The Jamie Kern Lima Show - Shark Tank’s Barbara Corcoran Reveals All + Secrets to Success YOU Can Apply to YOUR Life Today!
Episode Date: December 3, 2024Are You Ready to believe in YOU?🙌 jamiekernlima.com 👈 Sign up for my FREE Inspirational Newsletter here and you’ll ALSO get special prompt questions to help you grow in your self-worth-buil...ding that pair with each episode!🩷 Make sure to click the “Follow” button for the show on your favorite podcast app, so you’ll be the first to get each episode! ____ Are you ready to believe that your dreams are possible! No matter the setbacks you’ve faced, no matter who didn’t’ believe in you. Shark Tank’s Barbara Corcoran is such a powerful example of how all things are possible in your life, when you’re persistent, when you learn how to be resilient in the face of rejection, when you don’t let labels other people place on you stick! And today she’s here sharing stories and insights she’s never shared before! Some will make you shake your head, other will make your jaw hit the floor, and all will fill your soul and your spirit, knowing you are not alone in set-backs or insecurities, and that no matter what you’ve faced, you can learn to play a new tape in your head, you can learn to build true self-confidence and self-worth, even it that journey starts today! You’ve heard her say “You’ve got a deal” on ABC’s hit show Shark Tank for 16 seasons, Barbara Corcoran, is an EMMY Award winning Shark and Executive Producer on the show, she’s the Founder of The Corcoran Group and is one of the most successful entrepreneurs in the country! She’s also sharp, quick-witted, and SO funny and today, she’s here to EMPOWER YOU to believe in your dreams and to know that your best days are ahead! Chapters: 0:00 Welcome to The Jamie Kern Lima Show 7:16 Change the Tape in Your Head 9:47 "I'm Successfully Insecure" 13:12 Being Underestimated is a Superpower 16:52 Trust Your First Instinct 19:20 Empowered Women Empower Women 22:40 Success In Marriage "Separate Bedrooms" 32:15 From VICTIM to VICTOR It’s such an honor to share this podcast together with you. And please note: I am not a licensed therapist, and this podcast is NOT intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional. Follow me here: Instagram TikTok Facebook Website — Sign up for my inspirational newsletter for YOU at: jamiekernlima.com — Looking for my books on Amazon? Here they are! WORTHY: https://a.co/d/6MkvL2j Believe IT: https://a.co/d/7nYhkfb
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Empowered women empower women.
And today we've got an empowered woman
who's gonna empower you on the show.
You've heard her say,
you've got a deal on ABC's hit show,
Shark Tank for 16 seasons.
Barbara Corcoran is an Emmy award winning shark
and executive producer on the show.
She's the founder of the Corcoran Group
and her journey to this moment,
we're all sharing together right now,
is nothing short of remarkable.
Barbara!
I can't believe you came home to me in New York.
Oh!
Thanks for having me in my town.
Yes.
Honored to be in your town.
It's my town.
This is your town.
This is your town.
I am so excited for this conversation.
Barbara Corcoran, welcome to the Jamie Kern Lima show.
You are such a badass.
You are such a badass.
I don't think of myself as a badass.
You're a business icon, you're a business legend.
Walking arm in arm with you down the streets
of New York City just felt like this.
It's a moment I'll never forget.
I think I'm successfully insecure. That's such a cool perspective.
I actually started working on that tape
that told me I didn't deserve to be there.
I wasn't smart enough, I wasn't being heard.
Why did I waste my time coming?
I could be doing something better.
You have a million excuses why I made a mistake in putting myself out.
But then I started changing that tape little by little, declaring war on it in a way.
You went to war with those thoughts in your head.
You proposed to both of your husbands. I should have thought about it.
So you knew, you just knew.
I knew, you know, it's something about,
again, it's your intuition.
You say one of the secrets to the success of your marriage,
you guys have been sleeping in separate bedrooms.
That is a secret.
For decades.
Can you talk about this?
Because maybe a bunch of us are getting it wrong right now.
I have to invite him into my bedroom.
And it's like, it's his birthday. I have to invite him into my bedroom
and it's like, it's his birthday.
He knows it's like a sure thing.
Yeah, and I like it because it's a sure thing.
Not sure, S-U-R-E, but S-H-O-R-T.
Oh my gosh.
Can you share a little bit about the boyfriend
turned business partner who then really liked your secretary. He had
believed in me. He was a businessman older than me and he knew what he was
doing and I felt like it would be nothing without him. He's your business
partner. You're living together. I mean your whole life is immersed with each
other and then he says I'm now gonna be with the secretary. As I was leaving he
said to me, you know,
you'll never succeed without me.
You had a landlord that thought you were a prostitute.
Yes.
It was kind of funny.
And then you end up turning that around.
It's one of my biggest accounts, actually.
Before we jump into this episode,
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Jamie Kern Lima is her name.
Everybody needs Jamie Kern Lima in their life.
Jamie Kern Lima. Jamie, you're so inspired. Jamie, you're so inspired. Jamie, you're so inspired. Jamie, you is her name. Everybody needs Jamie Kern Lima in their life. Jamie Kern Lima.
Jamie, you're so inspiring.
Jamie Kern Lima.
Empowered women empower women.
And today we've got an empowered woman
who's going to empower you on the show.
You've heard her say you've got a
deal on ABC's hit show Shark Tank for 16 seasons.
Barbara Corcoran is an Emmy award-winning shark and executive producer
on the show. She's the founder of the Corcoran group and her journey to this
moment we're all sharing together right now is nothing short of remarkable.
Barbara is one of ten kids raised in a two-bedroom home. She struggled with
dyslexia, got straight D's in school, and had 20 jobs by the time she turned 23.
She then borrowed $1,000 and quit her job as a waitress to start a small real estate company in New
York City.
She grew the Corcoran Group into the largest and best known brand in the brokerage business,
and Barbara became one of the most successful entrepreneurs in the country.
From a $1,000 loan to a billion dollar business, and now she's invested in more than 100
businesses to date. She's also so sharp, quick-witted, and so so funny. Plus
there's something she did to me behind the scenes on Shark Tank that I'm gonna
share with you that made my jaw hit the floor and made my soul explode like a giant heart emoji.
I am so excited for this conversation.
Barbara Corcoran, welcome to the Jamie Curren Lima Show.
I've been looking forward to it so much.
Thank you so much.
I'm so excited and I just love you and thank you for being here.
This show is going to be, I already know it, such a blessing and so
inspiring to so many people. So
I want to just right off the top ask you that so many of us get underestimated or we underestimate ourselves. And you and your journey have gone from like underestimated to unstoppable in so many areas
of life and in your business.
And what would you say to the person who's watching us or listening to us right now,
who maybe is feeling underestimated or they're underestimating themselves?
I think it's very natural to feel underestimated because who you have is what you had so far.
And so it takes a bit of dreaming and commitment to go from where you are to where you want to go. So you feel to yourself, I
think most damaging, that you're, to use your phrase, not worthy or not going to
be able to do it or I just don't have what it's going to take or I don't
deserve it or all these things. But it takes, I think, the beginning of changing
the tape in your head. I had to consciously do that growing up as a woman.
It probably wasn't until I was 30 years old, I already had my business seven years by then,
that I actually started working on that tape that told me I didn't deserve to be there.
I wasn't smart enough. I wasn't being heard.
Why did I waste my time coming? I could be doing something better.
Million excuses why I made a mistake in putting myself out.
But then I started changing that tape little by little, declaring war on it in a way.
And it took me a number of years to really change it.
And my tape that I listen to now are tapes that shore me up.
Things like, you're incredible.
You're beautiful.
You're brilliant.
You're incredible.
This guy's
really impressed by you. What else can you do? So it's a fooling yourself of
sorts but you fool yourself enough times repeatedly and you start to fall for it
yourself and if you're falling for it you're guaranteed that the next guy is
falling for it because people will judge you less harshly than you think they're
going to judge you. There's a self-consciousness that doesn't need to be paid attention to, really.
It just also gets in the way, what are they thinking of me?
But the biggest battle is what do I think of myself?
Mm.
I love that you said you went to war with those thoughts in your head.
And did you just create your own new tape that played so anytime you would hear that
old tape trying to play,
you would like be like, oh, ah, not today,
and like intentionally.
Yeah, I would intentionally do it
to wipe out the noise in my head
because you can't listen to your old self
telling you who you're really supposed to be
when you're looking for your new self.
So I think it's impossible to have that tape
going in your head and to fight against it.
So you need to have a more familiar, more friendly tape, whatever, however short it is,
less damaging tape, I would say.
Yeah, I love that though, because it's like you have the power to create your own tape, like, right?
You're the musician. So so many people, it's like right now, 80% of women don't believe they're enough,
75% of executive women deal with imposter syndrome, and that comes from that tape a lot of times that we're.
But also I have a theory on imposter syndrome. I have never met a worthwhile person who didn't
have imposter syndrome. I think the more you're self-conscious about maybe are you the real deal?
Are you faking it? How did I really get here? And you're answering to your insecurities as an
individual. I think that
pushes you ahead in a way.
What it does for me, it makes me over prepare.
It makes me dead serious about what I have to do.
Even if I've done it a hundred times before, I think to myself, oh my God, I'm not like
preparing for this today.
I was saying, oh God, what is she going to talk about?
What do I do?
And I had clear thoughts in my head of what I wanted to cover.
And that comes from insecurity.
If I was secure, I'd just walk into your set and say, Hey, how you doing? What are your questions? But I'll do a
better job because of the insecurity. So I'm all for insecurity. I think I'm successfully insecure,
but definitely insecure. And I hope to be for the rest of my career.
That's such a cool perspective. And I think sometimes people know they're insecure. So then
they think somehow I'm not qualified to do a Barbara's done.
I'm insecure.
Do you deal with insecurity a lot, but you just see it as a strength.
I, I deal with it all the time because I'm human and it's human condition.
But I have to say, because of the changing of the tape in my head,
it's helped me tremendously to be less insecure.
I will usually approach any situation thinking,
well, I've done it a hundred times,
I've prepared really well,
I'm dealing with a nice person,
I'm looking good, my makeup's right.
So all the supports that you need
to get yourself confident.
So it might sound trivial, but they all add up.
But then when I sit in the seat,
I'm about as good as I can get to go.
Unless then I have a confidence that I'll probably
it's gonna go okay.
Because I prepared so well.
Yeah.
I'm so grateful you're sharing this right now
because you already know this to you.
You are such a badass.
You are such a badass.
I don't think of myself as a badass.
You're a business icon, you're a business legend.
Walking arm in arm with you down the streets
of New York City just felt like this.
It's a moment I'll never forget.
And so what I appreciate so much is you're also sharing things that allow everyone else watching us
and listening to us right now to go, oh, wow, okay.
So, Barbara feels the way I feel sometimes.
And maybe my dreams are possible, too.
Of course. But, Jamie, I have to make a confession here.
When I walked down the street arming on with you at One Thought, I wonder if I could sell
her an apartment.
It's so easy.
I'm not even a broker anymore.
It's so much in me.
Oh my gosh.
I bet you would buy a good one.
I'd make a lot of money.
That's amazing.
I didn't say that to you.
I said, nice to see you.
That is amazing. I am on the topic of apartments. Oh my gosh. Just,
you know,
reading your books and just learning about you firsthand.
Uh, there are so many skills and instincts that you have.
Success leaves clues, right? That famous thing, successfully.
I am so excited to dive into some of these things
because I feel like these lessons,
you've learned on all of our behalf,
can really help us in so many ways in all areas of life,
whether it's personal life or business.
And I want to ask you especially because,
oh my gosh, people talk about now, the glass ceiling,
and now the challenges,
you know, um, being a woman in business, all of that.
When your entire journey, I mean, do you,
do you think that being underestimated can actually that you can use being
underestimated to your advantage?
Of course. Listen, when I started my business was a man's world. All the businesses were owned by men, they were worked by women.
There was a woman in sight. So I felt initially that I had some disadvantage.
It was not the case. I was invisible. There's a great power to being invisible
and coming up from the rear and taking over. And that's exactly what I did. I was
able to steal my competitors,
which are much bigger than me,
their positions in the market,
because I stole the limelight from them
and they weren't getting media coverage.
That's really what I used to build my business.
But certainly being invisible is a wonderful,
wonderful advantage.
I can't say I ever thought of myself in business as a woman.
I don't think there was a day. I thought oh god
I'm a woman. It's a disadvantage. I'm a woman and whatever
I just thought of myself as a competitor if I sat next to a man who owned the biggest firm in town
I was a nobody and he was treating me by no as a nobody
I would just say quietly to myself not very nice wait till you see what I'm gonna do to you
I would dwell on it and really plot how I was going to get that guy.
Because he showed me no respect and I wanted to get his respect.
Why did I care? I'm not even sure why.
I guess it was because I was insecure again.
But I needed to win the respect and there was only one way to win the respect.
And that was not by saying something clever or wearing the most beautiful suit or whatever.
It was about being smarter and more aggressive than him.
And so I made it my point to be smarter and a lot more aggressive than him to win the
day.
And I think that's important for a lot of women.
A lot of women that I deal with at Shark Tank very often will say, what about me being a
girl?
Forget about the fact you're a girl, that you're a woman.
Forget about it.
Just think of yourself as a competitor.
Just think yourself that way.
And it becomes part of you.
I think I'm almost like an animal.
I would compete for things I didn't even want,
which is really sick.
I needed to shrink.
But I got that whole thing going in me really good.
Yeah.
When you think about your success, do you think that smarts or grit played a
bigger role?
Certainly grit.
I mean, you need to have great judgment in business.
You need to have a gut instinct.
You have to need a, you need a street smarts, not a book smart kind of a headset.
So you can intrinsically feel this is the right move and trust your intuition that you're making the right move.
And you'd be wrong some of the time, but you have to be right most of the time.
So I think I learned to do that.
Within business, I believe that grit is far more important.
And grit takes a lot of forms that are essential in business.
The best grit in the world is when you knock down a punch in your gut and you stand back up.
That takes a lot of grit.
And certainly that can be part of life as well.
But I've had personally, unusually easy life, I'm very thankful for.
But I think with your personal life, I think smarts is more important.
And it isn't just the smarts of having answers, which I used to think I had for any situation,
but it's the smarts of listening, the smarts of thinking you don't have the answers,
the smarts of being curious enough to see
if you open this door, what's gonna happen.
You don't always have to have that in business.
But in personal life, if you wanna develop yourself
and be a better person,
I think you have to be smart about how you're living.
And I think for me, it's more holding back
than giving forward.
And in business, it's more blasting through doors
and opening up
and having a lot more grit about what I do, a sense of what I have to hustle out of the situation.
What role does your intuition play in business, also in your personal life as well?
Friendships, decisions?
It's everything.
You know, what is intuition?
I don't really know, but in my mind, I think intuition is a summation of everything you've learned to date. It just gets inside you and
blends and mixes up and stuff. So I think if you're in a situation, I've been in many
situations where I've challenged my gut. Like I can't really logically see what's wrong
with this person or the situation and everything sounds right. And I go for, particularly on
shark tongue. Boy, have I learned to ignore that.
Now I ignore the businesses and just look at the individual.
And if my gut says I trust the person
and they're a winner, I go with it.
Even if I can't explain why.
And when my gut says something's wrong here,
I trust it and I don't go with it.
Because you really have to learn to trust your gut.
If you're half smart, you're learning as you go,
so your gut tomorrow is gonna be better than your gut today.
And there's no sense in challenging whatsoever. I don't think.
I think a lot of people second guess it. Oh, terrible. You even know when your SAT is not
to second guess. That's true. So you're saying we're wrong. Well, so many people refer to you as a
strong woman. And when I think of a strong woman woman you proposed to both of your husbands.
I should have thought about it. Can you tell me about that? Sure I proposed to my
first husband who was when I was 30 he was seven years younger than me but he
looked older than me that kind of counted a little bit but we were dating
probably two weeks when I said what's your intention? I was close to 30.
I wanted to be married by 30.
I had that little deadline.
He said, what do you mean?
We just dated.
I said, you have a week to decide.
Are we gonna get married or not?
I'd like to marry you.
And the week went by, he was very nervous the whole week,
but on the seventh day, he says, okay, let's get married.
That lasted seven years.
The lesson in that is think about it.
Wow.
Maybe being aggressive wasn't
so good. Now with my second husband. Yeah. Of course, I just flat out proposed to him
right away because I knew it was the love of my life and we were going to have a great
marriage. We've been married close to 30 years. Yeah. So Bill. Bill. So you knew, you just
knew. I knew, you know, it's something about, again, it's your intuition. Both husbands, well, I was wrong.
I'm the first, somebody who's a lovely man,
and we had a happy six out of seven years, I guess.
Yeah, yeah.
You know, but it's something about the way
someone holds your hand immediately.
You read some, me, anyway, I read so much into that hand
as to whether I trust that person.
And I felt like I was going to be protected forever
with both of my husbands.
Who knew I had to do the protecting?
Oh my gosh.
You're a great protector though.
I am.
No, you are. You're great.
Don't mess with my people.
Yeah. Yeah. I have to say, like, I walked on the set of Shark Tank and I didn't know what to expect.
You know, I had no idea. I'll get into Shark Tank later.
You didn't look it. You looked like you were right at home.
The minute you sit in that seat, you looked like you were at home.
Oh, well, I knew I'd put in the reps.
I knew I'd been through every phase
of whatever entrepreneur is going to walk through that door.
I know I've lived what they're going through,
wherever they're at in their business.
And also, I'm so respectful that it's your show.
It's the Sharks show and the team there,
and I'm walking onto the set.
And I have to say, you were the biggest surprise
and blessing in the way.
How nice of you.
I felt like you were the protector of me in a way.
Well, you're a woman.
I had a woman on the set of my team.
Yes, yes.
And you just, oh my gosh, came right up to me.
And when you handed me that list of questions
that helped you 16 seasons ago when you started,
you're like, you know, things can help you in any way.
Cheat, cheat.
Cheat, cheat, because you gotta hop in,
you gotta get in there.
And I was like, just looking at you.
And I remember those words just kept going through my head,
empowered women, empower women. Yes, yes. And we don't always see that.
And I just felt like you were this, yeah, like you wanted me to win.
And that felt so good. Um, so thank you for that. And, uh,
that is my actually natural secret sauce.
And it wasn't just because you were a guest on the set, but I think what I do well,
particularly with the people that care to follow me in life in whatever capacity, working, friendship, whatever, I think I do very well in empowering
people because I really see the best in them.
When you sat on that seat, I said, she's at home, she's pretty, she's confident, she's
had enormous success, she's going to be a winner.
I knew that right away.
So how much empowering does that take?
But you also see people in life who don't have all that going for them, but I could see the light in them.
I know what they do well. I know how to bring it out. That is my secret sauce in building businesses, no doubt.
Yeah. And it's been fun, you know, as a viewer, so many people watching us right now are listening,
we'll relate to this. It's fun to watch you see that light in people. I remember the pork belly pig barbecue sauce.
And you saw that light in him.
And yes, he resembled a really cute pig,
but also you saw like that,
and he got on board with it.
And that was fun to see.
And yeah, so you're that's such a-
So I called him a pig.
That was an easy season.
And my producer wouldn't hear it.
He said, you don't call people a pig on set.
I said, he likes it.
He likes looking like a pig and he needs it for his brand.
I had him write a letter to my producer and say,
please let that comment stand.
I love looking like a pig and it went on air.
And it went on air.
And he's very trim and it was more just his face
was so sweet like a baby pig.
Like a baby pig, you got it.
Yeah, oh I totally got it.
And I saw it right when you said it.
I'm like, I see that, I get that.
I see the brand, I see it, just all of it.
And so yeah, you do see the light in people.
You know, on the topic of husbands,
with your husband Bill now,
you say one of the secrets to the success of your marriage,
you guys have been sleeping in separate bedrooms.
That is a secret.
For decades.
Can you talk about this?
Because maybe a bunch of us are getting it wrong right now.
Well, I think there's something to be said
about your own private space.
Yes?
I would lead a very busy life.
I have a huge family that I'm always entertaining.
I have very sincere, active friends.
And so what I need more than anything else is a respite.
And my husband is not relaxing.
He has more ideas on his head that make no sense.
And for me to come up with the energy at the end of the day to listen to him
and to nod and to contribute to the conversation, I run a little short.
Better I go to my room and I have an hour to myself.
If I go to the living room, my husband follows me. I go to my bedroom, I have an hour to myself. If I go to the living room, my husband follows me.
I go to my bedroom, he doesn't dare come in. I have to invite him into my bedroom and I like it
that way. He's never invited me back because he knows I'll never come into his bedroom, but I have
to invite him into my bedroom. And it's like, it's his birthday. How old are you Bill? Come on in.
How old are you Bill? Oh, come on in.
Well, is it?
Yeah, can you talk about that?
Because does it make it like, you know,
makes sex better?
No, but he thinks it does.
Ah, because he knows it's like a sure thing.
Yeah, and I like it because it's a sure thing.
Not sure, S-U-R-E, but S-H-O-R-T.
Oh, my gosh.
And I saw online that you dressed as Taylor Swift and him as Travis.
So, so, so when you guys invite each other.
So I thought he invited you to his room too.
It's a one way street.
Okay.
Has he ever tried to invite you?
Yes.
And I said, no, thank you.
That's why he hasn't come back.
He hasn't come back.
And so he waits for the invitation. Yes, he does. That's why it hasn't come back. It hasn't come back. And so he waits for the invitation.
Yes, he does.
It's less hurtful.
And then is it like, do you guys do like special nights?
Or like, was the Taylor Swift thing one of those invitations?
No, I'm afraid it wasn't.
Me looking like sexy Taylor Swift,
Bill had no idea who she was.
He wouldn't be turned on for it.
He thought it was kind of odd, but I'll play along with you.
No, my idea of a special night with my husband
at this point is a good game of Scrabble.
He'll often say to me, S or S, and I'll say Scrabble,
because the first S means sex, and I'll say no, Scrabble.
And I love meeting him at Scrabble,
and he loves meeting me at Scrabble.
And that's a great night, that and a glass of wine for me.
It makes a great night.
That's a great night.
Because I go to my bedroom. Because it's your bedroom. That's like the best that and a glass of wine to be it makes a great night That's a great because I go to my bedroom because it's your bedroom
That's like the best night with a friend to Scrabble and wine. Yes, you play Scrabble. Yeah, I could beat you
I'm sure I bet you could be I know a little cheat words, you know, I bet you do
I'm not like sharp on it. I've played with my husband. I'm telling you he cheats at Scrabble
Oh, I get mad. I know and then he'll debate and I'm just like, okay, uh-uh.
But I love Scrabble and I love wine.
So I might knock on your bedroom door one night and see.
Okay, so many incredible,
relatable things that you've gone through
that I feel like how you've handled them are so
inspiring and can you share a little bit about the boyfriend turned business
partner who then really liked your secretary? There's so much more coming up
in this episode you are not gonna want to miss it but first I wanted to share
this with you. In life you don't soar to the level of your hopes and dreams.
You stay stuck at the level of your self-worth.
When you build your self-worth, you change your entire life.
And that's exactly why I wrote my new book, Worthy, how to believe you are
enough and transform your life for you.
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unstoppable together. And now more of this incredible conversation together. Can you
share a little bit about the boyfriend turned business partner who then really liked
your secretary. Oh he definitely liked Tina, no doubt about it. Yeah well I had
been in partnership with my boyfriend for about seven years when he came home
one night because I was watching his three children as Mrs. Mom sort of but I
came from a family of ten kids that was was nothing to me. It was quite normal.
And he came home one night when I was making the pasta, and he said, I have something serious
to discuss.
I'm going to marry your secretary.
And I immediately said, Tina the bitch, who was perfectly fine the day before, but my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,
my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, yes, but take your time moving out. And I took about a minute, grabbed my toothbrush, was out of there.
That for me was a very tumultuous time, a negative time,
a time when I questioned my very being
because after all, he had found me in my hometown.
After all, he had loaned me the thousand dollars
to start my business.
He had believed in me.
He was a businessman older than me
and he knew what he was doing.
And I felt like it would be nothing without him.
How I ever concluded that, I have never, I've never even wondered really how I got there,
but there I was nonetheless.
And then Tina was 10 years younger than me, had long blonde hair, was much prettier than me.
That didn't help at all.
And when they moved into my office together and they started giggling and holding hands
and I had to wash that through the glass, well I just thought my heart would break in a hundred pieces but I
stayed with it for a good year and then finally one day on a Friday morning I
walked in and said Ray we're ending the business today. We have 14 people we're
chopping them in half. You pick the first one I'll pick the second. We'll go right
down the line. It probably took us eight minutes to divide the company. He was in
shock and in shock as I was leaving he he said to me, you know, you'll never succeed without
me.
And that was the gift of a lifetime.
That burned in my soul and stomach like nothing I had ever heard in my life.
And I knew as sure as I knew anything that I would never fail.
I just knew I would never fail.
I thought I would rather die than let him not succeed.
So if I die, I'm dead. So what are you going to talk about? You know,
but while I'm alive,
I was never going to let him see me not succeed because I was angry,
probably not the right place to come from. Uh, insult,
to gather your power from insult. I would like to think that I don't do that,
but I do. If someone insults me or writes me off, it fuels me.
It just gets me really going, really going. And that's exactly what happened.
And that was the founding of the Corcoran Group.
And I named it the Corcoran Group because I knew I was going to need
every ounce of my seven people's energy as a group to bring us through.
I had so little resources. The odds were against me.
But they were phenomenal,
my people. They band together. They supported me. I supported them. And we became a powerhouse,
like a company of girls that took over the Boys Network, you know? It took a while. It
took me close to 15 years. But in 15 years, I realized he was definitely wrong. I did
succeed with Adam when I sold my business for all that cash of 66 million.
So I have often thought, thank God I got that insult because I don't even know if I would
have really made it through all the tough times, the obstacles you have to overcome
in any business if he hadn't given me that insult really.
Isn't that weird?
It's like, I need a good psychiatrist.
Why do I need an insult to get going? You know? Well, you know, I think about what you just shared.
You said, you know, before that insult had happened
and, you know, he ends things.
He's your business partner.
You're living together.
I mean, your whole life is immersed with each other.
And then he says, I'm now gonna be with the secretary.
But they fell in love, you know,
are looking back in hindsight, so I fell in love.
Of course that was going to happen.
Yeah.
They probably didn't plan it that way.
Well, when you said, when you shared just now,
you, you know, felt like you were nothing without him.
I really did.
So many people relate to that because they feel that way
about their current partner or an ex or something like that. When you, when you got to that because they feel that way about their current partner or an ex or
something like that. When you got to that moment, Barbara, where you made that
decision that you're going to say, no more, we're going to split the business,
we're going to part ways. How did you get to that moment? Because a lot of
people don't get to that moment. They stay in something where they know like,
oh, this relationship isn't good for me,
or I'm not happy, or somebody's not.
Maybe it's a business partnership.
This person isn't respecting me.
Or a friendship.
This person doesn't love me or treat me like a friend
the way I treat them.
There's a lot of people that have this fear
of I'm nothing without them, and they stay in it.
How do you think that you got to that place
where you made that decision got to that place where
you made that decision? I'm going to, I'm going to part ways.
Well, probably not the best motivation, but I think anger got me to the decision. Because
I always saw them having fun and having each other and planning their wedding. They were
married very quickly. So I guess it was meant to be. And I had nobody. That's how I felt.
I think I got tired of being a victim.
I don't think I'm a type of personality that plays a victim,
but I suddenly recognized the victim in me,
that I was thinking, oh, poor me, that was so unfair, so unfair.
And I think I stopped looking for the excuses not to leave.
It was like I felt that maybe he was right, I couldn't do it without him. Maybe I didn't have enough finances, which I definitely didn't. Maybe I owed
too much money, which I definitely did. All the real reasons you don't do things,
they're all real. The left brain, it was my brain thinking and I knew it was just
should I should wait it out and see see where it goes. But then I just got tired
of it. I got impatient and you know what? Those are the best decisions, I think.
The best decisions are the ones where you do it from an emotional place of power.
And I think I just got powerful in that moment.
If I had waited until the following Monday, I'm not sure I would have done it.
But I felt able, like, we're going to do it.
And when I gathered my seven people in the little foyer that we had, they said, yes, guess what?
On Monday we're moving.
Where are we going?
It's a surprise.
I'll never forget that.
And they were like, woo!
So we made it a good thing.
And by Monday we were opening a new space and up in business.
I can't say it was easy to get going again when I thought I had a certain stride in the
old company.
But I kept thinking to myself, it's mine.
It's mine. It's not 51% raise. It's mine. The 51% was never a problem until I knew I could get 100%.
And then it was a big problem. I was happy to leave it behind.
Yeah. When you said those words to you, you'll never succeed without me.
What was that feeling like? Like, do you remember where you felt it or what it felt like?
Nausea.
Nausea in my stomach that it's probably true.
That was the bad part.
He was probably right.
And then right after that, kicking in,
I wouldn't say the word after.
You can't.
That's why I said, you know?
Yeah.
And then the gumption came up in your chest.
You don't know what you're capable of until you're put against a wall.
None of us do.
You don't know really how you're going to feel and how you're going to respond and
what you're going to do until you're tested.
Your metal's tested, shoved up against a wall.
It brings out good things in people. You know, you, in that, in that parting of ways, you talk about a lesson
about always give the other person the bigger piece. Oh yes, from my mom. Can you share a little
bit about that? It was such a good... When we were kids, we would have meals at our table every night
at six o'clock. My mother was a cook, not a very good one, but she always got us fed. I think of feeding 10 kids breakfast, dinner, and we had lunch at school, of course.
But my mother would make her best dish, which it sounds silly, was veal parmesan.
And she'd have the pieces of veal under red sauce with little pieces of cheese on top.
So when she put the platter on the table, which had 12 pieces in it, you only had a
split second to decide which was the bigger piece. You're guessing with your fork.
You wanted to stay up the one where you got the most, you know, it's normal in a big family with
not a lot to eat. So, so we would go and just as you stand up, if you were first, my mother would
say, Barbara, or for your brother, the bigger. Okay, John, do you want this one?
We hated it growing up, but what do you think I said to Ray on that Friday morning?
Not take the bigger piece, but you go first.
You pick the best salespeople, because my mother would always tell us after we gave
away the veal or the hamburger or whatever it was, doesn't it taste better?
Doesn't it really taste better?
And we would chew a smaller piece and think,
yeah, it tastes better.
Like you got a reward right here on earth.
So she instilled that in us.
And so I always try to do that.
You feel great about yourself,
especially if somebody's doing you wrong.
You just be sweet and turn and help them out.
Oh, you feel like a million bucks.
It's the easiest way to get happy.
I thought it was so genius because you talk about in your book, Shark Tales, you talk
about how you knew that he knew there was one salesperson that produced more than everyone.
And he took her.
And he took her.
You knew you'd take her, but that wasn't actually what you needed.
You needed the person who had the skill set to help you build next. That's true.
Yeah.
And so it was so smart and strategic because you gave him the bigger piece by saying you
pick first.
Then he takes the top producer.
He thinks he won.
Of course.
Expected.
You get who you want and then from there it goes your way.
He scratched his head wondering why I picked Esther as my first pick.
She was a middle-wrong producer. It wasn't a
superstar. I had other people that were producing a lot more than her, but in
Esther I found my opposite. She was great at systems. She was left-brained all the
way. Great at taxes. Great at legal. Great at the banks getting financing for me.
She was great at everything I had no patience for, and I was great at the
things that she wasn't good at. You know, marketing, I was super at that. PR is all the way.
Advertising, I was great.
Recruiting people, I knew how to do.
I knew all the stuff that she wouldn't touch if I forced her to.
So together we were able to build that business because she was strong as
a container and I was a strong expander.
And we shot that business up, but I couldn't have done it without Esther.
I was smart to pick Esther first. When I had Esther in my camp right away,
I thought, well, now I have a shot. I have a shot.
Yeah. Yeah. And then you left it in a way where he thought he won.
Which probably then made it an easier transition.
I had the longterm, the longterm game plan.
And just how creative you were and resourceful and all of that.
You had a landlord that thought you were a prostitute.
And then you ended up turning that around. Can you share?
One of my biggest accounts, actually, I was only in business about six months.
I didn't have an office.
So I was meeting people in my living room on East 86th street and apartment house.
I shared with my two roommates during the day,
a lot of men would come up because I had a great account that I went
for and got, which was a Citibank account.
Every new trainee was sent to me, which was a goal, really, for a new kid in business.
And so my super-sami, entertaining men all day long, I'd see men come up, and then I'd
leave a half hour later with the man.
And he reported me as a prostitute.
So I came home one night to eviction notice.
And I read it.
It didn't say you're for prostitution.
But I realized—I couldn't think.
I paid the rent.
We were quiet.
We were neat.
I went through the boxes.
And then I realized, he probably thinks I'm doing something illegal.
And Mr. O'Rourke said, we think you're a prostitute.
But what was fortunate about that visit, I went to visit my landlord.
I did not want to be evicted.
And I told him, you think I'm a prostitute?
Why, I almost was a nun.
He was Catholic.
I really wasn't almost a nun, but I told him that to make him feel secure about me.
But I told him how much rent I was getting for his major competitor three blocks away,
because I was smart enough to build a wall between the living room and the L of the living room
and the living room calling it a two-bedroom versus a one-bedroom.
I told him I was getting $30 more a month.
His eyes lit up, and I got his whole building, his listings of like 35 apartments to rent.
So it went from being accused of a prostitute,
almost getting convicted, evicted, and to him wanting more money. The same God that
so many people follow. Can you get me more money too? And that's exactly what I
did. And that was my first real account. Yeah. It was so brilliant because there's
people out there too that think like... It's also lucky, I must say. A little bit of luck
helps there. I think like so many people think maybe they watch, you know,
Shark Tank or they whatever. And they're like, well, I don't have, you know,
I haven't created a new product,
but sometimes you can just improve on a product as well and be so strategic.
The best businesses, I think. Yeah. And you taking, uh,
even so many of the, the, the one bedrooms,
adding a wall and now it's a one bedroom plus den.
Now it's common in New York City.
Yeah.
They call it a Junior Four.
Legally they weren't allowed to call it two bedrooms anymore, but it's the same configuration.
It's no longer a one bedroom.
It's a Junior Four.
That's amazing.
It's amazing.
And so you made something special and unique out of something that was there just by making
a slight tweak to it.
Of course. Yeah. Everybody wanted more space in New York. You don't get any.
Oh, an extra space. Oh.
Yeah. Yeah. No, it's like I think about, I think about, you know,
if I were shopping for apartments looking for a one bedroom,
but then you have the same one bedroom floor plan, you put a slight wall in there
and this particular ad says one bedroom plus den, it's the same price.
Everybody called me.
Why would you get a one bedroom for $320 when you get this one bedroom den for $320 also?
Yes.
Yes.
It was like a brilliant lesson, like a brilliant business lesson.
I used it the rest of my life in marketing and trying to make anything that was not saleable
look saleable.
Anything that had obvious flaws to someone's eyes to make those same flaws look like an
asset.
I think you could do that with any product in life, any situation in life.
If you just stop and really think about it, what do they want to hear?
What do they want to see?
What do they want to do?
What do they want to have confidence in?
And if you actually can slip yourself to the other guy's shoes, you could usually think
very smartly about what you should deliver.
And if you can't think of it, I have used my staff my whole life for generation of ideas.
I do now.
I don't think I have really anything original left in me.
I don't know if I've done an original idea in years, but my staff, whether it be the
real estate staff, the media
staff, they always generate great ideas. And as long as you have people popping them out,
you can always think of something. Always.
What you just said about understanding what the other person wants. I understand, like,
it's so...
Sales.
Yeah. Well, and Anne, it makes me think of no better example than when you say you out-Trumped Trump.
Oh, yes. So you were putting out the Corcoran report.
And then you were doing the top 10 condos for sale.
And that was, by the way, so innovative, right? To be building your business like,
well, you know what? I'm going to put out a report.
So now here's the Corcoran report. We're going to put it out there.
We're going to show everyone the top 10 condos, you know, in all of Manhattan.
And now all of a sudden, that's a thing that you created.
Now it exists. And then, and then Trump, uh, wasn't so happy that he,
his condos weren't in it.
No, not at all. Do you know, um,
my mother had taught me something very contrary, that if you really are nice,
if you wait your turn, the meek will inherit the earth.
That was kind of like a Catholic thing, you know?
I found in New York City it wasn't that way at all.
If you were meek, people ripped you off.
They did whatever they wanted to do to your business.
You had to be tough.
But when I published the Corcoran report, I learned another lesson of my own.
It's not what you are, but how you appear.
I took 11 sales, edited them up, made an average sale,
and called it the New York City average sale price on 11 sales.
That's preposterous. It wasn't like I was smart enough to even know what I was doing.
And when I printed it up and sent it to a whole bunch of New York reporters at the New York Times,
I never got a call. But two weeks later, the headline was,
New York City prices hit all time low.
That was the power of the Corker Report.
I became a source in New York City.
Anyone who wanted any numbers on real estate prior to the internet,
there were no numbers out there, called me first or only called me.
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Thank you so much for joining me today.
Before you go, I want to share some words with you that couldn't be more true.
You right now, exactly as you are, are enough and fully worthy. You're
worthy of your greatest hopes, your wildest dreams, and all the unconditional love in
the world. And it's an honor to welcome you to each and every episode of the Jamie
Kern-Lima Show. Here, I hope you'll come as you are and heal where you need, blossom what
you choose, journey toward your calling and stay as long as you like because you belong
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you on the next episode of the Jamie Kern Lima show.
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If you love this incredible episode of Barbara Corcoran, I promise you, you are going to or other qualified professional.