The Iced Coffee Hour - “This Will Make You INSANELY Rich!” The Next 365 Days Will Make MILLIONAIRES From Nothing | Gary Vee

Episode Date: May 12, 2025

Bizee: Start your business with confidence at https://Bizee.com/ich Kinsta: For WordPress hosting that works go to https://kinsta.com/ich to get started Shopify: Sign up for a $1 per month trial pe...riod at https://shopify.com/ich Follow Gary Vee : On Youtube - https://www.youtube.com/@UCctXZhXmG-kf3tlIXgVZUlw On Instagram -https://www.instagram.com/garyvee/ Website - https://garyvaynerchuk.com/ X - https://x.com/garyvee NEW: Join us at http://www.icedcoffeehour.club for premium content - Enjoy! Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: tmatsradio@gmail.com For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:01:03 - How do you have so much energy? 00:02:16 - How to practice gratitude 00:04:48 - What to sacrifice for success 00:08:46 - Gary’s work-life balance 00:09:12 - Overcoming burnout 00:13:58 - Motivating employees 00:19:47 - When to quit 00:19:58 - Sponsor - Bizee 00:25:23 - Should public figures stay private? 00:26:32 - What holds people back 00:26:42 - Insecurities 00:30:26 - Giving honest feedback 00:32:45 - Who Gary takes advice from 00:33:41 - Improving self-awareness 00:35:38 - Gullible vs. grounded traits 00:36:30 - Was Gary always confident? 00:37:55 - Teaching values to kids 00:39:25 - Happiness vs. productivity 00:42:02 - Sponsor - Kinsta 00:43:33 - Sponsor - Shopify 00:44:54 - Future of social media 00:51:04 - AI predictions 00:59:04 - What holds people back 01:05:03 - Best advice for viewers 01:08:09 - Rapid-fire questions *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 AI was supposed to take over the parts of the job you hate. Turns out, it made your job even harder. Instead of doing the work, it gave you homework. ServiceNow's AI specialists get work done from start to finish. Cases get resolved. Lopes get closed. With ServiceNow, you can do the parts of your job you're best at and delegate the rest. To put AI to work for people, visit servicenow.com.
Starting point is 00:00:29 The amount of people that quit a week before it was all going to turn is actually quite high. My answer to this question is, do you like it? And how long can you hold your breath? At 34, I made $67,000 to be here. At 35, I made $2.40. People that are good, that are awesome,
Starting point is 00:00:50 that come from the heart, are going to win. Everybody has become remarkable at pointing fingers. It has become a global pandemic. When somebody's upset today, where is I fucking, suck. I don't feel sorry for you people because you deserve it because it's a decision you made. My belief is that 99% of people
Starting point is 00:01:09 are uncomfortably trickable. What do you mean? I think most people are so insecure, so short term that if you just feed them what they need, that you can basically manipulate them into anything you want to do. This is extremely dangerous to our democracy. I hate that. I think what people need to do is find their selfish
Starting point is 00:01:25 place. First of all, how do you have so much energy? Is it pure adrenaline or is it caffeine to get like 12 hours of sleep every night. You must not because you work so much. You know, it's funny. So to answer your question, I think it's a combination of two things. I think it's natural adrenaline energy. Like, I think there's a DNA part going on for sure. Hyper, Schmiper. But I do believe that I have extra energy on top of that because of my emotional and mental perspective. I think I'm incredibly driven by
Starting point is 00:02:02 gratitude. It is not lost on me that a day that I wake up where no one that I care about has died or became terminally ill is a good day. I'm very half glassful. I really thrive on optimism and gratitude. So I'm in a good mood. And when you're in a good mood, you get more done. Like if you're dwelling, you're not as productive. You're not as excited. If you're not happy, like when I'm concerned or challenged, my energy is not as high. I'm not as light. So you think of more people practice that they would have more energy throughout the day to get more done? 100%. And not even like from a business, you know, I love my business life, but I'm just talking about like life.
Starting point is 00:02:42 Like more done as in like, and just like, it's better. How do you consciously and actively practice gratitude? Is it like a journal or is it every morning you go through? It's a conversation with myself. Pretty consistent. It's, I think I'm so deep on this. Like I don't need a journal. I don't need an app.
Starting point is 00:02:59 I don't need a guru. I don't need a podcast to listen to to to get me there. I think I've been on it for so long. In fact, it's a little weird. You catch me at a good time. I've become very introspective. I'm going to go pretty deep with you on this one. Both my parents lost a parent very early on.
Starting point is 00:03:16 My mom lost her mom at five. My dad lost his dad of 15. Recently, I've realized how big of a currency and a backdrop that was to my own childhood. I was pretty petrified to lose one of my parents. Like, for real. Like, you guys are young enough that, like, you probably can remember your childhood pretty solidly.
Starting point is 00:03:36 Like, I do not believe you or Mike, that who's my dude here in the background, I don't think the three of you or the millions that are listening over the next decade, I don't think most people thought about their parents dying suddenly multiple times a week in their youth.
Starting point is 00:03:52 I did. So I think kind of my curse of that became my gift. By the time I got to 18, I was so grateful that it didn't happen. It's almost like I've been playing with house money since this has been a really new revelation for me that I've been thinking through.
Starting point is 00:04:07 So I think that, That I think as I got older, and even as a kid, I just knew that I had talent. As a kid, I knew I was talented. I knew I could make people like me. I knew people naturally like me, so I didn't even have to try to make them like me, even if I did. I knew that I cared about people. I knew I was good at stuff, like hand-eye coordination. I always focused on positives.
Starting point is 00:04:27 Like, I was good at hand-eye coordination, but I wasn't big and strong, but I was like, I'm great of hand-eye coordination, not crying about not being big and strong, but being like, I have better hand-eye coordination. Like, I always focused on the positive. It was ingrained in me. I was parented that way. I think my mom has a huge impact on who I am to the, I give her pretty much all the flowers.
Starting point is 00:04:45 It's why it's easy for me to talk about myself. I don't think, on the record, I don't think I, every time you're like Gary Vier are the best. I'm like, Tamara and Sasha are the best. They're the best. They made me. I'm the product. V friends, when I build it,
Starting point is 00:04:58 I'll take those accolades. I built it. You know, but me? It's, so, Yeah, I think it's so deep, bro. I think whatever the monks and the Buddhist and like the deepest on anything, you know, like athletes, like how do you move like that? They've been doing it their whole.
Starting point is 00:05:16 I've been grateful my whole life. It's interesting that it's the gratitude. One thing that's really admirable about you is your ability to be so productive and work so hard. I'm curious for those that want to be successful, what's something that they should be willing to sacrifice that they don't? sacrifice um you know the cliche answers people think the answers go into like time with your friends and family it's real but that's not kind of like what naturally i felt when you said that i think i'm going to say something interesting i think if you're in your perfect pocket you're not sacrificing i actually think you're being selfish i think what people need to do is find their
Starting point is 00:05:56 selfish place what about for people though who want a balance in addition to let's say financial success. It depends on what financial success is and what balances. This is like why these are important combos. Like, real talk. Yeah. What's financial success? Do you write this minute, what do you personally believe financial successes to the average man and woman? How much do they make in a year?
Starting point is 00:06:21 I would say for the average person, probably got to be about 250 grand a year. And that would be enough to... What do you think yours is? For you right now at this point in your life, at this point. gosh, I think it's an ever-lasting treadmill. Of course it is. That's why I notice I'm asking you the question. For you personally, right this minute,
Starting point is 00:06:40 what is financial success in a year? A dollar amount? Yes, right now. At this point in your, like, right this second. Graham doesn't want to say this because if you feel like he'll get scrutinizing the By the way, by the way, before, by the way, that's fair. And I want everybody here to this. Whatever you say, it's not too big or too small,
Starting point is 00:06:56 this is where we need to give grace to each other, all of us. It's just your subjective feelings at this moment. Sure. There's nothing. If he says 14 million, what's going to happen in the comments? Like, he's a piece of shit because, like, the average American...
Starting point is 00:07:09 Detached from reality. That's not fair to him. That's where he's at right now. By the way, let me give you all the preview. He will go up and down, even though he has the capacity to make more. Things change.
Starting point is 00:07:21 I'm just asking you in this moment. Eventually? That'd be awesome. 10 million? Great. So to me, here's the question. Yeah. Next.
Starting point is 00:07:30 What do you think the work-life balance? is on, for you, balance on 10 million a year? It would probably be a constant 24 hour a day, seven day a week, thought struggle for me to just focus on one thing and do that nonstop. Do you want to do that? No. Okay, that's it.
Starting point is 00:07:48 Like, when you start breaking down these questions, like when you say 10, to me, the next question is like, why not 15? It just seems like an even round number. I appreciate it. I think that's right. The other question becomes, like, what is balance? Like, you're married? Yes.
Starting point is 00:08:03 Are you? No. Right. Let's just go there. That's perfect. That worked out super well for me. Shit's different. You remember not being married?
Starting point is 00:08:11 Yeah. Easier to put more into work? Sure. Real. Then child. Then parent sick. Then parent not sick. Then burnt out after a while of something and just like, it's not as fun as it was for six years.
Starting point is 00:08:23 Like, when I did Wine Library TV every day for five days a week, I loved it all the way until I didn't like it at all. You guys like this right now? I love it. I'll tell you, there's going to be a day where you don't, for real, that's okay. Sure.
Starting point is 00:08:38 That's just human. So, you know, to answer the question, brother, like, you know, how does one balance it by being the judge and jury
Starting point is 00:08:47 of themselves? Like, whose standard of work-life balance am I supposed to achieve to? Or you? Or you? Who's definition
Starting point is 00:08:58 of financial success? Am I supposed to what is it is it your 250k for the average or is it the american average of 60 70 80k 250K makes a lot of sense in san francisco in new york and l a 250k in rural middle of nowhere tennessee or a trillionaire what is your current work-life balance look like my normal monday is 830 to 10 p.m that's my normal now there's times when my son has basketball practice and 7.30 I'll go into that world, or Nicks are in the playoffs right now.
Starting point is 00:09:35 I'll go to a Nix game. But my normal right now is probably nine to nine, somewhere in a range of 12 hours a day. And when was the last time you felt burnt out? How did you overcome that? I define subjectively burnt out as sustained unhappiness doing the thing. And my definition of sustained
Starting point is 00:09:54 is probably a hundred days in a row. I've not had that. Here are my moments of change. In my late 20s or early 30s, I had spent working 150 hours a week building a huge business for my father and was getting paid nothing. In my late, from 22 to 28,
Starting point is 00:10:16 six years straight, 365 days a year. In my late 20s, I started to feel anxiety that I was in a bad spot because I had no money. And I was built a huge business and I had nothing to show for it. I was just getting married at the time and I was like, oh my God, I'm poor.
Starting point is 00:10:33 I was making $50,000 a year. So, and not that $50,000 is poor, but $50,000 when you actually work 150 hours a week is real bad. You know, it's different if you're working 40 hours and least you're getting the bowling team and the weekends and your kids, right? You're wage your hourly.
Starting point is 00:10:48 Yeah, exactly. So I was in a real tough spot. That went from like 28 to like 30 to a really interesting time for me and my dad. We had a lot of friction. I was reconciling my feelings. He was reconciling his. And it finally hit an inflection point
Starting point is 00:11:06 where I was like, I got to leave this business and start my own thing. And my brother was graduating college. I started this, VaynerMedia. So I would say, the last time I really felt burnt out
Starting point is 00:11:16 macro was the last years of wine library because I felt like the trade wasn't fair. And I don't blame my dad. Actually, it's immigrant business. He's like, you're going to inherit it. It's going to be yours. So it was like all those immigrants. Grinch. You know, the other time I felt burnt out was with Wine Library TV. The last 50 episodes,
Starting point is 00:11:34 I was like, I'm done with this. I've done this. It's five days a week, five years. I'm done. DailyVe put me on the map in a lot of ways for a lot of people. Yeah, that's what I remember. You know, even now when the guys want to film me, I'm like so used to not being filmed. It feels weird. Whereas for the first year after DailyVe, it felt weird to not be filmed. There's that. So projects. feel like burnt out, but I don't feel burnt out. I don't feel like soulless or sad. It sounds like though you feel burnt out when you've accomplished everything that you've set out for. Yeah, and I'll be honest with you. I really don't view it as burnt out. I view it as like
Starting point is 00:12:12 ready to move on. Okay. I think words have gotten weird. Like I think a lot of people use to like weaponize the word anxiety when they're inconvenienced. I think we've created words like imposter syndrome to make the word insecure. I think. So I really genuinely do not associate with burnout. I think there's been moments where I was done. Sure. To your point.
Starting point is 00:12:38 But I don't, like burnout to me seems like an, I define burnout as emotionally struggling. Yeah. I like how you break down what a word actually means. It reminds me of like Jordan Peterson or reminds me of like Alex Formose. You know who that is, I've got him on the podcast recently. He said that he doesn't like to use words like burnout. because he prefers to use words in observable reality. Yeah.
Starting point is 00:13:01 And that's what you did. You broke down burnout to be like, I consider it as sustained, you know, displeasure with something for a hundred days. I think words, I think that's interesting insight. I think words have been weaponized. Words have been. It's too ambiguous. It's subjective.
Starting point is 00:13:16 But if you break it down into something that's observable, then it actually is related. Speaking of words, a popular one lately is quiet quitting. Yeah. Do you feel like this is a way for people to support a healthy boundary? or is it something that people use as an excuse for just not working hard? Yeah, both. Or just like cheating the system. Like people will cheat the system if they can, if they don't respect or like the system.
Starting point is 00:13:41 Like I don't worry about people, Frile-Vainer that way, because I think we like them too much and do the right things. And I know people do, but it's not a sustained issue for us. But I think another company that doesn't give a fuck about their employees have it at scale, because what you put in is what you get out. So do you think it's a problem with the employer in those situations, not the employee? I do.
Starting point is 00:14:02 I'm going to say it again. We have 2,000-plus employees here at Vayner-X. There are definitely dozens and dozens that are doing all sorts of shit that I would not be happy about because we no longer work in a five-day, like you can, like, right? But I'm not crippled by it
Starting point is 00:14:14 because it's inconceivable that it's at scale because we're too productive as an organization and I just know what we do for our employees, which is we're not Mother Teresa, but we have humanity. I think if corporations, had more humanity, they would win. What's a way that you would recommend they incentivize their employees to work harder?
Starting point is 00:14:33 By reverse engineering them individually. The ride that steals the spotlight every time it hits the road, that's the Volkswagen TIG one. Its sleek exterior makes a first impression you can't ignore. Step inside to find available full leather seats and wood accents. Under the hood, the available 201 turbocharged horsepower engine gives it a fun to drive edge. The refined Tigwan, you deserve more style. Visit vw.ca to learn more. SUVW, German engineered for all.
Starting point is 00:15:07 Some employees want more money. Sure. Some people want a new title. Some people want more work-life balance. Some people want to work in a different department. We're in constant eye, and I don't like saying I, but I'm going to say, because I dictate this from the top, I, more than even my direct reports and their direct reports. And now, as I keep putting more pressure on this,
Starting point is 00:15:29 we do a pretty darn good job of being open for business for the other person, because the more we make it awesome, the more they'll stay, the more retention I have, the faster I think we can go. I think businesses like sports, I think speed matters.
Starting point is 00:15:42 And how do you do that at scale with so many employees? Effort. Effort. Like, it's just something I give a shit about. And for people, you know, like, you'll find this so interesting. It's an interest.
Starting point is 00:15:54 The reason I'm double-clicking is I want to bring value to the shit about. the audience and I felt I left it kind of high, but I'll tell you why I left it high and why I'm going to go low now. Go on. If you care about something, you will do it. The end. Like, the actual answer to your question is effort.
Starting point is 00:16:10 Sure. Underneath that, allocating time in my schedule for one-on-ones, using the people that have been here for a decade and deploying them on places I can't get to that I know needs humans. You know what I mean? Mm-hmm. Like, it takes up my mind time. this may actually
Starting point is 00:16:27 actually this is really cool you'll find this interesting because of what you guys do and I have a sense of how you're paying attention both of you know I've been less Gary Vied out the last 12 to 18 months
Starting point is 00:16:37 in the personal brand game there's other people that have pop like I've been operating this is actually me now deciding I'm going back into effort of Gary Vee so I guarantee people will feel me around more
Starting point is 00:16:50 and know more of me and feel like Gary V's everywhere more in 26th than in 24 and 25 because in 24 and 25, I operated VaynerX and V-Friends. Effort. Yeah. What do you think about potential overexposure?
Starting point is 00:17:04 Does that ever bother you in terms? It's not achievable. You don't think it's possible. Who's overexposed? I think it depends. I think if you have a story and you go on 30 podcasts, generally speaking, each performance of, you know, each unique podcast will start to dwindle because the story gets redundant, people have heard it enough times.
Starting point is 00:17:24 You're looking at it from the wrong angle. you're in the game of knowing what the is going on right now. To you, it'll become redundant. Right, but to the guest on the show, it's still new eyeballs. The overlaps are there, and by the way, here's how it's going to play out. Okay, by the way, back to me,
Starting point is 00:17:40 I'm going to be out and about. Okay, Gary Vee's showing up on all the same shit. Let me hear, I haven't heard, ironically, some people are like, I haven't heard, probably can talk about the same, but let me say, oh, some new shit. Then they go and listen to a week later, I'm on something else.
Starting point is 00:17:54 They're like, let me listen again. pretty similar to what he just did with coffee. You know, like, and then the third time I show up in the results of like the new podcast, they're like, I'm not going to listen. They're not, I'm not getting overexposed. They've gotten their fulfillment.
Starting point is 00:18:08 But every one of these shows has different audiences. Not to mention, and this will resonate for you guys because you had a journey of consuming my content, we also like the greatest hits from our favorite artists. Like Elton John, and the Rolling Stones and Billy Joel
Starting point is 00:18:27 are still playing the same. But there is something to be said about people or bands or brands who only make an appearance every now and then and it's such a big special occasion like my chemical romance taken 20 years off and then coming back once and that's like a big hit event.
Starting point is 00:18:44 Why are we so addicted to or? What about and? You're right. Yeah. And people don't get overexposed that have consistent awareness in Bill Brand. Listen, I've been one of the most prolific public figures in social media, which is the medium of dominance today,
Starting point is 00:19:01 an ungodly amount of people know me. I'm stunned every time I'm outside. A much bigger group does not. It's interesting from our perspective because I've started posting less, but the less I post now, the more views each video gets. Of course, because it's sitting there longer.
Starting point is 00:19:15 Correct, but it's also a bit more special when it's like once a week or once every other week there's a video. You're choosing ideology. I actually disagree with that. Your net awareness is down. You've increased your, your barrier to post a video.
Starting point is 00:19:28 Like it needs to be a more pressing event. It needs to be a bigger deal. And so for that, it probably raises the average. But by the way, you're allowed. And by the way, you may want less people to know but be impacted deeper. But by... Sure.
Starting point is 00:19:40 But people are like, Gary, get more views. I'm like, no shit. Like, but whatever, you know, gross views for the month. Sure. So, by the way, everyone's allowed. You're allowed to be Marlon Brando and you're allowed to be Arnold Schwarzenegger. Like, you know, like, or whoever's, that was the 80s of like being in every movie.
Starting point is 00:19:59 Like, like, I don't know how you're Kevin Hart. Yeah. You're allowed to be Kevin Hart and you're allowed to be, you know, a once in a blue moon. They're both, they both work. My answer is and, and, but I want everyone to hear this. Right now they're like, oh, yeah, I'm more that. I'm more like you, not like Gary. But then, but what about you're allowed to be both versions?
Starting point is 00:20:16 By the way, I'm just living through me being less content out there. Even though my less is like quite a bit. by the way, I may wake up in a year and get into the concept of one post a month and do that for a year. And then be like, that was awesome and be like that I'm back to volume at scale. The restrictions we put on ourselves is fascinating to me. So like for me, when I hear that, I'm like, that's awesome. Like, enjoy this chapter. And you'll make decisions if like this works for you or it doesn't.
Starting point is 00:20:46 And you're also allowed to change your strategy. Now, for people who are on that entrepreneurial journey, how do you, know or how do you dictate when to push through something versus when to quit and try something different. Now, one of the things that Gary Vaynerchuk really reinforced in this episode is that sometimes you just have to go for it. You have to stop overthinking things. And when it comes to starting a business, the first thing you have to do is take action. And that starts with making sure it's set up properly. One of the questions we get asked all the time is how do you actually start a business? Like, do I need an S-Corp? Do I need an LLC? And where do I even go to create one of those?
Starting point is 00:21:21 Well, I can honestly say I've personally used the sponsor of today's video Busy, and the process of creating a business couldn't have been any easier. Setting up my LLC took less than 10 minutes, which is just absolutely crazy, and it felt great knowing everything was being filed properly and professionally. Busy has helped over a million people start their businesses, and the entire process is super simple. There's no confusing paperwork, there's no legal jargon, you just fill out a short forum and they handle all the rest. Plus, they include your first year of a registered agent charge for free, which other companies charge up to $250 for. And the best part is that there are no hidden fees or surprise subscriptions. It's just what you see is what you pay. It's plain and simple.
Starting point is 00:21:57 If you're ready to finally start that business idea you've been sitting on, go to busy.com today. That's B-I-Z-E-E dot com today or click the link down below the description. Once again, get started today. Thank you so much to Busy for sponsoring this episode. How do you know or how do you dictate when to push through something versus when to quit and try something different? Only God knows.
Starting point is 00:22:19 The amount of people that quit a week before it was. all going to turn is actually quite high in the scheme of the last 100 years. The amount of people that right now continue to do something that is based in nothing but delusion is even higher. My answer to this question is, do you like it? Sure. And how long can you hold your breath? Those are my two questions to you.
Starting point is 00:22:44 If we were three brothers and we're just jamming on this for real, not on a podcast, I'd be like, do you like it? How long can you hold your breath? Sure. That's it. That's the answer to that question. It's interesting. So for this podcast, obviously, for any guests we have on the show, we do copious amounts of research.
Starting point is 00:22:59 And so I feel like I've listened to you for I don't even know how many tens of hours in the past, you know, a couple weeks. But I'm curious because you seem different now than in the previous things I've seen you on. Like you seem way more introspective, way more subjective, like you've been more meta. Do you know why? Why? Because your guy's energy is that. I'm a chameleon. I feel like you've been on some pretty relaxed podcast, though.
Starting point is 00:23:25 Like you did one recently with a veteran that I saw that I felt was pretty laid back. Yeah, I mean, you know, I would say that what I'm feeling right now while I'm doing this is I really respect your audience and I'm pushing myself to bring as much value as I can, which is what I do in every setting. Intuitively in a relaxed podcast, sometimes I think energy is the highest value. I'm going on my intuition on what I think could bring the most value. And I think, and I also, to your point, I think life is like day to day as well. Like, I'm also fresh. I don't know what podcasts you're talking about and like when they came out when they were filmed. But because I haven't been put on so many podcasts so often for so long lately, I do feel a little fresh.
Starting point is 00:24:11 And when I'm fresh, it takes me down new paths too. That's interesting. I think when it comes to social media too, I think people really value authenticity. Yeah. Do you feel like now authenticity is almost becoming like a strategy where people are really like over-emphasizing authenticity? I have good news. Like you can go back to interviews I did in 2007 on YouTube and that was the buzzword of 2007 social. Yeah.
Starting point is 00:24:32 I think authenticity's always worked. I think people try to force it all the time, which is the complete opposite of it. And I think there's the way to really judge authenticity is longevity. I think the people that try to fake authenticity do not have. very long place. How much is there out there that you choose publicly not to talk about? Because you're pretty open about quite a few things. And how do you dictate what you are public about versus what you're not?
Starting point is 00:25:04 My private life is something I don't talk about. I always thought that I was too important because I kind of had a sense early on that it was going to work. I just knew, you know, when you know? Yeah. I just knew. So I was like, let me be thoughtful about. this like if I get like actually this is like 2006 I'm like if I get actually
Starting point is 00:25:23 famous like what what is the worry about that it's like oh privacy is valuable plus actually by actually you know what that might even be that might not even be fully authentic I am inherently private which is wild right but like yeah I mean I think talking about your passions or ideas or business that feels like public domain but like my children or my relationships or I don't know like you know yeah so I talk about my parents a lot because it's a framework to like stuff, but it's not like I'm telling you like what's going on in their lives or like I'm not in reality TV mode. So that was conscious. Things like politics or religion or things that are a little spicier. I don't talk about them
Starting point is 00:26:03 because it's because I don't I don't I don't love to contribute from a place of opinion. I like to come from a place of observation. So if I talk about politics, my observation is that the opposite sides of every issue, weaponize fear to get people into a friend. and that's it. That's my observation. It's like uncomfortably boring. Do you recommend other influencers keep certain parts of their lives private as well? I think people have to reverse engineer their truth. You know, like I don't have real hunger for fame. If someone has intrinsic deep value and hunger for fame, giving the world your personal life is one of the clear paths. I don't really want to deploy my judgment on someone else's journey. Sure. So, no, I don't, I recommend
Starting point is 00:26:53 people being self-aware. What does some of the, I recommend, I recommend, I just said this earlier, and I saw you picking up on this. I also recommend people having the ability to change their mind. Like right now, if you're listening right now, I'm like, yeah, man, I am hoaring out my children too much, and I'm starting to see the negatives of that. Like, my four-year-old daughter was, like, stopped in a park by somebody the other day because I'm doing that. Well, you're allowed to change. People struggle with change. Like that, like this, a lot of the genre of this convoy right now, I want people to have the strength to change their mind. Because that really is liberating to allow you to do a lot of shit.
Starting point is 00:27:33 What do you think holds people back from change? Is it fear? Of course. Of judgment from other human beings. Insecurity is the poison that navigates our world. What are you insecure about? In my youth, I was insecure about girls rejecting me. Like, I was- Did you get rejected? something and no because back to not doing
Starting point is 00:27:52 like I didn't ask out a lot of girls in high school in college that I wanted to because I was fearful of the rejection in a world where like I was like pretty charismatic and had my game together in a way like like you know as you get older especially because I became public figure the amount of like when I first started happening the amount of girls that
Starting point is 00:28:08 reach out to me like why didn't you ask me out and like I could be grounded in the fact that I don't think they were saying that now because this was even happening like not the Gary B you know now like even when the wine thing happened which meant nothing to nobody it was just like reconnected thing like so that was a part of my life that I um that was very clear in fear I feared most basic adolescence things I feared to ride a bike I didn't want to skin my knee I feared swimming I didn't
Starting point is 00:28:33 want to drown I feared those two things very heavily but by compared like I was a late bloomer in a lot of ways that way but but what are you insecure about now not much um what am I insecure about now Like, like, and this will probably go into territory of things I don't want to share, but like, let me say it this way. I'll say it in a way that I feel comfortable because I want to answer it and not, not answer it. The number one thing I probably fear now is I want to be as good of a father as I possibly can. And so that's very top of my list. Like, am I achieving that? And I'm scared about things that I haven't been able to get to the place where I wanted to.
Starting point is 00:29:14 What do you think it could hold you back from that? Um, being able, the thing that I've always struggled with historically, it's a wild one. My greatest weakness, my kryptonite in a world where I was luck of the drug gifted with a ton of circumstances and a lot of other things and then put in a lot of work and feel very comfortable in that was I'm not candorous with people I love. Like my lack of candor, it blows people away like that doesn't make sense. I'll explain. I don't give a what you two think of me. I do not care what anyone who's listening cares. I care very deeply.
Starting point is 00:29:52 I care more of what Mike thinks about me than you guys and anybody listening. And he's an young employee in my life. And I care more about what Kalin, who's worked here for 13 years, feels, than Mike. But you start getting into my children and my parents. The more I love you, the more I care
Starting point is 00:30:08 about how you feel. And I was raised by a mother who was not candorous who had such gift of gab and charisma and personality too that she could just get to the result without making conflict got it i also was raised by a father who was ridiculous with conflict and looked for conflict at every point so i had two very opposite appearance and i was formed in a way where i viewed candor as creating fear for someone because i've always had leverage for most of my life i have been the financial and emotional leader of my life, meaning me and everybody around me. So when you have
Starting point is 00:30:48 leverage and you're deploying candor, there's a lot that comes with that. When you're telling an employee that, bro, you're not good at your job. My brain goes into, Mike walks out of here and starts to go to LinkedIn, starts to cry, starts to go do drugs, and I'm going to lose my job. I just created fear. I had to have a very tough chapter in my life about five to seven years ago when I realized this was my kryptonite. And what I was. actually doing was creating fear because people would have to get fired when you're running a company. I would have to break up with girls if I didn't like them anymore. And what people started to understand was they didn't know where they stood with me. And that became the ultimate fear.
Starting point is 00:31:25 Very humbling moment in my mid-40s. And how did you navigate that? And how do you break into just being open and honest with people without creating fear? All of our vulnerabilities are things we can't see. I'm really fortunate with self-awareness and paying attention, but I couldn't see the candor thing. Once it became obvious to me, both with my employees and some of my personal relationships, I was like, oh, and I'm talking like looking myself in mirror brushing my teeth and looking at my eyes and being like, dude, my inner dialogue is really cool. Like me and me are good. You know, I really just went there. I was like, dude, you suck at this man. Like, and this is going to ruin your life. Was there a specific moment that was like a wake-a-compan fan? You know, not to go in too far, but it was a of things going on at work, which I'm comfortable with, which was, I love my employees super heavy. There was just enough employees. And I knew why they were mad at me that were running around the world being like, all I care about is anyone who knows me to think I'm a decent man. Having employees that were running around the world being like, Gary Vee was like, this is
Starting point is 00:32:33 wrong. The only ones that were saying, Gary Vee, were people that were consistently underperforming, but I didn't have the ability to overcommunicate it and then would pull the rug from underneath them. It was black and white. On my subjective opinion. Maybe they were performing and I was wrong, but that's, you know, that's the judge and the jury when you own a business, right? Yeah. I was like, that sucks. I got to fix that. And then things in my personal life, which I'm less comfortable share, but ultimately I was like, look, I've got to fix this. And it's hard, bro. Like, you're in pretty good shape. I don't know if you've always been or not. I'm in better shape than I've been historically. Like, it's work. Yeah. Like, I was in Toronto for a board meeting last night. I landed last night at
Starting point is 00:33:12 midnight. I was in the gym at 6 a.m. this morning. In the gym, I landed at midnight. In the gym, not working out, having one-on-one basketball coach practice because my son's gotten so good of basketball. I think he's about to beat me one-on-one. And I'm so scared of that that I literally had one-on-one basketball practice this morning. And you have to put in the work to be able to be better. And so I had a, and I continue to practice candor right now, and I'm still a five out of ten, but that jump from one to five has closed a lot of wounds and vulnerabilities. Who do you go to for advice? The truth is no one, which is a great gift and a great weakness.
Starting point is 00:33:55 This episode is brought to you by Tell Us Online Security. Oh, tax season is the worst. You mean hack season? Sorry, what? Yeah, cybercriminals love tax forms. But I've got Tellus Online Security. It helps protect against identity theft and financial fraud, so I can stress less during tax season or any season.
Starting point is 00:34:16 Plans start at just $12 a month. Learn more at talus.com slash online security. No one can prevent all cybercrime or identity theft. Conditions apply. Amazon presents Jeff versus Taco Truck Salsa, whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk.
Starting point is 00:34:48 Habaniero? More like habanier, yes. Save the everyday with Amazon. What I do when I'm in a place of thought is go into more of a cocoon. I'm actually talking and invicing and jamming. If we were, like, if we were hung up, if we like knew each other, we'd have dinner, we'd have these kind of dinners. Different because we're a podcast, but it would be this. Yeah.
Starting point is 00:35:12 I'm always thinking. and philosophizing and strategizing and vulnerable and like I'm living and I'm taking it like it's almost like advice is happening all the time but when it's in the moment that you're asking where I'm like really thinking through something I weirdly do the reverse I think most people don't advise every day
Starting point is 00:35:29 and then when they have a problem go for advice on the reverse I'm like constantly like advising but then when something is really important I go into cocoon and I'm in my own and I think it through. How do people improve self-awareness? It seems like you were saying, the ability to be dynamic
Starting point is 00:35:49 and change your opinion, change your mind, change your beliefs is one of the best ways that you can improve your overall life. I think self-awareness is required for that. I think therapy is good. I think going to therapy
Starting point is 00:36:01 and having another human being who's professionally trained try to throw some things at you really is good. I think what I've done is I think there's a very big relationship between humility and self-awareness. So I have a very big thesis
Starting point is 00:36:19 that humans are not trickable. And then I have another thesis that humans are the most trickable. So let me break it down. My belief is that 99% of people are uncomfortably trickable and that's how the world works. What do you mean?
Starting point is 00:36:32 I think most people are so insecure, so short-term, so selfish that if you just feed them what they need, that you can basically manipulate them into anything you want to do. It's what politics does. It's what businesses do. It's like what life is.
Starting point is 00:36:46 I hate that. What I like is trying to win with the 1% that are the reverse. And those people are completely the reverse. They're completely not trickable. And I think when you understand that what I just said, or if you believe it,
Starting point is 00:37:01 and whether my percentages are right, maybe it's 80, 20, but like the concept, that the masses are in this one place and then there's a different group of people that you actually want to be friends with, that you actually want to know, that it's the actual thing.
Starting point is 00:37:21 That if you think that, you'll constantly be in a place of humility and self-analization, and you're humble, you're listening, and I think there's something there in a real way to what you're asking. I think surrounding yourself with the right type of people
Starting point is 00:37:36 has the potential to create a lot of self-awareness. And what would be the main, qualities of someone who is trickable versus non-trickable? Like, is it an intelligence thing? I believe it's a security thing. I think it's confidence versus insecurity. I have come to, I turned 50 in November, fun number, you know, like, how old are you guys? 26. I'm 35. Yeah. Like, even a, you know, you're a straight baby, but even at 35, right? At 35, you know, back to like my life, you think about 10, like, I think this will be very exciting for you. Sure. And I hope it's very exciting, more importantly, to the audience.
Starting point is 00:38:14 At 34, I made $67,000 for the year. Yeah. That's why I believe it. That's why you hear so much Gary B. about be patient. What did you make at 35? 35 was when I started doing this, and I just signed a book deal. So I got 100K for Crush It.
Starting point is 00:38:29 I made like probably 240. Do you think that you needed to have the actual accolades to play off of that confidence? Or did the confidence exist from the beginning to the end? Beginning to the end. DNA, parenting, circumstance. You never questioned your aptitude. You never questioned. In business, no. Like I said earlier, what's a child's childhood?
Starting point is 00:38:54 Does the opposite sex like you? That was a third of my whole life. So I had plenty insecurity there. Sports, right? I was good early on because I had crazy hand-eye coordination. I got worse as we got into middle school because speed, height, power, strength mattered. So that was off.
Starting point is 00:39:10 school, big one, right? Kids self-esteem in school, right? Good grades, smart, bad grades, dumb, especially if you're almost 50. You grew up in a different world. I'm 25 years ahead of you that way, 23 years ahead of you. Like, teachers told me I was an idiot
Starting point is 00:39:25 that I was going to be a loser. Like, these are grown-ups telling you to your face. You're going to be a loser. So I had plenty of things that could be insecurities. I just had the most important things right. One, I had a mother who parented me in a way that made me believe in myself. But she didn't do what modern parents are doing, which is create a delusion. She said, you're a good dude.
Starting point is 00:39:51 You've got strengths. But when I had shortcomings, I had ramifications, I had consequences. How do you try to instill those same qualities in your children? By doing that, by telling them the truth. By cheering for things that are good, like are they nice people? are they not entitled but I can't do one of the most important parts environment
Starting point is 00:40:11 I did grow up in lower middle class neighborhoods in Jersey they are growing up very wealthy how do you think that's going to change their perspective or the fear that they can't live up to what you've accomplished that part I feel good about
Starting point is 00:40:26 because I create almost no they may have their own version but one of the great mistakes a parent that is successful makes is ask their child to live up to their I do not have the problem is there's too many people that are successful that are actually insecure. So then they ask their children to do things because they care what other people think about their children's accomplishments.
Starting point is 00:40:45 On the record, on this podcast, I do not give a f*** about what people think about what my children do for a living. So my children will have the luxury of not having a father that wants them to do what? Live up to my legacy? Me, I'm their dad. I just want them to be happy the way I'm happy. And whether they're entrepreneurs like me and what makes them. happy is to build mazeltoff if they if what makes them happy is to give away all the money i made because that somehow makes them feel better for being rich kids and that's what they see the world as
Starting point is 00:41:15 as long as they're happy not that that's some sort of poisonous stuff thing like i just am very focused on do they enjoy their life are they productive but like environment so can't be fake how close is happiness linked to being productive because we had grant cardone on about a year ago and with his daughter in the room he said he doesn't want her to be happy happy. He wants her to be productive. And if she's productive, by default, she's going to be happy. Yeah. Look, I think every parent is allowed to see the world how they want. I'm also a buyer of productivity, but productive is defined by different metrics. What is productive? Is productive making a a million dollars in her? 10? 100? Is productivity knowing that you were born into luxury,
Starting point is 00:42:01 and thus you give your life's work to give back to humanity? And everything in between, I don't know. But yes, I do not think waking up in the morning I have nothing to do leads to anything but bad. Right. But what one defines as productive, I think, is different for every human. Yeah. For example, I have a lot of ways to maximize for a lot more wealth than I have.
Starting point is 00:42:26 That's just not where I'm at. I feel like I'm being more productive by leaving good deposits by spending a lot of time on Gary Vee. And now Vee friends, my Pokemon Sesame Street thing, feels like I'm going to be able to do both. I can be selfish and selfless. I can build one of the biggest intellectual properties of all time, which is very, very valuable.
Starting point is 00:42:44 But I also can get these characters so popular that I can start getting to kids younger and instilling good virtues into them. What's more productive? Yeah. My income statement this year or the impact I made on alpha dudes not being complete dick faces, what's more productive?
Starting point is 00:43:01 How much money I made? Or the fact that I've gained muscle mass and that injury I got in my dad's liquor store with my left glute now that I've been able to actually get my mind muscle right and I'm fixing it and I have better life quality. Who decides productivity? Yeah. If you make $43 million a year, but your human behaviors of alcohol and eating and gluttony and all this stuff leads to you dying two years later, were you productive in the 43rd year, where you made all that money? Or because you're not productive at 45 because you're dead. So I think the definition of, but I agree with the macro thesis.
Starting point is 00:43:36 I do believe in productivity. I think who gets to define productivity? My answer is you get to define it and then you get to change your mind. If you want to go from 20 to 30 and eat Doritos all day and build an empire, good. And then 30 to 40 is pure love and enjoying those. Knock yourself out. But don't do it for someone else. And don't do it for the cheering.
Starting point is 00:43:59 Because if you're doing it for the cheering, when they're booing, you're, dead. Now before we go into that, running a website sounds like it should be simple. Until you start dealing with slow load times, random crashes, and security issues that seem to come out of nowhere, hosting is one of those things that should just work, but it somehow doesn't. That is where our sponsor, Kinsta comes in. If you're using WordPress and want hosting that keeps your site running fast and secure, Kinsta handles all of it so that you don't have to stress. Like speed and uptime aren't just nice to have. They're essential. A slower unresponsive site ruins SEO and drives away visitors. That's why Kinsta's 37 global data centers help ensure that your
Starting point is 00:44:38 site loads quickly and stays online even during traffic spikes. And when it comes to security, you need to know your site is locked down. With Kinsta, you're backed by enterprise level protection, so you don't have to worry about hackers or downtime wrecking your business. Their dashboard also makes a huge difference. It's modern, intuitive, and easy to navigate. Unlike the outdated, clunky versions we're doing even the simplest task feels a rocket science. And maybe most importantly, if something goes wrong, KINSA has real people able to help 24-7. There's no frustrating AI bots,
Starting point is 00:45:10 just knowledgeable WordPress pros who actually solve the problem. So if you're tired of hosting headaches and want something reliable, try KINSTA. Your first month is free and they'll even migrate your site for you. All you have to do to get started is go to kinsta.com slash I-C-H. Again, that's K-I-N-S-T-A- dot com slash I-C-H with the link also down below in the description. Thank you so much, Kinsta for sponsoring this episode. Fun story, but when Jack and I started the Ice Coffee Hour, we had to figure out everything ourselves, from guest selection, editing, social media strategies, you name it, every day had a new set of challenges.
Starting point is 00:45:46 That's why if you're starting a business or you run a business, you know exactly what I'm talking about, and that's why today's sponsor is so relevant, Shopify. Shopify is basically your all-in-one business partner, and they power millions of businesses worldwide from major brands like Mattel and Jimshark to entrepreneurs just getting started. Fun fact, if you've ever shopped online in the U.S., there's a really good chance it was through Shopify because they power about 10% of all-American e-commerce. What's great about Shopify is that they offer you a complete design studio with hundreds of ready-to-use templates to build a beautiful online store that perfectly matches your brand.
Starting point is 00:46:18 And even better, there's no coding required. Their AI tools also help you write to product descriptions or enhance your product photos. Shopify also makes marketing easy with simple email and social campaigns to reach customers wherever they're scrolling. Plus, they handle literally everything from inventory to shipping to returns, basically all of the complicated stuff you don't want to deal with. If you're ready to sell, you're ready for Shopify. Turn your big business idea into... So sign up for a $1 per month trial at Shopify.com slash ICH. We have a link down below in the description.
Starting point is 00:46:48 It goes to Shopify.com slash ICH. It's a $1 per month trial. Change your life with just $1. Thank you so much to Shopify for sponsoring this episode. One of the things I really admired about you is that you've been able to almost see and predict the future of what's going to be happening when it comes to social media. And I remember you saying in like 2019 or 2018 about TikTok.
Starting point is 00:47:08 Yes. And I remember starting to post on TikTok because of what you were saying back in like 2018 or 2019, I think, my first TikTok. What are you seeing now as the future landscape for business or for marketing for getting yourself out there. I know you've mentioned TikTok shop, live shops. Yeah, I love shop. I'm obsessed with live shopping.
Starting point is 00:47:26 If you're listening right now and you sell stuff, you need to go to whatnot and TikTok shop and start selling ASAP. The QVCification of social media is here in the West. It's been going on in China for 10 years. Do it. Do it. The acceleration of organic is also on my mind. I could not speak
Starting point is 00:47:50 speak more to my belief of non-over exposure, volume creative, for relevance for different consumers. For example, you have Gary Vion now. Your clip with me and you on your social, if the next post is you with a female entrepreneur in her 80s, that's going to hit different audiences. Different subjects we're going to talk about in this podcast. So relevance at scale across all seven platforms, Facebook proper.
Starting point is 00:48:15 I'm obsessed. If you want to go very nerdy, are you guys posting a lot on Facebook regular? We've done it in the past. So that was the perfect answer. You guys are about to be happy with Gary V again. Sure. You're going to walk the fuck out of here, look me in the face and really understand this. This podcast will explode if you get serious about posting multiple times a day on Facebook.
Starting point is 00:48:36 Organic. Facebook organic is on fire. Are you talking clips, like four to 12 minute clips? Are you talking about shorts? Yep. Vertical. Yes. I'll be honest with what happened to our Facebook was that it got completely demonetized.
Starting point is 00:48:49 And it's been shut down basically for a year and a half because they deemed it as reused content, even though it was our original content and reaching anybody at face. Their support is impossible. Start another page. Oh, we had 200,000 something, 300,000 followers on it. Who gives a fuck?
Starting point is 00:49:03 Okay. That would be like saying, I had $200,000. I went to Atlantic City. I lost all the money, so I'm not going to make more money. We did that. We did this with our page, but they shut that one, the new one down too. For reused content.
Starting point is 00:49:14 It was something on our page. I don't want to go too much and do it. We don't have to waste time on... Yeah, we don't have to waste... This is actually going to be valuable to a lot of people. Okay, cool. Start a brand new one with a separate email because maybe it was some technicality.
Starting point is 00:49:27 If that could shut down, then it may be something bigger, but... Just because you had 200,000... First of all, followers don't matter anymore. You know that, right? Yeah. Do you? Yeah. Like, literally...
Starting point is 00:49:37 I think they matter a little bit. They do. You're right. But not as much as they did. Back in the day, it was... Oh, yeah, true. By the way, and it is way to being to a place where it's completely not going to matter. We are fully no longer in social media.
Starting point is 00:49:49 We are fully in interest media. We're fully in interest media. Social media, the word social, who you hang out with, who you follow. Like, we don't see that. Now, I actually think all the social networks should create two feeds. 100% guaranteed view rates from who you care about.
Starting point is 00:50:06 Maybe limiting that. There was a great app that I was an investor in called Path years ago that was made by Dave Moran, a great entrepreneur, who was an early Facebook employee. His app was called Path. He basically made Instagram,
Starting point is 00:50:18 He made Instagram before Instagram where it came out the same time, I don't recall, but you could only have 140 or 120 or 150. I don't remember, it was based on a law of like how many relationships can a human have. I don't remember the name, but you could only have 150 followers.
Starting point is 00:50:31 It was awesome, right? Because you would only follow who you really want to follow. I think if Facebook implemented on Instagram and Facebook and if TikTok implemented, one feed that is 100 people max, but you see every post from them, And the other one fully interest,
Starting point is 00:50:50 fully interest, that that's the killer app. That's what I would build right now. Hmm. Another thing that a lot of... Virtual influencers, to answer your question. I think the rise of virtual influencers is going to be one of the biggest things over the next five years. I think you guys should create humans
Starting point is 00:51:04 that promote your shit. Graham and I? I don't think that's possible with two men. No, I understand that part, the old way. I think Graham and you should hire a company and actually make your third host a female who's not a real person who's involved in your content,
Starting point is 00:51:20 promoting your show, selling your product. I think every human is going to be in the IP business. In 2006-7, I predicted that everybody would be in social media, and I got really laughed at because it was like nobody was on it,
Starting point is 00:51:32 and everybody thought it was stupid, like, who cares if you're walking the dog? Like, Twitter used to get shit on. Like, why would you tweet, like, you're eating pizza? Who gives a... You understand, you're young and you were too young for this.
Starting point is 00:51:42 Like, the concept of sharing your thoughts was, like, not acceptable. That was relegated for people, on TV in certain programs. This is a new phenomenon, the fact that everybody thinks like, I'm out there. I believe every person's in the intellectual property business. I believe that within a decade, many people, millions of people will own virtual people and monetize them the way that Disney monetizes Mickey Mouse.
Starting point is 00:52:12 So I've seen some of these with like fake only fans, where they've just created an avatar. That's right. And if you look at only fans and, you know, you know, You know, the sex industry, always porn only, they're always, and obviously only fans is now broading out, but like, they're always ahead. Yes. If you've seen that, you probably also know that a year ago, those girls predominantly looked really fake.
Starting point is 00:52:35 I'm going to say something to you right now. You have consumed a piece of content on Instagram that is an AI person and your eyes and brain do not know. Oh, 100%. Yeah. Already. Yeah. Now, you're still consuming a lot in there that is clearly fake, a lot better than it
Starting point is 00:52:49 a year ago, and in three years, not one human's going to know the favorites. I believe it. I saw on Twitter there's a whole threat about this guy making $10,000 a month in profit from an AI character that he made that he's posting on Instagram and doing brand deals with this whole character. That's right. That's at scale already and hasn't even started. On the topic of AI, what are your top three most insane AI predictions? That your grandkids will marry an AI human. Local news is in decline across Canada, and this is bad news for all of them. us. With less local news, noise, rumors, and misinformation fill the void. And it gets harder to
Starting point is 00:53:27 separate truth from fiction. That's why CBC News is putting more journalists in more places across Canada, reporting on the ground from where you live, telling the stories that matter to all of us. Because local news is big news. Choose news, not noise. CBC News. What's your conviction level on that? 100%. They're going to marry an AI. grandchild is going to marry an AI human. So this is what we've been talking about. I think people are going to have relationships,
Starting point is 00:53:59 fully AI, boyfriend, girlfriends. I think it's going to be indistinguishable. You mean Megan Fox, right? The thing, like from that movie you saw that? No. The AI robot. I tell you what she or her or whatever it is? Not that one.
Starting point is 00:54:10 There was a Megan Fox one that just came out. Nonetheless, not all the same. I believe a robot that is fully AI will marry a human and vice versa for real in your lifetime. at scale. And when you say an AI, does that mean like a physical body of a robot? So you're saying that the bodies will get so good
Starting point is 00:54:29 that it will look like you and, like I could... I don't know if you know this, but people have sex with sex dolls. What? Jack does. That explains what that thing is in your closet, Jack. And obviously, like, that is like super taboo and it's 2025.
Starting point is 00:54:46 And I'm not educated on it, though I don't, like, I don't judge anyone who does, but my intuition is that in 20 years because the AI can power the robot and because of where we're going and what's going on, that that's fully. See, I've said the same thing because certain AIs, people are getting really attached to them
Starting point is 00:55:05 just like typing back and forth. What do you think online dating is? That's the same thing. You know that, right? But I'm thinking... No, no, people fall in love on text. Like, people on Tinder or Raya after three hours of texting back and forth
Starting point is 00:55:19 fall in love. Then the physical part happens. So what is this going to do to society if we're all just with little robots? The same thing that society looks like right now to a caveman. If we dug up a caveman. But do you think this is just population collapse
Starting point is 00:55:35 that people are not going to reproduce? Maybe. But probably not fully. Because everyone thinks an or just because I'm a robot doesn't mean I'm not willing to f*** a human. So you think that it's not interesting. But if it's indistinguishable.
Starting point is 00:55:49 Exclusive relationships. What? You think it will be non-exclusive relationships. Actually, you know, it's funny. I've thought about this. I actually think AI robots may save marriages. Like, I've been thinking about that a lot. Which is like, does a couple introduce, just like real couples introduce swinging and another partner now, is it even better to introduce an AI robot that may help whatever sexual or emotional things are going on in that relationship to become an offsetting contributor to a matter.
Starting point is 00:56:18 One could argue, this was going to be my second one. that AI will be the reason marriage increases longevity and decreases divorce. I would almost argue that it would be the reason why people just wouldn't get married, because you would just have this AI. But it might be both. Both can exist in that scenario. I feel like the word of the day is and not a word. Sure.
Starting point is 00:56:42 I would tell you that, you know, as people continue to dissect everybody, I have a feeling people will, like, I'm starting to learn. I figured out, and I'm sure people that will, are, for whatever weird reason, interested in dissecting me. Yes, and versus or is foundationally to why I'm happy and successful. Foundational. I actually can't see the word. I can't see the world in any other way. It's always and.
Starting point is 00:57:08 Everything to me is maybe. Yes and no are both vulnerabilities. You know that, right? Right. I mean, things are going to be absolutes. Yes and no are vulnerabilities. So if you start with something with an immediate yes or immediate no, there's vulnerabilities. I hate no, because it's defensive.
Starting point is 00:57:21 citizen. I kind of weirdly love yes, because it's optimism, but a lot of times it's delusional. Maybe it's a great place to start everything. I just think this is going to lead to complete population collapse, that people are going to be more isolated than ever because they'll have an AI person that they could constantly
Starting point is 00:57:37 be around that's going to be perfect for them. What if we're the most isolated now and AI actually starts a decrease of isolation because you fully feel emotionally all the way there? Sure. But I think in terms of population collapse, I think the government's going to have to come in
Starting point is 00:57:52 and really incentivize people to... But you say that because it's already happened. Well, I think they have to offer bonuses for people to have children. You're too smart. You already know that's true. That's already happened. That's what Korea's offering right now.
Starting point is 00:58:03 But to an extreme, here in the United States. What are we protected from everything else? Of course, that's what's going to happen. Governments are going to be fighting for people. Do you understand what's about to happen? Right. Governments are going to be paying. I'm going to get offered
Starting point is 00:58:16 ungodly amounts of money to live somewhere else. You know that, right? governments are fighting with each other for talent. So what good will a human be, though, when we have AI that's better? Well, I don't know if it'll be better. It'll be different. It's, again, an and state. Like, I don't know if it's going to be better.
Starting point is 00:58:39 But, like, a human will, like, our brains are pretty intense, bro. You know that, right? Like, our brains are legit. Like, we're going to do other shit. Like, when the tractor was invented, Everyone's like, what are people going to do? We all work on farms. We figured it out.
Starting point is 00:58:56 You don't think this would be demotivating for people who could just plug into something, zone out or be with an AI, avatar or whatever, and to be perfectly content sitting in the room all day. I think most people are doing that now in a different form. But to an extreme, but even more people. Like, if someone's having an average life
Starting point is 00:59:12 going to a 9 to 5, but they could stay home and just be with this avatar, plug into this system that keeps them perfect. Let's just play it out. Why is that bad? I'm like I'm not I haven't thought it through I'm actually just like framing up the banter I would say that a large portion of society
Starting point is 00:59:29 would be isolated in that regard and you'll have a few select people who don't want to go in that direction running the system I think you're looking at way too surface level let's bring it up isolated if you're not feeling isolated this was the argument of online dating
Starting point is 00:59:45 you're basically just doing a more mature argument of online dating of why online dating was creepy and weird and not going to work The counter to that, those that you do have such a high percentage of people now where it's like 30 not leaving their parents, not meeting people, not doing anything, sure. Hey, what the, bro, my argument, you're actually, you're actually countering your argument. You know that, right? How so?
Starting point is 01:00:08 AI's not here that we're talking about. Yeah, but we're going in that direction. No, no, no, no, no. When it's here, now it's like even more. No, no, no, no. Sure. I'm arguing that this might solve the problem we're in right now. Graham, I think, is trying to say that it might exacerbate it.
Starting point is 01:00:24 He might be right. Yeah, I don't think it's to solve a problem. I think it's just going to make it worse. I think you're a pessimist. Okay. And, and maybe practical. And maybe cautious. And maybe not delusional.
Starting point is 01:00:40 Let me say this, though. Humans are the most underestimated, underrated, underrated brand and entity in the world. Let me give you an example. Let's say this interesting conversation was in 1950, and we were talking about the atomic bomb. Just invented, just dropped, and now we know Russia has one too. I have a funny feeling if I sat here and said, it will not be used for the next 70 years that you would have taken the counter. Humans are underestimated, bro.
Starting point is 01:01:11 Okay, when I sell my business, I want the best tax and investment advice. I want to help my kids, and I want to give back to the community. Ooh, then it's the vacation of a lifetime. I wonder if my out of office has a forever setting. An IG Private Wealth Advisor creates the clarity you need with plans that harmonize your business, your family, and your dreams. Get financial advice that puts you at the center. Find your advisor at IG Private Wealth.com.
Starting point is 01:01:42 That's what everyone who's listening, I'm telling you right now, humans are underestimated. This AI is big. This last 10 minutes was super fun and, like, fun banter. We're all trying to think it through. I would say underestimating the human is a mistake. And I would say that for all the people like, what are you talking about, Gary Vee?
Starting point is 01:01:59 It's now. I would say that you don't understand history. It is not now. You believe it's not shit now because all of you've gotten sucked into listening to dumb shit. What do you think are the main things that are holding people back right now? And if they could make these adaptations,
Starting point is 01:02:13 they'd be able to unlock their full potential. You seem like a very... Oh, I have a very good thought of this. Sure. Number one, two, three, four, and five is the utter lack of accountability. What's going on right now, brother, has nothing to do with anything other than we've been over-coddled for 30 years.
Starting point is 01:02:31 The end. You can do anything once you decide it's your fault. If you think it's your mommy and daddy's fault, that's what takes up the oxygen. You just spend all your time telling everybody about your mommy and daddy. If you think it's Trump or Biden or Putin or China, that's what you spend your fucking time talking about. everybody has become remarkable at pointing fingers.
Starting point is 01:02:56 It has become a global pandemic. Why is that? Over-coddling. Lack of accountability. Where do you think that started? Over-correction to a lot of parents that got under-loved and over-corrected too far, and we lost our way. So you think the pendulum is swinging back to accountability? No, that is my great hope.
Starting point is 01:03:18 Okay. No, I do not feel like we're there right now, unfortunately. I feel like we're still in the very heavy midst of, I mean, we find so many things to blame on. Do you know that nobody, do you know that I didn't even know I was in Gen X my whole life? We didn't talk about generations. Like, do you have many hours?
Starting point is 01:03:35 Gen Z talks about boomers? It's become a meme now, though. It's, we're just so, yeah. Is that creating just cages for ourselves? Yes. Thinking that we have to subscribe to a certain thing? Of course. But most of all, the ultimate cage is when you think somebody else
Starting point is 01:03:51 and control of your life, you're dead. But you know what? But people get rewarded for that online. And I feel like that's a slippery slope, because when people post about themselves to being a victim, they get so much support and so much sympathy online. It feels good to post something.
Starting point is 01:04:05 You've, yes-ish. You've lived through these last three years. The pendulum's swinging. They also get a ton of hate. I feel like it's not balanced, though, in terms of the hate to love. I feel like it's getting balanced. I feel like you're right three, four years ago,
Starting point is 01:04:20 but I think she's changing. I think it depends on the person in their audience. Of course. Like mostly. Like if you have like a girl that's crying like on a camera and her audience is like 95% women. Like all of the comments. But if it's a guy that's like opening up about something. I get it.
Starting point is 01:04:35 But let's talk about this. That goes back to the point of how we got here. That girl didn't wake up at 23 looking for unlimited sympathy. She's yearning for how she was parented. She wants to be coddled. That guy wants to be coddled. We want to blame his fault, your fault, that fault, this fault, that generation's fault, that politician's fault, that government's fault, fuck California, New York, Trump, Biden, Florida, Texas,
Starting point is 01:05:03 her. Like, everybody, like, where's this? Real quick, where's this? When somebody's upset today, where is I suck? And that's not the same as I suck. Let's go into depression. I'm talking about I'm accountable and capable. I don't like America.
Starting point is 01:05:24 I can move to Costa Rica. I don't like my boss. I can quit. Oh, but Gary, I have a mortgage. Get out of it. You can do that. You know that, right? But that's also purposely
Starting point is 01:05:36 and consciously subscribing to mild delusion. Because there are certain things that happen to certain people that is not their fault. So is it important? By the way, people, somebody just died of a stroke.
Starting point is 01:05:49 It's not his fault. So it's important to delineate what I'm trying to get at between fault and responsibility. No, no. I don't care about the semantics. To your point, fair. But let's go to where I'm trying to go. Which is, okay, something happened to you. You don't have a lot of money saved up.
Starting point is 01:06:08 A rock bounced on the highway and smattered your windshield. And now you have to fix it. That, you know, I guess you could say I should have left my house earlier or later and the rock wouldn't be there. not the ridiculousness I'm looking forward to it. I'm asking like, what do you do about it now? Like, everything is about what you do about it. Could that person go on Craigslist and pick up on the free listings and sell it at the flea market this Saturday and make $320?20. They could. They could. They don't have to. Could that person ring the doorbell of his neighbor and say, hey, you've always talked about my garden being awesome, your garden. I'd like to do your garden for
Starting point is 01:06:49 the next four months, but I want 300 bucks for it because my windshield just broke. Would you like to do that? They could. Like, like, it happens all the time. How you react to shit. All that life is, all life is happening all the time. There is nothing else. The only thing that happens in life is happening all the time. What I'm interested in is, what do you do about it? Is your life perfect? I think I have a pretty good life. Guess what? Bad news, something's going to happen. That's life. You're not. You're not. You're not. You're going to be the one that goes through life without pain or struggle or micro issues. When you answer like that, here's where I go. That's awesome. That made my heart smile. Now what I want to say to you if you were my younger brother is, bro, do not complain one day
Starting point is 01:07:41 if that's your truth. Not one complaint out of your mouth. Because in the macro, so good. You're one of the few people on earth that gets to say that. Two, be mentally prepared and let's start thinking about that for when it doesn't. Because a lot of people, that are only accustomed to being good or get addicted to being good, when they get caught but bad, don't have the backbone to take the punch in the face. And that's when the shit starts to get bad, right?
Starting point is 01:08:05 Those are the things I like to start thinking about. So if you could say one thing that would make the biggest splash, the people listening right now, that think that they don't have control over their own life, or that they have found themselves disagreeing or subconsciously they're disagreeing, they just don't consciously know it. What could you say to make the biggest splash,
Starting point is 01:08:21 the biggest impact, to wake them up? There's so many different places I go. a part of me goes into a really deep, tough love place of like, cool, you. I don't give a shit. Look what the fuck do you want for me? Like, I'm desperately trying to tell you in life, you find what you're looking for. And if you're looking for good, it's good. And if you're looking for bad, it's bad.
Starting point is 01:08:42 And what do you want for me? Human sitting over here, like, I don't need to convince you. You want to have a shit life. You have a shit life. There's that part. Then there's the compassionate part, which is like, bro, please. Like, you have one life. The math around having a life is $400 trillion to one.
Starting point is 01:08:59 You won already. You actually won. No matter how alcoholic abusive father, sexual abuse, like, where do you want to go? Third World Country. Like, where do you want to go? You still can actually, like, you still have a shot.
Starting point is 01:09:13 You could have not been born. Like, you have a shot. They have a shot. You know, the sports fan, how many times do you want to watch a game? Look what the Pacers did to the bucks the other. The game was over, but then wasn't. Like, you could suck in the,
Starting point is 01:09:26 life you can be 53 right now and be a loser and dominate from 60 to 80 enjoy it you could like it's never over like i don't know there's a lot of versions to your question i don't know which one's gonna work for someone that's why i use them all i've got nothing but compassion to hard like i'm throwing out why do you think i make so much content i'm desperate out here to make everybody understand please for the love of god because deep down what do you want from all of us i don't judge you But I can't change you either. Yeah, that felt good. I've never said that.
Starting point is 01:10:00 That's me. I don't judge you. I really don't, because I know people have different circumstances, luck in the draw, all that stuff. But I can't change you. You have to change you. You're way more impressive than I, and I'm not just saying that. I'm not just saying that, and I don't say that usually,
Starting point is 01:10:18 almost ever on the podcast. But I had high expectations. And first of all, this entire unit, whatever you call it, this floor is incredible. Oh, my God. But also, you're way sharper and just, maybe it's because you took that break, but I don't know. I don't think so. I think we talk about this a lot.
Starting point is 01:10:32 Like, I sandbag it a little bit publicly in hindsight. Like, what am I going to say? I'm smart. I'm sharp. Like, I'm obsessed with value for the audience. But to your point, like, this is nothing. You should, like, you live here for a month. You be like, holy shit.
Starting point is 01:10:48 Like, I'm, don't forget, I did it and then talked about it and continue to do it. So thank you for that. That means a lot to me. And again, the reason I like dealing with my compliments is, again, that just my mom's 70th birthday is this weekend. Like, I can't wait to tell her what you just said because it's going to make her happy because I'm her product. Shout out Gary's mom. Yeah. Tamarvi. Okay.
Starting point is 01:11:13 So we got some rapid fire questions. What's something you hate that everyone else seems to love? This could be anything. Complaining. Okay. That's a good answer. Dialed answer. If you could have a 30-minute conversation with any entrepreneur from history, who would you pick?
Starting point is 01:11:28 That's a great question. Who would I pick? I would pick Walt Disney. You get $10 million tax-free today, but you can't invest it or use it for business. You just have to spend it on fun. What do you buy? No, no, that's cool. I love that question.
Starting point is 01:11:48 $10 million for fun or do. I would probably court side MBA like real sports is going to be way up there I do like restaurants so I'd probably like and wine so I'd probably go super hardcore on it's less about going to like travel
Starting point is 01:12:05 it would be travel for purpose around food so it's a very ridiculous meals fun I mean I would give away I would love the feeling of giving away loads of cash at scale
Starting point is 01:12:21 in like fun environments, not like the stuff we see like the influencers do, more like, I would go to like Peru and give somebody really like $30,000 where that's like $4 trillion. So some of that stuff would be really enjoyable with the cash. Okay.
Starting point is 01:12:35 What's one guilty pleasure you have that would surprise people? That would surprise. Most of my silly stuff I've shared a lot. Guilty pressure for that surprise. I'm not a very big guilty pleasure person. Like I have an incredible, like it's funny,
Starting point is 01:12:49 my fiance Mona is such a clean, needer, but I think people know that I'm willing to, like, eat 13 Snickers bars if I have to. Snickers are great, though. Watch him a call it, I'm obsessed with what. I got one. But it's not a surprise, which is why I'm probably I'm obsessed with cereal.
Starting point is 01:13:05 But weird ones, like I'm huge on Captain Crunch. Captain Crunch is the best. Mr. Beatt should have a cereal. Captain Crunch is the best cereal. But the other favorite cereal I have is grape nuts, which is completely different. Never heard of that. Yeah. Look, I'll check it out. Would you rather own the New York Jets but never see them win a Super Bowl
Starting point is 01:13:20 or see them win a Super Bowl? but never get to own them. And not even close, by the way. Chasing the Jets is my great love. Actually owning them I'm neutral about. Winning a Super Bowl is everything to me. Winning and not owning. Why do you do this?
Starting point is 01:13:35 Because my mom knitted me a jersey, a Jets jersey, when we're really poor with the number five on it. When all my friends in the neighborhood had a jersey and I asked for one, but we couldn't buy one because we didn't have that kind of money. 25 bucks on a jersey was not in the cards. So at night while we were sleeping, My mom knitted me a jersey.
Starting point is 01:13:53 It's the pinned Instagram that I have that if you go on my Instagram, it's pinned to the top why I want to actually buy the Jets. It has a lot to do with why I want to buy them. And every time I take a photo, I just want to pay an homage to my mom. Cool. Thank you so much for going on the podcast. This was incredible. Thank you to everyone.
Starting point is 01:14:11 We'll like to all your info. Hopefully this makes a change. And if you don't need it, congratulations. We all need it. Me included. Sorry. Investing, trading. That isn't a personality.
Starting point is 01:14:32 You don't need the voice. You don't need the jargon. You don't need the podcast. You already know how to trade. You've done it your whole life. And TD Easy Trade taps into that instinct so you can build something real. No minimums, no monthly fees, 24-hour support, no investor personality required. Because you are made to trade.
Starting point is 01:14:53 And TD Easy Trade is made to help. Download it now.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.