curious. That's a good question. I've been off social media for, I mean, I haven't been doing much.

So I've decided I'm going back into the social media world. So I was like, this is a good place to start. This is cool. We appreciate it. Speaking of going back, Jack, I haven't told you this. In 2009, I showed you and Maya houses in Beverly Hills. I bet you don't remember. Huh.

I think I vaguely do. You reached out to me from a posting I did on Craigslist. Okay. It was this house in Doheny. I think it was like 9,000 a month. Okay. I met you there. You hated the house.

Okay. And I sent you other listings. Why did I hate the house? It wasn't a good house. You wouldn't have liked it. Why did you take me there? Well, I got to meet you. It's like, the thing is.

You're like, this dude at the worst possible house. I had these houses that were on Craigslist. list that were priced really well that had a decent amount of like bedrooms bathrooms bathrooms of the pool but when people walk and they just don't like the house for whatever reason so it's a good house to meet people at right uh no one really liked the house but i'd meet them there and then show them other houses you were beautiful that that that seller was like i don't understand we got a lot of showing but nobody ever buys we rent we eventually rented the house but like when you go in there it's kind of dark it's a little it's not everyone's style yeah you know but anyway

showed you and my i think you eventually rented something else Yeah, I was up in Hollywood Hills right around then, 2009. But I had recognized when I met you in person from the Millionaire Matchmakers show. Okay, yeah. So you're like, you know me like old school. Yeah, this is before, this is before everything, before it was on YouTube. I think I was looking back. I joined Twitter like an 08 or 09.

That was my beginning. I remember being like, I'm going to mess with this social media thing. Didn't do YouTube. Insta wasn't a thing. I was like, what were you doing before then? Because when I spoke with my issue saying you did some tall productions or there was promotion.

Yeah. So I had. What was it? So I had a company on the East Coast. My first, one of my first businesses was a big nightclub nightlife company in North Carolina. I partnered with this guy who owned all these restaurants. I ran the nightlife.

So I had this promotions company. I still have it. Really? So yeah, that's kind of the old days. That's got me. I always tell people the way to start, it's like at the big.

there's a progression to making money. And I know people, a lot of people say you shouldn't sell your time for money, but it's not realistic. And actually at the beginning, you do sell your time for money. I mean, Bill Gates started as a teenager. He was selling his time for money, rebuilding the payroll system for his school, you know? Elon Musk was doing that kind of, everybody hustles at the beginning doing that kind of thing. And then over time, hopefully you grow out of that phase.

But I was still a little bit in that phase, probably when I met you. Where did you start? I started on a farm. On a farm, man, old school. I, um, at a high school, I, I didn't have quite enough money to go to school. I had some scholarships to colleges, but this guy Joel Salatin, who's now a fame, he's become pretty famous. It's like the most famous farmer, organic kind of farmer.

And he had a, he had an apprenticeship open. And I was like, okay. So I went and lived on a farm for 18 months, no toilet. He had a little cabin. He cut a hole in the floor and put a bucket under there. He's like every once in a while, you're going to have to empty that in the forest. So I did that for, yeah,

I did manual labor for a couple years. But the second year I was with him, there was a farmer that came to Joel and said, I don't know what to do with my land. And Joel said, I'm too busy and just turn the guy down. I don't know even what the guy. And I went to Joel that I was a teenager. And I said, Joel, I'll work for you all day.

And that night, I'll go take care of that farm. If you split the money, we do a business together. So he bought a whole bunch of cattle. I didn't have any money. First time using other people's money. He bought like $50,000 worth of cattle. I took care of them.

I used to put a little, I would work at his farm from like five in the morning to five at night. And then I would put this like headlamp. It was before where people really had headlamps. I like built it into like a little flashlight, rubber band in my head and will go take care of this farm. Did that for like eight months and I made $12,000 in a year. That was the most money I'd ever seen.

I grew up. I graduated high school in a mobile home, you know? So I was like 12 grand was a lot. And so that was the first business. Then I came back to the city. Then I lived with the Amish for two and a half years. So that was no electricity. In the city?

No, before the city. So after Joel, then I did two and a half. So I was gone from like the regular world for almost five years, four or five years. Then I came back to the city. How did you get linked up with the Amish? What made you choose that? When I was at Joel, Joel's farm was famous. People come from all over the world.

I'd meet people. I met the prime minister of like Russia came. It was all this. But the Amish used to come there. And I was fascinated. I didn't have a very happy childhood. And the Amish are like super happy people. And so I guess I was fighting my demons.

And I was like, I wonder what it would be like to go live with people that were peaceful, you know? And so I live with the Amish. It was a very cathartic experience, I guess you would say. Because like I growing up, like I didn't know families didn't yell at each other. I didn't know any of that. Like then I went to the Amish. I'm like, wow, there are actual.

peaceful marriages and my dad was married multiple times so it was my mom i grew up with a stepdad so and a simple mom so it was probably i sometimes wonder what would have happened if i hadn't gone to the omish i think i'd have been a better business man been more ruthless so you're with the omish for two and a half years you said i was there a long time find like a foster home to yeah it's hard and you just helped them out turn i went higher they don't let like outsiders in how they don't really, but I knew about farming. And so there were a lot of farmers, and they knew Joel Salatin. So they're like, it was kind of like, maybe this guy will show me what Joel taught him.

I remember the first Amish farm I went to was Lancaster, Pennsylvania. It was insane. I took a bus there because I didn't have any money. I didn't have a car. Took a bus there and I got out and it was like going back to the 1700s. I walked into this barn and there was a guy like shoveling apple pumice. It's like the peelings of apple. and he had little kids, and they were all wearing, like, hats,

and then we worked there, and then I went in the house, and I'm like, here's a room. And your first thing you do in, like, a room is to flip the light switch, but they don't have electricity. There's no light switches. So you're like, and you got to go light a candle. And they got little lanterns. But it's good, man, you slay.

It's a great life. In fact, I interviewed, there's a guy, Jared Diamond. He wrote a famous book, Guns, Germs, and Steel. I was interviewing him a couple years ago, and he's like, oh, you know the Amish, he goes, you know, I studied the Amish. They have 500% less depression than the mainstream community. He was very fascinated. And I was like, it's true.

He was the happiest people I've ever met. So I think that, you know, the modern world is, there's this, Sigmund Freud, the founder of modern psychology. He said civilization and his discontents, like the social structure that we live in, basically we live longer because we're in a modern civilization, but we're less happy. We're not as connected to nature. or we're not connected to community. You know, Amish grew up.

There's no divorce. But you're around your uncles and your aunts and you're part of a bigger community. You marry people. You know. People aren't lonely. Like people are lonely now, man. I mean, the modern world fosters loneliness, even for entrepreneurs. I very rarely, you know, I've kind of gone my life.

People aren't real. I've gone from like one extreme, like the Amish. And I've done the Beverly Hills thing and, you know, making a lot of money. And basically what you want is some of the. the best of the modern world, but I sometimes miss that a lot, just like the peace, you know. Why did you decide to leave? Because, I mean, ultimately, I wasn't Amish and their, they're, their religion. And so eventually you kind of have to stay and get married.

But sometimes I wonder, I wonder if my life's really better that I left. I mean, certainly you got more stuff now. But I think that the old cliche that money isn't everything is true. I kind of go by this good life thing, like life's the four pill. of the good life, like health, wealth, love happiness. And really what your job is, if you want a good life, is the ratio of those things, those pillars. And that's very hard.

Like, the greatest people in the world to me are people who figure out those ratios. I was just in Scandinavia. I live part-time in Denmark. Now, you can argue their ratios maybe are better than here. So, like, Sweden has five times the billionaires per capita of America. But they're also way happier people, you know?

So at that point I was like deep down the happiness kind of pillar of the good life, living on a farm, quiet, good people. But I didn't know how to make money, really, you know? Then I've gone all the way to the other stream where you're like really good at making money, but you're missing out, you know, most entrepreneurs. It's like I knew an entrepreneur, he was worth a couple billion dollars, but he was so out of shape, bad health. die a bed.

The guy was bedridden. And I remember thinking it's like, all the money in the, nobody would trade for that guy. If I told you, you can give you $2 billion in your bank account, but you can't get out of bed, you wouldn't trade. Right.

So I have this thing now. It's just my life, I call it the substitution rule. So who do I envy? It's like Elon Musk. It's like I respect Elon Musk, but I don't envy him. I would, I think it's a life that's,

even he says it. It's like very out of the four pillar ratios or just, your app, You know how you have this fish thing? Right. So I do a lot. I own a lot of farmland now. And just like that app for your fish tank has the alkalinity ratio of acid to alkaline. And yours is supposed to be 7.9, which is pretty alkaline.

Like that's how your life has to be. Like you have to really get that. It's easy to out race your headlights. But either people don't have enough money and they have all this other stuff. Maybe they have a nice family or they got too much money and all the other stuff's lost. You know? But first, we got to thank our sponsor, Ridge Wallets. I don't know about you guys, but I've had way too many wallets to count.

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love it. Strongly recommend you guys check them out with that link down below. There's also over 30 styles and colors, including carbon fiber, which is what I got and burnt titanium. So get the best offer right now with the link ridge.com slash coffee and you can save up to 40% through December 22nd. Thank you so much, Ridge, and back to the podcast. What were some of the most shocking parts about moving in with the Amish people. Was it just like no technology, no cell phones or anything? No for no, no, no family fighting. No, that was no one yell. Yeah, because like I grew up like, I didn't really like my mom. My mom was in prison when I was born. My mom was a single mom, you know, like peaceful families. I think, I don't think a lot of people have that. Like I never,

you can ask an Amish kid like, have you ever heard your dad yell at your mom? It's like, never, never. I live, I still know. I own some farms in the, middle of that community, there's still Amish people who run them, never heard an Amish guy raise his voice. Are there any arguments? I mean, there have to be some sort of like, there are, but it's just like, I mean, actually now there's a scientist is writing a book based on some of the stuff that I talked about. It's called why Amish babies don't cry because Amish babies hardly cry.

And so some of it now is actually genetic. There's a thing on a hexaco score, which is your, the most modern assessment of your person. now it's like 25 sub facets one of them is agreeableness and so some people are just naturally more agreeable and um interestingly enough a lot of the wealthiest people world are very low at agreeableness and that's why that's why there's this spectrum is like you can become a billionaire but you might have to live a horrible life to get there you know or you can be like omish yeah so it's shocking they're very agreeable people you know ever get bored like not having Now, you'll never get bored now.

I was on a farm of 900 horses, man. You have to like nature. I mean, I was into video games. I don't know. I'm not a person that gets bored. That's not my. I think it's genetic to get bored. Oh, I think boring people get bored.

Yeah, boring. But I also think, so going back to that hexaco thing, inquisitiveness is a genetic factor that you have. And so, like, some people, you can put them in the most fascinating scenarios. They're going to get bored. people you stick them in a room like Joel Salatin my first mentor it was funny you know he's this farmer guy and i had him i had like all these lambos and stuff and i invited him to come speak at my conference one of my first ones in 2014 or 205 and i remember thinking uh because he's not a materialistic

guy's like that i have all this so the only car i had was a Lamborghini at the time so i picked him up at the airport in the lambo and i read the black one yeah it was a black one herro it's a little black one I had and um he comes out and I remember he walked or I had it parked in a parking spot and he like walks around it three times and he's like he noticed like a hundred things all the gearhead car people he noticed that because he knows like farm tractors he's like this is basically a chassis with a little and I remember thinking he's a high inquisitive person like Joel never be bored you could stick them in a room with just a car and he's going to dissect the whole thing so I believe a lot of, you know, there's a lot of genetic stuff about personality that we don't

realize affects us. So I have my weaknesses, but getting bored isn't one of them. And from those two and a half years of your life that you spent secluded and on this Amish farm, what would you say is the biggest takeaway or the thing that I guess benefited you for your career, for your personal life or something from then on? You need a life filled with a lot of people around you. and that we're too isolated, like don't be isolated. So live almost like in a village type of living. Like when I was, even when I was doing all my social media here in my garage,

like if you came to my house, there was probably 60 people there at any time. I like had my office in there. I had friends, family people come in and be like, what is this? And maybe it was like my little version of like Amish. Wow. Amish living communities like 150 people. Is that ever stressful to be able to walk around like not get alone? own time.

Oh, Graham would hate that. Yeah. You would be over that. Yeah, but here's a thing. So introverts and extroverts is kind of this concept you hear a lot about. It was invented by this Carl Jung, this Swiss. He invented actually the word introvert extrovert. It's a myth how people think about it.

Introverts like to be around people they trust and know. So a lot of the stress is with strangers, right? So obviously there's some people who don't even want to have five people. people they know, but I had people in my house. I knew that may. I wouldn't want a hundred strangers, yeah, 100 strangers rolling in and out of the house. That's, that's actually why people are unhappy in cities like New York. You go to New York, you got to, what, you walk by 3,000 stranger London. Everybody's in a bad mood. Jonathan Haidt wrote this book and your cortisol levels just automatically go up. You're like in fight or flight mode, you know, you're like,

this person might kill me subconsciously. We have humans, we have this super primitive mind, you know. So I think I learned that from the Amish. That community is a thing. Build your tribe. Build your tribe. So what happened after you left? Then I went like completely opposite. I came back.

I needed to make money. And that was when I was sleeping on my couch for like 47. I had like skills. I knew how to like milk cows and harness horses. Right. So I was back and I had one uncle. The only uncle, only person in our family had ever made like six figures except my dad. My dad made six figures at one point, but selling cocaine.

So, but like legally, my uncle was a car salesman. And I remember him telling me, I was sleeping on a couch and I was depressed. I had read this Tony Robbins book, Awaken the Giant Within. And he had this like, yeah, it's a great book. Yeah, it's a great book. Yeah, it's a great book. My mom gave it to me because I was like depressed. He's like, read this.

And I remember I'm thinking, how's this going to help me? And the one sentence was, when you succeed, you party, but when you fail, you ponder, and all greatness comes out of failure because it makes you rethink your life. So I was like, that's true. so I was smart enough I had had mentors on the farm. The Amish like mentors to you. They stop in eighth grade so you learn from other people. So I was like, who's the number one mentor I knew that knew how to make money in the modern world?

Only person was my uncle Bill. So I called him. I'm like, Uncle Bill. I'm stuck. I'm failing. I'm pondering. I got no money or less than 50 bucks. I'm basically homeless in a mobile home.

He goes, two ways you can always make money. I sell. Sell cars or sell insurance. And I was like, I don't want to sell cars because he had sold cars. And he told me it was a depressing life where you're at, like 16 hours a day. So I went in the phone book and I knew that a phone book, like to get the full page thing was like $50,000. I don't know how I knew that. And I just flipped through and I found first insurance person that had a full page ad.

It was a guy named Mike Stain back. And I go, I'm going to call this guy. So I called them and I pretended like I needed. insurance. I kind of did too, so it wasn't a total lie. So I called, I set an appointment. We had the secretary, Kathy, and I showed up, and my uncle's like, make sure you, like, wear a suit. I don't have a suit. I went to a thrift store. I remember. I wish I had a picture of it. I have it somewhere. It had shoulder pads. It was the only one at the thrift store. It was like a woman's suit. It was like the office where I don't know, but it had shoulder pads. So I bought that thing,

it was like six bucks. But I showed up at that office, a Mike Steinbeck and I was like, Kathy and it was a blue pinstripe suit I think and I go on the back and Mike had this big mustache and I was like hey Mike I want to tell you I'm interested in insurance I don't have a lot of money but I know you got a full page ad here so you must you're probably the richest guy I've ever met and I said if you will teach me what you know about making money I'll work for you for free and I remember he was this I don't know he had this big mustache he looked like a movie star guy and he was sitting yeah Tom sell he was sitting on the side and he like turned to me and He was like, I've been looking for someone like you for 20 years.

He goes, you got the right attitude. He goes, show up in the morning and I'll give you an office. So I was like, but yeah. So I left, came back the next day. I'm expecting like an office. And he had taken a closet where he had a file cabinet and he had stuffed a little teeny place to put my computer. And I remember going in there was so small.

I had a chair. You try to lean back. You hit the wall. It was like, it was probably, I mean, it was a closet. it and I started cold calling. That's why I tell people, if you study billionaires, wealthy people, 80% of them started in sales. Yep.

So. That's how I started. So you started. I hated cold calling and door knocking. It was my least favorite. But Craigslist worked. Yeah, but the thing is, it's like, it's like Muhammad Ali said with sit-ups. He goes, you know, I don't count them until they start to burn.

But that's why he was the king. Like he did sit-ups a lot. People don't like to do sit-ups. So cold calling is like sit-ups. You don't like to do it, but if you do it, it trains you. So in the first week, I opened a deal that was like 100,000 of commissions. And Mike was in shock because he had promised me like 30% of the commission. And I was like, I'm going to make 30 grand and all this.

So I literally overnight, I started to make a little bit of money like 8, 10 grand a month, which was like infinity for me. That's not a little bit of money. That's right. What was just like early 20s, man? That's insane. I was like, really good money.

Yeah. Yeah. And what was crazy, that, so I started to think, because he gave me this cold call list, but I called through it. And then I was done. So I was, I had, I was on a laptop in that little room and an ad came up. It was like a Yahoo ad. It might have been, I don't think it was Google,

but it was a picture of this dude on a Hawaiian beach. I remember. And the caption said, how I made $28,000 laying on the beach today. And I clicked it, and it was an ad for like a guru. And I remember it was probably in the first week. I hadn't actually received any commissions. So I had like $300 and a bank account.

It was $300 to buy his system. His name was Corey Roodle. Sadly, the guy died in 2008. He had all these Porsches and stuff and he crashed. Oh, man. And I always thought about it when I made money and got all these cars. I'm like, don't drive too fast, man. I always wanted to thank the dude because I got a three ring binders before YouTube for 300 bucks sent to me.

And the only thing I remember from it is there's something new called Google ads. Try it. So I build an ad advertising this Mike Stainbach's kind of by then we were doing some financial stuff like annuities and mutual funds. And I put an ad up and instantly leads started to pour in. I got good at that. And I ended up working at GE. This Mike guy got me working. as a broker for GE, which at the time was the biggest company in the world, GA Capital.

And so I started like a click on on Google ads at the beginning. Okay. Was this 2004? Yeah, earlier. Yeah. Wow. Okay. A click on Google ads was roughly 20 cents.

Okay. And you're convert. I would get a lead for like 15 bucks. And I could close one out of 10 and my average commission was $1,500. Wow. Right now, those clicks are. or 20 bucks a piece. So that's why I always tell people,

find the new platform, get in early. And so that really skyrocketed me. And that's when I started consistently making six figures. That's when I then, that notebook also said have multiple streams of income. So I would work in this finance company. I spun out my own with a business partner, but doing the same thing.

And I would work from like 11 in the morning, maybe seven at night, And then I would take off and I had gotten this nightclub business, which was pretty big in North Carolina. It ended up being almost the biggest nightlife company. So then I would do seven at night to like three in the morning, the nightclub. So I had these two streams. But it was fun.

Like I was going out. It was like I own some salsa dancing clubs. I owned all this stuff. You know, I got in that business because I went to a nightclub and it was like 20 bucks for a drink. And I was thinking, I'm on the wrong side of this counter here. I was like, I know alcohol costs a dollar or 50 cents. And so I go, my second stream of income is going to be nightlife.

I get paid to have fun. How do you get started doing that? How long did it take between like, okay, I want to do this and it actually doing it? And I've always been quick. It didn't always work quick, but I started quick. The way I started in nightlife, and this is going back to where I learned at the Amish, build a community, build a tribe. It's funny.

It's like social media is, that's basically what social media is. It's like, you built your tribe. You've got subscribe. It's like they just They lock it in. Like you have one million followers. So it's kind of like my tribe is one million And it's funny how humans are chasing their tribe.

It's like, I want my subscribers. Everything from YouTube, TikTok, but also like OnlyFans. Yeah, guys. If you want to join the tribe, all you got to do is hit the subscribe button. Only fans? It's free.

Do you still have it? Someone signed up for it randomly. I don't know. Do you feel like you have to deliver now? But I haven't posted on there. If you have an only fan, I'm signed. I will be your second subscriber. It's not a little fan.

No, there's a lot of people. I know a girl doing like 60 grand a month. She doesn't do anything nude. Yeah, he just does feet. I know. AJ,

I'm going to give you my logger. That's not going to check that. I posted what I was buying for stocks. Okay. And I did that for a few weeks. And then I realized very quickly, I was charging too much and it wasn't worth my time. What were you charging?

$100 bucks. Like $99. So the conversion rate is low on TikTok. And then I lowered. the price and I thought, well, it's not worth my time. You shouldn't say that OnlyFans. It just, there's the power of community. In a world of free porn.

Yeah. Dudes all day long. You know the, this year, the owner of OnlyFans has been paying himself a million dollar a day dividend. No. Yep. Dividend net. Oh my gosh.

So I was reading this in August. He'd paid himself a million dollars a day. He's going to probably do $3.60. this year. It's a good business. But I'm going, who are the dudes? But that just showed you. It's like people want to feel like they belong.

So it's like, I'm a lonely guy. Here's a pretty woman that I probably can't get in real life. I can be in her tribe. I'll pay seven bucks a month or whatever. But I think a lot of that is the personal connection. We had Stella Barry on and she was making $250, $300,000 a month consistently. And I think she chats with them, right? Yeah.

But I think it's a lot of them just want that one-on-one attention. But they don't realize they're chatting with, usually is their chat. with usually is their chatting with gay assistant. I knew I met, I went on Tinder date like two years ago. I don't know how many years ago, two, three years ago. You're on Tinder?

Yeah, I always get kicked off Tinder because it's like I get reported as a fake one. Why? But I feel like you wouldn't. I did it was. Like you wouldn't need Tinder. So in the U.S., I've only done it. I did it for like a streak for like two weeks.

I use it in like Scandinavia. Like, they're really shy. Yeah. And like Sweden Tinder is not like American Tinder. It's like the most beautiful. You're like, They are not charging enough money for this.

But anyway, I went on this date in San Diego. I've only been on a few Tinder dates in the U.S., right? And so this girl comes, probably the curvious woman I've ever seen. Okay, curvious white girl on Earth, natural. I was like, anyway, I was after I talking about, I was like, what do you do? And she's like, I'm on OnlyFans. I was like, I can believe you make a lot of money.

She's like, I'm number three or something on there. Wow. And then it was funny, we were in the way as we're talking, Adrian. So she just slides in that her Navy SEAL husband is deployed right now. That's why she can be on a date with me. I'm like, oh, no, no. I was like, I'm getting out of here. Wait, did she recognize you?

She didn't say it. A lot of times people won't say when they recognize it. So you're saying like on dates, you've gone on dates where the girl knew who you were. Yeah, sometimes. Or usually people won't say. I find a lot of people don't want to say like, I know who you are. Some people will. But yeah, this girl is like, I'm going to get killed.

I'm like, right now she's like, yeah, don't worry. my Navy SEAL husband. I'm going to put that on your, you got to put that on your Tinder. I have a husband and he's a Navy SEAL, and I'm hiding this. We don't have an open relationship. Yeah, she's like,

oh, he's, no, he wasn't even deployed. He was like in Kate Pendleton. It was like 45 minutes away. Anyway, but she was making like 500,000, but she's the one who told me. I go, how do you talk to all these dude? She's like, I have a gay assistant who just sits there. So all these guys are like,

oh, I've connected with this curvy woman. And it's a good. hustle, man. Wow. Do you still have Tinder? The U.S., I don't use it. Like I said, I'll use it. Yeah.

It always gets deleted for like being fake people report. That's crazy. What do you do for dating now? While we're on the subject. Social circle. I mean, Instagram you meet a lot of people. I feel like Instagram DMs is like the new Tinder. Yeah.

You know, I was just like talk. But when I was, I've been in Puerto Rico, so I've been more chill. I have, you know, but when I was in L.A., you know how L.A. is. LA is just like an insane place. I always tell guys, if you are an insecure man and not good talking with women, move to LA because the most extroverted women in the world moved there. And just pretend like you recognize them.

I heard this comedian Fahimamon War. He's like, L.A. You just go up to anybody who be like, I'm a big fan. You can go to any nightclub, be like big fan of your work. Women will be like, oh, good. Because now with social media, what percentage of L.A. women that are pretty do you think are some kind They have a big thing of your work. What if she has like 500 followers?

The point is when women are, when humans are narcissists, they just are like, thank you. Wouldn't she think that you're mistaking them for somebody else? Not in that. That'd be funny if you go. And everywhere else. Yeah. You're, you're thinking with common sense, my friend. It's a good test though because if she likes you, so just be like, oh, thanks.

But what if they have an only fan? What if you're like, hey, I like your work. I like your work on the only fans. Exactly. But New York's hard. I think New York's a hard city for people. It's more like a different life. Yeah, but the thing is, if you go on.

up and you start with, I'm a fan of your work. Doesn't that show too much interest right up front? All of a sudden now that she's, you know, you're putting her on a pedestal. You're a fan and like, I know it's so funny now. It's like a weird dynamic. Half, I don't totally subscribe to the stuff that's online now. Now there's like very much like the zeitgeist is like here's how you play it. You're the alpha man.

I think human psychology is very complex. So I don't know that that always. I know. very beautiful women that if you play kind of the alpha cocky thing, you're going to instantly fail. You're not used to it is a thing. Yeah, like Natalie is to fakeness, I'm guessing. But people are too oversimplifying.

Like human attractions complex. It's like basically I like to study game theory, right? So, you know, I don't know if you've ever seen the movie with Russell Crow, A Beautiful Mind. It's about Nash who won a Nobel Prize in game theory. So like game theory, for example, says if all men start to act a certain way, it no longer works anymore, then the opposite will start to work. So like if all men are taught to be like super cocky alpha, then the beta guy will start to do better. If all men are start to act beta, then the alpha will snap out.

They caught hawks and dove theory. I think that's just like finding the outlier in the group. Yes. But it's also, I mean, there's masculine women and feminine women. And there's masculine men and family. Dude, I know guys that are super quiet with women, not alpha, that destroy any of the pickup artists, guys, you know. It's like, it's not that simple. I actually, you know the first paid program I built?

Because people think of me like 60 and 7. The first one I built was, I forget what I call it Mr. X. It was based on this dude that I had met when I owned nightclubs. So when I took over these nightclubs, it was my first M&A deal. It's a hostile takeover. Colombian dudes own this night, nightlife thing in North Carolina. You were asking me.

And I almost got killed doing this because I took it over. These guys were like big Coke dealers and I didn't realize it. And I like took, I basically went to the owner and I was like, you shouldn't do it with these Colombian guys. I'll make you way more money. Plus these dudes are. You didn't think the Colombian guys had a lot of money.

I didn't know, I didn't know there were Coke dealers. I was like from the Amish. I thought everybody was nice. I just was like, these guys are breaking all kinds of rules. And once in a while, the fire department would show up and you get in big trouble right and i was like the guy that

owned it i said these dudes they don't they're gonna get your license liquor license taken away so finally he had a he didn't care because these columbian dudes brought all the hottest women because of cocaine he was bringing all the hot they were bringing all the hot cokehead women so but i found his conservative business partner and i went to him and i was like you need to know these guys are going to make you lose your list and he threw them out put me in they tried to kill me once it was like a month later. All right. What happened there? I want to know that.

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I remember Ricardo and Hernan That was their name Dude I took away like They controlled like six clubs And in the back they were like selling coke And it was like all this And I was at a place And they like all of like 10 dudes came in

I was like in a bathroom And I was like these motherfuckers are gonna kill me Latin dudes carry knives a lot My dad was stabbed like My dad take his shirt off And I was like these dudes And I told him, I was like, I was like, I forget what I said, but basically it was like, fighter flight.

I was like, you better kill me. Because if you just half ass it, like, I'm going to fucking get you back. And they kind of a little bit got scared. Not scared. They were just kind of like bluffed because they were like pinning me in the back of this place. And that is when I rolled out. That's when I got a whole bunch of security dudes. I remember.

Why didn't they aren't you? Like I said, I was a weird. I don't know that they were fully. committed to it, but it was like... Intimidation tech. Yeah, but it was more. These were like real deal dudes. I didn't know that before, but yeah, I got all...

I got these 10 big security guys to run my club out of Brooklyn. I had a 7 foot two guy. The next week I sent all of them to those dudes house in a car. I mean, in a van they rolled up and I said, just go knock on the door and be like, oh, this is where you live. Don't say

shit. One thing I've learned is Colombian dudes are, well, I shouldn't say Colombian. Everyone's afraid of big black guys. It's like they're like the alpha of physical specimens and these dudes were all like seven foot two. I had a guy. It was seven two and six 11 two brothers. They just showed up on the house and they were like, yo we work for ties like this where you live and they got back in the car and drove off that was in. Never anything happened after that. Like I said, uh yeah it was very opposite to the Amish. So how much capital did it take to start up this nightclub? None because I did like, I did like, I

just moved in so maybe 10 grand you're doing promotion right so yeah but i got i took i took in i was a partner with okay that was when i did my first is now i do a lot of m&a you know merger and acquisition you can acquire one of the biggest things i'm working on a book called the way of the billionaire it's kind of what i've learned from mentors that are billionaires and most entrepreneurs are very in love with the idea of starting something from scratch like you have an idea you're in the shower you grow it but i mean look at Elon Musk, it's like almost everything he's done in the last 20 years. Tesla was started by two guys, 2003. Elon comes and what does he do? He injects $6 million and takes the thing over in two rounds. And he didn't start Twitter and he likes to buy existing stuff. So I tell

people now, it's a, I didn't know it back then, but it's a great strategy because you get all the momentum that's already there. And that's why franchises, for example. Like the average person who starts a business, I think it's something like 80% of new businesses fail. But only 5% of franchises fail. So people who buy Taco Bell or McDonald's or Chick-fil-A because the concept is already fleshed out, you know? So when I got in that nightclub business,

I didn't know had a very high chance of success because it was already like fleshed out, you know? Who was Mr. X? Oh, so Mr. X, when I bought, so when I took it was a nightclub, I fired everybody because they had all these crazy dudes working for him but georgio the main owner of the restaurant he said tie don't fire the doorman i said said why he said trust me he goes this guy is responsible for like a hundred hot women a night will

show up because he's there so i was like what so i kept him and um and first day i met him and the guy was he was a strikingly good looking dude when you met like i'm i'm straight but you're like oh shit i don't want don't leave what's the thing don't leave your girl around this guy but he was a cool dude, man. And he's the one who first told me about Scandinavia. Basically, come to America to make enough money, go, and then he'd go live in Sweden, Denmark, Iceland. But he was the, he's the best guy I've ever met with women. And he was partly because he was good looking, but he would, he had, and I know a lot of the pickup artist guys, and I respect those guys and the guys who teach social stuff, and they're good, but none of them are. This guy was like also a natural. Most of the people who teach

kind of started out nerdy, then hacked the system to be. better but it's also cool to see a dude who started out like an 8.5 but also hacked the system and he was a 10 so one of the things i learned from for example like i mean this dude was shocking and the thing is he had the most beautiful women in love with him like victorious secret model i've know i think he's dead now i've not heard from him in literally like five years he lived a little bit crazy life is alcoholic but one of the things i said his name was drago was his real name Puerto Rican and Romanian. I was like,

Drago, I've been out with you. Like, you get shocking amount of women coming up to you. And I was like, what's your close rate on like getting a girl's number?

He's like, 50%. And I thought it was going to be like, he got 90%. And so now to myself, like when you're out and you, like even the best dude only gets 50. And I told him,

how do you deal with rejection? He goes, I just tell myself, I'm looking for the women who have good taste. So if they say no to me, it's like, fuck them. They don't know they're talking.

talking about it's a very confident guy and you know he was i remember last time i saw him he's like come to this club hollywood and vine and as i was driving there i was almost there he just like texted me he's like i met two sisters in the line i'm going home forget it i mean it was this dude if i could ever make so i tried to make a whole course around him and put him on video and he's like you know what i'm kind of shy so i just called it mr x and i like taught that was my first course and it was so going back to this it was the The algorithm of a woman's brain. And I think in terms of attraction,

and I think there's 12 kind of algorithmic, quick computations a woman makes with attraction. And interesting, a couple of years, about six years ago, I was in Vegas, and I gave this talk. There was a dating conference. And there was a dude in the back who came up to me, there's an old guy, and he's like, that was a pretty good talk, but you're missing one thing.

I don't know what I'm thinking, who is this guy? Turned out as Dr. David Buss, he's like, the founder of the Harvard evolutionary psychology department. He's become my mentor. He's like the smartest guy, probably the most respected psychologist alive right now on social dynamics. So he said my basic idea was right. I was missing stat. He said status you're missing. Status is the most powerful thing. So you can be like people don't realize like Justin Bieber is not tall. But Justin Bieber, I dated a girl who used to date him and she's like, I'd go over his house. It's like 40 women on the couch with just him. All of them like in love, you know, in love with him. But he was like, you know,

he's like five eight. He's Justin Bieber. Yeah. Yeah, but I'm saying that, but he's not the richest guy. You're not the tallest. He's not the most alpha, you know, but he has this other thing, which is status, which means other people respect him on both both genders too. Yeah. But there's other things anyway. So can you list off maybe like two or three key components or key facts? This is for, you know, anyone watching, you know, research purposes. Yeah. Well, I think. Look, I think women, I learned from Dr. Bus. I think I was wrong. I was missing.

So I think status is the most powerful. If you look, have you seen that recent meme where Jeff Bezos was with his girlfriend? Oh, DiCaprio was there? Yes. That was wild. Laura Sanchez, his girlfriend is like looking at the case. She's with the richest man in the world. And here's DeCaprio.

And she's just like, ha. Yeah. So I was to leave him. Like straight up pulls away from him to go and talk to Leo. And the funny thing is Leo seems completely disinterested. Just could not care. And he's just like, you know, kind of making amends to, you know, make sure everything's good. But there's Bezos.

And he's just looking. Yeah, because a lot of. Yeah. Bezos was. Yeah. Don't let your girl around DeCaprio. I went to a thing once, Rihanna had a party. And I met DeCaprio.

He's also not a big dude. He's a little guy. So I think that you asked me for the quick list. I think women look at intelligence. I think they look at ambition. I think they look at how far you've come. I think they look at facial symmetry is one. I think they look at height is definitely one.

Age range is one. Women, almost all cultures, women like older men. Not necessarily crazy older. I think that women... So basically what women do, it's like, okay, if you're ugly in the face, but like I used to have these bouncers that work for me. Some of these dudes are like six, eight, three hundred, pounds, okay?

Some are ugly as hell, but they're always going to pull some women being 6-8, because that part of the computation of women goes to like a 10, and their face being ugly is like a 1. It kind of drag, the algorithms pulls it up. So basically, you're born with a set of genetic parameters that limit you, and this isn't just for human sexual attraction, but this is also in every area. I mean, humans are extremely status driven, and people don't realize that. You know, if you put 150 chickens in a room, they all look the same to us,

but the chickens know who's number one, two, three, four, five all the way they keep track of that pecking order. So there's a pecking order with people. I think most, that's why most dudes who are rich are ugly. Name a good looking, really a good looking. No, but like a Forbes guy. I think you have like Zuckerberg. You have, I mean, there's a few. I don't know.

Probably actors don't qualify for that. That's Snapchat guy doesn't look too bad. Spiegel. Yeah, Spiegel. Yeah, but he's like at the bottom. I'm talking about top of Forbes list guys. But Elon Musk is a good looking guy. Elon Musk, maybe.

We're in their 60s and 70s. Like, to be in the top, you got to be old. That is a good point. Older. Let's talk about like young disproportionately rich. So the richest would be Zuckerberg. He's not, he's still bad looking. No woman has a poster of Zuckerberg.

No woman's phone is set to Zuckerberg, man. This is a zero. It's got a half billion women. There's zero. Yeah, his wife, maybe. That's funny. No, that parameter is.

There's got to be somebody. No, look, what I'm saying is, it's disproportionately, I notice if like, with investors, I have a big investor group,

like these high net worth people. It's like, there's a lot of, there's a lot physically wrong here. I love it. No, no, but I'm,

hopefully they won't listen to this. I'm just going, there's not a lot of, there's not a lot of Mr. X guys there. There's none. Yeah, sure.

I, I'm telling you, if you're, If, like, if you have kids, don't, you don't want your son to be like, this Mr. X guy, Drago that worked for me, he was a doorman and he never had to be more than that to live a badass life. Like, he just, you know, you look at the great people that do great things. You need kind of the pain and suffering.

I think to get to that level of wealth, you have to be so focused that you're working on the business and not socializing. So that aspect doesn't get nurtured and improved. But do you think maybe it could be because they're not physically as attractive that they, that they try to make a lot of money to compensate? I think it's just... I think dudes compensate. Men have...

I think women do do. Feeling inferior is sometimes, I would say most of the time, a better driver and motivator and ambition, you know, than just wanting to do a lot with your life. Like, feeling like you need to catch up to be where you want. Name a beautiful scientist. Like, people go in the lab, man. I remember my buddy got his PhD. I probably shouldn't say it's not completely correct, but I would do his graduation.

He's like, I want you to look at the women graduating for me. He's like, Nate, I want you to rate one to ten the beauty on this stage because everybody was on stage. He's like, show me one five. And so the hard truth is, yeah, humans have to cope all of us. And I saw that, what's his name? Jamie Fox said that recently. He's like, if it comes too easy, you ain't going to strive for it. You know what I mean?

And that's why most sons or daughters of wealthy people, people, like, they lose it. Daddy made it. They lost. They didn't have that drive. There's a few, I mean, Donald Trump's dad was successful and he's kind of done well, but I was just like Tom Hanks, you know, it's like drug addiction too. Sun Chet. Yeah, the sun's just become, they don't have, you need that burning fire in you. You need to dance. Your childhood probably have to dance with the devil a little bit, you know. You look at Elon Musk. He's like a guy who, was i think it was he strikes me as somebody was like almost suicidal deep depression as a child you know it did say he had an existential crisis at like 12 yeah yeah he read a book he said books

people have to criticize me because oh i'll tell you don't need to read books i'm like dude Elon must sister just wrote a thing recently said i remember Elon growing up he read two books a day you know book changed his life hitchhiker's guide to the galaxy he said that's what got him out of that that that thing so yeah i mean think about it and i i i mean think about it and i i i I think of humans. I think of myself as a homo sapien, a mammal. I don't necessarily think of myself. I think we're too narcissistic,

so we think we're this other class of organism on Earth. And, you know, the natural state of a dog, if you leave a dog, enough food, enough warm plate, it doesn't become a wolf, man. A wolf is out there hungry. And you see a wolf and it's like lean and it moves fast. So that's going back to these.

ratios. You need some trauma in your life. If you have too much trauma, the ratio gets out of whack and you become kind of insane. So humans, they say at one point in human history, there was a hundred humans in the last ice age. Say maybe only 100 humans. Where all the descendants are like 100, 200 survivors, which makes you wonder. It's like, okay, how do you go from 200 to a lot? A lot of people were dating their sister back then. No Tinder. You had to. I can explain a lot of people today, man. West Virginia, man. So I think, let's continue on the storyline a little bit more.

Because most people know you, obviously, from the commercials and ads and stuff like that. It's where you got billions of views or whatever. Let's keep, so after this nightclub thing, how much money do you think you were making from that nightclub at that time? I was big. I mean, those two businesses, I wasn't even making a million, but I was living, I didn't have much expenses. So I was living a good life. I don't know, maybe half a million a year. Half a man.

At what age? And my, that was still my 20s, you know, or mid early to, not early, mid-20s. Mid-20s. So that was good, but it's all about like, I look back and that's actually a sweet spot for people to be in because I, you didn't, there was no, I didn't need anything fancy. I didn't, I didn't even really realize like L.A. Beverly Hills.

I was living in Raleigh, North Carolina. So for me, that extra money was like freedom. I remember I was dating this girl, Shera. And she goes, I want to go to Puerto Rico. They have the world salsa dancing competition. And I had grown up kind of poverty mentality. So I immediately was like, no, I can't go. It took me. I had to reprogram myself that, wait a second, I actually have money in the bank. So I said no. And then like 10 minutes later, I was like, why can't I go? Google it was like $500 to go. And I go, I can get a ticket for you. and she goes, oh, now I can't go.

My friend Amanda is visiting me. And I said, I can buy her a ticket too. So it was like a time of great freedom. I actually liked that time. Around that time, there was a time when I got like my first nice car. I was like Ferrari, Maserati. And I just, I remember I just moved to L.A. And I kind of got burned out.

And I was like, I'm just going to get in a car and drive. And I drove for a year. I went L.A., I went to Dallas. I met this girl there like randomly. And we moved in together for, like a month or two. And then I forget, I don't know if she got sick of me or I got sick of her. Like I moved out. I went to Miami. Are you still running the nightclub in the car?

So I had set it up. So I set up that one of my friends took it over. I gave him 20% of the business and I didn't even have to show up. Now when you do that, it slowly goes downhill. I just want you to know. But I was, it still spun off enough money. It went to like half. But sometimes I think it's like, would you rather make 100% of the money and have to be there all the time or 50% of the money. There's the two big billionaires in American history is J.D. Rockefeller, he was worth estimated 600 billion in today's dollars. And then Carnegie, Andrew Carnegie, who was worth about $300 billion, but Carnegie early,

he kind of did the four-hour work week thing of, you know, Tim Ferriss. I just reread. He wrote a book called The Gospel of Wealth. And he sold his company in 1901 for $350 million. You know how much money that was? I mean, that day was a richest man in the world. And he said, he looked down on people that had to work all day. He said, if you're a good entrepreneur, you pack it in efficiently in the morning.

He's like, I work, I double check everybody. So, Carnegie is the most underrated, probably, person to study. So back then, with my nightclubs when I was traveling, I inadvertently kind of did the Carnegie thing. I didn't do it as well as Carnegie because you should check up every day. Because you see a lot of entrepreneurs are like a lot of advice. I think most of the advice, half the advice I see online now from people teaching business is very dangerous advice because it's like 90% true, but the 10% that's not will kill you. And one of those things is like you set up a business, you systematize it,

you get other people running it for you and then you can basically, you know, But that's, it's not true. I've tried that. It's a very deadly thing. What you can do, systematize the business, put someone else to run it, and double check it every day for a short period of time, like 15 minutes. So Sam Walton called that, the Walmart founder. He called that over the shoulder management. So when I was traveling, I took the nightclubs and I would only check on them like once a month.

I was like, man, if I only knew that advice, I would have called the dude once a day. that's what Carnegie would do. He was like 9 a.m. He'd call his main manager and be like, report to me. What's up? Show me the financials from yesterday. Da-da-da-da-da. And so since I, as I travel around the U.S. for a year, after about a year,

that business kind of dissipated down, you know. But it was fun. It was free. Where were you sleeping? I'd just go to hotels. I had enough money, man. I would go to Montreal. I stayed there for a month.

I was just, that was my favorite life. Are you spending most of what you made or you were investing at all? I was investing. I would say it was a common. nation, but I wasn't making crazy money. I mean, if you make $500,000 after taxes, it's not insane money, you know. Taxes, people don't realize eat you up. And then in general, the more money you make, the more you're going to spend. So it was a decent, it wasn't, I wasn't burning through all of it, but I wasn't building a, I wasn't like, uh, at what,

at what point, though, did you decide to change that lifestyle and dive into something else? About the time you met me a little bit, a little bit after that. that probably 2009 i don't even know why either i think it was probably meeting graham it was probably it was set that yeah i was like i never want to live in this place that he brought me to as like i have to create money man yeah well i mean like i think now like this year my holding company i i have a holding company so i own a lot of brands is going to do probably 850 million of revenue and back then i was like trying to do a million but But, you know, in many ways, I guess I've pushed the limits of my ambition to try to see where.

I think that there's the most noble way to think about it, live the life is to keep all the things in balance. But, 2009 things were very much in balance. How did you get on the show with Patty? What was your, Patty Schlesinger? Patty Stanger. Stanger. Yeah. For Millionaire.

Yeah. How do you get on that? Dude, my friend Sam Rima was this. playboy casting guy that I had met at the playboy mansion and but he was also casting for non playboy stuff I was he wasn't trying to cast me in playboy I don't have your look scram so but anyway he he goes uh yo there's a show why don't you come down so I just showed up and you had to you had to show you're a millionaire and I was like right when I had kind of could show that I was a millionaire yes I was like aha and uh and I got on that show that was great that was like that was in the my space day

Yeah. Can you explain what exactly that show is? It was just like a dating show. It's like all the guys were supposed to be millionaires. You go out with women. It was kind of half scripted, half. It's like the bachelor meets billionaire. That was my guilty pleasure. You liked that show?

I think it was on Bravo. I loved it. So they get the two millionaires together and the millioners are always very eccentric. One guy was like, who was getting fed grapes? I forget maybe that was. That wasn't me. That wasn't me. I wasn't a great.

on the couch and wanted to be fed grapes. It's just some wild stuff. But they interviewed the two millionaires. Find out who they like and then have a mixer where there's maybe like 15 to 20 women down there. And they just kind of toss. Two millionaires and two millionaires and 20 women. It's kind of like the bachelor on crack on financial steroids.

60 minutes. 60 minutes. Yeah, they had 60 minutes. But they met people that they wanted to go to date with. And then you pick one. Yeah, you maybe pick five that you want to talk to you for 20 minutes one on one. And then you pick one to go on a date with. I went on a boat, which was my mistake.

I was there. I hate boats. I get C-6. I was in a bad mood on that damn boat. And then I didn't get along with the main lady. It was her show. Wait, with like the host of the show? Yeah.

So it was like, I learned, don't do that. I just, she just, she was, we were both two strong will people. She wanted me to wear a different shirt. Oh, we and my friend played a joke. Yeah. They took too long to do our wardrobe. So we just went out and met the girls with no shirt on. Just as a joke.

Which I was like, it's California if we're a fuck. And she was like really thought that was bad. I was like, don't be so old fashioned. None of that was scripted. That was your. No, that wasn't what happened. They had us on this like, you know where you get like powdered up and sitting. And so we had something about our shirt, I guess the makeup.

They were trying to put makeup. And I was finally like, I'm here. It was hot. So I just took my shirt off and went out to meet the women. And they just kept the cameras roll. My episode was like number one most watch for like five years. Because the shirtless guy. Yeah, that and because I didn't get along with Patty.

I went to see her like two years later. She was doing a book signing and I went there to say hi. She wouldn't talk to me. Are you serious? I'm like, it's not like I punched you in the, yeah, she was very sensitive. But she became super successful. Oh, it was good ratings. Yeah.

You want somebody like me. You want it. It was like before the Kardashians. You need like that. Knowing it would be a viral bit or you? I didn't know that the camera followed me. This was before a lot of virality. Yeah.

This is like before. I've always been able to go viral. sometimes to my own, you know, to my own harm. But yeah, that went. I remember waking up and like, it was funny. So this is going back to like women, certain went, we're like mad. They're like, you're not a gentleman. You took your shirt off to meet.

So I had on MySpace. This is my space. Look at all this backlash from. But then there was these other women who all the women who kind of like like eccentric dudes. And I remember, man, the most beautiful. one of the most beautiful women in L.A. Just like started hanging out with me. And I was like,

that's why I tell you, don't ever go by the hard and fast rules. There's a woman who likes every type of dude. Goofy dude, eccentric dude, you know, weird. Certainly some dudes get more volume, I mean, get more of a percentage of the cohort of humans. But, yeah.

So for you, where's the point of diminishing returns from money? People always ask me, it's like, tie, what's your debt worth? I'm like, I want my net worth online to be relatively low. I think you want your net worth as a dude.

I can't speak for life as a woman, but I can speak for life as a man. Like, you want $5 million to be your net worth online. Because if you lose anything, if you lose a male or woman who Googles you at $5 million, you didn't want them as friends. You didn't want them in your life. And $5 million shows that you're like enough, you know,

that you are good enough. But no. Why five versus 10? At five, I heard. Ten means you maybe could be too focused on money. Five means you're just a diligent investor. Well, I'm saying even if you're worth 50, you want your damn. You want to be five.

I remember when I first moved into this place in Beverly Hills that everybody kind of saw that video. The first month, I had a maid come. Her first day on the job, like, oh, she didn't show up the second day. A week later I get this letter. She was suing our health insurance. She said she slipped on a banana peel. I remember thinking it's like she didn't even have it she just made something up to try to make money

you know speaking which Jeff Bezos is housekeeper suing him for uh improper work conditions yeah she said that there was not a proper rest area or rest room for her to use in his house you know Graham forced me into a closet one time but you know we're gonna we're gonna get after that way in the closet uh but they say that she was fired for poor work performance and that she was making over a hundred thousand dollars a year Oh my God. How much was she saying? Doesn't say.

Undisclosed amount. I think the goal is usually to say a huge amount and then settle. Of course. And so even if she settles 500,000 bucks, for him, it's a penny. She goes away and she makes 500 grand. Yeah, that's what I'm saying. That's what I'm saying. So basically you're saying if you show that you have high net worth, it opens you up to predators

that could potentially come in. In America, it's like America's solit is kind of the end of America. If people don't realize, it's like the legal system's out of whack. You can't have that. That's what destroys the civilization is too many people praying on stupid things, you know? So, yeah, that's like, so going back to diminishing returns, I mean, man, make you're a dude. And now I have a lot of followers. I actually pulled my followers on Twitter like a month ago.

I said, what is your minimum goal you'll be happy? I was, I was surprised. Like I put 100,000 a year, 300,000, 500, a million one in like a landslide. So I don't know if it's inflation that everybody thinks you need a million. or I think now with TikTok and everything, it's like social media is reprogramming people's brains. Is it a million dollars just like an annual? Annual.

Annual. Yeah, they were thinking of it, I think as net. But how many people just say a million dollars? You're like, hey, that's cool and they just click a million without thinking about it. Maybe,

but I actually think it's reflecting like what social media is doing. I mean, you go on social media and it's like, people were bothered that I put Lamborghinis. It's like Lamborghinis and like, I got a kick out of this TikTok I saw. It's like some kids. he's 21 he's like this is my struggle this is my journey like one year ago i was working at mcdonalds

four months later i learned how to whatever day trade forex or something and now oh i think i know you're talking now 12 months later i'm driving my lambo traveling the world in divide and i was going and he's like don't give up i'm going is that a struggle it's like bro i struggled for like four weeks i react to that guy in the second channel it's the guy that you're thinking about it's so fun but i'm saying that's like the chinese there's this theory you know that the chinese are using TikTok to reprogram civilization. It might be true. That algorithm is like tweaking people's brains.

I saw Jordan Peterson, the psychologist, you know, he said, now a boy, a teenager is exposed to more beautiful women than he would ever see in his entire life a hundred years ago. So it's like now people's standards are like,

everybody's, and women are all depressed because your feed is just full of light. So it's a, it's a weird one that's, So you have to really control your brain now in the modern world. And you have to say, let me stay logical. Let me not be reprogrammed by somebody else's happy life algorithm. Let me know what I want.

But I do think some of the algorithm is good. Like people are more fit now. Nobody has critical thinking skills. Very few people have the ability to see something and think, what do I think? And give their own opinion based on everything else. So many people to see that. And they're like, that must be a fact. Because it has 20 million views on TikTok, X amount of people liked it.

And then you get served everything else that just reinforces that. I think it's a huge problem. TikTok is, I think, the worst for misinformation. Worse in YouTube, Twitter, Facebook. Why do you think so? Because their algorithm is so potent that I think it'll zone into whatever you're going to watch. And I think misdiagnosing medical conditions is one of the biggest problem on TikTok.

And now people are getting self-diagnosed with ticks, with certain Tourette's syndromes, ADHD. There's so many things that'll just keep showing. It's also super biased. So, for example, if you lean into one, thing. It'll just basically like reaffirm that whatever you're leaning into. Yeah, exactly. You can be on conservative TikTok, liberal TikTok and it just keeps feeding that to you and you just become more extreme in whatever behavior. Speaking of TikTok, Ty, I'd be curious to hear what your thoughts on Andrew Tate are.

I get that. People have compared Andrew Tate's marketing, you know, like he always appear to basically everywhere on everyone's screen. Similar to your marketing back in like, you know, the early 20s. Yeah, I get that's like a really common question. It's funny. Before he was famous, he was like DMing me before and like a couple years ago and so we we and him talk um recently i were we were going to meet up in london and then i like went to dm and he's gone off instagram and we got banned and i didn't have i had to go on his website and do his little instant messenger and i was like yo we were going to meet up can i talk to andrew and so the dude is like an assistant is like i don't believe you're ty lopez i was like i'm really ty lopez

They're like, you're going to have to prove it. I was like, okay, go on telegram. I had to like shoot a video like, yo, this is actually me. All the people that go viral, the Gary Vs, the Grant Cardones, the Joe Rogans, you know, the Tates, they're sharp. And most of it, it's hard to go viral for a long period of time unless you have some unique angle. So I put them in, you know, high IQ person that and takes a belief to the nth degree. That's what, like, the algorithm rewards extremes. That was about to say.

It rewards extremes, which is for good or bad. You know, the Kardashians, Kanye. Kanye is probably the most Google person. Donald Trump. Elon can be pretty extreme. He says all this stuff on Twitter that, like, gets them in trouble with the SEC. So, I mean, there's a good and bad to that. And I've been there too.

Like, I've showed an extreme side. It was actually in my life, but I showed it. And it was like super extreme to the average person. You know, it's like living this life in Hollywood and people. And so when I talk about reading the book a day, that was at the beginning before I really went viral. But that was kind of extreme. And people were like, ah, but it went viral.

So I think, you know, whether it's Tate or Trump or Kanye or AOC, like on the left side or Ben Shapiro and stuff, the algorithm is going to reward extreme views for good or bad. And so to some extent that's great for society. there's because like a tate he brings out these concepts that everybody was afraid to say which is like maybe radical feminism or something or kind of i think correct me if i'm wrong because i i try to not use social media that much except i'm like a drug dealer i'll deal it but i don't want to use it for myself so i try to limit my scrolling through the algorithm but unless it's funny

videos that's what that's the best use of social media like funny videos is the best you pranks and all that but um you know i remember the first time i really saw andrew tate was talking about how men are lonely and that was a pat that one video clip he's like a woman will never understand and i think social media from like 2018 to 20 whatever 21 had flipped so strong to like the woman's side of you and men kind of felt like well you know i don't get represented so tate came in and was like saying what people thinking. That's how, that's how Trump, whether you like them or not, I'm not that political, he says a lot of stuff that people think. I remember I was watching something he said where he goes, why do we have to pay NATO? It's like, why do we have to pay to protect Germany? They

should have to fucking pay their proportionate amount. First president to say that. It's true. It's logical. Like, but that's one of those touchy things. Like, do you want to say that? So Tate is good at saying what a couple hundred million people are thinking. Peterson and Jordan Peterson, yes, does that too. If anyone who knows Jordan Peterson. Oh,

we'd love to have him on the podcast. We'd love to have him on the podcast. This is an open invitation to have Jordan on. Yeah, he's now he's part of the Ben Shapiro. Ben's, I know Ben Shapiro, and he's kind of linked up with the daily wire

and Ben's killing it. They got that app with some insanity amount of people paying 10 bucks a month. Yeah. And I don't know how Ben Shapiro posts so much. I see his, I see his feed and he's posted like four times a day. I need to start.

My brand's been like the last three years I've been too busy. I'm actually working on a show which is like money talk kind of show a little bit where I'm going to do. I like talking about what I call the good life because I think the Socrates's good life. Yeah. Yeah, exactly. Yeah, that's good that you know that. You know, he called it. He had a different word for it like a Greek word.

But that's what I was talking about the ratios of the good life. So my show, I try to talk. Even though it's, I'm known so much more for the money side, because that was the most extreme side. But it's not my real belief. Like I do think Steve Jobs said, you know, I didn't want to be the richest man in graveyard, but he was because he sucked at understanding health. He had like wacky theories of eating bananas and he took it and then you die of pancreatic cancer. They say it's not related, but I'm like, well, couldn't help. And so I think to me, I think you, I think I try to not just talk about money.

even the, but that's what people want me to talk about. Well, let's talk about money really quick. How did you start off with that here in my garage? Where were you at in your life when that? Yeah. I want to hear the story on this. So I was living in the Hollywood Hills, had a badass, I enjoyed my life.

It was an amazing life. I was at a mastermind. Somebody's like, you do good on YouTube. And you should do YouTube ads to boost your stuff. I was at a mastermind. So I tell people to go to like masterminds and conferences. I don't even remember who was sitting next to me. I thought on it and I had just bought this got this Lamborghini.

I was dating this girl and she, I was like, she wanted to be bat woman. And I was like, I'll be Batman. I'm gonna get a black Lamborghini. I wanted one anyway. And so that was in October 2014. And then I go, let me listen to this dude and do start boosting some ads.

So I shot a video with my friend Jeremy. And I tried to do it as an ad and it made like no money. I lost 20 grand. I spent 20 grand. December 2014 and I made like one grand back. And, um, but I knew enough about marketing that it's all about A, B testing iteration. So I didn't give up. I went for New Year's. I went to Paris, uh, for new years. And when I was there, my assistant, you know, Nathan, Nathan, I loved books. I had all these, I would order

crazy amount of books. I did, was doing that back on the Amish days. I would like, all my money I'd spend on books. They'd be delivered, you know, I was like, Amazon was first starting. They delivered to the Amish Amazon shipments. Not on horseback. How would you order the Amazon? I would like, they didn't have a phone and you could go use like a pay phone. Oh my gosh. I'd like call somebody who would order them for me.

I'd be like, I forget the whole. I had like a, I also would get these vintage books. But anyway, so I went and I took that. I shot a nut. Oh, he called me. I'm in Paris. All right, what do I do with all these books? So I had like crazy amount of books.

And I'd filled up the entire house. I had a pretty big house. I said, yo, buy bookshelves and stick them in the garage. I'll be back and I'll figure it out. So I came back the first week of, first couple weeks of January. And there's all these books there. And it was, I remember it was a Sunday. It was like January 18th or 19th.

And my friend called me. I had this really smart friend who's now my business partner, Dr. Alex Mayer. And he had said some advice to me. he would come down from Sam Fran. He was building his tech company. He sold it a couple years ago for $300 million. But back in 2014, he was building it. And he came down to visit me, and I was like, let's go out to a club.

And he's like, you know, partings overrated, Ty. He kind of like chastised me. And I was like, damn, okay. So he was gone at that point. He had gone back in San Francisco. But that Sunday I was supposed to go out to a club with a friend. And they texted me like, where are you? And I texted back, parting is overrated.

I'm going to sit here and I'm going to make some content. So I was all alone that day because I was no one, I was supposed to meet everybody. And I just grabbed a camera. And I knew, I knew about copyrighting. I started copyrighting like many years. I was doing that even kind of in the nightclub days. And so I just wrote out some like opening things. And I knew, you know, there's 25 scientific cognitive biases.

Scientists identify these ways that the human brain makes a decision. They call it heuristics. Like our brain is like a brand. set of like a branch if you say this yes then it branches two more times so one of the branches that's where they get this concept of a hook or like a pattern interrupt so i go what's a good pattern interrupt and speaking of sunset plaza do you know sushia sushi of course so i've had a lot of interesting breakthroughs i met a dude in 2007 who told me basically told me to buy bitcoin before it existed he's like this new digital thing his name is brock pierce i don't know if you know

he is. He's a billionaire now. I had a dinner with him at Sushia. But I also had, would observe, it's this place, it's kind of like the dude who owns Sushia has the most beautiful women working as waitresses. It's a good business model, okay? They're always out front because

they're on the sidewalks. And they'll say hi to everybody. Every time you walk, hi, how are you? Every dude goes there because they think these women like them. I'm like, ah, okay. But I had noticed one pattern when the most beautiful actress woman in Hollywood walk by, if you'd watch,

I've been a student's psychology, you'd like all men's eyes will follow her. But if a badass car was going by at the same time as a girl, the dudes would override looking at the woman and look at the car. So that Sunday night, I'm sitting in my kitchen and I'm like, what's a good hook?

I'm like, you know what's powerful? And even sex, beauty a damn lambo so i'm like let me say here i'm here my so and i also knew like authority right so what's an authority city to say where you are if i'm like yo i'm here and you know omaha nebraska it's not it's not like good copyright but i was in hollywood hills and everybody kind of knows hollywood so i was like working it in i didn't script the whole thing out but i just kind of like wrote a rough s line i was like okay put in hollywood hills lambers He's good.

But then I was like, okay, don't sound too materialistic. Bring, use these hooks to bring people around to something worthwhile for civilization, which is like books have changed the world, man, you know? It's like, and you can track human civilization really changing from the invention of the Gutenberg press in 2015. I mean, in the 1500. So I wrote, here in my garage, just got this new Lamborghini. And I was like, this hook's going to cook people right here. Yeah.

Oh my gosh. I said, but you know what I like more? And I practiced that pan. I probably shot that 15 times because the pan, I went the wrong way a few times. And I was like, let me pan around. It was before like your iPhone,

you couldn't tap. The flip is good. So I was kind of like, should I flip that? Do I turn my phone around? So I was like, let me just pivot. Yeah.

And I was like, but what I like more is is books, knowledge. Yeah. And boy, that phrase, it's actually like a good thing. I'm like,

you know, If you if something, I'm going to be remember for some kind of meme thing. At least it's like the word knowledge. Like actually a useful word for civil like focus humans on knowing shit. That's what makes humans different than other species. If you really think about it, it's like dogs can run faster, guerrillas are stronger. But humans have the ability to collect, collate and act upon knowledge very quickly. Mm-hmm.

Not just instinct. Like your dog, the only knowledge, and I like your dog, but. It's not the smartest tool in the shed, right? A average dog has an IQ of like 20 to 30. They can't, yeah, they're smarter than I thought. Yeah. Well, like border collies, you have a smarter kind of dog. Like, border collies are pretty smart.

Okay. I've seen my friend has a dog. Alex has a dog. That dog may not even have an IQ. It's the dumbest dog in the world. It is wife has a dog that still doesn't know his own name. I mean, I'm like it got, you know what's that little dog has Lexi? I mean, it is the dumbest.

So yes, you're right. So the smarter dogs are 30. But anyway, so I did that knowledge thing. But then what people don't realize is, you know, what I hate watching myself on video, okay? I only, I did not watch here in my garage after I shot it until like two months ago. Really? Yeah. I don't like it.

It's like, do you really like watching yourself on cameras? Like, fuck that. Did you not have to edit it? Or do you just send the footage? No, I set it off. Really? I sent it off. My friend did it.

You probably saw a little clips of it because you. I've seen clips. You'd get an ad. Oh, for sure. I saw, but I went like two months ago and I watched the whole thing and I was like, that the reason that worked because it was good copywriting. It was. And then what I did script was the landing page video.

So there was an hour lander selling the 67 steps. And that I pretty much rode out almost on a script. Now, wasn't that $67 a month? Yes. It was a buck a month. You get one video. That course, you know, I traveled around the world. dude people come up to me and are like that thing changed my life it's actually a pretty powerful

that that 67 steps is a pretty powerful thing i just had somebody take i'm going to turn it into a book and i asked them to like transcribe it and they're like holy fuck they're like you should get this out it's i had to revise it because it would be uh 2 000 pages because it's 67 hours of talking so now i'm curious when you when you first ran that was it an immediate success It crushed. So I turned it on. I shot it on a Sunday. And let's say I turned the act, edited it Monday, Tuesday.

My editor's got up Wednesday. I had a conference. Remember we used to do the Roosevelt? Were you ever had any of those? So the Roosevelt, you know, hotel. I had a conference there. I was still doing some like self-help stuff. Okay.

I go there and I'm talking in the morning. And in the back is my friend. And he's laughing the whole time. And I walk back there and I'm like, what's so funny? He's like, bro, look. at this and it's like we spend like 50 grand on ads and make like a hundred and thirty thousand back in the same day wow it was like he was like what the fuck he's like it was before targeting and that's why i say you have to wealth is created by combination of many things but one of them

is catching new trends early and you were talking about how humans aren't free thinkers so so and what happens is what it really comes down to it wasn't until recently that a scientist actually came up with this term of risk averse. Humans are risk averse. That's in our DNA. It's like humans a thousand years ago, if they took too much risk, they fell off a cliff or they didn't have glasses, they didn't have antibiotics. You didn't have all the things we have now. So taking risk was very dangerous. So new trends like Elon Musk caught EV cars when they were kind of doubted that they'd be a real thing or Jeff Bezos built a website in 1994. So all the these wealthy people for the most part are catching trends early and I'm not on the level of

Elon Musk or whatever but just catching that little YouTube ad doors no competition nobody was I was the only person who was like a personal brand there was one guy six-packed shortcuts I don't know if you remember that I don't Mike Chang he was teaching you like oh he was an Asian guy and he was like oh he's always in his kitchen yeah yeah and he was like oh he was like buy my course but there was nobody doing it besides like six-packed shortcut so it just like printed money it was like and I've seen that over and over actually in 2009 I had built some I got in the Facebook beta program I'd seen the same thing but it wasn't on the level of YouTube yeah like Facebook ads I would spend this is in maybe 2000 I think it was 2009 I'd spend like two grand and make 20 grand back

you used to make 10 row ass right away but Facebook didn't have like YouTube has that visceral video experience. And Facebook back then wasn't really video. So it was just like image ads. So I had seen catching. And like I said, when I started in Google AdWords being one of the first person, I could make $1,500 off $150 spent 10x. Facebook had that, but YouTube was just like super extreme. How much were you making from that? Like how much did that 67 steps make? Oh, it made like probably now. Maybe it's made almost 100 mil. But let's say, let's say conservatively 75. I, I, I checked years ago. It was like seven.

I remember. But that's, that's a revenue. Yeah. But it was high margin. Right. I mean, it's just the cost of ads,

which. Yes. But after a while, it was people were just buying it on their own. They would tell their friend about it. 10 million bucks in ads, maybe 15. Yeah.

Yeah. I mean, you're probably talking. They're probably talking. Let's just, I don't know. But I put a lot of that money back into growing my brand. Like I,

because they're else you pay too much taxes. Like it's, I was living in California, yeah. I mean, you don't want to make 20, You were living in that house. How much it was like 50 grand a month, right?

60. You mean in Beverly Hills? Yeah. No, that was 93,000 a month. How? How was it? Expensive. That much?

17,000 and 19 bathrooms and 17 bedrooms. It was a big house. That's where you made the video, though? No, that was in the place before. That was in 2014. Did I move in about 2016? Right, because I doubt you would have been able to afford 93 before that. Oh, my gosh.

I wouldn't even have thought of it. That came later. The reason I got such a big. house that 93,000, is I had an office in Sunset Plaza. Right next to Sunset Plaza, there's this place. And I had two floors there. And it was 60,000 a month, right? And then I did the math. I was like, I can fit all these people in this one, I saw this one house. Is that the one in the corner of La Sienega or no? No, no, that was in Beverly Hills. Okay. And I just did the math and I was like, I can just put my 50 staff people in this house and have a house for not much more than I'm

paying for an office. So it made economic sense. It wasn't just. It wasn't just. just me living alone for, I wouldn't do that. That's too much. It's like too excessive. But it was a great office, especially for shooting content because I had all my video people there. It had a separate gym, basketball court, swimming pool. I did the first big influencer party.

I had 1,200 people. Dude, you know how many big people came out of that party? I was like, that I remember Jake Paul and Logan Paul were just, you know, they were in my courses. I was just on the Logan Paul thing. He's like, dude, we got in your courses. Yeah, when they start out. And like, I was doing this.

I did a party early 2016. I was like, come, you have to have, I forget, what was it, 500,000 followers? Anyway, 1,200 people showed up in my backyard. It was insane. I said, let's take a picture. This will reach the most people of any picture in human history. And it was like a billion people. I counted up a far.

It was all these people like Madison beer was now Matt. These people were like just that big then. It's like Jake Paul, Logan Paul, all this. A lot of people from Vine, I'm guessing. Yeah, it was all that Vine kind of early YouTubers. So that house was very strategic. I've thought of going back to that house. I got a lot of flack people are like,

bro, you rented this? I'm like, dude. It's a rental. Yeah, but I'm like, people thought it was a rental for like one day. I'm like, I was there for five, I think I,

four years. So I'm like, I mean, the one thing with the rental, you're able to write it off. Hell yeah. And also when you think of the cost it would be to buy that house

and you would pay more money to buy it than rent it. Beverly Hills is terrible. The property tax alone. The property, the, wine in the Beverly Hills flats is like if you bought a house and rented it out you would be lucky to get maybe a 2% return on your money yeah it's a horrible yeah that's why I tell people time the market so you do you just do the math whether you should lease or own right now with Fed

raising interest rates now is a time to come back in and buy but Beverly Hills is not a place that will be affected by the Fed it's an unleverage place everybody's rich yeah so no those that house, if you do the math, way smarter to rent. Yeah. Way smarter. It's like $40 million house and you can rent it for a million bucks. Yeah. And I remember the ads you filmed in those houses.

I shot so much content there. They were, those ads would keep me watching because it always be curious of like what, what like you were going to get to. My favorite ad was when he goes into the car and he's like showing you a pink slip or something. Yeah, that was like H3, H3, H3 came. H3, H3, H3 came. You know, you know who H3 H3 is? Yeah.

So like the first time, I all, you always. get a little bit of hate. But the first dude that had a big following that hated on me was really H3, A3, A3. Usually people would do a little hater video. I'd check my instant DMs. You'd have like one a day out of 10,000 DMs saying, I hate you or whatever. Dude, H3HR, I woke up one day and it was like, what the fuck?

I checked my DM. It's like, bah. And he had made that video and he was like, oh, so I remember being like, should I retaliate or I'm just going to reach out. And I invited him to the house. And when he came there, I was like, let me show you the fucking you know it's got my name on the damn title of the car that it was the rental for the day or something it was every it was like one of these crazy

videos that he does i don't know if you ever seen them they're like part goofy part serious accusations but we became friends after then he had me on his podcast you know and he so it's like that house was good it was a hub i sometimes i'm like i should still be in that house i've thought of like maybe i'll go back to that house it's a good social media it's just like an Now is the social media hub of the world. I mean, it's like the most, maybe you can do that in Miami. It's just California, I don't like the taxes and all that stuff.

You know, it's funny. It's one of my most viewed videos in the first, I don't know, maybe the first year when I started my channel, was breaking down your video. Okay. And it was why Ty Lopez ads are so effective. And I went through your ads and would break down why they work so well.

And how, I think it was the pattern interrupt was something that I mentioned in there. The storyline, but you kept deviating from the story. You're like, I'm going to tell you the five ways to get rid. Oh, by the way, this Lambo over here, I got this. This is so much fun to drive. All right, so the first thing you need to do.

You know what? Actually, it's gonna be too long. Sign up down below. Put in your email, it's always the email. Right. And I followed the whole thing, because I was so curious why it was so effective. And I studied that because I thought it's so interesting.

That's what Logan Paul said when I met him. He's like, dude, I would watch your video and be like, what is this guy doing? But really, like I said, you have these 25 cognitive biases. I've actually, I've got my own, so now I think there's like 40 cognitive biases. come up with kind of subsets really going deep in psychology. But you have things like Contian fairness, you have reciprocity, authority, social proof, Pavlovian responses and all this stuff. So I tell people,

if you're an entrepreneur, you really should take the psychology part to the nth degree to understand because all money is really psychology. Well, what I liked about yours was that they were filmed with an iPhone. Right. And everyone else's was so professional. Right. Made you feel like they're about to sell you something. But your thing is like filming with an iPhone. I remember, too, you were filming and like someone walked in the front door and they didn't know your filming and they just closed the door. Yes. Yeah. My editors would always be like, take it out.

I'm like, leave it. Yes. Yeah, exactly. Or you drop something. Yeah, yeah. It looks real, man. It looks real. But I thought that just disarms the viewer.

Right. And did not think, like, oh, he's just a random guy. Yeah. Or an average guy and not, this is not like some professional expensive setup, even though the house in the background was, right? It was really expensive. Yeah, there was a lot of dynamics going on in those videos. Like Harvard did like a case study on the videos.

Like people are like, yo, I'm at Harvard or Wharton or whatever, and they're studying your video. I think at the end of the day, if you look at the richest man in the world now, Elon Musk, he is really king psychologist.

He understands, he reads people very well. And, you know, I think I had the last conversation, he used to go to a lot of stuff that I would go to and I had really interesting conversations with them. I posted a couple on my Instagram.

But the last one I had, he said, do you think I should use Snapchat to grow my businesses? And I was like, that was when Snapchat was big, like 2016, 2017. It was at the Game of Thrones World Premiere. I was there. And we had just, he had sat next to me the month before at a movie premiere. So we were kind of, he didn't really know me, but he recognized me. And he asked me that.

And I said, well, yes. And he listened to me for like 20 minutes. And at the end, I'm like, what do you think? And he goes, I think you're wrong. I don't think you need social media. And I remember for years, I used to tell that story of how Elon Musk shut me up. But now I'm like, God damn it, I was right. It was like, test.

It wasn't Snap. It was Twitter. Like, you need this. It's when you're a master psychologist like Elon Musk, if you don't have a forum, you can't scale your message very well. Yeah. So I was like for people, this is one of the problems with, influencers now, especially people trying to become an influencer. So now you have the loud

megaphone that reaches, let's say, a third of the world every day is on social media, two, three billion people, right? But since you haven't mastered psychology, you're kind of just doing all this activity and it's not going to catch on. When you think of the Andrew Tates or the Hormozys or all the people that people ask me about, I'm like, no, they first, at some point, I don't know all of their stories. They mastered the psychology of delivering content, you know, they're good at it, the pace, the vocal intonations and also things like you said, like diverging off. And what's interesting is me, my style is more one that meanders. And some people don't like it. You know, people are probably divided. If you, you ever seen 16

personalities? No. It's like an online test. Yeah, yeah. E.N. F.J. So that's you. It's Myers-Briggs. It's based on Carl Jung. It's Jungian psychology. And so each of those letters represent part of your personality. And one of them is called an N versus an S. An N is intuitive. An S is sensing. Sensing people like very practical stuff. So I've noticed certain of the influencers, I don't even know. I don't watch that much, but like some of them deliver you. It's like, okay, I'm going to tell you the three ways to make money. And they just like write it, right quickly. Then there's other people who tell stories and they're longer and more meandering. About half the population likes the style where you just get right to it and half of them likes

the long meandering. So I always attracted to people who like the longer meandering versus here's the exact way to create wealth because there is no exact way to create wealth. In fact, I could teach you how to create wealth, but everything's creating its opposite. In a world, free market capitalism. If I teach you what I did in 2016, it did make me money. But it won't work now because too many people are doing it.

Money's made on the edge. As soon as you did that, everyone else began copping. I think in the beginning it was you, Grant Cardone and Alex Becker that I think we're doing fantastic doing those ads. And then shortly after you get everybody copying the exact same thing. Yes. So now what's working is more like

if you see what Andrew Tate did, His was more like podcast snippets. It wasn't as much of him and like really strong, quick, cookie things. Now I think if you see an ad, like that would devalue his brand to run any sort of ad whatsoever. Yes. But if you listen, it's not just that he's people are reposting. He repost it's strong content. It's like, ah, you know, I'm richer than, you know what's interesting kind of this thing of like, I'm richer than you.

I'm the alpha. Colors, you're begotty. Do you remember like 10 years ago? There was a website called The Rich Jerk. You ever heard? This was one of the best copywriters. He didn't put his face on it. I know the real dude.

His name's Kelly. Kelly Felix. He built that whole thing where he's like, I'm the fucking badass. Listen to me, Pet Plebs. And it worked back then. But there wasn't the megaphone.

2012, 2013, like there was no TikTok. So it went, he made, he became, I mean, he made many millions off that.

So that's nothing new under the sun, man. People are just rehashing the same hooks that work. And the thing that this famous ad and the other, you know, following ads were all routing to was this 67. It was like steps. Well, I had other stuff. I built this SMMA course in 2016 called social media marketing agency. That so many people got results making money. I would, I'm like, I would almost go.

If I had a way to document this, I would go to head to head with anything. that's been put out college or otherwise of taking more people from rags to riches in that program. I showed people how to make one to $10,000 a month

charging businesses to do their Facebook ads and social media. I built this four-month training course. It was insane. At one point, I had a lawyer. Half of his day was just collecting

all the testimonials and verifying. Just like people were like, I made $100,000, even to this day, I get people. That was a good time to start too. Oh, yeah, I crushed. So 67 steps were first,

then I build out different specific systems like how you can 6-7 steps was more like a general mindset and then SMMA was like a practical way to build a business that's what Logan Paul went into those guys were all in that yeah you did Airbnb I did Airbnb I did Airbnb I've done all kinds I've done how to build an e-commerce scaling so I built like what I think how much is that made combined what do you think the net profit on that is I don't know on the net but I mean it's in the hundreds of millions I haven't

I should know this, right? But it's, it's, the reason I say I don't know exactly is because so many things I do now, like do I count it as 67 steps or it upsold into all this other stuff. But, I mean, it's in the hundreds of millions. That's insane. Why did you decide? And it's not all profit, but you have marketing costs. But why would you decide to leave YouTube?

Because you were doing so well on that before I would, what, was it three, four years? where it really, you were dominating the YouTube ad space and posting consistently on top of it. I started buying businesses and it just like blew up and took a lot of my time. Like I bought Pier 1, I bought Radio Shack, I bought dress bar like I bought, I just bought just myself and an SPV

we bought 75% of a publicly traded NASDAQ company. So the last three years has just been like, I just didn't have time. You run out of time and then, you know. Why did you do that? That's a great question. question because what's the they said like why do you try to climb Mount Everest because it's there that's probably why you know it's like I think a lot of people would see like Pier 1

and see these otherwise failing businesses that are not doing well wouldn't you think that that's going to be like a blockbuster let's just let them you know I tried to buy Blockbuster I'd buy blockbuster all day turn into competitor to Netflix I tried the guy who owned it's up not far from here here one wasn't failing as much it It was only failing because COVID shut all the stores down. And when you have 1,200 stores, and let's say your average lease, just pick a number, is 100 grand a year. But you can't open the store and make one penny of revenue? Do the math.

Yeah, but weren't they getting also COVID stimulus checks and you'd be able to apply for plenty of loans? No. Not enough. Not a, that COVID large footprints of retail stores locked in at pre-COVID leases. So Pure 1 was a good business that was temporarily put out of business. My understanding, though, is that the revenue was declining and that they were losing market share to online. I could be, you've looked at in a swing. I mean, it was doing $1.7 billion of revenue and I bought it for $31 million.

Time will tell if it's, look, man, you make bets and I'm not an omnipotent person, but you make your bets and you live with them. And I think buying distress assets, it works in real estate. I know you do a loss over real estate. It's my philosophy on real estate. Like Grant Cardone buys stuff more at any time of the market, right? He's been buying multifamily at arguably pretty high valuations, which is working for him.

But I like to buy low. Maybe it's because I'm a college dropout. I have a simple investing formula. Buy low. It's the ultimate margin of safety. And I think a lot of people in the last five years, I was looking at, you know, Redfin, like Open Door or all these. Open doors, just looking at the news.

Open Door, 1,500 homes they bought in January this year. Now they're dumping all of them. Yeah, it's a terrible business. For a hundred thousand less than they paid. That's a hundred and fifty million loss. It's a stupid idea. Zillow tried to copy it. It's a bad idea.

But I want to come and buy that block of homes. It could be BlackRock who's going to buy them. Some big institution's going to offer them one flat rate. Buy them all. But I've outbid institutions, man. Buying Pier 1 big. I was up against a big private equity firm called Sycamore. These are the guys that.

bid on Victoria City. These are multi-billion-dart. You can win. You can win against these guys. And how much did you pay? I paid 31 million, the public auction. Well, what about Radio Shack? How much did you pay to buy Radio Shack?

That one's private. It's undisclosed, but yeah, that one we own with a billionaire guy. What's the plan with these to revitalize and sell? Yeah, now brick and mortar. We want to open the stores back up. For two years, you bought them. You couldn't open the stores. It was COVID restrictions.

but we bought, you know, now is the opportunity. I still believe brick and mortar if you do the stores of the right size, if they're too big. Like bed bath and beyond, you saw the news, like the CFO killed himself, jumped off, jumped out of his apartment in New York. Those stores are huge.

They have 100,000 square foot stores. It's going to fail. You have to right size the business. Adaption, you know. How is that going to compete with Amazon that's now offering same-day delivery? For me, it would be such an inconvenience to go, So one thing is you can take all our brands and put them on Amazon.

So if you can't beat them, join them. That's number one. Number two, there's some things people still like going into stores. For example, even with Pier 1 now, we used to have a huge fragrance business. Pier 1 was like the number three fragrance candles, all this stuff, $250 million a year it was doing in its stores. We switch everything to online. Guess what?

We found out women like to come in and smell the candles. So it's a tougher bit. Like Amazon, you can beat Amazon. for that. Think about it. You can't try new stuff. I guess you could order 20 new candles and smell them and send all the ones back, but people are still going to stores. The full demise of retail, I don't think will happen. I just think it's a shift. Okay. No. Now, Bodybuilding.com was something that was surprising to me. Yes. Because I would shop at bodybuilding.com a lot. Yeah. I didn't even realize that was being sold. Yeah. It was an off-market deal. How did that come? How did that come about it?

So it was, I have, like, I keep my feelers out with all the investment bankers, business brokers, and stuff like that. That one came up. It was a huge business, one of the original supplement, like before Amazon, you know. But it's been on the decline. And I think it's like Charles Darwin said, it's not the strongest or the smartest who survived. It's the most adaptable. So I think if you don't adapt, all these businesses are going to disappear, including Apple. Have you, like, I message sucks.

Do you use I message? Yeah, I do. I like it. What's up so much better? WhatsApp you have good voice memos. It's easy to delete stuff. You can have disappearing messages. Like, I mess with WhatsApp,

I shot up messages copy on the world. But how many years? Like, they haven't innovated at all. I'll make a prediction. Sure. There's a serious chance your grandchildren won't know who Apple is. Look at Facebook.

I've been saying that. I'm like, Facebook did not adapt. And TikTok ate there lunch in three years. Really been three years. Maybe two. And, you know, they got all into the Metaverse, and I'm going, this is a niche product. What do you think of the Metaverse? It's a niche product.

First off, everything's the Metaverse already. If you define Metaverse as a, as a, you know, digital illusion, then that's what, like, YouTube is, man. I mean, look, people are going to watch this thing. We're not really there, but they're going to be watching it while they're sitting laying bed. Couldn't we improve this by putting on VR goggles and it's like someone could sit right there in that chair? That would be kind of cool. You could look around and see all of us at the same time. I would love to do that.

I think and it would almost be like you're watching in person. But that's, okay, but let me just throw this out. Do you think a lot of people woke up today and they're like, you know what's missing in my life? No. My goggles to watch to be in this room. It would be cool and look around. But nobody would think that's something they need until they have it. Like no one would think they need an iPhone and like,

why would I need to browse the internet while I'm out? I'll get back and check my voicemail. It's like when it's there, they'll, what was it? It would be cool for like a, you know, a premium viewing experience at the same time.

I like just on my phone going out in the backyard. You know what? And a lot of people just listen to. But this was a great quote. It was Henry, and this got me thinking, Henry Ford said, if I asked the customers what they wanted,

they would say a faster horse. Yes. And that got me thinking that people don't know what they want and you have to provide it to them. I think VR for like, like porn might be big. I think, well, that, but I'm going, I don't know how many goggles of, I'm doing, you're like, yo, what's missing in my life?

I'm not looking around at the lighting system. Well, my understanding is that, is that porn very much paves away for a lot of these in terms of like video. But the one where it feels like real thing, that's when porn will be big. You know what's interesting, you remember Clubhouse? Yes, I do. So it was like a one-hit wonder. It popped in.

I did this first person to do, I think I had the biggest room. Eventually Elon made the biggest a couple weeks later. But I had like 2,000 people and I go, I'm just going to talk by myself. No interviews. I didn't let anybody else on, nobody. And I talked and I went for seven hours in hell. It was insane. I started like three and I ended at 10.

Speaking of failing businesses, what's going on with a clubhouse? I feel like no one is using it anymore. Yeah. To me, I have a simple diagnosis that went wrong. Somebody, it's just a hypothesis, but I think I'm right. Somebody went in there. I don't know if somebody was jealous of people who had big rooms. They killed big rooms.

They changed the algorithm. Somebody made the decision. It's better to have 10,000 rooms of 10 people than, you know, a hundred huge rooms, which I think is so wrong. If you look, the whole Pareto principle is what drives social media. It's like 20% of the influencers get all the views on anything Insta TikTok. So that's like saying, I don't want, you know, Kim, Kardashian to have 300 million followers. I want her to have, I want to have a whole bunch of people who

have 300,000 followers. It's a big psychology mistake. That's why I said, if you can, people ask me, what do you read a lot? I'm like, I read psychology more than anything. Because psychology, really health, wealth, love happiness. To be healthy, you have to master your own psychology to, like, eat right and go to the gym. It's like self-discipline, right? Wealth, all the money in the world is in other people's hands. So if you don't understand those people and connect with it. them at a deep level they're not going to give you any money there'd be no free trade love is all a social game friends family romance and then lastly happiness is literally almost how people you know perceive the purpose of psychology so to me they's clubhouse they didn't understand they understood

psychology at the beginning yeah make it free i like make it you have to have an invite code it was a very san francisco thing was like oh and they only gave like these key influence. I remember Google Plus did that. And I was like, oh man, does anybody have an invite code to Google Plus? It was dead in like a month. Facebook did that at the beginning. You had to have a college address.

Yeah. And every dude wanted it because there was like. The EDU. Yeah. There was like pretty women on there. So every dude was like, ah, trying to get an EDU address so they could talk to all the like 22 year olds. What do you think of Elon Musk charging $8 a month for verification?

He's going to do a good job with Twitter? I would not bet against Elon Musk. seems to be a prolific success machine, whether his, but he has experiments that fail. I just read this book called the new book on Elon Musk. There's a new book on Elon Musk. I finished it on the flight here from Europe.

And he's tried lots of stuff that's failed. This $8 one, the good news, if you're an Elon Musk fan, is he's begun the iteration process and he'll just keep going until he finds something. He's good enough, he'll shut it off if it doesn't work.

I'm not sure that's your salvation. I'm not sure why it's eight bucks for a blue verification. He wanted to charge 15 and someone commented underneath that. Maybe he was 20. It's 15 or 20. Someone commented underneath. I forget who the guy was. I know his name if you say it.

And he said, that's too expensive. I wouldn't pay that. And then Elon Musk replies back immediately after, okay, fine, it's $8. How's $8 then? And that's how he came up with the number.

Yeah, he came up. He's a spitball, back and forth. That's how he got in all that trouble with the SEC. He said, he said, uh, funding secured 420.

And he came up with that because he thought his girlfriend Grimes would think because 420, you know, April 20th, weed day. And the SEC was like, and he admitted to the SEC like, that's probably not a good way to price the stock based off weed. But he's, you know, but that's, again, we're here talking about how he came up with $8. Yeah. That he's a puppet master of people. He's a puppet master. And probably the best whoever, maybe the best entrepreneur ever lived. He's obviously a great innovator and scientist at some level, but not as good. There's been plenty of those, you know.

Yeah. Now, how do you find the balance, though, between being at that right point where people are talking about you enough, but not going to such an extreme where it's maybe like a Kanye West where all this is burning bridges? You ever seen Tropical, Tropic Thunder? Yeah. It's like Robert Downey Jr. It's one of the funniest comedy.

And he's like, you went full retard. Never go full retard? Like, Kanye may have gone full retard. Like you can take stuff a little bit too far. By the way, that's me quoting the movie. I know it's not politically correct. But if you've seen the movie, it's like, you know, Kanye attack Jewish people. If you ever been to L.A. or New York, it's like, that's a powerful group of people.

Yes. Who and, you know, it's like, do you want to pick your battles, man? And so, yeah, he, I think, there you go. there's this concept in the good life that you were talking about Socrates. Socrates said, like, to be angry is easy. But to be angry at the right person at the right time for the right reason, for the right duration with the right intensity, that's hard. And so to Herodic is really Aristotle,

but to live the good life, everything's in proportion. So it's like how controversial do you want to be? If you're not controversial enough, you're lost in the sea of noise of social media. But how many people have been kicked off all the big platforms recently for being too extreme? And then you lose your voice. Look at the, you watch,

if you watch the Google searches on big people who have been deplatformed, it goes down when you get de-platformed. So the question, you know, the ideal is take it right up to the nth degree, but not so much that other humans retaliate. And you have to realize the human species, right now is extremely divided because everybody has a voice. So like America is insanely politically divided.

There's not much of a middle. There's a middle, but you don't meet that many people are like, Donald Trump, no opinion on them. Like that's, or even Joe Biden. It's very extreme president. I'm not sure what's wrong with America that we have such, it's like either you have a gun. Do you think it's social media is causing a lot of that?

It's definitely the media. No, yeah. Social media, though, because now they have, now they're able to show you both extremes, what gets views. Right. Yeah, yeah, for sure. There's no doubt that social media is feeding the fire, but the fire was already there in the sense that you can go back 500 years ago. Extreme news made the news. Like people were talking about Catherine the Great, you know, in the 1500s or the 1600s. Or the 1600s, I say, so like I think that, um, you have to be careful. A guy that I know, one of the

smartest guys I know in finance, he said, listen, Ty, I've watched. He, he, he, he, he, he, he, He's corporate takeover guy's like complicated guy, like Carl Icon type person. And he's like, I've watched it a million times. When people succeed, they get this like emperor syndrome. Like I can never fail. And they push the boundaries until they fall off the cliff. And so you have to always stay humble to go, yeah, I'm not sure you should always say everything you think. And now some people would say, no, I like that Kanye's so authentic or Trump's so authentic.

but there's diminishing returns on telling everything like if I walk in a room and I think that person's ugly I don't have to go up and be like I'm a very I just say what I think like you're horribly disgusting to me like some things you you have to shut up and so everybody wants to take it to the nth degree but but you see there

with conier it's like do you want to lose your empire and I'll tell you this Kanye has a chance he's a sharp enough again kind of a social, you know, puppet master psychology. He may make it back. He's a, I wouldn't bet against Kanye fully. But is it the world's greatest chess move to lose your whole easy empire? Like, it's a tough chess move.

He may be playing such a complex game that I'm not smart enough to understand it. I don't know if he knows what he's doing, but he'll maybe figure out a way. Yeah. I don't know. He's an adaptive machine, man. The thing about Kanye, though, to his defense is if you read the comment, He has built a much bigger fan base than I've ever seen. People, you know, America roots for the damn underdog.

America hates. It's just a very David and Goliath part of America. So like when Trump was, I remember the day of Trump's, the election where they were tallying the votes. The New York Post or New York Times or whatever had 90% chance that Hillary Clinton won would win. And I remember going watching the day and it like spun all the way around. and I was thinking, America likes an underdog. Never, if I was Hillary Clinton, I'd be like, don't jinx me like that. Don't be putting that I'm a clear winner because Americans are the kind of people

culturally, but like, I think the media is picking on Trump too much. I don't even like Trump, but this damn media, like I see that. Sometimes I look at Twitter. I'm like, this thing is too, they are pushing up stuff that's so ideologically slanted that it pisses me off. And so I think that Kanye, for the good news and Trump, they built this massive following

just by saying what everybody else was thinking. It's a powerful thing to say what other people think. Yeah, I think Tate is well between social media and him and try to silence an opinion. Now all of a sudden people will listen to that opinion more because you're like, what's silenced? What's so bad about this? Let me listen to this.

You know who threads the needle well, Ben Shapiro and that. Ben Shapiro doesn't get the platformed. Right. I think his app has a million people paying $10 a month in the first three months. Oh, for sure. Serious? That's low ball. I think they publish that.

He's making it $10 to $20 million a month with his app. I had no idea. Dude, that premium, because the world, they're like family values, right? So if you're like a more religious person and the media is pushing up such a kind of left, the whole silent majority is insane. But I'm just saying Ben Shapiro, he pushes it but doesn't get himself deeply. He's very strategic. He doesn't quite say enough that they can boot him off.

You know, whereas Trump pushes it harder, I would say Elon, you know, I'd say Ben Shapiro is going to be a billionaire, a multi-billioner. He might end up being richer than Trump. I mean, Shapiro's like 35 or something. So that's why I say you have to realize in life that everything that's out of proportion to me ends up being problematic. So it's like if you work out, like there's a time in my life where I didn't work out at all, just focused on making money.

It's problematic. You, you, you create maybe a vacuum. You'll never be able to fill again, you know? I see, for example, a lot of people are like,

ah, you know, fuck everything. I'm just going to make money. I'm like, avoid that. But on the flip side, I know other people

that are like money doesn't matter. Yeah, but it does. How did you find that balance? I don't think I have, but I have, But I have, well, in hindsight, I have pinpointed when I had it. And like, so you have to sometimes go past it.

I know the year, like 2013 was a good year. That was a year in my life. I think maybe I achieved like the full, almost the pinnacle of stuff. And that was right before your ad, right? That was before it. That was a couple, that was a year or two. I remember wait. I'll tell you what, when you wake up super happy, you've hit.

It's called the, the, the Socrates word is called eutomon. which means like the beautiful life. And if you think about what beauty is, like when you say somebody's beautiful or architect or, you know, a landscape, it's that ratio. Like the human, they call it the golden,

you know, the golden ratio. It's like 0.61. hip to waste ratio, shoulder to waist. Like humans look at patterns when we say, you know, this woman is super beautiful.

It's like you're looking at subconsciously, you're looking at ratios. So I think a way you, if you find her, and this is a, a problem on social media. You're talking about misdiagnosing health. Like, everybody is either saying denying depression anxiety or saying that it's super normal and there's nothing you can do about it. Like, not really, some of depression for sure is genetic. Your genetic baseline, Dr. Buss always tells

me, you know, every human's born with like a genetic baseline. So on a one to 10, some people are like naturally revert to a four. They're kind of melancholy people. You know, and some people are like a nine. They've done studies on people who have a car accident and they're paralyzed. Okay. Do you know in three months you revert to whatever happiness level you were before paralyzed? So like for three months you're like super unhappy. But in general, people who were depressed before become depressed and people who are kind of cheery become cheery.

So if there's a genetic baseline, but there's also an environmental part that is a signal, like pain is a signal to change. So I think you look at the point in your life where you woke up the most at peace, that's Probably when you're getting close to that ratio of the four pillars of the good life, health, wealth, love, happiness. Because if you're making a hell of a lot of money, but your social life sucks,

you'll wake up a little bit lonely. So that's what I think all people should try to optimize for that. Where do you fall on the scale? What do you think you could optimize? Optimize. Probably as I've been, the last three years, I've been so focused.

My social life has not been as good as it used to be. because I'm just like busy. Yeah. I miss like 2009 to like 2019. Like my social life was like nine out of 10, you know, of what I want. Maybe somebody else. But like in my scale of like, it was like a nine, like every day I was like my best friends were in business with me, my family.

So I'd see them. Every night I was going out with friends. It was very like European life. Like Europeans are like, ah, Americans work too hard. They used to call America the merchant class. They're like, ah, they just care about money. And there's some truth. Like I live in Scandinavia.

Scandinavians have the best life. That is a place that has good ratios. So when you look back on this time period in your life where you felt like you were pretty at balance, can you walk us through maybe like an average day or explain where you were at in each of those four categories? Yeah, I think like the day, if I could build in my past the best average day or the best day what that daily routine looked like,

I would be like, I think it's simple. I think you should wake up and exercise. It's like just do them in order. Health, wealth, love happiness. So like health, Arnold Schwarzenegger, I once, I was at his house. And I was like, can I interview in his kitchen? He smokes cigars in his kitchen. Pretty funny.

Sooner smoking a cigar is like right in the kitchen. I'm like, I got. And I said, what's your daily routine? He's like, I wake up at four, four to five, I feed my brain, get my brain health. So he reads for an hour. And he's like, five, I get on my bicycle and I write to Gold's Gym. And I work out and I come back at seven, I eat breakfast. and then eight I start working.

I was thinking that's a hard schedule to beat. I don't think you have to wake up about four. I've tried the thing where you wake up crazy early. I think it's genetic. I think some people are more night owls because I did experiment for like a year where I woke up at 3. I would wake up at 3.30

and I wanted everybody in the office, my leader's there at 4. And we do a leader meeting. Oh my God. How was that? Did you notice any difference in productivity? No, probably worse. Really?

Now, when I was on. How long did you do? do that for until everybody like burnt out all the leaders are like i'm not going to do this man because they were having to like drive it get up at 245 and stuff so but but the general gist is wake up what i try to do is like wake up on my best days wake up i read right away i think i books is an under the most underrated app in the world is i books on my on my phone i've got so many good books It's literally insane. So here's my library.

You can just see like, and I have audio books too. Oh, you do audio books or read? Okay. But like when I wake up, if I just, here's this new book on Elon Musk,

power play, great book. Here's Miss Jane Pittman's story. Reading on Andrew Carnegie? Yeah. And that was the gospel of wealth. This is the autobiography. Charles Darwin.

I think the best thing to read is textbooks in autobiographies or biographies. I've got Ishi. That was the last Native American in America. Sun Tsu's the Art of War. This is. is a book by a rock star this is the book i read this michael gross is the story of like supermodels i own i'm the second largest owner of willamina models which is the biggest model company i read

contagious which is a psychology book do you have like a list of like where you log all of the books that you're reading yeah tylopez dot com slash books i'm not selling free free one i'm not selling anything there but i've got 659 books i've read only 176 so i just like when i'm on a flight so i think the best thing is what arnold said wake up read or read or or audiobooks just a little bit. Then some form of low-intensity cardio. He does a bicycle. Takes him about 30 minutes to get to gym.

I walk. So like when I'm in Puerto Rico, my gym is exactly about a mile and a half. I walk there, low-intensity, walk back. You're basically, I try to get to 20,000 steps a day. There's some new science that you really should try.

Men were built to walk about 22,000 steps, which is 10 miles. And if you look at like Hunter Gathers, there's a new book called Exercise. by this Daniel Lieberman, who's a paleoanthropologist. He studies your bone structure. He's at Harvard, and he's studied women on average walkabouts a little bit less, seven miles a day.

So a little reading for the brain, health of the brain, even as just a page. Like it cleanses the mind. It's like, I always said, like, especially if you read somebody, you brought up Socrates, read something classic. It's almost like mental hygiene. It's like soap.

You get to wash off all the TikTok. Like all the stupid stuff, it's like you read like civilization is discontents, which may be the most compact book of value in the last thousand years. That's like Sigmund Freud, there's the second chapter. I probably read it 300 times. So maybe read that, then walk, then hit the gym. So you've done health. Then go make money.

I think in an ideal world, I think the four hour work week is too weirdly low. Like working four hours a week, I think you'll lose meaning. Humans built to work a little bit, you know? So I think like four hours a day is a better goal. So four or five hours a day of work. And then so it's health, wealth. So now you've done, you knock the health out. You knock the wealth out.

Now love, friends, family romance. Like evenings, when I was at my favorite time in my life, evenings was like come about six or seven o'clock. It's like going out with friends, dinner, comedy club, movie, restaurant. And just like for a long time, like three, four hours. and I would incorporate my dating life. Like I rarely would go on one-on-one dates. Adrian, how often would I do one-on-one dates?

Never, especially first dates. I'm like, ah, never. You get stuck with somebody. It's like, oh, man, I'd be like, hey, I'm out with like 15 people. Come meet me. So much better. I met this Brazilian girl one time. Right when she got out of the car, I was like, this is not my type.

But my friend Jeremy was there. And I was like, you could beat my friend so you can even be like, yeah, you can pass pass somebody on who's not a good day. It worked out great. They stayed together for five years. You know, it's funny, they never were not together for five straight years.

Really? Every day. What happened? What happened after that for five years? It's a long time. She got super jealous. This is a no joke. He's like,

I think she's too jealous. I was like, why do you think that? Because he likes jealous. Like guys say they don't like when a woman does this, but I'm like, but you stay with her for five years. She was angry that he set

the navigation voice to a sexy girl's voice. and she brought it up as a big thing as like, I feel like am I not enough for you? No, no, real. I can't make this up. She's like, do you think she might be a little too extreme? I'm like, yes.

I'm like, the fact you have to ask me if that's too extreme, I'm worried about your mental health. But so they eventually broke up and he's married now, but. He should have used Samuel Jackson's voice. That's always my favorite. That's your navigation voice? No, it used to be. That's good.

I loved it. So you got health, wealth, love. Then you get home and you go to bed happy because happy, I always say, so in the four pillars, I say health is the necessity of the good life, okay? Health is, wealth is the indispensable of the good life. Like even if you don't like money, you're going to have to have it because you don't make your own clothing or build your own home or, you know, mine your own coal to heat the house. Love is the purpose of life.

even if you're not a romantic person and you talk to Dr. Bus, he's like everything's mating. Like humans are built around mating, right? Evolution. Love. And then happiness is the culmination of the good life. If you've done the first three pillars, it's what Michael Jordan says.

He goes, you don't strive for greatness. You do all the right things and then it's bestowed upon you. That's how he looked at winning six rings as an NBA basketball champion. So to me, it's like the last pillar, You cannot chase. It's like a cat. If you want to pet a cat, it doesn't want you to pet it.

But when you do everything else right, it comes up to you. And so you've got the necessity. You've got the indispensable. You've got the purpose. And then lastly, you'll go to bed and wake up happy. That's the culmination of this first three being perfectly aligned. But you've got to align them. You can't do, like I know people, I have friends at work, you know, 16 hours on making money

or 15 hours, and then they go to the gym for 20 minutes. I'm like, the ratio's off. It's not going to work. And actually there's good science, even that the U.S. government put something out and said, if you sit eight hours a day, a one hour on the treadmill basically does nothing.

It does not offset it. So even like the cheesy U.S. government kind of standards. What are you supposed to do? If you work eight hours a day at a cubicle or out of computer, you can't go to the gym for like five hours. So how do you... Trebinal desk. Trebile disc is the most practical

investment a person can make of $1,200. Dude, like, I don't sit. This right here, I bet you, I bet you I sit less than 20 minutes a day on average. Sitting is the destruction of the human body. I've actually heard that a lot. It is. It's horrible. It's way better to go, I lay on a couch all the way, like lay and read, or I go back in my bed and lay down. Humans are not, you're better off squatting. Like, you see, like, old villagers. they like squat down. But human sitting, I,

I, so you're saying laying down is better than sitting. And basically anything, go to your job and be like, yo, I'm gonna pace or, like I was on this airplane back from Europe.

It was 10 hours to get here, London to Vegas. And I went, you know, there's that little area, even though I had a live flat, you know, but they have that little area

where you can have snacks. And I don't know if the stewardess thought I was a terrorist or something who was going to try to like open. She kept, checking on me like every 20 minutes she's like are you okay do you want to go sit down i'm like no i don't want to fucking sit so i got in like 5 000 steps by walking you look at dudes like my dad was in prison people in a little prison cell keep themselves you see those dudes all ripped up they

they walk around for like six hours a day in a little cell so walking is important walk man walk and lift i i i've worked on this thing called the million dollar body so it's going to come out as a book and an ebook and a course cheap i'm going charge like a dollar but um so in 2015 my health was like going down i looked at myself i'm like what the fuck i lost muscle mass i was just like so focused on this business so i said i'm going to spend a million dollars over five years 200 000 approximately a year i probably spent a million and a half but let's say a million as i'm going to try everything. Every supplement, TRT, I'm going to try, you know, all the hydrotherapy. I'm going to try every diet, veganism, keto, this, that, that. I'm going to do heavyweight, crossfit,

Brazilian Jiu-Jitsu, mortals. I did everything. And I tested my, the key was get real scientific data. So my nurse that used to come to my house once a month, she's like, Ty, you're over. She made me sign a waiver. She's like, you're not supposed to take this much blood out of your body. I took like 40 vials per time. And I did it monthly for a couple years. And I did a Dexas scan, which is like the best muscle mass accurate, better than like water displacement or any of that. And so I did that.

And so I really went deep down the rabbit hole of health. And I, and your blood, the blood tells the truth. You test your blood. You know the truth. Like sometimes you look healthy. People on steroids can look healthy, but like their bloods are. And it's also ratios. So it's like you can have total testosterone high,

but if you have too much estrogen or sex binding globulin or hormone, right, it ties up your free test. So this thing about being in balance, you even find with health. But the number one thing that I just tell people is like, start with walking, but then Monday, Wednesday, Friday, lift heavy weight.

That changes your blood a lot, like improves you better than anything else you can do. And then Tuesday, Thursday, Saturday, they do high intensity interval training, something, like a sport. But you have to spike. I had this guy, random guy, is like a UFC fighter, but like no name. He didn't do that well on UFC. Remember that Norwegian guy?

I don't know if you remember we had read. In the testing on all the machines for the UFC, he came as the fittest person who's ever been through the UFC lab. So I asked him, like, bro, what's your trick? He's like, three times a week, spike the heart, like super high, like 20 times. So you can get this cheap thing You put under on your chest If you work out according to heartbeat

It's much better because when you're out of shape You'll overtrain yourself and kind of hurt yourself at the BNAA And when you're in shape, you'll under train So you basically do heartbeat trying to keep yourself So Tuesday, Thursday, Saturday, do that high intensity stuff And then walk six days And then Sunday do nothing Like I try to get my steps to like 200 steps

I'm like I'm going to hire somebody to like wheel me around Yeah, because if you do, there's good science, this new exercise book by this Lieberman guy also talks about that. You need about one day per seven days of like insane. That's something I learned from the Amish. They work crazy hard, but they stop on Sunday. Or else you're basically your reproductive side, like your sex, right, your test. If you do too much, you don't want to mess up your reproductive side. Yeah.

So how much muscle have you put on lately? I've put on. Definitely, I notice. Yeah. Yeah, I've spiked. Like when I was on TRT, you'll go up. And I have kind of naturally, my dad was a pro bodybuilder. So my baseline's a little like 7,800.

But I've spiked it. TRT, you go to 3,000. That's a crazy thing. You get strong, boy. And I did it all legally with like doctor stuff. A lot of dudes on social are like on, they're on TRT, but they don't want to say. I don't know why people don't want to say.

I'm like, probably everybody on every male on earth will be on TRT by like the end of this century. It's going to get me a lot more common. Shit, just like, the only reason I don't like TRT is if you want to have kids, your sperm count goes like fucking zero, which if you don't want to have kids, better than birth control is fucking TRT. Like you get all jacked up. You get strong.

I could bench like, I mean, I was repping like 315. But isn't it true that you have to stay on it then for the rest of your life? Yeah. I mean, it's a, that's why I don't do it. I haven't done it for years. You can gain muscle without it. You're just not going to look like Superman. So I don't think you should do it is my basic thing.

But what I do think you should do, test the blood and take the specific things. Now, the thing about supplements I found, where everybody goes wrong, they take years to kick in, but they eventually kick in. So if you do like your supplements for like two months, this is zero benefit. That shit. And I've learned that I have 1,300 acres of farmland. Humans are very much, I'm very much focused on the soil. Like fertile soil is like the basis of a civilization. and the soil is the same way.

When your soil's out of balance doesn't have enough calcium, phosphorus, it takes you like two years to really revive the soil. There's a slow metabolism of the soil, and our body is built to not make quick changes. So, like, you might be low on magnesium. So I got Ben Greenfield. He's a guy who's been on, like, Joe Rogan three times. I paid him, I don't know, how much, $25,000 to build, like, a supplement program just for me.

But if you can't do that, I mean, there's some simple to eat organ meats like the liver king guy. Yeah, we had them on the podcast. Yeah, you had them. Yeah. So like I, that's, but I will tell you the problem with that is you can actually, my bees are too high. You're what? So you're B vitamins.

You get a lot of bees from these things. Like, you can also poison yourself on liver. You have to be careful with that stuff. That's why I said the problem is social media, everything extreme goes viral, which then we see on our feed, which we then believe is gospel because it's like, it's basically brainwashing. It's subliminal messaging that brainwashes you. But the truth is, there's always some truth. So every extreme person you can name, even extreme feminists, there's some truth to what

they say. Like, men are definitely killers compared to women. You know, ultra-feminists are like, if there was less men, there'd be less crime. I'm like, that's definitely true. If you go on Wikipedia out of a thousand serial killers, count them for yourself. There's two serial killer women and 998 men the last time I did it count. So there's truth in every extreme. The problem is the extreme becomes like a Frankenstein monster and turns the beauty of the idea ugly.

And so that's what I'm saying, like liver, for example, on a practical thing and all the organ meats, like you can take that shit to extreme. You can kill yourself for sure or poison yourself slowly. So that's why I said, the blood doesn't lie, man. Yeah. Test your blood. Everybody should test their blood like at least twice a year. And you go to the doctor and just say, I want all the extra stuff. Please give me the extra stuff.

Because doctors now on insurance, they test for the minimum. Yes. So this is something I'm actually doing because it's been forever since I did a checkup. Yeah. I'm just doing just a general thing, but they wanted to test for blood. And it was only like four things on this. No, get mad at them. I go in there with a piece of paper and I'm like, I want to,

this. And they're like, we're not going to do it. I'm like, do this. Yeah, they added it all in. And you just, you just tell them what you want to test for. And they'll just type it in. And, uh, yeah, some of the big labs like Quest Labs or Lab Corps. Yeah, you can now order online and you just add everything. And when the nurse comes, be like, is there any, make sure you, for example, a big one people don't, vitamin D. This is a game changer. So, and yes, you could take supplements. But when I lived in Puerto Rico, I got, you get healthy. There's, The reason Puerto Rico became famous is, you remember Ponce de Leon in history? He was trying to find the fountain of youth.

There was a famous guy in the 1600s. And he went to Florida and didn't find it. I could have told him Florida ain't the fountain of youth. It's like everything in Florida wants to kill you, crock of the steak. But he ended up in Puerto Rico because the governor and he died there. He lived there rest of his life because there was the most Indians living into their hundreds. And part of it is there's always vitamin D. Vegas where you are is good for vitamin D.

So there's an app. I'm not affiliated with it. Just like the sun? Yes. There's this app called D-Minder right here. A NASA scientist made it. I'm not affiliated. I don't make it.

I think it costs five bucks a year or something. Dude, it's the best. But damn thing. Now, Luana knows something scary. I actually said it wrong. You can't get vitamin D in Vegas for another hundred days because the sun. sun's too low in the sky. Yeah.

So basically, that's why you, that's why native groups like migrated, like the Native Americans, like they would go south. You're healthier. It's a big thing. But you can take vitamin D,

but it's never as good when you take it in a summer. But how do you balance that with skin cancer? So this vitamin, here's the crazy thing. When you're in good sun, you need like, in Puerto Rico, I'd get eight minutes of it. And this thing tells you exactly when you get too much.

So if you, for all you are like, I know you like scientific apps. This dime, D-Minder, I want to buy this app from the dude because I don't think he's updated it since he built it. But it gives you your score. Oh my gosh. For seven, like I've been in, look, I've been in Sweden. No vitamin D. Yeah.

The past seven days is 40. I needed 77,000 units. I've only gotten 40,000 units. So I know I got to up my supplements. Vitamin D is a huge. In fact, a lot of the COVID people that were anti-vaccine, they were like, you can just take vitamin D. shit, I can believe it. So you test your vitamin D when you make sure they don't add that.

It's a crime. You want to be on the upper range of the recommended right to the top. I'm definitely not. I'll tell you that. He's a vampire. I don't go outside. I'll tell you what will change your life. Do more business on the phone.

Go in your backyard, pace back and forth. Get this. I use an aura ring. But what it'll tell you, it tells you if your sleep sucks. Sleep. I would say, I always say that most, what I learn from this million dollar body, I can sum up in like nine,

the nine tenets of health. And I would say number one is sleep. Number one is sleep. Number one is walking. I believe that. I believe that was sleep. I would believe that too. I know we got to wrap this up.

Yeah, guys, this is just, I just have two things. One, uh, you know, thanks to our sponsor Lexar. That's all I'm going to say.

Oh, sorry, my sponsor. So what's Lexar? Oh, Ty. I'm so glad that you asked. Lexar, they actually make SD cards, you know, memory storage, SSDs. You know, if you give me some info, I'll have them send you some stuff.

Send me some Lexars. Oh, I'm definitely going to send you some Lexars. Yeah, for 100%. All right, guys. Well, with that said, thank you so much. Go to tithopens.com slash books. That's my free contribution to the world. Three books.

No, it just tells you what books to buy. Can you recommend three books? Three of the books. Life-changing books you've read. For business, Gary Keller, the one thing. You know him from real estate. On how to focus. On psychology, I'll give you four,

for the four pillars of good life. So for business, Gary Keller, the one thing is a great one. For health, the story of the human body by this guy Lieberman. It's a little more advanced book, but it's like a badass book for health. for love and friendship and romance and all that, Dr. David Buss' textbook called Evolutionary Psychology.

It's a textbook, but it reads like a book. It's fascinating. And then for happiness, reads civilization and its discontents by Sigmund Freud. It is maybe the greatest three pages I've ever read. The second chapter is all you need to read. And it's on what's the purpose of life. It's the greatest three pages. I think if you're a little more logical it's not a super woo-woo one so if you're more into

the woo-woo you won't like that but that's my four thank you thanks really appreciate it thank you so much amazing man I really enjoyed this I could go for another hour yeah I'm getting another podcast right now but man if it weren't for that we'd be going no it's good well we'll have do it again I'd love to I have to have you all on my podcast yeah I have the ice I just live in North Carolina yeah that would be funny that'll be LIS D hour. Just count it. We're in.

Thank you. Thank you, man. Thank you guys for watching. Make sure to get your free stonk down below in the description. Check out the Patreon down. It's probably on Instagram. Follow me on JLS, I see Obey. Thank you, Ty.

Thank you. I love that. So that was okay? That was so incredible.