The Iced Coffee Hour - Why ALL Content Houses Fail: Jealousy, Greed, Bankruptcy

Episode Date: September 2, 2023

Start creating high-quality content easily with Streamyard: https://clickurl.ca/ICH-StreamYard Thomas Petrou: https://youtube.com/@PetrouTV?si=Rk9j... NEW: Join us at http://www.icedcoffeehour.club ...for premium content - Enjoy! Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan https://www.instagram.com/alex_nava_p... Official Clips Channel: / @theicedcoffeehourclips For sponsorships or business inquiries reach out to: tmatsradio@gmail.com GET YOUR FREE STOCK WORTH UP TO $1000 WITH OUR SPONSOR PUBLIC - USE CODE GRAHAM: http://www.public.com/graham TIMESTAMPS: 01:34 - Thomas' First Business 06:50 - Losing Half His Hand 10:54 - Alcohol Needs More Social Stigma 14:39 - How Daily Vlogs Transformed His Career 20:28 - How The "Hype House" Started 23:00 - Why Thomas Chose TikTok 28:50 - Rent At The Hype House 33:09 - Losing $50k A Month From Hype House 39:38 - Why Money Doesn't Make You Happy 46:38 - Spending $20,000... ON A CAT... TWICE 48:08 - Thomas' 7 Super Cars 50:55 - INSANE Investment Portfolio 56:38 - Buying A House 58:56 - Future Goals 01:02:01 - How Thomas Deals With The Drama 01:05:15 - The Current State Of TikTok 01:14:19 - Crazy Karen Stories 01:18:11 - You Are Your Surroundings 01:19:57 - Biggest Insecurity 01:21:32 - Biggest Threat To Humanity MY NEW COFFEE IS NOW FOR SALE: http://www.bankrollcoffee.com/ The Equipment used: https://tinyurl.com/y78py5g2 Audio Equipment Used In Podcast: Shure SM7B mics, cloud lifters, rodecaster pro audio interface The YouTube Creator Academy: Learn EXACTLY how to get your first 1000 subscribers on YouTube, rank videos on the front page of searches, grow your following, and turn that into another income source: https://bit.ly/2STxofv $100 OFF WITH CODE 100OFF For Podcast Inquiries, please contact GrahamStephanPodcast@gmail.com *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:29 I'm so bad with money I'm like the worst person to give advice Where's all your money allocated percentage wise? I'd say like 50% crypto I made 20 Bought the chain Made another 20 Bought a cat
Starting point is 00:00:43 That was a bad choice $20,000 cash I have two Why? Because you have $40,000 in cats Hype house is a net negative Really? Absolutely it has lost me so much money
Starting point is 00:00:53 Some of TikTok's biggest stars Are now roommates It's a content house It'd be like living in a movie set. I lost hundreds of thousands of dollars on that house. Five legal disputes in three years. It has lost me so much money.
Starting point is 00:01:09 So you probably heard of Charlie and Dixie DeMalio, Addison Ray, and all the other millionaire TikTok stars that have recently transformed into mainstream celebrities. However, behind all of that attention is someone you might not have heard of, and that would be Thomas Petru. Here's his unbelievable story in how anyone could make millions of dollars online as soon as you subscribe. if you haven't done that already. Well, thank you so much for coming on.
Starting point is 00:01:32 Thanks for having me. This is cool because I remember just like the come up of like hearing about the hype house. Everything during COVID just like spiked through the roof of like TikTok, social media. You were in it a whole bunch. And I hear that you were an entrepreneur starting from the age of like 11 or 12. Yeah. Yeah. So I've been, didn't have the greatest upbringing.
Starting point is 00:01:53 Sorry. But I always had. I feel like I'm sure that as entrepreneurs yourselves, you know that it's like a disease that you can't shake. Like I was just that kid in middle school who would just like order stuff on Ali Baba and flip it and sell it and like anything I could do I sat out front of I used. The first way I made money was like I would work for my grandparents on the weekend because we did farmers markets.
Starting point is 00:02:15 So I'd be in the factory jarring all as I'd be like knee deep and honey like jarring it for us on the weekends. And I would make like $30 working for 12 hours for my grandfather. Like it was like terrible, terrible wages. But I didn't know that when you're 12 and you're. working in a factory, like you don't really know that. But I'm like forever grateful because he he taught me like hard work and real work ethic. Honey? Honey, olive, garlic. Do you remember the honey sticks? Do you remember the honey sticks? Yeah. Yeah. Yeah. Yeah. I love those. Yeah. But we did,
Starting point is 00:02:43 we did, uh, garlic, which would have like red bell pepper flakes and like all this stuff. My grandfather would help us make it. But he was from Greece. So he's an immigrant and he came over here and just like they started doing produce at the farmer's markets. And then eventually he started this thing called Petru Foods, which is our last name. And, and, it's not around anymore, but when I was a kid, it was the way I first started getting into working and making money. And then I would save up for weeks, and I would go to Foot Lockers,
Starting point is 00:03:07 and I would stay up until six in the morning before school, and I would be camping outside of Foot Locker. Did you guys know that people used to do that for sneakers? So when there would be sneaker drops, like before Goat and all these reseller apps, you would go and wait in line. So I'd be like a 13-year-old kid in line with all these 30-year-old dudes camping out for sure.
Starting point is 00:03:26 You'd sleep at the store, and you'd wait for it to open. first so you could get all the dangerous i mean i'm sure it was but like i was just hustling so i would wait what were your parents thinking of that well 13 years shouldn't you be like in school at home yeah yeah i will well i had a interesting upbringing um but my mom and dad separated young they both made their mistakes i don't really talk about their life story i just try to talk about their impact on me because i just feel like everyone's story is their own and when you have a rough upbringing, it's not your place to tell your parents story. Like that's so I stick by that. Given that,
Starting point is 00:04:02 I was a lot closer to my grandparents and like I went back and forth. I lived in like 14 different places before I graduated high school. So like I was I was very, very independent at a very young age. So I started learning how money worked and how to buy food and groceries and all that type of stuff. Like my mom always had a roof over my head, which I'm forever grateful for. But there was a lot of times where I was alone. So I just had to like make it work regardless. So they weren't very hands on. So like I got myself through school, got myself like everything I did was on my own. So like that's that's just like yeah, it was it was rough. But I try not to talk about the bad parts because I don't want my parents sound bad.
Starting point is 00:04:41 I love them. I know they tried their best. But when they separate when you're four and then your mom, my mom had my brother at I believe 19 or no, my sister at 19, then my brother at 21 and then me like 24. So by the time they separated, she was still not. even like 30 yet. Like I remember my mom's 30th birthday. So like she had to grow up so quick with kids so young that then when she was older, she wanted to like live her life and say with my dad. And he got remarried and just like life was all over the place. But I became very focused on just how can I get to where I want to be. So like every day I went to school, even days where I had to
Starting point is 00:05:21 get myself to school through I used to make Uber accounts to get myself to school with my brother. And like when you could remake an email and get a free account. all that stuff. But anything to get education so I could get the hell out of there. So that was like my goal. How did you inspire yourself to like care so much? Because I know so many people, if they grow up in a household similar to that, they can be become resentful. They can become like pessimistic. They could just want to like squatter their time playing video games and like not doing anything. Why did you see the silver lining? What made you different? I don't I think that it's it's honestly crowd and I was very I was a very big loner in school. So like I didn't hang out with anybody. I didn't
Starting point is 00:05:58 birthday parties. I didn't have any. Like, I just stuck to myself. And I was just like, if I can get myself through this to 18, I'm going to go off to college and I'm going to be rich. Like, that was my life. I was like, I'm going to get to school. I picked engineer to go to school for because I was like, engineers make the most money. So I was like, that's what I'm going to do. I dropped out after a month, but that's okay. Made it there. But I was just like, I want to get good grades. I want to be proud of myself. Like I did it all for myself, not for anyone else. And I think that's what I feel like a lot of kids that end up going down the wrong path. It's like they might have other people in their life being like you need to go to school. You need to do this. That's the
Starting point is 00:06:34 only way to live. And then with their upbringing, they're like, well, drugs sound great. Well, this is a lot easier. Well, I'm going to start doing this. And I thankfully just kind of, I just kind of had a good head on my shoulders from a very young age. You think you were just born that way? Like, you just always had a natural apprehension towards like those drugs and other ways of life. I never, I didn't drink until I was 21. I never have smoked. I've never done any drugs. Like I've smoked cigarettes a couple of times.
Starting point is 00:06:59 But like I've never smoked weed. I've never done anything. Why cigarettes? It seems to be an odd like, no to alcohol, but that cigarette. I was pretty good. I smoked a couple of cigarettes when I was young in that environment and stuff like that. But I was just a very like, I didn't like feeling out of my own body. Sure.
Starting point is 00:07:16 Yeah. So like I had a really, really dramatic instance in high school where I had my hand cut in half. And you can kind of see like, you can see this. scars all throughout my finger. So I like lost feeling in most of this hand. What happened? Got sucked into a shop vacuum in shop class. So you know like the you know how machines have little like nose or little nozzles that can soak up all the sawdust. Yeah. Like suck it all up. The central unit for that was being taken apart and these kids turned it on and my hand was on the table next to it. So it got sucked in because it was like a really strong industrial vacuum. So just blended my fingers up.
Starting point is 00:07:52 It was bad. What was their reaction when... Everyone freaked out. It's a lot of an accident. They weren't trying to screw with you. Complete accident. I never sued the school. Everyone told me to.
Starting point is 00:08:03 I never sued anybody. I was just like, I'm going to play it. Good karma. But the surgery ended up being like 160,000 dollars. So who pays for that? Thank God my dad works for the hospital. He's a respiratory therapist. So he had insurance.
Starting point is 00:08:15 So I just covered all of it like for me. 160,000. For a hand surgery. It was bad though. Like I had. I had like seven arteries burst in my hand. I had all the ligaments cut in half. The bones were broken.
Starting point is 00:08:27 I had pins all throughout my hand to fix it all. It's still like you have sensation and everything now? Yeah, it's back is. But this is exima. That's why it looks like that. But I like this like light touch I can't feel. But the pinky and the thumb I can. So when I grab something, it's like part of the sensation is not there.
Starting point is 00:08:44 So it's, but thank God I was 17 when it happened. So I had time for it to heal. But the reason I brought that up was because as, I remember getting on morphine right when they got there because it was just crazy incidents. And then they gave me oxycodden to take home. And when I got home that night, like, extriciating pain, just had a 12 hour like I had to wait to eat. And then I had surgery.
Starting point is 00:09:06 It was stuck in the hospital. Finally get home. And it's like hurting really bad, obviously, the next day because I have like metal rods through my hand. And I took the oxycodone and I flushed him down the toilet like 30 minutes later. Like I felt it take over my body like in a way of I don't know how people choose. to do that. Like I obviously I feel bad for anyone out there addicted to opioids, but it's like, oh my God, I could never do that. It like took me out of my own body. And I was like, I don't like
Starting point is 00:09:31 this at all. Now, I'm curious when your hand went through that thing. Yeah. What did it feel like? Honestly, it didn't really hurt until the paramedics got there. Then it started like hitting in. Like I, so I got sucked in. It was in a flash. And like what's crazy is somehow the machine, these things don't have like safety precautions on them because it's a unit for. a central system. It's like an AC unit. It doesn't have, if you stick your hand in it, it's not going to stop. It's not made for that where a saw has heat sensors and all those things. But somehow the machine stopped when my hand went in there. It should have just like kept going, which would have been god awful. But thank goodness it's just like right with my hand hit it.
Starting point is 00:10:10 It stopped. Went to the bathroom and I put my hand under the sink to like wash it off to see how bad. Because I knew it hurt, but I was like holding it. And I was like, bleeding and everything. Oh, like squirt like everywhere. Like a horrible. We were seeing. Yeah. Like, oh my, yeah. And you went to the bathroom just by yourself. Yeah, I just went to the bathroom to be like, what happened? What am I going to do? And I put my hand in the sink and I saw all my fingers like wiggle sideways when I put water on it. Yeah, it was awful.
Starting point is 00:10:35 And I was like, oh, shit. And I was losing so much blood. I was kind of freaking out. And then I passed out on the floor because I was just like, but in before I did, I wrapped each finger in like that, you know, those brown paper towels. Yeah. ones at every school. I, like, wrapped as many as I could, and I was held it, and I fell asleep.
Starting point is 00:10:54 And then 30 minutes later, the paramedics got there, like shot me up with morphine, unpeeled it as it, like, opened up all of that. And they were like, thank God you wrapped it because you would have most likely lost your fingers because you kept that pressure on the entire time. And like, thank goodness it didn't go through completely. So it was just like, they just had to fix the bones and then do a whole surgery. Yeah, it was rough. Someone followed you into the bathroom afterwards.
Starting point is 00:11:16 Yeah, my teacher came in kind of like panicking at the time. Just immediately called. Yeah, they called 911 immediately. But yeah, it sucked. A lot of people that I saw that were older that had never drank, had never smoked, had never done any of that stuff. They kind of had to stick up there. Like they were very like,
Starting point is 00:11:32 I'm better than you because I don't do those things. So when I turned 21, I was like, I'm going to get drunk. Like, I can't let this control me, this fear of becoming an alcoholic and not being a good dad one day or being a good parent. I was like, I'm not going to let that affect my life to the point where I'm never going to do anything. So I drank a couple times here and there after that But I was just like I don't want I don't want to Drugs and like those things that control me
Starting point is 00:11:54 And how was it your first time? It was fun It was fun I was with good people having a good time So like I think that there's a lot of problems with alcohol in this country But that's just my personal opinion I think people get very addicted to it And it ruins lives and makes people violent I agree it's totally destigmatized Like there's no real like oh my god
Starting point is 00:12:12 This guy drinks but there can be with like cigarettes and weed and other stuff like that But alcohol could be just as if not more destructive Oh, 100%. I think I don't, I might be wrong here, but I'm pretty sure there was a clip that I saw of Joe Rogan talking with someone about this. Or maybe Jordan Peterson. Jordan Peterson.
Starting point is 00:12:29 Was it? Yeah, we're saying it's the only drug that inherently makes people violent. Yeah, it's Jordan Peterson. Yeah, no one's going to go rob a bank when they're high. Like, it's just like, but weed has such a stigma. And keep mind, I don't smoke. I don't smoke weed.
Starting point is 00:12:41 I never have. But it's just like I've been around people who spoke that are chill and like, lay down, watch a movie, relax. And then I've seen people with alcohol in their system, try to beat the shit out of whoever they see. And you're just like, which one of these is truly... He also mentioned something about people being killed or murdered. 50% of all murders and 50% of all people who murder are drunk.
Starting point is 00:13:00 Is that crazy? And you're like, interesting. That is interesting. I always thought, like, if you're going to pick between one of the two casually, I think it's better probably to be a casual drinker than it is casual, like, a weed smoker. But if you're choosing, like, something that you're doing on the daily, like, whether that be, like, you know, to wake up or, like, to go to bed or something like that,
Starting point is 00:13:15 I think it's way better to, like, smoke weed, like, yeah. Yeah, yeah, like on a daily basis. Then it is to be drinking every day. I think that's totally dangerous. Oh, yeah, like a glass of wine at dinner is a lot. Yeah, yeah. Beer like with your dinner is totally fine. And also, I think with weed, a lot of people forget and they don't, they don't want to
Starting point is 00:13:29 acknowledge the fact of when you're young, it has a lot harsher of an effect. Like you can lose IQ points over time from smoking so much weed when you're 13 to 18. It's like the kids don't really talk about that because they just want to like get high and have fun. But it's like there are cognitive things that happen from smoking too much at a young age. So it's like, wait until you're older. like if you're going to experiment with that stuff but it's just never been my thing i've always just been very like i want to get to work make as much money as possible provide a good life for my kids
Starting point is 00:13:59 when i have them and all that stuff so i've just never seen the point in any of that but first before we go into that we want to say a huge thank you to our sponsor stream yard so we just bought three new sony fx three cameras i don't know if you guys can tell like a difference in the quality but it's extremely expensive this entire set i don't even want to think about how much it costs thankfully though if you want to get started producing high quality content, you don't have to do it with spending a lot of money. In the very beginning, we spent nothing. And StreamYard is one of the perfect ways that you could get started. Streamyard is a live streaming software that lets you create high quality content with just the click of a button. All you need is a camera and an internet connection to start streaming right from your browser.
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Starting point is 00:14:57 So again, check out Streamyard down below in the description. They've been a fantastic sponsor of ours, and we've used their product for years. We'd be talking about them regardless of whether or not they sponsored a video because they're that good. So enjoy. And now, let's get back to the video. So why did you drop out of college? I started YouTube when I was 16. made a couple of vlogs here and there.
Starting point is 00:15:17 Casey and Iys that at the time was like the biggest YouTuber. And I looked up to him and what he did. And I was like, I'm going to start daily vlogging. So I was 17. And it was like December 31st, 2016, like going to 2017 was the first daily blog I posted. And I kept up with it for three. We started around the same time. Really?
Starting point is 00:15:33 Yep. And I started for, well, I did it for three years in like two months. Every single day I uploaded. And so during that time I like was getting all my college acceptance. They're all still up? No, no. I private it all about. Come on, man.
Starting point is 00:15:46 Dude, that's the type of stuff that's like, that proves like, oh, I'm a grinder. Like, I work hard. Why take you down? Well, I had a previous relationship that I was in through all of high school. And, like, she was in a lot of that content. And I don't think, you just blur her out. No, no, I just felt like that was a different chapter of my life that I didn't really want people going back to and watching, like, me at 16 all the way to. I kind of did it for myself.
Starting point is 00:16:11 Like, I just wanted to prove that I could work hard enough. to get that done. I thought it was going to end up blowing up because daily blog was the thing at the time, but I never, it never like made it. And I didn't look back at the content like, wow, every vlog was entertaining. It was like most of it was very boring. I was just trying to do something. Sure. So it was just hard work, but that was the example of like hard work versus smart work. Like it didn't, it helped me obviously in the big picture, but like I didn't make any money doing it. I didn't like get success doing it. But what it did is help give me opportunity throughout time because I got respect from other people who were successful. You'd do it.
Starting point is 00:16:44 But I was documenting applying to colleges and I documented when I got in, I got into NYU. It was the, I applied to 17 schools. I had a 4.1 or 4.2 GPA had a great ACT score, great SAT score. And I only got into one out of 17 schools I applied to. And it was my dream school, which was NYU. And so I got up, moved to New York. I started the summer program early. I was just like ready to get out of San Diego.
Starting point is 00:17:09 And I left. And after two weeks, I knew it wasn't for me. Everyone told me that college was going to be the experience. That was going to be very different from high school, that everything was going to be more fun. And the learning was going to be more hands on. But I got there and I was just like handed another textbook. And I was just like, this isn't helping my life. Like personally, like I'm all for college if it's what you want to do.
Starting point is 00:17:30 And if you want to be an engineer, if you want to be a lawyer, if you want to be a doctor, go to school. For me, I was just like, I didn't even know what it meant to be an entrepreneur because I was 17 in college. But it was like, that's what I wanted to do. I just wanted to go start something new. So I thought of engineer. They make good money and they're creative. Like that was my first thought. And that's not really what you get in engineering school.
Starting point is 00:17:51 Like you're doing a lot of math. And I was just like, look, I love math. And this is great. But I'm not going to graduate from college in four years with $240,000 in debt. And then work my way off to hopefully pay off my loans by the time I'm 40 doing a job that I don't even know if I'm going to like yet. So I was just like, I'm out. I'm moving L.A. So that's what I did.
Starting point is 00:18:08 So you moved to L.A. And did your YouTube channel at the time have any traction? No. No traction. No. How do you financially move to Los Angeles? My cousin lived in L.A. So he went to UCLA.
Starting point is 00:18:19 And so I moved back to San Diego for like a month. And then I moved to L.A. And I just packed up a bag. Everything I brought to New York, I just brought with me to L.A. And I stayed on his couch in his apartment. And it was a three bedroom apartment. And there was already three guys living in it. And I just like lived in the couch in the living room and paid a couple hundred dollars in rent.
Starting point is 00:18:38 And then I was just like, well, I got to figure out what I'm going to do. So I started doing postmates. DoorDash and all that stuff on top of daily vlogging every single day. So I was just like, this is, I'm going to do it. I'm going to make the American dream happen. Like every kid wanted to be a YouTuber at that time. And so I just kept grinding at a day in and day out. And I lived there for two and a half years, with almost three years before it even took off.
Starting point is 00:19:00 And so by the time, about a year and a half into it, I met Jake Paul at a camera shop. And this was right when he started vlogging. So he was just, this was before his major blowup. And I remembered him from Vine. Like I just went up and shot my shot and talked to him. And he ended up following me on Twitter. And then he invited me over to the house. And that was the Team 10 house at the time.
Starting point is 00:19:19 And then I kind of, we just started hitting it off. And we were on and off friends. He was a really cool dude to me. What do you say to Jake Paul when you see him at a camera shop? Like, how do you stand out at that point? I actually fucked up and I said, uh, Logan. No. And now, and he was like, it's Jake.
Starting point is 00:19:35 And I felt so bad. But I'd seen them on Vine from like years before. And they were, you know, he was crushing it. But I, yeah, that was the first thing I said like an idiot. But he was really cool. And I have nothing but good things to say about him. He was like a good mentor for me at that time. But how do you get, like what do you say to get him to follow you on Twitter?
Starting point is 00:19:54 Like how do you recover from that? So I had taken my friend to the camera shop, Sammy's camera. He's a videographer. And he needed, I forgot what he needed the new lens or something for a shoot. And his car was broken down. So he asked me to take him. And then I see Jake Paul in the lobby. And I was like, like in the center room.
Starting point is 00:20:10 And I was like, man, congrats on like everything you've done, like, seen you on Vine. And he was like, oh, what are you doing here? And I was like, well, I took my roommate here, but I'm a daily vlogger. And he was like, oh, no way. I'm on day 50. And he was like, oh, I'm on day like 530. And he was like, what? So it paid off.
Starting point is 00:20:26 Yeah, yeah. He was just like, why are you like, how many subs do you have? I was like, like, like, 10,000. He was like, shut the fuck off. Like, no way. This kid is working for a year and a half every day with nothing. And so he invited me over and like a couple videos blew up. But I never passed like, I think I had like 70,000 subscribers or something like that at that time.
Starting point is 00:20:45 But he definitely helped. And he was in a lot of content with me and he was super cool. And I would sit down with him and like we talked about a vlog he was going to film and he was a really cool dude. Yeah. But I would try to give like creative ideas if I had any. And he would help be in my content. And we were just friends. I knew he was really cool.
Starting point is 00:20:59 I was never in Team 10. A lot of people thought I was. But I was just kind of like in and around. And I saw the success that he had made through creating a content house. And I just thought it was a great concept. Like he took all these viner, put them together. It seems so simple in theory, but then I saw all the complications that came with that. He did more of a business structure.
Starting point is 00:21:16 Like I know that he like signed people and help blow them up and got a percentage and all that. And so I just kind of adopted that mentality when I started Hypehouse. I was like, this clearly works. Like if you can take a bunch of people that are blowing up on social media and put them in one central space, it is going to work without a doubt. Like you could do it any day, any time. Anyone could do it in every community right now. You could take the gym community, take 10 of those guys, put them in a house, together, you're going to have the most entertaining content ever. It's if the people can continue that
Starting point is 00:21:44 for a long period, that's the challenge. But I was like, I know it'll work. And then later, it was, it ended up being like a year and a half later. I don't think Team 10 was a thing anymore. And it was 2019. TikTok had purchased musically. And I saw all these TikTokers blowing up. And I was like, people are really overlooking this app. Like I was like, I know what. I did. Yeah. Most people did. My cousin kept telling me like, you got to get on this app. Like I'm telling, like at that time, like I was 21 or 20 and he was just like you got that look still you look like just get on there and do the trends and I was like I don't want to do the trends like I want to be a YouTuber like Casey nice dad and like these people I want to be looked at respected and ended up downloading it and I was
Starting point is 00:22:24 like whatever and then I ended up messaging a couple people and I was like this this would be such a good idea if we all moved in together and that's kind of like how the idea of it started brewing but I had had it since team 10 I was like I want to create a content house I like just want to live with a bunch of my friends and make cool content and all that. That was a dream I had since I met Jake because I just saw the environment was so good. And what were you doing in the meantime to sustain yourself? Postmates. That was what you were doing. That was all I did. But I mean, it worked. Like I knew people that were at this time in 2019, like, I knew so many people that had office jobs that were making $3,600 to $4,000 to $4,000 a month. And I was making like, $4 to $4 to $4 to $4 to $8 a month. And I was making like, am I really? I'm making more than you are. And I don't want to sit in a cubicle. all day. Like, I get to go on my phone and, like, call whoever I want while I'm driving around
Starting point is 00:23:13 L.A. Like, yeah, it sucked. But it was, like, not bad money for, for being at no college degree. And you did it for two years? And when did you stop the daily vlogging? I stopped it in right before Hype House. So 20, 2019, like, end of 2019, I would say. So what did you see in TikTok? I overlooked it. When I first, I downloaded it 2019, early 2019. And I was just like young girls lip sinking and dancing. I'm like, this is not an app that like I could create content for. I think what it was is that I saw musically. Musically was like a little blip that everyone kind of like overlooked. But those creators on Musically got so, so big, so fast. But they got no or like little mainstream recognition. Like I don't know if you remember all the musically people, all the
Starting point is 00:24:01 musers. But I'm sure you remember a lot of the TikTokers. Yeah. So it's like I'm sure that most people out there, if you have a phone and like watch stuff, you know who like Charlie and Dick and Addison and these big names or hype house. Like you know who they are from TikTok, but if you look at musically, they never really scratched that surface to like real celebrity. Like and I know that people get upset with that, but like there's a lot of the TikTokers that made it to that threshold even if they aren't there now. Like they were celebrities and some are still there like Charlie and Dixie and
Starting point is 00:24:29 them. Like they're still celebrities. I know that they're not as famous like the Kardashians or whatever maybe, but they're very successful and people recognize them as that. TikTok I saw after they purchased it, I was like more. I just had a feeling more people were going to get on it. Like I felt like more people were going to pay attention. And so once I met a couple other people like on TikTok and met Chase and Alex and all these people,
Starting point is 00:24:52 I was like, if we all get together and we all move into the same house, it'll probably do very well. And like we didn't know we were going to make a page for it and all that. Like we knew we were going to have a content house and call it something. But we didn't have like a set plan and there was no business model. There was no nothing. I was just like, well, it's all moving together. It's all pay rent. Like, trust me, this is going to work.
Starting point is 00:25:12 And they were all down. And so we all moved in together. I got this house in like two weeks. We got a rental house. Like put the deposit down. And then we ended up, it just, it ended up taking off so quickly once we made that page, the hype house. Like once we were like, okay, this is what we're going to do.
Starting point is 00:25:27 We posted on. It just went viral like overnight. Am I understanding? You found a lot of these people like really, really, really early. Yeah. When did you find Charlie Demilia? Well, I didn't really find her. Like, I met her.
Starting point is 00:25:39 through Chase and Chase was like we kind of just mingled with them at we were at an Airbnb before hype house and we were just all hanging out and we like had this idea of moving it with our friends and that's when we first met them and they were just they were just really cool people like there was no like talent scouting like that's not how it was in the beginning it was like oh these people are my friends and they do the same thing so why don't we all get together and work together that was kind of the concept behind it. Yeah. And how were you with them though? Were you popping off on TikTok at the time? No, I was more of, hey, I've seen all the things that have gone wrong with management and all this stuff through musically people that I knew, through YouTubers that I knew. People were very,
Starting point is 00:26:24 very taking advantage of out in L.A., like especially by managers and agents. And I'm sure you guys know that. But a lot of people are very, very bad towards these people. And I was just like, hey, I know the rates. I know all this stuff. And I was like, I don't want to manage you. going to take any of your money. I don't want to be an agent to you, but I will help you reply to these emails, help you close these deals just for you. Like, I'm not making anything off of it, but I don't want to see you get robbed by your management. And it's like, I knew so many people even through Hype House that had bad agents, bad managers, all that stuff. And so I was just kind of like, hey, I have this idea for the house and let's do this and let's all get together
Starting point is 00:26:57 and make it happen. And I'll advise with all these things that I had learned over the years. But how did you even get your foot in the door if you weren't popular? Well, I had a following So enough to be able to DM. Yeah, like I had like, I had like 80,000 on Instagram and like 100,000 on YouTube. So it wasn't like big, but these TikTokers at the time like only had a couple hundred thousand followers on Instagram. Like they were popping but not like what happened in 2019 to 2020. Then maybe like everyone catapulted.
Starting point is 00:27:24 But that's kind of how it started. It was just mostly through networking. And I'd also been doing photography, videography. So I'd linked up with a couple people to shoot for them and stuff like that. So what was the initial goal of the eye pass? What was your objections? Hey, let's all move in together. Let's all make content together.
Starting point is 00:27:41 Let's all help each other out. That was the whole concept behind it. And I was like, I saw what hadn't worked for Team 10 in the past, which was I figured, hey, if we don't sign anyone, if we don't take any money from anybody,
Starting point is 00:27:52 no contracts, you can leave whenever you want. It'll be a lot more genuine. And then if people end up leaving, we'll just have a revolving door of talent. So that's kind of like the concept was. It was just, hey, let's make a group account.
Starting point is 00:28:04 And let's all post on it. And that first place you got, was it a super nice spot or was it here in L.A.? It was in Encino. And it was a good house. It had some issues, but we weren't really, it wasn't like a fancy place. But it was the big like entryway was very noticeable. And so when we first moved in there, we started having a bunch of people over that at the time, like everyone was starting to move to L.A. for TikTok because all these TikTokers were blowing up and they were making money.
Starting point is 00:28:29 And they were like, well, we got to move to L.A. and do this. That was just kind of part of it. So they all came over to our house. and we would all film in the same bathroom. And then at that time, TikTok's algorithm was very location-based. So if you set your phone up in our bathroom, it got millions of views. Like it was without a question. Yeah, it wasn't because TikTok then was all based on faces and location.
Starting point is 00:28:49 Like you could tell the algorithm work that way. So if you, if anyone had come to our house, we had people come that had 100 followers that would put their phone up and that video went viral every time. So we were just like clearly when this background of this bathroom hits the 4U page, it goes well. So everyone wanted to come over because all the content was being seen by everyone else in the space. And that's kind of like how it started. That was before Hype House even existed.
Starting point is 00:29:12 It was just, I think I remember the bathroom. It was called the TikTok bathroom. That's what people said. Good lighting, though, right? Good lighting. And like all of us were just filming the same spot. So that's kind of how it all just like started. How did you afford that place?
Starting point is 00:29:23 There was so many of us living there. Oh, really? So what was the rent? How many people were there? So it was room size. But the average room had like two people in it. And it was like 1,500. per room because it was like seven bedrooms. So it was a big house, but it was...
Starting point is 00:29:38 How do you even convince the landlord at that point to like move in that many people? That's a good question. I don't even know how it happened. It happens so fast. The minute, the minute, any dude would see like, all right, we're going to have 15 kids like moving into the house. I think, well, we sat down with the landlord and we explained what we explained what we were going to do, but we didn't think it was going to blow up like the way it did. Like we were, all of us were small-ish and making enough money to afford the rent between all of us. But it wasn't like, we didn't expect it to go so big and then have like the New York Times come shoot it and like all this stuff. Like we just didn't expect that. We just thought we were going to be friends living
Starting point is 00:30:15 together. But I remember we talked to Landl, we told me what we were going to do. But we told him like, we're not going to damage the house. We're not going to do anything crazy, all that type of stuff. And he, he just rented it to us. We got lucky. And did you end up damaging the house or was it There was definitely a couple things that were broken, but the security deposit was like 20 grand, and he ended up taking that when we left. But there was a whole situation with that. But we left that least early, which was a mistake. I remember the Team 10 house. Wasn't that trashed? Yeah, apparently they did a lot.
Starting point is 00:30:47 But I thought that they fixed most of it. I don't know. I'm sure that they had to pay some damages for that. It was crazy. I drove by that house. I remember like so many people always just hanging out in front of it. The tree was just vandalized. Oh, I'm sure.
Starting point is 00:31:00 Because people would come up with nines and just draw into the tree. It's crazy. Our second house was the worst. Like the first house had a gate and then it was up a driveway. Yeah. So even when we started popping, like started blowing up and all that, we would have like a couple people drive up and like find their way and through the code and like a couple of people would like walk up the driveway or like push the gate apart and get up there.
Starting point is 00:31:23 But it was trespassing. So it was like a lot less people are going to do that than when you're on the street. At the second house, we're on the street. and there was at least 40, 50 people there every single day. Which house was that? On Hollywood. Yeah. The house was insane.
Starting point is 00:31:38 So what would you do if that was the former phase house, right? Yeah. Oh, it was that house. Huge one, the glass was. So basically what happened is six months into hype house or even less. I'd say three to four months into hype house, people were growing rapidly. Everyone was doing really well. Everything was great.
Starting point is 00:31:56 COVID hits. Well, COVID had been there, but like COVID locked. So everyone had to go home. So most of the people that were in the house, like we had the people who lived there, but the people that were a part of it that didn't live in the house, they all had to go home. Like we weren't allowed to, you couldn't hang out with people, obviously. It was a health risk. Like you couldn't go a block away and go hang out with your friends. Like it was very, very frown upon. Like do not be around anyone if you don't have to. So in you guys had rules in the hype house of like, yo, you're not going out and like.
Starting point is 00:32:24 No, no, it wasn't really rules. We all just kind of came together and we're like, hey, it's lockdown. Like we shouldn't go anywhere. we shouldn't have anyone over. So that's going to affect people. But I'm talking about the people that were traveling that lived in other states. Like they went home. They were like, we're not staying in L.A. and like getting a hotel or an Airbnb to be locked up in it.
Starting point is 00:32:41 Like, I'm just going to go home. So at that time, I was like, well, it's either just like shut it down after three or four months or I got to figure something out. And so we were like, okay, well, if we move to a bigger house, even though it's during COVID, if we live with 25 people, people can't really say like, because the whole, We were like, you have to social distance. And we were like, well, what if we all live in the exact same house? Then it's like, if you live with your family, no one cares. If you live with your friends, no one cares. If you had roommate, like that wasn't really a big deal.
Starting point is 00:33:09 So we ended up getting the next house. And we lived with, I think 22 people or 20 people. It was crazy. And so that was when I was like, I'm going to add more people, different people. And just see if it works. Like if I add a bunch of new people and everyone hates it, like whatever is what it is. But that's when we blew up the most was at that second house. after like adding eight other TikTokers from other, like we had so many people a part of it.
Starting point is 00:33:35 It just kept going and going and going and then all the attention kept getting put on us. So I was like, well, we're entertaining people during COVID. You broke that lease early of that first place. Yeah. How do you make that financial jump between that first place and that second place? It was so expensive. How much was that like 50 grand a month? Yeah.
Starting point is 00:33:50 I can't go into too much detail on that house just because there's a pending situation with it that I can't really talk about. But what I can say is that I lost hundreds of thousands of dollars on that house, hundreds that I have spent on that place. The place was $50,000 a month almost. It was like $45,000 a month. And I put a $90,000 security deposit. That's gone. Then I paid over $100,000 after that and the entire rent during that time.
Starting point is 00:34:24 So I think we split it for the first few months. and then for the last couple months, I paid it. How were you paying $45,000 a month of rent? We were making good money. Like my YouTube videos were doing $3 to $5 million per post three times a week. Like they were, we were crushing. And like brand deals were flowing in for everybody.
Starting point is 00:34:43 Everyone was making good money. Because that was that we were all so big at that time. Every post got millions of views no matter what we did. So it wasn't even bothering you to be fronting that $45,000? No, no, it was bothering me. It was just, hey, we all signed a lease. so like we got to live up to it. And then that situation got even worse.
Starting point is 00:35:02 Like, yeah, both places we broke early. The first place, it's not worth getting into, but there was a couple things wrong with the actual house, which is why we left. And then it was getting to a safety hazard with people coming in and breaking in. So that's why we left the first one. Because we had a girl break in and like vandalize the place even after we moved out. Because that was when we started like actually growing significantly.
Starting point is 00:35:22 And then the second house just like, that was a show. But yeah, that place has lost me a ton of money. Big, big regret. But I also made you a lot of money. It did. And it made everyone else a lot of money being in and around that time. But I was so glad that I bought my next house. Because I was just like, I don't want to be sued by another landlord or deal with any
Starting point is 00:35:40 like that. So I was like, I'll never rent a place ever again in my life. There's more to life than finding the perfect car. But finding the perfect car can help you get the most out of life. Like the SUV that handles everything from drive. pop-off to off-road, and the car that hulls groceries and hockey teams, or the van that's gone from just practical to practically family. Whatever you want, wherever you're going. Start your search at autotrater.ca.
Starting point is 00:36:10 Canada's car marketplace. When you're talking about a video getting like three to five million views, what's the ad revenue or something like that? My CPM wasn't great at first because I was doing five-minute videos. was eventually I worked it up to eight minutes and so I could do the mid rolls during it. But it was doing good. I would say like each post like 20 grand. No way. Yeah, it got up there.
Starting point is 00:36:32 And they were doing, yeah, they were doing, whoa. Yeah. So everyone. And that was your own personal channel. That was my personal channel. Hypo house we didn't post on. And it was just too complicated with like members coming in, members coming out. I didn't want the drama associated with it.
Starting point is 00:36:45 So we just kind of like took a break from it. It just stuck to TikTok. But yeah, no, it was good, good money. And I was just grinding that all day. doing YouTube every second I was awake. And it's funny because so many people thought they were like, dude, this guy's making bank off of all these people in Hype House. I was like, actually, I don't sign anyone. No one's made me a dollar off of this thing. Why not? Because they were equally a part of it as much as I was. In the beginning, everyone was putting equal like effort into this thing. Like we were
Starting point is 00:37:12 all passionate about. Everyone was happy. It wasn't like a, I'm making Hype House to make money. Like it was like, hey, this is supposed to be a collective thing that everyone's a part of. And so I was just like, I'm not taking a percentage of anyone. It just felt wrong. I still don't like the concept of it. I don't like when people do it now. It's like to me, I get it in some situations like when rappers,
Starting point is 00:37:30 Drake signs you. You gotta make a ton of money. So it's like it makes sense for him to like co-sign an artist. TikTokers, YouTubers, it's just like so many people have tried it. It never works out well. So I was just like that's not where I want to do.
Starting point is 00:37:43 Like I want to help these people as much as I can. And I want to give them an environment to thrive and work off of each other and all that. And I don't mind. but I'm going to work on my own thing too. And so that was my benefit. And it was like this whole thing helped my career immensely. And like I'm forever grateful for everyone who has been a part of it, who is a part of it currently.
Starting point is 00:38:00 Like these people have helped change my life and I've hoped that I've helped change theirs. But I was just like I don't want to get into the management business. Like that that just wasn't what I wanted to do. I wanted to be a creator. And so I was grinding on YouTube every day. But I didn't make any money through Hype House. Hype House has lost me so much money. Like it is just, yeah.
Starting point is 00:38:19 It has to be a net. positive though. No. No. No. Hi, House is a net negative. Really? Absolutely. Why? Absolutely. That's like a resounding now. Yeah. No, no. Absolutely. It has lost me so much money. I have been through five legal disputes in three years where I did nothing wrong and most of them have just been dealt with immediately. But like, no, like I've been, it has caused me a lot more harm than good outside of the like first year. Like it, no, yeah. Oh, geez. But I'm proud that I have helped a lot of people in my eyes.
Starting point is 00:38:57 And like, I'm just glad that we made such a big impact in that time. But yeah, no. And I'm grateful for the experience and grateful for everything because I think everything's a learning lesson in life. But no, yeah. Hype house, no, net negative. Yeah. Yeah. It's lost to be a lot of money.
Starting point is 00:39:11 I was like, yeah, okay. No, overall, it's good. No, no, no. But that's okay. I feel like that's life, though, because not every business you create. Right. It's going to be profitable. What a less.
Starting point is 00:39:20 to get out of the way early, though. Yeah. I think of them. Yeah. Is insane. Yeah, no, lawsuits are not fun. I wish that I could share details on them, but you can't, as I'm sure many people out there know, it's just not, it's also not the right thing to do in those situations.
Starting point is 00:39:33 Like, you don't go out and spill all the details of who sued for one and this and that. But like, these lawsuits, by the way, we're not with like people in the house. Like, these are like things from outside, like people I've never met, things that I, like, just like people, very frivolous lawsuits that I've gotten dealt with. But yeah, it's been a bunch of shit shows. But yeah, that's part of running a business. That's what all, attorneys always say that. It says the cost of doing business, which I get.
Starting point is 00:39:57 But like the mental weardown that those have had on me, like I've been suicidal multiple times the last couple years and I don't mind talking about it. But like that destroyed my mental health more than anything. In what way? Well, when you're accused of something that you didn't do and you're fighting it with full force and you know that even when you win, you still lose because you spend hundreds of thousand dollars on legal bills, you don't get a dollar back. even when you win.
Starting point is 00:40:21 And then you just don't want to like spend your life counter suing and suing people have wronged. You know, that's just like not the way I want to live my life. But when you're getting like push down everything on you and I had my childhood and like don't have close family in my life and like very deal with a lot of issues personally already, like that stuff just makes it like so much worse. And like money is money is great.
Starting point is 00:40:42 And I am so, so grateful for my position. I'm so grateful. I would pick rich over broke any day. And I've been both. but money doesn't fix your mental health and it doesn't help you with relationships and it doesn't help it actually makes a lot of things worse and I'm sure that you guys have dealt with that people coming back in your life that want something or people that you just meet you never know what their true intentions are and it's in LA people view
Starting point is 00:41:06 clout as a currency even more than money which is very very strange but like you don't even know when anyone's being genuine to you half the time and like I'm sure that I don't know if you guys have dealt with that. I haven't. I'm so cheap. I just don't spend money though. That's the thing. People know what they're getting into with me. Well, but I mean, but also like fame and stuff like that alters people. Like I had people text me from high school that I haven't talked to in six years that are just like, could you send me some money for this? And I'm like, what? Like, I haven't talked to you at all. Why the fuck would I send you money? Like I don't know How much were they asking for it? Just like, hey, could you help me buy this? I'm down bad.
Starting point is 00:41:45 I'm like addicted to this and this. And I'm like, where is this my problem? Like we aren't friends. You're an old person I knew in high school. You weren't even a friend in high school. Like what I people are crazy. And then like family issues and all that stuff. It's like money complicates everything.
Starting point is 00:42:01 But it also is a beautiful thing that gives you freedom. So it's like you win some, you lose some. Yeah. But some of my best best memories in life were when I was broke for sure. Like I think that's just what people don't really understand about money is like, yes, it's great and it's so hard because I said the same thing that I'm sure that people watching
Starting point is 00:42:21 this podcast are thinking which is if I had this all my problems would go away. No, they wouldn't. And by the time you get to those problems, those problems are bigger than anything you've ever faced. So it's like, for example, if you have a lawsuit that costs you $500,000 to get through, you will never ever ever get that when you're broke because they're not going to get anything. So no one's ever going to sue you. No one's ever going to do that because you don't have anything to lose. So it's like when you're. broke, you really only have up to go, like outside of your health, like take care of health and all that. But financial wise, like, that's all you really have to worry about where once you
Starting point is 00:42:55 have money, it's like people trying to bring you down. You got to maintain that lifestyle. If you bring that up, you got, there's a lot of complications that come in with that. And the relationships with people, you have to make sure you're having the right circle around you and good friends and good family and all that gets a lot more complicated once you reach success, whatever that means to you. Every time we have this discussion on the podcast, I check the comments. And everyone's Like, of course, it's just once again three dudes talking about like how money doesn't, like, make you happy or whatever. But in the same way that you've experienced like pure bliss and happiness and some of the
Starting point is 00:43:25 best moments in your life when you didn't have money, same thing for me. Like some of the happiest parts of my life were when I was in high school. I had no money, no job, couldn't get a job. And I was running cross country, just hanging out with my friends all. But you don't realize that's the good time until you look back at it. Exactly. So it makes you realize, hey, now it could be. Now is the good time.
Starting point is 00:43:43 You know what I mean? Who knows? Well, and everything. I hate nostalgia. I'm a very, which sounds weird, but like, I'm not a nostalgic person at all. I don't think back on a time of like, the good old days. I think you're always living them. And if you stop and look around a little bit, you'll realize that everyone's going to remember this year.
Starting point is 00:44:00 Everyone says like, oh, 2020 sucks. But then in 2026, they're going to be like, God, I miss 2020. And you're just like, you don't realize it. But everyone's like, oh, 2019. Do you know what I mean posts I see now where people are like 2020 was the best year? And I'm like, you were locked inside. Yeah. Was it really the best year?
Starting point is 00:44:16 or you're just being nostalgic because it's been three years. It's like it'll always go through those. 2020 was the best year. That's a trend I hate is when people were like, 2020 was a rough year, 2021 was a rough year and they always reflect at the end of the year. I hate that trend. It makes no sense to me. But I also get for people there are a lot of,
Starting point is 00:44:33 there is situations where finances like your financial situation could make a lot of your problems go away, which I totally understand. Freedom for sure. There's a lot of freedoms that come with making money. But honestly, like I think after, maybe with inflation now. I always used to say 10,000 a month.
Starting point is 00:44:49 Anything more than that is like very just frivolous. Like you could live a very good life with $10,000 a month. Now with inflation, that's probably if you live in L.A., probably closer to 15 to 20. If you live anywhere else outside of major cities, 10 grand a month is still like you could do pretty much. You could get a really cool car. You could get a nice house.
Starting point is 00:45:07 You could do a lot of things with 10 grand a month. But L.A., things are expensive here. Anything past like, I'd say 15,000 a month? Life doesn't really change. The toys get bigger or cooler, but it doesn't really change your life. Like the stress levels don't really change unless you put them up to that level. Then you got to like, you live in the same spot as if you bring your bills up to $10,000 a month, then you're going to feel just like you did when you made $4,000 a month.
Starting point is 00:45:31 It's not going to change anything for you because you're putting the same stress into it that you would if you didn't have as much money. So what do you spend money on? Cars. Like why? I have seven cars. I don't know why. But I love cars. What was the first, like, nice car you've been?
Starting point is 00:45:45 I bought Tanner Fox's old GT3S. You did? I still have it. Wow. Yeah. But before that, I bought a Tesla Model 3. So I had a Mazda 3, all of high school, all three. That car saved my life.
Starting point is 00:45:56 That was Postmates. Then I got a Model 3. And that was like my first. I'm so bad with money. I'm like the worst person to give advice. I don't, you know, I'm good with investments and like building up a portfolio and all this type of stuff. And I make smart choices.
Starting point is 00:46:10 Like I bought real estate during COVID when everyone said, don't buy real estate. And now my house has gone up. up 40% in a couple years. So it's like I'd make good choices like that. But I'm just very like, I was just a broke dumb kid with money. Like I know that that people don't understand you can be rich or be broke like mentality wise. Like even if you make a lot of money, you can still be broke because you're dumb.
Starting point is 00:46:34 So it's like my first 20 grand I bought a chain. I spent 17,000 out of my $20,000 on a necklace. Why? Don't call it a necklace. It was a chain. It was a, yeah, it was a nice. chain and I was so hyped on it. But I always wanted one. So I bought it. And I had 20 grand in my bank out. I spent 17 on it. How did that make you feel that like once you look it and you're like great?
Starting point is 00:46:54 Great. But you have three. Yeah. It was just like I'm going to make more. Have to. How did you make that 20 grand? Was it like a YouTube video that popped off? No, no. This was pre- YouTube. I think we had a lot of sound promos back in the day. So like everyone else was very focused on like I got to keep my feed good with trends. And I was like I got to make as much bread as possible during this time because this stuff doesn't last forever, which is very true. But I took everything. So it'd be like a sound promo day for three, five grand. And I was like, I'll do this every day. And everyone was like, do you can't do them every day. Like your feed won't be as good. I was like, I don't give a shit about my feed. That's $150 grand a month. If I take a $5,000 sound promo every day, like, why would I not do that?
Starting point is 00:47:32 Sound promos just them saying user sound. Yeah, yeah. Or like, or brand deals that came in and all that stuff. But I made 20, bought the chain, made another 20, bought a cat. A cat? A cat. A cat. That was a bad choice. $20,000 cat? I have two. Why? You have $40,000 in cats? I think it was like, it was like 36. You're laughing.
Starting point is 00:47:51 It's not funny. Why? What type of cat is this? Savannah cat. I have two of them. They're big. They're like 20 pounds. I always wanted them.
Starting point is 00:48:01 Aren't those the ones? Don't they get kind of like aggressive? But they're good. The mine are like super sweet and well trained. But yeah, they were, I know people would be pissed because I bought cats. But yeah, it's, it was just. Just like, do you ever see Archer? No.
Starting point is 00:48:16 The show. All right. Well, on Archer, there's an Osolot. And it's an exotic animal you can't own. And I always wanted one. And this is the closest you can get. So I bought one. And then he was lonely, so I bought another one.
Starting point is 00:48:26 But, yeah. So bad choices. It's even what I bought the Tesla. What about the next $20,000 now? Tesla. Okay. And the next $20. And that was just down.
Starting point is 00:48:36 And I was like, I got to make this payment. And then once I paid off the Tesla, I put it down on the Gt3RS. And then I just had to pay that off. So it's like, I, I didn't come from like, no one was there advising me where to put money. No one was there. Like, I feel like I'm, I was very financially similar to a lot of like athletes that come into money or a lot of boxers.
Starting point is 00:48:57 Like, you know, like anyone, anyone that comes from nothing and just like doesn't know what they're doing, it doesn't have guidance from parents or anyone else around them. So it's like, as that money just floated and I was like, I was burning through it. Who cares? And then you get hit with taxes. What about all the cars? Well, the cars are a different business. for me now, but I, I just love cars. Like I, after the GT3s, I got addicted. I bought a bunch. And now I
Starting point is 00:49:21 have a 7, but I have a GT3S of Tanner's old one. I have a BMW M3, that's like the daily. Good car. I have a wide body Uris. I have a 720s. I have a F.A. Tributo. I have a, oh, crap. Huracomperfonte. And a 1967 fastback. Yeah, so I got a lot of cars. What a collection. Yeah, try to get a variety. American, European, you know, every brand as much as I could get. If I had $100 million, I would have like $40 million in cars. That's a good collection. Yeah, yeah.
Starting point is 00:49:54 No, I'm super proud of my collection. It was just a way for me, I'm not like the average person that comes into money and like is like, okay, well, I got this much. I got to put this much here, put this much here, put it aside, get investment for those. I was just like, oh, I just got to keep working and make more. And that was just my mindset. Has that changed at all?
Starting point is 00:50:13 Oh, absolutely. Yeah, of course. Yeah, and I learned to diversify and put it into, you know, like, and actually invest my money smartly. But I, it's the same thing. We're also like, I don't know what's wrong with me. I don't like debt. And I know that there's some people that are like this and most people are not like this. And it's not the smart way to be is like fearing of debt. But like all my cars are paid off. Like, I don't do the loan thing. Like, I just don't like it. It bothers me. Like, I'd get a loan and then I wait six months and pay it off the next day so that it would improve my credit. But I was just like, I don't like owing. anyone. You have a mortgage, right? Yeah. But you have to have a mortgage, I feel like. Yeah, yeah. Like most people don't pay off their houses. And there's so much more you can do with that money where that's like a lump sum.
Starting point is 00:50:54 But like to me, I don't know. Like what? Instead of paying off a $300,000 car, like you put the $300 grand into what? Like real estate and buy another house and do it about. But that's more time. Because there's also like after owning a home, the reason I haven't gotten to into real estate outside of my personal house is like it's so much work. It's like unless you know.
Starting point is 00:51:13 what you're doing, you have a really good team, but then also, I don't know how people trust people because I'm not a very trusting person because I had bad child that lost a lot of people, blah, blah, et cetera. Like, I don't just trust someone to go run an Airbnb for me. It's just like, well, then I'm going to be hands on. But then how much of that is going into it versus how much is it rewarding me? That's kind of like the- It's not worth your time.
Starting point is 00:51:36 No, but for some people, it is and it's a great business. If that's what you're solely focused on. So I'm a very like all or nothing type person. So I'm like, I'm either going to focus on this full time or I'm going to not waste my time on it. So it's like that's where stock market, cryptocurrency, all that stuff's fun to me because I look at it like a game and I can do it from my phone. But, I mean, it's kind of like gambling, to be honest, too. Oh, gosh. Let's talk about your portfolio.
Starting point is 00:52:01 Where's all your money allocated percentage-wise? Oh, you're not going to like that answer. I'd say like 50% crypto, 50% stocks. You got money in cars. What about the cars? Oh, cars, house, bank, stuff like that. But that's it. So if you're taking your entire value, like,
Starting point is 00:52:18 oh, everything. What is it? Yeah. 40% invested. I'd say like 25% in the house. The house has gone up a lot or 20% in the house. And then cars, 20 bank the rest. So it's like not bad.
Starting point is 00:52:33 It's not like a terrible. No, but I should have. But it's also I buy good cars. So like most my cars have made me money. they've all profited like they haven't lost me money you never sold a car no I have I've sold a bunch now might be a time to start selling on oh no I am what other cars have you heard that you've
Starting point is 00:52:48 funny enough the only cars I've lost money on my Teslas all three Teslas I had lost me money because they just hold terribly because they make a new one all the time and like they're why would you buy a use Tesla when you go online and buy one in a week I'm surprised you don't have a Tesla right now I hate them I hate that's so much why why do you hate Tesla that was
Starting point is 00:53:04 it wasn't my dream car I always wanted super cars but like dream car in like real like any Anyone can afford a Tesla if you realistically. And I bought that Model 3. I had it for a couple months. Great car. Loved it.
Starting point is 00:53:17 But then I got a Model X after that because I was dailying Tanner's GT3RS in L.A. Which is not a good idea. It just doesn't, not practical in any way. So I was like, shit, I got to get a normal car. So I bought a Model X. I had it for a week before I sold it. I was like, I can't do this thing. Once it was like going electric again, I couldn't do it.
Starting point is 00:53:36 And then I bought a Model S plaid last year. Just couldn't do it. But everyone got cars sick in the back. They all felt like throwing up because the regenerative braking. Build quality is terrible. Once you get into like higher end cars, I feel like you, once you get in like a Tesla, you're like the car and the concept and the technology is brilliant, but the actual build of them is terrible.
Starting point is 00:53:57 Like door frames are misaligned, like all this stuff. And I think so I bought the Model S. I let my cousin use it to go to San Diego and the motors blew on him on the highway as he was driving down. So keep in mind, this car was a week old or two weeks old. That's crazy. You let someone borrow a week old plaid to drive down to... Oh, yeah, he was my cousin.
Starting point is 00:54:14 I was just like, he needed to go home. And I was like, you can use it. And he took it and it blew on him. So he was like stranded there. We had to get him back to L.A. It was a whole shit show. And I bring it to Tesla. And I'm like, just give me a new one.
Starting point is 00:54:25 It's got like 50 miles on it. They had the car for like nine weeks fixing it. I was like, this car's a week old. You're not even giving me a loner? This car's a week old. Like, that makes no sense. Like Porsche would never do that too. How would they not give you a loner?
Starting point is 00:54:37 I don't know. They did to me. They upgraded me. Oh, they did? Yeah. Well, it's also like, I didn't need the car. Like, I have other cars. Like, I didn't need it, but the fact they didn't even offer it.
Starting point is 00:54:47 Like, I was like, I'm not going to go take a loaner from someone who doesn't have the option of another car. Yeah. But the fact they didn't even offer a loaner or just like, if it was me, I guess it's not their choice, obviously. But if it was me, like, I would just give him a new car. He bought it with 50 miles on it. Like, why wouldn't you just get a new one delivered and just take that one and go fix it? Like, the motor shouldn't be blowing up on them. Would you get the roadster or the cyber truck?
Starting point is 00:55:09 I have the cyber truck pre-ordered. I have since the day it launched, like four years ago. But the roadster maybe, I'm going to see how people react to it. Because the thing is, I got in a plaid, and I was like, oh, my God, this is the fastest car I've ever been in. And I've been in a lot of supercars that are like crazy performance and all stuff. They don't compare to, have you been in a applied modelist? Yeah.
Starting point is 00:55:32 There's nothing. It's like a roller coaster. It's like, roll back. Yeah, it shoots you back. Yeah, and it's great. but it still doesn't feel real. Like it still feels like a ride more than a car. And I don't like how smooth they are.
Starting point is 00:55:45 Like I like feeling like I can feel the road. And with those cars, I would look down on the highway and be like, shit, I'm going fast. Like way faster than I drive my other cars. Like I'd be at like 130 on the freeway. And I was like,
Starting point is 00:55:57 this thing doesn't feel real. Like this is dangerous. And I, yeah, that car, I just, I don't think I could get the road to unless it was, unless it really blows me away,
Starting point is 00:56:06 which it could. But how do you top 1.8 seconds on a plaid? Like, what are you going to do? Is it going to go zero? 1.7. Probably it's probably going to be like 1.5, but I feel like they're going to have to put a legal limit on that. There's a speed in which you'll pass out. Like you do it in like under a second.
Starting point is 00:56:22 I think people lose conscious. I'm sure that the government will come in and be like, hey, 1.5, that's it. You can't have a car that goes zero to 60 in a second. Like someone could put that in front of a house and press on it and go through the house. Right, right. That's too fast. Like that becomes like, well, I know cars are already dangerous, but like just being able to park there and just shoot through this house is like, that can't be. There's no way there to let that happen.
Starting point is 00:56:46 And also, what's the, I feel like that takes away all the fun in it. But I don't know. What's the point? Yeah, what's the point going that quick? There's quick versus fast. Fast I understand the speed of going up and up and up and getting in a Bugatti and going 200 miles per hour. That's a cool thing on a track or whatever. But a platt is just like, yeah.
Starting point is 00:57:04 I think the new thing instead of zero to 60 is going to be 60. to 120. Yeah, maybe. I could see that. Yeah. I mean, if they can keep the zero to 120,
Starting point is 00:57:13 dude, in like four seconds. Dude, imagine 60 to 120 in two seconds. Imagine that. Yeah. Well, there's super cars that can do that. They're like quick,
Starting point is 00:57:24 yeah. Like, because if I'm on the highway in the 720 and I'm at 60, it's quick. Like 60 to 150 quick. Really? But it's not zero. You'll slide.
Starting point is 00:57:35 Like, I'll slide if I'm, in anything over or under third gear in the Ferrari or the McLaren. We'll just slide out. So what was your process of buying the house? So from Hollywood to. Yeah. So I bought it with two of my friends at the time.
Starting point is 00:57:48 And we each put in, I believe I put in 700,000 or 600 and something thousand. And they put in four and between the two of them. Yeah. So we were all just like, hey, we're going in on this house. And then once they ended up moving out later, I was like, hey, well, do you want me to buy you out? do you want to keep your investment in the property? And they chose for me to buy them out. So I just paid them out instead of.
Starting point is 00:58:12 And now it's just mine. But how do you do that? You just get an appraisal? Yeah. Was it an new appraisal? No, is that the original? But they just wanted cash back like as quick as possible.
Starting point is 00:58:21 So I was just like, I'll pay you out on that. I have no problem with that. Because at that time, the market was finicky. But I was like, I believe that it's going to go up. So I'm going to hold my investment in it.
Starting point is 00:58:28 I would say, well, you know, it would be this. But then there's commissions and escrow charges. So we'll take this and we'll minus 6%. If you really, if you think about it, though, it's like $150. If the market did crash, like it's gone up significantly for me. But if it did crash, I would have been fucked. Because 5% on a house to real estate agents plus anything I had to fix or anything like that.
Starting point is 00:58:50 Like I would have lost a lot of money. Yeah. But it happened to go up. So it's like, I think real estate's pretty safe overall long term. But, you know, that's just me. But yeah, I bought the house. We did seller financing for the first year because none of us had good bank. Like we had a good bank statement.
Starting point is 00:59:05 it's for a year and a half, but like who's going to trust that for the next five years. So we sell their finance at a high rate. It was like 6 to 7 percent. I think it was really high. And then I refinanced at the end of the year, knocked it back down. Once it was just me, I refinanced. And then now I'm selling it. You're selling it right now.
Starting point is 00:59:22 Yeah. What's the asking? 7.5. I think you're going to get it? Yeah. Is it on the market right now? Yeah. It is.
Starting point is 00:59:28 75? Yeah. Jesus. But it's 12,000 square feet. Yeah. I didn't know. Yeah, I didn't know. is that expensive that nice though i bought it for five three years ago and i know the jump seems
Starting point is 00:59:40 it seems crazy yeah it's crazy but i bought it during covid when no one was buying because everyone was scared everyone i knew was like in 2020 they were like i'm not buying anything because it was still during lockdown like still massive like everyone was just like i'm not buying right now in la or in the la region because everything's going to go down that was the thought process so what's the goals in the current like close future for you you just want to sell this house, other business stuff that you want to be doing content. This house,
Starting point is 01:00:09 I think I've just lived with so many people in it. And it's like nothing towards any of the people like all love and respect towards everyone. But like I've lived with so many roommates in this house specifically. I think I've lived with over 25 people in the last couple years. And it's just like it doesn't feel like my home. Like even though I bought it, even though I pay the bills every month,
Starting point is 01:00:28 even though everything, it's just like feels like the hype house, not my house. I've lived in that for three plus years. years and I just want to buy a place. I want to set it up my way the way I would not for content, not for roommates, like my house. Just like where every room has a value to meet. Like I want to build a gym. I want to build a podcast room. When my girlfriend have an office, I want to have like all these specific things that I want in my house. Like I don't need a 10 bedroom house. I need like
Starting point is 01:00:54 a three or four bedroom house like a normal house. And it's just like it doesn't feel like a home to me. So like that's my immediate priority. I'm curious. What do you look for when it comes to TikTokers? who could be in the high pass, like what qualities? I think it's changed over the years, but I can always sense when someone's about it takeoff. And I don't know if it's just, I'm sure maybe there's a lot of people out there that are like that. But I like know early on. It's hard to tell. Like, why?
Starting point is 01:01:22 Like, what about it? You can see the growth, the repetition on your for you page. I don't know. The community too. Yeah, you can see the bond they have with their fans. Like, I can just tell when things are working. and I've just kind of had that eye out for it for a while. And it helps that everyone who's come into Hype House ends up leaving with a lot more followers every single time.
Starting point is 01:01:42 So that helps. But what I've noticed is there's people who get views and there's people who have communities. And if you can do both, you'll be very, very successful because that's the best thing you can do is have a relationship with your audience. And Hypehouse has a good relationship with its fan base, which is interesting because it's an, entity. It's weird. But whenever people come in, like our fans get so excited and it's, it's nice to see. Like, it's cool that they've been so supportive over the past couple years. Because it's like nobody but me is in it from the first house, like from my first launch. You're the only person. I'm the only person. Like my girlfriend was there from the second,
Starting point is 01:02:21 like, from our into the first house, but like towards the end. But nobody else has been in it. But whenever I add five new people and start posting, like the attention goes insane. Like the fan base gets excited and the edits go crazy and it's just like really cool that even when it's brand new people It's because kids they're bored like people out there are bored so when you give them somebody to pay attention to they get really excited because it's just something to focus on sure and I think entertainment is It'll always be there because people need a distraction from what's going on in life That's why I've always to try to just make entertaining stuff whether it makes people laugh whether people make fun of it whether it makes them happy whatever it is it's like at least we're entertaining to some level because things get boring really quick. How do you deal with some of the drama that comes along with it though?
Starting point is 01:03:07 That's a good question. I hate it personally. I don't like drama. I don't like bad blood. I try my best to stay neutral with everything and everybody. But there's been times where it's been public drama and stuff like that. But I just, I don't like it. And I'm also older now.
Starting point is 01:03:25 Like, I feel like drama comes when there's issues and then they get put online. And you're just like, it's very easy to keep. it offline. But obviously, like, I made mistakes in the past two and blasted people online. It just didn't give a shit and stuff like that. But it's like, it's just immaturity. Like, the older you get, you kind of just like, I don't have time for this. Like, I don't care if it gains me more followers or whatever. It's like, I just don't want to talk about other people. I want to talk about myself and what I'm doing. Like, I just don't care. I'm very like, even if people have wronged me, I hope that they do well. Like, I'm a very like, I just hope that you find happiness, success and all that stuff.
Starting point is 01:03:58 Like, I just want everyone to learn on their own. And even if they've done. bad things to me. I think the life always comes full circle where it's like you'll figure it out eventually or like you'll end up focusing on yourself and things will get better for you and like it's all I really care about. Just I don't have time for drama and I don't like I don't have energy for it. It's very draining. And what's going to happen to the hype house once you sell the hype house and you just buy a personal residence? There's options for it. But my one I'm leaning towards is adding people from all over the country that don't live in the same house. So just using it as a place. I want to I really respect what Dave Portnoy's done with Barstool.
Starting point is 01:04:32 and hype house is such a big name. A lot of people know the name hype house, whether they hate it or love it, whatever it may be. Most people hate it. But it's got a lot of attention on it. And I want to use that to blow people up in a different way. Like instead of just gaining followers
Starting point is 01:04:50 and doing TikTok trends and all that, I want to take people who have a podcast and use it as a way to blow up their podcast through hype house, through posting clips on hype house instead of just their personals. So it's like using it as a utility. for a group of people in that. And that's what I want to pivot the, like, the direction of it. That'd be interesting.
Starting point is 01:05:10 So kind of like a promotion, I think? Kind of, but they're all a part of a collective. And if we are together, we can film together and stuff like that. But I just think it's been very limited by one house for so long. And I've thought about investing into other houses and do all that. But it's just, it's a net negative business. Why not sell it? It seems like you get a good offer from, like, somebody to take over the hype house.
Starting point is 01:05:30 Or is it more about you? I mean, if I got a good offer, I probably would. Everyone has a price. Yeah, if anyone wants to buy it, yeah. No, I mean, I actually have had that conversation once. But it mainly came into what if someone took it over and then like when, because if I sell it, it's not my problem anymore or anything like that. Like what if they go sign a bunch of talent, take 25% of what they make, say they're going to blow them up through there. And then what if they don't know how?
Starting point is 01:05:59 What if they don't have actually help them? Like, what if they just fuck them over? and then it's like even if it's not my problem because I sold it, I'd still feel like. Right. It's hard to shit your name a little bit. Well, I helped with that and then they fucked all these people over. So it's like I'd rather just try to figure out a way to do it myself.
Starting point is 01:06:16 And it's such a big thing still. Like even though it's not the same as it was years ago and it's not the same like hype level and all that. It's just I want to create something new. The For You page is very designed to the viewer. So it's like if I took people from anywhere, it'll just hit our fans, plus their fans. So it just continues to build their reputation.
Starting point is 01:06:35 So that's a tool that could be used for people. But I just want to find more people that are willing to put in work to do more than just TikTok or more than just like social media. I want to find people that want to do bigger things with their careers overall. That's kind of like where the direction I'm going is. Where do you think the direction is going for a lot of these TikTokers right now? Most people just turn to Snapchat because of that revenue. I don't know if you guys are on there.
Starting point is 01:06:58 But I think most people pivoted away from TikTok right now. I don't know if TikTok's going to figure their shit out or if they're not, but it doesn't seem like it's going great for them, but that's just my personal opinion. I love the app and everything that's done for me and hype house and all the people and everything, but there's not much opportunity on it. Like you can hit people through clips for long form. I'd say that's the most useful thing that's changed over the past couple years,
Starting point is 01:07:23 but as just a short form creator, it doesn't really make sense. Like putting all your energy into it, there's not as much of a return on investment anymore. We're back in the day, like, you could put a bunch of work in and it would gain you on Instagram, YouTube, all that. You don't really gain off of TikTok anymore. It's like good for people that you guys to post your clips on because then it blows up the podcast, leads to more revenue, et cetera.
Starting point is 01:07:43 But for short form creators, like everyone gets millions of views now. And now the brands, my one pet peeve I have with TikTok is that when you get a brand deal, they completely mute it out. Like you could be getting a five million view average and then you post a brand deal gets 50,000 views. Yeah. Why is that? Is it because you have to select paid promotion?
Starting point is 01:08:01 It's because they want, this is my guess, but I would guess that it's because TikTok wants the brand to pay for paid advertisement so they can make money. So, because like then you, everyone boosts the videos now. Like when you get a brand deal, they boost it to millions of people. But that's how TikTok makes money. If they don't have that,
Starting point is 01:08:19 how else do they make money off your brand deals? Right. So it makes sense in theory, but then you start realizing like you're kind of screwing over the creators that have helped develop your platform because without, I think that the way that you make a platform successful is you give people the opportunity
Starting point is 01:08:38 to become famous. Like I think that's what happened with Vine. I think that's what happened to meusically. I think that's what happened. TikTok is like, I think Hypehouse and like the people in it and Charlie and all these people really helped TikTok solidify itself.
Starting point is 01:08:53 Like I think without those creators, less people would have wanted to be TikTokers. Because it's like they saw all these people, these guys and girls, becoming famous for quote unquote nothing. Like whether it was dances or trends or whatever it might be. I feel like that gives people hope in a platform that they could be that. So it's like you see people like that blow up and you're like, if I put work and I could do what they did. But right now there's like none of that. It's more like if I develop a podcast and post clips, I'll be able to transfer the views over to YouTube.
Starting point is 01:09:22 It's not I'm going to make so much on TikTok or like I'm going to build a career off TikTok or I'm going to become famous off TikTok. So I don't know. The platform's strange right now. I feel like especially when you use your TikTok to leverage other career paths, like how people become musicians. Like we've seen that so much from TikTok. That's a lot more common. Yeah, I know.
Starting point is 01:09:39 Or people just becoming mainstream celebrities. Like going to red carpets and stuff like that and hanging out with the Kardashians and whatnot. It's like, okay. Like you're really a mainstream celebrity at that point. But if you view it as like they started off TikTok, that's such an inspiration for so many people out there. It's the same way that I viewed at Casey and Istow when I started YouTube at 16. as I was like, this guy is just a dude in New York with a camera,
Starting point is 01:10:00 like chasing his dream of being a videographer and starting a business and all this. It made me feel like I want to be a YouTuber when I'm older. And that hope was what was there for TikTokers in 2019 to 2020 to 21. And now I feel like I don't know if I'm not educated on it, but I don't know if 16 year olds out there now are like, I want to be a TikToker. Like I don't know if there's no, there's no true money like in TikTok. That's what I'm saying. It's like the promotions and everything.
Starting point is 01:10:26 if they're just continually getting stifled, no company is going to allocate a marketing budget towards TikTokers. So then you can't, like, flunt all of your TikTok wealth and therefore, you know, people wouldn't be very interesting. So it's like everyone knows YouTube works, but YouTube's now more of a, I'd say YouTube's more of a,
Starting point is 01:10:44 what's the word for, like a science? No, no, no, like Nickelodeon, a network. Oh, YouTube is very much like a network now. You have to have a overview of what you want to do. not very like old YouTube was like set your camera up and film some funny shit and post it new YouTube is like develop a show idea or develop it's very corporate very corporate yeah which works but it also has lost that like I want to be a YouTuber so I feel like right now there's like nothing like I feel like there's no I want to be a YouTuber TikTok or Instagram person like I feel
Starting point is 01:11:18 like all the platforms have become very analytical and become very soulless. I feel like it went from an art, like a creative outlet into a science. Or to a business. Into a, yeah. Well, this is the thing that sucks is like,
Starting point is 01:11:35 I love business and I love negotiating brand deals for myself. And I love the agency side for myself. It's really fun. I love growing on social media and treating the analytics side like a game and like all that. I love that part. But I think the whole genuineness to social media is supposed to be just like put your phone up in film. And I think that's why I love.
Starting point is 01:11:56 love when people like Keith Lee blow up because he like in my book deserves it because he's just honest and like puts his phone up and films something genuine. And I'm just like I want the platforms to go back to that. Not like one person who gets that every two years like a bunch of people. Like I feel like it's just kind of like one person at a time now on TikTok where it used to be everyone but it's also so oversaturated. It's like how many people can do the same thing and then how like not everyone can blow up for the same thing. The difference was when we. were on TikTok and like it was actually when it was first blowing up and all that, if you looked at a trending sound, you would see all of your friends as the top 20. Like when I would click
Starting point is 01:12:36 in, I would be like, oh shit, they did that sound. They did that sound. They did that sound. All of my people or like all of my friends in my network were under the same sound because that was just such a small niche amount of people on TikTok. Now if a dance goes viral, it's like millions of people doing the exact same thing. So it's like how are you going to pick one person to blow out of that. It doesn't really make sense. A lot of people that start from somewhere like when you're just a group of friends hanging out and you blow up. Everyone wants to maintain that as they build their following. But in reality, you're not going to live that same life because it's impossible. You live in an apartment and you go viral in an apartment, film with your friends and then you guys make money and
Starting point is 01:13:17 you move into a house. It doesn't make you any less of what you were doing. Like that's the whole point of it. So when I bought my first car, when I did all this, like I filmed it all. And it wasn't like, viewed it as like, oh, you're kind of be cocky or flaunt or whatever. And I was like, no, I'm just bringing you along the journey. And I bring you along the bad times too. And it's like, that's just life. Like that's how you create a more special bond with your audience. It's like, I'm not the perfect person at this. But, you know, a lot of people do that. And I feel like someone like Keith Lee, I don't like bring him up a bunch, but like, he's great though. He is great. And he does such a good job. He connects with his audience. Like when he moved out of his place, he made it a
Starting point is 01:13:56 heartfelt thing that like that place was where he started in this and now he can afford to bring his family to something better but no one hates on him for that like people get scared of like posting their success and i understand because there's a lot of negative they're gonna hate on him when he moves into that 13 bedroom mansion exactly it's it's got to get to a point where it's yeah when it's so unrealistic exactly but at the same time you're just like you keep it real and you're going to have those supporters you'll always have haters everyone will always have haters but if you keep it very real with your fans throughout your time, like they'll connect with you a lot more than other people. And I know a lot of people that put on a very big facade for social media and they're just very
Starting point is 01:14:35 different people. And it always ends up being tiring. Like at some point, you're just like I'm putting on a fake face. It's like that's why when I'm depressed or have issues, like I just don't post on YouTube. Like I'm not going to sit there and smile and pretend that everything's great when it's not. It's just like I'd rather take a break. Yeah. Because that's just what I need. And like, I know that that's not great for analytics or career or whatever. But that's where you just, just look and it's like, I'm not even putting out good stuff if I'm not feeling good or if I'm going through something that sucks. Like, I'm just going to take a break. I feel like that's what David Doberk did super well because like he initially started out
Starting point is 01:15:06 in an apartment and then just slowly like he got the nicer house and he got like the mansion but like his fans were with him the entire way. I think a lot of times people don't realize how much money you make. And so they're like, wait a second. He's doing that well. He's making money off me. What? I think a lot of people. I think that was one of the roughest things. It was just like really, it sucks when you have to say no to people. Because I'm the type of person where I take every photo,
Starting point is 01:15:36 every human that has asked me in public, take a photo with. Beyond grateful that they even know who I am. But at the second house, when I'm pulling my car out and I have to go to a meeting and like there's nine people knocking on my windows and then the moms are like, we made you.
Starting point is 01:15:50 I'm like, you're at my fucking house. You psychopath. Like you're at my house. house, you crazy bitch of a mom. Take your kid away from my house. You have to be delusional to bring someone to someone's private residence and wait outside for eight hours.
Starting point is 01:16:03 They wait outside for eight hours? Oh my God. No, every second, if we would leave at five in the morning, there would be people there. And it was just like the fact that they were sitting there like, you wouldn't have any of these without us. And I'm like, I didn't say that. They would say that? Oh, yeah.
Starting point is 01:16:15 The moms were crazy. But it's just like, who are you to like show up to someone's house? And like, we tried to take photos. But then it became. Right. Then it's expected. No, no. You just, oh, you go to the house and they take photos with you.
Starting point is 01:16:25 Yep. Not only that, the police were upset with us because the road got shut down from so many cars. It's like there was just so many issues that came up from that that we weren't allowed to take pictures anymore. And then once we told people that, they were like, yeah, you're full of shit. And I was like, no, we literally like are we are going to get evicted because of this. So it was just like, it was just getting worse and worse. But people just, they feel someone told me this recently who it was like a manager, friend of mine that worked with celebrities and influencers. And he was saying it's very interesting to see the difference between how people treat influencers in public versus celebrities.
Starting point is 01:16:58 Like he was just like, oh, I'll be out at dinner with blank major celebrity, like major comedian. People might recognize them, but they have the respect to like stay away from them where he's like when I'm out with my influencer clients. Like anyone feels like it's free game at a restaurant to come up. Be like, hey, selfie real quick. It's like you know the person. Yeah. It's like you're, it's not like, oh, that's that actor. where you get very reserved and you're like, oh, that's that famous actor.
Starting point is 01:17:25 Like if someone saw Tom Holland at a cafe, they're like, oh my God, that's Spider-Man. They're like, freak out and then that's it. Where when they see an influencer, they're like, oh, my God, it's this person from the hype. I'm going to go take a picture with them. But it's like the respect part goes out the window, which I get just influencers. I get that whole perspective. But it's like that also gets irritating when you're like out and that's just the way people just expect it. And then when they get to the point where like they're at your house.
Starting point is 01:17:52 And then they're demanding it. And you're just like, just give me a little space. Like maybe don't come to my house. Maybe. Please. That's crazy that you actually got nearly evicted. Yeah, we had many, many break-ins per house. That's supposed to be your one space.
Starting point is 01:18:06 And like they would try to come in the garage when it was shutting. They would try to like- Higher security, though. I think we did at one point. Yeah, we had security at one point. That house was crazy. You're really good at storytelling. Yeah.
Starting point is 01:18:18 I think you'd rate talk. Really good in a podcast. That's why, like, especially now. Now I'm like doubly excited for you to start one. I've always wanted to. I think it's just the too, like everyone who goes the podcast route and then they go the like all especially TikTokers and YouTube or stuff. They always go like the drama route.
Starting point is 01:18:33 I don't want that. Like I want to talk to intellectual people and I want to, I want to learn something when I'm talking. So you want to have guests on every episode? Yeah. Guests on every episode. I want I don't care if they're famous or not or as long as they have something to bring the conversation.
Starting point is 01:18:45 Yeah. Like I love Joe Rogan's podcast. I love Jordan Peterson. Lexington. I don't watch Lex's but I should. Wow. I love Lex Friedman. They're just all like, I like when people bring other people on and they learn new things
Starting point is 01:18:58 and you're running a good podcast. You have to be like humble enough to listen to new perspectives and all this time. It's just like I want to do that. And I want to feel like I'm growing all the time as a person. And I want to be surrounded by people doing better than me. And that's something really important. I feel like a lot of people don't understand. You are who you're surrounded by.
Starting point is 01:19:17 And I think that's probably the biggest. Like if there's anyone out there watching that's like, hey, what's the advice that I could give to make money? I'd say, forget all the analytical things for a second. Who are you surrounded by? Because if you're around a bunch of broke people that don't work and that get high all day and watch movies, you're not going anywhere. It's just like it's not going to happen.
Starting point is 01:19:36 The more you're around other people who have that same mindset, you guys will figure it out together. Like, I think that's the most important thing is your surroundings. Amazon presents Jeff versus Taco Truck Salsa. Whether it's Verdei. Roja or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flame thrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk.
Starting point is 01:20:07 Habaniero, more like habanier, yes. Save the everyday with Amazon. Couldn't agree more to that. I had a close old friend that I haven't really been hanging out with recently called me, and she was like really struggling, like in Shepard. fambles and everything. And she was like, what do I do? Like, do you have some advice? And I was like, yeah, like, just stop being friends with every single person you're friends with right now and go and go find like a new friend group that is in the direction you want to go in life.
Starting point is 01:20:31 Yeah. I know that sounds so. It's aggressive. It's abrupt. It sounds fucked up. But it's also like, you need good people around you to elevate yourself. And it's like if you're not making a lot of money, go make some friends that are making more money and they will teach you or you will learn how they're doing it. Or you'll see their mannerisms that change and all this stuff. It's like, You can't just expect to grow sitting in the same spot. So that, yeah, that would be a big piece of advice for people. And it sounds, I've cut off so many bad people in my life that I'm just like, if I'm around you and I don't feel like we're benefiting off each other,
Starting point is 01:21:07 emotionally, career-wide, whatever it may be. If there is no, like, wow, we're not building each other up. There's no point in being in each other's lives. And like, I've had to do with family. And a lot of people are incapable of doing that, which I understand. but it's also just like you only live so long you got to live a good life and a happy life and be surrounded by people you enjoy their company and all that stuff so yeah that's very important to me what's your biggest insecurity my eczema probably really yeah i hate it i'm not gonna be one
Starting point is 01:21:38 to downplay at other people's insecurities that's not gonna be me but i also think yeah it could be better one um no no i don't think that that's not i'm not i'm just yeah that's that yeah i've like because you can see it it on my hands. I don't really care about my hands, but as a kid, oof, like insides of my legs, arms. I always wore sweaters and jeans and everything every day, even if it was 100 degrees out, no shorts. That's rough. Yeah. It's just embarrassing. Like your whole layers. Oh yeah, it's terrible. I wouldn't wish eggs won. So how do you, how do you fix it? There is no fix. It's just a lifelong thing. There's not a pill. There's not like a steroid you can take. Yeah, but you don't want to take
Starting point is 01:22:14 steroids. No, like my dad, my dad has Exima too really bad. And like he's done everything. Steroid shots, steroid ointments, everything. And he still has it in his 60s and or late 50s. But he still has it not as bad as me, but like pretty close for doing everything right and like all the medical things right. It's like it still comes back. So you're still going to have to deal with it at some point. So I'd rather just take the more like holistic route.
Starting point is 01:22:43 And that might sound down. But like he's had cataracts twice because of the steroids. It's like they thin everything. So it's like if you put. But if you put, like, steroid creams on this, it'll just thin the skin out. It'll heal it, but it'll thin the skin out. Then you get that paper thin skin. You're like old people have like all the veins through.
Starting point is 01:23:00 That's what happens. So I'm just like, I'd rather just find a natural way or just live with it. But it does suck. What do you think is the biggest problem with humanity? Or the biggest threat to humanity? I don't know. I'm not educated enough to say threat, but I don't like the current mindset of America. as far as.
Starting point is 01:23:20 I don't like how divisive everyone is. And I don't like how everything's set in stone. Like if you have one opinion, you're evil. Or if you have another opinion, you're a saint. It's just like, I don't know. I don't like the way that everything is so. If you think this, you are this. And if you think this, you are this.
Starting point is 01:23:37 It's just like there's kind of no open conversation anymore. And I don't like the way that that is right now. And the media is very divisive and all this stuff. It's just like I don't like it. I feel like everyone. Social media right now, though. It pushes extremes. On both ends.
Starting point is 01:23:54 And then you like see you could fall into a loophole of just being fed propaganda on both sides of political, everything, like religious, why. Like you can just like fall into a rabbit hole and it just keeps feeding you. Because like all these platforms are good at feeding you what you want. So if you want to see something extreme, you're going to keep seeing something extreme. It's what people engage with as well. Yeah, exactly. But it makes sense from a algorithm perspective. But then you're like, what are you doing to these people, though?
Starting point is 01:24:21 Like, think about it from a human perspective. I agree. I think, like, there's really bad intolerance. Yeah. Everybody of the other side with the rise to everything. Then it goes with everything. It's like there's these kids out there who watch TikTok all day that get on the work side of TikTok. That's like the grind harder, work harder, do this.
Starting point is 01:24:36 And it's like, I agree. I agree with all those things. I promote those things. But also, like sitting there listening to motivational edits all day of you need to work harder. If you don't know what you're doing, there's nothing you could like, it just gets that those kids end up in the same spot with like I watch this all day and I want to work all day but I haven't even taken a step in the right direction because I'm so busy being like I gotta work 12 hours a day or I'm not gonna I'm not gonna make it yeah it's like what's making it mean like what what do you really want do you want money is that the end all be all goal because you're not gonna build most likely just off of financial like I want to be a millionaire it's like everyone does what do you want to do what do you want to do what what is the thing but like people are saying focused on the finance like I want to make money or I want to do this or I want to buy a house it's like why I know why I want to buy a house I didn't have a stable house growing up so owning my
Starting point is 01:25:27 own home was a big step for me because I was like this is mine I can't leave no one can kick me out no one can do this like that's why I want a stable home so I bought it and it's like that was my intention when I started at hype house there was no I'm going to get rich I'm going to do this it was just genuine and then it led to an opportunity to make money through growing on social meeting all that. But if you're so focused on like, oh, I got to make money doing this, are you going to do it? You're so focused on like, I want to meet the perfect girlfriend or perfect boyfriend. Is that going to happen? If it's all you think about, no, it's going to happen when you least expect it. So it's just like, I agree. I think like real wealth isn't something you really
Starting point is 01:26:04 pursue, but it's something more that ensues. Like it just kind of comes as a byproduct to something else. Well, and you notice like all these, I don't know how true this is, but you notice a lot of these people like Elon Musk is unbelievably successful. It's like, He kind of gambled everything back on another business once he made money. Multiple times. Like that's insanity from any logical person's perspective, but he's clearly passionate about what he does. It's like, didn't he pull out so much money to buy Twitter?
Starting point is 01:26:28 It's like, was that a logical decision? Or was that just what he felt was the right thing to do for him? That seemed impulsive to me. That's what I'm saying. That's just seemed like on a whim. It's like, oh, crap. I doubt he did that impulsively. I bet it was very calculated.
Starting point is 01:26:41 But I also, obviously, it wasn't the smart business decision. You tried to get out of it. Yeah, I know. Yeah. And they held it to him initially. Yeah. And he's like, no, please let me buy it. And then he starts getting in contract.
Starting point is 01:26:51 He's like, I want to back out. No, you can't now. I just think as soon as they say yes, he's like, well, actually, if they kept saying no, he'd be like, no, I still want it. Yeah, yeah, yeah, yeah. Yeah, I think that, but I just look at people like that and I'm like, he's someone I look up to entrepreneur wise. And I'm just like, well, if he's willing to gamble at all, like, you kind of got to
Starting point is 01:27:09 do that sometimes. And I tell everyone this too, when you're young, you don't really have anything to lose. It's like that was my thought when I, started hype house in 2019. I don't know how much money I out of my bank account, maybe like 20 grand, but I spent every dollar. Yeah. But I was like, what am I going to lose?
Starting point is 01:27:27 Like, oh, I'm going to be 21 with 20 grand or maybe 21 with $1,000. It's the same shit. Like, you're not really going to change your life with 20 grand. Like maybe if you're really smart. So you could buy a chain with that. Or a cat. Yeah, or one cat. Yeah, you can make bad decisions with that.
Starting point is 01:27:44 Don't. I don't advise buying. Savannah cats, but they are great. But yeah, it's like you kind of got to go all in on yourself and believe in yourself. And maybe it'll work. If you believe hard enough, you might get a chance of success. But it's like, look, you got on here through trying something, right? Seven emails in a row.
Starting point is 01:28:03 But it's like it worked. But if you didn't try, true. It's just like you got to try something. Got to go all in on something. And maybe it'll work for you. Great. That was fantastic. Thank you so much for coming on.
Starting point is 01:28:15 Thank you for being generous with your time. I really appreciate it. If there's anything you want to shout out, go ahead. This podcast. There we go. Subscribe, hit the like button. All of your stuff will be left down below in the description. And until next time.
Starting point is 01:28:26 See you guys. Cool. Thank you so much, man.

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