The Josh Innes Show - Coach Prime Claps Back At Critics
Episode Date: April 18, 2025Colorado football is retiring the numbers of Shedeur Sanders and Travis Hunter. Some folks aren't happy about this. Deion believes the only reason people are criticizing is because Shedeur's last na...me is Sanders. Coach Prime has many positives and negatives. I find myself loving him one minute and hating him the next. That said, he's off base here. Learn more about your ad choices. Visit megaphone.fm/adchoices
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All right, friends, here's one we haven't talked about yet.
And I don't know why, it it slipped my mind to talk about it but uh the story
about Dion's kid Shador and Travis Hunter having their numbers retired at Colorado uh I think the
concept of retiring numbers is kind of lame anyway like you to me if you're retiring a number anywhere
you have to be a real certain level of special I don't
think that's the case anymore I think some teams just retire numbers like I'm here in St. Louis
right and they have a Cardinals Hall of Fame and all you ever hear about is boy that guy's on his
way to getting a red jacket and you're like okay cool whatever and then you see some of the guys
who are in the Cardinals Hall of Fame like Jose Okendo is in the Cardinals Hall of Fame.
Wonderful guy, secret weapon, played every position except catcher in 1987,
was a third base coach forever.
But it's like, is Jose Okendo really a team Hall of Fame guy?
And when Jose Okendo is now a team Hall of Fame guy,
I feel like you're just kind of forcing people into your team Hall of Fame guy. And when Jose Okendo is now a team Hall of Fame guy, like I feel like you're just kind
of forcing people into your team Hall of Fame.
Now, credit to the Cardinals.
The Cardinals do their team Hall of Fame about as well, actually not as well, better than
anyone.
Like maybe you can say the Yankees with their monuments out in center field or whatever.
The Cardinals Hall of Fame is a really cool deal.
And it's wrapped in
this building that's just your basic money grab of a venue. If you're in Philadelphia, basically,
and you haven't been to, if you're in Philly, if you're from Philly and you haven't been to St.
Louis, imagine Xfinity Live, which is basically what the Cardinal Ballpark Village is.
It's just got more shit in it, and it's got a Cardinals Hall of Fame that's really fucking cool.
But when you look at the Cardinals Hall of Fame and you see the guys they're starting
to throw into their Cardinals Hall of Fame, you're kind of like, you're kind of running
on fumes here.
Like, they let the fans vote.
They'll do like two or three guys each year, and they'll let the fans vote for who should
get in and all that.
Like Edgar Renteria. I like Edgar Renteria a lot but this is a franchise that also had Ozzie Smith
who's the greatest defensive shortstop ever granted Edgar Renteria wasn't known as a defensive
shortstop he was an all-around shortstop that had some pop and I like Edgar Renteria and he was a
great Cardinal but when you start throwing like Edgar Renteria in the Cardinals Hall of Fame
and you start Jose Oquendo's in the Cardinals Hall of Fame
and you're kind of like, what are we doing?
You know, like it's got to have some sort of,
it's got to have some sort of pop to it.
You've got to have, like, it's got to be really important.
Like if you look in the rafters in the Superdome
of retired numbers in New Orleans, right?
I'm fairly certain Pete Maravich's number is retired,
and Pete Maravich is arguably the most exciting
white basketball player that's ever lived
and truly changed the way basketball was played in the NBA.
You had Pete Maravich, and I want to say,
is Jackson retired?
There's only a handful.
Well, I know Archie is.
There's only Morton Anderson's number is retired. That's what the saints are as an organization, by the way, the saints organization
has had so little success in its existence that the fucking kicker has a retired number.
Uh, but Morton Anderson and, and, um, and Jackson, I think I'm trying to think and drew
Drew's number isn't retired yet, but Drew's number will be retired.
So to me, you've got to be really selective when you're doing this kind of shit.
To me, that matters.
Let's look at Saints' retired numbers.
Let's see.
So I know that Archie is one of them.
I know that Morton Anderson is one of them.
Let's see here.
The Saints have officially retired.
The Saints have only officially retired two numbers,
number 31 worn by Jim Taylor and number 81 worn by Doug Atkins.
They have unofficially retired numbers 8 and 9 in honor of Archie Manning and Drew Brees.
Okay, whatever.
All I know is up in the rafters,
Morton Anderson's number and name
is up in the rafters in the Superdome.
That's all I know.
Point being is you've got examples of teams
that barely retire anyone's numbers.
Then you got the Celtics who quite literally retire
every fucking number of every good player they've ever had.
Like if you were even remotely decent,
it was like, hey, the Celtics will retire. And ever pretty soon, the number, the numbers available are only going to be like
75 and up because these dudes retire every number of every even decent player they've ever had.
Now in Boston's defense, Boston has had a shitload of really good players, just like the Lakers have
had a shitload of really good players. But I tell you all that to tell you this, that to me, retiring numbers of players
has to mean they are super significant guys.
And in a college program,
you'd like to think they are someone
that either did something really huge for your program
or they're someone who was there for four or five years
and represented that program at a high level.
Let me play a couple of commercials and we'll get into this because Dion's got a response.
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so yeah when i think of retired numbers for a college like la let me go to lsu as an example
i've got a list pulled up here of, let's see, college football programs retired numbers.
List of NCAA football retired numbers.
All right.
Let's see here.
Scroll down and see some of these schools and see who's got retired.
Let's go to LSU if it's available on here.
LSU.
LSU has retired Billy Cannon,
who is a national champion and a top draft pick
and won the Heisman Trophy.
Jerry Stovall, who was outstanding player,
head coach for a billion years.
I think he was the athletic director at one point,
back when coaches and ADs were the same thing.
And Tommy Casanova.
So 20, 21 21 and 37 those
are the numbers that are retired by LSU and Jerry Stovall was a pretty legendary player at LSU as
well uh so he's retired uh let's just if you don't know his college statistics he's in the college
football hall of fame like I think that's kind of an important thing. Tommy Casanova, if you don't know who Tommy Casanova is,
Tommy Casanova also in the College Football Hall of Fame.
He was a three-time first team All-SEC,
two-time consensus All-American.
You're talking about a dude that was a two-time All-American.
LSU, a storied program, which, by the way,
has had some really good freaking players,
dudes that have gone on to huge things in the NFL, not just recently,
but, I mean, some really good NFL players.
They have three dudes whose numbers are retired.
Three.
Hell, look at Miami, Florida.
Apparently, Miami, Florida's only got like five retired numbers.
You've got four.
George Mira from the 60s, Vinny Testaverde, Jim Dooley from the 40s,
and Ted Hendricks from the 60s.
You know how many good football players came from Miami in the 80s and the 90s
and the early 2000s?
Like every good football player ever came from Miami.
They have like four dudes with their numbers retired.
I think that's what annoys people most.
I don't think that people are like staunch anti-Deon guys.
Like I think for the most part, people are okay with Deon.
I like Deon.
I think he's full of shit sometimes.
Like, hey, I'm coaching the SWAC
and I'm here for these boys in the SWAC.
And oh, but now I'm the coach at Colorado. I'm here for these boys in the SWAC and oh but now
I'm the coach at Colorado I think there are some things that are full of shit about Dion I think
Dion screws with the media in a way that makes him seem soft sometimes and turns himself into a victim
sometimes um I also think in that first year where they didn't do dick he was getting way too much
credit when they finished four and eight but they did have a good bounce back season this year after a slow start he does deserve credit like you have to give the
dude credit that Colorado was dead that program has sucked for years and years and he comes in
and they go four and eight and then they won what eight nine games this year and could have should
have would have been a conference champion so like give the guy credit he was able to get dudes in
there and get dudes playing.
Like I'm not going to be one of these dudes that's like,
Deion ain't even one shit and Shador is only 13 and 12 as a starter.
The record isn't what's most important when you're talking about guys.
I'm sure there are a lot of guys who have retired numbers on pro teams and college teams that aren't guys that were part of teams that won a ton of games,
that weren't national champions.
Sometimes that's tough.
Or NBA champions.
You know, there are guys that are going to have numbers retired
by the St. Louis Cardinals,
who are arguably the second most storied franchise in baseball history.
There are guys that are part of teams that are going to be
in their little Cardinals Hall of Fame that haven't won World Series.
I'm trying to think of any of their retired number guys,
because they do have retired numbers too like Ozzie and Red Shandist and Lou Brock Stan Musial Bob Gibson Ozzie
Albert will be there at some point so for the most part I don't know if they have like a set rule but
the guys whose numbers are retired Tony La Russa those are guys who have won world series so I
don't know what rules teams have or programs have for this.
But let me read you some of Dion's quotes here because Dion talked about this.
I think Dion's very good at talking big shit and then also kind of playing victim and kind of blaming people for doing their job.
He's doing an Angel Reese.
Angel Reese and Dion are very similar.
They're brash. They talk a lot of shit they're cocky they kind of talk at the media a little bit but then
when things aren't going their way they can also play victim now angels the queen of playing the
victim but dion isn't so much victim but dion who's elevated by the media so much and knows how
to exploit and use the media also likes to turn on the media really fast and kind of bitch at them for doing their job like it is not the media's job to kiss Dion's ass
yet if you're somebody in the media who doesn't kiss Dion's ass like somehow you're not allowed
to have like in theory have access and why should you get to talk because you've been saying bad
things about our fucking team well that's not the way the world works media people are allowed to be
critical movie reviewers are allowed to be critical. Movie reviewers are allowed to be critical. Sitting there telling
them to basically screw off and don't have access and talk shit to them is kind of like,
that's petty. But anyway, Colorado football coach Deion Sanders responded Thursday to a recent
controversy involving the university's decision to retire the jersey numbers of his quarterback son, Shador Sanders,
and two-way star Travis Hunter.
Sanders called it a sore subject and said the blowback from it
was because his son's jersey number is being retired.
Let's get the elephant out of the room, Sanders said.
I don't want to talk about this too long.
I'm just going to talk briefly and let it go.
We're talking about Shador.
We ain't talking about nobody else
it's his last name
if his last name wasn't Sanders
we wouldn't have this discussion
only reason he's having this discussion
is his last name is Sanders that's it
partially
but it's also because big picture
what did you do there
like you put out
you had a bunch of fucking empty calories.
Like, it's not like, now, part of it is, in my mind,
you'd like to think someone whose number is retired at a school
is someone that was there for four or five years.
But, like, Joe Burrow was only at LSU for two.
Joe Burrow's number is not retired.
Someday it will and should be,
because the guy was a national championship-winning quarterback.
They've only won fucking three of them.
And he's a Heisman Trophy winner.
They've only had two of them.
Or now three, I guess.
They've had three Heisman Trophy winners ever at LSU.
And he is one of them.
His number will be retired.
And it should be.
And he's a top draft pick.
And he's been to a Super Bowl in the NFL.
And when he's healthy, he's one of the top five quarterbacks in the league.
But Joe Burrow didn't leave LSU
and then the the year he left LSU we're like whoa hold tight retire that motherfucker's number right
now like you're you're this is what I have in it this is the kind of shit that I have an issue with
Dion if this was anybody else but my son if his last name wasn't Sanders but it is Sanders and
he gets a lot of attention because he's your son, and he's transferred twice because he's your son,
and he's been named the starter at multiple places because he's your son.
You are the father.
You are the coach.
That would be anywhere.
Now, you are loud and brash, and I get all that,
so you're not the garden variety coach that's kind of, you know, whatever.
You are a big, bold, brash coach.
And it just so happens that you're an NFL Hall of Famer.
And it just so happens that you bring a lot of attention.
You've got reality TV shows and they follow you everywhere.
And your team gear has your fucking name on it.
A lot of it doesn't even center around the Buffaloes.
It's Coach fucking Prime.
So there's a lot of attention being paid to you.
And he is your son.
That will happen to anyone whose son or is the son of the coach
anybody especially if they're the quarterback it's if that were anybody else but the argument
is well you know uh if his last name weren't Sanders this would be different I don't think so
because you got if his last name weren't Sanders but his dad was the coach
and he's transferred twice and they really haven't won much and they put up a bunch of empty calories
and it's in this NIL era I think it'd be the same obviously it's more elevated because you are Dion
and he is your kid and he is being talked about a lot as a top 10, top 15, top 20 draft pick, whatever.
But it's just the absurdity of it. I'm sure there are people who just hate Deion for whatever
non-football reasons they hate Deion for. Some probably hate him because he doesn't win a lot
of games, but talks a lot of shit and gets a lot of attention. These are all understandable things.
Some people are going to love him because he's cocky and arrogant. Some folks love him just because he's black. Some folks maybe hate him
because he's cocky and black. There's a bunch of elements to why people like or hate someone.
My love or hate for Dion kind of fluctuates. Some days I really like him and some days I'm
really annoyed by him. Some days I'll watch reality shows and I'll think, God, I kind of
like this guy and I think he's kind of sincere. Then I'll watch him and I'll say, I think he's fucking full of shit.
It kind of ebbs and flows with me.
But you have to acknowledge the absurdity of some guy as an interloper who just comes into a program,
a program that's been around for a long time, that's had some pretty good players in it.
It's not an all-time great program, but they've had Cordell Stewart and Alfred Williamson.
They've had good players.
Eric Biennemi. They've had good players. Eric Biennemi.
They've had guys that have played at
Colorado and have been successful players
to just kind of roll it. It feels
unearned. How about that?
It feels unearned.
And I think that rubs people
the wrong way. And that's okay if it
does.
When I was a kid,
I was about 8, 9 years old, played on a baseball team. And I forgot how old I was a kid I was about eight nine years old played on a baseball team and um I forgot how
old I was actually but at the end of the year the coach gave out a bunch of awards and there was
like team most valuable player whatever and I won some award I forgot what it was
and I'm going home and I'm like yo dad I won blah blah he's like yeah good job Josh
I come to find out that they basically created an award to give me
because my dad sponsored the team.
And that's kind of what this is.
Now, obviously, Shador didn't suck.
Shador was a good player.
Shador might end up going on to be a great NFL player
and be a very high draft pick.
These are all true statements.
But I think people look at this and go,
I think it also bothers people
because I don't think that people view players today,
but in particular at a school like Colorado
where Deion took the job to get out of the swag.
He's got reality shows.
He brings his kid with him.
I think people struggle,
particularly in the college world,
with looking at guys going to schools like that,
I think people want to believe that you're committed to that school and those are the
kind of people that should be rewarded. And by that, I mean like when you see a dude who spent
five years at a program and grinded it out and started as a freshman, ended as a senior,
you know, when you see a Bo Jackson, somebody like
that, someone that's associated with a school and they were at that school for an extended,
a Herschel Walker, guys like that, Tim Tebow, if you want to go to that route, guys who are at a
school, stayed at a school, are associated with that school, won at that school. I think part of
the issue is this era of player movement.
The era of player movement puts you in a position where you don't really feel like these guys are
truly loyal and committed to a school. They're just committed to the paycheck, or in this case,
he's following his dad to a different school. And maybe I'm being hypocritical because I look
at a guy like Joe Burrow and I go, of course guy's gonna have his number retired at LSU he also went to LSU and won 20 something games in
two years and won a national championship and a Heisman that's different than going to a school
and I'm not using the record against him but being 13 and 12 and big picture winning dick
no awards no Heisman none of that shit it. It is different. Like to me, if you're going to retire a guy's number,
that guy must have done something at the highest level
or like died when he was 19
or ended up paralyzed when he was 20 in a game
and you retire his number.
It's not a world where some guy goes in
and is a 500 quarterback, gets his number retired.
Like did they bring attention to Colorado?
Yes.
Here's the reality, though.
When Deion leaves, inevitably, Colorado football will just be a doormat again,
and people won't care about Colorado football.
He has not permanently elevated the status.
Neither of them have permanently elevated the status of Colorado football.
They have both currently elevated Colorado football,
but they have also both just currently elevated their own personal brand. And Colorado is the
vehicle to allow them to do that. Just like it's Colorado. It could have been Miami. It could have
been Florida state. It could have been Paducah state university. It doesn't matter. So I like,
I guess that's part of the problem people encounter with that is you don't feel like those guys truly like give a shit or represent that particular school.
And I think that's part of the annoyance people feel about that as well.
Like when I think of Joe Burrow, keep this in mind, Joe Burrow also, and I keep going back to Joe Burrow because it's a reference that I can kind of wrap my head around a little bit better because I lived it.
Joe Burrow was not going to play at Ohio State.
And Ohio State always has three dudes that are ready to play quarterback.
And he left.
Nobody will associate Joe Burrow with Ohio State.
Unless you're trying to be someone who's like, well, we had him first and you're some Buckeye fan.
Everyone will always associate Joe Burrow. Number nine, LSU,
Heisman Trophy, top draft pick, went to the Super Bowl, but it all comes back to LSU.
And I think people view Joe Burrow as having a commitment to LSU. And he had the Burrow jersey
on senior night, the B-R-U-U, B-U-R-R-E-A-U-X, had all that.
And he always talks about LSU and the passion that he has for LSU,
and he loves the school.
I think when people look at Shadur and Travis Hunter,
theirs was more of a commitment to Deion Sanders, who happened to take a job at Colorado.
Maybe that's the best way to put it.
And again, I'm not outraged over the guy's number being retired.
It is what it is.
But a lot of guys transfer and go to places that they don't go for four years,
but you associate them with the school because of something they did there.
But you associate them with the school.
Ten years from now, I don't believe people look at Shadur Sanders and go,
I associate him and Travis Hunter with Colorado.
They associate him with Dion.
Travis Hunter is associated with Dion.
And that's part of the plan because Dion wants to be bigger than Colorado.
And he's done a good job of that.
There's very few schools.
Honestly, I can't think of many other schools that sell merch in their online team store that the biggest logo on there is the coach and not the
team. That doesn't happen. Dion is bigger than Colorado and Dion wants to be bigger than Colorado.
So I guess when you associate retiring a guy's number, you think of him and that program. You
associate him with the program. Joe Burrow is associated with LSU, despite the fact he didn't play there for
four years, despite the fact he didn't start there. Same can be said for Jayden Daniels.
Jayden Daniels will forever be associated with LSU. His biggest college moments were at LSU.
He won the Heisman Trophy at LSU, became a top draft pick coming out of LSU. He's an LSU guy.
So when you think of Jaden Daniels,
even though Jaden Daniels actually played significant time at Arizona State,
people associate him with LSU.
He spent two years there, won football games there,
Heisman Trophies there.
But in 10 years from now,
I don't believe people are going to look at Shadur Sanders
and they're not going to look at Travis Hunter and go,
ha, Colorado.
They're going to associate them with Prime, with Deion.
Let me see if Deion said anything else in this that was interesting.
Probably not.
Let's see.
After the jersey number retirements were announced Monday, some former Colorado players questioned whether it was too soon
and brought up all the other great Colorado players whose jerseys have not been retired including Darian Hagan and Cordell
Stewart that's fucking wild isn't it but like like so like that's what bothers people like do you not
get it like it's not because he's your son like yes he did cool shit he's putting up video game
numbers in a video game number era Cordell Stewart was like the first of his fucking kind.
Slash.
Dude became an NFL quarterback out of Colorado.
Slash.
Like that's what bothers people about it, dude.
Not just he's my son and that's why you're pissed off.
No.
Some maybe.
But when you, like, it's shocking that Cordell Stewart,
if you're retiring numbers at Colorado,
it's shocking that Cordell Stewart is not one of them.
Shocking.
But this dude is.
Like, that's the thing.
It's not because he's your fucking kid.
It's because other great dudes from that program haven't had this honor,
and your dude was there for two years.
You don't really feel he's truly committed to the school.
He's committed to his dad.
Colorado has only retired four numbers in its 135-year football history,
including Rashawn Salam, and let's see what it doesn't say to the others here.
Well, now, in fairness, I don't think people are bitching about Travis Hunter guy's a Heisman
trophy winner but I also don't think they associate him with Colorado they associate
him with coach prime if coach like he didn't go to Colorado because Colorado was a piano
Joe Burrow chose to go to LSU because he felt that was the best place for him and he chose LSU
Jane Daniels chose LSU.
Shudder Sanders didn't get on.
These guys don't give two fucks about Colorado. They care about Coach Prime, which is fine, but call it what it is.
If we want to talk about the elephant in the room.
Chad Brown.
Have I met Chad Brown?
Is he from Houston?
I think Chad Brown used to hang out at the station sometimes,
or at least he had.
Legacy matters, former CU linebacker Chad Brown wrote on social media. The past matters. Never
want to take away from anything number two or number 12 have done. Amazing players. But to act
as if Colorado football was invented three years ago ignores the greatness in the past and the
players that produce the greatness. Love seeing the buffs win, said Brown.
So there you go.
So the idea, you know, okay, let me read some more. Brown responded to Deion Sanders' comments Thursday by phone to USA Today Sports.
He denied his criticism has anything to do with Shador,
and it's just a matter of feeling the timing is premature.
I think a lot of people feel that way.
Let's see.
Deion Sanders made his remarks as his team prepares to end the spring practice season
with its annual intra-squad game Saturday, 4.30 p.m. on ESPN2.
The Jersey retirement ceremony for Shadur Sanders and Hunter is scheduled before the game's end.
And then they're going out and retiring these dudes' numbers at a spring game.
Everything about that feels janky. who gives a fuck about a spring game if you're going to retire their number retire their
number like during the season I get that they're going to be NFL guys but find an off week I mean
college starts the week before the NFL fly them in for that like what are we doing god like the
whole thing it just feels forced and contrived asked about honoring the past Sanders said I'm not
into that I'm into coaching football right now no you're into hyping up your kid right now
it seems it seems you're more into doing that than you are coaching football maybe I'm wrong
but that's kind of how it seems uh but anyway all right more to come
