The Jordan B. Peterson Podcast - 374. Trial, Error, and Adventure | Eric Edmeades

Episode Date: July 10, 2023

Dr. Jordan B. Peterson and Eric Edmeades discuss his early experiences with homelessness, the extent and detriment of alcoholism, the changes you can make to restructure your physiological responses, the relationship between trust and sales, and the world of possibility that opens when you embrace the unknown, the potentially dangerous, and above all that which calls to you. Eric Edmeades, a globally recognized keynote speaker, prolific entrepreneur, and recognized authority in health, practical psychology, and behavioral transformation, has made significant strides in the health and wellness industry. His revolutionary program, WILDFIT®, has positively transformed the lives of over a hundred thousand individuals across more than 130 countries, underscoring his innovative and impactful approach to health. Edmeades is in the process of releasing his forthcoming book, "The Evolution Gap: A Survival Guide for Modern Civilization". This enlightening work explores the growing disconnect between our slow-moving biological evolution and our remarkable ability to innovate at a breakneck pace. Edmeades suggests that this gap is the root cause of much of today's pain, suffering, and disease, and he provides practical strategies to bridge this divide and enhance our collective wellbeing.  - Links - For Eric Edmeades: The Evolution Gap (Book): www.ericedmeades.com/Jordan 

Hello, everyone watching and listening. Today I'm speaking with serial entrepreneur and public speaker Eric Edmides. We discuss his early experiences with homelessness, the extent and detriment of alcoholism and illness that preoccupied his father, the changes you can make to restructure your physiological responses, especially to fear, the relationship between trust and sales and marketing general communication and the world of possibility that opens up to you if you embrace the unknown, the potentially dangerous and above all, that which calls to you.

So we met Mexico. Yeah, Puebla. Right. We were there for their festival of ideas. Yeah. Right. We went to an old library afterwards, which was very cool. It was the oldest library I think in North America.

I think in all the Americas, yeah. It was super cool building. You know what was fascinating is that they had no electricity in there and no climate control and millions of dollars and more than money, the value of all those books. But the building was built like well enough to do the climate control, the humidity control in the 1500s. Yeah.

Fascinating. Yeah, yeah, that's for sure. That was a good trip. That was a cool city and a good festival. Yeah, yeah. So I yeah, that's for sure. That was a good trip. That was a cool city and a good festival. Yeah, yeah. So I was looking at your biography today. I figured we might as well walk through it. It said, let's start with this.

Well, living in Canada, your family was, you were born into an apartheid era, South Africa, and then immigrated with your family to Canada. But you said, well, living in Canada, your childhood quickly became what can only be described as a rollercoaster experience, rollercoaster ride of experience, including a period of homelessness in northern Canada

at the vulnerable age of 15. Northern Canada is not a good place to be homeless. Actually, I would put to you, and I think you'll be with me on this. It's a great place to be homeless because it forces resolution very quickly. So what happened at 15? You know, my dad and my mom split up when I was very young

and it was a very good thing they did. And my dad was at that stage having, let's say, an irresponsible relationship with alcohol. And so they had split up and then he'd sobered up. And my mom and I had a disagreement, a teenage disagreement at some stage that resulted in me rebelling and going to live with my father. And so off to, you know, to live with my father

after all these years, I'll finally get to live with my father. And then he found this rebellious teenager very difficult to live with and is too bad for my apartment and sent me to boarding school. And the boarding school that I went to was one of the greatest gifts of my life, but it was also very demanding.

Like, you know, at 13 years old, we trained to do a snowshoe race, and it was a 26 mile snowshoe race. We're 13. It's not a relay race. It's 26 actual miles. Snowshoes are very difficult to work. They're heavy, and it's minus 40 outside.

A completely different gate. Yeah, it's a very different thing. And that's just an example of what was tough there. But the bigger thing that was going on at the school is the school was beginning to wake up to the realities of being in Canada. They used corporal punishment and very harsh winter programs. And they were starting to get a lot of flack

for being too hard on kids. And so the school was trying to transition to be more acceptable, I suppose. And during that transition, my class in particular was in the wrong space. We got the worst of both sides of that. And so halfway through grade 10, I made the decision to leave the school.

And my dad disagreed with this decision quite heavily. And but as I actually control my body, they were not able to get my body to the school. And I just refused to go. And then my dad refused to let me just stay in his home. And so my response to that was to walk out the door into Edmonton. And I was 15 years old. And it's funny, about a week later, my dad tracked me down wherever I was in the city. And he told me that I had apparently won a $2,000. This is a long time ago. There's a lot of money. $2,000, or a grocery for leadership skills or something the school that he'd always told me before. I don't know how that had slipped

his mind in my, I mean, it might have been good to know at the beginning of the year. But at that point, he offered me $500 in cash if I would go back to the school and the other $1500 of my grocery who would give me in cash once I finished grade 10. And this was in what year? 1986. Right, so that's about equivalent of about $10,000.

Yeah, it's a lot of money. And I said no. I said no. I had strong conviction principles about why I didn't want to go back. And I would put to you that had it been summer or had it been Los Angeles I had strong conviction principles about why I didn't want to go back. I would put you that had it been summer or had it been Los Angeles and had it been easy to be homeless,

and I don't know what would have happened. I don't know what direction I would have gone in, but that wasn't a possibility. It was minus 20, minus 30, sometimes minus 40. I had to be smarter than that. So at first I, you know, a little bit of couch surfing where until my friends' parents ran out of patients with that. Yeah.

And then one day there was a video arcade called Games People Play in near the University of Alberta. And one of my friends' dad ran the place. And I walked up to him one day. And I can't imagine. I was 15 and I must have looked 13 or 12. I was a kid. And I walked up to him and I said, you can't imagine. I was 15, and I must have looked 13 or 12. I was a kid, and I walked up to him and I said, you look really tired, and he goes, I am,

and I said, I can fix that for you. And he goes, what do you mean? And I go, well, I think part of your tiredness is you're here open to this place for us for a 10 in the morning, and then you're here closing it for us at three in the morning or something. So, and he goes, I'm not hiring anybody, and I said, I'm not looking for a job.

I said, but if you let me sleep in here at night, if you let me sleep in here at night, I will take over for you and say six in the evening so you can have dinner with your family. And I'll keep the place run and smooth and I'll close it for you at three. You don't have to pay me. And as he had no problem with violating the child welfare, you know, the laws, he and I agreed to that

deal. And that was the beginning of my sort of emancipation. It's the beginning of my saying, I'm responsible for my existence. And I did that until for several months until that deal worked out. That deal worked out really well. How did you manage to maintain order in the arcade? You know, it was an interesting thing as a kid. Back then you had to pay for video games.

Not like now, you had to actually put money in the machines. But if you had the keys to the machines, you didn't have to do that. And so I played a lot of video games. It kind of was very distracting. And I have to say that as computers came out, I was in that generation. We only really got computers in grade 12. So we were that generation that was gonna be left behind. But I wasn't left behind because I had been

like kind of one with the computer. It's like video games and computers, the same thing. The logic is the same. So that time was very, very useful to me later in my life because I was never afraid of computers. I was never afraid of AI, for example. I've been playing issues. I was a afraid of AI, for example. I've been playing. It should be so free AI.

Well, that's a good point. I'm afraid of it, but willing also to use it. Not a free tool. If you were 15 and you looked 13, why did the other kids that were in the arcade listened to you at night? That's all I was thinking about in terms of order. It's funny. Nobody's ever asked me that before, but I can tell you, my school gave me a $2,000

grocery for leadership skills. Maybe there was something inherent. Maybe there was something, I mean, I had a lot of respect with my friends at that stage. Oddly, I was the relationship counselor for everybody. If somebody liked somebody or their relationship, I couldn't, I had no understanding of women, girls, in my life, I had no, for me, I couldn't do it, but I was very good at

handling that kind of stuff for other people. So I think that I had a sort of like coach attitude anyway. And so yeah, I had a respect. I see, I see. Well, let's go right back to the beginning. Your family moved to Canada from South Africa in the 70s. Yeah. And how old were you? I became Canadian at eight. We kind of went back and forth a few times before I finally became a citizen. And do you have any memories of South Africa? Oh yeah, and I mean, I feel, in many ways,

I feel just as much South African as I do Canadian. I've maintained a very, my family's been in South Africa. They were wagon train people. We're talking fourth-reckers. Like they were original South African settlers. So I have a very strong attachment to the country and very strong memories from childhood and beyond. My mother's grandfather was the minister in the parliament in, I think it's called Fulkscrod,

but he was the minister in Paul Krueger's cabinet that proposed the formation of the Krueger National Park, which is in my mind one of the most important pieces of land on the planet. And on the other side, my dad's great grandfather, T. F. Dreyer, was the archaeologist who discovered the florist bad skull, which is until very recently the oldest homo sapiens skull ever found. So I had a very deep, deep history there. Right, right, right. So why did your family move to Canada?

You know, um, you know So why did your family move to Canada? You know, you know, it's a funny thing. My grandmother had this little dog, little schnauzer type thing, and it was the most racist little dog you can imagine. Like, it was terrible. You know, you'd go to the gas station and the guys would come to fill up the gas station, and they were of course black, and they would fill up the car, and this is a partite era South Africa, and the dog would go ballistic. But can you blame the dog? I mean, is it the dog's fault that it's a racist? No, it's not. I mean, it was raised that way. It was simply picking up on the fears and racism that my grandparents had in their life. So then that always made me question because my grandfather was a racist, like a serious racist. He wasn't a white supremacist.

He had an order of things, but he was clearly racist. But is that his fault? If it's not the dog's fault, is it his fault? Maybe not. He was brought up that way. But for some reason, my parents, they didn't like it. They saw it. They didn't like it.

They were opposed to it. And they became involved in the ANC. And my dad was studying law at Vitt's University. He became an anthropologist? He really wanted to be because of his grandfather, but his parents were insistent that he went to law schools. He went to Vitt's and then he went to McGill here in Montreal. Then he went to Dal and taught law as a professor at Dalhousie in Halifax, but underneath it all, what he really wanted to do was sciences.

When he finally left the law, that's when I gave you a copy of this book. I wrote this book. I forgot about that. It's a very good book. Yeah, that book details out the, what would you say, the depredations of human beings over about a 15,000 year period, the fact that we were intagrally involved with the disappearance, disappearance of Megafona everywhere around the world,

but particularly in the Western hemisphere, right? Where animals hadn't adapted to the presence of human predators, because there's a huge collapse of Megafauna species, about 15,000, between 15,000 and 10,000 years ago in the Western hemisphere, which pretty much corresponds with the arrival of two-legged hunters, right, who took everything, the mammoths, the baits, the mag mammals, the... It's... After having gotten rid of the giant tortoises, your father writes about that, that's a good book, by the way.

Yeah, I enjoyed reading the book. I thought you would like it, and it's funny about a week after. Megafon, I think it's cool. That's right, right. Megafon. Megafon.com incidentally. Yeah, yeah. Well, and for people who are watching listening, if you're interested in such things, Megafon is an extremely interesting book. It's a jaunt through prehistory on the biological

side, but also an analysis of the relationship between human hunting capacity and our particular ecological niche, which is, well, you might say, which is stunningly effective hunter because we hunt together in groups and virtually no animal. All animals had evolved, all sorts of protective mechanisms in relationship to other animals, but none of those were particularly useful against human beings. Well, you know, it's interesting. Sometimes when people debate the megafauna extinction, human hunting, kind of thing, they're like,

but then why are there still megafauna in Africa? Yeah. And it doesn't make sense. If humans started there, but it's exactly that, because they were the frog in the hot water. Humans evolved that innovative capacity in Africa. Those animals have natural fear avoidance of elephants in Africa. If you're, I spent a lot of time in Africa.

If you're walking in the bush as I've done many times, and I came, for example, once walking down into a riverbed, and there are 14 lions sitting in the river, well, those lions, they are afraid of you. Grizzlies are not afraid of you. If a grizzlies are afraid of you, it's because it learned it in its consciousness, in its experience of humans,

but it doesn't have that DNA thing. And so that book has actually been a big part of even my journey because my quest into, say, health and nutrition, that kind of stuff really stemmed from my dad's fascinating with human history. So that book, that's been a good, that's true. Now, did you establish a good relationship with your father after having things book and how long did that take after the events of your adolescence? You know, very slowly and very quickly. You know, it was one of those things that would happen and fit in starts. I mean, in one sense, it was never really that bad.

It was just brutally honest. You know, it was not, I mean, I would say that, you know, during this, I think in alcoholism we talk about a practicing alcoholic, I'm like, I don't know what they're practicing, if they just get enough at that already. But during that window, I would say that at that time there would have been, say, you know, language or behavior that you might have thought of as abusive. But then after that, the discord between us, I wouldn't have called it abusive. I just would have called it direct.

It was like we would disagree on things and strongly and we had our opinions. But we still had respect, a lot of respect. And so that was very easy for us to rebuild a friendship upon. And so we've been very close pretty much ever since, even in the month when I went back to him at now 16, I had turned 16, I went to him and I said, look, I think you get at this point, you're

not going to win this. I'm not going back to school, but if you don't let me move back in with you, the school will not let me go to school. They won't let me go to school without a parent signing off on something. Actually, I was just shy of my 16th birthday. And if I waited any longer, I'd lose that whole academic year. And he found my argument convincing and allowed me to move back in

and sign my school paperwork and let me finish grade 10. And despite having missed, despite missing three months of that year or four months of that year. So did you go back to school at that school? Not at that school. Oh, not at school, my school. I see, I see. And I did finish that.

And pretty much from that point on, my dad and I, you know, began rebuilding that relationship. But I'd say that relationship was forged by my dad taking us on canoe trips in Lakhla Range and taking us up to Yellowknife and taking us into the wilderness. I think that even those things formed the foundation of why we have the relationship even we have today. Okay, so let's go back to when you were eight. You said that that was when you became a Canadian citizen.

Okay, so what is your family doing in Canada at that point? Your dad is in the legal business. Yeah. Then and your mom? My mom at that stage, she was really a mom, and then she wanted to go and finish her own education. So she went to Dal as well. She went to Dallas and did a

masters in social work. So I had my dad, at that point, practicing alcohol like a lawyer or law professor and my mom, studying social work. But going back to citizenship, that was kind of interesting because you see my brother sponsored us for our citizenship ultimately, because we apparently we snuck my pregnant mother into the country and she birthed my brother in Montreal. And so on that basis, we then made our bid for Canadian citizenship. And I have vague memories of this, but I know the family story, we're facing the judge.

I don't know how it works these days, but you actually had to prove that you knew some things about Canada. And so the judge is asking my dad a bunch of questions, trivia questions about Canada. You guys are, you guys really hear, and he says to my dad, how many provinces are there in Canada? And my dad a bunch of questions, trivia questions about Canada. You guys are, you guys really hear. And he says to my dad, how many provinces are there in Canada? And my dad says nine.

And the judge goes, and the judge, it turned out the judge is a fracante, or not a fracante. He's from South Africa, but he's British and we're a fracante for boors. Turns out that our relatives would have fired at each other in the boar war. So weird, you know, two generations later, he's swearing us in for citizenship in a new country. Anyway, so he says to my dad, I'm gonna let you take another shot at that question.

And my dad goes, well, and this is 1978, not too long after the FLQ and all that stuff that was happening in early Canada. And my dad goes, well, fine, 10, if you wanna count Quebec, but it doesn't seem like they wanna be here, which set up a really fun conversation. The exam was over and we were welcome into the country. Yeah. So, your father was a law professor where?

At Dal. At Dal. At Dal. And what branch of law did he teach about and practice? A product liability, I think, was a big part of where he went. And then after that, he practiced a lot in contract law, employment law, that sort of stuff. And when he went into practice after sobering up and so forth, then he mostly worked in,

you know, business structuring contract law and employment law, that sort of thing. And was your parents relationship when you were about eight at that time? Was it starting to shake already? Yeah, yeah. And was that alcohol-related? It was. Yeah, yeah. My that alcohol-related for the past days?

It was. Yeah, yeah. My dad says there were two causes of his alcoholism. One was that my mother used to like to wash her hair with beer, you know, as the tradition was. And she would only ever use half a beer. He had to finish the other half. So he likes to blame her for that.

And Adam and Eve type situation. But I think the real cause was that, you, something years old, being asked to teach law, in a branch of law he didn't learn, despite graduating first in his class, was stressful for him and he found that again half a beer would take the edge off before his lectures. Yeah, well, alcohol is an extraordinarily pernicious drug, and if you're inclined towards it, you can be inclined towards it because you're sensitive to its anxiety-reducing properties, or you can be sensitive to it because it enhances social communication,

or because it produces a psychomotor-high, like cocaine, or all of those at once. And if you're particularly predisposed to alcoholism, you can experience all three at once. I had a friend in Montreal, Frank, Irvin, great old guy, looked like Ernest Hemingway. He had a monkey farm on St. Kits and him and his woman, Roberta. I can't remember Roberta's last name. She was quite a piece of work too, a real cool person. They had this monkey ranch on St. Kits, and they used to go down there and study

the effects of alcohol on green monkeys, which 5% of whom would drink Tacoma on first exposure. And they had videotapes of these damn monkeys drinking. And it looked like a frat party. And but 5% of them on first exposure would drink Tacoma. And those were the monkeys that had a biological predisposition to alcoholism. And alcohol is a really bad drug.

It's 50% of murders take place in an alcohol-fueled environment, either the victim or the perpetrator, or both is drunk. It's almost the sole cause of domestic abuse. It's almost the sole cause of so-called date rape. If you dig into criminal behavior deeply enough, well, hell, you don't have to dig much at all before you find alcohol. It's also the only drug we know that actually makes people more aggressive. And not merely because they're not merely because they don't

know what they're doing. We did experiments at McGill showing that if you took drunk people and put them in a competitive environment where they could be aggressive and had them keep track of their aggression. So they were actually conscious of it. They became more aggressive even rather than less. So yeah, alcohol is bad news and it can turn perfectly good people into quite the impulsive and dim-witted monsters. Well, if you give people that massive boost of sugar and then suppress their inhibitions, that's going to happen. I was 21 years old in Prince George and I had a night like that. I mean, it wasn't terrible. I just woke up in the morning, praying at the porcelain altar. I was making that deal with God. If you just make me feel better, I'll stop this and do it anymore.

And then I didn't. I haven't had alcohol since. Oh, really? Since you were 21, I quit drinking when I was 27. You know, I mean, Northern Albertan culture was pretty damn hard-drinking culture, like most Northern places. And a lot, a number of my friends ended up alcoholic, you know, and, and, well, all the people that I was in high school with and in college with were extremely hard drinkers. And I drank quite a lot till I was 27. And I found that I couldn't. Well, first of all, my life was taking

a pretty professional turn in second. I found that there was no bloody way I could write seriously and think seriously on an ongoing basis if I was hungover. So, and I got married and I was gonna have kids and I thought, yeah, enough of this. And so, I had a bit of, I thought when I was 50, that I might be able to drink again socially.

And I'd toyed with it for about a year and found out that I was probably just as stupid at 50 as I had been at like 25 and decided to dispense without as to that too, which was definitely. You know, I've watched too, as I've gone around the world, I've met very, very many people in many, many social occasions. And because I don't drink anything at all now, if I go out and watch people drinking,

it makes everybody stupid and fuzzy-minded. And the problem is, is when you're drinking, you think you're cool, but you have those same delusions that Homer Simpson's friend, Barney, had when he was drinking that you're this kind of elegant you know, elegant and sophisticated comedian. And it just makes everybody stupid. I would argue that the real problem is that it does that. Yeah, well, that's sort of...

The first drink does that. My dad tells this, you know, he's... I hope I get the family's story right, but he's a kid of 17 or 18 and he's kind of struggling at that point with school and he goes to a family function and he's got that one uncle who's a real jerk. And the uncle pins him down at the dining room table and he says to him he goes so as Are your grades a function of your inability to commit to work or are you just stupid and

It was such a nasty question and my dad immediately, you know, he blushed, and you know, people who blush, know that they're blushing. And then that causes more blushing. Of course, it causes the eye watering. And it was a devastating moment for him. And then about two weeks later, he and his dad are sitting in his dad. Unfortunately, it was an alcoholic and didn't live very long as a consequence. But they're sitting on the deck having a little bit of a beer. And then he goes in.

And Uncle does the same thing. So we solve the great mystery, are you stupid or lazy? And my dad did not blush, and my dad said, you know, I would entertain your question, if I thought there was any sincerity in all of it, as I recognize it, it's just through your own smallness that you're attempting to hurt me, I'm gonna let it go. And then at that point, my dad is like,

it's socially responsible not to go out without at least a beer. Uh-huh, right, right, right, right. Yeah, well, it definitely is a confidence- enhancing substance, especially- But it's an illusion. Incidentive to that. Damn right, it's an illusion. Yeah. It, uh, you know, when I say that as someone who quite enjoyed drinking, I mean, I had quite the blast as a consequence of it, but I also noticed that especially

when I was in Montreal and starting to grow up, let's say, and take on serious responsibilities that every time I had done something or said something that I regret continually or even sporadically wishing that I hadn't said or done something. No, and I'm very much unlikely to do that if I'm sober and clear-headed. That's exactly what happened to me in Prince George. It was exactly that conversation with myself. And initially I decided six months off, and I just never went back to it.

Yeah, yeah, well, you know, the other thing I think that happened too is I started drinking when I was pretty young, like 14, you know, and I had a certain degree of social anxiety. I mean, I'm very extroverted, but well, I think everybody has a certain degree of social anxiety when they're like 14, because like, what the hell do you know? That's probably exacerbated around girls. And that alcohol, because it enhances sociability and also suppresses anxiety is a good social anxiety medication. But the problem is, is you don't learn how to conduct yourself as a sober individual in

social circumstances. Yes. And you learn very rapidly to rely on the alcohol not only as a social lubricant, but as the basis of your social behavior. And I would say, you know, the young people who are watching listening, that's a stupid plan. You should learn how to be in a social group with others when you're sober so that you bloody well know how to do it, especially if you're planning to do anything even vaguely serious and responsible with your life, which is, you know, probably something you

should be doing. A good friend of mine, exactly my age within within a few months. I quit at 21, he quit at 31, and we were both 34, 35. We were out with some friends and we're dancing and having fun, and I'm just me. And I'm actually more introverted, so I'm not super outgoing, but I'm still having a great time. I'm dancing, I'm having fun. And he comes up to me and he goes, how do you do that?

He goes, I can't do that now without the alcohol. I go, because I learned to do it without the alcohol. Yeah, definitely. There's definitely something to that. Yeah, well, I found that social occasions were somewhat awkward. And also, yeah, I would say also that I didn't exactly know what to do without that false camaraderie that alcohol produces in that inflation of confidence and extroversion as well. Yeah, not a wise developmental strategy, all things considered.

All right, so we're back to when you're eight, and now you're a Canadian, okay? So, you're not in boarding school at that point, and where are you living? Halifax Nova Scotia. In Halifax. How long were you guys on these coasts? I think I left there to go live with my dad at late 12. in Halifax. How long were you guys on the East Coast? I think I left there to go live with my dad at late 12. So what was happening with you and your mom? Did you idealize the idea of going off to live with your dad?

I did. I mean, he'd say. From with split families. Yeah. He'd sobered up and I didn't get to see him very often. Maybe once or twice a year, he would come out to the East. And you know, my dad, I would say that, I read this thing once, that you typecast yourself, or you model your personality a little bit on the people that you most admired at the age of 7, 8,

9, 10. That's my admiration is for. That's a mirror neurons admiration. You're a bad man, you bet. And so for me, it was like a weird combination of like Indiana Jones and Han Solo and a Hogan from Hogan's Heroes and my dad who encapsulated all of those people. And so when he sobered up and became safe and the idea that of going to live with him was possible, yeah, I idealized the idea of it. And of course, that was at what age?

That was at 12, like 12 maybe just turning 13. Yeah, well, you know, it's a real open question exactly when boys and girls as well for that matter. Really most need their fathers. You know, and if your father is a target of emulation, it might well be that you most need them, especially when you're a boy about the time that you hit puberty. And I think part of the reason for that,

I remember when I lived in Montreal, there was this kid that lived down the street. We lived in poor areas in Montreal. And there was this kid that lived down the street, one of the places we lived, who was the son of a single mother. She was about five, four, and he was about six feet tall and he was 14.

You know, and he was out stomping around the streets in Montreal causing trouble. And we used to hear his mother. We didn't know the, we used to hear them, you know, fighting in the hallway, for example. And like, what the hell could she do about it? You know, he was six feet tall. Yeah. You know, short of telling him to get the hell out and then potentially enforcing that with the police, he had her cornered, you know, for all intents and purposes, especially when he had his little gang of friends, you know, his mother wasn't going to be able to do a damn thing. And so, you know, it might well be that when you are around 12 and you're a boy, especially if you're, you know, temperamentally inclined to some degree to be challenging,

that that's exactly the right time for you to have a father who can step on you around. I know that there's some evidence among elephants, for example, that the older males socialize the younger males, and that when human wildlife curators have attempted to reformulate elephant societies, which are extraordinarily complex, the young males rampage around like mad, and as there are older males to keep them in line. There's a very good example of that. Culling of elephants is an unfortunate necessity. If you put elephants into the career national park without the saber-toothed cats that

used to hunt them, they breed like crazy. They breed at a rate of about 12% per year. So then they destroy all the trees. So then the WWF comes along and says, we'll pay you not to shoot your elephants, which is to say, we'll pay you to let all your trees get destroyed. Right. Right. So of course they do have to shoot the elephants. And it's a terrible thing. And so they've tried different mechanisms. And the one way that they used to do it was to go in and take out the oldest members, right, the dominant males and so on. But what happened as a result of that

is they left young, uncultured elephants. And those elephants would rampage, they would attack cars, they had never been taught. And so I think it is a really good example of the wisdom of elders, even in the animal kingdom being very important to them. It was especially in those complex, I mean, elephants are unbelievably intelligent.

They have a prehensile trunk, right? And anything that has a prehensile attachment tends to be extraordinarily intelligent, like octopuses, for example, only live three years, something like that, but appear to be at least as smart as dogs, which is pretty damn smart. And with that increased intelligence comes

a necessity for deeper socialization and then the necessity for something like a continuous historical tradition. Because with all that additional brain expanse, that environmental specific programming that's associated with socialization starts to become increasingly crucial. You see that too, even if you have a particularly smart breed of dog, it's great to have a smart dog, but a smart untrained dog is a really bad dog. A stupid untrained dog just lays there like a stupid dog, and you know, who cares?

I always say, especially if you're a smart breed border coll, that's what you have them. If you're not training them, they're training you. Yeah, well, that's the thing about a door to the door. They're training you. You have to be smarter than the dog, and that's not always that easy. Yeah, yeah. Well, that's also the case if you have a particularly pushy child, they can be socialized very well.

But this question of the role of the father, I think that there's two distinct phases, at least it feels like to me. There's the contrast between the nurturing mother energy and the disciplinary structured father energy. And I think that that even has to be there, say, sub three years old. I was lucky. I had that. that even has to be there, say, sub-three years old. And I was lucky, I had that. It may have been better, it could have been better, but I had it, but then there does enter that next phase, which is where it's now about boundaries,

it's not now about discipline, but it is about modeling, it's about it. And I was lucky that while I lost my dad for some time, I kind of lost it right in the middle and got it back right at the point that it was necessary again. Mm-hmm. Yeah, well, that maternal love is a kind of all-encompassing acceptance,

and that's precisely necessary in early infancy, where the infant can do no wrong, and the paternal role is more like boundary setting and encouragement jointly together. And that seems somewhat paradoxical that you can encourage people by setting boundaries but but the thing about encouragement is it's goal directed and it means that you have to be on the pathway to genuine success and pathways have boundaries so all right so you're in the normal school system I presume at this time yes and this is in Halifax and then you do move to go live with your dad and how long do you live with your dad? And when do you start this alternative, this, this boarding school? I'm with him for about half a year before he sent me. I finished grade seven with him. I started

grade seven with my mom, finished grade seven with my dad, and then he put me for grade eight into the, so 13. Okay, okay. Now you said it was more difficult for you to live with him and vice versa than you guys had pre-supposed. And so you're seven and you're 13. And so what makes you hard to get along with? You know, rebellion. Tell me to be home at 10 and I'm not gonna be. I don't know what was going on,

but I was in real active rebellion. And I'm sure I was rebelling against the divorce. I was rebelling against the alcoholism. I was rebelling. You want about your friendship? I mean, when I was 13, you know, my friends, I know, like I said, I grew up in a small northern town and it was kind of a rough working class town

and there weren't all my friends were rough working class kids. Hilarious people, extremely good senses of humor. Most of them with fairly damaged relationships with their father, a lot of drinking, a fair bit of misbehavior, although nothing particularly serious, you know, like we weren't criminal gangs or anything like that, but there was a fair bit of petty shop lifting in an awful lot of drinking and curousing after hours. And my relationship with my dad became somewhat fractured at that point too. And I was a smaller kid and intellectual. And I probably overcompensated to some degree on that part by hanging around with the rougher kids, which actually

think was a pretty damn good strategy. Sure, of me well, all things considered, but it was hard in my relationship with my father who didn't necessarily approve of my friends and shouldn't have, right, frankly. I think he was probably right. I probably thought he was right then, even. That didn't mean you're going to listen to him. Well, what the hell are you going to do? If you have any sense when you're 13, and this is the whole issue about being a teenager, is that your ability to fit in with your peer group is a predictor of your success in your

life. You're going to prioritize fitting in with your peer group over everything else. And, you know, the whole point of parenthood, in some real sense, is to produce a child who's acceptable to his or her peers, because, well, for obvious reasons. And so there is that tension. And then, of course, the other thing you're trying to do when you're 13 is to start pushing the boundaries with regards to independence. Anyways, you're doing that apparently.

What were your friends like when you were 13? They were exactly, you're not, my parallels are pretty clear. I was hanging around with a bunch of people. And by the way, I still, some of them write to me on Facebook these days, even from back then, you know what I'm saying? And sorry guys, but you were unacceptable. Yeah.

But they were unacceptable, but there was a camaraderie. And it was exactly that. I had a pure group and it just made sense that I fit in there. And I felt accepted there. And rebellion. You said that was an Edmonton? That was an Edmonton. Yeah.

And you'd move from Halifax. Edmonton was a bigger city. Much bigger city. Right. So more opportunity to get in trouble too. Lots more trouble. Yeah. You know, there was a moment there.

And it was a very big growing up moment for me and I think it has a lot to do with the transition from being bullied to no longer being bullied. And so, first of all, when I was a very small child, it was five or six years old, my babysitter, Judy Park, she disappeared and I had a big rush on her. So her disappearing was a big thing in my life. And about three months later, they found her. And she'd been killed. And her murder has never been solved.

You know, it's one of those things. But Clifford Olson, I'm sure you remember. Oh, yes. He took credit for it, I think, because he had a cash for locations program. So he took credit for it, but then it turned out it had nothing new with him. But this was in my way. That's a crooked man. It was crooked. It was crooked. To be a serial killer, who will also go to the lengths of confessing to murders he didn't commit. Well, they were hanging him for body locations. Jesus Christ. That's a whole nother thing. But I grew up with

that in my awareness. And so here I was in Edmonton in one night, and I lived in a, actually the part that I'd left out is after my dad and I reconciled, he moved to Vancouver and he left me there. So I was still living on my own, but at least now in an apartment. And one night I was walking home, I'd missed my last bus, it's three in the morning, and I was walking home, and I had to walk about three kilometers. And it was, this is Indy Sedmonton. It's not the safest area in the world. And I'm going up through the alleys

because I, it's longer to go on the lit street. So I just take the alley route. And this car pulls up beside me slowly. And there's a guy in the car doing unacceptable things to himself while watching me as he walked by the car. Oh, yeah, fun. And the first thing I did is I went to my back pocket, because it was like routine for me to have a switch later or a butterfly knife in my bed, but I had just been out with some friends at a club that have

middle detectors. So I didn't have one. So I'm walking down the street. And this guy beside me and I'm freaking out and I've grown up with this awareness, right? Like there's, we all come to that point where you realize life is actually not permanent. And I, and I, that was six it for me. So I was very aware of this situation. The guy kept circling around a bunch of times. And as I got closer to my house, I didn't want to see where I lived. I lived on my own, I'm 15 years old, 16 years old. So I go into the school ground behind because it was fledlet like crazy to keep all the druggies out and stuff. So I go into the school ground and I climb up the spiral slide

because I figure if I get to the top of the spiral slide, I'm safe. Like there's no way he can get up there without coming up face first, right? So I climb up there, flood lit, and plus there's apartment buildings on all side of me. So there's witnesses, right? Like I'm in the safest possible place I could be at 3 o'clock in the morning. And he pulls into the school parking lot.

I could, and he sat there for quite a while and then he opened his car door. And I, I don't, it's also vivid to me like I, the car was yellow. I, that's the long memory to hold on to, but and he walked across the grass. And as he walked across the grass, I contemplated what was going on. And I made a very clear decision, I'm going to kill him. Like I'm not, I'm just, I have no choice. If he comes up to the ladder, then I'm going to, I'm going to kick him across the bridge of the nose, and when he falls, I'm going to jump on him and keep jumping until it's over. I'm done. I'm so scared. And he came right to the bottom of the ladder and he put one foot on the ladder, put one hand on the rail, and he looked up to me and he goes,

are you looking for a company? And I'll save the actual vernacular that I used for him at that moment, but I was unkind. And he turned around and he walked back to his car and he sat in his car for three hours. And I stayed at the top of the slide for three hours. And I did not come down. And then eventually the learning moment.

And you know, but the weirdest thing is I was never bullied after that, ever again. What changed? I was willing to stand up for myself physically. I just, yeah, so what do you think changed? Like you said, you weren't bullied. That means you were signaling in a different manner, right? Yeah.

I saw this in my clients sometimes as a clinician. I would see them integrate their shadow, let's say, and one of the things I really noticed, you can actually see this by the way portrayed in the movie The Lion King. It's very interesting because Simba, when he's an adolescent, like a child, an adolescent animated, has a facial expression,

sort of like this. It's like everything's coming in. He's like a deer in the head, let's say. Then he has this initiation experience where he realizes his affinity with his father and his father has a very commanding visage, a very commanding face, very differently animated. And these, of course, Disney level animators

are bloody geniuses, so they capture these things. And the animators flip Simba's facial configuration at that point so that there's a setness and a harshness to the way that he looks at the world It's as if he's coming out instead of things coming in right he's got a command to him and I'm wondering if that experience that you had Restructured the physiognomy of your face expression posture. Yeah posture face expression and reaction eye contact and reaction You know many years ago and I read this article and it set the foundation for almost all the work that I do today, and it was like, it influences everything I do,

and it was an article about two women who were sexually assaulted in Central Park around about the same time, and this investigative journalist followed them after it happened, the recovery, and what their lives were like after. The one woman, they both went through it, and of course, there's a horrible truth about sexual assault, is that once you've been sexually assaulted once, you are significantly more likely to be sexually assaulted again. And that's because the kind of people who commit those crimes are spineless, you know, wimpy.

They go after the week. And so if you're predators, yeah, they're predators. And if you're not even, they're the wrong, predator almost is complimentary, they're worse, they're scavengers. But yeah, well, that's the parasite element. Yeah, and so they, in an event, they both learned this fact that once you've,

you know, because in the clinics, in the shelters, they tell them these things, you have to be careful because, you know, now it might happen again. The one woman hears that news, and the meaning she creates is I am now even more of a victim than I was before. Yeah. And she turns to, you know, a prescription and non-prescription medication and suicide attempts. One woman hears that news and the meaning she creates is I am now even more of a victim than I was before.

And she turns to a prescription and non-prescription medication and suicide attempts. And it ruins her whole life. Right, right. So that's the anxiety route. The other woman, she said, well, why? Why are you attack this second time? It's because you're displaying fear. Fear.

So she went to a self-defense class and she learned some useful things. Like a credit card held in the right way, swiped across the throat, can accurately cut it, and keys held between the knuckles are an incredibly effective weapon. And she learned these things. And she started walking down the street differently. And in one example, she was out with some friends and they're like, would you like us to walk you to your car? Yeah, yeah, yeah, yeah, yeah, right, right? You know, and she's like, no, I don't want you to walk me to my car. I will walk myself to my car. And pretty soon her friends were like, would you walk me to my car?

Right, right. So she starts a self-defense clinic. It gets franchise and she opens a few of them and she hears the telling moment in the interview. The interviewer says to her, if you could go back in time and prevent your own right, would you do that? She says, no. I am significantly more afraid of the woman

that I was before it happened than I am of the event itself. Yeah, right? And when I read that, I thought about what happened. Those parasitical predatory types, especially with regards to predation on children, is they look for children who are uncertain and easily cowed. And so that's another thing for everyone watching and listening to know.

If you teach your children to be afraid as their fundamental response to the world, you are enabling the people who pray on them because the people who do that will watch and they target the children, they think they can intimidate into silence. Yeah, yeah. So that trembling like a the in the evil serpent eye of the predator, that's a very bad strategy for human beings because we're not rabbits and we don't use background camouflage as our defense. Yeah. Yeah. It's that it's that calling out of aggression. That's the right response to predation. Now, it's interesting, you know, that you said that you weren't bullied again after that. Yeah. Yeah, yeah, that's very interesting transformation.

All right, so now your father has gone off to Vancouver and left you to live alone. Yeah, and so, and you're how old? 16. 16, and so when do you go off to boarding school? That, I left boarding school that resulted in my dad leaving. Right. So that was before that.

Then I finished grade 10 in Edmonton, and then I moved back to live with my mother and finished high school in Halifax. Right. So that was before that. Then I finished grade 10 in Edmonton, and then I moved back to live with my mother and finished high school in Halifax. Uh-huh. Uh-huh. And how did it go when you moved back to your mother? Much better. We still had conflict. My mom, I think, you know, it was one of those,

like, one of her ways of gaining connection was with raised voices. So we would have raised voices. And my brother wouldn't engage in that stuff. So I was the favorite for that. But she and I, we were always very close, but it was, it was a lot of tension. And she then, her parents were getting older

and she wanted to move back to South Africa. So when I was 18, my mom's like, I'm going back to South Africa and I'm taking your little brother with me and you're staying here. Uh-huh. Uh-huh. That was the beginning of adulthood for me, properly. 18 years old.

Yeah, but you were in and out. Pretty independent, pretty young. Yeah, she wasn't worried about me. me, properly, 18 years old. You were in and out. You were pretty independent, pretty young. Yeah, she wasn't worried about me. Yeah, yeah, right, right. And so why did you get along with her better once you moved back to Halifax? I think you were more mature. Yeah, I was more mature.

I'd grown up, and she'd grown up. It's one of those things you, I remember sitting in the guidance counselor's office of one of my schools, and I saw the poster on them all. It says kids, move out now while you still know everything. How amazing that once you know some things, you realize how much your parents have learned at the mean time.

Yeah, yeah, yeah, that's for sure. That's for sure. All right, so now this is win, this is what year? That's like 88. 88. Now it says here in your bio, you're very entrepreneurial as a child, selling lemonade in front of your house, shoveling stone, raking leaves. You got your first professional job in 91 when we became the first full-time employee of

RISEX. So now, you're done high school. Do you go off to college? No, you know, I fell into some strange things at that time in Canada. Like for example, I was in an industrial accident, and I nearly lost this hand in fire. And I was pumping gas at Petro, Canada, and Beard Road, and Halifax, and my shift boss flicked a lighter at me

when I had gas all over me. And it was pretty bad. They had to take the skin off my legs to rebuild my arm, and I lost a bunch of grade 12 as a result of that. And then, of course, because of the way things work, sometimes, or don't work with government, I didn't qualify for, I couldn't sue the employer because of the Workers' Compensation Act.

And I couldn't qualify for Works' Compensation payment because I was unemployable because I was in high school. So I literally got not one dollar or anything. I missed all that time in work school. And so I missed a few credits. So at the end of grade 12, I'm shy of a bunch of credits, and I'm trying to figure out how to get to university. But now I've run into...

I have the credits you needed to be accepted at university. Yeah, like I was missing one credit or 1.5 credits or something. And that was fixable over summer school. But in the meantime, I'm trying to figure out university entrance. And here's the tricky part in Canada. I don't know how it is these days. I haven't lived here for a long time now. But if your parents earned over a certain threshold,

you couldn't get soon loans. You couldn't get some funding at that stage. My parents traditionally not earned that amount of money. My dad had been an alcoholic, but he had just crossed over. Like he was finally, he was making some good money, but paying off a life of not. So my parents could not afford to send me to go to school.

And equally, I couldn't qualify to get, I loan go to schools. I just literally couldn't go. And so I didn't. I went to work. And I guess today I'm grateful. You know, I think you and I talked in public. I said there are times when I wish that I'd had the experience of proper debate with professors and refinement of academic thought processes and research and that sort of thing. But there's a bigger advantage that came to me as a result of that. And that is that very often our current education is about moving students toward a singular truth, you know, a convergent education. A child can tell you 26 uses for a brick. Somebody who's learned about bricks can think of one. And that paid off very well for me.

Yeah, yeah, well, you know, one of the things I've noticed in my life is that the most, often the most interesting people I've met are super smart people who didn't go to university. And they still have that native intelligence, but the fact that they didn't go through that upper echelon, echelon intellectual training meant that they didn't go through that upper echelon, echelon intellectual training meant that they had to formulate their own views of the world, and really from whole cloth. And you know, there's some disadvantages to that because there are things you don't know

and avenues of critical thinking that you haven't mastered. But my impression has been that those people are often extremely original in their thinking, right, because they have all that native intelligence, but it's manifested itself in a way that's very unique to their circumstances. So they have interesting and new things to say, rather than the cookie cutter conversation, you get that you're more likely to get among people who've been highly educated. You also get this multiple perspective view of a problem. And here's a great example from my father. I think he talks about this in Megafonna, is that if you go to the Alaska Caves, and if

you've never been, I highly recommend the Alaska Caves, the 20,000-year-old paintings. I think when Picasso walked through, he looked around these paintings, and he said of art, we have invented nothing. 20,000-year-old art, but there is a rhino in there. Now, this is the South of France. There's a rhino in there. And there's four dots behind the rhino on the wall. And Symbolologists have looked at the dots

and determined that it means this is the end of the story or something, I don't know. Like everybody's looked at and said, what are these four dots all about? The trouble is, is that if you've had this convergent education in say Symbology or let's say an art, then you're looking at it only through that lens. If you're my father and you've been looking, you've got your legal training, but then separately

you've got growing up in Africa, you've got your, his father, his grandfather was an archaeologist who I'll just, you look at that and you've spent a lot of time with white rhinos in the bush. What you know about white rhinos is that a dominant bull white rhino, poops explosive big balls of poop out behind him and he kicks them and he sprays his urine in a huge aerosol cloud and announces his presence. Right. If you know that, then you look at the dots and you go, this is a painting of a dominant bull.

Nobody else knows that. That happened to me to a large degree because when I was say 20, I was very sick all the time and I made some adjustments to food and completely turned my life around. But then as I was trying to share those ideas with other people, I found out that people don't follow rules very well. Food rules, that is. Or any rules for that. Or any rules. Well, there's 12, I think, that people are following quite well these days. Yeah, they should. But the other thing, because I've been involved in entrepreneurship and business and marketing and business coaching, I had learned some things that I would call about practical psychology that allowed me to put my interest in nutrition, my interest in

anthropology and my interest in behavioral change together. And I wouldn't be able to do that if I went to university. No, no. Well, it's also the case too, you know, that people who have particularly interesting things to say tend to be masters of more than one discipline that very rarely overlap. So, one of my friends, for example, Jonathan Pazzo, he exists at the intersection of fine art, postmodern theory, and classic Orthodox Christian theology. There's like, well, he's like the guy, right? Because there's no, well, he's liked the guy, right? Because there's no one else, there's no one else like that. There's probably no one else like that in the world.

And so because he has expertise in those, and I've recommended to the people who are watching and listening and reading that sorts of things that I've been trying to communicate that they try to get very, very good at one thing, right? To start with that, right? To develop expertise there. But then if you can expand out and get some expertise in multiple areas and then benefit from

the convergence of those, man, you're really, I think that's part of what starts to push people up that peritone distribution curve, you know, that attainment like success or like failure is nonlinear, right? The more you succeed, the faster you succeed. And that's why a small, that all the money ends up in the hands of a small number of people and a tiny proportion of recording artists have all the records and a tiny proportion of authors sell all the books. I mean, it's a very, very stable phenomenon. It's called the Matthew Principle, right? To those who have more, much more will be given and from those who have nothing, everything will be taken away. A very harsh reality of life. But I think what happens is that you develop these pockets of

expertise, you bring them together and the effects of that are multiplicative rather than additive. And that can really spiral you up the, what would you say, the competence ladder towards higher and higher levels of success. And if you have a society that opens up the possibility for people to do that, then the society also tends to thrive. So anyways, you're not going to college, you start working and apparently you're starting at a startup, is that right? Yeah, I did door-to-door sales and different attempts

at life, but then my dad contacted me and he said I had a friend who was starting a tech company or had started a tech company, but he was struggling to move past solar printer. He hired me and he said a friend of his starting a tech company or had started a tech company, but he was struggling to move past solar prener. He hired people and he just, he wasn't very good at people. And he told this friend, my son can sell ice to the Eskimos and you should hire him. So were you a good doer to do a sales service? I was.

I was really got, I sold Kirby vacuums. And what did you learn from doing that? I just, I learned rapport skills. I learned a quickness of thought to trust my speech engine. Yeah. I remember, for example, knocking on this one door once and this woman says, you guys, like, don't you do any other neighborhoods?

You're like the sixth guy from your company to knock on my door in the last four months. Like, why do you guys, I never let anybody in. Why, why do you keep coming? And one thing I can tell you about sales is that everybody has defense mechanisms as they gain sales. Yeah, like a call away.

Right, but the stronger your defense is at the outer level, the easier it is to pillage on the inside. So if somebody is very firmly won't let you in the door, that's because they're really easy to sell to. It's just the way it is. If somebody lets you in easily, you're gonna have a tough go of it. It's going to be a suicide. This woman, she's very sneaky thing to know. Oh, it's very, very powerful to know. This

woman's really, yeah, I can see she's got the, she's got the fortress walls up, the draw bridges up. She goes, and she goes, so what makes you any different? And I went, I'm cute. Uh-huh. And she busted out laughing. And of course, laughter, the orgasm, the brain, you know, and she opens it up. Yeah, muscular, tension, all disappeared. John, she invites me in for a coffee and, you know, an hour and a half later, she's spending $1,500 on a vacuum. She didn't know she needed. Uh-huh, uh-huh.

And how long did you do door to door sales? Two year, two and a half years. Oh, and you said? Well, I did, I did about a year of that and then they put me in recruiting. Huh? And so you start with it. I did. I did.

I did. You know, no, but I just, I knew it was right somehow. Like they're, they're, I, I, I knew that I was developing skills that were useful. Yeah. Well, man, there's that ability to sell that's. So what did you learn about selling? You just sort of related one of the things you learned. I mean, so selling marketing, we have sales and marketing.

And I don't really like that either of those terms. I mean, because all of this is communication. and if it's done properly, it's communication in relationship to trust, if it's done well. Were the vacuums you were selling decent vacuums? To this day, I live in the Caribbean, we don't have carpets, but if I had carpets, I would have that vacuum, no question about it. So you were selling something? I believed in it, yeah.

Okay, okay, well that's crucial, right? Like if you're embarking on a sales career and you don't believe in what you're selling, you're just bloody liar and you're training yourself to be a psychopath. So you need, and this is good advice for people who are listening who are thinking about doing this is if you're going to sell, you need to believe that the thing you're selling is actually worthwhile and does its job properly. Because otherwise, you're just a bloody scam artist. And if you push me hard enough, I'm going to sell you a Kirby. Yeah. Yeah. Yeah. Yeah. So. Okay. So you stuck with that for quite a while scam artist. And if you're pushing me hard enough, I'm gonna sell you a Kirby. Yeah, yeah, yeah, yeah.

So, okay, so you stuck with that for quite a while. Okay, now you've got an opportunity to join a new company that's based on a good idea. The guy who's established the company isn't a person who has this easy capacity, let's say, or well-developed capacity for communication and sales. So you step in there, what happened?

I joined him and it's with the company lifts off. I'm really good at what I do. Like he, he told me, and I don't really get much training. He basically hands me a binder full of names of people and says, call these people and try to buy or sell barcode equipment. You know, okay, and what was the equipment? Barcode scanning equipment, data capture equipment,

barcode printing, you know, and related technology. And what did it offer the people that you were talking to? You know, what we did a lot of times is we would call companies and buy equipment from them because we refurbished it and resold it. So when they bought it from us, what they were buying is sometimes cheaper. Sometimes they're buying obsolete equipment that they couldn't get anymore.

So we were providing them a valuable service. There were a number of different angles that we took. But you know, one of the things I found really fascinating about generally sales and marketing is that people are so afraid of rejection. And I think it's selfish. I think it's really selfish to be afraid of that rejection because if you believe in

what you're selling, then you have to ask yourself, is my 30 seconds of rejection feeling more important to me than the pain I might be resolving for this person over the next few decades of their life. Right. Right. So like, you know, in my, in my business in Wildfit, we help people, reframe the relationships with food and we've, we have like literally hundreds of cases of morbid obesity being ended at type 2 diabetes, being a reverse and so on. If I'm sitting with you, if I've been sitting with you some years ago when you're dealing with auto, all the auto mean stuff and I held back from offering you what you now know, but you didn't then. If I held back offering that because of my fear of rejecting,

how selfish is that? How selfish is it for me to not try to? Well, that would also, that also I think emerges for people too, when they're selling something they don't believe in, which basically means that they're lying. In my, I didn't allow the sales and marketing like a lot. And with some success and with a lot of failure for a variety of complex reasons.

And I learned that, well, first of all, you're not selling your forming relationships because if you're a salesman and you have even the Vegas clue, you don't lie to your damn customers because you actually wanna have a relationship with them like the next 20 years. And so you have to be offering them something genuine. It can't be nonsense. And you have to believe, and it has to be the case

that what you're offering them, this partnership is going to be of clear and outstanding mutual benefit. And then when you're selling, you're actually not trying to sell or convince right? You're trying to establish relationships. And I've also learned too that, and I don't know what you think about this, but my sense too is that this wouldn't be exactly the same as doing a door to door, but if you push and inquire and see if there's a fit, and you see that there isn't a fit, there's not a lot of sense pushing,

because if there isn't a fit, you should be going to talk to someone else. Plus if there isn't a fit and you push it, the fact that there isn't a fit is just gonna cause endless trouble as you move forward in the relationship. You know, sales, networking, and dating. They're basically the same function.

And we make exactly the same mistakes in one as we do in the other. So very often people try to go for the sale too quickly and date the way that looks. You're looking at the menu and the one person in the date says, oh, look, they have a kitty menu for when we're back here next year. Right. That might be.

That's a little premature. Or by the way, I brought the condoms. I mean, either way, that's a little early, right? That's an indicator of a kind of impulsive predatory psychopathy, by the way. That's focused on immediate gratification in the present. It's a very bad marker of character. Exactly. And many people make mistakes like that. Exactly, and we make that miss, many people make mistakes like that in dating,

but they make that mistake even more commonly in selling. They go for the sale too quickly. So one of the ways that I often demonstrate this is, I've done lectures on this all over the world and I've got an audience and I'll generally pick a woman in the front row and I said, can we have a date please? And I bring her up on the stage, she has a microphone

and I'll say, well, I'm so glad that you swiped right so we could be here today, making a bit of a light of it. And then I'll go, so let's start to date. I'd like to give you a little bit of my personal background. I'm a partner in a law firm. We do intellectual property law. And by the time I get to that place, there's a camera on her and you can see on the big screen for everybody's watching, women have two sets of eyelids. There's this one set of eyelids that close, their eyes are open, but they're gone. And that's, if you talk too long like that, they're gone. They're gone from the conversation.

And that, again, is the problem of networking and selling. It's like pushing, pushing. Then I go, everybody notices that I've lost her. I go, okay, now you see what I've done, I've lost her. Can I have a read? I'm not gonna get a second date, so we have a do-over. So now I start, I go, okay, now you see what I've done. I've lost her. Can I have a, I'm not going to get, I'm not going to get a second date. So, we have a do over. So now I start and I go, you know, as much as I'd love to share with you about my, you know,

my law firm and stuff, what I'd really like to know is what do you like to do for fun? Yeah. I just light up. Now, now she starts telling me what she likes to do for fun and I keep asking. I'm not pushing. I'm asking. Then invariably, and I've done this countless times in countries all over the world. Invariably, she will come to some area where she talks about her passion or hobby, her

career, her dreams. And she goes, oh, I have a book I'm working on. And I go, you have a book you're working on. If you chose in a title yet, she goes, no, I go, listen, when you start thinking about are there ideas in the book that might be unique? And she goes, yes, I go, have you considered copyright protections and maybe a registration of it? And she goes, yeah, I go, well, listen, I'm a partner in it. Now my fictitious law for matters.

Well, when I was, when I was selling, so I started out selling, so to speak, as a professor, and my sense was, and I knew that this was the case, what I was offering to the, to the companies I was attempting to sell to, I knew would produce a staggering economic return for them, and I could demonstrate that statistically, and I could demonstrate it through brute fact. And I thought to begin with that my job was to just lay out the facts, and not to convince, but to lay out the facts and let people form their own judgment.

And what I didn't understand was that people almost never make a judgment based on facts and certainly not on statistical facts. Like that just net, that hardly happens with data scientists. It certainly doesn't happen with, with like, say, typical middle managers in a, in a large corporation. That never happens. And what you have to do is exactly what you just described is you have to find out from the person. What's, what, what are your problems? What's not going well for you at work? What sort of things do you want to address?

If the person lays out their problems and you, in principle, have a solution to one of those problems, and then that's not manipulative, it's like, oh, well, there's something there, I think I could help you with. If they lay out their whole problem set and nothing you're doing has any bearing on that, the probability that you're going to be able to sell to them in my estimation is extremely low because they're preoccupied with a whole set of problems for whom you are not the solution.

And so the trick often trick is to get. It's not a trick. It's not a trick is that the conversation has to be about the person you're talking to and not about you, which is also a very good What would you say? Motive alleviating social anxiety because if you're a goal in a social situation is to make the other person comfortable You're not focusing on yourself and you're not anxious, but okay, so you do this. Let me offer you you know, you said that like a facts and statistics

Aren't the thing that'll drive them and I would say it depends exactly on how interesting those facts and statistics are to them and when they were delivered Yes So years ago I was invited to teach marketing at one of Tony Robbins' big business seminars. And so in the talk, I'm telling a story. And I'm telling a story about hunting with the hudson people in East Africa who have been visiting now for some 15 years. And my very first hunting trip with them, I'm out hunting and I'm running, trying to keep up behind them.

And it's like hard. I move fast. And I realized that if I'm on this hunting trip, we're all gonna starve to death because I make a lot of noise. They don't. And so I started watching the way they moved. And I thought to myself and I was on Tony Robbins stage,

so I use his language and I said, well what would Tony Robbins say if somebody else was getting the result you wanted? He would say, model them. And so I started looking at the way they were running. That's a pretty good Tony Robbins. It's not bad.

And so I started watching they were running. They land on the fronts of their feet. And I was like, why do I have to learn this from the bushman? That's how I snuck around the houses of child. This is a natural human movement. And then I started thinking on myself, wait a second. I've been running now. I start running with them.

I run on the fronts of my feet. I'm silent. I've been running now. I start running with them and run on the front of my feet. I'm silent. I barely make any noise. I'm able to pick my foot's fall better. I don't impact the ground as and I know that it was working because one of the bushmen who was supposed to be keeping track of me turned around to make sure I was still there. It was working. It was working. But then after about an hour and a half of running like this, I realized something else magical and that was my knee was not hurting. My knee that had been hurt so badly by running the London marathon that I had to give up running at 30. It's way too young to give up running, you know, if you want to run. And, but now my knee wasn't hurting. I'm like, why is my knee not hurting?

I can never run this long. What's going on here? I'm running differently. I'm running the way you would run if your running shoes did not allow an improper foot strike. You see the thing is when you land on your heel, you send all of that foot strike up for your skeletal system. And I share... No, there's no spring. That's right.

And within the heel, they put in air to protect your heel from the shock, but that doesn't protect your knee or your hip or your neck. And I share this whole idea, right? Now, you probably even have forgotten the purpose of why I was beginning to tell this story, because stories are like that. Before I told the story, I asked the audience, how many people in this room are we about to buy a new cell phone? Three percent. How many are buying a new car in the next few months? Three percent. Whatever you ask, it's three percent. I had also asked how many are you going to buy a new running

shoes? It was three percent. At the end of my story, after giving them facts and statistics about heel strikes and barefoot running shoes, I said, now, how many of you are going to buy new running shoes. It was 3% at the end of my story. After giving them facts and statistics about heel strikes and barefoot running shoes, I said, now how many of you are thinking you might need to buy new running shoes? 70%. Right. Right. Right. Faxing data delivered in the right way create the market. Yeah.

Well, and you know what the right way is if you're paying enough attention to the conversations. That also means that you can't be concentrating on selling precisely. That's exactly right. That's exactly right. And I think that's true in a conversation in general, is that it's a mistake, this is part of the reason Joe Rogan is so successful, by the way, is Rogan doesn't, he's not selling his podcast during his podcast.

All Joe is trying to do is have interesting conversations, right? And then, and your point is that something, if I've got it right, is let the interesting conversation unfold, and you may see that there are things that you have to offer that will slot into it naturally without being forced, right? That's right. Without any instrumental manipulation on your part.

Selling in our world. And that's so called sales opportunity. Selling in our world means manipulating. Yeah. And the truth is, when you walk into, you know, you walk into Tim Hortons and by a donut, nobody manipulated you. Well, we could argue what they did with their advertising and sugar might have been manipulating you.

The transaction was a sale. Selling is solving a problem for people. You're right, yes, yes, you need two shirts with that printed on it, because that's exactly right. That's, yeah, yeah, and then there's absolutely 100% nothing corrupt about it either. And you know, when salesmen have a bad name in our culture,

kind of like politicians, and I think that is because sales can attract narcissists, you know. Like politicians? Yeah, well, well, they're all in sales. Politicians, people in entertainment, people in media, people who have a public life and who have to communicate to convince, they're going to attract a larger than normal proportion of psychopaths, but that doesn't mean that the bloody endeavor itself is corrupt and immoral at its core. And it's not if what you see as a salesman is that what you're trying to do is to offer genuine solutions to the actual problems that people have, which is what you should be doing if you have something reasonable to sell. That comment on narcissism, you and I talked a little bit about that in Mexico.

I told you about my book, The Evolution Gap. And one of the features of that is comparing, the idea of the Evolution Gap is that there's this gap that has begun to open between human evolution, which is very, very slow, and human innovation, which is rapidly accelerating. And narcissism is quite an interesting one, because if you're living in a hunter-gatherer tribe, narcissism will only get you so far Yeah, yeah, not very. Yeah, yeah, you get it'll get a poison dart in your back and a short order here here in Toronto and New York or in any larger community you can stay put like a spider and and you can mess up that relationship with your narcissism and then pick up the next one and pick up the next one. And narcissism in our world actually becomes an advantage.

And that's a sort of symptom of that gap. That's probably multiplied online. This is really frightening me, you know, because my understanding of the psychopathic personnel, or what would you say, the psychopathic proportion of the population, it's both 3%, not very high because it's not a very successful strategy. It can, it has and can run rampant in certain historical epochs.

That's what happened during the Russian Revolution, for example. Very small percentage of people can cause a tremendous amount of trouble. Now, we've evolved mechanisms to keep the psychopathic parasites at bay. And a lot of them involve the potential threat of physical force, like the story you told about being on top of the swing. Zero, zero of that applies online. And so there's an immense amount of not even subtle criminal activity online. I don't know how much online activity is criminal, but if you include pornography, it's probably like 40% of the total internet environment is criminal in the broader sense.

That's a lot, 40%. It's a lot. And there is zero punishment, virtually zero punishment for psychopathy online. It's also, you know, when we talk about 3% of the world being like that, it's not that 3% of the... I don't think of it that way. I think of it as everybody's on that spectrum. And in one society, 3% of the world show up that way. And in another society, people who would have been in the fourth or fifth percentile start showing up that way. Yeah, well, that definitely, well before.

So you don't even have to wait for that to get naturally selected. It starts to awake it. Yeah, yeah. Well, you can imagine that there's a temperamental proclivity to that. It can be fought on behalf of the people who have the proclivity. Imagine that wherever you are in the five-dimensional personality space, you have a set of talents

and a set of temptations. The temptation, if you're extroverted and disagreeable, is to be narcissistic. That isn't a necessarily inviolable outcome. There's people with that proclivity. Then there's a space that either opens up for them or doesn't, and that space could be, you can get away with it, or the space could be, you get encouraged.

If it's encouraged, it's gonna grow. It's definitely being encouraged online. It's being encouraged, and fun enough, that's another symptom of this evolution gap, because again, for the vast majority of human history, we lived in fear. Can you even imagine what it would have been like to sleep on the savannah without fire?

No. It would have been clarifying. Well, I felt that to some degree, back country camping in the Rockies, where I know they're grislies. But that's just like a time test after 99%. That's after 99% of the megafauna were removed. Yeah, exactly, exactly.

And the grizzlies are smart enough, generally, to be afraid. And they won't bother you unless they're starving and old and you stumble across one. So if you think that our ancestors lived really very much fearful lies, fearful of things, fearful of conditions, fearful of others. And that's a very natural instinct that we have in us. Now you take one of those 3% narcissistic psychopathic people

and put them in a position of power. And then what do they do? They offer us safety. Yeah, yeah. And they foster fear. Yeah, yeah, well, they create the fear. They offer a safety, but we have to sacrifice our freedom for their safety and our instinct as frightened primates

is to go for that. And so that's the eternal offering of a tyrant. It's like here, this is why the apocalyptic climate narrative really drives me mad. It's like, well, first of all, I don't think there is a crisis of the proportions that's being purported, let's say, by any stretch of the imagination. I don't think there's any data to support that whatsoever.

But also, the problem with it is, is that the apocalyptic fear that that generates Justifies the acquisition of power by precisely the kind of psychopathic predators that you're describing. It's like oh Everything's gonna fall apart wink wink give all the power to us and we'll keep you safe. It's like yeah, I don't think so I think you're a bigger threat than the damn climate by a large one. There's a nice way to look at that too You know climate change, you know, you know, I, you'll remember that in the 70s, it was global cooling. Yes.

And then it was global warming. Now it's climate change. But here's what's really fascinating. I, well, first of all, I think that trying to measure our impact on climate and so forth, a little bit like measuring the height of a fleet jump on the back of a white rhino, running across the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the Savannah trying to predict where the rhino is going to go. Yeah. Meanwhile, we have plastic in the oceans. We have air quality problems. We have tangible things that you can agree with, whether you're a, whether you're a Democrat or whether you're a Republican or a conservative or liberal.

Yeah. We have, we have very, we're not arguing about those things. We're arguing about this one massive, nebulous thing that can't properly be proven and, and giving up our power for it. You bet. It's a major danger. There's no doubt about it. All right.

So now you're making your sales ability more sophisticated. You're working with this company. What happens then? I stay with that company for about six or seven years. And I get to a place where I've been offered equity a number of times. And what happens a lot of times with entrepreneurs anyway is that it's easy to give away equity when it has no value.

And then once it has value, it's like harder to keep your promises apparently for some people. Well, people forget too. And this is another thing for people watching and listening to understand, is even if you have established a trusting relationship with people, don't overestimate the degree to which people can and listening to understand is even if you have established a trusting relationship with people

Don't overestimate the degree to which people can actually We know they I agree I agree but that was not the case here This was a willful case of manipulative. I'll give you an example I walk into my office one day and and we're trying to bid for some equipment and we don't really want to buy this equipment We want to keep it off the market and understand so so my boss goes and he negotiates with this company to buy the equipment from them and he sends them a fax. And the fax is a blank piece of paper and I go, why did you fax them a blank piece of paper? And he goes, he goes because we agreed on the phone that I could buy that stuff. So now he can't sell it to anybody. And if he does sell it to one of

my competitors in the meantime, I have a telephone record that proves that I fax a purchase order to him. Oh yeah. So this is not a man who forgot the promises he made to me. This is a style of thinking that doesn't measure. Let's call it a tangential relationship with the truth. Yeah, yeah, yeah. Well, that's very instrumental, right? So, and the irony is, I left that company, and he owed me, you know, maybe $200,000, $18,000

in back commissions, and refused to pay it to me because he was afraid this is irony. I love irony. I mean, I I like proper examples of irony like Ronald Reagan was not shot. He wasn't actually shot. He was hit by a bullet that ricocheted off his bulletproof limousine. You know, I like good examples of irony. And so in my case, my he won't pay me the money because he's afraid that I will set up a competitive venture. Meantime, one of my mentors has offered me a job as a stockbroker and grand came in, which is my dream to go and live in the Caribbean. But if without that money, I can't.

You know, I didn't need some money. So the ironic twist is that one of my clients calls me and he says, you know, can you find some equipment for me? And I'm like, I'm living in England at this point, because I've been relocated to England to open the European headquarters. I've quit my job. I'm not legally allowed to be in the country for work. I have a pregnant wife. It's a tough time.

And my boss won't give me the money, so I can relocate. The guy says, can you find this equipment for me? And I'm like, yeah, I go find it for him, and I make money, and then I do it again, and then I do it again. And I'm like, and then I start a company, and what kind of company?

Direct competitor with my previous company. Oh, yeah, yeah, total irony. Yeah, right. And I ran that business in the UK for about nine years and then sold it to private buyers and, you know, moved on with like got out of the data capture. How successful were you at that new enterprise? It was, and we were, we were, I mean, I'll say I got my $200,000 back again and again and again and again and again and again and I sold it for a retireeble. Why haven't you done that earlier, going on to your own earlier? You know, I've often wondered about that because as a kid I did. I mean, as a kid, I was watching the news report, the minute the snow was happening, I was like, I was

out there knocking on the doors, like I'm gonna, you know, I'm gonna shovel your sidewalks and I'm also more introverted. So that's not the easiest thing in the world for me to go do. So I was off doing that and raking leaves. And then one year I came up with this genius plan at the beginning of Christmas or at the beginning of the snow season, which in Halifax is usually around Christmas. I sold insurance. I knocked on doors and said, look, you can pay me now because you usually pay me like $10 to do your walk or $5 or $5 would have us. But if you pay me $25, I'll keep you're clear for the winter. Big gamble.

Some years in Halifax, I would do, but it works. People went for it. So I clearly had that mindset. And I remember once distinctly, what a lesson. I was raking leaves for the sky. Old ornary guy. And I was paying by the trash bag full. He had to pay $2 to whatever it was for trash bag.

And I, in a huge garden, so I'm rake, I'm making it. I'm filling them up trash bag, trash bag, trash bag. He comes out and he squeezes one of the trash bags and he goes, no, no, no, no. And he packs it right down. Yeah, yeah, I bet. And he goes, now that's a trash bag. And he goes, he goes, I'm not trying to be cheap.

He says, I'm trying to teach you about value. Yeah. So you gotta know that if I come out here and you got life trash bags, I'm not hiring you again next year. says, I'm trying to teach you about value. Yeah. Because you gotta know that if I come out here and you got life trashags, I'm not hiring you again next year. Yeah, right. But if I see that you do it right and I gotta tell you,

that guy massive impact on my life. Everything I do today is about over delivery on that basis. Yeah, right, no kidding, no kidding. Now that was good of him. Yeah, that's for sure, man. He paid you for your work that day. He did, he did. Yeah, yeah, over deliver.

You bet. Well, and that's the thing is you gotta got to remember when you're selling to people. First of all, you don't want to sell to the wrong person because you might be in bed with them for a very long time. That's a good thing to learn if you're so-called fundraising, too. It's like, you should never fundraise. You should look for partners. You don't want to take money from the wrong person.

That's a very, very bad idea. So I bought a film studio in Northern California years after all this. And it was originally the model shop. It was called the Model Shop. And anybody who's a Star Wars geek knows what I'm talking about. It's the original studio of Lucasfilm. This is where Star Wars, well actually Star Wars is LA.

This Empire Strikes Back, Indiana Jones, Pirates of the Caribbean, all of them. And so I bought the studio and where was I going with that? Getting in bed with the wrong people. Yeah, so we had these incredible 3D camera systems that we were building and we did our first, we did a little bit of work on Avatar and it was really good. But then we needed to raise some capital. We raised capital from a guy 1.2 million and he worked for a huge, he was like the second income

and of a huge entertainment company. So we thought, and he said, I'll lend you the money as long as I get to run the company. Oh, yeah. And, you know, I could say he ran into the ground. Let's say we ran it into the ground. That particular venture didn't really work, but then he sued us for his money from the company

that he was running. And it was like, I got the lesson. From now on, we're looking for partners and we've met them as much as we would anybody. Yeah, well, there's no such thing as free money. You're a bloody fool if you think. Anybody whose money is easy to take? First of all, you better make sure that it's not a lure.

Second, if their money is easy to take, that should tell you something about them. It just means you don't know how you're going to pay. Yeah, that's exactly right. Yeah, yeah, yeah. Okay, so now you've established a company in the UK and you did that for how long? Nine years. Nine years. And then you have a family developing at the same time. Yeah, but unfortunately my wife at the time decided rather you laterally that she didn't want to live in England anymore

and went on a vacation to Canada and took my son with her. And that's when I found out that the Geneva or the Hague Convention only applies up until the 90th day. She called me on the 92nd day and said, if you want to be with us, you have to come back to Canada. And I had employees and debts and it would have been personal bankruptcy and ruin. And then it also made me really ask an important question about, and this, and I'll never know if I did it.

It was shock. It was awful. It was really awful. But I spoke to my dad and my dad said, what would you want your son to do in the exact same situation? I said, well, I wouldn't want him to be bullied in a unilateral way like that. And I wouldn't, and I'd want him to take responsibility for it. If I left, everybody loses their jobs.

Most of them were long-term unemployed before I came along, because we're in an impoverished part of the UK. And I would have had to file bankruptcy. It was a massive impact for me to just suddenly close up my business. And as a kid, I was a bit like that. You know, you start something,

it didn't work go to the next thing. I was really in this phase of, you start things, you gotta finish them. And so I chose to stay and keep the business in my wife and I divorce at that point. It was very, very difficult time. But, you know, I learned a great deal and the business went well in the end and I sold it. And, you know, this is a very interesting thing about purpose, you know, like I think that when we look at what we value, initially we value survival.

And in our world that means some level of economic survival say. But something magical happens if you can transcend the need for money. And emotionally or luckily, logistically. And that's really what happened to me at that point is that I became free to actually follow my passion and do things that really drove me. Barcode scanning equipment never drove me as much as I can get fascinated by this. So let me ask you about that, Pat.

See, I read Joseph Campbell a lot for three years and he said, and Campbell has some very interesting things to say, although he learned most of them from Carl Jung, he said, follow your passion. And you know, there's a couple of things that aren't right about that. I mean, the first is, it's not that easy to differentiate a true passion from a false passion, and impulsivity is passion, but it's short-term. And so, is it passion you follow, or is it interest, or

is it the compelling nature of certain problems that grip you, or is it responsibility? I think that these are... I think that there's a mix. Passion by itself could be good or bad, could be vacuous or deep. But passion combined with purpose. And what happened for me is I found a purpose. That, you know, when I was a kid, I wanted to be a teacher. I had this great teacher in grade three in Halifax, Noesco, Mr. Kulchinsky. I'm telling you, he was amazing. He really, I can still almost word for word repeat some of his classes and telling you he was amazing. He really, I can still, almost word for word, repeat some of his classes and I was eight years old.

He was a phenomenal teacher. When I was 25 years old, I was down myself back and half Alifax briefly, I called the school board and I said, is Mr. Kultinsky still working? We called him Mr. K, because nobody could say Kultinsky when we were kids, but is Mr. Kultinsky still working with the school, yes he is. I said, can I have his home number please no

15 minutes later to use a Star Wars like these are not the droids. You're looking for I had his phone number and I called him in his house and I said Mr. Kultinsky this is Eric Edmonds, and I'm assuming 30 kids a year for all these years. I can't remember me So but before I even finished I said hi. This is miss. I said hi Mr. Kultinsky. Kultinsky. This is America. Mr This is Eric Edmonds. I don't know if you remember me, he goes, remember you, I drove past your house a few days ago, I'm wondering did your parents ever move back to Africa?

Like, wow, wow. And I just told him that I'm living a phenomenal life and that I believe he was one of the significant contributors to that from me. And okay, so there's part of the teachers. I wanted to be a teacher, but then I found out as I was leaving school. And I don't, you know, I feel bad kind of saying this,

but it seems to me, at least in the way it was when I was a kid growing up in Canada, we don't really respect teachers very much, not economically and not in other ways. Like the... Or the profession? Or the profession generally. And I was like, I don't, I'm not, I want to teach,

but I don't want to be treated like that. Yeah, yeah, yeah. And so now that I sold the business, I took a couple of years and traveled around the world, and I started doing a little bit of business speaking. People started inviting me to speak about business because I'd sold my company and that sort of thing. But under it, under it, I had a much deeper passion. And that was that at 21 years old, I had been really sick. Like, not talking terminal or anything like that, I just mean always on medication, always uncomfortable. What was wrong? Yeah, I had a horrible sign,

a permanent chronic sinus infections, throat infections. My tonsils would be like golf balls in my throat, ear infections, digestive, really serious digestive, cramps that were so bad that I couldn't speak or think, a horrible cystic acne. Oh yeah. And I always, I mean, always dripping from the nose. were so bad that I couldn't speak or think. It's a horrible cystic acne. And I always, I always dripping from the nose. It was just, generally, I was just not a healthy kid.

And I wasn't like that younger, but sometime in somewhere between 12 and 21, that all started developing. And I'd been to see doctors and specialists and needles and pills and injections and even surgery finally, they recommended. And I went to a friend of mine and I talked me into going to a seminar, a sales seminar.

It was Tony Robbins, 21 years old. And I thought I was gonna go there and learn about money. And sure I did, but on the last day, Tony spoke about food. And I think he and I would agree on this point that many of the things he shared about food back then are not what he or I believe about food, but they were a lot better than the way I was eating. And so I made a bunch of changes. And what did you change primarily?

You know, reduction of processed food, elimination of dairy products, elimination of meat at that point, and I'll come back to that later, because that was wrong. And there's something about that that's interesting. But, and then the increase of good things. And within 30 days, I had lost 35 pounds. Actual. 35 days, not 30 days. Yeah, it was fast. It was fast.

Well, remember, a lot of it's not fat, a lot of it's inflammation, right? And which I didn't know that. So, still a shock. Here's how big a shock. I go visit my mom. I land in Johannesburg. I come down the back then it was like

you came down these escalators into YoungSmoot's Airport, Johannesburg International now. You come down the, and there's greeting area. And my mom, and I'm there with my girlfriend, and my mom looks at me and looks right through me. Huh, doesn't even see. Wow, wow.

Then she looks at my girlfriend who had like bright red hair, Robyn, I know it's strawberry blonde, I'm sorry, but you have strawberry blonde. But you have strawberry blonde. But you have this bright hair, and so my mom saw her and then did the double take back to me and then realized it was me, such was the change in my face. Everything had changed. Then I had a fascinating conversation with my doctor because he was calling me and

saying, well, the surgery is coming up. They wanted me to have my tonsils, which is a serious, serious thing to do at 21 years. Right, right. And I said, I don't think I need the surgery anymore. And we're having this conversation. He goes, why not? I go, I'm not, he goes, yeah, but that happens. You know, the pain goes away. Yeah. And it'll be back. Yeah. Yeah. You've waited this long. Yeah. Yeah. Yeah. And it was a sales pitch. It was, I'm looking at this guy going, oh my god, it's a sales pitch. This is not about me. This is about revenue. I felt it. My bones, it was just not right.

And then I said to him, how long did you go to medical school for? Now, you have to know, at 21 years old, I looked 18. I was a kid. I looked young. This must have been the most impetuous. Like, what's this? He goes six years.

And I go, can I just ask, in the six years, how much of that time did you spend studying nutrition? Right. Do you know the answer? Yeah. None. Yeah, yeah, yeah. And that is consistent.

So as much time as they spend studying scientific research. It's amazing. It is quite stunning. And at that moment, I suddenly felt, the only way I can describe it as I felt like I was on a plane. And I just found out the pilot didn't learn how to land. Yeah. I have better learned this myself.

And I went in. I read everything I could. I even finally went to university. I didn't go very long because it was so painfully slow. But I went in, I read everything I could, I went, I even finally went to university, I didn't go very long because it was so painfully slow, but I went to go study archaeology, why would I study archaeology when I wanted to learn about food? Because I had a very interesting moment where I learned about elephants and elephants, you know, when you, when you put them in captivity a hundred years ago, they would only live 10 years or so. Like it was a very short-lived life.

And the zookeeper's and such stumbled upon some, you know, at that point in time, contemporary science. And that said that elephants in the wild live seven or eight years. And these guys became very concerned about their, well, I'd like to think they're concerned about their elephants. They're concerned about their investment. And so what did they figure out? And I'm reading this article. And the article talks about the elephants, they're concerned about their investment. And so what did they figure out? And I'm reading this article,

and the article talks about the elephant's wild diet and the elephant's captive diet. And while I can't look, I get it out. I'm a little bit of a grammar fascist sometimes. I mean, I shouldn't be, I don't have the right to be. I'm dyslexic and I probably don't have the right to be, but when I spot something, and I look at this wild diet,

the elephant doesn't have a wild diet. It doesn diet, the elephant doesn't have a wild diet. The elephant does not have a wild diet. The elephant has a diet. It does not have a wild one. It might have a captive one, but it doesn't have a wild one. And in that moment, I suddenly realized, wait a second now, the word diet has been stolen. It's been hijacked, like many words get stolen. And what it actually means is way of life. It actually means way of life. The original Greek Latin, it's way of life. It's been hijacked, like many words get so on. And what it actually means is way of life. It actually means way of life, the original Greek Latin, it's way of life. It's not temporary alteration to your current eating patterns in order to fit into that outfit for that special occasion. It's not what it means.

Right. Right. And in that moment, I realized that in order to figure out how to, and by the way, they took the elephant's wild diet and they reintroduced it to the captive diet. Suddenly, the captive elephants were living 30, 40, 50 years. And at that point, I said, what we have to be doing is looking at our own anthropology, our own archaeology, our own history, because food science has been so hijacked and adulterated that we can't trust it. I felt like the roots of the issue were not going to be sold to us by the food pyramid people. They weren't going to be sold to us

by the food manufacturers. The Department of Agriculture. Not helpful, right? No, you certainly say that. It's, so I wrote this article and then about a year or two later, oh, I read an article by Espoi De Eaton and he'd written it in like 1985 and it was, it basically suggested the same thing. He was saying, look, there's a human diet. There is one. You know, we have less, as a population on this planet, we have less genetic variance than the different species

of elephant have from each other. We're very closely ready. There's a human diet. And then Lauren Corday and released the paleo diet around about that time. And I felt partially robbed and also vindicated all at the same time. But that kind of led me to real passion and purpose.

The problem was, as a teacher, nobody would pay for that. Nobody would pay for me to come and talk to them about anthropological nutrition, or what we would now call nutrition lines or apology or even food psychology. They weren't interested in that. But they were always interested in how I built a business and how I'd been involved in Hollywood movies. And I built a, like for example, this is fascinating. We're doing Hollywood special effects and creatures and stuff for the movies.

And so then the military through Jamie, Jamie Heinemann from Mythbusters, who used to work at the studio long before I bought it, came to us one day and he said, can we build hyper-realistic trauma simulation mannequins for the US Army? Now, I don't know if you've ever done CPR training, but the dummy you do it on is not real. It's not even as real as a shop mannequin. They are now. They are so real that medics opted out of the training program because interacting with our mannequins was too traumatic for them. It was a fascinating, really fascinating. I mean, they were simulating IED interaction

to use the vernacular, right? Sounds like there's an opening on the sex robot manufacturer. They approached us. The porn industry, we got a strong approach from them. We were like not at all. Not at all. We knew there was treasure at the end of that rainbow, but there was consequence. I had no way. But in the end, I would get invited to speak about business because I had this, most business speakers are either theoreticians, or they've had one big success in a particular industry, or even they've had two or three successes in the same industry.

But I'd had a success in data capture, mobile computing, wireless networking, then in Hollywood special effects, then in medical simulation, then in military research and development. And so you're showing cross plots on my ability. People are willing to pay for the nice seats in the plane and the good fees for business speaking. And so I started doing that. In fact, I mentioned earlier, I got that call from Tony Robbins and that kind of set me on fire.

It was like, holy, I didn't know that. How did he come across you? Did you hear of Chek Holmes? Chek Holmes wrote the bail. You want to check out Chek because just because of your fascination and sales and marketing, he wrote a book called The Ultimate Sales Machine, a phenomenal bestseller. And it turned out, he and I met at one point and he said, when did you do my program? I've never done your program.

He goes, but the way you talk and the way you write marketing campaigns, they're so subtle and they don't feel like marketing and they're so converting. Why are they so good if you didn't do my training program? Which is a slightly arrogant question, but he was like that. And years later, we were having dinner one day and he was always very inquisitive and he asked lots of questions and he asked me about my history and I mentioned Kirby and he goes, oh, I get it now. He used to work for Charlie Munger and he had designed all of the marketing campaigns that we were using at Kirby. So I had been trained in sales and marketing by chat homes as a kid, even though

we never met. And so he was working with Tony and one day he had told Tony about me a few times, but I wasn't a speaker. So Tony was never going to put me on stage. But then, you know, weird, confluence of events, you know, happened. And Chad sadly gets very sick and he ends up passing away. And he always said to me, I've given you this last gift. He always told me that. I never knew what the gift was. I never knew. But then about 11 days after he passed away, he was scheduled to speak at a conference in Fiji with Tony and I get this phone call, would you come and take Chad's spot? Uh-huh. Uh-huh. And I hadn't been on a stage in three years. I had no business. That's like, I'm not even driving go carts and you want me to go race Formula One today. But I said,

yes, and I went and it just, Tony and I hit it off immediately. He was so good to me in every way. And we didn't know about, because I've been talking to Tony and working with him to some degree over the last, I guess it's almost six months, two years, something like that. But I don't think we knew that connection

when we met in Mexico. No, I don't think we, yeah. No, but he was, he immediately, I remember flying in a VG, and I thought, if I really rock this, I mean, if I really rock it, I know it's an opportunity, I could get on the list. They'd call me again. By the time the plane attacks you to the airport,

I said, screw that, that's not big enough thinking. If I really rock this, I will become the list. And in effect, that happened. Tony and I hit it off immediately. They told me he would only stay in the room for 15 minutes. And it was so interesting. He calls me and his team comes and says, Tony wants to meet you in the hallway. He's never met you. And by the way, he's only going to stay

there for 15 minutes when you're on stage. If he leaves, it's a good sign. He's either going to leave or he's going to take you off the stage. Those are the only options. But he wants to meet you in the hallway. So I walk into the hallway and I, you know, you know, you know, I've met the giant. He's big. and he goes, how are you feeling about your presentation? And the truth is they were asking me to do presentation on 11 days prep with lying on somebody else's slides. I don't even usually use slides.

Like, and I said, well, it's not the ideal circumstance, you know, and it just wanted to be honest. And Tony goes, well, you could be a lot more confident. Yeah. Like, yeah. And, but I remembered, you know, Tony, Tony always said, some person, if nobody in the history

of calming down is ever calmed down because somebody told him to calm down. In other words, me becoming meek was not going to be helpful at that point. So I just said, what the hell? I mean, I'm in all the way. I go, oh, I'm plenty confident. Look, the reason I'm here is that your other business speakers

are too busy operating their businesses. I'm a proper business owner. That's why I could do this on note of notice. So, it might not be exactly the presentation you're expecting, but it's going to be fantastic. Fantastic. And then Tony goes, well, all right, then. Oh, yeah, yeah, yeah. And, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and and, and, and, and, and, and, anduit here where he goes into his team and he goes, I like this guy.

I think I want to introduce myself. And he wasn't planning to introduce me because he didn't want to be near what could be a train wreck. But now he's met me. Meanwhile, it's mostly a Chinese audience. So the guy who's introducing me is going to introduce me in Chinese, not in English. So they've changed the translation. And so Tony's like, where's his bio?

They go, we threw it out. We translated it to Chinese. We threw it out. What do you mean? We'll translate it back. Well, I don't know if you've played that game very often, but English to Chinese back to English. So it ends up like the bio says, you know, Eric's not

really a speaker. He's a business guy. He started his first business and he sold it nine years later. By the time it gets translated back and given to Tony, Tony walks up on the stage and he goes, you guys, I just met our next speaker out in the hallway. I'm so excited to introduce you to him. He started his first business when he was only nine years old. It was just, I'm like, oh, no. But he stayed in the room for three and a half hours and

he didn't take me off the stage and then he booked me for a year and he coached me and he was sweet to me and generous to me in every possible way. And that really turned me on and I and set me off on the path of, I'm going to be a professional teacher, I'm going to do this for living. So okay, so fill me in a bit here on the relationship between the business speaking and you're interested in diet. And also let's make a bit of a foray into what the consequences for you and the broader consequences have been of learning to teach and also concentrating on diet. Maybe we can close this session up with that. Sure. So the short version is that I believe that the single

most valuable professional skill that exists in the world is communication. the most valuable professional skill that exists in the world is communication. The ability to speak publicly in front of a camera and audience is everything. Anybody can add a zero to their income by learning to communicate effectively in my opinion. So that was the first big impact for me. When I made that transition, it meant that everything accelerated, every opportunity accelerated, my network accelerated, everything changed when I decided that I was willing to do that. Put myself at risk, put myself in front of an audience or a camera.

In the meantime, of course, I had this health focus that was my biggest passion, but I couldn't find a venue for it. There was no, there was no economic venue for that. So I kept doing it because I wasn't in it for the money, but I had to do something for money separately. So I kept teaching. But then my clients started asking me, well, wait a minute, where do you get all this energy from?

You don't do jet lag. You're on stage for 15 hours a day. You never look tired. You never get sick. What's going on? So I started teaching nutritional principles to my business clients. And what I was basically teaching them was an early version of this concept of the evolution gap.

Again, this gap that opens up between our innovation and our genetics and the food industry has raped and pillaged that gap to no end. And that's why we have the prolific explosion of type 2 diabetes and obesity and all that stuff that we have is that we have instincts. Which is an unbridled catastrophe. It's it's and the fact that it's not on the, you know, if we look at the press today, if the press were forced to cover things equally, minute to consequence, you know, equally, then there'd be a sliver on gun crime. And then there'd be a pie chart of about, you know, 55% that would be about diabetes obesity.

Yeah, a pie chart. Yeah, yeah. Me pie. Me pie. But, you know, so I started teaching my clients and ultimately teaching them a concept of a rewilding, personal rewilding rather than sort of the Yellowstone National Park ecological rewilding.

It's like how do you take advantage of the unbelievable things that exist in the modern world but understand that you're ultimately a stone aged human and that your instincts are mismatched with your current environment. And if I started teaching them this and I was so excited about it and they loved it, but I would see them six months later and they would still be the same. So then I got to work on it.

It's very hard for people to change their manner in which they eat or live because they're the same thing. Then I solved that problem. And I solved that by developing something that we call behavioral change dynamics. And it sounds a little weird, so you're a clinical psychologist, and I'm going to talk to you about psychology.

But I just, you know, when you grow up in the household I did, you had to become a practical psychologist. It was a survival thing. And I got very good at figuring out why people do what they do, especially around food. So I took this concept of behavioral change dynamics, which is an educational construct that I use for creating programs, but I added it to nutritional principles, and I created a

90-day program for people on that. It runs them through a week-by-week strategically designed process of neurological change and nutritional change at perfect intervals. And so what happened was I did it for eight people, and all eight of them got results which is statistically not likely Then I did it for another eight people another eight people and then one of my clients is a fairly famous author in America named Paul Sheely And he wrote me one day a called me and he goes Eric What have you done to me my marketing team just set up a webinar page and the picture on the webinar page doesn't look anything like me And we only took it three months ago and that's how much people change in my case when But the, the, the, so he said, you know, where's your website? I don't have a website. It's not a business. It's a hobby. I just do it for my business clients.

He goes, you better put up a website. I'm about to tell my clients about you. We had about a hundred clients a year at that point. They had to come to me to buy it. It was the only way. There was no website. There was nothing. In a week, 200 people signed up. And it was like, and it's, and it's $1,500. It's not a light expense. And then it happened again. A guy named Collins-Break and Vancouver, did the same thing, told his network, 200 people. Then another guy named Vician Lachiani,

who's the founder of Mind Valley, who's my digital publisher. He did it, and then he did it for 200 of his employees. And then he told his clients about it. And then, where can people find out about this? GetWildFit.com. GetWildFit. can people find out about this? GetWildFit.com. GetWildFit. GetWildFit.com.

GetWildFit.com. GetWildFit.com. Well, we'll definitely put that in the description. Make sure you have your people send a descriptor for the description of the video. We'll even give them a way to do it like a two-week trial. We'll send it to you. Yeah, OK.

But then 1100 people signed up up and we got to a place where, you know, now 100,000 people in 130 countries around the world have done this program. And 100,000. 100,000 people. Wow. Wow. And, you know, we have countless cases of tight, type two diabetes is a fascinating one. We'd never intended to do that, but it just started happening and people would call us

and go, Eric, I used to be diabetic, now I'm pre-diabetic. And I'm like, that just irritates me. Remember, I'm a little bit, yeah, a little bit grammar fast, right? That irritates me. Pre-indicates direction plus, from a prescription perspective, I would put you there. That's more post-diabetic, which I, which I,

I, I, I, I, one day I said that. I was talking to Mark Heim and Dr. Mark Heim and, and I said, no, they're post-diabetic. Yes, absolutely. And so, funny enough, that's, you know, you and I spoke about that book and you introduced me to Michaela to talk about that book. Yes.

So we have a book coming out that I co-wrote with a doctor about reversing diabetes, which was, yeah, just again, closing the evolution gap. It's like when you understand why our cravings put us in a certain direction and why the food industry does certain things, you can find your freedom. Yeah. Anyway, suddenly, this thing that was never about money

that couldn't pay for itself has become, the Canadian government, the Canadian, I get this letter, can you come to Ottawa please? Yes, I can come to Ottawa. I'm standing, I still, again, every now and again, the seven year old you looks at your life and goes, holy crap, you know? You can imagine what it was like standing in

in corner studios when I bought the studios and I'm standing where Pixar was made, Star Wars, Photoshop, you know, and the seven-year-old and me is going, well now I'm standing on the Senate floor. The very day that the legalization of marijuana was ascended to law, that day I'm standing on the Senate floor and I'm getting a medal from the Speaker of the Senate. And it's because of our work in improving the quality of field. The direct quote was improving the quality of life. So how did it come about that you got a medal for that? And what did that signify? And then they find out, and why did they believe you? It was a senator came to a presentation that I had done apparently years before in Vancouver

and she just started following my work. And she started following my work and seeing what we were doing in the world and you know, submitted me for a nomination for this thing. And what was the matter? It was, it was called a Senate 150 medal. They struck a bunch of these medals. They said in celebration. Oh, it was celebration of the 150s. Yeah, and it was for unsung heroes. They said it's for people that are doing stuff behind the scenes and making big things happen. Which is where things are always done that are real, by the way, behind the scenes, because people just go out and do them.

It was a huge gift. And I have to tell you that on one side, I felt very, I don't feel like I go out into the world seeking any kind of recognition, but it felt good. But more than that, it made me feel responsible. I was like, I have to live up to that. Yeah. You know, I really have to live up to that. And I feel like I am.

This work that I'm doing is mission oriented for me. I can't name the country at the moment, but I can tell you that a minister of another country's parliament did my program and did very well with it, and then contacted me to see if we could work in their country to help fight their very serious obesity and diabetes problems. Great, well, congratulations, man, that's a big deal. And it's a special country because this country doesn't have food lobbyists or drug lobbyists, which means that we can do clinical trials there without interference.

Oh, oh, oh, oh, well, that's great. So fingers crossed that that will happen. Yeah, yeah, yeah, that's for sure. Well, look, this is a good time and place to bring this section of our discussion to a close. I often as you, people who are watching and listening, no flip to the daily wire plus side to do something more autobiographical, but we've kind of done that here. I think what we'll talk about instead on the daily wire plus side is your experience

with the hams of people, and your experience is in Africa. So if you're interested in that, and you should be, I would say, go over to the Daily Wire Plus side, so to speak, the dark side, you know, and you might wanna consider sending them some support at the moment anyways, because YouTube is on our case in a big way on the Daily Wire Plus platform,

you know, they've canceled three of my shows in the last month. And I think are likely to cancel a few of the ones that I've recorded in the last week, by the way. And so that's not so good. And they're really on the case, you know, on Shapiro's case and on Candace Owens case. And of course, Matt Walsh, all those people. So it's a good time to show him some support if you're inclined to do such things. So why don't you join us over there? And Eric will thank you very much for talking to me today.

You've done all sorts of interesting things. It was fun walking through what you've been up to. I'm going to be very interested to watch what happens with you on the diet and politics front because that's, you know, if our legacy media, such as it is, had an ounce of sense, there'd be a hell of a lot more front page headlines about the fact that everybody in the whole goddamn West is fat and diabetic and insane because of the diet that they were enticed to eat by by psychopathic marketers on the Department of Agricultural side who were told by the very bloody consultants that they hired that they

were going to produce an epidemic of unparalleled magnitude and then proceeded to do exactly that for generations. And here we are. And let's say this on the other side of the paywall, I'm going to suggest that had they not done that, we would not have experienced the pandemic that we did. Yeah, well, we know that there was almost no death among people who didn't have comorbidity and one of the major comorbidities was being obese. And it's a comorbidity with virtually everything terrible that there is, so that wouldn't surprise me in the least. Yeah, all right. So everyone, off to the daily wire plus side, and thank you, Gennarak,

for speaking to me this. Thanks for having me. It's fun. You bet. You bet. you