The Jordan Harbinger Show - 1083: Mike Rowe | Rethinking Success in an Uncertain World
Episode Date: November 26, 2024Uncertainty rules modern life — from work to technology to education. Mike Rowe of Dirty Jobs fame explores how embracing it might be the key to success! What We Discuss: Humans crave cer...tainty, which can lead us to look for patterns that aren't there and make poor decisions. Being completely certain about something often indicates a problem in our thinking. Podcasting and media have evolved significantly, with success now requiring authenticity and strong relationships rather than just technical skills. The most valuable people often bring in business through relationships rather than direct work. The student debt crisis and college costs are systemic issues that won't be solved by debt forgiveness alone — the underlying problem is that education has become too expensive while not necessarily preparing students for available jobs. Modern technology and constant connectivity can prevent us from properly processing difficult decisions and uncomfortable situations. Sometimes we need to disconnect to think clearly. Success often comes from doing the basics well: showing up on time, taking initiative, and doing the right thing when no one is looking. These fundamental work habits can put you ahead of 90% of people and are skills anyone can develop with practice. And much more... Full show notes and resources can be found here: jordanharbinger.com/1083 And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally! This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom! Do you even Reddit, bro? Join us at r/JordanHarbinger!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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a little something different for you. I'm being interviewed, well, it's a conversation with, I should say.
The one and only Mike Roe of Dirty Jobs fame we talk about, but the economy, decision-making, uncertainty, and a whole lot more.
This is actually from his show, the way I heard it. It aired several months ago.
If you heard it and you gave us nice feedback, thank you very much. If you haven't heard it, now's your chance.
We're going to replay it here. Thanks to Mike Roe for having this conversation and allowing me to post it as well along here in my feed for you all to enjoy.
All right, here we go with myself and Mike Roe.
say action or begin or off we go.
I said, give me a minute and you were like, let's just go.
Is this a good time to announce your new show, pass the buck?
That is not a new show.
Hey, first of all, thank you for returning the favor.
We first met 2017, 16, something like that.
You know, that's a good question.
I should have looked this up.
I came unprepared, as usual.
The first time we met, I had like 102 fever.
You came over to one union recording in San Francisco
where I had to talk like this about crab fishermen for about three hours.
And then you came in and we did our thing.
And driving home, I said, I've absolutely no idea how that went.
I had already started to forget it.
You know how you get in the fever state.
Oh, yeah.
And then a couple years later, you came back, skinnier, fitter.
Yeah.
I was skinnier.
I was fitter.
I wasn't sick.
And we had a great conversation.
Yeah, that's right.
And now here you sit at MicroWorks World Headquarters.
I have so many questions for you.
We've come full circle.
Yeah, I should have come with a fever.
I'm sorry, guys.
Once again, I'm unprepared.
Don't worry.
I have typhus.
You'll have one when you leave.
He's got the whooping cough.
Yeah.
How's the missus?
Doing great.
Sheila, of course, always keeps up with your stuff.
She's like, his dad's got a whiskey.
You got to mention the whiskey.
Yeah.
I went in the office and saw the whiskey.
The sign bottles of whiskey.
Yeah.
I don't know how I feel about that.
I mean, of course I do.
It's an honor to sign a bottle for somebody who wants to share a weed
dram with me in memory of my granddad. But yeah, man, it's a strange thing to write your name
on glass or paper or anything glossy and then hand it to people. I mean, are you dealing with
that now? I've you're signing autographs everywhere you go. Rarely. Some people will want to take a
selfie and I love that. It happens just enough where it makes me feel important, but not so much
where it's like I can't eat lunch somewhere. I'm not Shaquille O'Neal or Mike Roe. Well, no. And I
never will be. You know what's funny? I met Shaquille.
O'Neill in one union, that place where you came to interview me. Have you ever seen him in
really? Oh, yeah, yeah, yeah. He's been on the show. He's been on your show? He was on podcast
one, my network for a really long time. You'd just see him in the studio and he'd like, so he'd see
him all the time. And yeah, he's taking selfies all day. It's foolish to say, boy, he's big because,
right, people understand that. Right. But until you shake his hand, until you like have a meal with him
or something. Right. You don't understand every single part of his body, his fingernails or like the
size of my ears. His fingers themselves are like forearms. His forearms are like thighs. He loved
dirty jobs. And he came up to me the first time. He was so friendly. And he kind of hugged me,
which is super awkward because my head goes into like his navel. Right. And then I laughed and I must
have said something funny because he bent down and he put his arm around me and he stood up. I say it
that way deliberately because it didn't feel like he picked me up. Right. It just felt like he stooped
and then stood again, and suddenly we were at eye level, and he was holding me, like,
two feet off the ground.
It's like Darth Vader.
Like, right.
Oh, man.
He had these shoes, I don't know if I can mention the brand, but they're very specific kind of
Tom's shoes.
Remember these cloth ones?
Sure.
He bought a pair and a kid in Guatemala, got a pair of shoes.
Yeah, yeah.
So he's wearing these, and I go, how big are your feet?
He's like, oh, size 27 or whatever, sort of like ungodly.
And I'm surprised they make Tom's shoes in that size.
And he goes, yeah, they don't.
So I met the guy.
Blake Mikoski, the founder at a party
and I said, hey, I want those. And he's like,
we can't make those? Can you make me a pair of those shoes?
And he goes, the smallest run we can do
is a thousand. They all have to be the same size in color.
And he goes, great, I want red. So he has
1,000 pairs
of Tom's shoes in size 27.
So he's like, yeah, I just wear them. And then if they get dirty,
I just donate them. And I'm like, what are you donating?
them? Yeah, who's going to wear them? They turn
in them into a planter? No, like, yeah, who's going to
live in them? Yeah, exactly. You know, the old woman
in the shoe? Yeah, that's the
I hear she's got a lot of kids.
That's right.
It's her summer home.
Chuck, send a bill to Blake McCluskey over at Tom's Shoes.
Sure.
Just call it a, oh, how would we?
Branded segment.
Branded, spontaneous mention, the first 10 minutes.
Uh-huh.
That went on for, yeah.
Yeah, done.
Okay, good.
Are you making a lot of money on your podcast?
I do all right.
I think that's the polite thing you're supposed to say, right?
Is that what you're supposed to say?
You're getting by.
You're getting by.
Yeah.
What did I read?
11 million monthly downloads?
Yeah, I mean, now that-
You're kicking my ass, I'll tell you that.
Really?
Oh, well, we'll have to get into that, Chuck.
I'm confused on how that works.
Yeah, you know how that stuff goes, though.
It fluctuates, and then Apple makes a change
and you just cry yourself to sleep.
What happened in October?
Because Chuck started, it began with,
it looked like a twitch, just under the eye,
and then some stammering.
And then the Tourette's came in.
Yeah.
Like, the numbers are now.
Yeah.
So like, what's going on with the numbers?
So Apple made a change in their app, which is the majority of podcast downloads, where
instead of automatically downloading the next episode of shows you like, you have to tell
it, hey, for the way I heard it, for the Jordan Harbinger show, yes, automatically
download new episodes.
Otherwise, it just says play.
And if you push play at streams, otherwise it's not downloading to the phone.
And unfortunately for guys like you and I, and especially for Chuck.
There's no one like Chuck, by the way.
The downloads, that was like 30% of most people had that thing on.
Some people had 40 and 50% of their downloads go down the tubes.
Younger Gen Z audiences that mostly listen on Spotify, their downloads were fine because
that was already sort of pushed on demand, if you will, push to stream.
And so, yeah, but the number of people that are hearing us didn't go down.
The number of people that were getting, let's say, something automatically delivered to their
house, for example, that went down.
So it's like if you had a monthly subscription to toothbrushes, it's not like less people are brushing their teeth.
It's just that less people are getting, oh, man, here's another one of those toothbrushes I got to cancel.
I forgot about these.
And then they put it in the pile with 30 others.
Yeah.
So the audience didn't decrease the amount we get paid, unfortunately did.
And I'm like, oh, the CPM, the cost for the ads is going to go up because now our audience is.
No, the advertisers didn't quite follow that argument all the way there.
Yeah.
This topic comes up from time to time.
and I used to worry that it was a little too inside baseball for the average person, like, who cares?
But when you think about the number of entrepreneurs and small business people out in the world,
trying to make a go of it in all these different vocations, the thing that is relevant to me
is that there's a list of stuff in your control and there's a list of stuff that's not in your
control and the stuff that keeps you up at night, right?
It shouldn't be the stuff you can't control because let go, let God, right?
What are you going to do?
The sun also rises, but it seems like people spend a lot of time worrying about stuff that can't control.
For sure.
When the stuff that's right in front of you, like this is a great example too.
I have yet to ask you a really pressing question and I have so many.
But I'm defaulting to what I prefer to do, which is just have a conversation.
I can control how long this goes on or how.
Can you, really?
Or how good or bad it ultimately is.
But why do people do that?
Why do we focus on the stuff that we just can't do anything about?
Sure.
So humans crave certainty, right?
That's one thing that any psychology book will sort of tell you is almost the reason that people come up with these ridiculous conclusions.
We ruminate on things.
We focus on what we can't control, in part because they're the things that we actually can't control.
And often also, the things you can control are scary.
So focusing on something you can't control is sometimes easier.
but really we crave certainty
and that's kind of the bottom line
it also this thing that happened in Baltimore
with the ship hitting the bridge right?
Terrible but what was the first thing on Twitter
this can't be an accident
ships have backup systems
look at how he steered into the bridge
and then the smoke came up at the left
and it's like no they reported the engine problem
they tried to get as far as I understand
stop traffic off they should have got the workers
off the bridge but they didn't do that unfortunately
but the ship didn't crash into the bridge on purpose
And also, oh, it's the infrastructure.
No bridge in America is going to withstand a 120,000 ton direct impact.
At eight knots.
At eight knots.
I mean, that's fast.
Yeah.
The odds of that ship hitting that support are no different than the odds of it hitting any other space in the open space
of the same dimension, right?
It's like it had to hit somewhere.
It had to hit something, yeah.
And so our minds do have a way of immediately tell your brain what to look for.
It'll find it.
Exactly. It's called patternicity.
Humans, we're hardwired to look for this stuff.
So there's a psychologist named Michael Shermer, and he came up this example.
He's been on here.
Oh, yes. Okay. So one of his examples is right, if you're the caveman and you hear the rustling in the bushes, you think lion or leopard or whatever danger.
But if you're the caveman who hears the rustling and goes, huh, that's probably nothing.
You're done.
You're not going to be a caveman for a long.
The gene pool has eradicated you or you've eradicated yourself.
So we look for patterns that aren't there.
And if you look on Twitter, you'll find the best examples of this because there was one tweet I saw earlier today.
And it was something along the lines of, hmm, this ship had a white lion as a flag from the country that it was flagged.
And Barack Obama has a documentary where the ship is named White Lion.
And also this women's volleyball team has someone on there whose last name is Baltimore.
This can't be a coincidence.
And it's like, actually, that's the definition of a coincidence.
Sure, it can.
Yeah.
Okay, so we crave certainty.
Right.
I get that.
We look for patterns.
And maybe if we focus on the things we can't control, are we giving ourselves a built-in excuse?
I think there's some of that too.
Although I don't know if it's consciously elevated to that level in most people's heads.
Sure, if you're saying, you know, my business didn't work out because of the recession,
okay, maybe that's true.
In fact, it is true for a lot of businesses.
But it could also be an excuse.
I don't know if most people are self-aware enough to go, well, I'm focusing on this thing
that I can't control. And the reason I'm doing that is because if I fail, I don't want to feel
bad about myself. Like, that usually comes with hindsight if it ever comes at all. Yeah. Yeah. Well,
then what about uncertainty? Don't we crave that equally? I don't think so. I think humans are
terrified of uncertainty. I think not knowing what is going to happen is super scary for most people,
which is why we tend to find conspiracy theories everywhere, patterns that don't exist, connect dots
that aren't there. And it's scary for people to face uncertainty. The real thing, the real. The
Awards for facing uncertainty are enormous, however. So entrepreneurs and people who aren't starting
a business should probably look where there is uncertainty because there's a lot of reward there.
Financial markets have uncertainty. Those guys, I used to work on Wall Street, get paid.
I would say a disproportionate amount for the level of effort that goes into what we do a lot of the
time. You got a front row seat, right? Financial crisis. Yeah, I was a lawyer on Wall Street in the
financial markets real estate in 2008. So I was like... Mortgage-backed securities.
Yeah, I was doing mortgage-backed security.
I was the first second year associate.
I was part of the problem, but it was like...
So it's not your fault entirely?
Right, no.
Okay.
Just a tiny sliver of it was my fault.
It was a cog in the machine.
But I talk about a front row seat.
I mean, I was the guy at the boxing match who could touch the ring if he really got too drunk and decided to do that.
How accurate was the big short?
I would imagine that was quite accurate.
The movie itself, I don't remember all the details, but I do remember partners in my law firm going,
so you guys probably heard about Bear Stearns or the other banks, the investment banks.
we're all going under. And I said, yeah, what percentage of our business is that? Well, let's just
say it's a double-digit percentage of our business. Okay. Both banks put together or each bank?
Each bank. And it's like, oh, so is there work for me? Not right now. And then after a few weeks.
Are you certain about that? Yes, that's a certain. I'm certain about it. Speaking of uncertainty.
Then after that, I remember coming in for a few weeks and one of the guys comes in and goes, knock,
knock. And I'm like, oh, yeah, got some work. And he goes, no, I'm just coming in to say,
like you don't really need to show up anymore if you don't want to.
Like there's no work for you for the next several months.
We'll just email you guys.
And I'm like, but you're still going to pay me and all that stuff.
Yeah, but you should maybe look at other career choices because we're not sure when this is coming back.
Yeah.
Ever came back.
Okay.
So when I talk about uncertainty, you immediately go there.
Yeah.
Right?
Which makes sense because we're back to the category of things we can't control.
But I think also for a lot of people, like I think of uncertainty also as a kind of variety.
And I think of uncertainty as unscripted.
And my life is unscripted.
This podcast is clearly unscripted.
That's just what I wrote you to say.
Not a script inside.
Right.
And so that can be scary, especially if you're trying to pretend that you know what you're doing
when you don't.
I think we talked about this.
We may have talked about this.
Like the submissive posture and the.
importance of admitting when you're scared. I agree with that, yeah. Right. But what if uncertainty
is also a variety? And what if we need the certainty of knowing the sun is going to rise,
or at least the earth is going to spin in a way that creates the illusion of a moving sun? Not to say
the sun isn't moving, expanding universe. We're all moving, but you get the idea. I get the idea.
So we need the certainty to know that tomorrow is coming vis-a-vis sunrise and or sunset.
But if the sunrise and the sunset always looked the same, if there was no variety,
If there was no variety in the weather, if there was no variety in the night sky, if there was no
variety in the clothes we choose to wear, then we would, I think, probably start to really get
bored.
I agree.
But also look at the perspective we're coming from, right?
I think a lot of people, well, we know humans crave certainty, but entrepreneurs and whether
or not you sort of identify as that, I would put you in that category.
And creators for that matter, uncertainty is great.
It's the spice of life.
And we sort of, like you just did, equate uncertainty with variety, and that's sort of maybe
philosophical in nature.
But I think we would feel different about uncertainty if we were like, gosh, I wonder if I'm
getting paid next month.
I don't know where I'm going to, I'm going to feed my kid.
If you got a job and it ends, you know, like you're working in Hollywood and the movie
you're shooting ends, and you don't have anything and you're thinking, oh, if it takes me
like three or four months, do I have enough in savings to sort of bridge that gap?
and your kids are going to college and you're thinking, uh-oh, uh, wonder if I can second mortgage my house.
That kind of uncertainty is not adding beneficial variety, I think, to people's mental landscape.
Probably not, but because we're adaptable creatures, right? I mean, he and I used to have a shorthand
years ago. Basically, the question was how many squares? You're in November, how many squares did you
fill or how many squares are filled? Because most months started with 30 blank squares. And that is terrifying,
if you have no safety net. It's terrifying if there's no other certainty in your life and you're just
living in this completely kind of random universe. But it also builds something like resilience and hope.
I agree with that. Yeah. Right. I mean, I've listened to a lot of what you've said over the years.
And to me, it just seems like the great balancing act that people are constantly trying to navigate
is the certainty uncertainty principle. It's absolutely correct. Yeah. And the headlines today.
But talk about our country for a minute.
What are you worried about right now vis-a-vis the level of uncertainty?
And is that informing some of the headlines and the drama?
Yeah, I think it is.
I mean, first of all, no surprise, and this is not going to, I don't think, jar anyone,
but media, big mainstream media, and I hate that term because it makes me sound like a kook on the internet.
But they have to use fear-based headlines to grab attention.
And, okay, that sort of worked in the 80s when you had a limited number of,
of news outlets. But now that we're bombarded by this stuff 24-7, it's not good for our brains to be
constantly worried about something and then have multiple different takes from people who are
just making it up, like the conspiracy theory about the boat hitting the bridge, for example.
We don't have any sort of authority anymore or experts that are universally trusted because the
media has done a good job of shooting themselves in the foot, reloading and shooting themselves
in the other foot as far as credibility. And that's dangerous because now people choose
what to believe, and they don't know how they're making that choice. But really, the way they are
making that choice is, what do I kind of already agree with, or what do I already understand or think
I understand? And that's a terrible way to make decisions. If you're making a decision based on what
you think you already know, you're not learning anything else most of the time, which is really bad.
And if you are, let's say you're a middling IQ like myself, right?
Solid
110
105.
High double digits.
That's good, right?
What if you're basing that
based on what you can just understand?
Well, that's not good either
because then I'm going,
that's really complicated.
That can't be right
because I can't process it.
This other explanation is really simple
and simplistic.
That one kind of makes sense to me.
I choose to believe that.
That's terrible
because that means anybody
can basically feed you something
that you can understand
and you decide to believe it.
And we see that in our last
now. We see that in our media consumption. And now people are catering to that, like TikTok or
whatever, bite-sized stuff that has no nuance because people go, oh, well, I can understand that. And also,
I just watched 13 of those in four minutes while waiting for the elevator. Must be true.
If people crave certainty, and of course they do, the media knows that. So the media is very long
in certainty. And that's why you have a lot of certain sounding people who all kind of sound the same when they
tell you the news, right? And they're all doing their thing. They're all in their trope.
And they're all feeding that need to feel certain. But when you're certain, there's no need
to be skeptical. And if you're not skeptical, right, then you'll buy anything. That's right.
If you stand for nothing, you'll fall for everything. And so I think that the country right now
is really, really wrestling with this because, well, I'll just name some names. Sure.
Because Anthony Fauci sounded really certain. Because every elected official during that time,
sounded certain. There was a lot of nodding and there was a lot of soothing tones and it was a
kind of infantilizing. Yeah, that's a great word for it. That's how I felt. It was like suddenly
I'm surrounded by people in charge of our most important institutions who are talking to me like
I'm 10. What is happening with that? They understood correctly and unfortunately that humans
crave certainty. So they couldn't come on. I assume the decision was, hey, what we should do is say,
we think it might be this, but we're not really sure. And we think masks might do this, but then we're
also not really sure. But also, we really need those masks for people who are like working in hospitals.
So we should probably tell. So what they did is say, don't buy masks. They don't do what we think they do.
And then it was, oh, actually, now that we've ramped up production, you should really go buy those and
everybody should wear them. In fact, if you don't, you can't come in. Right. And then it was,
you know, we know that this is how this transmit. Well, but you, oh, actually.
Okay, but you said a different thing before, so which one is true?
And they knew that if they came in with all that nuance early, people would go,
oh my God, they don't know anything.
What do we do?
They don't know anything about this.
We're all going to die.
So I understand that tension, but I think they erred on the wrong side because when
they had to switch horses midstream or in a different stream, my analogies fall apart all the time,
when they had to switch horses, they realized, oh, now we're just telling them a different
thing and kind of hoping people forget.
So then when, of course, they had to say something really important like, hey,
We have a vaccine, and don't worry, it's been tested.
People go, well, okay, but you said this thing about the mess and you said that, but this is going inside my body.
So I don't know if I, and that created all sorts of.
It's the boy who cried wolf.
As you may have noticed conspiracy theory, this is the largest conspiracy theory of the last century aside from, I don't know, JFK, almost at RFK.
JFK, it's not over.
We all know one or two people who can't stop talking about the vaccine.
And it's like, I know I'm probably that guy for your audience.
I swear I'm not.
But you go, your whole identity is this now.
And that's because of the uncertainty.
They just can't let it go.
It's like they've broken their brain on this thing.
Yeah.
It's also attached to every other thing.
Everything becomes a talisman, right?
It's not just a mask.
If you're wearing one, you believe in these other things.
It's all tangential, right?
And if you're not, well, then somehow or another, you're a climate denier.
Right.
In fact, you can just put denier after everything.
What used to be thought of, I think, as kind of a skeptical take.
You know, Michael Shermer, well, I mean, he's a skeptic society, right?
I mean, his whole worldview is rooted in.
I doubt that, and I'm going to doubt it until I don't.
And maybe you can persuade me and maybe you can't.
Well, that attitude today is that just makes you a denier.
Yeah.
So, again, if certainty and uncertainty get too far out of balance,
than the inertia of all of it kicks in.
And now suddenly nothing can be trusted over here.
And maybe that's not so bad for knuckleheads like us who are podcasting and substacking.
Strong opinions weakly held is where I'm at.
Right.
Like, okay, I believe this.
But then when I get other credible conflicting information, I change my mind.
And it doesn't mean that I'm some kind of moron for doing so.
And I think that's the problem is we have ego attached to the conclusions that we've drawn based on these really arbitrary things.
And I hate bringing this back, but it's a really sort of current example.
Early on, it was like, COVID didn't escape from a lab.
That's ridiculous.
And it's racist if you say that.
And it's like, but there are actually a lot of lab leaks.
I had a whole show on lab leaks.
It had nothing to do with COVID.
It was just about laboratory leaks.
Journalists was like, hey, level four labs, they leak stuff all the time.
And I started to see more and more and more of this.
And then they did an investigation.
It's like, oh, it could have happened.
We don't know either way.
We'll probably never fully find out unless somebody straight up admits it or whatever.
But that's fine.
And I'd mention, hey, I'm, I kind of changed my mind.
And I used to be, oh, if you think this, then you're not looking at the evidence and now
there's new evidence.
And instead of people going, hey, you know, that's good that you changed your mind based
on new information.
What I got was, aha, you're such a moron.
I told you three years ago that this, and I said, you also said the moon landing was fake.
Okay?
So like, broken clock twice a day, something, something.
Yeah.
And so we don't want to do that to each other, first of all, but you shouldn't also do that
to yourself.
Changing your mind based on newly available evidence is something that we should all actually be doing and that almost nobody does.
Isn't that how science works?
Yes.
Right.
And certainty is the enemy of that.
That's the biggie.
It's like the minute you feel the comforting wash of certainty come over you, whether it's the climate, whether it's your elected official of choice, whether it's, it just doesn't matter what it is.
But the minute you start to really feel sure, the genuinely interesting and curious person,
goes, what am I missing? Yes, thank you. If I'm 100% positive about something, there has been a
problem in my thinking. Yeah. Most of the time. So when's the last time that you really affirmatively
changed your mind in a way that, like, you heard your mind go, oh, I was very sure. And now I'm very
wrong. And now I... Yeah, that's a good question. I mean, there's some things that the sort of lab leak
theory stuff was one of the more obvious ones because I mentioned it on the show and so many people
gave me feedback that was like, oh yeah, that's cool that you change your bite, but so many more
people were angry, which I found surprising, but I probably shouldn't have been that surprised.
Other times I changed my mind are just smaller sort of things, like throughout the day. And it's
really hard to say if there's another good example that anybody could possibly relate to. I don't know.
I feel like I should have come prepared or found something that's a little more
obvious. Well, actually, like, the reason I'm asking you is because I think you're really having a
good time doing what you're doing. That's my impression. Yeah, sure. Right. And part of the reason
I believe that is because you're still doing it. We were having this conversation the other day,
the separating of the wheat from the chaff in podcastlandia. It's happening now, right? But five,
six years ago, like when we met, it was so nascent and it was growing so fast that you could really
suck and still somehow find an audience. People were just coming to it and it wasn't so noisy and it
wasn't so crowded. And today, it's a very different deal. And like, I have to figure out, I'm not going
to put my big boy pants on in this space. We get our share. You know, people like the show, but I do it
once a week. And I do it because I like it and I enjoy talking to people. But you're at a whole
another level. How many shows do you do a week? Three. That's a lot for a long form, right? Yeah. So the
reason I'm asking you about this is you've interviewed how many people? Oh gosh, it's probably
close to a thousand over the last 17 years. And not just random Joe's, big thinkers. Yeah, you're
up to episode 969. On the current show, and I had another show before that that was 720-something
episodes long. The show that we dare not speak its name. The show we dare not speak its name.
I don't know what you're talking about. Yeah, it didn't exist. Anyway, change the subject. It's
existence free. I believe you brought it up. Sorry. Yeah, good point. I'm certain he did.
craving that certainty myself.
Thinking about it, I do change my mind on a whole lot of things.
I mean, the topics of the day are things that I'm always thinking about because I'm being bombarded with media.
Immigration was one thing where a lot of people think they have a black and white sort of answer about what it should be.
This is one of those onions where the more you investigate it, the more you're like, well, okay, but we also have like this thriving worker accountable.
We should make that legal for hard workers to come, but then also this.
And then people throw out these weird red herrings like, but the drugs.
And it's like, you know how many backpacks you need to run across the border to bring in all the fentanyl or whatever we got in this country?
It's like 62,000 per year.
That's how many kilos they estimate of fentanyl or something.
And it's like, that's a lot of backpacks.
It's probably not that.
The way they intercept this stuff is proving that it's not coming into a backpack, right?
Yeah.
But I also understand both of these arguments on different sides.
So I won't say flip-flop, but it's so nuanced and people hate that stuff, man.
My brain doesn't like it either, but I realize that's kind of reality.
People's brains, we don't like nuance.
We like to be able to compartmentalize something after having decided it
and put zero brain power on it after that.
Supporting this podcast is a dirty job, but somebody's got to do it.
We'll be right back.
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Now, back to Mike Rowe.
This whole idea that two things can be true at the same time is vexing.
It's vexing.
It's like for me, since you mentioned immigration, you know, I talk a lot about the skills gap.
in this country. There's not a single construction company that I know of, and I know a lot of
them who aren't behind in every single project that they're working on. And they're behind because
they can't staff up for every five tradespeople who retire to replace them. Every year, that's been
going on for decades. Well, 15, 16 years. Wow. And if you took the immigrants, if you took the
illegal immigrants out of the equation, it would be much worse than it is. Oh, I'm sure. Yeah. And so what
we're left with is this really uncomfortable kind of thing, right? And I'm, you'll find no bigger
fan of the working man or skill traits. That's my jam. And I'm sincere about it. But there's no
getting around it. It's not just a skills gap. It's a will gap. Oh yeah. It's funny you mentioned
that. And we're just not willing to take advantage of the opportunities that so clearly exist. That's a real
problem, you know. I think I've changed some people's minds. Definitely. When I talk about, listen,
this is not an ephemeral topic.
This is your house, right?
This is supply chain.
This is where our food comes from.
This is where our energy comes from.
So riff on that, if you will, because I think it impacts everybody.
Okay.
So stop me if this is something that's been said on the show 8,000 times before.
Stop, stop.
Okay.
No, go.
So everybody I know who owns a company, you know, you know more contractors than I do,
one of their chief gripes is they'll hire somebody who graduated from college or just
graduated from high school to do, let's say, roofing. And after half of the first day, if it's
raining, they're done. If it's sunny, they're done. Basically, if it's not 65 degrees with a nice
breeze and partly cloudy, they're not doing it. And these guys will just say, okay, screw it.
And they'll hire an undocumented group of immigrants who are just showing up, just roasting in the
sun and getting drenched in the rain and working and then saying, call me on Sunday, if we want to
finish this faster. And it's like this work ethic gap, I don't even know if it's something we can
close. Like, look, I don't think people should work 365 days a year just so they can feed their
kids. That's extreme. But if they're willing to do that and somebody else is not willing to
complete half a day of work, we got a gap that we got to figure out what to do with that. That's not
sustainable. And we have to figure out how to talk about it, right? I mean, Bernie Sanders put a 32-hour
work week bill in front of Congress last week or maybe it's a week before with no. And
drop and pay. So this is an extraordinary thing, right? And when we started microworks, 16 years ago,
the first little umbrella under which we all try to come around, the first thing we could agree on
was work is not the enemy, but it is, man. Work has become the proximate cause of people's misery.
And I'm not saying that all jobs are pleasant. I'm agreeing violently with you, but it just seems
like it's back to the infantilizing. It's like, we need people to save us from work so we can
retire sooner. Retire from what? What happens when you retire? I mean, not a single study
indicates anything good. Talk about changing your mind about something. If you can get the masses
to think differently about the benefits of retiring, everything would change. Yeah. But that's a neat
trick and that's going to be hard to do because we're certain that retirement equals happiness
and we're certain that hard work leads to misery. Part of this is the lack of purpose that I think a
lot of people have and I understand that if you are roofing and you don't think that this is your
calling, I get that. But why does that mean that you shouldn't do it at all for a few years or
why does that mean that you can't figure out another thing? Like you say, you bring your passion with you.
I worked at a movie theater when I was in my teens.
I wasn't like, man, I have made it.
I'm making $5.25 an hour.
Filling it.
A couple times a week, I clean up barf.
I scrape gummy bears off the screen that kids have thrown and stuck there.
There's other things I won't even mention on this podcast because they're more suitable for an episode of dirty jobs.
These kinds of things that happen in movie theaters would shock you.
So many fluids.
And in so many surprising spaces.
Surprising places.
It's incredible where you can get your fluids, really.
I mean, if you're focused on it.
That's true.
That's true.
It's amazing.
But Jordan, it won't surprise us because we worked at a movie theater when we were kids.
Teenagers.
Yeah.
We each did our time at United Artists.
Oh, nice.
Yeah.
It was one of the first multiplexes in the country, Golden Ring Mall.
So, yeah.
Concessions, tickets, ushers.
Those are the glam jobs at a movie theater, man.
If you only had to touch money, you had it made.
Oh, yeah.
It was on the days when there was other things that you had to touch.
Sure.
Those are the bad days.
You should, you know, you put a bunch of,
of people in the dark and throw some suggestive images up on the screen. You know, you reap what you
sew. What was your first job? The movie theater. That was the first one. That was the first job.
And what did you learn doing that job that you still use today? Oh, man, so much. First of all,
the bar is so low for what passes as good work. And not that anyone should aspire to just barely meet
the bar. But I remember, you know, you show up on time and you clock in and you go downstairs and you get your
shirt tucked in and you pick up the broom in the little, I forget what, like a dust pan with
the extended handle. I guess it's probably just called a dustpan. You're walking down and you sweep up
the popcorn thing that's on the floor. And I remember my manager going, you know what? I like that.
And I go, what? And he'd go, you're ready to work. You're clocked in and you're already doing
something. You're not waiting for me to tell you. I'm like, well, you told me weeks ago, I just have to,
you know, I'm going to sweep the floor. And he's like, no, that's what I'm talking about.
And my friends started working there. And they would clock in and they would dilly dally in the break
room and they would wander down, their shirt would be untucked in the front, maybe completely
untucked, and then they would be chatting with each other, kind of hiding in the back hallways,
and the manager would go, is your shift started?
Yeah, yeah.
Well, it's 3.30.
When did your shift start?
Three?
Okay, what have you guys been doing?
Well, nobody told us to do anything.
And I'm thinking, like, come on, guys, this is some kid stuff.
And we were young, but I think everybody who owns a company has dealt with one or two of
these people, and grown adults are doing this.
And I saw that at the movie theater as well.
There'd be a guy in there who's 30 and I'd go, wow, he's doing the same job as me.
That's maybe not a great sign.
And they would get fired after two days because they would be sleeping in the theater and trying to get away with it.
Or they'd leave and come back and the manager would go, where have you been?
Oh, I was here.
Where?
And it's like, they have cameras, man.
And this is in the 90s.
They had cameras.
Now, of course they know where you are.
And it was just like, you guys are not doing it.
And I thought, huh.
So when I get a real, real job,
like an adult job because I'm 16 at this time, if I show up on time and I sort of pretend that
I'm the owner, what would I do if I was the owner of the manager? I'm going to be at the top
1% of employees. They're going to love you. Yeah. That was it. You'd write your own ticket.
And it was just like, I just remembered that going into every job that I had after that. And when I
started my own company, when I was doing the Jordan Harbinger show, it's like, okay, I am the owner.
No one's going to pick up the slack. And also, I have to set the example for everyone else. And I also
only want to hire people who do the right thing when nobody's looking. And that's really hard to hire for.
It's impossible. It's very much impossible to hire for. So I consider myself extremely lucky because my team, doing the Jordan Harbinger show, my team, they do the right thing when no one's looking. I can maybe in a couple of instances over a decade and change, have I been like, did you do this? Oh, no, you know what I spaced on that. And that you can chuck up to a mistake at some point. Tell me what happened when you left the show.
that they're not speak.
Right, right, my previous.
And you hung out basically a new shingle,
which means you're starting from zero.
Yeah.
So what did your team do at that point?
Did you have to just rehire?
Yeah, so it was interesting, right?
Because I don't expect people to work for free.
That's not a thing anybody should expect.
In fact, you know those jobs where they tell you
that you're all one big family,
but then they treat you like crap,
everything else they treat you like crap?
I didn't want to do that.
So it's like, we're going to treat you like family,
but I'm also going to pay you, and that's how things are.
So when I left my previous company, guys were like, can I go with you?
Because I want to work with you on the new thing.
I had to have a really somewhat humiliating talk where I said, so yes, but also I can't
afford to pay you for some months.
And that sum, that number is completely unknown.
And if we fail, I can never afford to pay you.
So I don't want to ask you to leave.
So what they did was since they were all part-time, they basically, or full-time doing whatever
you want to count the hours. They kept their previous gig. And then they worked for me sort of
after hours because they're freelancers, most of them at the time. And then they would eventually
leave or if they had savings, they'd go, eh, I'll just work with you. And I want to say like
six or seven months in, my wife, Jen, I go, okay, we're doing okay. It looks like we might
survive. We got to make everybody whole. We got to just pay everybody what we're
would have paid them if we could afford to pay them back then and probably give them a nice
Christmas bonus because, you know, they went out on a limb for us.
And we did that.
And it was expensive.
But you know what?
It was the coolest thing ever because people basically worked for free because they believed in
something that I was creating with them.
Yeah.
And that's the highest compliment.
I think anybody can probably pay you.
But then, of course, there's a part of me that's like, I wonder if I could have just gotten
away with anybody.
There'll be no money.
But being a scumbag is not exactly.
It's a skill that I have yet to build, I suppose.
But it felt great to make everybody whole, man.
Those were like the coolest checks I ever signed.
Here's $36,000 for six months of work that you did, that you didn't.
And I didn't say, you're going to get paid tomorrow.
I was like, just pay everyone.
Wow.
And people were like, whoa, I just got a bunch of money for me.
Like, is this a mistake?
Or did Jordan pass away?
Are you guys okay?
It was really fun.
It was just a fun thing to do.
It was kind of like, probably,
like it is when you go to, Ed McMahon used to go to the person's house and hold up the giant
oversized check with $10 million on it. That's kind of how it felt. Well, I mean, that's awesome.
I can't, it rhymes in a weird way with your departure from Wall Street with your boss being like,
eh, you know, maybe you don't have to keep coming in. Yeah. Maybe hoping that you still would,
like the whole notion of the slow no is one of the great tortures in the universe, especially in an
airport, right, when they push your flight 20 and then 20 and then another 20. That's what happened to me on
way here. It's just talk about uncertainty. I'm sure the plane's going to take off. I just don't know
that's going to happen today. And I would really like to know. It's out there. And then they were like,
all right, real talk. We're cleaning up the bathroom. I was like, say no more. I understand. And take
your time. Get that right. Do you need any more sanitizer? I got some of my backpack. But I wonder too,
like your relationship to debt. Like how do you feel when you owe someone, not just money, but something.
thing because there are lots of people who sleep like a baby. They've been at death their whole life. They're
so used to it and they don't think they're ever going to get out of it. So they just adjust.
That makes me feel itchy. Does that make sense? Totally. It's like an itch that you can't scratch.
It's like knowing that you borrowed something from someone and they kind of want it back and it's
sitting in your closet times a thousand. When I was first year on Wall Street, I was paying my student
loans, which is always fun. You get a really nice reminder of how valuable your education was.
Where'd you go? I went to the university.
of Michigan law school. And it's a good school, but it's very expensive. And you get paid well
on Wall Street, as you might imagine. But if you pay the minimum, your debt is going to last till you're
like 50. And I said, all right, I'm just going to live on the minimum and put like $12,000
a month towards these loans. And then my mom was like, well, I could help you pay off the high
interest loans if you pay me back. And my thought was, I really don't want to do that because I'll
feel gross about it. And then she ended up giving me a chunk. I put it towards the loans. And then
I paid my mom three times as fast as I would have paid those. I was eating ramen. And my mom,
this is how low the bar is for kids these days. I'm 44 now. But back then I was 24. She told all
her friends, you know, I lent him money and he paid me back. And her friends were like,
oh my God. I can't believe it. So, so cold school. And I have like, well, why would you tell your
friends that. That's so weird. And she's like, oh, well, Pegg lent this money to her kid and it never,
she doesn't even come over for Christmas anymore. And it's like, so my relationship to debt is,
I don't love it. I understand the function of it. I had to borrow money for law school.
Educational debt. It was significant. I think I borrowed what you would normally pay for a home in the
80s to pay for that education. That was in a very uncomfortable amount that nobody under the age of
30 should ever be allowed, well, be allowed.
quote unquote, to borrow, because you just don't understand how much money that actually is.
You'd better be certain.
Yeah.
You'd better be damn certain.
You're on the right path.
Exactly.
I mean, it's a big deal.
So this is an ROI calculation, right?
I went to, and people don't think of it this way, but law school is a trade.
We don't necessarily label it as such, just like medical school.
Because people go, oh, well, if you're not banging a hammer on something in the beating
sun or biting the testicles off a lamb, it's not really a trade.
But, you know, law and medicine, that is.
you pretty much know you're going to get paid back.
Now, that's changed a little bit with law and possibly also with medicine.
But you have a fighting chance in heck of paying that debt.
If you're borrowing $170,000 for an English literature degree,
and this is where you stopped me because you talked about it on the show a thousand times,
you might as well buy a lottery ticket because one of those two things,
they have an equal chance of paying off their college loans.
You might as well borrow $100,000 and buy $100,000 worth of lottery tickets.
That's right. That's right. Yeah.
Yeah.
at that point. I mean, it's not just a bad idea. There are plenty of bad ideas and, you know,
people make mistakes, but that bad idea is packaged as an investment in your future.
Right. It's not even discussed as debt. I mean, the pressure we put on kids to borrow more
money than they're ever going to be able to pay back when they are so profoundly uncertain.
Absolutely.
You're a podcaster by way of a law degree with a pit stop and Wall Street.
there's no major for that.
No.
As you know, studying creative stuff,
you could just as easily have not done any of the stuff you've done
with the educational background that you have.
I got a communications degree.
You could still be selling flex ladders on home shopping network or whatever it was.
I could.
Yeah, man.
The health team infrared pain reliever.
That's right.
Hot damn.
So how then do you think about debt forgiveness, student loan forgiveness?
Oh, with the current sort of.
Yeah.
Well, look.
Is it good to figure out a way to make sure that people aren't crippled by debt?
Great.
But the problem is, this does not solve the problem that we have.
The problem is college has become a country club where they compete based on amenities
and the prowess of the football team or the sports events that you have and how many
pools they have on campus instead of, hey, this is going to equip you to get a better job.
I made my decision based on, I was going to go to the cheapest law school.
there was one that offered me a full ride, and they were very generous with it. And I said,
great, I'm going to take a free education. That sounds great. And my dad had me call another lawyer,
and this friend of his was like, ooh, but if you get into Michigan, you can get a much better job.
I didn't know that. I just thought they were all kind of created equal. And I said, how much better?
And she told me what people on Wall Street make. And I was like, all righty, this is how the investment
pays for itself. So I understand the value of not going into your life when you're 24 with owing more
money than you're going to make in the next decade of disposable income. However, the problem is
college costs way too darn much. And then you get educated for a job, as you say, that doesn't
exist. That's the problem. So if we're going to take a trillion dollars off the table and put it
into something, how about making education sustainable in STEM and making it so that those people can
get an education in that and incentivizing people to do that? What we've done instead is just gone,
oh, go ahead and study whatever useless crap you want. And we're just going to kind of bail you
you out later maybe. What about the incentives too? That's terrible. For the universities. I mean,
how is forgiving a trillion dollars in debt going to encourage universities to lower their tuition?
Exactly. Now all they're going is, man, we had free government money before, but now it's free
for us and we can sort of sell it as, hey, it's going to be free for you too, wink, wink,
nudge, nudge, so you might as well spend as much as possible. We might as well charge as much
as possible. And we can double our tuition. Oh, and by the way, Harvard, $52 billion endowment right now.
Yeah.
$52 billion.
Yeah.
But that's on paper, Mike.
That's just on paper.
Yeah.
As a Wall Streeter, I would say, paper, sounds good to me.
Sounds good to me.
That works.
We take paper around here.
Pass the paper.
What did you learn on Wall Street, if anything, that was as beneficial or more than those lessons learned scraping up the unmentionable, hardened fluids from the floor of dark in theaters?
It was really the power of relationships.
And I know that sounds corny.
but the truth is the partner that made the most money was never in the office because as it
turned out, he brought in all the business to the firm. And so he was more valuable outside the office
than inside the office. And that was the gig that I wanted. I was like, how do I, they call him rainmakers.
It was like, how do I bring in business? Because that just blew my mind. I was like, do you work from
home? He's like, well, sometimes. But really, it's like, he's playing what it was a squash,
jujitsu, golf. And I'm thinking, but where's the work taking place? And he's like, I don't worry about
billing 2,000 hours a year because if I bring in a client every quarter, I get a fraction of
that money. And I was like, this is like, he's like a salesman. And he's like, yeah, I'm kind of like a
salesman for the firm. And that just absolutely blew my mind because I'd go in there on Sunday to show
my office off to ladies I was dating and be like, yeah, I work in the skyscraper near World Trade
number two. And there'd be people in there at 10 p.m. on Sunday, 10 p.m. on Saturday. And I'm like,
oh, crap, what's he doing here? He's working. Dave wasn't even there on Tuesday at noon. Yeah.
He was never there.
When we tanked, when that firm tanked in 2008, I remember I had a job at Sirius XM doing my show on satellite radio.
I'd see him in the elevator and I go, oh, hey, you work.
He's like, yeah, I'm a partner of it.
It's called Sun and Shine as a different law firm.
And I thought, wow, you brought your book of business.
You ended up maybe possibly with a raise or at least an equal level kind of place at this other firm.
And all these guys that were there on Saturday night, trading time for money and bill and hours.
And that was their thing.
they retired early because they didn't have anything to fall back on.
And I thought, okay, relationships and connections and having people know like and more importantly
trust you to do the right thing and do a good job, your reputation was like, it's like
an insurance policy that you can't buy with any amount of money.
And that has lasted with me my whole life.
It's like integrity, again, doing the right thing when the-
When no one's looking.
I almost like when the lights are out.
That's a different podcast.
Also important.
It's very difficult to look when the lights.
lights are out. That's right. Unless you're in a dark in theater, scraping up fluids.
Stop it, stop it. Just stop. You got to get in between the cushions. That really stayed with
me forever. Not the fluids, the power of relationship. That really stayed with me forever. And
even now, somebody comes to me for help with something. I will introduce them to somebody that
can help them with that particular problem, give a little bit of my time, you know, and I know
people always have, they take issue with this. They're like, but I can't just help other people
all the time. I have to look out for myself.
And it's hard to kind of explain this to somebody who's young because I didn't get it at that point either.
You are looking out for yourself when you're building strong social capital.
You're investing in your network. You're investing in other people. You are looking out for
yourself. Because if you give help and aid and advice and consult without the expectation,
I should say the attachment to anything in return, it doesn't matter if 99 out of those hundred people
never help you with anything again. Because when you're really in it, the one person or
the 10 people that you, that come out of the woodwork, those could be life-changing opportunities.
Do you worry, you're in the advice business, you're coaching essentially, right? I mean,
that's your real gig, right? Sometimes. I give advice on Fridays, feedback Friday episodes.
Tuesday, Thursday, I'll do an interview with a brilliant personality such as yourself.
Too kind. And on Sundays, we do skeptical Sunday, which is where I say like, hey, bottled water,
what's the real deal with this? Or this kind of particular program, like we'd sort of debunk junk science,
or get into something like time shares
and it's like, look at how these work.
So you change people's minds?
Yes.
I'm assuming Shermer was a Sunday guest.
Those are kind of like scripted with a collaborator who does a lot of research.
Yeah.
was a regular guest where I read his book and then had him explain. Oh, God, what was it? What was it? This is a couple years ago now. I think it's why people believe weird. I think it's why people believe. That's the one. That's the one. I mentioned earlier patternicity and how he, that was like a Shermer thing, I believe.
So do you worry about not the.
you would give cookie cutter advice, but you have a big audience. Yeah. And what's really true and
really important for somebody to hear at any given moment might be really antithetical to somebody else
who's in the same room. It's true. So like advice is a, you know, it's quite specific. It is.
Very individualistic, but you're not podcasting to individuals. You're podcasting. That's true.
You're broadcasting. I look at my relationship with the listeners as in many ways as a lawyer would look at
a relationship to their clients. One, fiduciary.
duty to do the right thing. If you ask me, hey, do you use this product that you advertise? I have to
be able to say yes. So I unfortunately, for my bank account, turned down a lot of sponsors where I'm like,
this is hot garbage. I'm not going to endorse this. And I'm sure you're, we have, you've done the same thing.
Yep. So, and unfortunately, that costs a lot of money because, you know, there's a lot of stuff that's
willing to pay out the nose for some capsule that says they're going to regrow your hair. And I'm not
putting that in my body. So I won't endorse that.
Also, though, when somebody writes in and says, I think my sister is going to join this cult
or they're stuck in a multi-level marketing scam, I give that person direct, customized advice,
and we put it on the show, you'd be surprised. Maybe you wouldn't be, but I was surprised
at how many people have a roughly analogous situation in their lives. When you have an audience
of a certain size, there's a thousand people that have a sister who's joining a multi-level
marketing scam. And maybe that minutia are not quite the same in terms of the
circumstances, but the general advice that you give, even though it's very specific advice for that
person, applies in many ways to those same situations. And so I look at that as my relationship.
I know Mike is a big fan of the free market, and to honor that, here are some commercials.
We'll be right back. If you like this episode of the show, I invite you to do what other smart
and considerate listeners do, which is to take a moment and support the amazing sponsors who make
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of my conversation with Mike Rowe.
I wrote about it in
my book. But the business of
being conned, the whole made-off thing as a Wall Street guy.
Yeah.
That must have really chapped your ass.
And I've been in multi-level organizations.
I've made some money.
Multi-level marketing organizations?
I have.
Really?
Yeah.
I sold, there's a company called NSA, and it's not the national security agency.
It's the national safety associates.
And they make water purifiers.
And they make all different sizes.
These little thermosized things.
They make big ones for your house.
But I think they were out of Nashville, somewhere in the south.
And they, there's a huge organization and it's all built on a pyramid.
But I like the product.
There was a lot of chlorine in the water in Baltimore, you know, and you could really smell it.
You smell it.
It's like Michigan.
Yep.
Simple charcoal filter with a little silver stuff added to purify it and whatnot.
Anyway, it made my water taste good.
So I just, I got into the organization just to retail the product because the wholesale difference was significant.
Sure.
And I made money doing it.
And then some friends came in and they made some money.
but yeah, you peel back the layers
and there are a lot of people
who really are just moving
thousands of water purifiers
from one garage to another.
That's right.
And if you do the math on an MLM,
I've done a whole episode
about multi-level marketing.
Yeah.
If you do the math,
after like X number,
like a single digit number of layers,
you just run out of people on earth
that you can sell this thing to.
Quickly.
Very quickly.
The airplane game.
Yeah.
Yes.
Oh, the airplane game.
I've heard of this too.
Yeah.
And it's just you think,
who's doing this?
What kind of nonsense is this?
And they're praying on desperate people in many ways.
Well, in many cases, but not dumb people in a classic sense.
Greedy people, for sure, impatient people.
That's for sure.
For sure.
People who can tolerate huge levels of uncertainty.
Yeah.
For sure.
I will say one thing that really disillusioned me for the multi-level marketing thing.
There was the math, right?
The math didn't work.
What really caused me to investigate it, though, was when guys would write in and go,
hey, I love your show.
I run this company.
And I look at it and I go, oh, it's multi-level marketing.
it's not for me and they would go, all right, here's what we're going to do.
We're actually going to put you at the top of this thing.
Yeah, yeah.
And all these people are, and I go, but isn't the whole thing like you have to recruit?
And they're like, but you don't have to do that.
And I go, all right, but all the people that were at the top before, they had to do all that work, right?
And I'm just like above them because I have this large audience.
And they're like, exactly.
And I thought to myself, if you can just do it like that and it's totally unfair to those people,
that's not really honest in any way, shape, or form.
Oh, of course not.
I'm just getting paid for doing nothing and they're like, oh, but you're not doing nothing.
You're lending us your credibility.
And I was like, oh, that's really gross.
I definitely don't want to do that.
Yeah.
That's the problem.
Yeah, you said the quiet part out loud.
Yeah, you're going to use me to scam other people.
That's like the worst thing I could possibly do to my reputation, speaking of the power of relationships.
It's the worst thing you can do for your reputation.
Well, look, I mean, last thing I want to do is make unnecessary problems for us, Chuck.
Oh, geez.
Well, look, I make my living in advertising.
Oh, well, same here.
I mean, I sold out before I had anything to bargain with.
QVC was the ultimate.
I got my start in TV on a 24-hour commercial.
I understand the transactional reality of things.
And I personally find it adorable when actors will refuse to associate themselves with who was it?
I think it was Bill Peterson.
Who did what?
Great actor years ago.
And I made like NCIS or one of those shows.
he's in a shot and the Chevy pulls up.
Oh, right, right, right, right.
And the camera actually tilts down just a little bit to hit the logo on the grill.
And Bill was like, what the hell's going on here?
And they were like, well, it's just nothing, Bill.
Sorry.
He was, you know, Chevy's a sponsor.
And he's like, well, I'm not going to have anything to do with this.
And it was like, well, that's weird.
But, you know, the sponsors are paying the network and we're paying you.
And look, if that's too much, you know, I mean, we can, we'll do the shot again.
but he's like, no, I'm not going to be anywhere in this shot, if that truck's in the shot, right?
So integrity, right, but come on, man, you're in commercial television.
Right. I don't understand his argument.
Right, because the difference between commercial, being in commercial television, being in a commercial, is no different.
Sorry, it's not.
And so it's interesting where you make your stand.
Yeah.
And in podcast, Landia, I've struggled a little bit because it seems like the entire
ecosystem is fueled by a certain kind of call to action. Yeah, there's direct to consumer
marketing. In seconds, you'll hear an ad and I'm going to invite you to go somewhere and
there'll be a promo code like Mike. Now, I don't mind it because people need to know how they're
doing. But I'm curious for you, like, how did you navigate that world? And I know you only work
with sponsors that you use. Yes. Same here. But how do you find them? Do you approach them?
My network does all that.
Podcast one does all the sales.
I mean, brands also approach me and say, well, you do this.
And I would say it's 50-50.
I have a little nice little carve out where I can do direct deals with certain sponsors at a certain volume.
A lot of the ones that don't go through my network are also like, hey, if you do this, we'll pay you a commission on this.
And I'm not fully comfortable with that.
One, because you lose sales if they don't use the code Jordan or whatever.
But two, now they can't tell if I'm telling the truth about the thing because I have to sell the thing hard to get them to use it.
If you pay me a flat fee and somebody doesn't go and buy that level of insurance, okay, I mean, sorry that didn't work for you, but I got another sponsor in the pipeline.
Sure.
No skin off my nose.
But if I only get paid, if I tell you that this pill is going to do something to your nether regions.
Because it did it for mine.
Because it did it for mine, even though I didn't take it, but you're offering me a lot of money to say that I did.
I draw the line on things like that.
Good for you.
You got kidnapped a couple times.
I did.
Yeah.
That's always fun.
Yeah.
Third time's the charm.
It's been twice so far.
Knock, knock.
Chuck's hating that I'm opening this door this late in the show, but I'd be remiss if I didn't ask.
Did you learn anything from getting kidnapped other than it's probably not great?
Yeah.
Avoid it.
It's funny.
The first time, this is kind of right up your alley, I think.
The first time it was in Mexico and I was 20 years old, I got into a taxi that turned out to,
it was either a real taxi that was kidnapping me or a fake taxi that was kidnapping me.
Didn't really start that out at the end of the day.
But the only reason that I ended up not probably getting either taken to a bunch of bank ATMs to withdraw
money and or chopped up into little pieces in a basement in Mexico City was because there were no mobile
phones at this time.
This is the year 2000.
I mean, people had them, but I sure didn't.
I was 20 years old.
Cabby didn't have it.
So I didn't distract myself looking at social media.
I remember looking out the window and going, am I being kidnapped right now?
I can't open the door.
The guy won't stop the car.
I'm pretty sure I'm being kidnapped right now.
And my mind goes, well, this has never happened to you before.
Why would it be happening now?
Well, that's not really a good argument.
brain. And I thought, I should probably do something about this. Try to open the door. It doesn't
work. Convince the guy to stop. It doesn't work. If I'd had my phone with me, I would have gone,
I'm just going to look at Instagram for the next 20 minutes. And then when they stop, I'll figure it out
then because this is uncomfortable. And now, whenever I don't want to think about something because
it's uncomfortable or I don't want to do this sort of internal math or the soul searching or
whatever it is that is required, I find myself reaching for my phone or wanting to call someone
or checking my email and I go, oh, I'm doing that thing where I'm avoiding this uncomfortable
feeling because I have to make a real call here. That's my signal to leave my phone at home and
go for a walk and go, okay, I need to work this thing out in my brain. I need my brain to have no
choice but to do this. And you make some pretty difficult decisions doing that, whether it's
letting someone go or signing a big deal or having a third kid or whatever it is,
if you just distract yourself constantly,
which our brains love to do, right,
then we will never be able to make those decisions properly.
How'd you get out of the car?
What happened was, like I said, he wouldn't stop.
I couldn't open the door because he had trimmed the lock
so that when you locked it, it fell below the window and you can't get your fingers there.
I don't know if this car had a child lock or if he'd installed something
where just the handle was disconnected.
So when he finally stopped, and I knew we weren't where I was supposed to go, because I wanted to go to the center of Mexico City.
There's lights. There's a presidential palace and a statue. This was a neighborhood with center block houses with no roofs half the time.
So when he stopped, I said, don't get out of the car. And I was 20, and all I was doing was eating carne Asada and working out of the gym twice a day.
And this guy was probably 50-something, and all he was doing was sitting in his cab and eating food, junk food.
I slid over behind him, and I put my arm between him and the door, and he didn't notice that. I said, don't get out of the car, just drive somewhere else.
I knew this was the place where no one can hear you scream.
I'm like, nothing good happens here.
He's going to go out and get his friends or I'm going to get dragged out.
Then he made a fast one for the door because, again, he didn't know my arm was there.
And so I just leaned my chest up against the back of the seat and reached this arm around his nose with my forearm and this arm around his mouth with my forearm.
And I just squeezed as hard as I could.
And he eventually passed out.
And then-choked him out.
I choked him out through a car seat, which actually, I've tried to sort of reenact this with friends like,
hey, just for fun.
I'm never getting the car with you.
Chuck, can I get a ride back to a quick ride?
That's how this episode ends.
But then I still couldn't get out of the car.
So I have to figure out how to do that.
So I opened the door and I try to squeeze between these two seats, the passenger seat and
the driver's seat, and I have to push this guy out of the car.
And then I try to drive the car, but it's a stick shift.
And it was also an old car.
So not only is it a stick shift, which I wasn't used to at the time, but every old
car has a trick, right?
like, oh, you got to wiggle the clutch this way.
And if you do it up and down,
set a left and right, the thing won't ship.
And when you're vibrating with adrenaline dump
in a conflict situation.
And you're in Mexico City.
And you don't know where you're going anyways.
So I took the keys out of the car and just chucked him
so that when he wakes up in 30 seconds,
he can't just drive after me and run me over.
And I ran and ran and ran at least, I would say,
a mile before hitting a major-ish road,
where, of course, nobody's going to stop.
Because I'm this white dude.
was short hair in Mexico City, and at the time, I think I had like a blonde streak in my hair
because it was 1999 or 2000. That was cool. So, and I'm wearing like Banana Republic Chino.
Was it cool? Thanks, Chuck. Okay. Is that recording? Do we know? We'll find out later.
And I'm wearing like Banana Republic chinos and a blue button down shirt. And I'm sweating through this
thing because of anxiety and the fact that I just ran a mile. So people are driving by and they're like,
you can just almost hear him go, hell no, I'm not going to this guy. Not, not out here. And then
finally this guy stops and he's like, what are you doing? And I said, I got kidnapped by a taxi.
And I was like, I'll ride in the trunk. Just get me out of here. And he didn't want to.
And that's how you got kidnapped the second time. This is not your day, gringo.
This is not your lucky day. That's funny. Man, that's good. Chuck, you're on fire, man.
Oh, God, I wish this was recording. Yeah. If only we'd hit record on this podcast.
The guy didn't make me ride in the trunk.
I got in the car.
It turned out to be a doctor, and he's like, are you hurt?
And I said, no.
And I said, take me to the police because he's like, where do you want to go?
I was like, the police.
He was like, let me explain something.
You don't want to go there.
You just told me that you possibly killed a cab driver and you're foreign.
And this guy tried to kidnap you, but you're not totally sure.
And you don't know if he got up or if he's still laying where you put him.
I don't think you want to go to the cops and tell him that story.
Additionally, this is Mexico.
It's very possible that that guy either was a cop or.
or that the cops know about this
and that they're just gonna drive you back here,
your best case scenario is getting arrested
for whatever happened.
Your worst case scenario is,
so he goes, if I'm you,
just get out of here.
And I was like, all right,
so he drove me to a metro station.
I went back to where I was living,
packed all my stuff,
and I left.
Wow.
I've never been back to Mexico City.
This is 24 years hence.
Through the podcast
and doing the Jordan Harbinger show,
I've met like the DEA liaison to something.
And I'm like,
Can you check something for me?
Is my name showing up in any kind of databases of things?
So thankfully not, which hopefully means the guy just woke up and was like,
wow, that was the wrong guy to nab.
And that's the end of the story.
Wow.
You dodged a bullet, obviously.
Yeah, maybe literally, in fact, in this case.
So do you think of it often?
Does it inform conscious decisions today?
Well, I would say with the phone thing, the distracting myself from difficult decisions,
That's the sort of daily takeaway.
I would say when I get into an Uber, I'm not like, huh, does this dorm?
Can I tuck and roll if I need to?
Right.
Because we're in a different place.
The app knows where I am.
There's safety things.
And usually the lady driving, Consuela driving the Uber is not in a position to probably fight me off.
Yeah, it's just don't judge, man.
You never know.
So I don't live in fear because of that.
I don't think anybody should.
But I will tell you, when I, I've been to Mexico since after I've made sure I wasn't
going to end up getting arrested at the airport.
and I do use like a driver that I hire.
That's a person who is trusted by somebody else.
I don't just like jump in random cars like you do when you're 20 and hope that it's actually a taxi.
Yeah.
Back when you thought you were truly bulletproof and it'll never happen.
It'll just never happen to me.
That was one of those moments where I was like, oh, I'm not the main character in whatever
movie I think this is.
I could actually die.
Yeah.
I remember this very thought where I go, you know when you think you're going to rise to
the level of your expectations.
That's not really what's going to happen here.
You're going to fall to the level of your training or habit.
And if your habit is reaching for the phone and going, I'm probably not getting kidnapped,
that would be weird.
No, who gets kidnapped in a car?
That's what's really going to happen.
So I had that moment where I was like, no skydiving, probably should be really careful
about walking around dangerous areas at night.
I grew up in a sort of uncomfortable way, I think, that weekend.
Well, this is how we land the plane.
We end where we began with the incident that probably did more to inform your thoughts on uncertainty than anything else.
Because even in a foreign country, that patternicity that Shermer talks about, it's so rooted in us that even though we're surrounded by new things, it's still never going to happen to us.
That's right.
It's never going to happen.
And when it does, you're right.
You're not the star of the show.
well, or maybe you're not the hero.
It makes you think, huh, okay, so if that happened to me,
maybe I should not smoke things or eat bad things all the time or drink too much
because if that can happen to me, that means all these other negative outcomes
that weren't ever going to happen to me are on the table.
Every single thing is always on the table.
Yeah, you can be certain of that.
Listen, I feel terrible not asking you about your second kidnapping experience,
but when you come back on the show, what you're going to do.
Absolutely.
Can we pick up where we live?
I would love that.
We'll start there.
That's what we call a tease, my friends.
By the way, how many podcasts have you been a guest on at this point?
Oh, I should figure this out.
I actually have no idea.
It's got to be in the hundreds.
Obviously, this is the best one, but I don't know the number.
Be serious.
How are we doing?
Good.
I mean, my feeling is because, again, this is not the big rock in my world, but I'm
I still struggle with this.
Like, you've got such sides.
You've got sides on your podcast.
You've got a purpose.
And I think I kind of do, because I kind of try.
to have a conversation about work ethic and debt.
Yeah. I tried to slip that in there.
Yeah, I like that.
But fundamentally, it's either a conversation or it's an interview.
This is a conversation, which I appreciate.
I do conversational interviews, and I don't know, I haven't really gotten into the philosophy
of like, is this more of a conversation or more of an interview?
And people who write in have different opinions, right?
Sure.
Aside from that whole maybe not hitting the record thing, I think this went pretty well.
And the bowel movement you had.
I didn't want to be too specific, but you were going to have to break that thing up with a
So it's big boy in there right now. Taylor, when you get that, could you, there's a plunger and just, we got a harbinger in aisle two.
Look at the size of that, a harbinger.
I would, this episode sponsored by, I probably shouldn't say what we're going to have for lunch.
Fiber.
It's Chipotle, folks.
It was Chipotle.
It's a short-term rental.
I would say, you're, you're.
side hustle is my main stable of income, so that must be nice for you. I'm still waiting for my TV
show on Discovery. You know what? I mean, anybody can get one. That's what I, that's what I'm,
that's what it looks like on the outside. When I'm telling you, it ain't that hard. It ain't that hard.
Hey, you were terrific. Thank you for coming by. Thanks for having me. I really appreciate it.
Really good fun. Chuck, we're going to have to let you go. Oh, I. Thank you. Not this week,
maybe next week, folks. Tune in and see what happens. See you by.
You're about to hear a preview trailer of our interview with Mike Rowe,
host of Discovery's Dirty Jobs and Returning the Favor on why the advice Follow Your Passion is complete BS.
Follow Your Passion as a bromide is precisely what 98% of the people do who audition for American Idol.
And they're lined up.
Thousands of people who have been told, if you believe something deeply enough,
and if you want something bad enough, and if you truly embrace,
the essence of persistence, and your passion, if you let your passion lead you, stick with it.
Well, following your passion is terrific advice if the passion is taking you to a place where opportunity and your own set of skills will be able to coexist.
Passion is something that all of the dirty jobbers that I met possessed in spades.
They just weren't doing anything that looked aspirational.
So it was confusing.
So if a guy in a plaid shirt, sipping a cappuccino, that doesn't make sense.
Well, guess what?
Neither does a septic tank cleaner worth a million dollars.
That guy had a million dollar business?
I actually counted them up once.
I could be wrong by a couple, but I put over 40 people that we featured on dirty jobs as multimillionaires.
Passion isn't the enemy.
It's just not the thing you want pulling the train.
But look, I don't say, don't follow your passion.
I say, never follow your passion, but always bring it with you.
For more with Mike Roe, including a behind the scenes look at some of his shows,
and why we shouldn't view a blue-collar career pursuit as a cautionary tale,
check out episode 264 right here on the Jordan Harbinger Show.
Once again, thanks to Mike for having this conversation and my friend Chuck over there,
his producer.
You guys are awesome, and thank you for letting me post this on my own feed.
I know I really appreciate that.
I love this conversation.
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