The Joe Rogan Experience - #521 - Lewis, from Unbox Therapy

Episode Date: July 15, 2014

Unbox Therapy is a YouTube channel "where products get naked." Lewis does in-depth reviews of new tech products releasing to the consumer market. http://www.youtube.com/unboxtherapy ...

Transcript
Discussion (0)
Starting point is 00:00:00 Joe Rogan Podcast, check it out! The Joe Rogan Experience. Train by day, Joe Rogan Podcast by night! All day! Lewis, a lot of people don't want to think you're on speed when you're on coffee, but you're lying to yourself, ladies and gentlemen. You're on a mild form of speed. That's a good point.
Starting point is 00:00:16 Drugs are everywhere. Like Dr. Carl Hart said, you don't want a drug-free America. That's what he said. That's an unproductive America right there. Take coffee away from people. They're not working anymore. It's amazing, isn't it? Remember when you were young and there was no
Starting point is 00:00:31 Starbucks? They didn't exist? There's zero something like that waiting for us out there? There's zero new thing that's going to just... That's a good question. Some substance? I don't know. Because coffee was there forever. Marijuana? Yeah, that's probably it. Isn't that what's happening in Colorado? You know? That's a good question. Some substance? I don't know. Because coffee was there forever, right? Marijuana?
Starting point is 00:00:46 Before, yeah. That's probably it. It's cafes. Isn't that what's happening in Colorado? Oh, yeah. It's happening like crazy. Right. Colorado's going off.
Starting point is 00:00:55 Washington State's going off now, too, because now they just started selling it. So now the same ripple effect, the same effect that's happening in Colorado, which is they're making way more money than they even planned. Right. They had an idea of how much money they would make, and they're making way more money than they even planned. They had an idea of how much money they would make, and they're making way more, way more now. I mean, well, that's something that's been tied up for too long, and I think it makes a lot of sense. Fascinating. What a strange world we live in.
Starting point is 00:01:16 You know? I mean, now they have, have you seen the pot coin? It is a digital currency based on marijuana. Oh, my. Inevitable. Mm-hmm. You're going to be able to buy marijuana with a digital currency based on marijuana. Oh my god. Inevitable. You're going to be able to buy marijuana with this digital currency. I think you need your own currency next. Nope. That's when the government comes after you.
Starting point is 00:01:33 You got to stay low, dude. J-R-E coin. You got to stay free and unambitious. That's true. I agree. No running for office. No trying to affect policy. Nothing crazy. But maybe coins can become that seriously like where communities online could have a coin almost as a reward system for the best participants within that community well i think ultimately we will have digital currency across
Starting point is 00:01:58 the board for a variety of different things and it could be really easy for communities whether it's online communities or in towns to set up their own money Because I remember there was a town and man, I want to say like North Carolina but there was a town that was in the news a while back where They had decided to make their own digital not digital currency But local currency and it was being talked about in the news and it was like everybody sort of agreed to what things would be worth and they would all have their own you know way of trading goods and selling things and
Starting point is 00:02:32 passing it back and forth through each other I think that yeah that like as an online thing that could be everywhere yeah it is the decentralization of the power you know why should some person in Missouri be concerned with what guys on Wall Street are doing, you know? Yeah, like what, why is that affecting you? Why are you allowing it to affect you? I guess. Does it have to be all international like this? I don't know, there's smarter people than me that probably have something to say about that. But when the bailout happened, right, that was the conversation.
Starting point is 00:03:05 It was, you know, dudes in suits taking money away from dudes in plaid shirts do you know who michael schirmer is no uh was he a famous skeptic was he on the podcast no okay he's a famous skeptic okay he wrote this very strange article for scientific america that's been chewed apart. And it's interesting because it's like his idea of, if you like Google Michael Shermer, Scientific America, he apparently writes an article there. And he's got this myth of income inequality is like the title of the article. And look, this is how I know your ideas about finance are dumb.
Starting point is 00:03:48 If I think they're dumb. This is how I know. Because I'm clearly dumb. That's the litmus test right there. So if I read your dumb shit and I'm like, yo, this is some dumb shit, that's when you know that your shit is off. It's really strange. It's a weird analysis of the situation and the idea that, here's like one quote, almost all of our studies participants, the authors conclude, grossly underestimated Americans' average household incomes and overestimated the level of income inequality.
Starting point is 00:04:21 of income inequality. So both income inequality and social mobility, though not as ideal as we would like them to be in the land of equal opportunity, are not as large and immobile as most of us perceive them. He's getting destroyed in the comments. Yeah, whenever I see something like that, I always wonder if it's the audience dictating the message or the message being authentic.
Starting point is 00:04:43 Because I always wonder, who are the people reading this magazine? They're probably fairly well off, right? Scientific American. Scientific American or whatever. So isn't it easier to reinforce what they want to hear than it is to stir something up? I don't know, but when I read this, when I read something that's so goofy like this,
Starting point is 00:05:00 this is obviously like a libertarian slant. There's a lot of people obviously like a libertarian slant you know there's a lot of people that they they they lean libertarian and libertarian almost has like a bit of a conservative context to it or a conservative bend to it because it's a lot of that things are not as bad as everyone's perceiving pull yourself up by your bootstraps the ability to you know to have more freedom will equal more you you know to have more freedom will equal more you know less regulation and more freedom will equal more prosperity it's almost it's an ideology you know it's an ideology as much as being a conservative is as much as being
Starting point is 00:05:37 a liberal is like sometimes people they get on that one team and then they just sort of adopt the ideas and the inclinations of that team so this seems like what he's doing and this is again coming from a moron this seems like very libertarian in its slant and it just whenever someone does something like this it makes me question like all the things that they think about like you're supposed to be a guy who points out logical fallacies he's involved in critical thinking objective, and you say something like this, this is like, no, there's crazy inequality in this country. I mean, to deny that is insane.
Starting point is 00:06:13 That's exactly what I was going to say, is I think the separation between rich and poor is such an obvious thing. Yeah. I mean, how can you dispute? I watched, I can't remember the name of the documentary right now, but it followed a couple of people, Silicon Valley type entrepreneurs, and tracked their incomes relative to those of individuals within the company and the sort of ratio angle that I'm looking at it from, the whole intent, more often than not, is to build efficiencies into your process. So if you're Amazon, for example, figure out a way to run your warehouse without people. Figure out a way to have robots to automate all of it, right? Because essentially your bottom line is affected by how much you can automate.
Starting point is 00:07:04 Like the automakers, for example, get robots in there. Their technology appears to push in this direction of eliminating humans from the equation where it becomes tougher to pinpoint where the actual value is being added in the product that you're receiving. So it's not like Amazon warehouses don't have humans in them. They do, and they're creating jobs, and they can go around and say we open a new warehouse so we hired 200 people or whatever it might be but once upon a time without the automation how many people would that have been yeah and what is gonna happen when they I mean are they really testing drones for delivery that's not bullshit that's not bullshit I mean it's not I think it's
Starting point is 00:07:42 not nearly as close as the video makes it seem. But just the idea that they're testing it. The idea. That it's not, look, it's going to happen. It's like when they first made those photographs where you put the hood on and you stood up there and ka-chunk, you know. Oh. They had that thing. Was it like 1850 or something like that?
Starting point is 00:07:59 Something like that, yeah. The time between that and having it in your pocket was inevitable. Definitely. All those ideas are out there. Someone just has to uncover them. Definitely. So once we have drones that there are testing that are delivering products, it's a matter of time before the skies are filled with robot delivery trucks that are landing places and dropping off TVs. Definitely.
Starting point is 00:08:23 trucks that are landing places and dropping off TVs. Definitely. I think the last time we were here, we were talking about self-driving cars and how in an airplane, it's okay for that process to be automated, but in cars, we freak out about it. Yeah. I think it's the same thing with drones. People are afraid of what they don't know, afraid of the unknown. But maybe drones are a little bit further out, but what's happening right now is also
Starting point is 00:08:43 interesting and exciting, and it's kind of flying under the radar in the sense that you have Amazon Prime, you have Amazon Fresh, you have all these ways of getting things that you need without necessarily the same ecosystem, the same chain that you once would have had where you had a delivery man brings it to a store, and then the person in the puts it on the shelf and then you have to go to the store to buy it and you have to go through a cashier instead of an automated checkout just a number of human beings involved in that process used to be a lot more so everybody in that value chain could take a little piece for themselves but in this amazon universe it's all about eliminating those cogs and and just doing A to B. So yeah, a drone is maybe the end game, but even right now, there's a huge impact to that form of consumption. Yeah. It's so strange to watch the climate shift and change. And it's so strange to watch just online shopping. I remember I did some online shopping a year ago. I mean mean not a year ago a while ago rather and um i forget what it was that i bought but somebody said where'd you get that i
Starting point is 00:09:49 said i got it online and he was like oh man i wouldn't buy anything online put your credit card out there how long ago is that long time ago okay yeah i mean i don't i was on when when online shopping first existed i was buying things yeah i was just like, this is so crazy. So cool. You could find something online, then it shows up in your... I think that now it's almost more common to shop online than it is to not shop online. Yeah. I mean... I don't know. My mom still says I would never put my credit card on there.
Starting point is 00:10:19 And my mom's not super old, but I think that we just do it, so we think everyone does it. And it depends on the item as well. Let's find out. Let's take a guess. What percentage of Americans shop online? I'd say 60%. Oh, that actually do it at all? Yeah. Frequently. Frequently, I'd say 50-60%.
Starting point is 00:10:39 What's frequently done? Once a week. First of all, if you type in... Once a month. If you type in what percentage of Americans, the first question is, are gay? What does that tell you about people using Google search? What percentage of Americans are gay is first? What percentage are Christian is second? To be honest with you, though, is that really that strange if you think about it? Yes.
Starting point is 00:11:01 Do you have the answer to that question? The gay part? Yeah. All of them. How close would we actually be? Everyone's gay. Just need enough time alone. 80%.
Starting point is 00:11:09 Yeah, everyone's gay. You just need enough time in prison. I'm just curious what that top... So the search is a common search. I'm just curious what the top result actually is. No, for Wikipedia? What do you think based on your own findings? Like the people...
Starting point is 00:11:23 All of America? See, I don't have enough experience with all of America. Well, just humans. Canada. You guys are America North. Let's be honest. No, no, no. I know, but I'm saying I'm talking more about urban areas versus rural areas.
Starting point is 00:11:35 Rural areas, they're all gay. All those farmers are gay as fuck. They might not even know it. See, that's what I'm talking about. I have city experience. I don't have any country experience. Do you think it's different? I do.
Starting point is 00:11:46 I think they hide it more. In fact, I think the city-country thing is more defining than, say, the city you come from. People say, oh, somebody from Chicago is like this and somebody from New York is like that. In fact, I've been in marketing meetings where they have specific terms for those urban type of people. You're talking about black folk? No, no, no. Don't get crazy, Canadian. No, no, no, no, no, no. Don't get crazy, Canadian. No, no, no, not urban like that.
Starting point is 00:12:07 You can't say urban. I mean the life experience of a person who lives in a high-rise versus the type of person who has a few acres. Right, right, right. It's a totally different life experience, and therefore the culture that you participate in is going to be a little bit different. So when people say to me, for example,
Starting point is 00:12:24 oh, you're Canadian, you've been to Toronto a lot, so you know, it's roughly the same kind of idea. But when you ask me like a question like that, statistically, I would say Toronto is probably more like New York than New York is like Kansas City. Right. You know what I'm saying? Yeah, I agree with you on that. Except folks, well, the big difference between Canadians and Americans is how nice everybody is. There's way more nice people for whatever reason, even in urban centers in Canada. Yeah, I know, I know. I notice people say excuse me and sorry a lot more. Excuse me, sorry, pardon me.
Starting point is 00:12:59 How you doing? Smiling. It's just a friendlier place. I feel like it's probably because you don't have this background of conquerors. You know, it's a different. It's just a friendlier place. I feel like it's probably because you don't have this background of conquerors. It could be. It's a different kind of mentality that's set up the country. Yeah. Whereas America is...
Starting point is 00:13:14 It's definitely a different culture. For sure. Definitely. But close. Oh, yeah. It's like a little bit twisted, sort of. And again, it varies depending on where you are. But one of the things that comes up more than anything is guns. The difference in the perception of guns, crime, et cetera. That conversation always comes up when I'm talking to people from America asking me what the difference is.
Starting point is 00:13:40 And famously, that Michael Moore documentary. What the hell? Which one was it it's one of his first ones yeah yeah but Bowling for Columbine was it Bowling for Columbine yeah where he what he's from Michigan and he went over the border to Windsor from Detroit and I don't know he had some statistics in there and people weren't locking their doors in Windsor and I don't know he a lot of people thought that that was i thought it was horseshit too but he was trying to draw some kind of conclusion there that even though we're culturally identical we don't shoot each other which obviously is not true but some of the
Starting point is 00:14:13 statistics coming out of chicago right now are crazy as far as the amount of people that are dying yeah due to gang warfare etc like there's nothing like that at all. So I don't know. Nothing like that in Canada. No, no. I think Toronto, I don't want to say a number because I don't know, but murder figures, I mean it's one of the safest. You should thank Rob Ford. He's kept you guys safe by doing all your crack. That's what he does.
Starting point is 00:14:37 Keeping it off the street. It's a strategy. Hanging out with the thugs. Yeah, he's trying to calm everybody down towards overweight white people. Is that The Prince, that book about, I I don't remember but a king needs to be down with the people mm-hmm you see the minute he gets up on his high horse up on a hill somewhere too good for crack he can't relate anymore that's what I'm saying free Rob Ford that's what I say I think he's running again he's running
Starting point is 00:15:01 against a porn star actually perfect yeah the world's running again. He's running against a porn star, actually. Perfect. The world's going to end. Yep. It's fucking the aliens are going to land whenever either one of them wins. See, I think that is the perfect- Nicky Benz. That's the perfect kind of way to look at politics is that if these people can be there and nothing actually happens, there's no actual effect of it, for me, it exposes politics as a whole.
Starting point is 00:15:22 Well, politics, given the state of our culture, I think the most intelligent, most capable people don't want that job. No, no. They decide, no, I'll just get some puppet in place to do my bidding and pay them off. It's obviously not that planned out. It's like one guy is pulling strings. Of course, of course. But most people don't want a job that doesn't pay that well. It's going to take a shitload of your time, and everyone's going to hate you no matter what you do.
Starting point is 00:15:50 Yeah, what? Who wants that job that's smart? Not me. That's the problem. Not me. We have real issues. All right. It's saying actually that America's, there's several different articles about shopping
Starting point is 00:16:00 online, what the numbers were, but it's overtaking stores, it's saying now. Yeah. 40%-47% of consumers said the internet would be their favorite shopping destination. Wow. Yeah. Here's in 2013. It says more than 80% of the online population has used the internet to purchase something. So at least once.
Starting point is 00:16:22 And that's only people that have used the internet. So that, of all, I'd probably say it would be a lot lower. I'd probably say like 60%. Globally? Yeah, there's some people who don't have access. How many people shop on their phone? What would you say there? Oh, that's growing rapidly.
Starting point is 00:16:36 I know that for a fact. I don't know the number. Seven out of 10 smartphone owners will use their smartphone for holiday shopping. Wow. Finding store locations, and checking and comparing prices being the top two uses, with 45% of the consumers saying they use social media to assist them with their holiday shopping. Fascinating. I think social media is a huge, huge, huge factor in buying electronics.
Starting point is 00:17:05 Huge. I mean, we were talking to your friend Marcus. Marquez. Marquez, who also has videos online. Right. Great, really in-detail videos about cell phones especially. He's helped me a lot. I've really enjoyed his videos.
Starting point is 00:17:20 I was talking to him about it. I was like, there's never been a thing like this before. No. And they actually, we were involved in some report recently it was some university report I'm not remembering the name but they did some tallying to figure out how many people watch videos like that prior to making a purchasing decision the percentage in in our world in the tech space it's huge the numbers were staggering and so this is really awkward thing going on right now where the influencers are becoming the retailers in a way. Wow.
Starting point is 00:17:52 We're taking on that role where it used to be a guy in a blue shirt at a Best Buy who could give a shit about the job. Right. Who you kind of had to deal with whatever information he had. You didn't have a choice. with whatever information he had, you didn't have a choice. And now it's like, why would we, it's not very,
Starting point is 00:18:09 it's not the best use of resources to take a bunch of unsophisticated individuals with a part-time job and put them in that role, which is essentially a fairly sophisticated role. It's keeping up with all this shit, which is crazy. So let's take one guy, give him video as a platform
Starting point is 00:18:23 and then allow for him to reach millions. It's also the difference between someone taking on that role as a job and someone who's extremely passionate about electronics. Completely agree with that. For a guy like you, you would probably, no matter what your job is, you would still be passionate about electronics. 100%. I'd still be having the exact same conversations. Sometimes I feel like I might even be more passionate because I wouldn't be jaded by the whole thing. You know what I mean? Like, I think in a weird way that might happen. But, you know,
Starting point is 00:18:53 there's definitely this change happening right now where social media is allowing for individuals who you don't know in your personal life to take on the role where that used to be for somebody connected to you, you know, immediately connected to you. Now, the word of mouth marketing, which was the most powerful, is still the most powerful, is transitioning from word of mouth in real life, real words, to social media words. Because even though you might be unreachable to people in real life, you're not because of social media so so joe rogan is an influencer i'm an influencer marquez is an influencer and all of a sudden you're managing this social group of a million friends essentially that's the
Starting point is 00:19:36 way they look at it yeah you know you you're building that connection you have this two-way communication you're producing hundreds of videos right you're pumping out hundreds of tweets it's a you take on a different role and you're super responsible in a way like say if you choose a certain phone it turns out to be a piece of shit oh for sure a massive burden on you that would destroy to be unjustly like there was no way would be worth it because it would kind of like stain you forever yeah like your people's perceptions of your judgment. And most importantly, if you grew up invested in this like I did, just wanting to get my hands on the next thing, if you're actually excited, it's super hard to fake it. You know what I mean?
Starting point is 00:20:19 To fake it one way or the other way. There's something about the format the third party format like brands they'll put out their own videos they'll put out a feature video on their product nobody wants that nobody wants your super polished version of the way you want the thing to be interpreted yeah uh in conversations i've had it's like i'm i'm playing the like unboxing videos in general i'm playing the role of you. That's why traditionally they were shot point of view. Point of view because it's your head.
Starting point is 00:20:49 You're about to go experience this. And when I was playing around with the Google Cardboard VR, I was like, oh, shit. Can you imagine this idea being expanded on of consumption through someone else? Having experiences that would be unavailable to you through someone else experience having experiences that would be unavailable to you through someone else's perspective because oftentimes i'm playing with items that people don't have the money to buy not at least not immediately they may be thinking about it or they may just be watching it for entertainment there's all kinds of different viewers but i can imagine being a kid really wanting something and the closest i could get to it was that experience
Starting point is 00:21:23 of getting it opening it etc and imagining that perspective of as being mine you know well the unboxing videos are always very cool because you know you get to you get a real sense of the product like from from the purchase to your hands to discovering it whereas like other times you like you the guy already has it out it's already fully charged she's he knows how to work it so Whereas like other times, you're like, the guy already has it out. It's already fully charged. He knows how to work it. So he's swiping back and forth and showing you all the things.
Starting point is 00:21:49 But you would never be able to talk a producer of a television show into letting you film 20 minutes on a fucking new LG phone. They would go, no one's going to watch that. You know, I've heard of,
Starting point is 00:22:01 I think maybe it was Virgin. Somebody put some tech videos in the airplanes, which were kind of extended in length. I don't know. People would definitely watch them. The world is changing, you know? It's totally changing. Those producers that are in that business, in that world, maybe they couldn't understand it. But the audience and the numbers, they don't lie.
Starting point is 00:22:22 Well, the content delivery device of television. Terrible. It's going to be on at 8 o'clock, it's going to go from 8 to 9, and that's when you've got to be there or DVR it. I love this conversation. I feel like it's not us who need to be adapting to them. It's them that need to be adapting to us. Well, there's no need.
Starting point is 00:22:38 As technology has started to change what online video is, and now you have like Netflix documentaries and television shows and comedy specials what what is the difference between something that's on Netflix and something that's on television it's it seems the same thing to me and that's it's becoming more and more prominent and it's going to get to a point where it's going to eclipse it because they don't have the limitations of you have to watch it this time it's only on then you got to sit through commercials all the silly limitation you're dealing with a
Starting point is 00:23:07 more sophisticated delivery system and in the past sophisticated evolutions of systems are never held back you can't stop them you can try but you where's blockbuster yeah they fucked up there was a bunch of dudes sitting around a table like this with gray hair saying people like to go and rent a movie. You know, it's an outing. That's what they like to do. They do do it. And then the wife gets to pick.
Starting point is 00:23:29 That's right. That's right. Tuesday and the husband gets to pick on Wednesday. Tonight's my night. They like the classics for seven-day rentals and late fees. Do you remember late fees? Yeah. Can you believe that we put up with that shit?
Starting point is 00:23:42 I'll do you one better. How about rewind fees? Whoa. Now, I can't go with you you there i can't get that far back remember the rewind fees yeah that was bullshit that was so you don't rewind and they're charging you money charge you money if you didn't rewind did you rewind the video you're like uh i think i did and then they look at it no you didn't like who's considering user experience there like how about some customer service well you know my friend figured out that most of the time the people that work at blockbuster are way too dumb to know whether it's fully watched or fully rewound they would like look at it so what he would do is just fast forward it to the very end and then say it's look it's totally
Starting point is 00:24:20 rewound they would go oh okay because they didn't know if it was rewound. Which side it was on. They didn't, couldn't, this one? That one? Does it go like that? Or is it like this? Like, where's, what's the start? Does it go clockwise? Does it go, okay.
Starting point is 00:24:35 Getting back to that conversation about the internet as a delivery method, there's this thing happening now where online content creators with really large audiences are getting approached by traditional media. They are wanting to bring them over into that world to try and generate some interest in traditional media to an audience that generally isn't interested in that content. And there's problems occurring where those people aren't translating and vice versa or they're trying to mold them into something else.
Starting point is 00:25:04 There's a lot of really big content creators that have branched out in that way and there's some sort of feeling like once you've got once you're on tv you've made it you know which is still appealing to a lot of people but not not at all for me because when i see like like i said before a more sophisticated delivery system i want for, we've won when we've convinced them that when we've convinced them to come work with us, not the other way around, you know, and, and I feel like there's a lot of people, there's a lot of people that are undermining how cool all of this is by taking their services and saying, and saying, I'm gonna, I'm not gonna upload on my channel as much anymore, because I have a show on this channel or because I'm working with this brand
Starting point is 00:25:48 or because I'm in commercials now or whatever it is. And that's a real thing that's happening with big YouTube stars. That's fascinating. So big YouTube stars are getting lured into the dark side. That's right. They're getting pulled over. Come with us. That's right.
Starting point is 00:26:00 We'll control the content, but we'll pay you. That's right. We'll give you a paycheck. Steady, steady money. That's right. Gold'll give you a pay-to-do. Steady, steady money. Gold coins from the bottom of the mountain. Come with us. That is a real thing because their whole business is based around control. They have to control the assets.
Starting point is 00:26:16 Like record deals. Think about record deals. Music companies. Yeah. All that shit got overhauled. Well, I heard there's, I don't know what podcast company it is But one of the podcast networks got sold got sold to some radio conglomerate or some shit like that Remember when that happened I was like wow, that's weird. Then why would they want to buy a podcast never noticed? It didn't they get bought by like Warner Brothers or some kind of form of Warner Brothers
Starting point is 00:26:41 I don't know find out what the actual well who cares, who cares? Let him do whatever he wants to do. I've had offers to buy my channel. Really? Look at you. You said that with pursed lips. That's right. You said that in very serious tones. That's right. Yeah, well, hey, it's worth a lot of money. A lot of people are checking it out. We could just change the way you look at things, Lewis. You're just
Starting point is 00:27:00 a little too critical. Like, why are you so mean when it comes to certain devices that could generate millions of dollars? If you just flavored your things... I just can't imagine that life being that person, though. Really, just a shell, you know? Well, it's also...
Starting point is 00:27:14 It's completely contrary to what you're passionate about. What you're passionate about is innovation. What you're passionate about is the consumer experience. Like, I was kind of really interested in the last conversation that we had. You were talking about the consumer experience. I was kind of really interested in the last conversation that we had. You were talking about the user experience, the UE,
Starting point is 00:27:30 which I had never really thought of as a concept. But it's not just a user interface, but it's the experience. How does it make you feel? Start to finish. The beveled edges, the polished glass. The materials, the box that it comes in. Yeah, what is all that about? And that's something that you only would sort of get if you were truly passionate about this.
Starting point is 00:27:49 Look at Apple. I mean, they're trying to control the experience start to finish from the retail perspective. There's a difference between walking into an Apple store and a Verizon store. Yeah, the Apple, they got it nailed. They do have that nailed. Everything looks Apple-y. You go into the Apple store, it's totally Apple-y. I feel like we shouldn't go off on Apple talk again
Starting point is 00:28:07 because people get upset. They can suck it. The reality is that they make the best laptops. They make the best desktops. They make the best phones. They just do. The Android phones, the best thing about the Android phones is that they're open, is that anybody could
Starting point is 00:28:23 make things for them, is that the screens are bigger, that you know there's a lot you could watch flash on them there's a lot of really positives when it comes to android phones but when it comes to like who has made an android phone that can fuck with an iphone the closest is like that htc m8 and i've had that it's it's good you know camera HTC One. Yeah, it's good. Actually, me and Marques, we did an inadvertent camera test out the window of our hotel. We check in. He's three floors above me. So I'm 12. He's 15.
Starting point is 00:28:54 We both snapped the exact same photo unknowingly. I use a 5S. He uses the M8, right? And we both post to Instagram within seconds of each other. I see mine go live, right underneath I see his. And you should check out. I'll show you the results. I've seen a bunch of the results from videos
Starting point is 00:29:12 like Marcus's. I'll show you the results. It's obvious. The iPhones have a better camera. It's a slicker design. There's a lot of great things to it. But damn, the Android's fucking close. It's getting really close check this out
Starting point is 00:29:26 just scroll down to the next one that's the iPhone 5S on the top we essentially took the same and scroll down oh my god and that's the M8 oh my god that's incredibly different
Starting point is 00:29:37 look at all the details yeah but it's not at the same time because the sun is different no no dude come on really that's within seconds of one another. That's insane.
Starting point is 00:29:46 Look at the detail. How come yours, like, look at, you see your sun, it doesn't show any, like, what is that? The blast? The flare. Flare. But look at his flare. Yeah, and look at, the interesting part for me
Starting point is 00:29:58 is if you scroll down a little more and you look in the shadow portion, there's no detail in the M8's shadows. It's terrible. It looks like shit. You go up to mine, look at the detail portion, there's no detail in the M8's shadows. It's terrible. It looks like shit. You go up to mine, look at the detail where the cars are parked and that building in the forefront. Yeah.
Starting point is 00:30:11 It's fascinating that you guys did that accidentally. And then, yeah, because it just goes to show you the mindset. We both saw the cool shot. We're like, I'm going to take this shot. And the difference in the output. Yeah. See, this sort of the context of the user experience like the passionate you know person who's into electronics that can't you can't fake
Starting point is 00:30:35 that you can you know it is that's why it's so hard there are so many users or guys like us that really really like the interface on stock Android like we talked last time, I have a Nexus with me as well pretty much all the time. But it's so hard to ditch the iPhone because when you want to make a photo, when you want to communicate through photography, there's just no other way right now. And it's not – that Sony one that takes very high – the one that has the extra big flat lens. Yeah, the Nokia one. The Nokia? Yeah. That's what it is. Yeah. Is there a Sony that has that as big fat lens? Right, the Nokia one. The Nokia? Yeah. That's what it is.
Starting point is 00:31:06 Yeah. Is there a Sony that has that as well? The Sonys have some great cameras too. The Sony's a waterproof one, right? They have a waterproof one.
Starting point is 00:31:12 A totally waterproof phone. Definitely. Why is this not waterproof? That's a good question. That's stupid. Back when, back then, like when the,
Starting point is 00:31:21 this really hasn't, the body hasn't changed much since the 5. Right. Back then, it really wasn't a thing. People weren't making it. It's relatively recent.
Starting point is 00:31:28 Samsung's is IP rated for dust and water. So is, I don't know if HTC's is, but definitely Sony's is. It's a relatively new thing that that's happening. They can go a meter underwater for 10 minutes. Hey, the next one might be. The next one might be. But for them them that's not a huge priority it just doesn't seem like a huge problem but it gets everybody gets their phone
Starting point is 00:31:50 ruined by pouring a drink on it like that's the number one reason phones get ruined i would say i would say cracked screens toilet i would say cracked screens are probably higher than water but they're both high speaking of cracked screens crack screens, right? Doesn't everybody get a cracked screen? I've never had one, but I've had to move a turd to get my phone out of the toilet. Did you kill the phone, or did the phone survive? No, the phone survived. How long was it in there?
Starting point is 00:32:15 Did you push it away? Your thumbnail? It literally, like, I got up, and then it fell in the toilet, and I was like, ah! Put my hand through the turd, grabbed it, pulled it out, and then just dried it off
Starting point is 00:32:27 he probably didn't even wash his hands as fuck no I did the shaky thing and the hair dryer oh really what you should do if that happens is 24 hours in a bag of rice it'll pull away all the moisture what I usually end up just doing is then having something
Starting point is 00:32:44 stop working and then take it to the Apple or call the Apple store, and they will send you one with that. Apple's great with that. Here's the weird thing, though. They put, or at least they used to. I don't know anymore. I used to do some repairs on these things, crack them open, and get crazy like that.
Starting point is 00:32:58 But they used to put little litmus paper in there that would show. It got wet. It would turn red. It used to be in the headphone jack. I don't know. They probably are still doing it. They still do it. But if you call, there's no way for them to check it.
Starting point is 00:33:11 Well, here's a question. Say if you drop something in the toilet, you drop a phone in the toilet, should you shut it off and throw it in the bag of rice? Or should you leave it on? Oftentimes it turns itself off. But yeah, if it's still on, turn it off. Quickly, shut it off. So shut it off, throw it in the bag of rice, what I usually do is just suck the water out of it
Starting point is 00:33:29 Oh, oh, but but you need it, but but I wasn't gonna do it with the poop ones, right? It's gross cuz when you suck it off if you look at your iPhone like there's the top part where the this this where your ear Usually goes but there's water that's in there, so you suck that, and you're pretty much sucking earwax. It's gross. I never thought of sucking on my phone ever. Deep into that. I go really hard.
Starting point is 00:33:56 How many times have you done this? Probably five times. So where's your phone? Wait a minute. Where's your ear going that you're getting earwax on that area? If you look, there's a little getting ear wax on that area If you look There's like a little grill That's right there
Starting point is 00:34:07 And if you look really close You can actually see there's shit in there I was thinking about the jack itself I know But yeah you have to suck all of them There's the bottom one that you suck And you suck the power Does that work?
Starting point is 00:34:18 Can you really suck the water out? Will it really help? That's what I've always done You mean Getting water away from it Is gonna be a positive thing, but. He's not like a guy on the phone. Customer service here.
Starting point is 00:34:32 Dude, listen, I've been sucking on my phone. Is that cool? I'm just saying it in the most polite way possible. I wouldn't recommend it, no. Here's the answer to our other question. 1.7% of American adults identify as gay or lesbian 1.7 see I had heard 10% That's the gays. They just want you to think that everyone's gay. Yeah, goddamn tough stat to get though
Starting point is 00:34:56 Who's taking that? Yeah good question. It's a really good question Cuz what percentage of gays are in the closet versus out that's a good question I would wonder what do you think again impossible stat to get I would say 50 50 yeah just take 20 friends that you know and then think alright how many of those 20 people are gay how many people are those do you think are in the closet how many just like right tastes we all know a few people that are in the closet. Yeah. Everybody does. In public figures, too. It's really sad. It's sad when someone's in the closet.
Starting point is 00:35:33 When you've got a guy who's a friend like Justin Martindale who's out and happy and silly about it, and nobody judges him. It's no different than judging someone who likes to drive a certain kind of car. Why do you give a fuck? It's a weird... Is it more the individual, though?
Starting point is 00:35:54 Is it possible that somebody's experience is exactly the way they want it without coming out? Could it be that there's too much pressure to come out, too? Sure. There's a lot of factors. I think it all depends entirely on your environment, your family, your religious background, where you grew up. If you grew up in San Francisco, it's probably pretty easy to be gay. If you grew up in Kentucky, it's probably pretty hard to come out. You're in a fucking deer stand with a bunch of buddies.
Starting point is 00:36:22 You go, hey, man, some shit I've been meaning to get off my chest. You know? You're all listening to Garth Brooks songs and shit, and, like, one of you just happens to be gay. Like, that guy's fucked, man. Yeah, he leaves the community at that point. That's weird. You know, if we had a situation where one of our comedian friends
Starting point is 00:36:40 came out as gay out of nowhere, like, say if Ari just decided to tell us, you know what, guys? I'm going to fight this, but I'm pretty sure I'm gay. Whatever. friends came out as gay out of nowhere like safe Ari just decided tell us you know what guys like whoa what that's weird okay wait you had that one guy on okay you 10% gay Oh Brody Brody yeah he's 84% what would Ari with a lisp sound like we wouldn't have a list it not like, I'm coming out of the closet, guys. I'm tired of talking normal. No, I think that happens, Joe. I think once you're out, you can start to enhance it.
Starting point is 00:37:13 I think, yeah, because you hide it and you breathe it in. You try to hide your gayness. But once it's out, it's like, oh, my God, I'm so ready to. Well, some gay guys would totally disagree with that because there's gay guys that like really gay men like really lispy femi gay men and there's gay men that like men that are men who like other men and they don't talk gay yeah yeah that's a girl yeah I give sir girl was gay you know if Segura was living with a guy who looked exactly like him
Starting point is 00:37:42 Chrysler him and Christ yeah bears they two guys were bears, they wouldn't be obvious. No. Right? That's a delicious couple. Just imagine. They're great whether or not they have sex or not. They're just so awesome guys. So what percentage do you think then are complete, like flaming the whole way versus you'd never know?
Starting point is 00:38:03 I don't know. 1.7%. If know, 1.7%. If it's 1.7%, so let's round it off. Let's say it's 2% that are in the closet, 2% out of the closet, 4% of all Americans gay. Are we willing to say that? I'm willing to say that. I'm willing to say that.
Starting point is 00:38:15 I'm willing to say that. I think that's probably about right. So 4% of all Americans being gay. I'd say super gay dudes, it's like 1%. Yeah. One out of four% and that's mostly drug connected to drug probably like just raging like I wanna fuck you I don't know man
Starting point is 00:38:32 I have some friends that are a gay couple that live in my neighborhood and they're pretty obviously gay but they're not like partiers or animals or anything wacky they're not doing I don't think they're doing drugs. You know what's weird about it to me is like,
Starting point is 00:38:47 I know for myself, I don't really want to be defined by anything. I don't want to be defined by one thing about myself. Then you're queer. That's the queers. Oh, okay, perfect. That's what queer is. I'm going to fit right in. You know the LBGTQ.
Starting point is 00:39:00 When somebody put like, the last thing I want is some kind of label, but in that world, it seems like that's exactly what, you know what I mean? They want to be labeled. Yeah, it's so weird. It's like, I don't know. I think because there's a lot of, they want to be identified. First of all, they're proud to be out. Like, to be out is probably, like, a huge relief off of your back.
Starting point is 00:39:23 Right. It's just, you know, just to be out and accept and not have to hide that shit anymore, not have to have that hovering over your head. That probably really fucks with people. So it's probably like an affirmation in a lot of ways to just say you're gay. But the queer thing is, I think they don't want to be, I don't want to butcher this, my queer friends. They don't want to be described as a he or a she or a gay or a straight.
Starting point is 00:39:51 They want to be them. Oh, right. There's those folks too. I mean, otherwise, why would it be queer? Why wouldn't it be bisexual? Like, what are you? I'm queer. Okay, what does that mean?
Starting point is 00:39:59 Are you gay? Are you straight? Are you bisexual? I'm just queer. So you're just, all right, I got it. I think I got it. I don't know if I have it. You know, it's, so that's a real, that's a thing.
Starting point is 00:40:10 Yes, queer. That's who queer is. No one's ever told me that before. No, you're fucking Canadians. We keep shit from you. Yeah, I guess so. There's a lot of things we can. I'm sure if I investigated, I could figure it out.
Starting point is 00:40:19 Maybe. Maybe. No, I mean, we have, there's one hell of a pride parade in Toronto. One hell of a pride parade. Is it queer pride, though? That's a fucking confusing parade. Because if you're truly queer, you wouldn't even show up for it because you don't even identify with it. You don't identify with that group that's running that parade.
Starting point is 00:40:33 Wow. Yeah, I think people for the longest time have been suppressed and still are. But I think for the longest time they didn't have an outlet where they can identify with other people that have also been suppressed in very similar ways. So whether it's being gay or whether it's being transgender or whether it's being – they didn't have a community before to support them. They just had scattered groups of people all across the country with no way to communicate with each other. Yeah. Now that you can – I think it's like – it's probably the time that we're in.
Starting point is 00:41:03 I don't think it will be like that forever. At some point – What do you mean? Well, at some point, I feel like it won't be as exciting as it is now. To be a queer? Here's what I mean by that. Since it's only recently become as accepted as it is now, 50 years ago, I don't know what they were going to do to somebody who came out. Right. Or 100 years ago or whatever.
Starting point is 00:41:24 It was obviously a tougher time. So eventually it will be so commonplace that it won't even drum up nearly the discussion that it does now. Yeah, but as long as it's only 4% of the population, it's always going to be a marginalized group. I guess so. I can't go with you on that. But do you think it's always going to be 4%? Is this something that is a growing figure, shrinking figure? That's where it becomes a real problem in the Christian
Starting point is 00:41:47 community, because that means a bunch of queers are indoctrinating all the youngins. That's what's going on. They're spreading their queer. Well, there's a lot of people that believe that if you sexually indoctrinate someone into a world of homosexuality very young in life, that they'll identify with that. This is a deep conversation,
Starting point is 00:42:04 dude. It's a deep conversation, but it has more to do with... What is it with the pedophile stuff? I'm not saying pedophilia. No, but the likelihood of a person who was molested by a pedophile turning into a pedophile themselves. Yes, yeah. That's documented. That is documented.
Starting point is 00:42:22 I don't know if those are totally related. No, just how young experiences that you have when you're young help shape your perception of so many things. It does. And also women who have been molested at a young age tend to lean more towards prostitution and towards pornography and towards a lot of things along those lines that their ideas about sexuality get morphed but yeah it's interesting man the 4% thing there's another question
Starting point is 00:42:54 like what makes someone gay how many people are gay because of a choice how many people are like I'm tired of fucking dealing with chicks I'm just going to learn to start liking dudes I feel like the company line is that people are born gay, but I always had difficulty with that. Why? I have difficulty believing people are born anything.
Starting point is 00:43:13 Oh, you need to meet this kid that lives on my street. No, but by this I mean that some percentage of our existence is nature and some percentage of our existence is nurture. It's a mixture. It's not concrete. You don't come out with a concrete perspective on anything except this kid down my street he's five and he's gay as fuck well five but five but by five i don't i think we underestimate how quickly character is built on an individual between the ages of one to two or two to three we look at a five-year-old, and for us as adults, five years is nothing.
Starting point is 00:43:46 It's a blank. But for them, it's such a huge span, and so much is happening in that period of time. Oh, yeah, and your childhood being traumatic is incredibly hard to get over. It's just the fact that it happened 15 years ago. It set the boundaries and the framework, sort of the building blocks of your personality
Starting point is 00:44:05 and to kind of go back and repair that shit very difficult to do yeah some people never do some people most people i think never do but as opposed to um someone who's born and raised in a really like i have friends that grew up fucked up and they're just there's something about the fucked up in this that they encountered that just, they're gone. They're never going to come all the way back. They're never going to look at themselves objectively. They're never going to step back and try to fix many or any of the personality issues they might have developed because of, like, a protective mechanism they sort of developed as a young person.
Starting point is 00:44:39 They're just not going to do it. A shut-off button. Yeah, there's just, whatever it is, they're done. They're done growing, changing. And then other people, like you meet them and they're consistently exploring their personality and their life and improving upon themselves and doing new things. You know, I love when I talk to someone like, dude, I took up scuba diving. I'm like, what?
Starting point is 00:44:58 That's awesome. Tell me about scuba diving, you know? Like people, I mean, and that's not the best example, but about someone who's like consistently and constantly trying to expand their experiences and analyzing their life. Then there's other people that are just in a sea of bad decision making and alcoholism and drug abuse and gambling and this and that. It seems like it can come out in so many different ways, but it ultimately stems from being happy or not being happy you know finding a way to get there
Starting point is 00:45:29 right i mean shit can happen to you and you have that moment of interpretation where you can take it one way or take it down down a different path and the more severe the experience the the harder it is to take it in a positive way as weird. That is, I don't know. You know what I mean? Like, for example, failure. Like, that's the main way you learn how to do something. So I'm going to learn how to ride a bike. Well, if I fall off that bike, I'm going to learn really quickly to stay focused so that that doesn't happen because there's pain on the other end of it. So here's this really negative thing that actually acts as the mechanism for getting me from A to B and getting better at something.
Starting point is 00:46:10 But the pain portion on its own, when you can't justify it, when you can't figure out the end message, when you can't figure out what I've learned because of this, that's when it's the toughest to digest. Yeah, I think there's a lot of folks that try to stay as comfortable as possible, as much as possible too, so they're terrified of that pain. So instead, they just don't experience much. They just have like a very narrow world of, you know. And then maybe they'll experience like a little bit of emotional pain online every now and again, you know what I mean?
Starting point is 00:46:41 Like they'll put up a YouTube video and then read the comments. And that's enough no no bike riding for them because that that would be some real life pain see i have i have two little kids i have a four-year-old and a two-year-old and just like my life has changed a lot since having them just in analyzing their behavior and and then analyzing my own in contrast to theirs. Like, again, yeah, adults are constantly trying to find ways to avoid pain, to avoid not feeling great all the time. Yeah. Like we're complete, you know, risk avoidance. I mean, the average person, whatever, nine to five type individual, them, they put themselves out there for no reason. My four-year-old, there's a swing set.
Starting point is 00:47:24 them they put themselves out there for no reason my four-year-old there's a swing set he could go on the swing or he could pick one of the posts going to the top and climb all the way to the top and sit he's four you know like what is driving him to do that because the adult mind would say oh you're gonna break your wrist or leg or whatever and he might and someone's gonna blame me for it fine but that it's the drive portion in and of itself this just wanting to experiment that's the most exciting that's the part that i want to tap into that's the part that's contagious you see him do that and it's like shit why do i why should i fall in line even if it's not directly related why does the next thing i do need to be the status quo right like what we did today what we did today is not your average tech video right
Starting point is 00:48:05 well to tell people what you did today i was wondering if you were going to talk about it yeah for sure we could talk about anything and everything what we did today we ran a little test a little experiment uh do people know most people know behind this studio is in a little mini archery range if you don't know that you should know that. There's a couple pictures on Joe's Instagram feed. That's how I knew about it. A little mini archery range, and the experiment involved bringing some technology components out here to figure out how they would resist the impact of an arrow.
Starting point is 00:48:41 Right? Yes. Yes. Have I done a good job so far? I feel like I'm dancing around? Yes. Yes. Yes. Have I done a good job so far? Or I feel like I'm dancing around the subject. Okay, the upcoming iPhone, the iPhone 6, supposedly has a sapphire display or a display that's partially made of sapphire.
Starting point is 00:48:55 Here's the problem with sapphire. How technical do you want to get about this? Get in there. Okay. Sapphires are really hard material. They've been using it on watch faces for a long time. It doesn't scratch easily. If you buy a Rolex or or something it's probably got a sapphire face or something something like that but it's really expensive and it's really brittle so for a flexible surface
Starting point is 00:49:14 it would be shit shit shitty and what a lot of people don't realize is that even if you have a stiff phone like an iphone there's a certain amount of flex that it can put up with without chipping or shattering, like something like this, you know? You can put some force on it. You could sit on it, et cetera. It doesn't crack when you bend over type stuff or chip very easily,
Starting point is 00:49:33 although people crack them anyway, smash them anyways. So companies came out with things like Gorilla Glass, which are these flexible kinds of glass that are made out of laminated poly type bullshit, a little bit of everything in there, some glass, some minerals, some plastic. This new Sapphire one, which is supposed to be patented by Apple, is supposed to be the strongest we've ever seen. So fewer people are going to end up in the Apple store with a cracked iPhone.
Starting point is 00:49:58 Essentially, that's the way it's looking right now. So my buddy Marquez, who we talked about earlier, got his hands on, and through a very similar source to who I've gotten my hands on components from before, got his hands on this glass, supposedly, allegedly, whatever,
Starting point is 00:50:15 no, no, no definitiveness there. But what we think is the, the upcoming glass, put it through its paces, scratched it with a knife, scratched it with keys,
Starting point is 00:50:24 would not scratch, right? Very durable. durable but i met i was unimpressed because i said well we need to bust the thing we need to take the thing to the point of destruction this is not enough and i wasn't the only one there were people in the comments that were like well dude you he did a great video so he he doesn't deserve it. But they were like, well, dude, sure you bent it and scratched it, but at what point is it going to be destroyed? And so we wanted to test that. So I sent him a message where I said, listen, me, you, let's figure out how to get this done. I think maybe we should go to a gun range. That's what I said to him at first.
Starting point is 00:51:01 I said, on DM, I said, you ever been to a gun range? He said, I like where this is going. Then I responded with, I think I can do one better. I said, what do you think about an arrow? He said, sold, right? I said, let me reach out to Joe. So then I sent a message to Joe. It was kind of vague.
Starting point is 00:51:19 I like the way it was phrased, though. I said, leaked iPhone Sapphire screen, an arrow, and a high-speed camera. That was it. Dot, dot, dot. What do you think about that? And he responded with, fuck yeah. You hear me, folks? No hesitation.
Starting point is 00:51:36 Fuck yeah. Right in the DM. That's what I love about this guy right here. So we came down, and we did it. We made it happen, and the video is going to go live. I have a shit ton of data to look through because this camera is shooting at 960 FPS, which I'm going to have the calculation wrong here, but essentially an eight-second clip is an enormous amount of footage.
Starting point is 00:51:55 It's like minutes worth, over a minute. 960 frames per second? That's what we shot it at, the impact. 960 in a second. Yeah, it turned out to be what was it was like one minute of video equals one second was that the yeah is that is that it i don't know yeah i don't want to go on record right as because i'm going to be wrong if i do go on record but for those that are really into this shit we were shooting on a an fs 700 at the highest frame rate possible and uh and basically
Starting point is 00:52:26 we're going to try and give you guys the most accurate representation of the impact that we can and uh i mean i'm not going to spill it here we got to leave a little reason to go check out the video but uh interesting results yes we're not going to spill it. But guess who wins? We did some other stuff too. It's not the phone. We didn't stop at the Sapphire, the upcoming Sapphire. We had more fun than that. So plenty of incentive to head over to Unbox Therapy. Hit the subscribe button right now so you're ready when the video goes live
Starting point is 00:53:00 because we're about to take over the internet. And we're counting on you guys to help us get there. We'll definitely promote it. We shot some some shit we shot quite a bunch of shit yeah definitely it was uh it was worth doing definitely for sure yeah so yeah we brought a lot of cool people down i should shout everybody out we brought uh austin evans we brought john from tld we brought uh marquez of course who else am I missing right now? I don't think anybody. No? I probably am. I'm being an asshole right now. Josh,
Starting point is 00:53:29 also from TLD, was there. Anyway. We made it happen. A bunch of cool people. Way too many cameras were in the back there. You're going to see it all. We got behind the scenes. We got in front of the scenes. This is destruction at its best.
Starting point is 00:53:45 It was awesome. It went down. Go watch a video. What is it about men that we were talking about this? Right. Like men wanting to shoot things and blow them up. Like if you had to compare like the numbers, just the sheer numbers. Forget about how many people are gay. The sheer number of things that get blown up by men.
Starting point is 00:54:04 You know? Like what is it? Butt holes of things that get blown up by men. You know? Like what is... Like buttholes. Things that get... Yeah. No chicks are sticking firecrackers up their butt. Things that get like blown up in a field. How many things get blown up in a field that are...
Starting point is 00:54:17 Growing up, I used to blow up fish. You know, I used to put firecrackers in their mouth and just blow them up after fishing. That's so rude. You should be on some watch list somewhere. If you weren't before, you are now. Yeah. Men, like how many different refrigerators have been stuffed full of dynamite?
Starting point is 00:54:37 Definitely. It's all men, right? When I was a kid, I had an obsession with opening stuff like this up. My parents would buy me some awesome piece of technology, and I would want to get inside of it, like keyboards and Walkmans. I used to open those up to just see what they were made of. I don't know if this is an extension of that, but ultimately you get to see what the thing is made of.
Starting point is 00:54:59 You know what I mean? That's part of it, I think, for sure to to see inside once you shoot it look inside but blowing things up it's also just to just blow things no you're right you're right i'm stretching on that i was trying to put two different they're two different desires like your desire is like the desire to see the wiring under the board yeah but also like when the also when the arrow hits it like we're so used to seeing this in the context of, ooh, don't drop it. Right. Don't spill on it.
Starting point is 00:55:27 Right. To see it in that light where, fuck you. This thing that you've been so concerned about for so long, you're gentle with it. We fucking baby these things. True. And so to take this thing that's on your conscience all the time, where is it? Do I have it? Is it in my pocket?
Starting point is 00:55:45 Right. Who doesn't do the slap? Everybody does. You slap the wallet, phone. You don't leave that premises until it's in there. So to say fuck it, even for a minute, even for a second, that's a win. Or you're just destroying things and you're just getting off on the fact you destroyed things. Yeah, but if it was – I mean, it was cool.
Starting point is 00:56:08 But, like, let's say we put some, I don't know, a fucking banana there. It wouldn't have been quite the same. Yeah, no. Definitely more valuable things are cooler to see explode for whatever. We're rebelling against our instincts. That's right. Yeah, I guess. Yeah.
Starting point is 00:56:21 What was I going to say? Oh, exploding things. I don't know. Whatever. I lost it. I lost whatever I thought it was. It's exciting. I mean, there's also this just from a very straight up primal perspective, this idea of the impending doom. I remember.
Starting point is 00:56:35 As a viewer, you get to wait. You get to watch. But you know the outcome. You already know what the fuck's going to happen, but you need to see it happen anyways. I know what I was going to say. Blend tech blenders. You ever seen that? Yeah. seen that yeah yeah that's crazy yeah they blend the fucking iPhone they blend the shit out of that dude blends
Starting point is 00:56:52 my Vitamix couldn't take I have a Vitamix not blend tech and it couldn't do a pineapple I cut a pop of pineapple in there it just overheat kept on overheating but luckily there's a sensor in there that you just have to unplug it and wait 30 minutes and shit. But I'm like, wait a second. Why can't this shit do a pineapple but like a Blendtec? You got to man up and get the Blendtec, man. I don't know. I enjoyed the Vitamix.
Starting point is 00:57:15 You know what I like about the Vitamix? That plunger thing. Yeah, the plunger thing is nice. But I never used it for anything other than kale shakes. Right. But it's perfect for kale shakes. It works great. But the Blendtec's better, even for kale shakes because it uh it's perfect for kale shakes works great but the blend
Starting point is 00:57:25 tech's better even for kale shakes it really liquefies it it brings it down to like a much smaller smaller sized particle does it i use my blend tech though every day or my vitamix every day like even if i'm just getting like hey i'm gonna get some apple juice i'll put some apple juice and ice in it and make it like a frozen eye it It's good, man. It's good. I mean, you should, look, the more you could give your digestive system a break, blend shit up like that, like vegetables, it's good for you. It helps you poop, too.
Starting point is 00:57:54 God, good Lord. That's the best thing about those kale shakes. The poops are fantastic. I need help there, man. Wild rides. I guess I got to jump on a kale train. Just a wild log ride. Like you're
Starting point is 00:58:05 working on the yukon and there's a river and then the the logs broke loose and they went down current like that's what it's like when you take a shit it's just like oh hang on just hang on perfect and then you think like why isn't my shit always like this sometimes you know you go i think i gotta take a shit i definitely got to take a shit. I definitely have to take a shit. All right, let me just sit here and wait for this to come out. How long should you be in there for? How long should you be sitting down for?
Starting point is 00:58:33 It's really truly dependent on your diet. Right. I think the easier it is for you to shit is- For you. For Joe Rogan, an experience in the bathroom, what's the perfect length of time? Depends on if I have my phone with me. Because sometimes I'll drag it out. Even when I'm done. Or a good magazine
Starting point is 00:58:50 or a book that I'm into, I'll drag it out. Like I'm done shitting. I'm finished. I just don't feel like pulling my pants out. What's your record for time after you've been finished for still chilling with the phone? My legs go numb all the time. Tell you that.
Starting point is 00:59:05 Especially when you've got that iPhone. Art used to have a joke about it. It's so true. You know, you've got that iPhone resting on your elbows, resting on your thighs, and then you're leaning forward. And you're just cutting off all that blood. You're choking out your legs, essentially. Yeah. Have you ever masturbated on the toilet?
Starting point is 00:59:23 No. Not shitting, but just sitting on the toilet like sitting on the floor that's not but just sitting on the toilet no no like i had when the girl was over and i couldn't masturbate in front of her so i would go to the bathroom like i might take a shower and then just try to masturbate while sitting on the toilet why don't you just have sex with her she's right there i don't know you weren't into it too much work too much work too much work so what happened what was what was the outcome it's really hard i've only done it once. I've tried like three times. It's something about sitting on the toilet.
Starting point is 00:59:47 It takes you out of it. I remember somebody sending me something, not a product. They wanted to send me a product because they say we don't sit on the toilet properly and it's this thing to adjust the way you sit. Oh, like a squat thing? That's what it was. Like a platform?
Starting point is 01:00:01 Imagine that review. My god. That is supposedly the way you're supposed to shit. I looked it was. Like a platform. That's what it was. Imagine that review. My God. Yeah. That is supposedly the way you're supposed to shit. I looked it up. I went to their website, and I was like, holy shit. Everyone's shitting the wrong way. Yeah. We are.
Starting point is 01:00:15 That is true. It is easier for your bowels to work. You can also sort of adjust your posture. Stand over top. Yeah, because I think probably the way I'm doing it With my phone where I'm leaning forward It's probably the worst way What we should do is
Starting point is 01:00:31 Straighten up And mimic the squatting The perfect technique with Joe Rogan Yeah this is how you shit I know your mom never taught you this I'm here for you Yeah I think like a squatting sort of a thing like that, like with a straight back would be the way to do it.
Starting point is 01:00:50 We've got to fix the morning pee boner problem because that shit, like I still, like I'm not good at it. What do you mean? Like where you have to like do that weird position to stand over the toilet and push your boner down just to pee. Oh. Yeah. Well, you just got gotta just go outside is
Starting point is 01:01:06 that what you do yeah really that's what you do get close to get one with nature do you have a piss pot have we talked about this i have a piss pot and i know it's outside i like to pee outside for some reason it's just more comforting i'll just walk outside and pee and carry it in a pot how come you know no there's just a pot out there it's a pot that's like a planted pot bush oh okay so you're dirt yeah yeah a there. It's a pot that's like a planted pot bush. Oh, okay. So there's dirt in there. A little fertilizer for the plant.
Starting point is 01:01:28 It's not good for it. No, not at all. Dog piss kills lawns. I know that. Definitely yellow. Disaster. No, no, no. Yeah, it stops being green.
Starting point is 01:01:37 I don't know what's in a dog's piss. It's pneumonia. But it doesn't seem to be the same as a human. Like when you pee on the grass, like if you pee on your grass, it doesn't seem to kill the grass that a human. Like, when you pee on the grass, like, if you pee on your grass, it doesn't seem to kill the grass. It tastes the same, though. Shit. No, but you could smell dog pee. It smells like regular pee.
Starting point is 01:01:55 Yeah, it definitely does. Cat pee is different. Cat pee is disgusting. I don't know what you're into, man. Dirty little animals. My cat, my oldest cat. Oh, she's a problem. She shits in front of the toilet now.
Starting point is 01:02:05 She's old as fuck. She's 18. Right. Mine just starts shitting in front of my toilet. And it's like gray shit or something. They're a mess. They're getting old. When they get old, man, cats fall apart.
Starting point is 01:02:16 Yeah. I mean, they hang in there for a long time. Like, my cat's 18 fucking years old. She's hanging in there, but every night, meow, meow, meow, meow. She doesn't know what's going on. She's hanging in there, but every night, she doesn't know what's going on. She's 18. She's probably got some sort of... Neurological issue. Yeah.
Starting point is 01:02:32 Some Alzheimer's, kidney Alzheimer's or something like that. She's just a racist as fuck. Screaming N-words at night. I don't know if she can... She remembers where the litter box is. There's two litter boxes in the house. But sometimes she's in the bathroom and she'll just shit in the wrong bathroom on the floor.
Starting point is 01:02:51 This is all new. And mine's also having problems jumping on little counters. Like, you know, it's just like falls all the time. And I think she's starting to get blind or something. They just get weak, too. At what point? Tomorrow. Bullets. No. I weak, too. Their legs are weak. At what point? Tomorrow.
Starting point is 01:03:06 Bullets. No. I don't want her to suffer. If I thought she was suffering, most of the time she's cool. She has a problem shitting and she pees in the wrong spot sometimes. It's a weird one, though, putting an animal down.
Starting point is 01:03:18 I put my dog down. Well, I mean, I didn't put it down personally. But you've been there. Yeah, yeah, yeah. It's horrible. It's weird. It's hard. It's hard. It's weird because you don't do it down personally. But you've been there. Yeah, yeah, yeah. It's horrible. It's weird. It's hard. It's hard.
Starting point is 01:03:26 It's weird because you don't do that to people. Well, some people say it's more humane. Well, it is more humane. It's certainly more humane. If you knew that someone that you love dearly was suffering in some horrible way and they would probably stay alive for months or maybe even a year in this state before their body eventually gave out, and there's no hope to bring them back the problem is there's so many people that would kill their parents there's so many people that would kill
Starting point is 01:03:53 loved ones kill and if they had the choice like people have had there's been situations where a husband or a wife had been critic in critical condition and the wife had been arguing to pull the plug or the husband had been arguing to pull the plug and the massive controversy. The family gets involved. Everybody's angry. You know, so it's, you can't just do that. You know, it's, it's, it's a tricky. What about the person themselves making the call?
Starting point is 01:04:17 Like if they're still cognizant. How can you tell they're cognizant? They want to kill themselves. I mean, it's like, suicide's illegal, which is hilarious. Not everywhere. No. Other countries, it's like, suicide's illegal, which is hilarious. Not everywhere. No. Other countries, you mean.
Starting point is 01:04:27 Yeah. Yeah. But in America, essentially, it's illegal everywhere. Right. You know, euthanasia's illegal.
Starting point is 01:04:34 The Kevorkian guy who... See, I don't have a problem with it. If a person could pass a psychological evaluation that they're cognizantly there, a basic psychological evaluation, and they say, listen, I'm sick of suffering or whatever.
Starting point is 01:04:48 But there needs to be suicide houses. They could go in and there's just a big hole in the ground and they fall in or something. Suicide houses. There should be a furnace. How about that suicide forest in Japan? Yeah, that's weird. The way people choose to do it,
Starting point is 01:05:03 they choose to do it with as little pain as possible. Very few people jump into volcanoes. That would be a badass way to go right there. How long would that take? Maybe instant? Yeah. You went head first. I think so.
Starting point is 01:05:16 Yeah, you basically would just burst into flames. Yeah. I mean, that's what they used to do, right? The bad people, they would throw them into volcanoes. Didn't they used to do that? I don't know. In the Hawaiian days? I never heard about it. I'm sure it's happening. used to do, right? The bad people, they would throw them in the volcanoes. Didn't they used to do that? I don't know. In the Hawaiian days? I never heard about it.
Starting point is 01:05:27 I'm sure it's happening. King Kamehameha. It seems like they used to sacrifice to the volcano gods, but I don't know if that's a real thing or not. Well, sacrifice is certainly a real thing. So you've got to assume sacrifice by volcano would be the most cool way to do it. Definitely. Although, how about that Braveheart shit where the definitely and although how about like that braveheart shit
Starting point is 01:05:45 where they the torture and what making everybody watch the torture like that might be more badass because you you're intentionally keeping the guy alive yeah but that's killing someone that's not like human sacrifice oh it's like i guess oh i guess you're saying it's a form of punishment but they're never sacrificing the cool people. They're always sacrificing the assholes they don't like anyway. But by whose standards are they an asshole? That's a problem. The king or whoever. He doesn't give a fuck about them. Right. But the king, by the time the guy gets to be a king,
Starting point is 01:06:14 who knows whether he's a good guy or not? His judgment. Oh, I guarantee you he is not. Joe versus the volcano. What is that? Meg Ryan movie? Yeah, but Tom Hanks and Meg Ryan and they something about sacrificing something okay you know you sacrifice your fucking hour and a half of your life Meg Meg Ryan Tom Hanks
Starting point is 01:06:37 movie Oh Christ try watching like that was sleepless in Seattle that was like one of the first internet-based love affair movies. You've Got Mail. Remember that? Wait a minute. Isn't that You've Got Mail? Sleepless in Seattle. They were having an online correspondence, right?
Starting point is 01:06:53 I think that was You've Got Mail. I think that's You've Got Mail. Is it? Yeah. What was Sleepless in Seattle? That was one where she squirted in the deli or something. Remember? She had an orgasm in the restaurant. Oh, you're right.
Starting point is 01:07:03 It's famous for that scene. You're right. But wasn't that also like, oh, that was like they sent each other actual letters? Is that what it was? I don't remember. That was Billy Crystal, right? Yeah. So You've Got Mail was the first online.
Starting point is 01:07:14 What year was You've Got Mail? I would say 95, 6? Okay, let's find out. Sleepless in Seattle. 95, 96. But you see, You've Got Mail, that was an AOL thing that it said. You've Got Mail. So it's Sleepless in Seattle. Ninety-six. But you see, You've Got Mail, that was an AOL thing that it said. You've Got Mail. So it's Sleepless in Seattle was 1993.
Starting point is 01:07:30 Yeah. Okay, this is a radio talk show that they called in. That's what it was. You've Got Mail, 1998. Interesting. So 93, Sleepless in Seattle was radio, so that was before AOL. Yeah, that was before AOL. So 98 was essentially You've got mail was like
Starting point is 01:07:46 right when four years into the internet invasion yeah in our culture that was probably aol number 5.0 a really confusing time i still know people like old people who they their perception of who aol is and what they do is all confused like people people? Well, you know what I mean? I don't want to call anybody out, but AOL was a service provider. They had a browser, right? At one time, you would get a disk that comes along with your service. You sign up, and you get a CD that you have to put in and install their software. Do you remember that?
Starting point is 01:08:23 Yeah, yeah, yeah. And then they essentially became a media company, which is what they are now. They own some tech sites. That's the reason I'm familiar. And they have, of course, their own website. But does anybody still use AOL as a website? That's what I was wondering. A lot of people do. Yeah, I think a lot of people still actually use AOL.
Starting point is 01:08:39 Bobcat Goldwit, he sent me a fucking AOL email address. There you go. I was like, no way. They're still out there. He's like, I'm old school. Back in the day, it was awesome. The member directory search got me late. You used to be able to just type in your address
Starting point is 01:08:52 and it would find anybody that had AOL around you based on your miles. And I found out girls that lived down the street from me and then I started hooking up with them. Shit. They could probably fucking sue them for that. Super stalker. Yeah. Well, that's what internet for that. Super stalker. Yeah. Well, that's what internet privacy back then
Starting point is 01:09:07 does not exist. No, no one even knew what the fuck was going on. You could just send them a message. And I used to, like, you know, anyone could get a message to anyone. So, like, if your mom was on AOL and she had an account, like, somebody, a stranger could just be like,
Starting point is 01:09:18 hey, lady, you wanna fuck? And no one, isn't it funny that, like, given the option, like, message boards and AOL, given the option to use your actual name. I have a message board, and my message board has shit. We'll look at it right now. I want to say at least 10 million posts. How many millions?
Starting point is 01:09:37 Okay, 7 million posts in the main forum. Whoa. Half a million posts in the podcast forum. Combat sports forum is 697,000. Half a million posts in the podcast forum. Combat Sports Forum is 697,000. The Cunt Farm is 1,700,000. That's the OG message board right there. It's been around a long fucking time.
Starting point is 01:09:58 There's a lot of posts on it. But, like, the actual number of people that use a real name, it's almost none. Oh, on a message board. Definitely. Yeah, given the opportunity. Yeah, I mean, I use my real name, but if I go through the podcast forum or any of the forums, it's all crazy names. Right. Shazam, Biz, Wally Ryder, Derpa.
Starting point is 01:10:22 I mean, everyone's got these whacking King Phoenix. That's not your name, motherfucker. People used to do that with email, too. How many do you think, I got the number here, still use AOL per year? As a service provider? As a service. They pay for a service. I would say...
Starting point is 01:10:37 I'm going to say 4 million. Okay. What would you think? This is obviously a U.S. number. It's only in America. How many people are currently subscribers to the internet through AOL? You said 4 million? I said 4. And to think, there's probably nothing really to subscribe to anymore.
Starting point is 01:10:55 It's just AOL is still charging them. Yeah. I got to feel like it's less than that. I don't know, 2 million. I got to feel like I'm underestimating. I feel like if I had to do it again, I would say 10. Okay, go. Do you want 10? I'll take 10. Take 10. Okay, it's 2.5 million. Shit. That wasimating. I feel like if I had to do it again, I would say 10. Okay, go. Do you want 10?
Starting point is 01:11:05 I'll take 10. Okay, it's 2.5 million. I got greedy. It's amazing that it's two. Two and a half million. It's still a lot of people. What was it in its heyday? That's a good question.
Starting point is 01:11:21 I remember, wait a minute, what was that merger? It was Time and AOL. Time Media and AOL, right? Yeah. That was like the epitome of the dot-com fallout, that acquisition where they valued AOL at some enormous figure. I think I'm right about that. I'm talking about a lot of things today, Worms.
Starting point is 01:11:40 Welcome to the podcast. I've got AOL now. That's AOL, huh? Yeah, you could just do all the- It's just a news site, similar to Yahoo. Wow've got AOL now. It's just... That's AOL, huh? Yeah, you could just do all the... It's just a news site, similar to Yahoo. Wow, it looks so weird. Yeah, it does. It looks so odd.
Starting point is 01:11:52 Yep. And see, there's an example. Remember how we were talking about traditional media before? There's an example of a company essentially losing its foothold in an incredibly short span of time where they were the way to get on the internet. And then a decade later, they're a news site. Yeah. Whoa, wait a minute. And they started buying up media properties, websites that are successful, et cetera, trying to get back into the game in some way.
Starting point is 01:12:20 But that's an example of how the acceleration is happening now where adaptation is more necessary than ever. You can never rest on what you're currently doing. You always have to be moving on to the next thing or you turn into AOL. Yeah, and there's also going to be times where whatever you used to do just doesn't exist anymore. It's going to go away. If Blockbuster tried to stay open in some way shape or form it wouldn't have made it nobody needs that anymore so it went away no you know there's gonna be a lot of those kind of things when things turn digital like record stores or they still
Starting point is 01:12:58 exist but it's because records have become kind of cool yeah like an actual record it'll always it'll be there in format, but it just won't be the status quo. Like comic book stores. Yeah. Like comic book stores are cool because to have a physical copy of Spider-Man 1 is pretty dope. But you know what? You can get that Marvel has an app that you can get on your iPad. Right.
Starting point is 01:13:21 And you watch comic books on an iPad are better. Comixology? It's Marvel. I think it's Marvel. Oh, Marvel has one. There's also another really big one I think is called Comixology or something like that. They were recently purchased by Amazon. Anyway. I'm sorry. It's the best way to look at comic books because you flip frame by frame so you don't have spoilers. Like, you know, sometimes you'd be reading a comic book. And you see the next page. Yeah, you see the explosion that's in the next page. And you go, oh, damn, that's going to happen? It's actually better.
Starting point is 01:13:49 It is better because you're literally going frame by frame. Every frame is in a unique frame. When you put it down and pick it back up, you're right where you left off. Yeah, dude, reading comic books. And also, it's not like a limited edition. You can't get it. They could reproduce every goddamn comic book that ever existed in a digital form. And they'd be fools not to.
Starting point is 01:14:06 Yeah, and they could do like Netflix, like subscription packages where you just read all you can. Yeah. You know, not actually have to buy them as one if you're willing to pay a monthly fee or something like that. Yeah, and it would make it accessible to the average fan. And the real big wig sort of comic book collectors that are willing to pay, how much is Spider-Man 1 worth? Oh, I have no idea. It's probably an insane amount of money, right? Spider-Man 1?
Starting point is 01:14:30 Insane amounts of money. A million bucks? I don't know. Something crazy like that. Most people are not going to have it, but you could easily get it if you were a regular kid who had an iPad. They could just upload it digitally, and it'd be great. Yeah, no problem. And it would make things there's this fear though there's this fear though that it brings down it has the potential to bring down the overall economic value of the of that independent marketplace where if people aren't going out and
Starting point is 01:14:54 spending eight dollars per you know per comic then overall there might be less money there less incentive to get into it less like this. This is the music business's argument about independent stuff. I don't think that that makes any sense, though, because I think that you're just going to make people more excited. You're dealing with 350 million people in this country alone. You're getting more access to the comic book, and I think it's going to make them more excited about it. The physical copy is still going to be worth a massive amount of money.
Starting point is 01:15:27 I don't think it undervalues it at all. I think, in fact, it probably makes it more exciting to actually hold the copy of it. Right, but there will be fewer comic book stores than there were before. Will there be? I don't know. I don't even know how many exist. Because I think that people still love to have the physical thing in front of them. Yeah, I do too. I don't know. I many exist. Because I think that people still love to have the physical thing in front of them. Yeah, I do too.
Starting point is 01:15:46 I don't know. I think it's a mix. If you look at, like, well, for example, movies. Could you sustain a big budget Michael Bay? How much money does he spend on Transformers? If people aren't going to go to the movie theater and spend $15 and another $10 on popcorn, is Michael Bay able to make his movies anymore? Yeah.
Starting point is 01:16:09 He is? Yeah. At the same budget? You buy them online. Right, but that's what I mean is the consumption medium, once you're online, your expectation is that it's not going to cost you as much as it costs you at the theater. It's the context of the theater that pulls that money out of your pocket. It's the context of the theater that pulls that money out of your pocket the highest number spider-man 1 has generated Is this it for the the grade you know they grade them from course?
Starting point is 01:16:33 0.5. Which is a complete magazine 1.0. Which is very poor 0.5 is fetched as much as $1,600 for a complete shitty torn apart spider-man Wow the highest grade, for a perfect copy, 1.1 million. I was close on that estimate, too. Yep, you were dead on. And that's Amazing Fantasy. It's only the, that is the original Spider-Man. Amazing Fantasy had Spider-Man on the cover,
Starting point is 01:17:02 and it was the very first time that we were introduced to Spider-Man. It's only the third comic book to break $1 million. The other two are Action Comics No. 1 and Detective Comics No. 27. Amazing. A million bucks for some paper. See, but people, but look at there. It's like the shitty version of it that's all fucked up is only worth $1,600, but the best, perfect, crisp, clean. There's a huge gap.
Starting point is 01:17:23 Yeah. I think there's always going to be that. I completely agree with you. That's always going to exist too. I guess the part I'm talking about is just more mass consumption, that if the mass consumption medium was paper that needed to be distributed everywhere, the average cost of consumption for the average user
Starting point is 01:17:39 would be higher than it is in a subscription-based model. Like Netflix, for example, is $8 a month, but what did you spend on rentals before Netflix existed? A lot more. A lot more. Yeah, that's true. That's a good way of looking at it.
Starting point is 01:17:50 And also, the amount of comics that are released, like new ones that are digitally released. Right. Like right now, the amount of apps just for viewing comic books is, you know, there's a couple, but it's not like the same. I mean, if you used to be able to go to any grocery store anywhere and there would be an aisle that had comic books there would be like a thing that spun around that little rack yeah that had comic books on it yeah like that slowly is going to be digital yeah so it's kind of like our our amazon conversation from earlier where
Starting point is 01:18:19 streamlining the delivery method inevitably cuts money from that transaction. It kind of does, I guess, but you can't think that. No, no, no. I'm not supporting that. No, I know you're not. I'm just saying that that's the counter-argument in all this stuff. And probably the better analogy is the Michael Bay one, is this idea that the traditional model, as fucked up as it is, and maybe the most original ideas aren't getting out,
Starting point is 01:18:44 it generates a fuck ton of money. Yeah, it's interesting, but it's an inevitable part of innovation. Like, the horseshoe maker of the 1800s was probably so pissed when cars came along. Yeah, yeah, definitely. He's like, I bought this fucking house with horseshoes. My kingdom is from horseshoes.
Starting point is 01:19:02 I'd like to see his reaction. He's probably so mad. You know? Guy's probably going ape shit right now. You don't need a fucking car. Okay? Hey, it's not that expensive. All of a sudden, he became Jerry Seinfeld.
Starting point is 01:19:13 I don't know. What was that? Why do you need hay? He strikes me as a horseshoe kind of guy. He's a car guy. Yeah. He's the opposite of a horseshoe guy. No, that's true.
Starting point is 01:19:22 He's got like a million cars. Right, but he's got old ones. Yeah, but old Porsches. That's his main thing, though. Porsche is his main thing. Yeah. It's the opposite of a horseshoe guy. No, that's true. He's got like a million cars. Right, but he's got old ones. Yeah, but old Porsches. That's his main thing, though. Porsches is his main thing. Yeah. Porsche 911s. He's got like some ungodly number of Porsche 911s.
Starting point is 01:19:33 Who's got better cars overall, him or Leno? Leno. Wow. You did not hesitate on that. Yeah, Leno's a gangster. He has a full-time staff that takes care of his cars. They're in a warehouse. Geez.
Starting point is 01:19:44 He has an online show. Yeah, he's got some giant place. Wow. He also has a show, a web show that he does, like all based on cars, breaking down cars. Seinfeld has that Cars and Coffee show. I've watched it. He's pretty close. It's close second.
Starting point is 01:20:00 His show is more, I mean, it's a little bit about the car, but more about hanging out with unique individuals. I don't mind that show. No, it's not bad. You think about a traditional media guy from the 90s, I think it's a decent transition. It's definitely better than that marriage ref thing, whatever that was on TV. That was dog shit. Yeah. But you can't fix
Starting point is 01:20:19 marriages. Who the fuck told you to fix marriages? This is how you fix them. You break them. You break them and you tell people to to get your shit together meet somebody else and yeah don't let this happen again yeah don't let it get to the point where you're on tv working out your grievances sniping at each other in front of america but his his coffee car comedians in cars or whatever it kind of has like a podcast vibe to it a little bit very much so it's probably edited a little too much for my taste,
Starting point is 01:20:46 but otherwise I feel like you're sort of getting an uncensored version of both individuals. Pretty much, yeah. And it's also a passion project, whereas he doesn't need any money. Probably doesn't make much from it. Although they're still getting those Acura ads in there. They are, sure. They're nice and smooth too.
Starting point is 01:21:03 Yeah, they're good ads. He's good at it. He's good at the show. He really loves cars, but that's why it's a passion project. He really is a guy. He was driving a 1973 Porsche 911 RS, which is a very rare car. It's worth a million dollars. Yeah, and he was driving it around with someone.
Starting point is 01:21:24 I forget who it was. It was in the around with someone. I forget who it was. It was in the car with him. But I think it was a guy who hosts. Seth Meyers, is that his name? Yeah, that guy. I think it was him. One of those, some comedian character, whoever it was. Sure.
Starting point is 01:21:34 And, you know, you could tell as he's describing the car. Like these are Jerry's words. He's a real car nut. There's such a difference between that and someone who is just doing that gig. There's plenty of those guys online that are doing the car gig because they could have been a weathercaster or they could have been... Journalism school.
Starting point is 01:21:54 Not even that. They could have been a fucking top 40 DJ or something. But instead, they're reviewing cars. This is the new automatic transition. Transmission. It's a seven-speed dual-clutch setup. There's a difference between that and Matt Farah, who's a friend of mine, who has a show called Drive.
Starting point is 01:22:12 He's on that and smoking tires. Pretty much if you've got a script and a teleprompter, you're doing it wrong. Yeah, and that's the thing about if you can pursue your interests, you'll never work a day in your life. If you can actually find a job you'll never work a day in your life. If you can actually find a job where you're doing what you love, unless it becomes a burden, which also you can fuck up. You can fuck up and the thing that you love can become your... It's like marrying your mistress.
Starting point is 01:22:37 At least you're still doing it your way and fucking up your way. It's so different than having somebody else tell you what's right and wrong to experience it yourself. Like, like sort of like the bicycle thing. Someone can tell you, you can, you're going to fall, but it's,
Starting point is 01:22:51 you're never going to learn as fast as experiencing the failure and, and, and iterating based on it. You know, that's something that I think makes like YouTube, for example, so great is that the content producer themselves is keeping track of so many different producers we're creative we're content creators writers whatever whatever wearing
Starting point is 01:23:11 all these different hats so you get to essentially see uh so many different perspectives on on the output what eventually becomes the video and that job used to take and that's a super common question i get when people when i talk to people is you do this you mean you do all that on your own all of it like where's the what about the camera guy what about this guy about that guy etc and but there is some level of control and creativity and imagination that can come free when you know how to do everything you know I mean when there aren't you aren't seeing physical barriers everywhere. You're like, I know how to do that. Well, you're also seeing you
Starting point is 01:23:47 in an undirected atmosphere. Exactly. It's really you. And you're an interesting guy. You're a passionate guy about all these different things that you're reviewing. So it draws you in. There's no fakeness to it all. There's no very produced
Starting point is 01:24:03 layer. In the back, all of us had ideas. You know what I mean? Everyone was directing everyone else and themselves and the whole thing. And in a more regimented environment, it just sucks the life out of everything. Well, we were talking about that. We had a producer back there that was calling the shots. With a clipboard. Meanwhile, it was just five guys laughing hysterically.
Starting point is 01:24:23 That's right. And trying to make the best video too. Everybody's idea was clearly about trying to like, maybe we can get this shot. What about that? Maybe we could do that or this. And it became like we were ramping it up and escalating it to make it better.
Starting point is 01:24:36 And I feel like that's what exposes the traditional media model in the sense that if we're having fun, it's going to come through coming back to the social media kind of element we're these guys friends we need to get as close to the experience of having them here as we can for them to get the most out of the video yeah and every every time you put this business person or whoever in between that communication spectrum all of a sudden there's this filter. And audiences are more sophisticated than ever.
Starting point is 01:25:10 And that's why I feel like YouTube is the place, it's the ultimate battleground. Because everybody has equal access to viewership. And so you can come with your big budget, and you can come with your fancy voice, the one you were doing there. The fancy voice. You can come with your million dollars, in fact.
Starting point is 01:25:25 A million dollars. Bring it, bring bring it and the organic shit will win in fact in fact a couple of years ago maybe a couple of years ago google thought we need more premium content on youtube so they had they launched this premium content initiative spent an enormous amount of money like a hundred million dollars to convince traditional media people to bring their content to youtube almost everything within that initiative uh initiative bombed wow because it wasn't passion-based because it wasn't passion-based and it wasn't organic to the platform it was this really weird kind of frankenstein version of it you know and i you know i'm i'm really passionate about it i'm really passionate about people that are web native remaining that way you know and a fat paycheck not necessarily changing that yeah I don't
Starting point is 01:26:08 think it would change that for you you you you really do enjoy it and love it and the only thing that would change is if it became a burden you know if it became you were beholden to another company you're holding to if you had Sony sponsors unblocked i mean imagine if sony sponsored unbox therapy or well dude it i mean it's not it's not impossible that at all i mean on the web there's this advertising is the web and no one wants to talk about that you know people want to run ad block and pretend that it doesn't exist every site you love every video you love everything important and interesting on the web or the or a
Starting point is 01:26:47 lot of it the vast majority of it is supported by the fact that brands are paying to be in your face google exists because they're an advertising company first and foremost that's how they keep the doors open right but there's this really weird thing where people you know haters whoever people want to come on there and pretend that it's actually something else they're participating in but if it wasn't for advertising and real money finding its way to the web none of us would be here right now you need it you need it to survive and you need it to invest back in the content i'm out here in la right now shooting fucking arrows it's not free i got a ten thousand dollar camera back there it's not free if I got a $10,000 camera back there. It's not free. If you want to see cool shit, it's going to cost you. But at least in this environment, you know it's spent on the actual thing and not spent on some woman walking around with a clipboard.
Starting point is 01:27:43 seen YouTube shows where they do it like a Hollywood show where they have makeup artists and producers and directors. There's a guy that's holding the camera and there's another guy directing it and there's someone who's overviewing the thing. I've seen like six, seven people. I've been on the same sets, man. What is that? That's the blockbuster effect. Those are the traditional people taking the easiest path to secure their position without being imaginative it's also people that think that you have to do that in order to be legit you have to have all those roles that's right if yeah if there's not today we had probably five people holding cameras yeah you know I mean not everybody not
Starting point is 01:28:19 because it was their job but because it was exciting to try and get an interesting frame themselves yeah you know we wasted everybody on the actual subject matter instead of having somebody putting powder on our faces and there was also there wasn't the the voice of reason didn't exist no there was no one person that was no saying say look we can't do that that's too far i'm gonna lose our sponsors we're gonna exactly i think once you've had the real version, once you've had the uncensored version, once you've had you on the podcast, you've had me in my show, it's really hard to ingest us in another format. Yeah. Well, it would be really hard to recreate that too, to recreate someone who's really interested in what they're talking about, really passionate about it. I don't think you can recreate it.
Starting point is 01:29:04 You're either into it or you're not. You can't fake that. It comes through. You know, that's a big issue in mixed martial arts, too. In mixed martial arts, there was a bunch of those sort of sports guys that got into mixed martial arts and were doing commentary on it but really didn't know what the fuck they were talking about. But they were more sports, and they would say ridiculous shit,
Starting point is 01:29:24 and the hardcore fans would go crazy then go after them They're like you're not really a fan you fuck problem weird faker guy Who doesn't even understand what you're talking about and it just shown through and then there's other guys that do it that they? They clearly love it and those are the ones that are usually embraced for the most part the only They clearly love it, and those are the ones that are usually embraced for the most part. The only problem from a business perspective is when the guy, if the guy you're employing knows more about the thing than you do, who's really in the power position? Right. You see? There's something really enticing about putting a puppet in.
Starting point is 01:30:00 It's true. Yeah. Or putting an expert in who will do your bidding putting putting it yeah exactly an expert the way you see it a well-compensated expert that would be a company man an expert actor yeah and when it comes to electronics and things that's when it gets really squirrely because if sony knows that you've been beholding to lg and they try to lure you from the lg side and then and then lg finds out that you well you fucking went to LG, and they try to lure you from the LG side, and then LG finds out that you fucking went over to Sony, huh, you goddamn turncoat?
Starting point is 01:30:31 Relationships and the whole fucking thing, yeah. How does that work? When you get stuff, like I know Top Gear. Okay, you know that show Top Gear from the BBC? Love the show Top Gear. Great show, great show. Well, they had a problem with American, with doing it in America, because they shit on
Starting point is 01:30:48 some cars. I mean, Jeremy Clarkson takes open dumps on some cars. Yeah, definitely. And Porsches, like for years and years, until like the 997 Turbo was the first Porsche he praised. Right. He would shit on them, how stupid stupid they were and they were basically overgrown beatles and like i mean it would constantly do that and because of that like a lot of american
Starting point is 01:31:10 car companies didn't want to donate their cars to them and they had a real issue doing that show on american tv we kind of dipped into that in the last conversation about how when your subject matter comes from a company like if you know if you want to go shoot a rom-com movie, the subject matter are the actors that you hire. But in this case, these are our actors. This is what makes the video or breaks the video. I mean I can sit there and talk about what I've heard all I want. But without it in my hands, I have no interpretation to share with you. So it's a very big deal maintaining these relationships
Starting point is 01:31:47 and making sure that you're going to get your hands on this stuff. And therefore, it is important what people say and how they say it. And so this is, I was ranting last show on tech journalism and somebody had a really good point in the YouTube comments about journalism in general. They're like, wait a minute, think about politics. Think about commercials on CNN. Think about the agenda of anybody
Starting point is 01:32:08 trying to get a message out there. If you can shroud it under the heading of journalism, it's going to get past the filtration system that much easier. See, the best advertising, real advertising, is stuff you don't even know is there. Ooh, like we just said. Product placement. I remember when I first found out about product
Starting point is 01:32:28 placement. I think it was on news radio. There's two. There's different types of product placement. One, there's free product. They just give you free product and so you drink their sodas on the set and you wear their clothes like Nike will give you free sneakers if you're on a television show.
Starting point is 01:32:44 Things along those lines. There's's that kind and then there's also like where you are supposed to be holding up a coca-cola while you're in the like man we've got to find this fucking killer before he kills again it's refreshing it's really helped me fight crime you know that's like the low the lo-fi version that's that's like the lo-fi version. That's like the unsophisticated version of it. But that unsophisticated version rears its ugly head pretty often, sometimes offensively. Yeah, on cable TV. And the internet will react. The internet won't put up with that shit, man.
Starting point is 01:33:17 Great product placement, you fuckheads. The internet won't put up with that shit. And ultimately, I don't think it functions nearly as well. Here's the thing i always get pissed off when i'm watching a movie or something and they've completely covered up the logos on everything because watching that movie for me is all about the suspension of disbelief i have to believe that what i'm looking at is potentially possible like if it's an apple laptop but the apple part is blurred out every reality show ever is that as bad as when it's a sony show and everyone's got a sony i was watching a movie the other day where everyone had sony
Starting point is 01:33:51 everything sony vio laptops the worst right now is music videos music videos is no longer a viable business to invest that much money in a video and all you're going to get is a little bit of ad revenue off youtube so they're all supported heavily by product placement. You'll see Beats Audio. You'll see special phones and, like, super heavy duty in the frame, you know. But for me, if we can all agree that the audience themselves is becoming more sophisticated, we need to get better at hiding the Easter eggs in our entertainment because you're going to fuck up my suspension of disbelief.
Starting point is 01:34:24 Yeah, using them so blatantly obvious like i like i said with this movie i saw the other day every time they took a photograph it was a sony camera every time what fucking movie was it god damn it yeah you need to call this out right now yeah i'm trying to remember what movie it is i just saw it yeah well here's the problem with the blatant call-out is that all of a sudden, as a consumer, your guard is up. We are bombarded with brand messages on a daily basis. And so because of it, we build up this force field, right? I don't remember what the figure is. You're inundated with thousands of brand messages
Starting point is 01:35:01 before you even get to work in the morning type thing. Yeah. And so your guard is up. And so it doesn't pass into that other portion of you, that subconscious portion of your mind that controls your purchasing decisions. So not only are you fucking up my entertainment by not allowing for the suspension of disbelief, but you're also not selling me your product because I saw what you did there.
Starting point is 01:35:19 Right. Yeah. And if I do buy it, like I'm buying it in spite of what you did. Because, exactly. Like it's so good, I'll buy it anyway, but God, you idiots. Oh, Deliver Us From Evil. That's what it was. What's it about?
Starting point is 01:35:32 Oh, it's a silly fucking movie. It's supposedly, it's an Eric Bana movie. It's based on the real life instances of a New York City police detective who had a serious thing where a guy was possessed. Like, get the fuck out of here. It's so ridiculous. And that had product placement. Interesting.
Starting point is 01:35:53 Really blatantly obvious product placement. It was pretty silly. Yeah. Like, so much so, like, every time they used a phone, you got to see the Sony logo clearly in place. See, brands themselves, the people making those those calls they're the wrong fucking people they're the wrong people that there's some meeting somewhere and they're going okay we can have the phone in for three frames or eight frames we'll take eight frames because we want as much of this as we can get well it's not
Starting point is 01:36:20 a question of quantity it's not you just gotta the seed man Well, if you're teaching them how to be fuckheads I don't think you should I don't but I don't think that's fuckhead at all because my life experience I don't care about average like I I personally think good advertising is one of the most sophisticated art forms that exists, right? I have enormous respect for good advertising the problem with advertising It's context like for example Women they're gonna read vote vogue magazine right vogue magazine is as much about the people they choose to let advertise in there as it is about anything they write on their own it's all about context the experience of picking it up going through the pages finding things that are attractive and
Starting point is 01:37:01 pulling you in and knowing that for three or four dollars you are now you are now uh completely consumed in the culture of all this really expensive stuff in these really expensive brands and it's all connected see their narrative the narrative on vogue magazine is not about what they're putting into it it's about who else is there who's at the party gucci's there louis vuitton is there etc It's about who else is there, who's at the party. Gucci's there, Louis Vuitton is there, etc. It's about building that entire thing up. And for the male perspective, DuPont Registry, even better example.
Starting point is 01:37:35 DuPont Registry is an ad book. You're buying an ad book. Everything in that magazine is an advertisement. Everything, and we love it. And it's there at every fucking newsstand. You see a DuPont Registry registry and it's got some new car on that's cost way too much fucking money for 99.999% of the people that ever buy that magazine to afford that's right probably more than that like the Bugatti
Starting point is 01:37:56 Veyron a million five and it's on the cover and you're like what who's this magazine for yeah add for a car that costs more than most people's fucking houses. What else is the Rob Report? Yes, that's another one. Oh, the Rob Report is everything though. It's like yachts and planes, vacation homes in Hawaii and all this crazy shit.
Starting point is 01:38:16 But that's the thing is like, ultimately people want to be told what to get. You know, we don't have the time. It's the reason that channels like mine exist. You don't have the, there are's the reason that channels like mine exist. You don't have – there are so many – the product sphere is so huge now that keeping tabs on all of it is very difficult to do. And in some ways, we're reverting back to the informational type of advertising that existed in previous times.
Starting point is 01:38:40 You break the show and the guy comes out and he goes, I got the new Colgate toothpaste. And the host of the show is actually showing you what it is and what it does. Advertising has moved so far in the abstract direction, right? Where it's like, you're advertising for beer, but everyone's partying all the fucking time. It's like, what am I buying? I'm buying a party.
Starting point is 01:38:59 I'm buying a party in a bottle, right? I'm hanging out with these guys, Lou. That's their dream come true. The problem is, beer is not representative of the massive sphere that we have to purchase within. We need to buy complicated shit too. Right. And you can't just tell me my life's better because I have it. I need evidence, man.
Starting point is 01:39:16 Yeah. That's the place where you come in. And then Marcus, anybody who – that's how you say his name? Marquez? Marquez. I say Marquez. He doesn't care if he's Marcus or Marquez. Or if we want to shout out his channel
Starting point is 01:39:30 it's MKBHD. Awesome reviews. Awesome reviews. But the kind of in-depth coverage of electronics just did not exist. Even on the screensavers. They just couldn't. There's no way you can. No one has that time and it's it highlights the issues that people have with traditional media you know it highlights
Starting point is 01:39:52 the issues that people have with having a very specific time where you have to tune into something it's true that's that was that's a huge barrier to creativity oh it's a mess because you have to build this messaging that's suitable for this huge amount of people at one time like you know the super bowl right you spend a million dollars for a commercial because everybody's paying attention at that time but it's not targeted at all right you're not reaching anybody specifically i mean maybe more dudes are watching it than women though i was amazed at the female figures there's a lot of women watching it too everyone in the house is watching it but ultimately is part of it is the shotgun approach part of it is just getting the name of your goddamn thing to as many people as possible
Starting point is 01:40:34 but i think real decision making happens at a at a much deeper level personally that's my feeling. So awareness is point A, but knowledge is the next step. So fine, make your introduction at the Super Bowl, but that's not enough. You can't stop there. Yeah, and I think that also the kind of advertising, like the difference between advertising and informative entertainment, which is essentially what you're doing. I mean, when you're doing your things. What I'm doing, yeah, but brands are trying to essentially what you're doing. I mean, when you're doing your things... What I'm doing,
Starting point is 01:41:06 yeah, but brands are trying to do what I do now. Like, Samsung will do their own unboxing videos. Really? Hell yes.
Starting point is 01:41:14 And who does it for them? Some random employee. fucking scrubs. Fuck you. No, seriously. So it's not someone who's passionate. If you want a major
Starting point is 01:41:24 mind blow, look one up later. Look up the, I believe it was the S5 or the Note 3. A Korean girl did it for me. Yeah, not good. Not a good job. It's the whole thing. Fluff piece. The whole thing feels so bizarre.
Starting point is 01:41:39 Again, you're hitting that force field. You're hitting that sensor. People are alerted. You know, we're all – that's what I love about it. I love that sophisticated advertising – I don't even know if it's just advertising, but sophisticated content drives a more sophisticated viewer. I love that. That all these people out there that experience my content now are going to hold everything else up to that standard right you see yeah so you can you are literally pushing the entire marketplace marketplace by not fitting within a particular paradigm that's so interesting man and it's also
Starting point is 01:42:15 kind of redefining how we view the information that we get on on each product like it used to be the only information that you got about a new Chevy truck was either reading about it in a magazine because you're so intrigued that you pick up a Chevy truck magazine or you'd get an ad.
Starting point is 01:42:32 You'd see an ad for a Chevy truck. Now, you go online and you touch Chevy truck review. Boom. Everyone does.
Starting point is 01:42:39 And there's so many reviews. I've been looking at a new SUV. My lease is up on my SUV. I'm thinking about something else to get or a truck or whatever. And I'm reading all these different reviews. And you get lost, man. It's almost an overload.
Starting point is 01:42:54 Because you're like, look up the Toyota Land Cruiser. Okay, the Land Cruiser. You binge. You binge on it. You binge on it. How much time did you spend? Oh, lots of hours. How much time will you put into this purchase?
Starting point is 01:43:04 Quite a bit. More than anything else because it's the family vehicle. So I want to make sure they're safe and they're big and they can carry all our shit if we're going anywhere. Seats fold in a million different ways. That's big. Entertainment things. I have a four-year-old and a six-year-old. They get their little party on in the back seat and everything's groovy.
Starting point is 01:43:23 iPhone connection. Got to look at those. There's new ones. Everybody has that, pretty much. The new one. What's the thing called that's- CarPlay? CarPlay, yeah.
Starting point is 01:43:31 What's that? Well, we sort of had that conversation about Google. They're doing their own version, but Apple has their in-car software, and they have a few automakers they've aligned with to put essentially an iPhone experience in your dash, so you no longer have that dumb unit. You know what they're doing also for a lot of back seats? They have this thing where you lock in an iPad. Oh, right.
Starting point is 01:43:55 And the kids watch- Just fuck it. Just paste it right in there. The kids watch their iPad, and they also have games that they can play on it. Of course. And they also have their own individual ear jack. Oh, definitely. That's awesome.
Starting point is 01:44:04 Or they can go Bluetooth within the device. So they have wireless headphones. You know, mommy and daddy don't have to listen to the fucking Frozen for the hundredth time. That's the thing about kids, man. It's cute. It's adorable. But once they love something,
Starting point is 01:44:19 they just want to watch it over and over and over and over and over. I went through Tangled. I went through a period of watching Tangled. I probably saw it a hundred times. Whoa. Mine don't do that yet. No?
Starting point is 01:44:31 No. Mine are American. They're different than yours. My kids are different. They have different DNA. No, they're not. They're different. You want to know, mine, my two-year-old especially, you got to remember, they've had all the technology,
Starting point is 01:44:43 all the video games since day one. So no Waldorf school for your kids? Fuck no. Do you know about Waldorf school? They make you play with wooden toys. I had a friend who went there, yeah. No electronics. Yeah, no, none of that.
Starting point is 01:44:54 They make nice kids. Well, that's subjective. Nice is a subjective word. Right, I agree. But no, listen, I'm immersed in it. I want to connect with them. How am I? In fact, Will's been in a bunch of my videos, my four-year-old, lately,
Starting point is 01:45:10 which is amazing because half of this shit, he sees it come in the house, and he doesn't get to participate in that part of it. So I think in that sense, I have the coolest job. I get to do shit with him. And every time it's him driving it not me so for the audience it's like you're exploiting him or whatever this is him nagging me weeks on end let's make another video four years old he likes it he loves it that's funny loves it but they're so into this world that uh like youtube for example they
Starting point is 01:45:40 give them an ipad they know how to navigate YouTube and that's the craziest part And I and I've talked about this before as well It's like the consumption thing that I'm in like the product world the the tech world it exists for different Spectrums to like makeup and beauty and kids shit my they research their toys man. They research the stuff they want Yeah, so they're watching play-doh sets. They're watching car sets. They're watching Lego. Lego, man. So they're getting started even earlier than me. Not only that, those toys get reviewed now. That's right.
Starting point is 01:46:13 The star rating system. That's right. If you go to Amazon and you look up children's toys, you'll see a rating system and comments that the parents and the children will even like tell the parents what they like or don't like about a toy and the parents talk about like the build quality right which you used to you know you used to have to like read consumer reports or find out right if it was even safe or there's a dangerous toys that broke and stabbed you and you felt oh uh the high chairs recall a fucking high chair because people are falling over or whatever
Starting point is 01:46:45 now all that shit's out in the open it's amazing see but here's the thing it's like if if the blockbuster guys are on one end of the spectrum poor fucking blockbuster guys i keep on calling them out they still exist those are real guys they're listening right now probably not poor bastards anyway if the blockbuster guys are on one end of the spectrum and my kids are on the other Anyway, if the Blockbuster guys are on one end of the spectrum and my kids are on the other, because I'm already completely sensitized to the traditional media messaging, like it's not going to fucking work on me. It sure as fuck isn't going to work on them. Yeah. They know how to get around it.
Starting point is 01:47:18 Not only that, they're from the jump. How old are you? 29. I'm 46. Right. I'm 46, so obviously I dealt with a lot of years where there was no influence whatsoever by the common person with social media and the ability to spread information. A guy like you didn't exist when I was young. My job didn't exist when I was in high school. My guidance counselor couldn't have told me what the fuck I was going to be doing because YouTube wasn't even a thing.
Starting point is 01:47:41 He probably wouldn't have told you to do it anyway. Even today, what guidance counselor is going to tell you, hey, man, you should make some YouTube videos? I get that question more than anything else from young people. How do I do what you do? It's the number one question. Just start doing it, right? That's it.
Starting point is 01:47:56 I mean, those people that are asking that question, you guys are knuckleheads. Stop with the questions. Just go do something. That's the problem with people. They like to talk about shit so much they don't actually do shit. I've been reading Stephen King's book on writing, which is a great book. I was reading it this weekend.
Starting point is 01:48:17 And one of the great things about the book is it says, like, you don't talk about writing so much. Like, just go write. Just get it done. And this is also in Stephen Pressfield's book, The War of Art. A lot of times people will distract themselves from the actual work at hand by talking about it. Definitely. No, I mean, I completely feel that way. In fact, in my studio, I tried to create it in such a fashion where the friction between me starting something and not starting something is at the lowest level possible. You've done the same thing here, obviously.
Starting point is 01:48:42 I mean, Jesus, you just sit down and go. Yeah. possible you've done the same thing here obviously i mean jesus you just sit down and go yeah you know and that's the key because human beings we will naturally find ways out of doing what we know we're supposed to be doing but this is easy to do this is like out of all the things that i do that require me to do it whether it's writing being the most difficult stand up being the least difficult this is the easiest stand up being the least difficult? Oh, oh. To get me to do. Oh, okay. I love doing stand-up. Right, right. It's really fun. Right.
Starting point is 01:49:07 You know, it's probably the most difficult to get right. This is probably the easiest out of all the things that I do to get right. I don't know. Out of all the things that I do? No, no, it might be to you, but I mean to the average person. I think this format, it requires a certain openness about yourself because to do a set,
Starting point is 01:49:30 are you revealing as much about yourself in a comedy set as you are in a three-hour conversation? You definitely reveal more in a three-hour conversation, I would think. I would think so too. Especially when you do 500 of them.
Starting point is 01:49:43 That's what I'm saying. People kind of get a sense. And a lot of people I know, the them that's what i'm saying yeah yeah that's gonna get a sense and a lot of people i know the barrier that's holding them back in the first place is insecurity about who they are or what they have to share or whether or not anyone gives a fuck well that's a much tougher place to put them in this seat where they're expected to show who they are for three hours instead of mastering this really perfect little box, this little thing that represents them. Right.
Starting point is 01:50:07 Like I think most of my videos are three to five minutes long, and I think a person could listen to this podcast right here and know more about me than if they watched 500 of them. Oh, most certainly. What's the longest you've ever done a video for? Is there anything that's really complex that warrants much longer? You know, you can get up into like 10 15 maybe 15 like what would be 15 like a new phone or something like really complicated kind of comparison
Starting point is 01:50:32 like something versus something else but you don't like limit yourself like you well there's this it listen if you're you had to be smart in anything that you that you do if you're investing a lot of time in it. And so there is definitely a retention issue. If we're willing to identify the fact that consumption habits are changing and the web is the driving force behind that, then we also need to be cognizant of the fact that we need to fit within certain boundaries. Even though those boundaries are loose and no one's going to fucking tell you one way or the other, certain boundaries even though those boundaries are loose and no one's going to fucking tell you one way or the other a lot of the conversations i have in brainstorming that i do is about hyper focusing and iterating and finding better ways of reaching people and we just i think a lot of us
Starting point is 01:51:14 i'm speaking i guess for the community as a whole have figured out that three to five minutes is just what makes sense three to five minutes is a song length as well yeah it's a really weird it's really weird that it lines up that way three minutes is what they say right you see like something yeah for sure something weird uh we don't have uh youtube up there right now but like if you look at the youtube interface it's a lot of thought goes into the way things are laid out people freak out whenever anything changes and why the fuck is that? Google's stupid. People love seeing shit like that. YouTube does a pretty decent job of
Starting point is 01:51:49 setting up, like if you click on one of those videos, Brian, like one of your videos, you would look on the right. And you get suggested stuff. That's what sends you down those fucking rabbit holes, man. That's where shit gets weird. Here's the thing about this frame right now that we're looking at.
Starting point is 01:52:06 At what point does this video become less enticing than the juicy shit on the right? Right. You see, he full screened it, so he kind of killed it. Well, full screening it definitely does. Full screening it does, right? But why is YouTube not by default a full screen interface?
Starting point is 01:52:22 Well, because they're about view times as a whole. Did we talk about this last time? Did we? I don't remember. But that totally makes sense. The way they're designed. I think it's the perfect design. Also the comments. As inane and retarded and
Starting point is 01:52:37 fucking aggravating as they can be, they engage people and get people to spend more time. There's some folks that just do not have an outlet. And I think that's sometimes reflected in the angry and anger and vitriol that you see exhibited on a YouTube page. It's not even representative oftentimes of what they're actually reviewing. It's a reflection of their own life is that people don't feel like they are heard.
Starting point is 01:53:03 They don't feel like they matter. They don't feel like they have a voice. And then finally when they do have a voice, like, yeah, what they're saying is no one wants to fuck me. My boss is an asshole. I picked a shitty career. You know, I don't like where I live. I sort of feel like people within those communities don't get enough recognition, though. Which communities?
Starting point is 01:53:26 So, like, my, let's say my best viewers. Let's say your best viewers, anyone's. The best. They're all the same to me, Louis. Get the fuck out of my face right now. They're all awesome people. Get out of my face right now. How dare you.
Starting point is 01:53:36 Listen, there are people who are fucking Joe Rogan diehards. Those people matter more to you than the hundred thousand others that are fair weather type viewers. They're evangelists for you. They're out there saying to their buddies, you fucking hear the podcast? Go check out the podcast. You need to hear this podcast. Check out this guest he had on, so on and so forth.
Starting point is 01:54:00 Don't tell them they're important. Then they're going to want more attention. No, no, no. What are you doing? You're fucking up everything. There's a way this can work. There's a way that it can work. Yeah, mushrooms. Everybody's got to get on mushrooms together at the same time. No, no, no. Here's how it works.
Starting point is 01:54:12 We need to find a way to reward the most important in our own communities. Okay, because here's why. It's not fair that they're out there as evangelists for our brands, and yet they get nothing out of it. What are you talking about? They get the entertainment out of it. That's the whole exchange. That's fine. If you give them something other than the entertainment, then it changes and morphs.
Starting point is 01:54:34 That's fine. They get the entertainment out of it, but so does somebody else who shuts the fuck up immediately after they watch it. The part they're doing on their own time is not about the entertainment anymore. Right, but don't you do that as well, but don't you do that as well? And don't I do that as well? Do what? You talk about things that you enjoy, and the benefit of that is that you support the things that you enjoy. Like Game of Thrones,
Starting point is 01:54:54 for instance. I'm a big evangelist of Game of Thrones. I can't stop talking. They've never paid me. They wouldn't. Did I say pay? What do you mean by reward? There are ways to recognize without necessarily paying somebody. Like who's, let's put it this way. Who's your most engaged Twitter follower?
Starting point is 01:55:10 Who do you talk to more than anyone else? I don't think I have a one. You probably do. But I don't have one that I talk to more than anyone. We don't have an accurate way of figuring out. You know what would be interesting to me? To know who has tweeted at Joe Rogan more than any other user. You're going to attract a psycho.
Starting point is 01:55:28 No. Who's going to, Lewis, it's me. I am the one. I am Highlander. No. You're essentially sending out a bad signal to crazy people. No. That's what you are.
Starting point is 01:55:38 No, no, no, I'm not. Calling all crazy people. No, I'm not. Because in the real world, stuff like this has existed for the longest time. Take, for example, a forum. A forum's not in the real world, stuff like this has existed for the longest time. Take, for example, a forum. A forum's not in the real world, but it's an older platform. In a forum... Game of Thrones sent me a box.
Starting point is 01:55:53 See, that counts. That fucking counts, by the way. That's true. Well, they did that after I talked about them forever. That fucking counts. They didn't just send it just to me, either, by the way. Okay, no, no, I know. But what are you talking about?
Starting point is 01:56:06 In what way would you reward them? What do you got planned? In the old days on a forum. A forum on the old days? What old days? Mine's been around since 1998. I thought I had the oldest forum on the net. Or it's one of the oldest.
Starting point is 01:56:20 Forums to me, when I get in a forum, I feel like I'm in the old internet. Okay? forums to me when i get in a forum i feel like i'm in the old internet okay and the reason is because social media to me has sort of sort of absorbed some of what forums used to be for socializing right right so i kind of look at social networks as like forum 2.0 or whatever right but anyway forums still exist and that's cool but on a forum the people who participate like crazy in some forums they have they have like five stars or something. Right. Or they're a contributor, a rep, a moderator.
Starting point is 01:56:54 Moderators take lots of pride in being moderators even though they're not getting paid to be moderators. Right. Now, granted, you can have circumstances where things get fucking creepy and weird. That's going to happen. that's inevitably going to happen but for each one of them there's a hundred cool people who want to participate in your community and just get a little bit of recognition for that participation
Starting point is 01:57:15 I really want to know who has tweeted at Unbox Therapy more than anyone else I want to know who that person is not because I want to stalk them but because I want to find a way to- Thank them for stalking you. See, you're taking the totally negative approach on this. I can't help it.
Starting point is 01:57:33 It's right there. Be optimistic. Be optimistic. Normally, you're the optimistic one, right, on the podcast, and the person in this seat is the pessimistic one. Not necessarily, but I think that, I agree in form of what you're saying, but I think that
Starting point is 01:57:49 the beauty and the purity of the relationship between someone who likes your show and someone who comments on your show, someone who enjoys your show, is that your show
Starting point is 01:57:58 gets more recognition, more hits, and it continues to grow. And they get better content because of it. And they enjoy it. They enjoy it. It makes their life interesting. I try as much as possible.
Starting point is 01:58:11 If you look at my Twitter, one of the things that is about my Twitter that's important to me is anything that I find that's interesting online, I share. Right. So not everything because it would be a constant stream. I put that up. I just fucking read it. How dare you? But it would be a constant stream of videos and content.
Starting point is 01:58:33 I can't do everything. But things that I think are fascinating or important, like I put up something from Science Magazine about widespread contamination of the marine environment by microplastics, which I think is really sad and, you know, reversible but needs to be addressed, part of our society and the use of plastics and our relationship with the oceans. Things along those lines. Sexy photos on Facebook may cause women to be seen as less competent. That's from the Science World Report. That's another thing that I tweeted.
Starting point is 01:59:07 I believe that. Fascinating, right? Interesting. So I put a lot of that online. So I feel like that is... You're adding value for people. Yeah. Definitely.
Starting point is 01:59:15 I completely agree. It gives them an incentive also, selfishly, to tweet me these interesting things so that I retweet them because I do that all the time too. Ten followers. Yeah, yeah, a lot of followers and recognition. People like to be engaged. That's a perfect example.
Starting point is 01:59:30 That's part of the reason that I love Twitter is that they know you see them. But see, in YouTube comments, you can reply. It's impossible to reply to everyone. But on Twitter, you see one guy gets retweeted. You think, well, I could get retweeted at some point later. Something that's been a big conversation lately is the favorite button.
Starting point is 01:59:50 Are you a fan of the favorite button? No, it doesn't make any sense to me. Yeah. Well, it doesn't make a lot of sense to a lot of people. People use it for different reasons. Some people use it to save tweets, but that's not the way I use it at all. I could care less about saving tweets most of the time. I could use it that way, but the not the way I use it at all. I could care less about saving tweets most of the time. I could use it that way, but the majority of how I use it is as a recognition piece. So you're cool. You sent me some cool shit. I can't retweet it right now, but I see you.
Starting point is 02:00:14 But why can't you retweet it? It's just as easy to press retweet as it is to press favorite. Because ultimately you need to curate your feed. If you retweet everything, everyone sends you, you're fucked. Right. But if you see someone's feed and favorites come up... No, so what I mean...
Starting point is 02:00:29 Well, favorites do come up, but it's kind of... You have to go there to get it. Meaning if you favorite something, it's not going to go on your feed. Right. So favorites are a little tougher to get your hands on. Oh, I see what you're saying. So you're letting someone know that you see them, you give them a response by favoriting their tweet.
Starting point is 02:00:46 But you don't put it on your feed so they know that you see them. That makes sense. Actually, that's the best use of it that I've ever heard. I do it as a bookmark. That's what it was intended for. Yeah, that's how I've used it. It's the only way I've ever used it. It's intended as a bookmark.
Starting point is 02:01:01 And there's this growing group of people. I don't know how many. But when I talk about it on Twitter, a lot of people said they're doing the same thing It's a movement to try and generate essentially a like button on Twitter where it doesn't exist Okay, so the favorite becomes a like button sort of I like that I like that because I can actually use that way more because the way I use it now I just I just don't I can't there's no way I can retweet everything that comes my way. Or even see everything that comes your way.
Starting point is 02:01:27 No, it's not possible. But if you're sitting on Twitter and somebody takes the effort to, like, they thought of you. They saw this cool thing. They thought of you. You hit the star button, and it's like there's an exchange there. Yeah. There's some recognition. It's not a dollar value.
Starting point is 02:01:43 But that's the kind of stuff I'm talking about. I'm talking about nurturing a community. That makes sense. That's some recognition. It's not a dollar value. But that's the kind of stuff I'm talking about. I'm talking about nurturing a community. That makes sense. That totally makes sense. I think nurturing a community also comes from being engaged, from reading your comments and maybe commenting on them in another podcast or another video cast, whatever you like to call it. Or Twitter, engaging with people as much as possible, answering questions as much as possible. But with me, there's a certain balance of engaging
Starting point is 02:02:13 and still getting work done. My thing is all about producing content. I produce hours of a podcast, three days a week most of the time, and then there's the writing of comedy and of random thoughts that have to take place. If it doesn't take place, my comedy will suffer, and probably my conversations that I have on podcasts will suffer. I need to think about ideas by myself as well as have them in a conversation with people. And then there's also the researching of shit, the reading of articles,
Starting point is 02:02:46 the watching of documentaries, the reading of magazines or books. The amount of time that's left over to just engage with people online is pretty minimal. And if you change the balance in any way, all the content that you put out suffers. Right. And I think it's easy to forget that the content in and of itself is a communication yes meaning that like it's it's similar to what i said before about the best buy thing how essentially we took a traditional model this guy in his best buy store and we said this is much more dynamic and it's much more streamlined to take one guy who really knows and give that to everyone well video is this way of having one message suitable or sent to hundreds, thousands, millions of people.
Starting point is 02:03:27 Whereas a personalized tweet, I'm sorry, if you were to sit there all day and answer every tweet you ever got, you'd never make another thing in your life. Exactly. And ultimately the reason people care about you in the first place is because of all the cool shit you made. Yeah, there's a balance. Yeah. There's a balance. And it may be, who knows, maybe it's like a weekly ask me anything sort of a thing like they do on Reddit.
Starting point is 02:03:46 Like I've done a couple of those Reddit ones. Definitely. It's kind of fun. Some of the guys that we had with us are big proponents of ask me videos as well. Yeah. And you just get thousands of questions in on Twitter and you pick a few and address them. It's huge. Yeah, and I think that might be a better way to do it even because writing things, one of the issues that i have with blog entries and i do enjoy reading people's blogs but one of the issues that i have is that you if
Starting point is 02:04:09 you give someone a free you know a page where it's just an open platform to write things and to write about a subject they're not opposed you know it's just their thoughts and it's a way to express thoughts, but they might be saying some incorrect and not factual shit or distorted shit, and they use that as the base for other statements, and they use that as a base to further expand upon these thoughts that were based almost entirely on something incorrect in the first place or distorted in the first place or biased in the first place. So it creates this piece. Like say if someone was writing something about you, like a really biased piece about
Starting point is 02:04:49 Lewis from Unbox Therapy. Oh, thanks for giving them the idea. But you know what I'm saying? They did do that. And a lot of it was based on some incorrect assumptions about you and some incorrect information or distorted perceptions. It probably exists. Sure.
Starting point is 02:05:02 I'm sure it does. But my point being that that's a really bad way to communicate ideas. It's good for just trying to shame someone or trying to just throw mud on their name. Or to praise someone or to pump someone up and create some art. But the best way to express an idea is to have that idea sort of vetted out with another person. Yeah. You know, and that doesn't really happen when you do it in that form. No.
Starting point is 02:05:32 Yeah. And another thing, too, like, well, building on that is the fact that video in and of itself is the closest thing we have to real life. Yes. To actually meeting somebody. Yes. is the closest thing we have to real life. Yes. To actually meeting somebody.
Starting point is 02:05:44 Yes. So you can, you know, you can take all of those things that are happening within communication that aren't necessarily the words themselves and you can put those into the overall sort of scenario and the line that you're going to draw based on their perspective. You guys were talking recently about your buddy on twitter who had the radio
Starting point is 02:06:06 show and said some stuff and then got kicked off the radio show anthony yeah yeah and you know how context in so many ways dictates interpretation so if video is the best right video is this modern form of communication and writing is fucking super old you you look at the you first of all one of them's way better but look at the reason why writing was invented writing was invented because you didn't have what was your alternative right but i don't think it's way better well because i think writing has its place definitely for some things it's not yeah i don't think i agree with you i don't think it's a question of better or worse, but look what television did to newspapers.
Starting point is 02:06:47 Yeah. Or the web did to newspapers. Right. So it's not better or worse, or maybe it's the comic book discussion all over again. Something will win out. It will happen. Is TV better for people than newspapers?
Starting point is 02:07:03 It doesn't really matter anymore. It's a moot point because people chose TV. Right, but that's just because it's passive. You just sit there. That's right. And it just comes to you. When given the choice between video, here's something that Google's testing. Instead of giving you text-based search results, on a Google search, they give you video results.
Starting point is 02:07:20 You Google something and there's a video option for Google to serve up, they'll grab it. That's a lot of my traffic. serve up, they'll grab it. That's a lot of my traffic. It comes from Google searches, not YouTube searches. So Google knows that their objective is to answer your question in the way that you want to have it answered, if that makes sense. Right. The most suitable format for you to ingest. And oftentimes that means video because retention times are better on video people i don't want to say are lazy people just like sophisticated delivery models like documentaries
Starting point is 02:07:51 for me are an amazing way to learn well it's also you can't hide when if someone writes something in print but they're full of shit it's hard yeah it's hard to see that they're exposing less about themselves how much would you like If you ever read like You ever read a really crazy Tumblr site Right And you're like Oh my god
Starting point is 02:08:10 I would so much rather hear you say this Yeah You know like Like some crazy radical feminist ranting Anti-male ranting But here's the thing about that too Is when you write something It's not
Starting point is 02:08:23 It's nothing like plastering your face on something right i think these people wouldn't say half the shit they said if it was their face in front of everyone most likely yeah and so if you would expose the craziness would come out of it you would see it you go oh you're a fucking banana head yeah oh sorry i mean i can stop watching this now now i know what i'm dealing with or i can watch this with a more level perspective because I know you're nuts. That's why I'm saying video is the ultimate. The ultimate in terms of bits and bytes. Yeah.
Starting point is 02:08:51 Think about the information. I write down a bunch of shit on this notepad. If I were to put that into bits and bytes, take a photograph or type it out, that's nothing. An SMS message in terms of size, there's not very much data there. Yeah. It's true. That's what held the data there. Yeah, it's true. That's what held the web back. That's why newspapers exist.
Starting point is 02:09:10 That's why we had to send each other letters. We didn't have the bandwidth. Now that we have the bandwidth, we can transport ourselves, the closest thing we can get to it, across the other way. And so we have to stand up for the shit that we actually believe in. We have to stand up for the shit that we actually believe in we have to be authentic We have to all these other things immediately fall into line Because it's so much harder to fake when you have access to all that extra data. Well, then how come like a sort of 15 second thing on Twitter hasn't taken off like a hundred and forty character thing like a 15 second video thing oh like fine like a yeah like
Starting point is 02:09:47 those do you know i mean they're kind of silly yeah instagram's pretty big though yeah right but i mean how many people express themselves on it they have videos where they do things like they'll skateboard jump woo or they'll fucking ride a motorcycle woo you know they'll have that but how many of them are of people staring at the camera and saying something for 140 characters? There's a huge community. I mean, Instagram is humongous. But Instagram is mostly pictures. Yeah.
Starting point is 02:10:14 Mostly pictures with context underneath it. How many, why, if we're talking about the purest expression, the closest thing you can get to an actual person being an actual video. I like this. Why isn't that taking off? off where is it a pure video communication YouTube fine be about 15 seconds why does why do you care why do you want it to be 15 because yeah that's what I know it's fine six but because I know that because of like one of the things that made Twitter stand out Oh forces out. The fact that it's 140 characters. Forces concision. I see what you're saying. So can we force concision with video? Is that possible?
Starting point is 02:10:50 Well, we're talking about ultimate expression. Right. The ultimate experience of somebody and who they are and what they are. What you do over here, three hours, if we're agreeing that it's all about faking it or not faking it, it's only going to get astronomically harder the longer you have to hold it up.
Starting point is 02:11:12 Right. I agree with that. But what I'm saying is take out that. I definitely agree that to get across a more elaborate point of view or discuss something in depth, you would want a YouTube video. That's the benefit of YouTube. or discuss something in depth, you would want a YouTube video. That's the benefit of YouTube.
Starting point is 02:11:26 But what about something where, I guess a lot of Twitter is a sharing of links, but take away the sharing of links. I went to see the new Captain America movie today. Oh my God, did it suck a fat dick. Boom. That's it. Vine.
Starting point is 02:11:40 But do they use it for that? Yeah. People use it for that. Most of Vine is like comedy stuff. The vast majority. People joking around? Little tiny seven-second skits. Right.
Starting point is 02:11:53 Like some of the popular ones that I recognize is this thing where people really like Jordan shoes. I don't know, you probably maybe saw this passed around where if a guy's really into sneakers, if he gets a little mark on his Jordans, he freaks out. You know, that kind of paradigm. Right, right. That kind of whatever that is. So that's like a thing. But on Vine, there's some channels that are dedicated to that, like what I would do.
Starting point is 02:12:12 You know, I don't know. Really? But funny, in a funny way, whatever, a skit. I'm doing a terrible job of describing it. I use Vine all the time. Like I was pretty much reviewing Spider-Man 3 when I was watching it using Vine and Instagram and stuff like that. While you were watching it.
Starting point is 02:12:26 So you're watching it at home? I think there's an issue right now of expectations. And I think that when a person logs on to Twitter, they have obvious expectations of what's going to be there, the context of it. And I think that right now YouTube is synonymous with video. And it's going to be difficult for any player at any length to come in there and change that. I started taking pictures, tweets of drawings of writings rather than I made. I just said I was going to do it for the rest of my tweets from now on.
Starting point is 02:12:56 Just even a picture of shit that I wrote down so people could see my handwriting. But I only did it once. Yeah. I was like, this is stupid. Takes way longer to write things. Well, not only that, but the problem is there that a lot of what makes the web so good in finding shit you care about is the fact that text is searchable. Yeah. You take a picture, all that data is gone.
Starting point is 02:13:16 That's true. But what I was going to say is how infuriating would it be to people if you made a YouTube video of a bunch of shit you wrote? Like page after page of things you wrote? That was a thing was is really the people super depressed people hold up a thing and it says oh i see they don't have a voice and then they throw the page oh wow leftovers yeah did you ever see that one where a woman left a job and she wrote this uh the page after page like a Tumblr thing of all these cards, like shitting on her boss.
Starting point is 02:13:47 Yeah, yeah, yeah. And then so the boss wrote back and did the exact same thing. Yeah, I saw that. Same form and essentially annihilated her. She was dancing around and shit, too. Yeah. Yeah, well, she was wearing, like, sexy outfits and stuff like that, and he was talking about how fucking stupid she was and incompetent
Starting point is 02:14:02 and a bad employee and selfish. But, see, that's interesting. When people take old tech and introduce it into a new format, the reason that they're doing it is because they're trying to imply, I don't know if they're trying to make it more serious than it is, but ultimately I think it's because that person is not the best at expressing themselves in the real form. Well, that's weird because the original version of that was Bob Dylan.
Starting point is 02:14:26 Bob Dylan with that song. What was that song that he did that? There was a music video, an old Bob Dylan music video. And then In Excess did it. I've seen it. Do you think Bob Dylan was great at expressing himself? Oh, yeah. You don't think he was great at expressing himself?
Starting point is 02:14:42 No, no, no. See, but I appreciate abstract representation, but it's not the same as sitting in a room with somebody. Right. We never sat in a room with Bob Dylan. That's true. That's a good point. But that was his art form was expressing himself through music and through lyrics. He did a great job there. Yeah. And if you look at the lyrics and whatnot, incredibly sophisticated and deep and meaningful and all the rest of it.
Starting point is 02:15:08 But I think – I don't know. I'm drawing a separation myself. I think art has always been a way for those – for people to communicate in a format that's more comfortable for them. You're going to go to their party. They're not going to come to yours. Right. Talking is something we all have to do. Right.
Starting point is 02:15:26 It's interesting as well. If you went back to Bob Dylan's heyday, you went to the 60s and the 70s and said, okay, we're going to make short films where you just talk about shit and then people could take it and watch it. They'd be like, what? It seems brutal, right? It seems terrible. I'd rather just do a song. It's like why would we want our Bob Dylan in that form? But it's the same for celebrities nowadays.
Starting point is 02:15:50 It's like once upon a time, a celebrity was like vapor. Like what are they doing in their spare time? Now it's Charlie Sheen arguing with his ex-wife on Twitter. Yeah, exactly. Do they eat Cheerios? Like what? Are they real? You know?
Starting point is 02:16:03 Right. You know? Right. You know? But now this exposure in so many ways has forced them to be real people for us
Starting point is 02:16:12 and we can shit all over them. Yeah. You know? Well the shitting all over them also we have the access to shit all over them. That's right. That's right.
Starting point is 02:16:18 And again it's much like the traditional brand thing coming into YouTube it's like the traditional people have to come to our party now. You see, they just got a profile like anyone else. Well, sort of, and then there's people that exploit that opening.
Starting point is 02:16:30 Like, if you have, like, an article, a TMZ article about Kim and Kanye, that is essentially a portal for hate. That's all that is. What that exists is you open up the comments and then just let the floodgates of hell just open up on the photo of Kim and Kanye Kissing in front of some fucking fountain somewhere That is so fucked up to me that people give a shit about that Give a shit?
Starting point is 02:16:54 It's probably second only to porn Wow If you thought about like the amount of internet space that's used to just shit on random targets of hate whether it's like some ridiculous celebrities like it used to be Paris Hilton
Starting point is 02:17:08 and that bitch just evaporated she vanished don't people realize that piggybacking on that is so fucking low who
Starting point is 02:17:17 the people that are commenting or the people that are making it all of it well the people that are making it was TMZ
Starting point is 02:17:23 or any of these they're making a lot of money. Have you ever seen, there's Morgan Spurlock has that show, Inside Man. You ever see that show? No, I've seen his documentaries, though. Good show.
Starting point is 02:17:34 It's on CNN, and he does a bunch of different jobs, and just will go inside and see what it's like to be in different people's lives. And one of them he did was he hung out with a bunch of paparazzi. And the way they see it, it's like, be in different people's lives. And one of them he did was he hung out with a bunch of paparazzi. And the way they see it, it's like, look, this is a gig.
Starting point is 02:17:49 Sure. You wanted to be famous. This comes with the gig. You know what? Let's leave them out. Let's go boil it down all the way to the consumption because that's what drives everything else. That's the fuel.
Starting point is 02:18:01 Right. Why is that something that human beings want to consume? Because it's fascinating. Why is that something that human beings want to consume? Because it's fascinating. Why is that fascinating? Because we're stupid as fuck. Why does it matter what Kim Kardashian and Kanye West are doing? Well, this has actually been studied by sociologists. And their conclusion is that gossip was a way of keeping monitoring behavior
Starting point is 02:18:24 is that gossip was a way of keeping monitoring behavior and the sort of reactions to our own behavior and how people perceived us in the community. And it's sort of to elevate themselves by trial and error, what we talked about earlier, learning from your mistakes. Well, those mistakes sometimes are socially being ostracized because of your acts or your words or, you know, those things existed in communities kind of keep people in check right well now we live
Starting point is 02:18:49 in communities where I've been in the same house for ten years I barely know my fucking neighbors dude I mean barely I wait there's a few people in my neighborhood that I'm pretty friendly with that I've seen over the times we've had conversations but we don't hang out we don't want no one's knocking on my door and coming over for dinner. We have these weird environments that we live in now. And we have this desire to find out what everyone else is up to. And the only real way to do that is through gossip.
Starting point is 02:19:20 And when there's no gossip, you just go to the gossip of the kings and queens. And who is the kings and queens? Movie stars, rock stars, those people that you see in movies low form of communication though it well but so compelling so then it becomes well if it's so low why do so many people engage in it what is the draw what is the there's some sort of base human attraction to finding out what tiger woods texted to all those freaky bitches on his hit list. You know, there's some strange thing to finding out about. I guess it makes people feel better about themselves. Gets them excited.
Starting point is 02:19:52 Yeah. Finding out some dirt. Right. But at the same time, they can point and say, you're the fucked up one, so my life's more normal or my life's better. Well, it takes the focus on their fucked upness. You know, like remember when Britney Spears was like imploding or whatever it was. Oh, yeah. Shaved her head and went nutty. And it was an opportunity for people to point and say look
Starting point is 02:20:07 how fucking crazy she is the photos of her with a fucking umbrella wielding it at photographers exactly yeah yeah oh it definitely makes you especially when it's that bad when do you remember David Hasselhoff his daughter released a video of him unbelievably drunk, like scrounging around for a hamburger. I recall that. It was so insane. You see this poor fucking guy in the throes of sickness scrambling up food like that. I see shit like that as
Starting point is 02:20:36 traps. Like, if I'm on the web, that's like a bear trap to me. You get stuck in it. You know, that link bait and shit. Yeah. See, the web is consumed in these tidbits, and all I get stuck in it. You know, that link bait and shit. Yeah. See, the web is consumed in these tidbits. And all you need to do is grip a person on the lowest common denominator and you win.
Starting point is 02:21:01 And it's like if the consumers themselves don't man the fuck up and see a trap when it's there and not click on it. You know, I mean, obviously, it's obviously a discussion that you can't get to the bottom of, but it's like you are essentially supporting the kind of shit you don't really like. I was reading this thing on pornography recently, or watching this thing.
Starting point is 02:21:16 It's a TED Talk on pornography. Somebody sent it to me on Twitter, and they said, this guy's the biggest white knight ever. And I expected it to be just like a Tumblr website where some dude was arguing about being a male feminist or something. Something along those lines.
Starting point is 02:21:30 But it was a guy who actually made these like pretty intense detailed points about what's the real issue with watching pornography. And it was pretty fascinating because it was really in depth. And he was talking about a lot of shit that's, you know, pretty undeniable and uniquely undeniable. Like one of the things he was talking about is that a lot of sex in porn is nothing like sex in real life in that there's no hands. And what he meant was there's no caressing and massaging, rubbing and holding and all the thing that people do when they make love.
Starting point is 02:22:08 They make love. No, it's not very sensitive. Instead, it's like people are doing things at odd angles. He was a little white nighty for sure. But it's undeniable that when you take – don't just have this idea in your head that there might be something wrong with watching porn, but have it so much so that you've concocted a TED Talk and you've presented yourself as this moral alternative, this moral and ethical alternative to all the other men out there. There's certainly a progressive brownie point sort of pull of that initiative. initiative. Something regarding the pornography thing, though, that I think is interesting and maybe a reason why, from a discussion standpoint, there's something there, is because at once
Starting point is 02:22:52 upon a time, the consumption of porn, I don't know, when I was a kid, I guess, I don't know, because I sort of missed it, you had to physically go and get a videotape or buy a magazine. Well, I'll tell you, son, because I was around back then. When I was young, they had video stores. And this was before Blockbuster even took off. Right. It was mom and pop video stores. And you would go to these local video stores.
Starting point is 02:23:15 And they'd watch you walk into the back. Sometimes you have memberships to these video stores. Remember those? And you had a card. And they would punch your card. And every 10th video, you got a fucking discount or a free video um there was a like you would push beads aside or like saloon doors and you would go into this area and it was all dicks and fucking asses and and mostly not like really hardcore shit like you're seeing today right like they would actually like the covers of these these videos would sort of be concocted knowing that
Starting point is 02:23:49 they were going to be placed on a shelf somewhere that someone could kind of just get to as opposed to typing in you know suck my cock calm or whatever the hell it is you're gonna go right there so you know what to expect American pornography consumption pre-internet, post-internet. Well, I think it's a lot like our gossip consumption. We have access to it. We're going to consume more of it. But the amplification level on porn I think is like nothing else.
Starting point is 02:24:16 I think it's like both of them. I think both of them have massive amplification levels because of the access. Let's put it this way. But you could always go to a grocery store and walk out the door with a gossip magazine. Right. Super easy access. The saloon door thing. Yeah.
Starting point is 02:24:30 I mean, there's like what two in every town. It was in a corner somewhere. That's true. But a magazine is very finite. Maybe there's two or three of them on the shelf. Yeah. That's true. You get from front to back and you have to stop consuming it.
Starting point is 02:24:45 There's not a lot of stuff there as far as content. There are parallels there. I mean, I think probably the pornography one. I think both of them are based on human instincts. They're both kind of fucking similar.
Starting point is 02:24:54 They're both based on some weird... How about this? Gossip is porn for girls. For women. Huh. But it's not. Yeah, I don't think it is porn for them. I don't know.
Starting point is 02:25:06 Well, there's obviously still porn for women. But I'll tell you one thing you can be sure of. If there's a man who's really into gossip, that guy's a bitch. That's a fact. If there's a man out there who's really into this girl's shoes or that girl's dress and look at her stupid car. I think there's gossip. dress and look at her stupid car like i think there's i think there's gossip i think guys and girls like gossip for the same reason that like if you go to a movie and you're you like brad pitt movies you also want to know what brad pitt's doing in real life like is he getting doing drugs
Starting point is 02:25:35 and but that's only if you like someone who's a movie star when you talk about kim and kim kardashian and her family they don't they don't do anything. Well, Kanye is one of the biggest rappers ever. He's a recent addition to that fucking circus. I'm going to use this opportunity to go pee. Before that, yeah, please do. Before that, there was nothing. I mean, if you stop and think about it, she contributed nothing. All she was doing was being a point of gossip.
Starting point is 02:26:01 So in that sense, she's a way bigger gossip star than any Angelina Jolie story. If you looked at the number of people that are paying attention to Kim Kardashian versus paying attention to Angelina Jolie, I'd be willing to bet it's like five or six to one in Kim's favor. So I think it's more of, ooh, look at her. And if you can do things to keep eyes on you,
Starting point is 02:26:24 that's your business. Whether it's hate or love, your business is to keep that sort of weird gossipy energy up. Yeah. I mean, I go to it every day to watch. What do you go to watch? TMZ and stuff like that. I love that shit because it's just like, oh, my God, look what happened here. Look what happened there.
Starting point is 02:26:44 I love that shit because it's just like, oh, my God, look what happened here. Look what happened there. And it's just because you watch them on TV and you watch them in movies and like make-believe world. And so it's weird seeing them outside of make-believe world with, oh, shit, Tom Cruise has got AIDS. You can't say that. Allegedly. That's not even true. The Scientologist cured him of it.
Starting point is 02:27:05 He wore that big gold medal around his neck. By the way, do you follow Yoko Ono on Twitter? Of course I don't. Should I? Yeah, of course. Write down a sad memory, put it in a box, burn the box, and sprinkle the ashes in a field. Give some ashes to a friend who shared the sadness. Oh my God. Yeah, your friend who had a sad memory.
Starting point is 02:27:21 Here's some ashes. That's rude. Meemaw has 4.7 million fucking Twitter followers? That's hilarious. That shows you how Twitter is crazy. Yoko Ono has more than 4 million Twitter followers because she used to fuck one of the best musicians ever. That's hilarious.
Starting point is 02:27:40 Look at this one. Imagine what would happen to your room when you move away. Imagine if there is anything in the room that you could take with you when you die. Shut the fuck up. Just shut the fuck up. How many retweets? How many retweets? Call your answer phone every day and complain and moan about your life and people around you.
Starting point is 02:28:01 Listen to the tape at the end of the year. What? Wow. She doesn't even know how to say voicemail. Call your answer phone. and people around you listen to the tape at the end of the year what Wow she doesn't even know how to say voicemail call your answer phone that's not an answer phone dummy it's goddamn voicemail what planet are you living on you can't agree to the same descriptives could that be a translation thing maybe what she speaks English well sort of fuck she speaks she's been around she's been speaking English longer than I've been alive.
Starting point is 02:28:25 Okay? Yeah, but people never really fully grab it if they didn't, you know. I don't understand how people could be in this country for so long and communicate with people. Like, I have people in my life that I know that work in certain places that I visit that speak Spanish mostly. Yeah. And I've been communicating with them for years. And they still don't know how to talk English. I've met them for years. How hard is it, man?
Starting point is 02:28:50 Is it that fucking hard? My daughter's four, and I can talk to her. I've known you for 15 fucking years. I've been coming to this place, and I still can't understand you. But that exposes this thing we were talking about earlier about how when you're young, you have capabilities to learn that will never be replicated again.
Starting point is 02:29:08 That's not true either because I know people that have picked up languages late into their 50s and they're fucking awesome at it. There's always going to be outliers. There's going to be special people. But the average immigrant is never going to sound like a fluent person who grew up here. Yeah, but that's mostly because they keep themselves in communities that are other immigrants and they have native language Yeah, they don't attempt to do it But if you've immersed yourself in whatever culture is Spanish culture and want to learn how to speak Spanish, right? I know people that have learned in their adulthood learn how to speak Spanish. They speak perfect Spanish, right?
Starting point is 02:29:43 They just chose to do it. It's not impossible to do. It's all just a matter of focus. If you can get good at swimming into your 30s- Very few, you'll see very few Western people learn how to speak Asian languages. Right. But I think that is more of a time and interest thing than it is of an ability. Yeah. I sense a challenge here.
Starting point is 02:30:02 I'm not doing it. I have no time and I have no interest. See, I just sort of proved my point. Well, yeah, but I don't know. I think a lot of people
Starting point is 02:30:10 like to walk around too and say, hey, I learned another language and who's testing it? I'm not testing their theory. I'll go, okay,
Starting point is 02:30:15 fine, you can tell somebody you're hungry in another language. Good, great. Right. Who's really patrolling that?
Starting point is 02:30:21 Well, there's a Canadian comedian, I don't know his name, but he learned Chinese, learned Mandarin, I think it was, and went to China and started doing stand-up in Chinese. And there was a video that they put online.
Starting point is 02:30:33 It was fascinating. A white guy? Yeah, a white guy. The accent was amazing. Obviously, I don't know whether or not he's sane, but he was talking like he was from China. I'm sure. I mean, if you're going to put somebody into a test to figure out if they're actually fluent in the language,
Starting point is 02:30:52 put them on a stage in front of a bunch of people and see if you can make them laugh. You know, if the guy was able to put that together, I'd say he's probably pretty fluent. Well, I think there's also like a situation where he just recognized that there was a big market that wasn't being tapped into. Right. Like there's millions of people. They have this new freedom now. Billions. Yeah. There was also a situation where he just recognized that there was a big market that wasn't being tapped into. There's millions of people. They have this new freedom now. Billions. Yeah, billion.
Starting point is 02:31:12 How many billions are in China? One, at least one. At least one, yeah. So all these people that don't have access to stand-up comedy in their language. Really? There's no such thing as Chinese stand-up comedy? I wouldn't say there's no such thing, but it's certainly not nearly as popular as English-speaking comedy
Starting point is 02:31:28 as in Canada. So there's a lot of goddamn Canadian comedians. Sure. Like, if you wanted to learn stand-up comedy and you wanted to perform
Starting point is 02:31:35 it in Canada, there's many, many, many, many venues, many places to do it. Of course. But there's also many comedians, whereas if you wanted
Starting point is 02:31:43 to learn Chinese and just tap, I mean, maybe his motivation to learn Chinese was totally unrelated to his doing stand-up in China. I mean, he might be just a person like, my friend John was like super into languages. He spoke like five different languages. He just loved learning languages and he would practice them with people that, you know, spoke it. It could be that. But also, it's like the amount of competition that you have over there is probably none yeah there's a huge advantage well there's a huge advantage to
Starting point is 02:32:10 being white over there in general i know a couple buddies went over there to teach english in korea and it's like you're a stud you know because you're the you're the guy you know i mean you're the guy that they see on tv you know you're you you're Tom Cruise for a minute. Really? Yeah, because they're really homogenous societies. Like, you walk around Japan, you're not seeing this mixed, this mix-up of ethnicity that you have in North America. We have a very strange cultural experience compared to the rest of the world.
Starting point is 02:32:39 Yeah, that kind of makes sense. It kind of makes sense in the fact that there's so much content, again, that gets distributed by Americans. But that's also why it's really crazy in Korea, the amount of people getting surgery to change their appearance to a Western appearance. That's crazy. Woo!
Starting point is 02:32:57 Boy, we've gotten into it a few times on the podcast. We won't get into it again because we shared a bunch of links and a bunch of images. But it's apparently as popular as like braces you know like that people get like some serious plastic surgery india they're trying to get lighter yeah as well you know what they use in a lot of those um those places they use some sort of an injection that uh yeah i heard about chemical hold on a second i've said it before and i know what it is. Philippines, they do it? Yeah, yeah, yeah, yeah. Lighter skin.
Starting point is 02:33:28 I forget what it's called. It's actually also an amino acid or something like that. Yeah, but it's harmful, right? It's actually a good thing for you. It's like healthy. If you take it like as a dietary supplement. What the fuck is it called? Glutathione.
Starting point is 02:33:46 Glutathione glutathione right which is uh glutathione is what is it um originally used for i forget what it's originally used for but it's also been shown to aid in the body's um absorption of alcohol so uh dr mark gordon who had been on my podcast before told me that it would greatly decrease the effect that alcohol has on your body. That glutathione helps in some way to digest alcohol. It's an antioxidant in plants, animals, fungi, and some bacteria, preventing damage to important cellular components caused by reactive oxygen species such as free radicals and peroxides. So somehow or another, they inject this stuff into their body, and it makes you turn more pale in some strange way. Is that the stuff Michael Jackson was on?
Starting point is 02:34:39 I don't know what the fuck they do. And they actually have pills, too. I don't know. the fuck they do. And they actually have pills, too. I don't know. Skin whitening at home. Hmm. There's a video. There's a video how to whiten your skin. After eight weeks, I managed to get my skin a few turns whiter
Starting point is 02:34:55 and also got rid of my freckles. Whoa, what else are you doing? What are you doing to your eyes? What are you doing to your fucking brain? What's going on there? I don't know, man. What are you doing in your fucking brain? What's going on there?
Starting point is 02:35:04 I don't know, man. That's a really far end of the spectrum kind of scenario in which you can immediately see the Western influence on the rest of the world in a physical way. Well, how about people that tan, though? What about people that get nutty and they don't feel comfortable unless they're super, super tan? How many people are into that? A lot.
Starting point is 02:35:27 Yeah, tanning. Tanning salon. I love tanning. Remember that tan lady that was on TV? She was like insanely dark. She even took her daughter tanning and burned her daughter. Yeah, but is there such a thing as white people trying to look like some other race? There's such a thing as white people trying to look darker for sure.
Starting point is 02:35:44 Well, darker, but you know what I mean? Eye surgeries or, ah, fuck, I guess everyone... Well, a Brazilian guy just got an operation recently and he didn't look Korean. Get the fuck out of here. Yeah, yeah, it was a big news piece. Wow. Got some plastic surgery.
Starting point is 02:35:57 There's enough people on the planet, I guess. For sure. Everyone's tried something. Not only have they tried it, there's probably a forum about it. There's a Reddit sub-forum. It's nasty. Look, people are... And also, it's like what we were talking about before.
Starting point is 02:36:11 There's a lot of people that are just not... They're not comfortable with who they are. So they think that maybe if I look Korean, I'd feel better. Maybe if I was a few shades whiter, I'd feel better. Maybe I was tan. I think it gets particularly strange or interesting when it's a huge group of people that are doing it right I mean when you have it when you have a trend is when it sort of changes yeah and that's also what
Starting point is 02:36:35 we're talking about it's like that where's the content coming from most of its from the West yeah this these these features is Brad Pitt face that you're seeing on your big screen over and over again, sort of making you want, why are my eyes so small? But that's crazy. The physical manifestation of influence. The physical manifestation. Wow. But isn't it all the physical manifestation of influence when it comes to like cultural
Starting point is 02:36:58 ideas? What do you choose to wear? What are your clothes? How about you put a plate in your lip? How'd that get started? You got a bone through your nose? Who the fuck else has a bone through their nose? What are your clothes? How about you put a plate in your lip? How did that get started? You got a bone through your nose? Who the fuck else has a bone through their nose? Is that your thing?
Starting point is 02:37:09 You're the only guy? No, it's a tradition. Well, who the fuck? We look great. We have bones in our nose. You do not look great. Come here. Yeah, so ultimately we all do things because of other people and what they're doing.
Starting point is 02:37:18 Well, there was a thing on this television show where this guy was going to Africa. this television show where this guy was going to Africa, and he was visiting with these people that are regularly around crocodiles, and they have these markings that they scar their skin in the form of a crocodile, like crocodile ridges, and they have them across their bodies, and it's really crazy shit, and they sort of mimic the skin of a crocodile. Whoa. Yeah. body it's really crazy shit and they they sort of mimic the skin of a crocodile whoa yeah what's the what it's just what I'm coming of age thing men and they write they do this and it sort of represents strength and they cover themselves this these crocodile scars Wow it was so weird to look at these keloid scars all around this guy's body and this is somehow or another become a
Starting point is 02:38:01 part of their culture like war paint or what weird you know facial paint or how about what we think of as normal when a woman wears ridiculous lipstick and blue colored eyeliner and you know lashes i gotta say i'm happy as hell that that's not us like we don't have our sex yeah if you've ever watched it going down the way he's saying it you're like a fucking assault like a woman's getting beat up by her makeup you're watching going down bro it's hard to watch it is you can't just get out of bed and get to your shit you can't just move on with your life like i put no thought i mean not no i mean i gotta look in the mirror and make sure i'm not fucked up or for some reason you know but the idea that there's preparation just to leave the house mm-hmm
Starting point is 02:38:49 Facial preparation yeah and some women if they don't have their makeup on and another girl is around She has her makeup on they get like upset Should have told me it has her makeup on look her lips. They're crazy colors like from space. Look at her eyes. She closes her eyes. You see the heavens. She's winning. The heavens in her eyelids.
Starting point is 02:39:10 God damn it. Her skin is perfect. It's covered in fucking powder. How dare she? Skin colored powder all over your face. Yeah, we lucked out, man. Look at her nails. We lucked out in all kinds of areas.
Starting point is 02:39:20 Mm-hmm. Except war. How about urinating? How about urinating? That's awesome. Except we die in war more often. We have jobs that are far more dangerous. We're more likely to be
Starting point is 02:39:29 murdered. There's a lot of shit that's not so hot about being a dude. You know what else? You have to be tough, to a degree. Do you think so? Well, let's put it this way. Let's say growing up, there's going to be circumstances in which you could be physically threatened, and that's socially acceptable. For a woman, there's going to be circumstances in which you could be physically threatened and that's socially acceptable.
Starting point is 02:39:47 For a woman, it's really never. I mean. Unless you're being threatened by another woman. Or unless it's like an actual crime. Right. But if two boys who are 10 years old decide to duke it out, it's not a crime. of it is there's a real problem with people and and violent interactions that could a lot of the problems could be resolved with the introduction of martial arts early in people's lives like the amount of actual violence that
Starting point is 02:40:13 you see like other than sparring in an actual martial arts environment it's almost non-existent it's very very rare and rare. At a rare gym, we see people arguing or fighting. Most of the time, it's just you're getting it all out. You're getting it all out of your system. I agree with that. But I think maybe what I should have said was this idea that a man needs to stick up for himself. Like all this, the Chicago stuff I was talking about earlier, they had like 50 murders last month or something crazy, and I'm guaranteed. They're all men shooting men Yeah, but that's a poverty crime gang sure drug war. It has both sexes exist there. Yeah, that's true Well, there's actually a lot of girls that are involved in gang crime as well. I'm sure I'm sure
Starting point is 02:40:56 But there's a big article recently about this one girl died And she was like 19 years old and she had all these photos of her online with guns, holding up guns and shit, making gang signs. I'm sure that's there too. But I think the tough guy thing is a thing. It's definitely a thing. It is. It's a jungle out there. We're out of time, dude.
Starting point is 02:41:12 We fucking killed it. Yeah. Hey, thanks again. Lots of fun. Thank you. Both things we did today were really fun. Fantastic. I can't wait to see it.
Starting point is 02:41:18 It was fun to smash shit and it was fun to do podcasts with you. Again, we've got to do this more often. Big time. We could never run out of shit to talk about. No, never. Thanks to Squarespace. Go to squarespace.com and use the code word Joe for 10% off your first purchase
Starting point is 02:41:33 in for a free trial. That's squarespace.com. The code word is Joe. Thanks also to our new sponsor, Untuckit. Untuckit.com. U-N-T-U-C-K-I-T.com. Go there, use the promo code ROGAN, and get 10% off.
Starting point is 02:41:52 Shipping is free both ways. Thanks also to Onnit.com. O-N-N-I-T. Use the code word ROGAN and save 10% off any and all supplements. Much love, you dirty bitches, and we'll see you tomorrow. Mwah!

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.