The Indicator from Planet Money - What $10 billion in data centers actually gets you

Episode Date: April 2, 2025

Billions of tech dollars flowing into a community to build data centers should transform a local economy ... right? Well, maybe not. On today's episode: Why data centers create few permanent jobs. And why communities might want them anyway.Related episodes:Why China's DeepSeek AI is such a big deal (Apple / Spotify)Is AI overrated? (Apple / Spotify)For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

NPR. This is the indicator from Planet Money. I'm Adrian Ma. And today we're joined by friend of the show, Stephen Basaha, from the Gulf States Newsroom. What's up, Stephen? Hey, it is good to be with you, Adrian. And, you know, I live in Birmingham, Alabama. But today, we're traveling just across the state line to Meridian, Mississippi.

Road trip. Oh, we're driving around and show it to you. Yeah, please do. Our tour guide is Bill Hanna. He's head of the East Mississippi Business Development Corporation. Basically, think of him as Meridian's chief salesman. Now, Meridian, it is like a lot of small cities in the South. Great food, small town charm, and hunting for that one big break to turn around its poor economic fortune.

And Bill says that big break could finally be here. This is the largest announcement, not in Meridian in Lauderdale County, but in the state of Mississippi. It's the largest announcement like, whatever or ever? And that is for a $10 billion private. investment that would give Meridian a piece of the country's tech future. All this stretch of land is about 300 acres and it's going to be a data center campus. Data centers. These are those big computer-packed buildings which are the backbone of the internet and the AI boom.

Tech companies are spending billions to build them across the country. Yeah, but while billions flooding into communities like Meridian might sound like an economy transforming event, there's one important catch. data centers just don't hire many people. On today's show, why billions of dollars in data center investments will lead to a lot fewer permanent jobs than you might think. And why communities might still want them anyway. This huge data center project in Meridian, Mississippi, it actually shares the record for the largest private investment in state history. And it's tied with, drum roll please, another data center.

The data center money is pouring in from all directions. You might remember President Donald Trump announced at the start of his presidency an initiative called Stargate. It's this investment of up to a half a trillion dollars from private sources to build and support data centers. Yeah, but for all this hype and the sci-fi names and such, the data centers themselves actually look pretty mundane, at least according to Kartik Hesoniger. Yeah, it just looks like a warehouse, but instead of consumer products, you have, you know, racks of servers in there. Yeah, I'm imagining that server rack you might see in the back of an office but scaled up to like warehouse or factory size. Is that right? That's exactly right.

It's that same rack. But imagine rows and rows of those racks across a massive like a Walmart warehouse size space. Kartik is co-director of the Wharton Business School's AI Research Center. We call them up to ask what is the value of these data centers for the communities they're getting built in? When you see numbers like a $10 billion data centered investment in, and you see numbers, like a $10 billion data centered investment in, and you are asking what does it mean for a local economy, you have to really discount that number quite heavily. And that discount comes because, you know,

beyond the temporary construction jobs needed to build data centers, they just don't hire many people. They employ about 100 to 200 people as direct employees there. In fact, when Apple created a $1 billion data center in North Carolina, the news stories reported that there were less than 100 permanent jobs, created as a result. Kartick says the reason for this is because data centers are all about hardware. It's things like computer chips that make these data centers so expensive.

By contrast, if you took a software company employing the same amount of people, it would actually take a lot less investment for them. You know, what is the software company buying? They're buying computers and they're buying some software licenses. That's not much. You know, a laptop for every person, a monitor for every person. In fact, Kartick says when it comes to job. creation. A software company could spend just a fraction of that $10 billion to make as many jobs.

Personally, I would rather take 10% of that, a $1 billion software industry investment. 10% of the investment. I mean, that's like a full decimal place over, right? There's a pretty big difference in investment. Yeah, you got to like shift it over by a whole zero. You know, but Kartik actually, as we kept talking, he kept adjusting that number low. and lower until finally he landed on. One percent of that investment going into software that would be bigger than, you know, a massive $10 billion investment into data centers. So in that case, we'd be talking about $100 million versus $10 billion.

You're saying that would mean more for a community. I would say $100 million investment in software jobs should be comparable at least. Okay. Now, to be clear, this money we're talking about, It's not coming from state or city pockets. These are private dollars. Tech companies are putting up themselves. They're not public funds.

That said, Mississippi is giving these upcoming data centers a 10-year break from some state taxes. They just have to hit a few conditions like creating at least 20 high-paying jobs. Yeah, not setting a very high bar there. Right. Now, none of this means that data centers are cost-free for communities. In fact, they often come with a big cost. That is energy. If you've ever been in an office with its own small little server room, you might have noticed it's a bit chilly in there.

That's because all that sensitive equipment needs lower temperatures to prevent from overheating. And the same is true for data centers, but on a much larger scale. Kartik says in some states, data centers are using up 5% of all energy generated. It's a lot. And in fact, it's projected in a matter of two to three years. In most states, it'll be over 10% of the energy utilizer. So data centers are energy-hungry. And of course, this is a problem for everyone because of climate change.

Mississippi Power was planning to stop its coal operations at one of its power plants. But because of the extra power demand that will come from Meridian's data centers, the utility is going to keep burning coal at the plant for roughly another decade. Now, we have sort of been pouring a lot of cold water on this data center hype. But Kartik says even knowing all the drawbacks, there's still at least one really good reason why communities might want a data center. Having a data center in a region can create a halo effect as well, which causes other high-tech companies to come and set up shop nearby.

Yeah, like maybe some of those software companies with a lot less investment and a lot more jobs that Kartik mentioned. And the reason they would want to be near a data center is because in the tech world, proximity still matters. Right. So it's easy to think about cloud computing as happening in the same. sky because it's literally in the name cloud computing. But the truth is all these ones and zeros zipping through the interwebs, they actually happen in real physical places, often data centers. It takes time to send data back and forth and being closer to a data center can actually

mean having a competitive edge with things like faster uploads and downloads. So it makes sense that companies would want to be close by. In fact, if you look at the northern Virginia region, That's a good example of how it's a big data center hub, but at the same time, the jobs there are not just the data center jobs, but lots of high-tech companies have set up jobs there. The Northern Virginia Technology Council says the region has more than 17,000 tech companies and credits those data centers for attracting business. Kartik says because of the current AI and data center boom,

companies are looking for new places to be hubs like Northern Virginia. Of course, it is still a gamble that data centers will track those other companies, and there are all those drawbacks we mentioned to consider, like the power demands and the few permanent jobs. And we did ask Bill Hanna, remember the chief salesman of Meridian Mississippi, we asked Bill about these drawbacks. These types of projects don't have lots of people.

When you put eight buildings out here and put 40 or 50 people in each building, you know, you're at three or 400 people. Well, that's significant in a community like Meridian, Mississippi. And hey, just the work needed to construct a multi-billion dollar facility means a lot of construction jobs for the seven or so years it'll take to build. This episode was produced by Lily Keros and engineered by Sen Lafredo. It was fact-checked by Sierra Juarez. Cake and Canon edits the show and the indicators of production of NPR.