The Joe Rogan Experience - #910 - Gary Vaynerchuk

Episode Date: January 31, 2017

Gary Vaynerchuk is a serial entrepreneur, CEO, investor, author, public speaker, and internet personality. https://www.youtube.com/user/GaryVaynerchuk ...

Transcript
Discussion (0)
Starting point is 00:00:00 Shh. Five, four, three, two, one. Gary Vee, ladies and gentlemen. Dude, I have gotten so many fucking tweets about you. Ever since I said we were going to do this podcast, I don't know if I announced it online or tweeted or something, man. You're doing something out there, dude. You got a lot of people behind you, a lot of people excited about you.
Starting point is 00:00:22 Well, listen, I'm super thrilled to be here. I really appreciate it. I appreciate you being here. i'm thrilled to talk to you thanks you're a motivational motherfucker man you got a lot of people up and at them i'm super grateful you know i do you know it's funny i uh i spent the three years for last year i've been okay with it but the three years prior to that i specifically didn't want to be a motivational speaker. How come? I was selfish in deciding that I just didn't want to be that. That I was more proud in my own mind of being an entrepreneur business builder who happened to have entrepreneurial tendencies.
Starting point is 00:01:07 And I feel like the motivational speaker thing, you know, by percentages can get a little ugly, gets a little kind of hollow, can get a little spammy, and for my own mind, the way I had it in my brand was I suppressed and stopped putting out the content that I would tell my boys and my internal employees, but for the last year I embraced it a little more, and so it's got a place. I know you feel this because as soon as you announced it too, I've, I got so many emails and tweets and DMS of the same thing. If you're lucky enough that some way, the way you communicate brings
Starting point is 00:01:37 value to others, you need to be smart about that. And so I'm trying to figure it out. Yeah. Um, yeah. I mean mean I definitely think you need to be smart about it you definitely you don't want to get greedy with it or stupid with it or there's a fine line between manipulation and you know and doing the right thing for sure and for me when I go on stage that is my zone like I that's like that's my arena that's my arena. That's my court. I just don't think anybody does it better. Like when you give motivational speeches. They're usually business talks,
Starting point is 00:02:11 but I'm so like rah-rah that it takes, you know, I feel like I'm a defensive coordinator that's giving you the plays, but I'm gonna give it to you like, we can do this, let's rip their necks, you know, like out of their body. And so when I'm up there, that and the youtube videos and things that nature that's the majority of what people see of me and that's only one version of it and uh yeah i i i'm very conscious of the
Starting point is 00:02:39 motivational thing i think a lot of people use motivation for their own selfishness and I'm trying, I know it all plays out in 30 or 40 years, but along the way for my own appetite, I want to balance it the right way. Well, there's a lot of people that are doing it that haven't, they don't really, they don't really do anything else. Like I know a guy who does motivational speaking, used to be a shitty comedian and now he's just doing these weird motivational speeches and they're like, they're sort of hobbled and cobbled together from other people's shit and it's like,
Starting point is 00:03:09 it's fake. You know what? You know? Listen, I don't judge anybody. Very honestly, I don't give a fuck. Really,
Starting point is 00:03:15 I really don't. Really, I don't. But about what other people are doing, entertainment, escapism, you know, people can say reality stars are this.
Starting point is 00:03:23 People say watching football like my beloved Jets for three hours is stupid. Like people can judge escapism. People can say reality stars are this. People say watching football like my beloved Jets for three hours is stupid. People can judge escapism any way they want. Here's my big thing. I'm a businessman, so I talk about business content. It's not just finding your inner peace. What scares the shit out of me
Starting point is 00:03:37 is everybody who fucking says that they're a business coach and they've never made a fucking dollar outside of selling other people how to make a dollar and that whole scheme is basically sell other people on how to make a dollar.
Starting point is 00:03:51 So I just don't want to go down that path and I think I can look the part very quickly and that's why I suppressed it for a little while but then in the last three or four years I've built a very large agency a media agency and so I think I felt good
Starting point is 00:04:04 that I went and executed again, just like I did when I built the wine business. So I filled that bucket of building another big business, which makes me feel more comfortable to go out and do the content and being out there. Well, there's definitely value in giving people motivation. There's definitely value that other people get from it. It's a real positive thing, and there's ripples that come off of that. And I feel like I gain a lot from a lot of people that are motivational.
Starting point is 00:04:30 I get a lot out of it. I love it. When they're real. When they're real. Yeah. It's hard to find. You've got to separate, find out who's a real health expert and who's a bullshit artist that has sort of compiled and remembered a bunch of things that other health works experts have actually studied and done research on
Starting point is 00:04:51 Versus practitioners right and I imagine what you guys are dealing with being at the top of the sphere of this important medium You must get bombarded and it takes work Like I've been able to navigate who I want to fuck with and have drinks with and who I stay away from. Yeah. It takes a lot of time. Yeah, it does. Because it can look the part. And you got to, like, dig.
Starting point is 00:05:10 And then you got to, like, take. And, you know, you know this. There's people that you actually respect who haven't done the work and are lazy about putting somebody else on. And they're like, yeah, that's a good guy. Right. But they're not. Yeah. And they're like, fuck.
Starting point is 00:05:22 And, like, you know, the whole thing is whole thing is really interesting and then there's hosers Yeah, there's a lot of hosers out there There's just no there's no getting away from that though and kind of all walks of life And I think you're right though did not concentrate on the negative ones because it's really just a waste of resources It's a waste of energy But this is an amazing time though to get a message out there and to motivate people and to show people that you know there's there's something positive not just in being inspired but in inspiring others yeah i mean listen uh you know the communication infrastructure of society is incredibly
Starting point is 00:05:58 interesting right now yeah look what you and i are doing do you know i mean like if you map what you're doing right now, like, it's insane. You basically had to give up all the economics to the biggest radio station in the world. Like, everybody can reach so many people. And, of course, everybody's head's going to go to what's going on in politics and what's going on. And it's true. Like, the reason a dictator, when they're creating a coup d'etat, wants to take control of the media, is because people go with what the media's telling them. And so, yeah, I mean, I think it's imperatively important
Starting point is 00:06:30 to try to navigate and distinguish yourselves. To me, I'm saying this quite a bit lately, which is, if you're feeling good right now, like, for example, I am. I feel enormously optimistic. You have a massive sense, you have a responsibility to communicate that, because the wave of negativity is extreme. Yeah, I agree.
Starting point is 00:06:50 I agree. And I think it's super beneficial. And, you know, what you're saying about the media being powerful. I mean, the most powerful thing about it is everyone has access to it now. There's nothing keeping anyone from starting an Instagram page and just putting up little videos every day of how they feel and how they think. And it might only affect one person. It might affect a thousand people. It might get to a million people and it builds. And what happens, Joe, is I think people look at this in a cynical way. They're like,
Starting point is 00:07:20 social media is bad. That person has no talent why are they successful this political thing is going and that's bad this is bad and what they don't realize is these social networks haven't changed us they've exposed us you know yeah people like twitter didn't change your opinions twitter allowed you to express them yeah you know back in the day when something was on TV or on the radio, we were yelling. When I used to listen to sports radio, Mike and the Mad Dog in the 90s in Jersey, I was yelling back at Mad Dog like, you idiot. No, the Jets should do this. But now that voice is in play.
Starting point is 00:07:57 Right, right, right. And it's one famous person away from retweeting it to getting the foundation. That's the, you know, that's the match that can start your infrastructure. Not only is it in play, but if you have opinions on sports, you could start your own podcast, and it just builds, and it could be massive and bigger than anything on the radio because it's such a superior medium. People forget that blogging was a precursor to this.
Starting point is 00:08:19 I mean, where do you think Bill Simmons came from? Yeah, yeah. People are confused. Like, people forget real quick. I mean, that was my story. I owned a wine store in New Jersey. YouTube came out. It are confused. People forget real quick. I mean, that was my story. I owned a wine store in Jersey. YouTube came out. It was five months old. And I'm like, this thing's going to be big. And I decided to sit in front of a table, drink four bottles of wine for 20 minutes. And it was good enough that a lot of people wanted to watch it.
Starting point is 00:08:37 That's where you started out? That's what you started doing? So if you want to take it all the way back, I was born in Belarus in the former Soviet Union. So I have a very immigrant story. Came to the States in 78. Lived in a studio apartment half the size of this studio with eight family members. Real immigrant shit. My dad got a job as a stock boy in a liquor store
Starting point is 00:08:56 for two bucks an hour in New Jersey. Became the manager of that store eventually. You know, that immigrant thing. Just work every hour. That's what my dad did. I didn't even know my dad until I was 14, even though he slept in my home every night. And we moved to Jersey.
Starting point is 00:09:10 I was straight entrepreneurial DNA, like lemonade stands, like shoveling snow. I used to rip people's flowers out of their yard and ring the doorbell and sell it back to them. It was real, raw entrepreneurship. And then I'm 41. Baseball cards were like the thing in 87, 88, 89, 90 was real raw entrepreneurship. And then I'm 41, baseball cards were like the thing in 87, 88, 89, 90, that was culture.
Starting point is 00:09:29 And I became a baseball card dealer and I was making two, $3,000 a weekend selling baseball cards in the malls of New Jersey. Then my dad owned a small liquor store eventually in Springfield, New Jersey, dragged my ass in. I hated it, but around 16 I realized people collected wine that was connected to what I liked, which was collecting baseball cards and football cards.
Starting point is 00:09:48 And I, at 16 years old, spent every minute of my life trying to become the foremost expert in wine. I would go into like science class junior year and not give a fuck about Saturn and would just sit there and read the Wine Spectator and decide I was gonna be the greatest wine retailer of all time. Heard the internet in 94 in a dorm room,
Starting point is 00:10:07 playing Madden 94. My friend came in, he's like, you gotta see this. Went to a room, heard cooch, cooch, that whole thing. Prrree, prr. And 15 minutes in was on a bulletin board and seeing that people were selling wine and decided that I would launch a wine website. And in 1996, I launched one of the first
Starting point is 00:10:26 e-commerce wine businesses in America. Wow. And so then in 98, I came home full time and from 98 to 2003 in that five year window, I built my dad's business from a three to a $60 million business on the back of email marketing, Google AdWords, and just having a website. And that became my first foray into using technology
Starting point is 00:10:46 to grow very quickly. So do you sell wine through that website? So buy and sell? I don't know jack shit about wine. I just ask the guy, what's good, dude? Do you like it? Love it. That's all you need to know.
Starting point is 00:10:59 Yeah, I like wine. The one reason I broke out in wine, everybody who's listening right now, real quick, take a step back. Do you know anybody that's into wine? Everybody probably knows one or two people. They know what I know. Every one of those people are a straight douchebag.
Starting point is 00:11:12 Anybody that's really into wine thinks like it's some magical information that they impose on others and they become a straight dick. So I was, since I knew so much about wine, I was like, you know what? I'm gonna take this away from all those assholes. So I started a YouTube show and I started comparing the wines to like
Starting point is 00:11:27 hillbilly gyms like, you know, like boot and like, you know, like racquetballs and like the gum out of a tops pack. All the stuff it actually tastes like and it democratized wine. And it was a good thing because wine should not be on a pedestal. If you like it, good. There's no cheeseburger expert running around going, Joe, you're using the wrong cheese. It's from the wrong beer. It's so douchey that nobody wants to get into it.
Starting point is 00:11:50 So I was like, fuck that. I'm going to help wine. And it did. It got a lot of young people into it. Yeah, there's a weird pretentiousness to wine that doesn't sort of, it doesn't really exist with a lot of other liquors. Like it doesn't exist with tequila. Well, you're seeing it, right? Like craft beer.
Starting point is 00:12:03 You're seeing it with whiskey. But craft beer is more down home. I mean, it's kind of cool. But you know what? There's some Brooklyn heads that are trying to be douches too. Well, Brooklyn's a rough spot. It's a weird spot. It's so confused.
Starting point is 00:12:13 It thinks it's like North Carolina. It thinks it's Asheville, North Carolina, like planted in the middle of New York City. It's for what a weird place Brooklyn is right now. And it wasn't like that when I was living in New York at all No, when I lived in New York Brooklyn was kind of like rough. It was like Guido's and yeah, you know and Air quote urban, you know it was it was a different spot And now it's just all these weird hipsters with skinny jeans and fucking vests on and it's half It's half my employees at VaynerMedia. Yeah for all you listening, love your jeans. See you on Monday. Why are they doing that?
Starting point is 00:12:45 They can't even run on those things. What if you have to get away? What if something's chasing you? None of those guys are getting away from anything. They're not getting away. They just accept their fate. They're not stealing. They roll their pants up, keep it tight.
Starting point is 00:12:54 They're paying 6x the price of whatever in North Carolina for the same item. That's what they're doing. Yeah, I don't get that. I don't even get that living together thing. Everyone's smushed into that one spot. It just seems like that's retro. I love that. That I love.
Starting point is 00:13:08 I live in Manhattan. You like it? I can't live anywhere else. You definitely could, by the way. I could, but I really prefer not. Why do you like to be smashed in like that? I need speed. I need the action.
Starting point is 00:13:21 I get to other places like LA. Here we are. There's nothing going on here at 11 p.m. tonight. Sure there is. You just got to go to the city. That's fine. But right out here in Woodland Hills. No.
Starting point is 00:13:31 That's fine. But like yes-ish. Yes-ish. But not Manhattan-ish. No. And not that that's bad. Right. By the way, it's probably mainly good for 99 percent.
Starting point is 00:13:41 I just know what I'm about. Like I like it. I like I like the action. You like there being a restaurant open at 1am that you can get a nice meal at. And it's not even that cool. I'm not cool enough for that. Here's what I like. What do you like? Noise. So for example. That's what I fucking hate. Right. So I love it. So let me give you a good example.
Starting point is 00:13:56 I have to sleep with a sound machine because I need the chaos. No. Yes. When I walk in my office floor and everybody's got headphones on and there's no sound, I freak my shit and poke floor and everybody's got headphones on and there's no sound, I freak my shit and poke somebody and say, like, blast your Spotify or iTunes. Like, I need sound. Really?
Starting point is 00:14:12 Uh-huh. Man, I'm the total opposite. I want to be on a mountain. I want to hear birds chirping. Nothing makes me happier than hearing, like, sirens and people yelling at me. No, really. It really puts me to sleep. Like, Lizzie, my sister right now, I know she's listening.
Starting point is 00:14:27 She knows there used to be a train outside our house in Edison, New Jersey. I couldn't sleep. The train would come by and it'd be like one of those hip, meow. I need sound. That's so weird. I need action. It's why I love social. Okay, that makes sense.
Starting point is 00:14:37 You know what I mean? Post, reply, DM. I'm an action junkie and luckily I haven't deployed that against drugs or a little gambling early on, but I've gotten away from it. I can't win enough to get me excited, and I can lose and get pissed. So I finally won that game. Were you gambling like Vegas gambling or sports? Vegas.
Starting point is 00:14:57 Yeah, Vegas. Like craps? Like craps. And like dumb shit like roulette. I would just decide putting $500 on the number five because like fuck if I hit this. Like, you know, just like dumb shit. Like I'm going to win $80,000. I go to Vegas so much for the UFC. I don't gamble at all.
Starting point is 00:15:13 I've never gambled in Vegas. I've gambled on fights and that's it. I should really bet baseball. I've been a hardcore like 25-year fantasy baseball player. So you know a lot. The only time I've ever really made money gambling was when I knew up-and-coming pitchers were coming up, and that's how they really run it,
Starting point is 00:15:31 and that's where I've made my biggest arbitrage. It's hard to make money on fighting, too. When I used to gamble, when I first started working for the UFC, I'd still bet on fights, and then I thought about it for a while, and I was like, I'm probably not supposed to do this.
Starting point is 00:15:43 It doesn't make any sense. Well, I can't affect anything. And no one ever told me I can't do it. It's not like I'm a manager or anything like that. You didn't want people to say that your commentary was slated. Yeah, I agree. They say that anyway. They said that it has been me.
Starting point is 00:15:59 They said I was biased for people I bet against, which is hilarious. I've had that happen. But I stopped doing that, I bet against, which is hilarious. I've had that happen. But I stopped doing that like more than 10 years ago. It was probably 2002 or 2003. Like right after I first started doing commentary, I quit doing that. But you used to be able to make a lot of money. Because there were some killers.
Starting point is 00:16:20 And people were undereducated in that sport. Yeah. Well, there were some killers that would come in from other countries. And I would go, you know, like they didn't know about this know about this guy and I'd be like oh this like Adlon Amagov guy was coming in from and I forget Where he's from but I was like Jesus Christ. What is the what's the line fucking bet the house? You know there was a few guys from parts unknown I was always fascinated when they were like from parts unknown shit. Where's he from? Well, that's no good for a global enterprise at the UFC because you want to engage those people in the other countries like like there's this guy Habib Nurmagomedov who's the number one contender in the lightweight division. He's just fucking murderer
Starting point is 00:16:56 He's such a badass and he's undefeated and like the big thing about this guy's that he's from Russia He's from Dagestan yep, and there's it's a really weird place because it's not a large place, but there's a bunch of killers that come out of this one spot, and this guy's like the main killer. And so they're planning on doing a big UFC in Russia. And if this guy's fighting in Russia, it's going to be fucking bonkers.
Starting point is 00:17:18 You know, so that's a big deal. Like Conor McGregor in Ireland, and you know, it's a big deal to fight in your country. 100%. The regional thing has always worked mm-hmm you know World Cup Olympics these are historic things like we're look nationalism is on the rise yeah so no it definitely is and even you know statewide you know like like Cowboy Cerrone fought this past weekend in Denver you know and he's just from Denver so when he goes to Denver they go fucking crazy yeah. Yeah, hometown stuff is crazy. Yeah, there's always
Starting point is 00:17:46 that. You know, it's just, it's a fascinating thing. Is that your signature on your fucking iPhone case? That's a little weird there, buddy. I'm a weird dude. Like, this is, you know. You got like a watermark signature? That's a signature, by the way, that anybody could rip off. You'll be super careful with your checkbook. No, I'm alright. Luckily, I don't
Starting point is 00:18:02 have any checks. I don't even know what a check is. I got a buddy of mine. His name is Guido Orlandi. He's a good guy. And he, uh, I'm all right. Luckily, I don't have any checks. I don't even know what a check is. I got a buddy of mine. His name is Guido Orlandi. He's a good guy. And his signature is this. It's like, that's it. Which was great until he got divorced.
Starting point is 00:18:13 And then his ex-wife just fucking went off with his signature and just drained the poor guy. Poor dude. Yeah. Still, he fucking stuck to his guns, though.
Starting point is 00:18:22 After she drained him, kept that fucking signature. He's like, you can take the the money But you ain't taking this signature You ain't taking my big old bitch I love it I guess nobody could tell you How you write your name You know you can write your name
Starting point is 00:18:34 Any way you want So he decided that's how I write it That's it I like it Where is he right now? That's a good question He's a pool cue maker Interesting
Starting point is 00:18:43 He makes custom made pool pool cues, yeah. And last time I heard, he was somewhere in the Midwest where pool is still got a— pool is always connected to gambling, and it does better in places where there's not as much to do. Right, not as many options for gambling. Although Manhattan is like a good spot for pool. It is. Oddly enough. It's like a date thing, like, you know.
Starting point is 00:19:04 But I mean pool, pool, like pro pool good spot for pool. It is. Oddly enough. It's like a date thing. But I mean pool. Pool. Like pro pool. Like real pool. Gamblers. High level players. Yeah, I could play. I could play decent. What about darts? No. Got a dart board over there. Somebody gave it to me. I never even opened it up. That's what I can do. Are you good at darts? Yeah, better than I am at pool.
Starting point is 00:19:19 People love darts. Yeah, I just have good hand-eye coordination. Yeah? It's a fun... Wiffle ball. It's fun to play. Yeah. But it seems like you're looking at the same thing over and over again. That's like my problem with bowling and darts. You're looking at the same goddamn thing. To me, pattern recognition, it's kind of how I think about like- Yeah?
Starting point is 00:19:35 Content and business and those things. I like pattern recognition. Hmm. Mm-hmm. Why do you like pattern recognition? It comes to me. But you like chaos. I do.
Starting point is 00:19:45 Yeah. I do. Why do you like pattern recognition? It comes to me. But you like chaos. I do. Yeah. I do. I do. But I, you know, I definitely, I'm a big, big fan of pattern recognition. Like, to me, everything just happens over and over and over again. Mm-hmm. And you just have to understand the historic. So, for example, my great thesis right now where I think all the money is going to be made.
Starting point is 00:20:00 This is the television and that is the radio. So, you're pointing to your phone. That's right. And that is the television and the TV is the radio. So you're pointing to your phone is the television and the TV is the radio. And it's 1948 to 1957 meaning we're going from a primary as a society in the US the primary device in our lives
Starting point is 00:20:15 is switching from the television to the phone. The same thing that happened in the late 40s and early 50s from the radio to the television. If you go back and understand the brands, the media companies, the personalities, what happened in that decade,
Starting point is 00:20:29 then you can start making bets on understanding, oh, wait a minute, if the phone's the television, then Facebook and Twitter and Instagram or ABC, NBC and CBS, shouldn't I become Bob Hope and Lucille Ball? Because if you go back and read, a lot of the radio stars didn't go to television because they disrespected the medium.
Starting point is 00:20:49 Huh. So I would tell you, I asked you this before we went on, I was fascinated because I know you've been really a pioneer in this, an early dude. You went to podcasting and I'm sure now everybody's like,
Starting point is 00:21:01 oh my God, can I be on your show? But when you first started it, it didn't have the brand as a platform it has now. I'm sure plenty of people were snickering at it or what does it mean? That's what it is. They were doing it recently. People are still doing it. Howard Stern was making fun of podcasts just a couple of years ago. Not even.
Starting point is 00:21:21 A year ago, he was mocking people doing it. Now we get 95 million downloads a month. Of course he's mocking it because everybody mocks the competitive thing that's rising above them. There's that, but it's also- That's what it is. Yeah, it is that for sure. Let's just save ourselves some time here. Yeah, in that way.
Starting point is 00:21:37 Well, in my opinion, radio is fucked because you have to tune in at a certain time. You have to listen to their commercials. Because it's it you have to tune in at a certain time you have to listen to their commercials You have to I mean the medium of podcasting is so superior that it's instantaneous You pause it when you want you get back in your car a Bluetooth to your car it plays anywhere You can go from your car to headphones it can play in your car or complain your headphones You could pick it up you could put it on your laptop You could have it stream in your house do it could do whatever the fuck you want with it. You delete them.
Starting point is 00:22:06 You download them. They're instantaneous. You can get them whenever you want. You can go through the archives. I agree. I mean, and it's also 100% uncensored, 100% unproduced. There's no one in, like, with this, it's me and Jamie, and that's it. I mean, there's no one else involved in this.
Starting point is 00:22:21 That's it. And look at Jamie. Yeah, he's just chilling. But, I mean, it's really amazing in that respect that there's no corporate. And like when you get to these kind of numbers, usually you'd be in some giant building somewhere and there'd be a gang of people involved and they'd have meetings and after the show meetings. Editorial post. We had, we never had a fucking meeting ever. Do you guys even talk to each other?
Starting point is 00:22:43 Yeah, all the time. We're friends. But we smoke a little weed knock some pool balls around Jamie has a good idea we go yeah let's do that and we fucking wind up doing it but it's so informal and it's like there's nothing going on like corporate what's amazing is it allows the talent to rise to the top well it also allows people to be themselves which is what allows the talent to rise to the top or allows the kind we say the word talent but allows content to find its
Starting point is 00:23:10 way in a pure manner where it's not like if you have a bunch of people influencing what you do as soon as you start compromising and as soon as you start compromising you just can't it's never gonna get through the right way like one of the beautiful things about stand-up and one of the beautiful things about podcasting is that like if you go to see a guy like Bill Burr his Netflix specials out right now ladies and gentlemen just came out he was on earlier today like you see his thoughts there's no one telling him what to say there's no one you know when you watch a stand-up on stage that's their thoughts they figured out a way to hone
Starting point is 00:23:43 it to their personality and then boom put it out there like that yep and that's the same thing with podcasting and that's never existed before they've never had the opportunity the Internet is the we take it for granted it's really fundamentally only 22 21 years old yeah Windows 95 really kind of put normal people on it it is the great shift in our society. And I think we haven't fully quantified its impact across the board. Well, if you think about 20 years and what a short period of time that is in human history, and if we go 100 years from now and look back, they will look at this like this great explosion
Starting point is 00:24:18 of content and creativity and expansion and integration, this integration of thoughts and ideas and the instantaneous ability to communicate that's just never existed before. Nope. And they're going to think it's slow. Oh, yeah. I mean, this is going to say, everybody's like, it's so fast. And the kids, the kids.
Starting point is 00:24:35 I mean, I love how everybody, like these kids are not going to be capable to live in society because they're on a phone. I was told that I would not be a functioning human being because I played Zelda and Mike Tyson's Punch-Out too much. Well, they were right. You wouldn't be functioning that way. But really, I tell my friends all the time, what world do you think
Starting point is 00:24:55 our kids are going to be living in? You think they're going to be outside throwing a racquetball against a fucking wall? The world's shifted. Yeah, they'll be taking selfies of their ass. That's exactly right. That's what they're doing. They're going to be putting on contact lenses and living in a VR world 24-7. Right.
Starting point is 00:25:10 That's what they're really going to be doing. That's really what they're going to be doing. Yeah, what do you think is next? If you look at the cell phone, you look at technology and the integration in our lives, what do you think is the next step? Voice. Voice. Voice is going to be really interesting because it's on us now. Let's take a step back.
Starting point is 00:25:26 It's all about time arbitrage. The thing that we're all addicted to is time. So Uber, Uber doesn't sell transportation, Uber sells time. They sell convenience. That's exactly right. And it's packaged in time. So voice, when Alexa can order your package for you
Starting point is 00:25:43 instead of, like, whatever's faster, like the iPads that we talked about. The earbuds that you're wearing. Thank you. Whatever's faster. Whatever's faster is what we're going to gravitate towards. So I think voice activation, AI, AR, those kind of things are really going to start to
Starting point is 00:26:00 populate up over the next half decade. Those earbuds that you're wearing, do you work out in those things? No. No? They don't hang in there? They'll fall out? I haven't tried it. I'm not quite sure.
Starting point is 00:26:12 Yeah. That's the only thing I would worry about. They look pretty badass. It's the best product Apple's put out since the phone itself. You really believe that? I really believe that. Now, do they work the way the other... Is there a button you can press on them to answer the phone? Like, how does that work?
Starting point is 00:26:27 I don't even, you know, the truth is, I'm not even sure. Like, by the way, probably. But I'm so, like, weirded out. Like, I don't do, I'm so bad at that. Like, I never get the full value out of products because I don't even have the time to read. That's actually probably good. Because that means that a product has to be really really good to impress you because it becomes so easy to use that's a very good insight yeah no seriously yeah because
Starting point is 00:26:51 there's some shit like on one of those fitbits like good luck with all that i'm not getting in there and plus it's apple's own product right you know what they're gonna do they're gonna make all that shit not work the next stuff i mean they're not they're not here to be friendly they want your fucking money somebody gave me one of these g GPS watches that you have to charge every other day or some fucking stupid shit. That's been the other thing. The thing charges. I thought it was like that three days, like instantaneous. It's been really good.
Starting point is 00:27:16 It lasts for three days? Mine have been lasting for as long as three days, yeah. Yeah, I ordered it, but they're not going to deliver until March, I think. They're backordered for quite a while. There's too many people like you. Yeah. Maybe you in particular. You fucked it up. You fucked it up, dude. it, but they're not going to deliver until March, I think. They're back-ordered for quite a while. There's too many people like you. Yeah. Maybe you, in particular. Fucked it up.
Starting point is 00:27:27 You fucked it up, dude. Sorry, everyone. Ha. I like it. I like it. So you think voice, meaning like voice control, voice. Yeah. One of the things that I use all the time as a comic is the notes feature on the iPhone.
Starting point is 00:27:40 Yep. Has that little voice thing. And it's amazingly accurate. And accurate enough that I could realize what I'm saying. Like even if it fucks up a word or something like that, I can go back and look at it. But if you ever used it. Yeah, I do.
Starting point is 00:27:53 It's fucking incredible. But I think, I think it's the 2.0 of that, right? Where like things are actually happening because of your voice. So we could talk right now and this fucking thing is going to be able to pick up a good 99% of everything we're saying and I'm not even touching it. It crushed it. I just killed it. Perfect. Yep. It's a, it got it a hundred percent. So to me where it gets really exciting is when everything around you is being at. So when everything becomes smart, then it starts getting really
Starting point is 00:28:21 interesting. So our phones are smart, right? Right. But what happens when your belt is smart? Ooh. And now all of a sudden, you go to order a Big Mac and you try to pay with your phone, but your belt's talking to your phone and when you go to pay, it declines and it looks at you and says,
Starting point is 00:28:37 order a salad, fat ass. Ooh, your belt is telling you it's tightened. Correct. It's too tight. It's pushing against your body. Or what about when your refrigerator reorders another case of Budweiser because it understands how often you drink it. And so you're down to two.
Starting point is 00:28:53 It knows that you're going to drink two tonight because that's your average. And as soon as you get home that night and open and grab the first one, it's already reordering it for you. So your refrigerator becomes an enabler. Everything's going to be an enabler. And you start chewing your refrigerator. That's right. Your toothpaste. That's exactly right. Your toothpaste is going to have one drop left if he orders it
Starting point is 00:29:09 for you. Right. So we're going to get into that place where everything is smart and that's when it starts getting a little bit interesting. And then virtual reality porn is going to be interesting. Well, it's already interesting. Have you ever done the HTC Vive? You ever fuck with that? Yeah. Duncan has the porn on the HTC Vive, and he tried to get me to look at it.
Starting point is 00:29:28 Briefly. I looked at it briefly. Like six hours? No. A few days. It's not... You're just getting at it. It's just too much.
Starting point is 00:29:35 You could just stare at someone's tits. They're just too big. The whole thing is too weird. It's just too bizarre. It's not going to be bizarre. You know what was bizarre 10 years ago? Dating somebody that you met online. Oh, yeah.
Starting point is 00:29:47 Yeah. I mean, bizarre gets redefined real quick. Oh, for sure. And guys are real simple. You know, all you need is one of your buddies in five years saying, bro, no, seriously. That's it. Just that tone. And that was it, right?
Starting point is 00:30:01 You fell for it, Jamie. That's it. No, bro, seriously. Well, how many people are getting laid now because of online? It's got to be giant. Like with Tinder and swiping, all these different things. We missed it. We missed it.
Starting point is 00:30:12 I'm not sure what else to say. Yeah, I mean, it seems like probably I bet less people are in committed relationships now because it's just a fuck rampage out there in the streets. Yeah, we may never recover. It's just a rampage. But a buddy of mine, my friend Greg Fitzsimmons, one of his good friends,
Starting point is 00:30:27 got divorced. And, you know, fucking, you know, the whole deal. Torturous marriage, hung in there too long, the whole deal. No sex for the last year and a half plus.
Starting point is 00:30:38 Rah. Got out. And now he's just on a pussy, catastrophic rampage. I mean, this dude is just crushing it. And he's sad, right? He's happy. Of course he's just on a pussy catastrophic rampage. I mean, this dude is just crushing it. And he's sad, right? He's happy. Of course he's happy.
Starting point is 00:30:49 I'm kidding. He's so happy. It's the best thing that ever happened to him. Every time I see him, he's got a giant smile on his face and his phone's vibrating. It's amazing. Yep. Yeah. I mean, it's like.
Starting point is 00:30:57 And you don't even have to be. He's not a good looking guy. He's all right. But I mean, it's not even that. Is he charismatic? Water finds its own level. Sure. You know, you could find your level.
Starting point is 00:31:04 You find what it. Well, that's exactly right. Yeah. Who's willing to fuck you? They're own level. You know you could find your level you find what it Well, that's exactly right. Yeah, who's willing to fuck you? They're out there. They're out there. There's always someone. Someone's willing to fuck you That's a hundred percent true. You just gotta find that person. That is true. It might not be everybody. No But what's real fun is when you actually break out of your level Yes Once in a blue moon. And every now and then. Every now and then below your level Or above your level. Every now and then, below your level or above your level. Every now and then.
Starting point is 00:31:26 Those are the moments you actually talk about. You're at the three-point line and it's nothing but net. You're like, what? How did that happen? Yeah. Well, you know, it's fascinating to me because I'm really concerned about the integration of human beings and technology. Not concerned. I shouldn't say concerned, but puzzled as to the end point. Concerned about the integration of human beings and technology not concerned
Starting point is 00:31:45 I shouldn't say concerned but puzzled as to the the end point. Oh, the end point is the robots kill us all you think so Yeah, really. Yep. Why do you think that I think we integrate with them? I think we become symbiotic until we become a bothering force to them. Yeah, and we don't stop that Well, I think it's those pussies that are scared to integrate that we're gonna have to kill off I think it's folks like you and me are scared to integrate that we're going to have to kill off. I think it's folks like you and me that are going to get the chips. So you think we're going to be like on team robot? I really think that. We're going to kill those humans.
Starting point is 00:32:12 I think there's going to be some folks that want to make their own homemade bows and arrows and shit and chop their own wood. A hundred percent. Yeah, with a stone axe like those assholes. I don't use matches. I don't fucking rub sticks together. Those people, they're going to be a problem. I think people are going to be scared of it. Like, as we continue, I mean, people are scared of technology.
Starting point is 00:32:29 Yeah, for sure. Every generation of it. I'm real curious how far it gets before we get to 80, 90, 100. Like, what are we going to really see at the tail end? Right? I mean, you think of somebody who's 90 years old now, the shit they saw. Like, I mean, if you go the whole gamut, like in their 40s and 50s, they were like a television.
Starting point is 00:32:48 Right. You know, like, I mean, so. Yeah. Do you remember, I don't know, how old are you? 49. Perfect. You're a little, I don't know how this plays out for you. You might have been a slightly, I'm 41, so it's slightly,
Starting point is 00:32:58 it'll be interesting to see what you say. The jump from fucking Atari to Nintendo. Oh, yeah. Was insanity. Giant, yeah. Insanity. Or the iPhone. Oh, yeah. From the fucking Razer or Nintendo. Oh, yeah. Giant. Giant. Insanity. Or the iPhone. Oh, yeah.
Starting point is 00:33:07 From the fucking Razer or whatever. Oh, yeah. So when you have those moments, that's when it gets interesting. When you have that quantum product that leaps everything. Right. The iPod from whatever, you know, the MP3 fucking horseshit things we had. Well, I think it's going to be artificial parts, too. I think that's going to be a big part of it.
Starting point is 00:33:27 Like people who are blind, giving them artificial eyes that work better than real eyes. And then people, I mean, initially it's going to be not as good, and then it's going to be as good, and then it's going to be better. Well, it's plastic surgery, right? You're 80, 60, 50, now you're 19. Well, not even plastic surgery. It's going to be genetic manipulation. No, no, no, no.
Starting point is 00:33:41 I'm saying that back to pattern recognition, when plastic surgery came out, you were 50, 40, you know, that range. Now, 18-year-old girls, 16-year-old girls are attacking it earlier. Yeah. So when,
Starting point is 00:33:53 first it's going to be for the blind, and then some dude's going to be like, wait a minute, fuck this. Why is my friend who was blind
Starting point is 00:33:59 can see shit better than me? I'm going to just do that and it's going to go from defense to offense. Somebody showed me a breakdown of Kylie Jenner's plastic surgery over the years, and she's only like 20 years old. That's right. And this girl has had her face just chopped apart. She's had her chin whittled down. She's had her hips widened, her breast enhanced. She's a little kid. I get it. And she's just, they're just sculpting her with scalpels yep it's very very very strange because she
Starting point is 00:34:30 doesn't look remotely like she used to look just a couple of years ago that's right and I'm thinking is heralded for it yeah amongst her peers yeah yeah and so what do you think is gonna happen people gonna follow that pen oh for sure yeah I mean they're jumping in head first. So it starts with celebrity, then it goes to the affluent, and then it goes to the middle class. Yeah, the amount of money that it costs to do something like that has got to be in the hundreds of thousands of dollars because she's had some really extensive stuff done.
Starting point is 00:34:55 I mean, you just didn't see that when we were kids. No. You didn't see a 20-year-old girl that had, maybe a girl got a boob job, maybe. But not even 20. Not even 20. That's so rare for us. Maybe in our 20s we heard about such stuff and we're like, wait a minute, why didn't they do that?
Starting point is 00:35:10 Yeah. Yeah, I get it. But now it's bizarre. They're doing stuff to their hips. Girls are getting their hips widened. Of course, because ass is the offense now. I know, but it's just so strange to see. Like, when you look at a person, you know their ass is mostly like some weird extra substance that they're sticking in there to pump it up. But you know what?
Starting point is 00:35:32 But guys respond. Like my good friend Moose said a long time ago. You have a good friend named Moose? Yeah, Rob Moose. So we call him Moose. He said about fake boobs, he's like, if they're fake, why can I put them in my mouth? Yeah. If I can touch them, they're fake, why can I put them in my mouth? Yeah. If I can touch them,
Starting point is 00:35:46 they're real. I mean, my 1999 album. Yeah. Yeah. It's, I think that it's, um,
Starting point is 00:35:51 it's, it's a fascinating thing because we don't care, but we do care when it gets to lips. You know, there's something about lips. We're like, Hey, Hey,
Starting point is 00:35:59 Hey, slow the fuck up. Like you can get those preposterous tits and nobody blinks. But as soon as you get to lips, guys go, Jesus. Like, there's something about when they have that crazy lip implant thing. That's a strange one, man. There's something sad about that one where it elicits a response that you don't get out of the boobs. I get it.
Starting point is 00:36:20 Yeah. I agree. And for dudes, nothing. Not a dick implant in sight. Not a goddamn thing you can do. That's got to start happening soon. I think it's Yeah. I agree. And for dudes, nothing. Not a dick implant in sight. Not a goddamn thing you can do. That's got to start happening soon. I think it's going to be genetic. Yeah.
Starting point is 00:36:30 And when it happens, I used to have a bit about that. It's going to take about 30 minutes for the first guy to die of an overdose. Because if they come out with a pill that makes your dick bigger, we're not taking one. We're taking them all. Dude's going to go, how many give me a stroke? Give me one less than that. Uh-huh. Let's fucking do this. Guys are simple them all. Dudes are gonna go, how many give me a stroke? Give me one less than that. Let's fucking do this. Guys are simple that way.
Starting point is 00:36:48 Yeah, well, we're gonna morph because vaginas are gonna have to change to deal with the size of the dick because dudes are gonna have carpet roll cocks. It's just gonna be this giant... We're not gonna stop. People don't understand. Once we have that ability to get bigger dicks, it's gonna be like those crazy
Starting point is 00:37:03 ladies who crush beer cans with their tits. Yeah. You ever see them? They get like a triple Z tit. I'm on Instagram. Yeah. It's going to get to that point. By the way, Instagram is, you know, soft porn.
Starting point is 00:37:13 It's the spot. Yeah. It's soft porn, though. I like how they don't go full Twitter. Well, that's why I'm glad. It's soft porn. But Twitter lets you- I like soft porn better.
Starting point is 00:37:20 Twitter, you can fuck. You can do whatever you want on Twitter. I kind of like that. Don't be confused. Instagram can go there, too, Twitter. I kind of like that. Don't be confused. Instagram can go there too if you want to. Well, you have to be private. It has to be a private page. I mean, nothing was like...
Starting point is 00:37:31 And then they get pulled. Tumblr was really there. Really? Oh, yeah. Tumblr. Jamie's nodding furiously. I was an investor in Tumblr, and the growth was enormous at one point. I'm like, where's all this growth coming from?
Starting point is 00:37:42 I'm like, oh, porn. Oh. Well, Tumblr at one point in time became like, where's all this growth coming from? I'm like, oh, porn. Tumblr at one point in time became really tormented social justice warriors making bizarre blogs that are very difficult for you to understand. On that note though, it was a very creative space.
Starting point is 00:37:55 It was. You say was, like it's gone. It's gone. What happened? Everybody left. But it's still active, right? But no. Like you know this. It's like a club, right? Like sometimes a club is the hottest club in your city. Right. And it's still in business six years later, but like it's bridges and tunnels and shit
Starting point is 00:38:13 like that. Right, right, right. Yeah. Weird bridges and tunnels. That's fine. People don't know what that means. I wanted to give you a little East coast. I'm doing some recall for you.
Starting point is 00:38:21 Powerful Jersey. Yeah. It's, um, it's, it's interesting, the trends. You know, like why did MySpace go away like that? Because the operators weren't good enough. So I'll tell you what's interesting about the trends in social and business, digital, that people don't understand. Everybody was waiting for Facebook to go away. Zucks is a beast.
Starting point is 00:38:40 He's an extremely talented, all-time CEO. And so he was good enough. If MySpace was run, first of all, it sold to News Corp. And so once it was owned by the big company, you talked about earlier today. No, they wanted to milk it. You know what they did with the first? The second they got it, they pumped the shit
Starting point is 00:38:58 out of their X-Men movie that they owned into the platform, because the economics in the movie were greater than the investment they thought and so they were milking it. So they bothered people with spam. So it's like somebody buying this
Starting point is 00:39:09 and just pumping ungodly amounts of whatever products they thought your audience read into the point where they just saturated it. Isn't it weird how something gets a stink on it
Starting point is 00:39:18 and then that's kind of it? No one wants to come along and try to revamp MySpace. So that's another interesting insight. One of the things that I'm dying to know in a 15-year window is will there ever be a recall? Right. Will something die?
Starting point is 00:39:33 Because I want to buy it, to be very honest. You want to buy MySpace? I want to buy a historic brand. I want to buy Friendster. First of all, I just want the IP. So I think nostalgia plays. So the same way we talk about Saved by the Bell and fucking the Smurfs. I think that I can buy Tumblr in nine years for $40, a.k.a. $11 million.
Starting point is 00:39:55 And just make enough on t-shirts to the kids when they're 40 that are now 25 that were 15-year-olds doing all those weird sites. Because they're like, yeah, Tumblr was the best. You got a good point because Jamie and I were looking the other day at all the Netflix shows, like what's most popular. Fuller House is the most popular show. They're bringing everything back. 24 just coming back. 24 is going to be on there? Yeah, there's one season.
Starting point is 00:40:16 On Netflix? No, it's going to be on Fox. On Fox? But it's a different 24, right? It's a new guy. Yeah, but I mean, like, you know, yes, but they're bringing nostalgia. Right. My big theory is
Starting point is 00:40:25 nostalgia is one of the most underpriced assets in the world. So my entire thesis in business, so I want to buy the New York Jets. Let's take a step back.
Starting point is 00:40:32 Okay, you do? Yes. Really? Yes. Whoa. And I'm going to. Oh my God. Be careful.
Starting point is 00:40:37 It's a very big, I'm going to make it happen. Jesus Christ, you're scaring me. So the way I think I'm going to buy the Jets and the reason I built my company.
Starting point is 00:40:44 You're going to sell Friendster? No, but I'm gonna buy the Jets and the reason I built my company. You're gonna sell Friendster? No. But I'm gonna go and buy Mug Root Beer or Animal Crackers or Cracker Jacks or Rainbow Pops. I'm gonna buy a brand and then market it like it's 2020 instead of the horseshit TV commercials
Starting point is 00:41:01 and fucking billboards and print and all the bullshit that these companies do. And then I'm gonna buy it for 130 million, do my thing, and then resell it for 2.3 billion, buy the Jets, win Super Bowls, and then I can die. Damn, dude, that's the ultimate goal? That's the plan, brother. Own the Jets.
Starting point is 00:41:17 Yes. But don't you think that you're the kind of guy that you'll own the Jets and go, you know what, man, it's not enough. Well, I need to win Super Bowls. so I'm gonna be like crazy like I'm gonna make all these crazy owners Seem calm. I'm gonna be like I'm gonna do shit like I'm gonna play. I'm gonna be a 71 year old wide receiver Oh, don't do that. Maybe you can do that once genetic engineering gets the point where they come out with my fucking regenerate That's right. I'm gonna come out with my fucking bionic eyes and like I can run a
Starting point is 00:41:41 I'm going to come out with my fucking regenerate limbs. That's right. I'm going to come out with my fucking bionic eyes and like run a 4-3-40 with my new fucking feet. Yeah. Right. Made from like duck fucking ass or whatever, you know? Yeah. Yeah.
Starting point is 00:41:51 Like when they integrate, uh, what was that? That article about they're integrating spider silk into a human tissue. They're creating artificial skin for human beings where they're going to integrate spider silk into human tissue to make it bulletproof. That's fucking rad. Yeah. Yeah. That's a real thing.
Starting point is 00:42:11 I heard that Peter Thiel, and I want to make sure I'm saying this right, but I think Thiel. Yeah, look at this. Bulletproof skin made from spider silk proteins and human skin cells. By the way, guys, this is all coming. It's awesome. I think it's Peter Thiel, but it might be some other mogul in Silicon Valley is putting young blood in himself. Yeah, it is him. It's him, right? Yeah, yeah, yeah.
Starting point is 00:42:32 And so is that going to work? Well, ask him. Because I'm kind of like, how do I do it? Well, this is the theory that it's based on. Forget about getting like a log dick. Tell me something that won't let me die, and that I will definitely do. Well, not only will it not let you die which it's entirely possible
Starting point is 00:42:47 it's going to extend your life but more importantly it'll give you more energy while you're alive now which makes it fascinating because you're going to be able to do things would you do that yeah fuck yeah I'm thinking about doing it tomorrow I might fly up to Oakland tomorrow what about the spider I'm doing that too go ahead man you're in for everything right shoot bitch
Starting point is 00:43:03 but the thing is the bullet will destroy your bones. See, they're going to have to do something with the bone. They're going to have to give you some wolverine adamantium bones underneath. Because the spider silk's not enough. How does Hugh Jackman get so jacked in like four minutes? What does he do? Steroids? Steroids.
Starting point is 00:43:17 100%. 1,000%. 1,000,000%. Good, good. And he also does intermittent fasting, so he drops a lot of body fat. Got it. You know, you get into a state of ketosis You don't eat for 14 hours He pounds like low
Starting point is 00:43:30 Carbohydrate High fat high contact So his body's burning fat He's doing tons of steroids I'm sure Allegedly I don't know Hugh You seem like a nice guy I'm not shitting on you buddy I like him I'm a big fan I like Hugh Jackman
Starting point is 00:43:44 But I think he's on steroids You seem like a nice guy. I'm not shitting on you, buddy. I like him. I'm a big fan. I like you Jackman. Yeah But I think he's on steroids Yeah, I'm just telling you I'm an expert in that shit I can tell I mean like it's very Difficult to look the way he looks without doing them very very very So much the next game the other day and I'm like man he fucking beefs up fast. Yeah. Yeah Well, he does the right shit though, you know, I mean that's the thing day, and I'm like, man, he fucking beefs up fast. Yeah, yeah. Well, he does the right shit, though. You know, I mean, that's the thing about, like, saying someone does steroids. It's not enough.
Starting point is 00:44:09 Like, it's not like he takes a pill. Do you think people should do steroids? This is a conversation that my train... So I started working out three years ago, finally taking it seriously. I've had two trainers full-time. They travel with me. I've really gotten into it. Got my life much happier.
Starting point is 00:44:20 Damn, how many trainers? I've had... I only have one trainer at a time. And they travel with you? But they travel with me. So I was really out of shape like never worked out didn't have a muscle in my fucking body three years ago and I'm like I'm gonna die this is stupid right and I can afford it I'm gonna hire I'm not held accountable to myself but I'm very good at being accountable to others that's why I run good businesses I don't want to let the team down right so I figured it out.
Starting point is 00:44:45 I fucking found the binary switch. So I hired somebody and they travel with me. Every day, seven days a week. Well that's, if you can afford that, that's an awesome idea because it will force you to work out. But both of them are, no, not both of them. The first guy, Mike, is like, it was interesting, he wasn't saying do steroids,
Starting point is 00:44:59 but it was interesting to hear a perspective of like, I've been fascinated by the steroid conversation in general. Like, I think certain things become taboo and then they don't. Yes. Like marijuana. Right. Right? Is steroids that I'm asking you because I feel like you're closer to that genre than I am.
Starting point is 00:45:16 Well, they most certainly work. 100%. So let's go over that first. Let's take it from step by step. Here's what's important. It's very important that young people don't do them. And this is why. Because you ruin your endocrine system.
Starting point is 00:45:30 It's very important that young people realize if you do get- Young, under 18? No, even into your 20s. Okay. When you do steroids and you're a young person and you have a healthy endocrine system, what happens is you inject exogenous steroids or exogenous testosterone into your system. It shuts down your natural production of testosterone and then you're fucked because then when you get off the steroids, your body doesn't work right. Your testicles
Starting point is 00:45:55 aren't functioning correctly and it takes you roughly, depending on the person and depending on how you treat it, like what treatments you use to kickstart your endocrine system again, half the time you want the steroids to recover. So if you did a two-month cycle, for one month you're going to be miserable and your dick's not going to work. Got it. So it's very important for young people. However, once you get older, like I'm 49, then it becomes— But wait a minute. When I hear that, that's why people do it. What do you mean?
Starting point is 00:46:22 Well, because it's a self-esteem enabler. Uh-huh. Right, for a guy. And if I'm a guy right now, like, and I feel like I need the muscles for the summertime, he's like, I'm going to go on a cycle for two months. I'll have a shitty, like, fucking May or, like, April, and I'll be ready to roll. Yes, but no. You know, you should get your blood work monitored.
Starting point is 00:46:43 Like, if you're really considering doing something, I think the most important thing is to do very little, to do just a small amount. Give yourself a little boost. You don't want to go fucking hog wild and take some anadrol 50 and turn into a fucking gorilla. You don't want to do that because it's too much of a shock to your system. However, when you're in your 40s like you are, then testosterone replacement therapy becomes a very viable alternative.
Starting point is 00:47:06 Because your body is just simply not producing testosterone correctly. However, let me go. Can I become a gorilla? Because I just got excited. You could kind of. Yes. It'll take some time. But here's the thing about the Hugh Jackman thing.
Starting point is 00:47:16 I'll get back to that. That motherfucker works hard. There is no way you look like that unless you work hard. So you have to do both. Like really, really, really hard. You've got to do fucking heavy deadlifts, heavy squats. You've got to shock your system. You've got to get your body to think, holy shit, this crazy asshole wants to carry around gigantic amounts of weight.
Starting point is 00:47:39 We're fighting against gravity. We have to incorporate all of our resources. Your body does not want to use resources to get bigger. It just doesn't. resists it because it's not it's not healthy And it's not a smart survival tactic like for your body to put on all this meat Then all that meat needs fuel like your body's not totally convinced You're gonna have this fuel because for thousands and thousands of years food was very very difficult to come by so for your body to be Convinced that you're doing this all the time,
Starting point is 00:48:05 we need this extra mass. Like you have to have massive amounts of food and massive amounts of work. That's hugely important. And then steroids, those things too. But more important than steroids is balancing your diet out, making sure your nutrient levels are all consistent, they're all healthy, that you have the proper amount of vitamin B, vitamin D, all these different essential nutrients, essential fatty acids, all the proper amino acids. A steroid is just a band-aid.
Starting point is 00:48:34 How often do you work out? At least five days a week. At least five days a week. Zero? No, probably three days a week. Jamie runs a lot. He's a fucking stud. I do a lot of different shit. lot. He's a fucking stud. But, you know, I do a lot of different shit. I love hoops. Jamie, he's a fucking runner.
Starting point is 00:48:49 How many miles do you run? A lot of miles. Not right now. I told you, I'm doing weightlifting, and I was just getting back into basketball. I was shooting hoops this weekend. But when you were at your peak of running, you were running some pretty impressive numbers. Yeah, like 25 miles a week easily. Yeah.
Starting point is 00:49:01 Back to basketball, I just put up a post. So I didn't let my brother, AJ, score on me. He's 11 years younger than me until he was like 15. Like, back to basketball, I just put up a post. So, I didn't let my brother, AJ, score on me in basketball. He's 11 years younger than me until he was like 15. Like, score. You wouldn't let him?
Starting point is 00:49:11 No. So, I'm a, I'm a, I'm a, so I'm a, now I have a four year old guy. He's got,
Starting point is 00:49:17 he's got, Xander, my little guy, he's got a weird condition. When he picks up the basketball, he starts kind of weirdly crying because he knows dad's going to come out of somewhere and block the fucking shit out of him and so i posted this thing
Starting point is 00:49:29 about it today on instagram and it was funny to watch everybody i mean everybody's in these fucking eighth place trophies i want to kill people like all this fucking infrastructure of fake fucking self-esteem and then these kids go into the market and they get punched in the mouth and they don't know what to do so you don't let your kids score on you either? Nope. That's hilarious. I will not let, I'm fucking going to beat the shit, like until he can win, then he's good. Like AJ, my brother AJ is a better basketball player than me because I didn't let him, like
Starting point is 00:49:57 what are you going to let people score for? That's a very interesting perspective. Let me give you mine. Please. I don't, I don't think you should ever be very competitive with people who are not competitive with you. So here's a perfect example. When I do jujitsu, I'm a black belt in jujitsu. If I do jujitsu with a white belt, I treat them very kindly. I might tap them out a little bit, but there's no way I roll with them the way I would roll with another black belt.
Starting point is 00:50:24 Well, that's fighting. There's a difference. But it's not. It's a game. It's slightly different. It's a game. Okay. I mean, listen.
Starting point is 00:50:30 Jiu-Jitsu's a game. Respect. So if I'm rolling with someone and they're making mistakes, I'll correct their mistakes. If I wanted to, if I'm rolling with someone who's a white belt, I could just cut right through them. Just keep cutting right through them. But you know what you do with them? You discourage people from doing it.
Starting point is 00:50:45 And it's not really fair because you're not getting anything out of it either. All you're getting out of it, you're practicing like a grappling dummy. And like occasionally, maybe that's a good thing to do. I feel like once you get into the blue belt and purple belt range, then I'm going to go with you 100%. Yeah. But when you're dealing with someone who's not really competitive with you, it doesn't make sense. You're not getting anything out of it, really.
Starting point is 00:51:09 Yeah, no, I think it's an interesting perspective. I'm still not letting Xander score. It was a really lovely- My kids kick the shit out of me. In what? In martial arts. I have an eight-year-old, and she's allowed to punch me and kick me full blast. She doesn't kick the shit out of me.
Starting point is 00:51:24 But you can slice her in half. Yeah, of course. Yeah. But she's 50 allowed to punch me and kick me full blast. She doesn't kick the shit out of me. But you can slice her in half. Yeah, of course. But she's 50 pounds, but she leg kicks me full blast. I mean, I don't ever hit her back. She sets up leg kicks. She throws a left hook to the body and then she comes around with that right leg kick. Whap, whap. And as long, I mean, she's allowed to hit me full blast.
Starting point is 00:51:39 So like she'll go, can I hit you? I'm like, all right, go ahead. And she'll just tee off on me. So it gets her used to doing it. Now, if I, like, every time she went to do that, I checked it and I hurt her shin or I punched her in the face, well, then she's going to have this mental block in her head that she's not going to be able to overcome.
Starting point is 00:51:56 One day, she's going to get to a point where I can light spar with her. She's not there yet. I do think certain games play out differently. Right. I'm not letting my seven-year-old daughter score a basket either. But I probably wouldn't punch her in the face. Right. Right, right, right. I'm not letting her beat me in Uno ever. But you're not even letting her.
Starting point is 00:52:16 Ever. No. That's fine. But I won't snap her neck or rip her throat out like Roadhouse. Well, what I do is say, here's another example. If I'm rolling with a girl. Yeah. A man is doing jiu-jitsu with a girl yes if you're going full blast you're not getting anything out of it either so what I do is if like I'm sparring with a girl I pretend that I'm only as strong as them so if they're pushing against me instead of going fuck
Starting point is 00:52:40 out of here and just locking down and you know and giving them you the full chimpanzee strength. I give. I give with things. So I don't allow my body to use full blast. I understand. So as they push, I just give in and try to use technique and find a better way in. I get it.
Starting point is 00:52:57 I try to go with it. You know? Yeah, I do. So I let them score on me in that sense. Like I'll let them get side control on me and then I'll hip escape and try to get back in. But everything I do, I do with almost no strength. I understand. I just move my own body away.
Starting point is 00:53:12 I would tap them out in four seconds, probably. I just don't know any. I understand. I just probably wouldn't. By the way, just because 99% of you don't know me, I wouldn't have done it at all. I would have never even got in there. I don't know that thing. But if you did know that thing, I think maybe you'd probably have a different opinion on it.
Starting point is 00:53:29 Correct. No, no. What I mean by that thing is if I, like, I'm either going to go in there and not let the guy score, or what would have mostly likely happened is I wouldn't go in the ring, whatever that ring is, at all in the first place. I'm not trying to discourage. No, I know what you're saying. But if I'm playing like, yeah, I just think that.
Starting point is 00:53:46 But when you're playing basketball and you're playing basketball with a small person that doesn't move as good as you, you're trying. I'm fucking going to blow them out of the building. You're just knocking them by
Starting point is 00:53:54 and slamming them on their face. That's hilarious. First of all, I'm not slamming shit. Right, I know. But you're laying up. But if I can win 11-0 and remind them
Starting point is 00:54:03 for the rest of their lives, I'm interested in that. That's so fucked up. I am. I am. I mean, I don't know what else to say. I understand what you're saying. I'm addicted to competition.
Starting point is 00:54:12 It's fun. I enjoy it. I'm not trying to hurt people. Right. I think there's two ways to build the biggest building. One, just build the biggest building. Right. Or two, tear everybody else's building down.
Starting point is 00:54:23 I have no interest in tearing other people's building down. But if I fucking build the biggest building, I'm letting you know. And the same way that you should let me know. I'm not going to cry about that, but I love the game. That's why I love business. It's the one place you can do that forever. I agree with you, but I just feel like physical things, that becomes a
Starting point is 00:54:40 very problematic... You went to a different place. I'm not in rings, and that gets into it. But even basketball, you run faster, you're bigger. I feel very comfortable shutting out my seven-year-old daughter in basketball, but I'm completely not comfortable punching her. I see what you're saying.
Starting point is 00:54:55 Let her score, man. Let her sneak through a little bit. How much do you think the pay-per-view of McGregor-Mayweather is going to be? It's not a debate anymore. It's 100% going to happen. I don't know about that anymore it's 100% going to happen I don't know about that it's 100% going to happen I'm putting it on tape right now you might not be right well listen you know what either build the biggest
Starting point is 00:55:12 building or not you and I will have a nice little exchange in four years and you you'll make fun of me you'll call this clip it's happening well I would say they're doing everything they can to make it happen if you looked at it in terms of a 0% chance to a 100% chance where's's your number? I think we're in the 70s. Okay. I think we're in the
Starting point is 00:55:28 70s or 80s. Good job by clarifying because I think that's where I think we're at as well. I think there's a significant legal hurdle to overcome with the UFC and they might not overcome that depending on how they play that card. This is my opinion on it. Now, McGregor has publicly stated that he believes because of the Ali Act, he
Starting point is 00:55:44 can compete in boxing and not do it with the UFC. But he wants everything to be smooth, so he would rather have the UFC involved. But he also wants the UFC to recognize what he says is their place. So there's Mayweather Productions, the UFC, and McGregor Productions. This is what he's—promotions, rather. So this is what he is stating now. He's going to be a partner in the promotion. And so there's going to be some sort of a negotiation for how things are split up in three ways.
Starting point is 00:56:12 And then the question becomes, can they work that out? Okay, if they can work that out, then it becomes a question of, should they do it? And will it be competitive? And is it good for their brand? And that's where they might have a debate on this. I think what's going to end up happening is the economics are going to be so big that it's going to override the brand play. The math is just going to be too big. It's possible, but McGregor's so big, the economics of him fighting in MMA.
Starting point is 00:56:38 Like, see, look at it this way. So if he fights Mayweather, maybe there'll be four million pay-per-view buys, right? What was Pacquiao Mayweather? What was it, Jamie? Four and a half or something? We looked at it the other day. Just Google it real quick. I think it was like four and a half.
Starting point is 00:56:53 I think it was the biggest of all time. 4.6, right? It was definitely the biggest. Was it a 4.6? I think it was the biggest of all time. We'll find out. I think it was the biggest of all time. And I think that those numbers, though, here's the deal mcgregor can do
Starting point is 00:57:06 those numbers over the course of three fights so is that it four four point six so 4.6 million pay-per-views now mcgregor has done 1.5 for the nate diaz rematch 1.3 for eddie alvarez some somewhere around those range so that right there just those two together roughly three million pay-per-views for two fights. Yeah, but how much money did he make in those fights? A fuckload. No, no.
Starting point is 00:57:29 He made a lot. He's not going to make the kind, I mean, Not the same money he would make as a co-promoter. And, and, and if he loses in a boxing match, it's so simple for him to say,
Starting point is 00:57:40 that's not what I do, and go back. That's true. Whereas, I don't know MMA, not even remotely close to you, and not enough to be dangerous here, but what, from what I understand, go back. That's true. Whereas I don't know MMA, not even remotely close to you and not enough to be dangerous here, but from what I understand,
Starting point is 00:57:48 I've done a little homework. He doesn't have a lot of great natural fights. He has a third fight with Diaz. Great natural fights? His next three fights. He's got a bunch. He's got quite a few. Help me understand what,
Starting point is 00:57:58 that's why I'm setting it up for you. From a financial standpoint, from what the fans want, the champions underneath him, it seems like he's fought several of them. He's won those pretty glaring. What's the big fight? Well, he didn't win the Nate Diaz fight glaring.
Starting point is 00:58:10 He lost the first one, and the second one was a very close decision. Diaz out of it. I mean the other champions. But no, Diaz is the big one. No, no, I know. Diaz and him three is the big one. So that one, I think, brings in close to two million pay-per-view guys. I really do.
Starting point is 00:58:22 I believe Diaz three. If 1.3 and 1.2, then Diaz 3. 1.5 and 1.3. 1.3 for Eddie Alvarez, where he won a second world title, right? The other one is Tyron Woodley, or whoever wins the Tyron Woodley versus Stephen Wonderboy Thompson rematch for the 170
Starting point is 00:58:37 pound title. That's an interesting fight too because if he goes up and challenges at 170 and wins that, Jesus fucking Christ. Now he's through the roof. Now he's the biggest star at 170 and wins that, Jesus fucking Christ, now he's through the roof. Now he's the biggest star in sports. I mean, he becomes this gigantic, huge, global, worldwide phenomenon. That's entirely inside the realm of possibility.
Starting point is 00:58:58 Now, he's not favored in a fight against a 170-pound champion because the guys are bigger, they're faster, or they're stronger're stronger rather but he's fast as fuck he's really clever he's very interesting the way he approaches fights he's very intelligent and it's not outside the realm of possibility that he could beat someone at 170 pounds that's holding the world title whoever that is so that's a big fight too and that could also with him attached to it reminds me so much in 1.5, maybe 2 million pay-per-view buys. So what you're talking about is in a couple of fights, he could make what he could make in that one Floyd Mayweather fight. If he wants to be a global icon, there's no way anything he does in just MMA trumps that fight. No, no, you're right.
Starting point is 00:59:42 You're right. Because it transcends. It transcends the sport. It transcends. Also, it's a really good match for him because Mayweather doesn't really knock people out. I mean, he knocked out Victor Ortiz. I mean, Ortiz went his hands down. Exactly.
Starting point is 00:59:55 He fucked up. He headbutted him. And then he was trying to apologize. And then Mayweather KO'd him. But that was a different sort of scenario. Before that, the last guy I believe he stopped was Ricky Hatton. He did. And he stopped. Late. Yeah. Late 11 or 12. He's better. By the way, Ricky Hatton is like half the size of
Starting point is 01:00:11 Conor McGregor. Conor McGregor is a big guy. He's 5'9", he's broad-shouldered, and he can fight easily at 170. He cuts weight down to 155 in a fairly healthy manner. Very unhealthy for him to get down to 145, but he has done it. If they fight, I assume they're going to fight somewhere in the 155-pound range. Conor will be significantly bigger than anybody Floyd's ever fought before. What was your favorite sport growing up? Martial arts. Growing up? Yeah.
Starting point is 01:00:39 Right from the get? Yeah. Because? Like Bruce Lee movies? Like why? Chuck Norris?'t yeah definitely that chuck norris movies got me into it 49s yeah you're in the right age too for sure yeah there was that but there was also the finality of it and also like finish him yeah well it was just it was so
Starting point is 01:00:58 real like it didn't matter to me anymore i love that the hat that took the hat? I love that. The hat? I was thinking Mortal Kombat. The guy that took his hat off. Raiden. No, no, not Raiden. The guy who had the hat, like sliced you with the hat. Raiden was like... Someone sliced you with a hat? Yeah. Yeah, it was like Mortal Kombat 3 or something. It's just, to me, it was so much more dangerous. It was so much more...
Starting point is 01:01:19 There's so much more on the line. Were you a fight fan? Like a boxing fan? Yeah. Yeah, I was a big fight fan too. I've always described martial arts as high-level problem-solving with dire physical consequences. That's what I look at it. Yeah, it's also you're problem-solving someone who's improvising in the moment. And there's such a psychological factor involved in it. It's why you like stand-up too, right? Yeah.
Starting point is 01:01:42 It's how I think about keynotes. Psychological factor. It's why you like stand-up too. Yeah, it's how I think about keynotes So what one of the reasons I think my speaking career has gone so well is I'm reverse engineering the crowd in real time How so I'm literally giving the talk right and feeding off the reactions and Navigating in an improv manner on my business content, huh? So you don't have a clear outline I have a clear outline for the first seven minutes, which is I already gave you that spiel. I like to frame up my life. I'm an immigrant, a lemonade, that little spiel I already gave you. That's all I've got.
Starting point is 01:02:14 And then I basically go into the State of the Union. Okay, so now if you're going to give a speech, so if you're going to give one of these keynotes, what's your objective? What are you trying to accomplish when you're doing that? Legacy. Like brand. Legacy. Legacy. So I talk about stuff
Starting point is 01:02:28 that most people think is coming and I think it's actually here and they don't think it's real and they think I'm a futurist or a disruptor and so I'll go and talk about Instagram and why I think people can go
Starting point is 01:02:42 from zero to 100 million in their business in seven years or from zero to a Hundred thousand so the amount of people listening right now. Mm-hmm that are making eighty one thousand dollars a year doing something they hate That could make eighty thousand dollars a year on Instagram either selling something or slowly But surely building their brand and then doing content deals is Staggeringly practical. How do people make money on Instagram?
Starting point is 01:03:07 I don't make any money. I have 1.8 million Instagram followers. I've made zero cents. The way people make money is always the same. So I would argue you do make money because you're using a chess move instead of transacting just on that platform. That is a platform where you create reach and awareness that drives towards things of this nature
Starting point is 01:03:28 and then you either sell advertising or get into business development where you have pieces of equity in businesses that you build through the attention. People sell against attention. So either you're doing commercials or you're doing step two, which is you're building brand. So one thing I've never done is I've never been paid ever
Starting point is 01:03:46 for a piece of content I put out on social, which is the majority of how people get paid. But I get paid $100,000 to give a speech. And I've done that because of the attention and awareness that I've been able to build on those platforms. Jamie, book me some speeches. I'm gonna start doing speeches. Fuck this.
Starting point is 01:04:03 Fuck all this posting pictures of my food. So Joe, I think you could sell stuff. Right now I'm obsessed with people buying and selling shit. I don't know if you know this, but it is scary. Scary how much money can be made if you go to thrift stores and marshals and dollar stores and garage sales and flip shit on Craigslist, eBay, Lecca. Really? And I mean real economics. So people go to thrift stores,
Starting point is 01:04:32 they buy a bunch of vintage clothes, and then they go on Craigslist. It's even scarier than that. Now that you have a phone, and you get the eBay app and you just scan shit, it's not even vintage clothes, which is like the thing most people listening think makes sense. It's fucking every single thing on earth.
Starting point is 01:04:48 Every single person right now that's listening, that needs $5,000, it's in your fucking house. It's in your closet. It's in your basement. It's in your attic. Your shit that you're not using is worth money
Starting point is 01:05:03 and you just don't want to put in the work to flip it. Huh, uh huh. So I started something called the 2017 Flip Challenge, right, and I like made this video and the amount of, I'm getting hundreds of emails a week of people like, holy shit, I was on fucking welfare, I have college loans, I wanted to take my family on a vacation and it was the fucking fourth pair of shoes
Starting point is 01:05:24 in my closet that I didn't have or people that are not as fortunate maybe really don't have a lot of stuff in their home they were just going to dollar stores or thrift stores scanning with the eBay app and one guy found some guy just bought like 80,000 fucking American apparel t-shirts
Starting point is 01:05:38 for 49 cents and is like selling them for like 16 bucks on eBay like it's the flip man I'm telling you the reason I'm saying this right now is I want somebody to leave with something tangible from this interview for themselves. The flip, like all this fucking tchotchke shit here.
Starting point is 01:05:52 Like I'm looking, yeah. I'm like looking, I'm like that biggie thing's probably 11 and this fucking Buddha thing. Sell it for 11 bucks, you think? That's worth way more than that. Respect. It probably is. It's Plastacel.
Starting point is 01:06:02 That guy makes those, he actually sculpts them and then makes a mold of the sculpture and then sends them out. They're dope. And the sunglasses actually come off a biggie. I love it. Look at his eyes. I love it. There's details in his eyes.
Starting point is 01:06:15 He's smoking. It's dope. And then we got a Conor McGregor one here and a Tupac one. A couple blunts. This Plastacel guy is a bad motherfucker. So Joe, on this thing, seriously, like I'm fascinated by this. By what? This flip. Flipping?
Starting point is 01:06:29 Flipping shit. Yeah. Yeah. Because you have to understand, because of the content I put out, I get asked a thousand times a week through social DMs, email, live streams, how do I start, I need money, how do I raise money from venture capitalists?
Starting point is 01:06:44 I'm like, you don't. You do I raise money from venture capitalists I'm like you don't you're not raising money from venture capitalists let's you know you're not fucking like 98.9 percent of the people are not raising money from venture capitalists you're not invest you're not inventing the next instant yeah let's get a lot more fucking practical right and like start like learning how to actually make money and then take that money and if you want to go build an app with that money, mazel tov, but learn how to actually make the money. And the flip thing has been the, I've been putting out business content for a long time. It's been the one thing
Starting point is 01:07:13 that I'm watching people actually pull off. That's a really interesting perspective because you're talking about something that's very practical. Like someone can actually get going on that. Books. You know, like if someone comes to you and says, I want to start the new Facebook.
Starting point is 01:07:25 You're like, well, good luck. Well, that's what happens. You know this. Right. They just think immediately that they're going to be able to start something like that. I can't imagine how many people at a UFC match come up to you like, hey, I'm starting this business. It's going to be like, it's going to be for UFC fighters.
Starting point is 01:07:35 It's a mouthpiece. It's hilarious. Yeah. I mean, you get pitched 24-7. I don't invest in businesses I fucking believe in. Let alone ones that you don't. Yeah, exactly. Like, I've had people come up to me
Starting point is 01:07:45 that have like super solid businesses that I really think what they're doing is awesome. Have you ever passed anything that's gone on to be like monster? Yeah. What? Oh. I'm not interested.
Starting point is 01:07:56 I don't, I'm not, I'm just not interested. To me, I mean, obviously I have a very different life than you do in terms of like that is what you do. You're about business. I'm not, that's not what I have a very different life than you do in terms of like that is what you do. You're about business. Yes, yes. I'm not, that's not what I do.
Starting point is 01:08:07 I get it. So me, anything that takes away from my time and my thinking. Yeah. The family, the martial arts. Like people say, well, you won't have to do anything. You just invest. No, you don't. No, you don't understand.
Starting point is 01:08:17 Because then I'm going to think about it. And that's very valuable. My thoughts and having that resource occupied by an investment. And the thing that people don't realize is you are doing something. They're leveraging your name, and now you're associated with it, and you care about your name. Yeah. There's definitely that. I mean, that's real.
Starting point is 01:08:33 But even if my name wasn't associated with it, if they were just using my money, I don't want to think. Less thinking. Yeah. Well, I have too much shit I'm already thinking about. It's not less thinking. It's like my thinking is overrun. You know what you want. Yeah. Well, I have too much shit I'm already thinking about. It's not less thinking. It's like my thinking is overrun. You know what you want. Exactly. I avoid anything
Starting point is 01:08:49 new just simply because I get obsessed with things. I don't have the time. I get it. Yeah. What's the last thing you got obsessed with? Archery. Archery? Yeah. Like bow hunting? Yeah. People get really... I'm obsessed. You're in deep shit. Oh, yeah. How long have you been doing it? Trust me. Five years? Five years hunting. It bow hunting? Bow hunting, yeah. People get really, you're in deep shit.
Starting point is 01:09:05 Oh, yeah. How long have you been doing it? Trust me, five years? Five years hunting. It's going to continue to get worse. Less than five years. Four and a half years hunting. You hunting?
Starting point is 01:09:13 Three years bow hunting. What are you obsessed with? Pussy. Basketball. Who do you like? I mean, honestly, for the last little bit, last year, it's honestly what you talk about, but I haven't been following you for the last year. I've been following you since you were on Dignation a long time ago. Oh, yeah.
Starting point is 01:09:31 By the way, Jamie's the first person to tell me about you. Yeah, I initially talked to you about him twice, and then I got an email from your guy, like, serendipitously. But content and different things, pattern recognition, too. I've been just trying to figure out all this stuff. Almost because, what, five, ten years ago, I wanted to be just trying to figure out all this stuff almost because I've what five ten years ago I wanted to be Zuckerberg Instagram all that stuff and I know now it's not there. I'm doing a different job You know what's interesting about that the thing that has really? Come to the top on my content. That's really also helping people self-awareness one thing. I'm enjoying listening to you
Starting point is 01:10:01 I'm like I'm like this guy really like you just like Marshall are like it's been really interesting. I'm sitting here to you, I'm like, this guy really like, just like martial art. Like, it's been really interesting. I'm sitting here kind of thinking, I'm like, wow, there's some real self-awareness going on here. And even just thinking about you now saying that, I wish I could figure out, forget about a drug to make your dick bigger. If I could give somebody a pill that would allow them to deploy self-awareness, the amount of happiness that would be going on in this world would be tremendous. I understand that. I can give them a solution. Struggle and overcoming obstacles and very difficult problems to solve. Problem solving, whether it's through martial arts or even through
Starting point is 01:10:36 complicated things that don't seem complicated like yoga. Very difficult tasks teach you about yourself. Those things teach you about personal awareness. So let's take a step back. Okay. The amount of people that when they do that and fail, decide to spend all their fucking time on pondering and blaming is unbelievably high. Well, that's just a problem with the way their mind is structured. Okay. That's just consciousness structuring.
Starting point is 01:11:01 with the way their mind is structured. Okay. That's just consciousness structuring. Hence, why I'm interested in that self-awareness pill and or populating this conversation to the top. Because when you start caring about what you are versus what you're not, good shit happens.
Starting point is 01:11:16 Right. Well, yeah, exactly. Or, you know, think about what you are. Fighters, right? Like when I think about Larry Holmes, I got a conversation once about like about the jab that he was- The Eastern Assassin.
Starting point is 01:11:28 Man, it's really interesting when you start tripling down on your strengths. Obviously, you have to round yourself out. You don't want to get exposed, especially in MMA. Obviously, it's so
Starting point is 01:11:36 multidimensional that way that it becomes a vulnerability, but fuck, man, I'm big on tripling down on people's strengths. Yeah, it's huge. Well, one of the interesting things about MMA is people that you call specialists.
Starting point is 01:11:48 Like, there's a few people that are really good at one aspect of MMA, and they dominate people because of that. Like, Anderson Silva, who's the greatest martial artist of all time, was just a sensational striker. Yeah. And when every fight starts off standing, you had to deal with his striking. Before you could get to him, before you could take him down, before you could try to submit him. You had to deal with his striking before you get to him before you could take him down before you could try to submit him Through that you had to get through that yeah And that was he's a specialist Damian my is a specialist in a completely different way is one of the top welterweight contenders Probably number one now next to Wonder Boy's gonna be fighting for a rematch of the title But Damian Maya is a pure juj specialist. His striking is only to get close
Starting point is 01:12:25 enough to you to grab you, drag you to the ground, strangle you. And in that way, a lot of what he is is a throwback. But his jiu-jitsu skill is so elite that everyone else who goes to the ground with him, even guys like Carlos Condit, who's a former world champion, really high-level guy, just gets smushed like a bug and strangled because he's such a specialist. I get it. Yeah. Martial arts is very interesting in that way because that works with some people, but it
Starting point is 01:12:52 doesn't work with other people. Other people have beaten Damian Maia because of the fact that he's, in many ways, one dimensional. Yeah. But that one dimension's a motherfucker of a dimension. I'm a big boxing fan. I grew up a big Aaron Pryor fan. Me too. A big Pernell Whitaker fan.
Starting point is 01:13:08 What was in that bottle, man? Panama Lewis. What the fuck did he slip him? What did he slip him? I'm dying to know. I would like to know. Panama Lewis is still alive. I'm able to quantify that because I think about a lot of the boxers who had their one or two things.
Starting point is 01:13:21 It was just fascinating. You had to figure it out. Sure. Roy Jones. It was funny. You were talking about Conor. one or two things that it was just fascinating. Sure. Like you had to figure it out. Sure. Roy Jones, you know, it was funny, you were talking about Conor, I was like,
Starting point is 01:13:27 when Roy Jones found his moment to go up to heavyweight, you know, it was interesting. Okay, well here's a perfect example. We were talking about steroids. Yes.
Starting point is 01:13:33 When Roy Jones went up to fight John Ruiz, I don't know Roy that well, I've met him, he's a great guy, I'm a huge fan, he's probably one of my favorite boxers if not my favorite of all time.
Starting point is 01:13:42 He was a great fighter. But I'm pretty sure he did some Mexican supplements to fight John Ruiz. Just to get up to that weight? Yeah! He was 200 pounds, he was jacked, he was shredded. It's not necessarily that natural for you to put on that kind of weight. He went from
Starting point is 01:13:55 168 to 175 to 200. That's a lot of big jumping. And looked amazing. And, you know, kept his speed. Then, here's the thing, dropped back down to 175 again to fight Tarver and looked amazing and you know kept his speed then here's the thing dropped back down to 175 again to fight tarver and looked like shit had a really hard time making the way and i think also you looked at his body he was smooth his muscle tone was different it didn't look the same and i think a lot of that is this endocrine system potentially suffering from the steroids
Starting point is 01:14:22 like taking steroids and then the crash. I don't know. This is pure speculation. I get it. But all my years of seeing people do the same thing, seeing people take steroids or take anything, any anabolic enhancements, and then dropping down and getting off of them again, you've seen flat. Pattern recognition. Well, I know a lot of pattern recognition about fighting.
Starting point is 01:14:41 That's one of the things about fighting is pattern chunking. You know, you see things that you've seen before, you know, and you see it coming before maybe even the other guy sees it coming. And that's what I do with consumer behavior. And that's how I bet on business. I was an early investor in Facebook and Tumblr and Twitter. It was because I just knew that that looked to me like email that looked to me like, I saw that I invested in Twitter because I thought it was the next email. What do you think of Snapchat? So I invested,
Starting point is 01:15:09 first full disclosure, I wrote a $5 million check into Snapchat, so I'm a big investor. Wow, I guess you like Snapchat. So I like Snapchat. Are you responsible for those puppy dog filters? I'm not. Because that shit's got to stop.
Starting point is 01:15:18 Not me. Ladies, listen to me. Stop taking pictures with a puppy dog nose. Stop. I like it. Or don't. Don't listen to me I'm just fucking around I do whatever you want to do the flowers on the head though aren't making you look any better Yeah, it is it gives you a very Coachella divine. It's fake the fake flowers. I think you're crazy
Starting point is 01:15:35 Well should they do that or should they put the lip injections? No, they should definitely have To figure out the next move because Instagram's features have in the short term affected it. And where Snapchat was on the verge of becoming a monster was we started seeing 40 and 50 year olds download it. When the features came to Instagram, it gave those 45 year olds a reason not to download another app. And that's why Snapchat's lost a little momentum. It's not that a 20 year old, yes some are using stories more on Instagram now,
Starting point is 01:16:08 it wasn't like a mass exodus of that. It was the growth that they were feeling, 40 and 50 year olds that were just starting, just like Facebook back in 2010, 11. They just started getting your aunt that wanted to act like she was in it, starting to download and then the network effect, because her aunt has a friend, and that's what happens.
Starting point is 01:16:25 It stopped that, and that is the concern that Snapchat has, which is it wants to be at full scale, because that's how you justify a $20 billion valuation, which is what it wants to go IPO at. I think Snapchat's big thing is the filters, like the zombie filter, and the rainbow throw up,
Starting point is 01:16:43 all that stuff. That's what makes it cool. Yeah. And the fact that I could take your face and put it on my face, that's kind of dope. I mean, a lot of people do that. And it's really pretty amazing if your face is similar, like similar size to what you can pull off. It's amazing.
Starting point is 01:16:59 I agree. I mean, listen, they've done a lot of smart stuff, especially with AR and all that kind of stuff. They've done a lot of smart stuff, especially with AR and all that kind of stuff. It's going to be very fascinating if the glasses take off at full scale or what else are they up to? They call themselves Snap now.
Starting point is 01:17:13 I've never seen a social... They're not Snapchat anymore? As a company. They're Snapchat, but as a holding company. This is corporate bullshit. Nobody cares. The reason I care is when they came out with the glasses,
Starting point is 01:17:23 I've never seen a social network act like a fashion brand. There's something different about Snapchat that way. How's it acting like a fashion brand? Because the glasses? With the glasses. If I woke up tomorrow and found out that Snapchat was coming out with sneakers,
Starting point is 01:17:38 I'd be like, uh-huh, whereas that would make no sense for Twitter or Instagram or Facebook. Huh. So that's where I'm curious if they're opening up that avenue. Snap is very LA'd out. It is not hardcore Silicon Valley product.
Starting point is 01:17:52 It's got a little of that LA flavor. Evan's got that. He's- What's the difference? The difference is Silicon Valley is very tech nerded out. It's a little different now because everybody's gone there to make their millions, but it is still very grounded in technology.
Starting point is 01:18:06 Engineers are the rock stars, and it's a San Francisco vibe. Snapchat is an LA company, and it started by a very young entrepreneur who's way cooler than the majority of entrepreneurs that we've seen before build these products. Just in life, he was a cooler kid. And the vibe of the product, the exclusiveness of it, the awkwardness of using it, and they liked that. It's like, if you don't understand us,
Starting point is 01:18:29 fuck you. It had that vibe. And so I'm curious to see how that plays out. Yeah, I don't use it. I have it on my phone. I use Instagram and Twitter and Facebook. And Facebook, honestly, I kind of use Facebook only
Starting point is 01:18:43 because Instagram links up to it. I don't, but it's interesting when I look at the numbers. You use it as a distribution. Yeah, yeah, I kind of use Facebook only because Instagram links up to it. I don't. But it's interesting when I look at the numbers. You use it as a distribution. Yeah. Yeah. I use it. And I don't interact with people that much on Facebook.
Starting point is 01:18:51 And people get mad. But I don't have that much time. It's not as native to interact there. Right. It's a lot easier to interact on a Twitter. Yeah. A lot easier. Twitter's easy as fuck.
Starting point is 01:19:00 Instagram's a little weirder because when you get a comment, if you reply to that comment, then you have to go find the original comment. It's not native. It's clunky. Twitter is the water cooler of our society Yeah, I agree. It's got a lot of shortcomings. Yeah for content and how much people are paying attention to the newsfeed But definitely from a conversation standpoint, there's nothing close so for example when this airs like that's where I'll go and engage with people because a lot of people have never heard of me before that listen to this and I'll respond to
Starting point is 01:19:28 those feedbacks much more there than anywhere else. Right. Yeah, I will too and that's where I have the most followers too and I'll interact with people more. But I also feel, like I said, I just think that Jamie was just telling me the other day that Instagram makes it so you can like people's comments now. Yes. It's a new little feature.
Starting point is 01:19:44 They've been, as you know, Jamin sounds like you're really getting deeper and deeper in this game. Like they've been innovating very fast. Tons, tons of Snapchat today, put out a way for you to link out to websites. So there's just movement. There's always moving.
Starting point is 01:19:56 Facebook is definitely going to launch stories in Facebook. Yeah. Because yeah, they just launched it in Ireland. So I've already seen the preview of it. It's out like it. So that's coming. So that's, we'll be interested just launched it in Ireland. Mmm. So I've already seen the preview of it It's out like it so that's coming. So that's will be interesting to see what that does. So plenty more to come I think Facebook should become a television company Like I think they should actually come out with a television and then I think when you're in actual television actual physical television
Starting point is 01:20:17 This is just what I think they should do and when you're in your feed you see something you just flick it and it goes On your television you watch it. So like Apple TV does. Hmm. Uh, don't do that, Facebook. Facebook, listen to me. If you want to talk about fighting somebody, Facebook, if you want to fight Tumblr, listen to Joe. There's a lot of TV
Starting point is 01:20:38 companies out there. No one's gonna buy your fucking TV. Trust me. You're gonna make a lot of TVs, they're gonna be sitting in a warehouse somewhere. I can't wait to clip this. Gary Vee's going to be, I made a mistake. I made a mistake
Starting point is 01:20:47 with the TV. I'm going to say, and in this keynote, look at this great clip from 2017 when I fully predicted the Facebook TV. I just,
Starting point is 01:20:56 why would they get involved in selling TVs? What would be different than their TV? Because when you own the hardware, you own the action. Right,
Starting point is 01:21:03 but why would anybody buy that when you could do like a little Google Chrome thing that sticks right into a USB port and just shoot it right from your Android phone and instantaneously goes to your TV? If you make the best product, everybody has permission to play in anybody's space. So if you make the best TV? Sony had no permission to go in the video game space until they made the fucking PlayStation. Everybody's like, what the fuck? Right.
Starting point is 01:21:24 Right? Like Netflix wasn't supposed, what the fuck? Right. Right? Like Netflix wasn't supposed to produce the best original content. Right, but that's a difference, right? Like there's a platform if you're selling a console that makes video games
Starting point is 01:21:34 then you have to hire a bunch of people to make games for that or, you know. No, you don't. You're the Razer and the Razer Blade thing, right? Like Facebook can just,
Starting point is 01:21:41 first of all, Razer and Razer Blade? What do you mean? So like you just become the platform, other people can make it. Like Sony didn't make those games. Right, but they hired people too. They made some of their own games.
Starting point is 01:21:49 Yeah, but they mainly bought from other producers. But more importantly, they created a platform and people built for it. And when you have the kind of money that Facebook has, Facebook can go out and buy the number four TV manufacturer, steal two people from Samsung, and they're in the fucking game. Right, but everybody already has a TV. Like getting them to buy a Facebook TV.
Starting point is 01:22:06 Yeah, but one more time, and you know this, Joe. We used to have Sony TVs. Now we have Samsung TVs. Jamie, are you with me on this? No, he's with me. I'm with both of you. I see what you're both saying. If he's saying I'm with both of you, I'm leaving. No, Jamie's super honest with me. Jamie, this is historic.
Starting point is 01:22:21 Jamie, you need to be historically correct. Yeah, it's a great point. You brought up that Snapchat sneaker thing a few weeks ago at least that's what I saw was a few weeks ago And I think that's a great point. It's not gonna work for everyone good idea if you want to go broke But it's a it's a brand thing like Put all your money in you know, it's interesting, but you know what that was actually where I was about to go You just walked into it. I'm fascinated by the following the The fact that you even said Yeezys three years ago. Right.
Starting point is 01:22:48 Everybody, you would have never said anything but Nike. No, you don't understand us. The reason why I say it is because he buys Yeezys and I mock him on a daily basis. I get it. But what's not- I think they're the shittiest, fucking goofiest looking sneakers I've ever seen in my life. And? And they sell it crazy.
Starting point is 01:23:01 Bingo. There's a lot of retards out there. Bingo. Hey, how about this? And they sell it crazy. Bingo. There's a lot of retards out there. Hey, how about this?
Starting point is 01:23:11 I'm of the age when UFC started, when mixed martial arts started hitting the scene, right? Royce Gracie, like way back. Hoist. Hoist, I apologize. So what did everybody say about that? No chance, fucking stupid. Well, that's different. No, it's not.
Starting point is 01:23:22 Sure it is. It's primal. No, no, no. Everybody understands fighting. Fashion is primal. It's the way we express to each not. Sure it is. It's primal. Everybody understands fighting. Fashion is primal. It's the way we express these things. Yeezys are definitely not primal, bro. Yes, they are, brother. Yeezys are primal.
Starting point is 01:23:31 That stupid stripe that they have, the color stripe on the side. Christ. Makes them harder to duplicate. They look like shit. Wrong. Trust me. Five years from now, you're going to be making fun of those things. Hang in there, buddy. These shoes I have on my feet right now
Starting point is 01:23:47 Those are pretty dope These have been retroed like four or five times And that's because they resell for $700 And they're like $160 shoes But those look better, those are Jordans, they look cool I've never wore a pair of Jordans in my life I hate Michael Jordan with my entire heart Whoa
Starting point is 01:24:00 Whoa I'm a 41 year old Knicks fan And if you're a 41 year old Knicks fan. Whoa. I'm a 41-year-old Knicks fan. Is that just because you're a Knicks fan? And if you're a 41-year-old Knicks fan out there right now, fuck you if you bought Jordans. Can't believe what you're saying. It stopped the Knicks championships. That's right.
Starting point is 01:24:17 So you're just loyal because he's a really good basketball player. You're loyal to the team that he crushed. You're loyal to his characteristics that you admire and you do on your own daughter. Yes. I fully respect that. I respect and understand he's the greatest basketball player of all time. Right. Is he still?
Starting point is 01:24:37 Is that still Jamie? That is probably right. I mean, listen, you want to get into Wilt, and there's some different ways to debate that. Here's what I will say. I hate when people argue with me on this. You can separate respecting somebody's skillset and thinking they're a piece of fucking shit. But you only think he's a piece of shit because he beat your team? Yes. That's it. Isn't that more than a fuck enough? I guess. Like Tom Brady? Choke. Would be phenomenally happy with that.
Starting point is 01:25:06 If he died? Listen, I don't want to go there because I think a lot of people listen to shit. But if he fell down and could never play again? If he retired after Sunday, I'd be real happy. Real fucking happy. You just don't like that he's really good and he wins. Correct. That's so weird. At the expense of my team. But that whole my team, I understand if you own
Starting point is 01:25:22 that team, but you don't own it yet. No, it's my escape. Joe, it's the one place I get to escape. It's my three hours fucking 16 times a year where I can recalibrate my whole fucking insane life. Well, I'm coming in from a weird perspective. A weird perspective as a person who's a sports fan because my sports that I only watch are martial arts. And as a fan of them, I'm a fan of performance more than I'm a fan of a person. Mazel Tov. I'm not a fan. Like when I watch people fight, I'm a fan of them. I'm a fan of performance more than I'm a fan of a person. Mazel Tov.
Starting point is 01:25:45 I'm not a fan. Like, when I watch people fight, I'm a fan of whoever wins the fight. I'm a fan of how they win it. You're a bandwagon fan? I'm a fan of what goes down. Not a bandwagon fan. I'm kidding. I'm kidding. I'm a fan of technique.
Starting point is 01:25:54 You love the craft. I love the craft, and I also love moments. I love someone dominating a moment. I think that is exactly right, and I love when I don't have a horse in a race. But you always have a horse in a race when it comes to basketball. And football. And football. I used to win hockey and baseball, but my teams won championships and then I get out.
Starting point is 01:26:13 All right. So no baseball. So if you could appreciate someone who's a bad motherfucker who breaks the home run record. That's stuff I get excited about. That's why I love that. That's why I like boxing so much for that. I tend not to have a horse in a race. I usually root for the underdog. That's a good move excited about. That's why I love that. That's why I like boxing so much for that. I tend not to have a horse in a race. I usually root for the underdog.
Starting point is 01:26:27 That's a good move. Yeah. It feels better when they win. That's usually my default. Yeah. When someone is the favorite and they beat the shit out of someone, they go, well, I saw that coming. Like when Tyson was in his prime, those were weird fights
Starting point is 01:26:40 because they were executions. They were. They fought Bruce Seldon. Those were real events. Bruce Seldon. Those were real events. Bruce Seldon was post. By the way, Bruce Seldon had, no, that's Smoking Burt Cooper, who I think of when I think about Bruce Seldon because they had a similar body shape. Right, jacked.
Starting point is 01:26:58 Smoking Burt Cooper knocked down Holyfield in Atlanta. Yeah. And I thought he had that fight. It was a great fight. I was so excited. It was a great fight. Holyfield is a stud. Holyfield is a fucking stud. He ended up being a real Atlanta. Yeah. And I thought he had that fight. It was so exciting. It was a great fight. Holyfield is a stud. Holyfield is a fucking stud.
Starting point is 01:27:07 He is a real stud. Yeah. I mean, there's a lot of great boxers, but Tyson had some thing going on where- Well, he transcended. Yeah. It was pop culture. Yeah. It was an executioner.
Starting point is 01:27:17 Yeah. It's pop culture. When they transcend into pop culture, the problem with that a lot of times is I feel bad for those who meet Ronda, right? Like the drop off is so extreme when you get to become a cultural icon. Yeah. But she's a real weird case because she's essentially done. So you got to wonder like her mindset when she was winning was this mindset of a destroyer. She would go in there and smash these girls and she was all in, but then she got wooed by Hollywood and all the distractions and movies and TV
Starting point is 01:27:52 shows and all that nonsense. And then bought into a bad strategy against one of the best strikers in the sport and fought the absolute worst way she could have fought against that elite striker and got fucked up. And once she got fucked up, man, the wheels came off. She takes a whole year off and then comes back again and just gets annihilated. Like really annihilated. Annihilated.
Starting point is 01:28:19 And now she's essentially done. Here's my big point on MMA in the modern world. You lose the entire fight in within the time of an Instagram post You're in deep shit you are but you're not see because she beat Kat Zingano in 14 seconds and Kat Zingano still in the mix And MMA math is all fucked up, but this is it doesn't really work this way, but this is a fact Kat Zingano Stopped Amanda Nunes. She beat her in the third round. But Ronda Rousey, after that fight,
Starting point is 01:28:49 armbarred Kat Zingano in 14 seconds. Yeah. So it's bananas. No, I get it. And you know what's really cool about MMA? I've said this. You might have caught this, Jamie. It's the closest thing to entrepreneurship
Starting point is 01:28:58 because everybody loses in entrepreneurship. Boxing's funny. That loss really dangles. It's devastating, that loss. I've been more fascinated from afar, and I'm not as deep into sport, and you can correct me if I'm wrong, but there is an absolute different level, because the way the sport is structured, there's an acceptance by the fan base of the loss in this sport that I think is very different than boxing. It's a scarlet letter in boxing. When you're coming up, you need to keep it clean.
Starting point is 01:29:26 Right, you want to be undefeated. You want to be an undefeated contender. It is a big factor. And in MMA, almost no one is undefeated, except Nurmagomedov. He's one of the very few guys that's a top contender right now that's undefeated, and he's just a destroyer. But, you know, he's rare. He's very rare.
Starting point is 01:29:42 Most people at the top have lost a couple of times. What Conor showed when he lost, he showed the ability to regroup, take it on the chin like a fucking man, make no excuses whatsoever, and jump right back in and win. And that's super, super rare. I agree. He's a phenomenal individual in his ability to visualize things. And his ability to visualize things, his belief in himself is just unflappable. And his incredible confidence and ability to operate under pressure. That's the big thing is being dwarfed by the moment.
Starting point is 01:30:17 Being dwarfed by the moment happens so many times. So much. People allow those negative thoughts to creep into their mind. All those eyeballs. Mm-hmm. All those eyeballs. It's a lot of fucking eyeballs, baby. A lot of eyeballs and a lot of fucking eyeballs, baby. A lot of eyeballs and a lot of doubt.
Starting point is 01:30:26 What was the biggest audience you performed? What was the first time you took a quantum jump? Like, what was the number? Did you go from, like, consistently doing, like, clubs? Then what was the first time?
Starting point is 01:30:36 Like, what was that? Because I had a very weird thing happen to me with speaking. It was always, like, 500, 300, 49, 80. And then I got this weird gig for Remax National Convention at the MGM Graham,
Starting point is 01:30:48 like 15,000. Jesus Christ. And I was like, it was such a funny... What was that like? I mean, I would do it every day if I could. Seems really bizarre, right?
Starting point is 01:30:57 Like the attachment from the people? Yes, but I focused on the people that were closest to me. Okay. It worked for me. Yeah, that's a good move. That's the way to do it. And while taking into account all the people that were closest to me. Okay. It worked for me. Yeah, that's a good move. That's the way to do it.
Starting point is 01:31:06 And while taking into account all the people that aren't right there. Yeah. What about for you? What was the... Well, I mostly started out with clubs for a long time. I mostly did clubs. And then as I started getting more and more popular, I moved into larger places. And the biggest place that I've ever sold out was
Starting point is 01:31:25 in Denver, which was like 5,700 people. So that's a different experience, man. It's just weird. It's weird. Someone's addicted to their phone. You have another meeting tonight? Yeah. What are you doing tonight? Doing a biz dev meeting. Really? Yeah. A business development meeting tonight after 10 p.m.?
Starting point is 01:31:46 Yeah. That's hilarious. I normally... And you live in New York, so this is 1 a.m. for you. Yep. And I left at 4 a.m. this morning because I had Chicago meetings. You on speed? What are you doing?
Starting point is 01:31:56 Popping pills? No, my brother still has a weird... No, I'm like seriously... Are you super clean? What do I have? I'm super... What do you have? I've never even tried smoking a cigarette.
Starting point is 01:32:04 Whoa. Yeah. Well, that's good. Smoking never even tried smoking a cigarette. Whoa. Yeah. Well, that's good. Smoking a cigarette is probably not a good move. No pot, no nothing? Nope. No. No?
Starting point is 01:32:10 Much to the chagrin of every one of my friends. Maybe it might make you a little bit more creative. I just think I have natural something. Because my brother literally thinks I'm a robot. Like literally he's asked weird questions of my parents. Well, you seem passionate. If you're passionate, you're engaged. If you're engaged, you're excited. You know what I am? I'm grateful as. Like literally he's asked weird questions of my parents. Well, you seem passionate. If you're passionate, you're engaged. If you're engaged, you're excited.
Starting point is 01:32:27 You know what I am? I'm grateful as fuck. That's good too. If you really asked me what the slight variation of that is, I think it's gratitude. Gratitude is huge. It's gigantic.
Starting point is 01:32:37 I think gratitude is a real drug. I think it is too. So I'm just grateful. Well, it's certainly fuel. It's energy. And it's warmth. And it's warmth. And it's a feeling also that's very attractive. Like other people recognize true gratitude and they get excited by it too.
Starting point is 01:32:51 And perspective. I think perspective is another one. I agree. Yeah. Perspective is good. You know, being honest and humble and recognizing that, yeah, you work hard. Yeah, you bust your ass. But, yeah, you're also like super lucky just to be living in America.
Starting point is 01:33:05 400 trillion to one. Yeah. Your dad might have decided to jerk off one more time the day before. Right. And we wouldn't be here. Damn. 400. Jamie, your mom might have wanted to take a quick glass of wine.
Starting point is 01:33:21 Like 400 trillion to one. The odds of being a human being. No, seriously. I know this is a little weird thing, but we're going down this path. I'm fascinated by that. Yeah, no, it's a real statistic. If you think about cum, you really start dividing and conquering. If you really understand that you could end up on your dad's chest or napkin instead of
Starting point is 01:33:41 becoming a human, it's humbling. Yeah, it is in a lot of ways. Yeah. But once that happens- Once like becoming a human true it's humbling yeah it is a lot of ways yeah but once that happens once you become a human yeah once you become a human then even then the odds of being fortunate to have good health fortunate to not have been have the fuck beat out of you by your parents that's right or being in foster care with abusive people or a million different factors you're going down the path that I think about on a daily basis. I also had the misfortune of three of my four grandparents dying before I knew them. Because everybody died in Russia in their 50s.
Starting point is 01:34:14 Because everybody was fucking miserable from communism. Yeah. And then, so I haven't had a whole lot of death in my family. Like, you know, I've had it. I mean, it's real good. And so I'm grateful. Gratitude is giant, man. It's really good.
Starting point is 01:34:26 And you know what? And you can extend that gratitude. Like there's a lot of people that woe is me. But God damn it. You just need to look at it in a balanced perspective. There are people in parts of the world that would fucking literally kill to be in any position that anyone listening to this who is woe is me right now. You know what the problem with woe is me nobody's fucking listening my friends let me tell you who's listening to you complain either the two or three people that kind
Starting point is 01:34:53 of have to because they're your parents or your other fucking losing friends yeah nobody gives a fuck that's the problem what people don't understand about complaining is it has a ROI. Right. And also excuses. Excuses are terrible. The worst thing you could ever do is give yourself a reason why you're not successful or not happy or not this or not that. It's always your fault. Yeah, well it's easy for you to
Starting point is 01:35:15 say, Gary. Yeah, I got it. Your dad fucking owned a wine store, bro. Yeah, I got it. I get it. You're so happy you started a fucking YouTube channel, bro. I get it. Well, my dad used to hit hit me with a belt if anybody's made it that looks like you that's it That's it. It's not that happened. There's a blueprint so I get it man. Listen. What is it even making it right? Well, that's your anybody happy. That's it. Are you is anybody that's in similar circumstances? Did they navigate their way better than you?
Starting point is 01:35:46 Learn from them. Learn from them. I think for me, the journey is the fucking addiction. So you just love the whole puzzle of it all. The game. You know, it's funny. I was listening to you about like fighting and the performance. That's how I feel about business.
Starting point is 01:36:00 Actually, buying the Jets is going to be the worst day of my life. Because then you're going to need a new mountain to climb. Yeah. You need to buy an island. Start a country. No, I don't want that shit. You know what I want? I want to build a honey empire.
Starting point is 01:36:13 Honey? Honey. Honey. Like bees? I want to build one of the most successful business things ever and I want to do it in a way that I treated my employees
Starting point is 01:36:22 and my business partners in a honey manner. Oh, okay and my business partners in a honey matter. Oh, okay. Not actual honey. No honey. Like honey and vinegar. Right. More honey than vinegar.
Starting point is 01:36:31 Right. Correct. Right. You get more flies for honey. I was super pissed when Steve Jobs was the icon in Silicon Valley and all my young friends started becoming dicks to their employees because they thought they were getting more out of their employees. Yeah. That always disturbed me about him too. I hated that fucking narrative.
Starting point is 01:36:45 I fucking hate that. But I wish I knew what the actual truth was. I wish I got to see him communicate with his employees and see what it was that freaked him out. Like, was he really a dick, or did he work with a bunch of ne'er-do-wells or lazy people or fools or, you know, what is it? Number one. Number one what?
Starting point is 01:37:03 He wanted to be number one, for sure. He was a dick. He was definitely a dick? Listen, truth is, back to the way you talked about steroid use and hue and I don't know. Right, I don't know either. It's super hard when a whole lot of human beings are saying it who worked for him. Yeah, I think he was absolutely, completely obsessed. And I think for a lot of people, that really wasn't what they wanted.
Starting point is 01:37:22 They wanted a job. You know, they wanted to do good at their job. I'm obsessed. Yes. But I deploy empathy. I know that other people have other goals and wants and needs and that shouldn't come mine, mine, even though it's my company, it shouldn't come at their expense. It's my job as a leader to figure out how to provide for them and figure out what's left for me to do what I do. That's leverage. Right. But what he wanted to do was create something unbelievably powerful and he had this supervision of it and he wanted everybody else to share that vision, but not really necessarily sharing the rewards of it, which is a big problem.
Starting point is 01:37:57 Nonetheless, listen, I am no, I don't know shit about him to critique it. Here's what I know. I don't like turtlenecks. Ready for this? Ready for this? about him to critique it, here's what I know. I don't like turtlenecks. Ready for this?
Starting point is 01:38:04 Ready for this? The bottom line is, he impacted an entire generation of young 25-year-old Silicon Valley CEOs who weren't smart enough and decided just to be assholes across the board for like two years there, and it really sucked. So you would know that. I don't know anything about that. So explain to me what that was like,
Starting point is 01:38:22 because you might as well be talking to someone from another country. That whole era of like web 2.0, that second wave, that 2004, that Kevin Rose, right. You know, the, who invented dig and, you know, and Zucks and Ev Williams and the investors, Saka and all these characters. It was just a crazy thing. You knew you were sitting in a game. It was kind of like hip hop 85. Like I would go to these meetings, I would be in San Francisco, I would hang out with them and I just fucking knew. I even have videos in 2009 like saying this shit.
Starting point is 01:38:52 I just knew, I was like these are gonna be the fucking fucking characters that are gonna be the next icons of the world because they're building the products that everybody's gonna pay attention to. And there was just a lot of things going on. At first it was pure as shit. Like these kids really just wanted to save the world.
Starting point is 01:39:07 Right? Like let's make the world better with technology. Then you start having assholes like me come in who had commerce ambition and I'm like yes, you saved the world but let me own 10% of the company while you save the world. You know?
Starting point is 01:39:19 Right, right, right. And then you had the worst wave which was the people who blindly just thought because they were 22 and wore a hoodie that they were going to invent the next Facebook. Right. Yeah, there's a lot of posers, right? You understand that there's a very big difference between being an entrepreneur and being a successful entrepreneur. Right.
Starting point is 01:39:38 Yeah, huge. But the market right now, everyone's like, oh, you're a CEO and entrepreneur? Like as if you won. That's like me saying I I'm a basketball player I play basketball Mom not making any fucking money right and so yeah, we have a real issue and fake entrepreneurship right now everybody thinks You know it's cool. It became cool It's crazy to me how cool entrepreneurship became when I was a kid being an entrepreneur meant you were a loser and had an idea
Starting point is 01:40:01 entrepreneurship became. When I was a kid, being an entrepreneur meant you were a loser and had an idea. You know, you're laughing because a lot of youngsters are listening, you don't know. Back in our day, entrepreneur was a word that you rarely heard, I used to think I was a businessman. That's what I said, not an entrepreneur. You must hear a lot of really shitty ideas.
Starting point is 01:40:18 For a living. Yeah. For a living. Because I get some emails sometimes and I'll get one paragraph in, I'll get like one paragraph and I'll go get the fuck out of here what is this nonsense
Starting point is 01:40:28 and I'll just delete it but you must get that like all day long all day long it's hard to separate right like how do you find those little diamonds sometimes you do
Starting point is 01:40:38 and sometimes you don't you have to take your L's I have an email that I always look at from a good guy named Joe and he worked at a company called Air Bed and Breakfast.
Starting point is 01:40:47 Joe at Air Bed and Breakfast. Gary V, we're huge fans here at our company. We'd love for you to invest. Never even replied. Now Airbnb is worth a lot of money. A lot of fucking money. Email from my boy Ben Lair, founder of Thrillist. Sent me an email. I was like, hey, I really like these
Starting point is 01:41:03 guys. You should look at it. Didn't jump on it. Warby Parker. Big glass company. You know, like, it happens. Yeah, that's a weird one, right? Who the fuck saw that a glasses company was going to be giant? Not me.
Starting point is 01:41:15 But other times, you know, Venmo. Zappos. Knew it right away. Like, you know, it happens. I mean, it goes both ways. I saw Amazon.com. I was like, bitch, how much money are you going to make selling books? Yeah, oh, yeah. Oh, yeah. I mean,.com. I was like, bitch, how much money are you going to make selling books? Yeah, oh yeah.
Starting point is 01:41:26 Oh yeah. I'll use it every day. I'm from the generation where people made fun of my dad because I didn't open a second wine store and I went on the internet. Right. They're like, the internet's a fad. Youngsters, listen real quick. People debated the internet itself.
Starting point is 01:41:41 Forget about is Snapchat going to be here in five years. Sure. Back in 1994, five, six, seven, eight, people were like, the internet's not going to be here in five years. Go earlier than that. When IBM first came out with their home computer, people were thinking it's ridiculous. That's what always happens. That's a joke. The telephone is not a viable product, as one said, by the people that didn't want the telephone to win.
Starting point is 01:42:01 Yeah, nobody saw a lot of things coming. So what should we do, Gary Vee? Let's wrap this up. What should we do? What should people do? People should fucking stop complaining. Right. People should figure out who the fuck they are.
Starting point is 01:42:13 Good call. People should not listen to America propaganda of fixing the shit they suck at. They should be tripling down on what they're good at. They should be competent in certain areas, but you're not gonna become Beyonce or your bone structure is a certain way. You're not gonna solve everything.
Starting point is 01:42:31 Your IQ can get a little bit better, but don't worry about the incremental. Figure out what you fucking puts you on fire and you're halfway decent at. If you're lucky enough right now to be listening and you're good at what you like, become tunnel fucking vision. Because there's way too many voices telling you what and how.
Starting point is 01:42:50 And here's the other thing, and this is the big one, because you have a humongous audience, the biggest thing that I've seen dividends from, have the conversation with the person that's holding you back. The reason most people who are listening right now are not doing that thing
Starting point is 01:43:03 is they're worried about the opinion of somebody. Usually their mother. Usually their father. And the reality is is that your spouse may be the person holding you back and you have to have that conversation. Cut him off. We have to get to a place where you're doing
Starting point is 01:43:19 you because the number one thing that scares the fuck out of me is regret. And you're going gonna sit there at 72 and you're gonna say I wish, I wish, I wish and whether that's money or spend more time with your family there's a million ways to do this. Not everybody wants to buy the Jets, not everybody wants to smoke weed on the beach in Bahamas.
Starting point is 01:43:37 Everybody's got a different fucking thing. Figure out what your fucking thing is and stop making fucking bullshit excuses. Who the president is is your mom did this like I missed it I had that idea for Uber then why didn't you
Starting point is 01:43:49 fucking do it dick? That's what I think Joe. Better words have never been spoken. Gary you're a bad motherfucker. Thank you sir. Thanks for having me. Pleasure meeting you.
Starting point is 01:43:58 Real pleasure. So glad you did this. Thank you. Good night everybody. We'll be back tomorrow episode 9-11 with fucking Alex Jones jones that's right you heard it and eddie bravo holla

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