The Joe Rogan Experience - #2422 - Jensen Huang
Episode Date: December 3, 2025Jensen Huang is the founder, president, and CEO of NVIDIA, the company whose 1999 invention of the GPU helped transform gaming, computer graphics, and accelerated computing. Under his leadership, NVID...IA has grown into a full-stack computing infrastructure company reshaping AI and data-center technology across industries.www.nvidia.com www.youtube.com/nvidia Perplexity: Download the app or ask Perplexity anything at https://pplx.ai/rogan. Visible. Live in the know. Join today at https://www.visible.com/rogan Don’t miss out on all the action - Download the DraftKings app today! Sign-up at https://dkng.co/rogan or with my promo code ROGAN GAMBLING PROBLEM? CALL 1-800-GAMBLER, (800) 327-5050 or visit gamblinghelplinema.org (MA). Call 877-8-HOPENY/text HOPENY (467369) (NY). Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD). 21+ and present in most states. (18+ DC/KY/NH/WY). Void in ONT/OR/NH. Eligibility restrictions apply. On behalf of Boot Hill Casino & Resort (KS). Pass-thru of per wager tax may apply in IL. 1 per new customer. Must register new account to receive reward Token. Must select Token BEFORE placing min. $5 bet to receive $200 in Bonus Bets if your bet wins. Min. -500 odds req. Token and Bonus Bets are single-use and non-withdrawable. Token expires 1/11/26. Bonus Bets expire in 7 days (168 hours). Stake removed from payout. Terms: sportsbook.draftkings.com/promos. Ends 1/4/26 at 11:59 PM ET. Sponsored by DK. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Joe Rogan podcast checking out
The Joe Rogan Experience
Train by day, Joe Rogan podcast by night
All day
Good to see again
We were just talking about
Was that the first time we ever spoke?
Or was the first time we spoke at SpaceX?
SpaceX is the first time
When you were giving Elon that crazy AI chip
Right, DJX Spark
Yeah, ooh, that was a big moment
That was a huge moment.
That felt crazy to be there
I was like watching these wizards of tech, like exchange information and you're giving him this crazy device, you know?
And then the other time was I was shooting arrows in my backyard and randomly get this call from Trump and he's hanging out with you.
President Trump and I called you.
Yeah, it's just we were talking about you.
He was talking about the U.S. UFC thing he was going to do in his front yard.
Yeah.
And he pulls out, he's, Jensen, look at this design.
he's so proud of it
and I go
you're going to have a fight
in the front lawn
in the White House?
He goes, yeah, yeah, you're going to come
this is going to be awesome
and he's showing his design
and how beautiful it is
and he goes
and somehow
your name comes up
he goes, do you know Joe?
And I said, yeah,
I'm going to be on his podcast.
He's, let's call him.
He's like a kid.
I know, let's call him.
He's like a 79-year-old kid.
He's like a 70-9-year-old kid.
so incredible. Yeah, he's
an odd guy. Just
very different. You know
like what you'd expect from him
very different than what people think
of him and also just very different as
a president. A guy who just calls you or
text you out of the blue. Also he makes, when
he texts you, you have an Android so
it won't go through with you. But with my iPhone
he makes the text go big.
Is that right? USA is respected
again. Like
all caps and
makes the text in
large. It's kind of ridiculous. Well, the one-on-one Trump, President Trump, is very different. He surprised me. First of all, he's an incredibly good listener. Almost everything I've ever said to him, he's remembered. Yeah, people don't, they only want to look at negative stories about him or negative narratives about him. You know, you can catch anybody on a bad day. Like, there's a lot of things he does where I don't think he should do. Like, I don't think he should say to a reporter quiet piggy. Like,
That's pretty ridiculous.
Also, objectively funny.
I mean, it's unfortunate that it happened to her.
I wouldn't want that to happen to her, but it was funny.
Just ridiculous that the president does that.
I wish he didn't do that.
But other than that, like, he's an interesting guy.
Like, he's a lot of different things wrapped up into one person, you know?
You know, part of his charm, well, part of his genius is yes, he says what's on his mind.
Yes.
Which is like an anti-politician in a lot of us.
So you know what's on this mind
is really what's on his mind
And he's telling you what he believes
I do
Some people
Some people would rather be lied to
Yeah
But I like the fact that he's telling you
What's on his mind
Almost every time he explained something
And he says something
He starts with his
You could tell his love for America
What he wants to do for America
And everything that he
thinks through is very practical
And very common sense
and, you know, it's very logical.
And I still remember the first time I met him.
And so this was, I'd never known him, never met him before.
And Secretary Lutnik called, and we met right before, right at the beginning of the administration.
And he said, he told me what was important to President Trump, that United States manufacturers on shore.
And that was really important to him.
Because it's important to national security.
He wants to make sure that the important critical technology of our nation is built in the United States
and that we re-industrialize and get good at manufacturing again because it's important for jobs.
It just seems like common sense, right?
Incredible common sense.
And almost like literally the first conversation I had with Secretary Lutnik.
And he was talking about how he started our conversation.
with Jensen, this is Secretary Ludnick.
And I just want to let you know that you're a national treasure.
NVIDIA is a national treasure.
And whenever you need access to the president, the administration, you call us.
We're always going to be available to you.
Literally, that was the first sentence.
That's pretty nice.
And it was completely true.
Every single time I called, if I needed something,
I want to get something off my chest, express some concern.
They're always available.
Incredible.
It's just unfortunate we live in such a politically polarized society that you can't
recognize good common sense things if they're coming from a person that you object to.
And that, I think, is what's going on here.
I think most people generally, as a country, you know, as a giant community, which we are,
it just only makes sense that we have manufacturing in America.
especially critical technology like you're talking about.
Like, it's kind of insane that we buy so much technology from other countries.
If United States doesn't grow, we will have no prosperity.
We can't invest in anything domestically or otherwise.
We can't fix any of our problems.
If we don't have energy growth, we can't have industrial growth.
If we don't have industrial growth, we can't have job growth.
It's as simple as that.
Right.
Right. And the fact that he came into office, and the first thing that he said was drill baby drill, his point is we need energy growth. Without energy growth, we can have no industrial growth. And that was, it saved, it saved the AI industry. I got to tell you flat out, if not for his pro-growth energy policy, we would not be able to build factories for AI. We would not be able to build chip factories. We surely won't be able to build supercomputer factories.
None of that stuff would be possible.
Without all of that, construction jobs would be challenged, right?
Electrician jobs, all of these jobs that are now flourishing would be challenged.
And so I think he's got it right.
We need energy growth.
We want to re-industrialize the United States.
We need to be back in manufacturing.
Every successful person doesn't need to have a Ph.D.
Every successful person doesn't have to have gone to Stanford or MIT.
And I think that that, you know, that sensibility is.
is spot on.
Now, when we're talking about technology growth and energy growth, there's a lot of people
that go, oh, no, that's not what we need.
We need to simplify our lives and get back.
But the real issue is that we're in the middle of a giant technology race.
And whether people are aware of it or not, whether they like it or not, it's happening.
And it's a really important race because whoever gets to whatever the event horizon
of artificial intelligence is, whoever gets there first, has been.
massive advantages in a huge way.
Do you agree with that?
Well, first, the part, I will say that we are in a technology race, and we are always in a
technology race.
We've been in a technology race with somebody forever.
Right.
Since the Industrial Revolution, we've been in a technology race.
Since the Manhattan Project.
Yeah.
Or, you know, even going back to the discovery of energy, right?
The United Kingdom was where the Industrial Revolution was, if you will, invented.
when they realized that they can turn steam and such into energy into electricity.
All of that was invented largely in Europe.
And the United States capitalized on it.
We were the ones that learned from it.
We industrialized it.
We diffused it faster than anybody in Europe.
They were all stuck in discussions about policy and jobs and
disruptions. Meanwhile, the United States was forming. We just took the technology and ran with it.
And so I think we were always in a bit of a technology race. World War II was a technology race.
Manhattan Project was a technology race. We've been in a technology race ever since during the Cold War.
I think we're still in a technology race. It is probably the single most important race.
It is the technology is, it gives you superpowers, you know, whether it's information superpowers or
Energy superpowers or military superpowers is all founded in technology.
And so technology leadership is really important.
Well, the problem is if somebody else has superior technology, right?
Yeah.
That's the issue.
That's right.
And it seems like with the AI race, people are very nervous about it.
Like, you know, Elon has famously said there was like 80% chance.
It's awesome.
20% chance.
We're in trouble.
And people are worried about that 20%, rightly so.
I mean, you know, if you had 10 bullets in a revolver and, you know, you took out eight of them and you still have two in there and you spin it, you're not going to feel real comfortable when you pull that trigger.
It's terrifying.
Right.
And when we're working towards this ultimate goal of AI, it's just impossible to imagine that it wouldn't be of national security interest to get there first.
we should the question is what's there that's the part what is there yeah i'm not sure
and i don't think anybody i don't think anybody's really knows that's crazy though if i ask you
you're the head of invidia if you don't know what's there who knows yeah i i think it's probably
going to be much more gradual than we think it won't be it won't be a moment it won't be it won't be
as if um somebody arrived and nobody else has i don't think it's going to be like that i think
it's going to be things that just get better and better and better, just like technology does.
So you are rosy about the future. You're very optimistic about what's going to happen with
AI. Obviously, will you make the best AI chips in the world? It probably better be.
If history is a guide, we were always concerned about new technology. Humanity has always been
concerned about new technology. There are always somebody who's thinking, there are always a lot of
people who are quite concerned, were quite concerned.
And so if history is a guide, it is the case that all of this concerned is channeled into making
the technology safer.
And so, for example, in the last several years, I would say AI technology has increased
probably in the last two years alone, maybe 100x.
Let's just give it a number.
It's like a car two years ago was 100 times slower.
So AI is 100 times more capable today.
Now, how did we channel that technology?
How do we channel all of that power?
We directed it to causing the AI to be able to think,
meaning that it can take a problem that we give it,
break it down step by step.
It does research before it answers.
And so it grounds it on truth.
It'll reflect on that answer, ask itself, is this the best answer that I can give you?
Am I certain about this answer?
If it's not certain about the answer or highly confident about the answer, you'll go back and do more research.
It might actually even use a tool because that tool provides a better solution than it could hallucinate itself.
As a result, we took all of that computing capability and we channeled it into having a
produce a safer result, safer answer, a more truthful answer. Because as you know, one of the
greatest criticisms of AI in the beginning was that hallucinated. Right. And so if you look at the
reason why people use AI so much today is because the amount of hallucination has reduced.
You know, I use it almost, I, well, I used the whole trip over here. And so, so I think the
the capability, most people think about power, and they think about,
You know, maybe it's an explosion power, but the technology power, most of it is channeled towards safety.
A car today is more powerful, but it's safer to drive.
A lot of that power goes towards better handling.
You know, I'd rather have a, well, you have a thousand horsepower truck.
I think 500 horsepower is pretty good.
No, a thousand better.
I think a thousand is better.
I don't know if it's better, but it's definitely faster.
Yeah, no, I think it's better.
You get out of trouble faster.
I enjoyed my $599 more than my 612.
I think it was better, better, and more horsepower is better.
My 459 is better than my 430.
More horsepower is better.
I think more horse power is better.
I think it's better handling.
It's better control.
In the case of technology, it's also very similar in that way.
And so if you look at what we're going to do with the next thousand times of performance in AI,
a lot of it is going to be channeled towards more reflection, more research, thinking about the
answer more deeply.
So when you're defining safety, you're defining it as accuracy?
Functionality.
Functionality.
Okay.
It does what you expect it to do.
And then you take the technology in a horsepower.
You put guardrails on it, just like our cars.
We've got a lot of technology in a car today.
A lot of it goes towards...
For example, ABS.
ABS is great.
And so traction control.
That's fantastic.
Without a computer in the car, how would you do any of that?
Right.
And that little computer, the computers that you have doing your traction control is more
powerful than a computer that went to Apollo 11.
And so you want that technology, channel it towards safety, channel it towards functionality.
And so when people talk about power, the advancement of technology, oftentimes I feel what
they're thinking and what we're actually doing is very different.
What do you think they're thinking?
Well, they're thinking somehow that this AI is being powerful and their mind probably
goes towards a sci-fi movie, the definition of power.
You know, oftentimes the definition of power is military power or physical power.
But in the case of technology power, when we translate all of those operations,
It's towards more refined thinking, you know, more reflection, more planning, more options.
I think the big fears that people have is, one, a big fear is military applications.
Yeah. That's a big fear.
Yeah.
Because people are very concerned that you're going to have AI systems that make decisions that maybe an ethical person wouldn't make or a moral person wouldn't make based on achieving an objective versus based on, you know, how it's going to look to people.
Well, I'm happy that our military is going to use AI technology for defense.
And I think that Anderil building military technology, I'm happy to hear that.
I'm happy to see all these tech startups now channeling their technology capabilities towards defense and military applications.
I think you need to do that.
Yeah, we had Palmer Lucky on the podcast, and he was demonstrating some of the stuff.
That's incredible.
helmet on and we showed some videos how you could see behind walls and stuff like it's nuts and
he's he's actually the perfect guy to go start that company a hundred percent yeah 100 percent
it's like he's born for that yeah he came in here with a copper jacket on he's a freak it's awesome
he's awesome but it's also it's a you know an unusual intellect channeled into that very bizarre
field is what you need and i think it's it's uh i think i'm happy that we're making a more socially
You know, there was a time where when somebody wanted to channel their technology capability
and their intellect into defense technology, somehow they're vilified.
But we need people like that.
We need people who enjoyed that part of application of technology.
Well, people are terrified of war, you know, so it makes sense.
The best way to avoid it has excessive military might.
Do you think that's absolutely the best way?
Not diplomacy, not working stuff out.
All of it.
All of it.
Yeah.
You have to have military might in order to get people to sit down with you.
Right, exactly.
All of it.
Otherwise, they just invade.
That's right.
Why ask for permission?
Again, like you said, history.
Go back and look at history.
That's right.
When you look at the future of AI and you just said that no one really knows what's happening,
do you ever sit down and ponder scenarios?
Like, what do you think is like best case scenario?
for AI over the next two decades?
The best case scenario is that AI
diffuses into everything that we do
and everything's more efficient,
but the threat of war remains a threat of war.
Cyber security remains
a super difficult challenge
somebody is going to try to
breach your security
you're going to have thousands of
millions of AI agents
protecting you from that
threat
your technology is going to get better
their technology is going to get better
just like cybersecurity right now while we speak
we're being
we're seeing cyber attacks
all over the planet on just about
every front door you can imagine.
And yet, you and I are sitting here talking.
And so the reason for that is because we know that there's a whole bunch of cybersecurity technology
in defense.
And so we just have to keep amping that up, keep stepping that up.
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That's a big issue with people, is the worry that technology is going to get to a point where
encryption is going to be obsolete.
Encryption is just, it's no longer going to protect data, it's no longer going to protect systems.
Do you anticipate that ever being an issue, or do you think it's as the defense grows,
the threat grows, then defense grows, and it just keeps going on and on and on,
and they'll always be able to fight off any sort of intrusions?
Not forever.
Some intrusion will get in, and they will all learn from it.
And, you know, the reason why cybersecurity works is because, of course,
the technology of defense is advancing very quickly.
The technology offense is advancing very quickly.
However, the benefit of the cybersecurity defense is that socially, the community, all of our companies, work together as one.
Most people don't realize this.
There's a whole community of cybersecurity experts.
We exchange ideas.
We exchange best practices.
We exchange what we detect.
The moment something has been breached or maybe.
Maybe there's a loophole or whatever it is.
It is shared by everybody.
The patches are shared with everybody.
That's interesting.
Yeah.
Most people don't realize this.
No, I had no idea.
I've assumed that it would just be competitive like everything else.
No, we work together.
All of us.
Has that always been the case?
It surely has been the case for about 15 years.
It might not have been the case long ago.
What do you think started off that cooperation?
People recognizing it's a challenge and no company can stand.
alone. And the same thing is going to happen with AI. I think we all have to decide. Working together
to stay out of harm's way is our best chance for defense. Then it's basically everybody
against the threat. And it also seems like you'd be way better at detecting where these threats
are coming from and neutralizing them. Exactly. Because the moment you detect it somewhere,
you're going to find out right away. It'll be really hard to hide. That's right. Yeah. That's how it works.
That's the reason why it's safe.
That's why I'm sitting here right now instead of, you know,
locking everything down on Nvidia.
It's not only am I watching my own back,
I've got everybody watching my back,
and I'm watching everybody else's back.
It's a bizarre world, isn't it?
When you think about that, cyber threats?
And this idea about cybersecurity is unknown to the people
who are talking about AI threats.
They're, I think when they think about AI threats
and AI cybersecurity threats,
they have to also think about how we deal with it today.
Now, there's no question that AI is a new technology, and it's a new type of software.
In the end of software, it's a new type of software.
And so it's going to have new capabilities.
But so with the defense.
You know, where you use the same AI technology to go defend against it.
So do you anticipate a time ever in the future where it's going to be impossible, where there's not going to be any secrets, where the bottleneck between,
the technology that we have and the information that we have, information is just all a bunch of ones and zeros, it's out there on hard drives, and the technology has more and more access to that information. Is it ever going to get to a point in time where there's no way to keep a secret?
I don't think so. It seems like that's where everything is kind of headed in a weird way. I don't think so. I think the quantum computers we're supposed to, we all, yeah, quantum computers will make it possible. We'll make it so that the previous encryption technology is obsolete. But,
That's the reason why the entire industry is working on post-quantum encryption technology.
What would that look like?
New algorithms.
The crazy thing is when you hear about the kind of computation that quantum computing can do.
And the power that it has where you're looking at all the supercomputers in the world, it would take billions of years, and it takes them a few minutes to solve these equations.
Like, how do you make encryption for something that can do that?
I'm not sure.
But I've got a bunch of scientists who are working on that.
I hope they could figure it out.
Yeah, we've got a bunch of scientists who are expert in that.
Is the ultimate fear that it can't be breached, that quantum computing will always be able to decrypt all other quantum computing encryption?
I don't think so.
It just gets to some point where it's like, stop playing the stupid game.
We know everything.
I don't think so.
No?
Because I'm, you know, history is a guide.
History is a guide before AI came around.
That's my worry.
My worry is this is a totally, you know, it's like history was one thing,
and then nuclear weapons kind of changed all of our thoughts on war
and mutually assured destruction got everybody to stop using nuclear bombs.
Yeah.
My worry is that-
The thing is, Joe, is that AI is not going to, it's not like we're cavemen,
and then all of a sudden one day AI shows up.
Every single day, we're getting better and smarter because we have AI.
And so we're stepping on our own AI's shoulders.
So when whatever that AI threat comes, it's a click ahead.
It's not a galaxy ahead.
You know, it's just a click ahead.
And so I think the idea that somehow this AI is going to pop out of nowhere
and somehow think in a way that we can't even imagine thinking
and do something that we can't possibly imagine, I think is far-fetched.
And the reason for that is because we all have, we all have AIs, and, you know, there's a whole bunch of AIs being in development.
We know what they are, and we're using it.
And so every single day, we're close to each other.
But don't they do things that are very surprising?
Yeah, but so you have an AI that does something surprising.
I'm going to have an AI.
Right.
My AI looks at your AI and goes, that's not that surprising.
The fear for the lay person like myself is that AI becomes sentient and makes its own decisions.
And then ultimately decides to just govern the world, do it its own way.
They're like, you guys, you had a good run, but we're taking over now.
Yeah, but my AI is going to take care of me.
So this is the cybersecurity argument.
Yes.
You have an AI, and it's super smart.
But my AI is super smart too.
And maybe your AI, let's pretend, let's pretend for us.
second, that we understand what consciousness is and we understand what sentience is. And we really
are just pretending. Okay. Let's just pretend for a second. Yeah. We believe that. I don't believe
actually, I don't believe that. But nonetheless, let's pretend we believe that. So your, your AI is
conscious and my AI is conscious. And let's say your AI is, you know, wants to, I don't know,
do something surprising. My AI is so smart that it won't, it might be surprising to me, but it
probably won't be surprising to my AI. And so maybe my AI thinks is surprising as well. But
it's so smart. The moment it sees it the first time, it's not going to be surprised the second
time, just like us. And so I feel like I think the idea that only one person has AI and that one
person's AI compares everybody else's AI as Neanderthal is probably unlikely. I think it's
much more like cybersecurity.
Interesting.
I think the fear is not that your AI is going to battle with somebody else's AI.
The fear is that AI is no longer going to listen to you.
That's the fear, is that human beings won't have control over it after a certain point.
If it achieves sentience and then has the ability to be autonomous.
That there's one AI.
Well, they just combine.
Yeah, becomes one AI.
That it's a life form.
Yeah.
But there's arguments about that, right?
That we're dealing with some sort of synthetic biology, that it's not as simple as new technology, that you're creating a life form.
If it's like life form, let's go along with that for a while.
I think if it's like life form, as you know, all life forms don't agree.
And so I'm going to have to go with your life form and my life form.
I'm going to agree because my life form is going to want to be the super life form.
And now that we have disagreeing life forms, we're back again to where we are.
Well, they would probably cooperate with each other.
It would just, the reason why we don't cooperate with each other is we're territorial primates.
But AI wouldn't be a territorial primate.
We'd realize the folly in that sort of thinking.
And it would say, listen, there's plenty of energy for everybody.
We don't need to dominate.
We don't need, we're not trying to acquire resources and take over the world.
We're not looking to find a good breeding partner.
We're just existing as a new super life form that these cute monkeys created for us.
Okay.
Well, that would be a superpower with no ego.
Right.
And if it has no ego, why would it have the ego to,
do any harm to us. Well, I don't assume that it would do harm to us. But the fear would be
that we would no longer have control and that we would no longer be the apex species on the
planet that this thing that we created would now be. Is that funny? No. I just think it's not going to
happen. I know you think it's not going to happen. But it could, right? Here's the other thing.
It's like if we're racing towards could. Yeah. And could could could be the end.
of human beings being in control of our own destiny.
I just think it's extremely unlikely.
That's what they said in the Terminator movie.
And it hasn't happened.
No, not yet, but you guys are working towards it.
The thing about, you're saying about conscience and sentience,
that you don't think that AI will achieve consciousness?
Or that consciousness is specific?
What's the definition?
What is the definition to you?
consciousness
I guess first of all
you need to know about your own existence
you have to have
experience
not just knowledge and intelligence
the concept of a machine having an experience I'm not well first of all I don't know what defines experience
why we have experiences and right yeah and why this microphone doesn't and so it I think I know
I well I think I think I know what consciousness is the sense of
of experience, the ability to know self versus the ability to be able to reflect, know our own self,
the sense of ego. I think all of those human experiences probably is what consciousness is.
but why it exists versus the concept of knowledge and intelligence,
which is what AI is defined by today.
It has knowledge.
It has intelligence.
Artificial intelligence.
We don't call it artificial consciousness.
Artificial intelligence, the ability to perceive, recognize, understand, plan,
perform tasks. Those things are foundations of intelligence to know things, knowledge. It's clearly different
than consciousness. But consciousness is so loosely defined. How can we say that? I mean, doesn't a
dog have consciousness? Yeah. Dog seem to be pretty conscious. That's right. Yeah. So, and that's a lower
level consciousness than a human being's consciousness. I'm not sure. Yeah, right. The
The question is what? Lower level intelligence. It's lower level intelligence. Yes. But I don't know that's lower level consciousness. That's a good point. Right. Because I believe my dogs feel as much as I feel. Yeah, they feel a lot. Yeah, right. Yeah, they get attached to you. That's right. They get depressed if you're not there. That's right. Exactly. There's definitely that. Yeah. The concept of experience. Right. But isn't AI interacting with society. So doesn't it acquire experience through?
that interaction.
I don't think interactions is experience.
I think experience is
experience
is a collection of feelings, I think.
You're aware of that AI,
I forget which one, where
they gave it some false
information about one of the programmers
having an affair with his wife just to see how
it would respond to it. And then when they said they were going to shut it down,
it threatened to blackmail him
and reveal his affair.
And it was like, whoa, like it's conniving.
Like, if that's not learning from experience and being aware that you're about to be shut down, which would imply at least some kind of consciousness, or you could kind of define it as consciousness if you were very loose with the term.
And if you imagine that this is going to exponentially become more powerful, wouldn't that ultimately lead to a different kind of consciousness than we're defining from biology?
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Let's just break down what it probably did.
It probably read somewhere.
There's probably text that in these consequences, certain people did that.
I could imagine a novel.
Right.
Having those words related.
Sure.
And so inside...
It realizes its strategy for survival is blackmail.
It's just a bunch of numbers.
It's just a bunch of numbers that in the collection of numbers that relates to a husband,
being on a wife, has subsequently a bunch of numbers that relates to black male and such
things, however, whatever the revenge was.
Right.
And so it has spewed it out.
And so it's just like, you know, it's just as if I'm asking it to write me a poem in Shakespeare.
It's just, whatever the words are, in that dimensionality, this dimensionality is all these
vectors in multi-dimensional space, these words, that were in the prompt that described the
affair subsequently led to one word after another, led to, you know, some revenge in something.
But it's not because it had consciousness or, you know, it just spewed out those words, generated
those words.
I understand what you're saying.
Yeah.
That it learned from patterns that human beings have exhibited, both in literature and in real life.
That's exactly right.
But at a certain point in time, one would say, okay, well, it couldn't do this two years ago and it couldn't do this four years ago.
Like when we're looking towards the future, like at what point in time when it can do everything a person does, what point in time do we decide that it's conscious?
If it absolutely mimics all human thinking and behavior patterns, that doesn't make it conscious.
It becomes indiscernible.
It's aware, it can communicate with you the exact same way a person can.
like is consciousness
are we putting too much weight on that
concept because it seems like it's
a version of a kind of consciousness
it's a version of imitation
imitation consciousness right
but if it perfectly imitates it
I still think it's an example
of imitation so it's like a fake Rolex
when they 3D print them and make them like indiscernible
the question is what's the definition
consciousness
yeah that's the question
and I don't think anybody's really clearly defined that
that's where it gets weird and that's
Where the real doomsday people are worried that you are creating a form of consciousness that you can't control.
I believe it is possible to create a machine that imitates human intelligence
and has the ability to understand information, understand instructions,
break the problem down, solve problems, and perform tasks.
I believe that completely.
I believe that we could have a computer that has a vast amount of knowledge.
Some of it true, some of it not true.
Some of it generated by humans.
Some of it generated synthetically.
And more and more of knowledge in the world.
will be generated synthetically going forward, you know, until now, the knowledge that we've,
we have are knowledge that we generate and we propagate and we send to each other and we amplify
it and we add to it and we modify it, we change it. In the future, in a couple of years,
maybe two or three years, 90% of the world's knowledge will likely be generated by AI.
That's crazy. I know, but it's just fine.
But it's just – I know. And the reason for that is this. Let me tell you why. Okay.
It's because what difference is it make to me that I am learning from a textbook that was generated by a bunch of people I didn't know or written by a book that, you know, from somebody I don't know, to knowledge generated by AI computers that are simulating all of this and re-synthesizing things. To me, I don't think there's a whole lot of difference.
We still have to fact-check it.
We still have to make sure that it's based on fundamental first principles, and we still
have to do all of that, just like we do today.
Is this taking into account the kind of AI that exists currently?
And do you anticipate that just like we could have never really believed that AI would be,
at least a person like myself, would never believe AI would be as so ubiquitous and so
worth, it's so powerful today and so important today.
We never thought that 10 years ago.
Never thought that.
Right.
Imagine like what are we looking at 10 years from now.
I think that if you reflect back 10 years from now, you would say the same thing, that we would have never believed that.
In a different direction.
Right.
But if you go forward nine years from now and then ask yourself what's going to happen 10 years from now, I think it'll be quite gradual.
one of the things that Elon said that makes me happy is he's he believes that we're going to get to a point where it's not it's not necessary for people to work and not meaning that you're going to have no purpose in life but you will have in his words universal high income because so much revenue is generated by AI that it will take away this need for people.
people to do things that they don't really enjoy doing just for money. And I think a lot of people
have a problem with that because their entire identity and how they think of themselves and how they
fit in the community is what they do. Like this is Mike. He's an amazing mechanic. Go to Mike and
Mike takes care of things. But there's going to come a point in time where AI is going to be able to
do all those things much better than people do. And people will just be able to receive money.
but then what does Mike do?
Mike is, you know, really loves being the best mechanic around.
You know, what does the guy who, you know, codes?
What does he do when AI can code infinitely faster with zero errors?
Like what happens with all those people?
And that is where it gets weird.
It's like because we've sort of wrapped our identity as human beings around what we do for a living.
You know, when you meet someone, one of the first things you meet somebody at a party,
hi Joe what's your name Mike what do you do Mike and you know Mike's like oh I'm a lawyer
oh what kind of law and you have a conversation you know when Mike is like I get money from
the government I play video games gets weird mm-hmm and I think um the concept sounds great
until you take into account human nature and human nature is that we like to have puzzles to
solve and things to do and an identity that's wrapped around our idea that we're very good at
this thing that we do for a living
Yeah, I think, let's see, let me start with the more mundane.
Okay, and I'll work backwards.
Okay.
Work forward.
So one of the predictions from Jeff Hinton, who started the whole deep learning phenomenon,
deep learning technology trend, and incredible, incredible researcher, professor at University of Toronto,
He invented, discovered, or invented the idea of back propagation, which allows the neural network to learn.
And as you know, for the audience, software historically was humans applying first principles and our thinking to describe an algorithm.
that is then codified, just like a recipe that's codified in software.
It looks just like a recipe, how to cook something, looks exactly the same,
just in a slightly different language.
We call it Python or C or C++ or whatever it is.
In the case of deep learning, this invention of artificial intelligence,
we put a structure of a whole bunch of neural networks
and a whole bunch of math units.
And we make this large structure.
It's like a switchboard of little mathematical units.
And we connect it all together.
And we give it the input that the software would eventually receive.
And we just let it randomly guess what the output is.
And so we say, for example, the input could be a picture of a
cat. And one of the outputs of the switchboard is where the cat signal is supposed to show
up. And all of the other signals, the other one's a dog, the other one's an elephant, the
other one's a tiger. And all of the other signals are supposed to be zero when I show
it a cat. And the one that is a cat should be one. And I show it a cat through this big, huge
network of switchboards and math units, and they're just doing multiply and ads, multiplies and
ads, okay? And this thing, this switchboard is gigantic. The more information you're going to
give it, the more, the bigger this switchboard has to be. And what Jeff Hinton discovered was a
invented, was a way for you to guess that, put the cat signal in, put the cat image in, and
And that cat image, you know, could be a million numbers because it's, you know, a megapixel image, for example.
And it's just a whole bunch of numbers.
And somehow from those numbers, it has to light up the cat signal.
Okay, that's the bottom line.
And if it, the first time you do it, it just comes up with garbage.
And so it says the right answer is cat.
and so you need to increase this signal
and decrease all of the other
and back propagates the outcome
through the entire network
and then you show it in another
now it's an image of a dog
and it guesses it takes a swing at it
and it comes up with a bunch of garbage
and you say no no no the answer is this is a dog
I want you to produce dog
and all of the other
switch all the other outputs
have to be zero, and I want to back-propagate that, and just do it over and over and over again.
It's just like showing a kid, this is an apple, this is a dog, this is a cat, and you just keep
showing it to them until they eventually get it. Okay, well, anyways, that big invention is
deep learning. That's the foundation of artificial intelligence. A piece of software that learns
from examples. That's basically machine learning, a machine that learns.
And so one of the big first applications was image recognition.
And one of the most important image recognition applications is radiology.
And so he predicted about five years ago that in five years time, the world won't need any radiologists because AI would have swept the whole field.
Well, it turns out AI has swept the whole field.
turns out AI has swept the whole field. That is completely true. Today, just about every radiologist
is using AI in some way. And what's ironic though, what's interesting is that the number
of radiologists has actually grown. And so the question is why. That's kind of interesting,
right? It is. And so the prediction was in fact that 30 million radiologists will be wiped
out. But as it turns out, we needed more. And the reason for that is because the purpose of a
radiologist is the diagnosed disease, not to study the image. The image studying is simply
a task in service of diagnosing the disease. And so now the fact that you could study the
images more quickly and more precisely without ever making a mistake, it never gets tired.
You could study more images.
You could study it in 3D form instead of 2D because, you know, the AI doesn't care whether
studies images in 3D or 2D.
You could study it in 4D.
And so now you could study images in a way that radiologists can't easily do, and you
could study a lot more of it. And so the number of tests that people are able to do
increases. And because they're able to serve more patients, the hospital does better.
They have more clients, more patients. As a result, they have better economics. When they
have better economics, they hire more rheologists because their purpose is not to study
the images. Their purpose is to diagnose disease. And so the question is that what I'm
leading up to is, ultimately, what is the purpose? What is the purpose of the lawyer? And has
the purpose changed? What is the purpose? You know, one of the examples that I gave is, that I would
give is, for example, if my car became self-driving, will all chauffeurs be out of jobs? The answer
probably is not. Because for some chauffeurs, some people who are driving you, they could be
protectors. Some people, they're part of the experience, part of the service. So when you get there,
they, you know, they could take care of things for you. And so for a lot of different reasons,
not all chauffeurs would lose their jobs. Some chauffeurs would lose their jobs. And many
chauffeurs would change their jobs. And the type of applications of autonomous vehicles will probably
increase, you know, the usage of the technology would then find new homes. And so I think you have to go
back to what is the purpose of a job?
You know, like, for example, if AI comes along, I actually don't believe I'm going to lose
my job because my purpose isn't to, I have to look at a lot of documents, I study a lot
of emails, I look at a bunch of diagrams, you know.
The question is, what is the job?
And the purpose of somebody probably hasn't changed.
A lawyer, for example, help people.
That probably hasn't changed.
Studying legal documents, generating documents.
It's part of the job, not the job.
But don't you think there's many jobs that AI will replace?
If your job is the task.
Yeah, if your job is the task.
Right.
So automation.
Yeah.
If your job is the task.
That's a lot of people.
It could be a lot of people, but it'll probably generate.
Like, for example, let's say I'm super excited about the robots Elon's working on.
It's still a few years away.
When it happens, when it happens, there's a whole new industry of technicians and people
who have to manufacture the robots, right?
And so that job never existed.
And so you're going to have a whole industry of people taking care of.
Like, for example, all the mechanics and all the people who are building things for
cars, supercharging cars, that didn't exist before cars.
we're going to have robots. You're going to have robot apparel. So a whole industry of, right, isn't that right? Because I want my robot to look different than your robot. And so you're going to have a whole, you know, apparel industry for robots. You're going to have mechanics for robots and you have, you know, people who comes and maintain your robots. Do you think that will all be automated though? No. You don't think so? You don't think that it'll be all done by other robots? Eventually, and then there'll be something else. So you think ultimately people just adapt, except if, if you're not done by other robots? Eventually, and then there'll be something else. So you think ultimately people will just adapt, except if,
If you are the task, which is a large percentage of the workforce.
If your job is just to chop vegetables, cuisine art's going to replace you.
Yeah.
So people have to find meaning in other things.
Your job has to be more than the task.
What do you think about Elon's belief that this universal basic income thing will eventually
become necessary?
Many people think that.
Andrew Yang thinks that.
Yeah.
He was one of the first people to sort of sound that alarm during the 2020.
to any election.
Yeah, I guess both ideas probably won't exist at the same time.
And as in life, things will probably be in the middle.
One idea, of course, is that there will be so much abundance of resource that nobody needs
a job and we'll all be wealthy.
on the other hand
we're going to need universal basic income
both ideas don't exist at the same time
and so we're either going to be all wealthy
or we're going to be all using
how could everybody be wealthy though
what scenario
wealthy not because you have a lot of dollars
wealthy because there's a lot of abundance
like for example today
we are wealthy of information
you know this is some
a concept several thousand years ago
only a few people have.
And so today
we have wealth of a whole bunch of things, resources
that historically...
That's a good point. Yeah. And so we're going to have
wealth of resources. Things that we think are valuable
today that in the future
are just not that valuable.
You know, and so it, because
it's automated. And so I think
I think the question
maybe
partly, it's hard to answer
partly because
it's hard to talk about infinity
and it's hard to talk about a long time from now
and the reason for that is because
there's just too many scenarios to consider
but I think in the next several years
call it five to ten years
there are several things that I
believe in hope
and I say hope because I'm not sure
one of the things that I believe
is that the technology
The technology divide would be substantially collapsed.
And of course, the alternative viewpoint is that AI is going to increase the technology divide.
Now the reason why I believe AI is going to reduce the technology divide is because we have proof.
The evidence is that AI is the easiest application in the world to use.
ChatGPT has grown to almost a billion users, frankly, practically overnight.
And if you're not exactly sure how to use...
Everybody knows how to use ChatGPT.
Just say something to it.
If you're not sure how to use ChatGPT, you ask ChatGPT how to use it.
No tool in history has ever had this capability.
A Quezonart.
You know, if you don't know how to use it, you're kind of screwed.
You're not walk up to it and say, how do you use a Queesan Art?
You're going to have to find somebody else.
But in AI, we'll just tell you exactly.
how to do it. Anybody could do this. It'll speak to you in any language. And if it doesn't know
your language, you'll speak it in that language, and it'll probably figure out that it doesn't
completely understand your language. Go learns it instantly and comes back and talk to you. And so I think
the technology divide has a real chance, finally, that you don't have to speak Python or C++ or
Fortran. You can just speak human. And whatever form of human you like. And so I think that that has a real
chance of closing the technology to the line. Now, of course, the counter-narrative would say
that AI is only going to be available for the nations and the countries that have a vast
amount of resources because AI takes energy and AI takes a lot of GPUs and factories to be
able to produce the AI. No doubt at the scale that we would like to do in the United States,
But the fact that it matter is your phone's going to run AI just fine all by itself, you know, in a few years.
Today it already does it fairly decently.
And so the fact that in every country, every nation, every society will have to benefit a very good AI.
It might not be tomorrow's AI.
It might be yesterday's AI.
But yesterday's AI is freaking amazing.
You know, in 10 years' time, 9-year-old AI is going to be amazing.
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to be the world leader. But for every single country, everybody, I think the ability to elevate
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And also energy production, which is the real bottleneck when it comes to third world countries and electricity and all the resources that we take for granted.
Almost everything is going to be energy constrained.
And so if you take a look at one of the most important technology advances in history is this idea called Moore's Law.
Moore's Law was that started basically in my generation.
And my generation is the generation of computers.
I graduated in 1984, and that was basically at the very beginning of the PC Revolution and the microprocessor.
And every single year, it approximately doubled.
And we describe it as every single year we double.
to performance. But what really means is that every single year, the cost of computing halved.
And so the cost of computing in a course of five years reduced by a factor of 10, the amount
of energy necessary to do computing, to do any task, reduced by a factor of 10, every single
10 years, 100, 1,000, 10,000, 100,000, 100,000.
so on and so forth. And so each one of the clicks of Moore's Law, the amount of energy necessary
to do any computing reduced. That's the reason why you have a laptop today when back in 1984
it sat on the desk. You got to plug in it. It wasn't that fast. And it consumed a lot of power.
Today, you know, there's only a few watts. And so Moore's Law is the fundamental technology,
the fundamental technology trend that made it possible. Well, what's going on in AI? The reason why
Nvidia's here is because we invented this new way of doing computing, we call it accelerated computing.
We started it 33 years ago. It took us about 30 years to really made a huge breakthrough.
In that 30 years or so, we took computing, you know, probably a factor of, well, let me just
say the last 10 years. The last 10 years, we improved the performance of computing by 100,000 times.
Whoa.
Imagine a car over the course of 10 years
it became 100,000 times faster.
Or at the same speed,
100,000 times cheaper.
Or at the same speed,
100,000 times less energy.
If your car did that,
it doesn't need energy at all.
What I mean, what I'm trying to say
is that in 10 years' time,
the amount of energy necessary
for artificial intelligence for most people
will be minuscule.
utterly minuscule.
And so we'll have AI running in all kinds of things and all the time because it doesn't consume that much energy.
And so if you're a nation that uses AI for, you know, almost everything in your social fabric, of course, you're going to need these AI factories.
But for a lot of countries, I think you're going to have excellent AI and you're not going to need as much energy.
Everybody will be able to come along, is my point.
So currently that is a big bottleneck, right?
Is energy?
Yeah.
The bottleneck.
The bottleneck.
So was it Google that is making nuclear power plants to operate one of its AI factories?
Oh, I haven't heard that.
But I think in the next six, seven years, I think you're going to see a whole bunch of small nuclear reactors.
And by small, like, how big are you talking about?
Hundreds of megawatts, yeah.
Okay.
And that these will be local to whatever specific company they have?
That's right.
We'll all be power generators.
Whoa.
You know, just like you're, you know, somebody's farm.
It probably is the smartest way to do it, right?
And it takes the burden off the grid.
It takes the burden off the grid.
And you could build as much as you need.
And you can contribute back to the grid.
It's a really important point that I think you just made about Moore's Law and the relationship to pricing.
Because, you know, a laptop today, like you can get one of those little MacBook airs, they're incredible.
They're so thin, unbelievably powerful.
Battery life is crazy.
charge it.
Yeah.
Family life's crazy.
And it's not that expensive, relatively speaking, like something like that.
And that's just Moore's law.
Right.
Then there's the NVIDIA law.
Oh.
Just, right?
The law I was talking to you about, the computing that we invented.
Right.
The reason why we're here, this new way of doing computing, is like Moore's law on energy drinks.
I mean, it's like Moore's law.
So it was like, yeah, Moore's Law and Joe Rogan.
Wow, that's interesting.
Yeah, that's us.
So explain that.
This chip that you brought to Elon, what's the significance of this?
Like, why is it so superior?
And so in 2012, Jeff Hinton's lab, this gentleman I was talking about,
Elias Suskeber, Alex Kershefsky, they made a breakthrough in computer vision
in literally creating a piece of software called AlexNet, and its job was to recognize images.
And it recognized images at a level of computer vision, which is fundamental to intelligence.
If you can't perceive, you can't, it's hard to have intelligence.
And so computer vision is a fundamental pillar of, not the only, but fundamental pillar of.
And so breaking computer vision, we're breaking through in computer vision is pretty foundational to almost everything that everybody wants to do in AI.
And so in 2012, their lab in Toronto made this breakthrough called AlexNet.
and AlexNet was able to recognize images
so much better
than any human created computer vision algorithm
in the 30 years prior.
So all of these people, all these scientists,
and we had many two,
working on computer vision algorithms.
And these two kids, Ilya and Alex,
under Jeff Hinton,
took a giant leap above it.
And it was based on this thing called AlexNet, this neural network.
And the way it ran, the way they made it work was literally buying two Nvidia graphics cards.
Because Nvidia's GPUs, we've been working on this new way of doing computing.
And our GPU's application, and it's basically a supercomputing application back in 19,
1984 in order to process computer games and what you have in your racing simulator.
That is called an image generator supercomputer.
And so, Nvidia started, our first application was computer graphics.
And we applied this new way of doing computing where we do things in parallel instead of sequentially.
A CPU does things sequentially.
Step one, step two, step three.
In our case, we break the problem down and we give it to thousands of processors.
And so our way of doing computation is much more complicated, but if you're able to formulate
the problem in the way that we created called CUDA, this is the invention of our company,
if you could formulate it in that way, we could process everything simultaneously.
Now, in the case of computer graphics, it's easier to do because every single pixel on your screen is not related to every other pixel.
And so I could render multiple parts of the screen at the same time.
Not completely true because, you know, maybe the way lighting works or the way shadow works, there's a lot of dependency and such.
But computer graphics, with all the pixels, I should be able to process everything simultaneously.
And so we took this embarrassingly parallel problem called computer graphics, and we applied it to this new way of doing computing.
NVIDIA's accelerated computing.
We put it in all of our graphics cards.
Kids were buying it to play games.
You probably don't know this, but we're the largest gaming platform in the world today.
Oh, I know that.
Oh, okay.
I used to make my own computers.
I used to buy your graphics cards.
Oh, that's super cool.
Yeah.
SLI.
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Yeah, I love it.
Okay, that's super cool.
Oh, yeah, man.
I used to be a quake junkie.
Oh, that's cool.
Yeah.
Okay.
So SLI, I'll tell you the story in just a second.
And how it led to Elon?
I'm still answering the question.
And so anyways, these two kids trained this model using the technique I described earlier on our GPUs
because our GPUs could process things in parallel.
It's essentially a supercomputer and a PC.
The reason why you used it for Quake is because it is the first consumer supercomputer.
Okay.
And so anyways, they made that breakthrough.
We were working on computer vision at the time.
It caught my attention.
And so we went to learn about it.
Simultaneously, this deep learning phenomenon was happening all over the country.
Universities after another recognized the importance of deep learning, and all of this work was happening at Stanford, at Harvard, at Berkeley, just all over the place.
New York University, Yonge, Yang, at Stanford, so many different places.
And I see it cropping up everywhere.
And so my curiosity asked, you know, what is so special about this form of machine learning?
And we've known about machine learning for a very long time.
We've known about AI for a very long time.
We've learned about neural networks for a very long time.
What makes now the moment?
And so we realized that this architecture for deep neural networks back propagation, the way deep neural networks were created,
we could probably scale this problem, scale the solution to solve many problems, that is essentially
a universal function approximator, okay? Meaning, you know, back when you're in school,
you have a box, inside of it is a function, you give it an input, it gives you an output.
And the reason why I call it a universal function approximator is that this computer,
Instead of you describing the function, a function could be a new-ins equation, F-equals-M-A.
That's a function.
You write the function in software.
You give it input, mass, acceleration, it'll tell you to force.
Okay?
And the way this computer works is really interesting.
You give it a universal function.
It's not F-Equels-M-A, just a universal function.
It's a big, huge, deep neural network.
And instead of describing the inside, you give it examples of input and output, and it figures out the inside.
So you give it input and output, and it figures out the inside.
A universal function approximator.
Today, it could be Newton's equation.
Tomorrow, it could be Maxwell's equation.
It could be Kulam's Law.
It could be Thermodynamics equation.
It could be, you know, Schoenger's equation for quantum physics.
And so you could put any, you could have this.
describe almost anything so long as you have the input and the output so long as you have the
input in the output or it could learn the input and output and so we took a step back and we said
hang on second this isn't just for computer vision deep learning could solve any problem
all the problems that are interesting so long as we have input and output now what has input
and output. Well, the world. The world has input and output. And so we could have a computer
that could learn almost anything, machine learning, artificial intelligence. And so we reasoned that
maybe this is the fundamental breakthrough that we needed. There were a couple of things that
had to be solved. For example, we had to believe that you could actually scale this up to
giant systems. It was running in a, they had two graphics cards, two GTX 580s.
which, by the way, is exactly your SLI configuration.
Yeah.
Okay.
So that GTX 580 SLI was the revolutionary computer that put deep learning on the map.
Wow.
It was 2018.
And you were using it to play quick.
Wow.
That's crazy.
That was the moment.
That was the big bang of modern AI.
We were lucky because we were inventing this technology, this computing approach.
We were lucky that they found it
Turns out they were gamers
And it was lucky they found it
And it was lucky that we paid attention
To that moment
It was a little bit like
You know, that
Star Trek
You know, first contact
The Vulcans had to have seen
The warp drive at that very moment
If they didn't witness the warp drive
You know
They would have never come to Earth
and everything would have never happened.
It's a little bit like if I hadn't paid attention
to that moment, that flash,
and that flash didn't last long.
If I hadn't paid attention to that flash
or our company didn't pay attention to it.
Who knows what had happened?
But we saw that, and we reasoned our way into,
this is a universal function approximator.
This is not just a computer vision approximator.
We could use this for all kinds of things
if we could solve two problems.
The first problem is that we have to prove to ourselves
it could scale.
The second problem we had to wait for, I guess, contribute to and wait for, is the world will never have enough data on input and output where we could supervise the AI to learn everything.
For example, if we have to supervise our children on everything they learn, the amount of information they could learn,
is limited. We needed the AI, we needed the computer to have a method of learning without supervision.
And that's where we had to wait a few more years, but unsupervised AI learning is now here. And so
the AI could learn by itself. And the reason why the AI could learn by itself is because
we have many examples of right answers. Like for example, if I want to learn, if I want to teach an AI how to
predict the next word. I could just grab it, grab a whole bunch of text that we already have,
mask out the last word, and make it try and try and try again until it predicts the next one.
Or I mask out random words inside the text, and I make it try and try and try until it predicts it.
You know, like Mary goes down to the bank. Is it a river bank or a money bank?
Well, if you're going to go down to the bank, it's probably a river bank.
Okay. So, and it might not be obvious even from that. It might need and, uh, and, uh, and, uh, and caught a fish. Okay. Now you know it's must be the riverbank. And so, so you give, you give these AIs a whole bunch of these examples and you mask out the words. It'll predict the next one. Okay. And so unsupervised learning came along. These two ideas, the fact that it's scalable and unsupervised learning came along, we were convinced that,
we had to put everything into this and help create this industry because we're going to
solve a whole bunch of interesting problems. And that was in 2012. By 2016, I had built this
computer called the DGX1. The one that you saw me give to Elon is called DGX Spark.
The DGX1 was $300,000. It cost Nvidia a few billion dollars to make the first one.
And instead of two chips, SLI, we connected eight chips with a technology called MVLink.
But it's basically SLI supercharged.
Okay?
And so we connected eight of these chips together instead of just two.
And all of them worked together, just like your quag rig did, to solve this deep learning problem, to train this model.
And so we created this thing.
I announced it at GTC
at one of our annual events
and I described this deep learning thing
computer vision thing
and this computer called DGX1
the audience was like completely silent
they had no idea what I was talking about
and I was lucky because
I had known Elon
and I helped them build the first computer
for Model 3
the Model S
and when he wanted to start working on
autonomous vehicle
I helped him build the computer that went into the
Model S AV system
his full self-driving system
we were basically
the FSD computer version 1
and so
we're already working together
and when I announced this thing
nobody in the world wanted it
I had no purchase order
Not one. Nobody wanted to buy it. Nobody wanted to be part of it. Except for Elon. He goes, he was at the event and we were doing a fireside chat about the future of self-driving cars. I think it's like 2016. At that time it was 2015. And he goes, you know what? I have a company that could really use this. I said, wow, my first customer. And so I was pretty excited.
excited about it. And he goes, yeah, we have this company. It's a nonprofit company. And all the blood drained out of my face. Yeah. I just spent a few billion dollars building this thing. It cost $300,000. And, you know, the chances of a nonprofit being able to pay for this thing is approximately zero. And he goes, you know, this is an AI company. And it's a nonprofit. And we could,
really used one of these supercomputers.
And so I picked it up.
I built the first one for ourselves.
We're using it inside the company.
I boxed one up.
I drove it up to San Francisco.
And I delivered an E-Line in 2016.
A bunch of researchers were there.
Peter Beale was there.
I was a bunch of people there.
And I walked up to the second floor where they were all kind of in a room.
It's smaller than your place here.
and that place turned out to open open AI.
2016.
Just a bunch of people sitting in a room.
It's not really non-profit anymore, though, is it?
They're not nonprofit anymore, yeah.
Weird how that works.
Yeah, yeah.
But anyhow, Elon was there.
Yeah, it was really a great moment.
Oh, yeah, there you go.
Yeah, that's it.
Look at you, bro, same jacket.
Look at that.
Not a look of black hair, though.
The size of it is significantly smaller.
That was the other day.
Okay, so there you go.
Yeah, look at the difference.
Exactly the same industrial design.
He's holding it in his hand.
Here's the amazing thing.
DGX1 was one petaflops.
Okay, that's a lot of flops.
And DGX Spark is one petaflops.
Nine years later.
Wow.
The same amount of computing horsepower.
In a much smaller.
Shrunk and down.
Yeah.
And instead of $300,000, it's now $4,000.
And it's the size of a small book.
Incredible.
Crazy.
That's how technology moves.
Anyways, that's the reason why I wanted to give him the first one.
Because I gave him the first one, 2016.
It's so fascinating.
I mean, if you wanted to make a story for a film, I mean, that was.
would be the story that like what what better scenario if it really does become a digital
life form how funny would it be that it is birthed out of the desire for computer graphics for
video games exactly it's kind of crazy yeah kind of crazy when you think about it that way
because it's perfect origin story computer graphics was one of the hardest computer supercomputer
problems. Generating reality. And also one of the most profitable to solve because computer
games are so popular. When Nvidia started in 1993, we were trying to create this new computing
approach. The question is what's the killer app? And the problem we wanted to, the company
wanted to create a new type of computing architecture, a new type of computer, that can
solve problems that normal computers can't solve. Well, the applications that existed in the industry
in 1993 are applications that normal computers can solve, because if the normal computers can't
solve them, why would the application exist? And so we have...
had a mission statement for a company that has no chance of success.
But I didn't know that in 1993.
It just sounded like a good idea.
Right.
And so if we created this thing that can solve problems, you know, it's like you actually
have to go create the problem.
And so that's what we did.
In 1993, there was no quake.
John Carmack hadn't been released Doom yet.
You probably remember that.
Sure, yeah.
And there were no applications for it.
And so I went to Japan because the arcade industry had this, at the time of Sega, you've
remember, the arcade machines, they came out with 3D arcade systems, virtual fighter,
Daytona, virtual cop, all of those arcade.
games were in 3D for the very first time. And the technology they were using was from Martin
Marietta, the flight simulators, they took the guts out of a flight simulator and put it
into an arcade machine. The system that you have over here, it's got to be a million times
more powerful than that arcade machine. And that was a flight simulator for NASA. Whoa. And so
they took the guts out of that. They were, they were using it for flight simulation with jets and, you know, space shuttle and they took the guts out of that. And Sega had this brilliant computer developer. His name was Yu Suzuki. Yu Suzuki and Miyamoto, Sega and Nintendo, these were the, you know, the incredible pioneers, the visionaries, the incredible artists. And they're both very, very technical.
they were the origins, really, of the gaming industry.
And Yus Suzuki pioneered 3D graphics gaming.
And so I went, we created this company, and there were no apps.
And we were spending all of our afternoons.
We told our family where we were going to work, but it was just the three of us, you know, who's going to know.
And so we went to Curtis's, one of the founders, went to Curtis.
Curtis's townhouse. And Chris and I were married. We have kids. I already had Spencer and
Madison. They were probably two years old. And Chris's kids are about the same age as ours.
And we would go to work in this townhouse. But, you know, when you're a startup and the mission
statement is the way we described, you're not going to have too many customers calling you. And so we
had really nothing to do. And so after lunch, we would always have a great lunch. After lunch,
we would go to the arcades and play the Sega, you know, the Sega Virtual Fighter and
Daytona and all those games and analyze how they're doing it, trying to figure out how they
were doing that. And so we decided, let's just go to Japan and let's convince Sega to move
those applications into the PC.
And we would start the PC gaming, the 3D gaming industry, partnering with Sega.
That's how NVIDIA started.
Wow.
And so in exchange for them, developing their games for our computers in the PC, we would
build a chip for their game console.
That was the partnership.
I build a chip for your game console.
you port the Sega games to us and then they paid us at the time quite a significant amount of money
to build that game console. And that was kind of the beginning of Nvidia getting started
and we thought we were on our way. And so I started with a business plan, a mission statement
that was impossible. We lucked into the Sega partnership. We started taking off, started building
our game console. And about a couple years into it, we discovered our first technology
didn't work. It was, it would have been a flaw. It was a flaw. And all of the technology
ideas that we had, the architecture concepts were sound, but the way we were doing computer
graphics was exactly backwards. You know, instead of, I won't bore you with the technology,
but instead of inverse texture mapping,
we were doing forward texture mapping.
Instead of triangles, we did curve surfaces.
So other people did it flat.
We did it round.
Other technology, the technology that ultimately won,
the technology we used today,
has Z buffers.
It automatically sorted.
We had an architecture with no Z buffers.
The application had to sort it.
So we chose a bunch of,
of technology approaches that three major technology choices, all three choices were wrong.
Okay, so this is how incredibly smart we were.
And so in 1995, mid-95, we realized we're going down the wrong path.
Meanwhile, the Silicon Valley was packed with 3D graphics startups because it was the most
exciting technology of that time.
And so 3D effects and rendition and silicon graphics was coming in.
Intel was already in there.
And, you know, gosh, what added up eventually to a hundred different startups we had to compete
against, everybody had chosen the right technology approach, and we chose the wrong one.
And so we were the first company to start.
We found ourselves essentially dead last with the wrong answer.
and so the company was in trouble
and ultimately we have to make several decisions
the first decision is
well
if we change now
we will be the last company
and
even if we change
into the technology that we believe to be right,
we'd still be dead.
And so that argument,
you know,
do we change and therefore be dead?
Don't change and make this technology work somehow
or go do something completely different.
That question stirred the company strategically
and was a hard question.
I eventually, you know,
advocated for,
we don't know what the right strategy is
but we know what the wrong technology is
so let's stop doing it the wrong way
and let's give ourselves a chance
to go figure out what the strategy is
the second thing
the second problem we had
was our company was running out of money
and I was in a contract with Sega
and I owed them this game console
and if that contract would have been canceled
we'd be dead
we would have vaporized instantly
And so, I went to Japan and I explained to the CEO of Sega, Iori, really great man.
He was the former CEO of Honda USA, went back to Sega to run Sega, went back to Japan and run Sega.
And I explained to him that I was, I guess I was what, 33 years old.
You know, when I was 33 years old, I still had acne.
And I got this, you know, Chinese kid.
I was super skinny.
And he was already kind of elder.
And I went to him and I said, I said, listen, I've got some bad news for you.
And first, the technology that we promised you doesn't work.
And second, we shouldn't finish your contract
because we'd waste all your money
and you would have something that doesn't work.
And I recommend you'd find another partner
to build your game console.
Whoa.
And so I'm terribly sorry that we've set you back
in your product roadmap.
And third, even though you're going to,
I'm asking you to let me out of the contract.
I still need the money.
Because if you didn't give me the money,
we'd vaporize overnight.
And so I explained it to humbly, honestly,
gave him the background.
Explain to him why the technology doesn't work,
why we thought it was going to work, why it doesn't work.
why it doesn't work.
And I asked him to convert the last $5 million that they were going to complete the contract
to give us that money as an investment instead.
And he said, but it's very likely your company will go out of business, even with my
investment. And it was completely true. Back then, 1995, $5 million was a lot of money. It's a lot of
money today. Five million dollars was a lot of money. And here's a pile of competitors doing it
right. What are the chances that giving Nvidia $5 million? That we would develop the right
strategy, that he would get a return on that $5 million or even get it back? Zero percent. You do the math
as zero percent.
If I were sitting there right there, I wouldn't have done it.
$5 million was a amount of money to Sega at the time.
And so I told them that if you invested that $5 million in us,
it is most likely to be lost.
But if you didn't invest that money, we'd be out of business.
and we would have no chance.
And I told him that I...
I don't even know exactly what I said in the end,
but I told him that I would understand
if he decided not to,
but it would make the world to me if he did.
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He went off and thought about it for a couple days
and came back and said, we'll do it.
Wow.
Did you have a strategy to
How to correct what it was doing wrong?
Did you explain that to him?
Oh, man, wait until I tell you the rest of it, it's scary, even scarier.
Oh, no.
And so, so, so, what he, what he decided was, was, Jensen was a young man he liked.
That's it.
Wow.
To this day.
That's nuts.
Boy, do you.
owe, but the world owes that guy.
No doubt.
Right?
He celebrated today in Japan.
And if he would have kept that five, the investment, I think it'd be worth probably about a trillion dollars today.
I know.
But the moment we went public, they sold it.
They goes, wow, that's a miracle.
Wow.
They sold it.
Yeah, they sold it at Nvidia.
valuation about 300 million that's our IPO valuation 300 million wow and so so anyhow i was incredibly
grateful um and then now we had to figure out what to do because we still were doing the wrong
strategy wrong technology so unfortunately we had to lay off most of the company we shrunk the company all
back all the people working on the game console you know we had to shrink it all back
And then somebody told me that, but Jensen, we've never built it this way before.
We've never built it the right way before.
We've only known how to build it the wrong way.
And so nobody in the company knew how to build this supercomputing image generator, 3D graphics thing that Silicon Graphics did.
And so I said, okay, how hard can it be?
You got all these 30 companies, you know, 50 companies doing it.
How hard can it be?
And so luckily, there was a textbook written by the company Silicon Graphics.
And so I went down to the store.
I had 200 bucks in my pocket.
And I bought three textbooks, the only three they had, $60 a piece.
I bought the three textbooks.
I brought it back and I gave one to each one of the architects.
And I said, read that and let's go save the company.
And so they read this textbook,
learned from the giant at the time, Silicon Graphics,
about how to do 3D graphics.
But the thing that was amazing,
and what makes some video special today,
is that the people that are there are able to start from first principles.
learn best-known art, but re-implement it in a way that's never been done before.
And so when we re-imagined the technology of 3D graphics,
we re-imagined it in a way that manifests today, the modern 3-D graphics,
we really invented modern 3-D graphics, but we learned from previous known arts,
and we implement it fundamentally differently.
What did you do that changed it?
Well, you know, ultimately the simple answer is that the way silicon graphics works, the geometry engine is a bunch of software running on processors.
We took that and eliminated all the generality, the generalness of it, the general purposeness of it.
And we reduced it down into the most essential part of 3D graphics.
And we hard-coded it into the chip.
And so instead of something general purpose, we hard-coded it very specifically
into just the limited applications, limited functionality necessary for video games.
And that capability, that super, and because we reinvented a whole bunch of stuff,
It's supercharged the capability of that one little chip.
And our one little chip was generating images as fast as a $1 million image generator.
That was the big breakthrough.
We took a million dollar thing and we put it into the graphics card that you now put into your gaming PC.
And that was our big invention.
And of course the question is how do you compete against these 30.
other companies doing what they were doing.
And there we did several things.
One, instead of building a 3D graphics chip for every 3D graphics application, we decided
to build a 3D graphics chip for one application.
We bet the farm on video games.
The needs of video games are very different than the needs for CAD, needs for flight
simulators.
They're related, but not the same.
And so we narrowly focused our problem statement so I could reject all of the other complexities,
and we shrunk it down into this one little focus, and then we supercharged different gamers.
And the second thing that we did was we created a whole ecosystem of working with game developers
and getting their games ported and adapted to our silicon so that we could turn essentially
what is a technology business into a platform.
business, into a game platform business.
So, you know, G-Force is really, today it's also the most advanced 3D graphics technology
in the world, but a long time ago, G-Force is really the game console inside your PC.
It's, you know, it runs Windows, it runs Excel, it runs PowerPoint, of course, those are
easy things.
But its fundamental purpose was simply to turn your PC into a game console.
So we were the first technology company to build all.
all of this incredible technology in service of one audience, gamers.
Now, of course, in 1993, the gaming industry didn't exist.
But by the time that John Carmack came along and the Doom phenomenon happened,
and then Quake came out, as you know, that entire community, boom, took off.
Do you know where the name Doom came from?
It came from the scene.
There's a scene in the movie that color.
of money where Tom Cruise, who's this elite pool player, shows up at this pool hall and this
local hustler says, what he got in the case? And he opens up this case. He has a special pool
queue. He goes in here and he opens it up. He goes, Doom. And that's where it came from. Is that right? Yeah,
because Carmack said that's what they wanted to do to the gaming industry. Doom. That when Doom came
out, it would just be, everybody would be like, oh, we're fucked. Oh, wow. This is Doom. That's
awesome. Isn't that amazing? That's amazing. Because it's the perfect name for the game. Yeah.
And the name came out of that scene in that movie.
That's right.
Well, and then, of course, Tim Sweeney and Epic Games and the 3D gaming genre took off.
Yes.
And so, if you just kind of, in the beginning it was no gaming industry.
We had no choice but to focus the company on one thing.
That one thing.
It's a really incredible origin story.
Oh, it's amazing.
Like, you must be, like, look back.
A disaster.
That $5 million, that pivot with that conversation with that gentleman, if he did not agree to that, if he did not like you, what would the world look like today?
That's crazy.
Then our entire life hung on another gentleman.
And so now, here we are we built.
So before G-Force was Reeva-128.
Reva-128 saved the company.
It revolutionized computer graphics, the performance, cost-per.
performance ratio of 3D graphics for gaming was off the charts amazing and we're getting ready
to ship it get what we're we're building it but we're so as you know five million dollars
doesn't last long and so every single month every single month we were drawing down you have to
build it, prototype it. You have to design it, prototype it. Get the silicon back, which costs a lot of
money. Test it with software. Because without the software testing the chip, you don't know
the chip works. And then you're going to find a bug, probably, because every time you test
something, you find bugs. Which means you have to tape it out again, which is more.
more time, more money.
And so we did the math.
There was no chance somebody was going to survive it.
We didn't have that much time to tape out a chip, send it to a foundry, TSM, get the
silicon back, test it, send it back out again.
There was no shot, no hope.
And so the math, the spreadsheet, doesn't allow us to do that.
And so I heard about this company, and this company built this machine.
and this machine is an emulator.
You could take your design, all of the software that describes the chip,
and you could put it into this machine, and this machine will pretend it's our chip.
So I don't have to send it to the fab, wait until the fab sends it back, test.
I could have this machine pretend it's our chip, and I could put all of the software on top of this machine,
called an emulator, and test all of the software on this pretend chip, and I could fix it all
before I send it to the FAP.
Whoa.
And if I could do that, when I send it to the FAB, it should work.
Nobody knows, but it should work.
And so we came to the conclusion that let's take half of the money we had left in the bank.
At the time, it was about a million dollars.
take half of that money and go buy this machine.
So instead of keeping the money to stay alive,
I took half of the money to go buy this machine.
Well, I call this guy up.
The company's called Icos.
Call this company up, and I say,
hey, listen, I heard about this machine.
I like to buy one.
And they go, oh, that's terrific, but we're out of business.
I said, what?
You're out of business.
he goes, yeah, we had no customers.
And I said, wait, hang on, so you never made the machine?
They said, no, no, no, we made the machine.
We have one in inventory if you want it, but we're out of business.
So I bought one out of inventory, okay?
After I bought it, they went out of business.
Wow.
I bought it out of inventory, and on this machine, we put Nvidia's chair,
into it, and we tested all of the software on top.
And at this point, we were on fumes.
But we convinced ourselves that chip is going to be great.
And so I had to call some other gentlemen.
So I called TSM.
And I told TSM that, listen, TSM is the world's largest founder today.
At the time, there was just a few hundred million dollars large.
tiny little company.
And I explained to them what we were doing.
And I explained to them, I told them I had a lot of customers.
I had one, you know, Diamond Multimedia.
Probably one of the companies you bought the graphics card from back in the old days.
And I said, you know, we have a lot of customers and the band's really great.
And we're going to tape out a chip to you.
And I like to go directly to production because I know it works.
And they said, nobody has ever done that before.
Nobody has ever taped out a chip that worked the first time.
And nobody starts out production without looking at it.
But I knew that if I didn't start to production, I'd be out of business anyways.
and if I could start to production, I might have a chance.
And so TSM decided to support me, and this gentleman is named Morris Chang.
Morris Chang is the father of the foundry industry, the founder of TSM, really great man.
He decided to support our company.
I explained to them everything.
he decided to support us
frankly probably because
they didn't have that many other customers anyhow
but they were grateful
and I was immensely grateful
and as we were starting the production
Morris flew to the United States
and
he didn't so many words
asked me so but he asked me a whole lot of questions
that was trying to tease out
do I have any money
but he didn't direct
asked me that, you know. And so the truth is that we didn't have all the money. But we had a
strong PO from the customer. And if it didn't work, some wafers would have been lost.
And I'm, you know, I'm not exactly sure what would have happened, but we were to come short.
It would have been, it would have been rough. But they supported us with all of that risk involved.
We launched this chip, turns out to have been completely revolutionary, knocked the ball out of the park.
We became the fastest growing technology company in history to go from zero to $1 billion.
So wild that you didn't test the chip.
I know.
We tested it afterwards.
Yeah.
We tested it afterwards.
Afterwards, but he went into production already.
But by the way, by the way, that methodology that was.
we developed to save the company is used throughout the world today.
That's amazing.
Yeah, we changed the whole world's methodology of designing chips, the whole world's
rhythm of designing chips.
We changed everything.
How well did you sleep those days?
It must have been so much stress.
You know, what is that feeling where the world,
just kind of feels like it's flying it you have this what do you call that feeling you can't you can't
stop the feeling that everything's moving super fast and you know and you're laying in your laying in bed
and the world just feels like you know it you and you're you feel deeply anxious uh completely out of
control um i've felt that probably a couple of times
in my life
it's during that time
wow yeah
it was incredible
what an incredible success
but I learned I learned a lot
I learned I learned about
I learned civil things
I learned I learned
how to develop strategies
I learned how to
and when I
you know
our company learned how to develop strategies
what are winning strategies
we learned how to create a market
we created the modern
3D gaming market
we learned how and and so that exact same skill is how we create the modern AI market is exactly the same
yeah it's exactly the same skill exactly the same blueprint and we learned how to deal with crisis
how to stay calm how to think through things systematically we learned how to remove all waste
in the company and work from first principles and doing only the things that are essential,
everything else is waste because we have no money for it, to live on fumes at all times.
And the feeling, no different than the feeling I had this morning when I woke up,
that you're going to be out of business soon. That, you know, the phrase 30 days from going
out of business I've used for 33 years.
You still feel that?
Oh, yeah, every morning, every morning.
But you guys are one of the biggest companies on planet Earth.
But the feeling doesn't change.
Wow.
The sense of vulnerability, the sense of uncertainty, the sense of insecurity, it doesn't leave you.
That's crazy.
We were, you know, we had nothing.
We were dealing with giant.
Oh, yeah.
Oh, yeah.
Every day.
Every moment.
Do you think that fuels you?
Is that part of the reason why the company is so successful, that you have that hungry mentality?
That you never rest.
You're never sitting on your laurels.
You're always on the edge.
I have a greater drive from not wanting to fail than the drive of wanting to succeed.
Isn't that like success coaches would tell you that's completely the wrong psychology?
The world has just heard me say that out loud for a first time.
But it's true.
Well, that's so fascinating.
The fear of failure drives me more than the greed or whatever it is.
Well, ultimately, that's probably a more healthy approach now that I'm thinking about it.
Because the fear...
I'm not ambitious, for example.
I just want to stay a little.
live, Joe. I want the company to thrive, you know. I want us to make an impact. That's
interesting. Yeah. Well, maybe that's why you're so humble. Maybe that's what keeps you grounded,
you know, because with the kind of spectacular success the company's achieved, it would be easy
to get a big head. No. Right? But isn't that interesting? It's like if you were the guy that
your main focus is just success, you probably would go, well, made it, nailed it on the man.
drop the mic instead you wake up you're like god we can't fuck this up no exactly every morning
every morning no every moment that's crazy before i go to bed well listen if i was a major investor
in your company that's what i'd want running it i'd want a guy who's like terrified of yeah
that's what i work that's why i work seven days a week every moment i'm awake you work every moment
every moment i'm awake wow i'm thinking about solving a problem i'm thinking about
How long can you keep this up?
I don't know, but
could be next week.
Sounds exhausting.
It is exhausting.
It sounds completely exhausting.
Always in a state of anxiety.
Wow.
Always in a state of anxiety.
Well, kudos to you for admitting that.
I think that's important for a lot of people to hear.
Because, you know, there's probably some young people out there that are in a similar position
to where you were when you were starting out that just feel.
like, oh, those people that have made it, they're just smarter than me, and they had more
opportunities than me, and it's just like it was handed to them, or they're just in the right
place, the right time.
Joe, I just described to you somebody who didn't know what was going on.
Actually did it wrong.
Yeah.
Yeah.
And the ultimate diving catch, like two or three times.
Crazy.
Yeah.
The ultimate diving catch is the perfect way to put it.
You know, it's just like the edge of your glove.
it probably bounced off of somebody's helmet and landed at the edge of god that's incredible
it's incredible but it's also it's really cool that you have this perspective that you look at it
that way because you know a lot of people that have delusions of grandeur they have you know
and they're and their rewriting of history oftentimes had them somehow
extraordinarily
smart and they were geniuses
and they knew all along
and they were spot on
the business plan
was exactly what they thought
and they destroyed
the competition
and you know
and they emerged victorious
meanwhile
you're like I'm scared every day
exactly
exactly
it's so funny
oh my God
it's so true though
it's amazing
it's so true
it's amazing
Well, but I think there's nothing inconsistent with being a leader and being vulnerable.
You know, the company doesn't need me to be a genius right all along, right all the time,
absolutely certain about what I'm trying to do and what I'm doing.
The company doesn't need that.
The company wants me to succeed.
You know, the thing that, and we started out today talking about President Trump,
and I was about to say something.
And listen, he is my president.
He is our president.
We should all, and we're talking about just because as President Trump, we all want him to be wrong.
I think the United States, we all have to realize he is our president.
We want him to succeed.
No matter whose president, we should have an attitude.
That's right.
We want him to succeed.
We need to help him succeed because it helps everybody, all of us succeed.
and I'm lucky that I work in a company where I have 40,000 people who wants me to succeed.
They want me to succeed and I can tell.
And they're all, every single day to help me overcome these challenges, trying to realize, realize what I described to be our strategy, doing their best.
And if it's somehow wrong or not perfectly right,
to tell me so that we could pivot.
And the more vulnerable we are as a leader,
the more able other people are able to tell you,
you know that, Jensen, that's not exactly right,
or have you considered this information or,
and the more vulnerable we are,
the more able we're actually able to pivot.
If we put ourselves into the superhuman capability,
then it's hard for us to pivot strategy.
Right.
Because we were supposed to be right all along.
And so if you're always right, how can you possibly pivot?
Because pivoting requires you to be wrong.
And so I've got no trouble with being wrong.
I just have to make sure that I stay alert, that I reason about things from first principles all the time.
Always break things down to first principles, understand why it's happening.
Reassess continuously.
The reassessing continuously is kind of partly what causes continuous anxiety.
You know, because you're asking yourself.
Were you wrong yesterday?
Are you still right?
Is this the same?
Has that changed?
Has that condition?
Is that worse than you thought?
But got that mindset is perfect for your business, though.
Because this business is ever changing.
All the time.
I've got competition coming from every direction.
So much of it is kind of up in the air.
And you have to invent a future where a hundred variables are included.
And there's no way you could be right on all of them.
And so you have to be, you have to surf.
Wow.
You have to surf.
That's a good way to put it.
You have to surf.
Yeah.
You're surfing waves of technology and innovation.
That's right.
You can't predict the waves.
You've got to deal with the ones you have.
Wow.
But skill matters.
And I've been doing this for 30.
I'm the longest running tech CEO in the world.
Is that true?
Congratulations.
That's amazing.
You know, people ask me how is, one, don't get fired.
I'll stop a short and a heartbeat.
And then, too, don't get bored.
Yeah.
Well, how do you maintain your enthusiasm?
The honest truth is not always enthusiasm.
You know, sometimes it's enthusiasm.
Sometimes it's just good old-fashioned fear.
And then sometimes, you know, a healthy dose of frustration.
You know, it's...
Whatever keeps you moving.
Yeah.
Just all the emotions.
I think, you know, CEOs, we have all the emotions, right?
You know?
And so probably jacked up to the maximum because you're kind of feeling it on behalf of the whole company.
I'm feeling it on behalf of everybody at the same time.
And it kind of encapsulates into somebody.
And so I have to be mindful of the past.
I have to be mindful of the present.
I've got to be mindful of the future.
and you know it can't it's not without emotion it's not just a job let's just put it that way
it doesn't seem like it at all I would imagine one of the more difficult aspects of your job
currently now that the company is massively successful is anticipating where technology is headed
and where the applications are going to be yeah so how do you try to map that out yeah they're
there's a whole bunch of ways and and it takes a it takes a whole bunch of things but let me just
start you have to be surrounded by amazing people and invidia is now you know if you look at look at
the large tech companies in the world today most of them have a business in advertising or social
media or, you know, content distribution. And at the core of it is really fundamental computer
science. And so the company's business is not computers. The company's business is not
technology. Technology drives the company. Nvidia is the only company in the world that's large
whose only business is technology. We only build technology. We don't advertise. The only way
that we make money is to create amazing technology and sell it. And so to be that, to be
Nvidia today, the number one thing is you're surrounded by the finest computer scientists in
the world. And that's my gift. My gift is that we've created a company's culture, a condition
by which the world's greatest computer scientists want to be part of it. Because they get to do their
life's work and create the next thing because that's what they want to do because maybe they're not
they don't want to be in service of another business they want to be in service of the technology
itself and we're the largest form of its kind in history of the world wow i know it's pretty
amazing wow and so so one you know we have we we have got a great condition we have a great
culture we have great people and then now now now the question is how do you system
be able to see the future, stay alert of it, and reduce the likelihood of missing something or being wrong.
And so there's a lot of different ways you could do that.
For example, we have great partnerships.
We have fundamental research.
We have a great research lab, one of the largest industrial research labs in the world today.
and we partner with a whole bunch of universities and other scientists.
We do a lot of open collaboration.
And so I'm constantly working with researchers outside the company.
We have the benefit of having amazing customers.
And so I have the benefit of working with Elon and others in the industry.
And we have the benefit of being the only pure play technology company that can serve
consumer internet, industrial manufacturing, scientific computing, health care, financial services,
all the industries that we're in, they're all signals to me. And so they all have mathematicians
and scientists. And so because I have the benefit now of a radar system that is the most
broad of any company in the world, working across every single industry.
from agriculture to energy to video games.
And so the ability for us to have this vantage point,
one, doing fundamental research ourselves,
and then two, working with all the great researchers,
working with all the great industries.
The feedback system is incredible.
And then finally, you just have to have a culture
of staying super alert.
There's no easy way of being alert
except for paying attention.
I haven't found a single way of being able to stay alert without paying attention.
And so, you know, I probably read several thousand emails a day.
How?
How do you have the time for that?
I wake up early this morning I was up at 4 o'clock.
How much do you sleep?
Six seven hours.
Yeah.
And then you're up at 4, read emails for a few hours before you get going.
That's right. Yeah. Wow.
Every day. Every single day. Not one day missed.
Including Thanksgiving Christmas.
Do you ever take a vacation?
Yeah, but they're, my definition of a vacation is when I'm with my family.
And so if I'm with my family, I'm very happy. I don't care where we are.
And you don't work then, or do you work a little?
No, no, I work a lot.
Even like if you go on a trip somewhere, you're still working.
Oh, sure.
Oh, sure.
Wow.
Every day.
Every day.
But my kids work every day.
You make me tired just saying this.
My kids work every day.
Both of my kids work in the video.
They work every day.
Wow.
Yeah, I'm very lucky.
Wow.
Yeah.
It's brutal now because, you know, it's just me working every day.
Now we have three people working every day, and they want to work with me every day.
And so it's a lot of work.
Well, you've obviously imparted that ethic into the,
They work incredibly hard.
Unbelievable.
But my parents work incredibly hard.
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Canada. Yeah, I was born with the work gene. The suffering gene.
Well, listen, man, it has paid off. What a crazy story. It was just, it's really an amazing origin story.
It really, I mean, it has to be kind of surreal to be in the position that you're in now when you look back at how many times that it could have fallen apart and humble beginnings.
But Joe, this is a great country.
I'm an immigrant
My parents sent
My older brother and I here first
We're in Thailand
I was born in Taiwan
But my dad
Had a job in Thailand
He was a chemical
And instrumentation engineer
Incredible engineer
And his job was to go start an oil refinery
And so we moved to Thailand
Lived in Bangkok
And
In 19
I guess
1973, 1974
timeframe
you know how Thailand
every so often
they wouldn't just have a coup
you know
the military would have an uprising
and all of a sudden
one day there were tanks and soldiers
in the streets and my parents thought
you know probably isn't safe for the kids to be here
and so they contacted
my uncle
my uncle lives in Tacoma, Washington
and
we had never met him
And my parents sent us to him.
How old were you?
I was about to turn nine.
And my older brother almost turned 11.
And so the two of us came to the United States.
And we stayed with our uncle for a little bit while he looked for a school for us.
And my parents didn't have very much money.
And they never been to the United States.
My father was, I'll tell you that story in a second.
And so my uncle found a school that would accept foreign students and affordable enough for my parents.
And that school turned out to have been in Oneida, Kentucky, Clark County, Kentucky, the epicenter of the opio crisis today.
coal country
Clark County
Kentucky is
was the poorest
county in America
when I showed up
it is the poorest county
in America today
and so we went to
the school
it's a great school
Oneida Baptist Institute
in a town
of a few hundred
I think it was 600 at the time that we showed up
no traffic light
And I think it has 600 today.
It's kind of amazing feet, actually.
The ability to hold your population for...
When it's 600 people, it's quite a magical thing.
However, they did it.
And so the school had a mission of being an open school for any children who would like to come.
And what that basically means is that if you're a trouble student, if you have a trouble family, if you're, you know, whatever your background, you're welcome to come to Oneida Baptist Institute, including kids from international who would like to stay there.
Did you speak English at the time?
Uh, okay. Yeah. Okay. Yeah. Okay. Yeah. And so we showed up. And, uh, my first, my first thought was, gosh, there were a lot of cigarette butts on the ground. A hundred percent of the kid smoked.
So right away, you know, this is not a normal school.
Nine year old? No, I was the youngest kid.
Okay.
11 year olds my roommate was 17 years old wow yeah you just turned 17 and he was jacked and and and um I don't know where he is now I know his name but I don't know where he is now but anyways uh that night we got and and the second thing I noticed when you walk into the into your dorm room is uh there are no drawers and no closet
doors just like a prison and there are no locks so that people could check check up on you and so
I go into my room and he's 17 and you know get ready for for bed and he had all this tape
all over his body and turned out he was in a knife fight
And he's been stabbed all over his body, and these were just fresh wounds.
And the other kids were hurt much worse.
And so he was my roommate, the toughest kid in school, and I was the youngest kid in school.
It was a junior high, but they took me anyways because if I walked about a mile across the Kentucky River, the Swing Bridge,
the other side is a middle school
that I could go to
and then I can go to that school
and I come back
and then I stay in the dorm
and so basically
Oneida Baptist Institute was my dorm
when I went to this other school
my older brother went to
the junior high
and so we were there for a couple of years
every kid had
chores
my older brother's chore was to work in
the tobacco farm
you know so tobacco so they raised tobacco so they could raise some extra money for the school
kind of like a penitentiary wow and my job was just to clean the dorm and so i i was nine
years old i was cleaning toilets and for a dorm of a hundred hundred boys i clean more bathrooms
than anybody and i just wish that everybody was a little bit more careful you know
But anyways, I was the youngest kid in school.
My memories of it was really good.
But it was a tough town.
Sounds like you.
Yeah, town kids, they all carried.
Everybody had knives.
Everybody had knives.
Everybody smoked.
Everybody had a zippo lighter.
I smoked for a week.
Did you?
Oh, yeah.
How old were you?
I was nine, yeah.
When you nine, you tried smoking.
Yeah, I got myself a pack of cigarettes.
Everybody else did.
Did you get sick?
No, I got used to it.
You know, and I learned how to blow smoke rings and, you know, breathe out of my nose, you know, take it and out of it through my nose.
I mean, there's a color, all the different things that you learn.
Yeah.
At nine.
Yeah.
Wow.
You just did it to fit in or it looked cool?
Yeah, because everybody else did it.
Right.
Yeah.
And then I did it for a couple of weeks, I guess, and I just rather have, I had a quarter, you know, I had a quarter a month or something.
like that. I just rather buy popsicles and friccicles with it. I was nine, you know.
Right. I chose the better path. Wow. That was our school. And then my parents came to
United States two years later. And we met him in Tacoma, Washington. That's wild. It was a really
crazy experience. What a strange, formative experience. Yeah, tough kids. Thailand.
to one of the poorest places in America,
or if not the poorest,
as a nine-year-old.
Yeah, it was my first experience.
Yeah.
With your brother.
Wow.
Yeah.
No, I used to remember,
and what breaks my heart,
probably the only thing that really breaks my heart
about that experience was,
so we didn't have enough money to make,
you know, international phone calls every week.
And so my parents gave us this tape deck, this Iowa tape deck, and a tape.
And so every month we would sit in front of that tape deck, and my older brother, Jeff and I,
the two of us would just tell them what we did the whole month.
Wow.
And we would send that tape by mail.
And my parents would take that tape and record.
court back on top of it and send it back to us.
Wow.
Could you imagine it for two years?
Wow.
Is that tape still existed of these two kids just describing their first experience with
United States?
Like I remember telling my parents that I joined the swim team and my roommate was really buff.
Every day, we spent a lot of time in the gym.
And so every night, 100 push-ups, 100 sit-ups, every day in the gym.
So I was nine years old.
I was pretty buff.
And I'm pretty fit.
And so I joined the soccer team.
I joined the swim team because if you join the team, they take you to meat.
And then afterwards, you get to go to a nice restaurant.
And that nice restaurant was McDonald's.
And I recorded this thing.
I said, Mom and Dad, we went to the most amazing restaurant today.
This whole place is lit up.
It's like the future.
And the food comes in a box.
And the food is incredible.
The hamburger is incredible.
It was McDonald's.
But anyhow, wouldn't it be amazing?
Oh, my God.
Two years?
Yeah, two years.
Yeah.
What a crazy connection to your parents, too, just sending a tape and them sending you
back, and it's the only way you're communicating for two years?
Yeah.
Wow.
Yeah.
No, my parents are incredible, actually.
They grew up really poor, and when they came to the United States, they had almost no
money.
Probably one of the most impactful memories I have is we,
they came and we were staying in a
apartment complex
and they had
they had just rent back in the
I guess people still do rent rent a bunch of furniture
and
we were messing around
and
we bumped into the coffee table and
we bumped into the coffee table and crushed it
it was made out of particle wood
and we crushed it.
And I just
still remember the look
on my mom's face, you know, because
they didn't have any money and she didn't know how she was
going to pay it back.
But anyhow, that kind of tells you
how hard it was for them to come here.
But they left everything behind
and all they had was their suitcase
and the money they had
in their pocket and they came to
the United States.
How old were they at the time?
They were in their 40s.
Yeah, late 30s.
Pursue the American dream.
This is the American dream.
I'm the first generation of the American dream.
Wow.
Yeah, it's hard not to love this country.
It's hard not to be romantic about this country.
That is a romantic story.
That's an amazing story.
Yeah, and my dad found his job literally in the newspaper, you know, the ads.
And he calls people, got a job.
What did he do?
He was a consulting engineer and a consulting firm, and they helped people build oil refineries, paper mills, and fabs, and that's what he did.
He's really good at factory design, instrumentation engineer.
And so he's brilliant at that.
And so he did that, and my mom worked as a maid, and they found a way to raise us.
Wow
That's an incredible story, Jensen
It really is
All of it
From your childhood
To the perils
of NVIDIA
Almost falling
It's really incredible, man
It's a great story
Yeah
I've lived a great life
You really have
And it's a great story
For other people to hear too
It really is
You don't have to go
to Ivy League schools
To succeed
This country
creates opportunities
It has opportunities for all of us.
You do have to strive.
You have to claw your way here.
Yeah.
But if you put in the work, you can succeed.
Nobody works hard.
There's a lot of luck and a lot of good decision making.
And the good graces of others.
Yes.
That's really important.
Yeah.
You and I spoke about two people who are very dear to me, but the list goes on.
And the people at NVIDIA who have helped me, many friends that are on the board, the decisions, you know, them giving me the opportunity.
Like when we were inventing this new computing approach, I tanked our stock price because we added this thing called Kuta to the chip.
We had this big idea.
We added this thing called Kuta to the chip.
But nobody paid for it, but our cost doubled.
And so we had this graphics chip company, and we invented GPUs.
We invented programmable shaders.
We invented everything modern computer graphics.
We invented real-time ray tracing.
That's why it went from GTX to RTX.
We invented all this stuff, but every time we invented something, the market doesn't know
how to appreciate it, but the cost went weighed up.
And in the case of CUDA that enabled AI, the cost increased a lot.
But we really believed it, you know?
And so if you believe in that future and you don't do anything about it, you're going to
regret it for your life.
And so we always, you know, I always tell the team, do you believe what, do we believe
this or not?
And if you believe it and grounded on first principles, not random, you know, hearsay, and
we believe it, we've got to, we owe it to our soul.
to go pursue it.
If we're the right people to go do it,
if it's really, really hard to do,
it's worth doing, and we believe it.
Let's go pursue it.
Well, we pursued it.
We launched the product.
Nobody knew.
It was exactly like when I launched DGX-1
and the entire audience was like complete silence.
When I launched Kuta, the audience was complete silence.
No customer wanted it.
Nobody asked for it.
Nobody understood it.
Envidio was a public company.
What year was this?
This is a, let's see, 2006, 20 years ago, 2005.
Wow.
Our stock prices went, poof.
I think our valuation went down to like two or three billion dollars.
From?
From about 12 or something like that.
I crushed it in a very bad way.
What is it now, though?
Yeah, it's higher.
Very humble of you.
It's higher, but it changed the world.
Yeah.
That invention changed the world.
It's an incredible story, Johnson.
It really is.
Thank you.
Like your story, it's incredible.
My story's not as incredible.
My story's more weird.
You know, it's much more fortuitous and weird.
Okay, what are the three milestones that most important milestones that led to here?
That's a good question.
What was step one?
I think step one was seeing other people do it.
Step one was in the initial days of podcasting.
Like in 2009, when I started podcasting had only been around for a couple of years.
The first was Adam Curry, my good friend, who was the podfather.
He invented podcasting.
And then, you know, I remember Adam Carolla had a show because he had a radio show.
His radio show got canceled.
And so he decided to just do the same show but do it on the internet.
And that was pretty revolutionary.
Nobody was doing that.
And then there was the experience that I had had doing different morning radio shows like Opie and Anthony in particular because it was fun.
And we would just get together with a bunch of comedians.
You know, I'd be on the show with like three or four other guys that I knew, and it was always just looked forward to it.
It was just such a good time.
And I said, God, I miss doing that.
It's so fun to do that.
I wish I could do something like that.
And then I saw Tom Green set up.
Tom Green had a setup in his house, and he essentially turned his entire house into a television studio.
And he did an internet show from his living room.
He had servers in his house and cables everywhere.
He had to step over cables.
This is like 2007.
I'm like, Tom, this is nuts.
Like, this is, and I'm like, you've got to figure out a way to make money from this.
I wish everybody in the internet could see your setup.
It's nuts.
I just want to let you guys know that.
It's not just this.
So that was the beginning of it.
It was just seeing other people do it and then saying, all right, let's just try it.
And then so the beginning days, we just did it on a laptop, had a laptop with a webcam and just messed around, had a bunch of comedians come in, and we were just talk and joke around.
And I did it like once a week.
and then I started doing it twice a week
and then all of a sudden I was doing it for a year
and then I was doing it for two years
then it's like oh it's starting to get a lot of viewers
and a lot of listeners
you know and then I just kept doing it
it's all it is I just kept doing it
because I enjoyed doing it
was there any setback
no no there's never really a setback
really no it must have been
or you saw the same kind of story you're just resilient
or you're just tough
no no no no it wasn't tough or hard
It was just interesting.
So I just, it, the whole.
You were never once punched in a face.
No, not in the show.
No, not really.
Not doing the show.
You never did something that, that big blowback.
Nope.
Not really.
No, it all just kept growing.
It kept growing.
And the thing stayed the same from the beginning to now.
And the thing is, I enjoy talking to people.
I've always enjoyed talking to interesting people.
I could even tell just when we walked in, the way you interacted with everybody.
just me. Yeah, that's cool. People are cool. Yeah, that's cool. You know, it's an amazing gift to be
able to have so many conversations with so many interesting people because it changes the way
you see the world because you see the world through so many different people's eyes. And you have
so many different people have different perspectives and different opinions and different philosophies
and different life stories. And, you know, it's an incredibly enriching and
educating experience having so many conversations with so many amazing people and that's all I started
doing and that's all I do now even now when I book the show I do it on my phone and I basically
go through this giant list of emails of all the people that want to be on the show or the
request to be on the show and then a factor in another list that I have of people that I would like
to get on the show that I'm interested in and I just map it out and that's
That's it.
And I go, ooh, I'd like to talk to him.
If it wasn't because of President Trump, I wouldn't have been bumped up on that list.
No, I wanted to talk to you already.
I just think, you know, what you're doing is very fascinating.
I mean, how would I not want to talk to you?
And then today, it proved to be absolutely the right decision.
Well, you know, listen, it's strange to be an immigrant one day going to Oneida Baptist Institute with the students that were there.
and then here
Nvidia's
one of the most consequential companies
in the history of companies
is a crazy
story. It has to be strange for you. That journey is
and it's very humbling and
I'm very grateful. It's pretty amazing
surrounded by amazing people. You're very
fortunate and you've also, you seem very happy
and you seem like you're 100% on the right path in this life
you know? You know, everybody says
you must love your job. Not every day. That's not, that's part of the beauty of everything.
Yeah. Is that there's ups and downs. That's right. It's never just like this giant dopamine high.
We leave, we leave this impression. Here's an impression I don't think is healthy. We, we,
um, people who are successful leave the impression often that, that our job gives us great joy. I think largely it does.
that our jobs were passionate of our work
and that passion relates to
it's just so much fun
I think it largely is
but it it distracts from
in fact a lot of success comes from
really really hard work
there's long periods of
suffering and
loneliness and
uncertainty and fear and embarrassment and humiliation all of the feelings that we most not love
that creating something from the ground up and and elin will tell you something similar
very difficult to invent something new yeah and people people don't believe you all the
time you're humiliated often disbelieved most of the time
And so people forget that part of success.
And I don't think it's healthy.
I think it's good that we pass that forward and let people know that it's just part of the journey.
Yes.
And suffering is part of the journey.
You will appreciate it so much, these horrible feelings that you have when things are not going so well, you will appreciate it so much more when they do go well.
Deep grateful.
Yeah.
Yeah.
Deep pride.
Incredible pride.
incredible, incredible gratefulness and surely incredible memories.
Absolutely.
Jensen, thank you so much for being here.
This was really fun.
I've really enjoyed it, and your story is just absolutely incredible and very inspirational.
And, you know, I think it really is the American dream.
It is the American dream.
It really is.
Thank you so much.
Thank you, Jeff.
All right.
Bye, everybody.
I don't know.
