The Joe Rogan Experience - #1127 - Jesse Itzler

Episode Date: June 5, 2018

Jesse Itzler is an entrepreneur, author, and founder of The 100 Mile Group. Check out his new book "Living With The Monks" available at http://jesseitzler.com https://www.instagram.com/jesseitzler h...ttps://twitter.com/the100MileMan

Transcript
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Starting point is 00:00:00 four three two one boom so what um hundred mile man or hundred man what is it the 100 mile man what is that i ran a hundred mile race years ago and i'm like i'm the fucking man let me let me grab it if it's available that's cool that you got it man because that's a very popular thing now yeah did you run this before or after you did the book with David Goggins? I ran it before. Oh, okay. Yeah. I think at the time when I did it, there were like 400 Americans that ran 100 miles or something.
Starting point is 00:00:34 Oh, really? It wasn't a lot. So that's why it was available. Isn't it crazy how many people do it now? Yeah. I was trying to figure out in my head how many do it a year and like how many races hundred mile races there are there a month and then multiply it out so probably five or six thousand i'm guessing five or six thousand people have done it i think probably i think so wow americans yeah
Starting point is 00:00:55 it's a long way it's a long fucking way we're just about talking right before the podcast about how Miss America yanked off all. They're no longer judged by their beauty. And I posted this because I thought it was silly. And there's just these fights online, man. There's fucking fights in the comments and fights. People are tense. Yeah. People need to go out and run those 100 miles, man.
Starting point is 00:01:24 They loosen up fast. fast fast i don't know what the fuck is going miss america scrapping the swimsuit competition would no longer be judged on physical appearance it's literally a beauty contest that is what it is what are they replacing it with i mean i gotta think it's like when playboy decided to not have people nude right that like and but here's the thing but no longer judging them on their physical appearance I got to think it's like when Playboy decided to not have people nude. Right. That like, and, but here's the thing, but no longer judging them on their physical appearance.
Starting point is 00:01:50 Well, what does that mean? Like, what does that mean? Yeah, that's a twist. We are no longer a pageant. Gretchen Carlson says. We're a competition.
Starting point is 00:02:02 Okay. I give up. I don't know. I think that might have hurt the ratings a little bit. I think a little bit. Or not. Maybe people will get very excited about it. Maybe it'll ramp up.
Starting point is 00:02:15 Yeah, it's getting a lot of talk. Yeah, maybe people will be pissed off, and so they'll tune in. I don't know. Where do you stand on it? I don't give a fuck. It's so stupid. Miss America. I mean, this is what's really fascinating to me is that uh it was i read in the comments a lot of feminists were angry at me that i was mocking and i saw a few of them i don't get it like why would
Starting point is 00:02:37 you even want a who i'd most like to fuck contest because that's what it is i mean that's really what it is you're having these gals parade around their bikini it's a beauty contest do we have a mr america contest like is that just the president is that what the mr american contest is i don't know i don't know i don't know i mean i was trying to ask you as someone who's deeply connected to competition and mindsets yeah i don't know i'm not following it that closely. But I am going to miss that part of the competition, to be honest with you. Are you, though?
Starting point is 00:03:09 Really? Yeah. There's so many opportunities to see people naked today. Yeah. But, you know, as a kid watching this America pageant, I was like, you know, there weren't a lot of options. Back then. Yeah.
Starting point is 00:03:20 Yeah. Kids today are broken. Sports Illustrated and the pageant. Swimsuit issue. I wonder if they the pageant. Swimsuit issue. I wonder if they're going to continue the swimsuit issue. Hmm. Hmm. Hmm.
Starting point is 00:03:29 Hmm. Hmm. Maybe they'll just see their faces and just have to assume they're in their swimsuit. And then, you know, there'll be like a bubble, a thought bubble, and it'll be filled with an amazing quote that they say. That'll be the new swimsuit issue. Because we're just judging them on their minds. Right.
Starting point is 00:03:46 And the content. Yes, the content. The content. Speaking of content, Living with Monks. Yes. What is it called? Living with the Monks. Living with the Monks.
Starting point is 00:03:57 This is your new book. Yes. Why'd you decide to do that? And how long did you do it for? I did it for 15 days. That's enough. That's more than enough, man. Yeah.
Starting point is 00:04:07 Go like this for an hour, your finger will fall off. What are you doing with your finger? Yeah, just a repetition. What did you have to do? Well, I lived with, there were eight monks, four of which have been there for 50 years. 50? 50. On a monastery,
Starting point is 00:04:23 500 acres, kind of in the middle of nowhere. And I went for 15 days. So I figured, you know, I'd invested so much of my life on the physical side and ran 100 miles and just always active and this and that and have really invested very little on my own inner work. And I just felt like, man, I just felt overwhelmed a little bit. And I said to my wife, you know, who are the masters? And everything pointed to monks. And I said, I want to go live on a monastery. There's something romantic about that, right?
Starting point is 00:04:55 It's almost like the guy who goes off into the woods to write a book, like being with a monk, like, and just being, you know, in a monastery with monks there's something very romantic about that right that you've shed all your worldly belongings and you no longer care about the day-to-day nonsense that everybody is fixated on you just decide to just home yes home all day you could do it man you should do it man You could do it, man. You should do it, man. You should do it. I don't want to do it. I've lived the opposite of a monk's life.
Starting point is 00:05:30 My life is filled with bullshit. I get it. Yeah. Where'd you go? So I went to a monastery just south of Canada in the States. Ah. Yeah. What state is it?
Starting point is 00:05:44 It was in upstate new york okay yeah like on the vermont border and it was um you know no phone total kind of separation from my family i have four kids my wife and just got to uh get to know myself a little bit wow now when you were up there was there any time where you're like, what the fuck am I doing? Like one minute into it. When I first got up there, the main monk, like my go-to monk, Brother Christopher, took me to my room. They call the rooms a cell, which is about the size of this table. And I had a bed. I walked in.
Starting point is 00:06:20 There was a bed. There was a little desk with a night lamp on it and nothing on the walls. And he said, tomorrow, we're going to start prayer, reflection, and meditation at 7.15 a.m. And I looked at my watch and it was 6 p.m. And I asked him, well, what do we do between now and 7.15 a.m.? And he looked at me dead in the eye and he said, you think. And I said to myself, I'm fucked. Because I'm like, I don't really like spend a lot of time in thought. So I went and I said, okay, I'm going to meditate.
Starting point is 00:06:58 You know, like I'm here. Let me start this journey with meditation. I had taken a little, a course in transcendental meditation. I'm not a big meditation guy other than running. And so I set my timer for 20 minutes, and I sat down in my chair. And I started like focusing on my mantra. And like, immediately, I'm bombarded with, how is my wife, how are the kids, the Hawks, like all this, you know, the Atlanta Hawks, I live in Atlanta, Like, you know, not your kind of Hawk. Everything's coming at me and I'm, you know, time is going by and I'm just getting bombarded with thought.
Starting point is 00:07:30 And I'm like, why isn't my timer buzzed? Like it's been, I've been here forever. So I was going to look and reset my thing. I'm like, that would be cheating. Let me keep going and I'm going and all the time's going by. And finally I'm like, fuck is going on with my timer, you know? So I opened my eyes and I looked to reset my timer and it's three minutes and 27 seconds. No.
Starting point is 00:07:49 And I said to my- You really thought it was 20 minutes? I thought it was like hours, man. I mean, like I've never really sat in a room like with nothing going on and just closed my eyes alone and thought and time just stopped. And I calculated how much time I've left, like 15 days times 24 hours or 60 minutes. And I said to myself, like, man, I'm in trouble. This isn't like, like, this isn't what I'm on Gilligan's Island. This is a real like, I can't get out of here.
Starting point is 00:08:17 And I had a really hard time with it. What was the commitment? The commitment was 15 days. So the only you did a personal. So the only, you did. It was a personal commitment. You did it up to you. Like there was no, nothing in writing. And did you have a way to escape? I mean, I was thinking of escape plans, but on the monastery, and this is a little crazy, the way the monks keep the lights on is they breed German shepherds.
Starting point is 00:08:44 That's how they make money. They breed German shepherds. That's how they make money. They breed German shepherds. Oh, I've seen this. They wrote a book. Yeah, they wrote a book. I have the book. It's a book about raising puppies. Correct.
Starting point is 00:08:52 The same guys? Same guys. Oh. So they weren't Buddhists. They were Russian Orthodox, and they raised German shepherds. So they live on this property, and there are these 11 German shepherds. And at the end of the property, the only way off the property were two mobile homes, unconnected to the monastery at the end
Starting point is 00:09:10 of this road that leads up to the monastery. And both of those homes had German shepherds as well that were a little territorial. So there really was no way for me to escape. I ran 120 miles up and down the driveway while i was there because i couldn't leave the property so you just timed yourself or paced yourself with using an app or something i said like 2 000 steps equals a mile you know you counted your steps oh jesus christ dude yeah i counted it i marked it what did they think about you running back and forth like that thought i was a fucking psychopath. I'm like, you guys have been here for 50 years, man.
Starting point is 00:09:50 I'm just trying to get some exercise. What are the guys like that have been there for 50 years? Quiet. No, they were extremely, listen, they were doing what they wanted to do with their life. So they were super happy. Really? Yeah, super present. I mean, very present.
Starting point is 00:10:11 I mean, I live in a world of to-do lists, man. They were very present, very happy, and really, really nice to me and everybody. Did you talk to them? They speak English? What was the conversation like? What do you say to a guy who's been in a monastery for 50 years just staring at the walls? I could have talked to him about the pageant. That would have been just a conversation.
Starting point is 00:10:35 He'd probably have been super confused. When I first got up there and they asked me a little bit about my background, I told them I was in the private jet business. They didn't understand private jets really. And then I said, I had a coconut water company. They'd never heard of coconut water. I told them I was involved with the Atlanta Hawks. And one of the monks said, oh, I've been to an Expos game. And I'm like, that's a different sport. And they don't play, they don't exist anymore. And it was just very time warped at first. It was really interesting.
Starting point is 00:11:07 Really interesting. Jesus. Now, what led these guys that are 50 years on the monastery? How old were they? So some of the age range from, I think the youngest monk was probably 35 up until late 70s. So late 70s were the guys that have been there for 50 years. Yeah. They checked in when they were 20. Yeah.
Starting point is 00:11:28 They're young twenties in the same spot. They actually built this monastery by hand. They bought 500 acres for very, you know, I think it was like $50,000 or something. I mean, something crazy. And then they built the monastery by hand.
Starting point is 00:11:43 And so it's been a passion of love and labor, and they've been there since. And so they vow celibacy the whole deal? Celibacy, poverty. Poverty and celibacy at 20. Yeah. They take a vow of four things of celibacy, poverty. They pledge all their personal belongings to the monastery.
Starting point is 00:12:06 So really their only possession is a driver's license. Obedience and stability, meaning we're not leaving. This is what we're going to do. So, I mean, talk about discipline, just off the charts. This is what we're going to do forever. Forever. And where do they get funding? They're self-sufficient.
Starting point is 00:12:22 So they breed German shepherds. They sell them. That's kind of one income stream. And then they're masters, world masters of dog training. So every two weeks, they have 10 dogs that come in. And I watch this. I mean, literally, dogs come in like Spuds McKenzie and leave like they just left etiquette school. Really? spuds mckenzie and leave like they just left etiquette school like it's it's it was like
Starting point is 00:12:46 anytime you're in the presence of the people that are the best in the world of what they do it's fucking fascinating and these guys were masters they are the masters of i'm sure there's a lot of people that are great but in their space of dog training and breeding what was so special about the way they train dogs just the command like like they had an energy that the dogs responded to i mean like i would walk in the dogs would go crazy they'd sniff my nuts they jump like they go nuts right these guys would walk in and like they could just sense that they were in control that they were in control yeah and like the eye contact that they everything the way that they talk their tone their hand mannerisms they just have mastered this and they have a deep connection with the dogs dogs are weird in that way like i have a
Starting point is 00:13:37 one-year-old golden retriever and he has different rules for different people and he knows who he can get away with what with like uh my wife's mom has zero shot at controlling this dog like it's right he's like oh no no no i'm the boss i think i'm gonna jump up on you and kiss you you know no i'm gonna just run around and put a pause on you when you sit in the chair and you know we're like marshall come on man what the fuck what is this you don't do this and it it doesn't matter. When she's here, he just decides, nah, new set of rules with this lady. She doesn't seem to know what the fuck to do with me. But when I had a trainer that I worked with him for in the beginning when I first got him. And when Ryan, the trainer, comes over, he just like sits down.
Starting point is 00:14:21 He's super chill. He listens. He's like, oh, this guy knows what the fuck to do. He knows how to control me right it's it's very interesting he's even different with me than he is with my friends like my friends will come over he's like let me try you out motherfucker put my paws on you see what's up and i wish he would be like across the board with everybody but he's just it's all love so it's not bad you know he's just a lovey dog yeah but he's just, it's all love, so it's not bad. You know, he's just a lovey dog. Yeah.
Starting point is 00:14:47 But it's just like paws on you and shit, you know? And I'm not really a dog person. I like dogs. Do you have one? No? No, but we don't really connect. You don't connect with dogs? I mean, I'm not like instant love when they see me the way that they are with other people, you know? But the monks were teaching me various lessons, almost like karate kid style, through the dogs.
Starting point is 00:15:07 So the first day I got there, every day I was signed a different role. I would shadow one of the monks, and there were eight, and they had different responsibilities around the monastery. The first day I was in the training center with one of the monks that was training the dog, and my job was to be the distractor.
Starting point is 00:15:25 So Rainbow, this dog, would walk around and I would fucking go at him and jump and run and try to, you know, whatever, get him to break his goal of going. They were kind of simulating a park scene or a city scene and making this dog not get distracted. So I would go nuts with a pork chop and this and throw, whatever. The dog would just go
Starting point is 00:15:45 unwavering from point A to point B. And the monk said to me at the end, he's like, it's just like life, man. He's like, if you have a goal, just like rainbows goal is to get from A to B, you can't be distracted in your goal. And I was like, that makes sense. Some karate kid stuff. Yeah. I was like, wax on. Yeah. Like wax on wax on. But all these different lessons started to emerge. It was pretty interesting. Wow. That is interesting. It's interesting, too, that they're doing it with German Shepherds
Starting point is 00:16:15 who are really, really smart dogs. Like, what's a dumb dog? What's like a generally thought of as a dumb dog? I'm trying to think like what would generally be thought of as a dumb dog there's no like prejudices for dogs right is there this is like like one breed you're like this dumb fucking breed i don't think of like when if like, a dumb dog, there's dumb individual dogs, but I don't ever think of, like, oh, there's some dogs that are, like, spastic, right? Like, Jack Russell Terriers are kind of spastic, but that's because they were raised to kill rats,
Starting point is 00:16:57 and they just, like, they have a high kill drive, and they're super hyper. But, like, I can't think of a dog that's supposed to be stupid. But German Shepherds are generally supposed to be smart. This list says English Bulldogs, but I don't know if that's necessarily true. Really? I think they're just lazy, man. My dog, Brutus, is half English Bulldog and half Shibu Inu. He just has bad joints, and he's just lazy. He's just, I don't think he's stupid.
Starting point is 00:17:23 He's kind of a dick. He's a dick to other dogs, but I just think that's because he's in i don't think he's stupid yeah he's kind of a dick he's a dick to other dogs but i just think that's because he's in pain a lot these dogs were super smart they're so smart man those dogs look at you and they're sizing you up checking you out see what the fuck you're up to making sure you're cool but there's like this feeling like they know they could kill you like they're looking at you like i could kill you you, but I'm just checking you out. I had that feeling that they could kill me, too. Yeah, it's a real feeling.
Starting point is 00:17:48 Yeah. Yeah, they can. And they were like, I was scared. They were sensing that. Just trying to, like, downplay my fear. Yeah, my friend who trains him has a dog that's, like, he does police work. And it's, like, a serious fucking dog. And he'll attack, like, a thing. If you're holding, like, a it's like a serious fucking dog. And he'll attack like a thing.
Starting point is 00:18:07 If you're holding like a stick, like on command. And he jumps. And one of the things he does, he bites the stick, and then two paws go right into your nuts. And I don't think it's on purpose, but damn, it's an effective strategy. Like it's like bite and then nut stomp all in one maneuver. Right. Yeah. But those dogs are, you know, they're a dog that's sort of bred and designed for protection work and police work and stuff.
Starting point is 00:18:33 Yeah. They are. And they train their dogs as pets. So they didn't do any kind of, you know, police work or anything like that. So the 11 German Shepherds that were on the property were super well behaved. I mean, like ridiculously well-behaved. So when they train them, are they just training them to make sure that they're obedient? You know, they just listen, watch the house, bark at strangers, that kind of shit?
Starting point is 00:18:54 Yeah. Hand signals, obedient, you know, not jumping. But really that, you know, they know who's in control. So did these guys do that before they started running the monastery? Or was it something that they decided to before they started running the monastery or was it something that they decided to do while they had the monastery? No. So they, uh, they fell into it. They didn't go up there. They, none of them had any experience in dog training. Uh, they, that wasn't the intent. They just said, we got to keep the lights on here. And they had a dog, they had a dog that as a pet and fell in love with the dog. And ultimately they,
Starting point is 00:19:25 when the dog passed away, the dog got killed. They wanted another dog and they went to a breeder and they got two dogs and they actually just, they realized that they, you know, once they bred an amazing puppy, a lit their first litter that,
Starting point is 00:19:41 and train these dogs that there was demand and they just scaled it like any other business, you know, and they just scaled it like any other business. And they learned along the way, trial and error, just like any entrepreneur. I mean, these guys, first of all, they were monks, and they're super spiritual, they're religious, they were Russian Orthodox, they're not Buddhist. But they're amazing entrepreneurs.
Starting point is 00:20:02 I mean, they ran this thing super efficiently. But the point would only be to make enough money to keep the lights on. Correct. So as an entrepreneur, it's almost like they're limited in their ambition. I think excess, you know, it's not like if they have excess money and revenue, it's not going to material things, but it's for the life and the extension of the monastery. So they would save it and put it away for taxes or what have you.
Starting point is 00:20:30 Yeah. Or they have, you know, they're in the hands of God. They don't have a lot of litters or they don't have a lot of puppies or they have no income. Right. Right. That's fascinating. Now, these guys, what do they do for recreation? They pray.
Starting point is 00:20:44 Jesus. They think, they read. What do they do for recreation? They pray. Jesus. They think. They read. What do they read? And they have an amazing collection of books. Fiction? Everything. Really? Oh, okay. Super well read. So they do have some entertainment in terms of fiction.
Starting point is 00:20:59 Yeah. And periods of it, and I went up there with no expectation. I'd heard of monks. I've seen monks in movies and read articles and blogs. But I never, I didn't know much about it. Right. About the culture. Certainly about Russian Orthodox and the different factions and this and that.
Starting point is 00:21:17 So I went up there, eyes wide open. But I went up there really just to detach and get away from feeling overloaded and feeling distracted. And, man, I'm a father of four and I have a business and my wife has an entrepreneur, et cetera. And I just wanted to see, like, you know, this has kind of been my journey. I learned best by diving into the unknown, just like I did with David and just as I've done in businesses and other things. It's just like I learned best by going into the unknown. I've done in businesses and other things. It's just like, I learned best by going into the unknown.
Starting point is 00:21:45 So I didn't do a lot of research around them or how they made money or this or that. I just kind of showed up. Wow. That's a, it's a crazy undertaking. But I guess if you knew you only had 15 days, at least you have like some light at the end of the rainbow.
Starting point is 00:22:01 When that 15th day came and would you get in a car and drive away from that place? Yeah. How fucking good did it feel? Did you check your phone? Did you check your text messages? Felt really good. See what's going on on Twitter? On day four and five,
Starting point is 00:22:15 I was already kind of making excuses. I was rationalizing in my head that seven days would be enough. So like in my head, I was going home day seven. Oh, really? Well, I mean, I was like, no one's going to know the difference or care if I went 15 days or seven days or is that like if you're at mile 15 you're like that's enough it is same kind of thing same kind of thing until you wake up the next day
Starting point is 00:22:34 and you're like i dropped out right and you feel like you know so um anyway i decided like you know i'm gonna stick this out and then when then when I left, it was a good feeling. And the feeling was proud. I felt proud of myself for sticking through it. Isn't that funny? These guys have been there for 50 years. 50 years, man. And you're like, I did two weeks, man.
Starting point is 00:22:56 Yeah. It felt good. I bet it did. It also felt good to go into a bed. Well, the 50 years when you're describing that, that seems so insane to me that I can't even relate. But when you're talking about your 15 days, I'm like, man, you poor bastard. Like, I feel bad for you. The guy, the 50 years, he might as well be living in another dimension as far as I'm concerned.
Starting point is 00:23:18 The guy, I mean, went in there in his 20s? That is just so nothing. No sex, no family, no neighborhood. Nope. No fucking hobbies, no drive to work. Nope. Fuck. And, you know, their impression of it is, like, we made this decision.
Starting point is 00:23:38 So it's not, we didn't sacrifice it. Like, we decided this is the life we want to live. But when he made this decision it was 19 what 1965 or some shit that's just black and white tvs oh my god that's a crazy decision that's crazy to decide back then like i i see what's coming and i've had enough yeah i've had enough these daily newspapers it's just too much information right exactly that's a crazy time to check out so they don't know what the fuck's going on in the world did you quiz them on shit i didn't really quiz them i i mean they every sunday night they have one there's one tv in one back room and they watch
Starting point is 00:24:17 the news so they get a sense of just like you know kind of where we are, state of the union. If we're at war. Yeah. If there's a nuclear meltdown. Yeah. One hour? Yeah, they watch about an hour on Sunday night. One night a week, and that's how they tune in. Who do they trust? I was going crazy. I was immediately like, my head went to like,
Starting point is 00:24:37 I'm sure we're being attacked right now, and I'm stuck at the monastery. Right, right, yeah. I'm sure the airlines aren't flying, and I'm stuck here for another 30 days right and my mind went to a place where i was thinking just the worst of everything you know what news do they trust uh i think they trust it all but like what which channel do they go to oh they would just watch like you know uh the local abcc the local so whatever's local in upstate new york okay
Starting point is 00:25:06 there weren't netflix options do they have internet uh i had no access to the internet i think they have access probably for their job yeah but i had no access for the dog training jesus christ it was wild but why is that so romantic to people? Because it is. It's very romantic, right? There's something about this idea of checking out. I had a buddy who did it. For all I know, he still does it. I lost touch with him 25 plus years ago. But he was a Taekwondo guy. And he started to meditate because he was always very nervous about sparring and very nervous about competition so excuse me he was trying to figure out what was going on so he said let me just take some meditation classes took some meditation classes and really enjoyed it got really really into it and then one day decided to give up all the worldly possessions and all of the trappings of civilization and move into the monastery. And I remember we met him for lunch one day. He'd also become a vegetarian, so he only ate vegetables.
Starting point is 00:26:16 And we were all just hanging around, and he seemed oddly at peace. And it was so confusing to me because at the time I was like probably 20, and I just didn't know what the fuck was going on the world he was maybe 10 years older than me and this guy just decided i've had enough which is weird to me though he made me nervous like you know like he made me nervous that like he was on to something it made me nervous that he was He was onto something. It made me nervous that he was wiser than me, that it highlighted how fucked up I am,
Starting point is 00:26:52 and especially at 20, life is so chaotic. Right. No idea what the future holds for you, if it's going to be success or failure, if you're going to slip on every fucking banana peel you run across. But he seemed to have it figured out. Sitting there eating vegetables, all calm and shit. shit where is he now i have no idea i lost touch with him i lost touch with him you know probably like 30 years ago but uh when i was 20 those guys freaked me out too
Starting point is 00:27:17 yeah they must have freaked you out just when you did this book i mean i freaked them out really i was an alien and i came in there high energy you know rah rah and like were you the only guys ever done that uh probably probably at this particular place i think for an extended period of time like that yeah wow what what why'd they let you do it well i, I had written a book prior, Living with a Seal, and they knew I was coming up there to write a book. And I guess they liked the first book. Well, I'm sure it'll be good for the dog business, too. Yeah.
Starting point is 00:27:55 Yeah. Yeah. So they read your book? They read my book. Were you allowed to read books while you were there? I was allowed to. I brought, I'm not like a big reader so I figured two books would
Starting point is 00:28:06 carry me for 15 days but I read like you know I read both in like the first two days so then I was like
Starting point is 00:28:14 check whatever they have oh look Mary Poppins yeah read this stupid shit yeah I said I'm good just thinking
Starting point is 00:28:21 wow so was there any point at like day 13 when you're like, I actually kind of like this? Yes. I think around day seven, once I realized like, you know, I got the excuses out of my head that I'm staying. I'm not leaving. I'm in this. This is what I'm doing.
Starting point is 00:28:38 And I settled into it. I got tremendously energized because like at the monastery, you don't make any decisions. You eat when they tell you to eat. You eat what they tell you to eat. I got tremendously energized because like at the monastery, you don't make any decisions. You eat when they tell you to eat, you eat what they tell you to eat. You go to service when the church bell rings, you go, you wear one outfit.
Starting point is 00:28:55 I showered once. So all these, all the decisions were taken away from you. But when all the decisions are taken away from you, it frees up so much energy. So I was getting like super clear. and I was like, I like this. This is like no one can get to me. I'm not getting bombarded.
Starting point is 00:29:12 No one can schedule appointments with me. This isn't so bad. Have you ever done the sensory deprivation tank? There's the thing about the sensory deprivation. You know what it is, right? The thing that's most interesting about it is that in the absence of input, your brain is freer and you can make decisions better and think about things better because there's no input coming in. You don't think about it, but as we're sitting here, just touching this table is input. You and I look at each other across the lights. All this is input.
Starting point is 00:29:43 And in that tank, there's no input. And in the absence of input, it frees up more resources for your brain. So in a sense, what these monks you're saying are doing by having everything on a schedule, you don't have to think about anything and there's nothing coming in. There's no Twitter, Facebook, all that jazz. You have more resources. Correct. And you feel better. That's exactly right. And I experienced that. You know, I think the average American makes like 35,000 to 50,000 decisions a day.
Starting point is 00:30:13 And there's a real thing called decision fatigue. Really? Yeah. And when you eliminate all, like I remember when I came home. I came home and the day I got home, my wife is like, sweetie, I'm going to take the kids to school, and I'm going to take the blue car. I was like, cool, take the blue car. And she came back a minute later. She's like, you know what?
Starting point is 00:30:33 I'm going to take the other car because I want to park, and the blue car is too big. And I was like, all right, cool, take the other car. And then she came back in. She goes, you know what? I'm going to take the blue car. I'm like, Sarah, you're using so much energy already. It's 7 45 AM on what car to drive. And I realized like that happens all the time. You know, it's like exhausting, man. Yeah. Did you, I'm sorry, go on. No, no. I'm just saying like when,
Starting point is 00:30:57 you know, I didn't have any of that. So it freed up all this energy. I was making like massive life lists, what I want to do. I became very aware of my relationship with time. I mean, when we think of relationships, we think of our relationships with our mom or our dad or our kids or this and that, but like no one thinks of a relationship with time. Now I'm turning 50. The average American lives to be 78 years old. So if I'm average, I hope I'm not, but that means I got 28 years of life left. If you reverse engineer that, if you reverse engineer it, you're like, I just climbed Mount Washington. There were no 70 year olds climbing Mount Washington.
Starting point is 00:31:34 The actual years that you have left to be active and do the shit that we want to do, they shrink significantly as a percentage as you get older. So once you get aware of your relationship with time, everything shifts. I had a fundamental shift when I came home as it relates to my relationship with time and who I want to spend it with and what I want to do. And I want to put more on my plate of the stuff that I love to do with the people I love to do it with. And I started getting a lot of clarity around that when I wasn't getting bombarded with everything else.
Starting point is 00:32:08 Like I don't spend any time alone. The only time I spend alone is if I go for a run. Everything else is I'm getting influenced by everybody else and everything else. So I'm losing my main superpower, my instinct, which I've survived. I got a 980 on my SAT, man. I survive on instinct and gut.
Starting point is 00:32:25 And I was losing that because I was so distracted. So once I started to get that alone time, you don't have to go to a monastery to do it. You just got to, you know, carving out a little bit of time for myself every day. I just started to think a lot clearer on like, you know, how do I want to live reverse engineer the rest of my life? Wow. Do you think this is something you would do on a regular basis? No. But it's something that I have and I feel like, you know, like I said, like going into the unknown,
Starting point is 00:32:54 it gives you an edge, you know? You come out of it a little bit different than you go in. It doesn't have to be a monastery. It could be a race. It could be business experience, whatever. Right. But just doing something different. Doing it different because, you know, um so yeah i feel like it's i don't think i would do it again but i don't think i have to because i already have i can tap into that when i need it do you think that'll wear off though because a lot of times inspiration for people it's it's fleeting the
Starting point is 00:33:22 takeaways won't won't wear off like I'm already back on my phone. I'm back in modern day life. I'm all fucked up again. But the main things like my relationship with time and certain things of who I want to spend it with and what I want to do
Starting point is 00:33:37 and continuing to build what I call my life resume. Doing these things that build up my not my business resume but my life resume that's things that I know I want to do more of and that will never go away so you know
Starting point is 00:33:51 there's things that came out of it that will last forever like what kind of adjustments did you make when you came back started saying no I reversed engineered my life so let me give you an example my parents are
Starting point is 00:34:04 88 I have a good relationship with my parents I reverse engineered my life. So let me give you an example. My parents are 88. I have a good relationship with my parents. My parents are 88. They live in Florida. Let's say my parents live to be 92. I hope they live longer. But let's say they live five years. I don't have five years left with my parents.
Starting point is 00:34:23 I see my parents twice a year. That means I have years left with my parents. I see my parents twice a year. That means I have 10 visits with my parents. So when I started to look at shit like that, I made significant changes. Like, okay, I'm going to get on the plane and see my parents. And when I'm in those moments, my feet are on the ground. That's where I am.
Starting point is 00:34:40 Because I only have a limited amount of time with them. You understand? It's not five years. People are like, oh, I got five more. No, you don't. How many times you see him, man? You see him two times a year. You got 10 visits.
Starting point is 00:34:51 So I just started looking at stuff like that and became really aware when I'm in moments that are big moments to take it in and take note of it. So it has an impact on me and I appreciate it. Wow. Did you shift anything else in your life as far as what you do with your time during the days? I did. So I started putting parameters around simple things like my phone. So I was the guy at the movie theater.
Starting point is 00:35:17 I'd be checking. I forgot the bing. I'd look under my shirt so the light doesn't light up and know what you know. Well, I'm glad at least you did that. At least you're courteous. Yeahous yeah that's true but i put parameters you know nothing at i'm not keeping my phone in at at night time and you know seeing anything coming at five in the morning nothing at the dinner table with my kids and so like basic obvious things like that but as far as my time i made two really big changes one changes and is, and I've kind of always been doing
Starting point is 00:35:46 this, so I wouldn't necessarily say it was a change, but I take three hours a day for myself, religiously every day. This is new just since the monastery. It's kind of like, it's unwavering since the monastery. It's kind of been in my life and out of my life, but I just made a pie chart of time. It's 24 hours in a day. We all have the same pie chart. It starts the same. And I said, all right, I sleep seven hours. I mean, sometimes I'm out of balance
Starting point is 00:36:16 if I'm doing something big. But right now, six or seven hours. I take three for myself and it's cumulative. So like I'll take, could be, I'm gonna go for an hour run. I'm gonna sit in the sauna for 20 minutes. I'm three for myself and it's cumulative. So like I'll take, could be, I'm gonna go for an hour run. I'm gonna sit in the sauna for 20 minutes. I'm gonna do fucking nothing. But when I'm in my time, I'm not mad that I'm not with my kids or my wife or, or I'm not mad that I'm not at my office. Like that's my time. And when I'm with my kids, I'm not mad that I'm not at work or
Starting point is 00:36:41 whatever. Cause I don't want to resent my wife or my boss or anybody for taking away the shit that I love to do. Like if they said you can't run, you can't go in the sauna I'd be really pissed off. I'd be pissed at my wife, I'd be pissed at everybody. So I take three hours for myself. The average American works 40 hours a week. That's eight hours
Starting point is 00:37:00 a day. You still have six hours left in the day. Now of course you have to eat, you have to eat, you have to commute, you got family and this and that. But my point is, even take 24 hours a long day. I learned that running, you can get a lot of shit done if you keep moving for 24 hours. Even if you take three hours for yourself, if you get rid of the stuff that doesn't move the needle in the buckets that are most important to you, you can get a lot done. So I take three hours for myself and that's been, you know, and I'm not mad about it.
Starting point is 00:37:31 I'm not like guilty about it at all. I feel like I'm way out of balance. And then the second thing actually didn't come from the monastery, but it was like kind of an offshoot of the monastery. I was mentioned to you that I climbed Mount Washington. Mount Washington's in the winter is one of the 10 most dangerous mountains I think to climb, certainly in the States, it has the highest death rate, because the winds go up to about anywhere from, on any given day, 50 to 100 miles an hour, minus 35 degrees, no visibility. It's fucking, it's just-
Starting point is 00:38:04 A hundred miles an hour? hour yeah what the fuck is that like it's i mean i didn't experience a hundred but i experienced super high winds like what did you experience 50 i think even more 50 60 yeah what is that like well the first i went twice the first time i went to do it um i didn't make it to the summit because it was too dangerous. I actually timed out. Like, I didn't have enough time to get back to make it. In altitude? No, just in.
Starting point is 00:38:32 The amount of darkness? Yeah, darkness. It would have just gotten too tough to get back down. Right. I was with five friends, no tour guide. I mean, did everything wrong. Right. And I actually came home after that attempt, which was a year ago.
Starting point is 00:38:47 And I was talking to my wife about it. And I was getting, I posted it on Facebook. So everybody was blasted. Did you make it? You know, Mount Washington is only about four or five miles to the top, 4.6 miles. Just the elements and the weather that make it so hard. And I said to my wife, I failed. You know, like I didn't make it.
Starting point is 00:39:04 I feel like an ass. I'm so disappointed. You know, I want to my wife, I failed. I didn't make it. I feel like an ass. I'm so disappointed. I want to go back, and she said, well, get a tour guide. Break in your boots. Properly train for this, and go back next winter and check it off your list. And I was like, next winter? I'm going back on Saturday. Next winter.
Starting point is 00:39:22 Who knows if I'm going to be healthy enough next winter. So I went back next winter, that Saturday, with the I'm going to be healthy enough next winter. So I went back next winter. I mean, next, that Saturday with the same guys and we did it. And then recently this year I took my son who's eight, not to the top,
Starting point is 00:39:34 but we're like, we're going to go camp out. I want you to experience this. Got him a minus 40 sleeping bag and all this stuff. And we went out there with my friend is a police officer in Suffolk County. He brought his daughter and we're sitting sitting out there sleeping outside and fucking freezing. Fucking freezing. And I'm all bundled up.
Starting point is 00:39:56 And I turn to him and I'm like, Kevin, how often do you do shit like this? You know, he's a police officer. He's the happiest guy. Rockstar shape. And he goes, I call it the Kevin rule. shape. And he goes, I call it the Kevin rule. He goes, every year, I go on one trip a year with my college roommates. I've been doing it since I'm 21. And then once every two months, I take a weekend and I do something. I go camping, I'll run a marathon, I'll go hiking, I'll go to whatever with my family or friends. And I said to myself, if I can't, going back to your question about time, if I can't take a weekend every eight weeks, once every two months,
Starting point is 00:40:33 if I can't carve out a day or two to take some kind of adventure to put on my life resume or to collect a moment for me, then my life is out of balance. And I call it the Kevin rule. And I said, if I live 30 more years, if I live to 80, and I do that, you know, for 30 years, that's 150 or 100, basically 150 more fucking amazing memories that I'm going to create. And that became another one of these time related, monastery, urgency rules. So I just, again, it just became a real big clarity around,
Starting point is 00:41:11 like, man, I want to live with urgency, and I want to do as much shit as I can and put as much on my plate of the stuff I love to do with the people I love in my life and have it on my resume. And that's how I want to live my life forward. That's very inspiring. So when you decided to cut out or carve out three hours a day for yourself, what was the first shit that you eliminated? Literally just saying no to the request for my time. Like what kind of shit?
Starting point is 00:41:34 Hey, yeah, Jess, can you take, can you, um, do you think you can meet me for lunch? I want to talk to you about a business idea that I have, uh, in the beverage space. I know that you had your coconut water. I want to talk to you about that. No. I'm going for a run. Yeah. Oh, no, I don't want any money. I don't want any money. I just want to talk to you for 15 minutes.
Starting point is 00:41:56 A friend of mine. No. You think on Friday night you can come down for 15, see this. No. Because it's cumulative. Right. It's not one. I mean, listen, it's cumulative. It's not one person ever. No.
Starting point is 00:42:08 No. It's going to be one person every day or so with some new request. So that was the first shift. And the second thing is, and I put myself first. And a lot of times I don't, but in certain times I do. And I realized that I was, this is kind of, might be a little bit more specific, but I realized I love football. I watch a lot of football, man. I realized that I was watching two games, college game on Saturday, fantasy football Sunday, I'm locked in, Sunday night game, Monday night, Thursday night. And I realized that at this point, if I lived to be 85, 80, whatever, that would be 36,000 hours of football. 36,000 hours of football that I'd be watching. Now, throw in some of the fights, throw in some of the other stuff. It's like I just took the plug out, and I freed up these 36,000 hours
Starting point is 00:43:06 my wife said what do you mean you're going to live in the monastery I'm like it's 15 days sweetie I just freed up 36,000 hours you get the benefit of that I'm going for 15 days so I freed up the time by eliminating stuff that like fucking didn't move the needle
Starting point is 00:43:20 so you stopped watching football I still watch it but I mean I became very aware of it I still watch it, but I mean, I became very aware of it and I'll just like, I still watch it, but I check in. I'm not sitting around, you know, on Sunday, nothing wrong with it. It's just, it wasn't moving the needle in my family, my finances or my wellness. But what about recreation time? Like does recreation time, is that valuable? Like enjoying things, like sitting back and watching a good movie, enjoying it? Absolutely. And I do.
Starting point is 00:43:50 I do. But I'm not, you know. I'm asking for myself as much as I'm asking for you. Yeah. I mean, I think, look, you got to be happy and do the things you like to do. But, you know, again, for me, I look at it, I look at it very simply. I got three or four buckets. I got my family, my wellness, my finances and causes that are important to me. And, you know, if it's not moving the needle in those four buckets, it's really just a distraction, honestly.
Starting point is 00:44:17 And now that doesn't mean I'm not going to go to a movie. That's family. That's well, it's part of my wellness. Relaxing is part of my wellness you want to go but you know um those are kind of everything else kind of gets a no like going to lunch to to look at someone else's idea in a category i don't really know much about because they want to maybe get to me or they want my wife or no no no no no i should make a t-shirt i've said yeah listen i get it when i was starting out as an entrepreneur when i was 20 years old you know and i was cleaning kiddie pools and doing the music business i was doing all this stuff i laugh at a lot of jokes that weren't funny i know what you mean you know what i mean yeah to get deals to, I had to laugh. And I'm sick of laughing at jokes that aren't funny.
Starting point is 00:45:08 That's actually very funny. Like you saying that is very funny. It's a smart thing to do. But in the beginning, it's very hard, right? Because you're trying to get momentum. You're trying to establish relationships. You want people to like you. You don't want to dead face a stupid joke.
Starting point is 00:45:23 Exactly. And then have people go, fuck that Jesse guy. That guy face a stupid joke exactly people go fuck that jesse guy that guy's a dick i'm not doing anything with him so you laugh yeah hmm so do you organize your time like very specifically now and did you do that in the past i do now i did it in the past because uh you know in the past i do it i'm gonna do anything i say yes to to action things without really thinking them through very often right um now what i do is i have a third grade a three-year-old system i have two notebooks i'm all kind of old school i don't really operate well keeping stuff in phones i just take everything that comes into my head. I put it in. I dump it out of my head to free up space in my head.
Starting point is 00:46:07 So I have one journal that has everything I need to do. And I just do that to get it out of my head. So I don't have to remember that I have to get my son's friends, eight year old birthday present for Saturday. I just write it down. It doesn't mean it goes away, but it's out of my head. Right.
Starting point is 00:46:23 And then I have my daily from that list. I pick the most important things that have to get done. And then the night before, I write them down or the beginning of the week. I just knock them out, man. And how long ago was it that you went to this monastery and did this? A year ago. One year ago. And has this enthusiasm or this feeling waned at all? No. Wow. that's really interesting do
Starting point is 00:46:47 you think do you convey that in the book i do i mean i i've been living i feel like i've been living my life like this even before the monastery just reinforced a lot of things i think combined with the fact that for some reason you know i'm turning'm turning 50, it's fucking with me in a way that I didn't think it would. And I don't know how you – how old are you? 50. Yeah. So I don't know if it's had the same impact on you. But, like, you know, there's not a day that goes by where I don't say to myself, man, in 30 years you're turning 80.
Starting point is 00:47:20 That's a way to look at it. You want to live with urgency. Yeah. And, you know, all those – my with urgency yeah and you know all those my enemy is the clock i feel like my enemy is the clock and there's a lot of stuff i want to do in my life and my enemy is the clock do you feel like you live in the moment enough absolutely you do i do because that would be the worry right like if you're constantly worrying about damn 20 years i'm gonna be 70 30 years i'm gonna be 80 if you're constantly worrying about, damn, 20 years I'm going to be 70.
Starting point is 00:47:46 30 years I'm going to be 80. If you keep doing that, there are people that look ahead too much. I've talked to people that are 20. Like, fuck, I can't believe I'm 20. I'm like, listen, motherfucker. You just turned 20, dude. Relax. You're just 20. You're a baby.
Starting point is 00:48:02 Nah, man. I'm going to be fucking 30 in 10 years. You shut the fuck up. You're 20 now. I use it as a motivator. And I remember when I was starting out, I was 21 years old. This is a crazy story. I just got dropped from a record label.
Starting point is 00:48:17 I was signed to a record label called Delicious Vinyl. What did you do? I had a rap record on Delicious. You were a rapper? I was a rapper. Signed to Delicious with Tone Loke and Young MC. Oh, get the fuck out of here. So my album doesn't get picked.
Starting point is 00:48:31 I don't get picked up for a second album. And I moved to New York City. I have two things on my resume. Kiddie pool attendant, because I was a kiddie pool attendant, and rapper. So I'm staying on my friend's couch, living on his couch with his roommate. And he tells me on Monday, I gotta get out of the apartment, so instead of going to look
Starting point is 00:48:49 for a new apartment over the weekend, I go to my friend's bachelor party on the Jersey Shore. I'm at the bachelor party. I'm getting a drink at the bar, and I see this girl. I start chatting with her. She asked me where I live. I told her, actually, as of Monday,
Starting point is 00:49:02 I have nowhere to go. She takes out a napkin. She writes her address on the napkin. I told her actually, as of Monday, I have nowhere to go. She takes out a napkin. She writes her address on the napkin. I'm 21 years old. And she says, if it's an emergency on Monday and you're stuck, you can come live with me. Monday comes, I get kicked out of my friend's apartment. I have nowhere to go. I'm like, this is an emergency. I take out the napkin and I live with this girl and her roommate for six months. It turns out that her father is a big entrepreneur, business, he owns a piece of the Yankees, just like monster mogul.
Starting point is 00:49:33 I write this song for the New York Knicks called Go New York Go and it becomes a big success. You remember that song? No. Okay, that's okay. I'm not a sports fan. That's fine. It becomes a big hit
Starting point is 00:49:45 and i just realized that there's an opportunity to write theme songs for all these professional sports teams but i don't have a penny to go in the studio to do the demos to shop them to the team so i need money so i go to this music guy and he says i'll give you ten thousand dollars to go and do these songs for 10% of everything you make for the rest of your life. He wants to buy me like a stock. For the rest of your life? I'm 21.
Starting point is 00:50:09 He's like- For the rest of your life? Everything you do. I will invest in you. You own an airplane business. He owns 10%. Yes. Forever.
Starting point is 00:50:16 Yes. You have to kill him then. Yes. Yeah. You have to kill that guy. But I need the 10 grand. So I say, I'll take it. So before I take it, I go to this girl's father for advice, this business mogul that I'm living with.
Starting point is 00:50:28 And I sit down. I go to this guy's apartment. Again, I'm 21. He's got in his apartment, he's got a swimming pool, artwork, like fancy. A swimming pool? He's macked out, man. It's like I've never seen anything like this. He does a swimming pool in Manhattan?
Starting point is 00:50:46 In Manhattan. I'm just setting the stage of this conversation and i go in and i tell him the story about the 10 and he says to me i would trade this is exactly what he said to me i will trade everything that i have for you to get out of my daughter's life exactly i'll trade everything i have for the one thing that you have and i'm like man i'm fucking broke what are you talking me i go what's that and he said youth because he had already gone through the journey even though he had everything he already had gone through the process he wasn't that 20 year old that you're talking about that, whatever he had gone through it. He had it all.
Starting point is 00:51:30 He, he would, he missed the process, the journey of being you coming up at 20 and not know, like, yeah, here you are. But it was the,
Starting point is 00:51:39 those were the years, man. Right. The first fight, the first, this like that, that's what, that's what makes you like
Starting point is 00:51:46 so and that stuck with me man at 21 years old it stuck with me and realized that like man i got to enjoy the process and it's really never rubbed off on me from me wow well why didn't that guy how old was this guy at the time the old rich dude he was let's see he must have been in his 60s why don't you just do shit do a bunch of shit he did lounging around his fucking swimming pool he did he did he had an amazing he was 20 he had an amazing life he had an amazing life so what did you wind up doing uh he said the sec the second part of that conversation he said do you um will you make this work on your own i said i think i can I can. He said, I didn't ask you if you can. He said, will you make it work?
Starting point is 00:52:29 I said, I will. He said, then go tell the guy to fuck off. And he goes, then go make it work. And I did. So how'd you get it funded then? I somehow got, I went to the Dallas Mavericks after the Knicks and told them that, I convinced them to give me a $2,500.
Starting point is 00:52:49 The Knicks paid me, this is just a crazy part of my life, but they gave me $2,500 to do the demo. And then they bought the song for like $20,000 and that funded the rest of the business that I ultimately sold to a public company. Wow. That's crazy. And you almost gave away 10% of your whole life. That guy who wanted 10% is a piece of shit.
Starting point is 00:53:09 What a motherfucker. Like, that's a... Like, it's just business. Just business. And I had no one to go to. I know. He's taking advantage of a 21-year-old kid who's just got some dreams and needs some cash, and 10 grand to him is probably nothing.
Starting point is 00:53:24 I called my father my father owned the plumbing supply house in minneola long island and i during this time in my thing and my father said you know i love him to death but he's like you know do it do what you think is best he just didn't you know i didn't know what to turn to i didn't know what to turn to yeah don't don't give up 10% of your life ever. That is just crazy that someone would ask for that. But you hear things like, I mean, this is similar to what they do in the music business, like how the music business treats artists.
Starting point is 00:53:54 They essentially sign you to these contracts and then take a piece of everything. They take a piece of if you do a movie. They take a piece of your live performances, your merchandise sales, everything. They just say, look, we'll help you do a movie they take a piece of your live performances your merchandise sales everything they just say look we'll we'll help you out a little bit but you know we want you right yeah i mean at least you're in a contract though but there's some creepy contracts that they used to do in the old days of hollywood that were similar to that right they just take a pcf forever yeah when i you know when i signed my music deal, I didn't care. I was like, you can take whatever you want, man.
Starting point is 00:54:28 Get me on MTV. Right. Of course. Yeah, because you're young. Take it all. Well, that's the whole idea. The reason why these exploitation contracts work is because in the beginning, you're just so desperate.
Starting point is 00:54:38 And what you have is what they don't have. You have talent, right? What you have is you're creative. You're young and full of energy, and you've got something exciting that people want to look at. And so what they do is they go, oh, look, we've got a fucking way through the door, but we want 75% of the profits. We want a little bit of this. And you don't get any money back until we recoup our money that we spent on executives and parking and car leases. And they calculate all that shit, how much the fucking building costs, how. And they calculate all that shit.
Starting point is 00:55:05 How much the fucking building costs, how much the electricity, all that stuff they count. You've seen those, I'm sure. Oh, yeah. Those contracts. They're fucking scary. I've signed them.
Starting point is 00:55:15 I've signed, you know, my own way. Yeah. But, you know, it's part of the process and no leverage. No leverage. That's the thing. They've got the leverage. And now they don't have the leverage, but they still figure out a way to pull it off.
Starting point is 00:55:29 It's really weird because who the fuck is buying albums now? No one. No one. And yet these record companies are still figuring out how to cling on to you like a lamprey and suck blood out. They're still staying alive and their fat fingers driving their fat Mercedes Benz. They know how to do it.
Starting point is 00:55:49 They just figure out a way to grab people that are just, just getting popping, you know, and just sign a, and then figure out a way to get in with these
Starting point is 00:55:58 fucking streaming companies. Have you paid attention to any of that shit? A little bit, yeah. Oof. That's the darkest. It's even darker than the music distribution. Yeah.
Starting point is 00:56:08 Because the artists get, like, no money. .00001. Yeah. Steven Tyler was talking about it with me. It's just, he was explaining it, and there's a, it's the company's actually, or the organization's actually called MMA. What is something, what did it stand for? Musicians for some sort of an act where they're, you know,
Starting point is 00:56:31 trying to stop these streaming companies from ripping off these artists. Music Modernization Act. Yeah. It's dark. Yeah. But it's along the same lines. It's like people figuring out a way to just take something from somebody because you need it.
Starting point is 00:56:49 You're broke. You're desperate. You signed a contract. Oh, you've got to buy a contract. And then music that was invented, like how do they put Led Zeppelin on a streaming service? There was no streaming. There should be a whole
Starting point is 00:57:05 new contract right i don't know it's true with audiobooks too you know i mean even books now and all these old publications they never envisioned that there would be you know uh ebooks and audiobooks and all these different distribution areas. I would imagine that audiobooks probably mirror the sales of regular books now. I know, at least in my circle, I know so many people who just use audiobooks and they hardly ever read. And what they've essentially done is taken that commuter time that was just dead air and filled it up with books. When I did the Seal book, I couldn't, when I put in the SEAL book,
Starting point is 00:57:45 I couldn't believe how many people hit me about the audio. Because I did my own audio book and I just couldn't, I didn't even. What year was that? It came out two years ago. And it just never dawned on me that people even listened to audio books. Right.
Starting point is 00:58:01 It made me angry that I did the read so quickly. I was like, I should have invested a little bit more time and gotten a coach or something. Right. I just read it. What percentage of your books were audio versus paper? That's a good question. I'm going to guess about 30%. 30% audio.
Starting point is 00:58:20 Maybe 30%, 40%. So it's closing in. Closing in on 50-50. Yeah. Because people can now speed it up a little bit so they can get through it quicker. That's so weird. People do that with podcasts. Right.
Starting point is 00:58:31 So the listeners are listening to us right now like we're on speed. Yeah. Yeah. Yeah. Now, when you're done with this book and you get back from this monk thing and you you realize that this is made like some sort of a fundamental shift in the way you live your life and you put this book out is there a real sense that people who read this book are going to get that from you and i mean are you aware that you're probably going to change the way a lot of people live their lives i hope so i mean
Starting point is 00:59:03 i just i don't know if they'll change their lives, but I think it, I hope, I hope that it helps them look through things through a different lens and, you know, make their own decisions. You know, one of the takeaways from the book isn't so much specific around the monastery. It's around this notion of building your life resume, you know, and just stepping into the unknown. Because to me, that's, for me, that's where I learned the best. I mean, you could, I could get a traditional coach or go to seminars or experts, but I
Starting point is 00:59:31 just don't learn. I learned by going into the unknown. And I hope it just, it just motivates people to have a little bit more urgency and do stuff like that. You don't have to go to a monastery. But, you know, there's an old Japanese ritual. You might be familiar with it. I don't know.
Starting point is 00:59:46 Called the Misogi. And the thought around the Misogi is it was introduced to me by Kyle Korver who played at the Hawks for the Atlanta Hawks. And the notion around the Misogi is you do something so hard one time a year that it has an impact the other 364 days of the year on you that you go so far beyond you know for me that was my 100 mile run i mean i can look back since 2008 i've had moments like that every year but um the and i believe in that i believe in that and um I don't know why I just brought that up, but it's true. And so it's just kind of one of the themes around this urgency and, you know, creating memories, et cetera. Yeah, I think there's things like that sort of highlight that urgency. That if you just live your life like at the same steady, static pace, maybe sometimes you don't feel it as much.
Starting point is 01:00:46 Like I'm sure after you did your 100-mile run, like when it was over, it probably felt so good to relax. Well, first of all, for me, the pressure around completing the run. When I did the run, I raised millions of dollars for charity and everyone in my world knew I was doing it. I gave myself 90 days to train for it. What's normal? I would say like for the people in the shape
Starting point is 01:01:17 that I was in going into it, probably a year, eight months, six months. I mean, I gave myself 90 days. I started in August and the race was 90 days later. And, uh, everyone in my world was donating or involved or knew about it. So if I didn't finish it, so much can go wrong in a hundred mile run, you know, like something goes wrong in a marathon at mile 19, you got it out. You got seven more miles left, you know, something goes wrong at mile 19, you have 81 miles left. You can't gut. Most people can't gut that out. I don't think I could.
Starting point is 01:01:50 I felt so relieved when it was done because I was just like, man, I did it and no one can take it away from me. What was the longest you had ran before that? I ran two 50s. Two 50s. Two 50 milers. I mean, I never did miles. I did time. So I did two 10 hour, about 10 hour runs twice. And 50 miles in those 10 hours? Probably around there.
Starting point is 01:02:14 Somewhere around there. So, but you knew that you were at the halfway mark roughly and you could push through the rest. I knew that if I got to 50 mile, if I could get to 50 miles in 10 hours, I could basically even injured, walk the rest, the allocated time. Now, after that was over and after you did do that 100 miles, how much of a shift did that make in the way you thought about time and effort? Totally changed my life. Completely, completely, talking about this Misogi, it completely changed my life. That was in 2006, I think, that I did the run. And it's completely changed my life. Because when I started running, my goal was to run two miles. If I could run two miles in 18 minutes, nine minute pace, I consider myself a
Starting point is 01:03:06 runner. And I worked towards that goal. Like out of college, I was like, just got out of college. I'm like, I'm gonna try to run two miles. You know, like it took me a little to get there in nine minute pace. And fast forward, I ran this, nothing in my body changed. This is the same legs God gave me, same lugs God gave me. I'm not very strong. Nothing's changed. But I took that two-mile body and ran 100 miles. And I bet almost a lot of people that are listening to this could run two miles with a gun to their head.
Starting point is 01:03:38 They could run two miles if they had to. And the only thing that changed was the way I perceived what I thought I could do in this run and I realized after the race that holy shit I did 50x what my initial goal was like I was under indexing 50x in this category
Starting point is 01:03:58 of my life what are the areas of my life Jesse what other areas of your life man are you under indexing in like okay if your sales quota at What are the areas of my life, Jesse? What other areas of your life, man, are you under-indexing in? Like, okay, if your sales quota at Marquee Jet, my company, was 20 jet cards, is that because I knew I could get it and it was comfortable? Or should I be like, man, put me on the board for 40 fellows this month. Let me see what the fuck I can do.
Starting point is 01:04:21 I was living in this, like, comfort. I was going through life like this. Routine. And routines are great, but routines can also be a rut. You can't get better in a routine. And if you get so, when you're in a routine,
Starting point is 01:04:32 time goes fast. When you're out of your routine, time goes slow. So I was so comfortable in my routine. I was like, man, fuck it. I don't want to go through life like this. I want to go through life like this, you know?
Starting point is 01:04:43 And I was just- The people who are listening, you're going up. I'm going up. Most people are listening. Yeah, I'm sorry. So I'm just going- People like this, you know? And I was just- The people who are listening, you're going up. I'm going up. Most people are listening. Yeah, I'm sorry. So I'm just going- People do this all the time. I'm just locked in.
Starting point is 01:04:50 I don't even know where- People are listening? Yeah. I'm locked into you. I was going flat, you know? I was just doing the same shit. And you want a nice 45 degree upward angle. Yeah.
Starting point is 01:04:59 So this run showed me, man, I was under indexing so much what I thought I was capable of. And it made me think like, what else am I capable of? What about recovery? Like, what was it like when you were done? Well, at mile 94, I realized I had six toenails in my shoe. So that was an uncomfortable feeling. So you felt them rattling around? Felt them rattling around.
Starting point is 01:05:24 And when I took my shoes off, my feet were so fucked up. Is it because your feet swell while you're running? And if you have like a size 10, you're supposed to swap out to a size 11 later? Is that how it works? Yeah, I swapped. I wanted to size up. But I had blisters. I had bad blisters.
Starting point is 01:05:41 My blisters were really bad. Were they bad before you ran or did you get them? I got them as I was going. And they looked like, it literally looked like I had swallowed red grapes and they went to the bottom of each of my toe. I mean, it was just, so I was in a wheelchair for four days after the race. Four days? Just because of the bottom, the blisters and, you know. bottom of the blisters and um you know but so for me for me just like a regular guy um it was a it was a very powerful moment for me you know and uh it was worth it was worth it
Starting point is 01:06:15 it was all well well well worth it once i was done i realized like i'm okay i'm not in shock i'm not dehydrated i'm just in super pain. That was a great moment. And I have a regret from that race. Like one of the biggest regrets in my life. Like I don't like the way I finished the race. I ran 99 miles. The last mile took me 48 minutes and literally had to like grab my brother's shoulders. And like, I just, if I could do it all over, I wanted to really finish that like a champion, you know? And I was just very disappointed. I'm very could do it all over I wanted to really finish that like a champion you know and I was just very disappointed I'm very happy about it
Starting point is 01:06:48 but I also have one of my biggest regrets from the race it's just that you know I got to that moment and I just didn't finish it the way I wanted to finish it what was wrong? oh man my fucking joints
Starting point is 01:07:00 like my hips and my knees were just like swollen just so much from just so much pain they were just it was just so at 75 i felt i just kind of like was running and then all of a sudden i was on the ground because like i just buckled because the my it wasn't it was my joints not my muscles just like my you know like i said if, if you roll your thumb around for 24 hours, your thumb's going to fall off. You know, it's just that motion and pounding.
Starting point is 01:07:30 And I didn't know what I was wearing, cotton. I was like, I did everything wrong, you know, but I did it. And when you did get done with that in the wheelchair for four days, how long did it take before your body felt normal, like your joints normalized and your hips and your knees? It took a little over two weeks. Wow. Yeah. So you're just hobbling around for two weeks thinking about it. I'm still impacted by it.
Starting point is 01:07:57 Really? How so? I had a huge cyst from all the stress on my foot. You're making a like a ham sized when you say like fucking holding your hands like you have a skull on your desk like yeah like a like how big was it like big enough i couldn't wear shoes what i had to wear sneakers that like yeah it was i'll show you a picture you get removed i got it drained twice and then i went to like a real like an almost fruitarian diet and went away. Fruitarian?
Starting point is 01:08:27 Just all fruit? Why did that do it? I don't know. Huh. Yeah. Did you try fruits with vegetables or fruits with anything else? So for 27 years, I've only had fruit till 12 o'clock noon. That's all I eat in the morning.
Starting point is 01:08:42 But I extended that out further and it went away on its own from fruit i don't know if that's the reason maybe over it might just went away right um but i made some significant changes in my diet yeah so but but what led you to be the fruitarian idea uh i read a book called Fit for Life when I was 20, right before my first marathon, I was 21 or 22 years old, like looking for an edge. And in the book, it challenges the reader to try to eat. One of the principles of the book is to only eat fruit until noon. We can talk about it, but it challenges the reader to try it for 10 days and then day 11, go back to your regular breakfast and see how you feel. So I did. Like I can invest 10 days to try it for 10 days and then day 11 go back to your regular breakfast and see how you feel.
Starting point is 01:09:25 So I did. Like I can invest 10 days to try this. And on day 11 I went back to oatmeal and toast or whatever. And I was like, oh, my God, man, I felt so sluggish. Right. And like bloated. And I was like, I never went back. And that's unwavering.
Starting point is 01:09:42 I'm unwavering on that. I run marathon. Never changes. I run marathon. It never changes. Fruit till noon. And so that's why. Now, what do these people eat in the monastery? So they have a very light breakfast. That suited me well. They have fruit in the morning.
Starting point is 01:09:58 And then their lunch, they call it dinner. That's their big meal. So the afternoon meal is sup is is like dinner and then at night it was super light like soup and salad or whatever so it's really like almost one meal a day are they vegetarian uh some were but others weren't that's interesting not all of them were which was which was interesting did you expect them to be i did i lost a lot of weight there i lost like 17 pounds, 15, 17 pounds. In two weeks?
Starting point is 01:10:26 Yeah. Why so? Do you think it's lack of sugar? Yeah, no carbs, lack of sugar. So they don't eat any bread? They did. I didn't. I wanted to put a little asterisk next to my thing.
Starting point is 01:10:43 I went in there saying to myself I didn't want to have – I wanted to come back clean. So I really tried not to have any grains. And I did have some grains, but not a lot. And I walked a lot. I walked 120 miles over the time I was there, up and down the driveway. And so I lost a lot of weight. I gained it all back, but at the time, yeah. Now, these people that live this life, do they have something they're're working towards do they have an idea that they're working towards i mean when you when you press them on it and ask
Starting point is 01:11:11 them like why are you here do you ever plan on leaving do you ever see yourself going somewhere else it's a really good question i asked them all those questions so uh no they felt like that was their calling their calling they were doing what they were supposed to be doing and that they were committed to that lifestyle. So, no, they weren't,
Starting point is 01:11:32 there was no thought of going back. There have been monks that have left the monastery, just wasn't the right lifestyle for them. But the monks that were there
Starting point is 01:11:41 when I was there, you know, 50 years, they were committed and they're not going anywhere. But that's what's confusing to me. I understand that they're enjoying it. I understand that they like that life, but that it's a calling, like the calling to do nothing or just think. Sacrifice, serve God, live a life of purity.
Starting point is 01:12:08 This is not... Right, I understand. I couldn't do it, but I think that's kind of the mindset around it. And step away from the regular life that they were living. What's interesting is that they weren't born into the monastery. Right. A lot of these guys made this decision in their 20s, 30s, you know? What were their jobs before they did it?
Starting point is 01:12:32 All over the board. All over the board. Literally. One guy, I mean, one of the monks was a lifeguard as a teenager. Wow. I mean, just all over the board. So, but regular jobs just always felt connected to God and connected to this higher living a life just, you know, under these terms.
Starting point is 01:12:54 Well, what's fascinating to me is that you're saying that they're so happy because if you get a ran, I mean, how many, how many people were in this monastery? Uh, eight. And they're all male? Yes. Eight men. if you get eight random men in their you know what's the youngest age of the guys 35 35 up to 70s you get eight random 35 to 70s and ask how many of them are happy actually truly happy maybe two right how many people do you think are happy well they just did a study. There's a famous Harris study on happiness in this country. I think 67% of people are unhappy. That is fucked.
Starting point is 01:13:32 Here's what, here, I did this, Joe. You'll, this is a good test. Maybe you'll want to do this. I did this when I was speaking at an event for 500 Wall Street people recently. And it was fascinating. I'll take you through it. You can tell me if you're comfortable with it. But if you take all the areas of your life
Starting point is 01:13:47 and put them in a blender, okay? So take where you live, your relationships, your finances, your health, everything, everything. Put it in one fucking big blender and blend it up. And on a scale of one to 10, with a 10 being the Dalai Lama of happiness and a one being a guy that's at rock zero being someone that's at rock bottom what's your happiness number me yeah I'm pretty fucking happy
Starting point is 01:14:13 well I don't know I wouldn't do it that way I definitely wouldn't give it a number okay because I feel like that you're you're making something you're you're turning like a constant state of thinking and expression and consideration you're turning it into a number and i just i don't like that idea i don't like that idea because i think it's a management issue i think a lot of what happiness is is a management issue and decisions that you're making right now, like you could be in a shit state of mind right now, but you can make some decisions to adjust that. And over the next couple hours, you'll get to a much better place. And these constant management decisions, they waver in and out of your life on a daily basis. Like this idea that you could have a good mindset,
Starting point is 01:15:00 then all of a sudden you'll be happy. That's horseshit it's that's like it's like the tide it comes in and it comes out there's gonna be days where you're just not feeling so good physically and that's going to affect the way your happiness level is it's never static it's never the exactly the same true but if you looked at it overall at 30,000 feet and you had to give yourself a grade we happy as fuck is what I would say. Okay. I'm pretty happy. Okay. So I'll take that. I'll take that. Most people in that room.
Starting point is 01:15:29 Yeah. Raised their, I said, if anyone is seven and, you know, for anyone that listening that wants to do it, raise your hand if you're, you know,
Starting point is 01:15:37 seven or below. I don't want to put anyone on the spot. And majority of the room stood up. Right. Being a seven and thinking, you know, like seven's a pretty happy number. But a seven, if my son comes home with a 70 on a test, it's a C minus.
Starting point is 01:15:52 Right. And all I'm saying is, what's interesting about the test though, if you do actually go through the process, for those that like go through and get a number in their head or whatever, or do want to give themselves a grade. Right. Your brain automatically goes to a 10 and then subtracts the two or three things pop in that make you better bring your happiness down. It's a great way to identify what's making you unhappy.
Starting point is 01:16:15 And that, you know what I mean? Like you started at 10, you're like, Oh fuck my relationship or this or that. Usually it triggers an automatic, like this is what's fucked up in my life response. And you can, it helps you identify.
Starting point is 01:16:27 But it's interesting. We have benchmarks in so many things in our life. You have an IQ test. You have tax brackets to measure your wealth or financial statements. You have IQ tests, like I said. You can get on a scale to measure your weight. But you're right. Happiness is one of those things.
Starting point is 01:16:43 It's like, how do you benchmark it? You know what I mean? It kind of fluctuates. It's like hunger. I mean, it's something that goes in and out. It's always there. But happy as fuck is a good answer. Yeah. But this is something I've cultivated for a long time and avoided things that make me unhappy and figured out what those things are and been very rigid about eliminating them from my life. And one of the big ones is eliminating interactions with people that are negative. That is gigantic. And because I've realized that I'm not really as independent as I used to like to think I was. I used to like to think that my thought process was independent
Starting point is 01:17:24 and that I don't give a fuck what anybody thinks. That's nonsense. People say that because they absolutely care what people think and it bothers them. So they say, I don't give a fuck. But that I don't give a fuck stuff is almost entirely nonsense. You do care and you care in both ways. You care if people are critical of you, care if people are positive of you, but you also care if people are living positive lives and they're motivating you. That's a big one. People are fuel and other people, it's one of the reasons why I like talking to people. One of the reasons why I like to do podcasts, because I get a lot out of, you know, like just talking to you about your time in the monastery or your push to get to that hundred miles. Like you get energy out of people like that.
Starting point is 01:18:06 And you think about this energy and you think about this inspiration when you're doing other things. And it also sets in your mind that when you meet these exceptional people that move you, what are the characters? What are the qualities that they have? What are the characteristics that they possess? And those things become significant and important to you. Whereas if you live around a bunch of people that are complaining and bitching
Starting point is 01:18:30 about everything and they see the negative in everything and they're always whining, those people are the opposite of that. They're the opposite of inspiration and they're just, they're mud. You're just like, it's like you're up to your ankles in mud. You try to trudge through life. It's difficult. You're not light. It's not pushing you. There's not a wind at your back.
Starting point is 01:18:52 The wind's in your face and it's rough. You know, and over time I've learned that these people, you just, you're not going to fix them. I used to want to fix them when I was young. I used to want to go, hey, man, I see what you're what you're doing like dude don't do that anymore listen just try just just do this and and stop doing that and start doing this and if you just work towards this you could be successful and then a week later the guy's doing the same shit you're like okay i'm wasting a significant amount of my energy on someone who doesn't want to waste any of their energy on themselves. And so managing the community and the tribe that you're in, making sure that you're a good member of that tribe,
Starting point is 01:19:32 that you're doing your part. And there's a lot of cynicism in these days about inspiration and about motivation because there's a lot of fake shit. You can go on Instagram and you see a million of these inspirational quote pages and they're run by people that are probably depressed. You see a lot of people that are talking about how to get ahead in life, but they're not really doing anything themselves. So there's a lot of cynicism involved in that. But there's also sincerity in it. And you can get – if you just look at it with a pure heart and a pure mind, you can get a lot of energy out of that. And when you're around happy, inspirational people that are successful, it makes you feel better.
Starting point is 01:20:19 And you get inspired. And if you act on that inspiration, your life will be more fulfilled. get inspired. And if you act on that inspiration, your life will be more fulfilled. And it's not just inspirational in terms of financial success, but in terms of doing difficult things, whether it's running 100 miles, it doesn't pay you a goddamn thing other than the wealth of the knowledge that you can push yourself to such an extreme, or anything else, whether it's someone who becomes really good at playing chess, or someone who's really good at martial arts or whatever it is. There's a great feeling in overcoming these difficult things because life is never this just constant state of, I'm at a nine all day and when I'm with my wife, I hit 10.
Starting point is 01:20:59 Yay. And I stay like that. That's not real. stay like that. That's not real. What's real is like you saying that you went to this monastery and felt all this angst about meditating and being alone and not having your phone and not having the input. But then when it comes out of it, then you have this reward. So you push through this and you had these uncomfortable feelings and you came out of those uncomfortable feelings with this newfound appreciation for time and this respect for your own existence and your own space and carving out three hours for yourself a day. That's where it all comes from. It all comes from life lessons and the lessons are learned through struggle.
Starting point is 01:21:44 lessons and the lessons are learned through struggle. And I think that there's a lot of people out there that think somehow or another, you're going to get to some place where you're living in silk sheets and you're getting your toes done while someone's dropping grapes into your mouth. I don't want that. I've never wanted that. That guy's not going to be happy. He's going to be bored. Hour into the grapes. You're going to get those fucking grapes away from me. Stop painting my toes. What am I doing in this bed? bed I gotta do something, I'm not stimulated the human organism, the animal that we are, needs constant stimulation because it
Starting point is 01:22:11 evolved trying to find food and escape enemies, and find shelter, escape nature, escape the elements, try to survive and this is the great joy that you have in taking care of your children that you can protect your children from the elements and the enemies and feed them.
Starting point is 01:22:28 And it's also the great sadness that you see in losers. When I see a loser, I see some guy who's 43 years old, lives in his parents' basement, and he fucking hates the world. I'm like, that was a baby. Man, this is a baby that somebody just gave shitty nutrients to, whether it's nutrients in the forms of food or in the form of thoughts and ideas and examples. And this kid developed these horrible, self-defeating patterns of behavior that have led them to this point where there is this middle-aged person with no future and no idea of how to get out of this rut and probably never will escape it and might just wind up sucking on a gun. You know, I mean, this is the world that
Starting point is 01:23:10 we live in today. And I think part of that world is because we have been fed this line of horseshit that you're supposed to seek comfort. And I don't think you are. I think you're supposed to seek lessons and you're supposed to seek difficult tasks and accomplishments. And through those things and through doing things that are hard to do, even if it's just a fucking 90-minute hot yoga class, I do a 90-minute yoga class, man. Those last 20 minutes, I do not want to be there, man. And I definitely don't want to give 100%. And I can cheat. I can kind of half-ass it. But if I don't and I get through it, when that time is up and the lady says namaste
Starting point is 01:23:49 and everybody gets up, I'm like, fuck, man. I made it. I lost 15 pounds. My fucking yoga mat is drenched to the point where I could literally wring it out and fill a jug up with water. But through that struggle, I will now have a better day. And I better fucking do it again tomorrow. Or do something else. Because if I just think, well, tomorrow I'm just going to coast and eat Twinkies and watch TV.
Starting point is 01:24:11 Oh, hello, sadness, my old friend. Hello, depression. Because when you're not doing anything, you feel like shit. And that's just a part of being a human being. And we can pretend that we're something other than what we really are. And we can pretend, nah, me, man, I'm just cool, just chilling, doing nothing. Bullshit. You're a fucking human. You're a human being. You evolved from the fucking hundreds of thousands of years of hunters and gatherers and people that were struggling. Those human reward systems are carved deeply into your DNA. And if
Starting point is 01:24:40 you don't respect that, if you don't respect the mechanism of happiness and fulfillment and what you really need to do in order to feel satisfied in life, camaraderie, love, family, friendship, struggle, testing yourself, learning, all those things are imperative. They're all a giant part of being a person. I love it. That was amazing. And I'm thinking in my head, am I checking those boxes as you're talking? And am I living my life like that? And yeah, I agree with you. Sounds like you are. I am. Yeah. No, I feel like- And we all waver, right? We all have days in and days out.
Starting point is 01:25:17 Absolutely. Absolutely. But to be reinforced. Yep. And I feel like as I'm listening to you talk about that, I'm literally going through the last 10 years of my life. And I feel like, you know, as I'm listening to you talk about that, I'm literally going through like the last 10 years of my life, you know, and when I live with David, when I went on the monastery, all these things, they're all about getting an edge and doing what you, you know, and it is, it's, I think it's like part of being human. And that stuff makes me feel most, the most alive too. You know, like, that just makes me feel alive. Like, that just makes me feel alive. Yeah. You know, and also, like, little improvements over things. That's why doing difficult things is good, whether it's running. So, like, if you're running and you run, you could run two miles, and then one day you get it up to three.
Starting point is 01:25:58 It's like, fuck, I remember when I struggled with two. Now I can do four. Little improvements. You know, and you really see that in yoga class, in particular for me because i'm not good at it you know so when i do a yoga class and i can hold a pose until the you know you're holding these poses for a minute and if you could stand on one foot grabbing your other foot lifting it above your head and keep your arm out straight and you're balancing your foot's on fire and your core is engaged but if you can get to the point where they say stop you you've you feel like wow i didn't used to be able to do that i used to be able to hold it for 10 seconds and i would fall down and then i have to start
Starting point is 01:26:35 all over again and start from scratch there's little improvements where you feel yourself getting a little better at something whether it's jujitsu or anything else. Little improvements, I think, are what life is all about. And I think also they're a tool to feed the mind. Because I really believe the mind needs these little lessons. The mind needs these little tasks. And if your brain doesn't get that, I think it atrophies and it gets depressed. And it's like, i think that's half of what a lot of people's sadness is is this lack of stimulation and reward lack of these peaks and
Starting point is 01:27:13 valleys and this again this bullshit idea that we're constantly fed that you should be comfortable it's so true i mean when when goggins live me, his rule is we had to do something every day that sucked. That was his rule. He's a master at that. Yeah. Tell me about it. What did he make you do? Every day sucked.
Starting point is 01:27:37 He didn't tell me that we're going to do that five times a day. No, I mean, I remember one day, well, the first thing we did was he came and he wanted to see how many pull-ups I could do so he could map out the month. He lived with me for a month. And I went to the pull-up bar and I got like maybe eight pull-ups, which is an exaggeration. I probably got like four pull-ups. A lot of people are listening, so I'll say eight. And then he said, all right, wait 30 seconds, go and do it again. And I went up on the pull-up bar and I did maybe like three or four. He said, all right, wait 30 seconds, go and do it again. And I went up on the pull-up bar and I did maybe like three or four.
Starting point is 01:28:09 He said, all right, wait 30 seconds, I want you to do it again. And I got up on the pull-up bar and I did maybe like one kipping, you know, getting my damn chin over the bar barely. And I dropped down, I was all jacked up. And I said, all right, well, what's next? He said, well, what's next is we're not leaving here until you do 100 more. We're not leaving the gym until you do 100 more. That day? Now. Like right now.
Starting point is 01:28:27 Right now. So you had done seven. I did like probably seven or ten. And I was like, man, Goggins, that's impossible. And he said, you know, I already know what your biggest problem is. And he's like, the limitations you're putting on yourself are self-imposed. Get the fuck back on the bar. And, you know, roger that man and uh i got up on the bar
Starting point is 01:28:47 and i over over the course of an hour or two i did them and that started our journey of like you're about to go in a place where you've never been motherfucker you know and you know we went i remember one day i was sitting on the couch and uh in in Connecticut where I was living at the time. And on the ticker on the TV, the emergency broadcast system came up. Stay inside. Freezing rain. Icy conditions. High winds.
Starting point is 01:29:14 Stay inside. It was like beeping. Stay inside. And Goggins was like, this is amazing, man. Let's go for a run. And I'm like, they're telling us the exact opposite they're broadcasting to the whole community to stay inside so we go for a 10 mile run
Starting point is 01:29:31 in the blizzard and we come home and I lived on a lake and kids are playing hockey on the lake so we go down and he takes his hand and he moves all the snow
Starting point is 01:29:38 off the ice and he gets a boulder and he breaks the ice a little hole in the ice with the boulder and then he takes his hand and he makes the hole a little bit bigger and then he jumps in and then he points at me and he takes his finger and he singles for me to jump in i'm not going in the fucking freezing cold water because
Starting point is 01:29:55 my mother told me as a kid in long island don't go anywhere near the frozen war if you fall in you have like a minute you know right he's bathing in it so of course i go in and uh he looks at me he's like man you got about about four two two two to four minutes you're gonna get hypothermia we just went on a run we got to get you out of the lake and i go to get out he goes you can't get out he goes if your skin touches the ice it's gonna stick to the ice like the kid in christmas story his tongue that sticks to the pole, you know. So he puts my shoes back on my hands and picks my ass up and puts my sock, I put my socks on or whatever. And I bear crawl out of the ice and I run up and I see my wife looking out the window as I'm running into the house. And we come in and she says to Goggins, you know, like, what's the medical
Starting point is 01:30:40 benefit of jumping in a frozen lake? And he said to her, there's no medical benefit. She's like, this is what your husband signed up for. You know, he's like, I want to see how far he's willing to go to get to his goals. And I was like, fuck, this is going to be some 30 days, man. Jesus. Wow. What was the toughest thing he made you do? It was just the consistency of it. You know, it was just like, it was just like, it was just, he went everywhere I know it was just like it was just like it was just
Starting point is 01:31:06 he went everywhere i went he shadowed me for 30 days he went to every business meeting we flew together he lived you know with my wife and i did you think like what the fuck did i sign up for this is back in 2010 so this is uh you know um yes i I was. And the book came out two years ago? No, yeah, I waited five years. I didn't, you know, expect it to ever be a book. It was just like, you know, at all. There was no book being discussed. I kept a little blog about it, you know.
Starting point is 01:31:37 So why'd you do it? I just felt like there was so much in it. There's so many lessons. And it was funny. Fish out of water. Like, he's coming into our house. My wife owns Spanx. I mean, like, the whole dynamic of this shit was crazy.
Starting point is 01:31:54 And I just felt there were a lot of lessons that could be learned through it. And I took a shot at it. Jesus Christ. Yeah, he's a maniac. When he did the podcast, I got here, he showed up super early. And when I got here, he was already with his shirt off doing chin-ups. I was like, I walked into the back where the gym is, and he's in there. I'm like, look at this motherfucker.
Starting point is 01:32:20 Amazing. Yeah, he's a savage. Yeah, yeah. He's legit. But these are all the lessons, as you're talking about. And you don't know where the nuggets come from. You put he's a savage. Yeah, yeah. He's legit. But these are all the lessons, as you're talking about. And you don't know where the nuggets come from. You put yourself in a position for the nuggets to appear. And they don't have to be radical positions, like I'm going to go get Goggins or I'm going to go live with a monk.
Starting point is 01:32:36 They don't have to be radical. But you put yourself out there, like you were saying, and you live a life where those lessons find you. Yeah. And seek them. You seek them. Yeah. Well, Goggins' story is so fascinating because he wasn't that guy.
Starting point is 01:32:48 He was fat and out of shape and unmotivated and lazy and talked openly about the first time he ran. He quit. He was supposed to... He ran about three quarters of a mile, I think he said, and quit and he was exhausted
Starting point is 01:33:02 and just drinking milkshakes and all fucked up and somehow or another decided he's not going to be that guy anymore and went 180 degrees and became this intensely motivated iron man yeah yeah i was at the race i saw him at the race where he broke all the bones in his feet you know i saw him i was at the i participated in that race the first time i saw him that's how i met him and uh 2007 and uh you know he broke all the bones in his feet he broke yeah he he was running 100 i was running this race it was a 24-hour race as a relay team i was with four friends and the format of the race is you know you run a mile i run a mile my other whatever team runs the most amount of miles wins the race.
Starting point is 01:33:46 He had no teammates. That sounds like him. I'm like, where's the rest of the team? That sounds like him. And he weighed a lot at the time. So, and I watched him. Weighed a lot. Was he bodybuilding at the time?
Starting point is 01:34:00 He was just big. He probably weighed 260, 270 pounds. Maybe more. When he was deadlifting and all that stuff? Yeah, maybe even more. So was this the one where he ran 24 hours all around the race just to show that he could run 100 miles? Yes. And he wound up shitting himself?
Starting point is 01:34:13 Yes. Yeah, he told me about that. I saw it. I didn't know he broke all the bones in his feet, though. He broke some bones, yeah. He didn't even tell me about that. And then he ran a marathon a month later. Yeah.
Starting point is 01:34:24 He's a fucking animal yeah yeah i mean he really is yeah he's telling me also that explain that to your wife when you say he's coming to live with you you don't know my wife that's what's happening she's kick us both out i just said it really i told sarah because i i flew out i flew out to meet Goggins after the race. I cold called him, and my wife asked me how the meeting went. And in the meeting, I realized I kind of wanted to get the secret sauce. Like, what the fuck? Try it. Was that the idea?
Starting point is 01:34:59 Yeah. By being around such an intensely motivated guy that you would get the rub? Get the rub. And I'd fallen into a routine I couldn't get out of. And I just, you know, like I was like, just get me out of my routine, man, you know. And I want to learn from you and that kind of thing. And my wife asked me how the lunch meeting went. And I told her that, you know, he's coming over with us.
Starting point is 01:35:21 She was like, what? So you had this lunch meeting with him? And did you, were you going to propose this before the meeting? I went to, what happened was I went to the meeting and with no real agenda other than like, I want to meet this guy, man. You know, it's 2007. I want to meet him. 2008, something around there was 10 years ago. And I was just so like drawn to him, you know?
Starting point is 01:35:50 And I actually went home and then asked him to come, you know, live with me. And he said yes. And then I told my wife after. This guy's coming in two days. Now, why did he say yes? I mean, isn't he busy? Did you offer him money? Like, how did this?
Starting point is 01:36:07 No, he was active. He was still in the military at the time. And yeah, I think, I don't know exactly what triggered. I remember asking him to come and I remember him saying to me, if you're crazy enough to ask a guy like me to come live with you, motherfucker, I'm crazy enough to come. Three days later, he shows up with one bag. Knowing him, that is exactly what it would sound like if he said it with those crazy eyes. Jesus Christ. Sweetie, this is David.
Starting point is 01:36:48 Wow. Did you give him an objective? Did you say why you wanted him to come or what you were trying to get out of it? At that time in my life, I had just left. If I have my timeline right, I think I just left this private jet car company. I had Marquis Jet. I was just starting out in the Zico, this coconut water business. And I was in a routine, you know, I was in a rut, not a, I was just doing the same stuff, man. I was so comfortable
Starting point is 01:37:14 and I was just like, just come shake it up, man. You know, you can travel with me. I got some meetings coming up. We'll live together. There was no no book there was no anything right the book happened years later and um he said he said he would do it that's crazy that he just i loved it by the way it was one of the best months of my life i love being around him he's an amazing guy i loved um you know we were watching games we were working out i was going out midnight three in the morning we were running in the blizzards we were three the morning? One day, he was like, we're going to run four miles every four hours for 48 hours. Joe, I was like, I got to work. He's like, no, you don't. No, you don't. You can work in 48 hours. so i would wake up at midnight we started at midnight
Starting point is 01:38:07 we would run let's say it took us 40 minutes and then we would come back we'd have you know what three hours and 20 minutes of rest and then at 4 a.m we go again four miles boom boom boom boom boom 48 hours jesus christ one, I have fucking a million stories. I mean, we went in the sauna and he's like, all right, we're going to stay in the sauna for, I'm a sauna guy. I thought I was a sauna guy, by the way. I thought I was. And actually, this was the steam. And he's like, we're going to stay in here for 30 minutes, eight ounces of water.
Starting point is 01:38:41 Okay. We jack it up. It's fucking cooking in there. I walk in. I'm like, holy fuck. It's so hot in here. He sits down. He's whistling Dixie.
Starting point is 01:38:56 You're like sitting in the corner doing his shit. I'm like, you know, eight minutes in and my water's gone. I've already drank my eight ounces of water. And about 19 minutes in, I'm like, Goggins, I got to get out. He's like, you can't get out. I'm like, no, I'm going to, I'm going to, I'm going to pass out. I got to get out. He's like, you can't get out. I'm like, no, no, no. And I just, I couldn't, I didn't even wait for him to say no again. Cause I'm about to, I'm about to pass out. I can feel myself about to pass out. I open up the door, all the smoke from the steam room goes flying out of the door
Starting point is 01:39:26 I sit right in the chair he comes storming out and he looks at me and he's like oh fuck you don't look good I go no I'm gonna pass out he goes we gotta abort abort the mission like we're not doing the rest of the 30 minutes like I gotta pass
Starting point is 01:39:40 that was the only pass I got cause you almost died in the sauna steam room is different was fucked up. Steam room's different because it's moisture. And you're taking it in. I was taking in like the eucalyptus. You're getting cooked. Cooked.
Starting point is 01:39:52 Yeah, I mean, you're really getting cooked. It's not like, with sauna you're getting like kind of dry roasted. But the moisture is different. Like you can't get as hot in a steam room as you can in a sauna. Correct. Yeah. Yeah. So this was a series of these.
Starting point is 01:40:05 Getting poached. Throughout the, yeah. God. No, he would just make these up, like come up with these ideas. It was just constant, man. I mean, we'd go to work. We'd be sitting at work, and I'd have like a 30-minute break, and he'd be like, burpee test. Like, what?
Starting point is 01:40:26 I'm at work. He'd be like, I want to see how many burpees you can do in 10 minutes. I'd be like, burpee test. And I was like, in the middle of work, I would like get down, take off my, you know, whatever I was wearing. I'd get like my boxers or whatever, like just to get, and I would do as many burpees as I could in 10 minutes and be soaking wet. And I'd walk into my next meeting and everybody knew he was like he was that was part of the thing so you explained to all these people oh yeah wow closed every deal I closed every deal man because you're so amped up but plus he was there who's gonna say no he's fat people were fascinated I'd walk in and they'd be like at the end of the at the end of the meeting i'm like do you want to talk it's like whatever the fuck you guys are in
Starting point is 01:41:08 we're in we're in wow that sounds so much better than living with a monk i miss them yeah it's you keep in touch well yeah and we go i haven't spoken to in a while but uh yeah i mean i've known him since 2007 now it's been 10 years wow yeah I would think that that would be hard but exciting whereas
Starting point is 01:41:35 the monk thing seems like the drone of it all would just get to you yeah and like I couldn't go back to my room and my surroundings right in the monk thing i was like in their world forever forever and they live in the same way that you did they have a little cell as well yeah i actually didn't see their rooms but yeah from what i understand even smaller than when i was in i was in Smaller than this table?
Starting point is 01:42:05 My room was about the size of this table. So theirs was smaller? From what I understand, yeah. How's that even possible? Bed. There's no position. Just a little bed. Just go into a space with a bed. Blackout. Wake up. Start all over again. Drone.
Starting point is 01:42:22 Drone. Yeah. I think the four miles every 40 minutes or whatever the fuck it is, or four miles every four hours, that sounds way better. Yeah. That sounds crazy. I did at the time, but yeah. How'd you end it? How did he end the 30 days?
Starting point is 01:42:35 He left me a note on a Post-it. Thanks. That's it? That's it. Jesus. That's intense. Thanks.'s intense thanks yeah thanks wow jesus christ my goodbyes are like long hugs right changing exchanging shit planning thanks that would be an incredible service like if he wanted to do that and just go to like billionaires and just say you have to do what i
Starting point is 01:43:08 tell you to do for a month i bet a lot of people would do that i'm sure just charge charge some fucking stupid amount of money and have him live with you for a month you You know, that's hard. And anybody personality wise over time, having roommates, it's hard. You know what I mean? Yeah. So he's with you 24 seven. Yeah.
Starting point is 01:43:30 I mean, it's hard. Do you ever wake you up every day? Every day. He woke you up. Yep. Come in and tap me on the shoulder. Time to get up.
Starting point is 01:43:39 Let's do this with my wife right next to me. Jesus Christ. It wasn't time to do this it was get up motherfucker that was what he would say well at least he was courteous he whispered it so it didn't wake your wife up yeah was your wife like what in the fuck are you doing she loved him she loved him wow but was she to you like what in the fuck are you doing she said you're out of your fucking mind wow she she said you're crazy but 30 days later you must have been in sick shape ridiculous shape no ridiculous i when he left i didn't do anything for six weeks just to catch i didn't do anything for six weeks because i couldn't keep the intensity up
Starting point is 01:44:23 i just i couldn't do it. I've run a hundred miles. I've done, you know, endurance paddle races. I've done all this shit. I couldn't do it. Wow. I was just like, why? You know, it was wild.
Starting point is 01:44:39 Damn. I look back on that stuff, man. It's just like, I just feel so lucky to have had the opportunity you know what i mean oh yeah like i said you're around that you're around the best dog trainers you're around you know and i get to live with it because my wife's an amazing entrepreneur i get to live with greatness you know and just you go around these things and it's just these people it's just the stuff that you can learn if you allow yourself you know to listen yeah i'm not a great listener i'm learning to be a good listener because even
Starting point is 01:45:12 like you were giving that little monologue and you were going through it i was like yes man that shit is resonating with me on a high level you put yourself in this position and then you have to you have to be able to extract it and apply it yeah yeah and exactly what i was saying is what you got out of goggins like you were around greatness you're around a man who just does not accept mediocrity and does not accept a shitty effort he wants everything your body can do and through doing that you just get something more out of your mind you get something more out of your life the the those hard days the the relaxation is earned you appreciate it yes relaxation without any effort it's just bullshit you feel proud of yourself too yeah you know like
Starting point is 01:46:01 that's i think like you know it's so important to do things that make you feel proud of yourself right you know and that's when i left the monastery you asked me like you know how'd you feel when you got in the car and the the exact feeling was proud that you did that i did it wow this is like proud of myself like i stuck with it i did it and like did you have a little bit of fuck that place too? Yes. Yes. I'm like, can I Uber Eats when I get home? Yeah.
Starting point is 01:46:31 I'll be like, stop at the first Five Guys Burger you see. Exactly. Exactly. Oh, man. Well, listen, dude, I really appreciate you coming in here, man. I really enjoyed talking to you. Likewise, man. Fucking awesome stories.
Starting point is 01:46:43 And so the two books are available right now anybody can buy them is there an audiobook of both yes audiobooks available and audible and apple books and all that jazz living with the seal and living with the monks thanks a lot brother really appreciate you man thank you so much really enjoyed it yeah man we have a mutual friend.

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