The Jordan Harbinger Show - 1255: Abbie Maroño | Mastering Persuasion with Social Engineering

Episode Date: December 11, 2025

The same tactics that con artists use to manipulate you can be used to build trust. Dr. Abbie Maroño explains the psychology of ethical social engineering. Full show notes and resources can be found here: jordanharbinger.com/1255What We Discuss with Dr. Abbie Maroño:Manipulation vs. Influence: It's all about intention. The same psychological tactics can be used for good or evil. The difference? Manipulation disregards harm to others and exploits fear, while influence builds mutual benefit and makes people want to collaborate with you. Con artists use manipulation because it's faster — but ethical influence wins every time over the long term.Scammers weaponize your emotions to bypass critical thinking. When emotions are activated, your prefrontal cortex — the brain's logic center — gets overridden. That's why con artists use artificial urgency ("only 24 hours left!") and exclusivity ("just for you"). They only need to appear trustworthy, not actually be it, because you'll act before you can verify.Shame is the silent weapon that keeps victims quiet. The reason so many scam victims never report what happened isn't denial, it's embarrassment. Shame becomes its own prison, preventing people from seeking help or warning others. This silence protects predators and perpetuates cycles of exploitation.Short-term thinking is the con artist's best friend. Manipulators prey on our psychological bias toward immediate rewards. Getting $100 now feels more valuable than $150 later — even when it isn't. This "survival mode" mentality keeps people chasing quick wins rather than building something sustainable.To protect yourself, remember that other people's emotions usually have nothing to do with you. When someone pushes your buttons or creates pressure, pause and recognize it for what it is: a tactic, not a personal attack. Shelving your emotional reaction keeps your critical thinking intact — and that's your best defense against manipulation and your greatest asset in any negotiation.And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: Function Health: $100 credit: functionhealth.com/jordan, code JORDAN100LinkedIn: Post your job for free: linkedin.com/jordanProgressive Insurance: Free online quote: progressive.comLand Rover Defender: landroverusa.comHomes.com: Find your home: homes.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger show, we decode the stories, secrets, and skills of the world's most fascinating people and turn their wisdom into practical advice that you can use to impact your own life and those around you. Our mission is to help you become a better informed, more critical thinker through long-form conversations with a variety of amazing folks, from spies to CEOs, athletes, authors, thinkers, and performers, even the occasional Fortune 500 CEO, rocket scientist, music mogul or tech luminary. And if you're new to the show, or you want to tell your friends about the show. I suggest our episode starter packs.

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or search for us in your Spotify app to get started. Today's guest trained the freaking United States Secret Service, which, by the way, I did not realize we're out there catching pedophiles in addition to protecting presidents. So when Dr. Abby Maronio talks about influence, persuasion, and social engineering, let's just say she's not pulling stuff from the weird fringes of TED Talks

or some pickup artist forum. I'm excited for this one because influence and social engineering are a couple of my favorite topics, not the creepy pretend to be from IT and steal passwords kind of thing, but we're talking about pro social engineering, white hat stuff. Getting what you want because people want to collaborate with you. Big difference. Influence versus manipulation. white hat versus black hat, it's the difference between building trust and conning someone

into shutting off their ability to think critically. We're going to talk about the psychological levers that con men pull, why shame is such a powerful manipulation tool, how people shut down your critical thinking, how criminals weaponize your brain's reward system. And then we'll flip the script to how the good guys can use the same psychology for positive influence, creating comfort, building tribes, appealing to somebody's identity, speak in their language, mimicry, self-disclosure, shelving emotional reactions, and yes, how to find out where your girlfriend wants to eat. Here we go with Dr. Abby Maronio. I heard you trained the Secret Service. That sounds pretty interesting. Can you talk about that a little? I'm wondering what they

take from your methods. I've trained 29 federal agencies. I didn't even know there were 29 federal. Well, I guess it makes sense. Neither did I. But like law enforcement agencies, right? So. Yes, Secret Service, Homeland, FBI, NSA, the Fulchabang. Then 26 others. That nobody's heard of it. I don't even know what the others are. I just know that they were all there. Yeah, that's crazy. I'm trying to think I'll just have chat GBT spit out a list, but it's going to be like Forest Service or something like that.

Yeah, and they're all for investigative interviewing because it was the interagency polygraph event that I did recently. I see. So CIA was there, but I don't think I'm allowed to publicly say CIA, even though everybody knows CIA, it's just one of those like pretend. It was like the guy who's there and they're like, what do you do, which agency? And he's like, I sell farm equipment. And you're like, okay, you're the CIA guy.

Yeah. And everybody knows which ones they are because they're the only ones that don't work with everybody else. And they're like, oh, I'm just an agent. You're like, yeah, who's been here for 20 years but hasn't met any of you before at anything else. You ever go to DefCon? So for people who don't know, it's like a hacker conference. And there's like the spot the Fed, which is where people try and spot who's working for a federal agency. And it's never that hard because everyone has like pink hair in like an LED eyebrow piercing or tongue piercing.

that like Bluetooth connects to some device they made that they're wearing. Yeah. And then there's a guy who's like, I'm wearing Banana Republic today. And you're just like, that's the Fed. Even the corporate guys are like at least wearing like a Metallica t-shirt and, you know, Crocs. And the feds are like the only guys dressed like they could, I don't know, get through airport security without extra scrutiny.

Yeah. So what were you training the federal agencies to do? So I trained them in the upper hand about a year and a half ago before my book was published, I did a conference and for the first time I released that I had created this framework for influence and persuasion. And it was a framework that I had spent about seven years developing because I'd started it when I'd started my PhD kind of putting the ideas together and then through my PhD and through being a professor and then coming here, I'd kind of ironed out all of the principles. And it was the first time I was ready to say, okay, I've actually got this

framework, so the book wasn't even released. And there was an agent at the conference. So he went back to the Secret Service. And I had already worked with them before. I had trained ICAC, which is the internet crimes against children. I trained them in non-verbal behavior before. So when they found out that I had created this framework, the Secret Service reached out to me and invited me to come and train it. Cool. So after I trained the Secret Service event, they provided me with an award. for outstanding contribution to their forensic services. And then I was invited to keynote the interagency polygraph event, which was 29 federal agencies, including FBI, Secret Service, Homeland Security,

and all of the rest. Yes, all of the rest, which we don't have time to get into here. Yeah, exactly, exactly. The Forestry Service, never forget. Yes, the hush, hush. I'm excited today because we get to talk influence in social engineering, which is a couple of my favorite topics. I used to be the co-host of the social engineering podcast with Chris Hadnaggy, who I know you work with.

Interesting. But that was a million years ago. And I don't think they even do that anymore. I could be wrong. They might. We do. We now have a few different series. One of the series is The Doctor is in where I just talk psychology.

Nice. Yeah. It was a fun show, but I think it needed somebody to take the reins and get us off the small talk, which lasted for a long time. So our mutual friend Chris Hadnagie is like a brilliant social engineer. and not the guy you want deciding the direction of your podcast, but that's one of his few flaws. So we can say that on the air. But yeah, he's a brilliant, brilliant writer, social engineer, and a funny dude.

His most redeeming quality, in my opinion, is he's hilarious and we'll keep you in stitches. When we train, we have very different approaches. I am more formal in my training. The way that I speak is more formal. And he is not formal. No, he is not formal. No, he's not formal. No.

And we've done a couple of courses together, and it's really interesting seeing the dynamic. And people seem to like it because they get the science from me. And then they get a bit of the break from the science and get the... Dad jokes? Yes. Yeah, from him? Yes. Exactly.

The dad jokes. And I was giving a keynote once, and he was like, hey, drink this. And he handed me like a vodka can. And I was like, okay, it's 9 o'clock in the morning, I think. maybe almost. Yeah. I was like, drink this,

eat this, without telling you what it is. I'm familiar. Exactly. Yeah, it's one of those. Let me pour the shot

down your throat. It's 7.30 in the morning before your talk. Yes. So let's define social engineering first because I think a lot of people are like, oh yeah, this is what those people do

when they ask you to send them crypto into Indonesia or whatever. Yeah, so social engineering has a really negative connotation. People think that it is just scamming and trying to get passwords and social security numbers and things like that and that is absolutely a part of social

engineering but that is the malpractice of it that is the manipulative side of it where you have actual bad actors social engineering in general really is just getting information from someone or influencing someone to make a decision that's really all it is kids use social engineering tell me how if i ask mom hey mom please can i have a cookie and mom says no I'm going to go to dad and pretend I haven't spoken to mom and asked dad for cookie, as if mom hasn't just said no. My three-year-old already does this. Yes. And I'm like, did mommy say it was okay?

And she's like, um, yes. And I'm like, did you ask mom? Yes. And I'm like, okay, so that part's true. But the previous part was not true. And then I'm like, why don't you go ask mommy now? And she'll come back and say, mommy. And then she'll just tell me a story about something random to try to distract me.

And I'm like, this is pretty good for a three-year-old, but I'm not buying it. Yeah, and they'll look, you know, really sad before they make a request. They might cry a little or they give you the baby. I really want it. Oh, okay. And that emotion isn't there. It's a false emotion because they want to get what they want. And they don't think in their head I'm going to use social engineering.

It's just something we naturally do. But the art of social engineering is understanding really how people respond to emotions, how to influence decisions, how people think, and then utilizing that for your best interest. So maybe we separate influence from manipulation then. Can you do that? Yes. So yes and no, I like to separate them with intention

because they are one and the same thing. The same tactics you use to influence, like if I'm selling a car, I can use those same tactics to do it for my best interest or because I think this car will actually really benefit these people. The difference between manipulations, and influence is really intention. So if your intention is to get someone to do something,

regardless of the consequences to them, so it may cause psychological harm. And, okay, fine, I don't care. That's manipulation. Influence is that lack of psychological harm. It's either in your best interest or I influence you to build trust, so we build a good relationship, so you work with me. That's influence.

If you have intention to cause psychological damage or any harm, then that is classed as manipulation. Right, yeah, that makes sense. I always wonder, do you ever look at those scams, like the scams where people send money to an Indian scammer using, or Pakistan, whatever, using like Apple gift cards? I always wonder what the people on the other end of the phone are like. You kind of have to be a really evil son of a bitch

to rob an 80-year-old of their life savings. You really do. Yeah, and the way that they do it is dehumanizing the person on the other end. So if you just see them as a target and you just see a goal and you don't humanize that person, it makes it really easy to get what you want. And it's a tactic that I found that terrorists use in radicalization. They dehumanize the other side. So it makes it very easy to now move forward with the mission because we're not going against people.

We're going against a problem. And scammers really do that same thing. They dehumanize the target just to get what they want. And there are some really awful cases. I've seen videos where people have recorded phone calls where, you know, they've pretended that they've been in a car crash. And they're on the phone to a scammer. The scammers is asking for, could you please provide your card number so we can continue with this transaction. And they're like, I've just been in a car accident.

And the scammers on the phone like, oh, I'm so sorry to hear that. Can you access your card, though? And, you know, that level of just complete lack of empathy or care is hard to consider. But also the fact that it's over a device, which is often how social engineering occurs online or over the phone, there's a buffer. So it's not like when you're face to face with a human, it becomes harder to try and engage in manipulation because you can physically see that person. So it's harder to dehumanize them. Over the phone, there is that buffer. So it's really easy to be like, oh, I don't know anything about them.

They're just a target. I mean, we've all seen this in action, right? Where I was reading something the other day about this terrorist attack several decades ago, but they shot an old Jewish man in a wheelchair and then dumped his body overboard. This is the PLO. And I was just thinking, like, man, you got to get to a crazy dark place in your head and probably already be a sociopathic, malfunctioning human being, because this is way deeper of a cut than I thought I would get here early in the show.

But do you think anyone can get to that level of dehumanizing somebody? or is this like the combination of already a sociopath and radicalized and trained to dehumanize the other side? That is a really great question and one that the answer is not particularly comforting because the percentage of people who are actually psychopaths is very low. Just like the percentage of people that are genuinely a classified narcissist, my clinical definition, is very low. So to get to that point, you would think, oh, they have to have these psychosophobic. psychopathic tendencies or be a psychopath because we function via empathy. There are a lot of things that decrease empathy. It's been shown in the research that as we obtain more power, naturally, it can subdue empathy processes in the brain. So as you become more powerful, that drive to get

more power, more power, more power reduces empathy processing. And which is why it's important for us to remind ourselves that we need these things. That's why it's really important to work on self-development. So there are natural things or there are processes that naturally decrease empathy. But when it comes to these scammers, especially these big ones we see a lot of them are based in, say, India, often they're a whole organization. And it does work in a similar way to radicalization and actually very similar to how the psychological process works of abuse victims. You take an individual and you start to chip away at their sense of self. Maybe you find someone who has gone through trauma, someone who is not very regulated with their emotion, someone who is

struggling, someone who's a little lost, you chip, chip, chip, chip, chip, chip, chip, chip away at the sense of self. And now you feed in a new identity. They feel a little lost. Now you make the other person the enemy. Now you make the goal to get that thing and these other people are stopping you. And with radicalization, it can be that they have a huge amount of empathy for their side, but you've now made their whole identity about protecting this side and the other side is the enemy. And you do see these people that have become scammers by they have been recruited. Often they're very, very lost individuals, people who have gone through quite a lot. So they're the perfect people to now turn into soldiers for your mission.

And it's that case of you see young kids, usually the bully was the bullied. they've suffered and now they want to get their own back. They're very mad at the world and that anger at the world and that self-righteousness of, why have I suffered? It's now my time to win and everybody else is time to lose. It's a very fine line for someone who is suffering to walk that. Yeah, it's interesting. This is just top of mind because of that $15 billion crypto seizure that the Department of Justice had the other day from a scam site in, I think, Cambodia.

and then they sanction Prince Group, which is the Chinese group behind this big, big, big, scam. I think it's the largest seizure in history by 30x or 50x or something like that. It's just a crazy amount. And that's like thousands of people's life savings in cryptocurrency that got seized, which is incredible. And unfortunately, it's whackamol. There's a ton more of these because they're so profitable.

In Cambodia's GDP is 50% made up of these scam sites, I think. And I don't think I'm exaggerating. I think it's literally like doubled from the illicit trade. So back to influence. So it sounds like what you're saying is it's essentially getting what you want because people want to collaborate with you instead of manipulation where they're giving you what you want because you've tricked them into doing it essentially. Yeah, with manipulation, it's really people do as you ask because they fear the consequences of not doing it. When it comes to the principles that I teach, because you can have influence. that are still getting what you want,

but at the expense of the other person, it may not cause harm. It's just not in their best interest. The way that I like to think about influence, like I wrote in the upper hand, is about it being mutually beneficial. And it's not about how do I get what I want, it's how do I make you want to give it to me?

Yeah. And when you think about it like this, instead of just short-term tactics, they're long-term tactics, because it's very easy to use things like fear, Now, if you don't do this, there's going to be a quick consequence. You might make a sale, right? But that person isn't going to go home to their friend and talk about how great that sale was.

And then their friend's going to come back. So you may get that win, but you just get that win. When it comes to these long-term tactics, you might not get that win straight away. But maybe they go home, they think about it. They come back to talk again. And maybe you get the win later. maybe it's three conversations down the line, but you're building a relationship. And then they tell their friend about the experience they had.

You've built up trust. You've built up rapport. So it's about the long-term influence rather than just how do I get what I want quickly. It's about how do I actually make this something that is lasting and built on connection and cooperation. So pro-social engineering, or just what used to be regular social engineering, pro-social engineering using it for good. And it's great because, again, social engineering does have that bad rap is something that only con men use. An example of using it for good, and I'm sure there'll be multiple, but one that I'm particularly personally proud of.

I used my girlfriend, like many girlfriends, I would say, where do you want to eat? And she would say, I don't care. And I would be like, ugh. And so I finally decided to say, guess where I'm taking you tonight to eat? And she would go, oh, God, I don't know. And yes, you do, you know. And she'll go, is it the noodle plate? place on State Street and I would go, oh, God, you're so good at this. Yeah, of course. Yes,

I told you you knew. And then after like a few weeks of this, she's like, how do I get it right every, wait a minute. So, but so that's social engineering for good, I feel like. And by the way, feel free to steal that it works at least five times in a row. I absolutely will. And the thing with social engineering is it can be really hard to use it for good because we're emotional beings. So if you have someone who is not being super cooperative, you might think in your head, I'll just use the negative approach. I'll just try and use an ultimatum,

but ultimatums are just threats disguised as choices. Or you try and use more of a pushy tactic. But one thing I always teach people is you have to remember that other people's emotions generally have nothing to do with you and always assume positive intent with other people. And that's really helpful when it comes to influence. because someone might be a little aggressive or someone might be in a bad mood, but it's likely nothing to do with you.

We often just get the brunt of other people's emotions. For example, I created an elicitation course. It was an online elicitation course. And our courses are very expensive, but I wanted to create something that was accessible to the everyday person. And our courses just aren't because they're thousands of dollars. So I wanted to make something that was just a couple of hundred dollars, but because of the price, we couldn't have it interactive. Yeah, you can't have a coaching element. It's not scalable. Yep, we just couldn't. So we put the course out and I was really excited because, again, I was a professor.

So it felt like I got to kind of reach students, again, rather than just being in the corporate world. And we were getting a lot of really good responses, but then we got an email from a student. And they'd sent a couple of emails asking questions, and they'd reached out via my personal website asking a question. And we had to email back and say, actually, this isn't an interactive course. We just can't have it interactive because of the fees. And they sent back a pretty aggressive email and said that, you know, for this price, they would expect some kind of interaction and chat GBT could write something like this and they want their money back. So my team had responded and said, well, the reason that, you know, we have our courses is we don't use AI for anything that we do.

Dr. Abbey created this course. everything is based on their expertise. And we were pretty upset. And that was something that really got to me too because science is so core to who I am. And I put a lot of love into that course. So I took it personally as a, well, I first did of, okay, well, that is offensive to me. And then I sat back and I'm okay, their emotions have nothing to do with me. Yeah, yeah, yeah.

So I reached out to him by email. And instead of reflecting back his emotions, I realized the best way to influence someone and to create that positive relationship is not to take those emotions personally. So I reached out and one of my principles in my book is about self-identity, that it feels really good. We have this image of how we are and it feels really good when people confirm our image of ourselves. So I thought about his email and he's clearly someone that is seeking knowledge

because he listened to our course and he was annoyed that he wasn't getting more. more answers to his questions. So I reached out and I said, thank you for emailing. It is really impressive to see that you're so passionate about what you do. And, you know, I was a professor and seeing curiosity and my students was something that I love to see. And that's a really great trait that's going to get you far. So don't ever lose that. I'm sorry this course didn't mean your expectations. You know, we'll give you a full refund, but I'm really impressed with your curiosity. And it took him a couple days and he emailed back and thank you. me for my email and said that not many organizations would give a refund. So thank you so much. And he's

going to use that money and put it into my book. And he then... You got 40 copies of your book. Yeah. Where he then read my book. And it's about influence and cooperation and focusing on using those positive tactics and building connection. And he emailed back a little while later and said that He finished the book and he's actually reflecting on his own management and interviewing style. And he's going to step away and stop reading what he has been reading and focus on cooperation building. And now him and I have a great mentor, mentally relationship. He emails me with some questions sometimes. I give him book recommendations.

And he wrote a wonderful review. And he bought my book, a wonderful review on Amazon, five star. And that relationship could have been a very negative one. But again, just stepping back and thinking about the long-term influence of people's emotions don't always have anything to do with you. I would say most of the time I get into any sort of conflict or tussle with anybody online, I'm hungry or I'm tired or I write back with, you know, somebody sends me a crazy nasty email and I'm like, are you okay? And they'll write back three weeks later. Wow, you know what? I was not okay, man.

Here's what was going on if you really want to know. And I'm like, I'm really sorry to hear that. That sounds terrible. I'm really sorry about your dog or whatever. And then they're like, I feel so bad. I'm like, don't feel bad. I was a faceless nobody email address. Forget about it.

And then five years later, those people are still listening to the show or they buy your stuff and they gift it to their whole family. It's better than being like, oh, you're mad at me. I'm going to make you feel even worse about that because my ego is wrapped up in you being offended. Now I'm offended that you are offended. I don't even know what that whole thing is about. I remember I learned this lesson a long time ago because somebody sent me

something nasty and I sent something nasty back. I was probably in college or law school. And I remember this girl that I was friends with goes, hey, guys, why don't you just put them on the table and measure them? And I was like, that is pretty close to what we're doing right now. You're not wrong. And we both kind of laughed about it. We were like, well, we got our number, I think, on that one. Yep. And that is why actually, when it comes to influence putting your ego to the side is one of the best tactics because it gets in the way because if someone is getting something you want or building that relationship comes at the expense of your ego. Well, no, no, no, I need to act this way. I need to pretend. Need to be right. Exactly. And this is one thing. We love to be right. We love to be right.

As human beings correcting someone feels so good. You know, someone uses the wrong there. Yeah. Oh, doesn't it just feel so good to be like, that's the wrong there. You put the star and you write the right one and they're like, God, son of a bitch. It feels so good. Because you're like, look how smart I am. Your whole point that you made that was totally valid, ignoring it. Just going to correct your grammar.

Yep. Or when someone has made a great point, but they made a spelling mistake, it's like, oh, man. Oh, I can't wait to respond and ignore everything you said but which are spelling. That's right. And that's an ego thing because it places us at this kind of above them in the superiority of I'm right, you're wrong. But what happens when we have been. corrected is it creates embarrassment and it creates often shame. I mean, that's why I'm doing it to you

in the first place on the internet. And it feels good the one doing it. That's right. But the one receiving it doesn't feel good. So do I now want to build a relationship with you? Not really. That's why if you want to influence someone long term, trying to suppress that ego and when you really want to correct, I use a technique called pants yourself. And pants yourself means show your vulnerability. Instead of when someone says something wrong and you really want to correct them or maybe someone's being a little bit more aggressive, then you want to point something out, actually pantsing yourself and say, why don't we take a break here? Because I'm struggling to provide you the services that you need or to communicate in the way that I think will be effective. To let me take a step back. And that's instead of saying,

you're wrong, I'm right, or you're being too aggressive or you're the problem here, saying, actually, I might be the problem here. I'm not able to completely engage the way you need. One phrase I love is, it appears I'm not able to provide you the support or the service that you need right now. I'd like to be able to support you better. So let's take a five-minute breather

so I can step back and have a think about how I can support you better instead of you are being rude. And I want to leave this interaction because that's what we're thinking. And when you do that, It makes it really difficult for them to now come back with aggression when you have pantsed yourself like that. And when you, instead of letting that ego go, you're wrong. It's the wrong there kind of attitude. Taking that step back to breathe, pantsing yourself. When they come back, usually they step

down a little bit and it makes it much easier to build that relationship. And now if you're in a negotiation or you're in a meeting, it makes it much easier to meet back on common ground because you haven't created those negative emotions in that person. If someone has created embarrassment, we don't want to collaborate with them because now we feel that our ego has been attacked. And that is one thing. If someone attacks our ego, we just want to keep attacking theirs. We do not want to build that relationship. So it is a hard thing to do when that ego is saying, or just correct them or just reflect it back just to breathe and pants ourselves instead. But it is very effective for long-term influence.

We're talking about the difference between influence and manipulation. And trust me, you've dated both while you reevaluate your life choices. Here's a word from our sponsors. We'll be right back. Have you ever had a moment where you think, man, someone should really do something about this? Then you realize maybe that someone is you. Well, with the help of GoFundMe, you can change someone's life. You could start a GoFund Me to help a friend pay for school, fund that new community space,

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If you're wondering how I managed to book all these great authors, thinkers, creators every single week, it is because of my network. The social engineering stuff really piggybacks very, very well on our six-minute networking course, free. It's a relationship building course. It's very non-cringe, down-to-earth, very practical, stuff that'll make you a better connector, colleague, friend, and peer. Again, it jibes very well with the stuff you're hearing in today's episode. Six minutes a day is really all it takes.

It's a systemized course. You can binge it and practice it right away. And many of the guests on the show, subscribe and contribute to the course. So come on and join us. It'll be in smart company where you belong. You can find the course free of charge and free of any shenanigans at six-minute networking.com. Now, Dr. Abby Marronio. I find myself doing that a lot because I'm good at arguing, right? So I'll be like really into it. And I'm like, I'm winning this. And then I'm like, wait, I'm winning the battle and losing the war, right?

And so I'll have to back up and go, I'll maybe make a point and then go, you know what, all that aside, though, I think it's admirable that you care so much about this. And like, I got to admit that I got wrapped up and being right about this. And none of what I said matters. And I remember, this is recent. This guy wrote back, wow, this took a wholesome turn. And I was like, yeah. Yeah. Yeah, because otherwise, what am I doing? I'm arguing with somebody who I'm trying to get something from on Reddit. I mean, none of it makes any sense. And it's just like, okay, you basically have to get sight of your goal once again, which is like, yes, this person's business policy is stupid. And yes, I can be like, I'm going to tell my podcast audience not to buy from you. Or I can be like, I'm actually trying to help you. Here's how I'm doing it. I'm just doing it the wrong way. I went about it the wrong way. What do you think is the best way to do this? And they're like, oh, you just wanted me to help you with this thing that you bought? God, I didn't even understand that. Sure.

Here's my whole like PDF on how this works. And it was just like, why the hell were we arguing about the finer points of this other thing that had nothing to do with either of our goal? Because we were two dudes that needed to just put them on the table and get them measured and then go on with our lives. So you pants yourself. Yeah. Unfortunately, that works exactly with the other analogy. You should add that to your next edition of the book. Yeah, you just throw that in there.

I would possibly think about it. Possibly think about it. Yes, you should possibly think about that. Depends what your publisher. Run it by the editor. See what they think. Yes. Yeah, yeah. I'm not sure Matt Holt would love it, but you know, you never know.

Exactly. Penguin Random House doesn't love dick metaphors in the books, but... No, and they are my distributor, so... I mean, it's, look, they did publish the subtle art of not giving a fuck by my friend Mark Manson, and that was on the cover. Yes. I'm just saying. Yeah, so... Maybe one dick metaphor. Well, just one.

Maybe. One dick metaphor per book. So I'd love to talk about the way that dark hat con men use things like selectivity and exclusiveness to gain trust and then give a white hat example of that because in the book you give Bernie Madoff as a good example of selectivity and exclusiveness and we can use things like this without robbing people of their life savings and investments. Yep. So often when we say you have access to this, but not everybody else, only you. And for this really specific reason, you have access, it makes it feel scarce. And we know from Chaldean,

and years and years and years of research that as soon as something is scarce and not everybody has access to it, we want it so much more because it's, if we have it, that makes us have some kind of advantage of other people. And this is also why sales work so well. This sale is only on for 24 hours. If I don't do it now, I won't get it. So it becomes a scarce resource. When you are trying to build a relationship with someone or say I'm offering access to this investment. If I say, look, I don't really give this opportunity to many people, but because you and I have a mutual friend, I'll give this opportunity to you. And what this does is we often trust via our network. So when we trust someone and that someone else trust another person, we can kind of

utilize the trust for our friend to ourselves. You don't know me, but because this other person has vouched for me, now you feel this sense of familiarity, you feel a sense of trust. So now when I say, look, because of our mutual friend, I'm going to give you access to this really exclusive thing, it now feels like, okay, well, this is a really trustworthy thing. For those two reasons. One, I really want it because it's scarce and because I trust this person, therefore I trust you. And actually, I saw a friend of mine do this on Instagram this morning. They posted on their private story, this big investment opportunity that they have. And they posted a second private story, so it's friends only, and saying, I am opening up three slots to this investment, but only to my close friends because it's such a good deal.

I can't open this to everybody else. So now it's exclusive. I know how it's on the private friends list. Sure. So people use that. And then often their intention is extremely negative. this is a play on trustworthiness, right? Because the main factor for why we do something is because we trust it. If I'm going to invest in something and I'm going to invest a lot of money, the main factor is trust.

I need to trust either the person or I need to trust the credibility of the thing. What social engineers are really, really good at is the perception of trust. And this is why scarcity and time restrictions are so effective because when we're emotional, our emotional centers override our prefrontal cortex. And prefrontal cortex where critical thinking happens, that's where I go, oh, is this a good idea? Oh, is everything really correct? And that's where we notice, oh, that doesn't seem quite right.

When we're emotional, those processes often get overridden. That's why when we're in our emotions, we write that angry email without thinking about the consequences. So when our emotions are engaged, we're more like, to act impulsively. Now, that is really quick. So trust has two sides, just like two sides of a coin. We have the perception of being trustworthy, which is the non-verbals, how do I appear, that really quick, do they look like they're trustworthy? Now, that's the perception, that's the first side. We forget that trust has two sides. We have perception, which is opening the door,

and then we have being trustworthy, which is staying in the room. Social engineers know that if they can get you to act quickly, they just need to appear trustworthy. They don't need to be it. Because if it's a long-term deal, if it's something that goes over time, it's very difficult for them to stay in that room because there are often cues that this is false,

that they're not really trustworthy. So they use tactics to get you to act very quickly they're very composed, they use the right kind of language, they use great non-verbals to build connection. They have that whole image of this is legitimate. So you act really quickly and it's 12 hours and then it's gone. Okay, I haven't had time to actually confirm this is a trustworthy person, but I'm going to do it because it looks like it. So that's what social engineers are so good at, which is why when it comes to protecting yourself,

Obviously, long-cons are very, very difficult to test, but often these tactics of when someone asks you to do something very quickly, you have to remind yourself, trust has two sides. But we often feel like this person's trustworthy, but we have to remind ourselves, I couldn't possibly know that because I haven't had enough time with them to actually confirm if they are trustworthy because the only factor that confirms that is consistency. see of behavior over time. And if you act quickly, you couldn't possibly have confirmed that. That's right. So when I used to sell training in my old company, I had this show or a version of this show. And so when people would call in, they would be like, oh, I feel like I'd known you for years because I've listened to 1,000 hours of your voice or whatever, 700 hours. And that was really helpful. And then also, it was a really expensive program. I think, you know, our cheapest was like $6,000 or most expensive was like $9,000. They usually didn't buy on the first phone call. Some people did.

but instead of act now, I'll give you $500 off. I was like, when they would be like, hey, I need some time to think about it. I would say something like, oh, yeah, no, I don't expect you to buy on this phone call, man. Take all the time you need. I would call other companies that offer something similar. Here's what I would ask them. And sometimes I go, no, if I buy this, I'm only buying it from you because I really, I like what you put out, well, all the free stuff on the podcast.

Or they would say, oh, yeah, I was going to call a competitor. Actually, what were those questions? And I'm like, here, I'll send you a PDF of what you should ask them. And of course, those competitors, they were terrible at this. They'd call the competitor and they'd go, hey, I was calling Jordan Harbinger. And they go, oh, that guy, that guy's such a loser. Right? And then they'd be like, okay, well, I really like him.

But anyway, I was wondering, do you provide accommodation if I do your program? Uh, no, you just need to get a hotel in the city. Okay, do you cover that? No. Anyway, do you want to buy now? If you do, I'll give you $500 off. And they're like, no. And they're like, look, man, last chance.

Tomorrow the price goes up. And they're like, uh, okay, bye. And then they would call me back. couple weeks later and be like, yeah, I did call those guys. Oh, how did it go? Yeah, not buying from them. Or they would tell me specifically that, because that's how I got that exact example. And I was like, wow, these guys don't know what they're doing. What's funny is they're trying to use scarcity on somebody when really they have the scarcity mindset themselves, right? Like if this lead gets off the phone, they're never going to convert. So I've got to do whatever I can, bull crap, like fake time

constraint, discounting, hey, if you go with them, that guy's a loser, like trying to just shame or whatever the person. And I'm like, if you had the mindset that you're the only, you're the best option and that these people are smart enough to figure that out and just need a little nudge, you would be making millions of dollars a year. But instead, you view people as like dumb drones who as soon as they hung up the phone are going to get distracted and call somebody else or do something else. It's a really common mistake I see that instead, of focusing on it's not me versus you to the competitors. It's we all really have the same goal and it's just focusing on what you do well. When people aren't as confident that they do

things well, a great tactic is everybody else is really terrible. And I remember I was coaching this student about a year ago and he had developed an app and he was looking to get investment. and it was the first time he'd ever asked for investment. So he had run his debt cards by me. So these are the things that he's using to pitch why his app is so different. And the mistakes he made were the same mistakes that I see so often in people in negotiations or even in interviews, especially trying to get investment money of,

well, here is all the competition. And this is why they are terrible. This is everything they're doing wrong. These are all the bad things and this is why I'm the best. And I said that is a really typical approach to take, but it's the wrong approach because it doesn't make you appear trustworthy. And we know from the literature that as soon as someone else tries to discredit another person or if someone uses really aggressive language, instantly, they become less trustworthy.

And then by association, the information they're presenting is also less trusted. So it's not the most effective approach. The most effective approach is to say, these are the competitors. This is what they do great. These people are great at doing this. The thing they do lack, though, is this. And this is where I come in. And that is a much more effective approach.

Yeah, it was incredible how many competitors would say something negative. Guys, I knew. And they'd be like, don't take it personally, man. It's all just part of the game. And I'm like, I don't take it personally. I just think you're doing it wrong. And I have the receipts to prove that because I'm making way more money than you are. And there's a reason for that, right?

Like, say, if, if, if, if it's just business, here's my business, here's your business, maybe you should take some of my advice and stop being a dickhead. I mean, it worked out of my favor because I just, I remember people going, that's pretty expensive. I could get, you know, I'm going to call that guy. And I'm like, okay, when you call that guy, ask him these three things or these five things. And then they would call me back like, wow, okay, they failed all five of those tests.

I'm like, what else did you ask? And of course, they didn't really have anything else to ask. They just wanted a better pitch, which they didn't get. And then when they ask their questions and they got the wrong answers to each of those questions, it was just a no-brainer. And it makes it great because you can, it's hard to hack that. Yes, you could probably trick your competitors into doing something bad. But it's actually easy to provide a better product and or service and then point out the flaws

or where your competitors are lacking and then have people go find that out for themselves. Like I can say they don't offer accommodation. They don't offer post-program tutelage or whatever. They don't offer. I'm like, no, no, no, I want you to go there. for them to tell you to your face that they don't offer any of the things that I just told you we give you. I want them to tell you because otherwise you have to trust me and I have to be right about their product and service. Go straight to them and let them tell you why they are

inferior to what we do and what we offer. And that's the difference between taking the long road and the short road. If you want to get what you want and you think, okay, I'm going to get it and anyone that gets in my way, I'm just going to get them out my way. And if I need to say that this is my information when it's someone else is, I'm going to do that because I'm going to get what I want at the expense of other people. And often those people, they're not as good at what they do because they're not as confident in their ability. They have to discredit other people or they're using other people's stuff. And I had a great example of this with a speaker. She was in the same kind of speaker circle as me. But whereas I produce my own material and I do my own research,

I create my own frameworks. And she, on the other hand, listens to lots of other speakers. including myself and will take their information and I say repackage it, but often just copy paste it to her own. Wow, that's bold. It is. And often because she's great at anybody else that gets in my way, no, this is mine. She has been getting a lot of really big speeches and really big opportunities. So she took the short route.

And often she's very, very good to it, oh, this is what you want to hear. This is what I'm going to give you. The long road is the honest road of, no, actually. actually that wasn't mine, that was his. Like me and Joe Navarro, we will often send each other work. If someone has come to me, they want to interview me for this. And I'm like, actually, I think Joe is better suited.

Go to him. And he does it to me. I lose opportunities sending them his way. He loses opportunities sending them my way. But it's the right thing to do and we take the long road. And now we end up getting more because often we share things. So with the work that I do, I'll never tell you what you want to hear. I'll tell you what you need to hear.

So I didn't get as many opportunities. My progress was much slower. And you think, gosh, if I just manipulated or if I did this, I'd get this. Right. The thing would take in the short road, though, is you leave reputation behind. And when you leave people feeling like you have done something against them or you have been unjust or you have been unfair, they don't want to help you. When you leave people feeling like you were fair and cooperative, when they get opportunities

to help you often they do. So you then get opportunities that you wouldn't have otherwise. You may not have gotten that initial win and you see these people using the negative tactics but reputation comes back to you. And then if you kind of manipulated your way there, you're not necessarily as good.

So you may get the opportunity but you don't get called back. You don't get invited back. And when you take that short road, the wins you get, you might get them. But that person that's taken the long road. Eventually they overtake you. you. So I think it's always better to take that long road because you leave people feeling good.

You leave people wanting to help you rather than wanting to tear you down. As soon as you leave people feeling like you have hurt them or done something against them, people are very dangerous. If you leave people hurt, you never know when they're going to try and hurt you back. It's always better to just try and do the right thing and try and do it. honestly. And if it isn't your work, or it's like if I don't provide that service, I don't pretend I provide that service. So if pro-social engineering skills like we're discussing are so effective, why do criminals and con men use the negative manipulative route? Because it's faster. Is that the only reason? Because it's faster and because they don't care about building a relationship.

So if I'm just focused on getting what I want, those short-term tactics, they work beautifully. because if I want to build genuine connection, I have to invest a lot of time. Building report is hard because I actually have to be trustworthy. It's actually, I don't have to just pretend I'm organized, have to be organized to get the job. I don't have to pretend I have your best interest. I actually have to try and figure out what it is it that you need and how can I provide you value. It takes time, it takes investment. It's much harder to do. And I may not get out. as bigger wins as quickly. If I just care about getting the thing,

I'm going to use the negative ones. And I got more money really, really quickly. I don't care about that lasting relationship. The thing is, though, if you look at this over time, you still get better results over time, even if it's a little bit harder. So I always thought about this, right? When I was a kid, I was always into like some shit, basically.

Like, I was like, oh, I can generate credit card numbers and they don't have the internet, so I can put it in and it passes the checksum. and then when they reconcile on Friday, I'm long gone with the pizza, whatever it is, right? I used to do that. And then I was like, there's risk here, and I'm making people feel bad, and that sucks. But also, like, wouldn't it just be better if I made a bunch of money? I could buy pizza, right?

And so that was, like, kind of my thought process. And now that I'm older, I'm glad, because I don't want to go to federal prison. But also, it's just easier to build a real business, even if it takes longer. And that's what I kind of never understood about small-time con men and whatnot, because I'm like, man, it's actually easier. If you would put all this energy into making a real product or service, it might have taken you an extra 18 months to hit it. But you would have a viable business that you could have sold for $20 million instead of stealing $200,000 from a bunch of dumbass kids on TikTok and then getting caught and now you're going to like these people who do the PPP loans, right? they get the PPP loans and they buy a Lamborghini and I'm like, dude, you are going to get caught and then you are going to go to federal prison where they don't have paroled because you wanted to flex on Instagram.

What you could have done is continue to run the business that you already have and save a little bit of that money and then rent a Lamborghini and you would have, you'd be in the exact same spot right now except you wouldn't be going to jail, right? And it's just like, I don't understand it. These people, they're not dumb. The PPP loan people are dumb. Don't get me wrong. But the people who run these scams, they're not dumb. they created a very involved scam to take over people's Facebook accounts and then sell them to other people online to spam people. And I'm like, what if you just ran a legitimate social media company? You'd make way more money. And you wouldn't be working with a bunch of frickin' thieves all the time. I never really got it. Do these people have an inability to think long term? It's almost like a lack of

confidence. Like, I can't make a real business. I'm not smart enough. But what I can do is trick people. I can't think of the explanation is it eludes me because if you think long term and you map this out, you lose short term every single time doing something illegal or unethical. You just, you do. Yep. So it's a really common psychological phenomena that if we get something now, the value feels greater than if we get it in the future. And this is something that we all have. So if you say to someone, do you want $150 in three months or do you want $100 next week? Most people are like, I want $100 next week because the value feels higher. And when we think about having to wait for something, often there is that fear of not getting it. And it's also very impulsive.

The value of things, the sooner we get them, it feels higher. But this is stupid people thinking, or am I the idiot? Feel free to tell me if I'm the edit. Because what you're basically explaining to me in terms that are much better than what I would have put, this is basically payday loans. Hey, man, do you want your paycheck two weeks early? Yeah, great. It's going to cost you 25% of your check. Well, that sounds like a problem for future, Jordan. I don't envy that guy. And it is a really common thing. And that's why Lone Sharks is so effective because they're like, you know what? People think, oh, well, in the future, things will be better. And it creates this kind of buffer. Right. I'll be rich next year. Exactly. And that's why the mindset is so important. Like, to have this mindset of future thinking. A lot of people are just so focused on the present right now. And actually, there's a lot of advice about.

being so present and not always being, you know, focused on the future, really focusing on the right now. And I don't really stand by that mindset. I think it's important to be present generally and every day. But we should always be future focused because the mindset of, well, this thing I'm doing right now take away from future me is important. And this mindset of I really want this thing, that is what it is. So if I want you to do something and I use manipulation, I can get you to do it really, really quickly. Otherwise, I have to sacrifice my time and energy in building this relationship. I'm not willing to sacrifice my time. I'm not willing to make that investment. I want it now. So it feels like I get more value doing it now because I'm putting less investment in. And it's

that mindset of just the quick wins. It's kind of like a high that we chase. We do this thing. We get a really quick when we go up. And now we haven't had a win. So we need another really quick win. We need that dopamine, the anticipation of getting another win really closely now. We kind of chase that. And it makes us also for someone who has got narcissistic or psychopathic tendencies, not is a narcissist or psychopathic, they're kind of a different league, but most of us do have these tendencies, but people that really do have them and crave power.

When you get what you want at the expense of another person, it can make you feel above them. So if you have this kind of anger, at the world or this self-righteousness of, I deserve this, I'm entitled to this. When you get those things from someone else at their expense, they feel really powerful. And think about people who maybe they go home to a relationship and they don't have a good relationship. Maybe their wife tells them what to do.

They don't feel like a man. So now they can go on their job and I can have this power over you. I can take your savings. Now I feel like this strong man. And then I come home and I don't feel like a man. So I need this outlet. And it's that seeking of power and makes me feel like I'm better than you. Yeah, that's interesting.

I remember I used to work in, and a long time ago I used to work in Detroit, and I used to work in the hood. And we meet all these young guys who are dealing drugs and in gangs and stuff like that. And sometimes it was, they were on the other end of things, but sometimes we had to work with them to keep security in the area, whatever, especially gangs. And I remember there's one guy. I was like, you're smart. What are you doing?

And he was selling drugs and in a gang. And he's like, this is how you survive in my area. And I'm like, dude, you're thinking so small. You know, you're thinking like, how am I going to get my next sale? How am I going to get another block of territory? This is your whole world. This is all bullshit. I drive here from a place called Birmingham.

It's near Bloomfield. Have you heard of this? And he's like, that's where the rich people live. And I was like, I am not one of those people, but like, I know all those people. They're my neighbors. You're thinking so small. Like, you're thinking of your literal neighborhood in Detroit. Get out of this BS place and do something with your life.

And he's like, I can't. And remember talking with this guy for a long period of time because I'm just standing around waiting for people to start throwing full beer can. at 2 o'clock in the morning at this club. And he's there selling drugs to people in this club. I remember after a while, he went to jail and he came out and then he's right back to it. And I was like, you realize eventually you're just going to get killed, right? And he's like, well, that's kind of how it works or I'll go to jail. And I was like, so what is your plan? It was all short-term thinking. And I felt bad for him because everyone around him was all short-term thinking. And I was just like,

man, you would be better off bagging groceries at Target long-term because you won't be dead and you would eventually be able to do something with yourself because you're not an idiot. I don't even understand how this happened, but he ended up, he went to jail again, of course, but he ended up going back to school, which he had dropped out of high school. He got his GED, I think maybe in prison or possibly afterwards. And he ended up doing some kind of not quite engineering, but like something adjacent to that. And I'm like, it's almost like a miracle, right? So he eventually, it's not like some people can't think long term.

they've just been conditioned not to by whatever environment that they're in. Have you thought about this at all? It's also when we're in these situations where it feels like everything is so chaotic, we get stuck in survival mode. And his situation, it sounds like he's just trying to survive. And it's a really sad thing. I do a lot of volunteering with the Innocent Lives Foundation. So we see a lot of children who have gone through really horrible circumstances

and people who have gone through trauma. they're stuck in survival mode. So every single day they don't think about the future. It's just about getting through that day. And if you're just thinking about, I need to survive, I need to survive, I need to survive, you don't think about, well, if I do this tactic, it may come back to bite me in a month, in a year,

because you're just thinking about I need to get through this, and need to get through this interaction, need to get through this day, I need to survive. So we get stuck in that loop of future us, we'll regret what we're doing, but we don't care about future us because right now I just need to survive. We get in this survival loop. That's why shifting the mindset of accountability. We all have accountability and sometimes our situations feel like I have no other escape, but we do. There are often other options and routes we can take,

but it's just feeling like we don't have any other options. And this is the victim mentality too. I see it with a lot of people that have, you know, not in the situation that the young man you described, but these are people that have education or have access to education. And they might have access to parents that have money or just, they have a generally okay situation. But I can't do it because of this.

I remember when I was in my undergrad degree, there was an individual and she was saying about, oh, you know, my friend, she doesn't get very good grades on her essays and she's always really late. And I was like, you need to make sure you hand things in on time. And she was like, oh, yeah, yeah, but she's dyslexic. So, you know, you've got to give her the benefit of the Dow. I'm severely dyslexic. I've never handed anything in not early because I take accountability. And it's like everybody has something that holds them back.

You take accountability for it and you figure out a way around. it. But if you go, or well, this is the thing that I'm now going to use, I can't do it because of this. You won't be able to do it because you've now adopted that as a crutch. Now this is going to stop you being able to be successful because you've said that it's going to stop you. So a lot of it is just mindset that we go into things with. All right. After the break, we'll talk about how Disneyland uses architecture to socially engineer millions of people a year, really. But first, let me engineer a quick moment for our sponsors. We'll be right back.

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rest of my conversation with Dr. Abby Maronio. Your book, by the way, is full of practical exercises and drills, none of which I have covered on this episode. It's fine. It turned out even better than I think it would have if I'd just gone through chapter by chapter. But I'd love to talk about the self-disclosure. This example really stuck with me, the Disney example, but also because I feel like I've been using this in my life a lot. Ever since I was young, all the way through adulthood, this idea of self-disclosure, not the same thing as pantsing yourself, but kind of the other side maybe of that same coin. Yeah, so self-disclosure is a tactic that I found to be really, really effective in

creating feelings of closeness. So self-disclosure is instead of one person sharing, say you're asking them questions, like an interview, self-disclosure is where it's mutual. so mutual self-disclosure. And this is a tactic that I train for federal officers to use when they're trying to elicit a confession or create cooperation. Instead of just asking questions, they give some information.

Because if you want someone to provide you something sensitive, say, I want something about your childhood or I want you to tell me something that might be a very difficult thing to talk about, the best way to get that information, is to provide them something, to show them, hey, I'm not asking you to do something I'm not doing. One thing that I would say to my clients when I'm coaching is, say I have a Federer officer and he knows that the individual he's going to be interviewing

has had a very difficult past. And part of that past may be the reason for why they're doing things, but they're not talking about their history. Say, you know, maybe they had a very difficult relationship with their parents. don't say once your relationship like with your parents, start and disclose your relationship with your parents. So it could be lying. I say this to the office. It's not necessarily need to be telling the truth.

But if you say, I am sorry, I'm a little late. I was just on the phone to, oh, my dad, you know, it's not been a great day. You know, and you kind of disclose, you know, there's some family difficulties. This you wouldn't use in an investigative interview, but say you're about to go into a meeting. you now disclose a little bit of information about yourself, something that you know would matter to them, you kind of paved that way. So now you've kind of set the scene of,

okay, I've disclosed something about myself, and now it opens the door for them to disclose about themselves. And then you validate their information, and then you disclose a little bit more about yourself, and then they do, and then you give them the rings. So that's kind of the tactic of, you pave the way by disclosing a little bit of information about yourself, not too vulnerable.

You start off at kind of a basic level. And then they often match. They disclose a bit about themselves. And you know you want to get really deep. So you now go a little bit more vulnerable, a little bit deeper, and disclose a little bit of information. And then they will often match that. Because now you've created this kind of matching vulnerability.

And you don't want to keep doing this. You don't want to keep disclosing more about yourself if you want that information. if you want that information from them, but you're just opening the door for them to feel safe enough because what it does is it humanizes you. So, for example, going back to the investigative interviewing, if you want to learn about their childhood

and you drop a little bit of information about yours, you've now not only opened the door, but you've humanized yourself. Now you're not on opposing sides of you're asking me questions and you just want my information. Hey, I'm relating to you. So it's bridging that gap now.

And it's been shown to be one of the most effective techniques for creating feelings of closeness. And when we feel closer to someone, we understand them. It increases how likely we are to cooperate with them. I see. Are we extending trust to others so that they extend trust to us? Is that kind of the idea behind this? Yes. Okay.

It shows, say you are in a negotiation, often we go in with the minds of this person is just in the way. Of the goal, we see them as the opposition. It's a really natural thing that we see us as the in-group, them as the out-group, because we have difference in goals. I want this, you want that? Okay, so we're opposing parties. When we start to disclose information about ourselves and we humanize ourselves in that way,

you kind of stop seeing them as the opposing party and see them as more like you. I see. And it bridges that gap of, hey, I'm being vulnerable with you. And as soon as someone is vulnerable, it increases that perception of trust. worthiness. And also, if you're really nervous to share something and you're like, I would never, I would never do that. And someone goes, oh, I actually have done that. And you go, oh, okay, well, maybe I've done that too. One thing that I have found that stops people reporting when they have fallen for a scam is the shame. They pretend that, oh, I've never done this. So often when I'm

training or doing a talk because I'm an expert in this field. I'll say, hey, I train people not to do this. I did it. Who else has done it? And then they're like, oh, okay, well, I might have done it. If you just start and say, who's full. And there's people like, I wouldn't. But it opens the door of, hey, we are all human. I'm human just like you. I've done this. And it makes it feel safer for them to then disclose their information. A lot of people listening right now are probably like, that sounds terrifying, this be used against me if I start disclosing things. What do you think about that? That's why you need to be careful of what you disclose. So mutual self-disclosure doesn't mean over sharing. You don't have to be like, this is my trauma that I have been through. And then just assume they're going to

give you all of their information too. It's about appropriate information sharing. So with the federal offices, they won't sit down with the suspects and being like, oh, so you're abused as a child. I was too abused as a child. You know, it's not quite that level of disclosure. It's appropriate. So they might share something about their personal life. Something appropriate, but just to humanize themselves. You say, you know, I was listening to your other interview and it seems like you and your girlfriend have had really difficulties communicating here. I know what that's like. I am always saying the wrong thing. You know, I come home late at night, I'm stressed. I'm always saying the wrong thing to my partner. You like that too? And it kind of opens that door on an appropriate manner.

And you'll be able to see for your context what is appropriate and what is not. But oversharing and just giving loads and loads of information and going really, really deep is not effective. And that's why it's important to kind of level it. You don't want to start sharing something really personal. You open the door. And then again, you validate that information and you let them take the reins. You don't just keep sharing more about you if it's clear that they're not reflecting back. Tell me the Disney example, because this was kind of like a nonverbal self-disclosure that did a lot of heavy lifting in a more casual situation. Yep. So this was often if someone is slow, it's really frustrated.

Oh, just get on with it. Get on with it. But this lady, she had a trainee on her badge and she was struggling. So because you see it, it's the nonverbal self-disclosure. The same way that when you're driving and you're a learner, you put a learner badge on. Because you're basically disclosing, hey, I'm still trying. Please give me the benefit of the doubt. So it's kind of that non-verbal self-disclosure.

And people are really receptive to it. When you say, hey, I don't fully know what I'm doing yet, but I am trying, people usually are a little bit more. It's okay. I understand. I've seen it in cues, but people are, oh, come on. come on, come on. And they're being pretty aggressive. And then the person will say, sorry, this is my first day.

And then you, oh. Take your time. So sorry. Yeah. And all that aggression goes. Because again, it's that when someone is in the way of what we want, we just see them as the obstacle. And we see their lack of ability to get us what we want as their fault. And it frustrating us and it creates anger.

And we just see, I want to get the goal. and we forget that other people have their lives too. We don't even consider that. It's really hard when we're in that emotional state to engage in that empathy. And when someone, your pants themselves, whether they have the trainee badge or say, you know, it's my first day,

it brings us back to humanizing them. And we're like, we almost feel bad for how negative we felt towards them. And then it's like you said, often, it now makes us want to help them more. Like that person of, oh, now, you know, I'm going to buy all your courses. Now I'm going to do this because we feel that. This is something I could probably talk about for hours.

But I remember often, especially when I was working in Detroit, you know, you'd accidentally step on someone's foot. And I was wearing combat boots and they're wearing nice new shoes. And then they look at you like, you have deliberately disrespected me. Because stepping on someone's foot is like a big deal down there in certain areas where your new shoes are everything. And if someone doesn't do anything about it, you're, you know, so I just don't. remember going, I always had to do this. I would say, sorry, man, these boots are the wrong size,

and I've been stepping on my own feet. It's not just you, and I deeply, I'm so sorry. And these guys are like, the security guy, just apologize to me for stepping on my foot. They don't even know what to do with it, because they're like, oh, he's challenging me. This punk stepped on my new shoes. Do I hit him? Because then the other security guys are going to come after me. Now I'm just going to get in his face and start yelling. And they're like, what the hell, man? And I'm like, dude, I'm so sorry. These boots are the wrong size. They just gave them to me. I'm really, I'm so sorry. Have you had a good night so far, though, man? And they're like, oh, they don't even know how to handle that because nobody apologizes down there because it's a sign of weakness. But I'm like,

I am armed. I'm not weak. Right? And I have three giant men behind me who are going to back me up. So the fact that I'm apologizing is like doesn't even compute. It really just takes the snow globe and shakes it up all over again. I found it to be one of the most effective tactics in business to not take other people's behavior personally and emotions personally. I remember I was recently in New Mexico as an expert witness on an attempted homicide case. And I was there for a nonverbal analysis. And one of the things that served me really well as an expert witness is I don't take anything personally. And that's what the opposition count on. So their entire job is to try and discredit you. and I train the Secret Service, their approach to trying to discredit me because they couldn't

discredit my qualifications. They couldn't discredit my practical achievements. So they went for Trump was shot at an official rally. So you don't train them very well. That's my fault that Trump was shot because I provide training to Secret Service. And I remember after giving my testimony, one of the people on my side had said, did you not? find that really offensive that they tried to say that. It just really belittles the work you do. It was such a absurd approach. And I said, no, not at all because their whole job is to try and discredit me. If they didn't do a good job, then they wouldn't be doing their job very well. I treat them exactly the same as I treat the people on my side because I don't take any of that personally. It's not

about me. They're doing a role. And having that mentality, when they're using those approaches against you and they're trying to get you into your negative emotions so you don't use critical thinking when you're like, oh, I'm not taking offense by this. It stops you from blocking that critical thinking. So I stick on. I'm able to make my points very clearly and logically because I'm not stuck in that survival mode and I'm not fighting with my negative emotions and that anger that's blocking my critical thinking. And if you take that into meetings or interviews or negotiations and you stop taking everything they do so personally. And you remember, they have a goal and they see you as the thing in the way of their goal and actually just focus on their

emotions really have nothing to do with me. There's more to do with them. It is a really effective tool. Man, being an expert witness would be, I think, a lot of fun because something about being cross-examined or having opposing counsel talk to me, it just lights a fire. And I love it. Because I remember so many times they try to discredit you and they try and get you on the back foot. I remember one guy was like, is this the signature on the document? And I was like, yeah. And he's like, how do you know? And I said, I watched him sign it.

And they would go, I have his driver's license right here. And the signature is different. And I would go, I'm pretty old. Can you come up here and show me? I can't see that far. And he got up and walked up to me. And I looked at the judge and I go, is this how we do handwriting analysis? Someone just holds up the driver's license and then takes a look at it and doesn't show anyone else.

And the judge goes, no, that is not how this is done. And you counselor should know that to him. And he just like slinks back down in his seat. And I was like, judge, I'm sorry, what am I supposed to do with that? And she goes, disregard and strike it from the record. It was a waste of the court's time. And the jury was just like, yeah. And I was like, yeah, dude, not the flex you thought it was, was it?

No, I don't think so. And that is a perfect example of you acting in critical thinking and staying calm. and him being in survival mode. Yeah. Because critical thinking is blocked. And whenever I always say that if you want to be a really good debater, you have to have the ability that someone is shouting in your face and you don't take it personally.

Because the second you get emotional about something, you don't make good choices. It's true. I've seen this happen when I'm a witness. I witnessed a break in, whatever. This guy had broken in and started stealing bikes and I was there. The cops caught him.

I witnessed the whole thing. And I remember the prosecutor was like, what did he look like? And I'm like, he looked like the defendant. They're like, no, no, no, like, what did he look like? And I described what he was wearing? And they would go, aha, what ethnicity was he? And I'm like, I don't know. He was wearing a mask. And they're like, so you can't even be sure it was him. And I'm like, no, I'm sure it was him. And he's like, what makes you so sure? And I was like, because I watched him get dragged out under the fence by the police and he was the only person in the building, which was well lit. And I saw the whole thing. And then again, he was like, shit, I didn't know that you were going to answer the question like that.

And it's like, dude, cross-examination 101, never ask a question that you don't know the answer to already. I don't know what it is, but like having a judge up there, a jury watching you, and then watching somebody step into your trap and totally, fucking, blow it is like the best feeling in the world. Because it is a very difficult ability. When people around you get emotional, you can watch them make mistakes. And when you stay calm, often the people trying to.

to push you and push you, they get more aggressive and more aggressive because their tactic against you isn't working. So it works in your favor if you can really maintain that level of calmness and critical thinking. And again, okay, I'm not taking your emotions or your attack personally. It makes them more frustrated so they make more mistakes. Yeah, it's just, there's something, I don't know what it is, man, about it. I just, I love it because the stakes are high, I think, and there is like an adrenaline thing going and you're like, is this going to work? And then it does. It's just, I don't know. There's something about it. I just can't get over it. But anyway, look, enough about that. I think a lot of people can relate. Even if you're not in court,

there's a feeling like that that you get doing something that you love. And it's, that scratches whatever itch I have. You had an interesting tangent in the book about Disneyland using environmental influence for social engineering. Can you speak to that? Because I found this endlessly fascinating. I would love to do a whole show about this if I could find somebody who knew Disneyland well enough to discuss it. It's called embody cognition. So embody cognition, is... Cognition? Embodied cognition.

Okay. So we are connected to our environment. The sight, smell, sounds around us affect our inner workings. So our psychological processes like my thoughts, feelings, emotions affect my outer world. So my behavior is how I interact with people, my perceptions. And we know that there is this mind-body connect because there's been some amazing studies. For example, even just basic of if there wasn't. this mind-body connect, no placebo would ever work. And there is this great study done where they

had these yogurts and they were same yogurt, but one was labelled high fat, one was labelled low-fat. And when people ate the high-fat yogurt, it increased grailin in the stomach, which is the satiety hormone telling us we're full. And if there was no connection between this biological effect and psychological effect, no grailin would be released. So we know that there is something going on with the mind where we think something and it changes a biology, but also when there's something on the outside, it changes the psychology and it can change the biology.

So there's no argument that there is this effect of the outside effects, the inside, the inside effects, the outside. Places like Disney know this and they use this really, really effectively. So if I can create a smell that is warm and comforting, it makes you feel warm and comforting. And when we feel positive, we're more trusting. We spend more. So if I can create this environment that is conducive to feeling really good, I can make you spend more. So what they will do is if you go to Disney World or Disneyland, it smells like freshly baked

cookies. It smells amazing. And they do this because they trigger those senses and they make you feel good. So you feel more positive and you spend more money. You even though you cross a moat to get in, so it's like leaving reality, crossing the moat to get into Disneyland. All created on purpose. Well, you do, you cross that moat, all the sights, all the sounds or the smells is kind of like otherworldly, it brings you out of that outside world. And all of it is to create this feeling of community and positive feeling. Because when you feel positive, you spend more money. There's another famous thing that they do with the underground tunnels, right? So you have the pirate area in the Alice in Wonderland area, in the Snow White area or whatever. But you don't

want to see a dwarf walking through the pirate area. And you don't want to see storm. Troopers on their lunch break walking through, I don't know, Snow White. Yeah. So they built this system of tunnels to help the staff essentially get around. Also, they don't want you to see Snow White with her head off and it's like a middle-aged man or whatever, whoever's in there. They have also done it. So the bins where they collect the trash, they come from the bottom under the tunnels. So you never see someone collecting rubbish on the ground because it would ruin the image.

It's this fairy tale that they're creating. So those tunnels is where they get the rubbish from underground. So you never see someone ruining this image of we're in a different world. It's really fascinating. I think I told the story the other day, but they do such a good job with, I saw a kid crying. Might have been my own, not saying. Because the ride was too scary because the dumb parents,

which were definitely, definitely wasn't me. It took them on a ride that they were not ready for. And one of the Disney princesses was like, what's wrong, Princess? And the daughter was like, looking up through the tears, like, what do you mean? And what's wrong? Was the, oh, was this ride too scary? And I was like, Dad might have taken her on Magic Mountain when she wasn't ready for, you know, and they were like, oh, let's do something fun together. And I don't know where this came from, but she went and got, I guess they have authority to just go and get a balloon somewhere, like a Mickey balloon for free. And they gave it to

her. And then they were like, what else do you want to do? Do you want to go on another ride? And she was like, come on, Dad, and took my daughter's hand and we walked to another ride. She cut in front of everybody and my daughter got like on some kid ride. And I was like, wow, this took this, oh, no, I don't like Disneyland. It's scary moment and turned it into Snow White gave me a balloon and took me to the front line of, I can't remember, Alice in Wonderland, something, something. And it was like, by the time you're done, you're like, I don't care that the tickets were $120. I got blown away by this experience.

Yeah, they keep you in that state of everything feels magical. because they know that that is the optimal state to spend. Yes. And they don't want any negative emotion because, okay, well, now I don't trust it and now I don't want to spend. They want to make sure that everything is perfectly created and crafted for this image and these emotions. So they're going to do everything they can. They do it so well with the environment, the sounds, like I said, the people, even them staying in character for every single moment, the underground, the no rubbish and no trash on the streets and cleaning up, it is so

perfectly crafted because that's the perfect environment where you're like, I just spent thousands of dollars. Who cares? I feel great. It's a difference between overpaying at the airport where you're just getting screwed and you have to rationalize it and you take it because you're like, whatever, I'm at the airport, and overpaying at Disneyland where you don't have to go, but you're happy to go there and overpay by 10 times. But when you buy a Caesar salad that's pre-packaged at the airport, you resent it. It's like, it's the difference between those two things. And it's really incredible how Disney engineers it. Again, I'd love to do a whole show on that. I just, I don't know who's even authorized at Disney to discuss how they do this because some of it is, you know, supposed to be hush,

hush, magical. Yeah, so Abby, thank you so much for coming on the show. This is really interesting stuff. Again, the book has a ton of practicals that we didn't even get to here because we were diving in the deep cuts. And I appreciate you coming along for the ride. And thank you so much for having me. You're about to hear a preview of the Jordan Harbinger show about how technology can augment our brains and allow the blind to see and the deaf to hear. The conscious mind just gets access to the very top little bit, the newspaper headlines. And the reason is, you know, you've got almost 100 billion neurons. Neurons are the specialized cell type in the brain.

These are doing incredibly complicated things, and by incredibly complicated, I mean things we haven't even scratched the surface of yet in terms of the algorithms that they're running that make us up. I don't think we could even function at our scale of space and time if we had access to that, level of detail. I mean, you can't keep a hundred billion things in mind, and each one of these neurons is talking about 10,000 of its neighbors. I mean, just look at riding a bicycle. If you really pay attention, okay, how exactly my moving? You'll probably crash. If you play a musical instrument, you know that if you start paying attention to what your fingers are doing, you're dead,

you can't do it anymore because what's happening is so fast and sophisticated that you can't possibly address that with the slow, low band with consciousness. This has to be something that the rest of your brain takes care of and just does for you. These are all zombie routines. They're just completely automatized. Most of them we'd never even have access to. The vest is probably our best bed for the next 50 years or something until we figure out better ways to get deeper in there and plug things directly into the brain,

but that is not as easy as people think. We're just now at this moment in history for the first time in billions of years where we can suddenly feeding completely new senses to the brain in a year from now, the human species starts proliferating into all these different kinds of experiences that can be had. To learn how it's possible to create completely new superhuman senses, check out episode 655 with David Eagleman on the Jordan Harbinger show. Great conversation, and I really hope listeners picked up the big point here. The White Hat version of influence isn't just the moral choice, it's the more effective choice.

manipulators go dark because it's easier in the short term, maybe they're less skilled, but if you care about long-term results, long-term relationships, and keeping your reputation intact, ethical influence wins every single time. Dr. Abbey Maronio's book is the upper hand. It'll be linked in the show notes. Buying books from the show notes does help support the show in a very minor way. Supporting the sponsors helps even more. So if you want the links to her books, those are on the website. And if you want the links to the sponsors, those are also on the website at jordanharbinger.com

slash deals. Please consider supporting those who support the show. Also, our newsletters waiting for you. You guys love reading it. We love writing it. It's practical. It's a two-minute read comes out every Wednesday morning. It'll affect your decisions, your psychology, your relationships. It is something you can apply right away. And if you haven't signed up yet, I invite you to come check it out. Again, a great companion to the show. Jordan Harbinger.com slash news is where you can find it. Of course, six-minute networking available for free all the time at six-minute networking.com. I'm at Jordan Harbinger on Twitter and Instagram. You can You can also connect with me on LinkedIn where the mostly sane people seem to be. This show is created an association with Podcast One.

My team is Jen Harbinger, Jace, Sanderson, Robert Fogarty, Tata Sadalowskis, Ian Baird, and Gabriel Mizrahi. Remember, we rise by lifting others. The fee for the show is you share it with friends when you find something useful or interesting. In fact, the greatest compliment you can give us is to share the show with those you care about. If you know somebody who's interested in influence or social engineering, definitely share this episode with him. In the meantime, I hope you apply what you hear on the show. so you can live what you learn, and we'll see you next time. This episode is sponsored in part by Something You Should Know podcast.

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